As a noun
1. the sea.  

2. of salty water or the sea 
To be Briny is to be born of sea, mind, body and soul. There is no other recourse for those of us who repel the norm to pursue a life soaked by the ocean’s offerings.


We are passionate about making products inspired from epic human experiences in the Sea. In short, the ocean owns us.


We crave the briny taste of the ocean mist as it whips our face, stains our brow and creases our flesh. We look to the sea to quench our thirst for adventure and self discovery. This is what it means to be born of sea and harbor a truly radical Briny spirit.

Team Briny is forged with creative energy drawn from mutual passion for the marine environment. At the helm of creative energy is our Founder & CEO Simon Cox, who is in constant pursuit of inspiration derived from the ocean and it's inhabitants. Together, our passionate crew navigates Briny Co. into new waters and the detailed logistics involved in crafting products of superior quality. We are proud to have a committed network of Briny Ambassadors who live the dream in their ocean soaked Briny lives.

Simon Cox

Founder & CEO

Alicia Robleto

Vice President

JC Espinosa

Sales Director

James Cox

Lead Sales Manager

Mat Wood


Mike Gasior

PR Director

Alison Ferrie

Director of Operations

Linda Ramirez

Commercialization Manager

We salute all the rest of our crew, without you this ship could not sail.

The origins of
the brand name

I was in search of a word that had a deep symbolic connection to the ocean environment. I felt no other word in the English language was better suited than “BRINY” to convey the ocean ideals. As a Noun Briny is an old English informal word for "The Sea" it's first recorded was back in 1825. As an adjective Briny means of the salty water of the Ocean; human blood contains salt and is naturally Briny!

The iconic “B” of Briny is a symbol not just a logo, deeply rooted in the free spirited ocean vibe we crave. After an epic spearfishing trip, our founder Simon Cox started sketching a symbol that stood for our brands philosophy & Vision.

" I had a vision while submerged on a 60ft freedive in pursuit of a Cubera Snapper, once back in the studio I sketched the first draft of the iconic Briny "B". I stood back and felt it embodied the ideal combination of organic and symbolic form as it embodied an animated sense of marine life."

Every aspect of the brand is fueled from inspiration derived from the ocean and it’s addictive environment.

To be briny is a way of life. When the swell pumping, when the sea has abated you spear, when brought to your brink by a behemoth, we owe homage to this force and pay our respects.