SANTA CLARA -- Coach Jim Harbaugh struts his black sweatshirt and khaki pants on a football field, not a fashion-show runway. Don't expect that to change.

But the 49ers got into the April Fools' Day spirit Monday by announcing that their coach launched his own clothing line: "The Jim Harbaugh Collection."

Anyone looking to purchase Harbaugh's daily attire through the 49ers' website is greeted by the following caption: "Happy April Fools!"

In his two years as the 49ers coach, Harbaugh's rarely worn anything other than a black fleece sweatshirt, khaki pants, black cap and black shoes. That outfit's accessories: a black string around his neck for a whistle and red pen.

Harbaugh credits his consistent wardrobe for "reducing drag," but it's also sent a symbolic message to his team: they're getting the same guy day after day. To emphasize a blue-collar work mentality, Harbaugh awards mechanic shirts to teammates when the final roster is set after the exhibition season.


No word on if Harbaugh will pull out one of Bill Walsh's old white sweaters for a retro-uniform game at Candlestick Park, where the 49ers will leave for a new stadium in Santa Clara after this coming season.