The CMO in his first breath says that he thinks it's important for brands to take a "social stand" on important issues like immigration as a means of staying engaged in the consumer conversation while side-stepping sensitive political subjects. 

 In his very next breath, he points out that while he's invested heavily (I presume as CMO of Airbnb) in LGBT marketing-related opportunities, he needed to wait to take any stand until it was clear which way the political winds were blowing. This makes no sense. Why not take a "social stand" on LGBT issues like Airbnb claims they did with immigration?