“To make aging cool,” that’s the mission of Caddis. Today we have Tim Parr, the Founder and CEO of Caddis, a corrective eyewear brand.

Tim was a guitar player before starting Caddis, and even before playing music, he worked in brand strategy consulting. He had a bicycle as well as an apparel company. Caddis began as a reading glass company but has evolved into a lifestyle brand on a mission to make “aging cool.”

According to him, raising money was one of the most challenging parts. With the coming of a lead investor, the brand’s progress became easier. He mentions that when he realized that they were not in the reading glass business rather the age business where glasses are the door prize. This epiphany was a game-changer for him.

In the first half, he talks about:

* Gratefulness
* Overview of the brand
* What pushed him
* Bluegrass music
* Did his creative background helped him
* Challenges
* Why is lead investor was critical for momentum
* Game changer

Join Ramon Vela and Tim Parr as they break down the inside story on The Story of a Brand.

For more on Caddis, visit: https://caddislife.com/

