Which groups adopt BAND at first prominently?

The photos, chats, or events in a band are neither searchable from any search engines nor accessible from any social feeds, so that we, as a service operator, actually cannot figure out what kind of people form a group even in our service.

Only interacting with the users in the middle of customer service, user interview or survey, we could judge that there is a more prominent group in each country that starts to adopt BAND first. Surely, they are the people who are in the relationship of meeting periodically offline and pursue the common goal within the boundary of the same background or organization. However, the types of group that took off initially are a bit different from the country.

Alumni Group
Alumni Group

The biggest group that triggered growth in South Korea was old classmates. Koreans already had a classmate reunion custom that was more active and prevalent than other countries. BAND made it easy for classmates to stay up to date and announce RSVP to gatherings. After each event, they shared photos and comments to memorize their togetherness.

Interest Group

In Japan, it was the Otaku cultural group. Anime, manga and idol fans flocked to the app to freely share their interest while remaining discreet. In Taiwan, it was stock discussion groups that picked up BAND first. There are also other interesting groups, like MMORGP gamer community and a whole neighborhood in a Kaohsung city. In Thailand, LGBT and Buddhist communities found their home on BAND.

OurCityForest, Non-Profit based in San Jose.
Non Profit Organization

With its US office in Palo Alto, BAND observed the market last year to test which groups will be the early adopters. There are many non-profits and religious groups that use BAND as an internal communication tool. Compared to other countries, the presence of the music bands and intramural sports groups also stands out. Groups on campus, like sororities, dance clubs, and event organizers also incorporate BAND into their life to easily keep track of everyone.

Sorority Group

BAND team sees that the people’s “we, us” mentality helped the app become quickly popular which now has reached a social phenomenon status in some countries. Humans are the same everywhere. In fact, we’ve always loved to belong to a flock since the beginning of humanity.

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