Nutricia uses vending machine to sell baby milk

Nutricia uses vending machine to sell baby milk

In the Dutch railway station Utrecht Central, Nutricia is running a test project with a baby milk-selling vending machine. Parents can only buy a limited amount of milk powder, to avoid abuse like in supermarkets.


To counter that issue, customers have to register before they can get milk powder out of the vending machine and they are limited to 2 purchases per week. If the pilot is a success, Nutricia would like to place similar vending machines in other cities.


The "Centraal Bureau Levensmiddelenhandel" (Central Office for Food Trade) has started a close collaboration with the national police to deal with the issues in baby food. Not only do huge amounts get purchased in supermarkets, it also gets stolen on a massive scale. According to the CBL, some form of organized crime is behind the thefts.