In 1992, I stood in the back of a hotel ballroom at a store managers meeting and heard the Vice President of Marketing of a leading drugstore chain exclaim, "If we always do what we've always done, we will always get what we've always got!" Don Beveridge, the brilliant sales management speaker who was about to follow this corporate executive on the program, turned and whispered to me, "Wrong! If you always do what you've always done, you will go out of business!" That drugstore chain no ...

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