Is it just a coincidence? I believe the entry of Southwest Airlines and their customer oriented philosophy will prove to be a well received competitor that may change the mainland and inter-island air service landscape.  It will be interesting to see the effect on baggage fees and how it will affect Hawaiian's bottom line...we'll then know how they (and other carriers) took advantage of Hawaii travelers.  From an investment perspective need to take a good look at Southwest (LUV) vs HAL (HA).  In my opinion, a refreshing alternative.  By the way, aside form air service, this will affect the labor resource amongst all local based carriers.  From what I've been able to gather, SW employee satisfaction if relatively high.  I presume SW will pull from the the local pool of labor resources.  Again, a refreshing alternative for travelers and those employed in the industry.   Just saying...