Cupup is an inflatable thermal mug, designed as a portable and sustainable drinking solution, promoting reuse. After purchasing the cup and upon reuse, the customer can have the Cupup cleaned and receive benefits as a returning customer. To ensure convenient carrying, the cup can be easily deflated when not in use and sealed tightly.

Teamwork with: Yehoyada Beeri, Adi Jackman, Aya Margulis and Rae'ut Stern.

Cupup was ranked sixth out of 417 ideas submitted to jovoto Drink Sustainably Challenge (2010).