

Windows 8 touchscreen device prices set to plummet






Source: CNET

Comments     Threshold


Impossible with the M$ tax
By DT_Reader on 4/17/2013 12:49:14 PM , Rating: 2
$200? Let's see, retail markup is usually 100%, so the cost to Best Buy is $100 for a $200 item. Which means that after paying Microsoft $150 for the Windows 8 license Intel is going to lose $50/unit just to gain market share over ARM? I don't think so.

RE: Impossible with the M$ tax

RE: Impossible with the M$ tax


RE: Impossible with the M$ tax
By Justin Time on 4/18/2013 2:20:42 AM , Rating: 2
Retail markup in the PC market is all too often 10% or less.

OEMs are not going to be paying $150 for Windows.

I had some sales experience with Windows Netbooks, and think that this is entirely possible.

RE: Impossible with the M$ tax
By althaz on 4/18/2013 11:02:38 PM , Rating: 2
lol @ "Retail markup is usually 100%".

Retail markup (for electronics) very rarely exceeds 15% (in electronic retail 15% is "good" margin and 20% is "excellent"). MUCH more common is single-digit margins. The real money in retail comes from two things: volume and add-ons (accessories, extended warranties, etc).

If you've ever bought a $2000 TV and a $50 HDMI cable (like a noob), the retailer you bought it from probably made more money from the cable than the TV, and I don't mean as a percentage.

