Understanding the complexity of messaging channels and digital engagement: From SMS to OTT, social, RCS and beyond.

Enterprise applications continue to evolve into customer engagement platforms able to support multichannel customer experiences. Underlying mobile and API-driven digital engagement services including SMS, e-mail, push, and social channels are also converging to orchestrate messaging throughout the customer journey.

How have messaging channels evolved and what that means for Enterprises today

Recommendations for Enterprises that want to create a cohesive multichannel approach

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Digital Interconnect

What you'll learn from this OVUM whitepaper:

SAP® Digital Interconnect

Largest and most reliable cloud messaging network powering over 1B messages per day

Reaches 99% of the world's mobile subscribers in almost every country

Connects to thousands of mobile operators directly across the globe

Trends in messaging channels