IT ministry officials held a meeting last week with senior executives of Google, Facebook, WhatsApp, Twitter and other companies to discuss the proposed changes in the Information Technology (IT) rules

A new research on Thursday revealed that 66% of Indians see travel as a potential opportunity to earn a living as a social media influencer or travel blogger, as opposed to having a traditional full-time job

“Our new campaign #Free-ToLove seeks to celebrate this confidence and reflects our belief in the freedom to choose the person whom you want to be with regardless of caste, religion, gender or age,” a spokesperson for HUL said

Social media has already acquired over 2.3 billion users in a decades time. A medley of stuff is expected to happen on social in 2017. For starters, platforms will evolve further, social spend will increase, and competition will heat up. As digital marketers, you must stay on top of the trends to engage users in innovative ways. Here are top 18 predictions that will influence social space in a big way: 1) Social media automation must for every organisation Big businesses with huge budgets have Read more..

A park in Madrid has opened the worlds first 3D printed pedestrian bridge. In the Crowne Plaza hotel in California, a robot called DASH delivers room service. Israel has developed the AirMule, a means of extracting soldiers from a battlefield without risking further loss of life. AirMule, a drone ambulance will be able to operate under rugged conditions, travel up to 31 miles, and enable precise point to point logistic support. Technology adoption in general and digital technology, in Read more..

Social platforms give even the meekest a voice, share a brilliant idea, market a product, gather endorsements and so on. At the same time, it is also a hotbed for misplaced judgments, fake content, click bait and thousands of cases of social bullying. All these and more misadventures are possible and happen daily mostly due to the single most powerful feature that these platforms offer to its users - anonymity. The current set of credentials of attaching phone numbers for identification with Read more..

A couple of weeks ago, my mum mentioned a brand of a sea salt rub which she insisted was healthier and made for a great marinate for fish. Last evening, I saw myself hunting through the shopping shelves in the supermarket trying to find that particular brand, ignoring the popular brands that the smart shopper marketing folks cleverly placed all over. My mom later told me, she managed to convince 12 other friends to swap their regular brand to this one. In the marketing world, my mom should have Read more..

Reaching all consumers that matter The reach of the internet on mobile in India at 300M+ has created a connected community that is larger than most. This primarily urban skewed population, while representing only 30% of the countrys population, corresponds to a disproportionate share of the consumption market across many business categories. To put the consumer reach opportunity of 300M in context, the NCCS ABC population in India is merely 210M, well below the scale of the mobile internet. Read more..

Roughly 90% of decisions taken by Indian marketers concerning customer service is based on past data. The reason is simple-marketing managers have access only to customer behaviour that has occurred in the past. Tools deployed for forecasting of customer behaviour such as consumer surveys, focus group discussions and in-depth interviews with customers tend to be based on past behaviour patterns. Neuroscientists term this phenomena as confirmation bias. While responding to surveys people tend to Read more..