I contacted AirMiles with my own frustrations. They did not respond. I then started contacting the retailers who use AirMiles to share my frustration and to note that I would actively choose to not use these retailers. AirMiles then called me back once with a message from the office of the president. I called back only to get voicemail and a promise that they would call back in 48 hours. They did not. 

AirMiles is clearly a company that does not care about their collectors or their partnerships. They pay cursory lip service to this as they did in this article. Answering concerns with more promotions is demonstrates a fundamental lack of understanding and concern. 

AirMiles will reap their just rewards when retailers and collectors abandon them as they are clearly doing now. 

Companies would do well to not outsource communication with their end users to AirMiles will not act in their best interests.