5 Steps to Build Your Brand as a TV Personality

News anchor
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If you work on air at a television station, you've realized that the people who make the most money are the ones who have carved themselves a niche as a TV personality. They're the ones who are the most recognized people in your city. While it may have taken them years to position themselves as an irreplaceable TV personality, you can reach the same status by examining how you come across to viewers.

Find a Look

Everyone knows Gene Shalit from NBC's The Today Show by his curly hair and mustache. While an evening news anchor won't likely be allowed to duplicate Shalit's unique style, there are small changes you can make to create a longer-lasting impression with viewers. Retired ABC news reporter Sam Donaldson always wore red neckties.

Decide whether there's something memorable you can do to your appearance. Major adjustments will have to be discussed with your managers, so your plan to wear a fedora while delivering the 6 o'clock news might get nixed.

Find a Cause



Find a Style

The most legendary TV personalities have a style that's all their own. Think of Peter Jennings, David Brinkley, or Barbara Walters from ABC, Mike Wallace, Dan Rather, or Andy Rooney from CBS. These people are sometimes imitated on Saturday Night Live because they are so unique.


Find Your Place in the Community


You can show them you're worth the money by inserting yourself into the community, especially when there's no TV camera around. Teach Sunday school at your church, join a civic club, or find a leadership class. You will accomplish two things: Touch small groups of people in a meaningful way and show your bosses that you have a commitment to something other than finding your next job.

Find Consistency

