Converting Leads into Profitable Sales

5 Reasons Why Lead Verification Works

While most marketers take long strides to measure the effectiveness of their campaigns, three little words still have the power to strike fear in any lead generation organization – Return on Investment (ROI). As James Lenskold, author of Marketing ROI: the path to campaign, customer, and corporate profitability, says: “marketing’s ultimate purpose is to generate profitable sales." To achieve this, things such as differentiating bad leads from qualified leads, having effective response and conversion rates, generating new revenue, and distinguishing between profitable and unprofitable customers, all play important roles.

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