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Fitbit Ionic: can unique smartwatch help reclaim the wearables crown?

My heart sank when I first saw images of the Fitbit Ionic. The new smartwatch from the former king of wearables needs to compete with established platforms and the marketing budgets of Apple, Google and Samsung, but to me it looked hideous, like a device from the future imagined by someone from the 80s: the smartwatch equivalent of a DeLorean. (read more)