Rob Herold has joined DX Marketing as Senior Data Scientist. In this role, Herold brings his vast knowledge of advanced analytical techniques to DX Marketing’s Predictive Analytics & Insights team. Based in Savannah, GA, DX Marketing is a full-service targeted marketing firm fueled by data analytics, predictive and customer modeling, and digital marketing.

Prior to joining DXM, Herold worked at Infinity Marketing in Greenville, SC, where he spent the past 18 months as Analytics Manager responsible for directing Return-On-Investment analysis, media campaign reporting and data management across all agency clients. For two years prior to that he worked in Infinity’s media department, primarily responsible for media planning, buying and account management for agency clients.

“Rob has a deep understanding of how data analytics and predictive analytics may be used to nurture and grow a customer base,” says DX Marketing Chief Technology Officer Jerry Gearding. “We’re excited to have him on board and look forward to working with him to grow this dynamic part of our business.”

Herold has a master’s degree in predictive analytics from Northwestern University in Chicago and a bachelor’s in marketing from Clemson University.