Twhy Twhy title graphics

Design collaboration with Twhy Twhy - the maker of premium rice crackers - began in 2010. The project covered everything from the corporate identity to package design and store interiors. The overall identity and atmosphere combined modern Japanese aesthetics with Nordic simplicity. During this project the company and its products were prominently displayed on Japanese media and received awards from such organizations such as Nikkei and ACCJ.

Twhy Twhy gift box
The gift box contains many of the key elements of the identity: purple red color, paper ribbon and pattern.
Twhy Twhy gift box
The special set box uses pink color and large patterns.
Twhy Twhy round box
A round set box is used for seasonal sets together with tetra shaped packaging.
Twhy Twhy tetra
Close-up of the tetra packages.
Twhy Twhy rice
Since 2013 Twhy Twhy also sold rice the rice that made its products delicious. The rice packages were branded to convey a slightly different feeling than the rest of the brand.