A proposal for Twitter: Shut it down


As I write this, Amazon.com, like Twitter, is offline. Amazon's outage is the big news Friday morning. But what of Twitter?



Until the Twitter team can get the service working again for good, here's what they should strongly consider: Close the site. Take it offline. Put plywood over the doors and windows, as it were, with a big "We're remodeling!" sign on the front. Ask users if they want to be e-mailed when the site reopens for business and don't send that e-mail until the thing is fixed. Really fixed. Then have a grand reopening party.

It's not like doing this would cost Twitter revenue. It doesn't have any. But if Twitter is going to be online, it needs to be reliable. Twitter is not just a toy. It's a communications platform that people were just beginning to rely on before it overloaded and got flakey. Now, no one can rely on it and we're learning that at any given moment, there's a very good chance that Twitter will be offline. The more people who learn that, the fewer people will visit, and the more people will walk across the street to competing services. Remember how Friendster lost its momentum?

If Twitter can't deliver a reliable experience, I think its best bet is to close until it can. That way, we can all come back to the site at the same time, all together, instead of each of us showing up one by one and finding it deserted.

Related: Disqus' Downtime Reminds Us of Woes for Data In the Cloud, by Louis Gray.


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