Breakfast With Neil and Debbie on Gaydar is a blast, in all senses. The station has just won the Arqiva commercial radio digital station of the year and, to a relentless stream of disco beats, its presenters exude confidence. Discussing the sentencing of the canoe couple, their main concern was the unfortunate nature of Anne Darwin's hairdo, and they were scandalised to learn she was a former beauty queen - "Ooh, standards have slipped!"

This is a station with fierce listener loyalty - comments from the chat forum flowed in - and it makes no bones about its agenda. Mention of the new British Museum exhibition began, "Do you like your men powerful, classical and ancient?", and added that Hadrian was "openly gay". Even the weather updates were for "gay UK today".

It's not aiming for sophistication - of the news that DUP member Iris Robinson had likened child abuse to gay sex, Neil muttered, "old cow" - but it is, very successfully, taking on the mainstream breakfast shows with their largely reactionary chatter. In case anyone was in any doubt as to the message, a coming-out letter from a listener summed it up: "No one's 'normal' and that's what makes life so diverse and interesting."