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   Sales is Dead, Social Selling is Bullshit, and Cold Calling is for Morons - David J.P. Fisher
  </title><meta content="I want to apologize to salespeople for all the thought-leaders and sales trainers that have been filling your social media newsfeeds with garbage."name=description><meta content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1"name=robots><link href=https://davidjpfisher.com/2017/01/10/sales-dead-cold-calling-morons/ rel=canonical><meta content=en_US property=og:locale><meta content=article property=og:type><meta content="Sales is Dead, Social Selling is Bullshit, and Cold Calling is for Morons - David J.P. Fisher"property=og:title><meta content="I want to apologize to salespeople for all the thought-leaders and sales trainers that have been filling your social media newsfeeds with garbage."property=og:description><meta content=https://davidjpfisher.com/2017/01/10/sales-dead-cold-calling-morons/ property=og:url><meta content="David J.P. Fisher"property=og:site_name><meta content=2017-01-10T13:00:29+00:00 property=article:published_time><meta content=2017-01-10T14:43:54+00:00 property=article:modified_time><meta content=https://davidjpfisher.com/wp-content/uploads/2016/11/shout-anger-compressed-e1479760793500.jpeg property=og:image><meta content=739 property=og:image:width><meta content=660 property=og:image:height><meta content=summary_large_image name=twitter:card><meta content=@dfishrockstar name=twitter:creator><meta content=@dfishrockstar name=twitter:site><meta content="Written by"name=twitter:label1><meta content="D. Fish"name=twitter:data1><meta content="Est. reading time"name=twitter:label2><meta content="4 minutes"name=twitter:data2><script class=yoast-schema-graph type=application/ld+json>
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Palatino, Georgia, serif}.styles .footer-widgets a{color:#fff}</style><body class="post-template-default single single-post postid-5642 single-format-standard custom-background styles custom-header header-image content-sidebar genesis-breadcrumbs-hidden genesis-footer-widgets-visible executive-pro-green essb-7.5"data-rsssl=1><div class=site-container><header class=site-header><div class=wrap><div id=title-area><a href=https://davidjpfisher.com/> <img src=https://davidjpfisher.com/wp-content/uploads/2016/08/FullBanner_V3_white.jpg> </a></div></div></header><nav aria-label=Main class=nav-primary><div class=wrap><ul class="menu genesis-nav-menu menu-primary"id=menu-main-navigation-menu><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5141"id=menu-item-5141><a href=https://davidjpfisher.com/speaking/> <span> Speaking </span> </a><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5140"id=menu-item-5140><a href=https://davidjpfisher.com/sales-coaching/> <span> Sales Coaching </span> </a><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5138"id=menu-item-5138><a href=https://davidjpfisher.com/bookstore/> <span> Bookstore </span> </a><li class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-5137"id=menu-item-5137><a href=https://davidjpfisher.com/blog/> <span> Blog </span> </a><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5136"id=menu-item-5136><a href=https://davidjpfisher.com/about/> <span> About David </span> </a><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5139"id=menu-item-5139><a href=https://davidjpfisher.com/contact/> <span> Contact </span> </a></ul></div></nav><div class=site-inner><div class=content-sidebar-wrap><main class=content><article aria-label="Sales is Dead, Social Selling is Bullshit, and Cold Calling is for Morons"class="post-5642 post type-post status-publish format-standard has-post-thumbnail category-hyper-connected-selling-sales-coaching tag-cold-calling tag-sales-training tag-social-selling-2 entry"><header class=entry-header><p class=entry-meta><time class=entry-time> January 10, 2017 </time><h1 class=entry-title>Sales is Dead, Social Selling is Bullshit, and Cold Calling is for Morons</h1></header><div class=entry-content><p><img class="alignright wp-image-5646 size-medium"sizes="(max-width: 300px) 100vw, 300px"srcset="https://davidjpfisher.com/wp-content/uploads/2016/11/shout-anger-compressed-e1479760793500-300x268.jpeg 300w, https://davidjpfisher.com/wp-content/uploads/2016/11/shout-anger-compressed-e1479760793500-250x223.jpeg 250w, https://davidjpfisher.com/wp-content/uploads/2016/11/shout-anger-compressed-e1479760793500.jpeg 739w"alt=shout-anger-compressed height=268 loading=lazy src=https://davidjpfisher.com/wp-content/uploads/2016/11/shout-anger-compressed-e1479760793500-300x268.jpeg width=300> I want to apologize to all the salespeople in the world.<p>I want to apologize on behalf of all the sales trainers, speakers, influencers, writers, gurus, thought-leaders, and assorted muckity-mucks who have been filling your world with articles that have titles like the above.  We’re doing you a huge disservice, and we should stop it.  But we probably won’t.<h2>It’s Easy to Mistake Volume for Quality</h2><p>You see, we’re all trying to get your attention so that you’ll think we’re smart, and wise, and action-oriented.  We want you to think that we have the magic pill that you’ve been missing.  That we have the thing that can scratch your itch.<p>It’s because current thinking says we have to be controversial and loud to prove our correctness.<p>It’s because we have big egos, and we want to believe that we have the right answers and we want you to validate us.<p>Really, it’s because we want you to hire us to speak at your conference, or buy our books, or sign up for our online course.<p>I mean, we do have families to feed, just like you.<div onclick="window.open('https://twitter.com/intent/tweet?text=These+are+the+7+things+you+need+to+know+before+you+read+any+sales+training+article.', 'essb_share_window', 'height=300,width=500,resizable=1,scrollbars=yes');"class=essb-ctt><span class=essb-ctt-quote> These are the 7 things you need to know before you read any sales training article. </span><span class=essb-ctt-button> <span> Click to Tweet </span> <i class=essb_icon_twitter> </i> </span></div><p>Most of us have the best intentions, and we really do want to help you.  And usually, we can.  But too often we get caught up in bold pronouncements, preaching to the choir, and declarations of unalterable fact (and trying to spread rumors about our detractor’s opinions).  Why?  Well, it’s pretty much because of that whole ego and making money thing.<h2>We’re Playing the Attention Game</h2><p>I’d like to say that I’ll never write an article with a crap click-baitey title again.  But I know I will.  I think that I have useful information to share, and, unfortunately, I have to play the attention game just like everyone else.  So sorry for that.<p>You see, it used to be only Brian Tracy, Zig Zigler, Tom Hopkins, Tony Robbins, and a handful of others out there plying the craft.  In the old days, they really had to prove themselves.  They couldn’t rely on a hastily put together ebook and some tweets.  They couldn’t just sit at home writing articles and doing webinars.<p><img class="alignright size-medium wp-image-5658"sizes="(max-width: 300px) 100vw, 300px"srcset="https://davidjpfisher.com/wp-content/uploads/2016/11/business-person-walking-compressed-300x200.jpg 300w, https://davidjpfisher.com/wp-content/uploads/2016/11/business-person-walking-compressed-768x512.jpg 768w, https://davidjpfisher.com/wp-content/uploads/2016/11/business-person-walking-compressed.jpg 1024w, https://davidjpfisher.com/wp-content/uploads/2016/11/business-person-walking-compressed-250x167.jpg 250w"alt=business-person-walking-compressed height=200 loading=lazy src=https://davidjpfisher.com/wp-content/uploads/2016/11/business-person-walking-compressed-300x200.jpg width=300> They had to go through the process of actually publishing a book, through a publishing house, and they really had to know what they were talking about.  Then they would criss-cross the country speaking at every sales meeting they could.  They really had to hustle to make it.<p>Not today.  Technology and a new marketplace have created a lower barrier to entry which has allowed a flood of people into the sales training/professional development field.<p>That’s good and bad.  It’s easier for new people to plant their flag.  And there are a lot of sharp people with valuable voices and perspectives.  Unfortunately, there’s no promise that everyone knows what they are talking about or that they care about your success (as opposed to their Paypal balance).<div onclick="window.open('https://twitter.com/intent/tweet?text=There+are+no+shortcuts+to+success.+Stop+looking+for+them.+', 'essb_share_window', 'height=300,width=500,resizable=1,scrollbars=yes');"class=essb-ctt><span class=essb-ctt-quote> There are no shortcuts to success. Stop looking for them. </span><span class=essb-ctt-button> <span> Click to Tweet </span> <i class=essb_icon_twitter> </i> </span></div><p>This glut of content isn’t going to go away.  You’re going to continue to get pummeled with “helpful” information many times a day.<h2>7 Guidelines for Interpreting Sales Advice</h2><p>So in the meantime, salespeople, I want to share a mental framework that should help process all of this.  The next time you go to your computer or phone, when you open LinkedIn, visit your favorite blog, or get the latest newsletter, remember this:<ol><li>Nobody has the “secret” to selling.  If they tell you they do, they’re full of shit and they’re trying to sell you something.<li>There are no shortcuts to success.  Stop looking for them.  Yes, you want to develop effectiveness and efficiency at what you do.  But you still have to put in work.<li>Find mentors and influencers that resonate with you the most.  There is nothing new under the sun.  Even the giants in the field are simply rehashing (with some tweaking, admittedly) of what the generation before them said.<li>The world of selling is incredibly wide and varied.  Nothing works the same way and to the same degree for everybody.  Don’t expect blanket solutions.<li>At most, you should only believe about 80% of what someone says.  Even if they are your favorite author/speaker/trainer, at least 20% of what they say is wrong or wrong for you.<li>Sales isn’t dying.  Social selling is a valid response to the explosion of digital communication.  And cold calling still has a valuable role to play.<li>Stop reading articles and go do your work.</ol><div class="yarpp-related yarpp-related-none"><p>No related posts.</div><div class=essb_break_scroll></div></div><footer class=entry-footer><p class=entry-meta><span class=entry-categories> Filed Under: <a rel="category tag"href=https://davidjpfisher.com/category/sales-coaching/hyper-connected-selling-sales-coaching/> Hyper-Connected Selling </a> </span></footer></article><div class="after-entry widget-area"><section class="widget widget_mc4wp_form_widget"id=mc4wp_form_widget-4><div class=widget-wrap><h4 class="widget-title widgettitle">Did you find this article useful? 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Fisher Speaking and Media Info </a><li class="page_item page-item-5117"><a href=https://davidjpfisher.com/> Hyper-Connected Selling </a><li class="page_item page-item-502"><a href=https://davidjpfisher.com/speaking/> International Speaker Sharing the Sales Sherpa Path! </a><li class="page_item page-item-5134"><a href=https://davidjpfisher.com/sales-coaching/> Sales Coaching </a><li class="page_item page-item-5132"><a href=https://davidjpfisher.com/training/> Training </a></ul></div></section></div><div class="widget-area footer-widgets-3 footer-widget-area"><section class="widget widget_black_studio_tinymce"id=black-studio-tinymce-11><div class=widget-wrap><div class=textwidget><p>David is an internationally-recognized keynote speaker, sales trainer, and business coach.  He focuses on bringing the human-to-human back into sales, social media, networking, and entrepreneurship.<p>He is the best-selling author of 8 books on sales, networking, social media, and entrepreneurship.  And he is also a prolific contributor to blogs in the sales and marketing space.<p>His goal is simple: help people become RockStars in their professional lives so that they can have a positive impact on those around them.</div></div></section></div></div></div><footer class=site-footer><div class=wrap><nav aria-label=Secondary class=nav-secondary><div class=wrap><ul class="menu genesis-nav-menu menu-secondary"id=menu-secondary-navigation><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5259"id=menu-item-5259><a href=https://davidjpfisher.com/category/sales-coaching/social-selling/> <span> Social Selling </span> </a><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-3030"id=menu-item-3030><a href=https://davidjpfisher.com/category/business-networking/> <span> Professional Networking </span> </a><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-3031"id=menu-item-3031><a href=https://davidjpfisher.com/category/linkedin/> <span> LinkedIn </span> </a><li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor menu-item-3032"id=menu-item-3032><a href=https://davidjpfisher.com/category/sales-coaching/> <span> Sales Coaching </span> </a><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-5260"id=menu-item-5260><a href=https://davidjpfisher.com/category/sales-coaching/sales-management-sales-coaching/> <span> Sales Management </span> </a></ul></div></nav><p>Copyright © 2021 RockStar Consulting</div></footer></div><div class="essb_links essb_displayed_sidebar essb_share essb_sidebar_location_middle essb_template_copy-retina essb_1634579868 print-no"data-essb-button-style=button data-essb-counter-pos=left data-essb-fullurl=https://davidjpfisher.com/2017/01/10/sales-dead-cold-calling-morons/ data-essb-instance=1634579868 data-essb-position=sidebar data-essb-postid=5642 data-essb-template=copy-retina data-essb-url=https://davidjpfisher.com/2017/01/10/sales-dead-cold-calling-morons/ id=essb_displayed_sidebar_1634579868><ul class=essb_links_list><li class="essb_item essb_link_facebook nolightbox"><a onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fdavidjpfisher.com%2F2017%2F01%2F10%2Fsales-dead-cold-calling-morons%2F&t=Sales+is+Dead%2C+Social+Selling+is+Bullshit%2C+and+Cold+Calling+is+for+Morons','facebook','1634579868'); 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