The problem with gift cards is they're too easy to forget to use, so that ends up being a waste of the sender's money. Kiind solves this problem by letting you send a gift card without paying for it until the recipient uses it.

Genius, right?

Currently, you can send a gift card for major retailers and restaurants like Amazon, Wine Enthusiast, and Uno Chicago Grill, as well as select local retailers in certain cities. You can also select gift recommendations if you're buying the Amazon gift card.

The gift cards are sent via email. When your recipient uses their gift card, you'll get an email notification and then your credit card is charged. The cost: $0.49 per gift card if you send it to one to ten people (lower rates are available if you're sending a gift to more).

As the funny video above indicated, Kiind is targeted towards companies who want to send gift cards to multiple people (in "gift campaigns") but anyone can use the service to insure their gift card sending.

Kiind | via The Next Web