Five Reasons Your Online Business is Failing at Social Media

Mudit Kumar |

27th November 2017

Having an effective social media strategy is one of the determiners to the success of your online business.  The debate whether your brand should use social media marketing services has been long over. Everyone knows that social media has become an important medium to communicate your brand's message to the masses. In spite of that, there are numerous social media fails where businesses couldn't leverage oodles of benefits of using social media marketing. Thus, they must understand that merely having social media accounts and having a social media expert running them may not work out in their favor.

social media failsThus, we have compiled fight reasons why there are social media fails and why your online business is failing at social media.
1) Your social media manager is not competent
You can find many self-proclaimed social media experts, social media agencies, social media ninjas, social media professionals and consultants out there. While some them may be doing a great job, many aren't. You can find many social media managers for brand big and small that are in a lead strategist position and doing it completely wrong.
2) Using Social Media as a sales tool
The reason many businesses fall into the category of social media fails because they are using social media as their primary sales tools. For instance, you meet someone at a casual gathering, a friend with whom you have tons of common interest. You thought that she or he would be a perfect prospect for your product. Would you call them up for the first time and pitch on the services you offer right of the gate? This wouldn't be effective and tactical. Same is the case with social media. It's a place to build your online community, not a marketplace. It is much better if used for communication than sales.
3) Have wrong understanding of Social Media channels
You wouldn't want to go to China and start yelling at a local coffee shop for a coffee in English, would you? You wouldn't want to go to a business convention in Japan and start your presentation to a room full of Japanese speakers in English, would you? Similarly to these scenarios, social media strategies and programs have their own languages. So make sure that you understand how to use each social media channel properly. Twitter is for snip-its information. And the tweets are best executed when they're snappy, concise, and well written. Instagram is a visual social media tool, so make sure that your visuals stand above from the rest. Pinterest is great for optimizing collections of visuals.
4) Your social media manager doesn't understand your brand or business.
It's an undeniable fact that your social media manager has to have some knowledge of your business offerings. If you run a business of sports vintage memorabilia, chances are your social media may not a proper understanding of your buyer' purchase process. Similarly, if you run a fitness gym, but your social media marketing agency has a person managing your social account who doesn't exercise, chances are your brand voice may fail to show the passion for physical fitness.
5) You give value to quantity rather than quality
There are various timings and optimal numbers to post your content on social media. In addition to this, instead of focusing on posting on Facebook, Twitter, and Instagram five times a day, seven times per week, slow down and emphasize your focus on content quality. Make sure you post only quality content. You can make your content suffer if you don't understand the importance of quality and try to keep up with the post numbers.
If your social media strategies aren't working in your favor, or your business has failed to attract the audience on social media, your business is not the reason behind the failure, it can be any of the above reasons stopping your business to make a complete use of social media.