An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed.
Concepts from marketing, economics, and basic behavioral sciences are introduced.

Duplicate Credit

Not open to students with credit in MARK 4100E

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)


MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E

Athena Title

Consumer Buyer Behavior

Syllabi MARK 4100
Credit Hours 3.0