How to Enter a Competitive Market



Research your competition's pricing online, in person or by email. If your competitors don't advertise prices for services or products, send an email asking for more information. You don't have to match the lowest prices available, although you shouldn't charge significantly more. If you're selling products through an online provider, check the cost ranges of the website’s search functions. Some websites offer a search-by-cost feature, so make sure your items are priced to show up on the first page of search results.


Research the services offered by your competition. If you're trying to start a detail service, for example, your competitors may offer a mobile service or warranty. To make your business stand out, offer services that others don't, such as free shipping, a price match guarantee or discounts off future purchases. Offering more than your competitors might warrant a slightly higher price. Add benefits that entice customers to continue using your business, such as a lifetime warranty on specific parts when customers use your service for maintenance.



Community Events

Create a positive reputation in your community. Sponsor a little league or golf tournament. Purchase T-shirts with your business name and contact information for your team to wear. Join a charity in your area or donate a portion of your profits to a charity that you support, if possible. If you donate a portion of your proceeds to a charity, state so in your advertisements. Support or join events at your church and network as much as possible. Offer your business location as a spot for community events, such as a car show or a holiday charity drop-off location.