How to make it work on social media with one big piece of content per month

The number one thing I hear clients and entrepreneurs complain about is their lack of time to create social media posts.  They KNOW they should be on social media and posting regularly to make a difference, but it's truly hard to create that much content 

So here's an idea to play with...
Rather than straining your brain to think of lots of little bits of content to promote your business or services on social media, try creating ONE BIG piece of content every 4-6 weeks.
From this content, you can use portions of your writing or photos to link back to your bigger piece. A blog post or video for example.
From this you can pinch little bits to create snippets that will form the bulk of your social media posts.
Your smaller snippets of content link back to your larger piece of content, keeping things consistent across all your social channels.
Additionally, it means you have only needed to create ONE piece of content, saving you time.  And since you’re the subject specialist, it will be perhaps easier to create more rather than less content.
If you use scheduling software to set up your social posts, such as Hootsuite, you can simply copy and paste quotes from your bigger piece of content and share them throughout your other social sites, meaning more reach for your content.

If you'd like help creating content or with any aspect of your current social media efforts, I have some space from mid July onward for 1 to 1 support, so do get in touch if you'd like to book some support!