Ib Busines Essay

1494 words - 6 pages

August A. Busch III, Chairman of the Board and President of Anheuser " Busch Companies stated, "Advertisers constantly invent cures to which there is no disease". With this statement said, Why advertise? What makes an advertisement effective enough to persuade the target market to buy a product? How does an advertisement reach the target market? Why is advertising essential to a company's success? First off, what is an advertisement? An advertisement is a message, paid for by those who send them, intended to inform or influence people who receive the ad. Advertisements are everywhere through out everyday life. The press, television, radio, direct mail, outdoor advertising, leaflet distribution, point of sale, and cinema are just a few of the many mediums that advertisements travel by to influence a person's decision; to buy or not to buy. Anheuser " Busch Companies is by far the most successful advertised company in the world and more specifically the United States of America throughout all demographics. (Visual 1) For an advertisement to reach the public it is a very long and painstaking process. There are so many different ways to advertise, so many different audiences and so many different media that getting the best out of advertising is a highly skilled job. It involves experts in many different fields " writers, artists, photographers, designers, television production crews, etc. The first step to a good advertisement is to set a realistic goal of sales. From there a company must decide how important is this campaign too us by divvying up money for the acquisition of an advertising agency or firm. To pick a fitting agency is to find out what they know about your product and company. Market research is to be done to obtain as many facts about the product as possible such as whom? What? Where? How? Why? Once this is obtained then the agency can then create a campaign plan. A good campaign plan should answer the questions of who to focus the advertisement towards (age, sex, marital status, location). To maximize effectiveness the ad should cover as many populations as possible, cater to the largest population, or increase the popularity in a population that is behind in sales. The Next step is to evaluate when it is a good time to release this new ad campaign to the public. Timing is everything; for example it is a bad idea to start advertising an ice cream product in the midst of winter. If all is decided upon and the production company likes what the ad agency has come up with then the ad goes into production. But that is not the end of the long process to a successful ad campaign. To determine if the ad is a good one or not, more market research is to be done. This research will focus on whether or not the ad has been viewed, whether or not the ad described the product enough to know what it is, and whether or not the ad was effective enough to persuade a potential buyer to purchase the...

Find Another Essay On Ib Busines

charant Creon as the Main Character of Antigone


Free Macbeth Essays: Sleep and Sleeplessness


Life Outside of Life in Hawthorne’s Wakefield


Essay on Identity in Song of Solomon


The Character of Oedipus in Oedipus and The Infernal Machine


Okonkwo's Tragic Flaws in Chinua Achebe's Things Fall Apart


Sophocles' Antigone - Antigone Must Challenge Creon


The Role of Women in Homer’s Iliad


A Comparison of Butler's Life and Kindred


Pillars of Metaphorical Ambiguity in The Scarlet Letter


An Analysis of Robert Ji-Song Ku's Leda


Similar Essays

Reality And Illusion In Shakespeare's Hamlet Reality, Appearance And Deception


Sub Plots In Hamlet Essay


Hamlet As Victim And Hero Essay


Essay On Light And Dark In Antigone
