Originally at http://feeds.feedblitz.com/~/148978884/0/convinceandconvert~When-and-How-Does-Snapchat-Work-for-Business/

Carlos Gil - InstagramSnapchatting for Talent

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions.

Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. With a team of content and social media managers at his side, Carlos has driven social to becoming a key part of BMC’s sales funnel.

How might Snapchat fit into the B2B IT and tech vendor space, you ask? Definitely not how you might expect, that’s for sure. As Carlos says, there is no silver bullet to social media and you have to know the intricacies of each platform to properly position it for your organization.

Thankfully, Carlos is a pro at Snapchat and can share the best way to approach incorporating this hot new platform into your social tool belt.

In This Episode

How a well-articulated and tailored employee advocacy program leads to better website conversion rates
Why good social sales content means the majority of it is top-of-the-funnel
How having siloed departments leads to a niche for every social platform in any company
Why leveraging agencies as true partners means a robust paid social plan
How your point of view on social platforms can lead to a diverse and successful portfolio
Why being successful means maintaining a high level of personal involvement in your own social profiles


Quotes From This Episode

“If we’re not converting traffic over to our website, then we’re really missing the mark.” —@CarlosGil83 (highlight to tweet)

“You’ve got to build a relatio…
