The Problem:When people don't know - they can't tune in. So in this video, it was really about 'show and tell' about what was going on within the Occupational Safety news section of Bloomberg.The Approach:Keeping it simple and modern, this video focuses on the headlines/content within Bloomberg itself. The value to the user is the content, which the video makes clear. Keeping the motion graphics and typography elements clean and minimal helps to set a more serious tone for Bloomberg's audience.