Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
Eastern Daylight Time is the Eastern Time Zone of the United States of America (USA) and Canada. Eastern Standard Time (EST) is 5 hours behind Greenwich Mean Time (GMT-5). In most states in the USA and in most provinces in Canada, Daylight-Saving Time (DST) is observed. During DST the time is shifted forward by 1 hour to EDT; which is 4 hours behind Greenwich Mean Time (GMT-4). After the Summer months Eastern Time is shifted back by 1 hour to US Eastern Standard Time (EST) or (GMT-5).