Google to test Froogle in the UK


INTERNET search giant Google is bringing shopping site Froogle to Britain. The service has so far been tested only in the US, where it is organised as a directory with different product categories including vehicles, baby, music, video and computers and electronics.

Froogle will compete with British rivals Yahoo Shopping, DealTime and Kelkoo.

Froogle uses Google's formidable search technology to locate stores that sell a specific item and points the buyer directly to the place to make a purchase.

Google is also testing its Catalogs service in addition to Froogle.

Google Catalogs provides a searchable central repository of hundreds of mail order catalogues, such as Harriet Carter.

Meanwhile, the Google share price continues to defy sceptics, who were unimpressed when it started at $85 (£46.19).

It briefly touched the $135 mark that was the high end of its float proposal before settling to close yesterday at $129.54.

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Google to test Froogle in the UK

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