Entrepreneur Tyler Meusburger is behind the in-store screens that share a mix of news, weather, sports and local business advertisements.

Meusburger started The Signage Pros of Des Moines to tap into the market of existing and new screens in metro-area shops.

“The digital infotainment can be optimized to meet a customer’s specific needs and is up and running in a matter of days,” Meusburger said.

Either an in-house screen or a new system can be used. A customized content feed is generated through an Internet connection. Meusburger offers the creative design of the marketing content and messaging, as well as training on using it, plus technical support.

“We’re building a digital signage network across Des Moines and currently are finding host locations, like nail salons, tire shops, wherever someone may be waiting,” he said.

“Then, we combine local advertising with news, weather and sports broadcasting on the digital signage.”

The concept isn’t new across the country, but is prevalent in cities larger than Des Moines.

“What’s great is that advertising on it is free for a business that wants to host a site,” Meusburger said. “Customers are already waiting in their store, so why not reach out to them?”

Meusburger spoke with The Des Moines Register about his business.

Q: What happens with an existing TV monitor or digital screen?

A: We simply plug our software and hardware into it, converting it to a digital signboard.

Q: How about those without TVs?

A: They can buy a TV before we get started. It’s a huge opportunity to reach out to people who are sitting there already watching TV.

Q: What will they see on the digital signage?

A: They can choose what is broadcast in the packages and we stream it in from different stations for the news, weather and sports. We tend to pull from Chicago, as well as local RSS feeds.

Q: What’s a perk to this service?

A: Customers sometimes get stuck watching what one other person wants to see — not everyone is a sports fan, but that channel is often on where you wait. This will be a nice way to mix up what they’re seeing.

Q: Who does this benefit?

A: It works ideally for anyone in the general vicinity of each host location. Let’s say you have one in a busy nail salon, but there’s an ice cream shop next door. They can advertise on the nail salon’s screen and try to capture some of that traffic while they’re next door waiting for their nail appointment. Businesses also can pick five to 10 screens in an area where they’d like to reach customers, so they can target their demographics.

Q: How has the response gone from the business community so far?

A: People seem to be receptive. At first, though, they’re skeptical that the service is free to those that host. Once they see it in action, they love it. I’m able to demo it on my table, so they can see the technology in place if they have existing TVs.

The Signage Pros of Des Moines

LOCATED AT: 2643 Beaver Ave., Ste. 340, Des Moines

HOURS: 9 a.m. to 6 p.m. weekdays

BUSINESS HISTORY: Tyler Meusburger launched his business this summer.

CONTACT: 515-897-7854, 515-829-8399,, The Signage Pros of Des Moines on Facebook

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