My Favorite Write-off

Greenleaf Book Group, Tree Neutral
Photographed by Misty Keasler
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Giving back--literally.

It takes a lot of trees to produce Austin, Texas-based independent publisher Greenleaf Book Group’s list of titles. So founder Clint Greenleaf’s favorite deduction is the money that goes to replace what they use. He’s started a nonprofit, Tree Neutral, that allows companies and individuals to calculate how many tons of paper they use and the corresponding number of trees cut down. Participants can then donate to an organization that plants trees. “So we’re tree-neutral, at least,” Greenleaf says. “It’s our way to give back.”