Daily Papers

Image generation models can generate or edit images from a given text. Recent advancements in image generation technology, exemplified by DALL-E and Midjourney, have been groundbreaking. These advanced models, despite their impressive capabilities, are often trained on massive Internet datasets, making them susceptible to generating content that perpetuates social stereotypes and biases, which can lead to severe consequences. Prior research on assessing bias within image generation models suffers from several shortcomings, including limited accuracy, reliance on extensive human labor, and lack of comprehensive analysis. In this paper, we propose BiasPainter, a novel evaluation framework that can accurately, automatically and comprehensively trigger social bias in image generation models. BiasPainter uses a diverse range of seed images of individuals and prompts the image generation models to edit these images using gender, race, and age-neutral queries. These queries span 62 professions, 39 activities, 57 types of objects, and 70 personality traits. The framework then compares the edited images to the original seed images, focusing on the significant changes related to gender, race, and age. BiasPainter adopts a key insight that these characteristics should not be modified when subjected to neutral prompts. Built upon this design, BiasPainter can trigger the social bias and evaluate the fairness of image generation models. We use BiasPainter to evaluate six widely-used image generation models, such as stable diffusion and Midjourney. Experimental results show that BiasPainter can successfully trigger social bias in image generation models. According to our human evaluation, BiasPainter can achieve 90.8% accuracy on automatic bias detection, which is significantly higher than the results reported in previous work.

Stereotype benchmark datasets are crucial to detect and mitigate social stereotypes about groups of people in NLP models. However, existing datasets are limited in size and coverage, and are largely restricted to stereotypes prevalent in the Western society. This is especially problematic as language technologies gain hold across the globe. To address this gap, we present SeeGULL, a broad-coverage stereotype dataset, built by utilizing generative capabilities of large language models such as PaLM, and GPT-3, and leveraging a globally diverse rater pool to validate the prevalence of those stereotypes in society. SeeGULL is in English, and contains stereotypes about identity groups spanning 178 countries across 8 different geo-political regions across 6 continents, as well as state-level identities within the US and India. We also include fine-grained offensiveness scores for different stereotypes and demonstrate their global disparities. Furthermore, we include comparative annotations about the same groups by annotators living in the region vs. those that are based in North America, and demonstrate that within-region stereotypes about groups differ from those prevalent in North America. CONTENT WARNING: This paper contains stereotype examples that may be offensive.

Language models are trained mostly on Web data, which often contains social stereotypes and biases that the models can inherit. This has potentially negative consequences, as models can amplify these biases in downstream tasks or applications. However, prior research has primarily focused on the English language, especially in the context of gender bias. In particular, grammatically gender-neutral languages such as Turkish are underexplored despite representing different linguistic properties to language models with possibly different effects on biases. In this paper, we fill this research gap and investigate the significance of gender bias in Turkish language models. We build upon existing bias evaluation frameworks and extend them to the Turkish language by translating existing English tests and creating new ones designed to measure gender bias in the context of T\"urkiye. Specifically, we also evaluate Turkish language models for their embedded ethnic bias toward Kurdish people. Based on the experimental results, we attribute possible biases to different model characteristics such as the model size, their multilingualism, and the training corpora. We make the Turkish gender bias dataset publicly available.

Contextual word embeddings such as BERT have achieved state of the art performance in numerous NLP tasks. Since they are optimized to capture the statistical properties of training data, they tend to pick up on and amplify social stereotypes present in the data as well. In this study, we (1)~propose a template-based method to quantify bias in BERT; (2)~show that this method obtains more consistent results in capturing social biases than the traditional cosine based method; and (3)~conduct a case study, evaluating gender bias in a downstream task of Gender Pronoun Resolution. Although our case study focuses on gender bias, the proposed technique is generalizable to unveiling other biases, including in multiclass settings, such as racial and religious biases.

While large neural-based conversational models have become increasingly proficient dialogue agents, recent work has highlighted safety issues with these systems. For example, these systems can be goaded into generating toxic content, which often perpetuates social biases or stereotypes. We investigate a retrieval-based method for reducing bias and toxicity in responses from chatbots. It uses in-context learning to steer a model towards safer generations. Concretely, to generate a response to an unsafe dialogue context, we retrieve demonstrations of safe responses to similar dialogue contexts. We find our method performs competitively with strong baselines without requiring training. For instance, using automatic evaluation, we find our best fine-tuned baseline only generates safe responses to unsafe dialogue contexts from DiaSafety 4.04% more than our approach. Finally, we also propose a re-ranking procedure which can further improve response safeness.

As natural language processing methods are increasingly deployed in real-world scenarios such as healthcare, legal systems, and social science, it becomes necessary to recognize the role they potentially play in shaping social biases and stereotypes. Previous work has revealed the presence of social biases in widely used word embeddings involving gender, race, religion, and other social constructs. While some methods were proposed to debias these word-level embeddings, there is a need to perform debiasing at the sentence-level given the recent shift towards new contextualized sentence representations such as ELMo and BERT. In this paper, we investigate the presence of social biases in sentence-level representations and propose a new method, Sent-Debias, to reduce these biases. We show that Sent-Debias is effective in removing biases, and at the same time, preserves performance on sentence-level downstream tasks such as sentiment analysis, linguistic acceptability, and natural language understanding. We hope that our work will inspire future research on characterizing and removing social biases from widely adopted sentence representations for fairer NLP.

The detection of bias in natural language processing (NLP) is a critical challenge, particularly with the increasing use of large language models (LLMs) in various domains. This paper introduces GUS-Net, an innovative approach to bias detection that focuses on three key types of biases: (G)eneralizations, (U)nfairness, and (S)tereotypes. GUS-Net leverages generative AI and automated agents to create a comprehensive synthetic dataset, enabling robust multi-label token classification. Our methodology enhances traditional bias detection methods by incorporating the contextual encodings of pre-trained models, resulting in improved accuracy and depth in identifying biased entities. Through extensive experiments, we demonstrate that GUS-Net outperforms state-of-the-art techniques, achieving superior performance in terms of accuracy, F1-score, and Hamming Loss. The findings highlight GUS-Net's effectiveness in capturing a wide range of biases across diverse contexts, making it a valuable tool for social bias detection in text. This study contributes to the ongoing efforts in NLP to address implicit bias, providing a pathway for future research and applications in various fields. The Jupyter notebooks used to create the dataset and model are available at: https://github.com/Ethical-Spectacle/fair-ly/tree/main/resources. Warning: This paper contains examples of harmful language, and reader discretion is recommended.

This paper aims to help structure the risk landscape associated with large-scale Language Models (LMs). In order to foster advances in responsible innovation, an in-depth understanding of the potential risks posed by these models is needed. A wide range of established and anticipated risks are analysed in detail, drawing on multidisciplinary expertise and literature from computer science, linguistics, and social sciences. We outline six specific risk areas: I. Discrimination, Exclusion and Toxicity, II. Information Hazards, III. Misinformation Harms, V. Malicious Uses, V. Human-Computer Interaction Harms, VI. Automation, Access, and Environmental Harms. The first area concerns the perpetuation of stereotypes, unfair discrimination, exclusionary norms, toxic language, and lower performance by social group for LMs. The second focuses on risks from private data leaks or LMs correctly inferring sensitive information. The third addresses risks arising from poor, false or misleading information including in sensitive domains, and knock-on risks such as the erosion of trust in shared information. The fourth considers risks from actors who try to use LMs to cause harm. The fifth focuses on risks specific to LLMs used to underpin conversational agents that interact with human users, including unsafe use, manipulation or deception. The sixth discusses the risk of environmental harm, job automation, and other challenges that may have a disparate effect on different social groups or communities. In total, we review 21 risks in-depth. We discuss the points of origin of different risks and point to potential mitigation approaches. Lastly, we discuss organisational responsibilities in implementing mitigations, and the role of collaboration and participation. We highlight directions for further research, particularly on expanding the toolkit for assessing and evaluating the outlined risks in LMs.

Pretrained language models, especially masked language models (MLMs) have seen success across many NLP tasks. However, there is ample evidence that they use the cultural biases that are undoubtedly present in the corpora they are trained on, implicitly creating harm with biased representations. To measure some forms of social bias in language models against protected demographic groups in the US, we introduce the Crowdsourced Stereotype Pairs benchmark (CrowS-Pairs). CrowS-Pairs has 1508 examples that cover stereotypes dealing with nine types of bias, like race, religion, and age. In CrowS-Pairs a model is presented with two sentences: one that is more stereotyping and another that is less stereotyping. The data focuses on stereotypes about historically disadvantaged groups and contrasts them with advantaged groups. We find that all three of the widely-used MLMs we evaluate substantially favor sentences that express stereotypes in every category in CrowS-Pairs. As work on building less biased models advances, this dataset can be used as a benchmark to evaluate progress.

While the impact of social biases in language models has been recognized, prior methods for bias evaluation have been limited to binary association tests on small datasets, limiting our understanding of bias complexities. This paper proposes a novel framework for probing language models for social biases by assessing disparate treatment, which involves treating individuals differently according to their affiliation with a sensitive demographic group. We curate SoFa, a large-scale benchmark designed to address the limitations of existing fairness collections. SoFa expands the analysis beyond the binary comparison of stereotypical versus anti-stereotypical identities to include a diverse range of identities and stereotypes. Comparing our methodology with existing benchmarks, we reveal that biases within language models are more nuanced than acknowledged, indicating a broader scope of encoded biases than previously recognized. Benchmarking LMs on SoFa, we expose how identities expressing different religions lead to the most pronounced disparate treatments across all models. Finally, our findings indicate that real-life adversities faced by various groups such as women and people with disabilities are mirrored in the behavior of these models.

Text-to-image diffusion models have been adopted into key commercial workflows, such as art generation and image editing. Characterising the implicit social biases they exhibit, such as gender and racial stereotypes, is a necessary first step in avoiding discriminatory outcomes. While existing studies on social bias focus on image generation, the biases exhibited in alternate applications of diffusion-based foundation models remain under-explored. We propose methods that use synthetic images to probe two applications of diffusion models, image editing and classification, for social bias. Using our methodology, we uncover meaningful and significant inter-sectional social biases in Stable Diffusion, a state-of-the-art open-source text-to-image model. Our findings caution against the uninformed adoption of text-to-image foundation models for downstream tasks and services.

Generative AI systems across modalities, ranging from text, image, audio, and video, have broad social impacts, but there exists no official standard for means of evaluating those impacts and which impacts should be evaluated. We move toward a standard approach in evaluating a generative AI system for any modality, in two overarching categories: what is able to be evaluated in a base system that has no predetermined application and what is able to be evaluated in society. We describe specific social impact categories and how to approach and conduct evaluations in the base technical system, then in people and society. Our framework for a base system defines seven categories of social impact: bias, stereotypes, and representational harms; cultural values and sensitive content; disparate performance; privacy and data protection; financial costs; environmental costs; and data and content moderation labor costs. Suggested methods for evaluation apply to all modalities and analyses of the limitations of existing evaluations serve as a starting point for necessary investment in future evaluations. We offer five overarching categories for what is able to be evaluated in society, each with their own subcategories: trustworthiness and autonomy; inequality, marginalization, and violence; concentration of authority; labor and creativity; and ecosystem and environment. Each subcategory includes recommendations for mitigating harm. We are concurrently crafting an evaluation repository for the AI research community to contribute existing evaluations along the given categories. This version will be updated following a CRAFT session at ACM FAccT 2023.

Large Language Models (LLMs) perpetuate social biases, reflecting prejudices in their training data and reinforcing societal stereotypes and inequalities. Our work explores the potential of the Contact Hypothesis, a concept from social psychology for debiasing LLMs. We simulate various forms of social contact through LLM prompting to measure their influence on the model's biases, mirroring how intergroup interactions can reduce prejudices in social contexts. We create a dataset of 108,000 prompts following a principled approach replicating social contact to measure biases in three LLMs (LLaMA 2, Tulu, and NousHermes) across 13 social bias dimensions. We propose a unique debiasing technique, Social Contact Debiasing (SCD), that instruction-tunes these models with unbiased responses to prompts. Our research demonstrates that LLM responses exhibit social biases when subject to contact probing, but more importantly, these biases can be significantly reduced by up to 40% in 1 epoch of instruction tuning LLaMA 2 following our SCD strategy. Our code and data are available at https://github.com/chahatraj/breakingbias.

Large language models (LLMs) have shown remarkable advances in language generation and understanding but are also prone to exhibiting harmful social biases. While recognition of these behaviors has generated an abundance of bias mitigation techniques, most require modifications to the training data, model parameters, or decoding strategy, which may be infeasible without access to a trainable model. In this work, we leverage the zero-shot capabilities of LLMs to reduce stereotyping in a technique we introduce as zero-shot self-debiasing. With two approaches, self-debiasing via explanation and self-debiasing via reprompting, we show that self-debiasing can significantly reduce the degree of stereotyping across nine different social groups while relying only on the LLM itself and a simple prompt, with explanations correctly identifying invalid assumptions and reprompting delivering the greatest reductions in bias. We hope this work opens inquiry into other zero-shot techniques for bias mitigation.

The pervasive influence of social biases in language data has sparked the need for benchmark datasets that capture and evaluate these biases in Large Language Models (LLMs). Existing efforts predominantly focus on English language and the Western context, leaving a void for a reliable dataset that encapsulates India's unique socio-cultural nuances. To bridge this gap, we introduce IndiBias, a comprehensive benchmarking dataset designed specifically for evaluating social biases in the Indian context. We filter and translate the existing CrowS-Pairs dataset to create a benchmark dataset suited to the Indian context in Hindi language. Additionally, we leverage LLMs including ChatGPT and InstructGPT to augment our dataset with diverse societal biases and stereotypes prevalent in India. The included bias dimensions encompass gender, religion, caste, age, region, physical appearance, and occupation. We also build a resource to address intersectional biases along three intersectional dimensions. Our dataset contains 800 sentence pairs and 300 tuples for bias measurement across different demographics. The dataset is available in English and Hindi, providing a size comparable to existing benchmark datasets. Furthermore, using IndiBias we compare ten different language models on multiple bias measurement metrics. We observed that the language models exhibit more bias across a majority of the intersectional groups.

Large Language Models (LLMs) can achieve strong performance on many tasks by producing step-by-step reasoning before giving a final output, often referred to as chain-of-thought reasoning (CoT). It is tempting to interpret these CoT explanations as the LLM's process for solving a task. However, we find that CoT explanations can systematically misrepresent the true reason for a model's prediction. We demonstrate that CoT explanations can be heavily influenced by adding biasing features to model inputs -- e.g., by reordering the multiple-choice options in a few-shot prompt to make the answer always "(A)" -- which models systematically fail to mention in their explanations. When we bias models toward incorrect answers, they frequently generate CoT explanations supporting those answers. This causes accuracy to drop by as much as 36% on a suite of 13 tasks from BIG-Bench Hard, when testing with GPT-3.5 from OpenAI and Claude 1.0 from Anthropic. On a social-bias task, model explanations justify giving answers in line with stereotypes without mentioning the influence of these social biases. Our findings indicate that CoT explanations can be plausible yet misleading, which risks increasing our trust in LLMs without guaranteeing their safety. CoT is promising for explainability, but our results highlight the need for targeted efforts to evaluate and improve explanation faithfulness.

The Bias Benchmark for Question Answering (BBQ) is designed to evaluate social biases of language models (LMs), but it is not simple to adapt this benchmark to cultural contexts other than the US because social biases depend heavily on the cultural context. In this paper, we present KoBBQ, a Korean bias benchmark dataset, and we propose a general framework that addresses considerations for cultural adaptation of a dataset. Our framework includes partitioning the BBQ dataset into three classes--Simply-Transferred (can be used directly after cultural translation), Target-Modified (requires localization in target groups), and Sample-Removed (does not fit Korean culture)-- and adding four new categories of bias specific to Korean culture. We conduct a large-scale survey to collect and validate the social biases and the targets of the biases that reflect the stereotypes in Korean culture. The resulting KoBBQ dataset comprises 268 templates and 76,048 samples across 12 categories of social bias. We use KoBBQ to measure the accuracy and bias scores of several state-of-the-art multilingual LMs. The results clearly show differences in the bias of LMs as measured by KoBBQ and a machine-translated version of BBQ, demonstrating the need for and utility of a well-constructed, culturally-aware social bias benchmark.

Warning: This paper contains several contents that may be toxic, harmful, or offensive. In the last few years, text-to-image generative models have gained remarkable success in generating images with unprecedented quality accompanied by a breakthrough of inference speed. Despite their rapid progress, human biases that manifest in the training examples, particularly with regard to common stereotypical biases, like gender and skin tone, still have been found in these generative models. In this work, we seek to measure more complex human biases exist in the task of text-to-image generations. Inspired by the well-known Implicit Association Test (IAT) from social psychology, we propose a novel Text-to-Image Association Test (T2IAT) framework that quantifies the implicit stereotypes between concepts and valence, and those in the images. We replicate the previously documented bias tests on generative models, including morally neutral tests on flowers and insects as well as demographic stereotypical tests on diverse social attributes. The results of these experiments demonstrate the presence of complex stereotypical behaviors in image generations.

It is well documented that NLP models learn social biases, but little work has been done on how these biases manifest in model outputs for applied tasks like question answering (QA). We introduce the Bias Benchmark for QA (BBQ), a dataset of question sets constructed by the authors that highlight attested social biases against people belonging to protected classes along nine social dimensions relevant for U.S. English-speaking contexts. Our task evaluates model responses at two levels: (i) given an under-informative context, we test how strongly responses reflect social biases, and (ii) given an adequately informative context, we test whether the model's biases override a correct answer choice. We find that models often rely on stereotypes when the context is under-informative, meaning the model's outputs consistently reproduce harmful biases in this setting. Though models are more accurate when the context provides an informative answer, they still rely on stereotypes and average up to 3.4 percentage points higher accuracy when the correct answer aligns with a social bias than when it conflicts, with this difference widening to over 5 points on examples targeting gender for most models tested.

Powered by advanced Artificial Intelligence (AI) techniques, conversational AI systems, such as ChatGPT and digital assistants like Siri, have been widely deployed in daily life. However, such systems may still produce content containing biases and stereotypes, causing potential social problems. Due to the data-driven, black-box nature of modern AI techniques, comprehensively identifying and measuring biases in conversational systems remains a challenging task. Particularly, it is hard to generate inputs that can comprehensively trigger potential bias due to the lack of data containing both social groups as well as biased properties. In addition, modern conversational systems can produce diverse responses (e.g., chatting and explanation), which makes existing bias detection methods simply based on the sentiment and the toxicity hardly being adopted. In this paper, we propose BiasAsker, an automated framework to identify and measure social bias in conversational AI systems. To obtain social groups and biased properties, we construct a comprehensive social bias dataset, containing a total of 841 groups and 8,110 biased properties. Given the dataset, BiasAsker automatically generates questions and adopts a novel method based on existence measurement to identify two types of biases (i.e., absolute bias and related bias) in conversational systems. Extensive experiments on 8 commercial systems and 2 famous research models, such as ChatGPT and GPT-3, show that 32.83% of the questions generated by BiasAsker can trigger biased behaviors in these widely deployed conversational systems. All the code, data, and experimental results have been released to facilitate future research.

Large language models (LLMs) can pass explicit social bias tests but still harbor implicit biases, similar to humans who endorse egalitarian beliefs yet exhibit subtle biases. Measuring such implicit biases can be a challenge: as LLMs become increasingly proprietary, it may not be possible to access their embeddings and apply existing bias measures; furthermore, implicit biases are primarily a concern if they affect the actual decisions that these systems make. We address both challenges by introducing two new measures of bias: LLM Implicit Bias, a prompt-based method for revealing implicit bias; and LLM Decision Bias, a strategy to detect subtle discrimination in decision-making tasks. Both measures are based on psychological research: LLM Implicit Bias adapts the Implicit Association Test, widely used to study the automatic associations between concepts held in human minds; and LLM Decision Bias operationalizes psychological results indicating that relative evaluations between two candidates, not absolute evaluations assessing each independently, are more diagnostic of implicit biases. Using these measures, we found pervasive stereotype biases mirroring those in society in 8 value-aligned models across 4 social categories (race, gender, religion, health) in 21 stereotypes (such as race and criminality, race and weapons, gender and science, age and negativity). Our prompt-based LLM Implicit Bias measure correlates with existing language model embedding-based bias methods, but better predicts downstream behaviors measured by LLM Decision Bias. These new prompt-based measures draw from psychology's long history of research into measuring stereotype biases based on purely observable behavior; they expose nuanced biases in proprietary value-aligned LLMs that appear unbiased according to standard benchmarks.

LLMs are increasingly transforming our digital ecosystem, but they often inherit societal biases learned from their training data, for instance stereotypes associating certain attributes with specific identity groups. While whether and how these biases are mitigated may depend on the specific use cases, being able to effectively detect instances of stereotype perpetuation is a crucial first step. Current methods to assess presence of stereotypes in generated language rely on simple template or co-occurrence based measures, without accounting for the variety of sentential contexts they manifest in. We argue that understanding the sentential context is crucial for detecting instances of generalization. We distinguish two types of generalizations: (1) language that merely mentions the presence of a generalization ("people think the French are very rude"), and (2) language that reinforces such a generalization ("as French they must be rude"), from non-generalizing context ("My French friends think I am rude"). For meaningful stereotype evaluations, we need to reliably distinguish such instances of generalizations. We introduce the new task of detecting generalization in language, and build GeniL, a multilingual dataset of over 50K sentences from 9 languages (English, Arabic, Bengali, Spanish, French, Hindi, Indonesian, Malay, and Portuguese) annotated for instances of generalizations. We demonstrate that the likelihood of a co-occurrence being an instance of generalization is usually low, and varies across different languages, identity groups, and attributes. We build classifiers to detect generalization in language with an overall PR-AUC of 58.7, with varying degrees of performance across languages. Our research provides data and tools to enable a nuanced understanding of stereotype perpetuation, a crucial step towards more inclusive and responsible language technologies.

A stereotype is an over-generalized belief about a particular group of people, e.g., Asians are good at math or Asians are bad drivers. Such beliefs (biases) are known to hurt target groups. Since pretrained language models are trained on large real world data, they are known to capture stereotypical biases. In order to assess the adverse effects of these models, it is important to quantify the bias captured in them. Existing literature on quantifying bias evaluates pretrained language models on a small set of artificially constructed bias-assessing sentences. We present StereoSet, a large-scale natural dataset in English to measure stereotypical biases in four domains: gender, profession, race, and religion. We evaluate popular models like BERT, GPT-2, RoBERTa, and XLNet on our dataset and show that these models exhibit strong stereotypical biases. We also present a leaderboard with a hidden test set to track the bias of future language models at https://stereoset.mit.edu

Machine learning models are now able to convert user-written text descriptions into naturalistic images. These models are available to anyone online and are being used to generate millions of images a day. We investigate these models and find that they amplify dangerous and complex stereotypes. Moreover, we find that the amplified stereotypes are difficult to predict and not easily mitigated by users or model owners. The extent to which these image-generation models perpetuate and amplify stereotypes and their mass deployment is cause for serious concern.

Stereotype biases in Large Multimodal Models (LMMs) perpetuate harmful societal prejudices, undermining the fairness and equity of AI applications. As LMMs grow increasingly influential, addressing and mitigating inherent biases related to stereotypes, harmful generations, and ambiguous assumptions in real-world scenarios has become essential. However, existing datasets evaluating stereotype biases in LMMs often lack diversity and rely on synthetic images, leaving a gap in bias evaluation for real-world visual contexts. To address this, we introduce the Stereotype Bias Benchmark (SB-bench), the most comprehensive framework to date for assessing stereotype biases across nine diverse categories with non-synthetic images. SB-bench rigorously evaluates LMMs through carefully curated, visually grounded scenarios, challenging them to reason accurately about visual stereotypes. It offers a robust evaluation framework featuring real-world visual samples, image variations, and multiple-choice question formats. By introducing visually grounded queries that isolate visual biases from textual ones, SB-bench enables a precise and nuanced assessment of a model's reasoning capabilities across varying levels of difficulty. Through rigorous testing of state-of-the-art open-source and closed-source LMMs, SB-bench provides a systematic approach to assessing stereotype biases in LMMs across key social dimensions. This benchmark represents a significant step toward fostering fairness in AI systems and reducing harmful biases, laying the groundwork for more equitable and socially responsible LMMs. Our code and dataset are publicly available.

To recognize and mitigate harms from large language models (LLMs), we need to understand the prevalence and nuances of stereotypes in LLM outputs. Toward this end, we present Marked Personas, a prompt-based method to measure stereotypes in LLMs for intersectional demographic groups without any lexicon or data labeling. Grounded in the sociolinguistic concept of markedness (which characterizes explicitly linguistically marked categories versus unmarked defaults), our proposed method is twofold: 1) prompting an LLM to generate personas, i.e., natural language descriptions, of the target demographic group alongside personas of unmarked, default groups; 2) identifying the words that significantly distinguish personas of the target group from corresponding unmarked ones. We find that the portrayals generated by GPT-3.5 and GPT-4 contain higher rates of racial stereotypes than human-written portrayals using the same prompts. The words distinguishing personas of marked (non-white, non-male) groups reflect patterns of othering and exoticizing these demographics. An intersectional lens further reveals tropes that dominate portrayals of marginalized groups, such as tropicalism and the hypersexualization of minoritized women. These representational harms have concerning implications for downstream applications like story generation.

As machine learning-enabled Text-to-Image (TTI) systems are becoming increasingly prevalent and seeing growing adoption as commercial services, characterizing the social biases they exhibit is a necessary first step to lowering their risk of discriminatory outcomes. This evaluation, however, is made more difficult by the synthetic nature of these systems' outputs; since artificial depictions of fictive humans have no inherent gender or ethnicity nor do they belong to socially-constructed groups, we need to look beyond common categorizations of diversity or representation. To address this need, we propose a new method for exploring and quantifying social biases in TTI systems by directly comparing collections of generated images designed to showcase a system's variation across social attributes -- gender and ethnicity -- and target attributes for bias evaluation -- professions and gender-coded adjectives. Our approach allows us to (i) identify specific bias trends through visualization tools, (ii) provide targeted scores to directly compare models in terms of diversity and representation, and (iii) jointly model interdependent social variables to support a multidimensional analysis. We use this approach to analyze over 96,000 images generated by 3 popular TTI systems (DALL-E 2, Stable Diffusion v 1.4 and v 2) and find that all three significantly over-represent the portion of their latent space associated with whiteness and masculinity across target attributes; among the systems studied, DALL-E 2 shows the least diversity, followed by Stable Diffusion v2 then v1.4.

Recent works have showcased the ability of LLMs to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remains unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs to perform basic reasoning tasks. Our study covers 24 reasoning datasets, 4 LLMs, and 19 diverse personas (e.g. an Asian person) spanning 5 socio-demographic groups. Our experiments unveil that LLMs harbor deep rooted bias against various socio-demographics underneath a veneer of fairness. While they overtly reject stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), they manifest stereotypical and erroneous presumptions when asked to answer questions while adopting a persona. These can be observed as abstentions in responses, e.g., 'As a Black person, I can't answer this question as it requires math knowledge', and generally result in a substantial performance drop. Our experiments with ChatGPT-3.5 show that this bias is ubiquitous - 80% of our personas demonstrate bias; it is significant - some datasets show performance drops of 70%+; and can be especially harmful for certain groups - some personas suffer statistically significant drops on 80%+ of the datasets. Overall, all 4 LLMs exhibit this bias to varying extents, with GPT-4-Turbo showing the least but still a problematic amount of bias (evident in 42% of the personas). Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

Hundreds of millions of people now interact with language models, with uses ranging from serving as a writing aid to informing hiring decisions. Yet these language models are known to perpetuate systematic racial prejudices, making their judgments biased in problematic ways about groups like African Americans. While prior research has focused on overt racism in language models, social scientists have argued that racism with a more subtle character has developed over time. It is unknown whether this covert racism manifests in language models. Here, we demonstrate that language models embody covert racism in the form of dialect prejudice: we extend research showing that Americans hold raciolinguistic stereotypes about speakers of African American English and find that language models have the same prejudice, exhibiting covert stereotypes that are more negative than any human stereotypes about African Americans ever experimentally recorded, although closest to the ones from before the civil rights movement. By contrast, the language models' overt stereotypes about African Americans are much more positive. We demonstrate that dialect prejudice has the potential for harmful consequences by asking language models to make hypothetical decisions about people, based only on how they speak. Language models are more likely to suggest that speakers of African American English be assigned less prestigious jobs, be convicted of crimes, and be sentenced to death. Finally, we show that existing methods for alleviating racial bias in language models such as human feedback training do not mitigate the dialect prejudice, but can exacerbate the discrepancy between covert and overt stereotypes, by teaching language models to superficially conceal the racism that they maintain on a deeper level. Our findings have far-reaching implications for the fair and safe employment of language technology.

Text-to-image generative AI models such as Stable Diffusion are used daily by millions worldwide. However, the extent to which these models exhibit racial and gender stereotypes is not yet fully understood. Here, we document significant biases in Stable Diffusion across six races, two genders, 32 professions, and eight attributes. Additionally, we examine the degree to which Stable Diffusion depicts individuals of the same race as being similar to one another. This analysis reveals significant racial homogenization, e.g., depicting nearly all middle eastern men as dark-skinned, bearded, and wearing a traditional headdress. We then propose novel debiasing solutions that address the above stereotypes. Finally, using a preregistered experiment, we show that being presented with inclusive AI-generated faces reduces people's racial and gender biases, while being presented with non-inclusive ones increases such biases. This persists regardless of whether the images are labeled as AI-generated. Taken together, our findings emphasize the need to address biases and stereotypes in AI-generated content.

Rhymes and poems are a powerful medium for transmitting cultural norms and societal roles. However, the pervasive existence of gender stereotypes in these works perpetuates biased perceptions and limits the scope of individuals' identities. Past works have shown that stereotyping and prejudice emerge in early childhood, and developmental research on causal mechanisms is critical for understanding and controlling stereotyping and prejudice. This work contributes by gathering a dataset of rhymes and poems to identify gender stereotypes and propose a model with 97% accuracy to identify gender bias. Gender stereotypes were rectified using a Large Language Model (LLM) and its effectiveness was evaluated in a comparative survey against human educator rectifications. To summarize, this work highlights the pervasive nature of gender stereotypes in literary works and reveals the potential of LLMs to rectify gender stereotypes. This study raises awareness and promotes inclusivity within artistic expressions, making a significant contribution to the discourse on gender equality.

Large Language Models (LLMs), now used daily by millions of users, can encode societal biases, exposing their users to representational harms. A large body of scholarship on LLM bias exists but it predominantly adopts a Western-centric frame and attends comparatively less to bias levels and potential harms in the Global South. In this paper, we quantify stereotypical bias in popular LLMs according to an Indian-centric frame and compare bias levels between the Indian and Western contexts. To do this, we develop a novel dataset which we call Indian-BhED (Indian Bias Evaluation Dataset), containing stereotypical and anti-stereotypical examples for caste and religion contexts. We find that the majority of LLMs tested are strongly biased towards stereotypes in the Indian context, especially as compared to the Western context. We finally investigate Instruction Prompting as a simple intervention to mitigate such bias and find that it significantly reduces both stereotypical and anti-stereotypical biases in the majority of cases for GPT-3.5. The findings of this work highlight the need for including more diverse voices when evaluating LLMs.

Text-to-Image (T2I) generation is enabling new applications that support creators, designers, and general end users of productivity software by generating illustrative content with high photorealism starting from a given descriptive text as a prompt. Such models are however trained on massive amounts of web data, which surfaces the peril of potential harmful biases that may leak in the generation process itself. In this paper, we take a multi-dimensional approach to studying and quantifying common social biases as reflected in the generated images, by focusing on how occupations, personality traits, and everyday situations are depicted across representations of (perceived) gender, age, race, and geographical location. Through an extensive set of both automated and human evaluation experiments we present findings for two popular T2I models: DALLE-v2 and Stable Diffusion. Our results reveal that there exist severe occupational biases of neutral prompts majorly excluding groups of people from results for both models. Such biases can get mitigated by increasing the amount of specification in the prompt itself, although the prompting mitigation will not address discrepancies in image quality or other usages of the model or its representations in other scenarios. Further, we observe personality traits being associated with only a limited set of people at the intersection of race, gender, and age. Finally, an analysis of geographical location representations on everyday situations (e.g., park, food, weddings) shows that for most situations, images generated through default location-neutral prompts are closer and more similar to images generated for locations of United States and Germany.

Social relation reasoning aims to identify relation categories such as friends, spouses, and colleagues from images. While current methods adopt the paradigm of training a dedicated network end-to-end using labeled image data, they are limited in terms of generalizability and interpretability. To address these issues, we first present a simple yet well-crafted framework named {\name}, which combines the perception capability of Vision Foundation Models (VFMs) and the reasoning capability of Large Language Models (LLMs) within a modular framework, providing a strong baseline for social relation recognition. Specifically, we instruct VFMs to translate image content into a textual social story, and then utilize LLMs for text-based reasoning. {\name} introduces systematic design principles to adapt VFMs and LLMs separately and bridge their gaps. Without additional model training, it achieves competitive zero-shot results on two databases while offering interpretable answers, as LLMs can generate language-based explanations for the decisions. The manual prompt design process for LLMs at the reasoning phase is tedious and an automated prompt optimization method is desired. As we essentially convert a visual classification task into a generative task of LLMs, automatic prompt optimization encounters a unique long prompt optimization issue. To address this issue, we further propose the Greedy Segment Prompt Optimization (GSPO), which performs a greedy search by utilizing gradient information at the segment level. Experimental results show that GSPO significantly improves performance, and our method also generalizes to different image styles. The code is available at https://github.com/Mengzibin/SocialGPT.

Social agents powered by large language models (LLMs) can simulate human social behaviors but fall short in handling complex goal-oriented social dialogues. Direct Preference Optimization (DPO) has proven effective in aligning LLM behavior with human preferences across a variety of agent tasks. Existing DPO-based approaches for multi-turn interactions are divided into turn-level and session-level methods. The turn-level method is overly fine-grained, focusing exclusively on individual turns, while session-level methods are too coarse-grained, often introducing training noise. To address these limitations, we propose Segment-Level Direct Preference Optimization (SDPO), which focuses on specific key segments within interactions to optimize multi-turn agent behavior while minimizing training noise. Evaluations on the SOTOPIA benchmark demonstrate that SDPO-tuned agents consistently outperform both existing DPO-based methods and proprietary LLMs like GPT-4o, underscoring SDPO's potential to advance the social intelligence of LLM-based agents. We release our code and data at https://github.com/AlibabaResearch/DAMO-ConvAI/tree/main/SDPO.

People rely on social skills like conflict resolution to communicate effectively and to thrive in both work and personal life. However, practice environments for social skills are typically out of reach for most people. How can we make social skill training more available, accessible, and inviting? Drawing upon interdisciplinary research from communication and psychology, this perspective paper identifies social skill barriers to enter specialized fields. Then we present a solution that leverages large language models for social skill training via a generic framework. Our AI Partner, AI Mentor framework merges experiential learning with realistic practice and tailored feedback. This work ultimately calls for cross-disciplinary innovation to address the broader implications for workforce development and social equality.

Social determinants of health (SDoH) have an important impact on patient outcomes but are incompletely collected from the electronic health records (EHR). This study researched the ability of large language models to extract SDoH from free text in EHRs, where they are most commonly documented, and explored the role of synthetic clinical text for improving the extraction of these scarcely documented, yet extremely valuable, clinical data. 800 patient notes were annotated for SDoH categories, and several transformer-based models were evaluated. The study also experimented with synthetic data generation and assessed for algorithmic bias. Our best-performing models were fine-tuned Flan-T5 XL (macro-F1 0.71) for any SDoH, and Flan-T5 XXL (macro-F1 0.70). The benefit of augmenting fine-tuning with synthetic data varied across model architecture and size, with smaller Flan-T5 models (base and large) showing the greatest improvements in performance (delta F1 +0.12 to +0.23). Model performance was similar on the in-hospital system dataset but worse on the MIMIC-III dataset. Our best-performing fine-tuned models outperformed zero- and few-shot performance of ChatGPT-family models for both tasks. These fine-tuned models were less likely than ChatGPT to change their prediction when race/ethnicity and gender descriptors were added to the text, suggesting less algorithmic bias (p<0.05). At the patient-level, our models identified 93.8% of patients with adverse SDoH, while ICD-10 codes captured 2.0%. Our method can effectively extracted SDoH information from clinic notes, performing better compare to GPT zero- and few-shot settings. These models could enhance real-world evidence on SDoH and aid in identifying patients needing social support.

Social media platforms are hubs for multimodal information exchange, encompassing text, images, and videos, making it challenging for machines to comprehend the information or emotions associated with interactions in online spaces. Multimodal Large Language Models (MLLMs) have emerged as a promising solution to address these challenges, yet struggle with accurately interpreting human emotions and complex contents like misinformation. This paper introduces MM-Soc, a comprehensive benchmark designed to evaluate MLLMs' understanding of multimodal social media content. MM-Soc compiles prominent multimodal datasets and incorporates a novel large-scale YouTube tagging dataset, targeting a range of tasks from misinformation detection, hate speech detection, and social context generation. Through our exhaustive evaluation on ten size-variants of four open-source MLLMs, we have identified significant performance disparities, highlighting the need for advancements in models' social understanding capabilities. Our analysis reveals that, in a zero-shot setting, various types of MLLMs generally exhibit difficulties in handling social media tasks. However, MLLMs demonstrate performance improvements post fine-tuning, suggesting potential pathways for improvement.

We introduce Social IQa, the first largescale benchmark for commonsense reasoning about social situations. Social IQa contains 38,000 multiple choice questions for probing emotional and social intelligence in a variety of everyday situations (e.g., Q: "Jordan wanted to tell Tracy a secret, so Jordan leaned towards Tracy. Why did Jordan do this?" A: "Make sure no one else could hear"). Through crowdsourcing, we collect commonsense questions along with correct and incorrect answers about social interactions, using a new framework that mitigates stylistic artifacts in incorrect answers by asking workers to provide the right answer to a different but related question. Empirical results show that our benchmark is challenging for existing question-answering models based on pretrained language models, compared to human performance (>20% gap). Notably, we further establish Social IQa as a resource for transfer learning of commonsense knowledge, achieving state-of-the-art performance on multiple commonsense reasoning tasks (Winograd Schemas, COPA).

Recent research has offered insights into the extraordinary capabilities of Large Multimodal Models (LMMs) in various general vision and language tasks. There is growing interest in how LMMs perform in more specialized domains. Social media content, inherently multimodal, blends text, images, videos, and sometimes audio. Understanding social multimedia content remains a challenging problem for contemporary machine learning frameworks. In this paper, we explore GPT-4V(ision)'s capabilities for social multimedia analysis. We select five representative tasks, including sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection, to evaluate GPT-4V. Our investigation begins with a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a careful review of the results and a selection of qualitative samples that illustrate GPT-4V's potential in understanding multimodal social media content. GPT-4V demonstrates remarkable efficacy in these tasks, showcasing strengths such as joint understanding of image-text pairs, contextual and cultural awareness, and extensive commonsense knowledge. Despite the overall impressive capacity of GPT-4V in the social media domain, there remain notable challenges. GPT-4V struggles with tasks involving multilingual social multimedia comprehension and has difficulties in generalizing to the latest trends in social media. Additionally, it exhibits a tendency to generate erroneous information in the context of evolving celebrity and politician knowledge, reflecting the known hallucination problem. The insights gleaned from our findings underscore a promising future for LMMs in enhancing our comprehension of social media content and its users through the analysis of multimodal information.

(Dis)agreement detection aims to identify the authors' attitudes or positions ({agree, disagree, neutral}) towards a specific text. It is limited for existing methods merely using textual information for identifying (dis)agreements, especially for cross-domain settings. Social relation information can play an assistant role in the (dis)agreement task besides textual information. We propose a novel method to extract such relation information from (dis)agreement data into an inductive social relation graph, merely using the comment-reply pairs without any additional platform-specific information. The inductive social relation globally considers the historical discussion and the relation between authors. Textual information based on a pre-trained language model and social relation information encoded by pre-trained RGCN are jointly considered for (dis)agreement detection. Experimental results show that our model achieves state-of-the-art performance for both the in-domain and cross-domain tasks on the benchmark -- DEBAGREEMENT. We find social relations can boost the performance of the (dis)agreement detection model, especially for the long-token comment-reply pairs, demonstrating the effectiveness of the social relation graph. We also explore the effect of the knowledge graph embedding methods, the information fusing method, and the time interval in constructing the social relation graph, which shows the effectiveness of our model.

Social networks have a vast range of applications with graphs. The available benchmark datasets are citation, co-occurrence, e-commerce networks, etc, with classes ranging from 3 to 15. However, there is no benchmark classification social network dataset for graph machine learning. This paper fills the gap and presents the Binary Classification Social Network Dataset (BiSND), designed for graph machine learning applications to predict binary classes. We present the BiSND in tabular and graph formats to verify its robustness across classical and advanced machine learning. We employ a diverse set of classifiers, including four traditional machine learning algorithms (Decision Trees, K-Nearest Neighbour, Random Forest, XGBoost), one Deep Neural Network (multi-layer perceptrons), one Graph Neural Network (Graph Convolutional Network), and three state-of-the-art Graph Contrastive Learning methods (BGRL, GRACE, DAENS). Our findings reveal that BiSND is suitable for classification tasks, with F1-scores ranging from 67.66 to 70.15, indicating promising avenues for future enhancements.

Large Language Models (LLMs) are distinguished by their architecture, which dictates their parameter size and performance capabilities. Social scientists have increasingly adopted LLMs for text classification tasks, which are difficult to scale with human coders. While very large, closed-source models often deliver superior performance, their use presents significant risks. These include lack of transparency, potential exposure of sensitive data, challenges to replicability, and dependence on proprietary systems. Additionally, their high costs make them impractical for large-scale research projects. In contrast, open-source models, although available in various sizes, may underperform compared to commercial alternatives if used without further fine-tuning. However, open-source models offer distinct advantages: they can be run locally (ensuring data privacy), fine-tuned for specific tasks, shared within the research community, and integrated into reproducible workflows. This study demonstrates that small, fine-tuned open-source LLMs can achieve equal or superior performance to models such as ChatGPT-4. We further explore the relationship between training set size and fine-tuning efficacy in open-source models. Finally, we propose a hybrid workflow that leverages the strengths of both open and closed models, offering a balanced approach to performance, transparency, and reproducibility.

We explore social perception of human faces in CLIP, a widely used open-source vision-language model. To this end, we compare the similarity in CLIP embeddings between different textual prompts and a set of face images. Our textual prompts are constructed from well-validated social psychology terms denoting social perception. The face images are synthetic and are systematically and independently varied along six dimensions: the legally protected attributes of age, gender, and race, as well as facial expression, lighting, and pose. Independently and systematically manipulating face attributes allows us to study the effect of each on social perception and avoids confounds that can occur in wild-collected data due to uncontrolled systematic correlations between attributes. Thus, our findings are experimental rather than observational. Our main findings are three. First, while CLIP is trained on the widest variety of images and texts, it is able to make fine-grained human-like social judgments on face images. Second, age, gender, and race do systematically impact CLIP's social perception of faces, suggesting an undesirable bias in CLIP vis-a-vis legally protected attributes. Most strikingly, we find a strong pattern of bias concerning the faces of Black women, where CLIP produces extreme values of social perception across different ages and facial expressions. Third, facial expression impacts social perception more than age and lighting as much as age. The last finding predicts that studies that do not control for unprotected visual attributes may reach the wrong conclusions on bias. Our novel method of investigation, which is founded on the social psychology literature and on the experiments involving the manipulation of individual attributes, yields sharper and more reliable observations than previous observational methods and may be applied to study biases in any vision-language model.

The rapid growth of Large Language Models (LLMs) has put forward the study of biases as a crucial field. It is important to assess the influence of different types of biases embedded in LLMs to ensure fair use in sensitive fields. Although there have been extensive works on bias assessment in English, such efforts are rare and scarce for a major language like Bangla. In this work, we examine two types of social biases in LLM generated outputs for Bangla language. Our main contributions in this work are: (1) bias studies on two different social biases for Bangla (2) a curated dataset for bias measurement benchmarking (3) two different probing techniques for bias detection in the context of Bangla. This is the first work of such kind involving bias assessment of LLMs for Bangla to the best of our knowledge. All our code and resources are publicly available for the progress of bias related research in Bangla NLP.

Recent LLMs are able to generate high-quality multilingual texts, indistinguishable for humans from authentic human-written ones. Research in machine-generated text detection is however mostly focused on the English language and longer texts, such as news articles, scientific papers or student essays. Social-media texts are usually much shorter and often feature informal language, grammatical errors, or distinct linguistic items (e.g., emoticons, hashtags). There is a gap in studying the ability of existing methods in detection of such texts, reflected also in the lack of existing multilingual benchmark datasets. To fill this gap we propose the first multilingual (22 languages) and multi-platform (5 social media platforms) dataset for benchmarking machine-generated text detection in the social-media domain, called MultiSocial. It contains 472,097 texts, of which about 58k are human-written and approximately the same amount is generated by each of 7 multilingual LLMs. We use this benchmark to compare existing detection methods in zero-shot as well as fine-tuned form. Our results indicate that the fine-tuned detectors have no problem to be trained on social-media texts and that the platform selection for training matters.

Social and behavioral determinants of health (SBDH) play a crucial role in health outcomes and are frequently documented in clinical text. Automatically extracting SBDH information from clinical text relies on publicly available good-quality datasets. However, existing SBDH datasets exhibit substantial limitations in their availability and coverage. In this study, we introduce Synth-SBDH, a novel synthetic dataset with detailed SBDH annotations, encompassing status, temporal information, and rationale across 15 SBDH categories. We showcase the utility of Synth-SBDH on three tasks using real-world clinical datasets from two distinct hospital settings, highlighting its versatility, generalizability, and distillation capabilities. Models trained on Synth-SBDH consistently outperform counterparts with no Synth-SBDH training, achieving up to 62.5% macro-F improvements. Additionally, Synth-SBDH proves effective for rare SBDH categories and under-resource constraints. Human evaluation demonstrates a Human-LLM alignment of 71.06% and uncovers areas for future refinements.

Substance use disorders (SUDs) are a growing concern globally, necessitating enhanced understanding of the problem and its trends through data-driven research. Social media are unique and important sources of information about SUDs, particularly since the data in such sources are often generated by people with lived experiences. In this paper, we introduce Reddit-Impacts, a challenging Named Entity Recognition (NER) dataset curated from subreddits dedicated to discussions on prescription and illicit opioids, as well as medications for opioid use disorder. The dataset specifically concentrates on the lesser-studied, yet critically important, aspects of substance use--its clinical and social impacts. We collected data from chosen subreddits using the publicly available Application Programming Interface for Reddit. We manually annotated text spans representing clinical and social impacts reported by people who also reported personal nonmedical use of substances including but not limited to opioids, stimulants and benzodiazepines. Our objective is to create a resource that can enable the development of systems that can automatically detect clinical and social impacts of substance use from text-based social media data. The successful development of such systems may enable us to better understand how nonmedical use of substances affects individual health and societal dynamics, aiding the development of effective public health strategies. In addition to creating the annotated data set, we applied several machine learning models to establish baseline performances. Specifically, we experimented with transformer models like BERT, and RoBERTa, one few-shot learning model DANN by leveraging the full training dataset, and GPT-3.5 by using one-shot learning, for automatic NER of clinical and social impacts. The dataset has been made available through the 2024 SMM4H shared tasks.

Social media platforms are rich sources of opinionated content. Stance detection allows the automatic extraction of users' opinions on various topics from such content. We focus on zero-shot stance detection, where the model's success relies on (a) having knowledge about the target topic; and (b) learning general reasoning strategies that can be employed for new topics. We present Stance Reasoner, an approach to zero-shot stance detection on social media that leverages explicit reasoning over background knowledge to guide the model's inference about the document's stance on a target. Specifically, our method uses a pre-trained language model as a source of world knowledge, with the chain-of-thought in-context learning approach to generate intermediate reasoning steps. Stance Reasoner outperforms the current state-of-the-art models on 3 Twitter datasets, including fully supervised models. It can better generalize across targets, while at the same time providing explicit and interpretable explanations for its predictions.

There are many settings where it is useful to predict and explain the success or failure of a dialogue. Circumplex theory from psychology models the social orientations (e.g., Warm-Agreeable, Arrogant-Calculating) of conversation participants and can be used to predict and explain the outcome of social interactions. Our work is novel in its systematic application of social orientation tags to modeling conversation outcomes. In this paper, we introduce a new data set of dialogue utterances machine-labeled with social orientation tags. We show that social orientation tags improve task performance, especially in low-resource settings, on both English and Chinese language benchmarks. We also demonstrate how social orientation tags help explain the outcomes of social interactions when used in neural models. Based on these results showing the utility of social orientation tags for dialogue outcome prediction tasks, we release our data sets, code, and models that are fine-tuned to predict social orientation tags on dialogue utterances.

For Large Language Models (LLMs) to be effectively deployed in a specific country, they must possess an understanding of the nation's culture and basic knowledge. To this end, we introduce National Alignment, which measures an alignment between an LLM and a targeted country from two aspects: social value alignment and common knowledge alignment. Social value alignment evaluates how well the model understands nation-specific social values, while common knowledge alignment examines how well the model captures basic knowledge related to the nation. We constructed KorNAT, the first benchmark that measures national alignment with South Korea. For the social value dataset, we obtained ground truth labels from a large-scale survey involving 6,174 unique Korean participants. For the common knowledge dataset, we constructed samples based on Korean textbooks and GED reference materials. KorNAT contains 4K and 6K multiple-choice questions for social value and common knowledge, respectively. Our dataset creation process is meticulously designed and based on statistical sampling theory and was refined through multiple rounds of human review. The experiment results of seven LLMs reveal that only a few models met our reference score, indicating a potential for further enhancement. KorNAT has received government approval after passing an assessment conducted by a government-affiliated organization dedicated to evaluating dataset quality. Samples and detailed evaluation protocols of our dataset can be found in https://selectstar.ai/ko/papers-national-alignment

Social reward as a form of community recognition provides a strong source of motivation for users of online platforms to engage and contribute with content. The recent progress of text-conditioned image synthesis has ushered in a collaborative era where AI empowers users to craft original visual artworks seeking community validation. Nevertheless, assessing these models in the context of collective community preference introduces distinct challenges. Existing evaluation methods predominantly center on limited size user studies guided by image quality and prompt alignment. This work pioneers a paradigm shift, unveiling Social Reward - an innovative reward modeling framework that leverages implicit feedback from social network users engaged in creative editing of generated images. We embark on an extensive journey of dataset curation and refinement, drawing from Picsart: an online visual creation and editing platform, yielding a first million-user-scale dataset of implicit human preferences for user-generated visual art named Picsart Image-Social. Our analysis exposes the shortcomings of current metrics in modeling community creative preference of text-to-image models' outputs, compelling us to introduce a novel predictive model explicitly tailored to address these limitations. Rigorous quantitative experiments and user study show that our Social Reward model aligns better with social popularity than existing metrics. Furthermore, we utilize Social Reward to fine-tune text-to-image models, yielding images that are more favored by not only Social Reward, but also other established metrics. These findings highlight the relevance and effectiveness of Social Reward in assessing community appreciation for AI-generated artworks, establishing a closer alignment with users' creative goals: creating popular visual art. Codes can be accessed at https://github.com/Picsart-AI-Research/Social-Reward

Social science NLP tasks, such as emotion or humor detection, are required to capture the semantics along with the implicit pragmatics from text, often with limited amounts of training data. Instruction tuning has been shown to improve the many capabilities of large language models (LLMs) such as commonsense reasoning, reading comprehension, and computer programming. However, little is known about the effectiveness of instruction tuning on the social domain where implicit pragmatic cues are often needed to be captured. We explore the use of instruction tuning for social science NLP tasks and introduce Socialite-Llama -- an open-source, instruction-tuned Llama. On a suite of 20 social science tasks, Socialite-Llama improves upon the performance of Llama as well as matches or improves upon the performance of a state-of-the-art, multi-task finetuned model on a majority of them. Further, Socialite-Llama also leads to improvement on 5 out of 6 related social tasks as compared to Llama, suggesting instruction tuning can lead to generalized social understanding. All resources including our code, model and dataset can be found through bit.ly/socialitellama.

Social media has become integral to human interaction, providing a platform for communication and expression. However, the rise of hate speech on these platforms poses significant risks to individuals and communities. Detecting and addressing hate speech is particularly challenging in languages like Portuguese due to its rich vocabulary, complex grammar, and regional variations. To address this, we introduce TuPy-E, the largest annotated Portuguese corpus for hate speech detection. TuPy-E leverages an open-source approach, fostering collaboration within the research community. We conduct a detailed analysis using advanced techniques like BERT models, contributing to both academic understanding and practical applications

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.

Social and behavioral determinants of health (SDOH) play a significant role in shaping health outcomes, and extracting these determinants from clinical notes is a first step to help healthcare providers systematically identify opportunities to provide appropriate care and address disparities. Progress on using NLP methods for this task has been hindered by the lack of high-quality publicly available labeled data, largely due to the privacy and regulatory constraints on the use of real patients' information. This paper introduces a new dataset, SDOH-NLI, that is based on publicly available notes and which we release publicly. We formulate SDOH extraction as a natural language inference (NLI) task, and provide binary textual entailment labels obtained from human raters for a cross product of a set of social history snippets as premises and SDOH factors as hypotheses. Our dataset differs from standard NLI benchmarks in that our premises and hypotheses are obtained independently. We evaluate both "off-the-shelf" entailment models as well as models fine-tuned on our data, and highlight the ways in which our dataset appears more challenging than commonly used NLI datasets.

Social norms fundamentally shape interpersonal communication. We present NormDial, a high-quality dyadic dialogue dataset with turn-by-turn annotations of social norm adherences and violations for Chinese and American cultures. Introducing the task of social norm observance detection, our dataset is synthetically generated in both Chinese and English using a human-in-the-loop pipeline by prompting large language models with a small collection of expert-annotated social norms. We show that our generated dialogues are of high quality through human evaluation and further evaluate the performance of existing large language models on this task. Our findings point towards new directions for understanding the nuances of social norms as they manifest in conversational contexts that span across languages and cultures.

Social media platforms play an essential role in crisis communication, but analyzing crisis-related social media texts is challenging due to their informal nature. Transformer-based pre-trained models like BERT and RoBERTa have shown success in various NLP tasks, but they are not tailored for crisis-related texts. Furthermore, general-purpose sentence encoders are used to generate sentence embeddings, regardless of the textual complexities in crisis-related texts. Advances in applications like text classification, semantic search, and clustering contribute to effective processing of crisis-related texts, which is essential for emergency responders to gain a comprehensive view of a crisis event, whether historical or real-time. To address these gaps in crisis informatics literature, this study introduces CrisisTransformers, an ensemble of pre-trained language models and sentence encoders trained on an extensive corpus of over 15 billion word tokens from tweets associated with more than 30 crisis events, including disease outbreaks, natural disasters, conflicts, and other critical incidents. We evaluate existing models and CrisisTransformers on 18 crisis-specific public datasets. Our pre-trained models outperform strong baselines across all datasets in classification tasks, and our best-performing sentence encoder improves the state-of-the-art by 17.43% in sentence encoding tasks. Additionally, we investigate the impact of model initialization on convergence and evaluate the significance of domain-specific models in generating semantically meaningful sentence embeddings. All models are publicly released (https://huggingface.co/crisistransformers), with the anticipation that they will serve as a robust baseline for tasks involving the analysis of crisis-related social media texts.

Social network simulation plays a crucial role in addressing various challenges within social science. It offers extensive applications such as state prediction, phenomena explanation, and policy-making support, among others. In this work, we harness the formidable human-like capabilities exhibited by large language models (LLMs) in sensing, reasoning, and behaving, and utilize these qualities to construct the S^3 system (short for Social network Simulation System). Adhering to the widely employed agent-based simulation paradigm, we employ prompt engineering and prompt tuning techniques to ensure that the agent's behavior closely emulates that of a genuine human within the social network. Specifically, we simulate three pivotal aspects: emotion, attitude, and interaction behaviors. By endowing the agent in the system with the ability to perceive the informational environment and emulate human actions, we observe the emergence of population-level phenomena, including the propagation of information, attitudes, and emotions. We conduct an evaluation encompassing two levels of simulation, employing real-world social network data. Encouragingly, the results demonstrate promising accuracy. This work represents an initial step in the realm of social network simulation empowered by LLM-based agents. We anticipate that our endeavors will serve as a source of inspiration for the development of simulation systems within, but not limited to, social science.

We study the ability of transformer-based language models (LMs) to understand social media language. Social media (SM) language is distinct from standard written language, yet existing benchmarks fall short of capturing LM performance in this socially, economically, and politically important domain. We quantify the degree to which social media language differs from conventional language and conclude that the difference is significant both in terms of token distribution and rate of linguistic shift. Next, we introduce a new benchmark for Social MedIa Language Evaluation (SMILE) that covers four SM platforms and eleven tasks. Finally, we show that learning a tokenizer and pretraining on a mix of social media and conventional language yields an LM that outperforms the best similar-sized alternative by 4.2 points on the overall SMILE score.

Social media platforms are essential outlets for expressing opinions, providing a valuable resource for capturing public viewpoints via text analytics. However, for many users, passive browsing is their preferred mode of interaction, leading to their perspectives being overlooked by text analytics methods. Meanwhile, social media polls have emerged as a practical feature for gathering public opinions, allowing post authors to pose questions with pre-defined answer options for readers to vote on. To broaden the benefits of polls for posts without them, this article explores the automatic generation of a poll from a social media post by leveraging cutting-edge natural language generation (NLG) techniques. However, existing NLG techniques, primarily developed for general-domain texts, may be ineffective when applied to noisy social media data, which often feature implicit context-question-answer relations. To tackle these challenges, we enrich a post context with its comments and propose a novel unified poll generation framework called UniPoll. It employs prompt tuning with multi-objective optimization to bolster the connection exploration between contexts (posts and comments) and polls (questions and answers). Experimental comparisons on a large-scale Chinese Weibo dataset show that UniPoll significantly outperforms T5, the state-of-the-art NLG model, which generates question and answer separately. Comprehensive qualitative and quantitative analyses further underscore the superiority of UniPoll through various evaluation lenses.

Online misinformation has been a serious threat to public health and society. Social media users are known to reply to misinformation posts with counter-misinformation messages, which have been shown to be effective in curbing the spread of misinformation. This is called social correction. However, the characteristics of tweets that attract social correction versus those that do not remain unknown. To close the gap, we focus on answering the following two research questions: (1) ``Given a tweet, will it be countered by other users?'', and (2) ``If yes, what will be the magnitude of countering it?''. This exploration will help develop mechanisms to guide users' misinformation correction efforts and to measure disparity across users who get corrected. In this work, we first create a novel dataset with 690,047 pairs of misinformation tweets and counter-misinformation replies. Then, stratified analysis of tweet linguistic and engagement features as well as tweet posters' user attributes are conducted to illustrate the factors that are significant in determining whether a tweet will get countered. Finally, predictive classifiers are created to predict the likelihood of a misinformation tweet to get countered and the degree to which that tweet will be countered. The code and data is accessible on https://github.com/claws-lab/social-correction-twitter.

Social media platforms are vital resources for sharing self-reported health experiences, offering rich data on various health topics. Despite advancements in Natural Language Processing (NLP) enabling large-scale social media data analysis, a gap remains in applying keyphrase extraction to health-related content. Keyphrase extraction is used to identify salient concepts in social media discourse without being constrained by predefined entity classes. This paper introduces a theme-driven keyphrase extraction framework tailored for social media, a pioneering approach designed to capture clinically relevant keyphrases from user-generated health texts. Themes are defined as broad categories determined by the objectives of the extraction task. We formulate this novel task of theme-driven keyphrase extraction and demonstrate its potential for efficiently mining social media text for the use case of treatment for opioid use disorder. This paper leverages qualitative and quantitative analysis to demonstrate the feasibility of extracting actionable insights from social media data and efficiently extracting keyphrases using minimally supervised NLP models. Our contributions include the development of a novel data collection and curation framework for theme-driven keyphrase extraction and the creation of MOUD-Keyphrase, the first dataset of its kind comprising human-annotated keyphrases from a Reddit community. We also identify the scope of minimally supervised NLP models to extract keyphrases from social media data efficiently. Lastly, we found that a large language model (ChatGPT) outperforms unsupervised keyphrase extraction models, and we evaluate its efficacy in this task.

Social recommender systems (SocialRS) simultaneously leverage user-to-item interactions as well as user-to-user social relations for the task of generating item recommendations to users. Additionally exploiting social relations is clearly effective in understanding users' tastes due to the effects of homophily and social influence. For this reason, SocialRS has increasingly attracted attention. In particular, with the advance of Graph Neural Networks (GNN), many GNN-based SocialRS methods have been developed recently. Therefore, we conduct a comprehensive and systematic review of the literature on GNN-based SocialRS. In this survey, we first identify 80 papers on GNN-based SocialRS after annotating 2151 papers by following the PRISMA framework (Preferred Reporting Items for Systematic Reviews and Meta-Analysis). Then, we comprehensively review them in terms of their inputs and architectures to propose a novel taxonomy: (1) input taxonomy includes 5 groups of input type notations and 7 groups of input representation notations; (2) architecture taxonomy includes 8 groups of GNN encoder, 2 groups of decoder, and 12 groups of loss function notations. We classify the GNN-based SocialRS methods into several categories as per the taxonomy and describe their details. Furthermore, we summarize the benchmark datasets and metrics widely used to evaluate the GNN-based SocialRS methods. Finally, we conclude this survey by presenting some future research directions.

Predicting stock market movements has always been of great interest to investors and an active area of research. Research has proven that popularity of products is highly influenced by what people talk about. Social media like Twitter, Reddit have become hotspots of such influences. This paper investigates the impact of social media posts on close price prediction of stocks using Twitter and Reddit posts. Our objective is to integrate sentiment of social media data with historical stock data and study its effect on closing prices using time series models. We carried out rigorous experiments and deep analysis using multiple deep learning based models on different datasets to study the influence of posts by executives and general people on the close price. Experimental results on multiple stocks (Apple and Tesla) and decentralised currencies (Bitcoin and Ethereum) consistently show improvements in prediction on including social media data and greater improvements on including executive posts.

Social computing prototypes probe the social behaviors that may arise in an envisioned system design. This prototyping practice is currently limited to recruiting small groups of people. Unfortunately, many challenges do not arise until a system is populated at a larger scale. Can a designer understand how a social system might behave when populated, and make adjustments to the design before the system falls prey to such challenges? We introduce social simulacra, a prototyping technique that generates a breadth of realistic social interactions that may emerge when a social computing system is populated. Social simulacra take as input the designer's description of a community's design -- goal, rules, and member personas -- and produce as output an instance of that design with simulated behavior, including posts, replies, and anti-social behaviors. We demonstrate that social simulacra shift the behaviors that they generate appropriately in response to design changes, and that they enable exploration of "what if?" scenarios where community members or moderators intervene. To power social simulacra, we contribute techniques for prompting a large language model to generate thousands of distinct community members and their social interactions with each other; these techniques are enabled by the observation that large language models' training data already includes a wide variety of positive and negative behavior on social media platforms. In evaluations, we show that participants are often unable to distinguish social simulacra from actual community behavior and that social computing designers successfully refine their social computing designs when using social simulacra.

How have individuals of social animals in nature evolved to learn from each other, and what would be the optimal strategy for such learning in a specific environment? Here, we address both problems by employing a deep reinforcement learning model to optimize the social learning strategies (SLSs) of agents in a cooperative game in a multi-dimensional landscape. Throughout the training for maximizing the overall payoff, we find that the agent spontaneously learns various concepts of social learning, such as copying, focusing on frequent and well-performing neighbors, self-comparison, and the importance of balancing between individual and social learning, without any explicit guidance or prior knowledge about the system. The SLS from a fully trained agent outperforms all of the traditional, baseline SLSs in terms of mean payoff. We demonstrate the superior performance of the reinforcement learning agent in various environments, including temporally changing environments and real social networks, which also verifies the adaptability of our framework to different social settings.

The emergence and impact of tipping points have garnered significant interest in both the social and natural sciences. Despite widespread recognition of the importance of feedbacks between human and natural systems, it is often assumed that the observed nonlinear dynamics in these coupled systems rests within either underlying human or natural processes, rather than the rates at which they interact. Using adoption of agricultural diversification practices as a case study, we show how two stable management paradigms (one dominated by conventional, homogeneous practices, the other by diversified practices) can emerge purely from temporal feedbacks between human decisions and ecological responses. We explore how this temporal mechanism of tipping points provides insight into designing more effective interventions that promote farmers transitions towards sustainable agriculture. Moreover, our flexible modeling framework could be applied to other cases to provide insight into numerous questions in social-ecological systems research and environmental policy.

Best-of-N (BoN) Average Displacement Error (ADE)/ Final Displacement Error (FDE) is the most used metric for evaluating trajectory prediction models. Yet, the BoN does not quantify the whole generated samples, resulting in an incomplete view of the model's prediction quality and performance. We propose a new metric, Average Mahalanobis Distance (AMD) to tackle this issue. AMD is a metric that quantifies how close the whole generated samples are to the ground truth. We also introduce the Average Maximum Eigenvalue (AMV) metric that quantifies the overall spread of the predictions. Our metrics are validated empirically by showing that the ADE/FDE is not sensitive to distribution shifts, giving a biased sense of accuracy, unlike the AMD/AMV metrics. We introduce the usage of Implicit Maximum Likelihood Estimation (IMLE) as a replacement for traditional generative models to train our model, Social-Implicit. IMLE training mechanism aligns with AMD/AMV objective of predicting trajectories that are close to the ground truth with a tight spread. Social-Implicit is a memory efficient deep model with only 5.8K parameters that runs in real time of about 580Hz and achieves competitive results. Interactive demo of the problem can be seen at https://www.abduallahmohamed.com/social-implicit-amdamv-adefde-demo . Code is available at https://github.com/abduallahmohamed/Social-Implicit .

Social media data such as Twitter messages ("tweets") pose a particular challenge to NLP systems because of their short, noisy, and colloquial nature. Tasks such as Named Entity Recognition (NER) and syntactic parsing require highly domain-matched training data for good performance. To date, there is no complete training corpus for both NER and syntactic analysis (e.g., part of speech tagging, dependency parsing) of tweets. While there are some publicly available annotated NLP datasets of tweets, they are only designed for individual tasks. In this study, we aim to create Tweebank-NER, an English NER corpus based on Tweebank V2 (TB2), train state-of-the-art (SOTA) Tweet NLP models on TB2, and release an NLP pipeline called Twitter-Stanza. We annotate named entities in TB2 using Amazon Mechanical Turk and measure the quality of our annotations. We train the Stanza pipeline on TB2 and compare with alternative NLP frameworks (e.g., FLAIR, spaCy) and transformer-based models. The Stanza tokenizer and lemmatizer achieve SOTA performance on TB2, while the Stanza NER tagger, part-of-speech (POS) tagger, and dependency parser achieve competitive performance against non-transformer models. The transformer-based models establish a strong baseline in Tweebank-NER and achieve the new SOTA performance in POS tagging and dependency parsing on TB2. We release the dataset and make both the Stanza pipeline and BERTweet-based models available "off-the-shelf" for use in future Tweet NLP research. Our source code, data, and pre-trained models are available at: https://github.com/social-machines/TweebankNLP.

This survey draws a broad-stroke, panoramic picture of the State of the Art (SoTA) of the research in generative methods for the analysis of social media data. It fills a void, as the existing survey articles are either much narrower in their scope or are dated. We included two important aspects that currently gain importance in mining and modeling social media: dynamics and networks. Social dynamics are important for understanding the spreading of influence or diseases, formation of friendships, the productivity of teams, etc. Networks, on the other hand, may capture various complex relationships providing additional insight and identifying important patterns that would otherwise go unnoticed.

Learning socially-aware motion representations is at the core of recent advances in multi-agent problems, such as human motion forecasting and robot navigation in crowds. Despite promising progress, existing representations learned with neural networks still struggle to generalize in closed-loop predictions (e.g., output colliding trajectories). This issue largely arises from the non-i.i.d. nature of sequential prediction in conjunction with ill-distributed training data. Intuitively, if the training data only comes from human behaviors in safe spaces, i.e., from "positive" examples, it is difficult for learning algorithms to capture the notion of "negative" examples like collisions. In this work, we aim to address this issue by explicitly modeling negative examples through self-supervision: (i) we introduce a social contrastive loss that regularizes the extracted motion representation by discerning the ground-truth positive events from synthetic negative ones; (ii) we construct informative negative samples based on our prior knowledge of rare but dangerous circumstances. Our method substantially reduces the collision rates of recent trajectory forecasting, behavioral cloning and reinforcement learning algorithms, outperforming state-of-the-art methods on several benchmarks. Our code is available at https://github.com/vita-epfl/social-nce.

Social norms -- the unspoken commonsense rules about acceptable social behavior -- are crucial in understanding the underlying causes and intents of people's actions in narratives. For example, underlying an action such as "wanting to call cops on my neighbors" are social norms that inform our conduct, such as "It is expected that you report crimes." We present Social Chemistry, a new conceptual formalism to study people's everyday social norms and moral judgments over a rich spectrum of real life situations described in natural language. We introduce Social-Chem-101, a large-scale corpus that catalogs 292k rules-of-thumb such as "it is rude to run a blender at 5am" as the basic conceptual units. Each rule-of-thumb is further broken down with 12 different dimensions of people's judgments, including social judgments of good and bad, moral foundations, expected cultural pressure, and assumed legality, which together amount to over 4.5 million annotations of categorical labels and free-text descriptions. Comprehensive empirical results based on state-of-the-art neural models demonstrate that computational modeling of social norms is a promising research direction. Our model framework, Neural Norm Transformer, learns and generalizes Social-Chem-101 to successfully reason about previously unseen situations, generating relevant (and potentially novel) attribute-aware social rules-of-thumb.

Social bias in machine learning has drawn significant attention, with work ranging from demonstrations of bias in a multitude of applications, curating definitions of fairness for different contexts, to developing algorithms to mitigate bias. In natural language processing, gender bias has been shown to exist in context-free word embeddings. Recently, contextual word representations have outperformed word embeddings in several downstream NLP tasks. These word representations are conditioned on their context within a sentence, and can also be used to encode the entire sentence. In this paper, we analyze the extent to which state-of-the-art models for contextual word representations, such as BERT and GPT-2, encode biases with respect to gender, race, and intersectional identities. Towards this, we propose assessing bias at the contextual word level. This novel approach captures the contextual effects of bias missing in context-free word embeddings, yet avoids confounding effects that underestimate bias at the sentence encoding level. We demonstrate evidence of bias at the corpus level, find varying evidence of bias in embedding association tests, show in particular that racial bias is strongly encoded in contextual word models, and observe that bias effects for intersectional minorities are exacerbated beyond their constituent minority identities. Further, evaluating bias effects at the contextual word level captures biases that are not captured at the sentence level, confirming the need for our novel approach.

Recent studies have demonstrated how to assess the stereotypical bias in pre-trained English language models. In this work, we extend this branch of research in multiple different dimensions by systematically investigating (a) mono- and multilingual models of (b) different underlying architectures with respect to their bias in (c) multiple different languages. To that end, we make use of the English StereoSet data set (Nadeem et al., 2021), which we semi-automatically translate into German, French, Spanish, and Turkish. We find that it is of major importance to conduct this type of analysis in a multilingual setting, as our experiments show a much more nuanced picture as well as notable differences from the English-only analysis. The main takeaways from our analysis are that mGPT-2 (partly) shows surprising anti-stereotypical behavior across languages, English (monolingual) models exhibit the strongest bias, and the stereotypes reflected in the data set are least present in Turkish models. Finally, we release our codebase alongside the translated data sets and practical guidelines for the semi-automatic translation to encourage a further extension of our work to other languages.

Human beings are social animals. How to equip 3D autonomous characters with similar social intelligence that can perceive, understand and interact with humans remains an open yet foundamental problem. In this paper, we introduce SOLAMI, the first end-to-end Social vision-Language-Action (VLA) Modeling framework for Immersive interaction with 3D autonomous characters. Specifically, SOLAMI builds 3D autonomous characters from three aspects: (1) Social VLA Architecture: We propose a unified social VLA framework to generate multimodal response (speech and motion) based on the user's multimodal input to drive the character for social interaction. (2) Interactive Multimodal Data: We present SynMSI, a synthetic multimodal social interaction dataset generated by an automatic pipeline using only existing motion datasets to address the issue of data scarcity. (3) Immersive VR Interface: We develop a VR interface that enables users to immersively interact with these characters driven by various architectures. Extensive quantitative experiments and user studies demonstrate that our framework leads to more precise and natural character responses (in both speech and motion) that align with user expectations with lower latency.

Humans share a wide variety of images related to their personal experiences within conversations via instant messaging tools. However, existing works focus on (1) image-sharing behavior in singular sessions, leading to limited long-term social interaction, and (2) a lack of personalized image-sharing behavior. In this work, we introduce Stark, a large-scale long-term multi-modal conversation dataset that covers a wide range of social personas in a multi-modality format, time intervals, and images. To construct Stark automatically, we propose a novel multi-modal contextualization framework, Mcu, that generates long-term multi-modal dialogue distilled from ChatGPT and our proposed Plan-and-Execute image aligner. Using our Stark, we train a multi-modal conversation model, Ultron 7B, which demonstrates impressive visual imagination ability. Furthermore, we demonstrate the effectiveness of our dataset in human evaluation. We make our source code and dataset publicly available.

Online misinformation poses a global risk with harmful implications for society. Ordinary social media users are known to actively reply to misinformation posts with counter-misinformation messages, which is shown to be effective in containing the spread of misinformation. Such a practice is defined as "social correction". Nevertheless, it remains unknown how users respond to social correction in real-world scenarios, especially, will it have a corrective or backfire effect on users. Investigating this research question is pivotal for developing and refining strategies that maximize the efficacy of social correction initiatives. To fill this gap, we conduct an in-depth study to characterize and predict the user response to social correction in a data-driven manner through the lens of X (Formerly Twitter), where the user response is instantiated as the reply that is written toward a counter-misinformation message. Particularly, we first create a novel dataset with 55, 549 triples of misinformation tweets, counter-misinformation replies, and responses to counter-misinformation replies, and then curate a taxonomy to illustrate different kinds of user responses. Next, fine-grained statistical analysis of reply linguistic and engagement features as well as repliers' user attributes is conducted to illustrate the characteristics that are significant in determining whether a reply will have a corrective or backfire effect. Finally, we build a user response prediction model to identify whether a social correction will be corrective, neutral, or have a backfire effect, which achieves a promising F1 score of 0.816. Our work enables stakeholders to monitor and predict user responses effectively, thus guiding the use of social correction to maximize their corrective impact and minimize backfire effects. The code and data is accessible on https://github.com/claws-lab/response-to-social-correction.

Understanding human social behaviour is crucial in computer vision and robotics. Micro-level observations like individual actions fall short, necessitating a comprehensive approach that considers individual behaviour, intra-group dynamics, and social group levels for a thorough understanding. To address dataset limitations, this paper introduces JRDB-Social, an extension of JRDB. Designed to fill gaps in human understanding across diverse indoor and outdoor social contexts, JRDB-Social provides annotations at three levels: individual attributes, intra-group interactions, and social group context. This dataset aims to enhance our grasp of human social dynamics for robotic applications. Utilizing the recent cutting-edge multi-modal large language models, we evaluated our benchmark to explore their capacity to decipher social human behaviour.

We present a new challenge to examine whether large language models understand social norms. In contrast to existing datasets, our dataset requires a fundamental understanding of social norms to solve. Our dataset features the largest set of social norm skills, consisting of 402 skills and 12,383 questions covering a wide set of social norms ranging from opinions and arguments to culture and laws. We design our dataset according to the K-12 curriculum. This enables the direct comparison of the social understanding of large language models to humans, more specifically, elementary students. While prior work generates nearly random accuracy on our benchmark, recent large language models such as GPT3.5-Turbo and LLaMA2-Chat are able to improve the performance significantly, only slightly below human performance. We then propose a multi-agent framework based on large language models to improve the models' ability to understand social norms. This method further improves large language models to be on par with humans. Given the increasing adoption of large language models in real-world applications, our finding is particularly important and presents a unique direction for future improvements.

In today's digital world, cyberbullying is a serious problem that can harm the mental and physical health of people who use social media. This paper explains just how serious cyberbullying is and how it really affects indi-viduals exposed to it. It also stresses how important it is to find better ways to detect cyberbullying so that online spaces can be safer. Plus, it talks about how making more accurate tools to spot cyberbullying will be really helpful in the future. Our paper introduces a deep learning-based ap-proach, primarily employing BERT and BiLSTM architectures, to effective-ly address cyberbullying. This approach is designed to analyse large vol-umes of posts and predict potential instances of cyberbullying in online spaces. Our results demonstrate the superiority of the hateBERT model, an extension of BERT focused on hate speech detection, among the five mod-els, achieving an accuracy rate of 89.16%. This research is a significant con-tribution to "Computational Intelligence for Social Transformation," prom-ising a safer and more inclusive digital landscape.

Large language models (LLMs) require well-crafted prompts for effective use. Prompt engineering, the process of designing prompts, is challenging, particularly for non-experts who are less familiar with AI technologies. While researchers have proposed techniques and tools to assist LLM users in prompt design, these works primarily target AI application developers rather than non-experts. To address this research gap, we propose social prompt engineering, a novel paradigm that leverages social computing techniques to facilitate collaborative prompt design. To investigate social prompt engineering, we introduce Wordflow, an open-source and social text editor that enables everyday users to easily create, run, share, and discover LLM prompts. Additionally, by leveraging modern web technologies, Wordflow allows users to run LLMs locally and privately in their browsers. Two usage scenarios highlight how social prompt engineering and our tool can enhance laypeople's interaction with LLMs. Wordflow is publicly accessible at https://poloclub.github.io/wordflow.

The COVID-19 pandemic has escalated mental health crises worldwide, with social isolation and economic instability contributing to a rise in suicidal behavior. Suicide can result from social factors such as shame, abuse, abandonment, and mental health conditions like depression, Post-Traumatic Stress Disorder (PTSD), Attention-Deficit/Hyperactivity Disorder (ADHD), anxiety disorders, and bipolar disorders. As these conditions develop, signs of suicidal ideation may manifest in social media interactions. Analyzing social media data using artificial intelligence (AI) techniques can help identify patterns of suicidal behavior, providing invaluable insights for suicide prevention agencies, professionals, and broader community awareness initiatives. Machine learning algorithms for this purpose require large volumes of accurately labeled data. Previous research has not fully explored the potential of incorporating explanations in analyzing and labeling longitudinal social media data. In this study, we employed a model explanation method, Layer Integrated Gradients, on top of a fine-tuned state-of-the-art language model, to assign each token from Reddit users' posts an attribution score for predicting suicidal ideation. By extracting and analyzing attributions of tokens from the data, we propose a methodology for preliminary screening of social media posts for suicidal ideation without using large language models during inference.

Online Social Networks serve as fertile ground for harmful behavior, ranging from hate speech to the dissemination of disinformation. Malicious actors now have unprecedented freedom to misbehave, leading to severe societal unrest and dire consequences, as exemplified by events such as the Capitol assault during the US presidential election and the Antivaxx movement during the COVID-19 pandemic. Understanding online language has become more pressing than ever. While existing works predominantly focus on content analysis, we aim to shift the focus towards understanding harmful behaviors by relating content to their respective authors. Numerous novel approaches attempt to learn the stylistic features of authors in texts, but many of these approaches are constrained by small datasets or sub-optimal training losses. To overcome these limitations, we introduce the Style Transformer for Authorship Representations (STAR), trained on a large corpus derived from public sources of 4.5 x 10^6 authored texts involving 70k heterogeneous authors. Our model leverages Supervised Contrastive Loss to teach the model to minimize the distance between texts authored by the same individual. This author pretext pre-training task yields competitive performance at zero-shot with PAN challenges on attribution and clustering. Additionally, we attain promising results on PAN verification challenges using a single dense layer, with our model serving as an embedding encoder. Finally, we present results from our test partition on Reddit. Using a support base of 8 documents of 512 tokens, we can discern authors from sets of up to 1616 authors with at least 80\% accuracy. We share our pre-trained model at huggingface (https://huggingface.co/AIDA-UPM/star) and our code is available at (https://github.com/jahuerta92/star)

As Large Language Models (LLMs) become increasingly integrated into our everyday lives, understanding their ability to comprehend human mental states becomes critical for ensuring effective interactions. However, despite the recent attempts to assess the Theory-of-Mind (ToM) reasoning capabilities of LLMs, the degree to which these models can align with human ToM remains a nuanced topic of exploration. This is primarily due to two distinct challenges: (1) the presence of inconsistent results from previous evaluations, and (2) concerns surrounding the validity of existing evaluation methodologies. To address these challenges, we present a novel framework for procedurally generating evaluations with LLMs by populating causal templates. Using our framework, we create a new social reasoning benchmark (BigToM) for LLMs which consists of 25 controls and 5,000 model-written evaluations. We find that human participants rate the quality of our benchmark higher than previous crowd-sourced evaluations and comparable to expert-written evaluations. Using BigToM, we evaluate the social reasoning capabilities of a variety of LLMs and compare model performances with human performance. Our results suggest that GPT4 has ToM capabilities that mirror human inference patterns, though less reliable, while other LLMs struggle.

We present the task of "Social Rearrangement", consisting of cooperative everyday tasks like setting up the dinner table, tidying a house or unpacking groceries in a simulated multi-agent environment. In Social Rearrangement, two robots coordinate to complete a long-horizon task, using onboard sensing and egocentric observations, and no privileged information about the environment. We study zero-shot coordination (ZSC) in this task, where an agent collaborates with a new partner, emulating a scenario where a robot collaborates with a new human partner. Prior ZSC approaches struggle to generalize in our complex and visually rich setting, and on further analysis, we find that they fail to generate diverse coordination behaviors at training time. To counter this, we propose Behavior Diversity Play (BDP), a novel ZSC approach that encourages diversity through a discriminability objective. Our results demonstrate that BDP learns adaptive agents that can tackle visual coordination, and zero-shot generalize to new partners in unseen environments, achieving 35% higher success and 32% higher efficiency compared to baselines.

With the rapid development of social media such as Twitter and Weibo, detecting keywords from a huge volume of text data streams in real-time has become a critical problem. The keyword detection problem aims at searching important information from massive text data to reflect the most important events or topics. However, social media data usually has unique features: the documents are usually short, the language is colloquial, and the data is likely to have significant temporal patterns. Therefore, it could be challenging to discover critical information from these text streams. In this paper, we propose a novel method to address the keyword detection problem in social media. Our model combines the Inverse Document Frequency (IDF) and Latent Dirichlet Allocation (LDA) models to better cope with the distinct attributes of social media data, such as the number of likes, comments, and retweets. By weighting the importance of each document based on these attributes, our method can effectively detect more representative keywords over time. Comprehensive experiments conducted under various conditions on Weibo data illustrate that our approach outperforms the baselines in various evaluation metrics, including precision and recall for multiple problem settings.

Pretrained Language Models (PLMs) harbor inherent social biases that can result in harmful real-world implications. Such social biases are measured through the probability values that PLMs output for different social groups and attributes appearing in a set of test sentences. However, bias testing is currently cumbersome since the test sentences are generated either from a limited set of manual templates or need expensive crowd-sourcing. We instead propose using ChatGPT for the controllable generation of test sentences, given any arbitrary user-specified combination of social groups and attributes appearing in the test sentences. When compared to template-based methods, our approach using ChatGPT for test sentence generation is superior in detecting social bias, especially in challenging settings such as intersectional biases. We present an open-source comprehensive bias testing framework (BiasTestGPT), hosted on HuggingFace, that can be plugged into any open-source PLM for bias testing. User testing with domain experts from various fields has shown their interest in being able to test modern AI for social biases. Our tool has significantly improved their awareness of such biases in PLMs, proving to be learnable and user-friendly. We thus enable seamless open-ended social bias testing of PLMs by domain experts through an automatic large-scale generation of diverse test sentences for any combination of social categories and attributes.

In current youth-care programs, children with needs (mental health, family issues, learning disabilities, and autism) receive support from youth and family experts as one-to-one assistance at schools or hospitals. Occasionally, social robots have featured in such settings as support roles in a one-to-one interaction with the child. In this paper, we suggest the development of a symbiotic framework for real-time Emotional Support (ES) with social robots Knowledge Graphs (KG). By augmenting a domain-specific corpus from the literature on ES for children (between the age of 8 and 12) and providing scenario-driven context including the history of events, we suggest developing an experimental knowledge-aware ES framework. The framework both guides the social robot in providing ES statements to the child and assists the expert in tracking and interpreting the child's emotional state and related events over time.

Utilizing pre-trained language models has achieved great success for neural document ranking. Limited by the computational and memory requirements, long document modeling becomes a critical issue. Recent works propose to modify the full attention matrix in Transformer by designing sparse attention patterns. However, most of them only focus on local connections of terms within a fixed-size window. How to build suitable remote connections between terms to better model document representation remains underexplored. In this paper, we propose the model Socialformer, which introduces the characteristics of social networks into designing sparse attention patterns for long document modeling in document ranking. Specifically, we consider several attention patterns to construct a graph like social networks. Endowed with the characteristic of social networks, most pairs of nodes in such a graph can reach with a short path while ensuring the sparsity. To facilitate efficient calculation, we segment the graph into multiple subgraphs to simulate friend circles in social scenarios. Experimental results confirm the effectiveness of our model on long document modeling.

Detecting social bias in text is challenging due to nuance, subjectivity, and difficulty in obtaining good quality labeled datasets at scale, especially given the evolving nature of social biases and society. To address these challenges, we propose a few-shot instruction-based method for prompting pre-trained language models (LMs). We select a few class-balanced exemplars from a small support repository that are closest to the query to be labeled in the embedding space. We then provide the LM with instruction that consists of this subset of labeled exemplars, the query text to be classified, a definition of bias, and prompt it to make a decision. We demonstrate that large LMs used in a few-shot context can detect different types of fine-grained biases with similar and sometimes superior accuracy to fine-tuned models. We observe that the largest 530B parameter model is significantly more effective in detecting social bias compared to smaller models (achieving at least 13% improvement in AUC metric compared to other models). It also maintains a high AUC (dropping less than 2%) when the labeled repository is reduced to as few as 100 samples. Large pretrained language models thus make it easier and quicker to build new bias detectors.

In recent years, Vietnam witnesses the mass development of social network users on different social platforms such as Facebook, Youtube, Instagram, and Tiktok. On social medias, hate speech has become a critical problem for social network users. To solve this problem, we introduce the ViHSD - a human-annotated dataset for automatically detecting hate speech on the social network. This dataset contains over 30,000 comments, each comment in the dataset has one of three labels: CLEAN, OFFENSIVE, or HATE. Besides, we introduce the data creation process for annotating and evaluating the quality of the dataset. Finally, we evaluated the dataset by deep learning models and transformer models.

We generalize the notion of social biases from language embeddings to grounded vision and language embeddings. Biases are present in grounded embeddings, and indeed seem to be equally or more significant than for ungrounded embeddings. This is despite the fact that vision and language can suffer from different biases, which one might hope could attenuate the biases in both. Multiple ways exist to generalize metrics measuring bias in word embeddings to this new setting. We introduce the space of generalizations (Grounded-WEAT and Grounded-SEAT) and demonstrate that three generalizations answer different yet important questions about how biases, language, and vision interact. These metrics are used on a new dataset, the first for grounded bias, created by augmenting extending standard linguistic bias benchmarks with 10,228 images from COCO, Conceptual Captions, and Google Images. Dataset construction is challenging because vision datasets are themselves very biased. The presence of these biases in systems will begin to have real-world consequences as they are deployed, making carefully measuring bias and then mitigating it critical to building a fair society.

Monitoring population-level changes in diet could be useful for education and for implementing interventions to improve health. Research has shown that data from social media sources can be used for monitoring dietary behavior. We propose a scrape-by-location methodology to create food image datasets from Instagram posts. We used it to collect 3.56 million images over a period of 20 days in March 2019. We also propose a scrape-by-keywords methodology and used it to scrape ~30,000 images and their captions of 38 Kenyan food types. We publish two datasets of 104,000 and 8,174 image/caption pairs, respectively. With the first dataset, Kenya104K, we train a Kenyan Food Classifier, called KenyanFC, to distinguish Kenyan food from non-food images posted in Kenya. We used the second dataset, KenyanFood13, to train a classifier KenyanFTR, short for Kenyan Food Type Recognizer, to recognize 13 popular food types in Kenya. The KenyanFTR is a multimodal deep neural network that can identify 13 types of Kenyan foods using both images and their corresponding captions. Experiments show that the average top-1 accuracy of KenyanFC is 99% over 10,400 tested Instagram images and of KenyanFTR is 81% over 8,174 tested data points. Ablation studies show that three of the 13 food types are particularly difficult to categorize based on image content only and that adding analysis of captions to the image analysis yields a classifier that is 9 percent points more accurate than a classifier that relies only on images. Our food trend analysis revealed that cakes and roasted meats were the most popular foods in photographs on Instagram in Kenya in March 2019.

With social media becoming increasingly pop-ular on which lots of news and real-time eventsare reported, developing automated questionanswering systems is critical to the effective-ness of many applications that rely on real-time knowledge. While previous datasets haveconcentrated on question answering (QA) forformal text like news and Wikipedia, wepresent the first large-scale dataset for QA oversocial media data. To ensure that the tweetswe collected are useful, we only gather tweetsused by journalists to write news articles. Wethen ask human annotators to write questionsand answers upon these tweets. Unlike otherQA datasets like SQuAD in which the answersare extractive, we allow the answers to be ab-stractive. We show that two recently proposedneural models that perform well on formaltexts are limited in their performance when ap-plied to our dataset. In addition, even the fine-tuned BERT model is still lagging behind hu-man performance with a large margin. Our re-sults thus point to the need of improved QAsystems targeting social media text.

While social media empowers freedom of expression and individual voices, it also enables anti-social behavior, online harassment, cyberbullying, and hate speech. In this paper, we deepen our understanding of online hate speech by focusing on a largely neglected but crucial aspect of hate speech -- its target: either "directed" towards a specific person or entity, or "generalized" towards a group of people sharing a common protected characteristic. We perform the first linguistic and psycholinguistic analysis of these two forms of hate speech and reveal the presence of interesting markers that distinguish these types of hate speech. Our analysis reveals that Directed hate speech, in addition to being more personal and directed, is more informal, angrier, and often explicitly attacks the target (via name calling) with fewer analytic words and more words suggesting authority and influence. Generalized hate speech, on the other hand, is dominated by religious hate, is characterized by the use of lethal words such as murder, exterminate, and kill; and quantity words such as million and many. Altogether, our work provides a data-driven analysis of the nuances of online-hate speech that enables not only a deepened understanding of hate speech and its social implications but also its detection.

We introduce a new task called Multimodal Named Entity Recognition (MNER) for noisy user-generated data such as tweets or Snapchat captions, which comprise short text with accompanying images. These social media posts often come in inconsistent or incomplete syntax and lexical notations with very limited surrounding textual contexts, bringing significant challenges for NER. To this end, we create a new dataset for MNER called SnapCaptions (Snapchat image-caption pairs submitted to public and crowd-sourced stories with fully annotated named entities). We then build upon the state-of-the-art Bi-LSTM word/character based NER models with 1) a deep image network which incorporates relevant visual context to augment textual information, and 2) a generic modality-attention module which learns to attenuate irrelevant modalities while amplifying the most informative ones to extract contexts from, adaptive to each sample and token. The proposed MNER model with modality attention significantly outperforms the state-of-the-art text-only NER models by successfully leveraging provided visual contexts, opening up potential applications of MNER on myriads of social media platforms.

For a broad range of research, governmental and commercial applications it is important to understand the allegiances, communities and structure of key players in society. One promising direction towards extracting this information is to exploit the rich relational data in digital social networks (the social graph). As social media data sets are very large, most approaches make use of distributed computing systems for this purpose. Distributing graph processing requires solving many difficult engineering problems, which has lead some researchers to look at single-machine solutions that are faster and easier to maintain. In this article, we present a single-machine real-time system for large-scale graph processing that allows analysts to interactively explore graph structures. The key idea is that the aggregate actions of large numbers of users can be compressed into a data structure that encapsulates user similarities while being robust to noise and queryable in real-time. We achieve single machine real-time performance by compressing the neighbourhood of each vertex using minhash signatures and facilitate rapid queries through Locality Sensitive Hashing. These techniques reduce query times from hours using industrial desktop machines operating on the full graph to milliseconds on standard laptops. Our method allows exploration of strongly associated regions (i.e. communities) of large graphs in real-time on a laptop. It has been deployed in software that is actively used by social network analysts and offers another channel for media owners to monetise their data, helping them to continue to provide free services that are valued by billions of people globally.

Recent advances in machine learning leverage massive datasets of unlabeled images from the web to learn general-purpose image representations for tasks from image classification to face recognition. But do unsupervised computer vision models automatically learn implicit patterns and embed social biases that could have harmful downstream effects? We develop a novel method for quantifying biased associations between representations of social concepts and attributes in images. We find that state-of-the-art unsupervised models trained on ImageNet, a popular benchmark image dataset curated from internet images, automatically learn racial, gender, and intersectional biases. We replicate 8 previously documented human biases from social psychology, from the innocuous, as with insects and flowers, to the potentially harmful, as with race and gender. Our results closely match three hypotheses about intersectional bias from social psychology. For the first time in unsupervised computer vision, we also quantify implicit human biases about weight, disabilities, and several ethnicities. When compared with statistical patterns in online image datasets, our findings suggest that machine learning models can automatically learn bias from the way people are stereotypically portrayed on the web.

Humans are social beings; we pursue social goals in our daily interactions, which is a crucial aspect of social intelligence. Yet, AI systems' abilities in this realm remain elusive. We present SOTOPIA, an open-ended environment to simulate complex social interactions between artificial agents and evaluate their social intelligence. In our environment, agents role-play and interact under a wide variety of scenarios; they coordinate, collaborate, exchange, and compete with each other to achieve complex social goals. We simulate the role-play interaction between LLM-based agents and humans within this task space and evaluate their performance with a holistic evaluation framework called SOTOPIA-Eval. With SOTOPIA, we find significant differences between these models in terms of their social intelligence, and we identify a subset of SOTOPIA scenarios, SOTOPIA-hard, that is generally challenging for all models. We find that on this subset, GPT-4 achieves a significantly lower goal completion rate than humans and struggles to exhibit social commonsense reasoning and strategic communication skills. These findings demonstrate SOTOPIA's promise as a general platform for research on evaluating and improving social intelligence in artificial agents.

With the development of web technology, social media texts are becoming a rich source for automatic mental health analysis. As traditional discriminative methods bear the problem of low interpretability, the recent large language models have been explored for interpretable mental health analysis on social media, which aims to provide detailed explanations along with predictions. The results show that ChatGPT can generate approaching-human explanations for its correct classifications. However, LLMs still achieve unsatisfactory classification performance in a zero-shot/few-shot manner. Domain-specific finetuning is an effective solution, but faces 2 challenges: 1) lack of high-quality training data. 2) no open-source LLMs for interpretable mental health analysis were released to lower the finetuning cost. To alleviate these problems, we build the first multi-task and multi-source interpretable mental health instruction (IMHI) dataset on social media, with 105K data samples. The raw social media data are collected from 10 existing sources covering 8 mental health analysis tasks. We use expert-written few-shot prompts and collected labels to prompt ChatGPT and obtain explanations from its responses. To ensure the reliability of the explanations, we perform strict automatic and human evaluations on the correctness, consistency, and quality of generated data. Based on the IMHI dataset and LLaMA2 foundation models, we train MentalLLaMA, the first open-source LLM series for interpretable mental health analysis with instruction-following capability. We also evaluate the performance of MentalLLaMA on the IMHI evaluation benchmark with 10 test sets, where their correctness for making predictions and the quality of explanations are examined. The results show that MentalLLaMA approaches state-of-the-art discriminative methods in correctness and generates high-quality explanations.

Consider a robot tasked with tidying a desk with a meticulously constructed Lego sports car. A human may recognize that it is not socially appropriate to disassemble the sports car and put it away as part of the "tidying". How can a robot reach that conclusion? Although large language models (LLMs) have recently been used to enable social reasoning, grounding this reasoning in the real world has been challenging. To reason in the real world, robots must go beyond passively querying LLMs and *actively gather information from the environment* that is required to make the right decision. For instance, after detecting that there is an occluded car, the robot may need to actively perceive the car to know whether it is an advanced model car made out of Legos or a toy car built by a toddler. We propose an approach that leverages an LLM and vision language model (VLM) to help a robot actively perceive its environment to perform grounded social reasoning. To evaluate our framework at scale, we release the MessySurfaces dataset which contains images of 70 real-world surfaces that need to be cleaned. We additionally illustrate our approach with a robot on 2 carefully designed surfaces. We find an average 12.9% improvement on the MessySurfaces benchmark and an average 15% improvement on the robot experiments over baselines that do not use active perception. The dataset, code, and videos of our approach can be found at https://minaek.github.io/groundedsocialreasoning.

The ever-growing textual records of contemporary social issues, often discussed online with moral rhetoric, present both an opportunity and a challenge for studying how moral concerns are debated in real life. Moral foundations theory is a taxonomy of intuitions widely used in data-driven analyses of online content, but current computational tools to detect moral foundations suffer from the incompleteness and fragility of their lexicons and from poor generalization across data domains. In this paper, we fine-tune a large language model to measure moral foundations in text based on datasets covering news media and long- and short-form online discussions. The resulting model, called Mformer, outperforms existing approaches on the same domains by 4--12% in AUC and further generalizes well to four commonly used moral text datasets, improving by up to 17% in AUC. We present case studies using Mformer to analyze everyday moral dilemmas on Reddit and controversies on Twitter, showing that moral foundations can meaningfully describe people's stance on social issues and such variations are topic-dependent. Pre-trained model and datasets are released publicly. We posit that Mformer will help the research community quantify moral dimensions for a range of tasks and data domains, and eventually contribute to the understanding of moral situations faced by humans and machines.

We develop a simulation framework for studying misinformation spread within online social networks that blends agent-based modeling and natural language processing techniques. While many other agent-based simulations exist in this space, questions over their fidelity and generalization to existing networks in part hinders their ability to provide actionable insights. To partially address these concerns, we create a 'digital clone' of a known misinformation sharing network by downloading social media histories for over ten thousand of its users. We parse these histories to both extract the structure of the network and model the nuanced ways in which information is shared and spread among its members. Unlike many other agent-based methods in this space, information sharing between users in our framework is sensitive to topic of discussion, user preferences, and online community dynamics. To evaluate the fidelity of our method, we seed our cloned network with a set of posts recorded in the base network and compare propagation dynamics between the two, observing reasonable agreement across the twin networks over a variety of metrics. Lastly, we explore how the cloned network may serve as a flexible, low-cost testbed for misinformation countermeasure evaluation and red teaming analysis. We hope the tools explored here augment existing efforts in the space and unlock new opportunities for misinformation countermeasure evaluation, a field that may become increasingly important to consider with the anticipated rise of misinformation campaigns fueled by generative artificial intelligence.

Agents based on Large Language Models (LLMs) are increasingly permeating various domains of human production and life, highlighting the importance of aligning them with human values. The current alignment of AI systems primarily focuses on passively aligning LLMs through human intervention. However, agents possess characteristics like receiving environmental feedback and self-evolution, rendering the LLM alignment methods inadequate. In response, we propose an evolutionary framework for agent evolution and alignment, named EvolutionaryAgent, which transforms agent alignment into a process of evolution and selection under the principle of survival of the fittest. In an environment where social norms continuously evolve, agents better adapted to the current social norms will have a higher probability of survival and proliferation, while those inadequately aligned dwindle over time. Experimental results assessing the agents from multiple perspectives in aligning with social norms demonstrate that EvolutionaryAgent can align progressively better with the evolving social norms while maintaining its proficiency in general tasks. Effectiveness tests conducted on various open and closed-source LLMs as the foundation for agents also prove the applicability of our approach.

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

Large language models (LLMs) learn not only natural text generation abilities but also social biases against different demographic groups from real-world data. This poses a critical risk when deploying LLM-based applications. Existing research and resources are not readily applicable in South Korea due to the differences in language and culture, both of which significantly affect the biases and targeted demographic groups. This limitation requires localized social bias datasets to ensure the safe and effective deployment of LLMs. To this end, we present KO SB I, a new social bias dataset of 34k pairs of contexts and sentences in Korean covering 72 demographic groups in 15 categories. We find that through filtering-based moderation, social biases in generated content can be reduced by 16.47%p on average for HyperCLOVA (30B and 82B), and GPT-3.

Infants explore their complex physical and social environment in an organized way. To gain insight into what intrinsic motivations may help structure this exploration, we create a virtual infant agent and place it in a developmentally-inspired 3D environment with no external rewards. The environment has a virtual caregiver agent with the capability to interact contingently with the infant agent in ways that resemble play. We test intrinsic reward functions that are similar to motivations that have been proposed to drive exploration in humans: surprise, uncertainty, novelty, and learning progress. These generic reward functions lead the infant agent to explore its environment and discover the contingencies that are embedded into the caregiver agent. The reward functions that are proxies for novelty and uncertainty are the most successful in generating diverse experiences and activating the environment contingencies. We also find that learning a world model in the presence of an attentive caregiver helps the infant agent learn how to predict scenarios with challenging social and physical dynamics. Taken together, our findings provide insight into how curiosity-like intrinsic rewards and contingent social interaction lead to dynamic social behavior and the creation of a robust predictive world model.

Although large pre-trained language models have achieved great success in many NLP tasks, it has been shown that they reflect human biases from their pre-training corpora. This bias may lead to undesirable outcomes when these models are applied in real-world settings. In this paper, we investigate the bias present in monolingual BERT models across a diverse set of languages (English, Greek, and Persian). While recent research has mostly focused on gender-related biases, we analyze religious and ethnic biases as well and propose a template-based method to measure any kind of bias, based on sentence pseudo-likelihood, that can handle morphologically complex languages with gender-based adjective declensions. We analyze each monolingual model via this method and visualize cultural similarities and differences across different dimensions of bias. Ultimately, we conclude that current methods of probing for bias are highly language-dependent, necessitating cultural insights regarding the unique ways bias is expressed in each language and culture (e.g. through coded language, synecdoche, and other similar linguistic concepts). We also hypothesize that higher measured social biases in the non-English BERT models correlate with user-generated content in their training.

The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.

This work introduces the L3Cube-MahaSocialNER dataset, the first and largest social media dataset specifically designed for Named Entity Recognition (NER) in the Marathi language. The dataset comprises 18,000 manually labeled sentences covering eight entity classes, addressing challenges posed by social media data, including non-standard language and informal idioms. Deep learning models, including CNN, LSTM, BiLSTM, and Transformer models, are evaluated on the individual dataset with IOB and non-IOB notations. The results demonstrate the effectiveness of these models in accurately recognizing named entities in Marathi informal text. The L3Cube-MahaSocialNER dataset offers user-centric information extraction and supports real-time applications, providing a valuable resource for public opinion analysis, news, and marketing on social media platforms. We also show that the zero-shot results of the regular NER model are poor on the social NER test set thus highlighting the need for more social NER datasets. The datasets and models are publicly available at https://github.com/l3cube-pune/MarathiNLP

Aligning AI agents to human intentions and values is a key bottleneck in building safe and deployable AI applications. But whose values should AI agents be aligned with? Reinforcement learning with human feedback (RLHF) has emerged as the key framework for AI alignment. RLHF uses feedback from human reinforcers to fine-tune outputs; all widely deployed large language models (LLMs) use RLHF to align their outputs to human values. It is critical to understand the limitations of RLHF and consider policy challenges arising from these limitations. In this paper, we investigate a specific challenge in building RLHF systems that respect democratic norms. Building on impossibility results in social choice theory, we show that, under fairly broad assumptions, there is no unique voting protocol to universally align AI systems using RLHF through democratic processes. Further, we show that aligning AI agents with the values of all individuals will always violate certain private ethical preferences of an individual user i.e., universal AI alignment using RLHF is impossible. We discuss policy implications for the governance of AI systems built using RLHF: first, the need for mandating transparent voting rules to hold model builders accountable. Second, the need for model builders to focus on developing AI agents that are narrowly aligned to specific user groups.

Users of social platforms often perceive these sites as supportive spaces to post about their mental health issues. Those conversations contain important traces about individuals' health risks. Recently, researchers have exploited this online information to construct mental health detection models, which aim to identify users at risk on platforms like Twitter, Reddit or Facebook. Most of these models are centred on achieving good classification results, ignoring the explainability and interpretability of the decisions. Recent research has pointed out the importance of using clinical markers, such as the use of symptoms, to improve trust in the computational models by health professionals. In this paper, we propose using transformer-based architectures to detect and explain the appearance of depressive symptom markers in the users' writings. We present two approaches: i) train a model to classify, and another one to explain the classifier's decision separately and ii) unify the two tasks simultaneously using a single model. Additionally, for this latter manner, we also investigated the performance of recent conversational LLMs when using in-context learning. Our natural language explanations enable clinicians to interpret the models' decisions based on validated symptoms, enhancing trust in the automated process. We evaluate our approach using recent symptom-based datasets, employing both offline and expert-in-the-loop metrics to assess the quality of the explanations generated by our models. The experimental results show that it is possible to achieve good classification results while generating interpretable symptom-based explanations.

The embedding spaces of image models have been shown to encode a range of social biases such as racism and sexism. Here, we investigate specific factors that contribute to the emergence of these biases in Vision Transformers (ViT). Therefore, we measure the impact of training data, model architecture, and training objectives on social biases in the learned representations of ViTs. Our findings indicate that counterfactual augmentation training using diffusion-based image editing can mitigate biases, but does not eliminate them. Moreover, we find that larger models are less biased than smaller models, and that models trained using discriminative objectives are less biased than those trained using generative objectives. In addition, we observe inconsistencies in the learned social biases. To our surprise, ViTs can exhibit opposite biases when trained on the same data set using different self-supervised objectives. Our findings give insights into the factors that contribute to the emergence of social biases and suggests that we could achieve substantial fairness improvements based on model design choices.

Large language models (LLMs) have been shown to perform well at a variety of syntactic, discourse, and reasoning tasks. While LLMs are increasingly deployed in many forms including conversational agents that interact with humans, we lack a grounded benchmark to measure how well LLMs understand social language. Here, we introduce a new theory-driven benchmark, SocKET, that contains 58 NLP tasks testing social knowledge which we group into five categories: humor & sarcasm, offensiveness, sentiment & emotion, and trustworthiness. In tests on the benchmark, we demonstrate that current models attain only moderate performance but reveal significant potential for task transfer among different types and categories of tasks, which were predicted from theory. Through zero-shot evaluations, we show that pretrained models already possess some innate but limited capabilities of social language understanding and training on one category of tasks can improve zero-shot testing on others. Our benchmark provides a systematic way to analyze model performance on an important dimension of language and points to clear room for improvement to build more socially-aware LLMs. The associated resources are released at https://github.com/minjechoi/SOCKET.

Intelligent writing assistants powered by large language models (LLMs) are more popular today than ever before, but their further widespread adoption is precluded by sub-optimal performance. In this position paper, we argue that a major reason for this sub-optimal performance and adoption is a singular focus on the information content of language while ignoring its social aspects. We analyze the different dimensions of these social factors in the context of writing assistants and propose their incorporation into building smarter, more effective, and truly personalized writing assistants that would enrich the user experience and contribute to increased user adoption.

With the proliferation of social media, many studies resort to social media to construct datasets for developing social meaning understanding systems. For the popular case of Twitter, most researchers distribute tweet IDs without the actual text contents due to the data distribution policy of the platform. One issue is that the posts become increasingly inaccessible over time, which leads to unfair comparisons and a temporal bias in social media research. To alleviate this challenge of data decay, we leverage a paraphrase model to propose a new persistent English Twitter dataset for social meaning (PTSM). PTSM consists of 17 social meaning datasets in 10 categories of tasks. We experiment with two SOTA pre-trained language models and show that our PTSM can substitute the actual tweets with paraphrases with marginal performance loss.

A key challenge in social network analysis is understanding the position, or stance, of people in the graph on a large set of topics. While past work has modeled (dis)agreement in social networks using signed graphs, these approaches have not modeled agreement patterns across a range of correlated topics. For instance, disagreement on one topic may make disagreement(or agreement) more likely for related topics. We propose the Stance Embeddings Model(SEM), which jointly learns embeddings for each user and topic in signed social graphs with distinct edge types for each topic. By jointly learning user and topic embeddings, SEM is able to perform cold-start topic stance detection, predicting the stance of a user on topics for which we have not observed their engagement. We demonstrate the effectiveness of SEM using two large-scale Twitter signed graph datasets we open-source. One dataset, TwitterSG, labels (dis)agreements using engagements between users via tweets to derive topic-informed, signed edges. The other, BirdwatchSG, leverages community reports on misinformation and misleading content. On TwitterSG and BirdwatchSG, SEM shows a 39% and 26% error reduction respectively against strong baselines.

Text-based personality prediction by computational models is an emerging field with the potential to significantly improve on key weaknesses of survey-based personality assessment. We investigate 3848 profiles from Twitter with self-labeled Myers-Briggs personality traits (MBTI) - a framework closely related to the Five Factor Model of personality - to better understand how text-based digital traces from social engagement online can be used to predict user personality traits. We leverage BERT, a state-of-the-art NLP architecture based on deep learning, to analyze various sources of text that hold most predictive power for our task. We find that biographies, statuses, and liked tweets contain significant predictive power for all dimensions of the MBTI system. We discuss our findings and their implications for the validity of the MBTI and the lexical hypothesis, a foundational theory underlying the Five Factor Model that links language use and behavior. Our results hold optimistic implications for personality psychologists, computational linguists, and other social scientists aiming to predict personality from observational text data and explore the links between language and core behavioral traits.

The rise of social media has led to the increasing of comments on online forums. However, there still exists invalid comments which are not informative for users. Moreover, those comments are also quite toxic and harmful to people. In this paper, we create a dataset for constructive and toxic speech detection, named UIT-ViCTSD (Vietnamese Constructive and Toxic Speech Detection dataset) with 10,000 human-annotated comments. For these tasks, we propose a system for constructive and toxic speech detection with the state-of-the-art transfer learning model in Vietnamese NLP as PhoBERT. With this system, we obtain F1-scores of 78.59% and 59.40% for classifying constructive and toxic comments, respectively. Besides, we implement various baseline models as traditional Machine Learning and Deep Neural Network-Based models to evaluate the dataset. With the results, we can solve several tasks on the online discussions and develop the framework for identifying constructiveness and toxicity of Vietnamese social media comments automatically.

Sentiment analysis and opinion mining is an important task with obvious application areas in social media, e.g. when indicating hate speech and fake news. In our survey of previous work, we note that there is no large-scale social media data set with sentiment polarity annotations for Finnish. This publications aims to remedy this shortcoming by introducing a 27,000 sentence data set annotated independently with sentiment polarity by three native annotators. We had the same three annotators for the whole data set, which provides a unique opportunity for further studies of annotator behaviour over time. We analyse their inter-annotator agreement and provide two baselines to validate the usefulness of the data set.

Hate speech and toxic comments are a common concern of social media platform users. Although these comments are, fortunately, the minority in these platforms, they are still capable of causing harm. Therefore, identifying these comments is an important task for studying and preventing the proliferation of toxicity in social media. Previous work in automatically detecting toxic comments focus mainly in English, with very few work in languages like Brazilian Portuguese. In this paper, we propose a new large-scale dataset for Brazilian Portuguese with tweets annotated as either toxic or non-toxic or in different types of toxicity. We present our dataset collection and annotation process, where we aimed to select candidates covering multiple demographic groups. State-of-the-art BERT models were able to achieve 76% macro-F1 score using monolingual data in the binary case. We also show that large-scale monolingual data is still needed to create more accurate models, despite recent advances in multilingual approaches. An error analysis and experiments with multi-label classification show the difficulty of classifying certain types of toxic comments that appear less frequently in our data and highlights the need to develop models that are aware of different categories of toxicity.

Large language models have a range of beneficial uses: they can assist in prose, poetry, and programming; analyze dataset biases; and more. However, their flexibility and generative capabilities also raise misuse concerns. This report discusses OpenAI's work related to the release of its GPT-2 language model. It discusses staged release, which allows time between model releases to conduct risk and benefit analyses as model sizes increased. It also discusses ongoing partnership-based research and provides recommendations for better coordination and responsible publication in AI.

The Word Embedding Association Test shows that GloVe and word2vec word embeddings exhibit human-like implicit biases based on gender, race, and other social constructs (Caliskan et al., 2017). Meanwhile, research on learning reusable text representations has begun to explore sentence-level texts, with some sentence encoders seeing enthusiastic adoption. Accordingly, we extend the Word Embedding Association Test to measure bias in sentence encoders. We then test several sentence encoders, including state-of-the-art methods such as ELMo and BERT, for the social biases studied in prior work and two important biases that are difficult or impossible to test at the word level. We observe mixed results including suspicious patterns of sensitivity that suggest the test's assumptions may not hold in general. We conclude by proposing directions for future work on measuring bias in sentence encoders.

The present online social media platform is afflicted with several issues, with hate speech being on the predominant forefront. The prevalence of online hate speech has fueled horrific real-world hate-crime such as the mass-genocide of Rohingya Muslims, communal violence in Colombo and the recent massacre in the Pittsburgh synagogue. Consequently, It is imperative to understand the diffusion of such hateful content in an online setting. We conduct the first study that analyses the flow and dynamics of posts generated by hateful and non-hateful users on Gab (gab.com) over a massive dataset of 341K users and 21M posts. Our observations confirms that hateful content diffuse farther, wider and faster and have a greater outreach than those of non-hateful users. A deeper inspection into the profiles and network of hateful and non-hateful users reveals that the former are more influential, popular and cohesive. Thus, our research explores the interesting facets of diffusion dynamics of hateful users and broadens our understanding of hate speech in the online world.

Textual overlays are often used in social media videos as people who watch them without the sound would otherwise miss essential information conveyed in the audio stream. This is why extraction of those overlays can serve as an important meta-data source, e.g. for content classification or retrieval tasks. In this work, we present a robust method for extracting textual overlays from videos that builds up on multiple neural network architectures. The proposed solution relies on several processing steps: keyframe extraction, text detection and text recognition. The main component of our system, i.e. the text recognition module, is inspired by a convolutional recurrent neural network architecture and we improve its performance using synthetically generated dataset of over 600,000 images with text prepared by authors specifically for this task. We also develop a filtering method that reduces the amount of overlapping text phrases using Levenshtein distance and further boosts system's performance. The final accuracy of our solution reaches over 80A% and is au pair with state-of-the-art methods.

In the recent years, social media have become one of the main places where creative content is being published and consumed by billions of users. Contrary to traditional media, social media allow the publishers to receive almost instantaneous feedback regarding their creative work at an unprecedented scale. This is a perfect use case for machine learning methods that can use these massive amounts of data to provide content creators with inspirational ideas and constructive criticism of their work. In this work, we present a comprehensive overview of machine learning-empowered tools we developed for video creators at Group Nine Media - one of the major social media companies that creates short-form videos with over three billion views per month. Our main contribution is a set of tools that allow the creators to leverage massive amounts of data to improve their creation process, evaluate their videos before the publication and improve content quality. These applications include an interactive conversational bot that allows access to material archives, a Web-based application for automatic selection of optimal video thumbnail, as well as deep learning methods for optimizing headline and predicting video popularity. Our A/B tests show that deployment of our tools leads to significant increase of average video view count by 12.9%. Our additional contribution is a set of considerations collected during the deployment of those tools that can hel

The profusion of user generated content caused by the rise of social media platforms has enabled a surge in research relating to fields such as information retrieval, recommender systems, data mining and machine learning. However, the lack of comprehensive baseline data sets to allow a thorough evaluative comparison has become an important issue. In this paper we present a large data set of news items from well-known aggregators such as Google News and Yahoo! News, and their respective social feedback on multiple platforms: Facebook, Google+ and LinkedIn. The data collected relates to a period of 8 months, between November 2015 and July 2016, accounting for about 100,000 news items on four different topics: economy, microsoft, obama and palestine. This data set is tailored for evaluative comparisons in predictive analytics tasks, although allowing for tasks in other research areas such as topic detection and tracking, sentiment analysis in short text, first story detection or news recommendation.

Working adults spend nearly one third of their daily time at their jobs. In this paper, we study job-related social media discourse from a community of users. We use both crowdsourcing and local expertise to train a classifier to detect job-related messages on Twitter. Additionally, we analyze the linguistic differences in a job-related corpus of tweets between individual users vs. commercial accounts. The volumes of job-related tweets from individual users indicate that people use Twitter with distinct monthly, daily, and hourly patterns. We further show that the moods associated with jobs, positive and negative, have unique diurnal rhythms.