In an effort to promote different sorts of jokes about its uselessness, Radio Shack is rebranding as "The Shack." Don't tell that to the guy being paid to promote the new name.

We're just out here promoting Radio Shack, or uh, The Shack, whatever you want to call it, you know. Anyhow we have to sit out in public talking to webcams all day, give us a fucking break.