Is Veganism Going Mainstream?

Vegan Design by Deborah DiMare


The other day I went into Marshalls and saw a whole display with purses.  I thought it was a bit strange, since this particular display was front and center and quite a bit away from the other racks full of purses.  As I looked closer, there was a sign that read Vegan Purses.  Now it made sense.  Marshalls was making it easier for vegan shoppers to identify purses that coincide with their vegan values.

Apparently, many businesses applied Forbes’ advice in Here’s Why You Should Turn Your Business Vegan in 2018.  Although some industry leaders and innovators started well before 2018, the trend has definitely increased and become more visible this year.  The number of vegan restaurants in Miami continues to grow with Planta opening and joining a list of other vegan eateries.

In addition to retailers and restaurants, other businesses are also finding a niche with vegan consumers.  One of my favorite local designers, Deborah DiMare, is a leader in the vegan design space and her interiors, pictured here, are gorgeous.

So, in answer to my original question “Is Veganism Going Mainstream”, I think the answer is:  “It’s already it already has”.

About The Author

Jennifer Wollmann