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The term in-image ads describes ads that are inside of images. What would be the term that describes ads that are outside of images?

Could it be out-image ads?

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closed as off topic by coleopterist, Noah, Carlo_R., tchrist, Andrew Leach Sep 27 '12 at 21:35


You would call them ads. There is no need to relate them to an image, if that's what you are trying to do. –  Noah Sep 27 '12 at 7:09
I do call them ads, but here I want to distinguish them from in-text ads. –  Emanuil Rusev Sep 27 '12 at 7:14
Could you provide an example where it maybe used? I can only think of In-text advertising, In-image advertising, and Ads. As in your case, the opposite could be in text advertising, or ads. If it's not in-image, then it's one of the others. –  Noah Sep 27 '12 at 7:19
On a different note, in image means image based, even though the ad may well be embedded in an image. –  Noah Sep 27 '12 at 7:25
As @Andrew mentioned the question needs additional detail. It may well get closed if you leave it as is. –  Noah Sep 27 '12 at 8:46

2 Answers 2

An in-image ad is a subtype of advertisements. There isn't really an opposite, just as there's no opposite of a dalmatian when thinking about dogs. To describe the everything except the particular subtype, you have to explicitly make the exclusion.

So, as we could say dogs other than dalmatians, we would need to say adverts other than in-image ads, non-in-image ads, or something equivalent.

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Wikipedia contrasts in-image advertising with in-text advertising. http://en.wikipedia.org/wiki/In-image_advertising

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