How to repurpose content to increase social reach and engagement - 10 ways


Creating content (such as blogs, video, eBooks, Infographics, etc...) can be time consuming, especially if you’re constantly trying to create new content to share across your social networks.

However, by repurposing our content we extend our reach and exposure, saving valuable time and resources to run our business.

“When you repurpose a piece of content […] you’re doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.” Ref: HubSpot

In my video post I’ve mentioned 5 different types of content, which can be repurposed, from a single blog post. Below I extend that further to 10 pieces of content... all created by the same blog post. Enjoy!

  1. Write a blog post – say 500-1000 words and post on your website. This can then be promoted across all your social networks.

  2. Upload the blog post into video software (such as Lumen 5), which will turn your blog into a video post.

  3. Create a...
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