Sunday, November 10, 2013

Lamborghini CEO Stephan Winkelmann: Rolex Daytona...

50th Anniversary Celebration

60 Minutes Retrospective

Scott Pelly from 60 Minutes just published this great retrospective on Lamborghini's 50th Celebration. In the story we see Scott Pelly rocking' the recently launch Aventador model, and if you look closely, you will notice Scott is sporing his trademark Rolex Daytona.

Lamborghini CEO
Rolex Coolness: Stephan Winkelmann
Patrizzi Dial Stainless Steel Daytona

Update: Tricia, who is a reader of Jake's Rolex World posted a question in the comments section and she asked "What is a Patrizzi dial?" If I understand it correctly, Osvaldo Patrizzi began his career in Milano, Italia and went on to become the founder of the Antiquorum Auction House. Osvaldo Patrizzi is recognized as the first person to recognize watches as real objects of art, and was responsible for creating the fine watch auction marketplace.

The term "Patrizzi Dial" was originally coined because Osvaldo Patrizzi was the first person to recognize that some vintage Rolex watches had dials where certain parts of them developed a brown patina over time that gave them a beautifully aged character.

It turns out that there was a black dialed stainless Rolex Daytona model (Zenith Movement: Reference 16520: Black Mark IV dial) whose rings that surround the 3 sub-dials had turned a beautiful shade of light brown, because of the material Rolex used.

Osvaldo Patrizzi was a collector of rare Rolex models and in 2006 he put up his collection for sale which included one of these rare Daytona watches. Osvaldo Patrizzi's Daytona sold for twice as much money, and people started referring to them as Patrizzi Dial Daytona models.

So if you look closely at Lamborghini CEO, Stephan Winkelmann's Rolex Daytona, you notice it has the brown colored sub-dials, commonly referred to as a Patrizzi Dial. Rolex watches that have dials that develop beautiful patinas are sought after by collectors and typically sell for a premium.

Vintage Rolex watches that have discolored dials that have developed a beautiful patina are typically referred to as "Tropical" dials and if the dial is original, they typically sell for a huge premium. Here is an example of a beautiful tropical dial Rolex.