They must've done their own market research. I tend to agree with you though. But if their own research shows people will pay a nominal fee to access the entire Disney catalogue (say 5 bucks a month) they will. I know with kids, if I had to pay a nominal fee of say 5-10 bucks a month, I'd definitely pony up. It's either that, pirate (and waste time/risk getting viruses), or go to the library to borrow. I'd rather pony up. They also have ESPN and I'm sure they're planning some streaming service.