David Brook uses that worn out slogan pay to attract the best people. Look if the current execs and administrators are unhappy with current salaries, there are plenty of other applicants out there just waiting to be given a chance.. Salaries paid to these individuals is a bloody good reason why tuition fees keep climbing.      These people are there for one reason only and that is to serve the students not their personal pocketbooks. Students have a rough time as it is. Student loans, purchase of books that include tax, working to make ends meet and study at the same time. The students need help not the execs and admin. If they feel they are not paid enough now, let them find another job!