I don't get the analogy Motley.    The check stand stuff is mostly recognized as entertainment, not claiming to be a new source.  Check stand stuff is main stream money?  Not really, when's the last time you found one lying around a home?   Hair salon's and barber shops maybe.  Breitbart makes a lot more money than those rags.   Now that's mainstreet.  Conservative radio has a strong presence in all states and more exposure I would think than any printed paper/magazine.   

Were Kristoff's claiming true or not true?  I suspect true, but lacking the context of other things alt-right covers.

I'm all for exposing lies masquerading as facts - and that goes for any publication regardless of ideology.   I think you feel the same way?