More than 78% people use hashtag discovery as a method of keeping up with the trends. While a right combination of hashtags exponentially increases your chance to shine in the pile of social media junk; a wrong combination can bury your post in oblivion. Hashtags are designed in following steps,

  1. Understanding product/service
  2. Creating buyer persona/ market segmentation
  3. Competitor analysis
  4. Language analysis
  5. Creating channel specific hashtags
  6. Split testing
  7. Measurement and analysis


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