Ah Blackberry.  I remember living in the KW area around 2009 and purchasing my first Iphone. Not only was I ridiculed for having a "toy" instead of a real phone by local employees who loved the sweet taste of that Koolaid but I was also forced to endure arrogant tales of leveraging homes and taking out other unsecured loans to buy as much stock as they could...it was floating around $70 at the time if I recall correctly. 

I'm sure some of them got out unscathed and I'm sure a few made a small profit but the lion share of them were too enslaved to their physical keyboards to realize that it was all over and that their blind faith would prove ever so costly.