The Toonari Post - News, Powered by the People! » content marketing for businesses Grassroots Journalists, Bloggers and Experts capture and report news from around the world. Become a citizen journalist with Toonari Post today! Mon, 22 Dec 2014 09:24:38 +0000 en-US hourly 1 Content Marketing: Why It’s For You Fri, 19 Jul 2013 16:19:23 +0000 Given the state of our communication and attention spans at the present time, having a web presence is crucial. A simple web presence is not enough, though: you need to have an interactive, eye-catching, personable and unique website. Since so many companies have websites, it is crucial to have a website that stands apart from the competition. This means you have to be one step ahead of what your customers, clients or website users are expecting.

With the growth of the web, new terms and processes have emerged to generate the best possible site for both commercial and personal use. One of these terms and processes is content marketing. If you are attempting to stay ahead of your competitors, you are fully aware of content marketing. Toonari Post is working towards being the best to bringing you the latest news, and content marketing is just that.

But to the newbies reading this, content marketing is a term used to describe what components and media types are best to implement into your website to attract viewers to your site. This is a hybrid between content writing, which is writing all of the information on your website, and marketing, which is promoting and presenting yourself in a way that is enticing to customers or clients.

Why is this new term important?

It is important because your online presence is becoming just as important as your actual presence when it comes to your reputation, identity, brand as a whole and most importantly, connection with your audience. When the combination of creating a personality for your website (content) with the skills and tactics of a marketer, you are bound to have a successful website that will bring you to your audience.

Who should pay attention to content marketing?

Anyone who has a website and wants to draw in views should pay attention to content marketing. Whether you have a site to sell products and services, or if you have a personal blog, the time you spend on figuring out what you want on your site will help create the right site for your specific audience type. Whether you incorporate videos, photos, graphs, lots of text or just parts of all the above, you need to know who you want to be on the web. Everyone should be paying attention to content marketing so that you are also aware of the growing trends on how companies are working towards being more personable and responsive.

How do you successfully implement content marketing?

Since content marketing is a full time job, hiring a content marketing company is not a far-fetched idea. But if you want to try it for yourself, or just want to create a starting point, follow these steps:

  1. Figure out who your target audience is; a very specific audience type of who you want to communicate and do business with.
  2. Decide on what type of tone you want to use to represent who your company is. This can be done based on how you already are or who you want to be. Tone is crucial to how the site is read and understood by the audience.
  3. Determine, based on your tone and the target audience, what the website should consist of. Deciding what your audience enjoys and what type of atmosphere you want your site to create will help you to figure out what type of media types and text you want to include.

Whether you hire a company, in which there are great opportunities right now, or you do content marketing yourself, it is something that will take time and is an on-going process. While your business is changing each day, so does your online presence. As long as you know who you are, who your audience is, and how to best display this communication, you are golden.  

Photo Courtesy of TopRank Online Marketing

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