It's official: Old Spice wins teh intarwebs.


It's official: Old Spice wins teh intarwebs.

Creativity Online bagged Creative Director Jason Bagley, Digital Strategist Josh Millrod and Interactive Producer Ann-Marie Harbour for an interview, and it is good so go and read it.


This is a campaign that got everyone involved, and now everyone is putting their two cents in commenting on it. Adbroad called it "a move that seems destined to reshape the way brands interact with consumers", Adfreak reminds us that it all "wouldn't have meant much without the more traditional element—a brilliant character written by Wieden + Kennedy and performed hilariously by Mustafa". The Financial post called it a "social media tour de force" - even 4chan (yes,they went there) were amused. When Old Spice stopped working, the internet took over with Reddit users putting together Old an Spice Voicemail generator.

Now, everyone is talking about it, still. Google's CEO is going gaga over the campaign telling Techcrunch that Old Spice is the future


Yes folks, The Minority Report is finally here and it's not what you were expecting, is it? I for one am very glad we can stop talking about the subservient chicken now.

As a cherry on top we have remixes of the ads appearing, like this one from Mike Relm. Groove on you shirtless dreamy hunk.

Way back in Feb, Twit did an interview with Craig Allen and Eric Kallman from Wieden + Kennedy , the creative team behind the man your man could smell like.


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