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Home / Fitness and Health / What is Moringa and are his alleged health benefits even real?

What is Moringa and are his alleged health benefits even real?

"Moringa Oleifera. Have you ever heard of it? "Asked Mehmet Oz, M.D., his television audience in 2012." Moringa oleifera comes from the Himalayas! And there is a tree in northwestern India where this tree is growing, used for many, many centuries, just because you feel slavish because you do not have enough energy. "

Dr. Oz and a guest stand behind a table covered with collapsible jars and a sign: Revive your life. He gives her a cup of Moringa tea. The glass mug shimmers yellow-green. She swallows and grimaces. She does not look revived.

Seven years after this episode, health-conscious consumers can find Moringa everywhere, from Whole Foods to Walmart and in teas, powders and capsules.

There are Moringa Snack Bars, Moringa Energy Shots and even Moringa Snack Puffs (gluten-free!). The alleged benefits include lowering blood pressure and blood sugar, combating cancer and even protecting against arsenic toxicity.

Moringa products are tagged with all the common buzzwords ̵

1; "organic," "pure," "raw," "vegan," "not GMO" – and often claim to be better for you than kale. [19659006] image "title =" image "class =" Lazyimage Lazyoad "data-src =" https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/490661651-1552582835.jpg?crop = 0.664 xw: 1.00xh; 0.0856xw, 0 & resize = 480: * "/>

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The taste? Well, a smoothie masked well, which would be hard to swallow otherwise, a bit like a grass clippings The world market value of Moringa supplements is getting loud Investments by Technavio will increase by almost 10 percent by 2022.

The global supplement market reached $ 132.8 billion in 2016, and Moringa is only a small part of it. Growth is an indicator of what it takes To stand its ground in a crowded field To understand the rise of the Moringa, one has to look beyond the taste, and like many acai and chia seeds and so-called superfoods before that, the company has changed from obscure food to billion dollar business We go back far as the marketing of Moringa began.

Step 1: Germinate the History of Exotic Origin

In 2010, a volunteer from Peac lived e Corps called Lisa Curtis in Niger and fed on rice and millet. After a few months, she began to feel weak. At that time, some villagers told her about a local plant that the natives of Sudan in Africa had called Shagarat al rauwãq: "The Purifier Tree."

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Every part of the plant is edible and drought-resistant, making it a reliable source of calories, its leaves rich in protein, vitamins and minerals, of which sufficient levels are critical in areas with limited food, this plant, Moringa, could do wonders.

Within days of adding Moringa to her diet, Curtis says she feels her lethargy and she is fascinated by it Factory's Potential to Help People: Curtis returned to the US in 2011 and launched an Indiegogo campaign with three business partners to crowdfund a company called Kuli Kuli.

Oringa snack bar products, they and their co-founders announced their possible uses with lists such as "Ten Reasons to Eat Moringa Every Day." These included the prevention and treatment of diabetes Use of cardiovascular health and the treatment of asthma symptoms. (In their honor, they also offered the usual superfood equivocations: having the "potential" to treat, "was recognized as a powerful tool," etc.).

Curtis was fortunate to start Kuli Kuli at a time of Dagmar's explosive growth in superfood and complementary business. In the last five years, the number of vitamin and supplement companies has increased by 3.4 percent – not a small number, considering that the US market has brought in $ 31 billion in 2018, as a research firm IBIS World reports. An aging baby boomer generation that is determined to maintain good health can explain why.

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Even the word superfood is more common: Alone In 2015, the number of new foods and drinks referred to as superfoods, superfruits or superergrains increased 36 percent worldwide and in real American countries. In this style, the US introduced "super" product launches.

The Origin and Promises of Moringa put them on the same shelves as the acai berries from Central and South America, the goji berries from China, and maca from Peru. [19659002] "Superfood means something exotic," says Paul Zullo, managing director of Silver Creative Branded company that often works with food, drinks and food, it's probably something from Egypt or South America, grown somewhere unusual. They do not get superfoods from Kansas. "

They all use the same formula: an ingredient from a foreign land that helps the natives achieve miraculous health, and this may indeed be the same for you.

Step 2: Spray the magic pixie dust

It's easy to see how attractive a cleansing tree is. But no one who buys Moringa powder will probably use the plant as it led to its nickname.

That's because the people who shaped the whole Wunderbaum thing did not pulverize leaves and blasted them into smoothies. They had a more pressing concern: drinking water.

Powdered Moringa seeds, not leaves, are good for cleaning H20, but not much else, although many manufacturers use Moringa supplements as a "detoxification" option. If people did not have their own wonder drug that is manageable toxins, then Moringa would certainly be a miracle cure. But you have such an organ – your liver.

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			<span class= Getty Images [19659008] Ask Curtis about Moringa's abilities and she will research you on the company's website:" There are three main reasons why people turn to Moringa Nutrient density, plant protein and anti-inflammatory benefits. "[19659002] Kevin Klatt, Ph.D., a nutritional biochemist at Cornell, has performed a nutrient analysis of Moringa to assess its potential as a supplement for malnourished people.

Klatt reviewed the Kuli's Kuli website and her "Ten Reasons to Eat Moringa" Everyday. "He concluded that most of these reasons were highly speculative and often based on small studies in dubious quality journals. One of the larger studies was published in The Bioscan showed that Moringa oleifera can treat hypoglycemia. However, the journalistic integrity of The Bioscan was questioned in a 2014 report by Serbian researchers.

In addition, many of the alleged benefits of Moringa may also be due to less exotic and less expensive plants.

Klatt observed that the fans of Moringa point to a specific type of antioxidant (isothiocyanate) that specializes in combating disease as a reason for the love of the plant – but isothiocyanates are common compounds found in more sophisticated cruciferous vegetables Cauliflower and mustard green are found.

How did Moringa oleifera infiltrate some of the largest stores in America? Yes, by prominent advocates like Dr. Oz, but also through more subtle marketing tactics.

Take, for example, an article from the 2018 Washington Post titled "Moringa, the Next Superfood?". It seems legitimate: University of California-based scientific writer Davis cites researchers from her university who rave about how the plant can delay diabetes and feed the world.

As the watchdog HealthNewsReviews.org points out, the play is actually a paid advertorial that looks similar to a Washington Post . News article. Not only that, it was not disclosed when one of the named scientists was a paid consultant for Kuli Kuli.

Nutrition experts like Klatt have pushed back the rhetoric of superfoods. "I'm not a fan of the word superfood," says Klatt. "It causes people to buy supposedly" exotic "foods and dietary supplements, although a nutritionally sensible diet is possible by buying groceries in the grocery store."

Dieticians find that overall eating habits are the key to good health and that superfoods provide few, if any, additional benefits to an already healthy diet.

In light of this consensus on a healthy diet aimed at whole foods, superfood supplements now speak to consumers of a higher cause.

Step 3: Increase the Halo Effect

It is not enough that some superfood companies want to change their health. They also want to change the planet.

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Kuli Kuli promotes:" They nourish, nourish the world. "Goji berries of the Natierra brand (motto:" Superfoods with Soul ") ) promotes "Buy a bag, feed a child."

Alexander Chernev, Professor of Marketing at Northwestern's Kellogg School of Management, explains that you probably consider a purchase to be valuable. There are two options: For example, suppose I buy a bottle of Ethos Water, "he says, referring to the Starbucks daughter who adds 5 cents from each purchase to the Ethos Clean Water Fund.

"One reason is that I want to reward the company for its good behavior. The other reason is not to reward the company, but because I have a kind of moral satisfaction and self-gratification. I am a socially responsible person. "

With all of this, there is a touch of ancient magic: you use something with a good soul to fortify your own, such as eating deer to get faster. In the case of superfoods, the ritual of consumption takes place twice: once when the product is purchased and again when eating. "Food and medicine are particularly sensitive products because you eat them," says T. Bettina Cornwell, director of marketing at the University of Oregon.

There may also be a feedback effect between the good and the good thanks to a well-established psychological phenomenon, the halo effect.

In various contexts, researchers have shown that the overall impression of a product on a person influences the perception of specific, non-coherent properties. For example: High-priced wines taste better when the drinker knows the price.

With investigator Sean Blair, Chernev examined the impact of perceived corporate responsibility on product evaluation and found that altruism works like a high price. When consumers were told that a company was committed to charity, their experience with the company's product improved: wine tasted better, teeth looked whiter, hair looked thicker, and a scanned image looked sharper.

The problem, however, is that this is new The creation of superfoods like the first one is associated with shaky scientific claims.

Cornwell emphasized that consumers are self-interested, which means that they may pay a premium for a morally good product if they think they will benefit.

In the case of Moringa, the nutritious benefits are clear, but only to people in areas that are struggling with malnutrition. When it comes to your average guy shopping at Whole Foods, science does not scream "miracles."

After interviewing Lisa Curtis, I became convinced that the mission at Kuli Kuli is sincere. Yes, the products are overpriced for their nutritional value, but there is no reason to doubt the company's claim that the company raised $ 1.2 million to more than 1,655 Moringa farmers in Africa. These measures encourage consumers to think globally about sustainability.

At the same time, you should recognize the appeal of superfoods as what it is and always has been: the promise of a simple solution to deep anxiety. In truth, there is no powder that can heal your suffering, nutritionally or otherwise. You can not afford to be a good person no matter how serious the mission of the companies you go shopping for.

So applaud the new superfoods as they point to a change in our value – a focus on helping the world in addition to ourselves. But remember, achieving these values, such as living a healthy life, requires much more than just a little powder in your smoothies.
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