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Is the 'Truth' Campaign Being Truthful in Its Stats?

The "Truth" antismoking television ads are edgy and attention-grabbing. Showing young people rebelling against big tobacco companies, they stand out from more polite public-service spots and have received critical acclaim. But do they prevent teenagers from smoking?

The group behind the ads, the American Legacy Foundation, says it is responsible for 300,000 fewer youth smokers, citing a recent study. If true, that would be a significant achievement for the organization, which is funded with money from the settlement...