Amazing video about Lithuania

In a world of ratings and annual reports, a country’s identity is often lost in translation. And it is especially so for mid-sized European states. For the insider, the differences between Hungary and Romania or Norway and Sweden are evident. However, unique priorities, goals, visions and aspirations just don’t fit in a spreadsheet as a nicely as population size or GDP. Having previously relied on performance in different rankings, one country decided to bring emotions back to nation branding. That country is Lithuania.

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