When negotiating the terms of a M&A transaction, it is not only important to detail the price, terms and conditions to closing, but also the post-closing rights and obligations of the parties. Considering the benefits for both parties of a holdback escrow should be part of those negotiations.
1950: Hobery changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products. Charmin releases a toilet paper television commercial featuring the Delta Queen.
1957: Procter & Gamble (P&G) acquired Charmin Paper Company. The original Charmin family included paper towels, paper napkins, facial tissue, and bath tissue. P&G eventually discounted all products except bath tissue, which it continued to distribute on a regional basis.