ON24 + Econsultancy

Getting Agile with Scrappy Marketing: Top Tips for Fast Success

Time: Always-on
Date: 17 July, 2019
Speaker: Andrew Warren-Payne, Consultant at Econsultancy

Marketers need to generate more results while increasingly being pressured with resources. Meanwhile, startups seem to drive success far faster than larger organisations.

So how can marketers learn from startups, turn around their campaigns more quickly, and remove the barriers that get in their way?

Scrappy marketing is a mindset that looks to drive results quickly by being creative and standing out from the rest.

Building on a 16-part blog series, this webinar covers how you can adopt such an approach to both energise your team and see fast success?

Key topics include:

  • Why can scrappy marketing be beneficial?
  • What is the scrappy mindset?
  • How can you get your team to buy in to scrappy marketing?
  • Where can you get ideas for quick campaigns?
  • Closing the loop and driving continued success