Close your eyes and try to imagine swiping on mascara with two different brushes at once. Before trying out the new Beauténotions Immaculash 360 Mascara, I thought that was impossible. In fact, the thought never crossed my mind before because it didn't seem humanly possible to accomplish without poking yourself in the eye or getting mascara everywhere but your lashes. But Beauténotions made applying mascara with two brushes at once possible with an innovative two-in-one wand that clamps onto lashes like tongs or a flat iron with a press of a button. With one sweep, the set of brushes coats lashes on all sides. (More on that later.) I've never seen anything like it. Unsure of how exactly applying mascara with two brushes at once benefits lashes, I decided to put the contraption to the test.

The Brushes

Upon closer examination, one side of the patent-pending wand has a dome-shaped brush with long, full bristles you would typically find on any other mascara affixed in the middle. The other is a slimmer brush with short, teeny-tiny bristles you'd usually see on a lower-lash mascara. Both are connected to one handle.

The Concept

When I apply mascara, I typically don't coat the topside of my upper lashes — just the undersides. That sounds awkward, but it's the technical way of saying I put mascara on like most people.

Makeup artists often alternate swiping mascara onto the underside and topside of lashes "to thicken and darken the whole lash because it adds contrast," New York City-based makeup artist Benjamin Puckey explains. "Studio lightning eats away at the definition of lashes, otherwise."

However, the Immaculash 360 Mascara coats both sides simultaneously for a lush, dimensional lash look. Needless to say, the 360-degree lash-coating aspect, as the mascara's name implies, was a new experience for me.

The Application Technique
Devon Abelman/Allure

With the Immaculash 360 Mascara, you sandwich your lashes between the brushes before swiping through. To do so, you start off by positioning the smaller brush on top near the roots of your lashes. Next, you press the button on the handle to push the wands together. Then, you brush the wands through to the tips of your lashes — while holding the button down.

Honestly, the brushes didn't clamp down as tightly as I thought or hoped they would. Before trying it out, I thought it would pinch down my lashline like a lash curler, which is my worst nightmare. Instead, the bristles felt like they were hardly touching my lashes. Maybe I'm just aggressive when applying mascara, but I prefer to wiggle and roll the wand through my lashes and press against the roots to make my lashes look thicker and curled. Despite the gentle pressure of the Immaculash 360 Mascara, its brushes evenly coated my lashes, as well as helped lengthen and thicken them.


You can also use the brushes individually, so after a couple swipes with the brushes pressed together, I went back in with them separately. Using the brushes on their own feels awkward at first, I must admit. At first, I was afraid the brush that wasn't in use would poke me in the eye or press against my face in some way and ruin my makeup. That thankfully didn't happen, though. The fuller brush helped curl my lashes and add extra volume, while the slimmer one helped me reach the tiny lashes and coat my lower lashes.

The Formula

My other gripe with the Immaculash 360 Mascara is the formula is incredibly thick. It has a tendency to be gloppy and make lashes clump together if you're not careful. A quick fix is wiping the mascara off on the side of the tube, so the brushes aren't as saturated with product.

The Verdict

Overall, if lengthening your lashes is your goal, the Immaculash 360 Mascara will absolutely work in your favor and not seem like a gimmick. It also helps if you're in a rush and quickly add some oomph to your lashes. If you desire a dramatic lash look, I suggest sticking to a volumizing mascara like the Hourglass Caution Extreme Lash Mascara or the Nars Climax Mascara instead. They are easier to maneuver for a more high-impact look.

You can shop the Beauténotions Immaculash 360 Mascara now for $35 on, and try out the innovative contraption for yourself.

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