For Subway, a key aim in introducing different items is keeping things the same. Easy implementation and simplicity in operation were crucial objectives in the development of the new Breakfast Stuffer biscuit sandwiches currently being tested in the Southern California market. “We’ve been looking at ways to do breakfast as a program more than just as items here and there for quite some time,” said Steve Lawrence, vice president of operations for Subway, the sandwich chain with 28,000 ...

Register to view this article


Why Register?




Already registered? here.