Table 1: Example of analysis and sorting of content into subcategories that formed a category.

Meaning unit Condensed content Coding Subcategory Category
They choose to go to pharmacists first, because the symptoms is...
don't seems all worst. They choose to go to a pharmacy instead of going to a hospital.
Pharmacists first, symptoms doesn't seems worst. Pharmacy instead hospital. Self-medication To manage self-medication without the support of a health professional Uncertainty regarding antibiotic use