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The Ultimate Product Placement: 321 Water makes the leap from SMART 100 to…The Hunger...

Sure enough, audiences flocking to see the futuristic teen blockbuster, which has been raking in revenues right and left, were able to verify a cameo appearance by the water container in the sleek, hyper-sanitary control room scenes of the film. 321 Water founder Gretha Oost, who has not yet seen the film, said she was "blown away" when she heard about the sighting.

Powering wheelchairs with brain waves earns third spot in Anthill SMART 100

At the University of Technology, Sydney, Professor Hung Nguyen and his research team are developing a system operates a wheelchair with nothing but brain waves. The tech can be revolutionary for people with severe disabilities. It earned position No. 3 in this year's Anthill SMART 100.

Anthill’s SMART 100: Readers’ Choice Revealed (2011)

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications. At the conclusion of the Readers’ Choice component, we promised to tally up the results and create an Index according to the votes of our readers. What we didn't expect to receive was a lesson in social media marketing.

Anthill’s SMART 100: Winners Revealed (2011)

In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment. Designed to encourage, promote and support innovation in Australia, it identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense. Yes, it's time to reveal the SMART 100, 2011.

Why wasn’t my business in the SMART 100?

Every year, we receive a handful of requests from disappointed business owners seeking a reason why their innovation didn't make it into the SMART 100. This year, we've decided to take the most efficient and least painful approach and attempt to answer this question by way of blog, by providing four of the most common reasons.

Readers’ Choice winner LeadBolt on the power of an empowered customer base

When asked by Anthill whether we could share 'the secret to our success' -- how we had attracted over 4,000 Facebook 'Likes' -- the first thing I felt compelled to explain was the purpose and function of our organisation, beginning with its name: "Leadbolt" (pronounced LEED-BOLT). To the uninitiated, this may sound like a circular reference until one understands the true meaning and ethos behind the company.

iVvy Cloud-based Event Management Software (SMART 100)

I won the tender to handle an Event for 500 people with no experience other than a sheer will to deliver an awesome experience. After much frustration with the industry and service levels, supported by a programming background I set out to change the world. I wanted a system with no boundaries of language, currency, time or location. A platform that could give productivity back to organisations and reduce costs by improving processes.

ARGUS — Electronic Work Diary (SMART 100)

The transport regulators and state road authorities decided that Line Haul Transport Operators must operate their business to a stringent set of complex Fatigue Laws in 2009. These laws fall under a strict Chain of Responsibility (CoR) legislation designed to make heavy vehicle fleets safer. Unfortunately the fatigue laws that have been implemented, although great in theory, are impossible to manage in practice, in manual format as a work diary.

Jayride carpool marketplace (SMART 100)

This innovation initially came to life when Rod, keen environmentalist traveler and rideshare advocate, met Ross, expert online marketplace developer. Rod was certain that creating a carpool and rideshare network as complete and functional as a bus network was a real possibility. Ross, bringing his knowledge with online marketplaces, developed the execution which made it a reality.

Get a Shortlist (SMART 100)

We realised many businesses were failing to take full advantage of the power of software to improve their business, despite a compelling business case and many options available. We explored many different ways to serve end-users directly and get paid by them, but eventually concluded they generally lacked enough budget for software selection support. At the same time, we were being inundated with approaches from software vendors keen to find new customers. The light bulb went on...

MiiBrand (SMART 100)

We realised that many coupon or daily deal sites bombard users with unwanted offers which often become unmanageable and turn users away. Why not create a mobile app that allows users to pre-select the brands and types of deals they would like to receive? It creates a win-win situation with users receiving targeted offers and brands receiving higher conversion rates. (SMART 100)

I was sitting on a beach in Dili, East Timor. While the sun was setting, I realised two things: 1) Physiotherapists are placing increasing emphasis on education and exercise programs in injury management; 2) People in remote areas should not miss out on valuable personalised injury information. The idea for an online injury assessment and management clinic was born.

The Cullector (SMART 100)

My mum always used to catch the initial volume of cold water discharged from her shower in a bucket and use it on the garden, but a few years ago, when she hit her mid-70s, she abandoned the practice because it was just too much hard work. With water restrictions also in place due to the drought, I decided to invent a better way to collect and use that water. The Cullector is the result of that inspiration, although it’s taken several years and 14 prototypes to perfect it!

Brightgreen’s DR700 LED Downlight Replacement Bulb (SMART 100)

Brothers David and Barry O'Driscoll started Brightgreen, an LED lighting company developing products that match a halogen on brightness while using only a quarter of the power and lasting up to fifteen times longer. Brightgreen’s latest cutting-edge product is the DR700 -- the world’s first LED downlight replacement bulb to match the brightness of an average halogen and to be compatible with all existing transformers and dimmers. This means that LED replacement bulbs are now simple, fast and hassle-free to install, making them ideal for a mass market.

Unbooked (SMART 100)

Founders Sarah Taylor and Jeff Dusting realised how time-consuming and unsatisfactory it was to locate, book, and pay for home, health and beauty services, and how few service providers had access to efficient low-cost online trading. Unbooked seeks to create an online marketplace for the sale of available time-based services.

Community Wellbeing Model (SMART 100)

After generations of disadvantage in marginalised Australian communities, Evolve director Kerry Grace realised there must be a better way. Kerry met with colleagues in the Nambucca Valley and commenced developing the 'architecture' to make significant and sustainable change in the community.

ManageFlitter (SMART 100)

We had problems keeping our Twitter accounts uncluttered from users that added little value to our tweet stream. We also were having problems seeing who we were following and who was not following us back, and vice versa. There was no easy way to bulk unfollow people based on a set of criteria, so we developed a web-based application that would assist in improving the signal/noise ration of a user's Twitter account.

DynamicCreative (SMART 100)

The purpose of this innovation is to make internet advertising in search engines more efficient and cost-effective for both searchers and advertisers. DynamicCreative’s ability to incorporate live pricing that matches inventory, for large scale campaigns, providing higher Quality Score, increased relevancy and significantly improved ROI.

Young Republic (SMART 100)

We discovered there were no online platforms/marketplaces that empower young or emerging Australian designers to reach their goals. The purpose of this innovation is to empower young and emerging Australian designers.

Be There (SMART 100)

Be There came about from a combination of the Black Saturday bushfires, the devastating flooding that occurred in Queensland, and the feedback from Silicon Valley for Jasondb, our new NOSQL database. Be There was an initiative designed to allow people access to information in real time from a combination of "verified" organisations as well as crowdsourced individuals.