War on Iraq  
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Pentagon Propaganda: So Much Worse Than We Thought

The Bush Administration has spent millions on deceptive PR to sell the war, as recently documented in the <i>New York Times</i>. Where's the fallout?

David Barstow of the New York Times has written the first installment in what is already a stunning exposÃ© of the Bush Administration's most powerful propaganda weapon used to sell and manage the war on Iraq: the embedding of military propagandists directly into the TV networks as on-air commentators. We and others have long criticized the





In 1971, when the Times printed excerpts of the Pentagon Papers on its front page, it precipitated a constitutional showdown with the Nixon Administration over the deception and lies that sold the war in Vietnam. The Pentagon Papers issue dominated the news media back then. Today, however, Barstow's stunning report is being ignored by the most important news media in America -- TV news -- the source where most Americans, unfortunately, get most of their information.

Joseph Goebbels, eat your heart out. Goebbels is history's most notorious war propagandist, but even he could not have invented a smoother PR vehicle for selling and maintaining media and public support for a war: embed trusted "independent" military experts into the TV newsroom. As with most propaganda, the key to the success of this effort was the element of concealment, as these analysts and the Bush administration hid the fact that their talking points and marching orders were coming directly from the Pentagon.

The use of these analysts was a glaring violation of journalistic standards. As the code of ethics of the Society of Professional Journalists explains, journalists are supposed to:

* Avoid conflicts of interest, real or perceived.



* Disclose unavoidable conflicts.

* Be vigilant and courageous about holding those with power accountable.


* Be wary of sources offering information for favors or money.

The networks using these analysts as journalists shamelessly failed to vet their experts and ignored the obvious conflicts of hiring a person with financial relationships to companies profiting from war to be an on-air analyst of war. They acted as if war was a football game and their military commentators were former coaches and players familiar with the rules and strategies. The TV networks even paid these "analysts" for their propaganda, enabling them to present themselves as "third party experts" while parroting White House talking points to sell the war.

Now that Barstow has blown their cover, the TV networks have generally refused to comment about this matter. Further compounding their violations of the public trust, they are blacking out coverage of the New York Times exposÃ©, no doubt on advice of their own PR and crisis management advisors.


The attack and occupation of Iraq continues, with no end in sight. Estimates of the number of Iraqi dead range from the hundreds of thousands to more than a million. The cost to American taxpayers will eventually be in the trillions of dollars. More than 4,000 US soldiers have lost their lives, and this is just a part of the horrific toll of mental and physical disability that the war is taking on hundreds of thousands of troops and their families.

This war would never have been possible had the mainstream news media done its job. Instead, it has repeated the Big Lies that sold the war. This war would never have been possible without the millions of dollars spent by the Bush Administration on sophisticated and deceptive public relations techniques such as the Pentagon military analyst program that David Barstow has exposed. It should come as no surprise to anyone that Victoria Clarke, who designed and oversaw this Pentagon propaganda machine, now works as a commentator for TV network news. She may have changed jobs and employers since leaving the Pentagon, but her work remains the same.
