Gamification and Sustainability

This week on Sea Change Radio, we talk to game theory expert Gabe Zichermann, about how gamification – the concept of using fun, engaging challenges to encourage certain behavior – can play a larger role in the sustainability movement. While gamification has recently risen in popularity in the business world, particularly in online marketing, Zichermann discusses with host Alex Wise how gamifiying more parts of our daily routine can play a role in helping craft better policy and how gamification can encourage individuals to consciously (and sometimes subconsciously) help themselves and the environment.