PR Discussion Question: How to React When an Executive’s Presentation Goes Bad and is Shared on Social Media?

Crisis communications expert Gerard Braud polls social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” We want to hear your expert tips this week!

Imagine if a CEO, spokesperson, or senior level executive was giving a presentation that completely flopped. Maybe they sounded disorganized, they didn’t practice their key messages, or maybe they showed they were angry, used profanity, or completely lost their composure. Now imagine that a disgruntled employee happened to film this rant, this flop, this disaster, using their smartphone, and they immediately posted it on social media. They may have even posted it privately to an internal company website or social media page, but someone else got a hold of it and shared it publicly. How would you manage this crisis as a public relations or corporate communications professional?


Step 1: Subscribe to The BraudCast on YouTube





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