Memey treachery! Viral video legend Isiah Mustafa appears in a new video, where he not-so-subtly alludes to the Windows Phone 7 launch, and an apparent ad campaign starring himself. I always thought advertising was a loyal business—how disillusioning.

While we will always be big fans of our pal Isiah for so kindly answering our tech query back in the Old Spice glory days, we wonder whether he'll be able to recapture the magic of his previous, heavily scented tenure. Is Windows Phone 7 sexy enough? Can he capture our hearts, and our libidos, with a tile-based interface? We have a feeling he'll find a way—and it will probably involve him ripping his shirt off a lot, and an ice cream cone filled with rubies or something. [YouTube] Thanks the-hq