Writing effective job advertisements

Vacancy Writing Guidelines



  • Imagine yourself as the student you want to recruit - what would make you want to read about this position - and apply?
  • Unlike general recruitment websites, on CareerHub Central, your audience is specifically students and recent graduates - take the opportunity to tailor your offer to this audience.

In CareerHub Central, writing your job advertisement is easy - all information can be entered on one screen. Here’s how you can make the most of your job advertisement:

Position Title


  • Be accurate in the title and don't use "gimmicks"
  • Consider including your company name to add credibility.

Descriptive Details


  • Imagine you have only 10 seconds to convince candidates to read about your position - use its benefits as a hook to attract the type of person you’re looking for.
  • Write this summary uniquely - don’t copy a paragraph from the position’s ‘Job details’ section.

Job Details


  • Describe the position comprehensively including its opportunities and responsibilities.
  • Be specific about the position’s benefits, including the salary, on-the-job and other training, opportunities for career progression, rewards and incentives. This is the ideal forum to promote benefits specifically targeted to students, such as if you can employ students while they complete their studies.
  • Explain what you’re looking for in applicants - qualifications, skills, experience, working hours, personality characteristics - without being too generic.
  • Specify what makes your job or graduate program unique - remember your candidates are likely to be comparing your offer against others.

Present your position attractively on screen:

  • Use short paragraphs.
  • Present information in bullet point lists.

Application Procedures

Make it easy to understand how to apply:

  • Explain exactly what an application should include - for example, if you require a response to selection criteria, and what length it should be.