Hypermarkets in China

CR Vanguard

Project brief

CR Vanguard wanted to increase shopper satisfaction and offer their brand partners a digital solution to drive in-store sales and awareness. To date, Vanguard has expanded the Ksubaka Platform to 77 cities across China and is engaging 8.9 million shoppers per month on the Ksubaka playSpots

77 Cities

646 Stores

3597 Touch Screens

Gamified Brand Experience

8.9 million “Mojos*” Per Month
82 “Mojos*” Per Screen Per Day
89% Completion Rate of Experiences
58 Seconds Average Shopper Time
12% Engagements vs Transactions
99% Fleet Uptime**

*a Mojo is counted when a shopper stays to complete entire Interactive brand experience

**2% of time not available due to screens being unplugged by store personal