Well written and necessary. 

There's an easy solution to apathetic voter turnout; follow Australia's example where it's illegal not to vote. I lived there for 6 years and because of this law, just about everyone has a better-than-basic  awareness of the issues, the candidates and what each party stands for.
(They've also figured out 2 Tier health care, built on the back of free healthcare for everyone.)

I view not voting as akin to paying for an expensive employee all year and then skipping the employee review session.