4 Ways Your Wine Brand Can Leverage Instagram

Instagram has officially crossed 1 billion users per month. What does that mean for your wine brand?

As they say a picture is worth a thousand words making Instagram a great way to highlight the story behind the label. Instagram provides a storytelling avenue for reaching and connecting with more customers. It's been proven that one of the most effective ways to connect with fans online is showing behind the scenes glimpses into your operations which humanizes and personifies your brand and makes it more relatable. From the wine industry perspective, Instagram is one of the most powerful tools you should be using and here's why:

  1. Wine is a Lifestyle

We all know that when a customer is able to taste a wine they are more likely to buy. However, Instagram could be the tool that bridges the tasting room-to-purchase gap. Displaying your wine in situations a buyer could potentially be enjoying your wine makes it more desired. For example, take images of your wine at a picnic, at a restaurant, on a boat. Make it look exciting, relatable, and aspirational. 

2. digital wine journal


3. Everyone loves Happy Hour

Even if you don't have a lot of time to dedicate to social media, you know you are indulging in a glass of wine here and there. Wine postings increase at the end of the day around the time of consumption. A picture of a glass of wine or your wine's label is valuable content staying top-of-mind as customers are reaching for their evening beverage.

4. vineyards Tell a Story



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