Laura Roeder is the founder of Edgar, a social media scheduling app. At 22 years old, she quit her first and last job as a designer at an ad agency to start her own business. She quickly grew a tiny but thriving one-woman design firm. On a quest for scale, Laura ventured into training and information marketing and then into software as a service.

Laura and Tara Gentile talked about the evolution of her business, the value of a great team, and how she intentionally avoided millions in venture capital to build her software business.