No mercy rule?  Why? Is it because it was televised? If it was, I'm sure most of the people changed the channel so that's a bad reason.  It's sad, your opponent is underman, undersize, and less talented.  What does racking all those points do for you?  Where's the compassion?  Play your second or third string players.  I'm not telling the coach how to coach but looking out for others go a long way.  People will gain respect and remember you in that aspect.