Screen Style: I Am Love

On how the color palette of the costumes reflects the story:
"It was absolutely designed to do exactly that. Raf Simons of Jil Sander and his team were so responsive to our challenge, which was to make a responsive wardrobe for an uncommunicative person. She's communicative in some ways, but the idea of her signaling with a red dress that she might be in the process of falling in love, or the dress that she wears in the hospital at the end—that dress is several tones darker than the dress that she was wearing at the dinner party several minutes before. That whole color referencing was really fun to play with. And when Raf Simons pulls out what I now think of as San Remo orange—that tangerine dress and those incredible tangerine pants, it's a very cinematic response that he had."

By Erin Clements June 18, 2010
This Is A Developing Story

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