Ecom365cloud, ecommerce software

Advantages of E-commerce Over Traditional Retail

When you read the following list of advantages of e-commerce for businesses and customers, you will get the sense that e-commerce is the holy grail of retail. To see the other side of the coin, do not miss out on my article about the disadvantages of e-commerce.

Ecommerce Software

Overcome Geographical Limitations:


Gain New Customers with Search Engine Visibility:


Lower Costs:




o Real Estate: This one is a no-brainer. An e-commerce merchant does not need a prominent physical location.

Locate the Product Quicker:

It is no longer about pushing a shopping cart to the correct aisle or scouting for the desired product. On an e-commerce website, customers can click through intuitive navigation or use a search box to narrow down their product search immediately. Some websites remember customer preferences and shopping lists to facilitate repeat purchase.

Eliminate Travel Time and Cost:

It is not unusual for customers to travel long distances to reach their preferred physical store. E-commerce allows them to visit the same store virtually, with just a few mouse clicks. Provide Comparison Shopping E-commerce facilitates comparison shopping. There are several online services that allow customers to browse multiple e-commerce merchants and find the best prices.

Enable Deals, Bargains, Coupons, and Group Buying:


Provide Abundant Information:

There are limitations to the amount of information that can be displayed in a physical store. It is difficult to equip employees to respond to customers who require information across product lines. E-commerce websites can make additional information easily available to customers. Most of this information is provided by vendors and does not cost anything to create or maintain.

Create Targeted Communication:

Using the information that a customer provides in the registration form, and by placing cookies on the customer’s computer, an e-commerce merchant can access a lot of information about its customers. It, in turn, can be used to communicate relevant messages. An example: If you are searching for a certain product on, you
will automatically be shown listings of other similar products. Also, may also email you about related products.

Remain Open All the Time:


If you want to take advantages of Ecom365cloud software email us at or to get more details about our software please visit:


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