I have a Tissot T Touch watch that was given to me  as a gift 5  years ago. I'm always very hard on watches because of the ammonia in my sweat. I've probably gone through 5 Timex Iron watches but this Tissot is bullet proof. If I had known a better watch would last this long I would have avoided the Timex and Swatch habit of years ago. The author is right, a good watch will last a long time. Spend the money. It's a good buy.