Why has "The Handmaid's Tale" been the subject of about a dozen major, front-page articles over the past couple of months?

Is it because the editors like the plot's sociopolitical message? Is it because the editors like Margaret Atwood? Is it because it is an example of a Canadian writer hitting lots of screens in the USA?

I doubt it is that last reason. The hilarious movie "Superbad" was penned by Canadians, and it never got a dozen big front-page articles.

Seriously, why all the media coverage? I mean, the movie "The Matrix" was based on a novel produced decades previous by a French writer, and yet I do not remember Paris Match and Le Parisien and Le Monde  going all ga-ga with a dozen big articles about how the screen adaptation was a hit in America...