Social Media




The home page is customizable and includes a search bar that can search Google, YouTube, CNN and most importantly the local campus area, including a people finder for the school. There's a weather tracker that shows the local weather as well as other locations that the student selects such as back home. The TV listings feature shows what's on the local channels.

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The comparisons to another website that started as a service for college students, Facebook, are inevitable. However, CampusLIVE makes it clear that they don't want to compete with Facebook but rather work with them. They've even gone as far as to integrate with Facebook so that students can actually see their live Facebook messages from their CampusLIVE homepage. There are plans to do the same with other social networks that are popular with students such as MySpace and LinkedIn.

The news feed is customizable so that members can display the news that they want to see first. They can include local, national and international news feeds. There's also a QuickLinks feature that shows the most popular links on campus in an at-a-glance display.

CampusLIVE started in uMass and currently covers campuses in nine states and 26 universities and growing. There's no question that this service does provide useful information for student in a timely manner. They need to continue to focus on adding more schools and more customizable features that allows students to build their own virtual dorm room on their site. The trick will be to convince everyone that they aren't trying to be another Facebook or social network, which would surely get them a failing grade. If they can accomplish all that then they will pass with honors.

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