Horse racing. Horse racing has perhaps the most glamorous image of all so-called animal 'sports' (especially when compared to the visually obvious cruelty of rodeos)... Such is the allure of horse racing that major race-meets such as the Melbourne Cup are even 'celebrated' with public holidays.
Behavior modification has been found to be successful in treating disorders like attention deficit hyperactivity disorder (ADHD), obsessive-compulsive disorder (OCD), phobias, separation anxiety, generalized anxiety disorder (GAD), disruptive behavior and autism, among other conditions.
The belief behind behavior modification is that all behaviors can be observed and measured, and used as targets for change. As a result of those consequences (positive or negative), a person can learn, shape or eliminate certain behaviors.