Personality.  Bill Morneau, you resented your Dad and displaced him as being more-smiley than Frank Morneau.  So far - so - good.  At Morneau Chapell.  Now you've bitten-off more than you can chew.  "I'm Frank."
Billy, you have the bow-tie personality.  You share that - with Conrad Black.
Horizontally - you KNOW you are always right.  One-side.  Yours.
Balancing that, you KNOW: everyone should always really-really like you.
The other side.
Hope some time you'll get it.
It's never worked for Conrad - and it'll never work for you.
Sorry Billy, for your failed attempt.
Quit now