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Lunch & Learn: Customer Journey Mapping

January 15 @ 11:30 am - 2:00 pm


Customer Experience: The next competitive battleground 

Learn how you can improve your customer’s experience. 

A customer journey map tells the story of the customer’s experience; from initial contact, through the process of engagement and into a long-term relationship. It helps businesses gain insights into common customer pain points, how they can improve the customer experience, and define what customers, and prospective customers, need in order to complete a purchase.

Find answers to the 5 burning questions that brands have about how to operationalize an effective customer experience strategy:

  1. What is Customer Experience?
  2. Why is it important?
  3. What does it mean to truly focus on the customer?
  4. Why can’t we do it?
  5. Where do we start?

Are you doing all you can for your customers?

This session will provide a high-level overview and feature industry research, best practises and real world examples to help align and inspire your organization.

Join us for lunch and hear from Shannon Ballard, Vice President of Customer Innovation at Jan Kelley.

Shannon is a certified Customer Experience professional and has over 15 years working in customer experience for organizations such as Toyota Material Handling USA, Terrapure Environmental, Pyrotek Special Effects Ltd, Equiton Financial, Roxul, the Canadian Football League, Blue Mountain Resorts and many more.


Is your small business on track? If you have launched your small business or need advice to keep your business moving forward, schedule a meeting with Allan Tran, Business Development Manager from Meridian following the Lunch & Learn.

Email Jennifer Gauvreau to book your meeting.


January 15
11:30 am - 2:00 pm
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