The number of times that users clicked on a creative during the specified date range. A click is recorded even if the user does not actually reach the landing page. For example, if a user clicks on an ad, then closes the browser before the landing page loads, a click is still recorded.

For TrueView ads, this is the number of clicks on a call to action that leads to a destination URL. These are clicks that lead outside of the video.

Accredited by the Media Rating Council.  Learn more
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