

When Not to Listen to Your Customer (Infographic)

Contributed article in our business series. Enjoy! – Kimberly

Everybody has heard the old adage that the customer is always right. Nobody can deny the importance of listening and responding to your customers. There’s no better way to build customer relationships and foster trust in your business.

By demonstrating that you hear your customer’s opinions and are willing to address their concerns and feedback, customers will remain loyal to your brand. They are also more willing to refer your business, make a repeat purchase, or leave a positive review.Continue reading

How to Use Inclusive Language in Your Small Business

As a business owner, you know that there are a lot of elements that have to remain in balance in order to ensure business success. Between acquiring clients and keeping your finances in check, things like the culture of your workplace can easily fall by the wayside. Many leaders do not recognize the importance of fostering an empathetic and diverse culture, yet diverse workplaces are 35% more likely to financially outperform homogenous ones. So working on creating an inclusive and supportive workplace is just as important as any other part of running a business.

How can you create a more inclusive workplace culture? A great way to do this is to demonstrate empathy in the way you communicate with your employees. Not only does this mean being understanding and helping them thrive professionally, but this also means understanding that your intentions cannot always be accurately conveyed. Even if you don’t mean to say something that offends someone, it’s still entirely possible to do so. That’s why it is important to educate yourself on the words and phrases that exclude others.Continue reading