Capturing Lost Visitors With ReTargeting Ads

August 2, 2018| WP Testers
How Retargeting Workings



What is Retargeting?




You go to British Airways and check flight prices.

Then you go to Facebook to catch up with your friends. Low and behold, there is an ad for British Airways in Facebook’s sidebar.

Then maybe you travel to your favorite news site to catch the headlines. Ta-da, there is another ad from British Airways, trying to tempt you into some bonus miles.

Pay attention, and you might see British Airways following you all over the web for several days, or maybe even a week or more.

That’s retargeting.

Technically speaking, how does retargeting work?


The cool thing is that you don’t need to know a lot of techie mumbo jumbo in order to use retargeting. Just use a well-known ad platform like Facebook, and they’ll tell you exactly how to drop a special link onto your web pages so that they can show your audience related ads when they log into Facebook.

So why use retargeting For Your Travel Business?

The reason to use it is because it works to close the sale. Especially in travel where customers have long periods of research and price-checking before finalizing their trip.

Experts figure it takes an average of seven to twelve “touches” before a prospect is ready to buy from you. This is the reason you should have a mailing list and be active on social media, so that you can reach out to your prospects repeatedly. However, not everyone joins your list or follows you on social media, so retargeting is a good way to reach out to your prospects long after they’ve left your site. It builds familiarity, which increases sales.



So what’s the bottom line?




The good news is if you read through this article and have decided to take action, you are probably ahead of many competitors in your niche.


Categories: Tips

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