Let’s face it. These days, farming is as much a mental game as a physical endeavor. Working smarter, not harder, is the key to success in both work and life.

Before you get to the endless toil aspect of nearly any agricultural operation, let’s put some thought into a strategy to make sure you and your farm clients are not wasting one drop of sweat equity.

How do we make this happen? We provide services, software and hands-on strategy for the retail agriculture industry–sell the inputs, and buy the output. The goal is to optimize sales processes en route to becoming more efficient and increasing profits.

How do we make this happen? We’ve assembled a team of innovative experts to help you make the right decisions for your specific operation and we’re regularly adding talent to that team. A proper technological underpinning can make all the difference when it comes to making sure farmers sell their product at the right time and at the best price.

In order to do that, we’ve assembled an all-star team well versed in Chicago’s booming tech scene and we’re offering access to that community here in Chicago to clients in agricultural regions across the central United States. We work to create an improved agricultural marketplace and provide differentiated services.

The timing is right! Previously, many retail ag companies depended on large, corporate organizations, but there is a lack of communications between these two groups when it comes to improving field operations. Due to that stunted flow of important knowledge, there’s historically been a lack of technical resources on the part of those who need it the most–retail ag companies.

With the advent of cloud-based data storage, we can act as a go-between: we work with tech innovators to supply solutions to the businesses closest to the farmer. We build connections between where business stops and where the farming is actually getting done. These days, sales and logistics groups are making better and smarter decisions daily based on the work and easy-to-use data with which we provide them.