Getting hung up on the design of the labels distracts from the fact that labels like this just don't work. Nutrition labels, calorie counts on menus and dietary lessons in school curriculums have been introduced and all the while the obesity crisis mounts.  No where in this article, (or the gov meetings from the sounds of it) is anyone discussing WHY Canadians are overweight.  Just looking at labels and education WAY oversimplifies a complex dynamic that our society currently faces.  People eat (& restrict eating) to comfort themselves, cope with stress, to quell feelings of loneliness and distract from feeling powerless or out of control in their lives.  We spend more time sedentary with technology than we do active together.  I don't love the addiction analogy, but it's one we can all relate to.  To quote Gabor Mate "In the absence of stress, addiction is never an issue".  While there is still inadequate funding for preventative measures and mental health, this problem will remain.