





“Then there’s ‘Cheers’, which gives the impression you want to take the recipient down the pub for a blokey night out, when all you’re doing is sending a work email about some marketing toss.

“Don’t get me started on sign-offs like ‘Yours sincerely’, which make you sound like an elderly gran who thinks all emails have to be written like a formal letter of condolence.

“Even if you settle on the blandest, most non-committal expression, ‘all the best’, it just sends out the message ‘I have no fucking idea how to end my emails’.”