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Filtering by Tag: products

Tessa's Take: Ella's Kitchen and Emotion

Tessa Stuart



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Pointless Packaging, Pointless Products: Tessa's Take

Tessa Stuart

There is an awful lot of pointless packaging around. By which I mean what I call the "stylised leaves" kind of pack design. The kind that looks blandly "nice", like stuff you've seen a lot of times before. It doesn't offend. But nor does it catch your eye. It's well behaved. The client and the designer probably went through long agonised discussions over it, to create something broadly similar to lots of other packaging. It doesn't say anything much.  

There are some pointless products out there in pointless packaging.

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Tessa's Take: Why You Should Pay For Packaging

Tessa Stuart

I've been in the aisles a lot recently interviewing consumers about packaging - what catches their eyes, what suggests natural and what doesn't, what's new, what's old. Women notice the nuances of packaging: the shape of the bottle, the shine of the cardboard on the cardboard sleeve, the colours, the font, all the pack messaging .... nothing misses their beady gaze.  

So, how can you do it well? Here's a new example to learn from.

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