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Our vision is to make a name for itself at the national and international levels, both in professional and scientific terms, with its modern and innovative education in integrated marketing communications management, which offers a balanced combination of theory and practice and which keeps with the current developments and needs in the field of marketing communications.

Our mission is to foster creative and innovative individuals who could work in managing positions in fields including product and brand development, brand awareness and knowledge building, brand attitude change, purchase intention development and reinforcement, after-sale satisfaction and brand loyalty.