Technology Exchange Track Sessions Track 1 Data and Analytics

Track 1: Data and Analytics

<span style="background-color: #ffffff; color: #222222;">The foundation of any revenue tech stack is a consolidated data layer in which raw information across all revenue platforms is standardized, normalized, unified and curated, producing usable intelligence that can be examined. On top of that must sit an analytics layer that takes that intelligence and generates meaningful insights that the business can use to direct its actions. In this track, we'll explain how companies can successfully stand up and leverage data and analytics layers that cull information from across all revenue platforms to serve up 360-degree insights for the business.</span>