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But here’s the thing: fans come in a variety of shapes and sizes, and they’re not all advocates, at least not at first. Hence, it’s vital that, as someone who is using Twitter and other social networking sites for business, you understand and recognise the differences between the people who will engage with you on these platforms so you can better cater to their demands, deliver first-class customer service and create opportunity, loyalty and revenue.

The visual below identifies 7 types of social media fan, with a description of each and key pointers in how to manage their needs and wants.

(Source: ReachLocal.)

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