5 ways to use video to boost your social media marketing

5 ways to use video to boost your social media marketing

Video marketing has become one of the most widely used and effective marketing tools of the 21st century. Nothing reaches as many people as a well-made video. Social media is to thank for this due to the ability to share content all around the world like never before.

If you are looking for ways to improve your social media presence for your business or brand than look no further. We have plenty of ideas and advice for reaching as many people as possible and creating great videos that that get your name all over the world.

1. Facebook featured video

If you don’t already have a Facebook page for your business, then we only have one question for you: why not?! Facebook is one of the best social media platforms for sharing content around the world quickly.

Facebook has an impressive number of users and so you’re going to want to invest some time into making a great Facebook page for your business.

One of the best ways to get your brand out there is to include a featured video on your home page to greet visitors. This video will be a representation of your company and brand and can be chosen from your existing Facebook videos.

2. YouTube channel trailer

Similar to the idea mentioned above, creating a summary and representation of your channel and its best features will let people know what to expect. Make sure to include what your channel has to offer the average visitor, are you focusing on a particular niche or group of people such as the gaming community?

Essentially the trailer is like a movie trailer, it is your pitch to potential subscribers to encourage them to watch the rest of the videos on your channel.

3. Short but sweet videos for Instagram

Instagram is a huge platform for sharing videos that are short and snappy and advertise a product in the quickest way possible. Often, gifs will be used on a loop. They will sometimes be a video of the product being used, or sometimes a snapshot or collage of the product/s.

For example, a fashion company can easily make a quick video compiled of different photos or short clips of people wearing their clothes. It really is as simple as letting people see your product quickly while they scroll through their feed.

4. Embedded video on blog posts

Have you been thinking lately that your blog or website is looking a little flat? Perhaps too much text and nothing really jumping out at visitors? Well that’s why you need to learn the power of embedded videos.

These are videos that are taken from one of your social media, typically Facebook or YouTube and is added to a blog post or web page feed to add some eye candy to and excitement to an otherwise dull and tedious page. Video marketing is crucial on your website or blog as it gives the visitor another way to receive information.

5. Use a video making service

Making your own video and posting it online can be a tricky task. That’s why it’s always good to ask for help. There are many services and apps that can aid you in producing high quality videos for your brand.

Highly recommended services include Animoto, iMovie for Mac users, Magisto and apps such as Stop Motion Studio and Adobe Sparks. They are all relatively easy to navigate as they are tailored for amateur video editors to produce professional level videos.