Ministry of Innovation / Business of Technology

Ask Ars: Help! I need VoIP service for my virtual office!

So you now work from home—or you've just launched that new startup—and using …


Q: I recently quit my old job at a large company and started working for a startup. The startup is 100 percent virtual (we have no office, and everyone works from home), which is great, because I love doing conference calls in my boxers. But the downside is that I miss some aspects of my older, non-virtual job. Specifically, we all had landline phones with great sound quality, voicemail, and extensions—the usual phone features that everyone expects at an office job.

But now I'm stuck using either my cell phone, which drops calls when I'm inside my house, or my own personal landline, which I tie up for hours on end (this drives my wife nuts). I've recently started looking into business VoIP services, and I thought maybe Ars would have some insight there, since you guys are a virtual company as well. Any thoughts?

The good news is that you can indeed find a VoIP provider that gives you all the features that you're used to from your old office phone—extension dialing, voicemail, a directory, etc. The bad news is that finding a decent VoIP service for your startup or business is a lot like buying a new cellphone. There are lots of options to choose from, and with a myriad of add-ons and pricing plans, it can be difficult to tell them apart.

Ars currently uses a service called OnSIP, which offers such features as voicemail, extensions, call forwarding, and automated menu—essentially, everything you've described and more. We also have the flexibility of using OnSIP with both standard Polycom IP phones, which offer exceptional call quality, and with third-party software clients as well. (Seriously, the Polycom phones running over IP provide scary-good clarity for conference calls. Our editor-in-chief "jokes" about holding staff calls just to enjoy the experience.)

Other services, such as Aptela, 8x8 Inc., and Phonebooth, work in a similar manner but differ on a few key points that we'll examine shortly. In any case, you'd be wise to compare features, call quality, and most importantly, price—some of which we'll do here.

But before we dive into specifics, let's lay the groundwork by explaining what made your old office phone system work the way it did, and how VoIP phones differ.

A PBX primer

In your non-virtual office, it's likely that you had a private branch exchange, or PBX, handling all incoming, outgoing, and internal calls. For the sake of both cost and efficiency, this type of system also allowed multiple users and extensions to be directed—or multiplexed—through a single line. From an internal standpoint, this makes it easier for employees to contact each other within an office by dialing nothing more than an extension. Such inter-office calls stay within the PBX, as opposed to being unnecessarily routed to the phone company and back to a person who could quite possibly be sitting down the hall.

Because of the size and complexity of such systems, a PBX was once limited to larger businesses (or at least to those with money to burn). That meant smaller business and startups lacked access to useful features such as attendant menus, conference calling, and centralized monitoring—features now considered must-haves in many modern workplaces.

No surprise, then, that traditional hardware-based PBX systems are being replaced with virtual alternatives that are both far cheaper and more accessible. A piece of software called Asterisk, for example, is one of the most popular virtual PBX suites, and it emulates the functionality of a costly, complex hardware PBX setup on a something as small as a standard desktop server. As we explained in an article last year, "no longer is a PBX a giant box with hundreds of switching cards in it, making it look like it may attempt to take over the world at any moment. Now, it is simply one of the many servers in your datacenter."

(If you'd like a more in-depth explanation of how both private branch exchange systems and Asterisk work, be sure to read Joe Hancuff's original article in full.)

By using VoIP to route calls through pre-existing networking infrastructure (i.e., the Internet) any remote employee with an online connection can essentially become a part of your internal PBX network. The SIP protocol, which serves as the basis of most modern VoIP communication, means that your network can even extend across multiple devices thanks to the protocol's cross-platform support. Everything from an IP-capable desk phone to an Android handset can communicate through the protocol, making VoIP and SIP-based setups the ideal choice for pervasive corporate communication.


One of the most popular and comprehensive services in this space is called OnSIP, which offers both virtual PBX and VoIP functionality in one place. Unlike some competing products, OnSIP can be configured to work with any SIP-capable device, and the company even offers hardware and softphone reviews on its site, which should give you some idea of how your own setup can be expected to perform.

OnSIP offers three pricing tiers that bill on a per-month basis: SoHo for $39.95, Small Business for $99.95, and Medium Business for $199.95. Each includes access to OnSIP's core functionality, with such features as user extensions, a dial-by-name directory, call monitoring via the My.OnSIP Web interface, and a customizable attendant menu.

The difference between tiers is in how some of OnSIP's core features are distributed to users. For example, while the SoHo package allows for unlimited users, it only provides voice mailboxes for five, or 15 with the Medium Business package (additional boxes can be purchased for $2.00 per user). Again, while the SoHo package lacks a conference-calling suite or automatic call distribution (ACD) queues, both Small and Medium Business packages include at least one of each.

Still, that's relatively cheap for a service that allows unlimited users, which is why OnSIP charges a flat-rate fee of 2.9 cents per minute for all ingoing and outgoing calls. This includes countries outside the United States as well, such as Canada, the United Kingdom, France, Australia and more (a full list is available from OnSIPs website). Fortunately, calls to other OnSIP users on your network are always free.

Managing and monitoring those calls via the JavaScript-based My.OnSIP interface is especially fast. The Web app functions much like a virtual phonebook, and you can easily monitor and transfer active calls between other online contacts. There's also a handy extension for both Chrome and Firefox users that can instruct your desk phone or SIP-capable device to dial numbers you encounter online, all from within your browser. It should be noted that this interface is separate from OnSIP's user administration panel, however, which is still accessible, but comparatively spartan, and somewhat harder to navigate.

As previously mentioned, OnSIP will work with any SIP-capable device, though just how well it does will obviously depend on the model. At Ars, we use Polycom IP phones, which sound great. For the sake of this article, we also tested OnSIP using an open-source, Java-based SIP client called Jitsi, with nightly builds for Mac, Linux, and Windows PCs. As far as call quality is concerned, OnSIP supports the most popular SIP audio codecs used today (including the ITU G.711 standard) as well as wideband (G.729 "HD" support) should both your phone and router allow it.

With both the Java client and our Polycom phones, dialing HD-capable IP phones revealed OnSIP's call quality to be particularly impressive. Used with a decent headset, some callers felt the experience was similar to talking with someone in the same room. Of course, this is all dependent on the speed and quality of your Internet connection, and proper Quality-of-Service settings will also play a role here as well. Otherwise, audio artifacts will, in our experience, increase when bandwidth-intensive activities such as video streaming are added to the mix.

Aptela and 8x8

We've grouped Aptela and 8x8 together because they're two similar services that differ from OnSIP in a few ways. While both offer unlimited monthly calling packages, they each charge per user. In fact, "unlimited users" versus "unlimited calling" is how most hosted VoIP and virtual PBX services separate themselves from other options.

For example, Aptela's unlimited offering costs as little as $24.99 per user, per month, which includes a voice mailbox, auto-attendant, and other call monitoring features. Cheaper options are available, though there is a flat-rate charge per minute for calls. 8x8 is similarly priced at $29.99, with a cost of $24.99 for up to three additional users (for the company's Virtual Office Quick Start plan, at least). Compared to OnSIP, that total cost can add up quickly with a large number of users, but the tradeoff is near-unlimited minutes for those who require frequent calling.

Luckily, Aptela is fairly lenient with regard to allowed third-party phones; most SIP-capable devices and applications can be registered for use with the service, though Aptela obviously provides a list of recommended options. One of those options is the third-party, cross-platform softphone Zoiper, which we tested alongside Jitsi. The good news is that both applications produced near-identical results—clear, with the occasional audio hiccup, though they proved especially impressive when used to connect with other SIP clients and wideband-capable phones.

Unfortunately, the same can't be said of 8x8, whose own browser-based softphone is less than stellar. Worse still, the company doesn't give out SIP credentials, so this is your only software-based choice. Obviously, the in-browser applet is a conscious effort to provide the utmost in cross-platform compatibility—assuming you have both Flash and Java installed—but it's slow to navigate and more clunky than a standalone app.

Calls were never quite as clear compared to the other services we tried, and there was even a noticeable background hiss identified by some callers on both ends. In fact, calls which we might have considered "high-definition" on Aptela or OnSIP sounded far from "in the same room" on 8x8.

This is by no means a definitive test. An 8x8 representative warned us that available computing resources and bandwidth would directly influence call quality. However, neither factor posed a problem in previous tests on alternate services. We can only hope that the service performs better with a traditional hardware phone—a limited number of which can be purchased through 8x8's website—though this approach might not be quite as ideal for frequently mobile clients.

It's not all bad, however. What's interesting about the 8x8 online portal is that your address book can store not only internal company contacts, but external numbers as well. Thanks to beta Facebook and Twitter integration, in addition to standard Google contacts and Microsoft Outlook support, you can consolidate contacts from most major online networks and services into one place. It's not a revolutionary feature by any stretch—this sort of thing has been a common smartphone feature for years—but it's a welcome addition that's absent from traditional PBX services.

Finally, we might be nitpicking, but a potential downside to Aptela (and 8x8 to an extent) is the inability to set up a new subscription online. In our book, this is one of OnSIP's greatest strengths, and it gives new users the opportunity to make and receive calls in mere minutes (and on a 30-day trial, too). We can understand the rationale; by funneling potential users through Aptela and 8x8's representatives, less advanced users can be led through the process with ease, and appropriate discounts can also be applied. Still, it would be nice to have a self-serve option for those with previous hosted VoIP and PBX experience.

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