Nevada's gaming industry lost another $3.4 billion in 2010, including a large debt write-down according to the Las Vegas Sun. The year before the industry lost another $6.7 billion.

The only upside to the annual report was alcohol sales, which rose 3% to $1.4 billion.

Analysts say the rise in alcohol sales is related to an increase in nightclub traffic, where drinks are expensive and not complementary. Many Vegas resorts have adopted the 24-hour swimming pool night club model. These booze and womanizing havens are flourishing, even as casino and hotel profits sink.

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