A motion graphic video to explain how hate speech online and offline can be dangerous if we do not face it properly.


The International non-profit organization CEJI – A JEWISH CONTRIBUTION TO AN INCLUSIVE EUROPE, asked us to create a video to launch an online training program within the Facing Facts Project about the hate speech theme. Main target are students, institutions, organizations trainees, but also generalist public. To reach our goals, we wanted to use an informative and engaging tone and to give a concrete shape to hate speech, by describing it as an aggressive,  transformer/like monster.


We put a lot of effort in designing characters that respect ethnic, religious, gender and orientation diversity without falling into stereotype. Instead of character neutrality we opted for plurality for what concern the script, the voice over and the arts: we represented a large number of categories to show that everyone can be hate speech targets.


The video is designed for different target segments, a public with awareness of the subject but also a more generalist audience, needing more information. Hence the need to inform and raise awareness of the overall framework and at the same time the use of an ironic, metaphorical tone of voice to attract and engage viewers that are not used to this kind of content or do not know the subject. The final call to action invite everyone to join the Facing Facts community and start the fight against hate speech.