The times they are a-changin’

The Emmy awards were on ABC TV last night. There we tons of awards given out for the best for this year in Television Link.   I think it is great to acknowledge the hard work of the creative minds that have gone into these programs.  More awards were presented to those programs with air on the cable networks, but there was something missing.

The Internet “Television,” new media, etc. were not invited to the party.  Tina Fey of 30 Rock said her show “can be viewed on, Hulu, iTunes, United Airlines and occasionally on actual television.”  She jests, but underneath the humor, a truth is emerging.  Joss Whedon, the ingenious writer and creative mind behind the Internet hit, Dr. Horrible’s Sing-Along Blog, said in an interview by Daisy Whitney, “it did teach me that there is this no man’s land between the YouTube videos and a TV series and independent movies that is not bound by restrictions of budget or length of structure or genre. It is just bound by if you have the material to make it. And you can put it out there, and if more people start doing that, it will become more common, the way YouTube has become a daily exercise for people to troll through and look through. This is one foot on the moon, but soon we will have a colony of moonpeople and then there will be a colony of doctors on the moon, too.” Link

What does this mean for the Emmys?  Will they be inclusive or will web content creators be grouped together with the other Webby Awards?  Who knows, but we can lean forward and see.

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When is a win not really a win?

The New York Times says the Fox network dominated the ratings on Tuesday evening, even though the ratings are lower than last year.  4 million less people tuned in to their show House this year from last.  Is this and overall market trend, or to people just have too many things to watch on the divo (digital video organizer)?  If only  14.4 million are watching the season premiere, what does that mean for the rest of the season?  I know this 2% of the American population is fairly significant in terms of a captive audience for advertisers, but at what point will they stop and either A, ask for a bigger slice, or B, ask for a discount?  NY Times


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