Ms James:  I'm surmising you're actually criticizing, not this property owner's plans for development, but the imposition of multi-story apartments into established R-1 neighborhoods in the "Willamette Special Zone" area.  I agree with you regarding the efforts to destroy those long-existing residential neighborhoods.  

I would suggest that the owner/developer's plans for his/her property, if they reflect a conforming use, are their decision.  The announceddecision to redevelopment with a single-story complex of commencial rental spaces  obviously reflects te owner's judgment that it's the "best use" of the land......and, after all, it's his/her/their land and their money......both figuratively and literally, it's their business.