A new design, vs. a 7 year old model.  Tks. 

I used to be a 'Toyota' guy.  Then I had a 2011 Highlander.  So many issues (tranny freezes up in cold, screens seize, rattles, problem with lights, etc).  I might have chalked it up to a single 'lemon', but the attitude and behaviour of the dealer and others drove me away.

Perhaps to pr serve image, maybe to save costs, they don't acknowledg or repair without big effort.  Keeping it inside in winter then saying 'no issue', suggsting I keep it in garage or not drive in cold, etc.

And trying hard not to have me complain, by saying 'it has issues, but at least it's better than others', when it just wasn't true.

It's my opinion they market to ols Toyota owners and fear real comparison.

That said, I didn't get a Ford, but many folks I know have, and had many les issues than my last Toyota.

So much for brand history.