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   Voice of the Customer buyer's guide: How to buy the best VoC tool for your business | MyCustomer
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  </script><meta content="Buying customer feedback tools can be challenging. That's why we've pulled together this comprehensive, independent guide to help you select the ideal solution. "name=description><meta content="Buying customer feedback tools can be challenging. That's why we've pulled together this comprehensive, independent guide to help you select the ideal solution. "name=abstract><meta content="Drupal 7 (http://drupal.org)"name=generator><link href=https://www.mycustomer.com/customer-experience/voice-of-the-customer/voice-of-the-customer-buyers-guide-how-to-buy-the-best-voc rel=canonical><link href=https://www.mycustomer.com/node/31444 rel=shortlink><meta content=MyCustomer property=og:site_name><meta content=article property=og:type><meta content="Voice of the Customer buyer's guide: How to buy the best VoC tool for your business"property=og:title><meta content=https://www.mycustomer.com/customer-experience/voice-of-the-customer/voice-of-the-customer-buyers-guide-how-to-buy-the-best-voc property=og:url><meta content="Voice of the Customer (VoC) programmes are a crucial element of driving customer experience improvements, enabling organisations to understand their customer"property=og:description><meta content=2019-10-04T07:16:00+00:00 property=og:updated_time><meta content=https://www.mycustomer.com/sites/default/files/istock_csa-archive_money_0.jpg property=og:image><meta content=summary name=twitter:card><meta content="Voice of the Customer buyer's guide: How to buy the best VoC tool for"name=twitter:title><meta content=https://www.mycustomer.com/customer-experience/voice-of-the-customer/voice-of-the-customer-buyers-guide-how-to-buy-the-best-voc name=twitter:url><meta content="Voice of the Customer (VoC) programmes are a crucial element of driving customer experience improvements, enabling organisations to understand their customer"name=twitter:description><meta content=2018-09-20T09:33:39+01:00 property=article:published_time><meta content=2019-10-04T09:45:56+01:00 property=article:modified_time><meta content="Voice of the Customer buyer's guide: How to buy the best VoC tool for your business"name=dcterms.title><meta content="Neil Davey"name=dcterms.creator><meta content="Voice of the Customer (VoC) programmes are a crucial element of driving customer experience improvements, enabling organisations to understand their customer"name=dcterms.description><meta content=2019-10-04T07:16+00:00 name=dcterms.date><meta content=Text name=dcterms.type><meta content=text/html name=dcterms.format><meta content=https://www.mycustomer.com/customer-experience/voice-of-the-customer/voice-of-the-customer-buyers-guide-how-to-buy-the-best-voc name=dcterms.identifier><meta content=en name=dcterms.language><body class="html not-front not-logged-in no-sidebars page-node page-node- page-node-31444 node-type-article clearfix"><noscript><iframe height=0 src=//www.googletagmanager.com/ns.html?id=GTM-P6SHGT style=display:none;visibility:hidden width=0></iframe></noscript><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0];var j=d.createElement(s);var dl=l!='dataLayer'?'&l='+l:'';j.src='//www.googletagmanager.com/gtm.js?id='+i+dl;j.type='text/javascript';j.async=true;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-P6SHGT');</script><div><div class="advert advert_top"><div class=ad-position data-ad-unit=MYC_Top id=MYC_Top><script>document.addEventListener('DOMContentLoaded', function(event) {
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datatype=xsd:dateTime property=dc:date> 19th Jun 2020 </span> </time></div></div></div><div class=s-card__image-container><div class=s-card__image-placeholder style=background-color:><a class=s-card__image href=/community/industry-insights/leading-us-health-insurance-company-selects-egain-to-modernise-member> <img style="background-color: #000000"alt=egain data-echo=https://www.mycustomer.com/sites/default/files/styles/logo/public/egain_-_mono.png?itok=e3Yh0SHy data-icon height=105 src=/sites/all/themes/pp/img/ll-default-img.png typeof=foaf:Image width=225> <noscript><img style="background-color: #000000"alt=egain height=105 src=https://www.mycustomer.com/sites/default/files/styles/logo/public/egain_-_mono.png?itok=e3Yh0SHy typeof=foaf:Image width=225></noscript> </a></div></div></div></div><div class=content-list__item><div class="s-card s-card--small s-card--list-image node node-press s-card--press"data-product-brand="Vonage 33679"data-product-date="27th May 2020"data-product-listing="Voice of the Customer buyer&amp#039;s guide: How to buy the best VoC tool for your business"data-product-name=" Vonage Launches Integration with ServiceNow"typeof="sioc:Item foaf:Document"about=/community/industry-insights/vonage-launches-integration-with-servicenow data-product-category=press data-product-id=34034 data-product-impression=true id=node-34034><div class=s-card__content><h3 class=s-card__heading><a href=/community/industry-insights/vonage-launches-integration-with-servicenow> Vonage Launches Integration with ServiceNow </a></h3><div class=s-card__meta><div class=s-card__meta-tag><div class=s-card__meta-tag><a href=/vonage> Vonage </a></div></div><div class=s-card__timestamp><time class=s-card__timestamp-date datetime=20:00> <span class=date-display-single content=2020-05-27T17:16:00+01:00 datatype=xsd:dateTime property=dc:date> 27th May 2020 </span> </time></div></div></div><div class=s-card__image-container><div class=s-card__image-placeholder style=background-color:><a class=s-card__image href=/community/industry-insights/vonage-launches-integration-with-servicenow> <img alt="Vonage "style="background-color: #000000"data-echo=https://www.mycustomer.com/sites/default/files/styles/logo/public/vonage_-_mono.png?itok=RJ2OCjOg data-icon height=105 src=/sites/all/themes/pp/img/ll-default-img.png typeof=foaf:Image width=225> <noscript><img alt="Vonage "style="background-color: #000000"height=105 src=https://www.mycustomer.com/sites/default/files/styles/logo/public/vonage_-_mono.png?itok=RJ2OCjOg typeof=foaf:Image width=225></noscript> </a></div></div></div></div><a class=content-list__cta href=/community-voice/industry-insights/> View more </a></div></div></div></div><div class=orion__main><div class=carrotcake__header><div class=bem-tag><div class=bem-tag__title>Tags:</div><ul class=bem-tag__list><li class=bem-tag__item><a class=bem-tag__link href=/tags/customer-experience-management> Customer experience management </a></ul></div><h1>Voice of the Customer buyer's guide: How to buy the best VoC tool for your business</h1><div class=subhead><p>Buying customer feedback tools can be a challenging process. That's why MyCustomer has pulled together this comprehensive, <a href=https://www.mycustomer.com/resources/submit/32981> independent guide </a> to help you select the ideal solution. </div><div class=carrotcake__meta><span class=date-display-single content=2019-10-04T08:16:00+01:00 datatype=xsd:dateTime property=dc:date> 4th Oct 2019 </span><div class=carrotcake__meta-slot><a class="comment-count__link scroll-to"data-anchor-offset=18 data-attr-scroll=comment-wrapper href=#> 2 comments </a></div></div><div class="carrotcake__info carrotcake--mobile"><div class=carrotcake__author><div class=user-pie><div class=user-pie__content><div class=user-pie__media><a href=/profile/neil-davey> <img alt=ND data-echo=https://www.mycustomer.com/sites/default/files/styles/user_small/public/0_13.jpg?itok=Fm2TcXCh data-icon height=150 src=/sites/all/themes/pp/img/ll-default-img.png typeof=foaf:Image width=150> <noscript><img alt=ND height=150 src=https://www.mycustomer.com/sites/default/files/styles/user_small/public/0_13.jpg?itok=Fm2TcXCh typeof=foaf:Image width=150></noscript> </a></div><div class=user-pie__name-wrapper><div class=user-pie__name><a href=/profile/neil-davey> Neil Davey </a></div><div class=user-pie__meta><span class=user-pie__job> Managing editor </span><span class=user-pie__company> MyCustomer.com </span></div><div class=user-pie__role></div></div></div></div></div><div class=carrotcake__brand-info><div class=add-this><div class=add-this__title>Share this content</div><div class="addthis_toolbox addthis_default_style addthis_32x32_style"></div></div></div></div></div><div class=carrotcake__content><div class=carrotcake__media><div class=inline-banner><img alt="Money buyer's guide"data-echo=https://www.mycustomer.com/sites/default/files/styles/inline_banner/public/istock_csa-archive_money_0.jpg?itok=YA8VIux6 data-icon height=540 src=/sites/all/themes/pp/img/ll-default-img.png typeof=foaf:Image width=960><noscript><img alt="Money buyer's guide"height=540 src=https://www.mycustomer.com/sites/default/files/styles/inline_banner/public/istock_csa-archive_money_0.jpg?itok=YA8VIux6 typeof=foaf:Image width=960></noscript><div class=image-accreditation>istock</div><div class=inline-banner__caption></div></div></div><div data-carrotcake="mobile ad"class=carrotcake--mobile></div><div class="spark-body js-embed-content"data-element="carrotcake body"><p>Voice of the Customer (VoC) programmes are a crucial element of driving customer experience improvements, enabling organisations to understand their customers' opinions, emotions and journeys. <p>To be successful, VoC programmes require structure, to drive change within the organisation, and the right tools to gather the right insights from the right customers at the right time. <p>But whether buying your first customer feedback tools or changing your existing solution, the path to purchase is fraught with difficult decisions.<p>In the MyCustomer <a href=https://www.mycustomer.com/resources/submit/32981> Voice of the Customer buyer's guide 2019 </a> , we help answer some of the key questions you may have about buying Voice of the Customer tools.<div class="advert advert__inline"><div class=ad-position data-ad-unit=MYC_inline id=MYC_inline><script>document.addEventListener('DOMContentLoaded', function(event) {
        googletag.cmd.push(function() { googletag.display('MYC_inline'); });
      })</script></div></div><p>Leaning on the knowledge of a wide range of experts, we've collated a manual to help you establish:<ul><li>How to do the preparatory groundwork<li>What your key considerations should be<li>How to conduct requirements gathering <li>How to select the right consultant <li>How to prepare for and make the most of a VoC demo </ul><p><a href=https://www.mycustomer.com/resources/submit/32981> The free guide </a> also contains a select listing of recommended VoC suppliers, allowing you to browse some of the best providers in the market.<h2><a href=https://www.mycustomer.com/resources/submit/32981> DOWNLOAD NOW>>    </a></h2></div><div class=carrotcake__lower><div class=bem-tag><div class=bem-tag__title>Tags:</div><ul class=bem-tag__list><li class=bem-tag__item><a class=bem-tag__link href=/tags/customer-experience-management> Customer experience management </a></ul></div><span class=carrotcake__social> <div class=add-this><div class=add-this__title>Share this content</div><div class="addthis_toolbox addthis_default_style addthis_32x32_style"></div></div> </span></div><div class=carrotcake__lower-meta><span class=carrotcake__meta-slot>  <a class="anchor-link scroll-to"data-anchor-offset=18 data-attr-scroll=comment-wrapper href=#> Leave a comment </a> </span></div><div data-product-list="content bottom interested in"class=page-section><div class="section-heading margin-btm-lg"><h3 class=section-heading__title>Related content</h3></div><div class="content-related-widget clearfix"><div class="flex-grid grid--gutters grid--cols-4"><div class=grid-cell><div class="s-card s-card--small s-card--stacked s-card--list-image-stacked node node-article s-card--article"typeof="sioc:Item foaf:Document"about=/experience/loyalty/the-loyalty-dilemma-the-perils-of-changing-a-popular-loyalty-programme id=node-31459><div class=s-card__content><h3 class=s-card__heading><a 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src=/sites/all/themes/pp/img/ll-default-img.png typeof=foaf:Image width=150> <noscript><img alt=ND height=150 src=https://www.mycustomer.com/sites/default/files/styles/user_small/public/0_13.jpg?itok=Fm2TcXCh typeof=foaf:Image width=150></noscript> </a></div><div class=user-pie__name-wrapper><div class=user-pie__name><a href=/profile/neil-davey> Neil Davey </a></div><div class=user-pie__meta><span class=user-pie__job> Managing editor </span><span class=user-pie__company> MyCustomer.com </span></div><div class=user-pie__role></div></div></div></div></div><div class=author-footer__bio><p>Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.</div><div class=author-footer__action><a href=/profile/neil-davey> Read more from Neil Davey </a></div></div></div></div></div></div><div class=carrotcake__comments id=comment-wrapper><div class=orion><div class="orion__sidebar orion__sidebar--alt"><div class=carrotcake__sidebar><div class=carrotcake__sidebar-item><div class=is-sticky><div class=advert><div class=advertise-with-us><a href=https://www.sift.co.uk/our-brands/mycustomer> Advertisement </a></div><div class=ad-position data-ad-unit=MYC_MPU2 id=MYC_MPU2><script>document.addEventListener('DOMContentLoaded', function(event) {
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  }</style><div class="comments comment-wrapper clearfix"id=comments><h3 class="comments__title ultra-bold">Replies (2)</h3><h3>Please <a class=comments__link href=/user/login?destination=node/31444> login </a> or <a class=comments__link href=/user/register?destination=node/31444&referrer=comment> register </a> to join the discussion.</h3><div class=comment-group><div class=comments><a class=js-comment id=comment-11090> </a><div class="comment clearfix"typeof="sioc:Post sioct:Comment"about=/comment/11090#comment-11090><div class=comment-author><div class=comment-author__content><div class=comment-author__media><img alt=avatar data-echo=https://www.mycustomer.com/sites/all/themes/pp/img/default-user-mini.png data-icon src=/sites/all/themes/pp/img/ll-default-img.png title=avatar typeof=foaf:Image><noscript><img alt=avatar src=https://www.mycustomer.com/sites/all/themes/pp/img/default-user-mini.png title=avatar typeof=foaf:Image></noscript></div><div class=comment-author__name-wrapper>By <a href=/profile/alexanderjunior> alexanderjunior </a><div class=comment-author__item><span property="dc:date dc:created"content=2018-10-08T03:47:47+01:00 datatype=xsd:dateTime> 08th Oct 2018 03:47 </span></div></div></div></div><div class=comment__body><span class="rdf-meta element-hidden"rel=sioc:reply_of resource=/customer-experience/voice-of-the-customer/voice-of-the-customer-buyers-guide-how-to-buy-the-best-voc> </span><div class="field field-name-comment-body field-type-text-long field-label-hidden"><p>Interesting guide about VoC. Thanks!</div></div><a class="flag-like fake-flag unliked active"href=/customer-experience/voice-of-the-customer/voice-of-the-customer-buyers-guide-how-to-buy-the-best-voc#flaglink> Thanks (0) </a></div><a class=js-comment id=comment-11205> </a><div class="comment clearfix"typeof="sioc:Post sioct:Comment"about=/comment/11205#comment-11205><div class=comment-author><div class=comment-author__content><div class=comment-author__media><img title="Edward Thirlwall"alt=Edward data-echo=https://www.mycustomer.com/sites/default/files/styles/response_avatar/public/edward-thirlwall-60x60.gif?itok=LJGbk3I7 data-icon height=55 src=/sites/all/themes/pp/img/ll-default-img.png typeof=foaf:Image width=55><noscript><img title="Edward Thirlwall"alt=Edward height=55 src=https://www.mycustomer.com/sites/default/files/styles/response_avatar/public/edward-thirlwall-60x60.gif?itok=LJGbk3I7 typeof=foaf:Image width=55></noscript></div><div class=comment-author__name-wrapper>By <a href=/profile/edwardthirlwall> EdwardThirlwall </a><div class=comment-author__item><span property="dc:date dc:created"content=2018-12-04T03:46:57+00:00 datatype=xsd:dateTime> 04th Dec 2018 03:46 </span></div></div></div></div><div class=comment__body><span class="rdf-meta element-hidden"rel=sioc:reply_of resource=/customer-experience/voice-of-the-customer/voice-of-the-customer-buyers-guide-how-to-buy-the-best-voc> </span><div class="field field-name-comment-body field-type-text-long field-label-hidden"><p>I personally believe in speaking to the customers but I would prefer a more organic and natural way of doing it than using a system or technology too. Perhaps I'm just old fashioned, but in my storage business, it seems easier to speak to people about my services when we see them face to face.</div></div><a class="flag-like fake-flag unliked active"href=/customer-experience/voice-of-the-customer/voice-of-the-customer-buyers-guide-how-to-buy-the-best-voc#flaglink> Thanks (0) </a></div></div></div></div></div></div></div></div></div></div></div></div></section></div><footer class="footer clearfix"><div class="footer-content clearfix"><div class=container><div class="footer-coloumn cxense-you-might-like"><div class=footer-most-read-widget><h2>Most read this week</h2><div class="s-card s-card--small s-card--medium s-card--stacked s-card--card-default-stacked node node-article s-card--article"typeof="sioc:Item foaf:Document"about=/customer-experience/engagement/seven-staff-personas-that-obstruct-cx-transformation-and-how-to-deal id=node-35170><div class=s-card__content><h3 class=s-card__heading><a href=/customer-experience/engagement/seven-staff-personas-that-obstruct-cx-transformation-and-how-to-deal> 7 staff personas that obstruct CX & how to respond </a></h3><div class=s-card__meta><div class=s-card__awus-test><div class=avatar-username><div class=avatar-username__avatar><div class=user-avatar-small><div class=profile><img alt="Steven Keith"data-echo=https://www.mycustomer.com/sites/default/files/styles/user_small/public/steven_keith.jpg?itok=BA9K0TUv data-icon height=150 src=/sites/all/themes/pp/img/ll-default-img.png typeof=foaf:Image width=150><noscript><img alt="Steven Keith"height=150 src=https://www.mycustomer.com/sites/default/files/styles/user_small/public/steven_keith.jpg?itok=BA9K0TUv typeof=foaf:Image width=150></noscript></div></div></div><div class=avatar-username__username><a class=user-profile-username href=/profile/steven-keith> Steven Keith </a></div></div></div><div class=s-card__meta-tag><a property="rdfs:label skos:prefLabel"href=/experience/engagement 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