If you can believe it, it's 2012 - and this stuff is still being handled by fax! The advertising agencies employ teams of people who just monitor and communicate by fax whether a commercial was programmed, whether a commercial meets the required specs, etc., etc. And if the specs aren't met...yep...they go back and forth by fax.


This will greatly reduce mistakes made and manpower used at the ad agencies. The competition - ie. DG and Extreme Reach - don't have it. You can bet they will be extremely choked upon reading this NR. And you can bet that YOO will be taking some of their business.