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Scale Reviews

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Bob Moritz
Marshfield Clinic Research Foundation


This seven-item, seven-point Likert-type scale measures a consumer’s strong emotional bond to a particular service provider.

Three Likert-type items are used to measure the degree which a person believes the reason a brand sponsors something, such as a team, event, or charity, is because it is something that is expected by constituents, e.g., employees, customers, the community at large.

The scale measures the degree to which a person believes that a company is genuinely trying to be environmentally responsible and not just acting that way to make more money.  A six-item version of the scale is provided as well as an eight-item version, both with seven-point response formats.


A person’s attitude about a particular company’s reasons for producing “environmentally friendly” products is measured with five, seven-point items.  The emphasis in two of the items is on the “environmental friendliness” of some parts of the company’s products, with that phrase meaning that the unspecified components are either good for the environment or, at least, have less of a negative impact than conventional parts.

Using three, seven-point items, the scale measures the extent to which a person has a sense of responsibility for helping a group of which he/she is a member perform an activity or achieve a goal.  

Four, nine-point Likert-type items are used in this scale to measure the degree to which a person believes it is important to follow organizations in a particular social medium that support sustainability.

The scale measures a person's attitude about programs that combine multiple debt repayment obligations into one loan. 

The degree to which a customer is motivated to be honest in dealings with an organization and not take advantage of it is measured using three Likert-type items.

Three, seven-point Likert-type items are used to measure the degree to which a person feels a sense of emotional appreciation for unspecified benefits received from a certain party.