Unleashing Creative Confidence in 2017


At Lakeside Collaborative we are constantly questioning what retail innovation looks like, where do we integrate cutting edge technology, online user experience, in-store experience architecture and customer service and how do we preserve a sense of familiarity, intimacy and accessibility in the face of so much change? 


The retail experience has remained largely untouched for years, especially as an addendum to the non profit sector, but how do we instill the creative confidence in our clients and teams to take unprecedented risks? How do we invite companies with high-stakes to be retail rule breakers? 




Anyone can approach the world like a designer. Often all it takes to unlock that potential as a dynamic problem solver is creative confidence. Creative confidence is the belief that everyone is creative, and that creativity isn’t the capacity to draw or compose or sculpt, but a way of approaching the world.

Creative confidence is the quality that human-centered designers rely on when it comes to making leaps, trusting their intuition, and chasing solutions that they haven’t totally figured out yet. It’s the belief that you can and will come up with creative solutions to big problems and the confidence that all it takes is rolling up your sleeves and diving in.

Get a sneak peak of the book here , we promise it won't stay a sneak peak for long. 

Or just take the plunge and buy the book here

sophie sagar