Samantha Wasser is the co-founder of the incredibly popular plant-based restaurant By Chloe. With outposts in New York City, London, LA, Boston, and more, along with dedicated fans including Ariana Grande, Samantha has disrupted the fast-casual industry with her beautifully-branded business. Additionally, multi-billion-dollar real estate company WeWork tapped Samantha as their food labs adviser to leverage her expertise in dining. How does the mind behind one of the world’s leading vegan brands start a typical morning? She breaks down her celery-juice and yoga-infused routine below. 

6:30 A.M: My morning routine has changed a bit since my baby boy arrived in December. After briefly scanning my emails to make sure nothing urgent came up overnight, I jump out of bed so that I can be the first person James sees in the morning. He always has the biggest smile when I walk into his room! I scoop him out of bed with my two dogs in tow (Bowie + Jett Jett) and open the shutters so James can look out at the busy city. This has quickly become my favorite time of the day.

7:00 A.M. I am religious about my celery juice, which I drink first thing on an empty stomach. After my juice, I usually wait about 30 minutes before consuming anything else. 

7:30 A.M. I try to work out around 7:30/8:00am so I can be in the office or at meetings around 9:30am. I really love taking some time in the morning for myself. My workouts alternate between yoga with Beth Cooke + Alexa Ibarra and pilates at Fort Pilates in Brooklyn. 

8:30 A.M. I quickly jump in the shower. I use Bathing Culture Body Wash and for my hair, I use Sisters all-natural Balancing Shampoo and Conditioner. After the shower, I apply Biologique Recherche P50 Corps followed by Everyday Oil and Bio-Oil.  

8:45 A.M. I always give myself substantial time for my morning beauty routine. For my face, I start with Bioderma Sensibio H20 followed by Biologique Recherche’s Lait VIP O2 cleanser. Then, Biologique Recherche’s P50 lotion which I swear changed the appearance and texture of my skin. Next I use a combination of serums from my favorite trusted brands Barbara Sturm, Tata Harper, May Lindstrom, and SkinCeuticals. For moisturizer, I splurged on MC1 Blood Moisturizer from Barbara Sturm, which is actually made from my blood and has incredible healing properties. My last step is always By Terry UV Base SPF 50 Cream. For makeup, I recently discovered the Westman Atelier products from Gucci Westman which are super lightweight for everyday use! Followed by a spritz of Tatcha Luminous Skin Mist for the perfect dewy look.

9:00 A.M. Once I’m dressed for the day and have kissed James goodbye, I walk to Blue Bottle. I am addicted to their oat milk café au lait that takes about 6 minutes to brew. I swear it gives me life in the morning and the energy I need to be productive.

9:30 A.M. If I don’t have a meeting around the city, I usually arrive in the office between 9:30 and 10am. I check in with my team and then quickly catch up on emails. Since no two days are the same, I always make sure to maximize my time by scheduling meetings and calls ahead of time and multi-tasking in between them.