American Management Association

How to Write a Darn Good E-mail

Available dates


About the course

Ensuring That What You Write Is What You Mean

Email demands clear and efficient writing, but “oops” is an all-too-common occurrence.

We’ve all seen how easily misunderstandings in email messages can compromise clear communication.

Attend this helpful webinar to get a fast-paced, hands-on lesson to strengthen your ewriting skills. Through examples and exercises, you will learn how to target your audience, get to the point, and develop and maintain a professional email style.

What you will cover

Because so many of your communications are via email, this is a great chance for you to spend a short time learning how to do it better.

How You Will Benefit

Write clear, concise email that gets readers' attention and results Convey a professional image through the emails you send Identify tone problems before pressing “send” Gain email pointers to help you project communication savvy

What Will Be Covered

  • Understanding challenges of email communication
  • Getting started quickly: Idea lists, the three As (aim, audience, area)
  • Getting to the point: Strong subject lines, openings, and closings
  • Structuring your message clearly
  • Helpful guidelines for structuring your message
  • Maintaining a professional tone by recognizing what is and is not appropriate for ecommunications
  • Polishing your email for a professional style for yourself and your organization

How AMA Webinars Work


BONUS: Paid registrants will also get a single-user license to access a recorded archive of the program for a full year so that you can watch the program again and again to boost your skill set.


Who should attend

Senior executives, managers, administrative and clerical staff, sales people, and customer service reps who correspond regularly with clients and colleagues by email and would like to improve their professional email writing style.

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