E-Commerce strategies for business development

12 e-commerce strategies to implement this year:


  1. Micro-targeting for online audience. E-commerce is basically about establishing “territory”: creating and designing a website to reach an audience with common interests or characteristics. Whether you have a product or service, define your company”s markets that you can enter online with special conditions.


  1. Personalization. Site visitors want one-of-a-kind experiences that cater to their needs and interests. The technology allows, even small players, to capture the interests and preferences of individual buyers and create a customized offer.


  1. Create content to bind to yourself. Amazon has attracted millions of consumers by encouraging them to share their opinions on purchased products. Use keywords and meta tags to increase your rankings in search results.


  1. Use the experience and habits of the target audience of users. Brand-appropriate website design and well-structured navigation remain key components for engaging audiences and returning them. Use the experience of other sites. If you want to sell backpacks to students, for example, use vibrant colors with luxurious designs to evoke a sense of youth and adventure.


  1. Multichannel. Create multi-channel promotions by letting your consumers get to know your brand consistently regardless of their preferred buying method.


  1. Invest in mobile. Mobile commerce is growing at over 130% per year. Your project should be mobile-friendly. It”s also worth considering special services: order status, real-time notifications, click-to-call, maps and product information.


  1. Establish logistics. To accommodate growth, you should identify the ability of third-party logistics services (3PLs) to manage large volumes of complex orders. Reverse logistics, the ability to handle exchanges and returns quickly and efficiently, is becoming key. Same day delivery and innovative networks can also be competitive advantages.


  1. Trading by subscription. There are several forms of subscription trading. In the replenishment model, the item is sent to the customer every month. The “discovery” model is more promising: customers are brought new, scarce or special items right to their doorstep.


  1. Do without intermediaries. The Internet allows small businesses to quickly reach large numbers of consumers. Manufacturers, including factories in China, are more and more willing to do business with smaller brands. They found that smaller brands were more likely to bring new products to the market because they were less constrained by limited shelf space and complex supply chains.


  1. Seamless experience across all channels. Your sales will grow if you are confident in product availability, promotion strategies, consistent promotion across all channels (as well as online, offline and mobile).


  1. Special offer. Try to focus on a narrow and deep range in a specific segment. An original, hard-to-find product can bear great fruit. Exclusive is often the cornerstone of sales.


  1. Products for the Web only. This strategy builds an exceptional brand with e-commerce as its primary distribution channel. By offering products that are not available elsewhere and selling them directly to the consumer online, you provide a lot more control.

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