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  1. Is There Room for Another Free Analytics Tool?

    While Google certainly provides the standards in terms of essential analytics (specifically for paid search it can be auto-tagged to pull in your AdWords campaign data) they do not support other engine APIs to pull in the data automatically.




    If you want an auto-update, it's likely you'll have to wait until the program leaves beta. Google Sidebar API Google is also opening up the sidebar to developers with an API. The changes will likely have folks at Microsoft and Yahoo nervous but...


    Overture's new Marketing Console is a performance marketing tool, while Google's Auto-Optimization feature automatically optimizes advertiser campaigns. Claims to be the only product like this that meets Google's terms of use, since it makes use of...