P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad – WSJ


As I shared with the WSJ it’s a risky move. On one hand, it creates a credible, believable, and upfront conversation that takes brutal honesty and tough decisions, on the other hand, does the customer want to be told they’re a naughty boy? Here’s a link to the article.


Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken