In a perfect world Alaska Airlines would leave Virgin and it's culture as is but they won't do that. They'll turn it into a low cost part of Alaska Air, water down the service and amenities and have great gate slots at airports that were Virgins; that will be a benefit for Alaska Air customers at the cost of customers sitting like sardines on top of each other like they do now because Alaska squeezed 20 extra rows on to Virgins Airbus planes.