Hundred of bikes once hung from the vertical racks at Sweet Pete's. More bikes stood side-by-side on the floor.



But owner Pete Lilly, who has three Sweet Pete's shops in Toronto, is concerned about the company's future. Because while bikes are leaving the store, few are coming in.

“It looks and feels like we're going out of business,” Lilly said. “The cupboards are bare.”

Lilly's store in west Toronto has stocked as many as 700 bikes at a time. Now, he has about 300. He's closed his other two Toronto stores both due to staffing issues and a lack of merchandise largely caused by the global manufacturing lockdown.

“All the factories are back online now, but the lead times are so long that whatever we have right now is as much as we're going to have until July,” said Lilly, who has owned Sweet Pete's since 1997. “So it's a little bit grim when you look up and down the row, and you're like, 'Wow, I'm used to seeing this stuffed with bikes and having a basement full of backup, and being able to call a supplier and have something here tomorrow, or two or three days if it's coming from Vancouver.'

“Now, you go on all these business-to-business websites, and all you see are zeros. They're out of bikes, and we're getting close to being out of bikes.”


Will Arnold has owned Experience Cycling in Duncan, B.C., 60 kilometres north of Victoria, since 1995. He said he's never been so busy.



“This is the best I've ever seen our cash flow and I hope it continues,” Arnold said. “The bike business, don't get me wrong, it's profitable but the margins are slipping every year.”

But bikes, he said, are scarce. He's down about 300 bikes from the usual 800 he normally carries, and he's had to turn some customers away, including a long-term patron who he referred to a store in Victoria.

“All the hardtail, entry-level bikes and kid bikes are sold out,” Arnold said. “We have some kids' bikes coming next month, but our hardtails that we rely on are not being shipped into Canada until August.”

Olympic wrestling champion Erica Wiebe joined the bike brigade a couple of weeks into Calgary's lockdown. The Tokyo Games were postponed to 2021 shortly after Wiebe locked up her Olympic berth, and with no events to train for, or access to training facilities, Wiebe bought a white Liv Avail SL performance bike off Kijiji.


“And there's a lot of fun aspects of road cycling, like the adrenaline of hitting a bump and thinking you're going to die,” she laughed. “I'm all in. . . this summer is dedicated to just building my aerobic base and having fun on the bike.”


Shop owners say kids' bikes, and entry-level commuter and mountain bikes are among the hottest sellers.

And with much of the manufacturing done in Asia, where COVID-19 brought the business to its knees, the distribution channel is churning in slow motion. Delivery, whether it's by ground, sea or air, has slowed to a virtual halt.




But he has a company mantra for this unique coronavirus sales season: “Bikes aren't cancelled.”

While he's had to shut down the cafe side of his store, he's optimistic about his bicycle business, despite the void of stock.

“We're a little smaller, and through a fluke and happy accident we did a lot of our ordering early this season. So we're actually in pretty good shape in terms of inventory,” he said. “I know I can't reorder stuff, so basically, what I have is what I have. If I can't get your size, it's not here.”

All three shops are also swamped doing bike repairs. Arnold said he's seen customers bring in bikes they've long neglected, including a man last week who hadn't ridden his bike in 10 years.

Cowie's London, Ont., shop pivoted by developing a mobile bike station that allows his staff to fix bikes in customers' own driveways, “so we're not sharing tools, we're not working in the same space, people aren't coming and going in and out of the shop... really trying to use this as an opportunity to do things better.”

With demand at an all-time high, and incoming stock almost non-existent, owners also say some customers' tempers are flaring, making their jobs all the more difficult even though they're working harder than ever.

Arnold said a man in his store “tore a strip off” him last week. “I said 'Sir, I'm sorry, but I'm human and we're trying.' We're so behind and the phone's ringing off the hook. You're saying to them, 'Look, we're trying to get to your bike, but it's just a no.' So that's hard when they hear that.”


Lilly said he hasn't taken a day off since it started.

“We're pleading with people,” Lilly said, “to be patient with us during a pandemic because we're doing our best.”
