The Brand

Welcome to the Walmart Brand Center.

Here you'll find the guidelines that serve as guardrails for our brand and corporate identity.
This includes the name, logo, colors, and downloads.

Our Purpose

We save people money so they can live better. 

This is the guiding philosophy we communicate with pride, both internally and externally. It's the way we seek to positively influence society broadly and our customers, communities, and stakeholders personally.


We have become the friendly neighborhood store that our customers trust and rely on. By using consistent language and imagery, we create a welcoming environment that encourages our customers to come back.