For myself and my family, I'm not so certain that handing over my freedom and desire to know exactly what we are eating to some big 'gummint agency or regulation is such a great idea.  Going out on the water and bringing back food or huffing up a few mountains and bringing back food is a pretty certain way to know where our food comes from and what it is.  That being said,  however, right here in the heart of southeast, where millions of pounds of fresh fish come over the dock rail, my wife and I have heard wait staff at local 'upscale' eateries say - in response to customers asking about the fish on the menu - everything from 'I have no idea what kind of fish that is' to 'you know, there is really no such thing as a fresh fish'.  Trusting a restaurant to advertise truthfully flies in the face of their one and essential goal: make a buck.