Hey if the world were rational we 'd still be using Blackberries and Windows Phone would have 20% of the market. WP is superior to either  of the dominant systems but its future is bleak, 

Why? Because Apple realised  long ago it's all about the experience, the cachet and the  posturing.

They are pinning their future on a host of  consumers who crave status   the same way the Globe provides limited access to only privileged readers  who are willing to pay more to be separated from the riff raff.

Toronto is full of them.

Upgrade people upgrade