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How to Create a Holiday Marketing Plan

‘Tis (almost) the season! It’s the end of October, folks. Can you believe it? Soon, we’ll need to put away the pumpkins, shelve the broomsticks and black cats, and prepare for the holidays to come. Do you know what to expect? It’s one thing to deck the halls with boughs of holly, but another to

By | October 24th, 2019|Categories: Other|Tags: , , |0 Comments

Develop Your Word of Mouth Marketing Strategy

When I was a kid my father would tell me, “Never brag about yourself. If you excel at what you do, others will brag for you.” If you think about advertising, it’s a lot like bragging, isn’t it? Except, in this case, you’re paying to talk about yourself and get your differentiator in your audience’s

Marketing: What It Is and How to Get Started

When you open your own business, whether it be a full or part time thing, you need to know the basics of marketing. Pop Quiz: Where do you start? A)    Digital Marketing B)    Social Media Marketing C)    Cold calling D)    Direct mailers E)    TV advertising F)     All of the above Our point is that it’s

What Is a Marketing Funnel and Why Do You Need One?

What actions do you want customers to take on your website? Depending on your business it may vary from purchasing a product, getting more information, subscribing to your blog, or donating money to your cause. When a customer completes the action you want them to take it’s called a conversion. You can encourage conversions by

By | April 25th, 2019|Categories:|Tags: , , , , |0 Comments