[[caption-width-right:322:There are millions of women in this city, Nick. Millions.]]

->''"Sex is Everywhere."''
-->-- '''Roger Swanson'''

Roger Swanson (Campbell Scott) is a smooth-talking, Madison Avenue copy-writer, with an uncanny ability to cold-read people. When he isn't applying his skill by 'reminding consumers that they're missing something from their lives' and that 'his product is the only thing that can fill the void', he will be applying it to women in bars. Despite his ability, his cynicism and down-right insulting characterizations of the women around him are a turn-off, such that he is HoistByHisOwnPetard.

Roger's nephew, Nick (Creator/JesseEisenberg), is visiting New York scouting universities and pays his uncle a visit. While out to lunch, Nick confesses that he doesn't have a girlfriend and finds it difficult to talk to girls. Within the family, Roger is known as a ladies man, so Nick asks his uncle for help. Roger's offer "So, you need help with the ladies, Nick?" becomes the premise of the film.
!!Tropes featured include:
* AllGirlsWantBadBoys: Discussed by the main characters, wherein Roger is able to extract a confession from Andrea that for her this principle is actually true.
--> '''Roger''': "Ask any woman, ''What's the single most attractive quality a man can possess?'' And what do they invariably answer? - Sense of humor... And yet, if two lean, mean, play-by-their-own-rules... motorcycle-riding men strolled up to this booth... and beat the shit out of us two humorous guys, right, and asked you out for a ride, you would be weak at the knees."
--> '''Andrea''': "Well, actually, guys who ride cycles are pretty sexy. "
** Subverted with Roger, however; while he's unquestionably an asshole, he fails to get anywhere with her.
* AnguishedDeclarationOfLove: Prevented.
--> '''Sophie''': "Don't spoil the wonderful time we had tonight."
* BeneathTheMask: Roger deliberately presents himself as a smart, cool, cynically detached HandsomeLech. As the film progresses, he's shown to be lonely, insecure and emotionally unfulfilled. His tactics with women range from mildly unpleasant to downright creepy. Even his romantic success is [[UrbanLegendLoveLife clearly exaggerated]].
* ChangedMyMindKid: An unusual example, as [[spoiler: Roger puts Nick in 'danger' in the first place.]].
* CrazyPrepared: Nick wears a medic alert bracelet with instructions to have him cryogenically frozen in case of premature death.
--> '''Roger''': "All right. Leave it. It's spastic enough to be charming. "
* CouldntFindAPen: Roger's message for Donovan.
* EstablishingCharacterMoment: The film opens with Roger and his colleagues eating lunch together, talking about gender, sex and natural selection. Roger argues that women in modern society have no need of men, and that men's only saving grace is that women haven't figured that out yet.
* FemaleGaze: Discussed (sarcastically) by the characters.
* GretzkyHasTheBall: Played for laughs
--> '''Roger''': "Why give into a slump? Let's go down swinging."
--> '''Nick''': "Yes. Like Michael Jordan."
--> '''Roger''': "Right. That's the wrong sport, but I like your enthusiasm."
* HandsomeLech: Roger, not that it gets him very far.
* HeyItsThatGuy: JesseEisenberg, now known for his role as Mark Zuckerberg in TheSocialNetwork.
** One of the ladies that turns Roger down was a [[{{Firefly}} very successful companion]] in another 'verse.
* InDaClub: Subverted, the duo must sneek in and hide behind foliage.
* InherentlyFunnyWords: Roger and his work colleagues muse over what might be the plural of 'clitoris'
--> '''Roger''': "Future generations of women will evolve clitorises... clitori... clitorati...?
--> '''Joyce''': "Clitorissimo."
* {{Jerkass}}: Roger.
** Turned up to 11 when he [[spoiler: becomes jealous that Nick is more appealing to Andrea and Sophie than himself]], and when he [[spoiler: leaves Nick to sleep with his colleague so drunk she soon passes out]] and again when he [[spoiler: leaves an intentionally crude message for Donovan on Joyce's mirror.]]
* MaleGaze: Discussed by the characters
* MotorMouth: Roger
* SenseiForScoundrels: Roger. He may simply be an EvilMentor.
* ShyBladder: Nick
* SmokingIsCool: Roger
* TitleDrop: By Nick
--> '''Nick''': "My mom says that when Roger was little, he could talk himself out of anything. He never got in trouble, even when he got caught. She called him ''Roger Dodger.''"
* UrbanLegendLoveLife: Roger
* YouHaveOutlivedYourUsefulness: Nick, [[spoiler: as Roger does not hesitate to ruin the romance between Nick and Sophie when he finds Andrea has no interest in him, and his 'I'm secretly married' shtick falls flat.]]
* YouNeedToGetLaid: Established as the premise of the film, but [[spoiler: is ultimately averted as the Aesop becomes 'family is paramount']]