Bing Ads vs Google Ads | Why you need Bing Ads Along With Google Ads

Bing Ads vs Google Ads

Many people are using Google Adwords but they are confused with the collaboration of Bing ads with Microsoft. Now the trending queries regarding online advertising are that which platform we should use for our new business website. Appropriately, this blog will help you to understand the difference of Bing Ads vs Google Ads in online business, which ads platform gives you a better audience, improving performance of sales & how both platforms perform in search engine marketing.

Microsoft Advertising (Bing Ads) vs Google AdWords

Bing Ads are less popular compared to Google Adwords because Google Adwords exist before Bing Ads but time by the time Microsoft Advertising ads are also increasingly used in the online market. Microsoft Advertising provides its users with Microsoft advertising discount codes that help to reach peoples at a low price. Bing Ads also effective for those users also who are making use of Google Adwords too. People have an option regarding advertisement after coming to Microsoft Bing ads. This is the second advertisement platform (if we talk about search engines) after Google AdWords. In short, you can use both platforms sagely for your business growth in the digital world.

Bing Ads vs Google Ads

Feature & Price Comparison Bing Ads vs Google Ads

  • According to sparktoro reports 2019, Bing search on 1.18% of market share in search engines whereas Google search is still leading with 94% of market share in search engines.
  • In the last year 2018, The Searches of desktop-user was 70% of Bing Search and 30% of Google search whereas the searches of Mobile User were 20% of Bing search and 60% of Google search.
  • Bing ads highlight the website URL whereas in Google Adwords it does not show like this.
  • Bing ads permit to reach their old users and educated audience as compared to Google Adwords in cheap price.
  • In an advertising platform, Bing users spent only $500 – $800 by using bing ads coupon codes on their AD campaign whereas Google users spent $3000 on the AD campaign.
  • CPC (Cost-Per-Click) averages low cost on Bing ads because of lower traffic whereas high on Google AdWords

Is Bing affordable in price than Google ads?

Yes, Bing ads are the more affordable price as compared with Google Adwords. Microsft Advertising providing $100 Bing ads coupons that you can use to advertise. In affordable pricing, Bing ads provide you good effective results through high conversion rate but Google Ads bring you relevant traffic.

Bing ads give an effectual amount of reach as compared with Google AdWords but Google’s demographic is very remarkable and not focused.


After collaborating with Microsoft now Bing Ads enhance their power and it becoming more and more powerful every day. Google is currently the most usable ad platform but when we talk about the competition of products and marketing than taking lead is easy on Bing Ads. Taking benefits of both ads can give you numerous benefits but if you are sort of money then Bing Ads is the one that you are looking for.

10 Reasons To Choose Microsoft Advertising | Why Choose Microsoft Advertising (Bing Ads)?

Why choose Microsoft advertisng

In 2019, Bing ads are also known as Microsoft Advertising. Bing ads are a more effective online advertisement platform. You can promote your products & services with Bing ads. It can help to increase your website visitors through various types of ads service such as display ads, video ads.

Now, I’ll share with you, 10 Reasons to choose Microsoft advertising because Many Newbies want to use the Bings ads.

Bing is using by many internet users resulting from 12 billion search volume per month. But, now the second largest search engine over the internet.

Let’s have a look at the 10 Reasons to Choose Microsoft advertising

1. Instant Response

As soon as your Bing ads account is activated, your advertisement comes out to perform with your targeted audience.

2. Suitable Rate Of Interest

Bing ads have different CPC as AdWords. It makes not so many challenges with competitors because of other different audiences.

3. Multi-Device Targeting With Bing Ads

Bing ads give you a multi-devices targeting feature also. You can be targeting multi-devices such as desktop, mobile or tablet. Bing permits its users to target with different kinds of devices.

4. Demographic with Bing Ads

Bing ads have demographic features its feature allows reaching by age groups & male or female. It’s a significant benefit to your business.

5. Negative keyword targeting

This is a beneficial upgrade for an advertiser Bing permits its users to add negative keywords. Recently, this feature included in the Bing ads update.

Reason to choose Microsoft advertising

6. Advertising Cost 

You can advertise your business to the audience at affordable prices in Microsoft advertising. You can use Bing Ads promotional code and get more benefits.

7. The Growth Of Bing ads 

Day by day, Bing’s market shares are increasing in the new digital world. Bing has 168 million different searches. User is searching their queries on Bing search. Its search engine is 6.2 billion searches per month. It has 33% of the search engine market share. That means you can reach 33% of US costumers.

8. Import Adwords Campaign in Bing Ads

This feature is more useful for Google AdWords can import your Google AdWords campaign into Bing ads. This feature can help you; kind of information is included like keywords, ad group, and your campaign.

9. Benefits For Bing On Windows 10

There are more beneficial for Bing ads with windows 10 desktop interface. Bing searches have more desktop reach, it makes sense to using Bing ads on the desktop can increase in audience growth across searches.

10. Access Bing Ads Campaign With On-The-Go

You can access the campaign on iOS & Android devices that mean you can handle your campaign on any devices and anywhere.


This blog post has mentioned all the major reasons to use Microsoft Advertising. This blog helps to give you the right information about Bing Ads. You can buy Bing Ads without any hassle.

Why Bing Ads Rebranded Into Microsoft Advertising?

Bing ads rebrands into microsoft bing ads

In April 2019, Microsoft Announced that Bing ads rebranded into Microsoft Advertising. Bing ads are recently used by Millions of advertisers. Microsoft rise with a blog describing and the result of Bing ads rebranded to Microsoft advertising. This update focuses on Artificial Intelligence & personalization. Also, Microsoft Advertising provides Microsoft Advertising coupon code that gives a worth $100 coupon code absolutely free. Now Microsoft advertising gives you the best service as compared to Bing ads. So, that is why Bing ads rebrand.

This Microsoft advertising has benefits such as:

  • You can get reaching more Costumers.
  • You can get a boost in product sales and reducing costs.
  • Microsoft Advertising experts help you to improve your ads with other Microsoft tools.

If you want to get all these services within your budget. So, you can use coupons and promote your business at a low cost. These coupons will help you to advertise your brand, product or services on Bing search. Microsoft Bing ads are most trustable with an extremely acknowledgment platform for using their advertising services.

Is Bing Ads in your budget or not?

Yes, Bing ads are in your budget as compared to Google Adwords. Bing provides you more effectual results due to the high conversion rate. They give you a unique level generally for those which broader audiences looking to approach.

The Worth of Microsoft Bing ads

Microsoft advertising is providing you the fast working services, improving the performance of your products and services, manage your campaign through beneficial tools. Microsoft Advertising helps to grow your business. They give you 24 hours with Microsoft Advertising costumer support.

Worth of Microsoft Bing Ads

Microsoft Bing ads provide you a huge universal network of Microsoft that can be run on every device. So you can use our special Microsoft Advertising coupon.

Microsoft Bing ads give your business the opportunity to advertise your brand. You can get your target crowd. You can easily use this benefit to try, research with understanding what category of ads recommends for you.

How to use the Bing ads coupon?

Learn properly use of Bing Ads coupon, The promo code is used to decrease the amount of pay per clicks. If you want to cut down the price of Bing ads so you must use suitable coupons or promo codes. You have to follow the method of using the bing ads $100 coupon in your Bing Ads.

Note: Follow the step for how you can use bing ads coupons in old and new versions. Please understand carefully:

Method 1: Microsoft Bing ads (Old version)

  • Login your Bing ads account
  • Go to “Account & Billing” tab
  • Select the “Details” tab
  • Select “Account Number” link
  • Enter “coupon code” then save it

Method 2: Microsoft Bing ads (New version)

  • Login your Bing ads account
  • Go to “Account & Billing” tab
  • Choose the “payment” method
  • Click the “coupon code” option
  • Enter “coupon code” then press “Redeem”