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Atlantic Politics

How The Apprentice Manufactured Trump

Mar 27, 2017 | 30 videos
Video by The Atlantic

The first season of The Apprentice re-introduced Donald Trump to the world as an incredibly successful and intelligent businessman—it was a hit show in 2004 and boosted the Trump brand. The show was a major opportunity for producers to create his persona and sell his image to America. How did they pull this off? And what does it mean for Donald Trump to be a reality TV president?


Authors: Alice Roth, Erica Moriarty, Tynesha Foreman

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