Guerrilla Marketing for Small Businesses: Repurposing Content




What Is Repurposed Content?




What Forms Can Repurposed Content Take?



Planning Your Content








What Is Your Experience?




  1. Rick Noel

    1/10/2013 9:37 am

    Great post Corey. Slideshare is a great avenue to re purpose sales and marketing presentations. You can video tape presentation delivery and upload to YouTube and then embed those YouTube videos into your Slideshare presentation. Takes a bit of work, but if you have great content, why not share the value while building your brand and getting the more ROI out of your content investments as possible. Thanks for sharing.

  2. Randall Magwood

    1/10/2013 4:18 pm

    Awesome post. Most of my repurposed content goes into Youtube, Slideshare, iTunes, and my blog. Great detailed explanation of repurposing content, and how it can lead to more sales.

  3. Kevin O'Driscoll

    1/11/2013 9:41 am

    Very insightful post as repurposing has become such a valuable tool not only for knowledge sharing but for business growth

  4. Jody Ostrander

    1/11/2013 10:49 am

    Great ideas Corey, Hard enough to get the time together to create your post. Nice to get so much more out the same work.

  5. Tom

    1/13/2013 10:00 am

    Cheers Corey, I often find that repurposing infographics into video presentations works a treat.

  6. Gregory Ciotti

    1/14/2013 3:01 pm

    Great overview Cory.

    I’ll add that SlideShare is primarily effective for B2B startups, but getting on the homepage is *amazing* for new leads and sign-ups.

  7. Mary Wang

    1/14/2013 6:17 pm

    Hi Corey, Great post with new ideas of creating content! Writing a blog post is a good starting point. Other content forms can also be used as a starting point. I like to re-purpose infographics into blog posts.

  8. Daisy Bellamy

    1/15/2013 12:40 am

    Great repurposing idea! Thanks for sharing this.

  9. Rosella Young

    1/15/2013 3:23 pm

    Hello, Corey. Great content information. One way I’ve learned to reuse articles that someone else has written to include in my newsletter is to become their affiliate or partner with them in some way. For example, if I see a well written article on organizing or storage issues, I email the author and ask permission to put their article in my newsletter. I also ask them if I can put future articles on the same subject in my newsletter. So far I’ve always gotten a yes. When I add their article in my newsletter, I normally summarize it to fit my newsletter, always add the author’s name and website at the end of the article to give them credit, and I email the author a copy of my newsletter so they can see how their article was used in my newsletter. Basically, it’s just a courtesy of mine to do. I find this method more fun than writing my own articles. I’m always searching magazines at stores for various subjects that can be used in my newsletter. It makes my job more fun and keeps me alert on my toes. Thank you for your time in reading this comment.

  10. Stuart Wooster

    1/17/2013 11:16 am

    I know I need to get on board with re-purposing my content a lot more.

    I’ve seen internet marketers use this tactic for some time, but being personally geared towards creating new written content I have ignored it as a way of creating alternative forms of content.

  11. Chitraparna

    1/22/2013 12:27 am

    Hi, can you share any more resources for creating videos and presentation?

  12. Abner Adam

    1/24/2013 1:13 am

    Great post I really appreciate your effort. Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilises, often in a localised fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilises a typical tactics to achieve a goal in a competitive and unforgiving environment. Hence it greatly helps small businesses to come up with great strategies. your blog is very informative and give a detailed information about repurposing.