I think the city here is trying really hard, on our behalf, to ensure the right developers take over the project. It's part investments and money, and part city planning. 

Eugene needs a cohesive downtown space. What will really transform downtown is being able to park, shop, eat, and walk without having to use your car. That's pretty difficult right now. Having a cohesive riverfront space connecting downtown with the University area is better for everyone. I believe that's the goal here, I'm willing to pay more to ensure that happens - vs the land going to the highest bidder and more cheap housing going in. The mixed-use space is perfect and we need the right developer to do it well.

Disclaimer, because I get this a lot: I do not work for or with the city in any capacity.