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Instagram is one of the leading social media platforms for fashion clothing brands. You need to market your own fashion apparel business aggressively on Instagram as it is the platform of the current generation and it is very much in vogue. Instagram has over 800 million active users per month worldwide. You can well imagine its reach and capability. For fashion and clothing brands Instagram is the way to go. That is precisely because of the kind of audience it enjoys.

Instagram’s users are generally fascinated by fashion and very much interested in lifestyle, fashion, lovely pictures, and basically in having loads of fun. You could create a steadfast audience on Instagram for your fashion apparel brand and keep them engaged effectively. This way you could boost your sales and your customers would be dedicated to you. Here are a few effective tips to help you establish your fashion apparel business with the help of Instagram.

Generate a Robust Profile

You must pay full attention to creating a truly powerful profile. You must start with optimizing your profile if you wish to be recognized as a powerful and trustworthy brand. You need to be deliberate and choose the cover pictures with a lot of care. Also think carefully about the avatar and even the brand description. It is essential to link to your fashion apparel e-commerce store in your bio. You could request all your followers to use a hashtag to refer to your apparel brand to see your images. This way you would be successful in creating an additional level of engagement very much in the bio itself.

Narrate Your Brand Story

Whenever you are posting on Instagram, you must ensure that the visuals or the videos are in total alignment with exclusively your brand story and effectively communicates that story online.

Always Use Hashtags

If you want your fashion apparel brand to be found, your posts must always be accompanied by a fun and witty title, caption, or description along with most definitely, a reasonable amount of relevant hashtags. You have no character count restrictions on Instagram. You could post with hashtags as desired by you. You are free to choose as many hashtags as you desire. However, do not make it a habit of overusing them.

Honor & Acknowledge Your Followers

You must post an update every week expressing your heartfelt gratitude to your top few followers. You must identify all those Instagram followers who are actually engaging the most with your specific fashion apparel brand. Make a special announcement.

Consider Posting Product Videos

Remember it is always best to post video content as they automatically generate tremendous engagement. You could create short clips of models flaunting your clothes or just your apparels on their own on Instagram. This would be making your apparel brand authentic and creating a strong connection and bond with your target audience.


You must try effective ways of boosting your brand on Instagram. You must give some amount of exposure to other brands by sharing their updates on Instagram. When you mention and promote others, they would be doing so in turn and this would fortify networking between business competitors in a healthy and effective manner. You must have realized that marketing on Instagram could be really complicated and intricate affair. But you must use the above-mentioned high-impact methods. Always keep in mind that marketing successfully on any of the famous social media platforms is a long-drawn-out process and you require consistency and patience to see the results coming your way.