

He said he should have listened to his gut






Paul Otellini






Source: The Atlantic

Comments     Threshold


RE: The full story?
By fteoath64 on 5/19/2013 6:02:25 AM , Rating: 2
"FAR smarter would have been for Intel to get a full ARM license, focus their efforts on making a kick-ass ARM chip (using all the µArch and fab tricks they've used on Silvermont) and with the x86 line price-protected against the much lower cost ARM line."
This is what Intel does NOT want to do yet!. They might later but then they might never ever do ARM. The fear has been the gradual demise of X86 if Intel adopts a different ISA chip. It could happen as low-power servers using ARM still outperforms Intel in both perf/watt and total cost of system. (meaning best ROI).

Coming back to iPhone, Intel had NOTHING at the time to suit Apple's design intend, if Apple were to use a special low-power Atom, the iPhone might have had a future like the Newton!!!. Then Android would rule supreme and Nokia would have had Meego!. In recent history, ARM software installed base is way too big for any ISA switch at this stage so Atom still has no chance. Also, Intel cannot afford to do Arm like pricing since they have a standard margin to maintain.

