Why Elon Musk will sell Tesla

Interestingly, Musk himself may understand how he is hurting Tesla. Elon knows a car guy must takeover – selling Tesla is the best way to achieve that.
Musk will let a car person takeover Tesla because his goal at the company is driving the mass adoption of electric cars not building a brand. Musk only started a car company and built a brand because nobody else was serious about electric cars.

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