To "meet the needs of the consumer" is much less important than to protect the integrity of earth's ecosystems and biosphere, including things like a  livable climate, potable water, edible wild fish, breathable air, coral reefs, biodiversity, etc.

It's time to stop thinking of recycling plastic/paper packaging as the responsibility of consumers and public institutions or as a potential revenue stream. Packaging is pollution, plain and simple. It needs to be banned, by law.

We should work towards the elimination of packaging as far as possible; not its recycling or disposal, its ELIMINATION.