Peak subscription was less than 900,000 not even one million, let alone multiple millions. They had to fire many of their staff for their coverage of the Nazi convention in Charlottesville. "Faith Goldy" seemed way too comfortable being interviewed by the Daily Stormer. 

https://en.wikipedia.org/wiki/The_Rebel_Media

http://www.canadalandshow.com/faith-goldy-gone-rebel/