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Jan 16, 2012 | 5:56 PM EST
  • Daily Feature January 17, 2012
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Author Comments

I'm going to change the description to something KINDER:

Listen. shhh, just listen.





Rated 3.5 / 5 stars


Except you forgot one thing.

Apple sucks.


Rated 3.5 / 5 stars


Can I haz for android plox?


Rated 3.5 / 5 stars

From a Marketing Perspective...

This flash/commercial is actually two ads in one. The first ad gives a reasonable idea about the gameplay. You play as a bird with a laser cannon strapped to its head, shooting at cats that mimic the worms from "Tremors." Dynamite is somehow involved. The rendering of the characters and the color palate used are both fun and attractive, and I know the game is going to be a simple, tongue-in-cheek timewaster. The humor wasn't all that great, and an understanding of the conventions of war movies/games is needed to "get" the characters, but the point of the game still comes across.

The second ad was just plain dumb. No humor, the monotone "John" voice was grating. The only tie-in to the game are the costumes, and I wouldn't have known that the costumes tie into the game without seeing the first ad. And the potential audience for the game is insulted. Since your target audience is the 18-35 year old males that identify with the gamer/slacker/"adult swim/family guy" culture, the insult doesn't matter; it will probably be seen as a badge of honor to that group.

Will this ad make people outside that target group want to download this game? No, the ads are too specifically targeted. Anyone outside the target audience is going to say, "well that's stupid," and move on. Will the ad penetrate deep enough into the target group to generate enough sales? Possibly, since the game is at a magic price point where people will say, "eh, it's only 99 cents. If it sucks, so what? I only wasted a dollar." To be successful, I'd say the ad would have to spur a minimum of 70,000 downloads of the app. That's a large percentage of the target market, which would estimate out to between 500,000-750,000 people.

If the ad reaches enough people within the target audience, it should help spur on enough downloads. If you wanted to reach people outside the target audience, and boost downloads of the app, the characters need to be more interesting, the voicework needs to be more engaging, and the gameplay needs to be more in focus. Here's hoping you get enough downloads of the game. I know how hard it is to get funds to jump-start business when one is working independently. If I could offer advice, it would be to get the ads out in other media where your potential audience will see them. As I write this, there are only 3,000 views and 150 likes on Facebook. You'll need more views than that to push the game sales you need.

From the perspective of your target audience, I would rate this 9/10. From the perspective of the non-target audience, 5/10.

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JohnnyUtah responds:

what is with the marketing genius facade?


Rated 3 / 5 stars


I liked the humor. Great animation as always. I was hoping for some gameplay shots because my curiosity is definitely peaked. But alas.

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Rated 3 / 5 stars


6 stars because i enjoyed it despite the fact its an advert theonly reason it didnt get more.... simple i dont have an iphone use android market and youll have a bigger client base . bigger client base = more spondolies

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