The key in providing a service is always to bring people closer to God and His will.

If one isn't doing this, clear signs are division, disunity, unhappiness, and complaint.  And resentment and mockery and skepticism are close companions.  And with these, falling away.

Some sites can entertain and 'attract' for short periods of time, but eventually, if they aren't bringing people to the good, there will be dispersion.