Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
Observes EST â Eastern Standard Time part of the year, but not currently. Currently has same time zone offset as EST (UTC -5) but different time zone name. Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC). This time zone is in use during standard time in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone.