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How much does URL structure matter for dynamic search ads (and google searches)?

Dec 03, 2015 - Posted by TrueluxGroup in Intermediate & Advanced SEO, Internet Advertising, Paid Search Marketing, and 2 other topics | 2 Responses | 349 Views
  • So we're looking to be using Google Dynamic Search Ads and we're wondering what kind of improvements we need (or not need to make) to enable the ads to be served better.

    We're currently changing our site structure to be like this...

    now, what we're wondering is, do we get penalised in some way, or are we going against the grain of what google expects by not having categorised parent/child url structures, like this.

    we could even just use a mix... for example

    What kind of structure does google prefer, if any? and also in relation to google dynamic search ads, what does it expect?




Edited almost 4 years ago by TrueluxGroup
  • 1055137
    • Don't worry so much about Google here as the user. Both examples you've given a good enough that you're not going to get penalised so just focus on a structure that makes sense.

      I suppose there will be a distinct reason for the /t/ in your examples but the cleanest and most logical from a user point of view is going to be

      Perhaps it's just my bias since I came from an IT background and now I'm here but I know I personally look at a URL path before I ever click a link and while a messy URL won't deter me from clicking (I'm obviously just looking for dangerous links, not  messy ones!), psychologically I'm probably going to feel that the clean, well structured one is a higher quality choice.

      Take this for the anecdote that it is but you're unlikely to see any direct ranking difference between your three examples so this becomes more of a question of click share.

    • Reply
  • 4084599
    • I would agree with Chris's response, the examples you've shown would all be fine for a dynamic search ad campaign. You really only need to be concerned if the URL structure is a total mess.

      Here is a quick link to explain in detail what type of URL structure would cause problems.

      Hope this helps!

    • Reply
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