How to Create an Engaging Online Business Profile

Author Info

Updated: April 2, 2018

Creating an effective profile online involves mixing business and pleasure. A great business profile is an important part of a small business social media marketing strategy. Learn how to create a business profile in 5 simple steps that encourages prospects to go from click to call.


  1. 1
    Bedazzle with a great photo.
  2. 2
    Make Your Background Visible.
  3. 3
    Sell Your Services with Style.
    • What is it that you REALLY do? Don't make online shoppers read between the lines. Provide a detailed bulleted list of your services. Don't make assumptions. Your online visitors may never visit your website, so make sure you present every service you represent on your profile. Link out to photos you have of services you have completed or products you sell.
    • If you add services to your business make sure to update your profile. Often people do not list services/products that they don't perform even though they can provide a referral to another service provider. Create a small section within your profile that list services your can cover with your own little black book of reputable service providers. The power of referrals can come back to you in spades.
  4. 4
    Allow Your Personality to Percolate.
    • Your personality should drip through your personality like our morning coffee brew. Let's go back to know, like and trust. You can maintain a professional tone and allow your personality to permeate your profile by using a more conversational tone. Consumers and business professionals should be able to read your profile and get a sense of who they will be talking to or buying from so don't be shy about including your personal interests and hobbies.
    • How do you create a conversational profile? Have someone ask you questions and then respond verbally. Record this interview session, then replay and transcribe the words without editing. Once you have laid down this initial track go back and edit for grammar and cohesive writing, but keep the tone of the conversation intact.
  5. 5
    Keep Your Contact Points Simple.
    • Don't confuse consumers. Provide one answer for each point of contact.
  6. 6
    Display one phone number, one email address and one website. If you have a blog that is separate from your website and is related to your business you can include that website address. Also if you micro blog on a platform like Twitter and communicate using @relies and Direct Messages make sure to include your Twitter Handle (user name).

Community Q&A

Ask a Question
200 characters left

About This Article

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 17 people, some anonymous, worked to edit and improve it over time. This article has also been viewed 15,314 times.
9 votes - 89%
Co-authors: 17
Updated: April 2, 2018
Views: 15,314
Categories: Creating a Brand

Reader Success Stories

  • PK

    Percy Kereme

    Sep 6, 2016

    "This helps a lot for my small business."
Share your story

Did this article help you?