Lucky for you Jo, I'm free at the moment.  While I support sports I rank them low on university priorities.  

Academic curriculum, talented teaching staff and an edge in technology are at the top of my list.  Research is another key to our university's success both financially and in attracting serious students and talented staff. The question is one of balance.

Research gives the university and state economic return for investment.  That's a smart way to allocate resources. Outstanding staff, recognized in the academic world and a diverse, yet focused curriculum help attract out of state students, professionals and even industry.  Rounding out the list is technology which in today's world changes rapidly and is critical for any teaching institution.

That leaves sports.  Cutbacks are inevitable with reduced state funding.  User fees and ticket sales are not enough. An aggressive sponsorship program and alternative revenue sources, like sports camps, might ease the burden.