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RE: The i hype...
By akugami on 6/18/2007 4:51:32 PM , Rating: 2
I completely disagree about the iPods. Their revolutionary feature wasn't marketing or hype. It was an easy to use interface and a pleasing design. The things Apple has always been good at. Apple has won numerous industry design awards for their products and the basics of their GUI is what MS copied. In the iPod the easy to use interface coupled with the scroll wheel made it years ahead of the competition in terms of having an easy to use GUI coupled with an easy to use control system. It's only been in the last few years that other companies have caught up in the ease of use department.

While Apple's marketing is always half truths, whose isn't? That's why it's called marketing. Hype up the good stuff, gloss over the bad stuff, make implications about things you can do or are good about your products without ever really saying it.

So has hype carried the iPod? Absolutely. But it was a darned good product that helped make it a successful product before hype carried it to the 100 million and beyond mark. Hype can help carry a product but I would doubt it helped the iPod until after it already became a hit.

Let's not forget that people were buying the once Mac exclusive iPod and hacking software to make it work on PC's before Apple got a bright idea and released it for both PC's and Mac. Techies helped make the iPod popular and other techies are now slamming the iPod and saying it was built exclusively on hype. Let that sink in.


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