March 19, 2013

Switzerland, Germany and Austria lead world in tourism industry competitiveness

The World Economic Forum's "The Travel & Tourism Competitiveness Index (TTCI)" aims to measure the factors and policies that make it attractive to develop the T&T sector in different countries.

Switzerland, Germany and Austria lead the world in terms of their travel and tourism industry competitiveness with Spain, the United Kingdom, the United States, France, Canada, Sweden and Singapore.







The Travel & Tourism Competitiveness Index covers 140 countries and uses a combination of data from publicly available sources, international travel and tourism institutions and experts. It also incorporates the results of the Executive Opinion Survey, a comprehensive annual survey conducted by the World Economic Forum and its network of partner institutes (research institutes and business organizations) in the countries covered by the report. The survey provides data on many qualitative institutional and business environment issues.

The report’s cross-country analysis of the drivers of competitiveness in travel and tourism provides comparative information that is useful in business decision-making and supporting policies of governments wishing to improve their travel and tourism environments.

In addition, the report includes contributions from industry experts. Several chapters explore issues such as how visa facilitation can play a role in stimulating economic growth; the importance for policy-makers to leverage local competitive advantages to thrive in a volatile environment; the impact of the tourism sector on employment creation; and how the connectivity that aviation sector creates sustains economic development.

The report also contains detailed country profiles for the 140 economies featured in the study, including a comprehensive summary of their overall positions in the Index and a guide to the most prominent travel and tourism competitive advantages and disadvantages of each. Also included is an extensive section of data tables covering each indicator used in the Index’s computation.

Download the full report at the World Economic Forum (PDF 5.8 MB)