There was a lot of marketing and events (i.e. open house) on the Biki initiative. However, the decision was not one for the public to decide...hence unsavory.  As a former HBL member and Cycling Merit Badge conselor, there doesn't seem to be much concerning promoting cycling safety (i.e. audible signals). No helmet worn on website pic..it doesn't take much of an impact to result in a serious head injury.  Just doesn't seem to promote "safe" cycling...