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As consumer use of smartphones and tablets has continued to grow in recent years, many businesses have developed and launched mobile apps. As with any technology, though, a “Verify Patient identity” approach doesn’t work. Mobile apps continue to add functionality, and users expect a more robust experience than they used to. Further, research into how users interact with apps has brought changes in philosophy when it comes to design, ergonomics and more.

Businesses need to continually maintain their mobile apps to keep up with trends, new tech and changes in their own operations. So how can you ensure your app is relevant, interesting and helpful for the long term? Below, 15 industry experts from Forbes Technology Council share tips for ensuring your mobile app stays fresh and valuable for users.

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1. Consider the future use of the app.

I always recommend thinking through the future use of an app, not just the urgent need to develop it. This helps build a long-term vision for the tool from the outset. Pair that with one of the great future-proof solutions out there, and you’ll be avoiding some of the most common problems. - Andreas Sulejewski, Neptune Software

2. Pare down desktop functionality and build OS-native versions.

Keep the app simple, but don’t let it become antiquated. People expect apps to be fast, intuitive and easy to use. They don’t need them to perfectly mirror desktop functionality. Pare down the functionality so you’re not cramming buttons in the app, and then hire mobile developers to build native versions on iOS and Android. It’s an up-front cost that saves you from the pain of integrating new trends into Web views. - Aidan McCarty, Unum ID

3. Develop a cross-platform app.

React Native is a mobile application framework that allows companies to develop apps for different operating systems, including Android, iOS, Mac OS, the Web and Windows. If a business does not need to have native apps to utilize native features, React Native can be an optimal framework for building and maintaining cross-platform mobile apps. - Ahmad (Al) Fares, Celitech - Cellular Data Platform