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Less clear, however, was the pleasurability of the corresponding rasas, a topic that gained importance especially after Anandavardhana tied the appreciation of poetry to the appreciation of rasa.
beauty and the pleasurability of the fig are implicit in its ripeness,
Now, he explains how attributes such as attractiveness, fun and pleasurability apply to juicers and cars just as much they do to people's mates.
Campbell has persuasively argued that the pleasurability of modern consumption is in the manipulation and regulation of the psychological, emotional desire and meaning inherent in dreaming or thinking about novel goods, rather than their actual consumption--'wanting rather than having is the main focus of pleasure-seeking' (Campbell, 1987: 86).
However, pleasurability cannot be used as a criterion of aesthetic merit because it is not accessible to critical analysis; there are no tools to measure it.
In light of critical emphasis on genius and originality, the qualities ascribed to Haydn's music--geniality, pleasurability, and "childlike immediacy" (p.
21) The "jouissance" of which Abbandonato speaks, sheer joy in the pleasurability of persons and things, is what makes life worth living - and is, Walker is convinced, the birthright of all.