There's a Name for That: The Baader-Meinhof Phenomenon



Your friend told you about that obscure bluegrass-electro-punk band yesterday morning. That afternoon, you ran across one of their albums at a garage sale. Wait a minute—that’s them in that Doritos commercial, too! Coincidence ... or conspiracy? More likely, you’re experiencing “frequency illusion,” somewhat better known as the Baader-Meinhof phenomenon.


The considerably catchier sobriquet Baader-Meinhof phenomenon was invented in 1994 by a commenter on the St. Paul Pioneer Press’ online discussion board, who came up with it after hearing the name of the ultra-left-wing German terrorist group twice in 24 hours. The phrase became a meme on the newspaper’s boards, where it still pops up regularly, and has since spread to the wider Internet. It even has its own Facebook page. Got all that? Don’t worry. You’ll hear about it again soon.