I am sure we have better environmental legislation and great technological engineering and knowledge than most of our competitors in the oil producing business. That facts though remain. I is far easier and therefore also more environmentally benign to pump  oil out of the Arabian sands than to extract it from the sands of Alberta. However all of this does not matter to a foreign buyer who is only interested in paying the cheapest price to gain himself an economic advantage and therein lays the crux's. The Saudis have made clear to the world that they will fight for their market share by dropping the prices. That fact and the US fracking industry have changed the whole oil sand equation. We still seem to have problems to accepted the new reality. Just ask yourself who will invest more capital in our oil industry under those circumstance?