What is WordLab? 

We are a state-accredited apprenticeship program that aims to groom young professionals while providing results-driven communications and public relations services to small businesses and nonprofits in Maine and northern New England. Our organization has been operating since its soft launch in February 2019.

What is Public Relations? 

According to the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

What makes WordLab different?

Our new apprentice model is the first-of-its-kind, both in Maine and in the country. While common in other trades, apprenticeships in public relations are unusual. We offer unique on-the-job training for apprentices as well as public relations services that small businesses and nonprofits with limited budgets can afford.

What is an apprenticeship?

An apprenticeship is a paid period (typically between 12-36 months) in which an individual works for an organization to gain experience that results in a certification or licensure in their desired work field. WordLab is certified by the Department of Labor’s Maine Apprenticeship Program (MAP), a division of the U.S. Department of Labor. 

How did WordLab begin?

WordLab was founded by Linda Varrell, who is also president and CEO of Broadreach Public Relations. Linda opened Broadreach in 2006 to help businesses and organizations raise their profiles through strategic communication and media relations. Since then, Broadreach has consistently employed interns and apprentices, giving Linda the idea and incentive to expand the company’s development program for young professionals into its own entity. WordLab has already begun successfully working with several clients.

What is WordLab’s relationship with Broadreach Communications? 

Although under the same ownership, WordLab and Broadreach are distinct entities. Each company functions separately and has its own client base. Occasionally, work might be subcontracted out between the two companies with client approval. For example, crisis communications for a WordLab client might be subcontracted to Broadreach.

What areas does WordLab service? 

We currently focus on serving small businesses and nonprofits in Maine and northern New England. However, our eventual goal is to serve a national market.

How do you apply to be an apprentice? What are the minimum qualifications?

To qualify for an apprenticeship, applicants must hold an associate degree in public relations, marketing, advertising, communications or a related field; or the equivalent of related business education and experience.