"The Tar Sands Campaign aims to embarrass Canada, weaken the Alberta government and “reduce the attractiveness of the Alberta oil industry for the companies themselves, investors and financiers,” the strategy says".

"Coast to coast to coast, the major organizations that are part of the anti-pipeline campaign are or have been partly funded by Tides, including the Council of Canadians, the Tsleil-Waututh, the Wet’suwet’en, the Great Bear Initiative, World Wildlife Fund Canada, the Pembina Institute, the Sierra Club, Forest Ethics, Lead Now, Idle No More, the Western Canada Wilderness Committee and SumOfUs"