Toyota reinvents the mundane in its Camry Super Bowl ad

By: on 1/30/2012

Toyota will use its 30-second window during the Super Bowl to show the reinvented 2012 Camry. The company imagines what life could be like if other boring things were changed.

The commercial starts with a couch, but instead of cushions, you sit on supermodels. (It also comes in a male version.) The ad then asks, what if traffic cops were also massage therapists? That roadside visit would be a bit more enjoyable. The commercial includes plants fighting crime, babies who don't need diaper changes and a Department of Motor Vehicles visit that doesn't make you want to jump off a bridge.

The 60-second spot is here; people will see a shortened version on Sunday. The company also has another 30-second spot airing during the game.

The ad is definitely funny. We're just surprised it implies that the old Camry is as about exciting as a traffic stop and about as fun as a trip to the DMV. Don't get us wrong, we sort of agree. We're just surprised that Toyota is finally saying it.
