The First Question Matters

woman-using-iphoneOne of two things happens when a caller (a stranger) asks a specific question that could sound interesting – or phony.

The listener (a prospect) might be curious and may want to continue listening … or not.

What happens when this question is asked?

(1.) Either the prospect is turned off by the question and ends the call …

… Or

(2.) S/he continues to listen and answers the question with a “yes.”

The Question

“If I could show you a way to save a substantial amount of money with our copier, would you be interested?”

Whether or not the prospect answers the question depends on how the caller sounds before asking the question.

* Genuine or phony?

* Authentic or reading from a script?

The beginning of the call makes a huge difference.

A Much Better Question:

One question gets an honest answer and here’s why

Thanks for reading – here’s wishing you an awesome day!

- Ann