How a chocolate brand dared the 

world to be different.

Customers hate being predictable, especially when they are buying a gift. They like gifting something unconventional and unique, something truly different.

And it is based on this human truth, that we created the digital campaign ‘Gift Something Different’ and related POSM solutions that highlight the unique shape and taste of Toblerone - the perfect gifting option for those who don’t believe in being ordinary. 

The campaign helped the brand to capitalize on holidays and special occasions celebrated in the GCC and KSA - like Ramadan, Christmas, Mother’s Day etc. by using the unique shape of the chocolate to drive in more sales and to teach the world to live a little ‘less squarely’ every day.