• Thrifty Latin America - 1 Thrifty Latin America - 1
    Thrifty Latin America - 2 Thrifty Latin America - 2

Project Description

Background: Dollar-Thrifty Automotive Group engaged Navigant Marketing to develop a bilingual tactical advertising campaign for use in Latin America and the Caribbean.

Our Approach: The agency conceptualized a campaign that leveraged the existing Thrifty brand image but introduced a messaging approach specific for the region that translates to “Now CITYNAME is known for its Savings.” This price-driven campaign was optimized for flexibility and for the rapid deployment of new ads needed to support a comprehensive media buy spanning several countries.

To support the campaign, a wide range or print and electronic materials were developed, including brochures, informational sheets and landing pages.

Project Details