February 22, 2016

Why Retailers Are Missing Out on Mobile With Millennials

Many teen retailers have simply shrunk their desktop sites, to appeals to an audience more often on their phone than on a computer. The stark simplicity of the teen brand app experience is amplified when compared with shopping apps from more innovative retailers who’ve invested huge amounts in infrastructure for loyalty-rewarding coupons and virtual reality elements that are winning over consumers.

 Measuring customer value across channels

Topics: eCommerce, Mobile Web Development, Customer Journey