The business of outcomes.

Signal is a full-service advocacy and communications agency that operates alongside the most influential organizations in the world. Formerly known as McBee Strategic, their ownership had changed hands, and they needed a new name, message and identity to reflect the type of organization they had become. We created a brand experience that was big, bold and unapologetic—a strong depiction of an organization determined to shape the future.

Core Services: Research | Naming | Brand Identity | Messaging | Design