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Overchoice problem

by Jadrian

Jackson's grandfather dies and leaves him a very large inheritance, $250 million to be exact. Jackson feels like this is a burden for personal reasons, but Maggie chimes in that it is a burden because it's hard to know how to spend that much money. She goes through all the things he could do with it and how having that many options can be tiring. This is a classic example of the overchoice problem where consumers can become overwhelmed with options. There is small note in Maggie's speech where she says that Jackson could buy a vineyard and never work again, which would be reflective of a pure income effect.

Grey's Anatomy: Overchoice Problem

Jackson gets an inheritance from his grandfather and considers it a burden

from Grey's Anatomy (2017)
Creator: Shonda Rhimes
Distributor: Hulu
Posted by Jadrian