If you have a loyalty program set up where customers can earn points AND you have listed a "Points Price" for any of the products in your eCommerce shop, your customers will get an option to "Redeem Points" on their PeopleVine account page.

Clicking "Redeem Points" will take the user to your shop page with "Pay with Points" mode turned ON (as shown in the Orchard Valley Golf example below):

When you're adding products via Sell > Create a Product, fill in the "Points Price" field to allow customers to pay with loyalty points:

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