Among design professionals, there’s a bit of controversy surrounding the filler text. Controversy, as in Death to Lorem Ipsum.

The strength of lorem ipsum is its weakness: it doesn’t communicate. To some, designing a website around placeholder text is unacceptable, akin to sewing a custom suit without taking measurements. Kristina Halvorson notes:


That is so ubiquitous because it is so versatile. Select how many paragraphs you want, copy, paste, and break the lines wherever it is convenient. Real copy doesn’t work that way.