Wilson: Basket

You gotta have the balls for the game.

Advertising Agency: Long Play, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Ricardo Petnys
Published: August 2007

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philippertl's picture
656 pencils

huh? not convinced ...

ILLUSTRATION / DESIGN www.philippertl.co.uk

Bundy Agency's picture
Bundy Agency
597 pencils

WOW, really could have done something a whole lot better with that brief.
The line could be nice though

Dick Huges's picture
Dick Huges
939 pencils

hahahaha "THE BALLS" that's lame

robottttrockkkk's picture
814 pencils

no me gusta la idea ni la redaccion.

[ http://eltubedeyou.blogspot.com ]

EGGO's picture
354 pencils

Dick joke: Check
Over-exaggeration: Check
Poor photoshop work: Check

You have to hate advertising in order to truly love it.

phoamcor's picture
1284 pencils


jungle boy's picture
jungle boy
196 pencils

no i won't give u guys my balls....

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

I really like this as an Idea.
But whats with the orange sky?
it could have run into an interseting series if the artwork was better.
I'm suspecting it's a stock photo cobble together.


harrison bruce's picture
harrison bruce
112 pencils

Honestly, I cannot tolerate ads with balls, dicks..etc It's just plain unamusing.

cullers's picture
332 pencils

It's true. The game requires balls. Haha, a double meaning on "balls" to mean guts and determination. but why WILSON balls? are their balls bouncier? do they last longer? are they more firm? How do their balls taste? give me something in the body copy for me to buy these balls and not somebody else's balls. Like Spalding. I've always fancied Spalding - they make the official balls for the NBA, then again, those nice Nike balls come in cool colors with a cool swoosh logo. what have your balls got?

p_hollis's picture
34 pencils

Is that a pun in your pocket, or are you just glad to see me? How does a difficult basketball shot make me want to buy this product? Could I make this shot only with this brand?

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