tag:blogger.com,1999:blog-8966783851875406264.post1082684691709787599..comments2019-08-16T07:30:39.409-04:00Comments on Thoughts On Selling™: Sales Transformation Starts in MarketingLee Levitthttp://www.blogger.com/profile/01855067220559094836noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8966783851875406264.post-29594333642034882672011-12-08T09:29:52.668-05:002011-12-08T09:29:52.668-05:00The challenge I&#39;ve seen in so many organizatio...The challenge I&#39;ve seen in so many organizations is that when the number suck, the first in front of the firing line is those who can&#39;t justify their jobs. Sales can tie actions to results very easily. Marketing less so. One requires data to turn into information to turn into decisions (about keeping the marketing schmoe) and that takes money and thus we have the chicken/egg. Which do you cook first?Paul Nielsenhttps://www.blogger.com/profile/17506633175400276888noreply@blogger.com