How about this analogy.  The FBI director job is open, a very powerful and prestigious position.  HOWEVER the directors boss, the pres of the US, wants you to give "complete loyalty" to him.  In other words LIE to protect him.  Even when the former FBI director gave Trump a gift with the letter about Weiner's laptop maybe linking to Hillary's email fiasco, Trump fires the one guy who helped him win the presidency AND Trump called him a "nut job" with FoxNews dragging Comey's name in the mud to protect Trump against impeachment.  At this point anyone with 1/2  decent credentials refuses to work for Trump.  Same thing with a Div1A head coach who has total control of a program.  Chow fun in charge of the program and now Rolo, who has ONE year head coaching experience at the Div1A level has Hawaii parents very skittish with their blue chip son playing for UH.  All will change if Rolo starts winning like Boise.  That are choices based on creds & performance, or lack of; NOT BRAINWASHING.