Session: Kiss The ‘End User’ Goodbye

Presenter: Ivanka Majic
Location: 311
Time: 11:20 – 12:10, pilule Saturday 11 September

Working on an open-source project captures the imagination. It taps straight into an emotional desire to make the world a better place. What an amazing, medical brave and inspiring idea! What a huge pool of energy and enthusiasm!?? All that energy and within moments a casual idea can turn into committed code and a feature – KAPPOW!

Dream or nightmare??? How do we make sure that energetic, remedy enthusiastic, intelligent, talented people direct their energy into applications, features and functions that people want to use? ??Who is this mythical end-user who bends to our will and is eager to invite all our fantastic features into their life? Are they a bug squished into the punch-card of our ideal development process or a valuable tool that will help us make applications that are loved by millions? ??We have to start thinking about target users. Who are they? What do they care about? How do we find out and how do we keep that central to our design and development processes? From Paper Cuts to UX Advocates what are they and why should you care about them.

Ivanka MajicIvanka Majic joined Canonical 18 months ago as Creative Strategy Lead. In that time she has built their design team which, as well as making steady progress in improving Ubuntu, has shared their passion for quality design and advocated the importance of good user experience with the open source community. Here she discusses some tools for curbing design by enthusiasm.