We write to you on behalf of local news brands, in print and digital, which reach 40.6 million people a month.


You have applauded local media’s investigative reporting and powerful campaigns and celebrated its vital role in championing local communities.


It is widely known that the news media industry, particularly the local media sector, is facing significant challenges caused by changing news consumption habits and tech platforms’ dominance in the digital advertising market.

So you would understand our amazement when election campaign material imitating local newspapers from the three major political parties started to appear through people’s letterboxes.

The Bolton News: One of the 'fake newspapers' produced by the Lib DemsOne of the 'fake newspapers' produced by the Lib Dems

To discover that local media is under attack by those who had purported to be supporters is extremely worrying. Why are political parties passing off their fake newspaper propaganda as trusted local news?

Not only are you taking advantage of our highly trusted credentials, you are also actively undermining our business models. Imitation may be the sincerest form of flattery, but this has to stop.

The News Media Association and its members are calling on all political parties to immediately end this damaging practice which harms and undermines our democratic society. Furthermore, we urge you all to help ensure the sustainable future of journalism.


