Infinite Loop / The Apple Ecosystem

Third Laptop Hunters ad: Macs don’t even have Blu-ray

The third advertisement in Microsoft's Laptop Hunters advertisements series …

Less than a week ago, we were watching Giampaolo look for a laptop under $1,500 during the second advertisement in Microsoft's Laptop Hunters marketing series. Since before that we saw Lauren looking for a laptop under $1,000, I was expecting that the third ad would be about a laptop under $2,000, and the only other thing I could see Microsoft attacking Macs for was gaming. Alas, my prediction was completely off: let me introduce you to Lisa and her son Jackson, who are apparently looking for a laptop under $1,500 that had speed, a big hard drive, and is "a good gaming computer."

Once again, Apple can't satisfy the protagonists. Lisa: "Let's go see the Macs. (to the camera man) They're kinda popular at this age. (to Jackson) Oh, these are way more money dude!" Jackson: "It's a little too small." Lisa: "They are pretty." Jackson: "Maybe we would rather go PC." I've embedded the video below, but if you want a better quality one, head over to (Silverlight required).

As you can see, Jackson and Lisa instantly recognized that the laptop they are looking at has Blu-ray, and this played a role in their decision to make the purchase. The ad ends with Jackson telling us "I'm a PC, and I'm 11." Then Lisa chimes in: "And, uh, I'm not." The family perspective was not something I anticipated, but I guess I should have seen it coming after the last study Microsoft sponsored. At first I didn't find this ad as good as the other two, but after watching it a few times, I have to say it grew on me. I'm curious to see what will come next, which is not normal for someone who avoids ads on TV like the plague. What are your thoughts on this third ad?

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