What is Watson?

IBM’s portfolio of business-ready tools, applications and solutions, designed to reduce the costs and hurdles of AI adoption while optimizing outcomes and responsible use of AI.

Watson logo


Ranking in IDC’s AI Market for 2020 market share (source: IDC (link resides outside IBM), August 2020)


of global banking institutions use Watson


of the top 14 systems integrators use Watson

Why Watson

Operationalize AI and transform how work gets done with our proven capabilities and experience with +100 million users.


Watson advances trust from principle to practice. Transparent processes provide insight into AI-led decisions. We enable data privacy, compliance and security across highly regulated industries, and support an open, diverse ecosystem driving responsible use of AI.


Watson understands the language of your business. Natural language processing lets Watson analyze complex, unstructured data, computer code, and even industry-specific jargon. So you can make more informed decisions and deliver better experiences.


Watson streamlines how businesses operate and yields leaps in productivity. Intelligently automate virtually any type of work, at scale. Augment core strengths, offset skilled-labor shortages, and give employees more time to focus on creating new value.


Watson works securely on any cloud. Underpinned by Red Hat OpenShift, Watson brings AI to your data wherever it resides, including AWS, Azure, and GCP. This means a more unified view of your data, more consistency and flexibility, and better integration.

Watson solutions

Put Watson to work at scale across your business with IBM’s industry-leading portfolio of AI solutions.

Watson customer successes


GM Financial logo

To improve the customer experience, GM Financial replaced their basic chatbot with Watson Assistant, automating responses to customer inquiries and enabling agents to focus on more complex work.


Lufthansa logo

In partnership with IBM Watson Advertising and by leveraging IBM Watson-powered Natural Language Understanding, Lufthansa was able to deliver unique travel inspiration through personalized conversations with customers.


GSK logo

In just 10 months, GSK launched 16 virtual assistants to improve customer satisfaction and employee productivity with Watson Assistant. Now, clients and field sellers can get answers to even their most complicated questions.


BEHR logo

BEHR leveraged IBM Watson Advertising Conversations to reach and engage with consumers in 1:1, personalized conversations, showcasing BEHR's top-of-the-category benefits, and helping increase brand favorability and purchase intent.


Ernst & Young logo

AI is changing the way transaction diligence is performed at EY. With Watson Discovery EY can provide better transaction advice to clients, which they in turn can use to make better decisions and drive better outcomes.


CMC Technology logo

Leading security expert CMC TS wanted to stay ahead of its market competitors. It teamed up with IBM to expand its security offerings with IBM Security Resilient software and IBM QRadar Advisor with Watson software.

Supply Chain

Greenworks logo

Greenworks saves 40% in IT costs by implementing IBM Sterling Supply Chain Business Network platform with Business Transaction Intelligence to give business users deep insight into their orders.

World-changing AI, built responsibly

Watson products and solutions are grounded in science, human-centered design, and inclusivity.

Get the most out of Watson with IBM Cloud® Paks

An open, faster, more secure way to move more workloads to cloud and AI

IBM Cloud Paks give developers, data managers and administrators an open environment to quickly build new cloud-native applications, modernize existing applications, and extend the AI capabilities of IBM Watson into their business in a consistent manner across multiple clouds.

Explore IBM Cloud Paks →

Explore the Watson product catalog

Embed Watson in your app