According to Wikipedia, Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. “

How does RTB really work?  What happens behind the scenes.  Take a look at the series of infographics below for a step-by-step description of the process.


Thank you for reading.  If you have any questions about Programmatic Advertising, please contact our MGR Team. Until next time, this is Manuel Gil del Real (MGR).