Search engine optimization (SEO) is the process of getting traffic from the “natural” or “organic” search results on search engines.

You may have the best website in the world, but how useful it would be if people cannot see it ! Creating a great website is only the first step to reach a global audience, once you have your website you need to ensure that it receives a high search ranking in major search engines such as Google, Yahoo or Bing.

SEO is the art and science of driving targeted website traffic to your website from search engines. The primary thing is to find the exact keywords of the contents of your website which have to be relevant to what people are searching for so they have a better chance of finding those contents among the results. Depending on the success, marketers can go for a larger campaign through the free and paid channels at their disposal. 





Multia2z has an experienced and talented team of passionate consultants who has developed expertise in search engine marketing for all kinds of websites, notably individual and small businesses in France and India.

Our team enjoys adapting strategies to offer each client the best solutions to increase its visibility et activities online and has a clear picture of how each digital marketing campaign supports their overarching goals. .

Digital marketing is dependent on technology which is ever-evolving and fast-changing. Therefore, the same features should be expected from digital marketing developments and strategies. 


The SMO (Social Media Optimization)  is a complementary feature to SEO. It relies on streaming content across virtual networks to improve the popularity of a website and its positioning in search engine results pages. The principal objective is to engage new visitors on  social networks, like Facebook, Youtube, Twitter, Instagram etc. It is popularly used by small business outlets and communities to generate publicity to increase the awareness of a product, service, brand, event and social cause. 

SEM (Search engine marketing) involves the promotion of websites by increasing their visibility primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages. It is an expert’s job of using the advertising opportunities offered by search engines, and developing online marketing strategies for businesses, organizations, and individuals.

PPC (pay-per-click) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to the site, rather than earning those visits organically. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Google Ads is particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click.