What are your business goals for 2019? If your answer is anything along the lines of wanting to convert more sales or boost the bottom line, it’s time to start considering how you can do things differently. You can’t expect the same repeated actions to return a different result. Instead, let’s have a look at introducing something new in the mix to allow your marketing and sales efforts to work harder in 2019.

Think of marketing like a gear. A successful strategy only works when all the cogs are operating in unison. If some of the pieces are missing or you don’t have the right framework to back it up, then the whole thing loses its ability to function optimally.