Colombia is reborn. Named after the 15th century explorer of the Americas, Colombia stands out as the only nation in South America with coastlines on both the Pacific Ocean and the Caribbean, as well as being the leading source of coffee and emeralds in the world.
Colombia has found new followers among savvy global travellers, who, in survey after survey cited the warmth and kindness of Colombians as one of their top reasons to visit. Now, Colombia has given itself a new calling card, “the Most Welcoming Place on Earth.” 
That's number 1. We can think of at least nine more:
1 Colombia’s Renaissance
Forget old Miami Vice re-runs. Colombia has shed a troubled history, and narratives of cartels are a thing of the past. Through community and eco driven initiatives, the country has earned its place as one of the top destinations in South America, offering travellers a new place to explore. 
2 The most biodiverse country in the world
The South American nation is the most biodiverse country on earth per square kilometer, and is home to 10% of the Earth's flora and fauna.
3 Caribbean beaches AND a Pacific Coast…
There aren't many places in the world where you can sun yourself on a Caribbean beach and see snow-capped mountains at the same time in the Sierra Nevada de Santa Marta, the highest coastal range in the tropics, and one of the highest coastal ranges in the world. On Colombia’s Pacific coast the beaches are surrounded by jungle and its waters host humpback whales from July to October. 
4 It has one of the world's biggest Carnivals
According to Colombians, the Barranquilla Carnival is second to none. It comes with a spectacular display of Colombia's melting pot of cultures: African, Indigenous, European and Middle Eastern.
5 Cool and Cosmopolitan
Bogota and Medellin are gaining traction on the world stage, and give visitors a taste of Latin American chic.
6 Get Your Java Fix
You remember the commercials. Colombia produces some of the world's most prized coffee - that's a given. What you might not know is that the country has a budding coffee tourism industry that brings you up close and personal with producers and tasters and the most authentic flavors, right at their source.
7 It's the Land of more than 1,000 Rhythms
Hailed as the Land of more than 1,000 Rhythms, every corner of Colombia moves to its own distinct sound. Actually, sounds. Over half a dozen distinct musical genres that blend Spanish and European influences with African beats and ancient indigenous rhythms liven up the country's cultural scene and make Colombia a must-visit place for music lovers.
8 Booming cycle-tourism
Colombia is at the heart of South American cycling tourism because of its diverse topography and climate - and with over 38 key training trails, your legs will tire out before your interest in this off-the-beaten-track cycling destination does. 
9 Greener and More Sustainable
Colombia has amended its tourism laws to incorporate sustainability as a core principal. The country formally recognizes the importance of protecting the environment and supporting local communities.


Image courtesy ProColumbia