Our mission: support sustainable oceans and recreational fisheries through fishing hook reforms

Our Aims

  1. Protect and enhance fisheries as eco-systems where fish populations (and wider flora and fauna) can thrive for today's and future generations.
  2. Promote good practice to maximise successful catch and release, including those fishing to eat (e.g. live release of juvenile fish.)

Our Activities

Via collaborative partnerships promote: 

  1. Recreational angling: single point (circle) hooks to support successful catch and release.
  2. Commercial sea fisheries: certified non-offset circle hooks in long-line fisheries to maximise successful by-catch live-release.
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