twitter special reportBIR/The Pack


Twitter is one of the hottest companies on Earth. It's not just a breakthrough product used by hundreds of millions of people, it's also a fascinating business case: Can it make money? Will it? How? How Much?

Those are some of the questions we at BI Research have looked at in a recent series of notes. We'll keep adding others as we publish them.


Twitter Ads: What They Are And How They Work

Twitter has said that it wants to generate the bulk of its revenue from advertising. What, exactly, are Twitter ads? How do they perform? Read more →

twitter who to followScreenshot

How Big Can Twitter Get? 

Twitter is currently valued at $8 billion—is that justified? How big is its market opportunity? Read more →

 twitter ad revenue per user per year demand media facebook microsoft yahoo

INSIDERS: Twitter Ads Are A Work In Progress, But Have Tons Of Potential

We speak to insiders who have bought and used Twitter ads to get their honest take on the products Twitter is basing its future on. Read more →

 twitter birdIllustration: Ellis Hamburger
