Email responses are entirely optional, but we think they're a unique and powerful tool for learning specifics about why your customers cancel and potentially increasing their chances of reactivation.

Each cancellation reason you create gets its own email response template, and each template can be sent instantly or put on a time delay.

As an example, you could reach out to customers that switched to a different product instantly and find out who they switched to - or reach out 20 days later and ask if they'd be interested in discounted pricing for their return.

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