Why Lego Is Awesome: The Heartwarming Story of a Kid Who Lost a Minifig

This kid is Luka Apps, a 7-year-old kid from Great Britain. Luka got some money this Christmas, which he decided to spend in a shiny Lego Ninjago Ultra Sonic Raider set. Unfortunately, Luka lost one of his new favorite Lego minifigs on a shopping trip with his dad, which made him very sad. But instead of assuming his loss, he wrote to Lego headquarters:

My name is Luka Apps and I am seven years old.






Soon, he received a new minifig in the mail, along this letter from Lego:







And that, my friends, is just another reason that makes Lego awesome. Not so long ago, they did a similar thing for a Massachusetts kid who had saved for two years to buy the Lego Emerald Train set only to find out it was discontinued. Lego learned about the story, found the kit for him and gave it to him, just before his birthday.

Having been there and knowing some of the people who work there, I can tell you that they truly believe in what they do and, besides being a business, they must be one of the very few companies in the world that not only truly believe in "Don't Do Evil" but also in "Do good." [Adweek]

p.s. If you are curious, this is how Lego makes its minifigs. Part of our exclusive trip to Lego's factory in Billund Denmark. [Thanks Julia Alvidrez!]