By Matt Jarzemsky

    Brendan McDermid/Reuters
    The “Charm” for the new HTC smartphone Rhyme is illuminated during a demonstration at the unveiling event in New York, Sept. 20, 2011.

    HTC on Tuesday unveiled the Rhyme, adding a smartphone tailored for women to the stable of smartphones it sells with Verizon Wireless.

    The device comes in colors such as purple and features an accessory dubbed a light-up “charm” that “lets you know you have a call or text even when your phone is buried deep in your bag,” HTC said in a statement.

    Verizon Wireless plans to start selling the phone for $199.99 on Sept. 29.

    The device is powered by a Qualcomm 1-gigahertz processor and will run on Gingerbread, the latest version of Google’s Android software platform meant for smartphones.

    Other accessories include a charging station that can play music or act as an alarm clock. HTC said in a statement the phone was “designed for people who require advance features but want a phone that is sleek and fits into their lives.”

    Verizon Wireless, which is jointly owned by Verizon Communications and Vodafone sells a slate of HTC phones including the 4G-powered ThunderBolt and the Trophy, which runs on the Microsoft’s Windows Phone operating system.


    For the latest news and analysis,

