I agree with the conclusions in your column except one: "...to become a little less Chip Kelly..." 

I always felt under Bellotti there was a prevailing attitude among players and fans of, "This is about as good as we can expect of Oregon." No pun intended but under Kelly the Ducks played with the proverbial chip on their shoulder; they had an attitude; they developed swagger...Kelly believed he could successfully recruit the entire country...he was not a yeller and screamer(think Mike Stoops at Arizona) but his players knew the boundaries. Chip Kelly was a disciplinarian unlike Bellotti or Brooks and now Helfrich.

Kelly handed Helfrich a program in which the "dirty work" had been done. All Helfrich needed to do was keep a well-oiled machine running at or near full capacity. Unfortunately Helfrich has made far too many exceptions to the standards Kelly established and the result(s) are what is happening now.