Ever feel like you’re on information overload? Working in time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

This week’s must-reads:
If you need a reason to incorporate video into your PR and marketing strategies, Roshni Hannon of Mad Bear Productions offers convincing data to so: Video: The Ultimate Sales Tool.

Pooja Krishna, co-founder of Maroon Oak, shares shares her thoughts on effectively using social media for small businesses in 9 Social Media Myths Hurting Your Business.

Navigating the world of social media can be a difficult task for small businesses. Alex York of Sprout Social recaps the latest statistics making it easier for small businesses to create an effective, relevant social media strategy: 47 Social Media Statistics to Bookmark for 2017.

Storytelling is the heart of any PR strategy. Maren Kate Donovan of Inde + Co emphasizes the importance of using the right words to convey meaning and create a connection with you clients Hotel Case Study: The Importance of Copywriting + Design.

What does it take get your message to go viral? Ximena N. Larkin, founder of C1 Revolution, shares her tips on forging the right relationships and designing effective visuals: Harry Potter, yoga and beer: A magical PR and marketing spell.

Happy Reading!