Perhaps if Bell Potty were to make a substantial (VERY substantial) donation to organisations such as Section 27 or Right to Know (or even to this esteemed online publication?) to help correct the damage done, I would begin to see them more favourably. Words are cheap, and apologies, particularly those that have every appearance of being reluctant and forced, are meaningless without significant and real compensation.

Simply calling for them to "pay back the money" is pointless. Pay back to who? To the client (Oakbay/Guptas)? Hell, no! That is not an option. The money, assuming they'll put their money where their potty mouth is, has to go to organisations working for real and tangible change.