Ideas for Advertising Businesses

Don't let the fact that your business isn't a mammoth corporation dissuade you from advertising. Effective advertising doesn't necessarily have to include spending money on large media campaigns or hiring the services of an advertising agency. Incorporate a few low-cost ideas into your advertising strategy to help you reach potential customers without going broke in the process.

Send Press Releases

If you're just starting out or are undergoing a major change such as expanding or adding a new location, send a press release to local media outlets. This can be particularly effective if your business offers a unique idea or satisfies an unfulfilled need in your market. A feature story in the local newspaper costs you nothing and provides plenty of publicity for your business.


If your business involves marketing a new product, work with local retailers to set up a demonstration at their place of business. If you're marketing a food product, see if you can hand out free samples at a local grocery store or market. An innovative household gadget can be demonstrated at a hardware or home improvement store.


Events such as trade shows and street fairs provide you and your business with exposure to large numbers of potential customers. Trade shows in particular allow you to target a specific industry that would have a need for your product or service. You'll likely have to pay for the booth space, but the cost could easily be offset by gaining new customers. An eye-catching booth display can attract attention to your location.

Business Cards

Business cards are an inexpensive way to reach lots of potential customers. In addition to basic contact information, your card should contain a catchy advertising slogan and a call to action, such as "Don't wait another minute," or "Call us today." A colorful image can also make your card stand out. Be sure to carry a stack of cards with you wherever you go, and include them in every piece of mail you send out.


A flier can be used to advertise a grand opening or a special sale. If you own a computer and printer, you can even design your own flier without having to pay a print shop to create them. Fliers can be placed virtually anywhere, from car windshields to bulletin boards and building windows, or you can simply hand them out to passersby.