Cold calling is one of the oldest and most widely-used methods of increasing sales for any company. Despite its image of being an ineffective and time-consuming marketing activity, a lot of companies successfully leverage cold calling to drive sales.

Geoff Woods, VP of 'The One Thing' discusses his ideas for how to take back control of your time and where to invest it.

Meaghan Connell and AJ Yager of Metrics spoke about this topic during a recent Leads to Growth podcast. They helped the audience to see that data isn't really that intimidating. They also showed how data can be used strategically to improve business practices.


Learning is a crucial cornerstone in goal attainment. Uncover ways and a vision of incorporating learning into the goal setting and achievement journey.

Raising The Glass Ceiling

How to Use Your Emotional Intelligence to Manage and Overcome Fear and Drive Results

Find the greater good within you and wire your brain to win. Fear is your biggest barrier to your success. It can disengage you from what you truly desire and what inspires you. Stay focused on your goals, do not worry about the thoughts of others, do what makes you happy and fulfilled. Know that the power of your mind is immense. You can, and you will raise your glass ceiling each day. It's in your hands to do so.

On the podcast, she discusses her journey from agent to life coach and how to sell from the heart.

Meshell's Success Misnomer #1 -- There is no can't. There are an infinite number of ways to get to your desired result. Let's get right down to it. The reason we struggle is not because of lack of resources. But instead, it is our beliefs limiting our ability to activate our resourcefulness. Most often there is NO ONE telling us we can't. It is what we have been saying to ourselves for so long, we believe it.

Sujan Patel is the co-founder of Mailshake and Web Profits, both of which help businesses in their digital marketing efforts. On the podcast, Sujan discusses how the sales team can leverage marketing assets and get the best results.

The Reasons Why Sales Reps Spend Little Time Selling and in CRM

22% of Sales Representatives Utilize Time Management Practices

If you want to be a successful salesperson, you will need to be good at time management. According to a new study, most sales representatives spend less time on selling and more time on conducting activities. This study is based on over 720 sales representatives who were interviewed and/or surveyed. About 64.8% of their time is devoted to activities which don't generate any revenue while merely 35.2% of their time is spent on selling-based activities. Field sales representatives devote 3.1% extra time than inside sales representatives to selling activities.