Browsing Category: transcreation

How translators and marketers can work together to sell your products internationally

A new buzz word is born In the mid 20th century, many translation theories were brewing around the world, and Brazilian translator and poet Haroldo Campos added his theory and neologism, transcriaÇão (transcreation), to the author-oriented versus audience-oriented debate. Decades later, in her book “Puentes sobre el mundo” (Bridges over the world), Dora Sales Salvador […]