MINI Tries To Predict Your Future With Roadster Campaign

  • Author: Lauren
  • Lauren Fisher,

We tend to ignore anything that claims to predict the future, but when it's done cleverly and with a bit of humour, then we can allow it. This campaign from MINI called "The Psychic Roadster" incorporated billboards, paid search and an interactive site which takes your IP address to tell you facts such as the weather and places of interest to convince you that the reading is real.

The whole idea is to show that the future can be more exciting if you buy a MINI Roadster and since the campaign is tongue-in-cheek, we like it.