When does an advert become editorial?

Posted on 16/05/2014


With newspaper circulations under pressure any advert is a good advert for a publisher.

Except when the advert becomes editorial.

Like this example from the Herts Advertiser which appears to be proudly nailing its colours to the borderline (and in some cases not so borderline) racist, misogynistichomophobic, Nazi-sympathising and incredibly hypocritical UKIP.

Well at least I think it’s an advert. It really does blur the lines. And (assuming it is a wrap around) if I was the editor of the Advertiser I’d be pretty disgusted that the publishers would force this on an editorial team.


Herts Advertiser

Picture from Hertfordshire resident Simon Booth-Lucking.