They used to teach them in J-school to use "Who, What, Where, When, Why and How".

I wonder when they quit?

Maybe they need to match the level of instruction to modern capabilities?  

Rudyard Kipling in his "Just So Stories" (1902), in which a poem accompanying the tale of "The Elephant's Child" opens with:

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.