All of this is a means to fabricate a new industry: the gender-neutral consultants.
Look for them soon with subtle claims, all of which carry underlying messages:
"This issue is so important and requires study" (read: give us money)
"Gender requires a new paradigm for HR" (read: you must hire as consultants)
"This must go on the curriculum, or else, y'know -- feelings." (read: cut math and science so that we can make everyone learn the 87 gender neutral pronouns)

Make no mistake, their demands will never end.  (Besides, the press love it because you can so much mileage out of this).