INTAC Website

When INTAC teamed up with GSM to redesign their website, they wanted to set themselves apart from the run-of-the-mill look that defines so many of their peers in the retirement plan industry; that meant no more plain grey backdrops, cluttered pages, cheesy stock people staring into the camera, or outdated tab-style navigation.

GSM reconstructed their web theme around one key idea: “Building Positive Futures.” The message, and corresponding visual elements, convey forward movement towards a goal with which clients can empathize. The color pallete became rich, with dark swathes of blue and lively pops of yellow or cyan, while dramatic imagery depicts sprawling scenes of sea-travel and focused, attentive professionals.