Christina Cagle Design

Washington Market Tavern

Type: agency work  

Client: Washington Market Tavern - upscale hotspot located in NYC's Tribeca Neighborhood. 

Industry: restaurant

Role: design/creative direction

Story: Another task I was responsible for as a young designer fresh out of design school, was the development and creation of the Washington Market Tavern identity. It was important the restaurant provided an upscale atmosphere, but also be a relaxing escape that would appeal to the businessman fresh from a hard day's work on Wall Street. The design and brand imagery needed to reflect a sense of mystery and spontaneity that was an everyday experience at the actual Washington Market, one of NYC's largest thriving markets in the 19th century.

brand development
art direction
logo design
sinage design  
merchandise design