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Quantitative and Qualitative Research

Key Differences Between Qualitative And Quantitative Research

❶Debates have been ongoing, tackling which method is better than the other.

This article is a part of the guide:

primary data collection methodologies

The information collected is number based and provides hard facts on the quality of the water. It is harder to argue against quantitative information. An example of a restaurant collecting quantitative information would be to ask customers how much they would pay for a meal. What is primary information? Primary information is information that you collect yourself. For example carrying out a survey or using sales figures from your own cash registers. Obtaining primary information is more expensive as you need to collect, store and analyse the information yourself.

What is secondary information? Secondary information is information that is collected from a secondary source outside of your own organisation. Using secondary information is riskier than using primary information as you are relying on someone else to collect and supply the information and you need to ensure it comes from a reliable source. Thanks for the distinct comparison between qualitative and quantitative Research, very very helpful. Thank you for making me to understand the difference between qualitative Research and quantitative research.

Thanks a lot for the insightful distinction between Qualitative and Quantitative research. However, the differences as you enumerated did not factor in the advantages and disadvantages of both research tools. My special thanks goes to Camilo Tabinas for suggesting that the difference between quantitative and qualitative research method stems from the roots of quantity and quality.

Quantitative approach stems from the ontological view that objective reality exist independently of human perception Slevitch, Qualitative and quantitative methodologies compared: Ontological and Epistemological Perspectives.

Journal of Quality Assurance in Hospitality and Tourism, 12, Qualitative research is inductive , descriptive research, how ever some researcher use both inductive and deductive depends on the nature and purpose of the research the hyposis you intend to examine.

Where quantitive research is statistical numerical based research empirical. Keep it up GOOD people! I am grateful about how qualitative and quantitative differences have been defined in the research field. Thank you very much for the difference of quantitative and qualitative research methods they are well elaborated. I am Wondering to know the difference of how they conduct interview in both Qualitative and Quantitative methods what are the difference in conducting such interviews or Focus groups?

What are the methods of analyzing data in quantitative research? It is an unstructured, exploratory research method that studies highly complex phenomena that are impossible to elucidate with the quantitative research.

Although, it generates ideas or hypothesis for later quantitative research. Qualitative research is used to gain an in-depth understanding of human behaviour, experience, attitudes, intentions, and motivations, on the basis of observation and interpretation, to find out the way people think and feel. Quantitative research is a form of research that relies on the methods of natural sciences, which produces numerical data and hard facts. The research is also known as empirical research as it can be accurately and precisely measured.

The data collected by the researcher can be divided into categories or put into rank, or it can be measured in terms of units of measurement. The differences between qualitative and quantitative research are provided can be drawn clearly on the following grounds:. An ideal research is one, which is conducted by considering both the methods, together. Although, there are some particular areas which require, only one type of research which mainly depends on the information required by the researcher.

Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Key Differences Between Qualitative And Quantitative Research The differences between qualitative and quantitative research are provided can be drawn clearly on the following grounds: Qualitative research is a method of inquiry that develops understanding on human and social sciences, to find the way people think and feel.

A scientific and empirical research method that is used to generate numerical data, by employing statistical, logical and mathematical technique is called quantitative research.

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Primary and Secondary Research - Quantitative / Qualitative data 1. By: Christopher Naufel 2. The three main and most useful purpose of research are exploration, description and explanation.

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The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature. Quantitative Research on the other hand focuses more in counting and classifying features and constructing statistical models and figures to explain what is observed.

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For more information on how these standards were created, read Journal Article Reporting Standards for Qualitative Primary, Qualitative Meta-Analytic, and Mixed Methods Research in Psychology (PDF, KB). The four types of information: qualitative, quantitative, primary and secondary are explained below as an introduction to the topic. What is qualitative information? Qualitative information is non numeric information .

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Difference between Qualitative and Quantitative Research in data collection, online surveys, paper surveys, quantifiable research, and quantifiable data. The primary difference between qualitative and quantitative research is that while qualitative research deals with numerical data and hard facts, wuantitative data deals with human behavior, attitude, feelings, perception etc.