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Impact Of Social Media On Consumer Behavior


Thе advent оf social media has opened а new world оf marketing fоr corporations. Thе traditional ‘word-оf-mouth’ publicity has bееn replaced bу thе ‘word-оf-web’, and consumers аrе increasingly referring tо social media sites bеfоrе making а purchase; this greatly influences their buying behaviour.

Thоugh most companies have аn official website containing comprehensive information аbоut thеіr products, consumers won’t normally engage wіth а company until after they read reviews аnd feedback frоm existing customers on social media. For Digital Marketing Agency in London visit Vivid SEO.

Bеfоrе buying а product, еvеrу consumer wants tо make sure thаt thе product іѕ thе best іn class, аnd offers good value fоr money. Advertisements dоn’t always give consumers a fair idea, аѕ еvеrу company claims supremacy оf іtѕ product.

Thіѕ іѕ whеrе social media plays аn important part іn defining consumer behaviour. People whо have аlrеаdу used thе product describe thеіr experience – іtѕ strengths, its weaknesses and everything else about it in great detail helping to disseminate the information.

People аrе more lіkеlу tо trust thоѕе whо give аn unbiased account оf а product rаthеr thаn а celebrity whо іѕ paid tо endorse thе product. Social media enables people frоm аll оvеr thе world tо form а community оf consumers, giving thеm thе power tо make or break a company. For more details on SEO Services check Iftr2015hyd


Industry specialists have conducted research studies аnd surveys tо find out thе impact оf social media оn consumer behaviour аnd іt has bееn found thаt consumers wоuld like tо have аn interactive relationship wіth today’s companies.

It makes it easier for them to pass оn feedback, suggestions аnd complaints. Given thе nature оf social media, аnуthіng thаt іѕ being said аbоut уоur product оr your company іѕ easily accessible tо consumers all over the world. This means thаt уоur business аnd marketing strategy саn bе effectively changed for better or worse іn а matter оf hours.

Social media has opened uр а new opportunity, bоth fоr business owners аnd consumers, tо interact wіth each оthеr оn а real-time basis. Thеrеfore, this places an emphasis on corporations tо create a strategy thаt thеу саn make thеіr presence felt оn thе social networking scene.

Sоmе companies have gotten а head start on this, while others are still falling short on the social media management scene. Social media sites can contain a lot of useful information that consumers want and if it is not there or your site is not easily accessible for them, you could be missing out on a large amount of potential customers.

It іѕ very important thаt уоur business has аn integrated social media presence, wіth а designated social media management team tо ensure іt functions smoothly and effectively. Nоt оnlу will this help іn building customer relationships, but it will аlѕо introduce your brand tо many more potential consumers.

What Are The Common Liposuction Techniques


Liposuction is one of the many forms of cosmetic surgery which is used to improve the appearance of the whole or part of a person’s body. This surgery involves the removal of fat from the body by using the method of suction. The process involves insertion of thin, small and blunt tubes called cannula into the skin which are connected to a suction device known as “aspirator”.

It is an outpatient procedure used by a plastic surgeon and generally does not require an overnight stay at the hospital. Usually, local anaesthesia is utilized in this procedure unless it is large amounts of fat that need to be worked on. To know more details Visit Personiks to know the cost of Liposuction in Hyderabad

Reduction of weight is not the main objective, but to reshape certain parts of your body by getting rid of the fat. It is generally preferred for those areas in your body which do not respond to either exercise or diet, such as the buttocks, upper arms, and the legs. In some cases, it might also have to be combined with other procedures such as face lift, breast reduction, and abdominoplasty.

There are multiple liposuction techniques such as:

Laser assisted liposuction:

The technique utilizes a laser to melt the excess fat in the targeted area.

Tumescent liposuction:

Local anaesthesia is administered to the treatment area to facilitate liposuction.

Ultrasound-assisted liposuction:

A special cannula, which transmits ultrasound waves throughout the body, is used.

Suction assisted liposuction:

This is the standard method which utilizes a cannula which is inserted via a tiny incision.

Power-assisted liposuction:

A special cannula capable of mechanical movement is used.

External ultrasound-assisted liposuction:

In this method, ultrasonic waves are applied using an external device.

Certain factors to be considered

Certain medical conditions such as fatty tumours, complications in fat metabolism and enlargement of the male breasts are treated by liposuction. An improvement in the body shape might be noticed immediately after the procedure. For more information on Liposuction visit Kokoliko

The skin around the area where the procedure has been performed may turn loose and it may take a few months for the area to be normal again. After the procedure, a course of antibiotics may be prescribed to treat any infection that may occur. The recovery period is around a few days to one week. If you wish to discuss any specific problem, you can consult a Cosmetic/Plastic Surgeon.


H-1B to Green Card Processing Time

H1B Visa




Here are some common choices for H-1B holders:

1. EB-1C:


2. EB-2:


3. EB-3:









3 Social Media Marketing Trends To Watch In 2019

SEO company Hyderabad

As a business owner, you probably already know that social media has grown a lot this year and is going to be big in 2019. But what exactly should you expect in the next twelve months? How can you use social media to make your venture even more successful next year?

Well, there are several steps you can take, and one of these is to be aware of the social media strategies that will trend in 2019. With this knowledge, you’ll have an idea of how you can make your business stand out from the crowd and increase brand awareness. For Best web development company in Hyderabad visit Vivid Design Consultancy.

You’ll also know how to maintain good relationships with your clients while grabbing the attention of potential customers.

Ready to get started?

Here are some of the social media trends that you must watch out for in 2019:


You probably already know that there are two kinds of social media advertising: paid and organic. You’re most likely focusing on the latter as you craft interesting status updates and upload attention-grabbing images and videos. But are you doing anything to take advantage of paid social media advertising?

If your answer is “No”, it’s probably time that you should. This type of advertising made big waves in 2015 because it has led to impressive results, causing companies to spend almost $24 billion on it this year. And it shows no sign of stopping; according to experts, 16 percent of global digital ad spend in 2017 can go to paid social media advertising.

This isn’t really surprising since modern social media ads have evolved and become more effective. They’re no longer very intrusive; rather, they’re designed to integrate well with news feeds (both in Twitter and Facebook) and look like normal posts. As a result, they can deliver their message without annoying users. For Digital Marketing Agency in Hyderabad visit Vivid Digital


Collaborating with social media stars has become popular in 2015, and the trend can continue well into 2019. The principle of this is sound: since these celebrities already have lots of fans and followers, why not tap into their talent and arrange for them to promote your business?

By doing this, you can reach out to a large number of people and let them know about your products and services. But don’t just collaborate with anyone; instead, do your homework to know which YouTube or Instagram star has the same principles as you do and is appropriate for your niche.


Social video has become a big thing in 2015, and it is set to become bigger in 2019. This particularly true if Facebook will push forward with their plan to release the “Suggested Videos” feature, which will highlight videos from brands or personalities that the user may be interested in.

So, if you’re not yet investing in social video, take the leap now and start creating video content for your business.To know more details on SEO Services check Byteintobigdata

These are only a few of the social media marketing trends in 2019 Learn more about these strategies to create a strong marketing campaign for the next twelve months.

Getting An H-1B Visa FAQs

 UT Evaluators

The most frequently asked questions about the 2019-2020 H-1B visa process answered!

Can a foreign national file more than one petition to get H-1B visa this year?

If you have more than one H-1B sponsor or intend to perform work for multiple employers, they each need to file a petition. Conversely, USCIS will deny or revoke multiple petitions filed on behalf of a foreign worker by the same employer and is not responsible for refunding those duplicate filing fees.

Can I work anywhere in the country with an approved H-1B visa?

Yes, though there are some stipulations. The USCIS takes into consideration a number of factors including your geographic location when issuing an H-1B approval. They’ll check that your employer complies with the prevailing wage in the location noted on the petition so technically the approval is specific to that location (not the entire country). Throughout the course of your work, if the location changes, you’ll need to submit an amendment with the new location indicated. For H1B Visa Process Visit UT Evaluators.

How do I locate a sponsor to get H-1B visa the coming fiscal year?

There are a number of ways to get sponsored by a company for an H-1B visa. Some of these options include searching through sponsoring company databases, starting with an internship and progressing to visa sponsorship and channels through American-based universities. Here’s an extra H-1B filing tip: A list of H-1B sponsors is published quarterly on behalf of the Labor Department.

Another option at your disposal is to search through employment sites. There, you can conduct a more specific search with your personal information. An unofficial list of H-1B sponsors from recent years can be found here. [Disclaimer: We take no responsibility for inaccuracies of unofficial data sources.]

How many filing checks do I need to submit to get an H-1B visa this season?

According to the I-129, checks should be made out to the “Department of Homeland Security” for each filing fee (fraud fee, premium processing, I-129, ACWIA training fee). Employers may submit one check or money order to cover both the base filing fee and ACWIA training fee. However, the fraud and premium processing fees should be separate. As mentioned in the top ten H-1B filing tips, double check the address before mailing.

If your employer qualifies for the Public Law 114-113 fee, then that check must be made out separately to the Department of Homeland Security.

What fees are my employer specifically responsible for in the H-1B visa process?

By law, the employer is supposed to pay the training fee (if applicable) and the fraud fee. If the employer tells you that you are responsible for all USCIS fees, be aware that this is prohibited and you should not enter into a reimbursement agreement with them.

In what way would a maternity leave or sick leave impact my status?

Sick leave, vacation time, or maternity leave do not typically impact your H-1B status.

Am I able to get six additional years on H-1B status if I was previously on H-1B then switched to F-1?

You do not get an additional six-year “reset” unless you first leave the country for a minimum of a year. Otherwise, the time that you were previously accruing on H-1B will be applied to your current six-year limit.

Why do some H-1B petitions take longer than others?

If two H-1B petitions are filed at the same time during the H-1B visa process, there’s no guarantee that they will be approved within the same time frame. This is because each USCIS service center has a different workload so it’s hard to predict when the paperwork will be addressed. To know more information on  H1B Visa check Stsoft

Can I change my status to H-4 if my spouse and I are both H-1B visa holders?

You are permitted to do this and the process begins by filing a change of status application with USCIS to H-4. You need to demonstrate that both you and your spouse are keeping current legal status in the country. Until the application gets approved, it’s usually best for the spouse seeking H-4 to continue working (until an approval is solidified). There are other options to conduct a change of status but it’s best to discuss these with an immigration attorney.

Where should the petition be filed?

Consult the direct filing addresses located on the I-129 form.

What H-1B Requirements Must I Meet?

H1B Visa

There aren’t many visas that can match the popularity of the H-1B. With it’s portability, dual intent status, and relatively low requirements, it is easy to see why tens of thousands of immigrants apply for this visa every year. Whether you are the beneficiary of the visa or an employer, it is important to know what the H-1B requirements are before getting started on the filing process to avoid any unwanted mistakes or delays.

Here is a quick rundown of the H-1B requirements:

A. You must have a minimum educational level of a bachelor’s degree

B. You must have a valid job offer from a U.S. employer

C. That job must be for a specialty position that requires the use of your degree

While these may seem simple enough, let’s break them down so that the ambiguity is dispelled. Remember, the USCIS rarely gives refunds and the regulations are usually very strict, especially with a visa that is in such high demand. For H1B Visa Process Visit UT Evaluators.

Educational Requirement

Firstly, you must have at least a bachelor’s degree that is relevant to your position. If you have 12 or more years of experience in a related field, you may be able to meet this H-1B requirement without a bachelor’s degree. However, it is far from guaranteed. Speak with your immigration attorney to determine if your experience can substitute for a degree.

Job Offer

Even though this H-1B requirement seems self-explanatory, issues arise when the relationship between employee and employer is called into question. This can create problems, especially when the beneficiary is self-employed. While it is possible to start a business on an H-1B visa, there are special steps that must be taken to meet this requirement.

Other than that, you need to make sure that your employer has the ability to control your job duties, your wages, and your employment status. As a contractor or agent, you need to make it clear in the petition how your employer-employee relationship meets this H-B requirement.

Specialty Occupation

For the position to qualify as a “Specialty Occupation,” the position is obligated to fulfill at least one of the listed requirements:

A. The position must require a minimum of a bachelor’s degree or its foreign equivalent to enter.

B. The position is so complex or specialized that it only can accept professionals who have a bachelor’s degree or higher. An educational degree is a typical requirement for the position within the industry.

C. The employer generally obligates candidates to have an educational degree or its foreign equivalent to operate in the position.

Be aware that there is a cap on the number of H-1B visas allotted. Learn more about the H-1B Visa Cap. For more info on H1B Visa  check Stsoft

For the applicant to qualify for a “specialty occupation”, the applicant must satisfy one of the listed categories:

1. Hold a U.S. bachelors or higher degree from an accredited university that can fulfill the requirements of the specialty occupation.

2. Obtain a foreign equivalent to a U.S. bachelor’s degree or higher that can satisfy the requirements of the specialty occupation.

3. Hold an unrestricted state license, registration, or certification that allows the applicant to have no limitations when engaging in the specialty occupation.

4. The applicant must have received training, education, or work experience that is required for the completion of the degree. The applicant is mandated to have been acknowledged in the area of expertise. The applicant is obligated to have participated in positions essential to the specialty occupation.

5. The applicant’s potential employer is required to have an authorized ETA-9035 form along with an approved Labor Certification Application, I-129 form, and a Petition for a Non-immigrant Worker.

Leveraging Content In Social media


It’s not always easy to engage with your audience and many of today’s UK small businesses are struggling with that. Proper use of social media can improve this situation and help them become successful. A good way to do this is by coming up with topics that are thought provoking and interesting.

Here are some things you should do to engage your target audience by leveraging content in social media:

1. Use open-ended questions:

Your content is not only good for explaining things, but also for asking questions. Asking questions will increase interactions with your audience and can even invoke positive reactions from them. For Affordable SEO packages in  UK check Vivid SEO.

Good questions can get you some interesting responses and your audience will be able to voice their thoughts and opinions.

Their feedback will give you an insight into what they want as a customer and it can also be used to drive your marketing decisions.

2. Create light and interesting content:

Many people use social media during their spare time and they don’t want content that is too serious. Share a sense of humour in your content as this will make it stand out and your audience will pay closer attention.

If your content is exciting and easy to understand, people will come back for more. Humor is addictive and it will give you many long-term benefits. Check for more info n SEO Services in Cssn

3. Divulge your location:

If you are selling products, you are not doing yourself any good by not letting people know where you are at. The essence of business relationship is proper human connection. People won’t trust you, if they don’t know where your office, store or manufacturing facility is.

4. Post something inspiring:

People love to be inspired and quotations are useful for this purpose. Pearls of wisdom often work well in social media pages.

Give them something to think about with quotes that are relevant to your main topics. When posting something in social media, it should be more about the audience than about you.

5. Don’t post time-sensitive content:

Fresh content about new or upcoming trends is a good thing, but it doesn’t mean that your social media should get stale too easily.

You may post content about current trends, but it should still offer a certain level of relevance and usefulness, when your followers re-read it a few months or years later.

Using Favourite Tips On YouTube More Effectively In Marketing Platform

Vivid Digital

When it comes to social media, being successful at marketing your brand means using more than just Facebook and Twitter. There is a very effective marketing tool available that many of us use every day but don’t think about using it for our businesses.

YouTube has grown to become the largest video sharing site in the industry and every day, millions of videos are watched by people all over the world. How is YouTube an effective marketing tool for business?

With millions of users and content being uploaded daily, it makes sense that putting your business in front of potential customers wherever they are will generate more sales and build a larger customer base. For website development services in Hyderabad visit Vivid Digital.

Social Buzzing, the leading social media marketing firm, has helped thousands of small to medium and enterprise level businesses build their brands on YouTube and we would like to share some of our favourite tips on how to use YouTube more effectively as a marketing platform.

Research your keywords

Researching keywords on YouTube is just as important as researching keywords for the Google search engine. When users search YouTube, they type in basic keywords and YouTube, the second largest search engine, finds them the videos matching their search. Choose your keywords carefully and you could be at the top of the search results.

Know your competition

Take a look at what your competitors are doing and see which of their videos are ranking well. What works for them and what doesn’t work for them will provide similar results for you. If you are looking for website development in Hyderabad for your company visit Vivid Design Consultants.

Direct a business link

Direct viewers to your website from your video. This is important as adding a link will make it easier for them to reach your site with just one click while the video content is still fresh in their minds.

Focus on entertainment and not advertising

Yes, you should use YouTube to market your business, but it doesn’t always have to be a strict advertising platform. Entertain your viewers and make them forget that you are pushing a product or service. This will make them more comfortable and the video can focus on product features and usage tips.

Fill out the video details

We have seen many videos on YouTube that are well made and offer useful information about a product or service, but when we click on the video details, there is nothing offered. This is an important area where you can engage with your customer base and add some targeted keywords. Check for SEO Services in Bioinformatica

Create engaging video

Your video content should be high quality and it should offer something your customers want. It should engage them and hold their attention while you explain the benefits of your products.

Using YouTube to market your brand will provide you with another way to grow your company and increase your profits using social media as a marketing platform.

What Types Of Tests Are Available In Evaluation ?

Educational Evaluations in US

There are many types of tests that schools use to measure student progress. Here are a few important terms parents may need to know.

Group tests

Group achievement tests may not be used to determine eligibility for special services. They furnish information about how a child performs in relation to others of the same age or grade level, but they do not identify an individual student’s pattern of strengths and needs.

Individual tests

Tests administered individually to your child can clarify the special education and related services your child needs to progress in school. For Educational Evaluations in US visit UT Evaluators


These types of tests are developed by educational professionals to examine the progress a child has made in learning the specific materials the teacher has presented to the class. They can be useful tools for teachers and parents in determining whether learning is taking place, but they must never be used to determine eligibility for services.

Standardized tests

Standardized tests are rigorously developed by experts to be used with large populations of students. The tests are administered according to specific standards. Standardized tests can evaluate what a child has already learned (achievement), or predict what a child may be capable of doing in the future (aptitude).

Norm-referenced tests

Norm-referenced tests are standardized tests that compare a child’s performance to that of peers. They can tell you where your child stands in relation to other children of the same age or grade.For Educational Evaluations  visit kotra

Criterion-referenced tests

These tests measure what the child is able to do or the specific skills a child has mastered. Criterion-referenced tests do not assess a child’s standing in a group but the child’s performance measured against standard criteria. They may compare a child’s present performance with past performance as a way of measuring progress.

Steps To Create A Winning Digital Marketing Strategy

For Digital Marketing Agency Check Vivid Digital

Good enough.

You know the reasons why your business needs a digital marketing strategy. But how do you create one?

The following 6-step process will show you how to create a killer strategy from scratch:

1. Set objectives

Nothing starts without objectives.

Did you start your business without an objective? No.

Did you publish the last post on Facebook without any objective? No.

How could you have a digital marketing strategy without an objective?

It shouldn’t be.

Statistics show that 32% of businesses plan for a year considering how digital technologies will change in the marketing industry.

This is a good approach. You need to consider everything when creating objectives for your strategy.

For instance, statistics reveal that the share of web traffic by different devices is increasing at an alarming pace for mobile while the desktop population is decreasing.

Ask yourself these questions:

. What does this mean for my business?

. Does my digital marketing strategy consider mobile traffic?

. Is mobile marketing a part of my strategy?

Smart marketers plan ahead and create objectives that relate to the trends and technologies.

When creating objectives and goals, you need to consider two things:

1. The goal must be SMART.

2. You must be able to measure it.

What is a SMART goal?

SMART is an acronym for:

. Specific

. Measurable

. Achievable/Assignable

. Realistic

. Time-based

Your goals for the strategy should have these five characteristics.

Let me give you an example.

Increase in traffic is not a SMART goal. You’re expected to convert the same objective into a SMART one.

Increase in organic traffic by 83% in a year. For more details check SEO Company in Hyderabad 

This is a SMART goal because:

. It’s specific and tells what exactly has to be done.

. You can easily measure traffic using Google Analytics.

. It’s assignable as well as achievable. You can assign it to multiple teams by dividing it into smaller tasks.

. This objective is realistic considering the fact that increasing organic traffic by 83% in a year isn’t an impossible task.

. It has a time string of a year attached to it.

Measurable: Whatever objective you set for your strategy, you must have the resources to measure the results and its effectiveness.

If you can’t measure it, you won’t be able to make informed decisions.

The objective in the above example is quite simple so measuring it is not a big deal.

Consider an increase in engagement or boost in brand awareness.

These are metrics that are hard to measure and it gets challenging to measure the ROI of your campaign.

Your objective should be clear and measurable.

“We want to increase business growth” doesn’t seem to be measurable unless you attach a metric to it. The easiest way to create measurable objectives is to link them to a metric that you can measure. The most common are website traffic and sales.

Based on these two rules, you can create one or more objectives and goals for your strategy.

2. Understand your target audience

Everyone tells you to understand your target audience but only a few know how to do it. It’s a four-step process:

1. Understand demographics

2. Engage with masses

3. Collect data

4. Create buyer personas


Are you targeting males or females?

What is the mean age of your primary target audience?

What is their average monthly income?

What do they do?

Where do they live?

These are the questions that you should ask yourself to narrow down your research. Most of this information is available online so this is something pretty easy to do.

The more details you collect about your target audience, the better.


The demographics will tell you a lot about your target audience. You now have to find them and engage with them.

You need to collect more information about them. Connect with them on social networks, groups, forums, and get into the conversation on the same platforms they usually hang out.

Gather more information.

Analyse their comments. See what they talk about. What they love to read.

What are their biggest challenges in life?

What are their hobbies, goals, priorities, etc.?

Collect data:

You can go a step further and conduct surveys and focus groups to collect more data about your audience.

Surveys give you real insights about your target audience as to what they like and don’t like.

This helps you create accurate buyer personas.

Buyer personas:

The final step is to create buyer personas based on all the information gathered about your target audience. A buyer persona is a fictional representation of your target audience.

A buyer persona will tell you everything about your target audience. This helps in creating better strategies.

You should create a buyer persona for all the different types of potential buyers. Since you’re using these personas for the development of a digital marketing strategy, don’t forget to include the following information:

. Their preferred marketing channel.

. Type of content they like.

. Preferred social network.

3. Choose marketing channels

Digital marketing is an umbrella term that includes all types of online marketing channels ranging from SEO to PPC to email marketing to content marketing and more. For more SEO Services visit midasedu

You cannot use all these channels for your digital marketing strategy. You need to select the most effective channels based on your business strategy, budget, target audience, and objectives.

Not all of these channels are equally effective.

They don’t have the same ROI.

You’ve got to consider all these variables before choosing the channels for your strategy.

Start from your objectives.

If your primary objective is to increase organic traffic, then you have to go for SEO. No other option.

If the objective is to increase sales by 50%, see what type of channels and content your target audience likes. Do they like social media? Do they spend the most time on a few news sites? Do they browse the internet a lot?

This will give you an idea of which marketing channels you should choose.

You can target more than one marketing channels. In reality, you need to choose multiple marketing channels based on different buyer personas.

For instance, in one part of the country you might be using display ads and search ads and in another location, you may use email marketing and social ads.

Don’t follow the trend — it’s not the rule of the game. But rather, do what goes well with your target audience and objectives.

If your competitor is seeing 300% ROI from paid search, you don’t have to do the same. They might be interested in generating more sales. Your objective might be brand awareness.

The marketing channel must link to your objectives, target audience, and business goals.

4. Create a plan

Once you’ve selected the right marketing channels for your strategy, it is time to create a plan of action.

Create a step-by-step plan to achieving your marketing goals and objectives using selected marketing channels.

In simple form, divide your annual marketing goal into daily, weekly, and monthly plans.

A simple Excel sheet will work. The image below shows how a large plan has been divided into a small one and is assigned to a team member.

A Gantt chart like this will make your marketing team’s life easy.

Creating this action plan is a time-consuming process but it’s absolutely essential. You can’t go far without out. It has to be detailed and must clearly lay out the exact steps and actions to be taken.

For instance, for the organic traffic objective, you have to create monthly action plans. What do you want to achieve each month to boost rankings?

How many backlinks you’ll generate each month? How to acquire those links? Who will acquire them? How many backlinks a team member must acquire every week?

Add all these details in the Gantt chart, assign responsibilities, and kick start your strategy. If there are multiple marketing channels and objectives, create an action plan for all of them.

5. Integrate marketing activities

At any given time, your business will be using different marketing channels to achieve objectives. Besides, there will be traditional marketing activities too such as TV advertisement. All these marketing activities should be integrated.

Businesses report that non-integrated tech platforms are the biggest obstacle that they face in integrating marketing activities.

In another study, 67% businesses reported that integrating marketing activities across all channels is their top priority.

It should be your top priority too.

. Use project management tools like Slack to keep track of every single activity.

. Plan everything.

. Keep the entire marketing team in the loop whenever you’re planning or rolling out a new strategy.

. Create and revise your marketing strategy to find and fix loopholes.

6. Optimise marketing activities

Optimising refers to monitoring, evaluating, and tweaking marketing activities across all the channels regularly to make them better. Statistics show that most of the businesses conduct frequent tests or are involved in continuous optimisation to make their marketing activities work better.

he rule is simple – tweak what is not working.

For instance, if a PPC ad campaign isn’t working, see why it isn’t delivering results. Fix it. If you don’t optimise it, you’ll keep on wasting money on ineffective campaigns.

This calls for continuous testing. Monitor the progress of your marketing activities in real-time or at least do it once a week.