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It's a bird, it's a plane, it's a viral marketing campaign (VIDEO)

Viral marketing campaigns keep getting smarter.
Flying people in nyc jpegEnlarge
It's a bird, it's a plane, it's a marketing campaign. (ChronicalNYC/Courtesy)

If you've been in New York City the past couple of weeks and have noticed some flying people in the skies, you are not crazy.

Nor are you alone.

You are simply the victim of a pretty cool, and highly memorable, viral marketing campaign.

It all has to do with a forthcoming 20th Century Fox movie called Chronicle and a viral marketing stunt pulled off — rather effectively — by viral marketing agency Thinkmodo.

Here's how Thinkmodo's Michael Krivicka explained the stunt to TechCrunch:


Simple. Smart. And effective, particularly in a world where consumers are bombarded by a constant stream of marketing messages, from TV to radio, to print and the web.

Anything that can produce word of mouth buzz like this is likely to help raise the brand awareness of the film.

It's also, ahem, likely to get bloggers and business writers interested, too.

Here's the video that you've been waiting for:

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