Basic Guide to Online Reputation Management (ORM)

Basic Guide to Online Reputation Management (ORM)

Online Reputation Management (ORM)

When I was 18, I read an interview of famous Investment Banker, Warren Buffet. He was talking about his life’s experiences where he said “It takes 20 years to build a reputation and five minutes to ruin it”, which is actually true as it takes years of hard work to gain the trust of your customers and it can be demolished by an entirely fake viral news in no time.

In order to keep the trust of your customers, so that they can make a buying decision in your favor without any second thoughts, any business requires a good online reputation. Whether you’re a software giant or a FMCG monopoly, you need to have the trust of your customers. Which is where the role of Online Reputation Management comes in.

What is ORM and how can I benefit from it?

Online Reputation Management (ORM) refers to the taking control of your reputation over the internet to ensure that people find correct and reliable information when they look for you on the internet. If done right, ORM packs a lot of benefits as it creates a balance and counters misleading trends while allowing you to put your best foot forward.

ORM is all about establishing yourself as a reliable and dependable resource for the particular product or business you are committed to. If a potential or current client during a search of your brand or product sees something negative as a top result, then you might be taking a huge risk of losing that opportunity. Moreover, that person might influence others which can be even harmful. Which is why it is of huge importance that your business has a good online reputation.

It can benefit you from a lot many point of views, some can be:

  • It can boost your sale by setting a good perception of the potential buyer, as according to a survey, 73% of customers say positive customer reviews make them trust a business more.
  • It can build a sense of trust in the existing customer base, as according to the same survey, 79% of customers trust online reviews as personal recommendations.
  • It ensures that you can flaunt your best side in front of potential customers, investors, etc.
  • It can also massively help in talent acquisition, as a reputed company might have a higher priority for skilled individuals when it comes to applying for a job.

How does ORM Work?

Confused about the functionality of ORM, Don’t worry. We have curated a 7-tip strategy for you to successfully tackle all your ORM worries.

  1. Create a presence on any social/web platforms: This makes sure that you are visible everywhere you are looked for so that you do not lose any opportunity.
  2. Put in efforts on your Social Media platforms: You must be active on your social media platforms to curate a community to stand by your side.
  3. Protect your individuals: Individuals associated with the company can be an easy prey for the defamers, as each individual might share different opinions of their own. Create collaterals with the individuals and keep them safe.
  4. Work on your blogs: If not the increased rank and traffic advantage from the SEO point of view, it makes sure you get the home court advantage of responding to any assertions made about your companies, if necessary.
  5. Apologize: In case your company gets into a mess or fails in any sense, make sure you apologize, and never repeat it again.
  6. Stay away from Online Arguments: Even if in case you have the upper hand, technically. You might lose some of your following because of the petty, harsh or unprofessional behaviour that it might reflect.
  7. Listen to your community: Making sure that you listen to your community and letting them know is one of the biggest advantages you can gain over your competitors as this ensures the loyalty of the existing user base and appeals the potential clients. It may also just provide you with what your Target Group wants.

Benefits from Online Brand Reputation Management is a never-ending feast. It will definitely help you in one way or the other. Now, if you have come so far, you know very well that losing the track of your reputation management can land you in big trouble. There is no greater value than a positive reputation as it opens new doors of opportunity.

About our recent Success in the field of Online Brand Reputation Management

Brand Visage communications is one of the best reputation management company in Delhi amongst other ORM companies in Delhi, and with its increasing experience and capability to serve across PAN India, It has also been one of the most swiftly growing pioneer of online reputation management India.