Four ways to boost your app’s rating en-us Wed, 31 Dec 1969 19:00:00 -0500 Sun, 28 Dec 2014 14:48:51 -0500 Lightspeed Venture Partners rganguly Wed, 19 Dec 2012 18:22:43 -0500 This is a really good start on the subject, thanks for sharing your thoughts. Funny enough, we've actually had an offering in the market that programmatically does many of these things for app developers and I can attest to the efficacy of following this guidance. It turns out that being proactive and making an effort to think about the experience of the people using your app is really powerful for engaging your fans (we wrote about it in more detail here: <a href="" target="_blank" rel="nofollow" ></a>). In addition to these tips, there's a really big philosophy shift I would suggest is important for every app publisher: not everyone is going to love your app. It's important to understand that a lot of the success in the app store is due to a long-term investment in building your app's brand and audience. The more you can hone in on who your audience is and why they would use and love your app, the more successful you'll be. Focus is important in any business, but particularly in the increasingly competitive app space. A laser focus on delighting your audience will take you a long way. -Robi Ganguly