Page last updated at 00:08 GMT, Wednesday, 22 July 2009 01:08 UK

Sizzling sausage advert skewered

A sausage on a barbecue
The sausage adverts were meant to be light-hearted, the firm said

A sexually suggestive advertising campaign for pork sausages has been criticised by the industry watchdog.

The Advertising Standards Authority (ASA) upheld complaints against innuendo-filled radio adverts for Mattesons smoked sausages.

It said the adverts, which asked listeners where they would like to "stick it", should not have aired when children were likely to be listening.

The ASA rejected 21 complaints that the advertisements were offensive.

It agreed with Kerry Foods, which makes the sausages, that the adverts were meant to be tongue-in-cheek, light hearted and were unlikely to cause serious offence.

But the ASA said although the ads were not sexually explicit, and younger children were unlikely to understand, the innuendo was not appropriate for older children.

The four adverts, broadcast on Forth One, Clyde Radio and Real Radio, must no longer be aired at times when children were likely to be listening, it ruled.

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