From the article: "It doesn't matter how motivated a parent or a child might be, if the world is constantly thrusting crap into their hands and mouths – which to some extent, it almost literally is – we don't stand a chance."

No one is forcing you to buy "crap." No one is forcing you to take your kid to McDonald's. It's the parents' responsibility to think for themselves and for their children and withdraw from the barrage of advertising around us. Kids may be impressionable and succumb to all those colourful ads, but adults should know better. And to those who say healthy food is expensive, if you shop strategically it is no more expensive than buying "crap."