Tag Heuer | Custom Art Collection

Art & Design

Initial Brief

Our team of technicians were approached to manufacture art pieces to celebrate 50 years of the Tag Heuer Carrera watch.

Project Process

Through collaboration with the designer, our team interpreted their brief into bespoke art pieces for the event. Each art piece was inspired by popular 1960s artists and was communicated through various techniques from collage to plastering. Each sculpture represented the brand's identity in a different way.

Finished Pieces

The largest piece was a mechanical mobile, which through sensors was triggered to move whenever anyone passed beneath it.