See, this is exactly what you don't get: the institutional Church does not have to "get" anything.  The institutional Church is not the issue.  The institutional Church is not the problem.

The job of the institutional Church is to preach the Word of God.  As long as the Church continues to do that, nothing else matters. Those who wish to listen and give their lives to Christ will do so.  Those who are not interested will not do so.  The Church has no control over who does or does not accept the message.  No amount of cool, hip and trendy gimmicks or other smoke and mirror type deals are going to make people want to know Christ. The Church is merely the messenger.  Let those who have ears to hear, hear.  In the end God is the one in charge of who hears or does not hear.  

God's Word does not change.  God does not change.