Two things:
1) I can't believe in this age of big data that we don't know how many eyeballs watched the FOX telecast. The whole TV ratings business is a closely guarded secret. Can someone unlock this?

2) Why doesn't Bell try to create value out of the Grey Cup? This is an event that has no US competition yet is buried on a specialty cable channel. TSN has done exactly that with World Junior Hockey and a bit less with curling. Offer us something local and relevant instead of just re-packaging US content if you want my dollars.