hey, kiszla, this ain't about ticket sales.  and just because you want this to blow over (because that's part of how you make your living) doesn't mean that what the broncos did was right, nor that their non-apology is acceptable.  as far as tickets, if someone has season tickets, that's a sunk cost.  why would they give them up to have someone else put their seat in the stands?  if i'm wanting the broncos know my dissatisfaction, i'll eat the cost and let the empty seat in the stands do the talking for me.