Leader of the Liberal Democrats, Vince Cable, has said people are easily offended and claimed that the country has lost its humour after being asked about his B******s to Brexit campaign.

The slogan has already been put onto stickers and t-shirts by those in favour of remaining in the EU and now it has been emblazoned across the Lib Dem manifesto ahead of the May 23 poll.U

The campaign doesn't seem to have worked against the party, as they were the only ones that did particularly well at the local elections.

Liberal Democrat leader Vince Cable
Liberal Democrat leader Vince Cable

Ben Shephard, who was standing in for regular host Piers Morgan, said that the slogan was a toxic one to be using at a time where emotions are running so high.


Speaking of the slogan, Vince said: "There is also something called humour, okay maybe as a country we have lost our sense of humour but it is an attempt to put in a more pungent way, what an awful lot of people think.

"It is clear, it is honest. There are wallflowers who get offended by this thing.

"Some people will be offended, some people are easily offended.

"Other people will think 'well actually, these guys are absolutely straight forward about what they believe'.

"I think on balance, it is the right thing to do."

The 76-year-old will soon be stepping down as the leader of the party, despite some of their recent successes.

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He announced that he would be stepping down before the local elections took place and said he does not regret that decision give the momentum that the party are building.

He said: "If you are in a leadership position, you have to try and plan a succession intelligently.

"You can just hand around until people get rid of you, which is a Theresa May problem and potentially Jeremy Corbyn's problem.

"I was always of the view that I needed to move on in due course, there's a very good younger generation of people coming.

"I wanted to plan this out in an orderly way, there will be a new leader by summer, my party will set up a succession and I am pleased that is happening in that way."