VEGAN 2018 – The Film

In our previous film we showcased the increasing health environmental and ethical awareness around the globe as more and more people began to speak out why do we rarely hear climate change campaigns targeting the animal agriculture industry let’s follow the money stream funded study disproportion between that little bit of extra pleasure you might get from eating meat and a phenomenal amount of destruction required to produce it should surely commend it to anyone as a stupid thing to do what do you think is the biggest misconception about a vegan diet the biggest misconception is everyone says where do you get your protein and I’ve had a long-term health condition and I’ve seen a dramatic shift in my health in the last 12 days it’s recognized again by the American insurance industry that there’s only two dietary plans that can reverse heart disease there’s no meat in those programs they’re plant-based programs it’s blatantly obvious now that we do not need to consume animals to be healthy will be far healthy without them [Music] as veganism continued to grow in popularity and garner mainstream appeal the meat industry found themselves under increasing pressure you say yourself you have a vested interest Cormack in this are you worried about veganism growing in popularity because the meat and dairy industry let’s be honest and not pull any punches it’s a sunset industry [Music] it has no place in civilized society period this film says 2018 story behind the changing conversation for me I want to bring a message which is veganism and that there doesn’t have to be torture in fabulous fashion 2018 this next year is our year like it’s the year we go mainstream we’re definitely seeing for 2018 the theme overall is plant-based eating have fights but there are doctors that there are lawyers that there are people out there who are also embracing this as people use digital technology more than ever the lies created by powerful industries were revealed and the shape-shifting began what’s for dinner what’s with it steroid injected minced cow bollocks courtesy of the farming industry tearing up rainforests to plant animal feed I have slowly and reluctantly come to the conclusion that as it stands now honest doctors can no longer practice honest medicine we have a complete healthcare system failure we are contemplating an agricultural crisis an ecological crisis as well as the climate breakdown crisis and it’s being driven by the food that we eat and the way that it’s produced there’s a 500% increase in vegans in the United States since 2014 that’s like a growing growing number Simone from eat free food increased by nearly eight thousand percent last year and the number of people who are going vegan has quadrupled in the last five years now more and more people are cutting out meat and dairy products and adopting a plant-based diet and we can live well without causing harm to other animals why wouldn’t me we felt like you know what I agree with you I’m just gonna saying I agree with you completely there you know the evidence is clear the the future is definitely plan based it’s not just a trend it’s not just a phase people have been hit with multiple sources of in and still hasn’t hit everybody but more and more people are seeing some pretty dramatic and compelling research that long while vegans all the time is more about people taking the emphasis to change their life and be active and to spread the message in 2018 I have seen an explosive growth in the vegan movement we’re gonna be looking at a very very different world in about five years where a huge percentage of people will be vegan I think we’re very close to that tipping point what was once a fringe movement is now mainstream there’s no stereotype anymore I mean we really are heading into a plant-based revolution the world is changing the new year assured in vegan Yuri an initiative that has seen explosive growth over the last few years and encourages the public to try a plant-based diet in case you hadn’t noticed this month is being called V January it’s vegan January it’s people cutting back on meat and dairy foods for their new year’s resolution and many retailers and restaurants have picked up on the trend in January 2018 it broke new records grabs headlines and set off a series of TV debates if people want to do is get on with it quietly do whatever you want to do and arguments against veganism flooded the mainstream go back to the time of the caveman for God’s sake its nature do you understand that what happened in jungles we’ve developed we’ve met we’ve we’ve grown k-19 we’re put me right off him I found it it was a wimp because it couldn’t order a good psychical red-blooded man you can order a good steak so if you think about PETA and environmentalist groups veganism they’re all able to exist now in 2018 because of the meat eaters of the past who built this amazing civilization that allows unfocused adults to chase their fringe causes what do you think people need meat just stupid not eating meat that’s just stupid it’s not a real thing why is it stupid because everybody likes me how would you know unless you ate who can’t eat a good piece bacon and you say that people who are on vegan diets are malnourished and people who are malnourished are more likely to commit crimes presumably you’re not going out and collecting your own nuts and seeds and plants are you know and so I think he’s healing those clocks oh yeah who’s killing all those plants well who’s collecting them because you make the the anti vegan backlash continued when iconic cooking show Great British Bake Off announced it was going vegan for a week with some unable to hide their fury on social media boycotting the show on principle vegans were branded demons at meat industry conferences senior editors made jokes about killing vegans and the rhetoric on mainstream media became weaker and even irrelevant now if you look at avocados for example which many vegans consume and we’re now consuming six times the the number of avocados here in the West than five years ago even you know that the Mexican rainforest is being completely destroyed but is it possible that the vegans and the vegetarians have gotten hold of the Agriculture Department and infiltrated it so to speak and are pushing a meatless menu on the rest of the world Americans eat two times as much that’s because we win all the world wars we gotta go we’re undefeated you don’t think as a steak dude oh I don’t want to think about it arguments against veganism were tested on mainstream platforms and the debate was raging if you saw an animal die right if you’re the animal die for slaughter they’re slaughtered the beef in front of you could you then eat a steak because that’s the hypocrisy icon would anybody here go plant-based those are practical questions I want to get to the weave question the moral question do we do we have dominion over the animals they are peers Angie says there is real evidence of a plant-based diet thing not only healthier for the individual but the planet now veganism was gaining mainstream appeal its detractors were finding it hard to provide credible arguments and their weaknesses were being exposed I mean to you show that people come to your farm things like the the artificial insemination do you know what happens to the carbs to show them the pens that kept in for upset at time whether or not allowed to see their mums allowed to nurture like to socialize you tell them to the slaughterhouse as well and show the knight being pulled across their front I do keep up their head and then just show currently cows grazing it mean facts I like to think that we show everyone the full spectrum well do do you what you either do what you don’t well I like to think that we do yes so do you show that people have come to your farm what happens to the dairy cows they take it from their mother yes I do show the fact they stuck on people’s fingers because they want to suckle from their mother to obtain the milk that we take those right into that when you take a car away from its mum what is that process like in response to V January in the TV appearances it brought came an increasing backlash from the dairy industry which launched Feb you dairy led by livestock specialist dr. Judith capper farmers were instructed to spread a positive message of the dairy industry throughout February I thought it was rather a shame not to celebrate all of the fabulous dairy products that we all have access to every single day so for example we have butter on bread here and lastly of course nice cold ice cold belt that’s the old slogan used to go Febby dairy did little to convince the public to rally behind the dairy industry instead it had an unexpected effect many used Furby dairy to create awareness about the dairy industry and initiatives were launched including the switch for good campaign at the end of February which aired an anti dairy advert during the Winter Olympic Games is closing ceremony I did it and I got stronger I did it to take back my life I did it to run faster and I ran faster the next day I did it for my athletic performance and it worked I made the switch at almost 40 for my health I didn’t need dairy milk to make Olympic history twice going back to cow’s milk no way I made a switch for good for good for good I am proud to be dairy free as the message around dairy spread things were also starting to change behind the scenes powerful investors were joining forces with food tech leaders and this by the end of 2018 would put significant pressure on the animal agriculture industry we could produce all the protein required by the world’s population 2050 with 2% of Earth’s land if we did it the way we’re producing our meat as opposed to more than 45% of Earth’s land that’s currently being used raising animals for food as we get closer and closer to building a piece of meat that has no differences from its animal protein equivalent we welcome in literally hundreds of thousands of new consumers with every incremental change and step we make forward to making this product as good as it could be the meat analog industry which laid down its roots in Europe in the 1970s with products like textured vegetable protein was traditionally seen as tasteless and unfashionable but in 2018 it had morphed into a more lucrative and exciting market one company beyond meat insisted that their plant-based burger be positioned in the meat aisle it was a gamble but knowing the product’s taste and texture had begun to mimic traditional meat bosses didn’t want it hidden away in the free from section within months of merchandising the burger it was out selling beef in some stores in Southern California and one of the largest conventional retailers in the country we are now the number one selling patty in any case so a head of Angus ahead of 80/20 beef ahead of Turkey chicken burger patties and our belief is that we will transform the meat section into the protein section so it’s no longer just hamburger chicken over chicken breast it’s cow protein chicken protein and plant protein and the results have been phenomenal we have launched this now into two largest retailers in the United States in several regions the beyond burger is the top-selling packaged burger in the meat section to have that level of interest in the products in the meat case itself this was really exciting other supermarkets began to position plant-based products in the meat aisle the meat analog industry quickly attracted high-profile investors such as one of Asia’s richest men leek King Bill Gates and Leonardo DiCaprio among others as influences around the world became increasingly aware of the impacts of animal agriculture the scale of the impact of the environmental impacts of my culture is really hard to appreciate it blows almost everything else out of the water it’s responsible for more greenhouse gas emissions than all planes cars trains and other transportation combined that is really shocking when you read that above the fossil fuel industry takes at least ten times as much energy and resources to make a pound of animal protein as it does for plant-based protein we cannot continue to sustain our population on the level of meat consumption that we are without having something change and what we’ve heard now is that we need to keep it below one and a half degrees temperature rise and in order to do that we must absolutely cut down on meat and dairy consumption and so it’s the quickest way that we have for grabbing the thermostat of the planet and turning it down even if we don’t care about ourselves we have our children eighty percent of all US antibiotics are fed to farmed animals getting too dangerous incurable human diseases the world has plenty of scope to feed 9 billion 10 billion 12 billion people but not if we’re all eating steak and chicken and pork we have to go to that plant-based diet if you know if there’s would be any fair settlement fair dispensation for the rest of the century so that we don’t have a situation where the rich can just pursue whatever desires they want while the poor die as a result the most striking statistic for me is that 100% of famine is a result of animal agriculture and I sometimes have people challenge that fact I’m like it takes 280 pounds of grain to make one pound of beef you fed that grain directly to people and building meat from plants quickly became a huge scientific research effort new facilities were set up and the stage was set for huge change we live in an age of disruption we have uber and lyft disrupting the taxi cab and limo industry we have Airbnb disrupting the hotel industry and we need to disrupt the entrenched fast-food industry those dinosaurs we are almost 50 percent preferred by meat consumers over the meat they get today and so in two three years we’ve essentially caught up to the cow but we’re only getting better and we already know a bunch of ways that we can make our product better from the fat system the way the flavors generate the texture and the chew and as we continue to research and build that with our team we’ll start delivering this and you know next year and the year after it’ll be better and better to the point where the cowl really is completely obsolete as a technology for food oh you’re gonna love this you can have a great tasting juicy burger without the meat like my husband has an impossible burger and he is like this tastes like a regular burger to me I don’t know everything else on this thing we did the burger itself what do you think I like it this thing tastes like me it smells like me if you put it in the pan or put it in the grill it acts like meat and I’m telling you in the next let’s say five to seven years the impact on the meat industry is going to be strong none of what you say here comes from an animal not even the egg what we tend to do no matter what it’s focused on the things that matter or we’re reaching more people are we doing in a way that’s actually helping the planet instead of harming the planet and if the answer is yes to those things we feel good and if the answer is not we feel like assholes and our biggest question is is this thing is this person we’re hiring is this thing we’re doing increasing the probability that we do more good and if the answer is yes we’re going after it to test this out we got 10 regular cheeseburgers in ten impossible vegetarian burgers to do a little compare and contrast as businesses capitalized on the selling power of plant-based alternatives many physicians within healthcare dug deeper tastes great and you get to live longer that’s what plant-based eating is all about using the remarkable power of whole food plant-based nutrition to prevent and treat disease say goodbye to the days of just hot dogs and hamburgers on the hospital menu Good Samaritan is starting to incorporate healthier plant-based items in their patient diets every diet requires a little bit of thinking a little bit of learning some new tricks in the kitchen maybe learning some new tastes but a plant-based diet emerges as not only better for blood sugar control better for your weight better for your cholesterol better for your blood pressure but better in so many ways that we really think that’s the thing to recommend in 2018 a number of studies were published supporting the increasingly accepted idea that a Whole Foods plant-based diet is optimal for health one example being a review paper published in cardiovascular medicine stating that the only diet shown to reverse heart disease is a plant-based diet a sentiment echoed by physicians for a number of years heart disease is the number one killer in the United States and heart disease is reversible and preventable with nutrition we know we have the cure to heart disease we have the ability to eradicate heart disease a plant-based diet has also been shown to reverse type 2 diabetes hypertension and prostate cancer as well as prevent 14 of the 15 leading causes of death eating a plant-based diet has extraordinary health benefits reduce risk for hypertension reduced risk for high cholesterol reduced risk for cardiovascular disease I’ve seen patients who have full-blown diabetes go off of their insulin completely I’ve seen patients with hypertension that have been on multiple antihypertensives for years come off of all of their medications the British Dietetic Association and the American Academy of dietitians have both said that a well-planned vegan diet can be a completely healthful and optimal diet for anyone at all stages of life but this gushin opened up not just about how healthy plant-based diets are but also about what is wrong with our current system right now we have a system that is based almost completely on sick care instead of health care we call it health care but it really is sick care is money in dollars behind sickness we spend more money in this country than any other country in the world on health care and we don’t have better outcomes so somebody has to stop and say hmm what is going on here when you eat the standard American diet you get the standard American diseases and I don’t wish chronic disease on anybody but if people are eating a debilitating diet they’re gonna have debilitating diseases heart disease the diabetes the autoimmune diseases certain forms of cancer milk does a body good it’s not science it’s marketing it’s nonsense we were made to believe that meat based diets are superior to plant-based diets lie that has been exposed by medical experts again when people get a lot of animal products typically based protein your arteries are more likely to get clogged your arteries are more likely constrict the arteries are more likely to get clogged up with plaque and other things you get chronic inflammation which is an underlying causes so many chronic diseases your risk of premature death from pretty much everything goes up correspondingly and yet when you go on a plant-based diet you’re only getting a double benefit because not only you’re not eating the things that are disease promoting but you’re getting literally hundreds of thousands of other substances that are that are protective what you put in your body is either going to create disease of fighting there is no middle ground I’ve seen them reverse their high blood pressure reverse their diabetes reverse their obesity simply by telling them to go home and instead of using a scalpel use a knife and use a fork also in 2018 a number of athletes ditched animal products and films were announced that would slay the myth that you can’t be strong as a vegan someone asked me how could you get as strong as an ox without eating any meat and my answer was have you ever seen an ox eating meat vegan athlete started appearing in major magazines with bodybuilder NEMA Delgado gracing the cover of muscle and fitness and Jeremy rinder’s the fittest man in the Netherlands featuring on the front of men’s health I love you always asking like so where do you get your protein and love you don’t have a clue that there’s protein implants stop worrying about the protein because you’re good enough you know the strongest land animals horses elephants rhinos I don’t know gorillas they get their protein from plants during the winter Olympics Canadian figure skater and decade-long vegan Meaghan dermal made headlines around the world when she claimed to medals record holding marathon runner and vegan Fiona Oakes completed the atacama ultra marathon and as 2018 progressed numerous athletes spoke out about how a plant centred approach to eating had made them stronger including NHL players Ino Chara boxer Mike Rasheed soccer players Hector veteran jermain defoe and Chris Smalling as well as Lewis Hamilton I do feel the best I’ve ever felt in my life and went 32 years physically do any of you guys still eat meat nothing how hard was that not as hard as it is living at one and 25 is absolutely I’ve watched hundreds if not maybe thousands of people at this point have dramatic transformation plant-based athletes from a wide range of sports claimed podium positions in various competitions from world-class surfer Tia Blanco to power lifter Juliette Rosie’s Conroy and ultra runner Vlad axel as well as many others who also achieved stunning successes [Applause] thanks Aviva reckonin gives him a little nudge towards the right-hand side how about some moves into the lead of the Italian Grand Prix as more and more influencers adopted a plant-based diets businesses were starting to see how they could cash in on the movement why invest I blogger now my logo Naik promoted the plant-based lifestyle Stella McCartney made trainer history when she launched a vegan version of adidas iconic Stan Smith shoe and other fashion brands became increasingly aware of consumer demands for animal free clothing and accessories while luxury fashion houses like Gucci and Michael cause started ditching fur in 2017 even more names followed suit in 2018 including Belstaff Burberry John Galliano and Versace Versace for so long you know they were leaders in the fur industry and for Donatella Versace to literally come out and say you know what I’m done with that we’re winning for the first time ever the catwalks of London Fashion Week were completely fur free prompting calls for other cities to follow suit Helsinki banned leather and both Los Angeles and San Francisco voted unanimously to ban the sale of fur Burberry announced it would no longer use angora and fashion giant ASOS pledged to bans silk mohair feathers and cashmere a decision many credited to animal rights charity Pizza which inspired a number of high street shops including Topshop H&M and Marks & Spencer’s to stop using mohair away from fashion a key moment came when supermarket Tesco after hiring a director of plant-based innovation in 2017 launched a major plant-based line with more than 20 options rolling out across 600 stores it started an avalanche of dedicated vegan sections and product launches from vegan butter cheese and ice cream to sandwiches and other ready-made meals in light of new consumer demand due to less meat there’s a lot of meat people and meat industries gonna go down you know as stores expanded their meat free offerings these products became for the first time ever headline news alerting more and more people to the options available everywhere icky sweet potato yam banana and tomato cabbage spinach avocado cha-cha button bean and Coco courgette million planting rice and peas and pumpkin mango dates and guava chickpeas and cassava brussel sprouts and cauliflower onion fennel and cucumber plum Pierre and papaya aubergine and style I meant to thank in our home your bread in Homer flower watercress and okra tofu and sweeper bar couscous Ankara broccoli a coconut peaches apples apricot Redfoo Jack was so us our pistachios cashews and almonds Warren a peanut are so freakin sesame seed sunflower lemon orange pineapple and melon logo eaten garlic EG king a rocket photo and pomegranate ki week on and turning berries cherries and strawberries be too great see there’s a lot of food your now I heard this morning in twenty five thousand stores we are yeah which is fabulous it’s a wonderful experience yeah and certainly the buzzword that I’m hearing here as we walk up and down the aisles is plant-based everything is where it’s at people are now starting to recognize the abuses that exist in animal agriculture not only to animals but to workers to rural communities to the environment you know you look at the role of animal agriculture and climate change and antibiotic resistant and rainforest deforestation and ocean acidification so many things converge around the same intersection of what we put in our mouths every day but then everything went a step further when it was revealed that another product called clean meat could be brought to market by the end of 2018 what you’re seeing on your screen may like ground chuck but no animal was harmed making it instead this beep was grown from animal cells the results meet without the animal antibiotics or waste there’s a whole host of startups that are racing to commercialize the world’s first-ever meat and milk and eggs and leather and other animal products that as you correctly point out are grown from animal cells rather than from animal slaughter so go into a little more detail about how that is done so imagine taking a tiny sesame seed sized biopsy from an animal’s muscle tissue you put that biopsy inside of a cultivator where those cells which would grow into muscle inside of the animal’s body think they are still inside the body and then they grow into muscle exactly as they would in the animal’s body outside of the body and what that gives us the chance to do is to produce real meat that is much safer to eat and takes far fewer resources if meat boxes had been scared before now they had a real reason to be as a powerful vision was being created of a confinement and slaughter free world and the conversation around what the future of meat looked like reignited in an unprecedented way when we have a burger we have a piece of chicken or we have duck today the idea of eating meat and eating animal is one in the same tomorrow I think those two ideas will be separated we can eat meat we can eat all the meat that we want but it won’t require the slaughter or the confinement of an animal as clean meat gained widespread attention and funding the effect on meat industry representatives that rely on breeding and killing animals for profit became visible I’m not quite sure what it is and I’m not quite sure how it’s derived but I’d call it fake food you know when somebody’s been following a certain tradition for a long time they feel a threat by new people coming in who may also question the traditional ways in which they bought there’s a lot of guardianship of different categories of jobs and there’s often resistance I don’t believe it is meat but if if they call it meat then then how would they differentiate it and all of a sudden this new group comes in and they just want to call their product beef and right on our coattails and I think that’s wrong the US Cattlemen’s Association a trade group made up of 10,000 ranchers was one of the loudest detractors u.s. Cattlemen’s Association filed a petition last month with the Department of Agriculture it argues lab-grown and plant-based products should not use the terms meat or beef on their labels the United States Cattlemen’s Association is now petitioning the country’s Department of Agriculture to define meat is coming from the flesh of an animal slaughtered in the traditional way we don’t agree with the term clean meat that implies that traditional ranching is dirty the biggest concern is that it implies real meat is somehow dirty politics and corporate greed they go hand in hand do not believe the labels and the lies and the adverts and the propaganda and the scams are these industries we are approaching the tipping point we have the momentum but the other side is fighting back every action has an equal and opposite reaction animal rights groups have been exposing shocking videos of inhumane conditions at factory farms I am an undercover investigator and I have never gone into an operation that we’ve targeted and seen happy animals it’s institutionalized torture on a scale that we’ve never seen before in the history of humankind time and again our undercover investigations behind these closed doors of the meat milk and dairy industries are revealing systemic animal suffering I defy any person here anyone yeah to look at the images of those animals and say that this suffering is ok it’s not it is unacceptable but what we’re doing is unspeakable it’s despicable and it’s ignorant and I see a clear change a change is going to happen very soon I can see it as information around the impact of animal agriculture was disseminated worldwide companies began to accept the inevitable fate of the growing plant-based sector the future looks really really bright for plant-based and it’s being recognized by leaders in the industry not only the plant base but even but companies big meat companies like Tyson that are invest and plant-based the more insightful meat bosses had already started investing in alternative protein with Tyson president Tom Hayes saying if you can’t beat him join him before investing in clean meat company Memphis meets Canadian conglomerate Maple Leaf Foods bought vegan brand filled roast and German poultry company phw backed vegan seafood and as 2018 progressed investment funds took notice and transferred significant capital into the meat analog industry however it was one business man that really stood out Jeremy Collard one of the most influential businessman in financial equity founded the fair initiative an anti factory farming investor group with assets worth over 8 trillion dollars which included Swiss banking giant UBS as well as injecting large quantities of wealth into the plant-based sector this group also encouraged supermarkets to offer more plant-based options and lobbied for a meat tax farm animal investment risk and return initiative says that a tax on meat is inevitable we’re not talking about PETA here or some lobby group this is a this is a influential group while some sort of meat tax is the answer to a number of environmental issues others laughed at the idea you hear environmentalists are pushing for attacks on me claiming hamburger steaks and other delicious delectables are harmful to the environment the media are up there as guilty parties with the oil industry with the coal industry and they stop us from thinking they stop us from questioning they stop us from recognizing where we stand with respect to our multiple predicaments and in so doing they perform a grave disservice what they do is what I call fake environmentalism they tell people to change their lightbulbs and drive an electric car but they’re not telling them to do the most important thing if you’re an environmentalist which is give up meat and dairy and switch to a plant-based diet while the mainstream media stuck to the traditional narrative social media was used any good movement that is successful as those extreme people it also has a softer people try and get people to grow any number of celebrities started speaking out why the mission here’s why I’m tired of being pimped by food companies and then eating bad poisonous food and then feeling horrible in the morning and then working working working and not taking care of my body that’s why innovative chefs started actively casting off the limitations of traditional cuisine offering mainstream audiences vegan food here break it down the British plant-based chefs and authors of the new cookbook Bosch Henry Furth and ENFP speak we’ve got three vegan chefs and they’ve all prepared some of your favorite dishes a daughter kabob and a pizza yeah mac and cheese for anybody that’s out there and they’re thinking like they want to change the life and they want to go plant base and they just think they can’t do it I just want people to understand that like no matter what your tradition is you can make a new one you know I’m saying like the same traditions and the same laws that you follow somebody thought that up it wasn’t like it wasn’t like some God came on the earth wrote this on the tablet it was like that’s how we have to do it and that’s it if you see something’s wrong and you see something feels better go for what feels better and the good news is there’s a convergence of forces that after four decades you know finally makes this the right idea at the right time and basically as I look around the table dr. Dotson no meat is that is that what I’m sensing here good concision I don’t know anything is in it Thanks you know we’ve been hearing so much about plant-based eating lately haven’t we right and I don’t know I’m a meat-eater but it gives you food for thought I think the most important message that I have is to remember that you and I’m speaking to you watching this film you make a difference you as an individual make a difference what you do each day actually is affecting what’s going on in the world each day so your life matters you matter and use your life work wisely we’re going to pack up I pack up all the sides pack up all the food pack up all the tables take it all to the car okay and about 15 minutes we’re gonna hang out any of the cars all right and then we’ll come back okay so then what they do well they probably will do is radio through to the trucks apparently there’s some trucks being held back then they’ll send them through and by that time we’ll be back here and yeah tricking they trick us we’ll trick them throughout 2018 an increasing number of people engaged in activism shining a light on standard practices within industry by either waiting outside slaughterhouses to bear witness to the animals facing death raiding slaughterhouses themselves making videos on the kill floor or partaking in cubes of truth NBC 6 anchor Trina Robinson joins us tonight with more on this new group that you may have seen in protests around the area Trina yeah the group is called anonymous for the voiceless they want people to think about the rights of animals and where their food comes from dairy found the right owner Terry Bob now can’t face the reality how can you morally justify pays for it difference in church what about the choice the animals the other preference to live that life you see we can eat other things it’s not a necessity for us to be animal products we can survive and thrive but a plant-based diet often what people mean when they say it’s their personal choice is that it’s a free choice they’re making and they’re not making their choices freely because without awareness there is no free choice and the vast majority of people are not aware of how they’ve been deeply conditioned knowledge is power and when we’re giving both sides the argument we can make a conscious decision based on how we truly feel about the situation it is so long we infect the same kind of propaganda you need me for protein you need and dairy cows milk for calcium but actually this isn’t true and when we can kind of level the playing field and put across what’s actually happening to animals the terrible suffering that they go through and the environmental damage that it causes to our whole planet I think when people have that power that more compels them power to make informed decisions I didn’t change until I truly knew the horrific nature of how these animals were treated and so what these activists are doing the only thing they’re doing is really journalism they’re they’re going and filming inside of these facilities as public awareness started to grow farmers found themselves under increasing pressure for then of course you did get death threats which was quite ironic coming from with one farmer Allison wall insinuating she had received death threats during a segment broadcast by the BBC she later clarified that she personally had not been the target of death threats but it was too late as a vaudeville of unsubstantiated accusations against vegans spread across the globe it was clear the media witch hunt had begun these guys are terrorists for the farming community they’re terrorists vegans are traveling down the path to radicalization they put my picture up with these claims without evidence or no me d-don’t to figure in the most cases it is peaceful and legal but farmers say they’re also facing regular harassment and abuse it’s summed up the strange mood of our time where even though veganism had never been more popular and initiatives like plant-based News’s world plant milk day reached record numbers vested interests impeded momentum it’s true that animal agriculture and many people within it are trying to hold on to the status quo and activists are up against an industry that makes billions even various social media platforms which had once been heralded as driving the Information Age were believed to be censoring environmental and vegan related pages and as this happened it left the public questioning institutions and corporations susceptibility to collude with the world’s most powerful industry do you know what is a multi-billion dollar Lobby the cheese Lobby has a multi-billion dollar Lobby the dairy industry the beef industry there’s also a gag laws that prevent people from filming agricultural gag laws that prevent people from filming on these factory farms because they don’t want people to know how horrific those conditions are that’s completely closed the meat industry you cannot see behind the curtain and you can’t even talk about it in certain states there’s laws where you’re not even allowed to talk about what goes on this is huge business and so there’s a lot of money being funneled into ensuring that we are deluded into this idea that these have a place on a healthy plate not only did the animal agriculture industry continue to siphon off tens of billions in the form of subsidies but there was more evidence of how federal agencies were working with the meat industry to intimidate activists and that’s why these corporations which control the government in control law enforcement are prosecuting them they’re punishing them in response to the journalism that they’re doing to chi’lan deter people from shining a light on what it is the fees that really goes on inside of American industrial farms and the horrific torture and suffering that animals endure in in in our name the meat industry invested in nitrate-free so-called healthy bacon and at a contentious move desperate meat bosses even licensed superhero images in an effort to peddle processed burgers and sausages to children the way advertisers subliminally equates mean eating and dairy consumption with values that we cherish is really sinister and it’s misleading they equate meat to masculinity they equate eating dairy to femininity they equate meat and dairy to upward mobility patriotism social status keeping up with the Joneses Family Values it has nothing to do with any of it in fact quite the contrary it’s hurting families it’s creating disease it’s a bad influence on our society so what they’re doing is really really morally wrong three major meat boards joined forces in a bid to push their products onto consumers whose data showed we’re starting to turn their backs on meat meat products are rapidly losing popularity right across Canada as many people are switching their diets to vegetarian or vegan in fact by the summer of 2018 it was revealed that the vegan sector had skyrocketed and growth of plant-based food sales were outpacing that of meat and dairy tenfold this story was being repeated in regular market forecasts which predicted even more growth saying the global plant milk market would exceed 21 billion dollars by 2024 this was helped by vegan milk brand to emblazoned major transport hubs and buildings with ads that said oat milk is like milk but made for humans a local group promoting veganism is using some bold imagery to get their point across [Music] as sales exceeded targets leaving shelves bare but the message amplified around the world resulting in pushback from the dairy industry well I got milk you may be one of the millions of Americans who prefer a plant-based substitute like almond milk or soy milk but the FDA is looking to change what those products are allowed to be called just the other week the FDA announced a proposed rule that would ban the use of the term milk for all non dairy products in similar fashion to the meat industry the dairy industry crackdown on the labeling of its plant-based counterparts but then took things further by firstly calling on the Canadian and US government’s might for financial assistance secondly branding anti milk posters a hate crime and thirdly funding research that produced headline-grabbing claims in an attempt to conceal the real impact of the dairy industry from the public you can’t hide the Sun you can’t hide the moon and you can’t hide the truth and the truth will come out [Music] I’m here so excited to be a part of this because I think this moment can be about so many different things and for me I want to bring a message which is veganism and that there doesn’t have to be torture and fabulous fashion throughout 2018 celebrities continue to share information about the benefits of a plant-based diet including Miley Cyrus Kings of Leon starred Jared Followill Alicia Silverstone Bryan Adams and Zac Efron iconic actor and activist Pamela Anderson said a vegan diet improved her sex life Chris Hemsworth credited the lifestyle for his muscular physique as did Jackass star steve-o and neo while other well-known personalities announced they had ditched animal products including Chris Packham Tom Ford Shaun King Ellie Goulding and Ellen Pompeo former cardiac surgeon and entertainer bassem youssef promoted the plant-based lifestyle to the Arab world and the diet even reverberating around royal families thankfully my passion and my field is not in finance or in or in Investment Banking but it’s in making the world better celebrities used their profiles to share an animal-rights message for example Alan Cumming actively campaigned against dairy Sopranos star Edie Falco protested the treatment of animals outside McDonald’s in Times Square Evanna Lynch spoke at London’s animal-rights March and Lewis Hamilton shared animal rights videos across social media I can’t imagine going back I think those things that I see my friends eating and I used to eat it and I’m like I feel sick to think what you’re putting in your body but it’s because now I’ve read about it and I understand I understand it I’ve read some of the science that’s been I don’t like it here even without me it is a diet trend growing in popularity with athletes and celebrities including of course Tom Brady Detroit Lions running back the or it ik and Red Wings player David Booth also following plant-based diets and you know who does as well Beyonce while Beyonce promoted a plant-based diet using social media other celebrities took to film to spread awareness the most notable being James Cameron who executive Li produced the game changes which Arnold Schwarzenegger artists Fortson ager one of the most recognizable figures and symbols of power is in this documentary so this is the best plant-based documentary in human history other films were announced many with high-profile casts including eating our way to extinction eating animals running for good taking note let us be heroes what you eat matters and cowspiracy sequels cease pharisee set to expose the fishing industry when we first embarked on this project we had no idea that we’re becoming across the levels of destruction that we have been we’re looking at be probably the most serious problem on the planet right now is diminishment of biodiversity especially in our ocean towards the end of 2018 the urgency around climate change made headlines there is a new report out about climate change and it is not positive to say the least and you’re gonna break it down for us yeah it’s not positive I mean it just keeps getting worse urgent transformational change that is the headline that is what we’re talking about that’s what needs to happen for us to really make a difference here and we’re not just talking on specifics we’re gonna nail down the numbers here because they got very specific in this report I’ve been reading through it a new study described as the most comprehensive of its kind added more weight to the discussion around the impacts of animal agriculture the UN branded meat the world’s most urgent problem and by the end of the year mankind’s effect on the planet was blamed for hurricane Florence which ravaged the east coast of America and highlighted the damaging consequences of industrial farming in the lead-up to the storm millions of animals were locked up and left to drown so that farmers could claim insurance a damning example of how animals are viewed as mere commodities over 99% of farmed animals lived on factory farms most of the population does not understand nor the abuse that goes on in these farms this was further highlighted in Dominion a cinematic expose of factory farming in Australia narrated by Kat Von D Sadie sink SIA Joaquin Phoenix and Rooney Mara premiers of the movie sold out globally from the UK to China with Australian agricultural groups reportedly bracing themselves for a backlash it was clear the meat industry was growing weary of how the expose might affect its business as the Dominion movie kick-started a movement with thousands taking to the streets to protest the global exploitation of animals a powerful and stark vision started unfolding of the coming battle between two sides of history [Music] and animals in our society are the most vulnerable with that we have you know and you know if there’s anyone in this world that should be protecting the vulnerable it should be us guys you know we should be leading from the front and and you know I think that’s what being a real man is it’s not a bit you know doing all this macho shoot it’s actually about you know acknowledging what’s what’s true and being honest to that get back it’s like the stuff we’re doing to animals is so fucked like honestly it’s so fucked up when when you take a step back and look at what we’re doing [Music] just give me a sec every revolution starts with a whisper but the real change comes with the roar I fully expect to go to prison someday and I’m totally fine with that because I think it is the cost of creating change I think what Mahatma Gandhi said you can judge the society by the way it treats its animals that’s pretty reasonable observation from a very wise man so why don’t we get wise mean possible farmers transparent is anything but transparent the things that we do to animal in terms the mutilations are not transparent what happens in slaughterhouses is not transparent and even on a dairy farm things like male calves and femur caste was separated from their mothers many people don’t know about all the who do not know that this makes you feel stupid like oh let’s leave I feel stupid if I don’t look and see something’s wrong I don’t do the wrong and we keep continuing doing the wrong just because of horrible traditions because just in some tradition it doesn’t make it right you know for me it’s an ethical decision you know I don’t want to I don’t want to fuck with something that can’t defend itself none of us are trying to be horrible people we’ve just been brought into this world well we just all this fucked up shit has been seen oh there is no such thing as humane slaughter what to say I’m calling time on this industry I think time is well and surely passed make no mistake there is no happiness in the dairy industry if any other organism did this a biologist what corner the virus this is a big big leap this is the ultimate test for Humanity the Arctic Ocean is heating up at a much faster pace than the rest of the earth temperatures over parts of the Arctic will increase as much as 54 degrees Fahrenheit this month if there is a future for Humanity that future will not involve using animals for food veganism is the solution and it encompasses a much wider range of possibilities for happiness as a species than any other type of diet or life style you know if you really think about it veganism is the cheapest shit out there you can go get rice and beans every day and you’ll be satisfied that’s the Chivas that you can get it’s filling its nutritious it’s healthy it saves the environment and it’s ethical looking back at the last 12 months 2018 like last year showed significant progress in the way the mainstream started to adopt veganism major magazines repeatedly brought up veganism including the New Scientist and the FT weekend’s government institutions like the NHS began to acknowledge the benefits of a plant-based diets and companies like wework implemented major changes it was revealed this week the global office sharing company we work are going meat free organizations gave awards to vegan entrepreneurs including the World Economic Forum and the United Nations let’s start to take protein directly from plants and use science to design and implement that against the blueprint of meat honestly if I’m bein serious I wouldn’t be surprised if we say mmm I see massive shift in the next 10 to 15 years the quickest and easiest way for an individual to be to feel empowered and to make a difference and to be able to look at their face in the mirror in the morning I think I’m making a difference I’m doing something positive not just for myself my own health and my family’s health but for the health of the planet is to change how we eat veganism isn’t a pursuit for perfection it’s about living in a way where you can just try and cause the least amount of harm to the environments of animals veganism is no longer viewed as a fringe lifestyle choice it is a moral framework searing into the consciousness of huge numbers of people the question now is what will you bring to 2019 hi this is Klaus and I want to say big thank you for watching plant-based needs people like you who mean we can continue to create films campaigns and up-to-the-minute plant-based news I wanted to let you know about pbn insiders a subscription-based platform where you can receive exclusive perks and content not available to the general public if you’ve become a PPN inside you will automatically be entered into a drawing for the chance to win a nutrition course worth over $1,200 this is the eCornell plant-based nutrition course headed up by pioneered of the T Colin Campbell and you can do it from anywhere in the world because over the Internet in addition pbn insider’s get access to a whole array of unique content including bonus interview segments behind-the-scenes PB n footage cooking videos vegan diet guides and much much more I’ll put the link down below for some of my favorite segments include a video featuring 15 of the leading plant-based doctors where they go over their favorite recipes an exclusive interview of Ed winters otherwise known as earthing Ed’s about his journey to becoming the activists that yesterday some behind the scenes full-length interviews from our end-of-year documentary vegan 2018 and there’s tons of other interviews including exclusive segments from for example Beyonce’s nutritionist Marco Borges as well as others including dr. Milton Mills dr. Lori Menino dr. Salish Rao just and former Hampton Creek CEO Josh Patrick dr. joel Fuhrman UK grime artist Jeremy and dr. will Tuttle a lot of people have also enjoyed the ye in a day video from Prince Khalid and the mill inspiration video guide and a supporting PDF guide from leaving fitness models as well as the cooking segments from world leaving plant-based chefs you also get to access the library of conference presentations including dr. Antony Hodges 40 minute talk about the power of plant-based nutrition at private plant bases have learned much much more becoming a PB n decided directly supports our mission to create more films campaigns and of course up-to-the-minute plant-based scenes across all of our social media platforms if you’ve got any questions about PB n insiders or anything related to platform please feel free to email me a Klauss at flatly seize the oil and hopefully see you on the inside

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