



For some reason, sentiment about Sennheiser is very negative in Iowa compared to everywhere else. Since the exact opposite is the case in states like Wyoming, Nebraska, Montana and Alabama, one way to improve the situation would be to figure out what’s going well in those states and then apply it to Iowa.

Another useful way to use the geography widget is to look at the map of mentions alongside the map of positive/negative sentiment. In Sennheiser’s case, the most buzz comes from California, Texas and New York, yet their sentiment is only lightly positive. There’s a lot of potential to grow Sennheiser’s positive sentiment right there, just by figuring out how to turn those states from light green to dark green.

Experience the NetBase difference!

Understand your customers like never before.
