Stephen Colbert's New Lifestyle Brand Perfectly Mocks Celebrity Worship

It's the most one-of-a-kind garbage you can buy.

In today's world, it's not enough to be famous. You also have to be something you can sell. Or as Colbert puts it, "You might think you're a person, but you're really a brand." Gwyneth Paltrow has Goop, Blake Lively has Preserve, and now Stephen Colbert has Covetton House. Sprawled on an elegant couch in an idyllic country enclave, Colbert lists some of the fine-seeming but actually crappy and useless items you can obtain from his hand-selected collection. The tagline of this curated empire is simply: "Want."

Would you like a trademark suede coaster you can't use for $175?  How about an oak tie stand carved out of locally-sourced hat stands? Want a bison wallet that's actually handcrafted by bison? How about a bedbug-infested couch that was thrown out onto an "artisanal" street in Brooklyn? 

It's a pretty perfect skewering of how our relationship to celebrities is scamming us. And it's the classic Colbert we remember from Colbert Report.

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