In the job market, as in fashion, finding the right fit makes all the difference.

"People will be more successful in their jobs and job searches by validating that they are the best fit," says Patty Prosser, chairwoman of the global talent management firm OI Partners Inc.

Job seekers and employees need to provide that validation. To do so, Prosser's company and its career consultants offer the following advice.

1. Offer evidence of what you've learned lately. "Employers are seeking workers who have made a commitment to continuous learning. Relate what you are learning to how this can make you a better employee or a great hire," Prosser says.

2. Demonstrate your value to an employer. Companies want to know, specifically, what you can offer.

3. Showcase outstanding communications skills. Employers are placing a higher priority on both written and verbal skills. Don't just sharpen your presentation skills. Improve your writing, as well, Prosser suggests.

4. Be a team player. Employers say this is the No. 1 quality they are looking for in applicants and workers, according to an OI Partners survey.

5. Share your excitement and enthusiasm. "Be able to articulate what about the company's product or service inspires you and how you can demonstrate that in your daily work," Prosser says.

6. Be flexible. Employers appreciate workers who keep focused on meeting the organization's goals, especially when resources are stretched.


7. Anticipate. "Companies reward people who see that there will be a resource gap, bring it to management's attention and propose some possible solutions. If you are interviewing for a position, share a story about a time that you did this in your career or explain how you would do this if hired," Prosser recommends.

8. Use persuasion skills. An ability to win over others, including customers and colleagues, is in demand. Persuasive employees know how to craft their messages to meet others' needs and, at the same time, accomplish their objectives.

9. Lead. Management wants to hear potential leaders say how things can be done, and how problems can be solved -- not why things won't work, Prosser says.

10. Finally, be authentic. It is essential to demonstrate who you are and what makes you unique as a person and employee. Be clear about what your special talents, skills and contributions are, and how you believe those things make you more effective.

Do what others fail to do.

(Marvin Walberg is a job-search coach based in Birmingham, Ala. See


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