Already drive as little as possible
Already keep the heat at 63 and wear something 'cozy'
Already changed the light bulbs and the shower heads
Already cut way down on meat and dairy (cost, health, and environmental reasons)
Can't afford new windows or insulation
And this educated, hard-working, dual-income family with kids does not qualify for a rebate
Behavior can not change any further. A wealth transfer is all it is.