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What Do Newspaper Paywalls Mean For Brands?

Primer Series

In March of 2011, The New York Times implemented a paywall on their website, limiting full access to their content to paid subscribers only. Since then, the Big Four newspaper publishers in Canada (Torstar Corp., Postmedia Network Inc., The Globe and Mail and Sun Media Corp.) have all followed The Times‘ example by announcing their own paywalls.

Wondering what these changes might mean for you? Our exclusive report, What Do Newspaper Paywalls Mean For Brands?:

  • Provides a complete overview of the evolution of newspaper paywalls.
  • Outlines the different types of paywalls used by major publishers.
  • Examines the way this trend may impact your brand management and offers solutions to ensure consistency in your media monitoring efforts.


MBA Schools in the News

Brand Insights Report

Six Canadian MBA schools earned a spot on this year’s Financial Times Global MBA Ranking. This got our Insights team wondering how these schools are getting the word out about their brand. Which programs are reaching more influential stakeholders? And how?

Infomart’s exclusive report delivers key cross-industry learnings to help you develop more effective marketing and communications strategies that help you connect with your audience.

Download our report and learn:

  • How the top six Canadian MBA programs are performing across news and social channels in Canada and around the world.
  • How these programs stack up against each other with a look at specific metrics including volume of mentions, reach, tone, as well as top themes.
  • How schools garnered their success.


How Brands Benefit From a Truly Integrated Media Monitoring Platform

Primer Series

The media monitoring landscape in Canada is a competitive one, and there is no shortage of companies jockeying for your business. Many of them will tell you whatever you want to hear in order to win, and one of the most commonly repeated refrains is the promise of an “integrated platform.” But what does “integrated” mean, exactly?

In this primer, we explore the three essential features that make up a truly integrated media monitoring platform:

  1. Content integration
  2. Toolset integration
  3. Workflow integration


Measuring Success: What Content Marketers Can Learn From Newsrooms

Primer Series

The news landscape has undergone a tectonic shift in the last five years. As Canadians have increasingly migrated their reading habits from print to digital,newsrooms have followed, undertaking ambitious restructurings of their reporting and editing operations that have put web, mobile and social products at the core of their business.

Reporters and editors are placing increased emphasis on the use of data to monitor audience engagement, track content performance, generate insights and most importantly, to adapt strategies on the fly to make the most of their resources.

Download our primer and learn three ways in which newsrooms are leveraging data to be more agile, impactful and ultimately more valuable.


Speaking of Honesty: Social Chatter Surrounding McDonald’s “Our Food. Your Questions” Campaign

White Paper

In June of 2012, McDonald’s Canada launched an innovative communications campaign called “Our Food. Your Questions,” designed to address some of the rumors that had been circulating about its food.

Download our white paper, Speaking of Honesty for key lessons on how to effectively engage audiences and build new revenue streams with impactful, social-driven content marketing campaigns.


Quarterly Earnings Social Media Report

Sample Report

How is social chatter around your quarterly earnings reports impacting your brand? We measure key metrics to evaluate your earnings’ impact on social media platforms.

Data-rich results help you develop effective strategies that expand the reach of your financial releases and earnings related content, and connect you with new or potential investors.

Quarterly Earnings Social Media Report

  • Compares social media chatter between pre- and post-release period.
  • Tracks metrics such as impressions, sentiment, top influencers and volume of mentions.
  • Evaluates your earnings report’s impact on social media platforms.



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