"Purdue and the owners of the Stamford, Conn.-based company, the Sackler family, amassed a fortune from OxyContin. Purdue generated $31-billion (U.S.) in revenue from the drug, and the Sacklers were included on Forbes Magazine’s list of the richest American families in 2015, with an estimated net worth of $14-billion."
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The difference between this family and you average Columbian drug lord? Not much. 

Exactly how can a $2-million fine be seen as anything more than a pin prick to these people? It's a complete joke. They should all be in jail.