Well, I don't think the move to take it private helped much, but it's a store that isn't changing with the ages. You can be cheap plastic (Walmart) or you can be good-quality but pricier (local toy stores, etc) . You can't be cheap plastic at outrageous prices. As well, the store is SO gender-split it's off-putting. It doesn't just have the dolls in one section and the trucks in another, EVERYTHING in the 'girls' section is pepto-bismol pink. If I just want Disney-branded stuff at expensive prices, I'll go to the Disney store.