Tag: predictive analytics tools

US Telecom Companies

COVID-19: 3 Step Action Plan for US Telecom Companies

The world today has turned upside down in the blink of an eye due to the coronavirus outbreak. In such scenarios, telecom companies are among the other worst-hit sectors that are pushed to face the greatest challenge in history. Like the other establishments, US telecom companies also have to support and care for their employees. At the same time, they must ensure continuity in business operations and keep up their promise of delivering superior services and infrastructures, which is more than a bare necessity at challenging times like these.

us telecom companies
  1. Stabilize operations and services rendered
  2. Invest in cybersecurity
  3. Focus on crisis management

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Like the healthcare and pharma industry, US telecom companies also play a pivotal role in helping communities respond to the COVID-19 pandemic. Due to the dramatic turn of recent events and precautionary measures adopted by governments, US telecom companies are under massive pressure to ensure continuity of services. Considering the complexity involved in catering to the diverse needs of various regions and businesses, our analytics experts suggest a short-term 3-step action plan that can help the US telecom industry manage the implications of the current global scenario.

3 Step Action Plan for US Telecom Industries

With US telecom companies struggling to tackle a host of issues simultaneously. Given the urgency and dire need for telecom services, we recommend devising a short-term action plan to manage the crisis before redirecting attention to the plan for recovery. The telecom industry players who do so will not only help their nations and the world respond to the pandemic but will emerge stronger in the aftermath.

#1 Stabilize Operations and Services Rendered

Stabilizing core business operations is crucial for US telecom companies to be more flexible and resilient in such situations where service demands witness a sudden surge. Considering the rise in usage another challenge for the US telecom companies would revolve around addressing customer concerns and resolving congestion in traffic. With the peak demand on fixed-line networks witnessing a sudden surge, several network nodes are being encumbered giving rise to connectivity issues. To proactively address such connectivity issues, US telecom companies must focus on deploying advanced predictive analytics tools to identify the high-risk areas and effectively manage network traffic based on the traffic at the nodes.

The US telecom industry plays a vital role in helping communities respond to the Covid-19 pandemic. Talk to our analytics experts if you’re looking to tackle the impact of the pandemic on your business operations.

# 2 Invest in Cybersecurity

With the spike in traffic, one cannot ignore but accept the fact that cyberattacks can potentially disrupt the quality of service. Especially in such crises, when companies are quickly adapting and transitioning themselves to maintain effective operations, there are unknowingly exposing themselves to cyber-attacks and phishing since backup serves used by businesses are generally not secure and might lack the most advanced security patches. To address this issue, US telecom companies must focus on strengthening their security patches to ensure their customers have access to the best possible defenses against cyber threats.

#3 Focus on Crisis Management

The shift to remote work as an impact of social distancing is poised to drive the demand for networking and telecom services in the future. However, the sudden surge in demand could also strain the system and result in customer satisfaction issues if reality doesn’t meet the expectations and needs of businesses and people alike.

In due course, it’s not just the risk of increased cybercrime and socioeconomic vulnerability that is at stake, but also the lives and well-being of millions of people globally. In such a scenario, the US telecom companies have a vital role to play in helping governments, communities, and establishments combat the pandemic. Though the path is fraught with challenges, catering to the growing dynamic needs of their customers can help telecom companies to strengthen customer relationships by helping them emerge from the crisis even stronger.

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customer profitability analysis

Predictive Analytics in Marketing: Key to Drive Business Profitability in 2019

What is Predictive Analytics?

Predictive analytics is an approach that helps in predicting unknown future events. There are many techniques that are used in predictive analytics such as machine learning, data mining, data modeling, and artificial intelligence to examine current data and make future predictions. Also, it helps in finding patterns in both structured and unstructured data sets, thereby assisting in the identification of future risk and opportunities. Furthermore, predictive analytics has the potential to integrate management and technology together to drive better business outcomes. By leveraging predictive analytics solutions, businesses can become dynamic and can anticipate behaviors and outcomes based on the known facts and data and not merely upon assumptions.

How can predictive analytics solutions help businesses derive successful outcome and boost ROI? Read Quantzig’s recent blog to find out.

3 Ways Predictive Analytics Solutions Can Help Businesses Derive Successful Outcomes

Leveraging Predictive analytics in marketing can help businesses refine their marketing strategies and provide personalized services to customers. Want to know how? Get in touch with us right now!

Predictive Analytics in Marketing Realm

How can predictive analytics in marketing drive profitability for business? Are you thinking the same? The answer to it is, any tool, process or technique that can guide marketers to identify the buying habits of consumers is nothing less than a boon to their business. This is because if the past buying habits of a customer are identified and analyzed well, it can help in projecting the future buying habits, thereby helping in future decision-making based on those projections. Predictive analytics in marketing helps to ensure that these predictions are precise and accurate.

Here are a few things that a business can do when the available data is mined and predictive analytics in the marketing realm is applied:

Analyze and predict the seasonal behavior of customers

Today most of the products and services are sold online. Application of predictive analytics in marketing especially helps in this case. It helps in highlighting the products that are on high demand and those that customers prefer to buy at any given time.

Target the most profitable product category

The second benefit that businesses gain by applying predictive analytics in marketing is that they can target the most profitable products and services.  By administering the technique of artificial intelligence and machine learning, it is easy to identify affluent customers who prefer high-end products. This is an integral part of effective and predictive marketing strategy too.

By applying predictive analytics in marketing businesses can gain insights into new profits streams, better ways to conduct the business, and ultimately lead the game. Request a free proposal to know more.

Employ the most suitable marketing strategy for winning repeat business

Predictive analytics in marketing can inform businesses about customers who are most likely to be repeat customers. Owing to the high competition, businesses need to allocate resources on targeting such customers that are likely to profit the business the most. And applying predictive analytics in marketing is the best step to achieve this.

How can predictive analytics help in forecasting consumer demand precisely? Read our latest success story here to gain better insight.

Forecasting Consumer Demand with the Help of Predictive Analytics – A Quantzig Success Story

Prioritize customers

Finally, predictive analytics in marketing helps in prioritizing customers. It helps in identifying factors that indicate that a particular customer s most likely to become a repeat customer. It guides to recognize customers who buy the highest-margin products and are most likely to initiate returns.

Use-Cases of Predictive Analytics in Marketing


Use Case #1: Refine segmentation for better campaigns

Applying predictive analytics in marketing helps in refining customer segmentation and creating customized campaigns. It allows to mine behavioral and demographic data to push quality leads further down the sales funnel.

Use Case #2: Improves content distribution strategy

Sometimes even the good content fails to drive business and the reason behind this is an ill-defined content distribution strategy. By applying predictive analytics in developing a marketing strategy, this problem can be tackled head-on. Using predictive analytics in marketing makes it easier to analyze the types of content that resonate most with customers of certain behavioral or demographic backgrounds. Furthermore, this helps in distributing similar content to such customers sharing the same demographic or behavioral habits.

Request a FREE demo below to know how our predictive analytics solutions can help your business.

Use Case #3: Precise prediction of customer lifetime value

Artificial intelligence and machine learning can make predictive analytics in marketing more efficient. It can enable businesses to gauge the historical lifetime value of existing customers that match the backgrounds of new customers. Consequently, this can help in making a fair and precise estimate of the lifetime value of new customers.

Use Case #4: Better insight into the propensity to churn

Protecting your bottom-line becomes much easier by leveraging predictive analytics in marketing. How do you ask? By analyzing and learning from the mistakes committed in the past. By applying predictive analytics in marketing, businesses can analyze the behavioral patterns of previously-churned customers. Furthermore, this can help in identifying the warning signs from current customers. Consequently, businesses can take measures to plug such customers into a churn-prevention nurture campaign.

Use Case #5: Optimization of campaign channels and content

By leveraging predictive analytics in marketing, businesses can optimize their campaign channels as well as the content. With the entry of new customers in the business pipeline, there is an availability of their data which can be utilized for the various purpose. These purposes include identification of most suitable marketing channels, content type and even data and time to target specific and potential customers.

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data and analytics

3 Ways Predictive Analytics Solutions Can Help Businesses Derive Successful Outcomes





Sales Data Analysis – The Revenue Booster Pack Every Organization Needs

Sales data analysis may sound like a very complex and time-consuming process; however, in reality it isn’t. Organizations must invest in advanced analytical capabilities that facilitate data collection and analysis; thereby, offering actionable insights that the sales representatives can use to ameliorate salesFree demo and the overall revenue. Prior to big data and advanced analytics, marketers and sales leaders based their business decisions on intuition and trial and error methods. But today, sales heads have realized the importance of making decisions based on insights gained from predictive analytics tools and other advanced data analytics solutions.

Past Imperfect – The Trial and Error Method of Decision Making

Traditionally, organizations made use of intuitive analytics to develop strategies with uncertain outcomes, usually known as the trial and error method. If these strategies worked, they applied it everywhere. If not, they would tweak it and make changes until it delivered favorable outcomes. With the intuitive analytics method, the salesforce was unable to monitor their customer’s activities and identify the growth drivers. The sales teams are often baffled with the mammoth amounts of data at their disposal and often struggle to build effective strategies that drive sales and revenue. The trial and error method for strategy development to boost sales and revenue might prove beneficial for the short term but may have adverse effects on the organizations revenue in the long run.

Sales Data Analysis Boosts Revenue – How?

Sales teams accumulate an overwhelming volume of data from various sources; thereby, making it essential for organizations to adopt sales analytics and predictive analytics tools to gain actionable insights. Technology and data analytics allow teams to track their market performance, measure the outcomes, monitor customer activities and behavior, identify growth drivers, and pinpoint successful sales efforts. Sales data analysis is all about, data mining and collection, organizing the data, and extracting meaningful insights that facilitate strategic decision making and boost sales revenue. How can we leverage sales data analysis to boost sales revenue, you ask? Here’s how:

  • First step in conducting a sales data analysis is to narrow your product and service offerings. Usually, organizations must gain an in-depth understanding of their consumer’s needs and expectations from the business, analyze past transaction information, and use the insights to build custom deals that are aligned to customers’ needs and cater to the target market
  • Next, put in place an efficient pipeline management system to segment your potential customer base, prioritize them based on their level of profitability, and identify the product that will cater to their needs. An efficient pipeline management reduces wastage of time and resources on incorrect leads and creates a stringent lead qualification and ranking process that drive sales quickly
  • Finally, sales heads must develop a robust and dynamic sales incentive plan for their team by using the sales data analysis and developing yardsticks or milestones to measure their performance


To know more about sales data analysis and its impact on the organization’s revenue

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social media listening

Claims Analytics Helps a Leading Insurance Company Save Millions

Quantzig’s recent claims analytics engagement for a leading insurance company guarantees 85% increase in correct classification of high-risk claims compared to heuristic ways.

Claim handling and risk management

Many insurance companies are utilizing key data analytics, performance indicators, and an advocacy-based model to successfully manage claims. Sifting through documents manually and priority handling of high-risk claims is very challenging for service providers. The use of the effective analytical solution to identify both high and low-risk claims will help companies to reduce processing costs, identify fraudulent insurance claims, and process claim requests quicker. The claims analytics team at Quantzig offers predictive analytics solutions to the insurance companies to identify potential high-risk claims and subsequently reduce future costs involved with the claims. This engagement has combined decision analysis with logistic regression technique to classify high and low-risk claims. By leveraging these services, insurance companies develop individual logistics regression models for different disabilities and categorize them according to the risks associated with it.

By using logistic regression model, companies are developing effective solutions to identify and manage risks levels of different claims. These models are specifically designed to analyze data sets such as injury dates, nature of the injury, the tenure of employment, payment details, and monthly payments to identify the risk probability threshold value for each model and assess the expected future cost savings at that cutoff value.

Use of predictive analytics tools

Predictive analytics is a statistical and analytical technique that assess the past events to anticipate the future. In the insurance sector, it analyzes historical data such as nature of the injury, treatment, insured data, liability, characteristics of the claimant, attorneys involved, and venue to formulate settlement values for the losses incurred. This tool helps in ranking the priority of the claim process and amount of compensation that is associated with the claim. It removes manual intervention and results in faster claim settlement.

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Improving consumer experience

The smart implementation of innovative technology and other analytical tools will improve consumer satisfaction. Big data helps insurance companies improve claim management, customer retention, and channel productivity. Moreover, these technologies can be leveraged to identify the key trends and device appropriate business strategies to expand to larger markets. By increasing the speed and accuracy of settlements, companies can promote consumer confidence and build a stronger reputation in the market.

Outcomes and solutions offered

With hands-on expertise in claims analytics, Quantzig helped a leading insurance company by providing the various variable selection techniques such as PCA, variable clustering along with the strength of prediction tests to identify the top predictors developed individual logistic regression models. Some of the solutions offered are as follows:

  • Improved claim examiner efficiency based on highly accurate predictive model and business rule based on solution
  • Showed results that among the top three costliest disabilities, 68% higher probability of incurring a high-risk claim was observed in women when compared to men
  • Developed an alert tracker tool to flag the high-risk claims based on the predicted probability from the regression model
  • Automated the claims classification process to help the client reduce the claims processing time significantly
  • Analyzed the extremely high-risk claims from usual and non-risky disabilities to identify the fraudulent claims and flagged the respective characteristics for future enablement

The complete case study on claims analytics helped a leading insurance company identify potential high-risk claims is now available.

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For any queries, reach us at – hello@quantzig.com

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