The Tale of Two Rabbits

There is an old proverb that goes something like “the person who chases two rabbits catches neither.” 

At any given time in your life, there can be a million things pulling you in just as many directions.  How do you prioritize when everything feels like it is important and needs your attention?  If you choose to take on too many things at once, or fail to decide, as the proverb suggests, you risk missing the mark on everything you’re working for.  You risk missing all of the rabbits.

We all get stuck over-analyzing the things in front of us and often this can lead us to feel overwhelmed.

How many times has this happened to you in your business? You have to schedule a training, reach out to a few neighbors for retail orders, get the kids to school, network with prospects, run errands, pay bills, host a product launch, make a doctor’s appointment and think about where you can squeeze a meal in.  And that’s all before noon.  It can be so hard to know where to put your energy for the best results. 

In my experience, the answer lies in long-term focus and “keeping your eye on the prize”. There are so many things that you need to do in any given day that can sway your attention, but as long as you stay focused on your end goal, the day to day tasks won’t throw you off course. 

Have you ever watched the flight tracker while you’re on a long flight to see where you are in your journey only to realize you’ve headed a direction that you didn’t expect?  Maybe the plane has gone north when you expected to fly due east.  Statistically, airplanes are off direct course 70% of the time during a flight, but because they always know where they are going, they always arrive.   

The same is true with your business.  You might experience set backs, busy days or challenges you didn’t expect and feel discouraged.  But as long as you keep your long-term goals in mind, you will never truly stray from your course and if you do, you will be able to recognize it immediately, redirect and get back to the things that are most important. 

If you challenge yourself to focus on one major goal -  one rabbit - at a time and then, once you’ve caught it, choose to focus on the next, you and your business will always be sustained. 

Forever Yours,

Rex Maughan