Meet the Founder

My team and I have a relentless dedication to dressing women and ensuring we offer options that deliver confidence and gravitas in all aspects of their lifestyle, but particularly focussed around work. We know about varying body shapes and how they adjust and change, what is flattering, and what works in harmony with a busy schedule.

Fundamentally, we invest in quality, design and comfort, and by sticking to a direct-to-consumer model we are also able to deliver exceptional luxury at an accessible price point. We do, however, also understand that often it’s not money but time and convenience that our customers value. That’s why we consider everything, from bookable styling sessions to help you build your wardrobe, to attaching easily-transportable handles across all our online packaging; small details that ensure your shopping experience is as effortless as possible.

I really believe that being serious about work shouldn’t compete with being interested in fashion. To this end, my team and I are building a brand in our own right, a label acclaimed by industry leaders, worn by royalty, but most importantly, made for you.

Polly McMaster, Founder & CEO

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