Serves CTV and Bell right. I actually don't oppose simsubs but the criteria needs to change. Media companies need to EARN the right to simsub by investing in good Canadian content. Instead of rules about how many hours of Canadian content is produced, rather reward companies who generate quality content by allowing them to simsub at certain levels based on the percentage of revenue invested. If it's important for Bell to simsub the Super Bowl then maybe they'll produce more than one decent drama (Cardinal) every three years. 

Until that concept changes, we'll get more "Canadian" content like ET Canada.