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Why Netflix has content and Google TV doesn't

If Google managers hope to license premium TV shows and films for Google TV and YouTube, they should do what Netflix did and "build relationships through traditional means."

That's the recommendation of one studio executive who was referring to a tradition that has helped forge partnerships in the movie industry for decades: doing lunch. Sounds simple, but in an industry that relies so heavily on personal relationships forged over arugula salads and sparkling water, Google's usual data-heavy, interchangeable-executive approach doesn't cut it. In Hollywood, it seems, Google has had a people problem.

Google managers now … Read more