No. I participated in campaigns like this when I worked for one of the big Canadian banks back in the '70's.  The pressure to perform was pretty intense, and given the client base in some branches I was in the expectations and targets were unrealistic. The whole driver for this was having the branch win on sales so that our manager could go on some vacation down south as a reward. We rarely saw any significant gains in profit as a result as most of the accounts opened had minimal balances - it was all about cross-sell and number of accounts. I suspect with the capability for better metrics and measurement now, balances come into play as well. At the time part of the idea was that a customer with multiple products was less likely to leave than one with only one account.