Accelerating access in different markets

In response to doctor complaints, a medical device company developed a product that could significantly reduce medical complications and accelerate procedure time.

The company needed to identify the best markets in terms of sales potential and contacted ValueConnected to assess international countries across Europe and North America.

ValueConnected developed an approach based on extensive market interaction with the goal of demonstrating the clinical and economic benefits of the product. Soon, it became clear the markets would value differently the product benefits.

The project included several market interviews, an in-depth analysis of available reimbursement and funding mechanisms among other aspects to prioritize the opportunities across each of the target markets.

The results provided a clear roadmap of the best short and mid-term opportunities for product sales, including a detailed strategy on how to obtain reimbursement in each of the selected markets.

Do you know how to accelerate sales and market access in different markets?