After unveiling the brand new film for the fragrance Dior Homme  starring Robert Pattinson, DiorMag takes a sneak peek at the secret workings of the filming process and invites you to discover the making of the campaign.


It's an overwhelming desire he'd had for a long time: more than anything Robert Pattinson wanted to work with the director Romain Gavras. A major fan of the film maker's raw, edgy aesthetic, it was the British actor who personally suggested the name of the son of Costa-Gavras to Dior for the filming of the new Dior Homme  campaign. Together, they began a new chapter in the fragrance's history, writing it in black and white, a chromatic contrast that gives the resulting images a heightened effect. Romain Gavras' unrestrained, feverish camera style provided the perfect tool to lay raw Robert Pattinson's offhand, provocative power. Remaining faithful to his reputation as a controversial music video maker (he's worked with the likes of Jay Z, M.I.A, Justice), Romain Gavras has created a faced-paced, breathless film, where the images, snatched moments speeding past, segue into each other as an expression of our two heroes' swelling thirst for experiencing life.

It's the turn of photographer Nan Goldin to capture Robert Pattinson's seductive power. The American artist, famous for her on-the-wing snapshots of 1980s New York, is the creator of the campaign portraits. Bathed in a warm, amber light, a quite sensual tone, she captures Robert Pattinson's on-edge intensity, immortalizing his impulsive, electric charisma.