Bing Ads Accredited Professional

Bing Ads Accredited Professional

1. Bing Ads Editor allows you to work and make changes offline or online.

  1. True
  2. False

2. When you target by time of day, which time zone does Bing Ads use?

  1. The distribution channel.
  2. The searcher’s location, based on IP lookup.
  3. The language in which the ad is written.
  4. The address provided at registration.

3. Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?

  1. True
  2. False

4. Where in your account can you create remarketing lists?

  1. Tools
  2. Opportunities
  3. Shared Library
  4. Reports

Review :

5. Exclusions you set at the campaign level will not apply to all of the ads in your campaign. True or false?

  1. True
  2. False

6. World Wide Importers is offering a variety of shipping specials and pricing discounts for different gift items. For example, rings ship for free and are 25% off, while bracelets ship overnight and are 15% off.

Which options can World Wide Importers select to insert the different shipping information and price discounts into the ad text of different products? (Select two)

  1. Destination URL
  2. Placeholder {param2}
  3. Placeholder {param3}
  4. Placeholder {keyword}

7. Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword in the same order with no extra words. Which keyword match option should they select?

  1. Broad match
  2. Exact match
  3. Phrase match
  4. Negative keyword

8. Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

  1. True
  2. False

9. Which Delivery status indicates an ad group that has passed its end date?

  1. Ad group paused
  2. Pending editorial review
  3. Disapproved
  4. Ad group expired

10. Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term?

  1. Fresh {keyword}
  2. Fresh {keyword:flowers}
  3. Fresh {keyword}{param2}
  4. Fresh {keyword} flowers

11. What is the main advantage of using dynamic text in your ads?

  1. Allows you to exceed the character limits for Bing Ads ads.
  2. Helps you find synonyms for the keywords you’ve chosen.
  3. Displays ads only to customers most interested in purchasing.
  4. Turns generic ads into custom ads.

12. The Multiple Changes wizard helps you create which of the following:

  1. Campaigns
  2. Ad groups
  3. Keywords
  4. All of the above

13. You can set default keyword bids at what level?

  1. Account
  2. Campaign
  3. Ad group
  4. Keyword

14. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

  1. True
  2. False

15. Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

  1. Targeting
  2. Pay-per-click
  3. Optimization
  4. Incremental keyword bidding

16. Which of the following will not cause your ad to be disapproved?

  1. The landing page is under construction.
  2. The landing page generates a pop up survey.
  3. The landing page includes more than one of your keywords.
  4. The landing page is not relevant to the ad text and keywords.

17. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)

  1. Keyword traffic
  2. Suggested bids
  3. Future performance
  4. Demographic targets

18. Which of the following might generate invalid clicks? (Select two)

  1. Trademark infringement
  2. Search engine robots
  3. Fraudulent activity
  4. Increased clicks due to recent news about your company

19. Which one of the following is not a report in Bing Ads?

  1. Performance
  2. Change History
  3. Campaign Analytics
  4. Ad Sequence

20. When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)

  1. Incremental bids
  2. Find keywords containing a word or phrase
  3. Find keywords on a website
  4. Ad Preview

21. Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

  1. True
  2. False

22. You want to know the geographical location of the people who click your ad. Which type of report should you select?

  1. Billing and budget
  2. Delivery
  3. Targeting
  4. Campaign analytics
  5. Change history

23. Bing Ads uses pre-click, real-time, and post-click systems to protect you from low-quality clicks.

  1. True
  2. False

24. Bing Ads provides an end-to-end keyword research experience that includes helpful features such as keyword suggestions and estimated click-through rate. From which Bing Ads tabs can you access these features? (Select two)

  1. Home
  2. Campaigns
  3. Opportunities
  4. Tools

25. Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?

  1. Title
  2. Ad copy
  3. URL
  4. Title and Ad copy
  5. All of the above

26. You want to track your search advertising budget and spend. Which report group should you select?

  1. Billing and budget
  2. Targeting
  3. Delivery
  4. Editorial

27. The Bing Ads Intelligence Tool can generate long lists of keywords from one or several seed keywords, but cannot eliminate duplicate keywords when generating lists.

  1. True
  2. False

28. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?

  1. Target the ads by location to the delivery areas.
  2. Target the ads by New York City.
  3. Target the ads incrementally.
  4. Target the ads by age and gender.

29. If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.

  1. True
  2. False

30. Which exclusions are permitted at the campaign level to keep your ad from displaying?

  1. Location
  2. Website
  3. IP Address
  4. All of the above

31. An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?

  1. Age and time of the day
  2. Age and location
  3. Age and gender
  4. Gender and day of the week

32. Which menu should you use to manage your accounts and campaigns?

  1. Download
  2. Accounts
  3. Import
  4. Export

33. Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?

  1. Age and time of day
  2. Age and geographical
  3. Gender and geographical
  4. Age and gender
  5. Review Later

34. Which item is not a possible Campaign Exclusion?

  1. Geographic locations
  2. Age and gender
  3. IP address
  4. Website

35. Which of the following can you customize in Bing Ads Editor?

  1. Default keyword bids at the ad-group level
  2. Summary Grid columns
  3. Demographic targets for campaigns
  4. Device targets for ad groups
  5. All of the above

36. Keywords can be analyzed by what factors?

  1. Traffic
  2. Keyword Categories
  3. Age Group and Gender
  4. Keyword performance
  5. All of the above

37. Which of the following statements describes inline editorial feedback during ad creation?

  1. Bing ads will inform you why an ad is disapproved and direct you to a solution
  2. Bing ads checks for character limits, word counts and missing or incorrectly formatted URL
  3. Bing ads alerts you to possible trademark infringements
  4. All of the above

38. Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

  1. Increase your keyword bids
  2. Bid on frequently misspelled keywords
  3. Set Bing Ads to spend your budget evenly across the month
  4. Make your ad copy more compelling

39. Which of the following audiences can you define with remarketing lists?

  1. Home page visitors
  2. Added item to shopping cart
  3. Visited a form page
  4. All of the above

Review :

40. You want to know who made changes to the targeting options in your Bing Ads campaign. Which type of report should you select?

  1. Billing and budget
  2. Targeting
  3. Delivery
  4. Campaign analytics
  5. Change history

41. From which tab can you access your online billing statement?

  1. Campaigns
  2. Accounts & Billing
  3. Opportunities
  4. Tools

42. Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

  1. True
  2. False

43. What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?

  1. Bing Ads Intelligence
  2. Automated rules
  3. Universal Event Tagging
  4. Remarketing

Review :

44. How do incremental bids affect the display of your ad?

  1. They trigger the display of your ad when terms in your keyword appear in any order in the search query.
  2. They cause a word or phrase to be inserted at display time into the ad.
  3. They affect the number of times your ad is displayed in a given month.
  4. They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

45. Which of the following suggested best practices are likely to help make your ad more effective?

  1. Including the term “Click here.”
  2. Highlighting your company’s products and benefits.
  3. Using generic phrases like “big savings!”
  4. Repeating promotional words for emphasis.

46. What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

  1. Website exclusions
  2. Keyword match type
  3. Targeting
  4. Incremental bidding

47. The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month. What effect does this have on the ads within that campaign?

  1. They continue showing until the account-level budget is reached.
  2. They discontinue showing and will resume the first day of the next month.
  3. They discontinue showing for the rest of the day and will resume the next day.
  4. They do not resume. You must start a new campaign.

48. Why would this keyword not serve with this ad?

Travel to {keyword}

Discounted group trips to {keyword}! Book today.

  1. Keyword: Saint Vincent and the Grenadines
  2. Dynamic text cannot include more than one word.
  3. Dynamic text cannot be used in the ad title.
  4. The keyword variable has incorrect brackets.
  5. Dynamic text causes the ad title to exceed character limits.

49. Which of the following does not affect your ad’s rank?

  1. Keyword bid
  2. Ad quality
  3. Analytics
  4. Performance

50. Looking at traffic history is one way to improve your bidding strategy. True or false?

  1. True
  2. False

51. Automated rules can only be applied at the campaign level. True or false?

  1. True
  2. False

52. Which feature should you use to create a custom filter that shows items with different attributes?

  1. Advanced search
  2. Find and replace
  3. Match types
  4. None of the above

53. As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.
What amount should you enter in the campaign budget field when using the Daily Standard option?

  1. 50
  2. 100
  3. 500
  4. 1000

54. You are importing campaigns into Bing Ads Editor. Which column in the Import Completed dialog indicates campaigns that will not be created or updated because they duplicate existing values or contain invalid data?

  1. New
  2. Updated
  3. Deleted
  4. Skipped

55. Which of the following examples of automated rules you can create in your account?

  1. Starting and stopping campaigns for special events
  2. Keeping ads on the first page
  3. Decreasing bids on poor performing keywords
  4. All of the above

Review :

56. You want to run your report on a regular basis. Which option gives you this capability?

  1. Impression column
  2. Campaign Analytics report type
  3. Limit your report results to specific accounts
  4. Schedule this report to run automatically

57. Which Bing Ads feature can help you analyze your ad campaign performance?

  1. Editorial guidelines
  2. Targeting
  3. Reports
  4. Dynamic text

58. Tablet investment can be controlled by bid modifiers of: [select 2]

  1. +300%
  2. -100%
  3. +1000%
  4. -20%

59. The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.

  1. True
  2. False

60. Which components are not required for a Bing Ads text ad? (Select two)

  1. Ad title
  2. Company name
  3. Ad text
  4. Targeting
  5. Display URL
  6. Destination URL

61. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

  1. Link
  2. Pay-per-click
  3. Conversion
  4. Click-through

62. Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?

  1. Ad activity stops until the next day.
  2. Charges for additional clicks are subtracted from the next day’s budget.
  3. Charges for additional clicks are automatically added to the budget.
  4. The landing page is not displayed when the ad is clicked.

63. High traffic, combined with which of the following, might indicate low-quality click activity?

  1. A change in competitor bidding
  2. Sales, discounts, or promotions
  3. New links to your website
  4. Low conversion rates

64. What is the best way to learn how many clicks Bing Ads has identified as low quality?

  1. Use commercial web-tracking software to monitor site traffic.
  2. Add low-quality click values to your performance reports.
  3. Set up a monthly budget that allows for trends and fluctuations.
  4. Contact Bing Ads Support periodically.

65. You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

  1. Apply a keyword level destination URL using dynamic text
  2. Increase your keyword bids
  3. Increase your incremental bids
  4. All of the above

66. Which attributes can you use to choose which products you want to include in a product group?

  1. Item ID
  2. Brand
  3. Condition
  4. Category
  5. All of the above

Review :

67. Multiple Ad Groups are allowed in Campaigns.

  1. True
  2. False

68. If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?

  1. Decrease your keyword bid prices.
  2. Increase your keyword bid prices.
  3. Place your ads in different ad groups.
  4. Reassess your keyword selection.

69. Which is not a part of a product ad?

  1. Product image
  2. Ad text
  3. Pricing
  4. Promotional Text

Review :

70. What happens if any of your ad components exceed character limits?

  1. You will be charged the incremental bid amount for each extra character.
  2. You will not be able to save your ad.
  3. Your ad will be automatically paused.
  4. The extra characters are automatically truncated.

71. What do you call words or phrases that trigger ads when they match a customer’s search query?

  1. Keywords
  2. Targeting criteria
  3. Ad group
  4. None of the above

72. Keyword research templates are available in the Template Pane, but they do not incorporate Excel features.

  1. True
  2. False

73. You can create a new campaign by copying an existing campaign from one account to another. True or false?

  1. True
  2. False

74. You can import existing campaigns from other online search engines. True or false?

  1. True
  2. False

75. How many tags must you place on your site to track multiple campaigns?

  1. One tag per campaign
  2. One tag per Ad Group
  3. One tag per Account
  4. One tag per website

76. Which Delivery status is given to ads or keywords that violate the Bing Ads policies?

  1. Ad paused
  2. Pending editorial review
  3. Disapproved
  4. Eligible

77. Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?

  1. True
  2. False

Review :

78. What is the billing threshold?

  1. The minimum payment required to keep your account active
  2. Your minimum monthly budget
  3. Your account credit limit
  4. Your billing cycle date

79. What is the first step in getting a bid estimation for keywords?

  1. Choose the bid amount
  2. Choose a keyword
  3. Choose the targeted position
  4. None of the above

80. Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?

  1. True
  2. False

Review :

81. What is the first step to get started using Product Ads?

  1. Upload a product catalog to Bing Merchant Center
  2. Create a Shopping Campaign in the Bing Ads UI
  3. Claim your domain in Bing Webmaster Tools
  4. Create a store in Bing Merchant Center

Review :

82. How do your keyword bids and your monthly budget work together?

  1. Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
  2. Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
  3. The higher your budget, the more likely your ad will be displayed in position one for the keyword.
  4. Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

83. Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

  1. Increase the number of keywords you’re bidding on
  2. Improve the user experience on your landing page
  3. Increase your budget
  4. Increase your keyword bid prices

84. Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “wines white.” Which keyword match option should they select?

  1. Broad match
  2. Phrase match
  3. Exact match
  4. Negative keyword

85. Bing Ads Editor lets you know about important information with which of the following?

  1. Warning notifications
  2. Information notifications
  3. Opportunity notifications
  4. All of the above

86. Once your goals are created, you need to assign the goal to a tracking script. What is this tracking script called?

  1. Pin
  2. Tag
  3. Goal
  4. Code

87. Each campaign you create will have its own ___________.

  1. Budget
  2. Account
  3. Incremental bid
  4. Dynamic text

88. From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

  1. Browser
  2. Editor
  3. Error
  4. All of the above

89. What is a keyword bid?

  1. Specifies the number of times your ad is displayed in a given month.
  2. Specifies the maximum price you are willing to pay each time someone clicks your ad.
  3. Specifies how closely a search query must match your keyword.
  4. Specifies what price you must pay for your keywords in order to reach position one.

90. With search advertising, what happens when a customer clicks your ad? (Select two)

  1. You are charged if the customer makes a purchase.
  2. You are charged for the click.
  3. The customer links to your website.
  4. A conversion is recorded by the Bing Ads conversion-tracking tool.

91. Which type of customer conversion is tracked by Universal Event Tracking (UET)?

  1. Destination URL
  2. Duration per visit
  3. Mobile app installs
  4. Purchase
  5. All of the above

92. The keyword research feature can help you:

  1. Expand keyword or negative keyword lists
  2. Target the most relevant audience
  3. Improve your bid strategy
  4. All of the above

93. You have finished importing new campaigns into Bing Ads Editor. What must you do before the new campaigns can become active?

  1. Unsubscribe to the account containing the campaigns.
  2. Click the Export button to export the campaigns.
  3. Click Post Changes button to sync with Bing Ads online.
  4. Use the Multiple Changes wizard to bulk-edit the campaign properties.

94. Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?

  1. Increase the bid for all devices
  2. Increase tablet bid
  3. Decrease PC/Laptop bid
  4. It’s not possible to optimize bids for Tablets

95. If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?

  1. It tells you why your ad has been disapproved.
  2. It tells you whether your campaign is active.
  3. It shows the total number of clicks your ad has received.
  4. It tells you if your ad is being displayed, even if you can’t find it.

96. Which visitor behavior is considered a conversion? (Select two)

  1. Clicking an ad
  2. Browsing to the About Us page
  3. Signing up for an e-mail newsletter
  4. Adding an item to a shopping cart

97. With pay-per-click search advertising, when are you charged?

  1. Each time your ad is displayed on the search results page.
  2. Each time a customer makes a purchase from your website.
  3. When your ad goes live.
  4. Each time a customer clicks your ad.

98. In Bing Ads, which customer actions are considered conversions? (Select three)

  1. Completing a transaction.
  2. Performing a search query.
  3. Purchasing a product or service.
  4. Filling out a registration form.
  5. Clicking the ad.

99. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?

  1. Broad match
  2. Phrase match
  3. Exact match
  4. Negative keyword

100. Why is it important to choose the right keywords? (Select two)

  1. Prevents your campaign from being paused.
  2. Helps more customers find your ads.
  3. Drives more relevant traffic to your website.
  4. Lowers your incremental bids.

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