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Corporation"property=og:site_name><meta content=website property=og:type><meta content=http://ir.weibo.com/products-and-services-0 property=og:url><meta content="Products and Services | Weibo Corporation"property=og:title><meta content="The Investor Relations website contains information about Weibo Corporation's business for stockholders, potential investors, and financial analysts."property=og:description><meta content="Drupal 9 (https://www.drupal.org)"name=Generator><meta content=width name=MobileOptimized><meta content=true name=HandheldFriendly><meta content=width=device-width,initial-scale=1.0 name=viewport><meta content=width=device-width,initial-scale=0.4 name=viewport><link rel="shortcut icon"href=/sites/g/files/knoqqb24806/files/favicon_0.png type=image/png><link href=http://ir.weibo.com/products-and-services-0 hreflang=en rel=alternate><link href=http://ir.weibo.com/products-and-services-0 rel=revision><title>
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  </title><link href=/sites/g/files/knoqqb24806/files/css/css_w5uwuaEHMC9bSP8WfARp9ZhoueTvvxceydRRR7hhmEE.css media=all rel=stylesheet><link href=/sites/g/files/knoqqb24806/files/css/css_3koBie9wYoQmlAC7ZBu5H1tjhBxYgCnD8n67ztFQPD0.css media=all rel=stylesheet><link href=/sites/g/files/knoqqb24806/files/css/css_zV7Z00pWhUmc3Hyc1Uxe8o4koy7KtqPSNDLngYnsPLU.css media=print rel=stylesheet><script src=/core/assets/vendor/modernizr/modernizr.min.js?v=3.8.0></script><script src=/core/misc/modernizr-additional-tests.js?v=3.8.0></script><body class="body-sidebars-first nir-node nir-node--type-nir-landing-page nir-node--7141 path-node page-node-type-nir-landing-page"><div id=skip><a class="visually-hidden focusable skip-link"href=#main-menu> Skip to main navigation </a></div><div class=dialog-off-canvas-main-canvas data-off-canvas-main-canvas><div class=W_index><div class=W_wrap_bg><div class=W_wrap><div class=W_head><div class="m_head clearfix"><a class=top_logo href=http://www.weibo.com> </a></div></div><div class="W_main clearfix"><div class=W_main_l><div class=nav_left_list><div class="region region-sidebar-first"><nav class="block--system-menu-blockir block--system-menu-blockir--7141 block--sidebar-first--system-menu-block--ir block--sidebar-first--system-menu-block--ir--7141 block--bb5769f5-9d7f-45e7-b758-6c0332bb1b71 block--bb5769f5-9d7f-45e7-b758-6c0332bb1b71--7141 block block-menu navigation block-system-menublock menu--ir"aria-labelledby=block-nir-pid2252-investorrelations-menu id=block-nir-pid2252-investorrelations role=navigation><h2 class=visually-hidden id=block-nir-pid2252-investorrelations-menu>Investor Relations</h2><ul class="menu side-menu"data-block-uuid=bb5769f5-9d7f-45e7-b758-6c0332bb1b71><li class=side-menu__item><a data-drupal-link-system-path="<front>"title="Main Investor Relations Page"href=/ target> IR Home </a><li class=side-menu__item><a title="Corporate Profile"data-drupal-link-system-path=node/5811 href=/corporate-profile target> Corporate Information </a> <ul class="menu side-menu"><li class=side-menu__item><a data-drupal-link-system-path=node/5811 href=/corporate-profile target> Business Overview </a><li class=side-menu__item><a class=is-active data-drupal-link-system-path=node/7141 href=/products-and-services-0 target> Products and Services </a><li class=side-menu__item><a data-drupal-link-system-path=node/5846 href=/corporate-governance/management> Management </a><li class=side-menu__item><a data-drupal-link-system-path=node/5841 href=/corporate-governance/board-of-directors> Board of Directors </a><li class=side-menu__item><a data-drupal-link-system-path=node/5851 href=/corporate-governance/committee-composition target> Corporate Governance </a></ul><li class=side-menu__item><a data-drupal-link-system-path=node/5911 href=/stock-information/stock-quote> Stock Information </a> <ul class="menu side-menu"><li class=side-menu__item><a data-drupal-link-system-path=node/5911 href=/stock-information/stock-quote> Stock Quote </a><li class=side-menu__item><a data-drupal-link-system-path=node/6126 href=/stock-information/stock-chart> Stock Chart </a><li class=side-menu__item><a data-drupal-link-system-path=node/5921 href=/stock-information/historical-price-lookup> Historical Price Lookup </a><li class=side-menu__item><a data-drupal-link-system-path=node/5926 href=/stock-information/investment-calculator> Investment Calculator </a></ul><li class=side-menu__item><a data-drupal-link-system-path=node/5816 href=/press-releases target> Press Releases </a><li class=side-menu__item><a data-drupal-link-system-path=node/5876 href=/financial-information/sec-filings> Financial Information </a> <ul class="menu side-menu"><li class=side-menu__item><a data-drupal-link-system-path=node/5876 href=/financial-information/sec-filings> SEC Filings </a><li class=side-menu__item><a data-drupal-link-system-path=node/7121 href=/annual-general-meeting target> Annual General Meeting </a><li class=side-menu__item><a data-drupal-link-system-path=node/5986 href=/financial-information/quarterly-results> Quarterly Results </a><li class=side-menu__item><a data-drupal-link-system-path=node/5881 href=/financial-information/annual-reports> Annual Reports </a><li class=side-menu__item><a data-drupal-link-system-path=node/5896 href=/stock-information/analyst-coverage> Analyst Coverage </a></ul><li class=side-menu__item><a data-drupal-link-system-path=node/6031 href=/events target> Events </a> <ul class="menu side-menu"><li class=side-menu__item><a data-drupal-link-system-path=node/6031 href=/events target> Event Calendar </a><li class=side-menu__item><a data-drupal-link-system-path=node/5831 href=/webcasts-and-presentations> Webcast & Presentations </a><li class=side-menu__item><a data-drupal-link-system-path=node/7121 href=/annual-general-meeting target> Shareholders Meetings </a></ul><li class=side-menu__item><a data-drupal-link-system-path=node/5966 href=/shareholder-services/document-request target> Contact Weibo </a> <ul class="menu side-menu"><li class=side-menu__item><a data-drupal-link-system-path=node/5966 href=/shareholder-services/document-request target> Information Request </a><li class=side-menu__item><a data-drupal-link-system-path=node/5946 href=/shareholder-services/email-alerts target> E-mail Alerts </a><li class=side-menu__item><a data-drupal-link-system-path=node/5981 href=/shareholder-services/contact-ir target> IR Contacts </a></ul></ul></nav></div></div></div><div class=W_main_r><div class="region region-content"><nav class="block--system-menu-blocktools block--system-menu-blocktools--6971 block--content--system-menu-block--tools block--content--system-menu-block--tools--6971 block--abe72956-2afc-4917-886b-7e768a1a2191 block--abe72956-2afc-4917-886b-7e768a1a2191--6971 block block-menu navigation block-system-menublock menu--tools"aria-labelledby=block-nir-pid2252-tools-menu id=block-nir-pid2252-tools role=navigation><h2 id=block-nir-pid2252-tools-menu>Tools</h2><ul class="menu side-menu"data-block-uuid=abe72956-2afc-4917-886b-7e768a1a2191><li class=side-menu__item><a class=print_tool href target> Print </a><li class=side-menu__item><a class=email_tool data-drupal-link-system-path=node/5946 href=/shareholder-services/email-alerts target> Email Alerts </a></ul></nav><div class=hidden data-drupal-messages-fallback></div><div class="block--system-main-block block--system-main-block--7141 block--content--system-main-block block--content--system-main-block--7141 block--bbfc1191-a9aa-4d6d-8722-d5ff38455275 block--bbfc1191-a9aa-4d6d-8722-d5ff38455275--7141 block block-system block-system-main-block"id=block-nir-pid2252-content><article class="node node--type-nir_landing_page node--view-mode-full clearfix"><h1>Products and Services</h1><div><div class="panel-display boxton clearfix"><div class=container-fluid><div class=row><div class="col-md-12 radix-layouts-content panel-panel"><div class=panel-panel-inner><div class=block-region-contentmain><div class="block-content--nir-lp-block block-content--nir-lp-block--7136 block--block-content4aed6ea8-e14a-4025-bb6f-aa339bab2f9c block--block-content4aed6ea8-e14a-4025-bb6f-aa339bab2f9c--7141 block--contentmain--block-content--4aed6ea8-e14a-4025-bb6f-aa339bab2f9c block--contentmain--block-content--4aed6ea8-e14a-4025-bb6f-aa339bab2f9c--7141 block--4a6e5b29-5f97-4afb-af0e-9593c6e44cd1 block--4a6e5b29-5f97-4afb-af0e-9593c6e44cd1--7141 block block-block-content block-block-content4aed6ea8-e14a-4025-bb6f-aa339bab2f9c"><div class="field field--name-field-nir-lp-block-node field--type-entity-reference field--label-hidden field__item"><div class="clearfix text-formatted field field--name-field-nir-lp-block-body field--type-text-long field--label-hidden field__item"><div class="m_cont ccbnContent"><div class="m_cont ccbnContent"><div style="z-index: 9999; top: -10px; left: auto;"class=nav_tab_list id=nav_tab_list><ul class="list clearfix"id=js-tab1><li class="tab cur"><a class=link href> <span class="txt txt_a"> Products for Users </span> <span class=arrow_a> </span> </a><li class=tab><a class=link href> <span class="txt txt_b"> Products for Advertising and </span> <span class=txt_b> Marketing Customers </span> <span class=arrow_a> </span> </a><li class=tab><a class=link href> <span class="txt txt_a"> Products for Platform Partners </span> <span class=arrow_a> </span> </a></ul></div><p class=m_tit_b data-anchor-number=1 id=nav_a>Products for Users<div class=m_cont_b><p class=txt>Our product development approach is centered on building simple and useful tools to enable our users to access Weibo to create, distribute and discover content and interact with others on our platform in real time. We employ a “mobile first” philosophy and have designed our platform around the capabilities of mobile devices. We introduced the first generation of Weibo mobile app in the first quarter of 2010. Our platform is compatible with all major mobile operating systems, including Android, iOS, Symbian, Windows and Blackberry, and is accessible through mobile apps, mobile websites, personal computer apps and personal computer websites. Our users range from ordinary people to celebrities, businesses, government agencies and other organizations.</div><div class=m_tit_c><p class=tit_a>Self-Expression Products<p class=tit_b>We offer the following products to enable our users to express themselves on our platform:</div><div class=m_cont_c><dl class="list_a clearfix"><dt><dd><p class=tit>Feed</p> <p class=txt>Weibo enables users to express and share their ideas, opinions and stories in the form of text and attach multimedia, including photos, music, short videos and blogs. The text in a feed is limited to 140 Chinese characters. Since Chinese characters are much more information-dense than letters of the alphabet, more meaning can be conveyed in 140 Chinese characters than in the same number of letters. Feeds on Weibo, therefore, tend to be content-rich, descriptive and vivid, while still fitting onto the screen of a mobile device.</p></dl><dl class="list_b clearfix"><dt><dd><p class=tit>Individual Page</p> <p class=txt>Each user has a Page that displays the user’s profile, feeds and album. Basic information about a user, including username, introduction, education, location, liked feeds, accounts followed, fans accounts and Weibo account number, is available on the user’s Page. Users with verified authentic identity information will have an orange “V” mark on their profile picture. Users can personalize their Pages by selecting and changing their cover photo and profile picture at any time.</p></dl><dl class="list_c clearfix"><dt><dd><p class=tit>Enterprise Page</p> <p class=txt>Businesses and other organizations with verified identities can apply for enterprise accounts, which entitle them to enterprise services through the download of Page apps on our platform. Page apps enable organizations to customize their Weibo Pages and to perform marketing events, promotion activities, ad campaigns and payment processing on Weibo. For example, an e-commerce merchant can install Page apps to facilitate purchase activities through Weibo or offer “red envelop,” lucky money, drawings to build a fan base.</p></dl></div><p class=m_border><div class=m_tit_c><p class=tit_a>Social Products<p class=tit_b>We offer the following mechanisms to promote social interaction between users on our platform:</div><div class=m_tab_list><ul class="tab_list clearfix"><li class=tab><a class="W_icon W_icon_a cur"href> </a><li class=tab><a class="W_icon W_icon_b"href> </a><li class=tab><a class="W_icon W_icon_c"href> </a><li class=tab><a class="W_icon W_icon_d"href> </a><li class=tab><a class="W_icon W_icon_e"href> </a><li class=tab><a class="W_icon W_icon_f"href> </a><li class=tab><a class="W_icon W_icon_g"href> </a></ul><ul class="tab_cont tab_content"><li><p class=tit>Follow</p> <p class=txt>Users can establish relationships with other users by electing to follow them. Feeds that are posted or reposted by a user will automatically appear in the information feed of the user’s follower. Relationships may be asymmetrical. The user being followed does not need to approve the follower’s decision to follow them, although a user can choose to limit access to certain feeds or to blacklist a certain follower.</p><li style=display:none;><p class=tit>Repost</p> <p class=txt>By clicking on the Repost button, users can repost feeds from other users. When a feed is reposted, the original author is able to virally reach and influence users beyond that author’s own circle of followers, leveraging the network of the followers of the author’s followers, sometimes many degrees away.</p><li style=display:none;><p class=tit>Comment</p> <p class=txt>Users can add their own comments when they repost and share their view on the original feed with their followers. Users can also leave comments on a feed by clicking on the Comment button.</p><li style=display:none;><p class=tit>Like</p> <p class=txt>If users like a feed, they can click on the Like button to express their support for the feed. At the bottom of each feed, users can see how many people have Reposted, Commented on or Liked the feed.</p><li style=display:none;><p class=tit>Favorite</p> <p class=txt>Users can save feeds into their favorites by clicking on the Favorite button.</p><li style=display:none;><p class=tit>@Mention</p> <p class=txt>Users can view their history of interactions with other users by going to the @Mention Page, which allows users to access all the feeds in which they are mentioned by other users. In addition, users can see a list of comments from other users on their own feeds, as well as the Likes on their feeds.</p><li style=display:none;><p class=tit>Messenger</p> <p class=txt>Users can send private messages in the form of text or voice recordings and can attach photos, locations and group contact cards. In addition, users can also use messengers to hand out “red envelops”, lucky money, and receive payments from other users.</p><li style=display:none;><p class=tit>Group Chat</p> <p class=txt>Group Chat enables users to organize and participate in conversations based on common interest. For example, fans of a celebrity can establish chat rooms to share the latest gossips and tidbits, and the celebrity himself may choose to “drop in” to increase the livelihood of his fan base.</p></ul></div><p class=m_border><div class=m_tit_c><p class=tit_a>Discovery Products<p class=tit_b>We offer the following products to help users discover content on our platform:</div><div class=m_cont_d><dl class="list clearfix"><dt class="W_img W_img_a"><dd><p class=tit>Information Feed</p> <p class=txt>The information feed resides on the user’s home page. Each user’s information feed displays a regularly updating flow of feeds posted by that user and by other users he or she has decided to follow. Since Weibo allows users to follow other users without establishing a reciprocal relationship, users are able to personalize whom to follow based on their interests. In other words, users can as easily follow celebrities and strangers as they follow friends and acquaintances. The default setting for the information feed is the timeline, where the most recent feed is shown at the top. To improve user experience, promoted content, hot feeds and missed feeds are added to a user’s information feed based on a user’s social network as well as the level of engagement of feeds from accounts followed. Users can also customize their information feed by classifying followed accounts into different groups, e.g. friends, co-workers, e-commerce, fashion, media and photography, and view feeds from each group separately.</p></dl><dl class="list clearfix"><dt class="W_img W_img_b"><dd><p class=tit>Search</p> <p class=txt>Our search function allows users to search our platform for feeds, users, apps and pictures by keyword and hashtag.</p></dl><dl class="list clearfix"><dt class="W_img W_img_c"><dd><p class=tit>Object Pages</p> <p class=txt>We work with companies with large online content libraries of videos, songs, mobile applications, books and points of interest (such as restaurants, hotels and movie theaters) and create Weibo Pages for their objects, known as Object Pages. Users can visit these Object Pages to find rich content on these objects and interact with other users of similar interest. For example, users can stream songs, watch movie trailers, read book excerpts and download apps from the respective Object Pages. With Weibo location-based services, users can locate popular points of interest, find information about them, such as show times for movie theaters and menus for restaurants, access coupons, post comments, and see reviews shared by other users. Some Object Pages also offer the sale of movie tickets and books and app downloads.</p></dl><dl class="list clearfix"><dt class="W_img W_img_d"><dd><p class=tit>Trends</p> <p class=txt>Trends are lists of hot topics on Weibo. A user can start a topic discussion by adding hashtags (#)  around a word or phrase in a feed. The key word or phrase then becomes searchable with a single click. Users may view feeds under each trending topic and participate in the discussion.</p></dl><dl class="list clearfix"><dd><p class=tit>Discovery Channel</p> <p class=txt>Our users can also explore the hottest trending topics being discussed on Weibo by visiting the discovery channel, where popular feeds are aggregated by category, such as humor, astrology, comics, food, technology, auto, sports, reading, recruiting, charity, news, travel, movie, songs, purchase, video, lottery and T-mall flash sales. The discovery channel also offers an online game center and app download center, as well as content discovery using location-based services functions.</p></dl></div><p class=m_border><div class=m_tit_d><p class=tit_a>Notifications<p class=tit_c>Users can choose to be notified of Weibo account activities through SMS or push notification on their device.</div><p class=m_border><div class=m_tit_e><p class=tit_a>Weibo Games</div><div class=m_cont_e><dl class="list clearfix"><dt class="W_img W_img_e"><dd><p class=txt>We offer third-party online games, including role playing games, card games, strategy games and real life simulation games. Most Weibo games are offered for free and certain games allow users to purchase virtual currency, known as Weibo Credit, to redeem virtual items. Weibo receives part of the revenues from such purchases through arrangements with the game developers.</p></dl></div><p class=m_border><div class=m_tit_e><p class=tit_a>VIP Membership</div><div class=m_cont_e><dl class="list clearfix"><dt class="W_img W_img_f"><dd><p class=txt>Weibo VIP membership offers our users certain services and functions that are not available to regular users. With these additional functions, VIP members can follow more users, have more ways to personalize their Pages, can send voice feeds, enjoy more cloud storage, receive additional options to manage information flow and followers, receive SMS notification of Weibo account activity and have access to premium games. VIP membership is available through monthly or annual subscriptions.</p></dl></div><p class=m_border><div class=m_tit_e><p class=tit_a>Weibo Apps</div><div class=m_cont_e><dl class="list clearfix"><dt class="W_img W_img_g"><dd><p class=txt>We have developed a suite of mobile apps to further enrich the service offerings of Weibo. For example, Weibo Headlines aggregates news and information from Weibo and other online sources based on an article’s popularity and enables users to comment, like and share to their fans on Weibo. Another example is Weibo Weather (Tianqitong), a leading weather app in China that features weather condition, particle matter index (PMI) and other information, such as scenic photos from cities that the users selected to follow.</p></dl></div><p class=m_border><p class=m_tit_b data-anchor-number=1 id=nav_b>Products for Advertising and Marketing Customers<div class=m_cont_b><p class=txt>We seek to provide advertising and marketing solutions to enable our customers to promote their brands and conduct effective marketing activities. We provide our customers with analytical tools to enable them to track and improve the effectiveness of their marketing campaigns on our platform. Our advertising and marketing customers include key accounts, Alibaba/e-commerce merchants, SMEs and individuals that seek a full spectrum of online advertising and marketing services ranging from brand awareness to interest generation, sales conversion and loyalty marketing.</div><div class=m_tit_d><p class=tit_a>Social Display Ads<p class=tit_c>Social display ads appear on a user’s home page and other pages. When users click on the social ad, they may be redirected to the advertiser’s Weibo Page for further engagement.</div><p class=m_border><div class=m_tit_c><p class=tit_a>Promoted Marketing<p class=tit_c>Our promoted marketing offerings include the following:</div><div class=m_cont_d><dl class="list clearfix"><dt class="W_img W_img_h"><dd><p class=tit>Promoted Feeds</p> <p class=txt>Promoted feeds appear in the user’s information feed alongside organic feeds. We encourage our customers to produce feeds that have relevant information value similar to that of the users’ organic feeds. Customers may use our SIG recommendation engine to better target their audience and improve the relevancy of the ad to the users. As with other feeds, users can Repost, Comment on and Like promoted feeds, amplifying the visibility and reach of the original promoted feed and generating earned media to our customers. We offer promoted feeds tailored to different customer segments such as:</p> <div class=child_dd><p class=ch_tit><span class=dot> </span> FST<p class=ch_txt>FST is a customizable and self-service marketing solution offered mostly to SMEs under a bidding system. Customers are able to target users based on gender, age, geographic location, interests and device type. They can also target users by their social interaction on our platform. For example, they may target all of the followers of a given user. SMEs can place FST ads either through our authorized distributors, who have expertise in social media marketing, or directly by themselves using our self-service advertising system;</div> <div class=child_dd><p class=ch_tit><span class=dot> </span> Fans Headline<p class=ch_txt>Fans Headline is a promoted service that guarantees a certain feed from the customer will appear at the top of the information feeds of the customer’s followers;</div> <div class=child_dd><p class=ch_tit><span class=dot> </span> Weibo Select<p class=ch_txt>Weibo Select is a highly customizable version of promoted feeds offered to large brand advertisers, or key account customers. We work directly with the customer or the customer’s ad agency to define the parameters of the targeted marketing. For example, in addition to targeting users based on demographics and social relationships, customers can target users who have engaged with feeds using a specific keyword during a specified time period; and</div> <div class=child_dd><p class=ch_tit><span class=dot> </span> Weibo Express<p class=ch_txt>Weibo Express is a promoted service offered to key accounts for them to reach and engage with a broad range of Weibo users.</div></dl><dl class="list clearfix"><dt class="W_img W_img_i"><dd><p class=tit>Promoted Accounts</p> <p class=txt>Promoted accounts appear either in a column next to the information feed on PC or directly in the information feed on both PC and mobile devices. Promoted accounts are labeled but otherwise appear in the same format as other accounts that we recommend to our users. Promoted accounts provide customers a way to grow their followers, with whom they can then drive engagement using their Weibo Pages.</p></dl><dl class="list clearfix"><dt class="W_img W_img_j"><dd><p class=tit>Promoted Trends</p> <p class=txt>Promoted trends, which are labeled as “promoted,” appear at the top of the list of trending topics. When a user clicks on a promoted trend, he will be redirected to the sponsor’s landing page.</p></dl></div><div class=m_tit_d><p class=tit_c>We provide our advertising and marketing customers with analytical tools to enable them to track and improve the effectiveness of their campaigns on our platform.</div><p class=m_border><p class=m_tit_b data-anchor-number=1 id=nav_c>Products for Platform Partners<div class=m_cont_b><p class=txt>We seek to provide our platform partners with tools and APIs that they can use to share their content to our platform, distribute Weibo content across their properties and enhance their websites and applications with Weibo content, and to build social apps on Weibo or integrate their products with Weibo. Our platform partners include traditional and online media outlets as well as developers of games and other applications. Products offered for our platform partners include:</div><div class=m_tit_c><p class=tit_a>Weibo Connect<p class=tit_b>The following products allow our platform partners to link their websites and mobile apps to our platform, enabling their users to share content to Weibo:</div><div class=m_cont_d><dl class="list clearfix"><dt class="W_img W_img_k"><dd><p class=tit>Single Sign-on Registration</p> <p class=txt>Users can register for access to our platform partners’ websites and apps with their Weibo accounts instead of creating new accounts online. This feature eliminates the need for users to register and create a new log-in identity for each website or app they visit, making it easier to explore new websites and apps requiring log-in.</p></dl><dl class="list clearfix"><dt class="W_img W_img_l"><dd><p class=tit>Social Plugins</p> <p class=txt>Social plugins are a set of embedded widgets, such as Share, Like, Comment and Follow, that allow users to access the functionality of Weibo from third-party websites and mobile apps. By installing Weibo social plugins on their websites or mobile apps, our partners enable their users to share content to Weibo, which may direct traffic of interested Weibo users back to their properties.</p></dl><dl class="list clearfix"><dt class="W_img W_img_m"><dd><p class=tit>Multimedia Cards</p> <p class=txt>Multimedia cards allow our mobile app partners to enable their users to share multimedia content, such as photos, songs and short videos, in a feed to Weibo. Content shared on multimedia cards is tagged and can be discovered by users who search for the tagged keywords.</p></dl></div><p class=m_border><div class=m_tit_c><p class=tit_a>Weibo Service<p class=tit_b>Our open application programming interfaces allow third-party developers to build apps to serve individual and organization users.</div><div class=m_cont_d><dl class="list clearfix"><dt class="W_img W_img_n"><dd><p class=tit>App Application Programming Interfaces</p> <p class=txt>We provide our platform partners a set of application programming interfaces that they can use to develop apps for our platform. Currently, the most popular category of these apps is Weibo games.</p></dl><dl class="list clearfix"><dt class="W_img W_img_o"><dd><p class=tit>Page App Application Programming Interfaces</p> <p class=txt>Our Page app application programming interfaces allow platform partners to develop apps that improve the features and functionalities of Weibo Pages. For example, an e-commerce merchant can install a Page app that enables users to view and purchase its goods on Weibo. Page apps created by platform partners are becoming increasingly popular. We allow app developers to charge for the Page apps, but we currently do not have revenue share on these apps</p></dl><dl class="list clearfix"><dt class="W_img W_img_p"><dd><p class=tit>Enterprise Application Programming Interfaces</p> <p class=txt>We offer enterprise services to businesses and other organizations through enterprise application programming interfaces. For example, our enhanced messaging application programming interfaces facilitate more convenient interaction between users and their followers. Using the application programming interfaces, third-party developers enable organizations to send private bulk messages, also known as DY, to followers who have opted in to such subscriptions. For example, many followers of the China Earthquake Networks Center have subscribed for earthquake news alerts. With the DY subscription function, the Center is able to send timely earthquake news through Weibo’s messenger to all of its subscribers at once. We also provide data application programming interfaces to third-party developers for them to provide data analytics services to brands and businesses.</p></dl></div><p class=m_border><div class=m_tit_e><p class=tit_a>Weibo Credit</div><div class=m_cont_e><dl class="list clearfix"><dt class="W_img W_img_q"><dd><p class=txt>Weibo Credit allows our users to purchase in-game virtual items and other types of fee-based services on Weibo and for our platform partners to receive payment in an easy-to-use, secure and trusted environment.</p></dl></div></div><p class=m_border><div class=m_tit_e><p class=tit_a>Weibo Wallet</div><div class=m_cont_e><dl class="list clearfix"><dd><p class=txt>Weibo wallet enables individuals and businesses to hand out “red envelops” to build a bigger and more active fan base.</p></dl></div></div></div></div></div></div></div></div></div></div></div></div></article></div></div></div></div><div class=W_foot><div class=m_foot><p class=txt>Copyright © 2021 Weibo Corp. All Rights Reserved.</div></div></div></div></div></div><script>var s_CCSWebHostingAccount = "trcgweibocorporation";</script><script data-drupal-selector=drupal-settings-json type=application/json>
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