Parineeti Chopra: Aditya Chopra Is No Karan Johar

By Filmfare | July 24, 2013, 6:00 am IST
Parineeti Chopra

Parineeti Chopra is on a verbal high. We try to keep pace.

Tell me more about working with ace ad filmmaker Vinil Mathews on Hasee Toh Phasee. The norm in the industry is that ad filmmakers don’t make for great filmmakers.
Raju Hirani is one of the biggest filmmakers today and he used to be an ad filmmaker. Also filmmakers today make ads. It really doesn’t matter if it’s an ad filmmaker; it depends on your mindset. Like there are some great filmmakers who make pathetic ads because they can’t deal with only three days of shoot, they’re used to a 120-day schedule. Vinil’s mindset is such that even when he makes his ads, they’re story and character based. He’s done coffee and chocolate ads that were never product heavy, they were story heavy.  He doesn’t do hair, face and skin commercials. If he had only done those sorts of ads, I wouldn’t be so confident about him. So I never thought of him as an ad filmmaker. The only thing he says is “Yaar, teen din ke baad break hona chahiye film shoots mein” He’s not used to 20 days of continuous shoot and we’re like, ‘No! That happens in ad films, abhi you have to shoot for 20 days straight.’


So much is known about Hasee Toh Phasee and so little is known about your untitled film with YRF. Are you in sync with the secretive attitude at Yash Raj Films?
I was a part of the marketing team at YRF so I’m aware how Yashji used to think and how Aditya Chopra thinks. If Chak De! India was releasing tomorrow the theatrical trailer could be out only a week before. There is a way to go about it and that’s to do with its CEO’s way of thinking. You have to understand Aditya Chopra is no Karan Johar. Karan and the guys at Phantom are way more media savvy than Adi, they are way more open with people.  I’ve never seen Adi do an interview. That’s how YRF thinks. There used to be times when they’d be making a film and no one apart from the director would know much about it. Adi is a cool guy and a good producer. He’s also realised things need to change and is slowly moving towards that.

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