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It doesn't? Why don't I ever see celebrity news there? Blog posts and the likes trying to push me to buy this or that? Why do I only see things I've deliberately chosen?

The only thing you can control is who can post in your stream. But you can't control the content. For example, I have a few people I follow for various reasons, but they're also rabid Nintendo fanboys, so it's not unusual for me to wake up to a dozen or more Nintendo posts in my stream every day. So why can't I set it up to hide any posts with the word 'Nintendo' in them? I don't give two shits about Nintendo, or gaming in general ;)

Worse yet, if I didn't block ads, they'd probably be showing me Nintendo/gaming-related ads all over the Googleverse, because that's what my friends like. Well, they're not even really my friends. They just happen to talk about a few niche-related topics I am interested in. We tried the Communities feature, but that was an epic fail.

Edited 2013-05-19 22:54 UTC

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