To create a controversial ad or play it safe…that is the question!

In today’s society where social media and viral videos are at the top of the marketing game, advertising campaigns must be able to break through the noise, grab your attention and create a buzz! Every year, people around the world complain about ads, taking offence to the messages intended merely to sell products. On that same note, it is often times these ads that go viral, where millions of eyeballs are stimulated by the “shock advertising”.

Risk and Reward - Words on Dice

Emotion & Advertising

“Intellect and Emotion are partners who do not speak the same language. The intellect finds logic to justify what the emotions have decided. Win the hearts of the people, their minds will follow.”

– An Excerpt from The Wizard of Ads by Roy H. Williams

I first read The Wizard of Ads in 2008, and these were the words that stuck with me. Since then I have gained a real appreciation for advertising campaigns that create an emotional response.  Through creating an emotional response, regardless of what emotion it is,  you remove barriers that rationale places, and begin forming a relationship, a feeling, and a memory. How an advertisement makes you feel will be what you associate with that product or business.