Soy boys: How tofu conquered the supermarket during a global pandemic

The first year of the coronavirus pandemic was a critical turning point for tofu as it accelerated into “staple” territory. Nasoya, the most popular tofu brand in the U.S., saw an instant boom as quarantine mandates spread across the country. Beginning in March, “there was initially more pandemic buying,” Jay Toscano, the executive vice president of sales for Pulmuone, the parent company of Nasoya, tells Inverse. The company initially saw 20 to 40 percent more sales on orders.
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