In 2012, Boris Gratini and Lilian Monnier officialized their collaboration with the launch of nailmatic SAS in Paris. Their first product idea: an eco-friendly, vegan, plant-sourced, cruelty-free, made in France nail polish. The goal was to create a high-quality product while making a significant difference in the industry by supporting local businesses and communities, protecting the environment with the use of recyclable packaging, improving production methods commonly used in the nail polish industry, etc.