YouTube Will Let Creators Sell Subscriptions, Merchandise, and More | WIRED

OVER THE LAST year, YouTube has faced a seemingly endless number of controversies over disturbing and problematic videos—including ones published by PewDiePie, the site’s most popular vlogger—that were often found to be running advertisements from major companies. In response, YouTube tightened its ad policies, hired new moderators, and took steps to assure advertisers that its platform was brand safe. An unintended result of those fixes was that many creators, often for confusing or unexplained reasons, had their videos “demonetized,” meaning they could no longer receive ad revenue. Some smaller creators also had the privilege of running ads revoked altogether under YouTube’s new policies.

On Thursday, YouTube offered its creators a much-needed olive branch: It announced that it will expand the ways they can make money. Currently, most creators earn an income through YouTube’s 55 percent advertising revenue split. Soon, certain creators will be able to offer $4.99 exclusive content monthly subscriptions to their fans, and sell merchandise directly through YouTube’s platform, among other monetization schemes. The announcement comes the same week that Facebook and Instagram both released new features aimed at luring away the kinds of video creators who once primarily made content for YouTube.
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