Canada Drag Race

Designed at JustPremium

About BBC Canada Drag Race

I was tasked with concepting and designing two formats to showcase the BBC3 Canada Drag Race key art. The BBC wanted to create a 'night time' atmosphere and show off the Queens as much as possible.

The Execution

For the main concept, I utilised the Queens heads and the abstract neon leaf motif to create a mouse-driven parallax - animated, hazy and neon soaked interactive responsive creative. which spans the whole desktop skin. On scroll, the group of Queens animates off and each Queen in turn comes flying in out of the neon haze.