Latest Decisions: Ola ad amended, Speights ad removed, and more

The following decisions have been released to the ASA website:

Ola ad amended following concerns pricing claim was misleading

The Ola digital marketing pop-up advertised a promotion of $5 for rides up to 5km. The advertisement stated “Pay $5 for 5km all day, everyday” and included a promotional code.

The Complainant was concerned the ad was misleading as they were charged a higher rate while using the promotional code.

The Advertiser responded, stating that peak times impacted fare prices and the Complainant had been shown a price range for the actual fare at the time of booking. To make it clearer for consumers, the Advertiser amended the advertisement to include the statement “Peak hours affect pricing. Check fare before booking”.

The Chair acknowledged the Advertiser’s co-operative engagement with the process and the self-regulatory action taken in amending the advertisement, and ruled the complaint was Settled.

Speights ad removed following personalisation concerns

The Speights OnDemand television advertisement used viewers’ names to personalise the advertisement. A video showed men drinking Speights while playing pool at a pub and was bordered by a static image of a hand holding a Speights bottle with text underneath stating, “[the viewer’s name], I’ve got a beer with your name on it”.

Three complainants raised concerns including the broadcast of an alcohol advertisement on TVNZ OnDemand, the use of their personal data in advertising, and concerns the advertisements were inappropriate and potentially harmful for recovering alcoholics.

Upon receipt of the complaints, the Advertiser removed the advertisement from TVNZ OnDemand and confirmed they would not use the advertisement again in its current form.

Acknowledging the Advertiser’s co-operative engagement and self-regulatory action in removing the advertisement, the Chair ruled the complaint was Settled.