DEBATE has raged in the past about the correct term for this delicacy (aka the jewel in the crown of our national cuisine):

Depending on where you live in Australia, some people will call it a “sausage sandwich”.

Other people will call it a “sausage in bread”. Everyone will call it “the best thing about a trip to Bunnings”.

But as far as we know, nobody on this great big brown land has ever referred to it as an “Aussie taco”.

So when Leon Sjogren opened up the Daily Telegraph and saw this ad (starring an appropriately uncomfortable-looking Merv Hughes) he was dumbfounded:

Whoah whoah whoah... When did Australia agree on calling a snag in bread an "Aussie Taco".



Shut it down. pic.twitter.com/aQkQ2GJQG3 — Leon Sjogren (@Leonsjogren) January 12, 2017

“At first I thought there must have been a typo or the wrong word printed in the ad, then when I saw Merv holding the sausage up I realised Coles must be trying to make it a thing,” said Sjogren, an executive producer at Southern Cross Austero.

“It won’t work ... Saying that, I wouldn’t mind trying a snag in a taco shell ... that might work.”

One of the first responses Sjogren received to his tweet was “Aussie taco? Get f**ked, mates.”

Other people who had noticed the ad separately also had their say on social media.

I don't know about you guys, but I've never heard a sausage on bread referred to as a 'great Aussie taco' @Coles #aussieED — Marco Cimino (@MrMCimino) January 12, 2017

WHO STARTED CALLING A SAUSAGE IN BREAD THE GREAT AUSSIE TACO — papa chick snit (@amy_addisonn) January 7, 2017

"the great aussie taco" uhh what? no one calls a sausage in bread that — Brad (@ImRefleex) January 6, 2017

Dear Coles, the sanga on bread is not called the Aussie taco. PR crap — BobbieAnt (@bobbieskates) January 4, 2017

Phillip Molly Malone was so emotional about it he ended up conducting a poll.

Come clean @coles!U made up "Great Aussie Taco" line,right?Of all crap written onthe net,that phrase has never been! https://t.co/J3QsT2ZUty — Phillip Molly Malone (@mollyfud) January 13, 2017

On the @MervHughes332 add for @Coles sausages, he suggests "some call it the great Aussie taco". Have you ever heard this? #BBL06 #Australia — Phillip Molly Malone (@mollyfud) January 12, 2017

Though there seemed to be one lone person who approved.

Just saw Dipper (I think) refer to a sausage in bread as an Aussie Taco on a Coles ad and I'm like... pic.twitter.com/CSdwmsWXfb — Jess (@librijess) January 4, 2017

What we really need here is Regina George from Mean Girls to have a word with Coles (just change the word ‘fetch’ to “Aussie taco” here and it works).

So we can conclude: the vast majority of people are “down” on Coles for attempting to bring “Aussie taco” into our lexicon.

Having said all that, the ad really makes us want a sausage in bread and you can’t argue with the $3 value.

You win this round, Coles.