Quote Originally Posted by batwister View Post
I think the argument there would be that the 'le' gives it more credibility in the English language. It sounds more like a common word that way.
I think it was misspelled for two reasons:

1) Neologisms can be trademarked. That's why you see names like "Blu-Ray." It's easier to trademark as a unique word.

2) They reduced the word to the lowest common denominator of the public's intelligence. A smaller portion of the people know how to spell the word "googol" much less know what it means.