Sobeys has lots of problems including pricing, their rewards program and lack of a discount grocery chain. with Lablaw's, you can get from 1% to 3% cash back depending on which credit card you use and with Sobey's you get air miles which are worth peanuts. air miles are not worth the bother when it comes to booking flights (to may restrictions and it is far cheaper to just pay for your flight and fly out of some place like Buffalo). If you use your air miles to buy merchandise, the stuff they sell is very limited and way over priced. air Miles like Sobeys needs to get their act together because as it stands - no body shops anywhere just for air miles. You take them because they are offered but they are not an attractive option.   Just like shopping at Sobeys - you may walk in anfd buy something once in a while but there is nothing particularly attractive about the place. anything they are trying to do, some one like Costco or Fortino's does better!