Phonak: Spice, Twitter of Birds

The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike.

Advertising Agency: Wunderman, Zurich, Switzerland
Copywriters: Samuel Textor, Florian Tillmann
Art Directors: Michael Gallmann, Silke Heinzelmann
Photographer: Ted Sabarese
Graphic Designers: Nora Angstmann, Christoph Krummenacher
Chief Creative Officer: Markus Gut
Executive Creative Director: Roger Rüegger
Consultants: Renato Di Rubbo, Rahel Güttler, Sonja Wyss
Strategy: Benedikt Bitzi
Costumes: Ami Goodheart