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<div><div><header><p>Netflix<a href="/login">Sign In</a></p></header><div><div><h2>Unlimited movies, TV shows, and more.</h2><p>Watch anywhere. Cancel anytime.</p><div><h3>Ready to watch? Enter your email to create or restart your membership.</h3></div></div><div><p>The Netflix you love for just $6.99.</p><p>Get the Basic with ads plan.</p><a href="/signup">Learn More</a></div><div><div><h2>Enjoy on your TV.</h2><p>Watch on Smart TVs, Playstation, Xbox, Chromecast, Apple TV, Blu-ray players, and more.</p></div><div><p></p></div></div><div><div><h2>Watch everywhere.</h2><p>Stream unlimited movies and TV shows on your phone, tablet, laptop, and TV without paying more.</p></div><div><p></p></div></div><div><div><h2>Create profiles for kids.</h2><p>Send kids on adventures with their favorite characters in a space made just for them—free with your membership.</p></div><div><p></p></div></div><div><div><h2>Download your shows to watch offline.</h2><p>Only available on ad-free plans.</p></div><div><p></p><div><p></p><div><p>Stranger Things</p><p>Downloading...</p></div></div></div></div><div><h2>Frequently Asked Questions</h2><div><ul><li><h3></h3><p>Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices.<p>You can watch as much as you want, whenever you want – all for one low monthly price. There's always something new to discover and new TV shows and movies are added every week!</p></p></li><li><h3></h3><p>Watch Netflix on your smartphone, tablet, Smart TV, laptop, or streaming device, all for one fixed monthly fee. Plans range from $6.99 to $19.99 a month. No extra costs, no contracts.</p></li><li><h3></h3><p>An ad-supported plan is a great way to enjoy movies and TV shows at a lower price. You can stream your favorites with limited ad breaks (some location and device restrictions apply). Downloads are not supported and a limited number of movies and TV shows are not available due to licensing restrictions. <a href="https://help.netflix.com/node/126831">Learn more</a>.</p></li><li><h3></h3><p>Watch anywhere, anytime. Sign in with your Netflix account to watch instantly on the web at netflix.com from your personal computer or on any internet-connected device that offers the Netflix app, including smart TVs, smartphones, tablets, streaming media players and game consoles.<p>You can also download your favorite shows with the iOS, Android, or Windows 10 app. Use downloads to watch while you're on the go and without an internet connection. Take Netflix with you anywhere.</p></p></li><li><h3></h3><p>Netflix is flexible. There are no pesky contracts and no commitments. You can easily cancel your account online in two clicks. There are no cancellation fees – start or stop your account anytime.</p></li><li><h3></h3><p>Netflix has an extensive library of feature films, documentaries, TV shows, anime, award-winning Netflix originals, and more. Watch as much as you want, anytime you want.</p></li><li><h3></h3><p>The Netflix Kids experience is included in your membership to give parents control while kids enjoy family-friendly TV shows and movies in their own space.<p>Kids profiles come with PIN-protected parental controls that let you restrict the maturity rating of content kids can watch and block specific titles you don’t want kids to see.</p></p></li></ul><div><h3>Ready to watch? Enter your email to create or restart your membership.</h3></div></div></div></div></div></div>||||I|||| Netflix
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NetflixSign In     Unlimited movies, TV shows, and more. Watch anywhere. Cancel anytime.  Ready to watch? Enter your email to create or restart your membership.    The Netflix you love for just $6.99. Get the Basic with ads plan. Learn More    Enjoy on your TV. Watch on Smart TVs, Playstation, Xbox, Chromecast, Apple TV, Blu-ray players, and more.         Watch everywhere. Stream unlimited movies and TV shows on your phone, tablet, laptop, and TV without paying more.         Create profiles for kids. Send kids on adventures with their favorite characters in a space made just for them—free with your membership.         Download your shows to watch offline. Only available on ad-free plans.         Stranger Things Downloading...      Frequently Asked Questions      Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices.You can watch as much as you want, whenever you want – all for one low monthly price. There's always something new to discover and new TV shows and movies are added every week!      Watch Netflix on your smartphone, tablet, Smart TV, laptop, or streaming device, all for one fixed monthly fee. Plans range from $6.99 to $19.99 a month. No extra costs, no contracts.     An ad-supported plan is a great way to enjoy movies and TV shows at a lower price. You can stream your favorites with limited ad breaks (some location and device restrictions apply). Downloads are not supported and a limited number of movies and TV shows are not available due to licensing restrictions. Learn more.     Watch anywhere, anytime. Sign in with your Netflix account to watch instantly on the web at netflix.com from your personal computer or on any internet-connected device that offers the Netflix app, including smart TVs, smartphones, tablets, streaming media players and game consoles.You can also download your favorite shows with the iOS, Android, or Windows 10 app. Use downloads to watch while you're on the go and without an internet connection. Take Netflix with you anywhere.      Netflix is flexible. There are no pesky contracts and no commitments. You can easily cancel your account online in two clicks. There are no cancellation fees – start or stop your account anytime.     Netflix has an extensive library of feature films, documentaries, TV shows, anime, award-winning Netflix originals, and more. Watch as much as you want, anytime you want.     The Netflix Kids experience is included in your membership to give parents control while kids enjoy family-friendly TV shows and movies in their own space.Kids profiles come with PIN-protected parental controls that let you restrict the maturity rating of content kids can watch and block specific titles you don’t want kids to see.     Ready to watch? Enter your email to create or restart your membership.
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2023-11-21
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<div><div><div><div>
<h2>Black Friday </h2>
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https://superhuman.com/
Superhuman | Blazingly fast email for teams and individuals
2023-05-08
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<div><div><section><div><p></p><h2>The Fastest Email
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and for all.</h2><p></p></div></div><div><div><p></p><h2>Fly through your email
twice as fast as before.</h2><p></p><p></p><h2>Be more responsive to
what matters most.</h2><p></p><p></p><h2>Eliminate email anxiety
once and for all.</h2><p></p></div><div><p></p><h2>Fly through your email
twice as fast as before.</h2><p></p><p></p><h2>Be more responsive to
what matters most.</h2><p></p><p></p><h2>Eliminate email anxiety
once and for all.</h2><p></p></div></div></div></section><section><div><p></p><h2>Built for teams that use
Gmail or Outlook</h2><p></p><p></p><h2>Built for teams that use
Gmail or Outlook</h2><p></p><p></p><h2>Built for teams that use
Gmail or Outlook</h2><p></p></div><div><p></p></div></section><div><div><p></p><h2>Superhuman makes teams more productive</h2><p></p><p></p><h2>Superhuman makes teams more productive</h2><p></p><p></p><h2>Superhuman makes teams more productive</h2><p></p></div><div><p>Help your team move faster, be more responsive, and feel less stressed. Get back valuable time for what matters most.</p></div><div><p>Help your team move faster, be more responsive, and feel less stressed.</p><p>Get back valuable time for what matters most.</p></div><div><p>Help your team move faster, be more responsive, and feel less stressed. Get back valuable time for what matters most.</p></div></div><div><div><p></p><h2>Respond faster to
what matters most</h2><p></p><p>Automatically triage incoming email</p><div><p>We all get too much email. The urgent buries the important. We don't reply to our team or VIPs. And we miss notifications from tools like Google Docs. As a result, we lose opportunities, block our teams, and damage our reputations.</p><p>With Split Inbox, you can instead focus on what needs your attention. Split out emails from your team, your VIPs, or your most used tools â Google Docs, Notion, Asana â or anything else. Even when your inbox is overflowing, you'll respond fast where it matters most.</p></div></div><div><div><p></p></div><div><p></p></div></div><div><div><p></p><h3>Beta</h3><p></p></div><p></p><h2>Introducing Superhuman AI</h2><p></p><p>Write entire emails with just one line</p><div><p>With Superhuman AI, you can write faster than ever before. Just jot down some phrases, and we'll turn them into a fully written email.</p><p>Best of all, the email sounds like you. Superhuman AI matches the voice and tone in the emails you've already sent, applying that to everything it creates.</p><p>Say goodbye to writer's block and hello to effortless productivity.</p></div></div><div><p></p><h2>Follow up
on time, every time</h2><p></p><p>Never drop the ball again</p><div><p>You're sending a crucial email: closing a deal, delegating a task, or landing a meeting. But people are busy â you might not hear back. So what do you do? You could painstakingly maintain a list or spreadsheet. Or you could somehow try to keep it all in your head.</p><p>Superhuman makes it fast and easy. When you send an email, just choose a time â for example, 2 days. If you don't hear back by then, we'll remind you to follow up. You'll follow up on time, every time.</p></div></div><div><div><p></p></div><div><p></p></div></div><div><p></p><h2>Type less and save 
hours every week</h2><p></p><p>Automate phrases and entire emails</p><div><p>No matter how fast we are, we all hit the same limit: the sheer time it takes to type.</p><p>With Snippets, you can automate typing and push past this limit. Insert phrases, paragraphs, or whole emails. You can even include attachments, add people to CC, or BCC internal systems.</p></div></div><div><div><p></p></div><div><p></p></div></div><div><p></p><h2>Snooze emails for later</h2><p></p><p>Eliminate email anxiety once and for all</p><div><p>You're far more productive when your inbox is free of clutter. But messages pile up. Maybe you need time to think, or you're waiting on a colleague. Or perhaps you just don't want to deal with them right now.</p><p>With Superhuman, you can snooze emails at the speed of thought. Just choose when â for example, next week â and we'll remind you then. No clicking required. Focus on what matters, and enjoy a more â¨â¨productive inbox.</p></div></div><div><div><p></p></div><div><p></p></div></div><div><div><p></p></div><div><p></p></div></div><div><p></p><h2>See when people read
your email</h2><p></p><p>Respond with brilliant timing</p><div><p>In Superhuman, you can see when people read your email and on which device.</p><p>If someone doesn't reply, read statuses can show why. Maybe they never opened your email. Or perhaps they did, but on their phone. Now you can follow up with just the right message.</p><p>Use read statuses to close high-value deals, hire elusive candidates, and work more effectively with your team.</p></div></div><div><div><p></p></div><div><p></p></div></div><div><p></p><h2>Share read statuses
across your team</h2><p></p><p>Communicate and collaborate more effectively</p><div><p>In Superhuman, read statuses are shared across your team.</p><p>Let's say a teammate sends an email and CCs you. Even though you did not send the email, you can still see when people read that email.</p><p>Use team read statuses to handoff work, communicate better, and collaborate more effectively.</p></div></div><div><p></p><h2>Fix errors as you go</h2><p></p><p>Speed up your typing by 30-50%</p><div><p>It happens to all of us: you're busy writing an email, thinking deeply about the details of whatâs on your mind, but in the heat of the moment, you accidentally add an extra letter or miss an apostrophe. It breaks up your flow and makes you go back to correct it. </p><p>Autocorrect fixes errors as you go â extra characters, missing characters, transposed characters, missing punctuation, incorrect capitalization â to name just a few. It beats the autocorrect in Gmail and Outlook across multiple benchmarks.</p></div></div><div><p></p><h2>Avoid collisions
with your team</h2><p></p><p>See when your team is replying</p><div><p>Imagine the scene: you and your team get an urgent email, so you rapidly reply. But just after you hit send, your team replies as well. In the best case, you look disorganized. In the worst case, you contradict each other. </p><p>In Superhuman, you can see exactly when your team is replying. Know when your team is on it, and avoid embarrassing collisions.</p></div></div><div><div><p></p></div><div><p></p></div></div><div><p></p><h2>Be brilliant with people</h2><p></p><p>Insights from LinkedIn, Facebook, and Twitter</p><div><p>Superhuman weaves social insights into your workflow. See where they're based, and what they do. Find ways to break the ice, topics to bond over, and reasons to get back in touch. Grow your network by connecting on LinkedIn, Facebook, and Twitter.</p><p>Be astute, personal, and effective â and ultimately, brilliant with people. </p></div></div><div><div><p></p></div><div><p></p></div></div><div><p></p><h2>Check your calendar
without losing flow</h2><p></p><p>We'll even update your email for you</p><div><p>When you have a busy schedule, you can't waste time looking it up.</p><p>Whenever you suggest a date, we'll show your calendar for that day. Looking busy? Just hit a shortcut, and we'll show the next day. We'll even update your email automatically, so you don't have to.</p></div></div><div><p></p><h2>Schedule events
right from your email</h2><p></p><p>Instantly see when your team is free</p><div><p>You can create calendar events right from Superhuman.</p><p>We could've built a point 'n' click form, as in Gmail or Outlook. But that wouldn't feel fun or be fast. That wouldn't be Superhuman.</p><p>Instead, we rebuilt the experience to be keyboard-driven, blazingly fast, and surprisingly fun. Imagine scheduling at the speed of thought.</p></div></div><div><div><p></p></div><div><p></p></div></div><div><div><p></p></div><div><p></p></div></div><div><div><p></p></div><div><p></p></div></div><div><div><p></p></div><div><p></p></div></div></div><div><div><div><p></p></div><p></p><h6>What customers are sayingâ¦</h6><p></p><div><p></p><h2>Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.</h2><p></p><p></p><h2>It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.</h2><p></p><p></p><h2>Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.</h2><p></p></div><div><div><div><p></p></div><div><p>Jeff Beckham</p><p>Head of Product Marketing</p></div></div><div><div><p></p></div><div><p>Shishir Mehrotra</p><p>CEO &amp; Co-founder</p></div></div><div><div><p></p></div><div><p>Meltem Kuran</p><p>Head of Growth</p></div></div></div></div><div><div><p></p></div><p></p><h6>What customers are sayingâ¦</h6><p></p><div><p></p><h2>Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.</h2><p></p><p></p><h2>It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.</h2><p></p><p></p><h2>Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.</h2><p></p></div><div><div><div><p></p></div><div><p>Jeff Beckham</p><p>Head of Product Marketing</p></div></div><div><div><p></p></div><div><p>Shishir Mehrotra</p><p>CEO &amp; Co-founder</p></div></div><div><div><p></p></div><div><p>Meltem Kuran</p><p>Head of Growth</p></div></div></div></div><div><div><p></p></div><p></p><h6>What customers are sayingâ¦</h6><p></p><div><p></p><h2>Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.</h2><p></p><p></p><h2>It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.</h2><p></p><p></p><h2>Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.</h2><p></p></div><div><div><div><p></p></div><div><p>Jeff Beckham</p><p>Head of Product Marketing</p></div></div><div><div><p></p></div><div><p>Shishir Mehrotra</p><p>CEO &amp; Co-founder</p></div></div><div><div><p></p></div><div><p>Meltem Kuran</p><p>Head of Growth</p></div></div></div></div><div><div><p></p></div><p></p><h6>What customers are sayingâ¦</h6><p></p><div><p></p><h2>Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.</h2><p></p><p></p><h2>It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.</h2><p></p><p></p><h2>Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.</h2><p></p></div><div><div><div><p></p></div><div><p>Jeff Beckham</p><p>Head of Product Marketing</p></div></div><div><div><p></p></div><div><p>Shishir Mehrotra</p><p>CEO &amp; Co-founder</p></div></div><div><div><p></p></div><div><p>Meltem Kuran</p><p>Head of Growth</p></div></div></div></div></div><div><div><div><p></p></div><div><p></p><h2>Get Started</h2><p></p></div></div><div><div><p></p></div><div><p></p><h2>Get Started</h2><p></p></div></div><div><div><p></p></div><div><p></p><h2>Get Started</h2><p></p></div></div><div><div><p></p></div><div><p></p><h2>Get Started</h2><p></p></div></div></div></div></div>||||I|||| Pricing

 Blog

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 Contact Us

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 Get Started

 Pricing

 Blog

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 Get Started

 Get Started

 Pricing

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 Love

 Get Started

 The Fastest Email
 Experience Ever Made

 The Fastest Email
 Experience Ever Made

 The Fastest Email Experience Ever Made

 Blazingly fast, delightful, and stress free.
 Get 3 hours back every single week.

 Blazingly fast, delightful, and stress free.

 Get 3 hours back every single week.

 Get Started
 Get Started

 Get Started

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

 Superhuman saves teams over
 10 million hours every single year.

 Superhuman saves teams over 10 million hours every single year.

 Superhuman saves teams over 10 million hours every single year.

 Superhuman saves teams over
 10 million hours every single year.

 Fly through your email
 twice as fast as before.

 Be more responsive to
 what matters most.

 Eliminate email anxiety
 once and for all.

 Fly through your email
 twice as fast as before.

 Be more responsive to
 what matters most.

 Eliminate email anxiety
 once and for all.

 Fly through your email
 twice as fast as before.

 Be more responsive to
 what matters most.

 Eliminate email anxiety
 once and for all.

 Fly through your email
 twice as fast as before.

 Be more responsive to
 what matters most.

 Eliminate email anxiety
 once and for all.

 Fly through your email
 twice as fast as before.

 Be more responsive to
 what matters most.

 Eliminate email
 anxiety once
 and for all.

 Fly through your email
 twice as fast as before.

 Be more responsive to
 what matters most.

 Eliminate email
 anxiety once
 and for all.

 Fly through your email
 twice as fast as before.

 Be more responsive to
 what matters most.

 Eliminate email anxiety
 once and for all.

 Fly through your email
 twice as fast as before.

 Be more responsive to
 what matters most.

 Eliminate email anxiety
 once and for all.

 Built for teams that use
 Gmail or Outlook

 Built for teams that use
 Gmail or Outlook

 Built for teams that use
 Gmail or Outlook

 Superhuman makes teams more productive

 Superhuman makes teams more productive

 Superhuman makes teams more productive

 Help your team move faster, be more responsive, and feel less stressed. Get back valuable time for what matters most.

 Help your team move faster, be more responsive, and feel less stressed.

 Get back valuable time for what matters most.

 Help your team move faster, be more responsive, and feel less stressed. Get back valuable time for what matters most.

 Leadership

 Leadership

 Recruiting

 Recruiting

 Security

 Security

 Strategy

 Strategy

 Product

 Product

 People

 People

 Design

 Design

 Sales

 Sales

 Finance

 Finance

 Customer Success

 Customer Success

 Engineering

 Engineering

 People

 People

 Business Development

 Business Development

 Analytics

 Analytics

 Engineering

 Engineering

 Operations

 Operations

 Marketing

 Marketing

 Leadership

 Leadership

 Events

 Events

 Strategy

 Strategy

 Design

 Design

 * Security

 * Strategy

 * Product

 * People

 * Design

 * Sales

 * Finance

 * Customer Success

 * Business Development

 * Analytics

 * Engineering

 * Operations

 * Marketing

 * Leadership

 * Events
























































































 Respond faster to
 what matters most

 Automatically triage incoming email

 We all get too much email. The urgent buries the important. We don't reply to our team or VIPs. And we miss notifications from tools like Google Docs. As a result, we lose opportunities, block our teams, and damage our reputations.

 With Split Inbox, you can instead focus on what needs your attention. Split out emails from your team, your VIPs, or your most used tools â Google Docs, Notion, Asana â or anything else. Even when your inbox is overflowing, you'll respond fast where it matters most.

 Beta

 Introducing Superhuman AI

 Write entire emails with just one line

 With Superhuman AI, you can write faster than ever before. Just jot down some phrases, and we'll turn them into a fully written email.


 Best of all, the email sounds like you. Superhuman AI matches the voice and tone in the emails you've already sent, applying that to everything it creates.


 Say goodbye to writer's block and hello to effortless productivity.

 See more

 Follow up
 on time, every time

 Never drop the ball again

 You're sending a crucial email: closing a deal, delegating a task, or landing a meeting. But people are busy â you might not hear back. So what do you do? You could painstakingly maintain a list or spreadsheet. Or you could somehow try to keep it all in your head.

 Superhuman makes it fast and easy. When you send an email, just choose a time â for example, 2 days. If you don't hear back by then, we'll remind you to follow up. You'll follow up on time, every time.

 Type less and save 
 hours every week

 Automate phrases and entire emails

 No matter how fast we are, we all hit the same limit: the sheer time it takes to type.

 With Snippets, you can automate typing and push past this limit. Insert phrases, paragraphs, or whole emails. You can even include attachments, add people to CC, or BCC internal systems.

 Snooze emails for later

 Eliminate email anxiety once and for all

 You're far more productive when your inbox is free of clutter. But messages pile up. Maybe you need time to think, or you're waiting on a colleague. Or perhaps you just don't want to deal with them right now.

 With Superhuman, you can snooze emails at the speed of thought. Just choose when â for example, next week â and we'll remind you then. No clicking required. Focus on what matters, and enjoy a more â¨â¨productive inbox.

 See when people read
 your email

 Respond with brilliant timing

 In Superhuman, you can see when people read your email and on which device.

 If someone doesn't reply, read statuses can show why. Maybe they never opened your email. Or perhaps they did, but on their phone. Now you can follow up with just the right message.

 Use read statuses to close high-value deals, hire elusive candidates, and work more effectively with your team.

 Share read statuses
 across your team

 Communicate and collaborate more effectively

 In Superhuman, read statuses are shared across your team.

 Let's say a teammate sends an email and CCs you. Even though you did not send the email, you can still see when people read that email.

 Use team read statuses to handoff work, communicate better, and collaborate more effectively.

 Fix errors as you go

 Speed up your typing by 30-50%

 It happens to all of us: you're busy writing an email, thinking deeply about the details of whatâs on your mind, but in the heat of the moment, you accidentally add an extra letter or miss an apostrophe. It breaks up your flow and makes you go back to correct it.


 Autocorrect fixes errors as you go â extra characters, missing characters, transposed characters, missing punctuation, incorrect capitalization â to name just a few. It beats the autocorrect in Gmail and Outlook across multiple benchmarks.

 Avoid collisions
 with your team

 See when your team is replying

 Imagine the scene: you and your team get an urgent email, so you rapidly reply. But just after you hit send, your team replies as well. In the best case, you look disorganized. In the worst case, you contradict each other.

 In Superhuman, you can see exactly when your team is replying. Know when your team is on it, and avoid embarrassing collisions.

 Be brilliant with people

 Insights from LinkedIn, Facebook, and Twitter

 Superhuman weaves social insights into your workflow. See where they're based, and what they do. Find ways to break the ice, topics to bond over, and reasons to get back in touch. Grow your network by connecting on LinkedIn, Facebook, and Twitter.

 Be astute, personal, and effective â and ultimately, brilliant with people.

 Check your calendar
 without losing flow

 We'll even update your email for you

 When you have a busy schedule, you can't waste time looking it up.

 Whenever you suggest a date, we'll show your calendar for that day. Looking busy? Just hit a shortcut, and we'll show the next day. We'll even update your email automatically, so you don't have to.

 Schedule events
 right from your email

 Instantly see when your team is free

 You can create calendar events right from Superhuman.

 We could've built a point 'n' click form, as in Gmail or Outlook. But that wouldn't feel fun or be fast. That wouldn't be Superhuman.

 Instead, we rebuilt the experience to be keyboard-driven, blazingly fast, and surprisingly fun. Imagine scheduling at the speed of thought.

 What customers are sayingâ¦

 Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.

 It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.

 Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.

 Jeff Beckham

 Head of Product Marketing

 Watch Video

 Shishir Mehrotra

 CEO & Co-founder

 Watch Video

 Meltem Kuran

 Head of Growth

 Watch Video

 What customers are sayingâ¦

 Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.

 It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.

 Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.

 Jeff Beckham

 Head of Product Marketing

 Watch Video

 Shishir Mehrotra

 CEO & Co-founder

 Watch Video

 Meltem Kuran

 Head of Growth

 Watch Video

 What customers are sayingâ¦

 Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.

 It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.

 Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.

 Jeff Beckham

 Head of Product Marketing

 Watch Video

 Shishir Mehrotra

 CEO & Co-founder

 Watch Video

 Meltem Kuran

 Head of Growth

 Watch Video

 What customers are sayingâ¦

 Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.

 It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.

 Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.

 Jeff Beckham

 Head of Product Marketing

 Watch Video

 Shishir Mehrotra

 CEO & Co-founder

 Watch Video

 Meltem Kuran

 Head of Growth

 Watch Video

 Get Started

 Get Started

 Get Started

 Get Started

 The Fastest Email
 Experience Ever Made

 Company

 Blog

 Careers

 Love

 Product

 Pricing

 Enterprise

 Download

 Support

 Contact Us

 Tutorials

 Legal

 Privacy

 Terms

 The Fastest
 Email Experience
 Ever Made

 Company

 Blog

 Careers

 Love

 Product

 Pricing

 Enterprise

 Download

 Support

 Contact Us

 Tutorials

 Legal

 Privacy

 Terms

 The Fastest
 Email Experience
 Ever Made

 Company

 Blog

 Careers

 Love

 Product

 Pricing

 Enterprise

 Download

 Support

 Contact Us

 Tutorials

 Legal

 Privacy

 Terms

 The Fastest
 Email Experience
 Ever Made

 Company

 Blog

 Careers

 Love

 Product

 Pricing

 Enterprise

 Download

 Support

 Contact Us

 Tutorials

 Legal

 Privacy

 Terms

The Fastest Email
Experience Ever Made     The Fastest Email
Experience Ever Made       The Fastest Email Experience Ever Made     Blazingly fast, delightful, and stress free.Get 3 hours back every single week.   Blazingly fast, delightful, and stress free. Get 3 hours back every single week.            Superhuman saves teams over
10 million hours every single year.     Superhuman saves teams over 10 million hours every single year.             Superhuman saves teams over 10 million hours every single year.             Superhuman saves teams over
10 million hours every single year.                        Fly through your email
twice as fast as before.     Be more responsive to
what matters most.     Eliminate email anxiety
once and for all.       Fly through your email
twice as fast as before.     Be more responsive to
what matters most.     Eliminate email anxiety
once and for all.         Fly through your email
twice as fast as before.     Be more responsive to
what matters most.     Eliminate email anxiety
once and for all.       Fly through your email
twice as fast as before.     Be more responsive to
what matters most.     Eliminate email anxiety
once and for all.         Fly through your email
twice as fast as before.     Be more responsive to
what matters most.     Eliminate email
anxiety once
and for all.       Fly through your email
twice as fast as before.     Be more responsive to
what matters most.     Eliminate email
anxiety once
and for all.         Fly through your email
twice as fast as before.     Be more responsive to
what matters most.     Eliminate email anxiety
once and for all.       Fly through your email
twice as fast as before.     Be more responsive to
what matters most.     Eliminate email anxiety
once and for all.           Built for teams that use
Gmail or Outlook     Built for teams that use
Gmail or Outlook     Built for teams that use
Gmail or Outlook             Superhuman makes teams more productive     Superhuman makes teams more productive     Superhuman makes teams more productive     Help your team move faster, be more responsive, and feel less stressed. Get back valuable time for what matters most.   Help your team move faster, be more responsive, and feel less stressed. Get back valuable time for what matters most.   Help your team move faster, be more responsive, and feel less stressed. Get back valuable time for what matters most.       Respond faster to
what matters most   Automatically triage incoming email  We all get too much email. The urgent buries the important. We don't reply to our team or VIPs. And we miss notifications from tools like Google Docs. As a result, we lose opportunities, block our teams, and damage our reputations. With Split Inbox, you can instead focus on what needs your attention. Split out emails from your team, your VIPs, or your most used tools â Google Docs, Notion, Asana â or anything else. Even when your inbox is overflowing, you'll respond fast where it matters most.                 Beta      Introducing Superhuman AI   Write entire emails with just one line  With Superhuman AI, you can write faster than ever before. Just jot down some phrases, and we'll turn them into a fully written email. Best of all, the email sounds like you. Superhuman AI matches the voice and tone in the emails you've already sent, applying that to everything it creates. Say goodbye to writer's block and hello to effortless productivity.      Follow up
on time, every time   Never drop the ball again  You're sending a crucial email: closing a deal, delegating a task, or landing a meeting. But people are busy â you might not hear back. So what do you do? You could painstakingly maintain a list or spreadsheet. Or you could somehow try to keep it all in your head. Superhuman makes it fast and easy. When you send an email, just choose a time â for example, 2 days. If you don't hear back by then, we'll remind you to follow up. You'll follow up on time, every time.                Type less and save 
hours every week   Automate phrases and entire emails  No matter how fast we are, we all hit the same limit: the sheer time it takes to type. With Snippets, you can automate typing and push past this limit. Insert phrases, paragraphs, or whole emails. You can even include attachments, add people to CC, or BCC internal systems.                Snooze emails for later   Eliminate email anxiety once and for all  You're far more productive when your inbox is free of clutter. But messages pile up. Maybe you need time to think, or you're waiting on a colleague. Or perhaps you just don't want to deal with them right now. With Superhuman, you can snooze emails at the speed of thought. Just choose when â for example, next week â and we'll remind you then. No clicking required. Focus on what matters, and enjoy a more â¨â¨productive inbox.                          See when people read
your email   Respond with brilliant timing  In Superhuman, you can see when people read your email and on which device. If someone doesn't reply, read statuses can show why. Maybe they never opened your email. Or perhaps they did, but on their phone. Now you can follow up with just the right message. Use read statuses to close high-value deals, hire elusive candidates, and work more effectively with your team.                Share read statuses
across your team   Communicate and collaborate more effectively  In Superhuman, read statuses are shared across your team. Let's say a teammate sends an email and CCs you. Even though you did not send the email, you can still see when people read that email. Use team read statuses to handoff work, communicate better, and collaborate more effectively.      Fix errors as you go   Speed up your typing by 30-50%  It happens to all of us: you're busy writing an email, thinking deeply about the details of whatâs on your mind, but in the heat of the moment, you accidentally add an extra letter or miss an apostrophe. It breaks up your flow and makes you go back to correct it.  Autocorrect fixes errors as you go â extra characters, missing characters, transposed characters, missing punctuation, incorrect capitalization â to name just a few. It beats the autocorrect in Gmail and Outlook across multiple benchmarks.      Avoid collisions
with your team   See when your team is replying  Imagine the scene: you and your team get an urgent email, so you rapidly reply. But just after you hit send, your team replies as well. In the best case, you look disorganized. In the worst case, you contradict each other.  In Superhuman, you can see exactly when your team is replying. Know when your team is on it, and avoid embarrassing collisions.                Be brilliant with people   Insights from LinkedIn, Facebook, and Twitter  Superhuman weaves social insights into your workflow. See where they're based, and what they do. Find ways to break the ice, topics to bond over, and reasons to get back in touch. Grow your network by connecting on LinkedIn, Facebook, and Twitter. Be astute, personal, and effective â and ultimately, brilliant with people.                 Check your calendar
without losing flow   We'll even update your email for you  When you have a busy schedule, you can't waste time looking it up. Whenever you suggest a date, we'll show your calendar for that day. Looking busy? Just hit a shortcut, and we'll show the next day. We'll even update your email automatically, so you don't have to.      Schedule events
right from your email   Instantly see when your team is free  You can create calendar events right from Superhuman. We could've built a point 'n' click form, as in Gmail or Outlook. But that wouldn't feel fun or be fast. That wouldn't be Superhuman. Instead, we rebuilt the experience to be keyboard-driven, blazingly fast, and surprisingly fun. Imagine scheduling at the speed of thought.                                                    What customers are sayingâ¦      Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.     It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.     Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.           Jeff Beckham Head of Product Marketing         Shishir Mehrotra CEO &amp; Co-founder         Meltem Kuran Head of Growth            What customers are sayingâ¦      Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.     It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.     Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.           Jeff Beckham Head of Product Marketing         Shishir Mehrotra CEO &amp; Co-founder         Meltem Kuran Head of Growth            What customers are sayingâ¦      Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.     It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.     Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.           Jeff Beckham Head of Product Marketing         Shishir Mehrotra CEO &amp; Co-founder         Meltem Kuran Head of Growth            What customers are sayingâ¦      Superhuman is a key tool in our tech stack that everyone gets onboarded to when they join the team. With the peace of mind an organized inbox brings, they can focus on doing what matters most to the business.     It's one thing for me to be better with my email, but if my whole team is better, then we tend to make decisions faster, respond faster, and give higher quality responses to everyone we interact with.     Spending less time on email means I can focus on meaningful work that moves the needle for our business. With Superhuman, I have peace of mind that things are taken care of. Email just isn't a hassle for me anymore.           Jeff Beckham Head of Product Marketing         Shishir Mehrotra CEO &amp; Co-founder         Meltem Kuran Head of Growth               Get Started             Get Started             Get Started             Get Started
Superhuman | Blazingly fast email for teams and individuals
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Wikis  It’s hard to move fast if you can’t find anything. Centralize all your knowledge in Notion. Explore            Docs  Simple. Powerful. Beautiful. Communicate more efficiently with next generation docs. Explore            Projects  Manage any type of project more efficiently. No separate, clunky system. Explore       We got rid of nearly a dozen different tools because of what Notion does for us.           Notion adapts to your needs. It’s as minimal or as powerful as you need it to be.   Rahim Makani Director of Product, Matchgroup                Deborah Mecca @DebMecca    I used to HATE documenting things. And then I started using @NotionHQ and I document a lot. A LOT A LOT. Now I just realize that it wasn't that I hated documenting, I just hated Google Docs.          André Blackman @mindofandre    One of the most incredible things about @NotionHQ is the dynamic community being built - creating and sharing at its best.          Oliver Peyre @opeyre    @NotionHQ Truly impressed by the velocity and quality of your work. Making using Notion even more fun week after week!
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https://slack.com/
Slack is your productivity platform
2023-01-01
Jennifer Quinlan
<div><div><section><p>Trusted by companies all over the world</p></section><div><h2>Bring your team together</h2><p>At the heart of Slack are channels: organized spaces for everyone and everything you need for work. In channels, it’s easier to connect across departments, offices, time zones and even other companies.</p><p><a href="https://slack.com/features/channels">Learn more about channels</a></p></div><div><h2>Choose how you want to work</h2><p>In Slack, you’ve got all the flexibility to work when, where and how it’s best for you. You can easily chat, send audio and video clips, or hop on a huddle to talk things out live.</p><p><a href="https://slack.com/digital-hq">Learn more about flexible communication</a></p></div><div><h2>Move faster with your tools in one place</h2><p>With your other work apps connected to Slack, you can work faster by switching tabs less. And with powerful tools like Workflow Builder, you can automate away routine tasks.</p><p><a href="https://slack.com/integrations">Learn more about the Slack platform</a></p></div><div><h3>Teams large and small rely on Slack</h3><p>Slack securely scales up to support collaboration at the world’s biggest companies.</p><ul><li><p>85%</p><p>of users say Slack has improved communication<sup>*</sup></p></li><li><p>86%</p><p>feel their ability to work remotely has improved<sup>*</sup></p></li><li><p>88%</p><p>feel more connected to their teams<sup>*</sup></p></li></ul></div><section><div><figure><p></p></figure><p>“Whether you’re a small or large organization, executing anything from a discrete modernization program to a digital transformation initiative, Slack is an incredibly powerful tool in the hybrid world.”</p><p>Managing Partner, IBM iX Americas Leader - Customer and Experience Transformation, IBM<a href="https://slack.com/customer-stories">See more customer stories</a></p></div><p><sup>*</sup> Weighted average. Based on 2,707 survey responses from weekly Slack users in the U.S., UK, Australia and Canada with a ± 2% margin of error at 95% CI (December 2021).</p></section><section><p></p><header><h2>Take a deeper dive into a new way to work</h2></header><p></p></section></div></div>||||I||||Skip to main content
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Trusted by companies all over the world   Bring your team together At the heart of Slack are channels: organized spaces for everyone and everything you need for work. In channels, it’s easier to connect across departments, offices, time zones and even other companies.  Learn more about channels    Choose how you want to work In Slack, you’ve got all the flexibility to work when, where and how it’s best for you. You can easily chat, send audio and video clips, or hop on a huddle to talk things out live.  Learn more about flexible communication    Move faster with your tools in one place With your other work apps connected to Slack, you can work faster by switching tabs less. And with powerful tools like Workflow Builder, you can automate away routine tasks.  Learn more about the Slack platform    Teams large and small rely on Slack Slack securely scales up to support collaboration at the world’s biggest companies.   85% of users say Slack has improved communication*    86% feel their ability to work remotely has improved*    88% feel more connected to their teams*           “Whether you’re a small or large organization, executing anything from a discrete modernization program to a digital transformation initiative, Slack is an incredibly powerful tool in the hybrid world.” Managing Partner, IBM iX Americas Leader - Customer and Experience Transformation, IBMSee more customer stories    * Weighted average. Based on 2,707 survey responses from weekly Slack users in the U.S., UK, Australia and Canada with a ± 2% margin of error at 95% CI (December 2021).      Take a deeper dive into a new way to work
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https://www.southerntidemedia.com/16-of-the-best-website-homepage-design-examples/
16 of the Best Website Homepage Design Examples
2017-08-01
None
<div><div><main><article><div><p> </p>
<p>You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website.</p>
<p>For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button.</p>
<p>That’s right — unfortunately, a lot of people still judge a book by its cover.</p>
<p>What makes a website’s homepage design brilliant instead of blah? Well, it takes more than looks alone — it also has to <em>work </em>well. That’s why the most brilliant homepages on this list don’t just score high in beauty, but also in brains. </p>
<p></p>
<h2>What Makes a Good Website Homepage Design</h2>
<p>All of the homepage designs shown here utilize a combination of the following elements. Not every page is perfect, but the best homepage designs get many of these right:</p>
<h3>1) <em>It </em>clearly answers “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”</h3>
<p>If you’re a well-known brand or company (i.e., Coca Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the “right place.”</p>
<p>Steven Krugg sums it up best in his best-selling book, <em>Don’t Make Me Think:</em> If visitors can’t identify what it is you do within seconds, they won’t stick around long.</p>
<h3>2) It resonates with the target audience.</h3>
<p>A homepage needs to be narrowly focused — speaking to the right people in their language. The best homepages avoid “corporate gobbledygook,” and eliminate the fluff.</p>
<h3>3) It communicates a compelling value proposition.</h3>
<p>When a visitor arrives on your homepage, it needs to compel them to stick around. The homepage is the best place to <a href="http://blog.hubspot.com/marketing/write-value-proposition">nail your value proposition</a> so that prospects choose to stay on your website and not navigate to your competitors’.</p>
<h3>4) It’s optimized for multiple devices.</h3>
<p>All the homepages listed here are highly usable, meaning they are easy to navigate and there aren’t “flashy” objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. Many of them <a href="http://blog.hubspot.com/marketing/optimize-website-mobile-experience">are also mobile-optimized</a>, which is an incredibly important must-have in today’s mobile world.</p>
<h3>5) It includes calls-to-action (CTAs).</h3>
<p>Every homepage listed here effectively uses primary and secondary calls-to-action to direct visitors to the next logical step. Examples include “Free Trial,” “Schedule a Demo,” “Buy Now,” or “Learn More.” (<a href="http://blog.hubspot.com/marketing/great-call-to-action-examples">Here are 30 examples of great CTAs</a> for more inspiration.)</p>
<p>Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. CTAs tell them what to do next so they don’t get overwhelmed or lost. More importantly, CTAs turn your homepage into a sales- or lead-generation engine, and not just brochure-wear.</p>
<h3>6) It’s always changing.</h3>
<p>The best homepages aren’t always static. Some of them, like Whitehouse.gov, are constantly changing to reflect the needs, problems, and questions of their visitors. Some homepages also change <a href="http://blog.hubspot.com/marketing/a-b-test-checklist">from A/B testing</a> or <a href="http://offers.hubspot.com/introduction-to-dynamic-content">dynamic content</a>.</p>
<h3>7) It employs great overall design.</h3>
<p>A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. As such, these homepages effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements.</p>
<p>Now, get ready to learn about excellent homepage design through the following 16 real-life examples.</p>
<h2>Website Design Inspiration: 16 of the Best Homepage Designs</h2>
<h3>1) <a href="http://www.freshbooks.com">FreshBooks</a></h3>
<p></p>
<p><a href="https://www.freshbooks.com/">VIEW ENTIRE HOMEPAGE</a></p>
<h4><strong>Why It’s Brilliant</strong></h4>
<ul>
<li>It’s easy to consume. There is much debate on whether short or long homepages work better. If you choose to do the latter, you need to make it easy to scroll and read — and that’s exactly what this site does. It almost acts like a story.</li>
<li>There’s great use of contrast and positioning with the primary calls-to-action — it’s clear what the company wants you to convert on when you arrive.</li>
<li>The copy used in the calls-to-action “Try it Free for 30 Days” is very compelling.</li>
<li>The subheadline is also great: “Join 5 million people using FreshBooks to painlessly send invoices, track time and capture expenses.” It zeros in on a common pain point for freelancers and small businesses (FreshBooks’ target audience) — typically accounting software is often “painfully complex.”</li>
</ul>
<h3>2) <a href="https://www.airbnb.com/">Airbnb</a></h3>
<p></p>
<p><a href="https://www.airbnb.com/">VIEW ENTIRE HOMEPAGE</a></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>The homepage is </li>
<li></li>
<li></li>
<li></li>
</ul>
<h3>3) <a href="http://www.mint.com">Mint</a></h3>
<p></p>
<p><a href="http://www.mint.com">VIEW ENTIRE HOMEPAGE</a></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>It’s a super simple design with a strong, no-jargon headline and sub-headline.</li>
<li>The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information.</li>
<li>It also contains simple, direct, and compelling call-to-action copy: “Sign up free.” The CTA design is also brilliant — the secured lock icon hits home the safety message once again.</li>
</ul>
<h3>4) <a href="http://www.dropbox.com">Dropbox (Consumer)</a></h3>
<p></p>
<h4><strong>Why It’s Brilliant</strong></h4>
<ul>
<li>Dropbox’s homepage and website is the ultimate example of simplicity. It limits its use of copy and visuals, and embraces whitespace.</li>
<li>It’s difficult to tell from the static screenshot above, but this site captures your attention with its subtle use of whimsical animation in that graphic.</li>
<li>Their sub-headline is simple, yet powerful: “Get to all your files from anywhere, on any device, and share them with anyone.” No need to decode jargon to figure out what Dropbox really does.</li>
<li>It has a focus on one primary call-to-action, “Sign up for free.” But </li>
</ul>
<h3>5) <a href="https://www.dropbox.com/business">Dropbox (Business)</a></h3>
<p></p>
<p><a href="https://www.dropbox.com/business">VIEW ENTIRE HOMEPAGE</a></p>
<h4>Why It’s Briliant</h4>
<ul>
<li>It’s a great example of providing a different website experience for a different audience. Unlike their main homepage, which was originally built for the consumer side (above), their business users require more information and additional proof points that Dropbox for Business a safe and scalable solution for companies (a perception issue that Dropbox addresses on their homepage directly).</li>
<li>Dropbox continues to carry over it’s simple design and branding. It includes only what is important: A large, relevant image with supporting copy, and a </li>
</ul>
<h3>6) <a href="http://www.whitehouse.gov">Whitehouse.gov</a></h3>
<p></p>
<h4><strong>Why It’s Brilliant</strong></h4>
<ul>
<li>Building a website that supports an entire nation is no easy task. <a href="http://www.entrepreneur.com/article/241134">Whitehouse.gov is a constantly changing</a> to reflect top concerns and priorities — the homepage alone has gone through hundreds of revisions. Testing and optimization is a key component to a brilliant homepage design.</li>
<li>What’s particularly great about Whitehouse.gov is that it is completely unlike most government-related websites. It has a clean design and fosters a community.</li>
<li>It’s fairly easy to find what you’re looking for when you land here. And if you can’t find it immediately, there’s even a handy search box.</li>
</ul>
<h3>7) <a href="https://4rsmokehouse.com/">4 Rivers Smokehouse</a></h3>
<p><strong></strong></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>Drool. That’s what I think when I arrive at the website for 4 Rivers Smokehouse. Combined with great photography, the headline “Brisket. 18 years to master. Yours to savor.” sounds like an experience worth trying.</li>
<li>The parallax scrolling guides you on a tour through their services, menu, and people having a great time — a great use of this popular design trend.</li>
<li>The only negative? I don’t live close enough to this place. Boo.</li>
</ul>
<h3>8) <a href="http://www.cobbpediatric.com/">Cobb Pediatric Therapy Services</a></h3>
<p></p>
<p><a href="http://www.cobbpediatric.com/">VIEW ENTIRE HOMEPAGE</a></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>The headline and subheadline appeal to the visitors’ emotional side: “Work With a Company That Gets It”; “Trust us. We’ve been there too! We’ll find jobs where you can thrive.” That value proposition is unique and compelling.</li>
<li>It’s hard to tell from the screenshot above, but the headline is on a rotating carousel that caters to specific personas, from job applicants to people searching for a therapist for their schools.</li>
<li></li>
</ul>
<h3>9) <a href="http://www.jillkonrath.com/">Jill Konrath</a></h3>
<p> </p>
<p><a href="http://www.jillkonrath.com/">VIEW ENTIRE HOMEPAGE</a></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>It’s simple and gets straight to the point. From the headline and sub-headline, it’s clear exactly what Jill Konrath does (and how she can help your business).</li>
<li>It also gives easy access to Jill’s thought leadership materials, which is important to establishing her credibility as a keynote speaker.</li>
<li>It’s easy to subscribe to the newsletter and get in touch — two of her primary calls-to-action.</li>
<li>It includes</li>
</ul>
<h3>10) <a href="http://www.evernote.com">Evernote</a></h3>
<p></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>Over the years, Evernote has turned from a simple note-saving app into a suite of business products. This isn’t always easy to convey on a homepage, but Evernote does a nice job packaging many potential messages into a few key benefits.</li>
<li>This homepage is uses a combination of rich, muted colors in the video and their signature bright green and white highlights to make conversion paths stand out.</li>
<li>Following a simple headline (“Remember Everything”), the eye path then leads you to their call-to-action, “Sign Up For Free.”</li>
</ul>
<h3>11) <a href="http://www.telerik.com">Telerik by Progress</a></h3>
<p></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>“Stuffy enterprise” isn’t the feeling you get when you arrive at Telerik’s website. For a company that offers many technology products, their bold colors, fun designs, and videography give off a Google-like vibe. Just one important aspect to making visitors feel welcome and letting them know they’re dealing with real people.</li>
<li>I love the simple, high-level overview to their six product offers. It’s very clear way of communicating what the company does and how people can learn more.</li>
<li>The copy is lightweight and easy to read. They speak the language of their customers.</li>
</ul>
<h3>12) <a href="https://boxbee.com/">Boxbee</a></h3>
<p></p>
<p><a href="https://boxbee.com/">VIEW ENTIRE HOMEPAGE</a></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>The headline is a call-to-action directed straight for their target audience: entrepreneurs in the storage industry.</li>
<li>It has a very clean and simple design. The design highlights the headline, and then immediately shows the primary call-to-action — not much else.</li>
<li>That primary call-to-action is in a highly contrasting color, making it stand out.</li>
</ul>
<h3>13) <a href="http://www.ewedding.com">eWedding</a></h3>
<p></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>For those love birds planning their big day, eWedding is a great destination to building a custom wedding website. The homepage isn’t cluttered and only includes the necessary elements to get people to starting building their websites.</li>
<li>The sub-headline “Over 750,000 wedding websites built!” is <a href="http://blog.hubspot.com/marketing/social-proof-examples-landing-pages">great social proof</a>.</li>
<li>They’ve included excellent product visuals, a great headline, and a call-to-action that reduces friction with the copy, “Start website.”</li>
</ul>
<h3>14) <a href="http://www.Basecamp.com">Basecamp</a></h3>
<p></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>For a long time, Basecamp has had brilliant homepages, and here you can see why. They often feature awesome headlines and clever cartoons.</li>
<li>The call-to-action is bold and above the fold.</li>
<li>In this example, the company chose a more blog-like homepage (or single page site approach), which provides much more information on the product.</li>
</ul>
<h3>15) <a href="https://donate.charitywater.org/donate/home">charity: water</a></h3>
<p></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>This isn’t your typical non-profit website. Lots of visuals, creative copy, and use of interactive web design make this stand out.</li>
<li>The animated headline is a great way to capture multiple messages on one line.</li>
<li>Great use of video and photography, particularly in capturing emotion that causes action.</li>
</ul>
<h3>16) <a href="http://www.techvalidate.com">TechValidate</a></h3>
<p></p>
<h4>Why It’s Brilliant</h4>
<ul>
<li>This homepage is beautifully designed. I particularly love their use of white space, contrasting colors, and customer-centric design.</li>
<li>The headline is clear and compelling, as are the calls-to-action.</li>
<li>There’s also a great information hierarchy, making it easy to scan and understand the page quickly.</li>
</ul>
<p><em>What do you think of these homepages? What are your favorites? Share your thoughts with us in the comments.</em></p>
<p><em><em>Editor’s Note: This post was originally published in January 2013 and has been updated for accuracy and comprehensiveness. </em></em></p>
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 16 of the Best Website Homepage Design Examples

 You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website.

 For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button.

 That’s right — unfortunately, a lot of people still judge a book by its cover.

 What makes a website’s homepage design brilliant instead of blah? Well, it takes more than looks alone — it also has to work well. That’s why the most brilliant homepages on this list don’t just score high in beauty, but also in brains.

 But before we dive into the 16 examples, let’s dissect some of the best practices of homepage design.

 What Makes a Good Website Homepage Design

 All of the homepage designs shown here utilize a combination of the following elements. Not every page is perfect, but the best homepage designs get many of these right:

 1) It clearly answers “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”

 If you’re a well-known brand or company (i.e., Coca Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the “right place.”

 Steven Krugg sums it up best in his best-selling book, Don’t Make Me Think: If visitors can’t identify what it is you do within seconds, they won’t stick around long.

 2) It resonates with the target audience.

 A homepage needs to be narrowly focused — speaking to the right people in their language. The best homepages avoid “corporate gobbledygook,” and eliminate the fluff.

 3) It communicates a compelling value proposition.

 When a visitor arrives on your homepage, it needs to compel them to stick around. The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors’.

 4) It’s optimized for multiple devices.

 All the homepages listed here are highly usable, meaning they are easy to navigate and there aren’t “flashy” objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. Many of them are also mobile-optimized, which is an incredibly important must-have in today’s mobile world.

 5) It includes calls-to-action (CTAs).

 Every homepage listed here effectively uses primary and secondary calls-to-action to direct visitors to the next logical step. Examples include “Free Trial,” “Schedule a Demo,” “Buy Now,” or “Learn More.” (Here are 30 examples of great CTAs for more inspiration.)

 Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. CTAs tell them what to do next so they don’t get overwhelmed or lost. More importantly, CTAs turn your homepage into a sales- or lead-generation engine, and not just brochure-wear.

 6) It’s always changing.

 The best homepages aren’t always static. Some of them, like Whitehouse.gov, are constantly changing to reflect the needs, problems, and questions of their visitors. Some homepages also change from A/B testing or dynamic content.

 7) It employs great overall design.

 A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. As such, these homepages effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements.

 Now, get ready to learn about excellent homepage design through the following 16 real-life examples.

 Website Design Inspiration: 16 of the Best Homepage Designs

 1) FreshBooks

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * It’s easy to consume. There is much debate on whether short or long homepages work better. If you choose to do the latter, you need to make it easy to scroll and read — and that’s exactly what this site does. It almost acts like a story.
 * There’s great use of contrast and positioning with the primary calls-to-action — it’s clear what the company wants you to convert on when you arrive.
 * The copy used in the calls-to-action “Try it Free for 30 Days” is very compelling.
 * The subheadline is also great: “Join 5 million people using FreshBooks to painlessly send invoices, track time and capture expenses.” It zeros in on a common pain point for freelancers and small businesses (FreshBooks’ target audience) — typically accounting software is often “painfully complex.”

 2) Airbnb

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * The homepage is gorgeous on its own: It greets you with a full-screen video of beautiful, high-definition footage of travelers doing activities as if they’re locals, from cooking in the kitchen to buying local cheeses to driving a moped through the streets. It’s very human and authentic.
 * It includes the destination and date search form that most visitors come looking for, right up front, guiding visitors to the logical next step.
 * The search form is “smart,” meaning it’ll auto-fill the user’s last search if they’re logged in.
 * The primary call-to-action (“Search”) contrasts with the background and stands out; but the secondary call-to-action for hosts is visible above the fold, too.

 3) Mint

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * It’s a super simple design with a strong, no-jargon headline and sub-headline.
 * The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information.
 * It also contains simple, direct, and compelling call-to-action copy: “Sign up free.” The CTA design is also brilliant — the secured lock icon hits home the safety message once again.

 4) Dropbox (Consumer)

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * Dropbox’s homepage and website is the ultimate example of simplicity. It limits its use of copy and visuals, and embraces whitespace.
 * It’s difficult to tell from the static screenshot above, but this site captures your attention with its subtle use of whimsical animation in that graphic.
 * Their sub-headline is simple, yet powerful: “Get to all your files from anywhere, on any device, and share them with anyone.” No need to decode jargon to figure out what Dropbox really does.
 * It has a focus on one primary call-to-action, “Sign up for free.” But the Google-enabled sign-up feature reduces friction for visitors who hate completing long registration forms.

 5) Dropbox (Business)

 VIEW ENTIRE HOMEPAGE

 Why It’s Briliant

 * It’s a great example of providing a different website experience for a different audience. Unlike their main homepage, which was originally built for the consumer side (above), their business users require more information and additional proof points that Dropbox for Business a safe and scalable solution for companies (a perception issue that Dropbox addresses on their homepage directly).
 * Dropbox continues to carry over it’s simple design and branding. It includes only what is important: A large, relevant image with supporting copy, and a “Try free for 30 days” call-to-action button

 6) Whitehouse.gov

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * Building a website that supports an entire nation is no easy task. Whitehouse.gov is a constantly changing to reflect top concerns and priorities — the homepage alone has gone through hundreds of revisions. Testing and optimization is a key component to a brilliant homepage design.
 * What’s particularly great about Whitehouse.gov is that it is completely unlike most government-related websites. It has a clean design and fosters a community.
 * It’s fairly easy to find what you’re looking for when you land here. And if you can’t find it immediately, there’s even a handy search box.

 7) 4 Rivers Smokehouse

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * Drool. That’s what I think when I arrive at the website for 4 Rivers Smokehouse. Combined with great photography, the headline “Brisket. 18 years to master. Yours to savor.” sounds like an experience worth trying.
 * The parallax scrolling guides you on a tour through their services, menu, and people having a great time — a great use of this popular design trend.
 * The only negative? I don’t live close enough to this place. Boo.

 8) Cobb Pediatric Therapy Services

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * The headline and subheadline appeal to the visitors’ emotional side: “Work With a Company That Gets It”; “Trust us. We’ve been there too! We’ll find jobs where you can thrive.” That value proposition is unique and compelling.
 * It’s hard to tell from the screenshot above, but the headline is on a rotating carousel that caters to specific personas, from job applicants to people searching for a therapist for their schools.
 * There are several pathways visitors can take when they arrive on the page, but the calls-to-action are positioned well, worded simply, and contrast with the rest of the page.

 9) Jill Konrath

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * It’s simple and gets straight to the point. From the headline and sub-headline, it’s clear exactly what Jill Konrath does (and how she can help your business).
 * It also gives easy access to Jill’s thought leadership materials, which is important to establishing her credibility as a keynote speaker.
 * It’s easy to subscribe to the newsletter and get in touch — two of her primary calls-to-action.
 * It includes news outlet logos and testimonial s as social proof.

 10) Evernote

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * Over the years, Evernote has turned from a simple note-saving app into a suite of business products. This isn’t always easy to convey on a homepage, but Evernote does a nice job packaging many potential messages into a few key benefits.
 * This homepage is uses a combination of rich, muted colors in the video and their signature bright green and white highlights to make conversion paths stand out.
 * Following a simple headline (“Remember Everything”), the eye path then leads you to their call-to-action, “Sign Up For Free.”

 11) Telerik by Progress

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * “Stuffy enterprise” isn’t the feeling you get when you arrive at Telerik’s website. For a company that offers many technology products, their bold colors, fun designs, and videography give off a Google-like vibe. Just one important aspect to making visitors feel welcome and letting them know they’re dealing with real people.
 * I love the simple, high-level overview to their six product offers. It’s very clear way of communicating what the company does and how people can learn more.
 * The copy is lightweight and easy to read. They speak the language of their customers.

 12) Boxbee

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * The headline is a call-to-action directed straight for their target audience: entrepreneurs in the storage industry.
 * It has a very clean and simple design. The design highlights the headline, and then immediately shows the primary call-to-action — not much else.
 * That primary call-to-action is in a highly contrasting color, making it stand out.

 13) eWedding

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * For those love birds planning their big day, eWedding is a great destination to building a custom wedding website. The homepage isn’t cluttered and only includes the necessary elements to get people to starting building their websites.
 * The sub-headline “Over 750,000 wedding websites built!” is great social proof.
 * They’ve included excellent product visuals, a great headline, and a call-to-action that reduces friction with the copy, “Start website.”

 14) Basecamp

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * For a long time, Basecamp has had brilliant homepages, and here you can see why. They often feature awesome headlines and clever cartoons.
 * The call-to-action is bold and above the fold.
 * In this example, the company chose a more blog-like homepage (or single page site approach), which provides much more information on the product.

 15) charity: water

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * This isn’t your typical non-profit website. Lots of visuals, creative copy, and use of interactive web design make this stand out.
 * The animated headline is a great way to capture multiple messages on one line.
 * Great use of video and photography, particularly in capturing emotion that causes action.

 16) TechValidate

 VIEW ENTIRE HOMEPAGE

 Why It’s Brilliant

 * This homepage is beautifully designed. I particularly love their use of white space, contrasting colors, and customer-centric design.
 * The headline is clear and compelling, as are the calls-to-action.
 * There’s also a great information hierarchy, making it easy to scan and understand the page quickly.

 What do you think of these homepages? What are your favorites? Share your thoughts with us in the comments.

 Editor’s Note: This post was originally published in January 2013 and has been updated for accuracy and comprehensiveness.


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You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website.
For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button.
That’s right — unfortunately, a lot of people still judge a book by its cover.
What makes a website’s homepage design brilliant instead of blah? Well, it takes more than looks alone — it also has to work well. That’s why the most brilliant homepages on this list don’t just score high in beauty, but also in brains. 
 
What Makes a Good Website Homepage Design
All of the homepage designs shown here utilize a combination of the following elements. Not every page is perfect, but the best homepage designs get many of these right:
1) It clearly answers “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”
If you’re a well-known brand or company (i.e., Coca Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the “right place.”
Steven Krugg sums it up best in his best-selling book, Don’t Make Me Think: If visitors can’t identify what it is you do within seconds, they won’t stick around long.
2) It resonates with the target audience.
A homepage needs to be narrowly focused — speaking to the right people in their language. The best homepages avoid “corporate gobbledygook,” and eliminate the fluff.
3) It communicates a compelling value proposition.
When a visitor arrives on your homepage, it needs to compel them to stick around. The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors’.
4) It’s optimized for multiple devices.
All the homepages listed here are highly usable, meaning they are easy to navigate and there aren’t “flashy” objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. Many of them are also mobile-optimized, which is an incredibly important must-have in today’s mobile world.
5) It includes calls-to-action (CTAs).
Every homepage listed here effectively uses primary and secondary calls-to-action to direct visitors to the next logical step. Examples include “Free Trial,” “Schedule a Demo,” “Buy Now,” or “Learn More.” (Here are 30 examples of great CTAs for more inspiration.)
Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. CTAs tell them what to do next so they don’t get overwhelmed or lost. More importantly, CTAs turn your homepage into a sales- or lead-generation engine, and not just brochure-wear.
6) It’s always changing.
The best homepages aren’t always static. Some of them, like Whitehouse.gov, are constantly changing to reflect the needs, problems, and questions of their visitors. Some homepages also change from A/B testing or dynamic content.
7) It employs great overall design.
A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. As such, these homepages effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements.
Now, get ready to learn about excellent homepage design through the following 16 real-life examples.
Website Design Inspiration: 16 of the Best Homepage Designs
1) FreshBooks 
 
 VIEW ENTIRE HOMEPAGE 
 Why It’s Brilliant 
It’s easy to consume. There is much debate on whether short or long homepages work better. If you choose to do the latter, you need to make it easy to scroll and read — and that’s exactly what this site does. It almost acts like a story.
There’s great use of contrast and positioning with the primary calls-to-action — it’s clear what the company wants you to convert on when you arrive.
The copy used in the calls-to-action “Try it Free for 30 Days” is very compelling.
The subheadline is also great: “Join 5 million people using FreshBooks to painlessly send invoices, track time and capture expenses.” It zeros in on a common pain point for freelancers and small businesses (FreshBooks’ target audience) — typically accounting software is often “painfully complex.”
2) Airbnb 
 
 VIEW ENTIRE HOMEPAGE 
Why It’s Brilliant
The homepage is 
 
 
 
3) Mint 
 
 VIEW ENTIRE HOMEPAGE 
Why It’s Brilliant
It’s a super simple design with a strong, no-jargon headline and sub-headline.
The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information.
It also contains simple, direct, and compelling call-to-action copy: “Sign up free.” The CTA design is also brilliant — the secured lock icon hits home the safety message once again.
4) Dropbox (Consumer) 
 
 Why It’s Brilliant 
Dropbox’s homepage and website is the ultimate example of simplicity. It limits its use of copy and visuals, and embraces whitespace.
It’s difficult to tell from the static screenshot above, but this site captures your attention with its subtle use of whimsical animation in that graphic.
Their sub-headline is simple, yet powerful: “Get to all your files from anywhere, on any device, and share them with anyone.” No need to decode jargon to figure out what Dropbox really does.
It has a focus on one primary call-to-action, “Sign up for free.” But 
5) Dropbox (Business) 
 
 VIEW ENTIRE HOMEPAGE 
Why It’s Briliant
It’s a great example of providing a different website experience for a different audience. Unlike their main homepage, which was originally built for the consumer side (above), their business users require more information and additional proof points that Dropbox for Business a safe and scalable solution for companies (a perception issue that Dropbox addresses on their homepage directly).
Dropbox continues to carry over it’s simple design and branding. It includes only what is important: A large, relevant image with supporting copy, and a 
6) Whitehouse.gov 
 
 Why It’s Brilliant 
Building a website that supports an entire nation is no easy task. Whitehouse.gov is a constantly changing to reflect top concerns and priorities — the homepage alone has gone through hundreds of revisions. Testing and optimization is a key component to a brilliant homepage design.
What’s particularly great about Whitehouse.gov is that it is completely unlike most government-related websites. It has a clean design and fosters a community.
It’s fairly easy to find what you’re looking for when you land here. And if you can’t find it immediately, there’s even a handy search box.
7) 4 Rivers Smokehouse 
   
Why It’s Brilliant
Drool. That’s what I think when I arrive at the website for 4 Rivers Smokehouse. Combined with great photography, the headline “Brisket. 18 years to master. Yours to savor.” sounds like an experience worth trying.
The parallax scrolling guides you on a tour through their services, menu, and people having a great time — a great use of this popular design trend.
The only negative? I don’t live close enough to this place. Boo.
8) Cobb Pediatric Therapy Services 
 
 VIEW ENTIRE HOMEPAGE 
Why It’s Brilliant
The headline and subheadline appeal to the visitors’ emotional side: “Work With a Company That Gets It”; “Trust us. We’ve been there too! We’ll find jobs where you can thrive.” That value proposition is unique and compelling.
It’s hard to tell from the screenshot above, but the headline is on a rotating carousel that caters to specific personas, from job applicants to people searching for a therapist for their schools.
 
9) Jill Konrath 
 
 VIEW ENTIRE HOMEPAGE 
Why It’s Brilliant
It’s simple and gets straight to the point. From the headline and sub-headline, it’s clear exactly what Jill Konrath does (and how she can help your business).
It also gives easy access to Jill’s thought leadership materials, which is important to establishing her credibility as a keynote speaker.
It’s easy to subscribe to the newsletter and get in touch — two of her primary calls-to-action.
It includes
10) Evernote 
 
Why It’s Brilliant
Over the years, Evernote has turned from a simple note-saving app into a suite of business products. This isn’t always easy to convey on a homepage, but Evernote does a nice job packaging many potential messages into a few key benefits.
This homepage is uses a combination of rich, muted colors in the video and their signature bright green and white highlights to make conversion paths stand out.
Following a simple headline (“Remember Everything”), the eye path then leads you to their call-to-action, “Sign Up For Free.”
11) Telerik by Progress 
 
Why It’s Brilliant
“Stuffy enterprise” isn’t the feeling you get when you arrive at Telerik’s website. For a company that offers many technology products, their bold colors, fun designs, and videography give off a Google-like vibe. Just one important aspect to making visitors feel welcome and letting them know they’re dealing with real people.
I love the simple, high-level overview to their six product offers. It’s very clear way of communicating what the company does and how people can learn more.
The copy is lightweight and easy to read. They speak the language of their customers.
12) Boxbee 
 
 VIEW ENTIRE HOMEPAGE 
Why It’s Brilliant
The headline is a call-to-action directed straight for their target audience: entrepreneurs in the storage industry.
It has a very clean and simple design. The design highlights the headline, and then immediately shows the primary call-to-action — not much else.
That primary call-to-action is in a highly contrasting color, making it stand out.
13) eWedding 
 
Why It’s Brilliant
For those love birds planning their big day, eWedding is a great destination to building a custom wedding website. The homepage isn’t cluttered and only includes the necessary elements to get people to starting building their websites.
The sub-headline “Over 750,000 wedding websites built!” is great social proof.
They’ve included excellent product visuals, a great headline, and a call-to-action that reduces friction with the copy, “Start website.”
14) Basecamp 
 
Why It’s Brilliant
For a long time, Basecamp has had brilliant homepages, and here you can see why. They often feature awesome headlines and clever cartoons.
The call-to-action is bold and above the fold.
In this example, the company chose a more blog-like homepage (or single page site approach), which provides much more information on the product.
15) charity: water 
 
Why It’s Brilliant
This isn’t your typical non-profit website. Lots of visuals, creative copy, and use of interactive web design make this stand out.
The animated headline is a great way to capture multiple messages on one line.
Great use of video and photography, particularly in capturing emotion that causes action.
16) TechValidate 
 
Why It’s Brilliant
This homepage is beautifully designed. I particularly love their use of white space, contrasting colors, and customer-centric design.
The headline is clear and compelling, as are the calls-to-action.
There’s also a great information hierarchy, making it easy to scan and understand the page quickly.
 What do you think of these homepages? What are your favorites? Share your thoughts with us in the comments. 
  Editor’s Note: This post was originally published in January 2013 and has been updated for accuracy and comprehensiveness.
16 of the Best Website Homepage Design Examples
https://www.southerntidemedia.com/16-of-the-best-website-homepage-design-examples/
https://www.sitebuilderreport.com/inspiration/small-business-websites
Small Business Websites: 30+ Inspiring Examples (2023)
2023-01-02
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	Last Updated 
	January 2 2023
	</p>
	<p></p>
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	<div>
	<p>A good business website should be a clear reflection of your company and values. You only have a few seconds to demonstrate what your business is about, so it’s important your website presents your message with clarity.</p>
<p>The best small business website examples vary depending on the nature of the business and its target audience. For example, <a href="https://www.sitebuilderreport.com/inspiration/service-websites">service websites</a> would feature their team and case studies at the top; in contrast, <a href="https://www.sitebuilderreport.com/inspiration/ecommerce-website-examples">ecommerce websites</a> won’t.</p>
<p>However, some general tips to keep in mind when creating a small business website include making sure the site is mobile-friendly, easy to navigate, and informative. Additionally, it’s important to showcase your unique selling points (USPs) and highlight any special offers or deals you may be running.</p>
<p>Take a look at some of our favorite small business website examples below.</p>
	</div>
	
</div>
	
<div>
 	
	<div><p>The website design of Livso is clean and modern. The home page features a large image of a product, with a bold headline and a brief description. The navigation is simple and easy to use, and the overall aesthetic is sleek and stylish. The website makes good use of whitespace.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Lavada is a Cosmetic Clinic offering modern day services that treat and improve the skin. Natasha Wolf is the founder and Nurse that started the company, and is passionate about the in depth experience she gives her customers.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>This unique, hard surface creation comes from the brand and name called altrock. Altrock can be used in furniture, kitchen or bathroom surfaces and much more. The brand makes these specialty items directly from their shop in London.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Casa Mami is a beautiful retreat located in the desert on 5 acres. It can be booked privately through the Airbnb website or be rented for special events and photos shoot as well.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Sophie Ratner is a jeweller who specializes in creating beautiful, one-of-a-kind pendants. Customers come to her for unique designs that stand out from the rest. Her online store has a muted color palette and is easy to navigate.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Motivated Mornings provides accountability, community, and productivity coaching to help entrepreneurs, creatives, and students start and finish their work. We worked with their founders to create a dynamic, creative site that clearly communicates what they offer and how to get started.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>The web design on Saxon Shoes is sleek and modern. The homepage features a large hero image with clear, concise text overlaid. The navigation is easy to use and the overall aesthetic is clean and stylish.</p>
<p>The product pages are well designed, too. Each product has high-quality photos and clear, concise descriptions. The “add to cart” button is prominently displayed and the overall layout makes it easy to find what you’re looking for.</p>
</div>
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</div> 
<div>
 	
	<div><p>The website design on tattly.com is fun and playful. The homepage features large images of people with Tattly tattoos. The navigation is easy to use and the overall aesthetic is youthful and energetic.</p>
<p>Tattly is a company that sells temporary tattoos. They offer a wide selection of high-quality, stylish designs that are perfect for both kids and adults. Their website is well designed and easy to use, making it a great place to shop for temporary tattoos online.</p>
</div>
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</div> 
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	<div><p>Perfect for gyms, personal trainers or any businesses focused on fitness. Striking motivational images will get customers pumped to join your classes.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Kustom Thrills has a minimalistic web design that uses black, white, and gray colors. They have great photography that showcases the artists and puts them front and center.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Ashley Easter is an activist, speaker, author, coach, and advocate of abuse survivors. Whether it’s on stage at an event, or in a coaching session, Ashley empowers survivors of abuse to change the world.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Great for creative or public relations businesses bold design and bright photos show that you aren’t afraid to stand out from the crowd.</p>
</div>
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</div> 
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	<div><p>Sunny pictures and bright colors make the pages of this example Wix website to catch the eye of potential clients. A live booking form is incorporated to help readers take advantage of your services.</p>
</div>
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</div> 
<div>
 	
	<div><p>A good business website example for handymen or contractors. A large amount of space is dedicated to customer testimonials, demonstrating that the work you do is of the highest quality.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Ideal for boutique hotels or hospitality businesses. Classical typography, subtle transitions and darkened images demonstrate that you run a classy establishment.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>This is a visually striking website the contrast between alternate screen-width image and sparse text panels will help visitors to pick up on your business’s unique personality. A centered navigation bar and dark color scheme also provide a stylish touch.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Full-page images and stunning gallery pages make this a great example business website to use for artisanal crafts and bespoke design business.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>A gold and black color palette help to bring this business website to life. Works best for businesses operating in the fashion industry or for appealing to style-conscious consumers.</p>
</div>
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</div> 
<div>
 	
	<div><p>Excellent for therapists, yoga centers and meditation-centric businesses. This example website’s peaceful color scheme and minimalist design immediately demonstrate a connection between your business and well-being.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Denver Cabinet Express is a leading retailer of kitchen and bathroom cabinets in the Denver area. They offer a wide selection of high-quality, stylish cabinets at competitive prices. Their website is well designed and easy to use, making it a good example of a small business website.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Bright text and an unusual layout help this responsive business website catch the eye of potential clients. The navigation bar is hidden by default to allow readers to concentrate on the content of your landing page.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Juli’s wearable art is colorful, vibrant, and eye-catching. She often uses geometric patterns and bold colors in her designs, which are often inspired by nature. Her pieces are unique and stylish, and they can be worn as both everyday jewelry and special occasion accessories. Her website is a clear and uncluttered online store.</p>
</div>
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</div> 
<div>
 	
	<div><p>In real estate, everything is about presentation. With this beautiful Squarespace realtor website example, a professional look is achieved with full-bleed scrolling and striking listing pages.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>A fantastic business website example for legal practices. Uses clean lines and clear typography to communicate your professional nature. You won’t find obtrusive photos or quirky styling here.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Upstate Laundromat is a modern, upscale laundromat based in Greenville, South Carolina. They are on a mission to change the laundromat experience. Their one-page that feels clean, airy, and professional— in order to showcase their unique services and amenities to engage prospective customers.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Heavily edited photos and subtle animations make this business Ucraft website example a visual spectacle. The unusual styling doesn’t get in the way of functionality though, clients should have no trouble finding important information about your business.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>An attractive coffee business website. Uses an integrated eCommerce store to allow customers to purchase your products directly.</p>
</div>
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</div> 
<div>
 	
	<div><p>A professional looking ‘testimonials’ section will help this example WordPress website give your business a big boost. It uses a wide navigation bar and large font sizes so that every visitor finds it easy to explore your company’s history.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Monochrome and attractive but serious photos lend this business website a professional feel. This makes it a great example to follow for legal or financial firms.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Excellent for apparel businesses. A screen-width slideshow is placed at the top of the page to help draw customers in. Meanwhile, a clean grid of your various on-sale items makes it easy for readers to find something that suits their tastes.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Appropriate for spas or well-being businesses. Whitespace and subtle relaxing imagery are used to great effect in this example site.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Ideal for advertising corporate spaces and offices, uses a wide-set layout to emphasize the spaciousness of your venue. Smooth fade-in animations help relevant pieces of information appear subtly as readers scroll down the landing page.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Dynamic layouts and an emphasis on using photos instead of boring blocks of text help to keep things exciting with this example Weebly business website.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Lots of exciting collages and large images help the pages of this business website to pop. It’s a great choice for design firms with plenty of space to show off your work.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>This is a lesson in how to create an effective personal website for small or medium sized business. This example business website places a profile of its founder front and center to help customers feel connected to its brand.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Strong animated imagery will help your business to stick in the mind of any reader who opens this example website. A central â€˜Book Nowâ€™ link will guarantee a high conversion rate from visitors to paying customers.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Helps customers get around your site with ease with multiple navigation panels and a convenient search bar.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>Uses a warm color scheme and earthy hues to create a welcoming website. A great way to market an organic business or a wholesome product.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>If you run a corporate magazine or blog page to enhance your business, this example website will show you how to do it well. Clean fonts and responsive animations keep things professional.</p>
</div>
	<br />
</div> 
<div>
 	
	<div><p>An exemplary example for corporate, consulting or legal practices to follow. This website is serious and sophisticated but also modern and dynamic, thanks to its use of slick full-bleed scrolling animations.</p>
</div>
	<br />
</div> 
<div>
	<div>
	<p>If you’re a small business owner, it’s important to have a strong online presence. After all, potential customers are searching for businesses like yours every day.</p>
<p>That’s why having a well-designed website is so important. Not only will it help you attract more customers, but it will also give you a competitive edge over other businesses in your industry.</p>
	
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 33 Examples of Inspiring Small Business Websites

 Last Updated January 2 2023

 Written By Steve Benjamins

 A good business website should be a clear reflection of your company and values. You only have a few seconds to demonstrate what your business is about, so it’s important your website presents your message with clarity.

 The best small business website examples vary depending on the nature of the business and its target audience. For example, service websites would feature their team and case studies at the top; in contrast, ecommerce websites won’t.

 However, some general tips to keep in mind when creating a small business website include making sure the site is mobile-friendly, easy to navigate, and informative. Additionally, it’s important to showcase your unique selling points (USPs) and highlight any special offers or deals you may be running.

 Take a look at some of our favorite small business website examples below.

 1. Livso

 Made With Shopify


 The website design of Livso is clean and modern. The home page features a large image of a product, with a bold headline and a brief description. The navigation is simple and easy to use, and the overall aesthetic is sleek and stylish. The website makes good use of whitespace.


 2. Lavada

 Made With Squarespace


 Lavada is a Cosmetic Clinic offering modern day services that treat and improve the skin. Natasha Wolf is the founder and Nurse that started the company, and is passionate about the in depth experience she gives her customers.


 3. altrock

 Made With Squarespace


 This unique, hard surface creation comes from the brand and name called altrock. Altrock can be used in furniture, kitchen or bathroom surfaces and much more. The brand makes these specialty items directly from their shop in London.


 4. Casa Mami

 Made With Squarespace


 Casa Mami is a beautiful retreat located in the desert on 5 acres. It can be booked privately through the Airbnb website or be rented for special events and photos shoot as well.


 5. Sophie Ratner

 Made With Shopify


 Sophie Ratner is a jeweller who specializes in creating beautiful, one-of-a-kind pendants. Customers come to her for unique designs that stand out from the rest. Her online store has a muted color palette and is easy to navigate.


 6. Motivated Mornings

 Made With Squarespace


 Motivated Mornings provides accountability, community, and productivity coaching to help entrepreneurs, creatives, and students start and finish their work. We worked with their founders to create a dynamic, creative site that clearly communicates what they offer and how to get started.


 7. Saxon Shoes

 Made With Shopify


 The web design on Saxon Shoes is sleek and modern. The homepage features a large hero image with clear, concise text overlaid. The navigation is easy to use and the overall aesthetic is clean and stylish.

 The product pages are well designed, too. Each product has high-quality photos and clear, concise descriptions. The “add to cart” button is prominently displayed and the overall layout makes it easy to find what you’re looking for.


 8. Tattly

 Made With Shopify


 The website design on tattly.com is fun and playful. The homepage features large images of people with Tattly tattoos. The navigation is easy to use and the overall aesthetic is youthful and energetic.

 Tattly is a company that sells temporary tattoos. They offer a wide selection of high-quality, stylish designs that are perfect for both kids and adults. Their website is well designed and easy to use, making it a great place to shop for temporary tattoos online.


 9. Gym / Personal Trainer

 Made With Squarespace


 Perfect for gyms, personal trainers or any businesses focused on fitness. Striking motivational images will get customers pumped to join your classes.


 10. Kustom Thrills

 Made With Shopify


 Kustom Thrills has a minimalistic web design that uses black, white, and gray colors. They have great photography that showcases the artists and puts them front and center.


 11. Ashley Easter

 Made With Squarespace


 Ashley Easter is an activist, speaker, author, coach, and advocate of abuse survivors. Whether it’s on stage at an event, or in a coaching session, Ashley empowers survivors of abuse to change the world.


 12. Agencies

 Made With Weebly


 Great for creative or public relations businesses bold design and bright photos show that you aren’t afraid to stand out from the crowd.


 13. Service Provider

 Made With Wix


 Sunny pictures and bright colors make the pages of this example Wix website to catch the eye of potential clients. A live booking form is incorporated to help readers take advantage of your services.


 14. Construction / Carpenter

 Made With Squarespace


 A good business website example for handymen or contractors. A large amount of space is dedicated to customer testimonials, demonstrating that the work you do is of the highest quality.


 15. Hotel / Hospitality

 Made With Squarespace


 Ideal for boutique hotels or hospitality businesses. Classical typography, subtle transitions and darkened images demonstrate that you run a classy establishment.


 16. Services Company

 Made With Squarespace


 This is a visually striking website the contrast between alternate screen-width image and sparse text panels will help visitors to pick up on your business’s unique personality. A centered navigation bar and dark color scheme also provide a stylish touch.


 17. Festival / Conference

 Made With Squarespace


 Full-page images and stunning gallery pages make this a great example business website to use for artisanal crafts and bespoke design business.


 18. Salon / Barbershop

 Made With Weebly


 A gold and black color palette help to bring this business website to life. Works best for businesses operating in the fashion industry or for appealing to style-conscious consumers.


 19. Yoga Studio / Therapist

 Made With Squarespace


 Excellent for therapists, yoga centers and meditation-centric businesses. This example website’s peaceful color scheme and minimalist design immediately demonstrate a connection between your business and well-being.


 20. Denver Cabinet Express

 Made With Shopify


 Denver Cabinet Express is a leading retailer of kitchen and bathroom cabinets in the Denver area. They offer a wide selection of high-quality, stylish cabinets at competitive prices. Their website is well designed and easy to use, making it a good example of a small business website.


 21. Accountant / Service Provider

 Made With Squarespace


 Bright text and an unusual layout help this responsive business website catch the eye of potential clients. The navigation bar is hidden by default to allow readers to concentrate on the content of your landing page.


 22. Juli's Wearable Art

 Made With Shopify


 Juli’s wearable art is colorful, vibrant, and eye-catching. She often uses geometric patterns and bold colors in her designs, which are often inspired by nature. Her pieces are unique and stylish, and they can be worn as both everyday jewelry and special occasion accessories. Her website is a clear and uncluttered online store.


 23. Real Estate Agent

 Made With Squarespace


 In real estate, everything is about presentation. With this beautiful Squarespace realtor website example, a professional look is achieved with full-bleed scrolling and striking listing pages.


 24. Law / Consulting

 Made With Squarespace


 A fantastic business website example for legal practices. Uses clean lines and clear typography to communicate your professional nature. You won’t find obtrusive photos or quirky styling here.


 25. Upstate Laundromat

 Made With Squarespace


 Upstate Laundromat is a modern, upscale laundromat based in Greenville, South Carolina. They are on a mission to change the laundromat experience. Their one-page that feels clean, airy, and professional— in order to showcase their unique services and amenities to engage prospective customers.


 26. Mechanic

 Made With Ucraft


 Heavily edited photos and subtle animations make this business Ucraft website example a visual spectacle. The unusual styling doesn’t get in the way of functionality though, clients should have no trouble finding important information about your business.


 27. Cafe / Restaurant

 Made With Ucraft


 An attractive coffee business website. Uses an integrated eCommerce store to allow customers to purchase your products directly.


 28. Corporate

 Made With Wordpress


 A professional looking ‘testimonials’ section will help this example WordPress website give your business a big boost. It uses a wide navigation bar and large font sizes so that every visitor finds it easy to explore your company’s history.


 29. Agency / Law

 Made With Ucraft


 Monochrome and attractive but serious photos lend this business website a professional feel. This makes it a great example to follow for legal or financial firms.


 30. Apparel / Ecommerce

 Made With Ucraft


 Excellent for apparel businesses. A screen-width slideshow is placed at the top of the page to help draw customers in. Meanwhile, a clean grid of your various on-sale items makes it easy for readers to find something that suits their tastes.


 31. Spa / Well-Being

 Made With Weebly


 Appropriate for spas or well-being businesses. Whitespace and subtle relaxing imagery are used to great effect in this example site.


 32. Corporate / Office Spaces

 Made With Wix


 Ideal for advertising corporate spaces and offices, uses a wide-set layout to emphasize the spaciousness of your venue. Smooth fade-in animations help relevant pieces of information appear subtly as readers scroll down the landing page.


 33. Yoga Studio / Classes

 Made With Weebly


 Dynamic layouts and an emphasis on using photos instead of boring blocks of text help to keep things exciting with this example Weebly business website.


 34. Portfolio / Publication

 Made With Wordpress


 Lots of exciting collages and large images help the pages of this business website to pop. It’s a great choice for design firms with plenty of space to show off your work.


 35. Agency / Webinar

 Made With Wix


 This is a lesson in how to create an effective personal website for small or medium sized business. This example business website places a profile of its founder front and center to help customers feel connected to its brand.


 36. Coaching / Services

 Made With Wix


 Strong animated imagery will help your business to stick in the mind of any reader who opens this example website. A central â€˜Book Nowâ€™ link will guarantee a high conversion rate from visitors to paying customers.


 37. Dentistry

 Made With Squarespace


 Helps customers get around your site with ease with multiple navigation panels and a convenient search bar.


 38. Locally Grown Foods

 Made With Wordpress


 Uses a warm color scheme and earthy hues to create a welcoming website. A great way to market an organic business or a wholesome product.


 39. Publication / Magazine

 Made With Wordpress


 If you run a corporate magazine or blog page to enhance your business, this example website will show you how to do it well. Clean fonts and responsive animations keep things professional.


 40. Corporate / Consulting

 Made With Wix


 An exemplary example for corporate, consulting or legal practices to follow. This website is serious and sophisticated but also modern and dynamic, thanks to its use of slick full-bleed scrolling animations.


 If you’re a small business owner, it’s important to have a strong online presence. After all, potential customers are searching for businesses like yours every day.

 That’s why having a well-designed website is so important. Not only will it help you attract more customers, but it will also give you a competitive edge over other businesses in your industry.

 Videos

 More Videos →

 * ▷ Top 5 Website Builders in 2023

 * ▷ Business Tour: $500 / Month Selling Burlap Sacks

 * ▷ How To Make an Online Store (Step by Step)

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 * Squarespace Examples

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 * Fashion Websites

 * Lawyer Websites

 * Real Estate Websites

 * Restaurant Websites

 * Shopify Stores

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 * Salon Websites

 * Fitness Websites

 * Service Websites


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Last Updated 
	January 2 2023
	
	 
	
	
	A good business website should be a clear reflection of your company and values. You only have a few seconds to demonstrate what your business is about, so it’s important your website presents your message with clarity.
The best small business website examples vary depending on the nature of the business and its target audience. For example, service websites would feature their team and case studies at the top; in contrast, ecommerce websites won’t.
However, some general tips to keep in mind when creating a small business website include making sure the site is mobile-friendly, easy to navigate, and informative. Additionally, it’s important to showcase your unique selling points (USPs) and highlight any special offers or deals you may be running.
Take a look at some of our favorite small business website examples below.
	
	
	
 	
	 The website design of Livso is clean and modern. The home page features a large image of a product, with a bold headline and a brief description. The navigation is simple and easy to use, and the overall aesthetic is sleek and stylish. The website makes good use of whitespace.
	
 
 	
	 Lavada is a Cosmetic Clinic offering modern day services that treat and improve the skin. Natasha Wolf is the founder and Nurse that started the company, and is passionate about the in depth experience she gives her customers.
	
 
 	
	 This unique, hard surface creation comes from the brand and name called altrock. Altrock can be used in furniture, kitchen or bathroom surfaces and much more. The brand makes these specialty items directly from their shop in London.
	
 
 	
	 Casa Mami is a beautiful retreat located in the desert on 5 acres. It can be booked privately through the Airbnb website or be rented for special events and photos shoot as well.
	
 
 	
	 Sophie Ratner is a jeweller who specializes in creating beautiful, one-of-a-kind pendants. Customers come to her for unique designs that stand out from the rest. Her online store has a muted color palette and is easy to navigate.
	
 
 	
	 Motivated Mornings provides accountability, community, and productivity coaching to help entrepreneurs, creatives, and students start and finish their work. We worked with their founders to create a dynamic, creative site that clearly communicates what they offer and how to get started.
	
 
 	
	 The web design on Saxon Shoes is sleek and modern. The homepage features a large hero image with clear, concise text overlaid. The navigation is easy to use and the overall aesthetic is clean and stylish.
The product pages are well designed, too. Each product has high-quality photos and clear, concise descriptions. The “add to cart” button is prominently displayed and the overall layout makes it easy to find what you’re looking for.
	
 
 	
	 The website design on tattly.com is fun and playful. The homepage features large images of people with Tattly tattoos. The navigation is easy to use and the overall aesthetic is youthful and energetic.
Tattly is a company that sells temporary tattoos. They offer a wide selection of high-quality, stylish designs that are perfect for both kids and adults. Their website is well designed and easy to use, making it a great place to shop for temporary tattoos online.
	
 
 	
	 Perfect for gyms, personal trainers or any businesses focused on fitness. Striking motivational images will get customers pumped to join your classes.
	
 
 	
	 Kustom Thrills has a minimalistic web design that uses black, white, and gray colors. They have great photography that showcases the artists and puts them front and center.
	
 
 	
	 Ashley Easter is an activist, speaker, author, coach, and advocate of abuse survivors. Whether it’s on stage at an event, or in a coaching session, Ashley empowers survivors of abuse to change the world.
	
 
 	
	 Great for creative or public relations businesses bold design and bright photos show that you aren’t afraid to stand out from the crowd.
	
 
 	
	 Sunny pictures and bright colors make the pages of this example Wix website to catch the eye of potential clients. A live booking form is incorporated to help readers take advantage of your services.
	
 
 	
	 A good business website example for handymen or contractors. A large amount of space is dedicated to customer testimonials, demonstrating that the work you do is of the highest quality.
	
 
 	
	 Ideal for boutique hotels or hospitality businesses. Classical typography, subtle transitions and darkened images demonstrate that you run a classy establishment.
	
 
 	
	 This is a visually striking website the contrast between alternate screen-width image and sparse text panels will help visitors to pick up on your business’s unique personality. A centered navigation bar and dark color scheme also provide a stylish touch.
	
 
 	
	 Full-page images and stunning gallery pages make this a great example business website to use for artisanal crafts and bespoke design business.
	
 
 	
	 A gold and black color palette help to bring this business website to life. Works best for businesses operating in the fashion industry or for appealing to style-conscious consumers.
	
 
 	
	 Excellent for therapists, yoga centers and meditation-centric businesses. This example website’s peaceful color scheme and minimalist design immediately demonstrate a connection between your business and well-being.
	
 
 	
	 Denver Cabinet Express is a leading retailer of kitchen and bathroom cabinets in the Denver area. They offer a wide selection of high-quality, stylish cabinets at competitive prices. Their website is well designed and easy to use, making it a good example of a small business website.
	
 
 	
	 Bright text and an unusual layout help this responsive business website catch the eye of potential clients. The navigation bar is hidden by default to allow readers to concentrate on the content of your landing page.
	
 
 	
	 Juli’s wearable art is colorful, vibrant, and eye-catching. She often uses geometric patterns and bold colors in her designs, which are often inspired by nature. Her pieces are unique and stylish, and they can be worn as both everyday jewelry and special occasion accessories. Her website is a clear and uncluttered online store.
	
 
 	
	 In real estate, everything is about presentation. With this beautiful Squarespace realtor website example, a professional look is achieved with full-bleed scrolling and striking listing pages.
	
 
 	
	 A fantastic business website example for legal practices. Uses clean lines and clear typography to communicate your professional nature. You won’t find obtrusive photos or quirky styling here.
	
 
 	
	 Upstate Laundromat is a modern, upscale laundromat based in Greenville, South Carolina. They are on a mission to change the laundromat experience. Their one-page that feels clean, airy, and professional— in order to showcase their unique services and amenities to engage prospective customers.
	
 
 	
	 Heavily edited photos and subtle animations make this business Ucraft website example a visual spectacle. The unusual styling doesn’t get in the way of functionality though, clients should have no trouble finding important information about your business.
	
 
 	
	 An attractive coffee business website. Uses an integrated eCommerce store to allow customers to purchase your products directly.
	
 
 	
	 A professional looking ‘testimonials’ section will help this example WordPress website give your business a big boost. It uses a wide navigation bar and large font sizes so that every visitor finds it easy to explore your company’s history.
	
 
 	
	 Monochrome and attractive but serious photos lend this business website a professional feel. This makes it a great example to follow for legal or financial firms.
	
 
 	
	 Excellent for apparel businesses. A screen-width slideshow is placed at the top of the page to help draw customers in. Meanwhile, a clean grid of your various on-sale items makes it easy for readers to find something that suits their tastes.
	
 
 	
	 Appropriate for spas or well-being businesses. Whitespace and subtle relaxing imagery are used to great effect in this example site.
	
 
 	
	 Ideal for advertising corporate spaces and offices, uses a wide-set layout to emphasize the spaciousness of your venue. Smooth fade-in animations help relevant pieces of information appear subtly as readers scroll down the landing page.
	
 
 	
	 Dynamic layouts and an emphasis on using photos instead of boring blocks of text help to keep things exciting with this example Weebly business website.
	
 
 	
	 Lots of exciting collages and large images help the pages of this business website to pop. It’s a great choice for design firms with plenty of space to show off your work.
	
 
 	
	 This is a lesson in how to create an effective personal website for small or medium sized business. This example business website places a profile of its founder front and center to help customers feel connected to its brand.
	
 
 	
	 Strong animated imagery will help your business to stick in the mind of any reader who opens this example website. A central â€˜Book Nowâ€™ link will guarantee a high conversion rate from visitors to paying customers.
	
 
 	
	 Helps customers get around your site with ease with multiple navigation panels and a convenient search bar.
	
 
 	
	 Uses a warm color scheme and earthy hues to create a welcoming website. A great way to market an organic business or a wholesome product.
	
 
 	
	 If you run a corporate magazine or blog page to enhance your business, this example website will show you how to do it well. Clean fonts and responsive animations keep things professional.
	
 
 	
	 An exemplary example for corporate, consulting or legal practices to follow. This website is serious and sophisticated but also modern and dynamic, thanks to its use of slick full-bleed scrolling animations.
	
 
	
	If you’re a small business owner, it’s important to have a strong online presence. After all, potential customers are searching for businesses like yours every day.
That’s why having a well-designed website is so important. Not only will it help you attract more customers, but it will also give you a competitive edge over other businesses in your industry.
Small Business Websites: 30+ Inspiring Examples (2023)
https://www.sitebuilderreport.com/inspiration/small-business-websites
https://blog.hubspot.com/blog/tabid/6307/bid/34006/15-examples-of-brilliant-homepage-design.aspx
25 of the Best Website Homepage Design Examples
2023-01-02
Lindsay Kolowich Cox
<div><div>
 
 <p><p>You never get a second chance to make a first impression. That’s why you need thoughtful homepage design.</p><p></p>
<p>When designing your site, think of your homepage as a virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button.</p>
<p>So, what makes a website’s homepage <a href="https://offers.hubspot.com/redesigning-your-website?hubs_signup-url=blog.hubspot.com/blog/tabid/6307/bid/34006/15-examples-of-brilliant-homepage-design.aspx&amp;hubs_signup-cta=design&amp;hubs_post=blog.hubspot.com/blog/tabid/6307/bid/34006/15-examples-of-brilliant-homepage-design.aspx&amp;hubs_post-cta=design">design</a> brilliant instead of bland? In this post, you’ll learn the ins and outs of home page design. Then, you can see sites that put these best practices to work.</p>
<p><a href="https://cta-redirect.hubspot.com/cta/redirect/53/9867c419-adc7-417c-b4cc-200c33639c28"></a></p>
<div>
 <h2>What makes a good website?</h2>
 <p>A good website clearly explains who you are, what you do, and what visitors can do on your site. It also resonates with your audience and has a value proposition. Your site should be optimized for multiple devices and updated to adapt to new design trends.</p>
 </div>
<div>
<p></p>
</div>
<h2>Homepage Design Best Practices</h2>
<p>All of the homepage designs shown here combine the following elements. Not every page is perfect, but the <a href="https://blog.hubspot.com/marketing/best-website-designs-list">best website designs</a> get many of these elements right.</p>
<h3>1. The design clearly answers who you are, what you do, and how visitors can engage with your site.</h3>
<p>If you’re a well-known brand or company (i.e., Coca-Cola), you can get away with not having to describe who you are and what you do. However, most businesses still need to answer these questions so that each visitor knows they’re in the right place.</p>
<p>Steven Krugg sums it up best in his bestselling book, <a href="https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758">Don't Make Me Think</a>: If visitors can’t identify what it is you do within seconds, they won’t stick around long.</p>
<h3>2. The design resonates with the target audience.</h3>
<p>A homepage needs to be narrowly focused — speaking to the right people in their language. The best homepages avoid corporate jargon and eliminate fluff.</p>
<h3>3. The design communicates a compelling value proposition.</h3>
<p>When a visitor arrives on your homepage, your design needs to compel them to stick around. Therefore, the homepage is the best place to nail your value proposition so prospects choose to stay on your website.</p>
<h3>4. The design is optimized for multiple devices.</h3>
<p>Mobile devices accounted for <a href="https://www.similarweb.com/platforms/">65.85% of global traffic</a> in October 2022. So clearly, your website needs to be mobile-friendly if you want to attract a significant share of the online market.</p>
<p>A mobile-friendly website is easy to navigate. Avoid “flashy” objects that get in the way of browsing. That includes flash banners, animations, pop-ups, and other unnecessary elements.</p>
<h3>5. The design includes calls-to-action (CTAs).</h3>
<p><a href="https://blog.hubspot.com/marketing/call-to-action-examples">Calls-to-action</a> help you encourage visitors to take specific actions. Examples include “Free Trial,” “Schedule a Demo,” “Buy Now,” or “Learn More.”</p>
<p>Most homepages use primary and secondary calls-to-action to direct visitors to the next logical step.</p>
<p>Remember, the homepage’s goal is to compel visitors to dig deeper into your website. CTAs tell them what to do next, so they don’t get overwhelmed or lost. More importantly, CTAs turn your homepage into a sales engine and not just brochure-wear.</p>
<h3>6. The design is always changing.</h3>
<p>The best home pages are dynamic. They constantly change to reflect their visitors’ needs, problems, and questions.</p>
<p>Some homepages also use A/B testing or <a href="https://offers.hubspot.com/introduction-to-dynamic-content?hubs_signup-url=blog.hubspot.com/blog/tabid/6307/bid/34006/15-examples-of-brilliant-homepage-design.aspx&amp;hubs_signup-cta=dynamic%20content&amp;hubs_post=blog.hubspot.com/blog/tabid/6307/bid/34006/15-examples-of-brilliant-homepage-design.aspx&amp;hubs_post-cta=dynamic%20content">dynamic content</a> to make informed changes.</p>
<h3>7. The design is effective.</h3>
<p>A well-designed page is vital for building trust, communicating value, and navigating visitors to the next step. These homepages effectively use layout, white space, colors, fonts, and other supporting elements.</p>
<p>Now, get ready to learn about excellent homepage design through the following 23 real-life examples.</p>
<p>List Snippet</p>
<div>
 
 <ol>
 <li>FreshBooks</li>
 <li>A24 Films</li>
 <li>Omsom</li>
 <li>HubSpot</li>
 <li>Pixelgrade</li>
 <li>Mint</li>
 <li>Dropbox </li>
 <li>Chipotle</li>
 <li>4 Rivers Smokehouse</li>
 <li>eWedding</li>
 <li>Spotify</li>
 <li>Colorsmith</li>
 <li>Melyssa Griffin</li>
 <li>Nine Lives Foundation </li>
 <li>Digiday</li>
 <li>Jill Konrath</li>
 <li>Evernote</li>
 <li>Telerik by Progress</li>
 <li>Basecamp</li>
 <li>charity: water</li>
 <li>TechValidate</li>
 <li>Medium</li>
 <li>Kind Snacks</li>
 <li>Ahrefs</li>
 <li>Ellevest</li>
 </ol>
 </div>
<h3>1. <a href="http://www.freshbooks.com/">FreshBooks</a></h3>
<p></p>
<p>FreshBooks is an accounting software for small and medium-sized businesses. And the site’s homepage makes the company’s mission clear. The page lays out FreshBooks’ features so visitors can quickly understand what they stand to gain from trying the tool out.</p>
<p>There’s a great use of contrast and positioning with the primary calls-to-action. It’s clear the company wants you to convert when you arrive. “Try for Free” is also a very compelling CTA.</p>
<p><strong>What we love:</strong> FreshBooks uses customer testimonials to tell real-world stories of customer success. They also employ social proof by including star ratings from third-party sites.</p>
<h3>2. <a href="https://a24films.com/">A24 Films</a></h3>
<p></p>
<p>The film company’s homepage is made up of only trailers for its new films. This is a great strategy to showcase A24’s work in an engaging way.</p>
<p><strong>What we love:</strong> This website showcases the best of simple design. Each item on the homepage is a full row — consisting only of one image and large text. Nothing is cluttered and each featured movie or shop item pops.</p>
<h3>3. <a href="https://try.omsom.com/welcome/">Omsom</a></h3>
<p></p>
<p>With a headline that reads “Real Asian flavors in minutes,” visitors know exactly what they’re getting once they land on this homepage. Omsom sells packets that include the spices and base ingredients for Asian cooking. Customers just need to add veggies and protein.</p>
<p>What follows as you scroll is Omsom’s value proposition and how their product works. These sections are vital as they give skeptical visitors more reasons to shop with the brand.</p>
<p><strong>What we love:</strong> The hero section features reviews, a free shipping offer, and a sumptuous image. These elements motivate visitors to take action even before scrolling.</p>
<h3>4. <a href="https://www.hubspot.com/">HubSpot</a></h3>
<p></p>
<p>We’ll take a second to toot our own horn. HubSpot’s homepage starts with an eye-catching headline that explains what we do and for who.</p>
<p>This information is followed by a dual CTA. You can choose to book a demo or sign up <a href="https://www.hubspot.com/pricing/marketing/free?hubs_post=blog.hubspot.com/blog/tabid/6307/bid/34006/15-examples-of-brilliant-homepage-design.aspx&amp;hubs_post-cta=free%20versions">for free</a>.</p>
<p><strong>What we love:</strong> There’s a clever use of figures and statistics to show the vastness of HubSpot’s community. Seeing 150,000+ users in over 120 countries will instill trust in visitors.</p>
<h3>5. <a href="https://pixelgrade.com/ref/94/">Pixelgrade</a></h3>
<p></p>
<p>At a glance, you can tell what Pixelgrade offers: WordPress themes. The big title, followed by a descriptive subtitle, lets visitors know what to expect.</p>
<p>The right side gives you a glimpse of how their WordPress themes look. Then, as you scroll, the page provides three reasons why you should use Pixelgrade. Each reason is followed by a testimonial from real-life customers.</p>
<p><strong>What we love:</strong> The design is simple, and the color combination does a great job of making the call-to-action stand out.</p>
<h3>6. <a href="http://www.mint.com/">Mint</a></h3>
<p></p>
<p>Mint’s home page makes the company’s message clear: Their app makes managing your money simple.</p>
<p>Simplicity is reinforced throughout the homepage design. The site gives off a secure but easygoing vibe, which is essential for a product that handles financial information. There’s no-jargon or confusing language.</p>
<p>The page also contains a simple, direct, compelling call-to-action copy: “Sign up free.”</p>
<p><strong>What we love:</strong> The mention of 30 million users is a great use of social proof. This will likely convince visitors to try the tool.</p>
<h3>7. <a href="https://www.dropbox.com/business">Dropbox</a></h3>
<p></p>
<p>Dropbox also relies on simple design and branding. It includes only what is essential: A large, relevant image with supporting copy and a “Get started” call-to-action button.</p>
<p>Its sub-headline is simple yet powerful: “Easy to use, reliable, private, and secure. It’s no wonder Dropbox is the choice for storing and sharing your most important files.” No need to decode jargon to figure out what Dropbox really does.</p>
<p><strong>What we love: </strong>Throughout the homepage, Dropbox describes different use cases for their tool. Doing so helps visitors know exactly how (and if) Dropbox can help them.</p>
<h3>8. <a href="http://chipotle.com/">Chipotle</a></h3>
<p></p>
<p>The homepage is an excellent example of agility and constant change. Chipotle's current homepage is all about the latest addition to its menu.</p>
<p>You can also see the company’s other service offerings well. That includes online ordering, gift cards, and catering.</p>
<p><strong>What we love:</strong> The food photography is detailed and beautiful. The pictures make visitors hungry just by looking. Now that’s an effective use of visuals.</p>
<h3>9. <a href="https://4rsmokehouse.com/">4 Rivers Smokehouse</a></h3>
<p></p>
<p>Drool. That's what I think when I arrive at the website for 4 Rivers Smokehouse. Fantastic photography and the headline “Family Owned. Locally Made. Community Focused” easily sell the experience.</p>
<p>As you scroll, you’re taken on a tour of the services, menu, and people having a great time.</p>
<p><strong>What we love: </strong>A brief note about the company’s history is found at the bottom of the page. The company’s story adds to the brand’s authenticity and deepens its relationship with customers.</p>
<h3>10. <a href="http://www.ewedding.com/">eWedding</a></h3>
<p></p>
<p>For those love birds planning their big day, eWedding is a great destination for building a custom wedding website. The homepage isn’t cluttered and only includes the necessary elements to get you started.</p>
<p>The homepage includes excellent product visuals, a great headline, and a call-to-action that reduces friction with the copy, “Start now.”</p>
<p>To convince more visitors to use eWedding, the site has a cost calculator that helps estimate how much couples could save on total RSVP, a cash registry, and a custom website.</p>
<p><strong>What we love:</strong> The live counter of the number of wedding websites built using eWedding (over 900,000) is excellent social proof.</p>
<h3>11. <a href="https://www.spotify.com/us/free/">Spotify</a></h3>
<p></p>
<p>Spotify has mastered the mantra “less is more.” Visitors are immediately greeted by a simple value proposition. They can play songs and podcasts at no cost. A simple CTA takes you to a signup page.</p>
<p>As you scroll, the page explains why you should choose Spotify. The site reinforces that you can get started right now “no credit card required.”</p>
<p><strong>What we love: </strong>Spotify’s homepage includes a short FAQ. Each question explains how to use the platform, including how to make a playlist and where to find podcasts. Simple answers showcase that Spotify is easy to use.</p>
<h3>12. <a href="https://www.colorsmith.co/">Colorsmith</a></h3>
<p></p>
<p>Remember, your home page should explain what your product does.</p>
<p>Colorsmith shows that explaining your mission can be simple. The “custom hair color for men” headline immediately tells visitors what the website is about — thereby eliminating any confusion.</p>
<p>Under the headline is a video showing real people using Colorsmith in their routine. This video draws an audience in and helps them create a mental picture of themselves using the products.</p>
<p><strong>What we love: </strong>There’s a consistent use of the “Craft My Color” CTA. A single CTA throughout the page limits distractions and clarifies the desired course of action for visitors.</p>
<h3>13. <a href="https://melyssagriffin.com/">Melyssa Griffin</a></h3>
<p></p>
<p>Melyssa Griffin’s site showcases both her expertise and personality.</p>
<p>Melyssa does well to include an image of herself so visitors can get familiar with her. She isn’t just a random website. She makes it clear she’s a human whom people can connect to.</p>
<p>The page uses bright colors without being overwhelming, making it easy to understand Melyssa’s central business offerings.</p>
<p><strong>What we love: </strong>Visitors are invited to take a <a href="https://blog.hubspot.com/customers/capture-more-leads-quizzes">quick quiz</a>. This allows visitors to learn their money management archetype, while Melyssa generates leads.</p>
<h3>14. <a href="https://ninelivesfoundation.org/">Nine Lives Foundation</a></h3>
<p></p>
<p>If you’re a nonprofit in search of a website role model, look no further. Nine Lives is a California-based cat adoption center. Their headline “finding homes for cats and kittens” makes their mission clear.</p>
<p>As you scroll, you’ll see different ways you can get involved with the rescue — and that’s not just adopting a cat. You can learn about ways to give, vaccination options for your furry friend, and ways to volunteer.</p>
<p><strong>What we love:</strong> Nonprofits can benefit from multiple CTAs. Your home page should lay out the many ways people can interact with your organization.</p>
<h3>15. <a href="http://digiday.com/">Digiday</a></h3>
<p></p>
<p>Unlike other online news publications that inundate homepages with as many headlines and images as possible, a single article takes up most of Digiday’s top section.</p>
<p>Its featured image is eye-catching, and the headline just asks to be clicked.</p>
<p><strong>What we love: </strong>The top of the homepage only has one icon to click — which leads you to a subscription page.</p>
<h3>16. <a href="https://www.jillkonrath.com/">Jill Konrath</a></h3>
<p></p>
<p>This homepage gets straight to the point. From the headline and sub-headline, it’s clear exactly what Jill Konrath does (and how she can help your business).</p>
<p>Visitors can also easily find Jill’s thought leadership materials, which is important to establishing her credibility as a keynote speaker. The pop-up subscription CTA uses social proof to get you to join her thousands of other fans.</p>
<p><strong>What we love:</strong> It’s easy to subscribe to the newsletter and get in touch — two of her primary calls-to-action.</p>
<h3>17. <a href="http://www.evernote.com/">Evernote</a></h3>
<p></p>
<p>Over the years, Evernote has turned from a simple note-saving app into a suite of business products. Evernote does an excellent job of packaging many potential messages into a few key benefits.</p>
<p>This homepage uses a combination of white space and its signature bright green and white highlights to make conversion paths stand out. Following a simple headline (“Tame your work, organize your life”), the eye path then leads you to its call-to-action, “Sign Up For Free.”</p>
<p><strong>What we love:</strong> Evernote also offers a one-click sign-up process through Google to help visitors save even more time.</p>
<h3>18. <a href="http://www.telerik.com/">Telerik by Progress</a></h3>
<p></p>
<p>“Stuffy enterprise” isn’t the feeling you get from Telerik’s website. For a company that offers many technology products, its bold colors, fun designs, and videography give off a Google-like vibe.</p>
<p>The website uses a simple, high-level overview of its six product offers. It’s a very clear way of communicating what the company does and how people can learn more.</p>
<p><strong>What we love: </strong>The copy is lightweight and easy to read. It speaks the language of its customers.</p>
<h3>19. <a href="http://www.basecamp.com/">Basecamp</a></h3>
<p></p>
<p>Basecamp’s homepage features a brilliant headline and sub-headline that explains what they do and how they’re different from the rest. The call-to-action is bold and above the fold.</p>
<p><strong>What we love:</strong> In this example, the company chose a more blog-like homepage (or single-page site approach), providing much more product information.</p>
<h3>20. <a href="https://donate.charitywater.org/donate/home">charity: water</a></h3>
<p></p>
<p>Charity: water uses visuals, creative copy, and use of interactive web design to engage visitors. The website’s main purpose, to accept donations, is brought to the forefront with the payment gateway right above the fold.</p>
<p>For those who miss the donation gateway at the top of the page, the website also shows other ways they can donate once they scroll below the fold.</p>
<p><strong>What we love:</strong> This nonprofit employs great uses of video and photography, particularly in capturing emotion that causes action.</p>
<h3>21. <a href="http://www.techvalidate.com/">TechValidate</a></h3>
<p></p>
<p>Software tools should explain their value proposition and how their product works on their homepages. TechValidate executes this brief with mastery — pairing beautiful design with essential information.</p>
<p>This homepage is beautifully designed, making use of white space, contrasting colors, and customer-centric design. The headline is clear and compelling, as is the call-to-action.</p>
<p><strong>What we love:</strong> The product’s video is front and center. Customers know just what to watch to learn more.</p>
<h3>22. <a href="https://medium.com/">Medium</a></h3>
<p></p>
<p>Medium’s homepage uses a simple header, sub-header, and CTA button before drawing visitors’ attention to the trending stories — the main point of the website.</p>
<p><strong>What we love: </strong>The homepage uses social proof to get visitors to start clicking around. The “Trending on Medium” section lets visitors know where to find high-quality content.</p>
<h3>23. <a href="https://www.kindsnacks.com/">Kind Snacks</a></h3>
<h3></h3>
<p>Kind Snacks website makes you hungry just from the images. The bold colors produce contrast, making the words and images stand out on the page.</p>
<p>The website also makes use of a carousel to show the brand’s wide array of products. All of the options reinforce that anyone can find their new favorite snack.</p>
<p>However, Kind’s website is more than just selling individual products. The homepage also introduces visitors to gifting cubes, build-your-own-box options, and mini products.</p>
<p><strong>What we love:</strong> Kind’s website also features a subscription option. Here, the brand clearly lays out the benefits visitors would enjoy if they subscribed.</p>
<h3>24. <a href="https://ahrefs.com/">Ahrefs</a></h3>
<p></p>
<p>Ahrefs offers many tools that can help teams improve their SEO. However, the home page keeps offerings simple, prompting visitors to sign up.</p>
<p>Simplicity is reinforced by the site’s design. There’s no clutter thanks to the solid background and simple typography. The color contrast between the blue, white, and orange colors is eye-catching and makes the headline and CTA pop.</p>
<p><strong>What we love: </strong>Ahrefs uses different social proof elements throughout the page. For instance, visitors can see the number of new Ahrefs accounts created in the past week above the fold.</p>
<h3>25. <a href="https://www.ellevest.com/">Ellevest</a></h3>
<p></p>
<p>“Your money goals are personal.” This headline is powerful and makes visitors want to learn more about the product. The images show, rather than tell, one of the company’s value propositions: a mobile app, pair of scales, and calculator that move with you.</p>
<p><strong>What we love:</strong> “Get Started” is a great CTA — in fact, we use it ourselves here at HubSpot. When clicked, it takes visitors through a few simple steps to set up a profile and start investing.</p>
<h2>Building the Best Home Page</h2>
<p>When it comes to beautiful homepage design, remember: Less is more. Your homepage’s job is to present your mission and explain what visitors can gain from your offering.</p>
<p>Keep these best practices in mind when you revisit your site. Soon, you’ll be on your way to making our list.</p>
<p><a href="https://cta-redirect.hubspot.com/cta/redirect/53/c6ef8c41-23ea-4b8c-a27c-073be8f023ce"></a></p>
 
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 25 of the Best Website Homepage Design Examples

 Download Now: Free Website Homepage Design Guide
 Lindsay Kolowich Cox

 Published: January 02, 2023

 You never get a second chance to make a first impression. That’s why you need thoughtful homepage design.

 When designing your site, think of your homepage as a virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button.

 So, what makes a website’s homepage design brilliant instead of bland? In this post, you’ll learn the ins and outs of home page design. Then, you can see sites that put these best practices to work.


 What makes a good website?

 A good website clearly explains who you are, what you do, and what visitors can do on your site. It also resonates with your audience and has a value proposition. Your site should be optimized for multiple devices and updated to adapt to new design trends.

 Homepage Design Best Practices

 All of the homepage designs shown here combine the following elements. Not every page is perfect, but the best website designs get many of these elements right.

 1. The design clearly answers who you are, what you do, and how visitors can engage with your site.

 If you’re a well-known brand or company (i.e., Coca-Cola), you can get away with not having to describe who you are and what you do. However, most businesses still need to answer these questions so that each visitor knows they’re in the right place.

 Steven Krugg sums it up best in his bestselling book, Don't Make Me Think: If visitors can’t identify what it is you do within seconds, they won’t stick around long.

 2. The design resonates with the target audience.

 A homepage needs to be narrowly focused — speaking to the right people in their language. The best homepages avoid corporate jargon and eliminate fluff.

 3. The design communicates a compelling value proposition.

 When a visitor arrives on your homepage, your design needs to compel them to stick around. Therefore, the homepage is the best place to nail your value proposition so prospects choose to stay on your website.

 4. The design is optimized for multiple devices.

 Mobile devices accounted for 65.85% of global traffic in October 2022. So clearly, your website needs to be mobile-friendly if you want to attract a significant share of the online market.

 A mobile-friendly website is easy to navigate. Avoid “flashy” objects that get in the way of browsing. That includes flash banners, animations, pop-ups, and other unnecessary elements.

 5. The design includes calls-to-action (CTAs).

 Calls-to-action help you encourage visitors to take specific actions. Examples include “Free Trial,” “Schedule a Demo,” “Buy Now,” or “Learn More.”

 Most homepages use primary and secondary calls-to-action to direct visitors to the next logical step.

 Remember, the homepage’s goal is to compel visitors to dig deeper into your website. CTAs tell them what to do next, so they don’t get overwhelmed or lost. More importantly, CTAs turn your homepage into a sales engine and not just brochure-wear.

 6. The design is always changing.

 The best home pages are dynamic. They constantly change to reflect their visitors’ needs, problems, and questions.

 Some homepages also use A/B testing or dynamic content to make informed changes.

 7. The design is effective.

 A well-designed page is vital for building trust, communicating value, and navigating visitors to the next step. These homepages effectively use layout, white space, colors, fonts, and other supporting elements.

 Now, get ready to learn about excellent homepage design through the following 23 real-life examples.

 List Snippet

 Homepage Examples

 1. FreshBooks
 2. A24 Films
 3. Omsom
 4. HubSpot
 5. Pixelgrade
 6. Mint
 7. Dropbox
 8. Chipotle
 9. 4 Rivers Smokehouse
 10. eWedding
 11. Spotify
 12. Colorsmith
 13. Melyssa Griffin
 14. Nine Lives Foundation
 15. Digiday
 16. Jill Konrath
 17. Evernote
 18. Telerik by Progress
 19. Basecamp
 20. charity: water
 21. TechValidate
 22. Medium
 23. Kind Snacks
 24. Ahrefs
 25. Ellevest

 1. FreshBooks

 FreshBooks is an accounting software for small and medium-sized businesses. And the site’s homepage makes the company’s mission clear. The page lays out FreshBooks’ features so visitors can quickly understand what they stand to gain from trying the tool out.

 There’s a great use of contrast and positioning with the primary calls-to-action. It’s clear the company wants you to convert when you arrive. “Try for Free” is also a very compelling CTA.

 What we love: FreshBooks uses customer testimonials to tell real-world stories of customer success. They also employ social proof by including star ratings from third-party sites.

 2. A24 Films

 The film company’s homepage is made up of only trailers for its new films. This is a great strategy to showcase A24’s work in an engaging way.

 What we love: This website showcases the best of simple design. Each item on the homepage is a full row — consisting only of one image and large text. Nothing is cluttered and each featured movie or shop item pops.

 3. Omsom

 With a headline that reads “Real Asian flavors in minutes,” visitors know exactly what they’re getting once they land on this homepage. Omsom sells packets that include the spices and base ingredients for Asian cooking. Customers just need to add veggies and protein.

 What follows as you scroll is Omsom’s value proposition and how their product works. These sections are vital as they give skeptical visitors more reasons to shop with the brand.

 What we love: The hero section features reviews, a free shipping offer, and a sumptuous image. These elements motivate visitors to take action even before scrolling.

 4. HubSpot

 We’ll take a second to toot our own horn. HubSpot’s homepage starts with an eye-catching headline that explains what we do and for who.

 This information is followed by a dual CTA. You can choose to book a demo or sign up for free.

 What we love: There’s a clever use of figures and statistics to show the vastness of HubSpot’s community. Seeing 150,000+ users in over 120 countries will instill trust in visitors.

 5. Pixelgrade

 At a glance, you can tell what Pixelgrade offers: WordPress themes. The big title, followed by a descriptive subtitle, lets visitors know what to expect.

 The right side gives you a glimpse of how their WordPress themes look. Then, as you scroll, the page provides three reasons why you should use Pixelgrade. Each reason is followed by a testimonial from real-life customers.

 What we love: The design is simple, and the color combination does a great job of making the call-to-action stand out.

 6. Mint

 Mint’s home page makes the company’s message clear: Their app makes managing your money simple.

 Simplicity is reinforced throughout the homepage design. The site gives off a secure but easygoing vibe, which is essential for a product that handles financial information. There’s no-jargon or confusing language.

 The page also contains a simple, direct, compelling call-to-action copy: “Sign up free.”

 What we love: The mention of 30 million users is a great use of social proof. This will likely convince visitors to try the tool.

 7. Dropbox

 Dropbox also relies on simple design and branding. It includes only what is essential: A large, relevant image with supporting copy and a “Get started” call-to-action button.

 Its sub-headline is simple yet powerful: “Easy to use, reliable, private, and secure. It’s no wonder Dropbox is the choice for storing and sharing your most important files.” No need to decode jargon to figure out what Dropbox really does.

 What we love: Throughout the homepage, Dropbox describes different use cases for their tool. Doing so helps visitors know exactly how (and if) Dropbox can help them.

 8. Chipotle

 The homepage is an excellent example of agility and constant change. Chipotle's current homepage is all about the latest addition to its menu.

 You can also see the company’s other service offerings well. That includes online ordering, gift cards, and catering.

 What we love: The food photography is detailed and beautiful. The pictures make visitors hungry just by looking. Now that’s an effective use of visuals.

 9. 4 Rivers Smokehouse

 Drool. That's what I think when I arrive at the website for 4 Rivers Smokehouse. Fantastic photography and the headline “Family Owned. Locally Made. Community Focused” easily sell the experience.

 As you scroll, you’re taken on a tour of the services, menu, and people having a great time.

 What we love: A brief note about the company’s history is found at the bottom of the page. The company’s story adds to the brand’s authenticity and deepens its relationship with customers.

 10. eWedding

 For those love birds planning their big day, eWedding is a great destination for building a custom wedding website. The homepage isn’t cluttered and only includes the necessary elements to get you started.

 The homepage includes excellent product visuals, a great headline, and a call-to-action that reduces friction with the copy, “Start now.”

 To convince more visitors to use eWedding, the site has a cost calculator that helps estimate how much couples could save on total RSVP, a cash registry, and a custom website.

 What we love: The live counter of the number of wedding websites built using eWedding (over 900,000) is excellent social proof.

 11. Spotify

 Spotify has mastered the mantra “less is more.” Visitors are immediately greeted by a simple value proposition. They can play songs and podcasts at no cost. A simple CTA takes you to a signup page.

 As you scroll, the page explains why you should choose Spotify. The site reinforces that you can get started right now “no credit card required.”

 What we love: Spotify’s homepage includes a short FAQ. Each question explains how to use the platform, including how to make a playlist and where to find podcasts. Simple answers showcase that Spotify is easy to use.

 12. Colorsmith

 Remember, your home page should explain what your product does.

 Colorsmith shows that explaining your mission can be simple. The “custom hair color for men” headline immediately tells visitors what the website is about — thereby eliminating any confusion.

 Under the headline is a video showing real people using Colorsmith in their routine. This video draws an audience in and helps them create a mental picture of themselves using the products.

 What we love: There’s a consistent use of the “Craft My Color” CTA. A single CTA throughout the page limits distractions and clarifies the desired course of action for visitors.

 13. Melyssa Griffin

 Melyssa Griffin’s site showcases both her expertise and personality.

 Melyssa does well to include an image of herself so visitors can get familiar with her. She isn’t just a random website. She makes it clear she’s a human whom people can connect to.

 The page uses bright colors without being overwhelming, making it easy to understand Melyssa’s central business offerings.

 What we love: Visitors are invited to take a quick quiz. This allows visitors to learn their money management archetype, while Melyssa generates leads.

 14. Nine Lives Foundation

 If you’re a nonprofit in search of a website role model, look no further. Nine Lives is a California-based cat adoption center. Their headline “finding homes for cats and kittens” makes their mission clear.

 As you scroll, you’ll see different ways you can get involved with the rescue — and that’s not just adopting a cat. You can learn about ways to give, vaccination options for your furry friend, and ways to volunteer.

 What we love: Nonprofits can benefit from multiple CTAs. Your home page should lay out the many ways people can interact with your organization.

 15. Digiday

 Unlike other online news publications that inundate homepages with as many headlines and images as possible, a single article takes up most of Digiday’s top section.

 Its featured image is eye-catching, and the headline just asks to be clicked.

 What we love: The top of the homepage only has one icon to click — which leads you to a subscription page.

 16. Jill Konrath

 This homepage gets straight to the point. From the headline and sub-headline, it’s clear exactly what Jill Konrath does (and how she can help your business).

 Visitors can also easily find Jill’s thought leadership materials, which is important to establishing her credibility as a keynote speaker. The pop-up subscription CTA uses social proof to get you to join her thousands of other fans.

 What we love: It’s easy to subscribe to the newsletter and get in touch — two of her primary calls-to-action.

 17. Evernote

 Over the years, Evernote has turned from a simple note-saving app into a suite of business products. Evernote does an excellent job of packaging many potential messages into a few key benefits.

 This homepage uses a combination of white space and its signature bright green and white highlights to make conversion paths stand out. Following a simple headline (“Tame your work, organize your life”), the eye path then leads you to its call-to-action, “Sign Up For Free.”

 What we love: Evernote also offers a one-click sign-up process through Google to help visitors save even more time.

 18. Telerik by Progress

 “Stuffy enterprise” isn’t the feeling you get from Telerik’s website. For a company that offers many technology products, its bold colors, fun designs, and videography give off a Google-like vibe.

 The website uses a simple, high-level overview of its six product offers. It’s a very clear way of communicating what the company does and how people can learn more.

 What we love: The copy is lightweight and easy to read. It speaks the language of its customers.

 19. Basecamp

 Basecamp’s homepage features a brilliant headline and sub-headline that explains what they do and how they’re different from the rest. The call-to-action is bold and above the fold.

 What we love: In this example, the company chose a more blog-like homepage (or single-page site approach), providing much more product information.

 20. charity: water

 Charity: water uses visuals, creative copy, and use of interactive web design to engage visitors. The website’s main purpose, to accept donations, is brought to the forefront with the payment gateway right above the fold.

 For those who miss the donation gateway at the top of the page, the website also shows other ways they can donate once they scroll below the fold.

 What we love: This nonprofit employs great uses of video and photography, particularly in capturing emotion that causes action.

 21. TechValidate

 Software tools should explain their value proposition and how their product works on their homepages. TechValidate executes this brief with mastery — pairing beautiful design with essential information.

 This homepage is beautifully designed, making use of white space, contrasting colors, and customer-centric design. The headline is clear and compelling, as is the call-to-action.

 What we love: The product’s video is front and center. Customers know just what to watch to learn more.

 22. Medium

 Medium’s homepage uses a simple header, sub-header, and CTA button before drawing visitors’ attention to the trending stories — the main point of the website.

 What we love: The homepage uses social proof to get visitors to start clicking around. The “Trending on Medium” section lets visitors know where to find high-quality content.

 23. Kind Snacks

 Kind Snacks website makes you hungry just from the images. The bold colors produce contrast, making the words and images stand out on the page.

 The website also makes use of a carousel to show the brand’s wide array of products. All of the options reinforce that anyone can find their new favorite snack.

 However, Kind’s website is more than just selling individual products. The homepage also introduces visitors to gifting cubes, build-your-own-box options, and mini products.

 What we love: Kind’s website also features a subscription option. Here, the brand clearly lays out the benefits visitors would enjoy if they subscribed.

 24. Ahrefs

 Ahrefs offers many tools that can help teams improve their SEO. However, the home page keeps offerings simple, prompting visitors to sign up.

 Simplicity is reinforced by the site’s design. There’s no clutter thanks to the solid background and simple typography. The color contrast between the blue, white, and orange colors is eye-catching and makes the headline and CTA pop.

 What we love: Ahrefs uses different social proof elements throughout the page. For instance, visitors can see the number of new Ahrefs accounts created in the past week above the fold.

 25. Ellevest

 “Your money goals are personal.” This headline is powerful and makes visitors want to learn more about the product. The images show, rather than tell, one of the company’s value propositions: a mobile app, pair of scales, and calculator that move with you.

 What we love: “Get Started” is a great CTA — in fact, we use it ourselves here at HubSpot. When clicked, it takes visitors through a few simple steps to set up a profile and start investing.

 Building the Best Home Page

 When it comes to beautiful homepage design, remember: Less is more. Your homepage’s job is to present your mission and explain what visitors can gain from your offering.

 Keep these best practices in mind when you revisit your site. Soon, you’ll be on your way to making our list.


 Topics: Website Design Examples

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You never get a second chance to make a first impression. That’s why you need thoughtful homepage design.  
When designing your site, think of your homepage as a virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button.
So, what makes a website’s homepage design brilliant instead of bland? In this post, you’ll learn the ins and outs of home page design. Then, you can see sites that put these best practices to work.
   
 What makes a good website?
 A good website clearly explains who you are, what you do, and what visitors can do on your site. It also resonates with your audience and has a value proposition. Your site should be optimized for multiple devices and updated to adapt to new design trends.
 
 
Homepage Design Best Practices
All of the homepage designs shown here combine the following elements. Not every page is perfect, but the best website designs get many of these elements right.
1. The design clearly answers who you are, what you do, and how visitors can engage with your site.
If you’re a well-known brand or company (i.e., Coca-Cola), you can get away with not having to describe who you are and what you do. However, most businesses still need to answer these questions so that each visitor knows they’re in the right place.
Steven Krugg sums it up best in his bestselling book, Don't Make Me Think: If visitors can’t identify what it is you do within seconds, they won’t stick around long.
2. The design resonates with the target audience.
A homepage needs to be narrowly focused — speaking to the right people in their language. The best homepages avoid corporate jargon and eliminate fluff.
3. The design communicates a compelling value proposition.
When a visitor arrives on your homepage, your design needs to compel them to stick around. Therefore, the homepage is the best place to nail your value proposition so prospects choose to stay on your website.
4. The design is optimized for multiple devices.
Mobile devices accounted for 65.85% of global traffic in October 2022. So clearly, your website needs to be mobile-friendly if you want to attract a significant share of the online market.
A mobile-friendly website is easy to navigate. Avoid “flashy” objects that get in the way of browsing. That includes flash banners, animations, pop-ups, and other unnecessary elements.
5. The design includes calls-to-action (CTAs).
 Calls-to-action help you encourage visitors to take specific actions. Examples include “Free Trial,” “Schedule a Demo,” “Buy Now,” or “Learn More.”
Most homepages use primary and secondary calls-to-action to direct visitors to the next logical step.
Remember, the homepage’s goal is to compel visitors to dig deeper into your website. CTAs tell them what to do next, so they don’t get overwhelmed or lost. More importantly, CTAs turn your homepage into a sales engine and not just brochure-wear.
6. The design is always changing.
The best home pages are dynamic. They constantly change to reflect their visitors’ needs, problems, and questions.
Some homepages also use A/B testing or dynamic content to make informed changes.
7. The design is effective.
A well-designed page is vital for building trust, communicating value, and navigating visitors to the next step. These homepages effectively use layout, white space, colors, fonts, and other supporting elements.
Now, get ready to learn about excellent homepage design through the following 23 real-life examples.
List Snippet
 
 
 FreshBooks
 A24 Films
 Omsom
 HubSpot
 Pixelgrade
 Mint
 Dropbox 
 Chipotle
 4 Rivers Smokehouse
 eWedding
 Spotify
 Colorsmith
 Melyssa Griffin
 Nine Lives Foundation 
 Digiday
 Jill Konrath
 Evernote
 Telerik by Progress
 Basecamp
 charity: water
 TechValidate
 Medium
 Kind Snacks
 Ahrefs
 Ellevest
 
 
1. FreshBooks 
 
FreshBooks is an accounting software for small and medium-sized businesses. And the site’s homepage makes the company’s mission clear. The page lays out FreshBooks’ features so visitors can quickly understand what they stand to gain from trying the tool out.
There’s a great use of contrast and positioning with the primary calls-to-action. It’s clear the company wants you to convert when you arrive. “Try for Free” is also a very compelling CTA.
 What we love: FreshBooks uses customer testimonials to tell real-world stories of customer success. They also employ social proof by including star ratings from third-party sites.
2. A24 Films 
 
The film company’s homepage is made up of only trailers for its new films. This is a great strategy to showcase A24’s work in an engaging way.
 What we love: This website showcases the best of simple design. Each item on the homepage is a full row — consisting only of one image and large text. Nothing is cluttered and each featured movie or shop item pops.
3. Omsom 
 
With a headline that reads “Real Asian flavors in minutes,” visitors know exactly what they’re getting once they land on this homepage. Omsom sells packets that include the spices and base ingredients for Asian cooking. Customers just need to add veggies and protein.
What follows as you scroll is Omsom’s value proposition and how their product works. These sections are vital as they give skeptical visitors more reasons to shop with the brand.
 What we love: The hero section features reviews, a free shipping offer, and a sumptuous image. These elements motivate visitors to take action even before scrolling.
4. HubSpot 
 
We’ll take a second to toot our own horn. HubSpot’s homepage starts with an eye-catching headline that explains what we do and for who.
This information is followed by a dual CTA. You can choose to book a demo or sign up for free.
 What we love: There’s a clever use of figures and statistics to show the vastness of HubSpot’s community. Seeing 150,000+ users in over 120 countries will instill trust in visitors.
5. Pixelgrade 
 
At a glance, you can tell what Pixelgrade offers: WordPress themes. The big title, followed by a descriptive subtitle, lets visitors know what to expect.
The right side gives you a glimpse of how their WordPress themes look. Then, as you scroll, the page provides three reasons why you should use Pixelgrade. Each reason is followed by a testimonial from real-life customers.
 What we love: The design is simple, and the color combination does a great job of making the call-to-action stand out.
6. Mint 
 
Mint’s home page makes the company’s message clear: Their app makes managing your money simple.
Simplicity is reinforced throughout the homepage design. The site gives off a secure but easygoing vibe, which is essential for a product that handles financial information. There’s no-jargon or confusing language.
The page also contains a simple, direct, compelling call-to-action copy: “Sign up free.”
 What we love: The mention of 30 million users is a great use of social proof. This will likely convince visitors to try the tool.
7. Dropbox 
 
Dropbox also relies on simple design and branding. It includes only what is essential: A large, relevant image with supporting copy and a “Get started” call-to-action button.
Its sub-headline is simple yet powerful: “Easy to use, reliable, private, and secure. It’s no wonder Dropbox is the choice for storing and sharing your most important files.” No need to decode jargon to figure out what Dropbox really does.
 What we love: Throughout the homepage, Dropbox describes different use cases for their tool. Doing so helps visitors know exactly how (and if) Dropbox can help them.
8. Chipotle 
 
The homepage is an excellent example of agility and constant change. Chipotle's current homepage is all about the latest addition to its menu.
You can also see the company’s other service offerings well. That includes online ordering, gift cards, and catering.
 What we love: The food photography is detailed and beautiful. The pictures make visitors hungry just by looking. Now that’s an effective use of visuals.
9. 4 Rivers Smokehouse 
 
Drool. That's what I think when I arrive at the website for 4 Rivers Smokehouse. Fantastic photography and the headline “Family Owned. Locally Made. Community Focused” easily sell the experience.
As you scroll, you’re taken on a tour of the services, menu, and people having a great time.
 What we love: A brief note about the company’s history is found at the bottom of the page. The company’s story adds to the brand’s authenticity and deepens its relationship with customers.
10. eWedding 
 
For those love birds planning their big day, eWedding is a great destination for building a custom wedding website. The homepage isn’t cluttered and only includes the necessary elements to get you started.
The homepage includes excellent product visuals, a great headline, and a call-to-action that reduces friction with the copy, “Start now.”
To convince more visitors to use eWedding, the site has a cost calculator that helps estimate how much couples could save on total RSVP, a cash registry, and a custom website.
 What we love: The live counter of the number of wedding websites built using eWedding (over 900,000) is excellent social proof.
11. Spotify 
 
Spotify has mastered the mantra “less is more.” Visitors are immediately greeted by a simple value proposition. They can play songs and podcasts at no cost. A simple CTA takes you to a signup page.
As you scroll, the page explains why you should choose Spotify. The site reinforces that you can get started right now “no credit card required.”
 What we love: Spotify’s homepage includes a short FAQ. Each question explains how to use the platform, including how to make a playlist and where to find podcasts. Simple answers showcase that Spotify is easy to use.
12. Colorsmith 
 
Remember, your home page should explain what your product does.
Colorsmith shows that explaining your mission can be simple. The “custom hair color for men” headline immediately tells visitors what the website is about — thereby eliminating any confusion.
Under the headline is a video showing real people using Colorsmith in their routine. This video draws an audience in and helps them create a mental picture of themselves using the products.
 What we love: There’s a consistent use of the “Craft My Color” CTA. A single CTA throughout the page limits distractions and clarifies the desired course of action for visitors.
13. Melyssa Griffin 
 
Melyssa Griffin’s site showcases both her expertise and personality.
Melyssa does well to include an image of herself so visitors can get familiar with her. She isn’t just a random website. She makes it clear she’s a human whom people can connect to.
The page uses bright colors without being overwhelming, making it easy to understand Melyssa’s central business offerings.
 What we love: Visitors are invited to take a quick quiz. This allows visitors to learn their money management archetype, while Melyssa generates leads.
14. Nine Lives Foundation 
 
If you’re a nonprofit in search of a website role model, look no further. Nine Lives is a California-based cat adoption center. Their headline “finding homes for cats and kittens” makes their mission clear.
As you scroll, you’ll see different ways you can get involved with the rescue — and that’s not just adopting a cat. You can learn about ways to give, vaccination options for your furry friend, and ways to volunteer.
 What we love: Nonprofits can benefit from multiple CTAs. Your home page should lay out the many ways people can interact with your organization.
15. Digiday 
 
Unlike other online news publications that inundate homepages with as many headlines and images as possible, a single article takes up most of Digiday’s top section.
Its featured image is eye-catching, and the headline just asks to be clicked.
 What we love: The top of the homepage only has one icon to click — which leads you to a subscription page.
16. Jill Konrath 
 
This homepage gets straight to the point. From the headline and sub-headline, it’s clear exactly what Jill Konrath does (and how she can help your business).
Visitors can also easily find Jill’s thought leadership materials, which is important to establishing her credibility as a keynote speaker. The pop-up subscription CTA uses social proof to get you to join her thousands of other fans.
 What we love: It’s easy to subscribe to the newsletter and get in touch — two of her primary calls-to-action.
17. Evernote 
 
Over the years, Evernote has turned from a simple note-saving app into a suite of business products. Evernote does an excellent job of packaging many potential messages into a few key benefits.
This homepage uses a combination of white space and its signature bright green and white highlights to make conversion paths stand out. Following a simple headline (“Tame your work, organize your life”), the eye path then leads you to its call-to-action, “Sign Up For Free.”
 What we love: Evernote also offers a one-click sign-up process through Google to help visitors save even more time.
18. Telerik by Progress 
 
“Stuffy enterprise” isn’t the feeling you get from Telerik’s website. For a company that offers many technology products, its bold colors, fun designs, and videography give off a Google-like vibe.
The website uses a simple, high-level overview of its six product offers. It’s a very clear way of communicating what the company does and how people can learn more.
 What we love: The copy is lightweight and easy to read. It speaks the language of its customers.
19. Basecamp 
 
Basecamp’s homepage features a brilliant headline and sub-headline that explains what they do and how they’re different from the rest. The call-to-action is bold and above the fold.
 What we love: In this example, the company chose a more blog-like homepage (or single-page site approach), providing much more product information.
20. charity: water 
 
Charity: water uses visuals, creative copy, and use of interactive web design to engage visitors. The website’s main purpose, to accept donations, is brought to the forefront with the payment gateway right above the fold.
For those who miss the donation gateway at the top of the page, the website also shows other ways they can donate once they scroll below the fold.
 What we love: This nonprofit employs great uses of video and photography, particularly in capturing emotion that causes action.
21. TechValidate 
 
Software tools should explain their value proposition and how their product works on their homepages. TechValidate executes this brief with mastery — pairing beautiful design with essential information.
This homepage is beautifully designed, making use of white space, contrasting colors, and customer-centric design. The headline is clear and compelling, as is the call-to-action.
 What we love: The product’s video is front and center. Customers know just what to watch to learn more.
22. Medium 
 
Medium’s homepage uses a simple header, sub-header, and CTA button before drawing visitors’ attention to the trending stories — the main point of the website.
 What we love: The homepage uses social proof to get visitors to start clicking around. The “Trending on Medium” section lets visitors know where to find high-quality content.
23. Kind Snacks 
 
Kind Snacks website makes you hungry just from the images. The bold colors produce contrast, making the words and images stand out on the page.
The website also makes use of a carousel to show the brand’s wide array of products. All of the options reinforce that anyone can find their new favorite snack.
However, Kind’s website is more than just selling individual products. The homepage also introduces visitors to gifting cubes, build-your-own-box options, and mini products.
 What we love: Kind’s website also features a subscription option. Here, the brand clearly lays out the benefits visitors would enjoy if they subscribed.
24. Ahrefs 
 
Ahrefs offers many tools that can help teams improve their SEO. However, the home page keeps offerings simple, prompting visitors to sign up.
Simplicity is reinforced by the site’s design. There’s no clutter thanks to the solid background and simple typography. The color contrast between the blue, white, and orange colors is eye-catching and makes the headline and CTA pop.
 What we love: Ahrefs uses different social proof elements throughout the page. For instance, visitors can see the number of new Ahrefs accounts created in the past week above the fold.
25. Ellevest 
 
“Your money goals are personal.” This headline is powerful and makes visitors want to learn more about the product. The images show, rather than tell, one of the company’s value propositions: a mobile app, pair of scales, and calculator that move with you.
 What we love: “Get Started” is a great CTA — in fact, we use it ourselves here at HubSpot. When clicked, it takes visitors through a few simple steps to set up a profile and start investing.
Building the Best Home Page
When it comes to beautiful homepage design, remember: Less is more. Your homepage’s job is to present your mission and explain what visitors can gain from your offering.
Keep these best practices in mind when you revisit your site. Soon, you’ll be on your way to making our list.
25 of the Best Website Homepage Design Examples
https://blog.hubspot.com/blog/tabid/6307/bid/34006/15-examples-of-brilliant-homepage-design.aspx
https://globaldev.tech/
Custom software engineering & staff augmentation company
2023-03-10T16:11:44Z
Jørn EngvikFounder and CEO of Hoopit
<html><body><div><div><header></header><main><div><div><h2>Let’s go global together!</h2><p>Supporting the most exciting technology companies around the world with experienced and scalable software development teams, proven methodology, and great passion for delivery.</p></div><div><div><p>Global <em>Teams</em></p><p>Close your capacity and technology gaps swiftly and painlessly with our global talent pool.</p><p><a href="https://globaldev.tech/services/team-extension"><span>See more</span></a></p></div><div><p>Global <em>Engineering</em></p><p>Design custom software from scratch, transform existing systems, or introduce fresh vision to your business.</p><p><a href="https://globaldev.tech/services/engineering"><span>See more</span></a></p></div></div></div><div><p></p><h2><em>Scale your business and reduce operating costs </em>by relying on our 13 years of experience.</h2><p></p><div><div><p>Startups</p><ul><li>Fulfill a software vision</li><li>Prototype and validate ideas</li><li>Launch an MVP</li></ul></div><div><p>Product companies</p><ul><li>Scale up operations</li><li>Introduce new functionality</li><li>Improve security and compliance</li></ul></div><div><p>Enterprises</p><ul><li>Overhaul legacy IT system</li><li>Automate manual work</li><li>Enter new markets</li></ul></div></div></div><div><h2>You&#39;re in a good company</h2></div><div><div><h2>Client’s feedback</h2></div><div><div><div><p></p><div><p>Jørn Engvik</p><p>Founder and CEO of Hoopit</p></div></div><div><p>So it&#39;s like curiosity and willingness to help improve the solution. So that kind of surprised us.</p><p>I think the first thing, and that really impressed me when we started talking with Globaldev Group, is the curiosity from the people in your company, and the willingness to be a part of a
product road that they actually don&#39;t know.</p><div><div><p>Jørn Engvik</p><p>Founder and CEO of Hoopit</p></div><p></p></div></div></div><div><div><p></p><div><p>Karim Alam</p><p>Founder and CEO of SAKANI</p></div></div><div><p>The Globaldev team had an intrinsic motivation. It is definitely the biggest strength, right?</p><p>I know that they&#39;re going to do the best job, regardless of whether they&#39;re intrinsically motivated or not. But, when you&#39;re intrinsically motivated, you&#39;re brainstorming. You&#39;re
always, constantly looking for ways to improve.</p><div><div><p>Karim Alam</p><p>Founder and CEO of SAKANI</p></div><p></p></div></div></div></div><p><a href="https://globaldev.tech/clients"><span>See clients</span></a></p></div><div><div><h2>Our values</h2></div><div><div><p>Our relentless dedication to clients stems from our integral belief that when you succeed, we succeed. You will see our commitment in the transparency of our communications and processes, our dedication to meeting delivery timelines, the quality of our development services, and our efforts to fulfill your requests.</p></div><div><p>Honest communication is the foundation of our partnerships. Transparent communication ensures there are no surprises and that developers, clients, and stakeholders are on the same page. We openly discuss the project’s progress, blockers, changes in delivery dates or feature sets, and other important KPIs.</p></div><div><p>Our talent is key to the success of our organization and our clients’ projects. That’s why we not only offer our specialists basic benefits but also regularly conduct salary reviews, provide opportunities for specialists to achieve their goals, and encourage them to share feedback. When our people prosper, we prosper.</p></div></div></div><div><div><h2>Technical expertise</h2></div><p>Globaldev revolutionizes businesses across multiple industries by leveraging expertise gained over 12 years of operations.</p><div><div><p>Web &amp; intranet solutions</p><p>Get company-focused intranet solutions empowering process organization, collaboration, and efficient delivery of business results.</p></div><div><p>Mobile solutions</p><p>Unlock fresh ways of interacting with your target audience and new revenue streams with native or hybrid mobile application development.</p></div><div><p>Data &amp; analytics</p><p>Modern businesses invest in D&amp;A solutions. Enhance decision outcomes, draw out actionable insights, and discover ingenious opportunities by leveraging the power of data.</p></div><div><p>E-commerce solutions</p><p>Build or modernize your e-commerce brand by delivering a stellar shopping experience and simplifying operations with custom product development and automation.</p></div><div><p>Cloud migration</p><p>Take advantage of cutting-edge technologies by moving your digital assets to the cloud, and enjoy superior security, scalability, and cost-effectiveness.</p></div><div><p>Data annotation</p><p>Enhance your machine learning projects with our data annotation expertise. From image labeling to precise data categorization, our team ensures quality for robust AI models. Trust us for accurate datasets, laying the groundwork for your data model.</p></div><div><p>Machine learning &amp; artificial intelligence</p><p>Smarten up your decision-making and tap your business’s potential with ML and AI by drawing out key insights from data.</p></div><div><p>DevOps &amp; high-load systems</p><p>Our end-to-end DevOps services allow you to face system load challenges with ease. Together, we’ll work towards your strategies for system transformation, unification, optimization, and scaling.</p></div></div></div></main></div></div></body></html>
Let’s go global together! Supporting the most exciting technology companies around the world with experienced and scalable software development teams, proven methodology, and great passion for delivery.    Global Teams  Close your capacity and technology gaps swiftly and painlessly with our global talent pool.   See more     Global Engineering  Design custom software from scratch, transform existing systems, or introduce fresh vision to your business.   See more          Scale your business and reduce operating costs by relying on our 13 years of experience.     Startups  Fulfill a software vision Prototype and validate ideas Launch an MVP    Product companies  Scale up operations Introduce new functionality Improve security and compliance    Enterprises  Overhaul legacy IT system Automate manual work Enter new markets      You&#39;re in a good company    Client’s feedback        Jørn Engvik Founder and CEO of Hoopit    So it&#39;s like curiosity and willingness to help improve the solution. So that kind of surprised us. I think the first thing, and that really impressed me when we started talking with Globaldev Group, is the curiosity from the people in your company, and the willingness to be a part of a
product road that they actually don&#39;t know.   Jørn Engvik Founder and CEO of Hoopit            Karim Alam Founder and CEO of SAKANI    The Globaldev team had an intrinsic motivation. It is definitely the biggest strength, right? I know that they&#39;re going to do the best job, regardless of whether they&#39;re intrinsically motivated or not. But, when you&#39;re intrinsically motivated, you&#39;re brainstorming. You&#39;re
always, constantly looking for ways to improve.   Karim Alam Founder and CEO of SAKANI          See clients      Our values    Our relentless dedication to clients stems from our integral belief that when you succeed, we succeed. You will see our commitment in the transparency of our communications and processes, our dedication to meeting delivery timelines, the quality of our development services, and our efforts to fulfill your requests.   Honest communication is the foundation of our partnerships. Transparent communication ensures there are no surprises and that developers, clients, and stakeholders are on the same page. We openly discuss the project’s progress, blockers, changes in delivery dates or feature sets, and other important KPIs.   Our talent is key to the success of our organization and our clients’ projects. That’s why we not only offer our specialists basic benefits but also regularly conduct salary reviews, provide opportunities for specialists to achieve their goals, and encourage them to share feedback. When our people prosper, we prosper.      Technical expertise  Globaldev revolutionizes businesses across multiple industries by leveraging expertise gained over 12 years of operations.   Web &amp; intranet solutions Get company-focused intranet solutions empowering process organization, collaboration, and efficient delivery of business results.   Mobile solutions Unlock fresh ways of interacting with your target audience and new revenue streams with native or hybrid mobile application development.   Data &amp; analytics Modern businesses invest in D&amp;A solutions. Enhance decision outcomes, draw out actionable insights, and discover ingenious opportunities by leveraging the power of data.   E-commerce solutions Build or modernize your e-commerce brand by delivering a stellar shopping experience and simplifying operations with custom product development and automation.   Cloud migration Take advantage of cutting-edge technologies by moving your digital assets to the cloud, and enjoy superior security, scalability, and cost-effectiveness.   Data annotation Enhance your machine learning projects with our data annotation expertise. From image labeling to precise data categorization, our team ensures quality for robust AI models. Trust us for accurate datasets, laying the groundwork for your data model.   Machine learning &amp; artificial intelligence Smarten up your decision-making and tap your business’s potential with ML and AI by drawing out key insights from data.   DevOps &amp; high-load systems Our end-to-end DevOps services allow you to face system load challenges with ease. Together, we’ll work towards your strategies for system transformation, unification, optimization, and scaling.
Custom software engineering & staff augmentation company
https://steelkiwi.com/blog/how-design-great-homepage-examples/
https://www.samharris.org/
Sam Harris | Home of the Making Sense Podcast
2023-05-05
None
<div><div><article><div><h2><div><p>Sam Harris is a neuroscientist, philosopher, New York Times best-selling <a href="/books">author</a>, host of</p> <p><a href="/podcasts/making-sense-episodes">Making Sense</a>,</p> <p>and creator of <a href="https://wakingup.com/">Waking Up</a>.</p></div></h2><p></p></div><section><div><p></p><div><p>Join Sam Harris as he explores some of the most important questions about the human mind, society, and current events.</p><p><a href="/podcasts/making-sense-episodes">Learn More</a></p></div></div><div><p></p><div><h2>Waking Up</h2><p>Waking Up is a secular guide to living a better life—through in-depth mindfulness and wisdom.</p><p>Try Waking Up free for 30 days.</p><p><a href="https://wakingup.com/makingsense">Learn More</a></p></div></div></section><div><div><h2>Making Sense Newsletter</h2><p>Get updates and insights</p></div></div></article></div></div>||||I|||| Making Sense Podcast
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Sam Harris is a neuroscientist, philosopher, New York Times best-selling author, host of  Making Sense, and creator of Waking Up.           Join Sam Harris as he explores some of the most important questions about the human mind, society, and current events.  Learn More        Waking Up Waking Up is a secular guide to living a better life—through in-depth mindfulness and wisdom. Try Waking Up free for 30 days.  Learn More       Making Sense Newsletter Get updates and insights
Sam Harris | Home of the Making Sense Podcast
https://www.samharris.org/
https://www.zoho.com/academy/website-building/homepages/introducing-the-business-website-homepage.html
An Introduction to Business Homepages | Zoho Academy
2018-04-21
Lauren Shufran
<div><div><p>Homepages have been described through a wide range of metaphors: They’re your <a href="https://www.zoho.com/commerce">online storefront</a>, your virtual receptionist, the front door to your online marketing efforts, the proverbial cover of the proverbial book by which you’ll be judged. And the truth is that they’re all of these things… <em>at the same time</em>.</p><p>In many cases, your homepage will be your visitors’ first impression of your business and your brand. What this means for <em>you</em> is that your homepage has to wear a lot of hats: It’s got to speak to the full range of prospective customers (and prospective employees, and prospective partners) who land on your site. That means it’s got an even greater scope than your dedicated landing pages—greater, in fact, than most pages on your site.</p><p>The paradox of the company homepage is that it has to be compelling enough to draw new visitors in… but <em>only</em> for long enough to push them onto the next page of your site, so they can complete their journey through the sales funnel. If a visitor stays on your homepage all day, you may have gotten a <em>lead</em> (assuming your <a href="https://www.zoho.com/academy/website-building/web-forms/email-signup-forms.html">signup form</a> or <a href="https://www.zoho.com/academy/website-building/web-forms/contact-us-forms-and-pages.html">contact form</a> is embedded on your homepage)… but you <em>won’t</em> have scored a sale.</p><p>If done well, here’s what your homepage should accomplish:</p><ul><li>It should <strong>attract traffic</strong>… and then immediately delight the visitors it attracts: the former through good search engine optimization (SEO) practices; and the latter through copy, multimedia, overall page design, and remarkable user experience (UX).</li></ul><ul><li>It should <strong>explain what your business and brand are about</strong>. This will be done primarily through educational and prospect-oriented copy, including your headline, your value proposition, your catalog of features and benefits, and whatever social proof you display. <a href="https://www.zoho.com/academy/website-building/testimonials/introducing-customer-testimonials.html">Testimonials</a>, for example, can often tell your visitors more about your offering than your own copy can.</li></ul><ul><li>It should <strong>generate leads</strong> and <strong>direct visitors to other pages</strong> on your site.<strong> </strong>This happens through signup and contact forms, a clear navigation menu, interlinks, and skillfully placed <a href="https://www.zoho.com/academy/website-building/cta-buttons/introducing-the-cta-button.html">CTA buttons</a>.</li></ul><ul><li>It should <strong>be unforgettable</strong>.<strong> </strong>This will be done through some combination of the above points, as well as stunning imagery, unique page design… and did we mention impeccable user experience?</li></ul><p>Each of those homepage “shoulds” may seem abstract to you; and that’s okay. Given all it has to accomplish, the homepage can feel like an overwhelming project. That’s why, in subsequent sections, we offer shortlists of best practices, along with examples from business websites that do <em>that</em> element well.</p><p>The idea is that you’ll move through these lists one at a time and implement our suggestions sequentially. We hope this step-by-step strategy will make “The Homepage Project” feel less staggering and more achievable. In the end, these best practices will help your homepage deliver… which means more lead generation, more conversions, and—ultimately—more customers in your sales funnel.</p><h2>An exemplary homepage study: Zerorez Atlanta</h2><p>Before we dive into the details, let’s look at a stellar homepage from the carpet cleaning company <a href="https://www.zerorezatlanta.com/">Zerorez Atlanta</a> (Zerorez <a href="http://www.webaward.org/winner/32721/dynamix-wins-2016-webaward-for-zerorez.html#.XsL31BNKjBI">won the 2016 “Best Small Business Website” award</a> from the Web Marketing Association, so their homepage is worth paying attention to):</p><p></p><p>Zerorez is doing <em>a lot</em> of things right on its homepage, and it exemplifies how the essential elements in the list above can be accomplished in what’s ultimately a fairly short homepage:</p><h4>1. They’ve put a guarantee and a special offer right next to their CTA button.</h4><p>The company recognizes the importance of a <a href="https://www.wordstream.com/blog/ws/2017/03/27/trust-signals">trust signal</a> positioned in just the right place. They’ve also added a banner at the top of the page, which promotes the great price they’re offering. What better way to draw prospects in than to offer them a deal the moment they arrive?</p><h4></h4><h4>2. They leverage prospect psychology.</h4><p>When a visitor first clicks into the homepage, a countdown appears. Like that special offer in the banner, these diminishing numbers catch the visitor’s attention right away, and evoke a sense of urgency. Also, notice how the countdown seems to rise up toward the reader as it approaches zero. Zerorez definitely gets points for attending to prospect psychology on this one:</p><h4>3. Their headline and sub-headline offer the company’s value proposition.</h4><p>You’ll have noticed the two crucial words that distinguish Zerorez from its competitors are all in caps. Whereas the video below the fold describes their process in its complexities, Zerorez keeps their above-the-fold copy clear and concise: “No residue” is a condition everyone desires for their home… and it’s a concept everyone understands:</p><h4>4. Their main navigation menu is simple and clear.</h4><p>Zerorez has limited their main navigation to five menu items, and services are divided simply into “Residential” and “Commercial” so that site visitors know right away—depending on which category they fall into—where they need to go for more information.</p><p>What’s more, “Residential Services” and “About Us” are the only items with sub-menu items (at 5 and 2 items, respectively). There’s virtually no opportunity for users to get overwhelmed here:</p><h4>5. The CTA above the fold becomes a floating CTA as users begin scrolling.</h4><p>This “floating” feature allows the CTA to follow visitors down the page as they learn more about the company and its service. The same is true of Zerorez’s phone number and the CTA to email the company (which floats at the bottom of the page).</p><p>This means that if a visitor decides at any point to schedule a cleaning or contact the company directly, they don’t have to scroll back up to the top of the page. Zerorez definitely gets UX points for this design:</p><h4>6. They include a delightful (and unforgettable) design element.</h4><p>As a visitor scrolls down the page, a carpet cleaning machine tracks their movement, leaving a stripe of freshly-cleaned carpet in its wake. The designer even included a spilled cup of coffee that gets cleaned up along the way (depending on the size of your browser), which suggests the efficacy of Zerorez’s service.</p><h4>7. They speak to a distinct customer persona.</h4><p>By the time a visitor gets to the image of the boy and his dog, it’s clear who Zerorez’s target market is: prospects who are concerned about chemicals in their homes (whether from personal health or environmental points of view), and who prioritize the health and well-being of their families and the environment in their housekeeping decisions.</p><p>Prospects who are in alignment with these concerns are pretty clear that Zerorez’s service is for them by this point:</p><h4>8. They include an explainer video that describes how their service works.</h4><p>Multimedia is one of the most compelling elements you can offer visitors… and videos top that list. There’s little you can write that will capture visitor attention faster than the first few seconds of a good video—<em>especially </em>when that video breaks down a complex process that visitors have no desire to read about on their own.</p><p>Zerorez’s video goes further than simply explaining their process. It also describes the precise nature of the problem they solve (the problem, paradoxically, that other cleaning companies <em>create</em>), and explains how their cleaning process makes them unique. In other words, they use multimedia to rephrase their value proposition:</p><p><a href="https://www.youtube.com/watch?v=kx0c1-Xy4Fc"></a></p><h4>9. They offer multiple forms of social proof.</h4><p>Social proof is the psychological phenomenon by which people rely on the actions and evaluations of others to determine the “right” choice for them in a given circumstance. As you can probably imagine, it can come in many forms.</p><p>We found at least three forms of social proof on Zerorez’s homepage: 1) the Carpet and Rug Institute’s “Seal of Approval” displayed near the coffee cup and the company’s claim to Platinum Certification; 2) the awards presented below the video (many of which Zerorez has won for consecutive years); and 3) the customer testimonials just below those awards. A prospect couldn’t ask for much more verification that Zerorez is as good as they say they are:</p><h4>10. They include a contact form at the bottom of their page.</h4><p>This is the last element you’ll have seen in the video of the company’s homepage. A Contact Us form is one of the most important elements you can have on your homepage if you’re trying to generate leads. By the time a visitor has read (and watched) everything on the homepage and determined that Zerorez is the right company for them, they’ll hopefully be prepared to initiate contact:</p><p>A contact form gives prospects who might not trust online scheduling another way to get in touch with Zerorez. It gives prospects who can’t call them in the moment a way to reach out to the company. It lets users ask any lingering questions they might have about the service. And—importantly for Zerorez—it gets them a lead in the form of an email address and a phone number.</p><h2>The opening of the conversion funnel</h2><p>All of this happens on Zerorez’s homepage in just over 500 words by our count (and that word count includes their testimonials!) Which is to say, your homepage shouldn’t be where you put all your words at once. When Zerorez’s prospects begin self-categorizing (by clicking into “Residential Services,” “Commercial Services,” “Carpet Cleaning,” “Air Duct Cleaning,” etc.), <em>that’s</em> where they’ll get the bulk of their information.</p><p>Remember, the homepage exists to draw your visitors in, help them understand how your product or service will improve their lives, and then send them on to the <em>next</em> page and into your conversion funnel. Zerorez has done this rather impeccably.</p><p></p><p></p><p>We’re not here to push you one way or the other; your decision will depend entirely on your business needs and your available resources. We’re just here to tell you what makes a good website. And so…</p><p><em>Now that you’ve seen how one company has won the “homepage game,” it’s time to turn (or return) to your own homepage. In the next section, we look at the fundamental matters worth considering before you even sit down to write the copy for your homepage: <a href="https://www.zoho.com/academy/website-building/homepages/identifying-the-customer-personas-and-keywords-for-your-homepage.html">your customer persona and your keywords</a>.</em></p></div></div>||||I|||| ZOHO
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 Introducing the Business Website Homepage

 Homepages | April 21, 2018 | 7 minutes read
 Homepages Design UX Positioning Websites
 * Best Homepages: Five Examples for Design Inspiration
 * Introducing the Business Website Homepage
 * Identifying the Customer Personas and Keywords for Your Homepage
 * Cultivating a Diverse Set of Visitor Journeys
 * Optimizing Your Homepage for Mobile Users
 * Using Images and Videos on Your Company Homepage
 * Homepage Checklist

 Homepages have been described through a wide range of metaphors: They’re your online storefront, your virtual receptionist, the front door to your online marketing efforts, the proverbial cover of the proverbial book by which you’ll be judged. And the truth is that they’re all of these things… at the same time.

 In many cases, your homepage will be your visitors’ first impression of your business and your brand. What this means for you is that your homepage has to wear a lot of hats: It’s got to speak to the full range of prospective customers (and prospective employees, and prospective partners) who land on your site. That means it’s got an even greater scope than your dedicated landing pages—greater, in fact, than most pages on your site.

 The paradox of the company homepage is that it has to be compelling enough to draw new visitors in… but only for long enough to push them onto the next page of your site, so they can complete their journey through the sales funnel. If a visitor stays on your homepage all day, you may have gotten a lead (assuming your signup form or contact form is embedded on your homepage)… but you won’t have scored a sale.

 If done well, here’s what your homepage should accomplish:

 * It should attract traffic… and then immediately delight the visitors it attracts: the former through good search engine optimization (SEO) practices; and the latter through copy, multimedia, overall page design, and remarkable user experience (UX).
 * It should explain what your business and brand are about. This will be done primarily through educational and prospect-oriented copy, including your headline, your value proposition, your catalog of features and benefits, and whatever social proof you display. Testimonials, for example, can often tell your visitors more about your offering than your own copy can.
 * It should generate leads and direct visitors to other pages on your site. This happens through signup and contact forms, a clear navigation menu, interlinks, and skillfully placed CTA buttons.
 * It should be unforgettable. This will be done through some combination of the above points, as well as stunning imagery, unique page design… and did we mention impeccable user experience?

 Each of those homepage “shoulds” may seem abstract to you; and that’s okay. Given all it has to accomplish, the homepage can feel like an overwhelming project. That’s why, in subsequent sections, we offer shortlists of best practices, along with examples from business websites that do that element well.

 The idea is that you’ll move through these lists one at a time and implement our suggestions sequentially. We hope this step-by-step strategy will make “The Homepage Project” feel less staggering and more achievable. In the end, these best practices will help your homepage deliver… which means more lead generation, more conversions, and—ultimately—more customers in your sales funnel.

 Sign up for our newsletter to get more business tips straight to your inbox:

 Subscribe Now

 x

 An exemplary homepage study: Zerorez Atlanta

 Before we dive into the details, let’s look at a stellar homepage from the carpet cleaning company Zerorez Atlanta (Zerorez won the 2016 “Best Small Business Website” award from the Web Marketing Association, so their homepage is worth paying attention to):

 Zerorez is doing a lot of things right on its homepage, and it exemplifies how the essential elements in the list above can be accomplished in what’s ultimately a fairly short homepage:

 1. They’ve put a guarantee and a special offer right next to their CTA button.

 The company recognizes the importance of a trust signal positioned in just the right place. They’ve also added a banner at the top of the page, which promotes the great price they’re offering. What better way to draw prospects in than to offer them a deal the moment they arrive?

 2. They leverage prospect psychology.

 When a visitor first clicks into the homepage, a countdown appears. Like that special offer in the banner, these diminishing numbers catch the visitor’s attention right away, and evoke a sense of urgency. Also, notice how the countdown seems to rise up toward the reader as it approaches zero. Zerorez definitely gets points for attending to prospect psychology on this one:

 3. Their headline and sub-headline offer the company’s value proposition.

 You’ll have noticed the two crucial words that distinguish Zerorez from its competitors are all in caps. Whereas the video below the fold describes their process in its complexities, Zerorez keeps their above-the-fold copy clear and concise: “No residue” is a condition everyone desires for their home… and it’s a concept everyone understands:

 4. Their main navigation menu is simple and clear.

 Zerorez has limited their main navigation to five menu items, and services are divided simply into “Residential” and “Commercial” so that site visitors know right away—depending on which category they fall into—where they need to go for more information.

 What’s more, “Residential Services” and “About Us” are the only items with sub-menu items (at 5 and 2 items, respectively). There’s virtually no opportunity for users to get overwhelmed here:

 5. The CTA above the fold becomes a floating CTA as users begin scrolling.

 This “floating” feature allows the CTA to follow visitors down the page as they learn more about the company and its service. The same is true of Zerorez’s phone number and the CTA to email the company (which floats at the bottom of the page).

 This means that if a visitor decides at any point to schedule a cleaning or contact the company directly, they don’t have to scroll back up to the top of the page. Zerorez definitely gets UX points for this design:

 6. They include a delightful (and unforgettable) design element.

 As a visitor scrolls down the page, a carpet cleaning machine tracks their movement, leaving a stripe of freshly-cleaned carpet in its wake. The designer even included a spilled cup of coffee that gets cleaned up along the way (depending on the size of your browser), which suggests the efficacy of Zerorez’s service.

 7. They speak to a distinct customer persona.

 By the time a visitor gets to the image of the boy and his dog, it’s clear who Zerorez’s target market is: prospects who are concerned about chemicals in their homes (whether from personal health or environmental points of view), and who prioritize the health and well-being of their families and the environment in their housekeeping decisions.

 Prospects who are in alignment with these concerns are pretty clear that Zerorez’s service is for them by this point:

 8. They include an explainer video that describes how their service works.

 Multimedia is one of the most compelling elements you can offer visitors… and videos top that list. There’s little you can write that will capture visitor attention faster than the first few seconds of a good video—especially when that video breaks down a complex process that visitors have no desire to read about on their own.

 Zerorez’s video goes further than simply explaining their process. It also describes the precise nature of the problem they solve (the problem, paradoxically, that other cleaning companies create), and explains how their cleaning process makes them unique. In other words, they use multimedia to rephrase their value proposition:

 9. They offer multiple forms of social proof.

 Social proof is the psychological phenomenon by which people rely on the actions and evaluations of others to determine the “right” choice for them in a given circumstance. As you can probably imagine, it can come in many forms.

 We found at least three forms of social proof on Zerorez’s homepage: 1) the Carpet and Rug Institute’s “Seal of Approval” displayed near the coffee cup and the company’s claim to Platinum Certification; 2) the awards presented below the video (many of which Zerorez has won for consecutive years); and 3) the customer testimonials just below those awards. A prospect couldn’t ask for much more verification that Zerorez is as good as they say they are:

 10. They include a contact form at the bottom of their page.

 This is the last element you’ll have seen in the video of the company’s homepage. A Contact Us form is one of the most important elements you can have on your homepage if you’re trying to generate leads. By the time a visitor has read (and watched) everything on the homepage and determined that Zerorez is the right company for them, they’ll hopefully be prepared to initiate contact:

 A contact form gives prospects who might not trust online scheduling another way to get in touch with Zerorez. It gives prospects who can’t call them in the moment a way to reach out to the company. It lets users ask any lingering questions they might have about the service. And—importantly for Zerorez—it gets them a lead in the form of an email address and a phone number.

 The opening of the conversion funnel

 All of this happens on Zerorez’s homepage in just over 500 words by our count (and that word count includes their testimonials!) Which is to say, your homepage shouldn’t be where you put all your words at once. When Zerorez’s prospects begin self-categorizing (by clicking into “Residential Services,” “Commercial Services,” “Carpet Cleaning,” “Air Duct Cleaning,” etc.), that’s where they’ll get the bulk of their information.

 Remember, the homepage exists to draw your visitors in, help them understand how your product or service will improve their lives, and then send them on to the next page and into your conversion funnel. Zerorez has done this rather impeccably.

 Of course, whether you’re able include more elaborate elements on your website (such as the vacuum cleaner on Zerorez’s site) will depend upon whether you’re coding your website yourself—or with the help of a developer—or using a CMS such as WordPress or Squarespace , or a website builder such as Zoho Sites , Weebly , or Wix .

 Hiring a developer to build your site from scratch means you get to focus on running your business rather than learning the ins-and-outs of a platform—and a good developer will have the capacity to add more complex elements to your online presence. On the con side, hiring a developer can be a pricey endeavor… and they may not be available down the road when your website’s in need of maintenance. Using a website builder, on the other hand, is much less expensive (in some cases, free); and it gives you access to, and control of, the process at all times.

 We’re not here to push you one way or the other; your decision will depend entirely on your business needs and your available resources. We’re just here to tell you what makes a good website. And so…

 Now that you’ve seen how one company has won the “homepage game,” it’s time to turn (or return) to your own homepage. In the next section, we look at the fundamental matters worth considering before you even sit down to write the copy for your homepage: your customer persona and your keywords.

 Identifying the Customer Personas and Keywords for Your Homepage
 Best Homepages: Five Examples for Design Inspiration
 « Previous ChapterBest Homepages: Five Examples for Design Inspiration Next Chapter »Identifying the Customer Personas and Keywords for Your Homepage

 Lauren Shufran

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Homepages have been described through a wide range of metaphors: They’re your online storefront, your virtual receptionist, the front door to your online marketing efforts, the proverbial cover of the proverbial book by which you’ll be judged. And the truth is that they’re all of these things… at the same time. In many cases, your homepage will be your visitors’ first impression of your business and your brand. What this means for you is that your homepage has to wear a lot of hats: It’s got to speak to the full range of prospective customers (and prospective employees, and prospective partners) who land on your site. That means it’s got an even greater scope than your dedicated landing pages—greater, in fact, than most pages on your site. The paradox of the company homepage is that it has to be compelling enough to draw new visitors in… but only for long enough to push them onto the next page of your site, so they can complete their journey through the sales funnel. If a visitor stays on your homepage all day, you may have gotten a lead (assuming your signup form or contact form is embedded on your homepage)… but you won’t have scored a sale. If done well, here’s what your homepage should accomplish:  It should attract traffic… and then immediately delight the visitors it attracts: the former through good search engine optimization (SEO) practices; and the latter through copy, multimedia, overall page design, and remarkable user experience (UX).   It should explain what your business and brand are about. This will be done primarily through educational and prospect-oriented copy, including your headline, your value proposition, your catalog of features and benefits, and whatever social proof you display. Testimonials, for example, can often tell your visitors more about your offering than your own copy can.   It should generate leads and direct visitors to other pages on your site. This happens through signup and contact forms, a clear navigation menu, interlinks, and skillfully placed CTA buttons.   It should be unforgettable. This will be done through some combination of the above points, as well as stunning imagery, unique page design… and did we mention impeccable user experience?  Each of those homepage “shoulds” may seem abstract to you; and that’s okay. Given all it has to accomplish, the homepage can feel like an overwhelming project. That’s why, in subsequent sections, we offer shortlists of best practices, along with examples from business websites that do that element well. The idea is that you’ll move through these lists one at a time and implement our suggestions sequentially. We hope this step-by-step strategy will make “The Homepage Project” feel less staggering and more achievable. In the end, these best practices will help your homepage deliver… which means more lead generation, more conversions, and—ultimately—more customers in your sales funnel. An exemplary homepage study: Zerorez Atlanta Before we dive into the details, let’s look at a stellar homepage from the carpet cleaning company Zerorez Atlanta (Zerorez won the 2016 “Best Small Business Website” award from the Web Marketing Association, so their homepage is worth paying attention to):   Zerorez is doing a lot of things right on its homepage, and it exemplifies how the essential elements in the list above can be accomplished in what’s ultimately a fairly short homepage: 1. They’ve put a guarantee and a special offer right next to their CTA button. The company recognizes the importance of a trust signal positioned in just the right place. They’ve also added a banner at the top of the page, which promotes the great price they’re offering. What better way to draw prospects in than to offer them a deal the moment they arrive?   2. They leverage prospect psychology. When a visitor first clicks into the homepage, a countdown appears. Like that special offer in the banner, these diminishing numbers catch the visitor’s attention right away, and evoke a sense of urgency. Also, notice how the countdown seems to rise up toward the reader as it approaches zero. Zerorez definitely gets points for attending to prospect psychology on this one: 3. Their headline and sub-headline offer the company’s value proposition. You’ll have noticed the two crucial words that distinguish Zerorez from its competitors are all in caps. Whereas the video below the fold describes their process in its complexities, Zerorez keeps their above-the-fold copy clear and concise: “No residue” is a condition everyone desires for their home… and it’s a concept everyone understands: 4. Their main navigation menu is simple and clear. Zerorez has limited their main navigation to five menu items, and services are divided simply into “Residential” and “Commercial” so that site visitors know right away—depending on which category they fall into—where they need to go for more information. What’s more, “Residential Services” and “About Us” are the only items with sub-menu items (at 5 and 2 items, respectively). There’s virtually no opportunity for users to get overwhelmed here: 5. The CTA above the fold becomes a floating CTA as users begin scrolling. This “floating” feature allows the CTA to follow visitors down the page as they learn more about the company and its service. The same is true of Zerorez’s phone number and the CTA to email the company (which floats at the bottom of the page). This means that if a visitor decides at any point to schedule a cleaning or contact the company directly, they don’t have to scroll back up to the top of the page. Zerorez definitely gets UX points for this design: 6. They include a delightful (and unforgettable) design element. As a visitor scrolls down the page, a carpet cleaning machine tracks their movement, leaving a stripe of freshly-cleaned carpet in its wake. The designer even included a spilled cup of coffee that gets cleaned up along the way (depending on the size of your browser), which suggests the efficacy of Zerorez’s service. 7. They speak to a distinct customer persona. By the time a visitor gets to the image of the boy and his dog, it’s clear who Zerorez’s target market is: prospects who are concerned about chemicals in their homes (whether from personal health or environmental points of view), and who prioritize the health and well-being of their families and the environment in their housekeeping decisions. Prospects who are in alignment with these concerns are pretty clear that Zerorez’s service is for them by this point: 8. They include an explainer video that describes how their service works. Multimedia is one of the most compelling elements you can offer visitors… and videos top that list. There’s little you can write that will capture visitor attention faster than the first few seconds of a good video—especially when that video breaks down a complex process that visitors have no desire to read about on their own. Zerorez’s video goes further than simply explaining their process. It also describes the precise nature of the problem they solve (the problem, paradoxically, that other cleaning companies create), and explains how their cleaning process makes them unique. In other words, they use multimedia to rephrase their value proposition:     9. They offer multiple forms of social proof. Social proof is the psychological phenomenon by which people rely on the actions and evaluations of others to determine the “right” choice for them in a given circumstance. As you can probably imagine, it can come in many forms. We found at least three forms of social proof on Zerorez’s homepage: 1) the Carpet and Rug Institute’s “Seal of Approval” displayed near the coffee cup and the company’s claim to Platinum Certification; 2) the awards presented below the video (many of which Zerorez has won for consecutive years); and 3) the customer testimonials just below those awards. A prospect couldn’t ask for much more verification that Zerorez is as good as they say they are: 10. They include a contact form at the bottom of their page. This is the last element you’ll have seen in the video of the company’s homepage. A Contact Us form is one of the most important elements you can have on your homepage if you’re trying to generate leads. By the time a visitor has read (and watched) everything on the homepage and determined that Zerorez is the right company for them, they’ll hopefully be prepared to initiate contact: A contact form gives prospects who might not trust online scheduling another way to get in touch with Zerorez. It gives prospects who can’t call them in the moment a way to reach out to the company. It lets users ask any lingering questions they might have about the service. And—importantly for Zerorez—it gets them a lead in the form of an email address and a phone number. The opening of the conversion funnel All of this happens on Zerorez’s homepage in just over 500 words by our count (and that word count includes their testimonials!) Which is to say, your homepage shouldn’t be where you put all your words at once. When Zerorez’s prospects begin self-categorizing (by clicking into “Residential Services,” “Commercial Services,” “Carpet Cleaning,” “Air Duct Cleaning,” etc.), that’s where they’ll get the bulk of their information. Remember, the homepage exists to draw your visitors in, help them understand how your product or service will improve their lives, and then send them on to the next page and into your conversion funnel. Zerorez has done this rather impeccably.     We’re not here to push you one way or the other; your decision will depend entirely on your business needs and your available resources. We’re just here to tell you what makes a good website. And so…  Now that you’ve seen how one company has won the “homepage game,” it’s time to turn (or return) to your own homepage. In the next section, we look at the fundamental matters worth considering before you even sit down to write the copy for your homepage: your customer persona and your keywords.
An Introduction to Business Homepages | Zoho Academy
https://www.zoho.com/academy/website-building/homepages/introducing-the-business-website-homepage.html
https://waitbutwhy.com/
What's Our Problem? A Self-Help Book For Societies
2023-02-20
None
<div><div>
	<main>
<div>
<div>
<div>
<figure></figure></div>
<pre>a self-help book for societies</pre>
</div>
<div>
<figure></figure></div>
<div>
<h2>Available NOW</h2>
<div>
<div>
<h3>ebook</h3>
<div>
<p>Works great as an e-book, especially on color e-readers and tablets (the book has 300+ color drawings). The best ebook experience we’ve seen is Apple Books &gt; iPad &gt; sepia &gt; vertical scroll.</p>
</div>
</div>
<div>
<h3>audiobook</h3>
<div>
<p>Comes along with a <a href="https://waitbutwhy.com/audio">website</a> with the book’s most important drawings, labeled (I tell you throughout the book which drawing to go to look at). Also, I read the book myself, it was arduous.</p>
</div>
</div>
<div>
<h3>wait but why</h3>
<div><div>
<figure><a href="https://waitbutwhy.com/2023/02/wop-contents.html"></a></figure></div>
<p>You can read the book right on Wait But Why. It looks and functions the best of all here, but no dark mode.</p>
</div>
</div>
</div>
</div>
<div>
<h2>About the book</h2>
<p>Hi, I’m Tim. I write the blog Wait But Why, where I write about all kinds of things. But in the middle of 2016, I started thinking about a new topic: why my society sucked. As technology soared ahead, it seemed like we were going backwards in wisdom. Tribalism was flaring up everywhere, mass shaming campaigns were roaring back into fashion, politicians were increasingly clown-like, public discourse had become a battle of one-dimensional narratives. I decided to write about it, which plunged me into a rabbit hole like no other. Six years later, I emerged with this book. The book introduces a new framework for thinking about our complex political environment. With dozens of new terms and concepts and 303 drawings, it’s a toolbox for understanding our societies, our group dynamics, and our own minds. Here’s everything on all the pages:</p>
<div>
<figure><a href="https://149909199.v2.pressablecdn.com/wp-content/uploads/2023/02/V7-full.png"></a></figure></div>
<p>See how much shit is in there? That took a really long time and I’m happy it’s over. Anyway, stop procrastinating by reading all the way down on this page and go read the book, and then we can discuss.</p>
<p><strong><a href="https://waitbutwhy.com/2023/02/last-six-years.html">The full story behind the making of this book</a> | <a href="https://waitbutwhy.com/homepage">Wait But Why homepage</a></strong></p>
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</div>
</main>
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 a self-help book for societies

 Available NOW

 ebook

 Apple
 Kindle
 Google
 Kobo
 epub direct download

 Works great as an e-book, especially on color e-readers and tablets (the book has 300+ color drawings). The best ebook experience we’ve seen is Apple Books > iPad > sepia > vertical scroll.

 audiobook

 Apple
 Audible
 Spotify
 Kobo
 mp3 direct download

 Comes along with a website with the book’s most important drawings, labeled (I tell you throughout the book which drawing to go to look at). Also, I read the book myself, it was arduous.

 wait but why

 You can read the book right on Wait But Why. It looks and functions the best of all here, but no dark mode.

 PREVIEW IT
 ON DIFFERENT
 DEVICES

 About the book

 Hi, I’m Tim. I write the blog Wait But Why, where I write about all kinds of things. But in the middle of 2016, I started thinking about a new topic: why my society sucked. As technology soared ahead, it seemed like we were going backwards in wisdom. Tribalism was flaring up everywhere, mass shaming campaigns were roaring back into fashion, politicians were increasingly clown-like, public discourse had become a battle of one-dimensional narratives. I decided to write about it, which plunged me into a rabbit hole like no other. Six years later, I emerged with this book. The book introduces a new framework for thinking about our complex political environment. With dozens of new terms and concepts and 303 drawings, it’s a toolbox for understanding our societies, our group dynamics, and our own minds. Here’s everything on all the pages:

 See how much shit is in there? That took a really long time and I’m happy it’s over. Anyway, stop procrastinating by reading all the way down on this page and go read the book, and then we can discuss.

 The full story behind the making of this book | Wait But Why homepage

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a self-help book for societies
  
Available NOW
ebook
Works great as an e-book, especially on color e-readers and tablets (the book has 300+ color drawings). The best ebook experience we’ve seen is Apple Books &gt; iPad &gt; sepia &gt; vertical scroll.
audiobook
Comes along with a website with the book’s most important drawings, labeled (I tell you throughout the book which drawing to go to look at). Also, I read the book myself, it was arduous.
wait but why
 
    
You can read the book right on Wait But Why. It looks and functions the best of all here, but no dark mode.
About the book
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https://en.wikipedia.org/wiki/Productivity
Productivity - Wikipedia
2004-01-09
Authority control
<div><div>
<p><b>Productivity</b> is the <a href="/wiki/Efficiency">efficiency</a> of <a href="/wiki/Production_(economics)">production</a> of goods or services expressed by some measure. Measurements of productivity are often expressed as a ratio of an aggregate <a href="/wiki/Output_(economics)">output</a> to a single <a href="/wiki/Input_(economic)">input</a> or an aggregate input used in a production process, i.e. output per unit of input, typically over a specific period of time.<sup><a href="#cite_note-1">[1]</a></sup> The most common example is the (aggregate) <a href="/wiki/Labour_productivity">labour productivity</a> measure, one example of which is <a href="/wiki/GDP">GDP</a> per worker. There are many different definitions of productivity (including those that are not defined as ratios of output to input) and the choice among them depends on the purpose of the productivity measurement and/or data availability. The key source of difference between various productivity measures is also usually related (directly or indirectly) to how the outputs and the inputs are aggregated to obtain such a ratio-type measure of productivity.<sup><a href="#cite_note-assets.cambridge.org-2">[2]</a></sup>
</p><p>Productivity is a crucial factor in the production performance of firms and nations. Increasing national productivity can raise living standards because more <a href="/wiki/Real_income">real income</a> improves people's ability to purchase goods and services, enjoy leisure, improve housing and education and contribute to social and environmental programs. Productivity growth can also help businesses to be more profitable.<sup><a href="#cite_note-3">[3]</a></sup>
</p>
<h2>Partial productivity[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=1">edit</a>]</h2>
<p>Productivity measures that use one class of inputs or <a href="/wiki/Factors_of_production">factors</a>, but not multiple factors, are called partial productivities.<sup><a href="#cite_note-Sumanth-4">[4]</a></sup> In practice, measurement in production means measures of partial productivity. Interpreted correctly, these components are indicative of productivity development, and approximate the efficiency with which inputs are used in an economy to produce goods and services. However, productivity is only measured partially – or approximately. In a way, the measurements are defective because they do not measure everything, but it is possible to interpret correctly the results of partial productivity and to benefit from them in practical situations. At the company level, typical partial productivity measures are such things as worker hours, materials or energy used per unit of production.<sup><a href="#cite_note-Sumanth-4">[4]</a></sup>
</p><p>Before the widespread use of computer networks, partial productivity was tracked in tabular form and with hand-drawn graphs. <a href="/wiki/Tabulating_machine">Tabulating machines</a> for data processing began being widely used in the 1920s and 1930s and remained in use until mainframe computers became widespread in the late 1960s through the 1970s. By the late 1970s inexpensive computers allowed industrial operations to perform <a href="/wiki/Process_control">process control</a> and track productivity. Today data collection is largely computerized and almost any variable can be viewed graphically in real time or retrieved for selected time periods.
</p>
<h3>Labour productivity[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=2">edit</a>]</h3>
<div><p><a href="/wiki/File:Labour_productivity_levels_in_europe.svg"></a></p><div><p>Labour productivity levels in 2012 in Europe. <a href="/wiki/OECD">OECD</a></p></div></div>
<div><p><a href="/wiki/File:OECD_Productivity_levels_2007.svg"></a></p><div><p>Comparison of average labour productivity levels between the <a href="/wiki/OECD">OECD</a> member states. Productivity is measured as GDP per hour worked. Blue bars = higher than OECD-average productivity. Yellow bars = lower than average.</p></div></div>
<p>In macroeconomics, a common partial productivity measure is <a href="/wiki/Labour_productivity">labour productivity</a>. Labour productivity is a revealing indicator of several economic indicators as it offers a dynamic measure of <a href="/wiki/Economic_growth">economic growth</a>, <a href="/wiki/Competitiveness">competitiveness</a>, and living standards within an economy. It is the measure of labour productivity (and all that this measure takes into account) which helps explain the principal economic foundations that are necessary for both economic growth and social development. In general labour productivity is equal to the ratio between a measure of output volume (gross domestic product or gross value added) and a measure of input use (the total number of hours worked or total employment).
</p>
<dl><dd></dd></dl>
<p>The output measure is typically net output, more specifically the <a href="/wiki/Value_added">value added</a> by the process under consideration, i.e. the value of outputs minus the value of intermediate inputs. This is done in order to avoid double-counting when an output of one firm is used as an input by another in the same measurement.<sup><a href="#cite_note-BLS-5">[5]</a></sup> In macroeconomics the most well-known and used measure of value-added is the <a href="/wiki/Gross_domestic_product">gross domestic product</a> or GDP. Increases in it are widely used as a measure of the economic growth of nations and industries. GDP is the income available for paying capital costs, labor compensation, taxes and profits.<sup><a href="#cite_note-FOOTNOTEOECD200811-6">[6]</a></sup> Some economists instead use <a href="/wiki/Gross_value_added">gross value added</a> (GVA); there is normally a strong correlation between GDP and GVA.<sup><a href="#cite_note-FOOTNOTEFreeman20085-7">[7]</a></sup>
</p><p>The measure of input use reflects the time, effort and skills of the workforce. The denominator of the ratio of labour productivity, the input measure is the most important factor that influences the measure of labour productivity. Labour input is measured either by the total number of hours worked of all persons employed or total employment (head count).<sup><a href="#cite_note-FOOTNOTEFreeman20085-7">[7]</a></sup> There are both advantages and disadvantages associated with the different input measures that are used in the calculation of labour productivity. It is generally accepted that the total number of hours worked is the most appropriate measure of labour input because a simple headcount of employed persons can hide changes in average hours worked and has difficulties accounting for variations in work such as a <a href="/wiki/Part-time_contract">part-time contract</a>, <a href="/wiki/Paid_leave">paid leave</a>, <a href="/wiki/Overtime">overtime</a>, or shifts in normal hours. However, the quality of hours-worked estimates is not always clear. In particular, statistical establishment and household surveys are difficult to use because of their varying quality of hours-worked estimates and their varying degree of international comparability.
</p><p>GDP per capita is a rough measure of average living standards or economic well-being and is one of the core indicators of economic performance.<sup><a href="#cite_note-FOOTNOTEOECD200814-8">[8]</a></sup> GDP is, for this purpose, only a very rough measure. Maximizing GDP, in principle, also allows maximizing capital usage. For this reason, GDP is systematically biased in favour of capital intensive production at the expense of knowledge and labour-intensive production. The use of capital in the GDP-measure is considered to be as valuable as the production's ability to pay taxes, profits and labor compensation. The bias of the GDP is actually the difference between the GDP and the producer income.<sup><a href="#cite_note-FOOTNOTESaari201110,_16-9">[9]</a></sup>
</p><p>Another labour productivity measure, output per worker, is often seen as a proper measure of labour productivity, as here: "Productivity isn't everything, but in the long run it is almost everything. A country's ability to improve its standard of living over time depends almost entirely on its ability to raise its output per worker."<sup><a href="#cite_note-Krugman1994-10">[10]</a></sup> This measure (output per worker) is, however, more problematic than the GDP or even invalid because this measure allows maximizing all supplied inputs, i.e. materials, services, energy and capital at the expense of producer income.<sup>[<i><a href="/wiki/Wikipedia:Citation_needed">citation needed</a></i>]</sup>
</p>
<h2>Multi-factor productivity[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=3">edit</a>]</h2>
<div><p><a href="/wiki/File:U.S._productivity_contributions_1987-2014.png"></a></p><div><p>Trends in U.S. productivity from labor, capital and multi-factor sources over the 1987–2014 period</p></div></div>
<p>When multiple inputs are considered, the measure is called multi-factor productivity or MFP.<sup><a href="#cite_note-BLS-5">[5]</a></sup> Multi-factor productivity is typically estimated using <a href="/wiki/Growth_accounting">growth accounting</a>. If the inputs specifically are labor and capital, and the outputs are <a href="/wiki/Value_added">value added</a> intermediate outputs, the measure is called total factor productivity (TFP].<sup><a href="#cite_note-11">[11]</a></sup> TFP measures the residual growth that cannot be explained by the rate of change in the services of labour and capital. MFP replaced the term TFP used in the earlier literature, and both terms continue in use (usually interchangeably).<sup><a href="#cite_note-FOOTNOTEHulten20097-12">[12]</a></sup>
</p><p>TFP is often interpreted as a rough average measure of productivity, more specifically the contribution to economic growth made by factors such as technical and organisational innovation.<sup><a href="#cite_note-FOOTNOTEOECD200811-6">[6]</a></sup> The most famous description is that of <a href="/wiki/Robert_Solow">Robert Solow</a>'s (1957): "I am using the phrase 'technical change' as a shorthand expression for any kind of shift in the <a href="/wiki/Production_function">production function</a>. Thus slowdowns, speed ups, improvements in the education of the labor force and all sorts of things will appear as 'technical change' ." The original MFP model<sup><a href="#cite_note-FOOTNOTESolow1957-13">[13]</a></sup> involves several assumptions: that there is a stable functional relation between inputs and output at the economy-wide level of aggregation, that this function has neoclassical smoothness and curvature properties, that inputs are paid the value of their marginal product, that the function exhibits constant returns to scale, and that technical change has the Hicks’n neutral form.<sup><a href="#cite_note-FOOTNOTEHulten20095-14">[14]</a></sup> In practice, TFP is "a measure of our ignorance", as <a href="#CITEREFAbramovitz1956">Abramovitz (1956)</a> put it, precisely because it is a residual. This ignorance covers many components, some wanted (like the effects of technical and organizational innovation), others unwanted (measurement error, omitted variables, aggregation bias, model misspecification)<sup><a href="#cite_note-FOOTNOTEHulten200011-15">[15]</a></sup> Hence the relationship between TFP and productivity remains unclear.<sup><a href="#cite_note-assets.cambridge.org-2">[2]</a></sup>
</p>
<h2>Total productivity[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=4">edit</a>]</h2>
<p>When all outputs and inputs are included in the productivity measure it is called total productivity. A valid measurement of total productivity necessitates considering all production inputs. If we omit an input in productivity (or income accounting) this means that the omitted input can be used unlimitedly in production without any impact on accounting results. Because total productivity includes all production inputs, it is used as an integrated variable when we want to explain income formation of the production process.
</p><p>Davis has considered<sup><a href="#cite_note-16">[16]</a></sup> the phenomenon of productivity, measurement of productivity, distribution of productivity gains, and how to measure such gains. He refers to an article<sup><a href="#cite_note-17">[17]</a></sup> suggesting that the measurement of productivity shall be developed so that it ”will indicate increases or decreases in the productivity of the company and also the distribution of the ’fruits of production’ among all parties at interest”. According to Davis, the price system is a mechanism through which productivity gains are distributed, and besides the business enterprise, receiving parties may consist of its customers, staff and the suppliers of production inputs.
</p><p>In the main article is presented the role of total productivity as a variable when explaining how income formation of production is always a balance between income generation and income distribution. The income change created by production function is always distributed to the stakeholders as economic values within the review period.
</p>
<h2>Benefits of productivity growth[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=5">edit</a>]</h2>
<div><p><a href="/wiki/File:ABS-5206.0-AustralianNationalAccounts-NationalIncomeExpenditureProduct-KeyNationalAccountsAggregates-GdpPerHourWorked-Index-A2304192L.svg"></a></p><div><p>Labour productivity growth in Australia since 1978, measured by GDP per hour worked (indexed)</p></div></div>
<p>Productivity growth is a crucial source of growth in living standards. Productivity growth means more value is added in production and this means more income is available to be distributed.
</p><p>At a firm or industry level, the benefits of productivity growth can be distributed in a number of different ways:
</p>
<ul><li>to the workforce through better wages and conditions;</li>
<li>to shareholders and superannuation funds through increased profits and dividend distributions;</li>
<li>to customers through lower prices;</li>
<li>to the environment through more stringent environmental protection; and</li>
<li>to governments through increases in tax payments (which can be used to fund social and environmental programs).</li></ul>
<p>Productivity growth is important to the firm because it means that it can meet its (perhaps growing) obligations to workers, shareholders, and governments (taxes and regulation), and still remain competitive or even improve its competitiveness in the market place. Adding more inputs will not increase the income earned per unit of input (unless there are increasing returns to scale). In fact, it is likely to mean lower average wages and lower rates of profit. But, when there is productivity growth, even the existing commitment of resources generates more output and income. Income generated per unit of input increases. Additional resources are also attracted into production and can be profitably employed.
</p>
<h2>Drivers of productivity growth[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=6">edit</a>]</h2>
<p>In the most immediate sense, productivity is determined by the available technology or know-how for converting resources into outputs, and the way in which resources are organized to produce goods and services. Historically, productivity has improved through <a href="/wiki/Sociocultural_evolution">evolution</a> as processes with poor productivity performance are abandoned and newer forms are exploited. Process improvements may include <a href="/wiki/Organizational_structure">organizational structures</a> (e.g. core functions and supplier relationships), management systems, work arrangements, manufacturing techniques, and changing market structure. A famous example is the <a href="/wiki/Assembly_line">assembly line</a> and the process of <a href="/wiki/Mass_production">mass production</a> that appeared in the decade following commercial introduction of the automobile.<sup><a href="#cite_note-Field_2004-18">[18]</a></sup>
</p><p>Mass production dramatically reduced the labor in producing parts for and assembling the automobile, but after its widespread adoption productivity gains in automobile production were much lower. A similar pattern was observed with <a href="/wiki/Electrification">electrification</a>, which saw the highest productivity gains in the early decades after introduction. Many other industries show similar patterns. The pattern was again followed by the computer, information and communications industries in the late 1990s when much of the national productivity gains occurred in these industries.<sup><a href="#cite_note-egtp-19">[19]</a></sup>
</p><p>There is a general understanding of the main determinants or drivers of productivity growth. Certain factors are critical for determining productivity growth. <a href="/wiki/Office_for_National_Statistics">The Office for National Statistics</a> (UK) identifies five drivers that interact to underlie long-term productivity performance: investment, innovation, skills, enterprise and <a href="/wiki/Competition">competition</a>.<sup><a href="#cite_note-FOOTNOTEONSch._3,_p._20-20">[20]</a></sup>
</p>
<ul><li><i>Investment</i> is in physical capital — machinery, equipment and buildings. The more capital workers have at their disposal, generally the better they are able to do their jobs, producing more and better quality output.</li>
<li><i>Innovation</i> is the successful exploitation of <a href="/wiki/Learning_effect_(economics)">new ideas</a>. New ideas can take the form of new technologies, new products or new corporate structures and ways of working. Speeding up the <a href="/wiki/Diffusion_of_innovations">diffusion of innovations</a> can boost productivity.</li>
<li><i>Skills</i> are defined as the quantity and quality of labour of different types available in an economy. Skills complement physical capital, and are needed to take advantage of investment in new technologies and organisational structures.</li>
<li><i>Enterprise</i> is defined as the seizing of new business opportunities by both start-ups and existing firms. New enterprises compete with existing firms by new ideas and technologies increasing competition. <a href="/wiki/Entrepreneurship">Entrepreneurs</a> are able to combine factors of production and new technologies forcing existing firms to adapt or exit the market.</li>
<li><i>Competition</i> improves productivity by creating incentives to innovate and ensures that resources are allocated to the most efficient firms. It also forces existing firms to organise work more effectively through imitations of organisational structures and technology.</li></ul>
<h2>Individual and team productivity[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=7">edit</a>]</h2>
<p>Technology has enabled massive personal productivity gains—computers, spreadsheets, email, and other advances have made it possible for a knowledge worker to seemingly produce more in a day than was previously possible in a year.<sup><a href="#cite_note-Fuller-21">[21]</a></sup> Environmental factors such as <a href="/wiki/Sleep">sleep</a> and <a href="/wiki/Leisure">leisure</a> play a significant role in work productivity and received wage.<sup><a href="#cite_note-22">[22]</a></sup>
Drivers of productivity growth for creative and knowledge workers include improved or intensified exchange with peers or co-workers, as more productive peers have a stimulating effect on one's own productivity.<sup><a href="#cite_note-23">[23]</a></sup><sup><a href="#cite_note-24">[24]</a></sup> Productivity is influenced by effective supervision and job satisfaction. An effective or knowledgeable supervisor (for example a supervisor who uses the <a href="/wiki/Management_by_objectives">Management by objectives</a> method) has an easier time motivating their employees to produce more in quantity and quality. An employee who has an effective supervisor, motivating them to be more productive is likely to experience a new level of job satisfaction thereby becoming a driver of productivity itself.<sup><a href="#cite_note-25">[25]</a></sup> There is also considerable evidence to support improved productivity through operant conditioning reinforcement,<sup><a href="#cite_note-26">[26]</a></sup> successful gamification engagement,<sup><a href="#cite_note-27">[27]</a></sup> research-based recommendations on principles and implementation guidelines for using monetary rewards effectively,<sup><a href="#cite_note-28">[28]</a></sup> and recognition, based on <a href="/wiki/Social_cognitive_theory">social cognitive theory</a>, which builds upon <a href="/wiki/Self-efficacy">self-efficacy</a>.<sup><a href="#cite_note-29">[29]</a></sup>
</p>
<h3>Detrimental impact of bullying, incivility, toxicity and psychopathy[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=8">edit</a>]</h3>
<p><a href="/wiki/Workplace_bullying">Workplace bullying</a> results in a loss of productivity, as measured by self-rated <a href="/wiki/Job_performance">job performance</a>.<sup><a href="#cite_note-Organisational-30">[30]</a></sup> Over time, targets of bullying will spend more time protecting themselves against harassment by bullies and less time fulfilling their duties.<sup><a href="#cite_note-31">[31]</a></sup> <a href="/wiki/Workplace_incivility">Workplace incivility</a> has also been associated with diminished productivity in terms of quality and quantity of work.<sup><a href="#cite_note-techjournal-32">[32]</a></sup>
</p><p>A <a href="/wiki/Toxic_workplace">toxic workplace</a> is a workplace that is marked by significant drama and infighting, where personal battles often harm productivity.<sup><a href="#cite_note-33">[33]</a></sup> While employees are <a href="/wiki/Distraction">distracted</a> by this, they cannot devote time and attention to the achievement of business goals.<sup><a href="#cite_note-34">[34]</a></sup> When toxic employees leave the workplace, it can improve the <a href="/wiki/Organizational_culture">culture</a> overall because the remaining staff become more engaged and productive.<sup><a href="#cite_note-35">[35]</a></sup> The presence of a <a href="/wiki/Workplace_psychopath">workplace psychopath</a> may have a serious detrimental impact on productivity in an organisation.<sup><a href="#cite_note-36">[36]</a></sup>
</p><p>In companies where the <a href="/wiki/Hierarchical_organization">traditional hierarchy</a> has been removed in favor of an egalitarian, team-based setup, the employees are often happier, and individual productivity is improved (as they themselves are better placed to increase the efficiency of the workfloor). Companies that have these hierarchies removed and have their employees work more in teams are called <a href="/wiki/Liberated_companies">liberated companies</a> or "Freedom Inc.'s".<sup><a href="#cite_note-37">[37]</a></sup><sup><a href="#cite_note-38">[38]</a></sup><sup><a href="#cite_note-39">[39]</a></sup><sup><a href="#cite_note-40">[40]</a></sup><sup><a href="#cite_note-41">[41]</a></sup> The <a href="/wiki/Kaizen">Kaizen</a> system of bottom-up, continuous improvement was first practiced by Japanese manufacturers after World War II, most notably as part of <a href="/wiki/The_Toyota_Way">The Toyota Way</a>.
</p>
<h2>Business productivity[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=9">edit</a>]</h2>
<p>Productivity is one of the main concerns of business management and engineering. Many companies have formal programs for continuously improving productivity, such as a <a href="/wiki/Production_assurance">production assurance</a> program. Whether they have a formal program or not, companies are constantly looking for ways to improve quality, reduce downtime and inputs of labor, materials, energy and purchased services. Often simple changes to operating methods or processes increase productivity, but the biggest gains are normally from adopting new technologies, which may require capital expenditures for new equipment, computers or software. Modern productivity science owes much to formal investigations that are associated with <a href="/wiki/Scientific_management">scientific management</a>.<sup><a href="#cite_note-nelson-42">[42]</a></sup> Although from an individual management perspective, employees may be doing their jobs well and with high levels of individual productivity, from an organizational perspective their productivity may in fact be zero or effectively negative if they are dedicated to redundant or value destroying activities.<sup><a href="#cite_note-Fuller-21">[21]</a></sup> In office buildings and service-centred companies, productivity is largely influenced and affected by operational byproducts—meetings.<sup><a href="#cite_note-43">[43]</a></sup> The past few years have seen a positive uptick in the number of software solutions focused on improving office productivity.<sup><a href="#cite_note-44">[44]</a></sup> In truth, proper planning and procedures are more likely to help than anything else.<sup><a href="#cite_note-45">[45]</a></sup>
</p>
<h2>Productivity paradox[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=10">edit</a>]</h2>
<p>Overall productivity growth was relatively slow from the 1970s through the early 1990s,<sup><a href="#cite_note-Brynjolfsson1993-46">[46]</a></sup> and again from the 2000s to 2020s. Although several possible causes for the slowdown have been proposed there is no consensus. The matter is subject to a continuing debate that has grown beyond questioning whether just computers can significantly increase productivity to whether the potential to increase productivity is becoming exhausted.<sup><a href="#cite_note-47">[47]</a></sup>
</p>
<h2>National productivity[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=11">edit</a>]</h2>
<p>In order to measure the productivity of a nation or an industry, it is necessary to <a href="/wiki/Operationalize">operationalize</a> the same concept of productivity as in a production unit or a company, yet, the object of modelling is substantially wider and the information more aggregate. The calculations of productivity of a nation or an industry are based on the time series of the SNA, <a href="/wiki/System_of_National_Accounts">System of National Accounts</a>. National accounting is a system based on the recommendations of the UN (SNA 93) to measure the total production and total income of a nation and how they are used.<sup><a href="#cite_note-FOOTNOTESaari20069-48">[48]</a></sup>
</p><p>International or national productivity growth stems from a complex interaction of factors. Some of the most important immediate factors include <a href="/wiki/Technological_change">technological change</a>, organizational change, industry restructuring and resource reallocation, as well as <a href="/wiki/Economies_of_scale">economies of scale</a> and scope. A nation's average productivity level can also be affected by the movement of resources from low-productivity to high-productivity industries and activities. Over time, other factors such as research and development and innovative effort, the development of human capital through education, and incentives from stronger competition promote the search for productivity improvements and the ability to achieve them. Ultimately, many policy, institutional and cultural factors determine a nation's success in improving productivity.
</p><p>At the national level, productivity growth raises living standards because more real income improves people's ability to purchase goods and services (whether they are necessities or luxuries), enjoy leisure, improve housing and education and contribute to social and environmental programs. Some have suggested that the UK's 'productivity puzzle' is an urgent issue for policy makers and businesses to address in order to sustain growth.<sup><a href="#cite_note-49">[49]</a></sup> Over long periods of time, small differences in rates of productivity growth compound, like interest in a bank account, and can make an enormous difference to a society's prosperity. Nothing contributes more to reduction of poverty, to increases in leisure, and to the country's ability to finance education, public health, environment and the arts’.<sup><a href="#cite_note-50">[50]</a></sup>
</p><p>Productivity is considered basic statistical information for many international comparisons and country performance assessments and there is strong interest in comparing them internationally. The OECD<sup><a href="#cite_note-51">[51]</a></sup> publishes an annual Compendium of Productivity Indicators<sup><a href="#cite_note-52">[52]</a></sup> that includes both labor and multi-factor measures of productivity.
</p>
<h2>See also[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=12">edit</a>]</h2>
<div>
<ul><li><a href="/wiki/Agile_construction">Agile construction</a></li>
<li><a href="/wiki/Computer-aided_manufacturing">Computer-aided manufacturing</a></li>
<li><a href="/wiki/Counterproductive_work_behavior">Counterproductive work behavior</a></li>
<li><a href="/wiki/Division_of_labour">Division of labour</a></li>
<li><a href="/wiki/Industrial_Revolution">Industrial Revolution</a></li>
<li><a href="/wiki/Productive_and_unproductive_labour">Productive and unproductive labour</a></li>
<li><a href="/wiki/Productive_forces">Productive forces</a></li>
<li><a href="/wiki/Productivity_model">Productivity model</a></li>
<li><a href="/wiki/Production%E2%80%93possibility_frontier">Production–possibility frontier</a></li>
<li><a href="/wiki/Second_Industrial_Revolution">Second Industrial Revolution</a></li></ul></div>
<h2>References[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=13">edit</a>]</h2>
<h3>Citations[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=14">edit</a>]</h3>
<div><ol>
<li><b><a href="#cite_ref-1">^</a></b> <cite>Kaliski, Burton S., ed. (2001). <i>Encyclopedia of busine$$ and finance</i>. New York: Macmillan Reference USA. <a href="/wiki/ISBN_(identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0028650654"><bdi>0028650654</bdi></a>. <a href="/wiki/OCLC_(identifier)">OCLC</a> <a href="//www.worldcat.org/oclc/45403115">45403115</a>.</cite>
</li>
<li>^ <a href="#cite_ref-assets.cambridge.org_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-assets.cambridge.org_2-1"><sup><i><b>b</b></i></sup></a> <cite><a href="/wiki/Robin_Sickles">Sickles, Robin</a>; Zelenyuk, Valentin (2019). <i>Measurement of Productivity and Efficiency: Theory and Practice</i>. Cambridge: Cambridge University Press. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1017%2F9781139565981">10.1017/9781139565981</a>. <a href="/wiki/ISBN_(identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9781139565981"><bdi>9781139565981</bdi></a>. <a href="/wiki/S2CID_(identifier)">S2CID</a> <a href="https://api.semanticscholar.org/CorpusID:155765388">155765388</a>.</cite>
</li>
<li><b><a href="#cite_ref-3">^</a></b> <a href="#CITEREFCourboisTemple1975">Courbois &amp; Temple 1975</a>, <a href="#CITEREFGollop1979">Gollop 1979</a>, <a href="#CITEREFKurosawa1975">Kurosawa 1975</a>, <a href="#CITEREFPineda1990">Pineda 1990</a>, <a href="#CITEREFSaari2006">Saari 2006</a>, Hitt and Brynjolfsson 1996,<sup>[<i><a href="/wiki/Wikipedia:CITESHORT">incomplete short citation</a></i>]</sup> <a href="#CITEREFSicklesZelenyuk2019">Sickles &amp; Zelenyuk 2019</a>
</li>
<li>^ <a href="#cite_ref-Sumanth_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Sumanth_4-1"><sup><i><b>b</b></i></sup></a> <cite>Sumanth, David J. (1997-10-27). <a href="https://books.google.com/books?id=mLAv09ocvTsC&amp;q=%22Total+productivity%22&amp;pg=PA5"><i>Total Productivity Management (TPmgt): A Systemic and Quantitative Approach to Compete in Quality, Price and Time</i></a>. CRC Press. p. 5. <a href="/wiki/ISBN_(identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9781574440577"><bdi>9781574440577</bdi></a>. Retrieved 11 March 2017.</cite>
</li>
<li>^ <a href="#cite_ref-BLS_5-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-BLS_5-1"><sup><i><b>b</b></i></sup></a> <cite><a href="https://www.bls.gov/mfp/mprover.htm">"Multifactor Productivity—Overview"</a>. <i>Bureau of Labor Statistics</i>. U.S. Department of Labor. Retrieved 11 March 2017.</cite>
</li>
<li>^ <a href="#cite_ref-FOOTNOTEOECD200811_6-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-FOOTNOTEOECD200811_6-1"><sup><i><b>b</b></i></sup></a> <a href="#CITEREFOECD2008">OECD 2008</a>, 11.
</li>
<li>^ <a href="#cite_ref-FOOTNOTEFreeman20085_7-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-FOOTNOTEFreeman20085_7-1"><sup><i><b>b</b></i></sup></a> <a href="#CITEREFFreeman2008">Freeman 2008</a>, 5.
</li>
<li><b><a href="#cite_ref-FOOTNOTEOECD200814_8-0">^</a></b> <a href="#CITEREFOECD2008">OECD 2008</a>, 14.
</li>
<li><b><a href="#cite_ref-FOOTNOTESaari201110,_16_9-0">^</a></b> <a href="#CITEREFSaari2011">Saari 2011</a>, 10, 16.
</li>
<li><b><a href="#cite_ref-Krugman1994_10-0">^</a></b> <cite><a href="/wiki/Paul_Krugman">Paul Krugman</a> (1994). <i>The Age of Diminishing Expectations</i>. MIT Press.</cite>
</li>
<li><b><a href="#cite_ref-11">^</a></b> Ivan Png: <a href="https://www.youtube.com/watch?v=h4FupvFDyZQ">Total Factor Productivity: Estimation</a> on <a href="/wiki/YouTube">YouTube</a>
</li>
<li><b><a href="#cite_ref-FOOTNOTEHulten20097_12-0">^</a></b> <a href="#CITEREFHulten2009">Hulten 2009</a>, 7.
</li>
<li><b><a href="#cite_ref-FOOTNOTESolow1957_13-0">^</a></b> <a href="#CITEREFSolow1957">Solow 1957</a>.
</li>
<li><b><a href="#cite_ref-FOOTNOTEHulten20095_14-0">^</a></b> <a href="#CITEREFHulten2009">Hulten 2009</a>, 5.
</li>
<li><b><a href="#cite_ref-FOOTNOTEHulten200011_15-0">^</a></b> <a href="#CITEREFHulten2000">Hulten 2000</a>, 11.
</li>
<li><b><a href="#cite_ref-16">^</a></b> Davis, 1955
</li>
<li><b><a href="#cite_ref-17">^</a></b> 1947, Journal of Accountancy, Feb. p. 94
</li>
<li><b><a href="#cite_ref-Field_2004_18-0">^</a></b> <cite>Field, Alexander J. (2006). <a href="https://scholarcommons.scu.edu/econ/112">"Technical change and US economic growth: The interwar period and the 1990s"</a>. In Rhode, Paul W; Toniolo, Gianni (eds.). <i>The Global Economy in the 1990s</i>. pp. 89–117. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1017%2FCBO9780511616464.006">10.1017/CBO9780511616464.006</a>. <a href="/wiki/ISBN_(identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-511-61646-4"><bdi>978-0-511-61646-4</bdi></a>. <a href="/wiki/S2CID_(identifier)">S2CID</a> <a href="https://api.semanticscholar.org/CorpusID:155395606">155395606</a>.</cite>
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<li><b><a href="#cite_ref-egtp_19-0">^</a></b> <cite>Ayres, Robert U.; Warr, Benjamin (2006). <a href="https://sites.insead.edu/facultyresearch/research/doc.cfm?did=2156">"Economic growth, technological progress and energy use in the U.S. over the last century: Identifying common trends and structural change in macroeconomic time series"</a>. INSEAD Business in Society Centre.</cite>
</li>
<li><b><a href="#cite_ref-FOOTNOTEONSch._3,_p._20_20-0">^</a></b> <a href="#CITEREFONS">ONS</a>, ch. 3, p. 20.
</li>
<li>^ <a href="#cite_ref-Fuller_21-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Fuller_21-1"><sup><i><b>b</b></i></sup></a> <cite>Fuller, Ryan (19 April 2016). <a href="https://hbr.org/2016/04/the-paradox-of-workplace-productivity">"The Paradox of Workplace Productivity"</a>.</cite>
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<li><b><a href="#cite_ref-22">^</a></b> <cite>Gibson, Matthew; Shrader, Jeffrey (14 July 2014). <a href="http://escholarship.org/uc/item/8zp518hc">"Time Use and Productivity: The Wage Returns to Sleep"</a>. <i>EScholarship</i>. Retrieved 11 March 2017.</cite>
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<li><b><a href="#cite_ref-23">^</a></b> <cite>Borowiecki, Karol J. (2013). <a href="http://www.tcd.ie/Economics/TEP/2011/TEP0611.pdf">"Geographic clustering and productivity: An instrumental variable approach for classical composers"</a> (PDF). <i><a href="/wiki/Journal_of_Urban_Economics">Journal of Urban Economics</a></i>. <b>73</b> (1): 94–110. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1016%2Fj.jue.2012.07.004">10.1016/j.jue.2012.07.004</a>.</cite>
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<li><b><a href="#cite_ref-24">^</a></b> <cite>Borowiecki, Karol J. (2015). <a href="http://ehes.org/EHES_No47.pdf">"Agglomeration Economies in Classical Music"</a> (PDF). <i>Papers in Regional Science</i>. <b>94</b> (3): 443–68. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1111%2Fpirs.12078">10.1111/pirs.12078</a>. <a href="/wiki/Hdl_(identifier)">hdl</a>:<a href="//hdl.handle.net/10419%2F246978">10419/246978</a>.</cite>
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<li><b><a href="#cite_ref-25">^</a></b> <cite>Thompson, K. R.; et al. (1981). <a href="http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1021&amp;context=leadershipfacpub">"The Effects of MBO on Performance and Satisfaction in a Public Sector Organization"</a>. <i>Journal of Management</i>. <b>7</b> (1): 53–68. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1177%2F014920638100700105">10.1177/014920638100700105</a>. <a href="/wiki/S2CID_(identifier)">S2CID</a> <a href="https://api.semanticscholar.org/CorpusID:18992717">18992717</a>.</cite>
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<li><b><a href="#cite_ref-26">^</a></b> <cite>Skinner, B.F. (1974). <a href="https://archive.org/details/aboutbehaviorism00skin"><i>About Behaviorism</i></a>. <a href="/wiki/ISBN_(identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-394-49201-3"><bdi>0-394-49201-3</bdi></a>.</cite>
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<li><b><a href="#cite_ref-27">^</a></b> <cite>Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; McCarthy, Ian; Pitt, Leyland (January 2016). "Game on: Engaging customers and employees through gamification". <i>Business Horizons</i>. <b>59</b> (1): 29–36. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1016%2Fj.bushor.2015.08.002">10.1016/j.bushor.2015.08.002</a>. <a href="/wiki/S2CID_(identifier)">S2CID</a> <a href="https://api.semanticscholar.org/CorpusID:32203003">32203003</a>.</cite>
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<li><b><a href="#cite_ref-28">^</a></b> <cite>Aguinis, Herman; Joo, Harry; Gottfredson, Ryan K. (March 2013). "What monetary rewards can and cannot do: How to show employees the money". <i>Business Horizons</i>. <b>56</b> (2): 241–249. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1016%2Fj.bushor.2012.11.007">10.1016/j.bushor.2012.11.007</a>.</cite>
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<li><b><a href="#cite_ref-29">^</a></b> <cite>Luthans, Fred; Stajkovic, Alexander D. (2015). "Provide Recognition for Performance Improvement". <i>Handbook of Principles of Organizational Behavior</i>. pp. 239–253. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1002%2F9781119206422.ch13">10.1002/9781119206422.ch13</a>. <a href="/wiki/ISBN_(identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-119-20642-2"><bdi>978-1-119-20642-2</bdi></a>.</cite>
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<li><b><a href="#cite_ref-Organisational_30-0">^</a></b> Helge H, Sheehan MJ, Cooper CL, Einarsen S "Organisational Effects of Workplace Bullying" in Bullying and Harassment in the Workplace: Developments in Theory, Research, and Practice (2010)
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<li><b><a href="#cite_ref-31">^</a></b> <cite>Fisher-Blando, J. L. (2008). <a href="https://www.workplaceviolence911.com/docs/20081215.pdf"><i>Workplace bullying: Aggressive behavior and its effect on job satisfaction and productivity</i></a> (PDF) (PhD). University of Phoenix.</cite>
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<li><b><a href="#cite_ref-techjournal_32-0">^</a></b> <cite><a href="https://web.archive.org/web/20150609075301/http://www.techjournal.org/2011/01/9-signs-your-work-place-needs-civility-6-steps-to-achieve-it/">"9 signs your work place needs civility, 6 steps to achieve it"</a>. <i>TechJournal</i>. Archived from <a href="http://www.techjournal.org/2011/01/9-signs-your-work-place-needs-civility-6-steps-to-achieve-it/">the original</a> on 9 June 2015. Retrieved 25 September 2014.</cite>
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<li><b><a href="#cite_ref-33">^</a></b> Benoit, Suzanne (2011) "Toxic Employees: great companies resolve this problem, you can too!" Falmouth, Maine: BCSPublishing
</li>
<li><b><a href="#cite_ref-34">^</a></b> Bitting, Robert. "Using Effective Leadership Strategies in the Workplace". <a href="http://www.robertbitting.com/files/articles/Toxic-Employees-in-the-Work-Place.pdf">http://www.robertbitting.com/files/articles/Toxic-Employees-in-the-Work-Place.pdf</a> <a href="https://web.archive.org/web/20110813050332/http://www.robertbitting.com/files/articles/Toxic-Employees-in-the-Work-Place.pdf">Archived</a> 2011-08-13 at the <a href="/wiki/Wayback_Machine">Wayback Machine</a>. Retrieved May 13, 2011.
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<li><b><a href="#cite_ref-35">^</a></b> Mayhew, Ruth "Is employee turnover always bad?" accessed at: <a href="http://smallbusiness.chron.com/employee-turnover-always-bad-11089.html">http://smallbusiness.chron.com/employee-turnover-always-bad-11089.html</a>
</li>
<li><b><a href="#cite_ref-36">^</a></b> Boddy, C. R. (2010) ‘Corporate Psychopaths and Productivity', Management Services Spring, 26–30.
</li>
<li><b><a href="#cite_ref-37">^</a></b> <cite><a href="http://innovationexcellence.com/blog/2015/11/10/innovation-management-are-start-ups-freedom-inc-companies/">"Innovation Management : Are start-ups Freedom Inc. companies?"</a>. Innovation Excellence.</cite>
</li>
<li><b><a href="#cite_ref-38">^</a></b> <cite><a href="https://web.archive.org/web/20160820005708/http://startups-paysdelaloire.fr/lentreprise-liberee/">"L'entreprise liberée"</a>. Archived from <a href="http://startups-paysdelaloire.fr/lentreprise-liberee/">the original</a> on 2016-08-20. Retrieved 2016-07-15.</cite>
</li>
<li><b><a href="#cite_ref-39">^</a></b> <cite><a href="http://www.holacracy.org/how-it-works/">"What is Holacracy"</a>. <i>holacracy.org</i>.</cite>
</li>
<li><b><a href="#cite_ref-40">^</a></b> <cite><a href="http://www.groupe-poult.com/a-liberated-company-turned-towards-its-ecosystem/">"Liberated company with an innovative managerial culture"</a>. Groupe Poult.</cite>
</li>
<li><b><a href="#cite_ref-41">^</a></b> <cite><a href="http://www.semco.com.br/en/download/media-coverage/bizEd-february-2004.pdf">"SEMCO"</a> (PDF). <i>semco.com.br</i>.</cite>
</li>
<li><b><a href="#cite_ref-nelson_42-0">^</a></b> <cite>Nelson, Daniel (1980). <i>Frederick W. Taylor and the Rise of Scientific Management</i>. University of Wisconsin Press. <a href="/wiki/ISBN_(identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0299081607"><bdi>978-0299081607</bdi></a>.</cite>
</li>
<li><b><a href="#cite_ref-43">^</a></b> <cite><a href="https://hbr.org/2017/07/stop-the-meeting-madness">"Stop the Meeting Madness"</a>. <i>Harvard Business Review</i>. 2017-07-01. Retrieved 2018-06-27.</cite>
</li>
<li><b><a href="#cite_ref-44">^</a></b> <cite><a href="https://dazeinfo.com/2014/05/12/business-productivity-apps-market-worth-58-billion-2016-courtesy-byod-culture/">"Business and Productivity Apps Market Worth $58 Billion by 2016 [Report]"</a>. <i>Dazeinfo</i>. 2014-05-12. Retrieved 2018-06-27.</cite>
</li>
<li><b><a href="#cite_ref-45">^</a></b> <cite><a href="https://www.yarooms.com/blog/meeting-room-productivity">"Meeting Room Productivity / Blog / YArooms"</a>. <i>www.yarooms.com</i>. Retrieved 2018-06-27.</cite>
</li>
<li><b><a href="#cite_ref-Brynjolfsson1993_46-0">^</a></b> <cite>Brynjolfsson, Erik (1993). "The productivity paradox of information technology". <i>Communications of the ACM</i>. <b>36</b> (12): 66–77. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1145%2F163298.163309">10.1145/163298.163309</a>. <a href="/wiki/ISSN_(identifier)">ISSN</a> <a href="//www.worldcat.org/issn/0001-0782">0001-0782</a>. <a href="/wiki/S2CID_(identifier)">S2CID</a> <a href="https://api.semanticscholar.org/CorpusID:15074120">15074120</a>.</cite>
</li>
<li><b><a href="#cite_ref-47">^</a></b> <cite>Zelenyuk, Valentin (30 October 2018). <a href="https://ideas.repec.org/a/ijb/journl/v13y2014i2p115-126.html">"Testing Significance of Contributions in Growth Accounting, with Application to Testing ICT Impact on Labor Productivity of Developed Countries"</a>. <i>International Journal of Business and Economics</i>. <b>13</b> (2): 115–126 – via ideas.repec.org.</cite>
</li>
<li><b><a href="#cite_ref-FOOTNOTESaari20069_48-0">^</a></b> <a href="#CITEREFSaari2006">Saari 2006</a>, 9.
</li>
<li><b><a href="#cite_ref-49">^</a></b> <cite>Bordoloi, Tausif (2019-10-11). <a href="https://medium.com/@tausif000/the-uk-productivity-puzzle-can-manufacturing-automation-be-one-of-the-solutions-861a0758eecb">"The UK productivity puzzle: Can manufacturing automation be one of the solutions?"</a>. <i>Medium</i>. Retrieved 2019-12-03.</cite>
</li>
<li><b><a href="#cite_ref-50">^</a></b> Alan Blinder and William Baumol 1993, Economics: Principles and Policy, Harcourt Brace Jovanovich, San Diego, p. 778.
</li>
<li><b><a href="#cite_ref-51">^</a></b> <cite><a href="http://stats.oecd.org/Index.aspx?DataSetCode=LEVEL">"Labour productivity levels in the total economy"</a>.</cite>
</li>
<li><b><a href="#cite_ref-52">^</a></b> <cite><a href="https://www.oecd-ilibrary.org/industry-and-services/oecd-compendium-of-productivity-indicators_22252126">"OECD Compendium of Productivity Indicators"</a>. <i>www.oecd-ilibrary.org</i>. Retrieved 2022-09-17.</cite>
</li>
</ol></div>
<h3>Sources[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=15">edit</a>]</h3>
<div>
<ul><li><cite>Abramovitz, M. (May 1956). "Resource and Output Trends in the United States since 1870". <i>American Economic Review</i>. <b>46</b> (2): 5–23. <a href="/wiki/JSTOR_(identifier)">JSTOR</a> <a href="//www.jstor.org/stable/1910656">1910656</a>.</cite></li>
<li><cite>Courbois, R.; Temple, P. (1975). <i>La methode des "Comptes de surplus" et ses applications macroeconomiques</i>. 160 des Collect, INSEE, Serie C (35). p. 100.</cite></li>
<li><cite>Freeman, R. (2008). <a href="http://www.oecd.org/dataoecd/57/15/41354425.pdf"><i>Labour productivity indicators</i></a> (PDF). OECD.</cite></li>
<li><cite>Gollop, F. M. (1979). "Accounting for Intermediate Input: The Link Between Sectoral and Aggregate Measures of Productivity Growth". <i>Measurement and Interpretation of Productivity</i>. National Academy of Sciences.</cite></li>
<li><cite>Hulten, C. R. (January 2000). <a href="https://doi.org/10.3386%2Fw7471">"Total Factor Productivity: A Short Biography"</a>. <i>NBER Working Paper No. 7471</i>. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.3386%2Fw7471">10.3386/w7471</a>.</cite></li>
<li><cite>Hulten, C. R. (September 2009). <a href="https://doi.org/10.3386%2Fw15341">"Growth Accounting"</a>. <i>NBER Working Paper No. 15341</i>. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.3386%2Fw15341">10.3386/w15341</a>.</cite></li>
<li><cite>Kurosawa, K (1975). "An aggregate index for the analysis of productivity". <i>Omega</i>. <b>3</b> (2): 157–168. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1016%2F0305-0483%2875%2990115-2">10.1016/0305-0483(75)90115-2</a>.</cite></li>
<li><cite>OECD (2008). <i>Compendium of Productivity Indicators 2008</i>. OECD.</cite></li>
<li><cite>ONS. <a href="http://www.ons.gov.uk/ons/guide-method/method-quality/specific/economy/productivity-measures/productivity-handbook/productivity-theory-and-drivers/chapter-3---productivity-theory-and-drivers.pdf"><i>Productivity Theory and Drivers</i></a> (PDF). <a href="/wiki/Office_for_National_Statistics">Office for National Statistics</a>, UK.</cite></li>
<li><cite>Pineda, A. (1990). <i>A Multiple Case Study Research to Determine and respond to Management Information Need Using Total-Factor Productivity Measurement (TFPM)</i>. Virginia Polytechnic Institute and State University.</cite></li>
<li><cite>Saari, S. (2011). <a href="http://www.mido.fi/Index_tiedostot/Artikkeli%202011.htm"><i>Production and Productivity as Sources of Well-being</i></a>. MIDO OY. p. 25.</cite></li>
<li><cite>Saari, S. (2006). <a href="http://www.mido.fi/Index_tiedostot/Productivity%202006.htm"><i>Productivity. Theory and Measurement in Business</i></a> (PDF). Espoo, Finland: European Productivity Conference.</cite></li>
<li><cite><a href="/wiki/Robert_Solow">Solow, R. M.</a> (August 1957). <a href="https://semanticscholar.org/paper/42607bb3d65c74eb44364a379d5496e69567e323">"Technical Change and the Aggregate Production Function"</a>. <i>The Review of Economics and Statistics</i>. <b>39</b> (3): 312–320. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.2307%2F1926047">10.2307/1926047</a>. <a href="/wiki/JSTOR_(identifier)">JSTOR</a> <a href="//www.jstor.org/stable/1926047">1926047</a>. <a href="/wiki/S2CID_(identifier)">S2CID</a> <a href="https://api.semanticscholar.org/CorpusID:153438644">153438644</a>.</cite></li></ul>
 </div>
<h2>Further reading[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=16">edit</a>]</h2>
<div>
<ul><li>World Bank, 2020. <a href="https://www.worldbank.org/en/research/publication/global-productivity"><i>Global Productivity: Trends, Drivers, and Policies</i></a>. Edited by Alistair Dieppe.</li>
<li><cite>Bechler, J. G. (1984). <i>The Productivity Management Process</i>. American Productivity Center.</cite></li>
<li>Caves, Douglas W &amp; Christensen, Laurits R &amp; Diewert, W Erwin, March 1982. "Multilateral Comparisons of Output, Input, and Productivity Using Superlative Index Numbers", <i><a href="/wiki/The_Economic_Journal">The Economic Journal</a></i>, Royal Economic Society, vol. 92(365), pp. 73–86.</li>
<li>Caves, Douglas W &amp; Christensen, Laurits R &amp; Diewert, W Erwin, November 1982. "The Economic Theory of Index Numbers and the Measurement of Input, Output, and Productivity", <i><a href="/wiki/Econometrica">Econometrica</a></i>, vol. 50(6), pp. 1393–1414.</li>
<li><cite>Craig, C.; Harris, R. (1973). "Total Productivity Measurement at the Firm Level". <i><a href="/wiki/MIT_Sloan_Management_Review">MIT Sloan Management Review</a></i> (Spring 1973): 13–28.</cite></li>
<li>Alexandra Daskovska &amp; Léopold Simar &amp; Sébastien Bellegem, 2010. "Forecasting the Malmquist productivity index", <i>Journal of Productivity Analysis</i>, Springer, vol. 33(2), pp. 97–107, April.</li>
<li><cite>Davis, H. S. (1955). <i>Productivity Accounting</i>. University of Pennsylvania.</cite></li>
<li>Färe, R., <a href="/wiki/Shawna_Grosskopf">Grosskopf, S.</a>, Norris, M., &amp; Zhang, Z. 1994. "Productivity growth, technical progress, and efficiency change in industrialized countries". <i><a href="/wiki/American_Economic_Review">American Economic Review</a></i> 84, pp. 66–83.</li>
<li><cite>Genesca, G. E.; Grifell, T. E. (1992). "Profits and Total Factor Productivity: A Comparative Analysis". <i>Omega. The International Journal of Management Science</i>. <b>20</b> (5/6): 553–568. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1016%2F0305-0483%2892%2990002-O">10.1016/0305-0483(92)90002-O</a>.</cite></li>
<li><cite><a href="/wiki/Dale_W._Jorgenson">Jorgenson, D. W.</a>; <a href="/wiki/Zvi_Griliches">Griliches, Z.</a> (1967). "The Explanation of Productivity Change". <i><a href="/wiki/The_Review_of_Economic_Studies">The Review of Economic Studies</a></i>. <b>34</b> (99): 249–283. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.2307%2F2296675">10.2307/2296675</a>. <a href="/wiki/JSTOR_(identifier)">JSTOR</a> <a href="//www.jstor.org/stable/2296675">2296675</a>. <a href="/wiki/S2CID_(identifier)">S2CID</a> <a href="https://api.semanticscholar.org/CorpusID:154527429">154527429</a>.</cite></li>
<li><cite>Jorgenson, D. W.; Ho, M. S.; Samuels, J. D. (2014). <a href="http://www.worldklems.net/conferences/worldklems2014/worldklems2014_Ho.pdf"><i>Long-term Estimates of U.S. Productivity and Growth</i></a> (PDF). Tokyo: Third World KLEMS Conference.</cite></li>
<li><cite>Kendrick, J.; Creamer, D. (1965). <i>Measuring Company Productivity: A handbook with Case Studies</i>. Studies in Business Economics 89. New York: The National Industry Productivity Board. <a href="/wiki/OCLC_(identifier)">OCLC</a> <a href="//www.worldcat.org/oclc/249374150">249374150</a>.</cite></li>
<li><cite>Kendrick, J. W. (1984). <a href="https://archive.org/details/improvingcompany0000kend"><i>Improving Company Productivity</i></a>. Johns Hopkins University Press. <a href="/wiki/ISBN_(identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9780801829925"><bdi>9780801829925</bdi></a>.</cite></li>
<li><cite>Kohli, U. (2012). <a href="http://www.asb.unsw.edu.au/research/centreforappliedeconomicresearch/Documents/U.%20Kohli%20-%20Productivity%20National%20vs%20Domestic.pdf"><i>Productivity: National vs. Domestic</i></a> (PDF). Sydney, Australia: EMG Workshop, University of New South Wales, November 21–23, 2012.</cite></li>
<li><cite>Loggerenberg, B. van; Cucchiaro, S. (1982). "Productivity Measurement and the Bottom Line". <i>National Productivity Review</i>. <b>1</b> (1): 87–99. <a href="/wiki/Doi_(identifier)">doi</a>:<a href="https://doi.org/10.1002%2Fnpr.4040010111">10.1002/npr.4040010111</a>.</cite></li>
<li><cite>Mundel, M. E. (1983). <i>Improving Productivity and Effectiveness</i>. Prentice-Hall.</cite></li>
<li><cite>Riistama, K.; Jyrkkiö E. (1971). <i>Operatiivinen laskentatoimi</i> [<i>Operative accounting</i>]. Weilin + Göös. p. 335.</cite></li>
<li><cite>Saari, S. (2006a). <a href="http://www.mido.fi/Index_tiedostot/Productivity%202006.htm"><i>Productivity. Theory and Measurement in Business. Productivity Handbook</i></a> (in Finnish). MIDO OY.</cite></li>
<li><cite>Schreyer, P. (2005). <a href="http://www.esri.go.jp/jp/workshop/050325/050325paper06.pdf"><i>Measuring Productivity</i></a> (PDF). Tokyo: OECD.</cite></li>
<li>Simar, Leopold &amp; Wilson, Paul W., June 1999. "Estimating and bootstrapping Malmquist indices", <i><a href="/wiki/European_Journal_of_Operational_Research">European Journal of Operational Research</a></i>, Elsevier, vol. 115(3), pp. 459–471.</li>
<li>Mayer, A. and Zelenyuk, V. 2014. <a href="https://ideas.repec.org/a/eee/ejores/v238y2014i3p774-785.html">"Aggregation of Malmquist productivity indexes allowing for reallocation of resources"</a>, <i><a href="/wiki/European_Journal_of_Operational_Research">European Journal of Operational Research</a></i>, Elsevier, vol. 238(3), pp. 774–785.</li>
<li>Zelenyuk, V. 2006. <a href="https://ideas.repec.org/a/eee/ejores/v174y2006i2p1076-1086.html">"Aggregation of Malmquist productivity indexes"</a>. <i><a href="/wiki/European_Journal_of_Operational_Research">European Journal of Operational Research</a></i>, vol. 174(2), pp. 1076–1086.</li>
<li><a href="https://www.contentthatsticks.org/2020-home-office-study-productivity-set-up">"2020 Home Office Productivity Set Up"</a></li></ul>
</div>
<h2>External links[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=17">edit</a>]</h2>
<ul><li><cite>Field, Alexander J. (2008). <a href="http://www.econlib.org/library/Enc/Productivity.html">"Productivity"</a>. In <a href="/wiki/David_R._Henderson">David R. Henderson</a> (ed.). <i><a href="/wiki/Concise_Encyclopedia_of_Economics">Concise Encyclopedia of Economics</a></i> (2nd ed.). Indianapolis: <a href="/wiki/Library_of_Economics_and_Liberty">Library of Economics and Liberty</a>. <a href="/wiki/ISBN_(identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0865976658"><bdi>978-0865976658</bdi></a>. <a href="/wiki/OCLC_(identifier)">OCLC</a> <a href="//www.worldcat.org/oclc/237794267">237794267</a>.</cite></li>
<li><a href="http://www.bls.gov/lpc/">Productivity and Costs – Bureau of Labor Statistics</a> <a href="/wiki/United_States_Department_of_Labor">United States Department of Labor</a>: contains international comparisons of productivity rates, historical and present</li>
<li><a href="http://www.oecd.org/department/0,3355,en_2649_29964795_1_1_1_1_1,00.html">Productivity Statistics—Organisation for Economic Co-operation and Development</a></li>
<li><a href="https://www.federalreserve.gov/BOARDDOCS/SPEECHES/1996/19961016.htm">Greenspan Speech</a></li>
<li><a href="http://stats.oecd.org/WBOS/Index.aspx?DatasetCode=LEVEL">OECD estimates of labour productivity levels</a></li></ul>
<h3>Handbooks[<a href="/w/index.php?title=Productivity&amp;action=edit&amp;section=18">edit</a>]</h3>
<ul><li><a href="http://www.oecd.org/std/productivity-stats/2352458.pdf">Measuring Productivity—OECD Manual</a></li>
<li><a href="http://www.bls.gov/bls/productivity.htm">Bureau of Labor Statistics, Productivity Statistics (U.S.)</a></li></ul>
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 * (Top)
 * 1 Partial productivity
 + 1.1 Labour productivity
 * 2 Multi-factor productivity
 * 3 Total productivity
 * 4 Benefits of productivity growth
 * 5 Drivers of productivity growth
 * 6 Individual and team productivity
 + 6.1 Detrimental impact of bullying, incivility, toxicity and psychopathy
 * 7 Business productivity
 * 8 Productivity paradox
 * 9 National productivity
 * 10 See also
 * 11 References
 + 11.1 Citations
 + 11.2 Sources
 * 12 Further reading
 * 13 External links
 + 13.1 Handbooks
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 Productivity

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 From Wikipedia, the free encyclopedia
 This article is about the economic and business concept. For other uses, see Productivity (disambiguation).
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 Productivity is the efficiency of production of goods or services expressed by some measure. Measurements of productivity are often expressed as a ratio of an aggregate output to a single input or an aggregate input used in a production process, i.e. output per unit of input, typically over a specific period of time.[1] The most common example is the (aggregate) labour productivity measure, one example of which is GDP per worker. There are many different definitions of productivity (including those that are not defined as ratios of output to input) and the choice among them depends on the purpose of the productivity measurement and/or data availability. The key source of difference between various productivity measures is also usually related (directly or indirectly) to how the outputs and the inputs are aggregated to obtain such a ratio-type measure of productivity.[2]

 Productivity is a crucial factor in the production performance of firms and nations. Increasing national productivity can raise living standards because more real income improves people's ability to purchase goods and services, enjoy leisure, improve housing and education and contribute to social and environmental programs. Productivity growth can also help businesses to be more profitable.[3]

 Partial productivity [ edit ]

 Main article: Partial productivity

 Productivity measures that use one class of inputs or factors, but not multiple factors, are called partial productivities.[4] In practice, measurement in production means measures of partial productivity. Interpreted correctly, these components are indicative of productivity development, and approximate the efficiency with which inputs are used in an economy to produce goods and services. However, productivity is only measured partially – or approximately. In a way, the measurements are defective because they do not measure everything, but it is possible to interpret correctly the results of partial productivity and to benefit from them in practical situations. At the company level, typical partial productivity measures are such things as worker hours, materials or energy used per unit of production.[4]

 Before the widespread use of computer networks, partial productivity was tracked in tabular form and with hand-drawn graphs. Tabulating machines for data processing began being widely used in the 1920s and 1930s and remained in use until mainframe computers became widespread in the late 1960s through the 1970s. By the late 1970s inexpensive computers allowed industrial operations to perform process control and track productivity. Today data collection is largely computerized and almost any variable can be viewed graphically in real time or retrieved for selected time periods.

 Labour productivity [ edit ]

 See also: Workforce productivity and List of countries by labour productivity
 Labour productivity levels in 2012 in Europe. OECD
 Comparison of average labour productivity levels between the OECD member states. Productivity is measured as GDP per hour worked. Blue bars = higher than OECD-average productivity. Yellow bars = lower than average.

 In macroeconomics, a common partial productivity measure is labour productivity. Labour productivity is a revealing indicator of several economic indicators as it offers a dynamic measure of economic growth, competitiveness, and living standards within an economy. It is the measure of labour productivity (and all that this measure takes into account) which helps explain the principal economic foundations that are necessary for both economic growth and social development. In general labour productivity is equal to the ratio between a measure of output volume (gross domestic product or gross value added) and a measure of input use (the total number of hours worked or total employment).

 The output measure is typically net output, more specifically the value added by the process under consideration, i.e. the value of outputs minus the value of intermediate inputs. This is done in order to avoid double-counting when an output of one firm is used as an input by another in the same measurement.[5] In macroeconomics the most well-known and used measure of value-added is the gross domestic product or GDP. Increases in it are widely used as a measure of the economic growth of nations and industries. GDP is the income available for paying capital costs, labor compensation, taxes and profits.[6] Some economists instead use gross value added (GVA); there is normally a strong correlation between GDP and GVA.[7]

 The measure of input use reflects the time, effort and skills of the workforce. The denominator of the ratio of labour productivity, the input measure is the most important factor that influences the measure of labour productivity. Labour input is measured either by the total number of hours worked of all persons employed or total employment (head count).[7] There are both advantages and disadvantages associated with the different input measures that are used in the calculation of labour productivity. It is generally accepted that the total number of hours worked is the most appropriate measure of labour input because a simple headcount of employed persons can hide changes in average hours worked and has difficulties accounting for variations in work such as a part-time contract, paid leave, overtime, or shifts in normal hours. However, the quality of hours-worked estimates is not always clear. In particular, statistical establishment and household surveys are difficult to use because of their varying quality of hours-worked estimates and their varying degree of international comparability.

 GDP per capita is a rough measure of average living standards or economic well-being and is one of the core indicators of economic performance.[8] GDP is, for this purpose, only a very rough measure. Maximizing GDP, in principle, also allows maximizing capital usage. For this reason, GDP is systematically biased in favour of capital intensive production at the expense of knowledge and labour-intensive production. The use of capital in the GDP-measure is considered to be as valuable as the production's ability to pay taxes, profits and labor compensation. The bias of the GDP is actually the difference between the GDP and the producer income.[9]

 Another labour productivity measure, output per worker, is often seen as a proper measure of labour productivity, as here: "Productivity isn't everything, but in the long run it is almost everything. A country's ability to improve its standard of living over time depends almost entirely on its ability to raise its output per worker."[10] This measure (output per worker) is, however, more problematic than the GDP or even invalid because this measure allows maximizing all supplied inputs, i.e. materials, services, energy and capital at the expense of producer income.[ citation needed ]

 Multi-factor productivity [ edit ]

 Main article: Total factor productivity
 Trends in U.S. productivity from labor, capital and multi-factor sources over the 1987–2014 period

 When multiple inputs are considered, the measure is called multi-factor productivity or MFP.[5] Multi-factor productivity is typically estimated using growth accounting. If the inputs specifically are labor and capital, and the outputs are value added intermediate outputs, the measure is called total factor productivity (TFP].[11] TFP measures the residual growth that cannot be explained by the rate of change in the services of labour and capital. MFP replaced the term TFP used in the earlier literature, and both terms continue in use (usually interchangeably).[12]

 TFP is often interpreted as a rough average measure of productivity, more specifically the contribution to economic growth made by factors such as technical and organisational innovation.[6] The most famous description is that of Robert Solow's (1957): "I am using the phrase 'technical change' as a shorthand expression for any kind of shift in the production function. Thus slowdowns, speed ups, improvements in the education of the labor force and all sorts of things will appear as 'technical change' ." The original MFP model[13] involves several assumptions: that there is a stable functional relation between inputs and output at the economy-wide level of aggregation, that this function has neoclassical smoothness and curvature properties, that inputs are paid the value of their marginal product, that the function exhibits constant returns to scale, and that technical change has the Hicks’n neutral form.[14] In practice, TFP is "a measure of our ignorance", as Abramovitz (1956) put it, precisely because it is a residual. This ignorance covers many components, some wanted (like the effects of technical and organizational innovation), others unwanted (measurement error, omitted variables, aggregation bias, model misspecification)[15] Hence the relationship between TFP and productivity remains unclear.[2]

 Total productivity [ edit ]

 Main article: Production (economics)

 When all outputs and inputs are included in the productivity measure it is called total productivity. A valid measurement of total productivity necessitates considering all production inputs. If we omit an input in productivity (or income accounting) this means that the omitted input can be used unlimitedly in production without any impact on accounting results. Because total productivity includes all production inputs, it is used as an integrated variable when we want to explain income formation of the production process.

 Davis has considered[16] the phenomenon of productivity, measurement of productivity, distribution of productivity gains, and how to measure such gains. He refers to an article[17] suggesting that the measurement of productivity shall be developed so that it ”will indicate increases or decreases in the productivity of the company and also the distribution of the ’fruits of production’ among all parties at interest”. According to Davis, the price system is a mechanism through which productivity gains are distributed, and besides the business enterprise, receiving parties may consist of its customers, staff and the suppliers of production inputs.

 In the main article is presented the role of total productivity as a variable when explaining how income formation of production is always a balance between income generation and income distribution. The income change created by production function is always distributed to the stakeholders as economic values within the review period.

 Benefits of productivity growth [ edit ]

 Labour productivity growth in Australia since 1978, measured by GDP per hour worked (indexed)

 Productivity growth is a crucial source of growth in living standards. Productivity growth means more value is added in production and this means more income is available to be distributed.

 At a firm or industry level, the benefits of productivity growth can be distributed in a number of different ways:

 * to the workforce through better wages and conditions;
 * to shareholders and superannuation funds through increased profits and dividend distributions;
 * to customers through lower prices;
 * to the environment through more stringent environmental protection; and
 * to governments through increases in tax payments (which can be used to fund social and environmental programs).

 Productivity growth is important to the firm because it means that it can meet its (perhaps growing) obligations to workers, shareholders, and governments (taxes and regulation), and still remain competitive or even improve its competitiveness in the market place. Adding more inputs will not increase the income earned per unit of input (unless there are increasing returns to scale). In fact, it is likely to mean lower average wages and lower rates of profit. But, when there is productivity growth, even the existing commitment of resources generates more output and income. Income generated per unit of input increases. Additional resources are also attracted into production and can be profitably employed.

 Drivers of productivity growth [ edit ]

 See also: Productivity-improving technologies

 In the most immediate sense, productivity is determined by the available technology or know-how for converting resources into outputs, and the way in which resources are organized to produce goods and services. Historically, productivity has improved through evolution as processes with poor productivity performance are abandoned and newer forms are exploited. Process improvements may include organizational structures (e.g. core functions and supplier relationships), management systems, work arrangements, manufacturing techniques, and changing market structure. A famous example is the assembly line and the process of mass production that appeared in the decade following commercial introduction of the automobile.[18]

 Mass production dramatically reduced the labor in producing parts for and assembling the automobile, but after its widespread adoption productivity gains in automobile production were much lower. A similar pattern was observed with electrification, which saw the highest productivity gains in the early decades after introduction. Many other industries show similar patterns. The pattern was again followed by the computer, information and communications industries in the late 1990s when much of the national productivity gains occurred in these industries.[19]

 There is a general understanding of the main determinants or drivers of productivity growth. Certain factors are critical for determining productivity growth. The Office for National Statistics (UK) identifies five drivers that interact to underlie long-term productivity performance: investment, innovation, skills, enterprise and competition.[20]

 * Investment is in physical capital — machinery, equipment and buildings. The more capital workers have at their disposal, generally the better they are able to do their jobs, producing more and better quality output.
 * Innovation is the successful exploitation of new ideas. New ideas can take the form of new technologies, new products or new corporate structures and ways of working. Speeding up the diffusion of innovations can boost productivity.
 * Skills are defined as the quantity and quality of labour of different types available in an economy. Skills complement physical capital, and are needed to take advantage of investment in new technologies and organisational structures.
 * Enterprise is defined as the seizing of new business opportunities by both start-ups and existing firms. New enterprises compete with existing firms by new ideas and technologies increasing competition. Entrepreneurs are able to combine factors of production and new technologies forcing existing firms to adapt or exit the market.
 * Competition improves productivity by creating incentives to innovate and ensures that resources are allocated to the most efficient firms. It also forces existing firms to organise work more effectively through imitations of organisational structures and technology.

 Individual and team productivity [ edit ]

 See also: Programming productivity

 Technology has enabled massive personal productivity gains—computers, spreadsheets, email, and other advances have made it possible for a knowledge worker to seemingly produce more in a day than was previously possible in a year.[21] Environmental factors such as sleep and leisure play a significant role in work productivity and received wage.[22] Drivers of productivity growth for creative and knowledge workers include improved or intensified exchange with peers or co-workers, as more productive peers have a stimulating effect on one's own productivity.[23][24] Productivity is influenced by effective supervision and job satisfaction. An effective or knowledgeable supervisor (for example a supervisor who uses the Management by objectives method) has an easier time motivating their employees to produce more in quantity and quality. An employee who has an effective supervisor, motivating them to be more productive is likely to experience a new level of job satisfaction thereby becoming a driver of productivity itself.[25] There is also considerable evidence to support improved productivity through operant conditioning reinforcement,[26] successful gamification engagement,[27] research-based recommendations on principles and implementation guidelines for using monetary rewards effectively,[28] and recognition, based on social cognitive theory, which builds upon self-efficacy.[29]

 Detrimental impact of bullying, incivility, toxicity and psychopathy [ edit ]

 Workplace bullying results in a loss of productivity, as measured by self-rated job performance.[30] Over time, targets of bullying will spend more time protecting themselves against harassment by bullies and less time fulfilling their duties.[31] Workplace incivility has also been associated with diminished productivity in terms of quality and quantity of work.[32]

 A toxic workplace is a workplace that is marked by significant drama and infighting, where personal battles often harm productivity.[33] While employees are distracted by this, they cannot devote time and attention to the achievement of business goals.[34] When toxic employees leave the workplace, it can improve the culture overall because the remaining staff become more engaged and productive.[35] The presence of a workplace psychopath may have a serious detrimental impact on productivity in an organisation.[36]

 In companies where the traditional hierarchy has been removed in favor of an egalitarian, team-based setup, the employees are often happier, and individual productivity is improved (as they themselves are better placed to increase the efficiency of the workfloor). Companies that have these hierarchies removed and have their employees work more in teams are called liberated companies or "Freedom Inc.'s".[37][38][39][40][41] The Kaizen system of bottom-up, continuous improvement was first practiced by Japanese manufacturers after World War II, most notably as part of The Toyota Way.

 Business productivity [ edit ]

 Productivity is one of the main concerns of business management and engineering. Many companies have formal programs for continuously improving productivity, such as a production assurance program. Whether they have a formal program or not, companies are constantly looking for ways to improve quality, reduce downtime and inputs of labor, materials, energy and purchased services. Often simple changes to operating methods or processes increase productivity, but the biggest gains are normally from adopting new technologies, which may require capital expenditures for new equipment, computers or software. Modern productivity science owes much to formal investigations that are associated with scientific management.[42] Although from an individual management perspective, employees may be doing their jobs well and with high levels of individual productivity, from an organizational perspective their productivity may in fact be zero or effectively negative if they are dedicated to redundant or value destroying activities.[21] In office buildings and service-centred companies, productivity is largely influenced and affected by operational byproducts—meetings.[43] The past few years have seen a positive uptick in the number of software solutions focused on improving office productivity.[44] In truth, proper planning and procedures are more likely to help than anything else.[45]

 Productivity paradox [ edit ]

 Main article: Productivity paradox

 Overall productivity growth was relatively slow from the 1970s through the early 1990s,[46] and again from the 2000s to 2020s. Although several possible causes for the slowdown have been proposed there is no consensus. The matter is subject to a continuing debate that has grown beyond questioning whether just computers can significantly increase productivity to whether the potential to increase productivity is becoming exhausted.[47]

 National productivity [ edit ]

 In order to measure the productivity of a nation or an industry, it is necessary to operationalize the same concept of productivity as in a production unit or a company, yet, the object of modelling is substantially wider and the information more aggregate. The calculations of productivity of a nation or an industry are based on the time series of the SNA, System of National Accounts. National accounting is a system based on the recommendations of the UN (SNA 93) to measure the total production and total income of a nation and how they are used.[48]

 International or national productivity growth stems from a complex interaction of factors. Some of the most important immediate factors include technological change, organizational change, industry restructuring and resource reallocation, as well as economies of scale and scope. A nation's average productivity level can also be affected by the movement of resources from low-productivity to high-productivity industries and activities. Over time, other factors such as research and development and innovative effort, the development of human capital through education, and incentives from stronger competition promote the search for productivity improvements and the ability to achieve them. Ultimately, many policy, institutional and cultural factors determine a nation's success in improving productivity.

 At the national level, productivity growth raises living standards because more real income improves people's ability to purchase goods and services (whether they are necessities or luxuries), enjoy leisure, improve housing and education and contribute to social and environmental programs. Some have suggested that the UK's 'productivity puzzle' is an urgent issue for policy makers and businesses to address in order to sustain growth.[49] Over long periods of time, small differences in rates of productivity growth compound, like interest in a bank account, and can make an enormous difference to a society's prosperity. Nothing contributes more to reduction of poverty, to increases in leisure, and to the country's ability to finance education, public health, environment and the arts’.[50]

 Productivity is considered basic statistical information for many international comparisons and country performance assessments and there is strong interest in comparing them internationally. The OECD[51] publishes an annual Compendium of Productivity Indicators[52] that includes both labor and multi-factor measures of productivity.

 See also [ edit ]

 * Agile construction
 * Computer-aided manufacturing
 * Counterproductive work behavior
 * Division of labour
 * Industrial Revolution
 * Productive and unproductive labour
 * Productive forces
 * Productivity model
 * Production–possibility frontier
 * Second Industrial Revolution

 References [ edit ]

 Citations [ edit ]

 1. ^ Kaliski, Burton S., ed. (2001). Encyclopedia of busine$$ and finance. New York: Macmillan Reference USA. ISBN 0028650654. OCLC 45403115.
 2. ^ a b Sickles, Robin; Zelenyuk, Valentin (2019). Measurement of Productivity and Efficiency: Theory and Practice. Cambridge: Cambridge University Press. doi:10.1017/9781139565981. ISBN 9781139565981. S2CID 155765388.
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 Sources [ edit ]

 * Abramovitz, M. (May 1956). "Resource and Output Trends in the United States since 1870". American Economic Review. 46 (2): 5–23. JSTOR 1910656.
 * Courbois, R.; Temple, P. (1975). La methode des "Comptes de surplus" et ses applications macroeconomiques. 160 des Collect, INSEE, Serie C (35). p. 100.
 * Freeman, R. (2008). Labour productivity indicators (PDF) . OECD.
 * Gollop, F. M. (1979). "Accounting for Intermediate Input: The Link Between Sectoral and Aggregate Measures of Productivity Growth". Measurement and Interpretation of Productivity. National Academy of Sciences.
 * Hulten, C. R. (January 2000). "Total Factor Productivity: A Short Biography". NBER Working Paper No. 7471. doi:10.3386/w7471.
 * Hulten, C. R. (September 2009). "Growth Accounting". NBER Working Paper No. 15341. doi:10.3386/w15341.
 * Kurosawa, K (1975). "An aggregate index for the analysis of productivity". Omega. 3 (2): 157–168. doi:10.1016/0305-0483(75)90115-2.
 * OECD (2008). Compendium of Productivity Indicators 2008. OECD.
 * ONS. Productivity Theory and Drivers (PDF) . Office for National Statistics, UK.
 * Pineda, A. (1990). A Multiple Case Study Research to Determine and respond to Management Information Need Using Total-Factor Productivity Measurement (TFPM). Virginia Polytechnic Institute and State University.
 * Saari, S. (2011). Production and Productivity as Sources of Well-being. MIDO OY. p. 25.
 * Saari, S. (2006). Productivity. Theory and Measurement in Business (PDF) . Espoo, Finland: European Productivity Conference.
 * Solow, R. M. (August 1957). "Technical Change and the Aggregate Production Function". The Review of Economics and Statistics. 39 (3): 312–320. doi:10.2307/1926047. JSTOR 1926047. S2CID 153438644.

 Further reading [ edit ]

 * World Bank, 2020. Global Productivity: Trends, Drivers, and Policies. Edited by Alistair Dieppe.
 * Bechler, J. G. (1984). The Productivity Management Process. American Productivity Center.
 * Caves, Douglas W & Christensen, Laurits R & Diewert, W Erwin, March 1982. "Multilateral Comparisons of Output, Input, and Productivity Using Superlative Index Numbers", The Economic Journal, Royal Economic Society, vol. 92(365), pp. 73–86.
 * Caves, Douglas W & Christensen, Laurits R & Diewert, W Erwin, November 1982. "The Economic Theory of Index Numbers and the Measurement of Input, Output, and Productivity", Econometrica, vol. 50(6), pp. 1393–1414.
 * Craig, C.; Harris, R. (1973). "Total Productivity Measurement at the Firm Level". MIT Sloan Management Review (Spring 1973): 13–28.
 * Alexandra Daskovska & Léopold Simar & Sébastien Bellegem, 2010. "Forecasting the Malmquist productivity index", Journal of Productivity Analysis, Springer, vol. 33(2), pp. 97–107, April.
 * Davis, H. S. (1955). Productivity Accounting. University of Pennsylvania.
 * Färe, R., Grosskopf, S., Norris, M., & Zhang, Z. 1994. "Productivity growth, technical progress, and efficiency change in industrialized countries". American Economic Review 84, pp. 66–83.
 * Genesca, G. E.; Grifell, T. E. (1992). "Profits and Total Factor Productivity: A Comparative Analysis". Omega. The International Journal of Management Science. 20 (5/6): 553–568. doi:10.1016/0305-0483(92)90002-O.
 * Jorgenson, D. W.; Griliches, Z. (1967). "The Explanation of Productivity Change". The Review of Economic Studies. 34 (99): 249–283. doi:10.2307/2296675. JSTOR 2296675. S2CID 154527429.
 * Jorgenson, D. W.; Ho, M. S.; Samuels, J. D. (2014). Long-term Estimates of U.S. Productivity and Growth (PDF) . Tokyo: Third World KLEMS Conference.
 * Kendrick, J.; Creamer, D. (1965). Measuring Company Productivity: A handbook with Case Studies. Studies in Business Economics 89. New York: The National Industry Productivity Board. OCLC 249374150.
 * Kendrick, J. W. (1984). Improving Company Productivity. Johns Hopkins University Press. ISBN 9780801829925.
 * Kohli, U. (2012). Productivity: National vs. Domestic (PDF) . Sydney, Australia: EMG Workshop, University of New South Wales, November 21–23, 2012.
 * Loggerenberg, B. van; Cucchiaro, S. (1982). "Productivity Measurement and the Bottom Line". National Productivity Review. 1 (1): 87–99. doi:10.1002/npr.4040010111.
 * Mundel, M. E. (1983). Improving Productivity and Effectiveness. Prentice-Hall.
 * Riistama, K.; Jyrkkiö E. (1971). Operatiivinen laskentatoimi [Operative accounting]. Weilin + Göös. p. 335.
 * Saari, S. (2006a). Productivity. Theory and Measurement in Business. Productivity Handbook (in Finnish). MIDO OY.
 * Schreyer, P. (2005). Measuring Productivity (PDF) . Tokyo: OECD.
 * Simar, Leopold & Wilson, Paul W., June 1999. "Estimating and bootstrapping Malmquist indices", European Journal of Operational Research, Elsevier, vol. 115(3), pp. 459–471.
 * Mayer, A. and Zelenyuk, V. 2014. "Aggregation of Malmquist productivity indexes allowing for reallocation of resources", European Journal of Operational Research, Elsevier, vol. 238(3), pp. 774–785.
 * Zelenyuk, V. 2006. "Aggregation of Malmquist productivity indexes". European Journal of Operational Research, vol. 174(2), pp. 1076–1086.
 * "2020 Home Office Productivity Set Up"

 External links [ edit ]

 Wikimedia Commons has media related to Productivity.
 Wikiquote has quotations related to Productivity.
 * Field, Alexander J. (2008). "Productivity". In David R. Henderson (ed.). Concise Encyclopedia of Economics (2nd ed.). Indianapolis: Library of Economics and Liberty. ISBN 978-0865976658. OCLC 237794267.
 * Productivity and Costs – Bureau of Labor Statistics United States Department of Labor: contains international comparisons of productivity rates, historical and present
 * Productivity Statistics—Organisation for Economic Co-operation and Development
 * Greenspan Speech
 * OECD estimates of labour productivity levels

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 * Measuring Productivity—OECD Manual
 * Bureau of Labor Statistics, Productivity Statistics (U.S.)
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Productivity is the efficiency of production of goods or services expressed by some measure. Measurements of productivity are often expressed as a ratio of an aggregate output to a single input or an aggregate input used in a production process, i.e. output per unit of input, typically over a specific period of time. [1]  The most common example is the (aggregate) labour productivity measure, one example of which is GDP per worker. There are many different definitions of productivity (including those that are not defined as ratios of output to input) and the choice among them depends on the purpose of the productivity measurement and/or data availability. The key source of difference between various productivity measures is also usually related (directly or indirectly) to how the outputs and the inputs are aggregated to obtain such a ratio-type measure of productivity. [2] 
 Productivity is a crucial factor in the production performance of firms and nations. Increasing national productivity can raise living standards because more real income improves people's ability to purchase goods and services, enjoy leisure, improve housing and education and contribute to social and environmental programs. Productivity growth can also help businesses to be more profitable. [3] 
Partial productivity[edit]
Productivity measures that use one class of inputs or factors, but not multiple factors, are called partial productivities. [4]  In practice, measurement in production means measures of partial productivity. Interpreted correctly, these components are indicative of productivity development, and approximate the efficiency with which inputs are used in an economy to produce goods and services. However, productivity is only measured partially – or approximately. In a way, the measurements are defective because they do not measure everything, but it is possible to interpret correctly the results of partial productivity and to benefit from them in practical situations. At the company level, typical partial productivity measures are such things as worker hours, materials or energy used per unit of production. [4] 
 Before the widespread use of computer networks, partial productivity was tracked in tabular form and with hand-drawn graphs. Tabulating machines for data processing began being widely used in the 1920s and 1930s and remained in use until mainframe computers became widespread in the late 1960s through the 1970s. By the late 1970s inexpensive computers allowed industrial operations to perform process control and track productivity. Today data collection is largely computerized and almost any variable can be viewed graphically in real time or retrieved for selected time periods.
Labour productivity[edit]
      Labour productivity levels in 2012 in Europe. OECD   
      Comparison of average labour productivity levels between the OECD member states. Productivity is measured as GDP per hour worked. Blue bars = higher than OECD-average productivity. Yellow bars = lower than average.  
In macroeconomics, a common partial productivity measure is labour productivity. Labour productivity is a revealing indicator of several economic indicators as it offers a dynamic measure of economic growth, competitiveness, and living standards within an economy. It is the measure of labour productivity (and all that this measure takes into account) which helps explain the principal economic foundations that are necessary for both economic growth and social development. In general labour productivity is equal to the ratio between a measure of output volume (gross domestic product or gross value added) and a measure of input use (the total number of hours worked or total employment).
   
The output measure is typically net output, more specifically the value added by the process under consideration, i.e. the value of outputs minus the value of intermediate inputs. This is done in order to avoid double-counting when an output of one firm is used as an input by another in the same measurement. [5]  In macroeconomics the most well-known and used measure of value-added is the gross domestic product or GDP. Increases in it are widely used as a measure of the economic growth of nations and industries. GDP is the income available for paying capital costs, labor compensation, taxes and profits. [6]  Some economists instead use gross value added (GVA); there is normally a strong correlation between GDP and GVA. [7] 
 The measure of input use reflects the time, effort and skills of the workforce. The denominator of the ratio of labour productivity, the input measure is the most important factor that influences the measure of labour productivity. Labour input is measured either by the total number of hours worked of all persons employed or total employment (head count). [7]  There are both advantages and disadvantages associated with the different input measures that are used in the calculation of labour productivity. It is generally accepted that the total number of hours worked is the most appropriate measure of labour input because a simple headcount of employed persons can hide changes in average hours worked and has difficulties accounting for variations in work such as a part-time contract, paid leave, overtime, or shifts in normal hours. However, the quality of hours-worked estimates is not always clear. In particular, statistical establishment and household surveys are difficult to use because of their varying quality of hours-worked estimates and their varying degree of international comparability.
 GDP per capita is a rough measure of average living standards or economic well-being and is one of the core indicators of economic performance. [8]  GDP is, for this purpose, only a very rough measure. Maximizing GDP, in principle, also allows maximizing capital usage. For this reason, GDP is systematically biased in favour of capital intensive production at the expense of knowledge and labour-intensive production. The use of capital in the GDP-measure is considered to be as valuable as the production's ability to pay taxes, profits and labor compensation. The bias of the GDP is actually the difference between the GDP and the producer income. [9] 
 Another labour productivity measure, output per worker, is often seen as a proper measure of labour productivity, as here: "Productivity isn't everything, but in the long run it is almost everything. A country's ability to improve its standard of living over time depends almost entirely on its ability to raise its output per worker." [10]  This measure (output per worker) is, however, more problematic than the GDP or even invalid because this measure allows maximizing all supplied inputs, i.e. materials, services, energy and capital at the expense of producer income.[ citation needed ]
Multi-factor productivity[edit]
      Trends in U.S. productivity from labor, capital and multi-factor sources over the 1987–2014 period  
When multiple inputs are considered, the measure is called multi-factor productivity or MFP. [5]  Multi-factor productivity is typically estimated using growth accounting. If the inputs specifically are labor and capital, and the outputs are value added intermediate outputs, the measure is called total factor productivity (TFP]. [11]  TFP measures the residual growth that cannot be explained by the rate of change in the services of labour and capital. MFP replaced the term TFP used in the earlier literature, and both terms continue in use (usually interchangeably). [12] 
 TFP is often interpreted as a rough average measure of productivity, more specifically the contribution to economic growth made by factors such as technical and organisational innovation. [6]  The most famous description is that of Robert Solow's (1957): "I am using the phrase 'technical change' as a shorthand expression for any kind of shift in the production function. Thus slowdowns, speed ups, improvements in the education of the labor force and all sorts of things will appear as 'technical change' ." The original MFP model [13]  involves several assumptions: that there is a stable functional relation between inputs and output at the economy-wide level of aggregation, that this function has neoclassical smoothness and curvature properties, that inputs are paid the value of their marginal product, that the function exhibits constant returns to scale, and that technical change has the Hicks’n neutral form. [14]  In practice, TFP is "a measure of our ignorance", as Abramovitz (1956) put it, precisely because it is a residual. This ignorance covers many components, some wanted (like the effects of technical and organizational innovation), others unwanted (measurement error, omitted variables, aggregation bias, model misspecification) [15]  Hence the relationship between TFP and productivity remains unclear. [2] 
Total productivity[edit]
When all outputs and inputs are included in the productivity measure it is called total productivity. A valid measurement of total productivity necessitates considering all production inputs. If we omit an input in productivity (or income accounting) this means that the omitted input can be used unlimitedly in production without any impact on accounting results. Because total productivity includes all production inputs, it is used as an integrated variable when we want to explain income formation of the production process.
 Davis has considered [16]  the phenomenon of productivity, measurement of productivity, distribution of productivity gains, and how to measure such gains. He refers to an article [17]  suggesting that the measurement of productivity shall be developed so that it ”will indicate increases or decreases in the productivity of the company and also the distribution of the ’fruits of production’ among all parties at interest”. According to Davis, the price system is a mechanism through which productivity gains are distributed, and besides the business enterprise, receiving parties may consist of its customers, staff and the suppliers of production inputs.
 In the main article is presented the role of total productivity as a variable when explaining how income formation of production is always a balance between income generation and income distribution. The income change created by production function is always distributed to the stakeholders as economic values within the review period.
Benefits of productivity growth[edit]
      Labour productivity growth in Australia since 1978, measured by GDP per hour worked (indexed)  
Productivity growth is a crucial source of growth in living standards. Productivity growth means more value is added in production and this means more income is available to be distributed.
 At a firm or industry level, the benefits of productivity growth can be distributed in a number of different ways:
 to the workforce through better wages and conditions;
to shareholders and superannuation funds through increased profits and dividend distributions;
to customers through lower prices;
to the environment through more stringent environmental protection; and
to governments through increases in tax payments (which can be used to fund social and environmental programs). 
Productivity growth is important to the firm because it means that it can meet its (perhaps growing) obligations to workers, shareholders, and governments (taxes and regulation), and still remain competitive or even improve its competitiveness in the market place. Adding more inputs will not increase the income earned per unit of input (unless there are increasing returns to scale). In fact, it is likely to mean lower average wages and lower rates of profit. But, when there is productivity growth, even the existing commitment of resources generates more output and income. Income generated per unit of input increases. Additional resources are also attracted into production and can be profitably employed.
Drivers of productivity growth[edit]
In the most immediate sense, productivity is determined by the available technology or know-how for converting resources into outputs, and the way in which resources are organized to produce goods and services. Historically, productivity has improved through evolution as processes with poor productivity performance are abandoned and newer forms are exploited. Process improvements may include organizational structures (e.g. core functions and supplier relationships), management systems, work arrangements, manufacturing techniques, and changing market structure. A famous example is the assembly line and the process of mass production that appeared in the decade following commercial introduction of the automobile. [18] 
 Mass production dramatically reduced the labor in producing parts for and assembling the automobile, but after its widespread adoption productivity gains in automobile production were much lower. A similar pattern was observed with electrification, which saw the highest productivity gains in the early decades after introduction. Many other industries show similar patterns. The pattern was again followed by the computer, information and communications industries in the late 1990s when much of the national productivity gains occurred in these industries. [19] 
 There is a general understanding of the main determinants or drivers of productivity growth. Certain factors are critical for determining productivity growth. The Office for National Statistics (UK) identifies five drivers that interact to underlie long-term productivity performance: investment, innovation, skills, enterprise and competition. [20] 
  Investment is in physical capital — machinery, equipment and buildings. The more capital workers have at their disposal, generally the better they are able to do their jobs, producing more and better quality output.
 Innovation is the successful exploitation of new ideas. New ideas can take the form of new technologies, new products or new corporate structures and ways of working. Speeding up the diffusion of innovations can boost productivity.
 Skills are defined as the quantity and quality of labour of different types available in an economy. Skills complement physical capital, and are needed to take advantage of investment in new technologies and organisational structures.
 Enterprise is defined as the seizing of new business opportunities by both start-ups and existing firms. New enterprises compete with existing firms by new ideas and technologies increasing competition. Entrepreneurs are able to combine factors of production and new technologies forcing existing firms to adapt or exit the market.
 Competition improves productivity by creating incentives to innovate and ensures that resources are allocated to the most efficient firms. It also forces existing firms to organise work more effectively through imitations of organisational structures and technology. 
Individual and team productivity[edit]
Technology has enabled massive personal productivity gains—computers, spreadsheets, email, and other advances have made it possible for a knowledge worker to seemingly produce more in a day than was previously possible in a year. [21]  Environmental factors such as sleep and leisure play a significant role in work productivity and received wage. [22] 
Drivers of productivity growth for creative and knowledge workers include improved or intensified exchange with peers or co-workers, as more productive peers have a stimulating effect on one's own productivity. [23]   [24]  Productivity is influenced by effective supervision and job satisfaction. An effective or knowledgeable supervisor (for example a supervisor who uses the Management by objectives method) has an easier time motivating their employees to produce more in quantity and quality. An employee who has an effective supervisor, motivating them to be more productive is likely to experience a new level of job satisfaction thereby becoming a driver of productivity itself. [25]  There is also considerable evidence to support improved productivity through operant conditioning reinforcement, [26]  successful gamification engagement, [27]  research-based recommendations on principles and implementation guidelines for using monetary rewards effectively, [28]  and recognition, based on social cognitive theory, which builds upon self-efficacy. [29] 
Detrimental impact of bullying, incivility, toxicity and psychopathy[edit]
 Workplace bullying results in a loss of productivity, as measured by self-rated job performance. [30]  Over time, targets of bullying will spend more time protecting themselves against harassment by bullies and less time fulfilling their duties. [31]  Workplace incivility has also been associated with diminished productivity in terms of quality and quantity of work. [32] 
 A toxic workplace is a workplace that is marked by significant drama and infighting, where personal battles often harm productivity. [33]  While employees are distracted by this, they cannot devote time and attention to the achievement of business goals. [34]  When toxic employees leave the workplace, it can improve the culture overall because the remaining staff become more engaged and productive. [35]  The presence of a workplace psychopath may have a serious detrimental impact on productivity in an organisation. [36] 
 In companies where the traditional hierarchy has been removed in favor of an egalitarian, team-based setup, the employees are often happier, and individual productivity is improved (as they themselves are better placed to increase the efficiency of the workfloor). Companies that have these hierarchies removed and have their employees work more in teams are called liberated companies or "Freedom Inc.'s". [37]   [38]   [39]   [40]   [41]  The Kaizen system of bottom-up, continuous improvement was first practiced by Japanese manufacturers after World War II, most notably as part of The Toyota Way.
Business productivity[edit]
Productivity is one of the main concerns of business management and engineering. Many companies have formal programs for continuously improving productivity, such as a production assurance program. Whether they have a formal program or not, companies are constantly looking for ways to improve quality, reduce downtime and inputs of labor, materials, energy and purchased services. Often simple changes to operating methods or processes increase productivity, but the biggest gains are normally from adopting new technologies, which may require capital expenditures for new equipment, computers or software. Modern productivity science owes much to formal investigations that are associated with scientific management. [42]  Although from an individual management perspective, employees may be doing their jobs well and with high levels of individual productivity, from an organizational perspective their productivity may in fact be zero or effectively negative if they are dedicated to redundant or value destroying activities. [21]  In office buildings and service-centred companies, productivity is largely influenced and affected by operational byproducts—meetings. [43]  The past few years have seen a positive uptick in the number of software solutions focused on improving office productivity. [44]  In truth, proper planning and procedures are more likely to help than anything else. [45] 
Productivity paradox[edit]
Overall productivity growth was relatively slow from the 1970s through the early 1990s, [46]  and again from the 2000s to 2020s. Although several possible causes for the slowdown have been proposed there is no consensus. The matter is subject to a continuing debate that has grown beyond questioning whether just computers can significantly increase productivity to whether the potential to increase productivity is becoming exhausted. [47] 
National productivity[edit]
In order to measure the productivity of a nation or an industry, it is necessary to operationalize the same concept of productivity as in a production unit or a company, yet, the object of modelling is substantially wider and the information more aggregate. The calculations of productivity of a nation or an industry are based on the time series of the SNA, System of National Accounts. National accounting is a system based on the recommendations of the UN (SNA 93) to measure the total production and total income of a nation and how they are used. [48] 
 International or national productivity growth stems from a complex interaction of factors. Some of the most important immediate factors include technological change, organizational change, industry restructuring and resource reallocation, as well as economies of scale and scope. A nation's average productivity level can also be affected by the movement of resources from low-productivity to high-productivity industries and activities. Over time, other factors such as research and development and innovative effort, the development of human capital through education, and incentives from stronger competition promote the search for productivity improvements and the ability to achieve them. Ultimately, many policy, institutional and cultural factors determine a nation's success in improving productivity.
 At the national level, productivity growth raises living standards because more real income improves people's ability to purchase goods and services (whether they are necessities or luxuries), enjoy leisure, improve housing and education and contribute to social and environmental programs. Some have suggested that the UK's 'productivity puzzle' is an urgent issue for policy makers and businesses to address in order to sustain growth. [49]  Over long periods of time, small differences in rates of productivity growth compound, like interest in a bank account, and can make an enormous difference to a society's prosperity. Nothing contributes more to reduction of poverty, to increases in leisure, and to the country's ability to finance education, public health, environment and the arts’. [50] 
 Productivity is considered basic statistical information for many international comparisons and country performance assessments and there is strong interest in comparing them internationally. The OECD [51]  publishes an annual Compendium of Productivity Indicators [52]  that includes both labor and multi-factor measures of productivity.
See also[edit]
  Agile construction 
 Computer-aided manufacturing 
 Counterproductive work behavior 
 Division of labour 
 Industrial Revolution 
 Productive and unproductive labour 
 Productive forces 
 Productivity model 
 Production–possibility frontier 
 Second Industrial Revolution   
References[edit]
Citations[edit]
 
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Sources[edit]
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 Freeman, R. (2008).  Labour productivity indicators  (PDF). OECD. 
 Gollop, F. M. (1979). "Accounting for Intermediate Input: The Link Between Sectoral and Aggregate Measures of Productivity Growth". Measurement and Interpretation of Productivity. National Academy of Sciences. 
 Hulten, C. R. (January 2000). "Total Factor Productivity: A Short Biography". NBER Working Paper No. 7471. doi:10.3386/w7471. 
 Hulten, C. R. (September 2009). "Growth Accounting". NBER Working Paper No. 15341. doi:10.3386/w15341. 
 Kurosawa, K (1975). "An aggregate index for the analysis of productivity". Omega. 3 (2): 157–168. doi:10.1016/0305-0483(75)90115-2. 
 OECD (2008). Compendium of Productivity Indicators 2008. OECD. 
 ONS.  Productivity Theory and Drivers  (PDF). Office for National Statistics, UK. 
 Pineda, A. (1990). A Multiple Case Study Research to Determine and respond to Management Information Need Using Total-Factor Productivity Measurement (TFPM). Virginia Polytechnic Institute and State University. 
 Saari, S. (2011).  Production and Productivity as Sources of Well-being . MIDO OY. p. 25. 
 Saari, S. (2006).  Productivity. Theory and Measurement in Business  (PDF). Espoo, Finland: European Productivity Conference. 
  Solow, R. M. (August 1957). "Technical Change and the Aggregate Production Function". The Review of Economics and Statistics. 39 (3): 312–320. doi:10.2307/1926047. JSTOR 1926047. S2CID 153438644.  
 
Further reading[edit]
 World Bank, 2020.  Global Productivity: Trends, Drivers, and Policies . Edited by Alistair Dieppe.
 Bechler, J. G. (1984). The Productivity Management Process. American Productivity Center. 
Caves, Douglas W &amp; Christensen, Laurits R &amp; Diewert, W Erwin, March 1982. "Multilateral Comparisons of Output, Input, and Productivity Using Superlative Index Numbers",  The Economic Journal , Royal Economic Society, vol. 92(365), pp. 73–86.
Caves, Douglas W &amp; Christensen, Laurits R &amp; Diewert, W Erwin, November 1982. "The Economic Theory of Index Numbers and the Measurement of Input, Output, and Productivity",  Econometrica , vol. 50(6), pp. 1393–1414.
 Craig, C.; Harris, R. (1973). "Total Productivity Measurement at the Firm Level".  MIT Sloan Management Review  (Spring 1973): 13–28. 
Alexandra Daskovska &amp; Léopold Simar &amp; Sébastien Bellegem, 2010. "Forecasting the Malmquist productivity index", Journal of Productivity Analysis, Springer, vol. 33(2), pp. 97–107, April.
 Davis, H. S. (1955). Productivity Accounting. University of Pennsylvania. 
Färe, R., Grosskopf, S., Norris, M., &amp; Zhang, Z. 1994. "Productivity growth, technical progress, and efficiency change in industrialized countries".  American Economic Review  84, pp. 66–83.
 Genesca, G. E.; Grifell, T. E. (1992). "Profits and Total Factor Productivity: A Comparative Analysis". Omega. The International Journal of Management Science. 20 (5/6): 553–568. doi:10.1016/0305-0483(92)90002-O. 
  Jorgenson, D. W.; Griliches, Z. (1967). "The Explanation of Productivity Change".  The Review of Economic Studies . 34 (99): 249–283. doi:10.2307/2296675. JSTOR 2296675. S2CID 154527429. 
 Jorgenson, D. W.; Ho, M. S.; Samuels, J. D. (2014).  Long-term Estimates of U.S. Productivity and Growth  (PDF). Tokyo: Third World KLEMS Conference. 
 Kendrick, J.; Creamer, D. (1965). Measuring Company Productivity: A handbook with Case Studies. Studies in Business Economics 89. New York: The National Industry Productivity Board. OCLC 249374150. 
 Kendrick, J. W. (1984).  Improving Company Productivity . Johns Hopkins University Press. ISBN  9780801829925 . 
 Kohli, U. (2012).  Productivity: National vs. Domestic  (PDF). Sydney, Australia: EMG Workshop, University of New South Wales, November 21–23, 2012. 
 Loggerenberg, B. van; Cucchiaro, S. (1982). "Productivity Measurement and the Bottom Line". National Productivity Review. 1 (1): 87–99. doi:10.1002/npr.4040010111. 
 Mundel, M. E. (1983). Improving Productivity and Effectiveness. Prentice-Hall. 
 Riistama, K.; Jyrkkiö E. (1971). Operatiivinen laskentatoimi [Operative accounting]. Weilin + Göös. p. 335. 
 Saari, S. (2006a).  Productivity. Theory and Measurement in Business. Productivity Handbook  (in Finnish). MIDO OY. 
 Schreyer, P. (2005).  Measuring Productivity  (PDF). Tokyo: OECD. 
Simar, Leopold &amp; Wilson, Paul W., June 1999. "Estimating and bootstrapping Malmquist indices",  European Journal of Operational Research , Elsevier, vol. 115(3), pp. 459–471.
Mayer, A. and Zelenyuk, V. 2014. "Aggregation of Malmquist productivity indexes allowing for reallocation of resources",  European Journal of Operational Research , Elsevier, vol. 238(3), pp. 774–785.
Zelenyuk, V. 2006. "Aggregation of Malmquist productivity indexes".  European Journal of Operational Research , vol. 174(2), pp. 1076–1086.
 "2020 Home Office Productivity Set Up"  
External links[edit]
  Field, Alexander J. (2008). "Productivity". In David R. Henderson (ed.).  Concise Encyclopedia of Economics  (2nd ed.). Indianapolis: Library of Economics and Liberty. ISBN  978-0865976658 . OCLC 237794267. 
 Productivity and Costs – Bureau of Labor Statistics United States Department of Labor: contains international comparisons of productivity rates, historical and present
 Productivity Statistics—Organisation for Economic Co-operation and Development 
 Greenspan Speech 
 OECD estimates of labour productivity levels  
Handbooks[edit]
  Measuring Productivity—OECD Manual 
 Bureau of Labor Statistics, Productivity Statistics (U.S.)
Productivity - Wikipedia
https://en.wikipedia.org/wiki/Productivity#:~:text=Productivity%20is%20the%20efficiency%20of,a%20specific%20period%20of%20time.
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