Marketing Campaign

Bajaj Finserv completes #StrikeOutChampionship campaign

Anupama Vijay from Kolkata is declared as the winner of the challenge

Bajaj Finserv, one of India’s leading financial services group, had launched the #StrikeOutChampionship campaign last month. According to the company, the month long digital campaign has been successfully completed and has responsibly spread awareness to more than 19 million Indians.

The #StrikeOutChampionship campaign resulted in widespread participation through multiple social media platforms and urged people to deliberate on some serious concerns like hunger, poverty, malnutrition etc. affecting the children of India and generate maximum awareness around it.

The three-phased campaign comprised of three engaging and educative challenges that aided awareness on some of the severe healthcare issues affecting children in India. Actor Neha Dhupia flagged off the first two challenges. All three challenges were further encouraged by some of the leading social media influencers of the country.

All the participants were required to tag @Bajaj_Finserv and use the hashtag #StrikeOutChampionship on all their social media profiles for all their posts spanned across the three challenges. They earned points through various activities related to taking the challenges and sharing it with their networks thus accelerating and amplifying the awareness of the overall cause. Participants with maximum number of points from all three challenges were declared as the champions of the #StrikeOutChampionship.

Anupama Vijay from Kolkata is declared as the winner of the challenge.

The CSR inclined digital campaign, #StrikeOutChampionship observed Bajaj Finserv’s partnership with multiple NGOs in India to eradicate hunger, poverty, malnutrition, preventable diseases and other healthcare issues that impact children.

Some of the NGO partners were Smile Train India, Umang Foundation, Ummeed Child Development center, Sangath, Cuddles Foundation, Hrudaya Foundation working towards the welfare of child’s health and nutrition.

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