That the first lady would select bullying as a cause to throw the weight of her office behind struck some as ironic, given the president’s penchant for lobbing insults and heated rhetoric at his opponents, both online and in stated remarks. 
"We must teach each child the values of empathy and communication that are at the core of the kindness, mindfulness, integrity and leadership which can only be taught by example,” the first lady said. “By our own example, we must teach children to be good stewards of the world they will inherit.”
I am quoting Politico above. 
FLOTUS needs to look at examples coming from her home what is her husband teaching by example