There is at once a generational and cultural paradigm shift that maybe occurring here. By way of specific example, the cultural precepts of tofugu and ha'aha'a are remarkably similar and interrelated.

In America, we tend to be encouraged to show our individualist side, take initiative, tell people about our accomplishments, and stick out as much as possible from the rest of society. Conversely, in both Asian and Polynesian cultures their is priority to praise others, while looking much more critical and introspective to yourself, while upholding the culture’s traditional respect for humility. 

Sociologists hold this behavior crucial in maintaining harmonious interpersonal relations by a cultural intervention and amelioration for superfluous conflict. The right amount of modesty means assessing oneself on the harsh side with an eye toward stoic, self improvement. Moreover, in the intermediate and long term, this humility puts others at ease. Such is real aloha.

Auwe to Ms. Kent.....