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   Interactive marketing - Wikipedia
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Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through <a href=/wiki/Email title=Email> email </a> , <a title="Social media"href=/wiki/Social_media> social media </a> , and <a href=/wiki/Blog title=Blog> blogs </a> .<div aria-labelledby=mw-toc-heading class=toc id=toc role=navigation><input class=toctogglecheckbox id=toctogglecheckbox role=button style=display:none type=checkbox><div class=toctitle dir=ltr lang=en><h2 id=mw-toc-heading>Contents</h2><span class=toctogglespan> <label class=toctogglelabel for=toctogglecheckbox></label> </span></div><ul><li class="toclevel-1 tocsection-1"><a href=#History> <span class=tocnumber> 1 </span> <span class=toctext> History </span> </a><li class="toclevel-1 tocsection-2"><a href=#Applications> <span class=tocnumber> 2 </span> <span class=toctext> Applications </span> </a><li class="toclevel-1 tocsection-3"><a href=#See_also> <span class=tocnumber> 3 </span> <span class=toctext> See also </span> </a><li class="toclevel-1 tocsection-4"><a href=#References> <span class=tocnumber> 4 </span> <span class=toctext> References </span> </a></ul></div><h2><span class=mw-headline id=History> History </span> <span class=mw-editsection> <span class=mw-editsection-bracket> [ </span> <a title="Edit section: History"href=/w/index.php?title=Interactive_marketing&action=edit&section=1> edit </a> <span class=mw-editsection-bracket> ] </span> </span></h2><p>As far back as 1995, interactive marketing was seen as the future of e-commerce and digital advertising. <sup class=reference id=cite_ref-2> <a href=#cite_note-2> [2] </a> </sup><p>By 1997, the <i> Journal of Direct Marketing </i> had re-branded to become the <i> Journal of Interactive Marketing </i> , which continues today. <sup class="noprint Inline-Template Template-Fact"style=white-space:nowrap;> [ <i> <a title="Wikipedia:Citation needed"href=/wiki/Wikipedia:Citation_needed> <span title="This claim needs references to reliable sources. (January 2019)"> citation needed </span> </a> </i> ] </sup> In 1999, <a class=mw-redirect href=/wiki/Salesforce.com title=Salesforce.com> Salesforce.com </a> was founded, allowing marketers and salespeople to directly affect and guide potential customers through their company's sales process using Salesforce's cloud-based <a title="Customer relationship management"href=/wiki/Customer_relationship_management> customer relationship management </a> (CRM) technology. <sup class="noprint Inline-Template Template-Fact"style=white-space:nowrap;> [ <i> <a title="Wikipedia:Citation needed"href=/wiki/Wikipedia:Citation_needed> <span title="This claim needs references to reliable sources. (November 2018)"> citation needed </span> </a> </i> ] </sup><p>With the advent of <a title="Content marketing"href=/wiki/Content_marketing> content marketing </a> in the late 1990s and the founding of <a href=/wiki/HubSpot title=HubSpot> Hubspot </a> in 2006, interactivity has seen a fundamental change from simple two-way communication to <a href=/wiki/Gamification title=Gamification> gamification </a> and beyond. This particular type of interactive marketing is known as interactive content marketing, and many SAAS companies have been founded to respond to the need for new kinds of content and differentiation between competitors.<h2><span class=mw-headline id=Applications> Applications </span> <span class=mw-editsection> <span class=mw-editsection-bracket> [ </span> <a title="Edit section: Applications"href=/w/index.php?title=Interactive_marketing&action=edit&section=2> edit </a> <span class=mw-editsection-bracket> ] </span> </span></h2><p>As interactive marketing relies on having a means of open communication with customers, social media channels have been a large part of this strategy, usually headed up by a company's marketing or customer success departments. The most common application for interactive marketing is using it as a lead generator in a <a title="Sales funnel"class=mw-redirect href=/wiki/Sales_funnel> sales funnel </a> . Interactive marketing is nearly inextricably linked to content marketing, so companies can produce audience-relevant content that is shared many times, or "goes <a title="Viral marketing"href=/wiki/Viral_marketing> viral </a> ", and eventually establish themselves as an authority in their particular industry. Consumers tend to trust those that are designated <a title="Thought leader"href=/wiki/Thought_leader> thought leaders </a> in their industry, so this strategy can bring in many inbound leads, coming through gated download pages, for example, that they are nurtured via more content created specifically for them off of the information they've previously shared.<h2><span class=mw-headline id=See_also> See also </span> <span class=mw-editsection> <span class=mw-editsection-bracket> [ </span> <a title="Edit section: See also"href=/w/index.php?title=Interactive_marketing&action=edit&section=3> edit </a> <span class=mw-editsection-bracket> ] </span> </span></h2><ul><li><a title="Content marketing"href=/wiki/Content_marketing> Content marketing </a><li><a title="Digital marketing"href=/wiki/Digital_marketing> Digital marketing </a></ul><h2><span class=mw-headline id=References> References </span> <span class=mw-editsection> <span class=mw-editsection-bracket> [ </span> <a title="Edit section: References"href=/w/index.php?title=Interactive_marketing&action=edit&section=4> edit </a> <span class=mw-editsection-bracket> ] </span> </span></h2><div class=mw-references-wrap><ol class=references><li id=cite_note-1><span class=mw-cite-backlink> <b> <a href=#cite_ref-1> ^ </a> </b> </span> <span class=reference-text> <style data-mw-deduplicate=TemplateStyles:r999302996>.mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .id-lock-free a,.mw-parser-output .citation .cs1-lock-free a{background:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited a,.mw-parser-output .id-lock-registration a,.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription a,.mw-parser-output .citation .cs1-lock-subscription a{background:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:linear-gradient(transparent,transparent),url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}</style> <cite class="citation web cs1"> <a class="external text"href=https://www.thebalance.com/what-is-interactive-marketing-1794383 rel=nofollow> "Interactive Marketing: What is it and How Can You Benefit from It?" </a> <span class=reference-accessdate> . Retrieved <span class=nowrap> 2016-09-01 </span> </span> . </cite> <span class=Z3988 title=ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Interactive+Marketing%3A+What+is+it+and+How+Can+You+Benefit+from+It%3F&rft_id=https%3A%2F%2Fwww.thebalance.com%2Fwhat-is-interactive-marketing-1794383&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInteractive+marketing> </span> </span><li id=cite_note-2><span class=mw-cite-backlink> <b> <a href=#cite_ref-2> ^ </a> </b> </span> <span class=reference-text> <link href=mw-data:TemplateStyles:r999302996 rel=mw-deduplicated-inline-style> <cite class="citation web cs1"> <a class="external text"href=https://hbr.org/1996/11/the-future-of-interactive-marketing rel=nofollow> "The Future of Interactive Marketing" </a> . November 1996 <span class=reference-accessdate> . Retrieved <span class=nowrap> 2016-09-01 </span> </span> . </cite> <span class=Z3988 title=ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+Future+of+Interactive+Marketing&rft.date=1996-11&rft_id=https%3A%2F%2Fhbr.org%2F1996%2F11%2Fthe-future-of-interactive-marketing&rfr_id=info%3Asid%2Fen.wikipedia.org%3AInteractive+marketing> </span> </span></ol></div></div><noscript><img style="border: none; position: absolute;"alt height=1 src=//en.wikipedia.org/wiki/Special:CentralAutoLogin/start?type=1x1 width=1></noscript><div class=printfooter>Retrieved from " <a dir=ltr href=https://en.wikipedia.org/w/index.php?title=Interactive_marketing&oldid=1048602909> https://en.wikipedia.org/w/index.php?title=Interactive_marketing&oldid=1048602909 </a> "</div></div><div class=catlinks data-mw=interface id=catlinks><div class=mw-normal-catlinks id=mw-normal-catlinks><a href=/wiki/Help:Category title=Help:Category> Categories </a> : <ul><li><a title="Category:Customer relationship management"href=/wiki/Category:Customer_relationship_management> Customer relationship management </a></ul></div><div class="mw-hidden-catlinks mw-hidden-cats-hidden"id=mw-hidden-catlinks>Hidden categories: <ul><li><a title="Category:All articles with unsourced statements"href=/wiki/Category:All_articles_with_unsourced_statements> All articles with unsourced statements </a><li><a title="Category:Articles with unsourced statements from January 2019"href=/wiki/Category:Articles_with_unsourced_statements_from_January_2019> Articles with unsourced statements from January 2019 </a><li><a title="Category:Articles with unsourced statements from November 2018"href=/wiki/Category:Articles_with_unsourced_statements_from_November_2018> Articles with unsourced statements from November 2018 </a></ul></div></div></div></div><div id=mw-data-after-content><div class=read-more-container></div></div><div id=mw-navigation><h2>Navigation menu</h2><div id=mw-head><nav class="mw-portlet mw-portlet-personal vector-user-menu-legacy vector-menu"aria-labelledby=p-personal-label id=p-personal role=navigation><h3 aria-label class=vector-menu-heading id=p-personal-label><span> Personal tools </span></h3><div class=vector-menu-content><ul class=vector-menu-content-list><li class=mw-list-item id=pt-anonuserpage><span> Not logged in </span><li class=mw-list-item id=pt-anontalk><a title="Discussion about edits from this IP address [n]"accesskey=n href=/wiki/Special:MyTalk> <span> Talk </span> </a><li class=mw-list-item id=pt-anoncontribs><a title="A list of edits made from this IP address [y]"accesskey=y href=/wiki/Special:MyContributions> <span> Contributions </span> </a><li class=mw-list-item id=pt-createaccount><a title="You are encouraged to create an account and log in; however, it is not mandatory"href=/w/index.php?title=Special:CreateAccount&returnto=Interactive+marketing> <span> Create account </span> </a><li class=mw-list-item id=pt-login><a title="You're encouraged to log in; however, it's not mandatory. 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