It reminds one a bit of Jack Layton (RIP) who was offering "hope". A message that never really worked on his own generation, but all the young people were coming up to support a grandpa-like figure who seemed to have a special, soothing message and money in the bank and could pay for their tuition. Unfortunately "hope" turns into "nope" after a while, when you don't actually have the money. After his death, the Liberals simply picked up this "hope" mantra, which the voters went for it again. Like we were "hope-notized". Although, as other commenters on here have said, sometimes it seems more like we were voting for "dope" more than "hope" - the kind you smoke and the other kind.