Today, for the first time in about 3 months, I was the one in front of the camera. At work, for the past 18 months or so, we have been doing Facebook Live. We had some serious duds…I mean duds. Then, we would hit some out of the park with 300k+ views.

Today, myself, our camera guy, and a co-worker helping moderate, we had a 30 min or so Live video do 48k views and over 1.6k shares.

The end result is that I just engaged with our audience base in real-time, they shared it with their friends, and my ugly mug and the brand just reached a pile of people for far less money then if I had paid for those views/engagement, etc.

If you have a brand that is even mildly interesting, consider going Live on Facebook, YouTube, or whatever. Just do it. If you screw up…like I did today…it’s okay. The beauty of social media is you can be real and things don’t always work as planned. But people know that, and your fan base will, more often than not, understand.

Be brave. Make a mistake…or a lot of them. Just learn from them and improve.