The Crea virtual reality store revolutionizes shopper research, increasing the power of information and reducing the complexity and time-to-market.
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Your virtual reality Crea supermarket


The simulation times possible in virtual reality aren't possible at real sales points. A mock-up isn’t even needed.


Customized projects for insights that make the difference


Each location is perfect. We can move the supermarket freely.

A realistic and immersive environment with cost simulations, Q&A research, eye-tracking and gamification with tasks that are impossible at a real sales point
A unique instrument to evaluate new products, restyling, POP materials, prices and promos, product assortments, category operations and shopping journey projects.

We’ll bring your shelf wherever it’s needed.

Crea MC