Genuine Salespeople vs Lead Converters

Not to state the obvious… but there’s been a shift for both Realtors and LO’s. No, I’m not talking margin compression or automation or tech. But what it truly means to be a “Retail” Loan Officer or Realtor! I’ve watched this evolution occur over the past few years and I don’t know if we’ve lost our way or just morphed into something… Different… Let me explain.