Nike Air Max 720

Nike x size?

Launching the highly anticipated Air Max 720, we worked with Nike and size? to create a standout campaign across digital, social and retail.

Collaborating with fashion photographer Valentin Herfray and animation studio Sixnfive, we warped perspectives to showcase the largest visible air unit in Air Max history.

Through bold campaign imagery we were able to demonstrate how ‘size matters’ and set the tone for how this unprecedented silhouette should be styled.