_Customers want the cheapest product, the forest industry adapts methods to give it to them._

Years ago in the building boom home builders could not keep up with sustainably harvested lumber demands. Apparently, not everyone selected the cheapest thang. I boycott Walmart e.g.

So long as people continue to build huge houses, those buyers may feed frenzied logging practices. 

If you want to see the future of building, see video of the last 5 Intl Hemp Building Symposia  - worldwide movement to use industrial hemp for unlimited bldg apps like hempcrete.
6th one in Italy in Oct. 2016.
https://www.youtube.com/watch?v=UQzRGl9xZ4E
hempbuilding.com

On 3 acres of non mind elevating hemp in 4 months grow enough hemp to build a 1,200 sf house. Lumber is used for for framing. Fire, water, termite, mold resistant.

Hemp can be used for plastics, textiles, paper, etc. As pulp mills told Wm Conde in Harrisburg who produced hemp fests: we are hungry for pulp.  Hemp can supply it. Save forests!