BEGIN:VCALENDAR VERSION:2.0 PRODID:-// BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:19700329T010000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=-1SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:19701025T020000 RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=-1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT CATEGORIES:Cambridge Usability Group SUMMARY:The language of software: the role of content stra tegy in software development - Des Traynor (Interc om) DTSTART;TZID=Europe/London:20111114T183000 DTEND;TZID=Europe/London:20111114T200000 UID:TALK34421AT URL: DESCRIPTION:Call it a bubble\, or the year investment got smar t\, 2011 marks the birth of hundreds of web applic ations all promising to be the Next Big Thing™. An d content strategy should be part of it. To ensure the growth and maturity of content strategy as a discipline\, it must have a permanent role in soft ware development\, not as a closing phase or an is olated perspective\, but as a significant contribu tor to the process.\n\nThis contribution is two-fo ld: it should both create content for users to con sume\, and ensure that interfaces are designed for user generated content. Supported by practical ex amples\, we'll discuss where content strategy can make the difference between lifeless echo chambers \, and thriving community websites\; between confu sing workflows\, and fluid software.\n\n*What you’ ll learn*\n\n* How software developers and content strategists can communicate\n* How to implement c ontent strategy processes into development ones\n* What makes for good content in applications that have little of it\n\n*About the speaker*\n\nDes Tr aynor is UX Lead at Intercom\, a customer relation ship management and messaging tool for web app own ers. In this role Des works on interface design\, customer communications\, and all content & messag ing within the tool itself. Previously Des was a u ser experience consultant for six years\, designin g interfaces for start-ups and multinationals alik e. LOCATION:Microsoft Research Ltd\, 7 J J Thomson Avenue (Off Madingley Road)\, Cambridge CONTACT:Michele Ide-Smith END:VEVENT END:VCALENDAR