Fairbanks Daily News-Miner's readership is expanding (slightly)since the Snedden Foundation took over and returned to a more community-oriented focus. Advertising pays for most newspapers and online news media can support itself through advertising if IF they keep their subscription prices low. Unfortunately, many media outlets seem to think subscribers should support them, so their sub costs are too high, causing them to lose readership. If news "papers" don't wish to become irrelevant, they need to realize that they're competing against Facebook, Twitter, and a lot of other organizations for the Internet advertising market. Some media organizations have caught onto that, but a lot of others have not. But note, all those sites you people think are "free" wouldn't exist if they didn't have advertisers. It might be "free" to you to read, but it's paid for by people trying to market to you.

The problem for ADN is that their content is unsatisfactory to readers, so ads are drying up.