Imagine a fleet of vehicles. 

All of them driving in One Direction, dynamically aligned with a navigation system that can reroute the fleet on a dime.

That was the vision that inspired this book and led us to trademark the term Drive One Direction®.

But, how do you create that level of alignment?


Ten years ago, Dave Ramos started a consulting company to help companies do just that. In fact, the original code name for the business was “” While we did not use that as the company name, alignment has been our focus since the beginning.

Over the past decade, we have worked with dozens of companies, helping them improve strategic alignment. In addition, we studied over One Hundred organizations of all shapes, sizes, and industries. In particular, we focused on companies that were on lists such as FORTUNE Magazine’s Fastest Growing Companies or the various Best Places to Work lists.

Based on this work, we came to some important conclusions:

First, misalignment is alarmingly common. Virtually every company—even solopreneurs—suffers from it.

Second, organizational and societal factors have made alignment more difficult than it has ever been. 

Third, strategic alignment is mission-critical. In fact, we believe that every organization, regardless of size or industry or operating model needs strategic alignment.


But even Burning Man has rules to keep everyone aligned.

Yes, but how about the anarchists? 


Amazing.  Even anarchists need alignment.

So, if misalignment is alarmingly common, and creating alignment is more difficult than it has ever been, and every organization needs it, how do companies create strategic alignment?

Drive One Direction answers that question.  

The book features case studies of fifty exemplar companies. Some are household names like Ford, Starbucks, and Microsoft. Some are disrupters and pioneers, like Amazon, Netflix, and Tesla. Some are mid-market innovators, such as Bognet Construction, BTI360, and Basecamp.

Our final bottom line conclusion? Alignment is the ultimate competitive advantage.


Drive One Direction - How to Unleash the Accelerating Power of Alignment is available now on Amazon.


Click here to purchase your copy today.



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Drive One Direction Book




One word.  Three syllables. Thousands of applications.

But, what does alignment actually mean? 


  • to arrange things or people in a straight line.
  • to bring things or people into alignment.


Okay, enough of that.

What does it mean for your company?



There are multiple reasons for this.







