1 Articles

Peter Swaim

Peter brings over 25 years of experience and an extensive track record of designing, implementing and managing customer insights programs directly targeted to impact the value of customer relationships. In companies including Digital Equipment, EMC, and Staples, he inspired a deep understanding of the art and science of effective Voice of the Customer research and applied it to customers through various types of market research, transaction surveys, extensive global relationship programs, and Executive Interviews.