Dodge Is Prioritizing Dealers Who Sell Demons At or Below MSRP

When the Challenger and Charger Hellcat were first on dealership lots, dealers were charging way over sticker price for the early models. That is probably going to happen with the Challenger SRT Demon, but this time, Dodge is answering back. According to Road and Track, the automaker announces it’s going to prioritize dealers that sell the Demons at or below MSRP.

Basically, the low-serial-numbered Demons get to go to dealers that play by Dodge’s rules and the other dealers that had crazy mark ups will have to wait. On top of that, dealers are only gonna get their share if they’ve sold a Challenger or Charger Hellcat in the last year. To make sure everyone plays by the rules , Dodge is setting up a “Demon Concierge” for dealers and customers. Before each Demon goes to production, the Demon Concierge requires a notarized document signed by both the dealer and customer saying they acknowledge the technical specs, safety considerations, and agreed-upon price. What do you think, is this a good move on Dodge’s part?

This week Katie introduces you to 502 Motorworks from Louisville, Kentucky and their recreations of automotive icons. Silas Boyle and Matt Phillips will explain how they build three cars that are exact recreations of the originals: a 502 Spyder which is a recreation of the 1955 Porsche Spyder, a 1963 AC Cobra “Slabside” and a 1952 C-Type Jaguar. They’re all done in alloy with the correct drivelines, brake components and transmissions, just like the originals. And they come with FIA papers so you can race them in historic races along side the originals. They also distribute reproductions of the 1929 Bentley which is a 1948 Bentley that has been rebodied as a 1929 Bentley. Beautiful and amazing to look at and drive! Plus we’ve got some cool tips and how-to secrets from our four shops, so check it all out this week