Twitter just issued its IPO, but a lingering question is how the popular worldwide microblog company will turn a profit. A Denver-based company thinks it has found one way to help Twitter, and itself, make money.

Wayin has partnered up with the Denver Broncos to project tweeted photos and tweets from fans onto the Sports Authority Field at Mile High's Thundervision 2, the stadium's marquee 40-foot-high by 220-foot- wide video scoreboard.


The Broncos rolled out Wayin's software during the Kansas City Chiefs game on Nov. 17.

The team uses the software to search terms or so-called hashtags to find tweets by category from the thousands sent about the game and picks the ones to send to the scoreboard and 1,100 television screens throughout the stadium, as well as to the Broncos social media hub on the Web.

"The key is that we're not just going to put up anything and everything because, as you can imagine, there are some things you don't want to pull right in," said Sandy Young, senior marketing manager for the Broncos who is responsible for picking the tweets.

It's unclear how many companies such as Wayin are out there striking deals with companies to use the Twitter feed.
