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Super Taster Columns- why only videos now?

I used to really enjoy the Super Taster columns. Sure, it was mostly stuff that I would never buy, but they were a fun quick read. Now they are all 2-3 minute videos. It's like you took something easy and made it harder, for no good reason.

Can anyone explain why it's only videos now? I don't want to watch a video, and it appears I'm not alone, as the majority of comments re: the videos are pleas to make them stop, or at least post the column also.

From what I've seen, no explanation has been given for the change.

So, what gives?


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  1. Without a transcript CH's are missing out on 90% of the information Supertaster is sharing. That includes pricing, the taste sample experience and the outcome for Mr. Norton.

    James Norton's video's are appearing more often and with a good deal more personal information shared (today's Domino's Gluten-free Pizza has a sorts of personal backstory to it, oh and a typo in the one sentence that does appear).

    I'm not against CHOW videos at all but I don't understand ignoring your "fan base" with no reply given to requests for a transcript. Yeah, a bit odd.

    1. I agree completely. I come on the computer to read things, not to waste time waiting for a poor quality video to load.

      1. I haven't checked Supertaster since it went all-video.

        1. The columns were interesting. Videos are a waste of time.

          1. Yup. I don't even bother clicking on the Stories below anymore because I got sick of all the videos. Oh well.

            3 Replies
            1. re: viperlush

              The videos are being posted in rapid fire. It must have been easier and more cost effective to go all-video.

              1. re: HillJ

                It's funny, not long ago video production was expensive. Now, if your theory is correct about the reason for the videos, then it's more expensive to write the column than film it. Too bad.

                Speculation aside, I wish we could get an answer from TPTB (the powers that be).

              2. re: viperlush

                I feel the same way. I really liked the Supertaster columns, but I hate videos. I like to read! With that done and Table Manners stopping, there's a marked paucity of columns on the site, and that's sad.

                Please bring back writing!