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JAM London was established in 2014 to give children the opportunity to take their first steps towards revealing their fashion consciousness through innovative, versatile and comfortable clothing. Collections focus on luxury yarn knitwear and natural fabrics and include coats, jumpers, cardigans, dresses, blouses and skirts designed to suit any occasion. Working in close cooperation with their partner factories in Europe and in the UK, JAM London bring to the market exclusive products which use the latest technology such as seamless knitwear. Inspiration comes from traditional craft with a nod to the sentiment of time where fine attention to detail and quality were paramount in all areas of life, where things were created to last and made to be appreciated and loved. Taking these values, JAM London make them resonate in the modern world by adapting them to today's child.