undifferentiated marketing. Undifferentiated marketing is a strategy in which market segments differences are ignored and one product or service is offered to the entire market.
The Secretary of State, Secretary of the Treasury, Secretary of Defense, Secretary of Interior, Secretary of Agriculture, Secretary of Commerce, etc. are cabinet level positions in the president's cabinet. There are currently 15.
The people Trump picks will not only be tasked with running entire departments, they'll be the best indication of how Trump intends to govern and which of his many (and sometimes contradictory) policy positions he intends to pursue. Here are the picks announced so far for Cabinet and Cabinet-level jobs: