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Inrank is a kind of internal PageRank. It is a score (on a 0 to 10 scale) developed by Oncrawl that helps you understand how popular your pages are in your internal link architecture.

How is Inrank scored?

For each crawl, Oncrawl computes the Inrank of each page it encounters. It generally starts by assigning an Inrank of 10 to the start URL or start URLs used in the crawl settings for the crawl.

Inrank attributes authority to subsequent pages based on the number and depth of inlinks pointing to the page. We also use other factors to adjust the Inrank, such as anchor text and duplicate content evaluation. This means that not all inlinks are born equal.

The Inrank is evaluated at the scale of your crawl size, meaning that you should run a full crawl report with all of your pages to get accurate Inrank data. Without a full picture, the weight we give certain inlinks might be different. Crawling a limited part of your website will leave you with only partial data on your internal link structure.

Why should I use Inrank as a main SEO metric?

Inrank is a metric which helps you understand the impact of your internal linking strategy. When you are trying to get higher rankings for your pages, a lot of metrics,  such as your backlinks, your page speed, your content, and tons of others, have an impact. The number of inlinks to a particular page has a significant impact on how a search engine analyzes your page. It will influence not only how often Google bots fetch your page but also the internal authority of your page.

SEO Best practice using OnCrawl Inrank

Understand what you're doing when optimizing your inlink structure

First, there is no bad or good Inrank. The homepage (or your crawl's start URL) usually gets a 10-point Inrank. From there, Inrank is inherited from internal links. So this score should be used to understand how a particular optimisation in your internal links can impact the popularity of your pages. When you try to improve the authority of a group of pages, chances are you are lowering the authority of others. Using Inrank, you can avoid shooting yourself in the foot.

Spread popularity to your main pages

Whether you are a e-commerce vendor, a corporate company, or an online media publisher, there are pages that are more valuable than others for your business. As an e-commerce player, for example, your ‘money pages’ are supposed to be the name of your top products, your best sales, or your brand pages… You should focus on building the highest Inranks for these pages within your site because it will tell search engines to treat them well.

Understand your competitor’s content organization

Google always ranks websites by applying various parameters on all websites matching a query. You can use Oncrawl to map the inlink architecture of your competitor and spot the Inrank patterns of their money pages.

What should my Inrank look like?

The red line in the inlinks tab should be the flat if all your depth levels contain valuable pages. You should expect to see a downward slope as the depth increases. The average depth-to-depth Inrank ratio shouldn’t be more than 2:

For any questions about the Inrank, feel free to drop us a line @Oncrawl_CS or click on the blue Intercom button at the bottom right of the page to chat with us.

You can also find this page by searching for:
popularidad interna de una página, enlaces interno
popularité interne d'une page, liens internes

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