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   Alibaba and Sina Weibo Deal: A Strategic Collaboration of e-Commerce and Social Media? |
 
 The Case Centre
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And so was Alibaba, the prominent stakeholder of the country’s e-Commerce domain. Founded in 1999, by a former English teacher Jack Ma, Alibaba started off as a B2B business model which soon adopted a C2C model in response to eBay’s aggressive and strategic venture into the Chinese on-line shopping industry. Ma’s strong grip on the dynamics of Chinese e-Commerce and in-depth understanding of the country’s demography blocked eBay’s vision of conquering the Chinese e-Commerce market. Alibaba not only successfully warded off competition from eBay but also rose to become the world’s largest e-Commerce company by 2013. But then, the company which had effectively terminated strategic advances from a global player was suddenly getting anxious about competition from a local player, Tencent Holdings Limited. Tencent had diverted on-line customer traffic away from Alibaba with its very successful app WeChat. Not just Alibaba, Tencent was also successful in driving user base from Sina’s Weibo, a social media stalwart in China. It became a business exigency for Alibaba to look for strategic alliances, explore fresh revenue generating models and exploit the power of social media in China. Against this backdrop, Alibaba’s decision to acquire an 18% stake in Weibo was a clever and strategic move. However, it remained to be seen whether this strategic collaboration between e-Commerce and social media would be fruitful and how far it would create an impact on the digital space in China.</div><div class=clear></div></div><h3>Topics</h3><a class=direct href=/main/search/results?field_term_1=topics&term_1=Alibaba&exact_match=true> Alibaba </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=Taobao%2Ecom&exact_match=true> Taobao.com </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=Jack%20Ma&exact_match=true> Jack Ma </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=Tencent&exact_match=true> Tencent </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=WeChat&exact_match=true> WeChat </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=Sina%E2%80%99s%20Weibo&exact_match=true> Sina’s Weibo </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=e%2DTailing&exact_match=true> e-Tailing </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=e%2DCommerce%20in%20China&exact_match=true> e-Commerce in China </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=Tmall&exact_match=true> Tmall </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=Alibaba%2DWeibo%20deal&exact_match=true> Alibaba-Weibo deal </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=Social%20media&exact_match=true> Social media </a> ; <a class=direct href=/main/search/results?field_term_1=topics&term_1=On%2Dline%20shoppers&exact_match=true> On-line shoppers </a></div><div id=product-tab-settings-119270><div class=product_settings><div class=product_locations><div class=product_label>Location:</div><div class=product_value><a class=direct href=/main/search/results?field_term_1=topics&term_1=China&exact_match=true> China </a></div><div class=clear></div></div><div class=product_industrys><div class=product_label>Industry:</div><div class=product_value><a class=direct href=/main/search/results?field_term_1=topics&term_1=e%2DCommerce&exact_match=true> e-Commerce </a></div><div class=clear></div></div><div class=product_settings_settings><div class=product_label>Other setting(s):</div><div class=product_value>2013</div><div class=clear></div></div></div><div class=clear></div></div><div id=product-tab-related-119270><div class=product_related><div class=product_related_product><div class=product_summary_container><div class=product_thumbnail><img alt="Thumbnail image for 313-326-8"src=/pdftn/103/268/313-326-8_page_1.jpg></div><div class=product_summary_detail><div class=product_title_type_and_reference><a name=goto_119277> </a><div class="view-product-modal fake_pointer site_colour view-product-title"id=119277><strong> <a href=https://www.thecasecentre.org/main/products/view?id=119277> <span class="site_colour title-type-and-reference-title"> Alibaba and Sina Weibo Deal: A Strategic Collaboration of e-Commerce and Social Media? 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