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</a></ul></div></div></div><section class="flexslider std-slider"data-animspeed=550 data-controls=true data-dircontrols=true data-height=590 data-loop=true data-slideshow=true data-smooth=false data-speed=15000><ul class=slides><li style=background-color:#46474c> <div class=container><div class=inner><div class=row><div class="col-md-12 animated"data-fx=fadeIn><h1 class=banner-heading>Peer-to-Peer Fundraising: <span> The Nonprofit's Guide </span></h1></div><div class="col-md-7 animated"data-fx=fadeIn></div><div class="col-md-5 lapy"><img alt="Peer-to-peer fundraising is a great solution for nonprofits looking to raise money."title="Peer-to-peer fundraising is a great solution for nonprofits looking to raise money."src=images/Peer-to-Peer-Fundraising-Nonprofit-Guide-Feature.png></div><div class=col-md-12><div class=slider-overlay-block><div class="s_blue s_DEFINITION"><a href=#DEFINITION> Definition </a></div><div class="s_blue s_CAMPAIGN"style="background-color: #89bbcc;position: relative;top: 71px;left: -22px;"><a href=#CAMPAIGN> Campaign Types </a></div><div class="s_blue s_CROWD"style="background-color: #f09202;left: -55px;position: relative;top: 1px;"><a href=#CROWD> Crowd- Funding <br> Comparison </a></div><div class="s_blue s_HOW"style="background-color: #4cb573;position: relative;left: -89px;top: 75px;"><a href=#HOW_DOES> How Does It Work </a></div><div class="s_blue s_successful"style="background-color: #89bbcc;position: relative;left: -110px;top: 1px;"><a href=#BENEFITS> Benefits </a></div><div class="s_blue s_TOP"style="background-color: #f09202;position: relative;left: -145px;top: 75px;"><a href=#TOP> Top Software </a></div><div class="s_blue s_EVENTS"style="background-color: #4cb573;left: -165px;position: relative;top: 1px;"><a href=#event> Events That Pair Well </a></div><div class="s_blue s_best"style="background-color: #89bbcc;position: relative;left: -198px;top: 75px;"><a href=#best> Best Practices </a></div><div class="s_blue s_EXAMPLE"style="background-color:  #f09202;left: -220px;position: relative;top: 1px;"><a href=#camps> Example Campaigns </a></div><div class="s_blue s_ADDITIONAL"style="background-color: #4cb573;position: relative;left: -253px;top: 75px;"><a href=#resourse> Additional Resources </a></div></div></div></div></div></div></ul></section><section class="content-area bg1 see-2"><div class=container><div class=row><div class=b_block id=DEFINITION><h2>Through peer-to-peer fundraising, donors reach out to their friends and family to ask for donations on a nonprofit’s behalf. Peer-to-peer is commonly known by other names, including: P2P fundraising, social fundraising, and team fundraising. A nonprofit can launch a campaign as long as it has donors and volunteers who are willing to raise money for the organization’s cause</h2></div></div></div></section><section style="padding-bottom: 30px;"class=content-area id=CAMPAIGN><div class=container><header class="page-header text-center"><h2>Common Types of Peer-to-Peer Campaigns</h2></header>       <div class=row><div class=col-md-4><div class=iconBox><div class=media><div class="media-body body-2"><div class=circle><h3>Time-Based Campaigns</h3></div><div class=text><p>Time-based peer-to-peer fundraisers are pretty self-explanatory. They take place within a specific timeframe and usually last anywhere from a couple of weeks to a year. Time-based peer-to-peer fundraisers are usually tied to events that are already scheduled (think: annual walkathon or 5K). Participants will then raise money from the starting date of the campaign until the day of the event.</div></div></div></div></div><div class=col-md-4><div class=iconBox><div class=media><div class="media-body body-2"><div class=circle-1><h3>Rolling Campaigns</h3></div><div class=text-1><p>Rolling peer-to-peer fundraising campaigns are a bit more general than time-based campaigns. They can be tied to a fundraising event, but that’s not always the case. They can be general fundraising efforts on their own. Either way, rolling peer-to-peer fundraisers are continual fundraising efforts that a nonprofit hosts until a monetary goal is reached. With rolling campaigns, your organization has an endless amount of time to raise funds.</div></div></div></div></div><div class=col-md-4><div class=iconBox><div class=media><div class="media-body body-2"><div class=circle-2><h3>Peer-to-Peer Giving Days</h3></div><div class=text-2><p>Peer-to-peer giving days are a new type of peer-to-peer fundraiser that is steadily gaining attention and popularity. They are essentially condensed versions of time-based campaigns. They challenge donors to raise as much money as they can or reach a certain goal in 24 hours or less. These giving days can be very exciting, and donors can easily get caught up in trying to raise a lot of money for a worthy cause.</div></div></div></div></div></div></div></section><section class="content-area bg1 diffrence"data-btmspace=0 id=CROWD><div class="av-extra-border-element border-extra-diagonal diagonal-box-shadow"><div class=av-extra-border-outer><div class=av-extra-border-bottom style=background-color:#fff;></div></div></div><div class="av-extra-border-element border-extra-diffrence diffrence-box-shadow"><div class=av-extra-border-outer-1><div class=av-extra-border-inner-1 style=background-color:#c5c5c5;><div class=crowed></div><div class=pre></div></div></div></div><div class=container-fluid><div class=promoBox><div class=container><h2 class=section-title>Crowdfunding Versus Peer-to-Peer Fundraising</h2><div class=row><div class="col-md-6 offset-0"style="text-align: center;"><div class=valent-section-2><div class="inner animated"data-fx=fadeInLeft><h3 class=font-white>Crowdfunding</h3><img alt="Crowdfunding is not the same thing as peer-to-peer fundraising."class="animated img-responsive img-center"title="Crowdfunding is not the same thing as peer-to-peer fundraising."data-fx=fadeInLeft src=images/crowdfunding-process-peer-to-peer-fundraising-guide.png><p class=larger>Crowdfunding is essentially peer-to-peer fundraising on an individual scale. People or families use crowdfunding sites to raise money for entrepreneurial endeavors, medical expenses, life events, and more. Individuals or families keep all of the money they raise (minus platform and credit card fees). The cause in questions is chosen by the individual.</p><a class=valent-but-1 href=/crowdfunding/ target=_blank> Learn more about crowdfunding! </a></div></div></div><div class="col-md-6 offset-0"style="text-align: center;"><div class=valent-section><h3 class=font-white>Peer-to-Peer Fundraising</h3><img alt="Peer-to-peer fundraising multiples the crowdfunding approach across many campaigns."class="animated img-responsive img-center"title="Peer-to-peer fundraising multiples the crowdfunding approach across many campaigns."data-fx=fadeInLeft src=images/peer-to-peer-process-p2p-fundraising-guide.png><p class=larger>Peer-to-peer fundraising is usually employed by nonprofit organizations, schools, or churches. An organization gives its members or supporters the tools they need to raise money on behalf of the organization itself. The cause or project that supporters are fundraising for is determined by the nonprofit. These supporters do not keep any of the funds they raise.</p><a href="/nonprofit-software-and-resources/peer-to-peer-fundraising-tools/ "class=valent-but-0> Check out the top peer-to-peer fundraising plaftorms! </a></div></div></div></div></div></div></section><section class="content-area bg1 benefit"style="position: relative;"data-btmspace=0 id=HOW_DOES><div class="av-extra-border-element border-extra-diagonal diagonal-box-shadow"><div class=av-extra-border-outer><div class=av-extra-border-inner style=background-color:#c5c5c5;></div></div></div><div class=container><div class=promoBox><h2 class=section-title>How Does Peer-to-Peer Fundraising Work?</h2><div class="row mb-60"><div class="col-md-offset-6 col-md-6"><h3>1. The nonprofit sets limits and goals.</h3></div><div style="text-align: center;"class=col-md-6><img alt="Team fundraising begins when the nonprofit sets limits and goals."class="animated activate fadeInLeft img-responsive margin-minus50 margin-l-f-auto"title="Team fundraising begins when the nonprofit sets limits and goals."data-fx=fadeInLeft src=images/limits-goals-peer-to-peer-guide.png></div><div class=col-md-6><div class="inner animated activate fadeInLeft"data-fx=fadeInLeft><p class="larger darker">The nonprofit first needs to determine what kind of campaign they’re running. Is it tied to an event? Will it be rolling or time-based? Will it be a giving day? Before the peer-to-peer fundraising campaign is launched, these limits and goals need to be established. Experienced fundraisers should look to past campaigns for guidance and set a high, but attainable, goal.</div></div></div><div class=row><div class=col-md-6><h3>2. The nonprofit chooses a P2P platform.</h3></div><div class=col-md-6> </div></div><div class="row mb-60"><div class="col-md-6 col-md-push-6"style="text-align: center;"><img alt="The second step in social fundraising is when the nonprofit chooses a P2P platform."class="animated activate fadeInLeft img-responsive margin-minus50 margin-l-f-auto"title="The second step in social fundraising is when the nonprofit chooses a P2P platform."data-fx=fadeInLeft src=images/chooses-platform-peer-to-peer-fundraising-guide.png></div><div class="col-md-6 col-md-pull-6"><div class="inner animated activate fadeInLeft"data-fx=fadeInLeft><p class="larger darker">The nonprofit will need to choose a peer-to-peer fundraising platform that meets the organization’s and donors’ needs. They should pay close attention to any setup and transaction fees. Most platforms will either charge a percentage or standard amount per donation made. Considerations during the decision process should include: size of the goal, expected number of fundraisers, and how many donations are anticipated. The platform should also have basic features like the ability to upload photos or videos and create separate fundraising pages for participants.</div></div></div><div class="row mb-60"><div class="col-md-offset-6 col-md-6"><h3>3. The nonprofit recruits and trains supporters.</h3></div><div style="text-align: center;"class=col-md-6><img alt="The nonprofit recruits and trains supporters as part of the peer-to-peer fundraising process."class="animated activate fadeInLeft img-responsive margin-minus50 margin-l-f-auto"title="The nonprofit recruits and trains supporters as part of the peer-to-peer fundraising process."data-fx=fadeInLeft src=images/trains--recruits-supporters-peer-to-peer-fundraising-guide.png></div><div class=col-md-6><div class="inner animated activate fadeInLeft"data-fx=fadeInLeft><p class="larger darker">Donors who are well-acquainted with a nonprofit’s core mission and values are top fundraiser candidates and should make up the team. The core fundraising team will need some instruction before they go out and start asking for donations. This could range from providing a few email and social media templates that fundraisers can share with their networks to full-fledged training on how to ask for donations. Some nonprofits even help fundraisers build and test their individual pages. The goal is to fully equip supporters to go out and fundraise on the nonprofit’s behalf.</div></div></div><div class=row><div class=col-md-6><h3>4. The participants create personal fundraising pages.</h3></div><div class=col-md-6> </div></div><div class="row mb-60"><div class="col-md-6 col-md-push-6"style="text-align: center;"><img alt="The fourth step in the peer-to-peer fundraising process occurs when the fundraisers create their own personal campaign pages."class="animated activate fadeInLeft img-responsive margin-minus50 margin-l-f-auto"title="The fourth step in the peer-to-peer fundraising process occurs when the fundraisers create their own personal campaign pages."data-fx=fadeInLeft src=images/create-personal-fundraising-pages-peer-to-peer-fundraising-guide.png></div><div class="col-md-6 col-md-pull-6"><div class="inner animated activate fadeInLeft"data-fx=fadeInLeft><p class="larger darker">Once a donor knows about the specifics of the peer-to-peer campaign, they’ll need to use the organization’s chosen platform to create their own fundraising page. This page can be personalized within the confines of the platform and should be shared by the donor with their social network. Donors can add their own personal stories and connections to the overall campaign and upload their own photos and videos to make their page stand out from other fundraisers’ pages.</div></div></div><div class="row mb-60"><div class="col-md-offset-6 col-md-6"><h3>5. The participants share their peer-to-peer pages.</h3></div><div style="text-align: center;"class=col-md-6><img alt="Once their pages are ready, the participants share their peer-to-peer pages."class="animated activate fadeInLeft img-responsive margin-minus50 margin-l-f-auto"title="Once their pages are ready, the participants share their peer-to-peer pages."data-fx=fadeInLeft src=images/share-p2p-pages-peer-to-peer-fundraising-guide.png></div><div class=col-md-6><div class="inner animated activate fadeInLeft"data-fx=fadeInLeft><p class="larger darker">After a personalized fundraising page has been set up, fundraisers should share it with their friends, family members, and coworkers via social media and email. Fundraisers can choose to involve themselves as much as they want in this sharing process. One donor might want to create several social media posts dedicated to the peer-to-peer fundraising campaign while another might want to send out the URL via email to a few close friends. The beauty of peer-to-peer fundraising is that both options are acceptable! As long as donors are reaching out to their peers in one way or another, they are helping spread the word about your campaign and bringing in donations for your cause.</div></div></div><div class=row><div class=col-md-6><h3>6. Nonprofits track performance and all supporters are thanked.</h3></div><div class=col-md-6> </div></div><div class="row mb-60"><div class="col-md-6 col-md-push-6"style="text-align: center;"><img alt="As the peer-to-peer campaign runs its course, nonprofits track performance and thank supporters."class="animated activate fadeInLeft img-responsive margin-minus50 margin-l-f-auto"title="As the peer-to-peer campaign runs its course, nonprofits track performance and thank supporters."data-fx=fadeInLeft src=images/track-performance-acknowledge-peer-to-peer-fundraising-guide.png></div><div class="col-md-6 col-md-pull-6"><div class="inner animated activate fadeInLeft"data-fx=fadeInLeft><p class="larger darker">Fundraisers will need to thank the friends, family members, and coworkers who contributed to their peer-to-peer fundraising campaigns. They should send thank-you letters or emails to show their appreciation. Additionally, the nonprofit will need to thank the individual donors as well as the supporters who actively fundraised. And finally, it is important that throughout the process, the nonprofit tracks results and the new donor data that filters in.</div></div></div></div></div></section><section class=bg1 id=GET-STARTED><div><div><div class=c_block><div class=col-md-7><h2 style="color: #fff;">Ready to get started?</h2><h2 style="display: inline; color: #fff;">Create your peer-to-peer campaign, or learn more.</h2></div><div class=col-md-5><a href=https://www.fundly.com target=_blank> <button class="btn get-started"type=button>Get started</button> </a><a href=/peer-to-peer-fundraising/> <button class="btn btn-default"style="background-color: #fff;"type=button>Learn More</button> </a></div></div></div></div></section><div class=bg-diagonal><img class="img-responsive normal-screen"src=images/shape.png><img class="img-responsive xl-screen"src=images/shape11.png></div><section class=how-dose id=BENEFITS><div class=container><div class=promoBox><h2 class=section-title>The Benefits of Peer-to-Peer Fundraising (for Nonprofits and Fundraisers)</h2><div class=row><div class=col-md-4><div class=iconBox><div class=media><div class=media-body><img alt="One benefit of peer-to-peer fundraising is that nonprofits develop relationships."class="img-responsive img-center"title="One benefit of peer-to-peer fundraising is that nonprofits develop relationships."src=images/nonprofit-develops-relationships-p2p-guide.png><h3 class=media-heading>1. Nonprofits Develop Relationships</h3><p>With peer-to-peer fundraising, your nonprofit gets to know the supporters who are part of the fundraising team. While they’re still technically donors, they also take on a new role in the organization, strengthening the nonprofit’s relationship with them.</div></div></div></div><div class=col-md-4><div class=iconBox><div class=media><div class=media-body><img alt="An advantage of peer-to-peer fundraising is that it allows nonprofits to raise funds in a natural way."class="img-responsive img-center"title="An advantage of peer-to-peer fundraising is that it allows nonprofits to raise funds in a natural way."src=images/nonprofits-raise-funds-natural-way-p2p-guide.png><h3 class=media-heading>2. Nonprofits Raise Funds in a Natural Way</h3><p>It’s easier and more natural to raise money and expand your donor based when you already have a mutual connection with your prospects (i.e., your existing donors). Peer-to-peer fundraising helps facilitate this organic fundraising process.</div></div></div></div><div class=col-md-4><div class=iconBox><div class=media><div class=media-body><img alt="While running a social fundraiser, nonprofits save money."class="img-responsive img-center"title="While running a social fundraiser, nonprofits save money."src=images/nonprofits-save-money-p2p-guide.png><h3 class=media-heading>3. Nonprofits Save Money</h3><p>Fundraising, in all of its forms, costs your organization something. Peer-to-peer fundraising helps minimize costs by putting supporters in the driver’s seat. When you send your supporters out to raise money on your behalf, your organization saves money.</div></div></div></div></div><div class=row><div class=col-md-4><div class=iconBox><div class=media><div class=media-body><img alt="A benefit of peer-to-peer fundraising is that fundraisers can own their individual involvement."class="img-responsive img-center"title="A benefit of peer-to-peer fundraising is that fundraisers can own their individual involvement."src=images/fundraisers-own-individual-involvement-p2p-guide.png><h3 class=media-heading>4. Fundraisers Can Own Individual Involvement</h3><p>Donors get to control how involved they want to be when you invite them to be part of the peer-to-peer campaign. When supporters can engage with your nonprofit in the ways they prefer, they’ll be more invested in your organization and cause.</div></div></div></div><div class=col-md-4><div class=iconBox><div class=media><div class=media-body><img alt="One positive of team fundraising is that fundraisers get to discuss worthy causes with friends."class="img-responsive img-center"title="One positive of team fundraising is that fundraisers get to discuss worthy causes with friends."src=images/fundraisers-discuss-worthy-causes-p2p-guide.png><h3 class=media-heading>5. Fundraisers Get to Discuss Worthy Causes with Friends</h3><p>With peer-to-peer fundraising, donors get to champion a project or cause they really care about and spread the work among their friends, family members, and coworkers. Supporters get the satisfaction of promoting a worthy cause and mission.</div></div></div></div><div class=col-md-4><div class=iconBox><div class=media><div class=media-body><img alt="During peer-to-peer campaigns, fundraisers get an inside look into how the nonprofit raises money."class="img-responsive img-center"title="During peer-to-peer campaigns, fundraisers get an inside look into how the nonprofit raises money."src=images/fundraisers-get-inside-look-p2p-guide.png><h3 class=media-heading>6. Fundraisers Get An Inside Look</h3><p>Most of your donors will have never participated in the fundraising side of asking for donations. They’ve given to noble causes, but they probably haven’t raised money for one. Peer-to-peer fundraising allows them to catch a glimpse of the other side of the fundraising curtain.</div></div></div></div></div></div></div></section><section class="content-area bg1 benefit-grey"style="position: relative;"data-btmspace=0 id=TOP><div class="av-extra-border-element border-extra-diagonal border-extra-diagonal-inverse diagonal-box-shadow"><div class=av-extra-border-outer><div class=av-extra-border-inner-grey style=background-color:#f09202;></div></div></div><div class=container><div class=promoBox><h2 class=section-title>The Top Peer-to-Peer Fundraising Tools</h2><div class=row><div class="col-md-6 col-sm-6"><article class="blog-item animated"data-fx=fadeInDown><div class=blog-thumbnail><a href=https://www.salsalabs.com/peer-to-peer-fundraising-software target=_blank> <img alt="Salsa has a great peer-to-peer platform."title="Salsa has a great peer-to-peer platform."class=desktop-view src=images/Salsa.jpg> </a><div class=view-page><a href=https://www.salsalabs.com/peer-to-peer-fundraising-software target=_blank> View Platform </a></div><div class=over-lay></div></div><div class=w_bg><div class=entry-meta><span class=entry-date> <a href=https://www.facebook.com/salsalabs/ target=_blank> <i class="fa fa-facebook"aria-hidden=true> </i> </a> </span><span class=entry-date> <a href=https://twitter.com/salsalabs target=_blank> <i class="fa fa-twitter"aria-hidden=true> </i> </a> </span></div><h4 class=entry-title><a href=https://www.salsalabs.com/peer-to-peer-fundraising-software target=_blank> Salsa </a></h4><p>Salsa’s peer-to-peer fundraising platform allows nonprofits’ fundraisers to create their own donation pages to send to friends and family members via email and social media websites.Their donation pages will still be branded with the organization’s template, but each one can be personalized by individual fundraisers.</div></article></div><div class="col-md-6 col-sm-6"><article class="blog-item animated"data-fx=fadeInDown><div class=blog-thumbnail><a href=https://fundly.com/ target=_blank> <img alt="Fundly is a leading peer-to-peer fundraising software."title="Fundly is a leading peer-to-peer fundraising software."class=desktop-view src=images/funded.png> </a><div class=view-page><a href=https://fundly.com/ target=_blank> View Platform </a></div><div class=over-lay></div></div><div class=w_bg><div class=entry-meta><span class=entry-date> <a href=https://www.facebook.com/Fundly/ target=_blank> <i class="fa fa-facebook"aria-hidden=true> </i> </a> </span><span class=entry-date> <a href=" https://twitter.com/fundly"target=_blank> <i class="fa fa-twitter"aria-hidden=true> </i> </a> </span></div><h4 class=entry-title><a href=https://fundly.com/ target=_blank> Fundly Pro </a></h4><p>Fundly is a crowdfunding platform for individuals that also offers a peer-to-peer fundraising platform for nonprofits. Charities can accept donations and enable fundraisers to form “teams.” Fundly also offers an optional VIP package that comes with onboarding webinars, goal-setting analysis, marketing and fundraising strategies, and more!</div></article></div></div><div class=row><div class="col-md-6 col-sm-6"><article class="blog-item animated"data-fx=fadeInDown><div class=blog-thumbnail><a href=" https://www.bonfire.com/"target=_blank> <img alt="Bonfire combines peer-to-peer fundraising with product fundraising."title="Bonfire combines peer-to-peer fundraising with product fundraising."class=desktop-view src=images/bonfire.png> </a><div class=view-page><a href=" https://www.bonfire.com/"target=_blank> View Platform </a></div><div class=over-lay></div></div><div class=w_bg><div class=entry-meta><span class=entry-date> <a href=" https://www.facebook.com/bonfire"target=_blank> <i class="fa fa-facebook"aria-hidden=true> </i> </a> </span><span class=entry-date> <a href=https://twitter.com/bonfire target=_blank> <i class="fa fa-twitter"aria-hidden=true> </i> </a> </span></div><h4 class=entry-title><a href=https://www.bonfire.com/ target=_blank> Bonfire </a></h4><p>Bonfire is a unique peer-to-peer fundraising platform that primarily focuses on helping nonprofit organizations sell t-shirts, sweatshirts, and tank tops to their fundraisers and participants. Organizations don’t have to purchase any of the products upfront, and Bonfire handles all of the inventory, making fundraising easy.</div></article></div></div></div></div></section><section class=bg1 id=GET-STARTED><div><div><div class=c_block><div class=col-md-7><h2 style="color: #fff;">Ready to get started?</h2><h2 style="display: inline; color: #fff;">Create your peer-to-peer campaign, or learn more.</h2></div><div class=col-md-5><a href=https://www.fundly.com target=_blank> <button class="btn get-started"type=button>Get started</button> </a><a href=/nonprofit-software-and-resources/peer-to-peer-fundraising-tools/> <button class="btn btn-default"style="background-color: #fff;"type=button>Review More Platforms</button> </a></div></div></div></div></section><section class="Events-area icon-section to-Peer-Fundraising"id=event><div class=container><div class=icon-display-box><h2>Events That Go With Peer-to-Peer Fundraising Campaigns</h2><div class=row><div class=icon-inner-1><div class="col-md-offset-1 col-md-2"><img alt=Walkathons class=img-responsive src=images/Walkathons.png title=Walkathons><h3>Walkathons</h3></div><div class=col-md-2><img alt="5K Races"title="5K Races"class=img-responsive src=images/5K-races.png><h3>5K Races</h3></div><div class=col-md-2><img alt="Cycling Events"title="Cycling Events"class=img-responsive src=images/CyclingEvents.png><h3>Cycling Events</h3></div><div class=col-md-2><img alt="Themed Races"title="Themed Races"class=img-responsive src=images/ThemedRaces.png><h3>Themed Races</h3></div><div class=col-md-2><img alt="Endurance Events"title="Endurance Events"class=img-responsive src=images/EnduranceRaces.png><h3>Endurance Events</h3></div></div></div></div></div></section><section class="content-area best"style="padding-bottom: 0px;"id=best><div class=bd-blue><div class=container><header class="page-header text-center"><h2 class=section-title>Best Practices for Successful Peer-to-Peer Fundraising</h2></header><div class=center_b><div class=h_full><div class=col-md-10><div class=iconBox><div class=media><div class=media-body><h4 class=media-heading>1. Be Creative</h4><div class="col-md-3 text-center"><img alt="Be creative when peer-to-peer fundraising."title="Be creative when peer-to-peer fundraising."src=images/be-creative-p2p-guide.png></div><div class=col-md-9><p>Your peer-to-peer fundraiser needs to stand out from the crowd and rise above the noise of other campaigns. The easiest way to do this is to flex your creative muscles and make your campaign as unique as possible. Find a platform that can be easily customized to your campaign’s particular needs and your donors’ preferences. Your organization is like no other; why should your campaign be like everyone else’s?</div></div></div></div></div></div><div class=h_full><div class=col-md-10><div class=iconBox><div class=media><div class=media-body><h4 class=media-heading>2. Tell a Story</h4><div class="col-md-3 text-center"><img alt="Tell a story during your team fundraising campaign."title="Tell a story during your team fundraising campaign."src=images/tell-story-p2p-guide.png></div><div class=col-md-9><p>The best way to gain a large peer-to-peer fundraising following is to tell a heartwarming story. Your donors want to hear about the good that your organization is doing; telling them a story can do that! If you’re trying to raise money for a particular person, family, or community, tell their story in your peer-to-peer fundraising campaign materials. The emotional tie will encourage people to give to the campaign.</div></div></div></div></div></div><div class=h_full><div class=col-md-10><div class=iconBox><div class=media><div class=media-body><h4 class=media-heading>3. Recruit the Right Supporters</h4><div class="col-md-3 text-center"><img alt="During your peer-to-peer campaign, recruit the right supporters."title="During your peer-to-peer campaign, recruit the right supporters."src=images/recruit-right-supporters-p2p-guide.png></div><div class=col-md-9><p>Your existing donor base is the best place to start when recruiting fundraisers to ask for donations on your behalf. However, the supporters you choose should have a strong connection to your organization and cause. Usually, your fundraisers will have given to and volunteered with your nonprofit in the recent past. These supporters can also be some of your biggest advocates or social media influences.</div></div></div></div></div></div><div class=h_full><div class=col-md-10><div class=iconBox><div class=media><div class=media-body><h4 class=media-heading>4. Provide Support</h4><div class="col-md-3 text-center"><img alt="Provide support to those who need it during your peer-to-peer fundraiser."title="Provide support to those who need it during your peer-to-peer fundraiser."src=images/provide-support-p2p-guide.png></div><div class=col-md-9><p>In all likelihood, most of your donors won’t be extremely experienced with fundraising. Therefore, it’s your nonprofit’s job to provide them with the support and training that will help them be successful fundraisers. This support might include email and social media templates, training videos, meetings for your local fundraisers, and a way to get in touch with your organization.</div></div></div></div></div></div><div class=h_full><div class=col-md-10><div class=iconBox><div class=media><div class=media-body><h4 class=media-heading>5. Recognize and Acknowledge</h4><div class="col-md-3 text-center"><img alt="Recognize and acknowledge your supporters during your peer-to-peer campaigns."title="Recognize and acknowledge your supporters during your peer-to-peer campaigns."src=images/recognize-acknowledge-p2p-guide.png></div><div class=col-md-9><p>Your donors are committed to helping your organization achieve its fundraising goals. In return, your nonprofit should recognize and acknowledge those supporters who meet and exceed the expectations. You should send personalized thank-yous to every fundraiser, but you can also publicly acknowledge them during your event.</div></div></div></div></div></div><div class=h_full><div class=col-md-10><div class=iconBox><div class=media><div class=media-body><h4 class=media-heading>6. Keep Tabs on Your Progress</h4><div class="col-md-3 text-center"><img alt="Keep tabs on your progress throughout your team fundraiser."title="Keep tabs on your progress throughout your team fundraiser."src=images/keep-tabs-progress-p2p-guide.png></div><div class=col-md-9><p>As with any other fundraising effort, you should keep track of your P2P campaign’s metrics. It’s crucial to measure and report your key performance indicators during and after the campaign. Make sure that you keep an eye on your retention and acquisition numbers as well as overall donor involvement and engagement.</div></div></div></div></div></div></div></div></div></section><section class="content-area bg1"id=camps><div class=container><header class="page-header text-center"><h2 class=section-title>Examples of Successful Peer-to-Peer Campaigns</h2></header><div class="row opening-desktop"><div class=col-md-3><h4 class=few>Two great success stories</h4><ul class="nav nav-pills nav-stacked"><li class=active><a data-toggle=tab href=#tab1> Sonoma County Wildfire - Help Families in Need </a><li><a data-toggle=tab href=#tab2> 6th Annual Realty Austin Habitat for Humanity Home Build </a></ul></div><div class=col-md-9><div class=tab-content><div class="tab-pane active fade in"id=tab1><div class=table-responsive><table><thead><tr><th><strong> $102, 297 </strong> <br> <small> U.S dollar raised </small><th>208 <br> <small> donors </small><th>  <br> <small>   </small><tbody><tr><td colspan=3><a href=javascript:void(0); target=_blank> <img alt="This Sonoma County Wildfire campaign was a successful fundraising campaign that offered peer-to-peer."title="This Sonoma County Wildfire campaign was a successful fundraising campaign that offered peer-to-peer."src=images/wildfire-fundraising.png> </a> <br> <br> <h4><a href=javascript:void(0); target=_blank> Sonoma County Wildfire - Help Families in Need </a></h4> <p>After the destructive wildfires in Northern California, this campaign was created to raise money to help low-income families recover from the disaster.</p></table></div></div><div class="tab-pane fade"id=tab2><div class=table-responsive><table><thead><tr><th><strong> $24,191 </strong> <br> <small> U.S dollar raised </small><th>106 <br> <small> donors </small><th>  <br> <small>   </small><tbody><tr><td colspan=3><a href=javascript:void(0); target=_blank> <img alt="The Austin Habitat for Humanity Home Build raised a lot of money using the peer-to-peer fundraising approach."title="The Austin Habitat for Humanity Home Build raised a lot of money using the peer-to-peer fundraising approach."src=images/austin-home-build-peer-to-peer-campaign.png> </a> <br> <br> <h4><a href=https://austinhabitat.fundly.com/6th-annual-realty-austin-habitat-for-humanity-home-build target=_blank> 6th Annual Realty Austin Habitat for Humanity Home Build </a></h4> <p>The Austin Home Build campaign took a peer-to-peer approach and team effort to raise nearly $25,000 to sponsor the construction of a new home.</p></table></div></div></div></div></div><div class=opening-mobile><div class=row><div class=col-sm-12><h4 class=text-center>Sonoma County Wildfire - Help Families in Need</h4><div><table><thead><tr><th><strong> $102, 297 </strong> <br> <small> U.S dollar raised </small><th>208 <br> <small> donors </small><th>  <br> <small>   </small><tbody><tr data-link=10-pluto-jobs-single.html><td colspan=3><a href=javascript:void(0); target=_blank> <img alt="This Sonoma County Wildfire campaign was a successful fundraising campaign that offered peer-to-peer."title="This Sonoma County Wildfire campaign was a successful fundraising campaign that offered peer-to-peer."src=images/sonoma-county-wildfire-peer-to-peer-campaign.png> </a> <br> <br> <h4><a href=javascript:void(0); target=_blank> Sonoma County Wildfire - Help Families in Need </a></h4> <p>After the destructive wildfires in Northern California, this campaign was created to raise money to help low-income families recover from the disaster.</p> </table></div></div><hr><div class=col-sm-12><h4 class=text-center>6th Annual Realty Austin Habitat for Humanity Home Build</h4><div><table><thead><tr><th><strong> $24,191 </strong> <br> <small> U.S dollar raised </small><th>106 <br> <small> donors </small><th>  <br> <small>   </small><tbody><tr data-link=10-pluto-jobs-single.html><td colspan=3><a href=https://austinhabitat.fundly.com/6th-annual-realty-austin-habitat-for-humanity-home-build target=_blank> <img alt="The Austin Habitat for Humanity Home Build raised a lot of money using the peer-to-peer fundraising approach."title="The Austin Habitat for Humanity Home Build raised a lot of money using the peer-to-peer fundraising approach."src=images/austin-home-build-peer-to-peer-campaign.png> </a> <br> <br> <h4><a target=https://austinhabitat.fundly.com/6th-annual-realty-austin-habitat-for-humanity-home-build> 6th Annual Realty Austin Habitat for Humanity Home Build </a></h4> <p>The Austin Home Build campaign took a peer-to-peer approach and team effort to raise nearly $25,000 to sponsor the construction of a new home.</p></table></div></div><hr></div></div></div></section><section class="content-area bg1"style="padding-bottom: 0;padding-top: 0;"id=resourse><div class=mason><div class=row><h2 class=section-title>ADDITIONAL RESOURCES</h2><ul class=value-props><li class=value-prop><a class=value-prop-link data-cta=home href=https://snowballfundraising.com/retain-donors-after-peer-to-peer-fundraiser/ target=_blank> <h3>Tips for Retaining Peer-to-Peer Donors</h3> <div class=description><p>Retaining peer-to-peer donors can be tricky. Luckily, we’ve got the resource you need! Check out this article to learn how you can keep P2P donors in your donor pool.</div> </a><li class=value-prop><a class=value-prop-link data-cta=home href=/nonprofit-software-and-resources/peer-to-peer-fundraising-tools/> <h3>Top Peer-to-Peer Fundraising Platforms</h3> <div class=description><p>If your nonprofit is ready to start your peer-to-peer fundraising campaign, look through this list of peer-to-peer platforms to find the one that works for your organization!</div> </a><li class=value-prop><a class=value-prop-link data-cta=home href=https://blog.fundly.com/walkathons/ target=_blank> <h3>How to Combine Peer-to-Peer Fundraising with Your Walkathon</h3> <div class=description><p>Check out this useful resource if you want to combine your upcoming walkathon (or other active event) with a peer-to-peer fundraising campaign.</div> </a></ul></div></div></section><section class="content-area brightText"style="background: #4a6fa5;"data-bg=images/texture.png><div class=container><header class=text-center><h1>Ready to raise money with peer-to-peer fundraising?</h1></header><div class=row><div class=col-md-12><blockquote class="clearfix animated ready"data-fx=fadeInLeft><div class="media author"><div class=media-body><a href=https://fundly.com target=_blank> <button class="btn btn-success"type=button>Launch Your Campaign Today</button> </a></div></div></blockquote></div></div></div></section><footer><div class="container mainfooter"><div class=row><aside class="col-md-4 col-sm-4 widget"><h1 class=widget-title>Double the Donation</h1><ul class=list-unstyled><li><a href=/about-us/> About Us </a><li><a href=/contact-us/> Contact Us </a><li><a href=/schedule-demo/> Attend our Daily Demo </a><li><a href=/our-customers/> Our Customers </a><li><a href=/matching-gift-database/> Our Database </a><li><a href=/partners/> Partners </a><li><a href=/additional-services/> Additional Services </a><li><a href=/portal/kb rel=noopener target=_blank> Common Questions </a></ul></aside><aside class="col-md-4 col-sm-4 widget"><h1 class=widget-title>Resources</h1><ul class=list-unstyled><li><a href=/matching-grant-resources/matching-gift-information/> Matching Gift Basics </a><li><a href=/matching-grant-resources/volunteer-grant-basics/> Volunteer Grant Basics </a><li><a href=/matching-grant-resources/list-matching-gifts-companies/> Top Matching Gift Companies </a><li><a href=/matching-grant-resources/list-volunteer-grant-companies/> Top Volunteer Grant Companies </a><li><a href=/marketing-matching-gifts/> Matching Gift Marketing Materials </a></ul></aside><aside class="col-md-4 col-sm-4 widget"><h1 class=widget-title>Stay In Touch</h1><ul class=list-unstyled><li><a href=/blog/> Read our Blog </a><li><a href=http://doublethedonation.us4.list-manage1.com/subscribe?u=51dde4ffbf4849e82ae5bb7d7&id=c319dc1290> Subscribe to our Newsletter </a><li><a href=https://twitter.com/2xdonations target=_blank> Twitter </a><li><a href=https://facebook.com/doublethedonation target=_blank> Facebook </a><li><a href=http://www.linkedin.com/company/double-the-donation target=_blank> LinkedIn </a><li><a href=https://plus.google.com/u/0/100478033446048185478/posts target=_blank> Google+ </a></ul></aside></div></div></footer><div class=copyright><div class=container><p>© Copyright 2017 - Double the Donation</div></div></div><a href=# id=toTop> <i class="fa fa-angle-up"> </i> </a><script src=js/jquery.min.js></script><script src=js/bootstrap.min.js></script><script src=js/script.js></script><script src=js/detectmobilebrowser.js></script><script src=js/gmap3.min.js></script><script src=js/jquery.appear.js></script><script src=js/jquery.isotope.min.js></script><script src=js/jquery.ba-bbq.min.js></script><script src=js/jquery.countTo.js></script><script src=js/jquery.fitvids.js></script><script src=js/jquery.flexslider-min.js></script><script src=js/jquery.magnific-popup.min.js></script><script src=js/jquery.mb.YTPlayer.js></script><script src=js/jquery.placeholder.min.js></script><script src=js/retina-1.1.0.min.js></script><script src=js/timeline/js/storyjs-embed.js></script><script src=js/main.js></script><script src=js/less.min.js></script><script>/* <![CDATA[ */
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