Few in the pews care what the bishops say. Those who are motivated to take a stand, whether it is against the administration's immigration stand or health care, are doing so at the parish or social group level. The bishops continue to wallow in irrelevancy as they harp against standard provisions of the ACA long after the battle has been waged, providing an easy stereotype for those who wish to take potshots at the Church. 
Want a re-brand -- take a positioned and long-term position to stand up for the poor and the displaced. Recall Jesus' stand AGAINST the established religiosity of his time.  Preach daily about love of the other.  
In the meantime it is left to the parishes and local groups to define what a relevant religious community looks like in today's world.