Now Facebook says it may remove Like counts


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Facebook prototypes hiding like counts [via Jane Manchun Wong]

Reverse engineering master Jane Manchun Wong spotted Facebook prototyping the hidden Like counts in its Android app. When we asked Facebook, the company confirmed to TechCrunch that it’s considering testing removal of Like counts. However it’s not live for users yet. Facebook declined to share results from the Instagram Like hiding tests, its exact motives, or any schedule for starting testing. If it does decide to go ahead with a test, Facebook would likely do so gradually and pull back if it significantly hurts usage or ad revenue.


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Instagram is already testing hiding Like counts and Facebook may soon do the same.

Facebook has gradually been relegated to the place for sharing showy life events like marriages or new jobs while Instagram and Snapchat take over for day-to-day sharing. The problem is that people have so many fewer of those big moments, and the large Like counts they attract can make other users self-conscious of their of own lives and content. That’s all problematic for Facebook’s ad views. Facebook wants to avoid scenarios such as “Look how many Likes they get. My life is lame in comparison” or “why even share if it’s not going to get as many Likes as her post and people will think I’m unpopular”.

Removing Like counts could put less pressure on users and encourage them to share more freely and frequently, as I wrote in 2017. It could also obscure Facebook’s own potential decline in popularity as users switch to other apps. Posts not getting as many Likes as they used to could hasten the exodus.
