Publishing is the act of making a change "live" on the EnGage Network. Publishing applies the changes to the Site, Player, or Content within EnGage. 

In the case of sites and players an element (also known as an entity) within EnGage must first be Assigned to either a Site or Player. Once assigned, publishing make the assignment "live" overwriting the previous assignment. Publishing for sites and players can also be scheduled to occur at a later date/time.

In the case of content, publishing makes the content available for use within the EnGage (can be added to programs, playlists, or campaigns) and downloadable by the EnGage Player. If a content file is overwritten with a file of the same name, the newly uploaded file won't get downloaded by a player or updated in EnGage until it is published.