


David Hoberman
The Muppets Catch a Cheaper Ride to the Super Bowl with Toyota

The Muppets have hitched a ride to the Super Bowl in a Toyota. In a partnership that shows that studios don't always have to spend $4 million on a 30-second ad during the Big Game to promote a movie, Disney has offered Kermit the Frog and his felt friends to Toyota to star in a new commercial that helps the Japanese automaker hype its Highlander SUV as well as "Muppets Most Wanted," out March 21. In the 60-second spot, called "Joyride," the Muppets teach former NFL player Terry Crews, and now co-star of Fox's comedy "Brooklyn Nine-Nine," how to "unborify" his life as they borrow his Highlander. Ad features an original song, dance numbers...