TERRANCE ODEAN: The biggest misconception people have about alternative investments is that a good story is a substitute for expertise and careful research.

    Take commodities for example. Commodity sales are often accompanied by stories such as the Federal Reserve is running out of gold or that inflation is just around the corner. But in the long run, stories don’t win; expertise and research does. People who spend their days analyzing commodity supplies and demand consistently make money while individuals who speculate in commodities lose.


    Read the Alternative Investing Report.