It's called soft power....

"The tendency to privilege the military and take other elements of power almost for granted fails to best use our many assets. U.S. business, science, education and entertainment project influence in critically important and long-term ways.... in Asia even more than most regions, strategic vision, gravitas, patience, respect for protocol and predictability are highly prized and expected in leadership. Historically, American leaders usually — though not always — projected these traits, and they remain expected today."


But we probably don't have any soft power to influence Asians. Hope Tillerson can do better. Asian patience is wearing thin.