I'm in my late 20's.  I think I speak for many my age in saying we grew up in the age of the internet when we could get all our news online and for free.  So we became used to consuming news for free.  

As I'm getting older though I am appreciating the importance/value of paying for news to support the salaries to produce good reporting.  I just recently bought my first subscription (digital only) and am considering another (sorry G&M, not a subscriber as of yet).  

The importance there though is that, at least for my age cohort, the online product needs to be well designed/presented since we most likely will not buy physical newspapers.  Some city-level papers (ahem Vancouver Sun) have websites that really feel like a clunky afterthought.  Since I'm not going to buy a physical newspaper, the online version needs to be well done.