My critical response to the evolution of storytelling


The unique combination of the digital age and the art of storytelling has resulted in the evolution of storytelling. In recent years storytelling has been adapted to the digital age, like many other traditional concepts. The digital age allows for the interplay between creativity and technology. My “twessay” focused on this particular relationship between storytelling and technology. The possibilities the digital age offers to storytelling is varied, ranging from advertising to publishing. Recent technological advancements have allowed for storytelling to be utilised on digital platforms, for both commercial and personal use. Technology and the internet has profoundly affected how we consume and collect information. Even though the tools have changed, the basic structure of storytelling has not changed.

The various tweets from my classmates focused on the interactive nature of storytelling in the digital age and the accessibility of communication. The traditional ideas of storytelling still exsist but have been adapted to the current digital age. The combination of technology and storytelling has also enabled storytelling to be shared universally, to all nationalities and languages. This allows for ideas and information to be shared to a wider audience. Digital platforms in this way have enabled information to be shared universally. Arlene (@arlsmur) explored this idea in her tweet. She also noted that how we tell a story has evolved, this can be credited to the evolution of the digital age. The proposed possibilities of storytelling in the digital age were explored in the various tweets.


Storytelling is commonly used in advertising for large scale companies. The traditional structure of a story; a plot, characterisation, a narrative remains. The use of this structure to convey a story has often been used in advertising on digital platforms. Digital media such as video, has added a new dimension to the idea of storytelling. Andrew (AndyWiggins_DAH) explored the evolution of stories and how they are delivered to their audiences.


Stories, in a traditional sense were once delivered by word of mouth or by the written word. The digital age has added diversity to the concept of storytelling.

In recent years, storytelling has evolved visually. Visual aids, such as video and images has enabled storytelling to be utilised in the gaming world. Interactive documentaries have also availed of the qualities of storytelling. The increased popularity of gaming and its proposed educational benefits is an example of the diversity of storytelling. Danielle (@dansull22) noted how storytelling has evolved to be interactive.


The tweets exploring the evolution of storytelling illustrated how technology can benefit more traditional concepts, like storytelling. Storytelling has evolved and will continue to develop as the digital era evolves and develops. The “twessays” explored every aspect of storytelling. There appeared to be a huge focus on the interactive nature of storytelling in the digital age. The core elements of storytelling have not changed, the platforms they are shared on have.



-Clayton,S. (2014), #Cannes_Lions 2014: The art and science of storytelling in the digital age, url : Accessed on the 26th of November 2015

-De Monte,M. (2012), Dawn of the ‘Story Arc’: The Return to Storytelling in the Digital Age,url : Accessed on the 26th of November 2015

-(2012), Social media has evolved into the art of storytelling, and we must all become masters of it, url : Accessed on the 26th of November 2015