Who we are

We use scientific modelling and media campaigns to save the greatest number of lives in the most cost-effective way.

A quick overview of DMI




We are currently looking for partners and funders for our Media Million Lives initiative. We often advertise paid jobs in the UK and in developing countries. You can also donate online through a tax-efficient intermediary. Contact us to find out more, or read our recent news

Click here for a quick illustrative guide explaining what we do and how mass media can save lives.



Standout charity

Recommended charity

Make a donation (US)

Make a donation (UK)


Films about DMI

This series of short films outlines DMI's approach in using mass media to change behaviours:


Why DMI? (2:52)

DMI's CEO, Roy Head, describes how DMI was created to bring together the very different worlds of media and science, and how it has the potential to save over a million lives.

Changing Behaviours (3:16)

Everything that DMI does is based on changing behaviours. To do this, we combine field research (to understand how people think) with creative techniques (to manipulate their emotions). This film shows that process at work in Burkina Faso.


The Science (3:05)

What is the science that underpins DMI's work? How many lives can we actually save? What is a DALY? Professor Jimmy Whitworth (Wellcome Trust), Dr Richard Horton (The Lancet) and Roy Head (DMI) present the key concepts.


The Science (Part Two) (1:42)

A continuation of the scientific story, this film describes how we are testing our model through a randomised controlled trial in Burkina Faso.


Radio Partners (2:57)

Why do we form such close partnerships with radio stations? Why don't we just pay for airtime? This film, set in Burkina Faso, answers those questions and explores what local radio stations have to gain from the partnership.


The Talent (2:32)

DMI has a unique way of recruiting staff. Rather than selecting people based on education or experience, we invited 600 people with no experience at all to write a script...


Relevant Items: