What a great observation and play on words.    

There can be no denying that the gun manufactures want to sell their products.   To do that you have to create the perception of 'need' for that weapon.  That means inflated threats, that means fear, that means patriotism, that means masculinity........        

There is no doubt the gun industry uses profesional sales and modern Marketing is MUCH more than what we used to call advertising.   Marketing use professional studies of human behavior.  Marketing uses social media to identify 'potential' customers.  Gun manufactures let marketing create the demand, so they can meet the need. 

Weapons marketing earns profit and is only marginally concerned about the consequences of weapons use.  Weapons manufacturers are not held responsible for the consequences of gun use if they have not broken the law as written.

Don't make the mistake of thinking weapons manufactures are making guns just to help you.