<!doctypehtml><html lang=en><link as=script href=https://z.moatads.com/entrepreneurheader80032136674/moatheader.js rel=preload><link href=https://mb.moatads.com rel=preconnect><script>// Only load funding choices if we are in a new session
if (!(sessionStorage['ccpaInteracted']) || sessionStorage.getItem("ccpaInteracted" == '')) {
(function(){/*

 Copyright The Closure Library Authors.
 SPDX-License-Identifier: Apache-2.0
*/
'use strict';var g=function(a){var b=0;return function(){return b<a.length?{done:!1,value:a[b++]}:{done:!0}}},l=this||self,m=/^[\w+/_-]+[=]{0,2}$/,p=null,q=function(){},r=function(a){var b=typeof a;if("object"==b)if(a){if(a instanceof Array)return"array";if(a instanceof Object)return b;var c=Object.prototype.toString.call(a);if("[object Window]"==c)return"object";if("[object Array]"==c||"number"==typeof a.length&&"undefined"!=typeof a.splice&&"undefined"!=typeof a.propertyIsEnumerable&&!a.propertyIsEnumerable("splice"))return"array";
if("[object Function]"==c||"undefined"!=typeof a.call&&"undefined"!=typeof a.propertyIsEnumerable&&!a.propertyIsEnumerable("call"))return"function"}else return"null";else if("function"==b&&"undefined"==typeof a.call)return"object";return b},u=function(a,b){function c(){}c.prototype=b.prototype;a.prototype=new c;a.prototype.constructor=a};var v=function(a,b){Object.defineProperty(l,a,{configurable:!1,get:function(){return b},set:q})};var y=function(a,b){this.b=a===w&&b||"";this.a=x},x={},w={};var aa=function(a,b){a.src=b instanceof y&&b.constructor===y&&b.a===x?b.b:"type_error:TrustedResourceUrl";if(null===p)b:{b=l.document;if((b=b.querySelector&&b.querySelector("script[nonce]"))&&(b=b.nonce||b.getAttribute("nonce"))&&m.test(b)){p=b;break b}p=""}b=p;b&&a.setAttribute("nonce",b)};var z=function(){return Math.floor(2147483648*Math.random()).toString(36)+Math.abs(Math.floor(2147483648*Math.random())^+new Date).toString(36)};var A=function(a,b){b=String(b);"application/xhtml+xml"===a.contentType&&(b=b.toLowerCase());return a.createElement(b)},B=function(a){this.a=a||l.document||document};B.prototype.appendChild=function(a,b){a.appendChild(b)};var C=function(a,b,c,d,e,f){try{var k=a.a,h=A(a.a,"SCRIPT");h.async=!0;aa(h,b);k.head.appendChild(h);h.addEventListener("load",function(){e();d&&k.head.removeChild(h)});h.addEventListener("error",function(){0<c?C(a,b,c-1,d,e,f):(d&&k.head.removeChild(h),f())})}catch(n){f()}};var ba=l.atob("aHR0cHM6Ly93d3cuZ3N0YXRpYy5jb20vaW1hZ2VzL2ljb25zL21hdGVyaWFsL3N5c3RlbS8xeC93YXJuaW5nX2FtYmVyXzI0ZHAucG5n"),ca=l.atob("WW91IGFyZSBzZWVpbmcgdGhpcyBtZXNzYWdlIGJlY2F1c2UgYWQgb3Igc2NyaXB0IGJsb2NraW5nIHNvZnR3YXJlIGlzIGludGVyZmVyaW5nIHdpdGggdGhpcyBwYWdlLg=="),da=l.atob("RGlzYWJsZSBhbnkgYWQgb3Igc2NyaXB0IGJsb2NraW5nIHNvZnR3YXJlLCB0aGVuIHJlbG9hZCB0aGlzIHBhZ2Uu"),ea=function(a,b,c){this.b=a;this.f=new B(this.b);this.a=null;this.c=[];this.g=!1;this.i=b;this.h=c},F=function(a){if(a.b.body&&!a.g){var b=
function(){D(a);l.setTimeout(function(){return E(a,3)},50)};C(a.f,a.i,2,!0,function(){l[a.h]||b()},b);a.g=!0}},D=function(a){for(var b=G(1,5),c=0;c<b;c++){var d=H(a);a.b.body.appendChild(d);a.c.push(d)}b=H(a);b.style.bottom="0";b.style.left="0";b.style.position="fixed";b.style.width=G(100,110).toString()+"%";b.style.zIndex=G(2147483544,2147483644).toString();b.style["background-color"]=I(249,259,242,252,219,229);b.style["box-shadow"]="0 0 12px #888";b.style.color=I(0,10,0,10,0,10);b.style.display=
"flex";b.style["justify-content"]="center";b.style["font-family"]="Roboto, Arial";c=H(a);c.style.width=G(80,85).toString()+"%";c.style.maxWidth=G(750,775).toString()+"px";c.style.margin="24px";c.style.display="flex";c.style["align-items"]="flex-start";c.style["justify-content"]="center";d=A(a.f.a,"IMG");d.className=z();d.src=ba;d.style.height="24px";d.style.width="24px";d.style["padding-right"]="16px";var e=H(a),f=H(a);f.style["font-weight"]="bold";f.textContent=ca;var k=H(a);k.textContent=da;J(a,
e,f);J(a,e,k);J(a,c,d);J(a,c,e);J(a,b,c);a.a=b;a.b.body.appendChild(a.a);b=G(1,5);for(c=0;c<b;c++)d=H(a),a.b.body.appendChild(d),a.c.push(d)},J=function(a,b,c){for(var d=G(1,5),e=0;e<d;e++){var f=H(a);b.appendChild(f)}b.appendChild(c);c=G(1,5);for(d=0;d<c;d++)e=H(a),b.appendChild(e)},G=function(a,b){return Math.floor(a+Math.random()*(b-a))},I=function(a,b,c,d,e,f){return"rgb("+G(Math.max(a,0),Math.min(b,255)).toString()+","+G(Math.max(c,0),Math.min(d,255)).toString()+","+G(Math.max(e,0),Math.min(f,
255)).toString()+")"},H=function(a){a=A(a.f.a,"DIV");a.className=z();return a},E=function(a,b){0>=b||null!=a.a&&0!=a.a.offsetHeight&&0!=a.a.offsetWidth||(fa(a),D(a),l.setTimeout(function(){return E(a,b-1)},50))},fa=function(a){var b=a.c;var c="undefined"!=typeof Symbol&&Symbol.iterator&&b[Symbol.iterator];b=c?c.call(b):{next:g(b)};for(c=b.next();!c.done;c=b.next())(c=c.value)&&c.parentNode&&c.parentNode.removeChild(c);a.c=[];(b=a.a)&&b.parentNode&&b.parentNode.removeChild(b);a.a=null};var ia=function(a,b,c,d,e){var f=ha(c),k=function(n){n.appendChild(f);l.setTimeout(function(){f?(0!==f.offsetHeight&&0!==f.offsetWidth?b():a(),f.parentNode&&f.parentNode.removeChild(f)):a()},d)},h=function(n){document.body?k(document.body):0<n?l.setTimeout(function(){h(n-1)},e):b()};h(3)},ha=function(a){var b=document.createElement("div");b.className=a;b.style.width="1px";b.style.height="1px";b.style.position="absolute";b.style.left="-10000px";b.style.top="-10000px";b.style.zIndex="-10000";return b};var K={},L=null;var M=function(){},N="function"==typeof Uint8Array,O=function(a,b){a.b=null;b||(b=[]);a.j=void 0;a.f=-1;a.a=b;a:{if(b=a.a.length){--b;var c=a.a[b];if(!(null===c||"object"!=typeof c||Array.isArray(c)||N&&c instanceof Uint8Array)){a.g=b-a.f;a.c=c;break a}}a.g=Number.MAX_VALUE}a.i={}},P=[],Q=function(a,b){if(b<a.g){b+=a.f;var c=a.a[b];return c===P?a.a[b]=[]:c}if(a.c)return c=a.c[b],c===P?a.c[b]=[]:c},R=function(a,b,c){a.b||(a.b={});if(!a.b[c]){var d=Q(a,c);d&&(a.b[c]=new b(d))}return a.b[c]};
M.prototype.h=N?function(){var a=Uint8Array.prototype.toJSON;Uint8Array.prototype.toJSON=function(){var b;void 0===b&&(b=0);if(!L){L={};for(var c="ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789".split(""),d=["+/=","+/","-_=","-_.","-_"],e=0;5>e;e++){var f=c.concat(d[e].split(""));K[e]=f;for(var k=0;k<f.length;k++){var h=f[k];void 0===L[h]&&(L[h]=k)}}}b=K[b];c=[];for(d=0;d<this.length;d+=3){var n=this[d],t=(e=d+1<this.length)?this[d+1]:0;h=(f=d+2<this.length)?this[d+2]:0;k=n>>2;n=(n&
3)<<4|t>>4;t=(t&15)<<2|h>>6;h&=63;f||(h=64,e||(t=64));c.push(b[k],b[n],b[t]||"",b[h]||"")}return c.join("")};try{return JSON.stringify(this.a&&this.a,S)}finally{Uint8Array.prototype.toJSON=a}}:function(){return JSON.stringify(this.a&&this.a,S)};var S=function(a,b){return"number"!==typeof b||!isNaN(b)&&Infinity!==b&&-Infinity!==b?b:String(b)};M.prototype.toString=function(){return this.a.toString()};var T=function(a){O(this,a)};u(T,M);var U=function(a){O(this,a)};u(U,M);var ja=function(a,b){this.c=new B(a);var c=R(b,T,5);c=new y(w,Q(c,4)||"");this.b=new ea(a,c,Q(b,4));this.a=b},ka=function(a,b,c,d){b=new T(b?JSON.parse(b):null);b=new y(w,Q(b,4)||"");C(a.c,b,3,!1,c,function(){ia(function(){F(a.b);d(!1)},function(){d(!0)},Q(a.a,2),Q(a.a,3),Q(a.a,1))})};var la=function(a,b){V(a,"internal_api_load_with_sb",function(c,d,e){ka(b,c,d,e)});V(a,"internal_api_sb",function(){F(b.b)})},V=function(a,b,c){a=l.btoa(a+b);v(a,c)},W=function(a,b,c){for(var d=[],e=2;e<arguments.length;++e)d[e-2]=arguments[e];e=l.btoa(a+b);e=l[e];if("function"==r(e))e.apply(null,d);else throw Error("API not exported.");};var X=function(a){O(this,a)};u(X,M);var Y=function(a){this.h=window;this.a=a;this.b=Q(this.a,1);this.f=R(this.a,T,2);this.g=R(this.a,U,3);this.c=!1};Y.prototype.start=function(){ma();var a=new ja(this.h.document,this.g);la(this.b,a);na(this)};
var ma=function(){var a=function(){if(!l.frames.googlefcPresent)if(document.body){var b=document.createElement("iframe");b.style.display="none";b.style.width="0px";b.style.height="0px";b.style.border="none";b.style.zIndex="-1000";b.style.left="-1000px";b.style.top="-1000px";b.name="googlefcPresent";document.body.appendChild(b)}else l.setTimeout(a,5)};a()},na=function(a){var b=Date.now();W(a.b,"internal_api_load_with_sb",a.f.h(),function(){var c;var d=a.b,e=l[l.btoa(d+"loader_js")];if(e){e=l.atob(e);
e=parseInt(e,10);d=l.btoa(d+"loader_js").split(".");var f=l;d[0]in f||"undefined"==typeof f.execScript||f.execScript("var "+d[0]);for(;d.length&&(c=d.shift());)d.length?f[c]&&f[c]!==Object.prototype[c]?f=f[c]:f=f[c]={}:f[c]=null;c=Math.abs(b-e);c=1728E5>c?0:c}else c=-1;0!=c&&(W(a.b,"internal_api_sb"),Z(a,Q(a.a,6)))},function(c){Z(a,c?Q(a.a,4):Q(a.a,5))})},Z=function(a,b){a.c||(a.c=!0,a=new l.XMLHttpRequest,a.open("GET",b,!0),a.send())};(function(a,b){l[a]=function(c){for(var d=[],e=0;e<arguments.length;++e)d[e-0]=arguments[e];l[a]=q;b.apply(null,d)}})("__d3lUW8vwsKlB__",function(a){"function"==typeof window.atob&&(a=window.atob(a),a=new X(a?JSON.parse(a):null),(new Y(a)).start())});}).call(this);

window.__d3lUW8vwsKlB__("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");
}</script><script>/* Wait for ccpa bar to load. Hide it after interacting */
	var load = function () {
		let ccpa = document.getElementsByClassName('fc-ccpa-root')[0];
		
		if (ccpa) {
			if (sessionStorage.getItem("ccpaInteracted") === '1') {
				ccpa.setAttribute('style', 'left:-100% !important');
			}
			else {
				ccpa.addEventListener('click', function(e) {
					ccpa.setAttribute('style', 'left:-100% !important');
					sessionStorage.setItem("ccpaInteracted", "1");
				});
			}
		}

	}
	
	waitForElementToDisplay(".fc-ccpa-root", load, 1000, 9000);
	
	function waitForElementToDisplay(selector, callback, checkFrequencyInMs, timeoutInMs) {
		var startTimeInMs = Date.now();
		(function loopSearch() {
			if (document.querySelector(selector) != null) {
				callback();
				return;
			}
			else {
				setTimeout(function () {
					if (timeoutInMs && Date.now() - startTimeInMs > timeoutInMs)
						return;
					
					loopSearch();
				}, checkFrequencyInMs);
			}
		})();
	}</script><title>
   Public Relations Definition - Entrepreneur Small Business Encyclopedia
  </title><meta content="text/html; charset=utf-8"http-equiv=Content-type><link href=https://assets.entrepreneur.com rel=preconnect><link href=https://assets.entrepreneur.com rel=dns-prefetch><link href=https://fonts.gstatic.com/ rel=preconnect><meta content="Copyright 2021 Entrepreneur Media, Inc. All rights reserved."name=copyright><meta content=IE=edge http-equiv=X-UA-Compatible><script>(window.NREUM||(NREUM={})).loader_config={xpid:"XAQPWVZADgcDVVdQ",licenseKey:"0ed0f24c15",applicationID:"643162"};window.NREUM||(NREUM={}),__nr_require=function(t,e,n){function r(n){if(!e[n]){var i=e[n]={exports:{}};t[n][0].call(i.exports,function(e){var i=t[n][1][e];return r(i||e)},i,i.exports)}return e[n].exports}if("function"==typeof __nr_require)return __nr_require;for(var i=0;i<n.length;i++)r(n[i]);return r}({1:[function(t,e,n){function r(t){try{s.console&&console.log(t)}catch(e){}}var i,o=t("ee"),a=t(25),s={};try{i=localStorage.getItem("__nr_flags").split(","),console&&"function"==typeof console.log&&(s.console=!0,i.indexOf("dev")!==-1&&(s.dev=!0),i.indexOf("nr_dev")!==-1&&(s.nrDev=!0))}catch(c){}s.nrDev&&o.on("internal-error",function(t){r(t.stack)}),s.dev&&o.on("fn-err",function(t,e,n){r(n.stack)}),s.dev&&(r("NR AGENT IN DEVELOPMENT MODE"),r("flags: "+a(s,function(t,e){return t}).join(", ")))},{}],2:[function(t,e,n){function r(t,e,n,r,s){try{p?p-=1:i(s||new UncaughtException(t,e,n),!0)}catch(f){try{o("ierr",[f,c.now(),!0])}catch(d){}}return"function"==typeof u&&u.apply(this,a(arguments))}function UncaughtException(t,e,n){this.message=t||"Uncaught error with no additional information",this.sourceURL=e,this.line=n}function i(t,e){var n=e?null:c.now();o("err",[t,n])}var o=t("handle"),a=t(26),s=t("ee"),c=t("loader"),f=t("gos"),u=window.onerror,d=!1,l="nr@seenError";if(!c.disabled){var p=0;c.features.err=!0,t(1),window.onerror=r;try{throw new Error}catch(h){"stack"in h&&(t(9),t(8),"addEventListener"in window&&t(5),c.xhrWrappable&&t(10),d=!0)}s.on("fn-start",function(t,e,n){d&&(p+=1)}),s.on("fn-err",function(t,e,n){d&&!n[l]&&(f(n,l,function(){return!0}),this.thrown=!0,i(n))}),s.on("fn-end",function(){d&&!this.thrown&&p>0&&(p-=1)}),s.on("internal-error",function(t){o("ierr",[t,c.now(),!0])})}},{}],3:[function(t,e,n){var r=t("loader");r.disabled||(r.features.ins=!0)},{}],4:[function(t,e,n){function r(t){}if(window.performance&&window.performance.timing&&window.performance.getEntriesByType){var i=t("ee"),o=t("handle"),a=t(9),s=t(8),c="learResourceTimings",f="addEventListener",u="resourcetimingbufferfull",d="bstResource",l="resource",p="-start",h="-end",m="fn"+p,w="fn"+h,v="bstTimer",g="pushState",y=t("loader");if(!y.disabled){y.features.stn=!0,t(7),"addEventListener"in window&&t(5);var x=NREUM.o.EV;i.on(m,function(t,e){var n=t[0];n instanceof x&&(this.bstStart=y.now())}),i.on(w,function(t,e){var n=t[0];n instanceof x&&o("bst",[n,e,this.bstStart,y.now()])}),a.on(m,function(t,e,n){this.bstStart=y.now(),this.bstType=n}),a.on(w,function(t,e){o(v,[e,this.bstStart,y.now(),this.bstType])}),s.on(m,function(){this.bstStart=y.now()}),s.on(w,function(t,e){o(v,[e,this.bstStart,y.now(),"requestAnimationFrame"])}),i.on(g+p,function(t){this.time=y.now(),this.startPath=location.pathname+location.hash}),i.on(g+h,function(t){o("bstHist",[location.pathname+location.hash,this.startPath,this.time])}),f in window.performance&&(window.performance["c"+c]?window.performance[f](u,function(t){o(d,[window.performance.getEntriesByType(l)]),window.performance["c"+c]()},!1):window.performance[f]("webkit"+u,function(t){o(d,[window.performance.getEntriesByType(l)]),window.performance["webkitC"+c]()},!1)),document[f]("scroll",r,{passive:!0}),document[f]("keypress",r,!1),document[f]("click",r,!1)}}},{}],5:[function(t,e,n){function r(t){for(var e=t;e&&!e.hasOwnProperty(u);)e=Object.getPrototypeOf(e);e&&i(e)}function i(t){s.inPlace(t,[u,d],"-",o)}function o(t,e){return t[1]}var a=t("ee").get("events"),s=t("wrap-function")(a,!0),c=t("gos"),f=XMLHttpRequest,u="addEventListener",d="removeEventListener";e.exports=a,"getPrototypeOf"in Object?(r(document),r(window),r(f.prototype)):f.prototype.hasOwnProperty(u)&&(i(window),i(f.prototype)),a.on(u+"-start",function(t,e){var n=t[1],r=c(n,"nr@wrapped",function(){function t(){if("function"==typeof n.handleEvent)return n.handleEvent.apply(n,arguments)}var e={object:t,"function":n}[typeof n];return e?s(e,"fn-",null,e.name||"anonymous"):n});this.wrapped=t[1]=r}),a.on(d+"-start",function(t){t[1]=this.wrapped||t[1]})},{}],6:[function(t,e,n){function r(t,e,n){var r=t[e];"function"==typeof r&&(t[e]=function(){var t=o(arguments),e={};i.emit(n+"before-start",[t],e);var a;e[m]&&e[m].dt&&(a=e[m].dt);var s=r.apply(this,t);return i.emit(n+"start",[t,a],s),s.then(function(t){return i.emit(n+"end",[null,t],s),t},function(t){throw i.emit(n+"end",[t],s),t})})}var i=t("ee").get("fetch"),o=t(26),a=t(25);e.exports=i;var s=window,c="fetch-",f=c+"body-",u=["arrayBuffer","blob","json","text","formData"],d=s.Request,l=s.Response,p=s.fetch,h="prototype",m="nr@context";d&&l&&p&&(a(u,function(t,e){r(d[h],e,f),r(l[h],e,f)}),r(s,"fetch",c),i.on(c+"end",function(t,e){var n=this;if(e){var r=e.headers.get("content-length");null!==r&&(n.rxSize=r),i.emit(c+"done",[null,e],n)}else i.emit(c+"done",[t],n)}))},{}],7:[function(t,e,n){var r=t("ee").get("history"),i=t("wrap-function")(r);e.exports=r;var o=window.history&&window.history.constructor&&window.history.constructor.prototype,a=window.history;o&&o.pushState&&o.replaceState&&(a=o),i.inPlace(a,["pushState","replaceState"],"-")},{}],8:[function(t,e,n){var r=t("ee").get("raf"),i=t("wrap-function")(r),o="equestAnimationFrame";e.exports=r,i.inPlace(window,["r"+o,"mozR"+o,"webkitR"+o,"msR"+o],"raf-"),r.on("raf-start",function(t){t[0]=i(t[0],"fn-")})},{}],9:[function(t,e,n){function r(t,e,n){t[0]=a(t[0],"fn-",null,n)}function i(t,e,n){this.method=n,this.timerDuration=isNaN(t[1])?0:+t[1],t[0]=a(t[0],"fn-",this,n)}var o=t("ee").get("timer"),a=t("wrap-function")(o),s="setTimeout",c="setInterval",f="clearTimeout",u="-start",d="-";e.exports=o,a.inPlace(window,[s,"setImmediate"],s+d),a.inPlace(window,[c],c+d),a.inPlace(window,[f,"clearImmediate"],f+d),o.on(c+u,r),o.on(s+u,i)},{}],10:[function(t,e,n){function r(t,e){d.inPlace(e,["onreadystatechange"],"fn-",s)}function i(){var t=this,e=u.context(t);t.readyState>3&&!e.resolved&&(e.resolved=!0,u.emit("xhr-resolved",[],t)),d.inPlace(t,g,"fn-",s)}function o(t){y.push(t),h&&(b?b.then(a):w?w(a):(E=-E,R.data=E))}function a(){for(var t=0;t<y.length;t++)r([],y[t]);y.length&&(y=[])}function s(t,e){return e}function c(t,e){for(var n in t)e[n]=t[n];return e}t(5);var f=t("ee"),u=f.get("xhr"),d=t("wrap-function")(u),l=NREUM.o,p=l.XHR,h=l.MO,m=l.PR,w=l.SI,v="readystatechange",g=["onload","onerror","onabort","onloadstart","onloadend","onprogress","ontimeout"],y=[];e.exports=u;var x=window.XMLHttpRequest=function(t){var e=new p(t);try{u.emit("new-xhr",[e],e),e.addEventListener(v,i,!1)}catch(n){try{u.emit("internal-error",[n])}catch(r){}}return e};if(c(p,x),x.prototype=p.prototype,d.inPlace(x.prototype,["open","send"],"-xhr-",s),u.on("send-xhr-start",function(t,e){r(t,e),o(e)}),u.on("open-xhr-start",r),h){var b=m&&m.resolve();if(!w&&!m){var E=1,R=document.createTextNode(E);new h(a).observe(R,{characterData:!0})}}else f.on("fn-end",function(t){t[0]&&t[0].type===v||a()})},{}],11:[function(t,e,n){function r(t){if(!s(t))return null;var e=window.NREUM;if(!e.loader_config)return null;var n=(e.loader_config.accountID||"").toString()||null,r=(e.loader_config.agentID||"").toString()||null,f=(e.loader_config.trustKey||"").toString()||null;if(!n||!r)return null;var h=p.generateSpanId(),m=p.generateTraceId(),w=Date.now(),v={spanId:h,traceId:m,timestamp:w};return(t.sameOrigin||c(t)&&l())&&(v.traceContextParentHeader=i(h,m),v.traceContextStateHeader=o(h,w,n,r,f)),(t.sameOrigin&&!u()||!t.sameOrigin&&c(t)&&d())&&(v.newrelicHeader=a(h,m,w,n,r,f)),v}function i(t,e){return"00-"+e+"-"+t+"-01"}function o(t,e,n,r,i){var o=0,a="",s=1,c="",f="";return i+"@nr="+o+"-"+s+"-"+n+"-"+r+"-"+t+"-"+a+"-"+c+"-"+f+"-"+e}function a(t,e,n,r,i,o){var a="btoa"in window&&"function"==typeof window.btoa;if(!a)return null;var s={v:[0,1],d:{ty:"Browser",ac:r,ap:i,id:t,tr:e,ti:n}};return o&&r!==o&&(s.d.tk=o),btoa(JSON.stringify(s))}function s(t){return f()&&c(t)}function c(t){var e=!1,n={};if("init"in NREUM&&"distributed_tracing"in NREUM.init&&(n=NREUM.init.distributed_tracing),t.sameOrigin)e=!0;else if(n.allowed_origins instanceof Array)for(var r=0;r<n.allowed_origins.length;r++){var i=h(n.allowed_origins[r]);if(t.hostname===i.hostname&&t.protocol===i.protocol&&t.port===i.port){e=!0;break}}return e}function f(){return"init"in NREUM&&"distributed_tracing"in NREUM.init&&!!NREUM.init.distributed_tracing.enabled}function u(){return"init"in NREUM&&"distributed_tracing"in NREUM.init&&!!NREUM.init.distributed_tracing.exclude_newrelic_header}function d(){return"init"in NREUM&&"distributed_tracing"in NREUM.init&&NREUM.init.distributed_tracing.cors_use_newrelic_header!==!1}function l(){return"init"in NREUM&&"distributed_tracing"in NREUM.init&&!!NREUM.init.distributed_tracing.cors_use_tracecontext_headers}var p=t(22),h=t(13);e.exports={generateTracePayload:r,shouldGenerateTrace:s}},{}],12:[function(t,e,n){function r(t){var e=this.params,n=this.metrics;if(!this.ended){this.ended=!0;for(var r=0;r<l;r++)t.removeEventListener(d[r],this.listener,!1);e.aborted||(n.duration=a.now()-this.startTime,this.loadCaptureCalled||4!==t.readyState?null==e.status&&(e.status=0):o(this,t),n.cbTime=this.cbTime,u.emit("xhr-done",[t],t),s("xhr",[e,n,this.startTime]))}}function i(t,e){var n=c(e),r=t.params;r.host=n.hostname+":"+n.port,r.pathname=n.pathname,t.parsedOrigin=c(e),t.sameOrigin=t.parsedOrigin.sameOrigin}function o(t,e){t.params.status=e.status;var n=w(e,t.lastSize);if(n&&(t.metrics.rxSize=n),t.sameOrigin){var r=e.getResponseHeader("X-NewRelic-App-Data");r&&(t.params.cat=r.split(", ").pop())}t.loadCaptureCalled=!0}var a=t("loader");if(a.xhrWrappable&&!a.disabled){var s=t("handle"),c=t(13),f=t(11).generateTracePayload,u=t("ee"),d=["load","error","abort","timeout"],l=d.length,p=t("id"),h=t(18),m=t(17),w=t(14),v=window.XMLHttpRequest;a.features.xhr=!0,t(10),t(6),u.on("new-xhr",function(t){var e=this;e.totalCbs=0,e.called=0,e.cbTime=0,e.end=r,e.ended=!1,e.xhrGuids={},e.lastSize=null,e.loadCaptureCalled=!1,e.params=this.params||{},e.metrics=this.metrics||{},t.addEventListener("load",function(n){o(e,t)},!1),h&&(h>34||h<10)||window.opera||t.addEventListener("progress",function(t){e.lastSize=t.loaded},!1)}),u.on("open-xhr-start",function(t){this.params={method:t[0]},i(this,t[1]),this.metrics={}}),u.on("open-xhr-end",function(t,e){"loader_config"in NREUM&&"xpid"in NREUM.loader_config&&this.sameOrigin&&e.setRequestHeader("X-NewRelic-ID",NREUM.loader_config.xpid);var n=f(this.parsedOrigin);if(n){var r=!1;n.newrelicHeader&&(e.setRequestHeader("newrelic",n.newrelicHeader),r=!0),n.traceContextParentHeader&&(e.setRequestHeader("traceparent",n.traceContextParentHeader),n.traceContextStateHeader&&e.setRequestHeader("tracestate",n.traceContextStateHeader),r=!0),r&&(this.dt=n)}}),u.on("send-xhr-start",function(t,e){var n=this.metrics,r=t[0],i=this;if(n&&r){var o=m(r);o&&(n.txSize=o)}this.startTime=a.now(),this.listener=function(t){try{"abort"!==t.type||i.loadCaptureCalled||(i.params.aborted=!0),("load"!==t.type||i.called===i.totalCbs&&(i.onloadCalled||"function"!=typeof e.onload))&&i.end(e)}catch(n){try{u.emit("internal-error",[n])}catch(r){}}};for(var s=0;s<l;s++)e.addEventListener(d[s],this.listener,!1)}),u.on("xhr-cb-time",function(t,e,n){this.cbTime+=t,e?this.onloadCalled=!0:this.called+=1,this.called!==this.totalCbs||!this.onloadCalled&&"function"==typeof n.onload||this.end(n)}),u.on("xhr-load-added",function(t,e){var n=""+p(t)+!!e;this.xhrGuids&&!this.xhrGuids[n]&&(this.xhrGuids[n]=!0,this.totalCbs+=1)}),u.on("xhr-load-removed",function(t,e){var n=""+p(t)+!!e;this.xhrGuids&&this.xhrGuids[n]&&(delete this.xhrGuids[n],this.totalCbs-=1)}),u.on("addEventListener-end",function(t,e){e instanceof v&&"load"===t[0]&&u.emit("xhr-load-added",[t[1],t[2]],e)}),u.on("removeEventListener-end",function(t,e){e instanceof v&&"load"===t[0]&&u.emit("xhr-load-removed",[t[1],t[2]],e)}),u.on("fn-start",function(t,e,n){e instanceof v&&("onload"===n&&(this.onload=!0),("load"===(t[0]&&t[0].type)||this.onload)&&(this.xhrCbStart=a.now()))}),u.on("fn-end",function(t,e){this.xhrCbStart&&u.emit("xhr-cb-time",[a.now()-this.xhrCbStart,this.onload,e],e)}),u.on("fetch-before-start",function(t){function e(t,e){var n=!1;return e.newrelicHeader&&(t.set("newrelic",e.newrelicHeader),n=!0),e.traceContextParentHeader&&(t.set("traceparent",e.traceContextParentHeader),e.traceContextStateHeader&&t.set("tracestate",e.traceContextStateHeader),n=!0),n}var n,r=t[1]||{};"string"==typeof t[0]?n=t[0]:t[0]&&t[0].url?n=t[0].url:window.URL&&t[0]&&t[0]instanceof URL&&(n=t[0].href),n&&(this.parsedOrigin=c(n),this.sameOrigin=this.parsedOrigin.sameOrigin);var i=f(this.parsedOrigin);if(i&&(i.newrelicHeader||i.traceContextParentHeader))if("string"==typeof t[0]||window.URL&&t[0]&&t[0]instanceof URL){var o={};for(var a in r)o[a]=r[a];o.headers=new Headers(r.headers||{}),e(o.headers,i)&&(this.dt=i),t.length>1?t[1]=o:t.push(o)}else t[0]&&t[0].headers&&e(t[0].headers,i)&&(this.dt=i)})}},{}],13:[function(t,e,n){var r={};e.exports=function(t){if(t in r)return r[t];var e=document.createElement("a"),n=window.location,i={};e.href=t,i.port=e.port;var o=e.href.split("://");!i.port&&o[1]&&(i.port=o[1].split("/")[0].split("@").pop().split(":")[1]),i.port&&"0"!==i.port||(i.port="https"===o[0]?"443":"80"),i.hostname=e.hostname||n.hostname,i.pathname=e.pathname,i.protocol=o[0],"/"!==i.pathname.charAt(0)&&(i.pathname="/"+i.pathname);var a=!e.protocol||":"===e.protocol||e.protocol===n.protocol,s=e.hostname===document.domain&&e.port===n.port;return i.sameOrigin=a&&(!e.hostname||s),"/"===i.pathname&&(r[t]=i),i}},{}],14:[function(t,e,n){function r(t,e){var n=t.responseType;return"json"===n&&null!==e?e:"arraybuffer"===n||"blob"===n||"json"===n?i(t.response):"text"===n||""===n||void 0===n?i(t.responseText):void 0}var i=t(17);e.exports=r},{}],15:[function(t,e,n){function r(){}function i(t,e,n){return function(){return o(t,[f.now()].concat(s(arguments)),e?null:this,n),e?void 0:this}}var o=t("handle"),a=t(25),s=t(26),c=t("ee").get("tracer"),f=t("loader"),u=NREUM;"undefined"==typeof window.newrelic&&(newrelic=u);var d=["setPageViewName","setCustomAttribute","setErrorHandler","finished","addToTrace","inlineHit","addRelease"],l="api-",p=l+"ixn-";a(d,function(t,e){u[e]=i(l+e,!0,"api")}),u.addPageAction=i(l+"addPageAction",!0),u.setCurrentRouteName=i(l+"routeName",!0),e.exports=newrelic,u.interaction=function(){return(new r).get()};var h=r.prototype={createTracer:function(t,e){var n={},r=this,i="function"==typeof e;return o(p+"tracer",[f.now(),t,n],r),function(){if(c.emit((i?"":"no-")+"fn-start",[f.now(),r,i],n),i)try{return e.apply(this,arguments)}catch(t){throw c.emit("fn-err",[arguments,this,t],n),t}finally{c.emit("fn-end",[f.now()],n)}}}};a("actionText,setName,setAttribute,save,ignore,onEnd,getContext,end,get".split(","),function(t,e){h[e]=i(p+e)}),newrelic.noticeError=function(t,e){"string"==typeof t&&(t=new Error(t)),o("err",[t,f.now(),!1,e])}},{}],16:[function(t,e,n){function r(t){if(NREUM.init){for(var e=NREUM.init,n=t.split("."),r=0;r<n.length-1;r++)if(e=e[n[r]],"object"!=typeof e)return;return e=e[n[n.length-1]]}}e.exports={getConfiguration:r}},{}],17:[function(t,e,n){e.exports=function(t){if("string"==typeof t&&t.length)return t.length;if("object"==typeof t){if("undefined"!=typeof ArrayBuffer&&t instanceof ArrayBuffer&&t.byteLength)return t.byteLength;if("undefined"!=typeof Blob&&t instanceof Blob&&t.size)return t.size;if(!("undefined"!=typeof FormData&&t instanceof FormData))try{return JSON.stringify(t).length}catch(e){return}}}},{}],18:[function(t,e,n){var r=0,i=navigator.userAgent.match(/Firefox[\/\s](\d+\.\d+)/);i&&(r=+i[1]),e.exports=r},{}],19:[function(t,e,n){function r(){return s.exists&&performance.now?Math.round(performance.now()):(o=Math.max((new Date).getTime(),o))-a}function i(){return o}var o=(new Date).getTime(),a=o,s=t(27);e.exports=r,e.exports.offset=a,e.exports.getLastTimestamp=i},{}],20:[function(t,e,n){function r(t){return!(!t||!t.protocol||"file:"===t.protocol)}e.exports=r},{}],21:[function(t,e,n){function r(t,e){var n=t.getEntries();n.forEach(function(t){"first-paint"===t.name?d("timing",["fp",Math.floor(t.startTime)]):"first-contentful-paint"===t.name&&d("timing",["fcp",Math.floor(t.startTime)])})}function i(t,e){var n=t.getEntries();n.length>0&&d("lcp",[n[n.length-1]])}function o(t){t.getEntries().forEach(function(t){t.hadRecentInput||d("cls",[t])})}function a(t){if(t instanceof h&&!w){var e=Math.round(t.timeStamp),n={type:t.type};e<=l.now()?n.fid=l.now()-e:e>l.offset&&e<=Date.now()?(e-=l.offset,n.fid=l.now()-e):e=l.now(),w=!0,d("timing",["fi",e,n])}}function s(t){d("pageHide",[l.now(),t])}if(!("init"in NREUM&&"page_view_timing"in NREUM.init&&"enabled"in NREUM.init.page_view_timing&&NREUM.init.page_view_timing.enabled===!1)){var c,f,u,d=t("handle"),l=t("loader"),p=t(24),h=NREUM.o.EV;if("PerformanceObserver"in window&&"function"==typeof window.PerformanceObserver){c=new PerformanceObserver(r);try{c.observe({entryTypes:["paint"]})}catch(m){}f=new PerformanceObserver(i);try{f.observe({entryTypes:["largest-contentful-paint"]})}catch(m){}u=new PerformanceObserver(o);try{u.observe({type:"layout-shift",buffered:!0})}catch(m){}}if("addEventListener"in document){var w=!1,v=["click","keydown","mousedown","pointerdown","touchstart"];v.forEach(function(t){document.addEventListener(t,a,!1)})}p(s)}},{}],22:[function(t,e,n){function r(){function t(){return e?15&e[n++]:16*Math.random()|0}var e=null,n=0,r=window.crypto||window.msCrypto;r&&r.getRandomValues&&(e=r.getRandomValues(new Uint8Array(31)));for(var i,o="xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx",a="",s=0;s<o.length;s++)i=o[s],"x"===i?a+=t().toString(16):"y"===i?(i=3&t()|8,a+=i.toString(16)):a+=i;return a}function i(){return a(16)}function o(){return a(32)}function a(t){function e(){return n?15&n[r++]:16*Math.random()|0}var n=null,r=0,i=window.crypto||window.msCrypto;i&&i.getRandomValues&&Uint8Array&&(n=i.getRandomValues(new Uint8Array(31)));for(var o=[],a=0;a<t;a++)o.push(e().toString(16));return o.join("")}e.exports={generateUuid:r,generateSpanId:i,generateTraceId:o}},{}],23:[function(t,e,n){function r(t,e){if(!i)return!1;if(t!==i)return!1;if(!e)return!0;if(!o)return!1;for(var n=o.split("."),r=e.split("."),a=0;a<r.length;a++)if(r[a]!==n[a])return!1;return!0}var i=null,o=null,a=/Version\/(\S+)\s+Safari/;if(navigator.userAgent){var s=navigator.userAgent,c=s.match(a);c&&s.indexOf("Chrome")===-1&&s.indexOf("Chromium")===-1&&(i="Safari",o=c[1])}e.exports={agent:i,version:o,match:r}},{}],24:[function(t,e,n){function r(t){function e(){t(a&&document[a]?document[a]:document[i]?"hidden":"visible")}"addEventListener"in document&&o&&document.addEventListener(o,e,!1)}e.exports=r;var i,o,a;"undefined"!=typeof document.hidden?(i="hidden",o="visibilitychange",a="visibilityState"):"undefined"!=typeof document.msHidden?(i="msHidden",o="msvisibilitychange"):"undefined"!=typeof document.webkitHidden&&(i="webkitHidden",o="webkitvisibilitychange",a="webkitVisibilityState")},{}],25:[function(t,e,n){function r(t,e){var n=[],r="",o=0;for(r in t)i.call(t,r)&&(n[o]=e(r,t[r]),o+=1);return n}var i=Object.prototype.hasOwnProperty;e.exports=r},{}],26:[function(t,e,n){function r(t,e,n){e||(e=0),"undefined"==typeof n&&(n=t?t.length:0);for(var r=-1,i=n-e||0,o=Array(i<0?0:i);++r<i;)o[r]=t[e+r];return o}e.exports=r},{}],27:[function(t,e,n){e.exports={exists:"undefined"!=typeof window.performance&&window.performance.timing&&"undefined"!=typeof window.performance.timing.navigationStart}},{}],ee:[function(t,e,n){function r(){}function i(t){function e(t){return t&&t instanceof r?t:t?f(t,c,a):a()}function n(n,r,i,o,a){if(a!==!1&&(a=!0),!p.aborted||o){t&&a&&t(n,r,i);for(var s=e(i),c=m(n),f=c.length,u=0;u<f;u++)c[u].apply(s,r);var l=d[y[n]];return l&&l.push([x,n,r,s]),s}}function o(t,e){g[t]=m(t).concat(e)}function h(t,e){var n=g[t];if(n)for(var r=0;r<n.length;r++)n[r]===e&&n.splice(r,1)}function m(t){return g[t]||[]}function w(t){return l[t]=l[t]||i(n)}function v(t,e){p.aborted||u(t,function(t,n){e=e||"feature",y[n]=e,e in d||(d[e]=[])})}var g={},y={},x={on:o,addEventListener:o,removeEventListener:h,emit:n,get:w,listeners:m,context:e,buffer:v,abort:s,aborted:!1};return x}function o(t){return f(t,c,a)}function a(){return new r}function s(){(d.api||d.feature)&&(p.aborted=!0,d=p.backlog={})}var c="nr@context",f=t("gos"),u=t(25),d={},l={},p=e.exports=i();e.exports.getOrSetContext=o,p.backlog=d},{}],gos:[function(t,e,n){function r(t,e,n){if(i.call(t,e))return t[e];var r=n();if(Object.defineProperty&&Object.keys)try{return Object.defineProperty(t,e,{value:r,writable:!0,enumerable:!1}),r}catch(o){}return t[e]=r,r}var i=Object.prototype.hasOwnProperty;e.exports=r},{}],handle:[function(t,e,n){function r(t,e,n,r){i.buffer([t],r),i.emit(t,e,n)}var i=t("ee").get("handle");e.exports=r,r.ee=i},{}],id:[function(t,e,n){function r(t){var e=typeof t;return!t||"object"!==e&&"function"!==e?-1:t===window?0:a(t,o,function(){return i++})}var i=1,o="nr@id",a=t("gos");e.exports=r},{}],loader:[function(t,e,n){function r(){if(!S++){var t=O.info=NREUM.info,e=m.getElementsByTagName("script")[0];if(setTimeout(f.abort,3e4),!(t&&t.licenseKey&&t.applicationID&&e))return f.abort();c(E,function(e,n){t[e]||(t[e]=n)});var n=a();s("mark",["onload",n+O.offset],null,"api"),s("timing",["load",n]);var r=m.createElement("script");0===t.agent.indexOf("http://")||0===t.agent.indexOf("https://")?r.src=t.agent:r.src=p+"://"+t.agent,e.parentNode.insertBefore(r,e)}}function i(){"complete"===m.readyState&&o()}function o(){s("mark",["domContent",a()+O.offset],null,"api")}var a=t(19),s=t("handle"),c=t(25),f=t("ee"),u=t(23),d=t(20),l=t(16),p=l.getConfiguration("ssl")===!1?"http":"https",h=window,m=h.document,w="addEventListener",v="attachEvent",g=h.XMLHttpRequest,y=g&&g.prototype,x=!d(h.location);NREUM.o={ST:setTimeout,SI:h.setImmediate,CT:clearTimeout,XHR:g,REQ:h.Request,EV:h.Event,PR:h.Promise,MO:h.MutationObserver};var b=""+location,E={beacon:"bam.nr-data.net",errorBeacon:"bam.nr-data.net",agent:"js-agent.newrelic.com/nr-1209.min.js"},R=g&&y&&y[w]&&!/CriOS/.test(navigator.userAgent),O=e.exports={offset:a.getLastTimestamp(),now:a,origin:b,features:{},xhrWrappable:R,userAgent:u,disabled:x};if(!x){t(15),t(21),m[w]?(m[w]("DOMContentLoaded",o,!1),h[w]("load",r,!1)):(m[v]("onreadystatechange",i),h[v]("onload",r)),s("mark",["firstbyte",a.getLastTimestamp()],null,"api");var S=0}},{}],"wrap-function":[function(t,e,n){function r(t,e){function n(e,n,r,c,f){function nrWrapper(){var o,a,u,l;try{a=this,o=d(arguments),u="function"==typeof r?r(o,a):r||{}}catch(p){i([p,"",[o,a,c],u],t)}s(n+"start",[o,a,c],u,f);try{return l=e.apply(a,o)}catch(h){throw s(n+"err",[o,a,h],u,f),h}finally{s(n+"end",[o,a,l],u,f)}}return a(e)?e:(n||(n=""),nrWrapper[l]=e,o(e,nrWrapper,t),nrWrapper)}function r(t,e,r,i,o){r||(r="");var s,c,f,u="-"===r.charAt(0);for(f=0;f<e.length;f++)c=e[f],s=t[c],a(s)||(t[c]=n(s,u?c+r:r,i,c,o))}function s(n,r,o,a){if(!h||e){var s=h;h=!0;try{t.emit(n,r,o,e,a)}catch(c){i([c,n,r,o],t)}h=s}}return t||(t=u),n.inPlace=r,n.flag=l,n}function i(t,e){e||(e=u);try{e.emit("internal-error",t)}catch(n){}}function o(t,e,n){if(Object.defineProperty&&Object.keys)try{var r=Object.keys(t);return r.forEach(function(n){Object.defineProperty(e,n,{get:function(){return t[n]},set:function(e){return t[n]=e,e}})}),e}catch(o){i([o],n)}for(var a in t)p.call(t,a)&&(e[a]=t[a]);return e}function a(t){return!(t&&t instanceof Function&&t.apply&&!t[l])}function s(t,e){var n=e(t);return n[l]=t,o(t,n,u),n}function c(t,e,n){var r=t[e];t[e]=s(r,n)}function f(){for(var t=arguments.length,e=new Array(t),n=0;n<t;++n)e[n]=arguments[n];return e}var u=t("ee"),d=t(26),l="nr@original",p=Object.prototype.hasOwnProperty,h=!1;e.exports=r,e.exports.wrapFunction=s,e.exports.wrapInPlace=c,e.exports.argsToArray=f},{}]},{},["loader",2,12,4,3]);</script><meta content=width=device-width,initial-scale=1.0,maximum-scale=3.0 name=viewport><meta content=yes name=apple-mobile-web-app-capable><meta content=index,follow,NOODP name=robots><meta content=index,follow,NOODP name=googlebot><link href=https://www.entrepreneur.com/encyclopedia/public-relations itemprop=mainEntityOfPage><meta content=54B5AAADAA61BB7748D0BA219F04B657 name=msvalidate.01><meta content=none name=msapplication-config><meta content=https://www.facebook.com/EntAsiaPacific property=article:publisher><meta content=#131318 name=theme-color><link href=https://assets.entrepreneur.com/ent-apple-touch-icon.jpg rel=apple-touch-icon><link rel="shortcut icon"href=https://assets.entrepreneur.com/favicon.ico type=image/ico><meta content=VytPswCXjUV52BPf9/JrqfKb64cLEpXc4JqfxtlVlME= name=verify-v1><meta content=j89zX5NotAYNRfZwuCAeYpH7TnOCKSFupnj9FrMps0E name=google-site-verification><meta content=BpKqlkTvR3VgkOSfbJnY-nTEpU5L_JZ-0T48pWf6EU4 name=google-site-verification><meta content=j89zX5NotAYNRfZwuCAeYpH7TnOCKSFupnj9FrMps0E name=google-site-verification><meta content=mid:21884750 name=linkedin:owner><meta content=35585623895 property=fb:pages><meta content=Entrepreneur property=og:site_name><link href=https://plus.google.com/112642400145469652250 rel=publisher><meta content=1819515551625402 property=fb:app_id><meta content=ap name=edition><meta content=ap,us name=contentEdition><meta json='{"keywords" : "encyclopedia,encyclopediapublicrelations", "objectId" : "encyclopediapublicrelations"}'id=adObject name=adObject><meta name=description><meta content=encyclopedia name=keywords property=schema:keywords><meta content=https://www.entrepreneur.com/encyclopedia/public-relations name=original-source><link href=https://www.entrepreneur.com/encyclopedia/public-relations rel=canonical><meta content=https://www.entrepreneur.com/encyclopedia/public-relations property=schema:url><meta content="Public Relations Definition - Entrepreneur Small Business Encyclopedia"property=og:title><meta property=og:description><meta content=https://www.entrepreneur.com/encyclopedia/public-relations property=og:url><meta content=https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png property=og:image><meta content=2000 property=og:image:width><meta content=1333 property=og:image:height><meta content=website property=og:type><meta name=sailthru.date><meta content="Public Relations Definition - Entrepreneur Small Business Encyclopedia"name=sailthru.title><meta content=encyclopedia name=sailthru.tags><meta name=sailthru.author><meta content=edition:ap name=sailthru.vars><link href=https://www.entrepreneur.com/encyclopedia/public-relations rel=shortlink><script>let isNative = (("Basic" == 5 || ("Basic" == 8))) ? 1 : 0;
		let templateTypeName = ("Basic") ? "Basic" : 'Basic';
		let authorName = ( null) ?  null : null;
		let keywords = ("encyclopedia") ? "encyclopedia".split(',') : null;

		window["_objectMetaData"] = {
			'authorName'     : authorName,
			'authorType'     : null,
			'publicationDate': null,
			'primaryTopic'   : '',
			'contentId'      : null,
			'wordCount'      : null,
			'readTime'       : null,
			'title'          : "Public Relations Definition - Entrepreneur Small Business Encyclopedia",
			'keywords'       : keywords,
			'provider'       : null ? true : false,
			'provider_raw'   : null,
			'isNative'       : isNative,
			'templateType'   : templateTypeName,
			'articleEdition' : "ap",
			'edition'        : 'ap',
			'paywall'        : 0,
			'autoPublished'       : 0,
			'aiTranslation'       : "",
			'aiTranslationSource' : "",
		};

		dataLayer = [window["_objectMetaData"]];</script><script type=module>
   if (window.hasOwnProperty('entAnalytics')) {
		    window.entAnalytics.setArticleDataPermutive(window["_objectMetaData"]);
        }
  </script><link href=https://fonts.googleapis.com/icon?family=Material+Icons rel=stylesheet><link href=https://fonts.googleapis.com/css?family=PT+Serif:400,400i,700,700i|Roboto:300,300i,400,400i,500,500i,700,900|PT+Sans:400,400i,700,700i rel=stylesheet><link href=https://assets.entrepreneur.com/css/desktop-orion-3c8cd2e3e6.min.css rel=stylesheet><script>var viewEdition = "ap";
		var edition = "ap";
		var apiServer = "https://api.entrepreneur.com";
		var cmsServer = "https://cms.entrepreneur.com";</script><script async src=https://securepubads.g.doubleclick.net/tag/js/gpt.js></script><script src=https://ajax.googleapis.com/ajax/libs/jquery/3.4.1/jquery.min.js></script><script src=https://cdn.adsafeprotected.com/iasPET.1.js></script><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-PNLC48');</script><body><noscript><iframe height=0 src=https://www.googletagmanager.com/ns.html?id=GTM-PNLC48 style=display:none;visibility:hidden width=0></iframe></noscript><div id=nvh><nav><div class=logo-container><a class="button-collapse gutter-left gutter-right ga-click"data-activates=slide-out data-ga-action=display data-ga-category=navigation.top data-ga-label=hamburger href=#> <i class="material-icons menu-icon"> menu </i> </a><a aria-label="This is the official logo for Entpreneur.com"class="logo ga-click"data-ga-action=click data-ga-category=navigation.top data-ga-label=logo href=/> <img alt="Entrepreneur - ap edition"class=ed src=https://assets.entrepreneur.com/static/20180405100041-entrepreneur-asia-pacific-white.svg> </a></div><div class="links-container center"><a class=ga-click data-ga-action=click data-ga-category=navigation.top data-ga-label=tech href=/topic/technology> <span class=label> Tech </span> </a><a class=ga-click data-ga-action=click data-ga-category=navigation.top data-ga-label=wealth href=/topic/wealth> <span class=label> Wealth </span> </a><a class=ga-click data-ga-action=click data-ga-category=navigation.top data-ga-label=starting-a-business href=/topic/starting-up title=starting-a-business> <span class=label> Starting a Business </span> </a><a class=ga-click data-ga-action=click data-ga-category=navigation.top data-ga-label=subscribe href=https://master.franchiseindia.com/emagazine/shop target=_blank title=subscribe> <span class=label> Subscribe </span> </a><a class=ga-click data-ga-action=click data-ga-category=navigation.top data-ga-label=women href=/topic/women-entrepreneurs> <span class=label> Women </span> </a></div><div class=icon-container><span class="entnatv nlinks"data-type=site-chrome-promo> </span><span class="nlinks gcsinit ga-click"data-ga-action=display data-ga-category=navigation.top data-ga-label=search id=scsearch> <span class=searchbox> </span> <i class=material-icons> search </i> </span><a class="nlinks nprofile ga-click"data-ga-action=display data-ga-category=navigation.top data-ga-label=profile href=/login?intended=/encyclopedia/public-relations> <i class=material-icons id=lgnchck> person </i> </a></div></nav></div><ul class="dropdown-content mini fixed"id=profiledd><li class=userinfo><div class=avatar><i class=material-icons> insert_emoticon </i></div> <div class=username>My Account</div><li><a href=/insider> <i class=icon-insider> </i> Entrepreneur Insider </a><li id=eln-access><a href=https://cms.entrepreneur.com/articles/create?type=12 target=_blank> <i class=icon-contributor> </i> Submit Article </a><li><a class="modal-trigger qdd ga-click"data-ga-action=display data-ga-category=navigation.dropdown data-ga-label=queue data-target=queue1 href=/dashboard/content id=queue> <i class=icon-queue-unbranded> </i> Saved Content </a><li><a href=/dashboard> <i class=icon-account> </i> My Account </a><li class=divider><li><a class="light-blue-text nav-signout-link"href=#> Sign Out </a></ul><ul class=side-nav id=slide-out><li><ul class=collapsible data-collapsible=accordion><li><span class="main logo ga-click"data-ga-action=click data-ga-category=navigation.flyout data-ga-label=logo> <a class=sidenav-close href=#> <i class="material-icons clear-icon"> clear </i> </a> <a href=/> <img alt="Entrepreneur - ap edition"class="padding-top padding-bottom"src=https://assets.entrepreneur.com/static/20180405100041-entrepreneur-asia-pacific-white.svg> </a> </span><li><a aria-label="Watch Entrepreneur Videos"class="main ga-click"data-ga-action=click data-ga-category=navigation.flyout data-ga-label=watch href=/video> <i class=icon-watch> </i> Video </a><li><a aria-label="Listen to Entrepreneur Podcasts"class="main ga-click"data-ga-action=click data-ga-category=navigation.flyout data-ga-label=listen href=/listen> <i class=icon-listen> </i> Podcasts </a><li><a aria-label="Read Entrepreneur Articles"class="main ga-click"data-ga-action=click data-ga-category=navigation.flyout data-ga-label=read href=/latest> <i class=icon-read> </i> Articles </a><li><a aria-label="Start A Business"class="main ga-click"data-ga-action=click data-ga-category=navigation.flyout data-ga-label=start-a-business href=/business-opportunities> <i class=icon-front-store> </i> Start A Business </a><li><a aria-label="Shop at Entrepreneur"class="main ga-click"data-ga-action=click data-ga-category=navigation.flyout data-ga-label=store href=https://store.entrepreneur.com/?utm_source=entrepreneur.com&utm_medium=navbar target=_blank> <i class=icon-cart> </i> Store </a><li><a class="main ga-click"data-ga-action=click data-ga-category=navigation.flyout data-ga-label=books href=https://aerbook.com/store/EntrepreneurBooks target=_blank> <i aria-label="Shop Entrepreneur Books"class=icon-book> </i> Books </a><li><div class="main collapsible-header ga-click"data-ga-action=display data-ga-category=navigation.flyout data-ga-label=franchise>Franchise <i class=icon-chevron-down> </i></div> <div class=collapsible-body><ul><li><a aria-label="Franchise - Franchise Home"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=franchise-home href=/franchises> Franchise Home </a><li><a aria-label="Franchise - Franchise 500 Ranking"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=franchise-500 href=/franchise500> Franchise 500 Ranking </a><li><a aria-label="Franchise - Business Opportunities List"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=franchise-bizopp href=/bizopportunities> Business Opportunities List </a><li><a aria-label="Franchise - Franchise For Sale"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=franchise-oppfinder href=/franchises/featured-opportunities> Franchises For Sale </a><li><a aria-label="Franchise - Suppliers Directory"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=franchise-suppliers-directory href=/franchises/suppliers-directory> Franchise Suppliers Directory </a></ul></div><li><div class="main collapsible-header ga-click"data-ga-action=display data-ga-category=navigation.flyout data-ga-label=topic>Topics <i class=icon-chevron-down> </i></div> <div class=collapsible-body><ul><li><a aria-label="Topic - Leadership"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=topic-leadership href=/topic/leadership> Leadership </a><li><a aria-label="Topic - Inspiration"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=topic-inspiration href=/topic/inspiration> Inspiration </a><li><a aria-label="Topic - Growth Strategies"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=topic-growth href=/topic/growth-strategies> Growth Strategies </a><li><a aria-label="Topic - Marketing"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=topic-marketing href=/topic/marketing> Marketing </a><li><a aria-label="Topic - Technology"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=topic-technology href=/topic/technology> Technology </a><li><a aria-label="Topic - Social Media"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=topic-social href=/topic/social-media> Social Media </a><li><a aria-label="Topic - Finance"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=topic-finance href=/topic/finance> Finance </a><li><a aria-label="Topic - Entrepreneurs"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=topic-entrepreneurs href=/topic/entrepreneurs> Entrepreneurs </a><li><a aria-label="Topic - Starting a Business"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=topic-starting href=/topic/starting-a-business> Starting a Business </a><li><a aria-label="Topic - Franchise"class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=topic-franchise href=/franchise> Franchise </a></ul></div><li><div class="main collapsible-header ga-click"data-ga-action=display data-ga-category=navigation.flyout data-ga-label=magazine>Magazine <i class=icon-chevron-down> </i></div> <div class=collapsible-body><ul><li><a class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=magazine-issues href=/magazine> Issues </a><li><a class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=magazine-subscribe href=http://www.franchiseindia.com/emagazine/shop/ target=_blank> Subscribe </a></ul></div><li><div class="main collapsible-header ga-click"data-ga-action=display data-ga-category=navigation.flyout data-ga-label=edition>Editions <i class=icon-chevron-down> </i></div> <div class=collapsible-body><ul><li><a class="edition-switch ga-click"data-edition=us data-ga-action=click data-ga-category=navigation.flyout data-ga-label=edition-us href=/us> United States </a><li><a class="edition-switch ga-click"data-edition=in data-ga-action=click data-ga-category=navigation.flyout data-ga-label=edition-in href=/in> India </a><li><a class="edition-switch ga-click"data-edition=ap data-ga-action=click data-ga-category=navigation.flyout data-ga-label=edition-ap href=/ap> Asia Pacific </a><li><a class="edition-switch ga-click"data-edition=me data-ga-action=click data-ga-category=navigation.flyout data-ga-label=edition-me href=/me> Middle East </a><li><a class="edition-switch ga-click"data-edition=eu data-ga-action=click data-ga-category=navigation.flyout data-ga-label=edition-eu href=/eu> Europe </a><li><a class="edition-switch ga-click"data-edition=sa data-ga-action=click data-ga-category=navigation.flyout data-ga-label=edition-sa href=/sa> South Africa </a><li><a class="edition-switch ga-click"data-edition=es data-ga-action=click data-ga-category=navigation.flyout data-ga-label=edition-es href=/es> Español </a><li><a class="edition-switch ga-click"data-edition=ga data-ga-action=click data-ga-category=navigation.flyout data-ga-label=edition-ga href=/ga> Georgia </a></ul></div><li><div class="main collapsible-header ga-click"data-ga-action=display data-ga-category=navigation.flyout data-ga-label=other>Other <i class=icon-chevron-down> </i></div> <div class=collapsible-body><ul><li><a class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=help-center href=https://help.entrepreneur.com/hc/en-us?source=ent_navbar target=_blank> Help Center </a><li><a class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=entrepreneur-media-departments href=https://help.entrepreneur.com/hc/en-us/categories/360003772932-Entrepreneur-Media-Departments?source=ent_navbar target=_blank> Entrepreneur Media Departments </a><li><a class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=other-advertise href=/media-kit target=_blank> Advertise </a><li><a class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=other-reprints href=http://www.entrepreneurreprints.com/ target=_blank> Reprints & Licensing </a><li><a class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=other-terms href=/terms-of-service> Terms of Use </a><li><a class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=other-privacy href=/privacy-policy> Privacy Policy </a><li><a class=ga-click data-ga-action=click data-ga-category=navigation.flyout data-ga-label=other-cookies href=/cookie-policy> Cookies Policy </a></ul></div><li><a class="main ga-click"data-ga-action=click data-ga-category=navigation.flyout data-ga-label=sitemap href=/sitemaps/main> Site Map </a></ul></ul><main><div class=maincontent id=childContainerDom><div id=outofpage></div><div class=adbox data-key=skin id=skin></div><div class="fw-container adhesion top-banner-ad"><div class="banner-ad adbox"data-adsync=true data-key=had></div></div><article class=ency id=art-v2><div class=container id=art-v2-container><section class=art2-holder><div class=art-narrow><a class="breadcrumb ga-click"data-ga-action=click data-ga-category=article-breadcrumb data-ga-label=encyclopedia href=/encyclopedia itemprop=articleSection> <i class=icon-chevron-left> </i> Back to Encyclopedia </a><h1 class="headline gutter-bottom">Public Relations</h1><div class="deck card-panel gutter-bottom xl bodycopy"><strong> Definition: </strong><em class="grey-text text-darken-3"> Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives </em></div><div class=art-v2-body><div class="island-ad adbox articleIsland"data-key=vad></div><p>Just what is <a class=tag_found href=/topic/public-relations> public relations </a> ? And how does it differ from <a class=tag_found href=/topic/advertising> advertising </a> ? Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations, the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched.<p><a class=tag_found href=/topic/publicity> Publicity </a> is more effective than advertising, for several reasons. First, publicity is far more cost-effective than advertising. Even if it is not free, your only expenses are generally <a class=tag_found href=/topic/phone-calls> phone calls </a> and mailings to the media. Second, publicity has greater longevity than advertising. An article about your business will be remembered far longer than an ad.<p>Publicity also reaches a far wider audience than advertising generally does. Sometimes, your story might even be picked up by the national media, spreading the word about your business all over the country.<p>Finally, and most important, publicity has greater credibility with the public than does advertising. Readers feel that if an objective third party-a magazine, newspaper or radio reporter-is featuring your company, you must be doing something worthwhile.<p>As your business grows, it naturally becomes a more prominent element in your community and your industry. That means that what it does naturally becomes more worthy of notice. And that means improved opportunities for using public relations as a bigger part of your marketing mix. PR is an excellent tool because it gives you exposure you don't have to pay for directly. The term "directly" is chosen carefully here. True, you may not have to cut a check to a broadcaster or publisher when your company is mentioned in a news report. But good PR rarely happens without effort. Getting good publicity usually requires careful planning, persistent effort, and, often, spending money for press release mailings, copywriters and PR consultants.<p>The good news is, as the founder of a growing company, you're in a prime position to be listened to by consumers and the news media. All you have to do is let others know you exist and that you are an expert source of information or advice about your industry. Being regarded as an industry expert can do wonders for your business. But how can you get your expertise known?<ul><li>Start by making sure you know everything you can about your business, product and industry.<li>Talk to as many groups as possible. (If public speaking strikes fear in your heart, you'd better get over it. This is one skill you're going to need as an entrepreneur.) Volunteer to talk to key organizations, service clubs, business groups or anyone else who might be interested in what you have to say. Do it free of charge, of course, and keep it fun, interesting and timely.<li>Contact industry trade publications and volunteer to write articles, columns or opinion pieces. (If you can not do that, write a letter to the editor.)<li>Offer seminars or demonstrations related to your business (a caterer could explain how to cook Thai food,<li>Host--or appear as a regular guest or contributor to--a local radio or TV talk show.</ul><p>Do all this, and by the time you contact media people and present yourself as an expert, you'll have plenty of credentials.<p>Why do some companies succeed in generating publicity while others don't? It's been proved time and time again that no matter how large or small your business is, the key to securing publicity is identifying your target market and developing a well-thought-out public relations campaign. To get your company noticed, follow these seven steps:<p><b> 1. Write your positioning statement. </b> This sums up in a few sentences what makes your business different from the competition.<p><b> 2. List your objectives. </b> What do you hope to achieve for your company through the publicity plan you put into action? List your top five goals in order of priority. Be specific, and always set deadlines. Using a clothing boutique as an example, some goals may be to increase your store traffic, which will translate into increased sales, and create a high profile for your store within the community.<p><b> 3. Identify your target customers. </b> Are they male or female? What age range? What are their lifestyles, incomes and buying habits? Where do they live?<p><b> 4. Identify your target media. </b> List the newspapers and TV and radio programs in your area that would be appropriate outlets. Make a complete list of the media you want to target, then call them and ask whom you should contact regarding your area of business. Identify the specific reporter or producer who covers your area so you can contact them directly. Your local library will have media reference books that list contact names and numbers. Make your own media directory, listing names, addresses, and <a class=tag_found href=/topic/telephone> telephone </a> and fax numbers. Separate TV, radio and print sources. Know the "beats" covered by different reporters so you can be sure you are pitching your ideas to the appropriate person.<p><b> 5. Develop story angles. </b> Keeping in mind the media you're approaching, make a list of story ideas you can pitch to them. Develop story angles you would want to read about or see on TV. Plan a 45-minute brainstorming session with your spouse, a business associate or your employees to come up with fresh ideas.<p>If you own a toy store, for example, one angle could be to donate toys to the local hospital's pediatric wing. If you own a clothing store, you could alert the local media to a fashion trend in your area. What's flying out of your store so fast you can't keep it in stock? If it's shirts featuring the American flag, you could talk to the media about the return of patriotism. Then arrange for a reporter to speak with some of your customers about why they purchased that particular shirt. Suggest the newspaper send a photographer to take pictures of your customers wearing the shirts.<p><b> 6. Make the pitch. </b> Put your thoughts on paper, and send them to the reporter in a "pitch letter." Start with a question or an interesting fact that relates your business to the target medium's audience. For instance, if you were writing for a magazine aimed at older people, you could start off "Did you know that more than half of all women over 50 have not begun saving for retirement?" Then lead into your pitch: "As a Certified Financial Planner, I can offer your readers 10 tips to start them on the road to a financially comfortable retirement..." Make your letter no longer than one page; include your telephone number so the reporter can contact you.<p>If appropriate, include a press release with your letter. Be sure to include your positioning statement in any correspondence or press releases you send.<p><b> 7. Follow up. </b> Following up is the key to securing coverage. Wait four to six days after you've sent the information, then follow up your pitch letter with a telephone call. If you leave a message on voice mail and the reporter does not call you back, call again until you get him or her on the phone. Do not leave a second message within five days of the first. If the reporter requests additional information, send it immediately and follow up to confirm receipt.<p>Once you reach the reporter on the telephone, remember that he or she is extremely busy and probably on deadline. Be courteous, and ask if he or she has time to talk. If not, offer to call back at a more convenient time. If the reporter can talk to you, keep your initial pitch to 20 seconds; afterward, offer to send written information to support your story ideas.<p>The following tips will boost your chances of success:<ul><li>If a reporter rejects your idea, ask if he or she can recommend someone else who might be interested.<li>Know exactly what you're going to say before you telephone the reporter. Have it written down in front of you--it's easier, and you'll feel more confident.<li>Everyone likes a compliment. If you've read a story you particularly enjoyed by the reporter you're contacting, let him or her know. This will also show that you're familiar with the reporter's work.<li>Be persistent. Remember, not everyone will be interested. If your story idea is turned down, try to find out why and use that information to improve your next pitch. Just keep going, and don't give up. You will succeed eventually.<li>Don't be a pest. You can easily be persistent without being annoying. Use your instincts; if the reporter sounds rushed, offer to call back.<li>Be helpful and become a resource by providing reporters with information. Remember, they need your story ideas. There are only so many they can come up with on their own.<li>Always remember that assistants get promoted. Be nice to everyone you speak with, no matter how low they are on the totem pole. After you establish a connection, keep in touch; you never know where people will end up.<li>Say thank you. When you succeed in getting publicity for your business, always write a thank-you note to the reporter who worked on it with you. You'd be surprised how much a note means.</ul><p>Plan your publicity efforts just as carefully as you plan the rest of your business. You'll be glad you made the effort when you see your company featured in the news-and when you see the results in your bottom line.</div><h2 class="heading nb capitalize fs-d">Browse By</h2><div class="card-panel z-depth-0 grey lighten-5"><div class="subtitle small">Categories</div><div class=ency-categories><a href=/encyclopedia/category/accounting> Accounting </a><a href=/encyclopedia/category/advertising> Advertising </a><a href=/encyclopedia/category/biz-opportunities> Biz Opportunities </a><a href=/encyclopedia/category/business-expansion> Business Expansion </a><a href=/encyclopedia/category/business-plans> Business Plans </a><a href=/encyclopedia/category/business-structure> Business Structure </a><a href=/encyclopedia/category/credit-and-collections> Credit and Collections </a><a href=/encyclopedia/category/e-business> E-Business </a><a href=/encyclopedia/category/employee-benefits> Employee Benefits </a><a href=/encyclopedia/category/employee-management> Employee Management </a><a href=/encyclopedia/category/employees> Employees </a><a href=/encyclopedia/category/expansion-financing> Expansion Financing </a><a href=/encyclopedia/category/financial-management> Financial Management </a><a href=/encyclopedia/category/financing> Financing </a><a href=/encyclopedia/category/franchising> Franchising </a><a href=/encyclopedia/category/government-help> Government Help </a><a href=/encyclopedia/category/home-based-business> Home Based Business </a><a href=/encyclopedia/category/insurance> Insurance </a><a href=/encyclopedia/category/inventing> Inventing </a><a href=/encyclopedia/category/investing> Investing </a><a href=/encyclopedia/category/legal-issues> Legal Issues </a><a href=/encyclopedia/category/location> Location </a><a href=/encyclopedia/category/management> Management </a><a href=/encyclopedia/category/market-research> Market Research </a><a href=/encyclopedia/category/marketing> Marketing </a><a href=/encyclopedia/category/marketing-tactics> Marketing Tactics </a><a href=/encyclopedia/category/operations> Operations </a><a href=/encyclopedia/category/pr> PR </a><a href=/encyclopedia/category/sales> Sales </a><a href=/encyclopedia/category/starting-a-business> Starting A Business </a><a href=/encyclopedia/category/startup-financing> Startup Financing </a><a href=/encyclopedia/category/taxes> Taxes </a><a href=/encyclopedia/category/technology> Technology </a></div></div><div class="center gutter-bottom xxl"><a class="btn btn-flat grey-text text-darken-2"href=# id=showMoreCategories> Show More <i class=icon-chevron-down> </i> </a></div><div class="grey lighten-5 card-panel z-depth-0 gutter-bottom xxl"><div class="subtitle small">A to Z</div><div class=ency-letters><a href=/encyclopedia/atoz/a> A </a><a href=/encyclopedia/atoz/b> B </a><a href=/encyclopedia/atoz/c> C </a><a href=/encyclopedia/atoz/d> D </a><a href=/encyclopedia/atoz/e> E </a><a href=/encyclopedia/atoz/f> F </a><a href=/encyclopedia/atoz/g> G </a><a href=/encyclopedia/atoz/h> H </a><a href=/encyclopedia/atoz/i> I </a><a href=/encyclopedia/atoz/j> J </a><a href=/encyclopedia/atoz/k> K </a><a href=/encyclopedia/atoz/l> L </a><a href=/encyclopedia/atoz/m> M </a><a href=/encyclopedia/atoz/n> N </a><a href=/encyclopedia/atoz/o> O </a><a href=/encyclopedia/atoz/p> P </a><a href=/encyclopedia/atoz/q> Q </a><a href=/encyclopedia/atoz/r> R </a><a href=/encyclopedia/atoz/s> S </a><a href=/encyclopedia/atoz/t> T </a><a href=/encyclopedia/atoz/u> U </a><a href=/encyclopedia/atoz/v> V </a><a href=/encyclopedia/atoz/w> W </a><a href=/encyclopedia/atoz/x> X </a><a href=/encyclopedia/atoz/y> Y </a><a href=/encyclopedia/atoz/z> Z </a><a href=/encyclopedia/atoz/numeric> # </a></div></div><script>$('.categoriesToggler').click(function (e) {
			e.preventDefault();

			$('html,body').animate({
				scrollTop: $('#categories').offset().top - 250
			}, 'slow');
		});

		$(document).ready(function(){
			// TOGGLING THE HEIGHT OF THE DIV 
			// SHOWING THE REST OF THE CATEGORIES
			var categoriesBtn = $('#showMoreCategories'),
				categories = $('.ency-categories');

			categoriesBtn.click(function(e) {
				e.preventDefault();
				categories.toggleClass("fullHeight");

				if (categories.hasClass("fullHeight")) {
					$(this).html("Show Less <i class='icon-chevron-up'></i>");
				} else {
					$(this).html("Show More <i class='icon-chevron-down'></i>");
				}
			}); // END CLICK FOR SHOW MORE
		});</script><form action=/encyclopedia/search class=ency_search method=post><h2 class="heading nb capitalize fs-d">Search Encyclopedia</h2><div class=row><div class="input-field inline col s12"><input placeholder="Search our encyclopedia..."title="3 characters minimum"name=queryfor pattern=.{3,} required><button class=btn>Search</button></div></div></form><script>$(function () {
		$('form[action="/encyclopedia/search"]').submit(function () {
			$(this).attr('action', "/encyclopedia/search/" + $('input[name="queryfor"]').val()).submit();
		});

		$('a.input-group-addon').click(function () {
			$('input[type="submit"]', $('form[action="/encyclopedia/search"]')).click();
		});
	});</script><h2 class="heading nb capitalize fs-d">Popular Articles</h2><div class=row><div class=pl-heroabove><div class="col m4 s12"><div class=pl><div class=hero><a class=ga-click data-ga-action=image data-ga-category=playlist-encyclopedia data-ga-label=playlist.1 href=/article/371552> <img alt="Why is Elon Musk So Successful? It All Comes Down to These 5 Key Personality Traits"class="lazyload lazy"data-src=https://assets.entrepreneur.com/content/3x2/2000/1621617998-GettyImages-1206292051.jpg?format=jpg&width=300&crop=3:2 src=https://assets.entrepreneur.com/content/3x2/2000/1621617998-GettyImages-1206292051.jpg?format=jpg&width=300&crop=3:2&blur=50> </a></div><div class=block><a class="kicker ga-click"data-ga-action=kicker data-ga-category=playlist-encyclopedia data-ga-label=playlist.1 href=/topic/entrepreneurs> Entrepreneurs </a><h3><a class=ga-click data-ga-action=headline data-ga-category=playlist-encyclopedia data-ga-label=playlist.1 href=/article/371552> Why is Elon Musk So Successful? It All Comes Down to These 5 Key Personality Traits </a></h3><div class=byline><a class=ga-click data-ga-action=authorname data-ga-category=playlist-encyclopedia data-ga-label=playlist.1 href=/author/randy-garn> <span class=name> Randy Garn </span> </a><span class=spacer> | </span><span class=readtime> 6 min read </span></div></div></div></div></div><div class=pl-heroabove><div class="col m4 s12"><div class=pl><div class=hero><a class=ga-click data-ga-action=image data-ga-category=playlist-encyclopedia data-ga-label=playlist.2 href=/article/373097> <img alt="5 Ways Mental Fitness Apps Can Improve Your Quality of Life"class="lazyload lazy"data-src=https://assets.entrepreneur.com/content/3x2/2000/1622148614-shutterstock-1714623541.jpg?format=jpg&width=300&crop=3:2 src=https://assets.entrepreneur.com/content/3x2/2000/1622148614-shutterstock-1714623541.jpg?format=jpg&width=300&crop=3:2&blur=50> </a></div><div class=block><a class="kicker ga-click"data-ga-action=kicker data-ga-category=playlist-encyclopedia data-ga-label=playlist.2 href=/topic/lifestyle> Lifestyle </a><h3><a class=ga-click data-ga-action=headline data-ga-category=playlist-encyclopedia data-ga-label=playlist.2 href=/article/373097> 5 Ways Mental Fitness Apps Can Improve Your Quality of Life </a></h3><div class=byline><a class=ga-click data-ga-action=authorname data-ga-category=playlist-encyclopedia data-ga-label=playlist.2 href=/author/rashan-dixon> <span class=name> Rashan Dixon </span> </a><span class=spacer> | </span><span class=readtime> 4 min read </span></div></div></div></div></div><div class=pl-heroabove><div class="col m4 s12"><div class=pl><div class=hero><a class=ga-click data-ga-action=image data-ga-category=playlist-encyclopedia data-ga-label=playlist.3 href=/article/373621> <img alt="The future of cryptocurrencies? 60% of central banks already work on their own digital currencies"class="lazyload lazy"data-src=https://assets.entrepreneur.com/content/3x2/2000/1622731599-criptomonedas.jpg?format=jpg&width=300&crop=3:2 src=https://assets.entrepreneur.com/content/3x2/2000/1622731599-criptomonedas.jpg?format=jpg&width=300&crop=3:2&blur=50> </a></div><div class=block><a class="kicker ga-click"data-ga-action=kicker data-ga-category=playlist-encyclopedia data-ga-label=playlist.3 href=/topic/cryptocurrencies> cryptocurrencies </a><h3><a class=ga-click data-ga-action=headline data-ga-category=playlist-encyclopedia data-ga-label=playlist.3 href=/article/373621> The future of cryptocurrencies? 60% of central banks already work on their own digital currencies </a></h3><div class=byline><a class=ga-click data-ga-action=authorname data-ga-category=playlist-encyclopedia data-ga-label=playlist.3 href=/author/francisco-mucino-alto-nivel> <span class=name> Francisco Muciño </span> </a><span class=spacer> | </span><span class=readtime> 6 min read </span></div></div></div></div></div></div></div></section><div class="banner-ad adbox gutter-bottom"data-key=had></div><div class=art-narrow></div></div></article></div></main><footer class=page-footer><div class=container><div class=row><div class="col m8 s12 hide-on-small-only"><div class=row><div class="col s4"><div class="title ltr-space">Commercial Enquiries</div><p style="margin-bottom: 0 !important;"class=flink>For all commercial enquiries related to Entrepreneur Asia Pacific, please contact <a class=ga-click data-ga-action=click data-ga-category=navigation.footer data-ga-label=commercial-email href=mailto:sales@entrepreneurapj.com target=_blank> sales@entrepreneurapj.com </a><div class="title ltr-space pdt">Affiliated Sites</div><ul><li><a class="flink ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=franchise-india href=http://www.franchiseindia.com target=_blank> Franchise India </a><li><a class="flink ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=indian-retailer href=http://www.indianretailer.com/ target=_blank> Indian Retailer </a><li><a class="flink ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=restaurant-india href=http://www.franchiseindia.com/restaurant target=_blank> Restaurant India </a><li><a class="flink ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=wellness-india href=http://www.franchiseindia.com/wellness target=_blank> WellnessIndia.com </a><li><a class="flink ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=education-biz href=http://www.franchiseindia.com/education target=_blank> EducationBiz.com </a><li><a class="flink ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=license-india href=http://www.licenseindia.com target=_blank> LicenseIndia.com </a></ul></div><div class="col s4"><div class="title ltr-space">Editorial Enquiries</div><p class=flink>For all editorial enquiries related to Entrepreneur Asia Pacific, please contact <a class=ga-click data-ga-action=click data-ga-category=navigation.footer data-ga-label=editorial-email href=mailto:editor@entrepreneurapj.com target=_blank> editor@entrepreneurapj.com </a><div class="title ltr-space">Company</div><ul><li><a class="flink ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=advertise href=http://entrepreneurindia.com/advertisement/ target=_blank> Advertise </a></ul><div class="title ltr-space gutter-top">Products</div><ul><li><a class="flink ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=franchise href=/franchise target=_blank> Franchise </a><li><a class="flink ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=podcasts href=/listen target=_blank> Podcasts </a><li><a class="flink ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=books href=https://bookstore.entrepreneur.com target=_blank> Books </a></ul></div><div class="col s4"><div class="title ltr-space">Contributor Enquiries</div><p class=flink>For all contributor enquiries related to Entrepreneur Asia Pacific, please contact <a class=ga-click data-ga-action=click data-ga-category=navigation.footer data-ga-label=contributor-email href=mailto:contributor@entrepreneurapj.com target=_blank> contributor@entrepreneurapj.com </a><div class="title ltr-space">Editions</div><ul><li><a class="flink ga-click"data-edition=us data-ga-action=click data-ga-category=navigation.footer data-ga-label=edition-us href=/us> United States </a><li><a class="flink ga-click"data-edition=in data-ga-action=click data-ga-category=navigation.footer data-ga-label=edition-in href=/in> India </a><li><a class="flink ga-click"data-edition=ap data-ga-action=click data-ga-category=navigation.footer data-ga-label=edition-ap href=/ap> Asia Pacific </a><li><a class="flink ga-click"data-edition=me data-ga-action=click data-ga-category=navigation.footer data-ga-label=edition-me href=/me> Middle East </a><li><a class="flink ga-click"data-edition=eu data-ga-action=click data-ga-category=navigation.footer data-ga-label=edition-eu href=/eu> Europe </a><li><a class="flink ga-click"data-edition=es data-ga-action=click data-ga-category=navigation.footer data-ga-label=edition-es href=/es> Español </a><li><a class="flink ga-click"data-edition=ga data-ga-action=click data-ga-category=navigation.footer data-ga-label=edition-ga href=/ga> Georgia </a><li><a class="flink ga-click"data-edition=sa data-ga-action=click data-ga-category=navigation.footer data-ga-label=edition-sa href=/sa> South Africa </a></ul></div></div></div><div class="col m4 s12"><div class="title ltr-space">Get the Magazine</div><div class=magsubs><a class="magcover ga-click"data-ga-action=click data-ga-category=navigation.footer.magazine data-ga-label=image href=http://www.franchiseindia.com/emagazine/shop/ target=_blank> <img alt="Edition: June 2021"class="magazine lazy lazyload"title="Edition: June 2021"data-src=https://assets.entrepreneur.com/content/3x4/600/1622539476-StartupsJuneCover.jpg?width=150 src=https://assets.entrepreneur.com/content/3x4/600/1622539476-StartupsJuneCover.jpg?width=150&quality=15> </a><ul class=subbuttons><li><a class="btn ga-click"data-ga-action=click data-ga-category=navigation.footer.magazine data-ga-label=cta href=http://www.franchiseindia.com/emagazine/shop/ target=_blank> Subscribe </a></ul></div></div></div><div class=footer-copyright><div class="row nm"><div class="col s12"><a class="logo ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=logo href=/> <img alt=Entrepreneur src=https://assets.entrepreneur.com/static/20180405100041-entrepreneur-asia-pacific-white.svg> </a><div class=social-icons><div><a class=ga-click data-ga-action=click data-ga-category=navigation.footer data-ga-label=facebook href=https://www.facebook.com/EntAsiaPacific target=_blank title=Facebook> <i class=icon-facebook> </i> </a><a class=ga-click data-ga-action=click data-ga-category=navigation.footer data-ga-label=twitter href=https://twitter.com/entrepreneurapj target=_blank title=Twitter> <i class=icon-twitter> </i> </a><a class=ga-click data-ga-action=click data-ga-category=navigation.footer data-ga-label=linkedIn href=https://www.linkedin.com/company/entrepreneur-media-india target=_blank title=LinkedIn> <i class=icon-linkedin> </i> </a><a class=ga-click data-ga-action=click data-ga-category=navigation.footer data-ga-label=pinterest href=https://www.pinterest.com/entrepreneurmedia target=_blank title=Pinterest> <i class=icon-pinterest> </i> </a><a class=ga-click data-ga-action=click data-ga-category=navigation.footer data-ga-label=instagram href=https://www.instagram.com/entrepreneurapj target=_blank title=Instagram> <i class=icon-instagram> </i> </a><a class=ga-click data-ga-action=click data-ga-category=navigation.footer data-ga-label=uouTube href=https://www.youtube.com/channel/UCW5Q3EHcO5kH9oaD4oaMvjw target=_blank title=YouTube> <i class=icon-youtube> </i> </a></div></div></div></div><div class=row><div class="col s12 center-align"><a class="pipe ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=terms-of-service href=/terms-of-service> Terms of Use </a><a class="pipe ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=privacy-policy href=/privacy-policy> Privacy Policy </a><a class="pipe ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=cookie-policy href=/cookie-policy> Cookies Policy </a><a class="pipe ga-click"data-ga-action=click data-ga-category=navigation.footer data-ga-label=help-center href=https://help.entrepreneur.com/hc/en-us?source=ent_nav_footer target=_blank> Help Center </a><a class=ga-click data-ga-action=click data-ga-category=navigation.footer data-ga-label=sitemaps href=/sitemaps/main> Site Map </a><div class=copyslug>Copyright © 2021 Entrepreneur Media, Inc. All rights reserved. <br> Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media Inc.</div></div></div></div></div></footer><script id=site-chrome-promo type=x-tmpl-mustache>
   <a class="ga-click" href="{{ link }}"
				{{ #isExternalLink }}
					target="_blank"
				{{ /isExternalLink }}
				data-ga-action="click" data-ga-category="navigation.top" data-ga-label="promo">
				<img src="{{ image }}" alt="site promo"/>
			</a>
  </script><script id=nav-live-promo type=x-tmpl-mustache>
   <a class="nticker ga-click" href="{{ link }}"
				{{ #isExternalLink }}
					target="_blank"
				{{ /isExternalLink }}
				data-ga-action="click" data-ga-category="navigation.top" data-ga-label="ticker">
				LIVE {{ dateCopy }}:
				<span>{{ linkLegend }} </span>
				<span> | </span>
				{{ copy }}
			</a>
  </script><script src=https://assets.entrepreneur.com/js/slick-0fd10ad545.js.gz></script><script src=https://assets.entrepreneur.com/js/desktop-orion-02ceb700b7.min.js></script><script>(function(h,o,t,j,a,r){
		h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};
		h._hjSettings={hjid:601377,hjsv:6};
		a=o.getElementsByTagName('head')[0];
		r=o.createElement('script');r.async=1;
		r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;
		a.appendChild(r);
	})(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');</script><script async src=https://z.moatads.com/entrepreneurheader80032136674/moatheader.js></script><script>window.NREUM||(NREUM={});NREUM.info={"beacon":"bam-cell.nr-data.net","licenseKey":"0ed0f24c15","applicationID":"643162","transactionName":"MlVWMEdXD0FZBxFaVgsfdxFGQg5fFyELUEAGXFsUUFIIU3gDAEc=","queueTime":0,"applicationTime":55,"atts":"HhJVRg9NHE8=","errorBeacon":"bam-cell.nr-data.net","agent":""}</script>