Nick de Plume speaks!


Remember Nick de Plume, the anonymous Apple rumormonger who ran Think Secret back in the days before every major tech media property (including, uh, this one) felt a need to have an on-staff rumormonger? His identity as Nicholas Ciarelli came out during the course of the court proceedings when Apple sued him, along with a host of other information, including the fact that he started his site at the tender age of thirteen.

Now he's back, with a long-ish piece on the Daily Beast (which is Tina Brown's new online tabloid thingie) on the current state of Apple rumordom. His take: Apple's paranoia about leaks is actually relenting, a little bit, maybe because those reporting them are no longer 13-year-olds with no legal budgets, but more likely because the leaks tend to build, not dampen, excitement for Apple products.

If you're wondering, by the way, the cult of secrecy annoys not just Apple's customers, but their employees, too. The Glassdoor blog noted that Apple employees were 15 times more likely than employees of other companies to use the word "secret" or some variation when describing their employer. And, as you might imagine, they weren't using secret in a good way.

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