• Mar 21, 2007

GM Daewoo modelIn the not-too-distant past, many of the Korean automaker designs were so lame that you had to put a pretty girl in the foreground for most people to even look at them. Times have changed, and Korean design has advanced to the point where the need has waned to employ hundreds of pretty models at the upcoming Seoul Motor Show in South Korea.

For fans of auto show models, these gals aren't going away altogether, but their numbers are going down. Hyundai models will drop in number from 46 to 36, Kia is going from 44 to 36, and GM Daewoo and Renault Samsung Motors are also following suit. And while the models are shrinking in numbers, the amount of fabric they'll be sporting will grow. Miniskirts and "sleeveless shirts" will be less prevalent in an effort to put more emphasis on the cars (how novel!).

Some of the Korean carmakers will utilize more college students and/or "car experts" whocan answer the auto-related questions of potential customers. We agree that the vehicles should have the lion's share of attention at the Seoul Motor Show, but we just wish all those upstanding young ladies didn't have to lose out on a payday (and a photo op) to keep cars in the spotlight.

Thanks for the tip, Jennifer!

[Source: The Korea Times]

I'm reporting this comment as:


    • 1 Second Ago
      • 7 Years Ago
      As long as they're HOT college students :)
      • 7 Years Ago
      Then explain Geneva.

      They needed flesh + blood eye candy to hide the ugly cars? I'll bet if you added up the IQs of the models there you might come up with 50 may 60 points.

      Now, that I think about it, yeah, a lot of the stuff in Geneva was ugly.
      • 7 Years Ago

      Hot models have a much happier life than you. Period. What has your "intelligence" gotten you?
      • 6 Years Ago
      it just happens to be at the motor show, that there are not only Korean cars but other makers as well. so you are saying that all cars are lame, because all the models are representing all cars, not just in Korea but in other parts of the world. futhermore the korean engine and design will facinate many, plus the korean models.......
      • 7 Years Ago
      No matter what IQ level these models have, you'll score the lower. Learn to spell first before you bash them. Idiot.

      "...with 50 may 60 points."
      • 7 Years Ago
      Oh bollocks. What's the world coming to.
      • 7 Years Ago
      OMG The models will actually know something about cars?!?!?!?

      That's unheard of!
      • 7 Years Ago
      • 7 Years Ago
      Good! It's an auto show, not a porn show.
      Also, the less a legit auto show looks like one of those trashy import car shows, the better.