Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
A large portion of the viewing audience lives in the Mountain Time Zone which does help alleviate some of the issues that the United States faces. Much of the time changes are handled by showing pre-recorded programs on local time. The following regions in Canada are some observing Eastern Standard Time: 1  Ontario, the whole location uses EST except some western areas like the Thunder Bay although Atikokan is included in the timing. 2  Quebec. 3  East/Central Nunavut uses EST.