YouTube With $3.5B Revenue In 2013, Says One Report

YouTube grabbed $3.5 billion in 2013 gross revenue and $1.5 billion in net revenue, according to the pay site, The Information.

And the site reports daily viewing hours are near 300 million, which is up from the year before, but far below the target one billion viewers YouTube is said to have declared as a goal to reach by 2016.

The Website reported that the $3.5 billion revenue figure was short of some analysts' estimates, which ranged from $5 to $5.6 billion.  The Information, however, said YouTube is solidly profitable.

YouTube did not comment on The Information report.

The stat some may be looking at more intently is the time spent watching YouTube. The growing popularity of online video with content sites like Netflix, Amazon and Hulu means YouTube has more pressure to create--or in its case, encourage--video views.  

According to The Information, Netflix already logs more total hours of viewership, in large part because YouTube is a site filled with short videos, and Netflix deals in longer form content that is also growing more popular with viewers.

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1 comment about "YouTube With $3.5B Revenue In 2013, Says One Report".
  1. Dan Euritt from Ocean Street Video, July 8, 2014 at 3:11 p.m.

    "Total percentage of Netflix subscribers who use service via cell phone: 6%"

    My YouTube channel: 41% mobile use last month.

    Netflix is subscription-based. YouTube is largely advertising-based, with an emphasis on preroll. Once the preroll is over, why would the company want to encourage long-form content, that increases overhead, but brings in minimal income.

    Different business models, different ways to consume the content; so why do MediaPost and others persist in comparing apples vs. oranges, and end up proclaiming that YouTube is somehow deficient?