Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
Areas with same time currently (UTC -4). Currently observing EDT â Eastern Daylight Time. Currently has same time zone offset as EDT (UTC -4) but different time zone name. The term Eastern Time (ET) is often used to denote the local time in areas observing either Eastern Daylight Time (EDT) or Eastern Standard Time (EST). Eastern Standard Time is 5 hours behind Coordinated Universal Time (UTC). Eastern Daylight Time is 4 hours behind UTC. In locations observing Daylight Saving Time (DST) during part of the year, Eastern Time is not static but switches between EDT and EST.