Organizations often act as if it’s still valid to think first in terms of print communications and then replicate those efforts in the social media universe… It’s not.

Social media is relationship-based, dynamic and constantly evolving. Organizations need to ask the difficult questions:
Is their social media strategy sufficiently compelling to involve and interest their intended audience?
How sustainable is this conversation over time?

McG Media works with clients to determine the most effective strategies/platforms for communicating their messages on social media. Including…

Who are the organizations’ personalities, programs or perspectives that will help communicate their message with the most impact? How do we amplify their presence.

Create the social media features that will have greatest impact.

McG Media can handle the ongoing fulfillment of the social media strategy for client or train the client to maintain, update and grow their own social media engagement.

What are the most effective venues for their ongoing messaging (how can it be sustained)?

  • Facebook
  • Instagram
  • Twitter
  • RSS feeds
  • Podcasts
  • Video etc