When he ran for President of the United States, former Colorado Governor John Hickenlooper turned to Marty for help reaching the nation’s beer lovers. Jones concepted and wrote the scripts for these craft-beer-minded campaign videos, and counted on his longtime pal Gabe Dohrn (Denver Film Company) for the artful film magic. These spots helped Hickenlooper connect with an audience unique to his campaign and generated hearty trad and social media attention and funding support. They also showcased the novel lessons Hick learned as longtime pioneer and collaborator in the US craft beer trade. We remain convinced that, had these been used at the start of his campaign, there’d be a beer-brewing Hick headed to the White House. Seriously.