Capstone – Project

Go-To-Market Strategy for Classavo for the Indian Market

A Collaboration Between

Engagement Synopsis

Classavo is researching expansion in the Asian education sphere. We are already being used in Singapore but entry into the Indian market is inevitable as per the need and opportunity that arises there. India with it’s beaming young population emphasizes education heavily as a culture to rise up professionally. There are over 147 Million students in higher education compared to 24 Million students in North America. They have caught up with logistical and IT infrastructure to be able to take advantage of resources like Classavo. There will be 3 parts to the Research Project that will tie the proposal together.

1. Understanding and learning the cultural, psychological sphere in India with respect to Education and life. What are the strength and weaknesses. Providing a holistic background of the ground realities to build the strategy upon.

2. ‘Product-market fit’ eg. Do we need language localization on the platform to serve the population? How are textbooks or content absorbed? Who can be key content partners for Classavo? Pricing analysis, etc.

3. Does it make ‘Fin-sense’ ? What are projected revenue, expenses how fast can we grow? What are funding requirements? Who are education focused VCs or Angels that should be connected with.


  • Students will be hosted in our HQ at 1576 Sweet Home Rd, Ste#110, Buffalo NY 14228


  • Familiarity with basic consolidated financial statements, ability to prepare forecasts [good resource:]


  • Ability to vet ideas
  • Increased self confidence in following an instinct or pursue an idea
  • Good communication skills combined with technical basis

Company Information

HQNew York
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship

Company Overview

Classavo helps professors engage students in their classes effectively.

Industry Mentors

Company Admin


[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA IMMERSE Interterm (SPRING 2020)
Students Enrolled120 Enrolled, 2-5 per group per project
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • March 2, 2020 - Deep Dive on Classavo Product and Existing Indian Use Cases

    1. What does the Classavo product do?
    2. Why has it been successful to-date?
    3. What key metrics does the company use to measure success for its product and business model?
    4. Why is the company interested in the Indian market?
    5. Does the company currently have any traction or key relationships within the Indian market?

    Suggested Deliverable:

    Prepare for a Q&A session with the company’s leadership to ensure you’re on the same page before moving forward with the India-market specific research.

  • March 3, 2020 - Analysis of the Indian Education Landscape

    1. Who are the key players in the Indian EdTech Market?
    2. What types of products are most successful?
    3. What features/benefits do they have in common?
    4. How are they financed?
    5. Who is their target audience?
    6. What metrics are available about them?

    Suggested Deliverable:

    This is info that should be included in the final presentation for the go-to-market strategy for Classavo in India.

  • March 4, 2020 - Financial Analysis and Projections

    Consider the financial assets of a go-to-market strategy for Classavo that can be used to convince investors of the potential opportunity:

    1. Projected Revenue & Expenses (P&L)
    2. Statement of Cash Flow
    3. Balance Sheet,

    This should focus on the Indian market for the next 3 years

    You can assume the starting cash balance to be $100K

    Suggested Deliverable:


  • March 5, 2020 - Present Indian Market Analysis w/ Go-To-Market Strategy

    Based on your research, please prepare a presentation for Classavo’s executive team, advisors, and investors detailing what you’ve learned about the Indian market. Please include the market overview, financial projections, and a go-to-market strategy assuming the Classavo team is to proceed with India market entry. The go-to-market strategy should include:

    1. Goals and objectives for the next three years
    2. Key partners and channels
    3. Suggested marketing language and tactics that can be used to enter the market
    4. Financial and other resource requirements

    Suggested Deliverable:

    The final presentation with the appendix includes all resources used to generate findings.

Project Resources

There are no resources currently available