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Content for Affiliate Marketing Blogs

How To Create Quality Content for Affiliate Marketing Blogs

Once you have chosen your niche, created your website and decided what affiliate programs or networks you will be getting the products from, it will be time to actually start filling up with content for affiliate marketing blogs.

If you thought all you needed to do is generate some links and put them on your website, you are very wrong. It will take time to make your website appealing enough for people to start visiting it and even more time for people to actually use it to buy the products you recommend.

How to create content for affiliate marketing blogs

The crucial step in this process will be filling the website or websites you intend to use with quality content. There are many websites out there trying to just pass anything for good content, but in all honesty, these websites simply aren’t making any money.

The ones that do make money are the ones whose owners either spend a lot of time and money finding amazing content creators, or becoming ones themselves and optimizing their content in every sense possible.

1.Make Informative Posts

Most important thing of the content you post on your website is that needs to be informative. The Internet is overflowing with websites whose only purpose is to sell stuff. Visitors, especially the ones who are willing to spend money have learned to see the difference.

make informative posts

While it may have been appealing to have a simplistic website spamming loads of products to people some years ago, in today’s climate, people want to see websites that actually give them information about the particular niche they are interested in.

Learning to balance the sales pitches with actual stone cold useful information is the trick of the affiliate marketing trade, a trick which the best in the business have mastered.

2.Optimize For Google (SEO)

Once you have learned how to create good informative posts, or have found outside help to do so for you, you will need to learn how to get your posts ranking on Google, as well as other search engines such as Bing. Search engine optimization is a complex process that includes all sorts of steps, from making your content relevant to the topic, using keywords and meta descriptions and tags to making sure your site is well linked up within and has links leading back to it from the outside.

2.1 Chose your Keywords right

The first things you will need to do is to make sure you use keywords that people search a lot on the Internet. There are online keyword research tools that allow you to do just this. Researching your niche for particular keywords people look for will give you the ability to know what keywords you should use in your posts to satisfy the needs of your customers.

You will also want to find keywords that are not used by too many other websites but are still searched enough to give you some actual visits. This is a balancing act and you will often be walking some fine edges in choosing the right keywords.

Other aspects of search engine optimization such as internal linking and meta description creation will also be very important. Google looks for websites that are well made, easy to navigate and contain lots of informative content. This is why you will want every single post you make to have meta descriptions, meta tags and several internal links, leading to other pages within your own website.

If you are using WordPress for your websites or blogs, I recommend you to install a very useful plugin called Yoast SEO which will help you optimize your posts/pages for the keywords you want to rank for. The free version should be enough for what you need so buy the premium version only when you have money to spend or the site is already making money for you.

All of which Google will recognize as ease of navigation. While these things can all be faked to some degree, the actual best tip is to keep it all genuine and have some actually relevant and well-interlinked content on your website.

2.2 Implement Schema.org

The structured data can include information about a web page, e.g. author, title, description, rating, ingredients, cooking time, video length, etc. At its discretion, Google can then use this data to add more value to the search results. Here is an example showing how Google used structured data embedded in a web page to highlight review data:

Notice the listings in the SERPs have star & number ratings, number of votes, and even starting prices. These are called rich snippets, where the word “rich” refers to anything that is not normally found in a normal listing (blue title, green URL and black description).

How to Implement Schema To Improve Your SEO [Complete Guide]
How to Implement Schema To Improve Your SEO [Complete Guide]
Rich snippets like this are created by Google using structured data that these webmasters embedded into the web page.

3. How To Use Content To Sell

Now that your content is relevant and optimized for search engines you will want to find ways to integrate your affiliate links within it. There are various methods for doing this.

For one, you may simply have content that talks about your niche and is highly relevant and interesting to your target audience, making it possible to integrate the links within the posts seamlessly. This method will work well because the customer won’t really know they are being sold to if the content is good enough and will click the links because they are actually curious about what the stuff is.

3.1 Use the direct sales approach

Making review posts or buyer’s guides is fine as long as you make them actually stand out from others and relevant to your customers. For instance, if you are selling bodybuilding supplements, there is no reason you should not make a supplement reviews section on your website. People will actually be Googling for these, so give them what they want. When making reviews however, try your best to be objective.

While it is alright to upsell your product a little bit, saying great things about a product that is actually really poor will only cause you to lose the confidence of people reading the post. If on the other hand, you are honest about the products, people will want to return to your website for some truth and honesty referring to the product they are planning to buy.

Instead of talking big about a bad product, admit it is horrible and provide your customer with an alternative that actually works. This way you not only get the customer to trust you and like your site but you also potentially get a sale when they look at the alternative and realize it is better than the product they were looking  at in the first place.

3.2 Create Guides for Potential Buyers

Making buyer’s guide posts for your customers is another good idea. For instance, while keyword researching you may realize people tend to look for “mountain bike under $500” a lot.

Creating an informative search engine optimized and high quality list of the top 10 bikes in this category will get Google to rank your post high and people who come visit it will be actual customers who were looking to buy a cheap mountain bike.

With some luck, the post will get you sales and make your overall domain gain some authority with Google. With a given niche this will in turn help your later posts rank higher as well. Affiliate marketing is an exponential business where success builds more success in the future.

4. Update Your Content Regularly

One of the things that makes great sites great is the fact they have lots of content and update it regularly. For starters, the more posts you have and the richer they are in content, the more chance there is you will actually hit the top spots on Google with some of them for some of the keywords.

What is more, is that Google likes the sites that update and refresh on a regular basis, so adding content daily will give you more chance for all your pages to rank well. Making blogs with 20-30 posts and letting them sit there can work in theory but making a website with regular relevant updates will certainly make your site stand out more, get more traffic and in the long run generate much more revenue per hour spent making or dollar invested in it.

5. Affiliate Links Placement

Now that you are building lots of quality content on a regular basis, you will need to place your affiliate links within the content to get people buying the products. The best methods of doing so will vary on the type of a site you want to have. If you are doing a strictly sales site with reviews of the products in your niche, then it is quite simple.

You can link the names of the products to Amazon or other sites you use for sales, add clickable images within the articles which also lead to the product buy page and set up special call to action buttons or text that will entice people to buy the product.

If your content is more general or “quality” content, meaning it gives people more than just an idea of what to buy, than your marketing will usually need to be subtler. You could be talking about a general topic and name a few products that can be helpful with a particular problem within that topic.

Additionally, setting images that link to Amazon on the sides of the content, above or below the content, or within the body of the content can also all lead to direct and indirect sales.

6. The money is still in the list

Additionally, you will be sending out mailers with the links to your products. You will want these to be something people want to buy and you will want to focus on new products that they possibly don’t already own.

Sending a weekly mailer to your list can drive sales, especially during holiday times and other shopping periods. Also, if you are not too strict on targeting one single niche you may want to sell to your customers based on the period of the year. If the summer is coming up sell them beach gear, if it’s holiday season sell them Santa outfits.

Basically, give your customers a choice among the things they want to buy, and don’t push them into buying things they don’t want or need.

7. Replicate what top marketers are doing

Affiliate marketing is constantly evolving and there are a lot of methods that are discovered every year that works and improve your conversion.

So make sure you stay updated with the latest techniques used by the big guns in the affiliate marketing industry. Check this lists made by ninja outreach with the 25 most influential affiliate marketers and learn from then and then implement on your sites and see what strategy and methods works best for your niche.

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About StephanJ



  1. Stephen J, the competition is so high in the online world that it is impossible to survive in a business unless there is good content to support it. The right use of keywords and the proper flow of content are key elements. Thank you for sharing this post as it is helpful and informative.

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