How It Goes

A marriage stuck in a loop, and the weird happenings that occur when that loop breaks.

Directors Statement

Keenan and I have both been in long relationships, and from the beginning we knew we wanted to embed that experience into the narrative. I thought the spirit of sitcoms with a 50’s vibe would encapsulate the sentiment. In a lot of sitcoms there’s a wife that works her ass off around the house to keep the family afloat. Yet we’re supposed to sympathize with the husband, as if his decision to stay with his wife and family is some massive sacrifice on his part. You don’t get to be a hero for realizing what you have is valuable. Frankly, you might not deserve it at all. It was fun to play with that stereotype and flip it on its head in a way. In Keenan being selfish and manifesting more of his own issues (clones), he loses what’s really important. I’m not saying you shouldn’t assess and question your relationship, but I think what the Keenans are looking for in the video is there the whole time, putting up with his shit.

The Process

We shot this where I grew up, in small town Solvang, California. It fit the country aesthetic and I could stretch our small budget thanks to family and family friends who gave up their homes as a location. I really owe this film to the crew who drove up from LA for a day, crashed on my parents’ couches, and helped me shoot this all for the promise of a lot of free wine tasting. It was an ambitious shoot to get everything in a day with the amount of renditions we had to shoot of Keenan in every possible pose and posture. We didn’t have time to set up green screens, so the VFX process was a nightmare, having to roto every version of Keenan out. There are over 100 VFX shots (I think the number was 145), which is ridiculous for a 3 minute music video, but I think we pulled it off thanks to Connor Lambert at RowFive LLC.