Here are a few ideas:  put a $2.00 per bottle stupidity tax, ( and apply it by the case), and use the revenues to improve the water systems for those of us who grew up drinking water from the taps. If this has  no appeal, then let us use the extra revenues to export  all of the plastic bottles back to Switzerland and they can deal with the garbage rather than the profits. A final thought, please publish the names of the politicians who sold the water rights in the first place.