Southwest has been talking about  flights from basically west coast  directly to Maui/Kauai. Doing so in their aircraft which seats in the 180/190 capacity.  Southwest needs to fill those seats on a round trip basis and not just one way to make it work financially. Now, that takes a lot of marketing strategy and expenses. What about facilities to service their aircrafts, ground crews/equipment and the list goes on and on??, or are they going to work with sub-contractors for all of the aforementioned items? In any event, it's going to take a whole lot of time and effort to get it done; I'd say give it another 2-3 years. And, if not, then never. It kind of reminds me of that other mainland outfit who bit off more than they could chew and in the end sort bankrupted themselves out of the market as well as producing the demise of Aloha.