Well, if you lost your Medical and Dental School to Portland (OHSU), your Law School can't teach its graduates well enough to pass the Bar Exam, your 'research' scientists in the bio-sciences keep wandering off to other places, there are questions as to whether you can even remain as a member of the 62 elite research universities, you change Presidents more often than your students change their socks, major donors donate to your sports programs and donate to other University's academic programs (think Stanford and OHSU and the founder of Nike) and OSU has a noted Engineering program which you lack, and OSU has a noted Veterinary program which you lack, calling yourself a "Flagship" makes you just feel better.  

And yes, I am a U of O alum.