Email Personalization Best Practices 2020

Personalization emails can be defined as targeting to specific subscribers by getting the data and relevant information collected from them. The information contains everything relevant info such as consumers’ names, their address, what they bought last time, and how often they log into an application and many more data.

Basic email personalization contains various tricks such as using a client’s or subscribers’ name in the subject line or targeting product based on that what most recent consumers purchased.

Email personalization is perfect in the sense that they provide users with more relevant data or information that will keep up their interests, particularly, instead of the generic mass production of email content that accommodates all customer types.

One great thing about personalized emails that they work perfectly, and the reason is that they are more relevant to recipients. Rather than getting an email with generic, they receive an email that of their interests having offers for various products and services of their liking. 

Boosting Influence

A study shows that more than sixty percent of people in America respond favorably to those emails that contain the personalized data of their liking or interests. Despite, approximately seventy percent felt that the emails that they get on a daily basis are not according to their liking, and they do not have relevant content, which seems a considerable lack of business opportunity.

Personalization Gap

Another study shows that around seventy percent of prospects express some disappointment when their experiences are indifferent. Specifically, these users expect highly personalized shopping experiences, and they are always ready to spend more when various brands deliver target recommendations. Nonetheless, in a nutshell, many consumers are highly disappointed with the lack of personalization in their shopping experiences. 

Highly Effective

Nowadays, we can notice that a huge percentage of various marketers are deploying email personalization; the question is, where are they focusing all their efforts exactly? Around sixty percent of various email marketers believe that dynamic content is the most effective way. Though the way or method has the highest potential to drive business aims or goals, seventy percent of marketers say that they only use clients’ first-name personalization to customize various messages.

Thus, as many as half of the people are not using a personalized product that is suggested to them to use it in their emails.

Modular Email Design

This specific email design can be defined as that it is an HTML email design strategy that contains creating a flexible email template by utilizing modular email content blocks.

What you are doing is you are changing your email template various designs into multiple little parts. Those little parts are known as modules. Every module is produced by totally independently. Then, modules are enjoined together to form a full and responsive email template design.

It has been tested and proven that this email template is quite efficient and because every email section is created separately. The best part is that you can easily exchange email modules, rearranged, or removed them. That makes the email template quite quick and easy to use. Plus, an email template or blocks can be used over and over, which late on maximizes productivity.