Positioned at the intersection of music, culture, & the digital generation, our goal is to produce content that strikes a chord.

Tyler Yee is an Asian American Writer-Director who has worked with artists and brands to create compelling content across a range of multi-media platforms. He entered the creative world while studying acting at Loyola University, there he laid the foundation for his own line of work by developing the visual brand of G-Eazy.

Tyler is most known for both his substantial portrayals and often outlandish imagery. Unlike many style-specific directors, his multifaceted experience with performance, design, fashion, branding and tech has played a role in his ability to collaborate with a wide variety of artists, organizations and brands to create content proven to turn heads and bridge contrasting demographics. Tyler’s natural ability to push boundaries has consistently reinforced his aptitude for virality, garnering over a billion views.