Why Twitter is like Times Now

One reason I stopped watching news television about a decade back is because of its evolution into a “one issue channel”. On each day, a channel basically picks a “topic of the day”, and most discussion on that day is regarding that particular topic.

In that sense, these “news channels” hardly provide news (unless you bother to follow the tickers at the bottom) – they only provide more and more discussion about the topic du jour (ok I’m feeling all pseud about using French on my blog!). If you’re interested in that topic, and willing to consume endless content about it, great for you. If not, you better look for your news elsewhere (like the <whatever> o’clock news on the government-owned channel which at least makes a pretence of covering all relevant stuff).

One thing that made Twitter attractive soon after I joined it in 2008 was the diversity of discussions. Maybe it was the nature of the early users, but the people I followed provoked thought and provided content on a wide array of topics, at least some of which I would find interesting. And that made spending time on twitter worthwhile.

It’s still true on a lot of days nowadays, but I find that Twitter is increasingly becoming like a modern news channel such as Times Now. When there are certain events, especially of a political nature, it effectively becomes a one-topic channel, with most of the timeline getting filled with news and opinion about the event. And if it is either an event you don’t care about, or if you’ve moved on from the event, Twitter effectively becomes unusable on such days.

In fact, a few of my twitter breaks in the last 2-3 years have followed such periods when Twitter has turned into a “one issue channel”. And on each of these occasions, when I’ve joined back, I’ve responded by unfollowing many of these “one-issue tweeters” (like this guy who I don’t follow any more because he has a compulsive need to livetweet any game that Arsenal is playing).

That Twitter becomes a one-topic channel occasionally is not surprising. Basically it goes like this – there are people who are deeply passionate or involved in the topic, and they show their passion by putting out lots of tweets on the topic. And when the topic is a current event, it means that several people on your timeline might feel passionately about it.

People not interested in the topic will continue to tweet at their “usual rate”, but that gets effectively drowned out in the din of the passionate tweeters. And when you look at your linear timeline, you only see the passion, and not the diverse content that you use Twitter for.

Some people might suggest a curated algorithmic feed (rather than a linear feed) as a solution for this – where a smart algorithm learns that you’re not interested in the topic people are so passionate about and shows you less of that stuff. I have a simpler solution.

Basically the reason I’m loathe to unfollow these passionate tweeters is that outside of their temporary passions, they are terrific people and tweet about interesting stuff (else I wouldn’t follow them in the first place). The cost of this, however, is that I have to endure their passions, which I frequently have no interest in.

The simple solution is that you should be able to “temporarily unfollow” people (Twitter itself doesn’t need to allow this option – a third party client that you use can offer this at a higher layer). This is like WhatsApp where you can mute groups for just a day, or a week. So you can unfollow these passionate people for a day, by which time their passion will subside, and you can see their interesting selves tomorrow!

Of course it’s possible to manually implement this, but I know that if I unfollow them today I might forget to follow them back tomorrow. And there are countless examples of people in that category – who I unfollowed when they were passionate and have thus missed out on their awesomeness.


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