Growth vs. Cost - Reconciling dueling technology drivers

It's an age-old conundrum for small to midsized businesses - how to grow the organization while simultaneously reducing costs. Doing more with less is the magic bullet. Businesses we talk to often initially perceive it as opposing forces - how to reduce their current technology spending, while also finding new ways to reach customers and grow their businesses. However, proper business technology alignment bridges the divide and fuels progress for both cost reduction and business growth.

Technology solutions aligned to goals and operations help businesses address previously competing needs. Modern technology platforms enhance collaboration and communication capabilities, at a level much more accessible to smaller businesses. Cloud technologies, mobile solutions, and digital strategies like proactive managed technology services help businesses realize growth, innovation, and operational efficiency.

Check out CompTIA's business brief on Driving Technolog.y Innovation for SMBs. After surveying 500 small and medium business executives, they share their top three strategic priorities for SMBs. The brief includes a link to the complete survey results, Enabling SMBs with Technology for additional information.


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