


That's a hopeless quest, though.  Facebook may be many things, but it's not cool any longer.  It lost that imprimatur back when it allowed corporate pages (yes, even yours) and advertising.

Where Is the Love?

More importantly, nobody seems to love Facebook any more.  People seem mostly tolerate it, because it's convenient. And that's why Facebook remains vulnerable.


With its awkward design, 1990s-style layouts, weird privacy policies, and intrusive advertising, Facebook is vulnerable to the next best thing. Frankly, I think it's just one online conversion program away from losing its customer base and becoming the next MySpace.

That's not true of LinkedIn, though.  LinkedIn is all about business and people's resumes.  Because its scope is limited to fundamentally dull information, LinkedIn is simply not vulnerable to something "cooler."


That's why I believe that LinkedIn will keep growing, becoming increasingly valuable and relevant–while Facebook will eventually be replaced by "cooler" technologies that appeal to a fundamentally fickle base of consumers.

Niche vs. Mass Branding





Anything else, and you're at risk of being replaced.
