Old Navy site sends free flip-flops based on your top-used emoji

Old Navy debuted a website Tuesday, emoodji.com, which reads your top used emoji, suggests a dream vacation, and sends you a pair of free flip-flops (if you're lucky).

The site asks you to log in with Facebook, or enter your Twitter or Instagram handle. The website calculates the emoji you use the most on that specific social platform.

The website is called “emoodji” because the website guesses your mood based off which emoji you use the most. Taylor Bux, director of digital/social media at Old Navy, explained, “[Emoji] are a cultural touch point…They communicate so much of our mood and personality.” But, he explains, it goes further than just mood, “It’s about figuring out what it all means, things you’ve been interested in, what makes you laugh…”

Based on your most used emoji, the website suggests a dream beach vacation and a pair of colored Old Navy flip-flops as a part of a shareable “mood board.”

10,000 people that try the website within the first 20 days of its release, will be randomly chosen to win a free pair of flip-flops. Simply put in your address and shoe size. If you share your mood board, you are entered to win the dream vacation the website calculated for you.

You can even see what emoji other users prefer. Wondering if Taylor Swift’s most used emoji on Twitter is a cat? Bux explains the company “wanted to create something that people want to use and tool around with.”

If you miss out on that pair of free flip-flops, Old Navy’s $1 flip-flop sale is June 20, which is the last day of the Emoodji vacation and flip-flop contest.