Social Media

This Startup Keeps Your Good Habits in Check With Checkins [VIDEO]


Name: DailyFeats

Big Idea: DailyFeats offers a way for people to get motivated to achieve their personal goals.

Why It's Working: By incorporating a positive rewards system and tailored programs that help people take small steps toward success, DailyFeats boosts confidence for users and motivates them to achieve their dreams. Users can either cash in their points for swag or donate to the non-profit of their choice.

It's not easy keeping up with personal goals. Whether you're trying to lose those extra pounds, take steps toward sustainability or even be more involved in relationships, life and the little things always seem to get in the way.

And that's the motivation behind DailyFeats, the B-Corp certified, reward-based good-habit tracker that helps people keep their goals in sight through simple daily activities. For example, instead of one umbrella goal of "Lose 10 Pounds," DailyFeats breaks down that goal into more manageable metrics, such as "Eat fruits and veggies" or "Do Pushups" that users can check in to on a daily basis. Veer Gidwaney, the co-founder and CEO of DailyFeats, says that this method is a simple way for people to get into forming good habits.

"The behaviors we take on as individuals every day are not sustainable over time, so we want to try to create a better world," Gidwaney says.

But all of this positivity doesn't stop at good habits. All of those points mean prizes, and DailyFeats gives its users an opportunity to pay it forward and give back to their communities. While the company does have a standard "Rewards Wishlist," where users can request what they'd like to receive in exchange for the completion of their goals, the most accessible option is converting points into money and donating it to a non-profit. For example, every fifty points earned through DailyFeats can be converted into $1 toward the American Heart Association. Gidwaney says that the ethos is focused on developing and projecting social good for both users and brands alike.

"We think of ourselves as conscious capitalists," Gidwaney explains. "We want every stakeholder to have positive benefits."

Gidwaney hopes that the future of DailyFeats is all about expansion. The company is currently working on further integration with checkin based social platforms, like Foursquare, and high-end physical activity trackers. Gidwaney says he hopes these connections will help make participating in the DailyFeats program a more natural experience.

"We're doing those things to allow DailyFeats to live wherever people are experiencing life day to day," Gidwaney adds.

Mashable partnered with Venture Studio to interview DailyFeats co-founder and CEO Veer Gidwaney. Watch the video above to learn more about DailyFeats.

Series presented by GE



Load Comments

What's New

What's Rising

What's Hot