Is data an obstacle to creating customer value?

As the exponential growth of data from value-added services, new 5G use cases and the Internet of Things (IoT) continues, the opportunity to monetize your most plentiful resource has never been greater.

However, given the data landscape, there are inevitable challenges for telecommunication providers:

  1. Data is not connected enough. In many cases, it’s distributed across a plethora of business and operations support systems (BSS/OSS).
  2. Data is hosted across a multitude of platforms from SaaS to on-premise. Data quality remains an issue.
  3. Even when data is stored in an Enterprise Data Warehouse, very often considerable time is still required to turn data into actionable insights.

You may be facing these challenges: 

  • Customer engagement, operational and supply chain processes are disjointed, with data in silos and decisions made in isolation, leading to low customer satisfaction and churn.
  • Opportunities to grow top-line revenue (increase ARPU), reduce churn, increase EBITDA and enhance experience are being left on the table.
  • Sales and marketing teams lack insight because they do not have a single view of customers. Valuable time is lost having to work with multiple systems to carry out routine operations.

The ability to realize this value is down to being able to execute on the insight that comes from having a connected, contextual view of your data.

Create a connected 360° view of customers

Use Entity Resolution to join up internal and external data in real time and find connections between customers, suppliers, orders, tickets, inventory and billing records, even in the face of poor quality or incomplete data.


Uncover valuable insights

Leverage analytics frameworks to enhance customer experience, drive retention, uncover upsell and cross-sell opportunities and manage aspects of risk and compliance.


Seamless integration

Quantexa’s open and cloud-native architecture helps to ease the path of integration with existing BSS/OSS (e.g. Salesforce) and cloud platforms (e.g. Google, AWS, Azure).

resolution accuracy
scale to billions of records

Use the platform for Contextual Decision Intelligence


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How can CSPs benefit from putting their data to work?

How does Quantexa help CSPs?

Win more of your customers’ business​

Uncover opportunities for product cross-sell to increase ARPU and reduce churn propensity. Identify under-served customer needs and relationships with competitors, to drive unification of supply of same or similar products.

Reduce customer churn

Retain your customers by generating early warning churn propensity alerts based on customer experience and behavior, combined with timely prompts for renewals. 

Find high-value prospects with relevant connections

Provide your sales teams with high quality, prioritized leads including details of connections to your existing client base and wider organisation.

Identify and manage cost and revenue leakage

Help eliminate ‘lazy assets’. Surface cases where billing for active service inventory is inaccurate and discover orphaned 3rd party supply costs that lack a corresponding business or customer need.

Manage the stability and opportunities in your supply chain

Proactively manage disruption risk in the supply chain and establish benchmarks across various dimensions such as category, geography and ESG (Environmental Social Governance).

Continuously monitor exposure to commercial risk

Anticipate and act on credit and fraud risk by understanding the flow of transactions and relationships between parties in your customer and supplier portfolios, including use of 3rd party data.

Why use the Quantexa platform



Make faster,
more accurate decisions


Scale to billions of records
in batch or real time


Future-proofed open architecture


Ensure data transparency


Keep your data secure


Speedy time-to-value

Operationalize your data in a matter of months – not years.

Overcome data
quality issues



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Book a demo

See how our Contextual Decision Intelligence platform helps you better understand your customers, enables data-driven decision making and reduces enterprise risk.


Work smarter, not harder with Quantexa 2.