Ler's take this back to basics.  Walk into a Tim's.  Large cup of coffee, double cream.  Pay outrageous price.  Walk out immediately with coffee order.  That's what Tim's means to me.   

The problem with Tim's is the bored and cold Canadian public.  They have nowhere to go so they sit and chat over a coffee at Tim's.  That leads to no good when guest time now includes having to order food in order to sit and eat while doing nothing and talking.  

Just. Serve. Coffee.  Makes it simple, doesn't it?  Everybody will drink TH coffee for some unexplainable reason.   Is not that great; nor Starbucks for that matter.   Dump the garbage healthy food menu.  Serve doughnuts.   No point going into the why's; regular TH customers' other favorite place to eat is probably McDonalds.