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ITB Berlin 2020 Workshop

Youth travel marketing with social media, video and influencers

Abby Holland, Head of First Impressions, What Marketing

Wednesday, 4 March 16:00 – 16:30
Hall 4.1, Stand 117 (WYSE Workshop area)

Session description

Millions of hours of Facebook videos are watched daily and video has become the ultimate marketing tool – matching it with paid ads is the ultimate digital marketing strategy. Join this session to learn tips on creating social content and how you can ensure it performs optimally to drive return on investment.


Abby Holland has always had a passion for travel and culture. She studied in the US during her second year of university and travelled across Australia and New Zealand after graduating. Since joining What Marketing in early 2018 to head up sales and business development, Abby has been fortunate enough to explore Europe, America, Asia and Africa on a variety of projects. She is a big believer in the positive impact of youth travel and the benefits the experiences can bring to the next generation. Abby loves being able to help companies reach this audience and promote their experiences in a creative and engaging way.
What Marketing are a boutique video marketing agency and specialise in creating bespoke, engaging video and animation content that can be matched with targeted social media campaigns, to ensure it performs to its optimum potential and drives return on investment.

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