It's about saving face fir everyone. JBats couldn't go back for much less than the QO, and the Jays don't want to pay a whole more than that amount. So they throw a bunch of little penny-ante stuff in the offer...stuff that probably will never get achieved. The only way the Jays get over 3.5K is if they get hot and the crowds go nuts....or they go deep into the postseason. And next to 18M dollars, another 100k or so is peanuts for Rogers.  It's a  bit of an appetizer to go along with the banquet.