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21/07 Aditya
HR at Mobifly

Views:497 Applications:169 Rec. Actions:Recruiter Actions:44

Mobifly - Executive - Search Engine Optimization - SaaS Product (2-3 yrs)

Gurgaon/Gurugram Job Code: 168184

Job description


What you will be doing here:

- Perform technical audit (log file analysis, site crawl, etc.) to maintain optimal crawl efficiency.

- Analyze the current keyword universe and identify keyword/content gaps.

- Performing site-specific keyword research and competitive analysis.

- Collaborate with cross-functional teams, including Product, Content, Development & Design.

- Work with stakeholders to improve the quality of existing pages as per the search pattern.

- Audit and perform a backlink analysis to maintain a diverse and healthy link profile.

- Analyze internal unstructured and structured data to identify opportunities, both short and long-term.

- Develop and implement link building strategy.


- Staying current on new SEO research and emerging trends.

- Preparing and communicating regular & ad hoc reporting on SEO performance.


- Experience with managing relationships with external websites and successfully acquiring backlinks.

- Deep understanding of keyword research process to identify opportunities.

- Solid understanding of on-page optimization best practices and techniques.

- Strong understanding of search engines and link structure of the Web.

- Strong understanding of web markup, including HTML, CSS, and Schema;

- Good knowledge of SEO Tools such as Goole Search Console, Google Analytics, Screaming Frog, SEMrush, Majestic, and Ahrefs.

- Worked on ORM to improve the overall image of the website.

- Worked with the technical team to fix information architecture and usability issues.

- Monitor the effectiveness of SEO and marketing programs in terms of leads and traffic.

- Troubleshoot poor ranking and develop improvement strategies.

- Prepare comprehensive strategy updates, reports, and forecasts.

- Audit site to identify gaps in technical SEO.

- Reviewing and analyzing websites for areas that can be improved and optimized.

- Analyzing keywords and SEO techniques used by competitors

- Collaborate with Marketing, Sales and Product Development team


- Experience with B2B global SaaS startups would be a plus.

Technical skills required : 

- 3+ years of SEO experience.

- Knowledge of standard and current SEO practices.

- Knowledge of HTML/CSS.

- Experience with SEO reporting.

- A demonstrated track record of increasing rankings, traffic, and or revenue while managing and executing search engine optimization strategies and tactics.

- Familiarity with relevant tools (e.g. SEMrush, Ahrefs, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends), etc.

- Excellent communication skills.

Soft skills required :

- A hard-working, humble disposition.

- Capacity to communicate well with stakeholders as well as team members

- A quick thinker who can adapt to a fast-paced startup environment and work with minimum supervision.

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