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The Fighter (movie)
Digital Tracking: Audiences to Venture 'Into the Woods' Over Holidays

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot - which studies social data and box office trends - analyzes this weekend's new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns should be at their peak. "Into the Woods," Disney Moviepilot Prediction: $43 million Hot on the heels of Disney's massive successes "Frozen" and "Maleficent" comes "Into the Woods," a modern musical...