Lake District couple create specialist software for smaller hotels


When Mark and Lucy Fuller became frustrated with the lack of a suitable  system for managing bookings  at their Lake District Hotel, the  entrepreneurial couple decided to create their own.


The booking system they designed has been so successful at maximising sales and  improving efficiency, they have decided to  launch a new venture offering the software to  other hotels and accommodation providers.


Direct Room Sales has been designed specifically to help smaller independent  hotels offer online sales, manage room  allocation, and take electronic payments, within their existing website.


Mark, who owns The Sun Inn at Kirkby Lonsdale with wife Lucy, said: “For smaller  hotels, such as those with fewer than 20  bedrooms, there was nothing out there  in terms of software that enabled them to  manage online reservations in the efficient  way that larger hotels do.


“We wanted a system that allowed us not  just to sell our rooms online, but to sequence  those room sales in a logical order, offer  packages and extras, and do things like  automatically change room pricing structures  for weekends or certain times of the year.”


Read more in our latest Hospitality Update Newsletter


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