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My new boss thinks you can submit an update to app Store and mark it as priority once or twice a year. if your abuse it you lose your privilege?

Is he correct. I've been submitting updates for years and never heard of it?


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2 Answers

up vote 7 down vote accepted

You can request a Expedited review, which should be used if you've submitted an app which has been approved but it has an issue that needs to be fixed urgently. As your boss has said they can only be done a few times so be cautious doing them.

Expedited reviews are granted on a limited basis so we cannot guarantee that every request will be expedited.


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excellent cheers –  brian.clear Oct 1 '12 at 9:38
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Got app reviewed in one day...grudgingly (see email).... Dear APPLE HIRE MORE REVIEWERS!!!!!

Hello .....,

Thank you for contacting the App Review Team.

We understand that situations arise which require an exceptional response, however, we have received multiple expedite requests from .... within a short period of time.


If your app is rejected during this review, it is not necessary to request another Expedited Review when you resubmit. Once you revise and resubmit your binary (or metadata, in the case of a Metadata Rejection), your app will be automatically returned to the expedite queue.

Best Regards,

App Review Team

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To be fair, it's not up to apple to hire more reviewers to account for poor submissions, 7 days is a good turn around time. The onus is on you to ensure your code is working correctly and as they state you have submitted multiple expedite requests, which indicates you regularly submit poor quality code –  David Thompson Jan 30 '13 at 10:38
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