If you have made it this far, then you have done all of the heavy lifting. Most businesses do not put emphasis on their discovery stage and lose the vital information that it uncovers. The IDENTITY level is where we will:


1) Articulate the brand that you discovered. It should be the arcing rainbow that your development team and stakeholders envision when they think about your business.

2) Differentiate your business from the competition in a single sentence.
3) Define the benefits of your product or service, and how you do it.
4) Create a memorable tagline or slogan of your brand’s benefits.
5) Unify all elements and build a system of hierarchy so that everyone knows how to talk about your brand.