Facebook to Let You Say Why You Hide News Feed Posts

PHOTO: Facebooks new News Feed

It's not exactly a dislike button, but Facebook soon plans to roll out ways to better understand why you don't like something in your News Feed.

Currently, when you hide something in your News Feed, Facebook begins feeding you less content from that person or page, but the company is working on ways to better understand why you don't want to see a photo, status update, article or advertisement.




"If a lot of people start reporting that something is offensive, it's something we would probably not show to a lot more users," she explained. "If you tell us that something is uninteresting we would show you less about that, but we wouldn't use that signal with other users."


Right now if you hide a post in your desktop or mobile feed, Facebook doesn't offer those detailed options. In fact, it doesn't know if it is the topic or the person you aren't interested in seeing. Currently, you can adjust the frequency of updates from specific people or pages by making settings tweaks. Or you can more actively "like" or comment on posts to tell Facebook what sort of content you do like to see.

But the move isn't just to improve the experience of seeing posts you enjoy from your friends.

As you might have guessed from Simo's title -- Product Manager for Ads -- the tweaks are an effort to help Facebook feed users more relevant ads, ads it hopes users will click on more. Simo said the new functionality will be rolled out for all types of feed posts, including ads and sponsored stories.

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In March, Facebook began placing ads from its Facebook Exchange program in the News Feed; those ads are based on users' browsing behavior and history.

"Allowing advertisers to reach people in News Feed is important because people spend more time in News Feed than any other part of Facebook," Facebook wrote in March when it announced the feature.

The forthcoming customization features, though beneficial for users, could be even more beneficial to Facebook's business, say experts.

"This will be as valuable, if not more valuable, for Facebook because they will have more information about the users' likes, dislikes and preferences," Rebecca Lieb, digital media and advertising analyst at the Altimeter Group, told ABC News.

That, of course, has been the juggling act of the company -- how to reconcile users' concerns about their personal information and data privacy with creating a better advertising business.


But Facebook, as it has been saying for quite a while, maintains that the advertising experience is one in the same with the entire experience on the social network.

"The more relevant ads are, the better the Facebook experience," Simo said. "Our objective is to align advertising with people's specific interests."

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