B2B Marketing | bilgiMBA

Although most of the marketing rules are based on the consumer perspective, most companies sell not to consumers but to companies. Rules of the B2B (Business to Business) world are different from the B2C (Business to Consumer) world. This course focuses on marketing from the B2B side. Case studies and practical implementation will be a crucial part of the program. The outline includes themes like ‘My customer is a company’, value-based creativity, customer value management, strategic marketing, competition,verticals and value-based pricing.