Recent experiences south of the border suggest that laughing at your opponents is ineffective.  Instead, let's try real journalism this time: provide a detailed and unbiased picture of each candidate's policies, without judgement and especially without assertions about who's ahead or behind in the horse race.  Giving most of your coverage to the extreme candidates just gets them elected.  Many people will vote for the people most disliked by liberals and media types just because the liberals and media types dislike them.