8 Video Types to Add to Your Content Marketing

8In 2013 you made a decision to use video to connect with your customers. But now the year is almost through and you're still staring at your coworkers trying to understand what that means.



1. Explainer/Tutorial Videos

For many brands, video starts here. It begins as a way to show a customer how to do something more efficiently – whether it's using a cool online tool, setting up a user account, or tiling their new bathroom in time for the holidays.

Explainer or tutorial videos allow customers to see, in action, what it is they're trying to accomplish to help them follow along at home. They can also be used to simplify hard concepts in a customer's mind.

These videos are great not only for establishing expertness and authority in a vertical, but for capturing the all-important "how to"- and "hack"-themed queries in the search results. For queries that are especially competitive, targeting these phrases via video is easier than trying to gain rankings via traditional organic. Why fight through a crowded front door when you can walk through the side door?

[Home Depot, your How To videos are super informative and great. They're also as boring as watching paint dry. You can do better than this.]

2. Webinar Videos


Maybe you're using Screenflow to record a software demo to walk your team through the new install. Or maybe you're using GoToWebinar to record a presentation intended for priority customers. Don't just sit on it. Post it and let your whole audience benefit from the information you're going over.

Content you only use once is content wasted. Always be on the hunt for additional ways to leverage the content you've created. Whether you've hosted a webinar to 20 customers or you're spoken on a webinar broadcasted to thousands, how else can you use that content?

3. Project Reviews

Product reviews are a staple in the world of corporate video, but they are so for a reason. Because they're effective.


There's also the famous stat from Zappos where simply adding video to its product pages had a sales impact of 6 to 30 percent. All they did was add video. Nothing else. Why wouldn't you do that?

4. Video PSAs

When it comes to evoking an emotional response, nothing does it better than video. Whether you're a nonprofit on a limited budget or you have some serious cash to spend, to use video is to use the combination of sight and sound to affect people in a very real way.


5. Culture Videos



Copypress Culture from David Snyder on Vimeo.

6. Testimonials

Whether it's from clients sharing how great it's been to work with you, from industry partners who have benefited from your collaboration or even your own team talking about what it was like to be part of your latest project, testimonials are a powerful way to establish social proof.


7. Animations



8. Instagram Video



With so many different ways to incorporate video into your content marketing, there's no excuse not to. Which flavors of online video have you tried?