﻿ Is Apple TV waiting on H.265 HEVC ratification? | ZDNet

Is Apple TV waiting on H.265 HEVC ratification?

Is Apple TV waiting on H.265 HEVC ratification?









Yet video market analysts say hold your horses. Dan Rayburn, principal analyst at Frost and Sullivan wrote on StreamingMedia.com that there are many problems with quick adoption by the conservative and cost-conscious video industry. In a detailed analysis, Rayburn said that 2016 was a more likely target date for widespread adoption.











Topics: Apple, Broadband, iPad, Operating Systems, Servers



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  • Is Apple TV waiting on H.265 HEVC ratification?

    too much ado about nothing. had it not for the bad press caused by its own incompetence, sony has more cachet in delivering designer consumer products. even jobs acknowledged sony's prowess in consumer design and manufacturing ...
    • Nice spin dude - wasted though

      I am a long time fan of Sony in case you are wondering.

      Sony is making 4K TV sets - this is about the abbility to deliver content to TVs including Sony sets.

      'Designer'? not the point at all.

      We need a standard for compression for 4K content. H.265 apparently is a contender.

      Apple is part of the push for standards - so you stupidly deflect this to be about Sony?

      I don't know about you but I am already producing 4K video content. To me the choice of codec is important.

      The best platform to produce 4K content on is OS X - in fact it works really well for this.

      & before you suggest otherwise - Asus used the array cam effect in a live kiosk to show how great their PCs were.

      To rapidly make videos of people jumping in a camera array - they chose to use Mac laptops with the logos covered - instead of their own PCs - why? Cause it worked and worked well and fast.

      I also use Macs to edit video for the same reasons.

      Now go and buy a Sony 4K TV - I would if I could.

      Right now I use a Samsung TV, a Sony Blu-ray player and to get better content and a more manageable interface I have an Apple TV connected to the Samsung, and often play from my iPhone 5 or my iPad.

      The world is not about what you think it is.
      • Bag of hurt?

        4k Blu ray?! Is Sony waiting for h.265 HEVC ratification? Yes!
        Wavelength 405
    • I agree for the most part.

      Yes Sony is pushing out 4k tv's, camera's, etc.. But if movies can come via the network like iTunes, and Netflix I believe it will accelerate the adoption. My question though is a current HD movie is around 3.5 to 4 gig. That is at 1080p.. When we bump this to 4320 x 7680 this is 16 times as many pixels! Even at double the compression that tells me the files will be 24 to 32 gig!!
  • Breaking the strangle hold of the cable companies?

    I hope Apple can do to cable providers what he did to the music industry then the cell providers, break their strangle hold. I understand many of you have choices between FIOS and a cable provider. Where I live, we only have the one cable provider, live too far out for DSL, satellite is an option for TV but not internet access. Basically we are at the Mercy of whatever the cable providers wants, they are a monopoly and they know it. All those great features you see advertised for Xfinity are for new customers, the current customers are trapped with 10+ year old technology which they won't let us upgrade. I want Apple to provide me an option to become my internet and content provider. At best I might get the latter but I hope they can pull another rabbit out of thin air if for noting else to create some competition.
  • Not The Real Issue

    the big real problem with Ultra HD is no one needs it now. at normal viewing differences our eyes simply can't resolve the extra detail it offers unless the screens are impractically huge, like 80"+.

    but - it would make a real difference for 3D HD viewing now, because 3D cuts actual resolution in half for its duplicate frames, and Ultra HD would boost it back up to HD levels. IF, that is, there was any 3D content to watch. but the mediacos are intentionally withholding the popular 3D movies from the TV rental/on demand market so you have to buy $15 IMAX movie tickets or $40 BD movies instead. and the networks they own refuse to invest in 3D equipment to broadcast live sports, its other big potential. in other words, the mediacos are doing their best to sabotage 3D TV, which also makes Ultra HD useless.

    so the immediate advantage of H265 will just be it's big chop in bandwidth demands for today's streaming video. that's a really good thing, but not a revolution. sure, Apple will deploy it quickly.