NY Times Best-Selling Author Carol Roth Explains Why You Must Plan for the Your Death

Show Notes

Hello Thrive Nation and welcome to another mind-expanding and wallet enhancing addition of The Thrivetime Show on your radio and podcast download and on today’s show we have the privilege of interviewing a national media personality, who describes herself as a ‘recovering’ investment banker/billion-dollar deal maker, business advisor, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation.

Throughout her career, she has been a judge on the technology competition series, America’s Greatest Makers on TBS and she’s been the Host of Microsoft’s Office Small Business Academy show. Carol, welcome onto the Thrivetime Show!! How are you!?

    1. Alright, Carol, I’ve read where you’ve described yourself as a ‘recovering’ investment banker/billion-dollar deal maker, I’d love to hear the story behind this?
    2. Carol, for the listeners out there that are not super familiar with your background, can you share with us how you’re career started?
    3. Carol, when you did first feel like you were beginning to gain traction with your career?
    4. Carol, you’ve written a New York Times best-selling book, The Entrepreneur Equation…what is this book all about and what first inspired you to write the book?
    5. Carol, your book is broken up into 3 different sections. The first section is titled, The Issue – The Assumptions, Myths and Realities of Entrepreneurship. What is this section of the book all about?
    6. Carol, section two of your book is named Assessing Your Fit Entrepreneurship. Share with us, what this portion of the book covers?
    7. Carol, you write about Assessing Your Timing, why is this important for all entrepreneurs?
    8. Carol, you are now working on massive project called, Future File. I’d love for you to share what inspired you to start Future File and why you think the timing to build Future File is right?
    9. Carol, I’d love for you to share the story behind Future File and what inspired you to start this company?
    10. Carol on FutureFile.com you write, Very simply, the Future File systems helps loved ones lessen their burdens, save time and save money when the unthinkable yet inevitable happens. How does FutureFile.com users?
    11. Carol, you have a survey / self-assessment on FutureFile.com, called “Are you prepared?” What do you feel is the real value in taking the 5 minutes to take this assessment?
    12. Carol, for all of our listeners that are curious about www.futurefile.com, why should everybody check it out at least once?
    15. Having already achieved so much success, but continues to motivate you to do what you do on a daily basis?
      1. You can create things
      2. You can consume things
      3. You can destruct things
      4. You can do nothing
    16. What are the books that you believe every successful entrepreneur should read?
  • E-Myth Revisited
        1. https://amzn.to/2qTcI7A
  • Zero to One
        1. https://amzn.to/2DNJNKQ
  • Shoe Dog
      1. https://amzn.to/2DvyRQY
  1. You’ve become successful as a result of doing things a certain way, what is one thing that you do every day that most people do not do?
  2. Thus far, every successful person that we’ve had on the show is very intentional about their daily “planning time.” Where do you do this and what does it look like?
Business Coach | Ask Clay & Z Anything

Audio Transcription

Hello America and welcome back to another edition of the thrive time show news. I don’t try to President Donald J dot trump has done something that has irritated some body. This justin just small, yet supreme leader has made massive threats to compensate for something small. What could it be? And our feature story tonight, shocking new research reveals that 100 percent of the people listening to today’s show will in fact die tonight. Show New York Times best selling author and wharton business school graduate. Carol Roth explains to you why you must plan for your future and your inevitable death is quite trunk Melendez and you are listening to the thrive time show news, reminding you that you smell terrific.

All right, thrive nation. Welcome back to another exciting initiative at the time show on your radio and podcast downloads.

On today’s show, we are having an incredible guest here with us today. She’s a national media personality who describes herself as a recovering investment banker slash billion dollar deal maker, business advisor, investor, speaker, and author of the New York Times bestselling book, the entrepreneur equation. Throughout her career, she has been a judge on the technology competition series, America’s greatest makers on tbs, and she’s been the host of Microsoft’s Office Small Business Academy show. Carol Roth, welcome onto the thrive time show. How are you?

I am doing amazing place. So nice to be with you.

Carol Roth. Uh, your, uh, your, your career is a epic to this point and uh, based on the photos that I could find in your book covers, you appear to be 26, still 25. That’s exciting. I don’t know how you did that to a lot of fish oil, probably secrets to but was out there that aren’t familiar with your background and your career. Can you share with us how you were able to start your career or your career all started?

Sure. Well first I’ll let you in on the sacred. The reason I looked 26th on the cover of the book is that I never changed the pictures. I just use old pictures, so preserved in time, but it’s interesting to hear you say a career. I always think of more as a collection of experiences because as you did such a beautiful job with the intro, it’s very difficult to explain to anybody what it is that I actually do. But I did have a very specific starting point in investment banking and to. To take a step back from that. I came from a family where neither of my parents graduated from college. My Dad was a union electrician. My mom was a stay at home mom. That became sort of a hobby entrepreneur that didn’t really make any money and they couldn’t afford to send me to college and I managed to get myself into Wharton Undergrad.

Who for those of you who might not be familiar with it, it’s probably the premier number one undergraduate business program in the country and so my father who had no idea what it was, but who was very financially savvy was kind of like, well, you can go there if you can figure out a way to pay for it. And it really had me very focused on Roi. So I went there. I took out my college loans as is a story familiar to many youngsters nowadays and you know, it was basically my philosophy that I had to find a way to pay that down quickly or I wouldn’t have been able to generate the Roi from this investment in my education. And when you’re at wharton you usually have to really high class options to be able to get something that pays very well and gives you a lot of responsibility for people who like to do a deep dive into something. They go into management consulting for people who have add. You go into investment banking so you can work on a bunch of deals all at the same time. So I was that person and I decided to go into investment banking and start out in the corporate finance realm so that I could do a bunch of different things and know a little bit about everything but not a lot about anything and managed to pay that debt down in a year and a half and get a really great foundation for my career.

You have described yourself as a recovering investment banker slash billion dollar a dealmaker. Oh. Why did you decide to leave the world of investment banking?

Well, as I said, I’m recovering so you never quite leave dealmaking and I still get roped into some deals, but you know, as you can probably tell from the story I did it for really specific reason. I did it to lay a foundation and get some great skills and to make a bunch of money and pay down debt, but I never really wanted to be the world’s best investment banker. And so when I got myself in a position of financial flexibility, and fortunately at that time had found a great partner and my husband, who is also now a recovering banker, but at the time was a full on investment banker, you know, we made a decision that given the fact that I was more entrepreneurial slash had add that, um, would be the one who would kind of explore different things and as we joked, he’d be the lunch pail guy who would go and go to work every day and do things that way. So, um, I decided to try and figure out what I wanted to be when I grew up and um, decades later still have no idea.

So you did very well in a career and then decided to, to leave that career. I would like to ask you this before. A lot of listeners out there that have never really had a lot of success so far. Uh, they, they want to, um, when did, when did you feel like you were beginning to gain traction with your career?

So I feel like it every step of the way and every different fragmented the career. It’s been a little bit difference in investment banking. I had no idea what was going on for the first six to nine months. Clearly just just the whole thing I was, I was doing things but I couldn’t explain to you why I was doing them. So I was the monkey, but I didn’t understand the reason behind it. It took me a good six to nine months to figure out what was going on. Once I figured out what was going on, then I really started to gain traction. Although certainly there were points along the way as I learned more and and moved up the food chain and you know, fortunately was in a place that was a meritocracy. So I moved very, very quickly. I was a vice president and an officer of the firm by the time I was 25.

There were certainly steps along the way though where I was like, wow, I don’t know what I’m doing. Again, as you kept moving, you know, the, the traction would change. But it’s different. You know, when I was in television, it took several years before I really felt like I had traction in certain areas and then of course things shifted and you have to start over again. So traction is one of those things that is fleeting and I don’t think you should spend too much time focused on it, you know, you do what you can and you set your goals and you keep deciding whether the path you’re on is in service of those goals and you have to just keep adjusting course. And that’s what a career path really looks like. It’s not sort of this nice linear line with a lot of traction.

Oh, before we care, before we get into to future file, I want to kind of go a of the timeline that is Carol Roth. And I’d like you to talk a little bit about, uh, your, your New York Times. So your, your, your best selling book, the entrepreneurial equation, which is a phenomenal book. A lot of great reviews out there you can find on it. Um, what did, what, what first inspired you to write the entrepreneur and what and what, what is this book all about?

So I wrote it because I was pissed off, um, which is actually the reason why I do a lot of the things that I just get angry and can see a problem that needed to be solved. And so I go for it. And it really was never intended to be a book. I was just ranting because I had seen first as an investment banker. And then as I moved out of that in the small business space that so many entrepreneurs and small business owners were getting really crappy advice and you know, so many of the, you know, here’s the silver bullet to success or here are the seven steps that are going to make you successful. Was just not jiving with the fact that, you know, 90 plus percent of all small businesses ended up failing. Most of them didn’t make more than six figures over a lifetime.

That people were struggling that they were spending more time and had more stressed and risking their own savings to make the same or less than they would have made in a career. And so just all these things really bothered me and so I started vomiting words onto pages, not literally but figuratively. And that ended up with 80,000 words and said, Huh, well I guess that could be a book and a. and then that’s sort of what set me often in terms of finding a publishers and breaking up with my first publisher and finding a second publisher and going through this whole dance to get the word out there, but it’s something that I’m very proud of that because of his soul. Well, but because it’s helped a lot of people and the feedback that I’ve gotten from people that, hey, you know, you saved my 401k or you know, you talked me out of you’re wasting six figures on something that I realized I wasn’t cut out for you. And that’s, that’s very helpful.

Your, your, your book have it. This book is broken up into three different sections and the first section is titled Five. I have it right here. Is the issue, the assumptions, myths and realities of entrepreneurship. Could you explain a little bit about the assumption myths and the realities of entrepreneurship?

Clay, there are so many. There are so many things that people believe when they are business beer goggling, when they have this, this lovely idea for a business that looks really good and then they haven’t woken up the next morning to realize it didn’t look quite as good as they thought that it would have previously. Your things like getting to be your own boss, that it’s easy. You’re all of these assumptions that people make about how they’re going to be successful. I wanted to give people a real lens. I’m using statistics using examples, using numbers about what it really means to be an entrepreneur, what it means to create a business that actually has value apart from yourself. Not something that’s a hobby, not something where you’ve created a job for yourself, but you know, what does that mean to create this, this independent business that if you want to go on vacation, the business actually still makes money. And so that’s really the first piece of the reality check is just kind of busting all of these media myths that you hear over and over again.

You, you, uh, your, your book is so good. And if we have time, I want to come back and ask you a few questions that, additional questions about it, but I’d really like for you to talk to us about this massive project that you’re working on right now called future file. Future file for anybody out there who wants to Google [email protected] What, what, what is future file and what inspired you to first start this new endeavor?

So, you know, it’s interesting as we’re segwaying from talking about my book where I talk about, you know, what’s a good entrepreneurial idea to actually pursuing this particular endeavor. A lot of times it comes from having a personal experience where you then see an issue and know that you’re the right person and it’s the right time to go ahead and pursue it. And that’s what happened with future file. Um, I’ve had a lot of loss in my life. I’ve had a number of people passed away, including my mom and my step mom and my dad was the one who actually created the prototype of this file, which is a roadmap for all of your information and wishes if something were to happen to you so that your loved ones can follow along. And five years ago my father was in a freak accident and my sister says, you know, that goofy file that dad said to put together, well, meet me in the hospital and bring it with you.

And we had to use these different elements from the power of attorney to make healthcare decisions on his behalf to information about what medicines he had been taking and the like to give authority for an emergency surgery. And he didn’t make it. And then we had to make decision about pulling the plug. And then we had to make decisions about putting his body to rest and wrapping up his personal affairs. And by having this roadmap, it really did so many things for my sister and I kept us as allies instead of adversaries and a process that is incredibly stressful. So we weren’t arguing because we knew what my dad’s wishes were. It saved us more than 10,000 tangible dollars because end of life costs are just ridiculously expensive and it saved us hundreds of hours of time trying to track down what information and policies and keys to security boxes and like that my dad had.

And making sure that there wasn’t something that we had. And given the fact that it was such a gift for us. When we would tell people about this gift, they would say, I need to do this. I need to do this because my parents are aging. Or because my spouse doesn’t know what’s going on in our household or you. I want my kids to be taken care of in the right way. I don’t want them to have this burden. And so that’s what inspired us to create a sort of next level version of that product that my dad had given to us.

You know, because I’ve known you now for about 15 minutes, I don’t think it’s super appropriate for you to attack our guests. Well, you know, you guys do go way back, but I, I feel like there’s a lot of listeners, we have hundreds of thousands of listeners, many of which don’t get a chance to interview Ms Dot Carol Roth. That is true. There are some people that are thinking to themselves, they’re going, well, I just, I disagree because of this or I disagree because. So what I’m going to do is I’m going to ask questions. I think that somebody’s listening out there, we wouldn’t have. No, no, no, we’re, we’re, we’re

basically giving me the comments section. Fantastic.

I believe it’s still. I think that everybody. I talk about business, I talk about life like this. You hear me all the time. There’s offense, defense, special teams. Everybody wants to talk carol about offense. You know, marketing your vision. Say let’s score some points. There’s a lot of conferences, by the way, you can bounce around beach balls. There’s upbeat music.

You’re getting this. I’m totally different. I’m a Chicago bears fan.

I know we’ll back. There we go. Right? Right. So there’s often, there’s often, so everybody loves all fence popular and then there are special teams. That’s like your service or your product, your unique value proposition. There’s a lot of that. People love that. Oh my gosh, I got this new product, this new idea. This Kennan. There is defense. No, defense is Mike singletary. It’s clear, Mac, d, the Chicago bears. Everybody wants to immediately turn off a podcast where we’re talking about planning your death. Don’t do it. Carol. Listen, planning your death making plans. Carol, why? Why? This is a chance to give you some hints here about a deeper sense of subject. Why does everybody out there need to, as a responsible human, think about these kinds of end of life questions. Why does everybody who’s a responsible person who doesn’t want to completely dump horrible situations and questions on their family? Why do they need to ask these kinds of questions?

Well, you know, here’s the interesting thing that we found during our research is that nobody has not died or had somebody that they know that it’s going to die. So given the fact that it is the only thing that is certain outside of perhaps taxes in our lives, um, it’s going to happen to you and it doesn’t just have to be death. We cover aging, we cover emergencies, you know, things like the wildfires that we’ve recently seen across the nation. Um, whatever it is, you can’t wait till the time that it happens once it happens, your script. So if you take $100 and four to six hours of your time to plan for the tradeoff of lessening your burden, saving potentially more than $10,000 and hundreds of hours, why would you not do it?

Steve Currington, you are a proud show sponsor. Also one of the top mortgage guys in the Oklahoma area. You also have a branch in Colorado. You have one in Texas. You guys are doing very well in Missouri. Uh, Steve, Carol Carroll, Steve, Steve, how you doing? Good. How are you? Clay? Good. Carol, how are you? I mean, I’m looking at clay when I’m thinking about you look at people who are, who are trying to apply for a mortgage, right? What percentage of people are not heating Carol Roth’s advice in thinking about defense saving planning strategically for the future mean, what percentage of people who apply for a mortgage have probably never thought about planning for the future and the defense of aspects of life? Well, I think some of the stuff, if you, because I’ve been playing around a little bit on your website, there are future file, some of the stuff, the questions that it asked there about, dear loved ones know what to do and how to access your digital information.

How to access. Do you have a will and a trust and I think a large percentage of people don’t. They don’t. You know you don’t want to think about that. I don’t want to think about what I’m going to die or if I’m going to die, even though I know it’s probably gonna happen. That’s gonna happen, but hold up with advances in modern technology and my income level. He’s good to go. Just stop eating ice cream. I’ll be fine. It’s not unreasonable to think I could live to be 200, even 300 years old. That’s ready. Bobby. Ricky. Bobby’s. Okay, so here’s where I want to ask you, Carol, than Chubb as a tough question here for you. Anybody out there who’s going, okay, I’m going to go right now. I’m going to future file.com. I’ll do it. Fine. I went there and I have carpal tunnel, but I battled through the pain. I went to future file.com. I went to the site. Why should everybody out there take your survey, your self assessment? Why should everybody click on the RU prepared button? Why?

I think if you click on the are you prepared button, you have 10 questions to really show you whether or not you’re prepared because it’s easy to say no. I generally have a good idea of what’s going on and when you get into the nitty gritty of your, do you know what’s going on with your family or do they know what’s going on with your social media and where to find it? Do people know where the keys to your safety deposit box boxes? If you have crypto currency, 100 percent. Nobody has any idea what’s going on with it. So just by taking 10 simple questions, even if you think that you’re prepared, we’ve had investment bankers, we can. People who like their businesses are being prepared. Ticketed. Oh boy. I just finished it.

I have to admit while you guys were talking, I was the test and I just finished it and I’m very prepared. I have a will. I have a trust on it. I have. I mean I have a bunch of this stuff and so you’ll be. You’ll be happy to know that after answering them I got an f

scary to have to face your own mortality. You got an f and that’s like I do. I mean I have a lot of that stuff, but here’s what I was gonna say you felt like you were probably prepared. Feelings don’t matter when it comes to this situation. Interesting thing about the surveys. That’s. Yes. No, partially, and I think for a lot of people like me, a lot of my answers were partially because Wila feel like, Eh, and then there were a couple that were just an absolute no, but um, yeah, take that quiz. It only took a couple minutes. Carola, Eric here. I’ve got a two part question for you. The first part has nothing to do with anything that we’re talking about. What I have to ask you, are you a cubs fan?

Make you super jealous. I was in Cleveland for game seven series and lived through history.


So Clayton are both and dr Z, who’s usually with us here, the host of the show, we’re huge cubs fan. So we wanted to say go cubs. And then my actual question is some people out there might be listening thinking, but I’m in my twenties, Carol Roth, you know, I’m just going to wait on this. I’m just a 25 year old, 25 old getting things going. Would you say just a 52 year old.

So. So two things for the 25 year old. One is that if you have parents or grandparents that you want to do this for them because guess what, you’re going to be most likely the one who’s left behind and so really this is not for the people who die because they’re gone. They don’t care anymore. Come on. People who are left behind, so if you’re young, this is the perfect thing to do with your family. That being said, you know, when I was in college when I was a senior in college, I had a boyfriend who was killed in a car accident at age 20. One, you never know what is going to happen and whether there are things that you want to make sure preserved or maybe things that you do, what your parents to ever see and save them a lifetime agreed because they went onto your phone or your computer or social media or whatnot and you don’t want them to see that. Do yourself and your family members have failure of a favor because honestly, that’s one of those things that you can never get out of your mind.

Awesome. You have put together future file because you saw a problem and you saw solution or other solutions out there similar to future file or or or I mean objectively, I mean are there other things out there that are kind of similar to future file or just just kinda walk us through the landscape of, of planning unfortunately for your ultimate demise.

So I’ll take a step back. The planning for aging emergencies and your ultimate demise. So fatalistic, but what we found when we were out there is that there are different solutions that address a piece of the problem but nobody has really put it together front to back. And what happens usually is that with some of the products that we’ve seen is that they speak to the person who’s organizing the information but not to the person who’s left behind. And so we spent a lot of time trying to figure that out. How do you communicate with both parties? So if you’re the one who’s left behind, you actually know what to do with the information. And so I think that that’s, in addition to being so comprehensive, part of the, the big differential behind the product.

If you’re out there today, I encourage you to go check out [inaudible] dot com. Check it out at [inaudible] dot com. Just taking the assessment by clicking the are you prepared button will absolutely help you get a better grasp on where you’re at, where you need to be. I promise it will be educational for every single listener who takes that action step. No, Carol Roth, you’ve had a lot of success in your life and uh, are you perfect?

Probably not. Not only my, like the least perfect person out there, but I would never want to be perfect. That would be so utterly exhausting and just sounds like such a terrible way to live life, to try to always be perfect. That’s what I want to be. I want to be sloppy.

So let me ask you this. As a sloppy but successful person, how do you typically spend the first four hours of your typical day?

So this is the amazing thing is that I do not have a typical day. And this is why my career or whatever it is that the things that I do, the collection of experiences is so fun because I could be getting on a plane and, and preparing for a speaking engagement while I’m on the plane. I could be prepping for a TV show, I could be taking conference calls, I could be, I mean, this morning I decided to get a massage so it just really depends the way that I want to manage my time and the things that I have going on that particular day. And so I am not, I’m not one of those that follows. This is how I have to organize my time. But what I will tell you is that I am a call about having a plan to it. So it’s not always the same, but it’s always planned act.

You always have a plan. Always, always,

always. Even for the future, I’m flexible. We can always change the plan, but there has to be a plant.

When do you typically take the time out each day to plan your day?

So it’s sort of a constant, I call it the totem pole. So basically there’s always things to do and the most important things are on the top of the totem pole and as things become important, they go to the top and other stuff kind of falls to the bottom. But I used this sort of dual system of digital and analog. I have a digital calendar that I plan out and then I have um, I would say a list, but it’s actually multiple lists. So I have sort of a master lists and then I have a minor lists that kind of go into my. So we take the big list and we prioritize the most important things. And as we get done we crossed things off. I love to cross things off the list, manage that in the backdrop of the calendar. So that’s sort of my crazy system.

Having achieved so much success at this point in your career, what motivates you to keep doing what you do on a daily basis? I mean, you could probably carry. I’ll say, you know what? I’m going to move to a des Moines. I’m going to move to des Moines, I’m going to go out. There are going to all with Bjorn Nordstrom


because of the land is cheap and des Moines and me there don’t shoot. No, there is clean and you could be out there having rhubarb and living in a very inexpensive, tiny home and just relaxing and ice fishing out there. And there’s nothing wrong with anybody out there wants to do that. Don’t you know. But uh, I want to know why. Why aren’t you just decided to mail it in? Decided to be an okay, I’ve achieved some success. I’m done. What continues to motivate you to do what you do on a daily basis?

So I view life and sort of four different buckets. You can either create things, you can consume, things you can destruct things or you can do absolutely nothing. Now I’m not much for destruction. It’s just not who I am and I get really antsy if there’s nothing going on. So that leaves creating and consuming and I’m just not that big of a consumer. There only so many things that I can consume. So what keeps me going is the creation part. I think it’s really cool to continually learn to continually be creating business and arts and words and all of those things and I think that that’s what makes life interesting and I think that if you stopped creating and only do some or all of the other things, then that’s not really much of of life. That’s just my perspective. So I’m in it just for the creation. I love it.

Okay, so you do. I’m just going to make sure I’m getting this right. We’re putting this on the show notes, but you can either create things that’s one bucket, one through three destruct or four do nothing. Okay. And so you have decided that you want to create things and that’s what really motivates you, is just a tool to create new things.

Yes. Just the. Just the act of creation and all that goes in creation as a process. It’s thinking it’s doing and that is I think just. I think that’s the purpose of life.

You follow the two seas of life creation and cubs. Yes. Yes, yes, exactly. I’m c squared. You mentioned that you are, are married. Do you have any kids in a young whipper snappers?

So I have

no pets, no plans and no kids, but I do have a substance pinball machine in my living. Okay. Okay, so a good listeners out there that just want to get a chance to know more about you, more about you. Can you. Can you share with us, do you have certain books that you believe have contributed to your success or a certain book that you’d recommend? For all the entrepreneurial listeners out there who are going, gosh, Carol’s had some success. What are the books?

So I guess Dr. Seuss probably isn’t a good recommendation really is obviously if you’re thinking about going into entrepreneurship, the entrepreneurial equation by Carol Roth is a very important, but outside of that, I think if you are building a business, there are two very different books on scalability. There is a book by Michael Gerber called the revisited, which is sort of an entrepreneurial Bible that if you’re going to create a business and understand what it means to scale a business that I think you need to read that if you are on the technology side of scaling and it really want to understand that from a tech side, I really like zero to one by Peter Teal. I think that that’s an excellent book, nice short read, but gives you a sense of scaling. And then I would encourage people to read books of success. Um, one of my favorite books that I’ve read in the past couple of years is shoe dog, which is Phil Knight of Nike. His book. And what’s interesting is it shows how sort of not planned.

It gives a really great insight into the early side of things. So I would encourage you to do that, but I think it’s also important read a few books. Always be reading because you know, it just challenges your mind. Read books outside of business. Read enlightenment now by Steven Pinker, um, but don’t expect that you’re going to read books and get all of the answers. I see so many potential entrepreneurs that they just want to keep reading and reading until they get the answer. They don’t actually do anything. Like eventually you have to do so can, you know, get, get a little bit of form. Keep yourself, keep your mind nimble. Always be reading, always be learning, but just do things. That’s important.

Carol, there’s a lot of people out there that would like to. I know it sounds weird, but some people out there would like to be you or would like to at least be what they’ve read about it.

They think they would like to be me. That’s the difference.

So I would like to ask you, what are the things, what are some things that you do on a daily basis that most people don’t do that you think have allowed you, allowed you to become successful?

I do things on my own terms. I do. I don’t know if you guys are south park fans, but like in the words of Eric Cartman and do what I want, do what I want, I want whatever. I don’t do things that don’t work for me. I don’t do things where I can’t get a return on investment. I don’t do things that don’t support my goals. I don’t do things that don’t pay me well. Like I just, I just kind of set my own terms. I think that too many people want expect that you need to do something. I have to go to a networking event or I have to do this thing or take this client even though it’s not paying that well because you know, I need the money. All those kinds of things. I’m very intentional about here are my goals. Are the things that I’m doing supporting these goals or is there some other good reason for me to be doing them? And if not I just don’t do it. So I guess the answer is that the thing that I do is not doing things.

Carol, you are a source of wisdom and I would love to. This is my passive aggressive attempt to have you on future shows. I will tell you, I would love to interview you until your to your brain explodes because you have. You’re such a wealth of knowledge. You’re in the game, you do it on a daily basis. You are your rise and grind every single day, but I want to encourage all of our listeners out there as a way to say thank you to Ms Dot Carol Roth. I encourage you to go to a future file.com today. That’s future file.com today and Carol, when the people do go to [inaudible] dot com today, what is the action step? Do you want all of our listeners to take?

Hit the buy button, future file, get it for get it for one family member, either for yourself or for a parent and just try one. I will tell you, if you don’t like it, I will refund your money. If you say, I do not have any value, just send me a note back and said, this is crap. You know, I, I feel that strongly about it that you won’t say that once you get one and you do it for one family member, you’re going to want to come back and do it again, but just just take the, take that leap of faith on one, I’ll guarantee your money back if you hate it, and understand how important it is to prepare for these horrible life events. Because once you were in them, you were in too deep and you don’t need the extra gravy. You don’t need the extra time, you don’t need the extra money and stress that’s involved.

How much does future file cost?

It is the super expensive one time price of $99. Ninety nine. Now is that 9,999. That’s not right. And we did that on purpose. We didn’t want price to be a barrier. I took, actually I took off my business hat with that. So if this were a typical business and not admission based endeavor, then I would have come up with a subscription service and recurring revenue. No, this is. I want to help people and so we did not want price or any of the other razzle dazzle stuff to be a barrier.

Carol Roth. We like to end each and every show with a boom, which around here stands for big, overwhelming, optimistic momentum. And so if you’re prepared to, uh, uh, uh, bring a boom, are you, are you psychologically and mentally prepared to bring a boom? Always prepared to bring them booze. And where are you physically located right now? What? What state in the United States are you located right now?

Oh, it’s always unclear because I’m usually on an airplane, but it looks like Chicago.

Chicago. Okay. Smell like Chicago, Illinois, Chicago, Illinois. Chip. Are you ready to read the book? Are you ready to bring the bum? Ready? Okay, here we go with that.

Oh, bobby, I can’t even feel my face anymore. Will not give up. And then we’re going to Washington DC to take back the White House.

Yeah. If


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