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The Ikigai concept of life fulfillment

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The Ikigai concept of life fulfillment


  • What do you love?
  • What are you good at?
  • What does the world need from you?
  • What can you get paid for?

“Essentially, ikigai is the reason why you get up in the morning.” Yukari Mitsuhashi

Okinawa, a remote island to the south west of Japan, has an unusually large population of centenarians and is often referred to in reference to ikigai. According to experts on Blue Zones (those areas of the world where people live longest), the concept of ikigai pervades the life of these islanders. Combined with a particular diet and support network of friends, ikigai is helping people live longer on Okinawa as it gives them true purpose. But just knowing what your ikigai is not enough – all of these people put their purpose into action.

“Ikigai is about feeling your work makes a difference in people’s lives.” Professor Adam Grant, Wharton Business School

From a careers perspective, Ikigai is about feeling your work makes a difference in people’s lives. How people find meaning in their work is a topic of much interest to management experts. Wharton Business School has found that what motivates employees is “doing work that affects the well-being of others” and to “see or meet the people affected by their work.”

In one experiment, fundraisers at the University of Michigan who spent time with a recipient of the scholarship they were trying to raise money for brought in 171% more money when compared with those who were merely working the phone. The simple act of meeting a student beneficiary provided meaning to the fundraisers and boosted their performance. This applies to life in general. Instead of trying to tackle world hunger, you can start small by helping someone around you, like a local volunteering group.

Source: World Economic Forum




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