Well.  If I found out that someone who I was doing business at for years was a homophobe, I would stop doing business with them.  And if I did not get a service that I wished because of who I was or who I loved, you better believe I would make a stink.  That is just the kind of person that I am.  Seriously, I am paying good money for them to provide me a specific product and if they decide not to, then I will be making hay about it.  There are some people who just do not like bigots and speak up for their rights.  

And seriously, the people in question live in Washington and Oregon.  They are upset that they lost business because people in these stays are not homophobic and do not want to frequent homophobic businesses.