Jim Magoffin was the hard-working "genius" you might be fishing for.  Love or hate him, Neil Bergt was a shrewd businessman who had a big vision that didn't pan out.  Along the way, he collectively saved traveling Alaskans millions of dollars...and  wages at MarkAir were much better than Alaska Airlines...I've worked for both.  

If, by the apparently pejorative use of "genius", you're looking for an Alaska Aviation ne'er-do-well, try Jim Flood.  Liquidated a healthy, vibrant, and solvent airline (Wien Air Alaska) and put hundreds dedicated employees out of work...all for the quick $$.  

...and the caps were NOT "hijacked".