



Serato is a visionary in audio software and they reinvented deejaying with Scratch Live and Serato DJ. Innovation is their foundation and they set their sights broader to release their first consumer IOS mobile app, Serato Pyro.

Pyro is the ultimate music player that has the unbelievable ability to seamlessly mix your music utilizing Serato’s technology and Spotify’s music catalog. Our challenge was to identify desired goals and craft a long term brand strategy through strategic partnerships and cultural amplification to bring Pyro to market.