Managing through COVID-19

Adapting to the new norm

This is a note for the future, to adapt the company and self through a global pandemic caused by COVID-19. I have full trust that the world will have a better playbook to deal with such pandemic in the future.

Short-term Shock and Long-term Recovery

  • While it’s uncertain how long the Covid-19 global pandemic will last, the impact on the overall economy is real, as seen from some of the markets where Covid-19 hit earlier, the consumer industries are already experiencing real loss of business. The travel industry collapsed, airlines in Korea are down by 80%, freights revenue down by 44%, ship manufacturing revenue down by 76%, and so forth. These are not the market caps, but the actual revenue decreases already being realized as months have gone by since the initial outbreak of Covid-19. Now the impact data on U.S. economy is starting to surface and except for a few industries (e.g. digital healthcare, online education, food delivery, grocery, etc.), most industries are getting crushed. Unemployment ratio is rocketing through the roof and companies and physical stores are shutting down with massive lay offs.
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Family Core Values

The information and knowledge I know today will quickly become obsolete as years go by, so instead of focusing on the transfer of knowledge, I came to believe that providing a useful set of core values and life’s frameworks are more scalable for the generations of family members. So here is the 1st version of family core values.


The core value is to help our family live and grow with a purpose and meaning in life. It will help us prioritize, make decisions, stay genuine and consistent, maintain integrity, with a long-term perspective.
This is a living document and we should continue to evolve it throughout the generations.

Theme: Entrepreneurship

The theme of the core values is “Entrepreneurship (企業家精神, 기업가정신)”. Entrepreneurship is a mindset and a way of living as a leader, that involves identifying problems and opportunities, coming up with solutions to those problems, and executing them resourcefully and tenaciously to create significant value to the world.

Our Family’s 4 Core Values

1. Positive Tenacity

Positive tenacity means we’re being tenacious towards positive missions and goals. It means we look at the future with optimism and execute with high energy. We are biased towards action and we believe in positive changes. We get things done by being resourceful. We work smarter and harder to achieve our goals. We are tenacious and pursue our dreams relentlessly.

2. Leadership

We are the leaders and we take responsibility in any situation regardless of the circumstances. We embody first-principle thinking and decision making. We uphold our integrity and always do the right thing. We are able to think both strategically and tactically. We are independent thinkers. We also know the importance of great communication and being positive examples to others. We believe the good in people and focus on their strengths and positives, rather than their shortcomings and negatives. We inspire people to take action and lead towards a positive future.

3. Learn & Adapt

The world and the universe is constantly changing and the only way to survive and grow is to adapt to the changing world rapidly. We continuously learn and adapt to any environment. Adaptation is not a single event, but a continuous and never-ending state of being. It means to learn anything as quickly as possible, stay curious throughout our entire lives, never get complacent, always pursue becoming better than the best.

4. Think Long-term

We are long-term forward thinkers. We aspire to a positive future and make that dream become a reality. We live with a long-term perspective and are patient through our lives, stay generous and resilient, and are able to embrace the challenges with a long-term view.

A Leadership Lesson from Stand-up Comedies

I enjoy watching stand-up comedies. People like Louis C.K., Dave Chappelle, Mike Birbiglia, Trevor Noah, Ryan Hamilton, John Mulaney comes to mind. I’ve been watching the shows to learn English (great teachers, I know) and pick up some useful dialog patterns to use during sales calls.


I think there’s something magical about stand-up comedies. There’s a great balancing act of psychology how comedians connect with the audience. The comedian captures the audience, puts them in a situation, then does something completely unexpected or extreme that gives catharsis to the audience, letting them play a role that will not likely happen in their own life, things they will not likely do or say. And it creates a seemingly spontaneous reaction in a form of a laughter to so many diverse people in the room, which has been carefully planned and perfected by the comedian.

We all know this, because even though comedies are hard to create, are easy to enjoy.

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The Accountability of a Leader





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7 Earth-like Planets and the Non-linear Gap between the Civilizations

Last week, NASA announced that they found 7 Earth-like planets just 39 light years away, with 3 of them in the goldilocks zone. This could probably be the most exciting news of 2017 (non-work related).

The chance of meeting another civilization in the universe that happens to be in the right timeframe between the beginning and the extinction is pretty slim, but if we were to meet another, this could be both exciting and terrifying. Considering how much human civilization advanced within the past century or so, it’s hard to imagine where we will be in 100 years from now. This kind of advancement are almost always non-linear in nature. Where will we be in 1,000 years? 10,000?

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The Founders Pledge

I’ve signed up for the founders pledge inspired through Y Combinator’s blog post.

With Founders Pledge, founders can sign a pledge to donate some portion of their personal equity and then figure out the recipients for the donation later. Founders Pledge handles all the legwork. As a charity itself, pledges are eligible for tax relief at time of exit and funds can be deployed globally.

Founders Pledge (1) allows founders to decide now that charitable giving is important to them, (2) doesn’t impact other stockholders of their company and (3) requires only about 5 minutes of time and no participation costs. Founders Pledge also provides substantive post-exit support including cause area analysis, charity sourcing, deep due diligence, and impact reporting.

I’ve been keeping my donations private so far, but moving forward, I hope I can nudge someone out there just a little bit more by making my commitments more open and public.

I believe in the quote “be the change you want to see in the world.”

As a mere mortal, I’ve made lots of mistakes in the past and will continue to make more mistakes, but hopefully this will be one of those decisions that will be certain to bring good outcomes.

The Evening with Michael Moritz

At Y Combinator‘s Tuesday dinner event last Tuesday (2/23/2016), Michael Moritz came for a talk. It was deeply inspiring to see him in person, but it was even more energizing to see him still so ‘obsessed’ about his work at Sequoia Capital.

Here’s a brief excerpt from his talk:

That’s what, at Sequoia, we’ve always been focused on: How do we maintain a consistent level of exceptional performance? Most entities, most organizations are capable of doing it through a year, or five years, maybe ten years. Very few are able to do it over multiple decades. And I’m not saying that we’re exemplary, but we’ve worked really, really hard on trying to perform at an extremely high level.



Read (or listen to) the rest of the conversation here at The Macro.

A Focused Culture

One thing I’ve noticed going through Y Combinator was how consistent were the messages repeated by the partners, the staffs, and the alumni network. As a startup founder, you should do two things: “write code and talk to users.” The more recent version is: “build product, talk to customers, and exercise” – which I think is a natural evolution, since YC funds a lot of non-software-only companies these days and the partners are getting a bit older. 😉

The entire message is around “Growth” and the way to get there is by writing code and talking to users. And stop doing anything else. Sounds simple, right?

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Where the Grass is Always Green

When I was eleven, my family moved to the United States, due to my father’s job working for the Korean government. I still remember my first ride from JFK to some urban parts of the New York city. Still a bit jet lagged, I was struck in awe looking at the graffitis on the streets of NYC. I’ve only seen graffitis from the movies and the sheer unfamiliarity of the view somehow got me scared and excited ambivalently.

Taking a bite of freshly baked extra cheese pizza was a pleasant surprise to my taste and grabbing the oval-shaped ‘football’ for the first time got me all confused.

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