Zebrafish Media

On Point

Production Company

IKON Films


Guy Davies

Co-Directed by Konstantin Ermakov & Meji Alabi and Produced by Guy Davies for UK YouTube sensation, KSI. ‘On Point’ was released as a ‘diss track’ against rival YouTuber Logan Paul prior to their highly anticipated Boxing Match (which became the largest ever white collar bout in the history of the sport). The video went instantly viral, clocking over 5 million views in the first 24 hours and making headlines all over the world.