The Century of the Self

Mar. 21, 2006


- Edward Bernays






Please Note: Viewers should be sure to read Ludwig Von Mises' 'The Anti-Capitalist Mentality' to balance the socialistic elements of this film.

This film was produced by BBC which is Britain's government run news channel, therefor it downplays the evils of government and plays up the vices of business. The enemy is not capitalism or 'consumption' but government and its insidious propaganda. Mass produced goods enrich society because they reduce the amount of time a person has to work to satisfy one's essential needs. Government propaganda debases society because it is used as an excuse for everything from murderous wars of aggression to oppressive economy killing taxation and regulation. When a business sells you something voluntarily you will only buy it if you think the product is worth more than the price you have to pay for it. When the government propagandizes you they are merely giving you excuses to submit to their use of force which will be bearing down on you whether you like it or not. The two are very different and this film does a disservice by confusing them. That said, it's important to understand the propagandists who serve to justify the crimes of the state. Selling someone a product they don't truly "need" hurts no one, selling people on a war they don't need gets millions of people murdered and destroys entire societies. - Chris, InformationLiberation

One: Happiness Machines





See Ludwig von Mises "The Noneconomic Objections to Capitalism" and "The Argument of Happiness" to balance the propaganda in this section.

Two: The Engineering of Consent









[InfoLib Note: The portrayal of Wilhelm Reich in this film is completely wrong, Wilhelm Reich was a great man, check out his book "Listen, Little Man!"]

Four: Eight People Sipping Wine in Kettering




The politicians believed they were creating a new and better form of democracy, one that truly responded to the inner feelings of individual. But what they didn't realise was that the aim of those who had originally created these techniques had not been to liberate the people but to develop a new way of controlling them.

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