Boutros Advertising

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Family Pack (one license only): £160.00

Boutros Advertising

Designers: Boutros Fonts / Mourad Boutros, Arlette Boutros

Designed in 1976 by Mourad and Arlette Boutros in collaboration with Letraset, Boutros Advertising is by far the most widely used font in the Arab World across all sectors, from business to education. If you look around you now, most likely you will come across Boutros Advertising.
The reason for its success and widespread use is that the design was based on the classical Naskh calligraphy script, but with the addition of linked straight lines to match the Latin baseline level. The reason behind this was to achieve harmony alongside Latin typefaces such as Garamond, Palatino and others, due to the increasing demand for bilingual applications.


Clients  Apple, Motorola, LBC