WestJet's CEO and his management staff are some of the most greedy, manipulative people I have ever met. I worked at WestJet as a contractor for many years. I saw first-hand how WestJet over-works and under-pays their staff. I spoke to many employees who told me how miserable and angry they were at the way they were treated by the company.
Yet WestJet still spends millions of dollars on smoke and mirrors. They want the outside public to think all is rainbows and unicorns at WestJet, when nothing could be further from the truth. Multi-million dollar promotional stunts might fool some people, but the majority of the travelling public is beginning to see WestJet for what it truly is- Just another big, grey corporation looking to make an extra buck at the expense of their employees.