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      mktoFormConfig.podId = '//app-sj26.marketo.com';
      mktoFormConfig.munchkinId = '293-AOQ-024';
      mktoFormConfig.formIds = mktoFormList;</script><div id=iframe_area></div></div></div><div class="container header-single-wrap"><a class=all-posts-link href=https://www.lever.co/blog> ALL POSTS </a><h1 class="entry-title single-title">Master Selling in Recruiting with Our New Cheat Sheet</h1></div></div><div class="content-wrap container container--medium single-content-wrap"><div class=content-sidebar><div class=author-sidebar><div class=author-detail><div class=author-label>written by</div><div class=avatar-wrap><img alt="Maya Humes"data-lazy-src=https://www.lever.co/wp-content/uploads/2019/03/linked_image_-48x48.jpg src=data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E><noscript><img alt="Maya Humes"src=https://www.lever.co/wp-content/uploads/2019/03/linked_image_-48x48.jpg></noscript></div><div class=author-wrap><div class=author-name><span class="author vcard"> <a class="url fn n"href=https://www.lever.co/author/maya-humes/> Maya Humes </a> </span></div><div class=author-description>Content Marketing Manager</div></div></div></div><div class=postdate-sidebar><div class=postdate-title>published</div><div class=postdate-date>8/31/16 7:30 AM</div></div><div class=category-sidebar><div class=cat-links><div class=cat-links__lable>Category</div><span class=cat-links__content> <a rel="category tag"href=https://www.lever.co/category/recruitment-process/> Recruitment process </a> <a rel="category tag"href=https://www.lever.co/category/sourcing-nurture/> Sourcing & Nurture </a> </span></div></div><div class=addthis_sharing><div class=addthis_sharing_title>share</div><div class=addthis_sharing__wrap><div class=addthis_sharing_toolbox></div><div class=addthis_counter></div></div></div></div><div class=entry-content><p><span style="font-weight: 400;"> <img alt=mastersellinginrecruiting.jpg data-lazy-src=/wp-content/uploads/2019/04/mastersellinginrecruiting.jpg height=369 src=data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20553%20369'%3E%3C/svg%3E width=553> <noscript><img alt=mastersellinginrecruiting.jpg height=369 src=/wp-content/uploads/2019/04/mastersellinginrecruiting.jpg width=553></noscript> </span><p><span style="font-weight: 400;"> Sales representatives aren’t the only ones who strap on their selling hats to meet their goals. Whether you’re convincing a friend to accompany you to a concert, persuading a colleague to join your basketball league, or launching a partnership with a new company, a fundamental ability to sell comes in handy. And if you’re a recruiter, that skill is more than handy. It’s essential.   </span><p><span id=more-6469> </span><p> <p><span style="font-weight: 400;"> In all likelihood, your candidate wants to dazzle you throughout their interview process. They want to walk out of every interview knowing that they put their absolute best self forward. But the truth is, they want to be dazzled too. They’re making a life-altering decision about who they want to spend most of their waking hours with, and they want to be absolutely certain that your team is the right group of people. As you collect feedback from interviewers and deliberate with your hiring manager throughout the <a rel="noopener noreferrer"href=/recruiting-resources/recruitment-process target=_blank> recruitment process </a> , your candidates are consulting with their relatives and seeking advice from former co-workers. If you don’t treat recruiting like a two-way street and put your best foot forward, you’re going to lose in all of those conversations. </span><p> <p><span style="font-weight: 400;"> At each stage of the interview process, selling your opportunity to candidates will look a little bit different. During the sourcing phase, it might mean that you send your candidate a personalized message. As you interview your candidate, it could mean that you create an experience that is truly reflective of what it’s like to work at your company. And perhaps even after you’ve delivered your offer, you may decide to schedule a dinner between your candidate and one of your company’s founders. </span><p> <p><span style="font-weight: 400;"> With that in mind, we’re excited to present advice from ten talent leaders who have done their fair share of selling in recruiting. We divided their ten selling tips into five stages: <a rel="noopener noreferrer"href=/recruiting-resources/candidate-sourcing-strategies target=_blank> sourcing </a> , interviewing, candidate experience, closing, and onboarding. Download our cheat sheet, and you’ll see how the experts give candidates an unforgettable interview experience.  </span><p> <p><span style="color: #00a1dc;"> <a style="color: #00a1dc;"href=/recruiting-resources/cheat-sheet-always-be-selling> <span style="font-weight: 400;"> It’s time to adopt the “always be selling” mentality and win over the candidates you want. </span> </a> </span></div></div><div class=blog-related-posts><div class=related-posts-wrapper><h4>Further reading</h4><div class=related-posts><div class="related-posts__item related-post"><div class="related-post__image rocket-lazyload"data-bg=https://www.lever.co/wp-content/uploads/2020/11/Diverse-Candidate-Pipeline.jpg></div><div class=related-post__content><h3 class=related-post__title><a href=https://www.lever.co/blog/15-ways-to-build-a-more-diverse-talent-pipeline/> 15 Ways to Build a More Diverse Talent Pipeline </a></h3><div class=related-post__body>Diversity, equity, and inclusion are top of mind for many executives and talent professionals. We’re making progress, but there is still much work to be done. Women and people of color are underrepresented in leadership positions, certain job categories, and...</div><a class=link-more href=https://www.lever.co/blog/15-ways-to-build-a-more-diverse-talent-pipeline/> Read more </a></div></div><div class="related-posts__item related-post"><div class="related-post__image rocket-lazyload"data-bg=https://www.lever.co/wp-content/uploads/2020/10/Blog-Fall-Release-Thumbnail-1024x575-OptA_1.png></div><div class=related-post__content><h3 class=related-post__title><a href=https://www.lever.co/blog/levers-fall-release-visual-insights-preview-and-expanding-partner-ecosystem/> Lever’s Fall Release: Visual Insights Preview and Expanding Partner Ecosystem </a></h3><div class=related-post__body>With this release, Lever is announcing a host of upgrades to help as recruiting organizations plan to enter 2021 with more predictability and sustainability in mind. We know that many companies have experienced much uncertainty over the course of this...</div><a class=link-more href=https://www.lever.co/blog/levers-fall-release-visual-insights-preview-and-expanding-partner-ecosystem/> Read more </a></div></div><div class="related-posts__item related-post"><div class="related-post__image rocket-lazyload"data-bg=https://www.lever.co/wp-content/uploads/2020/09/Recruiting-Tips-and-Remote-Playbook.jpg></div><div class=related-post__content><h3 class=related-post__title><a href=https://www.lever.co/blog/5-ways-recruitment-teams-are-in-it-together/> 5 Ways Recruitment Teams Are ‘In It Together’ </a></h3><div class=related-post__body>In the midst of disruption and uncertain times, it sometimes feels like we are alone, adrift at sea, with no horizon in sight. We may feel rudderless, optionless, hopeless, but the truth is, we don’t have to be. 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