Sociality: The Importance of Online Presence

Living in the era of social media implies reaching the audience and customers through websites and different social accounts. Spyros Tzortzis from Sociality (the cooperative for digital communication that provides services for the online world) delivered an informative and educative presentation for the Agora Erasmus+ Program participants. They were given useful insight into digital communication, online presence and digital tools that are essential in their projects development. The presentation put focus on Google grants, Google advertising, creating and improving websites and social media accounts (as important tools for building audience) and collection of the key words the participants want to target.