Catalogs #12: Women's Sears Fashion '72




Simpsons-Sears Fall-Winter 1972


  1. This site


    has complete scans of a lot of old Sears, JCP and Wards catalogs. Have fun!

  2. 1972; a good year for purple. Girls, some of those fashions need to come back. Believe it or not, they look so much more flattering than some of the over-accessorized, over-beaded slutwear that's out there today. Today's extreme low-rider pants do NOT flatter your hips. Only wear them if you can NOT pinch an inch.

  3. '72 was the year for purple, no doubt. I was more a JC Penney's catalog fan myself and my fave was the christmas issue because of its extensive toy section. The lingerie section was also a favorite, of course.
    Thanks to Regularjoe for the link to the catalog scan website - great stuff!

  4. My dad worked for Sears for 35 years. I have fond memories of that catalog, to the point that I wrote this column for a magazine I used to edit:


  5. I always hated the color purple.

  6. I'm totally digging the outfits pictured.

  7. @Armpit Studios, well, not speaking as some kind of fashion trend watcher but as someone who sees what they hawk in magazines and on tv, I'd say some of seventies trends are making a comeback of sorts but I think its more like the designers throwing everything to the wall and seeing if it sticks like cooked spaghetti. Like the collared shirt with the sweater-vest over it, I bought something like that last fall.
    Better that than trying to make grunge happen again. Urgh.