Pay with a Tweet: A New Buzz Creating Concept

What a great idea!  “Pay with a Tweet” is the first “social” payment system where the WOM is considered more valuable than money. The idea is simple: if the user wants to download the product, all he/she has to do is “tweet” about it. When the user tweets about it, he/she tells all his followers about it.

Sounds good, we all want to create buzz. But who is it for, what to “sell for a Tweet” and what benefits it brings?

Few examples taken from the official website:

DJ’s: Latest mix to promote the next show or just to bring more people to the website.

Other Music Artists: New single or music video to promote a new album or tour.

Journalists and Publishers: Leading article to promote your magazine, newspaper or charged online service.

Authors: Teaser version of the next book to boost your sales.

Consumer Brands: Latest commercial to make it go viral.

Creatives: Access to the portfolio to increase your degree of popularity (and possible job offers)

Business Professionals and Scientists: Master thesis, study, paper or presentation to increase your popularity and create a reputation of a specialist in a special field/industry.

Service Provider: Basic version of the service to bring more people to the company website where they can learn about the benefits of the charged premium service.

Film Directors and Entertainment Companies: Trailer for the upcoming movie to maximize the viral momentum of the marketing campaign.

I am waiting with interest how this concept gets going and if the companies/people have to pay for it (not yet visible at the website). It is a great idea, but I wonder if it will work in real-life…when there is Youtube, DailyNews, eMule and other platforms where you can watch and download things for free, the question is: are the users going to pay for the content/product even if it is only a “tweet”? Would someone tweet and endorse a product before actually using it?

Pauliina Jamsa


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