TED Estrategia

A business strategy is a blueprint for a better future, and when that future is dynamic and uncertain, you're consistently trying to hit a moving target; that is, your plans become obsolete before you can execute them. To avoid getting mired in a Sisyphus complex of formulating plans only to cancel them later, businesses must strike a delicate balance in order to make the right competitive moves at the rights time to achieve the right goals. Here's how to tackle it.