3 ways to know if your customer service is good or not

3 ways to know if your customer service is good or not

These companies brag about their commitment to 100 percent customer satisfaction. Almost every company says its service differentiates its businesses from the competition.

But as the vendor or supplier, isn’t your investment in customer service simply a means to an end? So how much is just right?

If you run your company for profitable growth, ask three questions about the impact of your customer service on your customers.

  1. Are your customers returning to buy from you again?
  2. Are your customers referring you to more customers?
  3. Are your customers giving your company a favorable reference?

Answering these questions is not difficult. They can all quantitatively measure results — the proof is in the numbers. Your customer service should ensure that your customers are happy enough to make you more money. After that, they should get their loving at home.

Yogi Berra, a former Major League Baseball player famous for his nonsensical quotes, once responded to a question about a St. Louis restaurant by saying, “Nobody goes there anymore. It’s too crowded.”

Don't be fooled by last month's sales, but make sure you know why and where your customers will spend their next dollars.
