


Corporate Performance
Lehigh Valley banks find parochial principles pay off

The nation's banking crisis has troubled such financial institutions like Wachovia and Sovereign, two large banks heavily tied to the Lehigh Valley. Others, like some community banks, are seeing the times as an opportunity to gain customers. Founded on the principles of locally invested, community-involved, and building personal relationships, many local banks are touting such qualities and bolstering their number of branches as they seek to gain new customers and strengthen the divide between their institution and their larger counterparts. One bank in particular that is taking this opportunity to play up these contrasts is Embassy Bank, based in Hanover Township, Northampton...