Extending financial services in emerging markets often faces a complex web of hurdles. Questions of trust and financial literacy are often significant factors. In the Middle East and Africa, overcoming challenges associated with underdeveloped rural infrastructure makes adoption particularly tricky. Innovative and adaptive use of technology and offerings, however, provides a promising path forward for reducing the number of unbanked and underserved consumers in the region.


Product coverage: Consumer Lending, Financial Cards and Payments.


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