James Reeves - Deception is claiming a water treatment process is a medication when it is not.  You obviously can't understand the difference between fluoride ions concentrated in a pill form where someone can take too many of them at a time and fluoride ions in optimally fluoridated water at concentrations where drinking too much water would kill someone long before there would be any harm from the fluoride ions.

Deception is claiming that drinking optimally fluoridated water causes lowered IQ, ADHD, or "destroys thyroid and bone tissue in everyone" when it does not.  You provide no specific citations or quotes from the authors (in context) that demonstrate a proof of your claims.  The reason for the complete lack of citations is that the so-called evidence at best only demonstrates a possible correlation of harm - which is a very long way from proof of harm - particularly when those making the claims are devoted fluoridation opponents.