The State of Web Push Notifications 2017-2018

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A data-intensive report on how websites are using Push Notifications, and how marketers can optimize their notification strategy.




  • How Web Push Notifications changed in the last year
  • What are the top industries using Push Notifications
  • How subscribers perceive notifications
  • What are the optimal frequencies and timings you should stick to
  • How is personalization changing the notification landscape
  • What are the Push Notification features you should focus on this year
  • What are the top use cases of Web Push Notifications
  • What are the expectations from Push Notifications as a channel