The Gay Boot

Credits: I partnered with Lewis on this project. He did the visuals, I did the copy.



Your sexuality isn't what makes you a professional athlete - it's your performance. So only your performance should matter. To demonstrate this, Nike will release a 'Gay' football boot.

We'll begin with Nike announcing that a ‘Gay Boot’ is ‘Coming Out Soon.’ A teaser campaign will invite the public to guess what it looks like.

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