People do not have the capacity to make uncaused choices, although we feel we do (because we cannot directly observe the workings of our own brains which produce our choices, although science is increasingly able to predict our choices with techniques like functional MRI). We hate, however, being told what to do, which arouses feelings of oppression. We hate finding out we have been manipulated but are manipulated all the time, not only by political messaging but by advertising techniques. Since we are going to be nudged anyway, we need to ensure it is done as transparently as possible. If we want to expand our capacity for rational, thoughtful choices, deluding ourselves that we actually possess free will is not the way to go about it. We all need eduction in basic neuroscience to appreciate how irrational and easily manipulated we are. Freedom from oppression requires work.