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Homesnap Snapshot

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The Homesnap Snapshot podcast features real estate agents who are using social media and content marketing in innovative ways to develop clients and build their brands.

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Snapshot #113: Developing A Real Estate Niche

We talk to Tonya Eberhart and Michael Carr of BrandFace, LLC about why it's important for agents to identify and develop a niche to reach the right clients. We discuss: 1. The different types of niches. 2. BrandFace's STAIR method for helping new agents identify their niche. 3. The difference between a niche and a brand identifier. 4. How to tell if you and a client-type are a bad fit. 5. Some success stories from BrandFace clients. 6. How niches lead to content and social media...


Snapshot #112: Influencer Marketing For Real Estate

We talk to Sera Alper, founder and CEO of Localite Productions, an agency that helps with content marketing, paid social, video production and influencer marketing, about Instagram and reaching influencers. We discuss: 1. How to create multilayered campaigns for homes using several platforms, including Instagram. 2. How social media and Instagram have changed buyer expectations. 3. Why content, hashtags, influencer outreach and paid social must work hand in hand. 4. How to start with...


Snapshot #111: Bringing In Business Through A Local Website

We talk to Leslie Heindel, realtor at Crescent City Living in New Orleans, about her hyperlocal community-focused website, Be New Orleans, and how she uses it to bring in business and develop her brand. We discuss: 1) How Leslie connects her real estate business to the Be New Orleans site. 2) How Leslie gets people to discover her site. 3) Her sources of new content for her blog. 4) How Leslie measures the ROI of her site. 5) The sources of Leslie's traffic. Links...


Snapshot #110: Everything You Need To Know About Instagram

Ryan Rodenbeck, broker/owner at Spyglass Realty in Austin TX shares his best tips for using Instagram. If you listen to only one podcast episode on Instagram, it should be this one! He is a wealth of information. You'll learn: 1. How to balance "items of value" with calls to action in your Instagram posts. 2. The "stairstep effect" of hashtags and why you should pick hashtags that you will rank in. Also, national vs. local hashtags. 3. How to develop effective Instagram content. 4. How...


Snapshot #109: The Golden Rule Of Marketing

We talk to Lauren Goche, realtor at Think Realty in Portland, OR, whose content marketing strategy includes sharing her clients' buying stories and other content that shows her authentic self and builds relationships with people who are the right fit for her. We discuss: 1. The type of content Lauren shares on Instagram, and why being vulnerable and honest pays off. 2. Lauren's neighborhood guides and how they provide value to clients. 3. Where Lauren draws the line on personal content....


Snapshot #108: Trends In Digital Image Enhancement

We talk to Peter Schravemade, Strategic Relationship Manager at BoxBrownie, which offers digital retouching services, image enhancement, twilight conversion, virtual staging and other services for real estate agents to showcase their homes, about trends in listing photos and the ethics of enhancing photos. We discuss: 1) Why quality over quantity is important for listing photos. 2) Where Peter recommends drawing the line, ethically, on enhancing photos, and what needs to be disclosed. 3)...


Snapshot #107: Katie Lance On What's New In Social Marketing

We welcome back real estate social marketing expert Katie Lance to the Snapshot to talk about what has changed -and what hasn't - since she was last on the show back in 2016. Also, Katie has a new podcast, The Katie Lance Podcast, which everyone should listen to! We discuss: 1. What is still important in social media: being social! 2. How important creating unique, valuable content is for engaging audiences. 3. Social media is still a long game. 4. Trends in consumer home search. 5....


Snapshot #106: Make Your Content Marketing Work For You

We talk to Sarah Layton, a real estate content marketing expert, about how to craft content that brings in the clients you want. We discuss: 1. What content marketing means today. 2. Why Amazon is a Trojan horse and how to incorporate Alexa into your digital marketing. 3. Why real estate lends itself so well to content marketing. 4. How content can serve as a stream of revenue (and an exit strategy). 5. What you should outsource - and what you shouldn't. 6. Why agents should have...


Snapshot #105: Why An Agent Built His Own CRM System

We talk to Ross Seligman, principal broker at Living Room Realty in Portland OR, who developed his own CRM system called Sphere that does exactly what he needs it to do. We discuss: 1. How Seligman decided to create a CRM system that would let him grow his business while maintaining his lifestyle. 2. How saving a few minutes a day on key tasks makes a big difference. 3. Seligman's plans for expanding Sphere to other markets, and the source of most of his referrals. 4. How Seligman based...


Snapshot #104: Social Media Rules To Live By

Homesnap chats with Lee Davenport, real estate trainer and educator from Learn With Lee, about some basic guidelines to keep in mind while sharing content on social media, including a deep dive on Instagram Stories. We discuss: 1) What agents should be sharing on Instagram Stories (and why they should also be cautious on that platform). 2) How to tell a story about any house. 3) How to use Instagram Polls to generate engagement and leads. 4) What Facebook chatbots are and why they are...


Snapshot #103: How A Community Facebook Page Brings In Business

We chat with Katie Busk and Josh Kahn of Coldwell Banker Premier Group in Eureka, MO about why they changed their Facebook strategy to focus on community-focused content, and how that has helped build their brand. Topics discussed: 1. How Katie and Josh changed their content focus from their own business to the city of Eureka, MO. 2. How they partnered with the city to become the unofficial source of information. 3. The time commitment needed to maintain a community-focused Facebook...


Snapshot #102: Using Drones To Market Homes

We chat with Brian Persons, a home inspector with Front Range Home Inspections in Greeley, CO about using drones for marketing and home inspections. We discuss: 1. Why drones are an agent's secret weapon. 2. What drones offer that traditional aerial photography does not. 3. Safety issues around drones. 4. The benefits of using drones for home inspections. 5. What an infrared thermal camera can tell you about the condition of a house. 6. How to get started with...


Snapshot #101: Authenticity In Real Estate Marketing

We talk to Peter Lorimer of PLG Estates in Beverly Estate - the Rock and Roll Realtor - about authenticity in real estate marketing, Instagram, and getting the most out of your content. We discuss: 1. How being true to his personality - and speaking honestly to his clients - worked for Peter and led him to his client base and his own brokerage. 2. Why Instagram fits the real estate industry so perfectly. 3. Whether agents should have a personal and a professional Instagram account, or...


Snapshot #100: Marketing A Referral Business

We welcome Marguerite (Giguere) Martin - our first guest ever - back to the podcast for our 100th episode! Marguerite still works for Windermere Professional Partners in Tacoma, Washington, but she's on sabbatical and focusing her business on referrals - attracting clients and matchmaking them with other agents. You'll learn: 1. How Marguerite changed her marketing to attract referral business. 2. Why agents need to up their content game. 3. What people want from local content. 4. How...


Snapshot #99: 3D Tours: Worthwhile, Or A Fad?

We talk to Laurie Weston Davis, CEO/Broker/Principle of Better Homes and Gardens Lifestyle Property Partners in Pinehurst, NC about how she uses visual marketing like 3D home tours as a differentiator in her market. You'll learn: 1. Why visual marketing is more important today than ever. 2. How much it costs to get started with 3D tours. 3. Which houses are best suited for 3D tours. 4. Why Laura makes 3D tours standard in her listing presentation. 5. Where to share 3D video. 6. How...


Snapshot #98: Trends In Agent Marketing

We chat with Pat Hiban, the host of the Real Estate Rockstars podcast, about what he's learned about agents and marketing after airing hundreds of shows. You'll learn: 1. The themes that recur on Pat's shows 2. Why it's so important to FOLLOW UP 3. How to stay top of mind 4. Why retention is such a pain point for brokers 5. How participating in social media actively suggests that you're hungry for business 6. How buyers have changed in recent years 7. How agents must adapt to a new...


Snapshot #97: Lead With Who You Are

We chat with Jenelle Isaacson of Living Room Realty in Portland, OR about how authentic, inclusive messaging informs her marketing and establishes connections with her audience. Clients are looking to work with real people - they don't just want information gatekeepers - and being yourself will help build those relationships. Other topics mentioned: Instagram, newsletters, Yelp, local storytelling. Links mentioned: 15Five Meetup App


Snapshot #96: All About No Risk Home Staging

We chat with Justin Riordan of the Spade And Archer Design Agency about why they offer guaranteed home staging through a commission structure rather than the conventional upfront flat rate. You'll learn: 1) Why aligning the stager and the seller's interests works well for both parties. 2) Justin's approach to understanding the buyers for each house. 3) The biggest challenge home stagers face. 4) Why the seller isn't Justin's ultimate client - the buyer is. 5) Common seller and agent...


Snapshot #95: What's New in Digital Marketing for 2019

We talk to Jeanne Whipple, owner, and Gemma Schaefer, marketing manager, of the Philly Home Girls (Coldwell Banker Preferred in Philadelphia) about what they are planning to do differently in 2019 in terms of their marketing. The Philly Home Girls have built their brands and brought in clients in an organic, engaged way and they have big plans for this year. You'll learn: 1. How the Philly Home Girls refreshed their brand messaging based on their audience's interests. 2. How segmenting...


Snapshot #94: Use Instagram Strategically To Land Clients

We talk to Chase Nuttall of Nest Seekers LA about the strategic ways he uses Instagram to bring in a specific type of client. You'll learn: 1. Why you need to be a stalker on Instagram. 2. How to transition from being a follower to closing a sale. 3. Strategies for using hashtags. (Hint: don't use #realestate.) 4. How to make it easy for people to find you. 5. How Chase tailors his content differently to buyers and sellers. 6. How to use Instagram as a business card. Links...