




I. ARM Continues to Beat Cautious Analyst Expectations


iPhone 4S




II. New Partners Added to ARM's Stable




ARM chip on penny




Source: ARM Holdings

Comments     Threshold


RE: £0.068/chip
By Marlin1975 on 7/25/2012 2:55:22 PM , Rating: 2
They are not a chipmaker, even though some keep printing that. They just do basic design and let others build on that.
They have very low cost and don't have to worry about yeilds or fighting others. They let others fight with the same weapon, IP from ARM.

RE: £0.068/chip
By Paedric on 7/25/2012 5:28:00 PM , Rating: 2
But don't they own the ARM architecture? Or are they just doing design on something that is open?

If it's the former, couldn't they say : "If you don't agree with our price increase, no ARM processors for you."?
Of course this only works to a certain extents, after which companies will rather use/create another CPU architecture rather than pay exorbitant price.

RE: £0.068/chip
By FATCamaro on 7/25/2012 7:13:48 PM , Rating: 2
ARM is keeping it cheap so that they can get maximum volume to get more software to ARM. Windows 8 ARM would probably never have come to ARM had ARM not been so dominant in mobile. If they make it expensive, people will seek out alternatives. It's cheap enough that no one bothers, yet. Sure to change in the future though.

