Scott writes well and has always been pro-sumer and positive.  But despite the bright-and-shiny tone of this article, I feel that there is a deeper, less optimistic story to be told.   I would have appreciated a more balanced article that weighs pro's and con's, for there certainly must be some negatives to any takeover.  I am optimistic that the acquisition is a win-win situation, as it is portrayed here.  But from the folks I chat with who know both airlines, the benefits to Virgin America fliers are slim to none.  I would still fly Alaska before I'd fly with the "other guys;" but I get this funny feeling that, other than new routes, there's not much in the way of improvements ahead.  I'd like to see the VA cutting edge philosophy "infect" Alaska Airlines, but that's not likely.  If VA could just fly a few times to Anchorage in the summer and show us what they're about (while they can), maybe we would vote with our pocketbooks which "style" we prefer.