The StarAdvertiser not only is boring but it is numb to what the people of this island feel. 

A perfect example is today's Front Page Aug. 15, 2016 issue of the SA. - LITTLE SEPARATES CALDWELL, DJOU

But what exactly is the thing that is close to the heart of people of this island? Rail.
What exactly consisted of the Caldwell ads compared to Djou ads?  Human Interest.

The above are two subjects (1) an explosive subject about the difference between Caldwell and Djou on rail (2) a human interest on Caldwell ad and Djou ad.

It is no wonder the SA is bland or in short - lacks Pizazz.