Marketing, like any industry, is constantly evolving, with new best practices, techniques, and strategies emerging around the clock. No matter your field or your target market, it’s essential to stay in the know when it comes to staying top-of-mind with your desired audience. Here are five marketing trends we think you should pay attention to: 

1. Artificial intelligence: Why you might think that robots have nothing to do with marketing think again. Artificial intelligence is affecting nearly every industry including how potential clients discover and interact with brands. With the rise of chatbots, bot-texters, and customer-service bots, artificial intelligence is creating new ways for you to improve the customer experience while facilitating new ways of data-collection which can help you learn more about who your customer is and be more effective in reaching them. Read more at Forbes.

2. Personalization: Increasingly, customers are starting to tune out of the generic, one-size-fits-all marketing tactics. Whenever possible, seek to make interactions with your brand as customized as possible to your client. One practical way to implement this is to customize your email campaigns and social media outreach with the first name of the person you’re trying to connect with. Read more at Global Web Index.

3. When it comes to content, video content became king in 2019 and will continue to dominate in 2020. Data relating to video content shows that using videos in your campaigns leads to greater brand awareness, greater buyer confidence, and increased web traffic The key to successful video content is to make content that’s relevant to your audience and deliver it in short, interesting packages that encourage full-length watching and sharing. Read more from Impact

4. Dynamic content: Increasingly, customers like experiences that they can engage with, making interactive content a key marketing tactic for 2020. Interactive experiences feel more personal, informative, and stokes curiosity increasing the likelihood that a potential customer will stay on your webpage longer. For companies seeking to better understand their audience, interactive content can also lead to more detailed data, leading to greater efficiency overall. Read more at Single Grain.

5. Google Smart Bidding: As a feature of Google ads, the Smart Bidding strategy enables smarter auction-time bids when advertising online. Backed by data-rich algorithms, Smart Bidding works by reading a more robust query-time set of customer attributes and then bidding based on the match between that information, your budget, and your overall desired outcomes. Read more here.