Learn How to Focus and Identify Your Target Market

Your value proposition must be relevant to your target market. This means your target market must be identified and clearly defined. In my experience, it’s not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business.


Why Target Market Is Important in Branding

Regardless of your brand mission, identifying and gaining the devotion of your target audience is the necessary means to reaching your brand objectives. You will find that knowing your target market inside and out you’ll have the information that you need to achieve your brand marketing goals. You can do this by conducting a market analysis.


If you get one thing, get this – the power of your brand relies on your ability to focus and craft a marketing message that will convert prospects into customers. That is why defining your target market will help to strengthen your brand’s overall effectiveness.

There are two steps in lesson four of the Developing Your Brand’s Strategy course. The first is to conduct an informal market analysis of your target market which I mentioned above and the second is to write a target audience definition for your company. The instructions below will walk you through the process of completing both of these steps.

Conducting Informal Market Analysis


  1. Who is your target audience?
  2. Where is your target audience located?
  3. What do they think about your current brand?
  6. Who else is competing for their loyalty and devotion?
  7. Are you targeting business or consumer sectors?

Write Your Target Market Description


  • What is the age of your demographic? Is it a child, teenager, adult. You don’t want to market a product to a child that is most suitable for an adult.
  • What is the gender of your audience? Is it male or female? You can’t very well sell female products to males.
  • Is this something that they’re willing to save money for or that they have to purchase at this specific time?
  • Which, if any, special features are most appealing?
  • Is this an impulse buy or something they’re saving for?




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