Jun 28, 2011

Targeted Marketing in Real Life

By James WoodGoogle has made its fortune by selling targeted ads. Most people know Google as the search engine company, but they make no money by offering searches. Rather it’s the ads that appear alongside search results that generate income for Google. It’s a brilliant system that takes advantage of the new world of Internet technology.Prior to the Internet, advertising was focused on getting eyes. The more people who watched a TV show or subscribed to a magazine, the more eyes would see the advertisements and the more valuable the ads are. It’s a game of percentages. Assume that most of the people seeing the ads aren’t interested. Adjust for the More…