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We speak from personal experience when we say that we know not all natural products are what they claim to be. That's why Pure + Good exists. We're only interested in being completely transparent about our ingredients and why we use them.


Why does Pure + Good use Essential Oils?

We use essential oils for their host of medicinal purposes as well as their pleasant aroma. Of course we hope that you like the way our products smell, but more importantly each essential oil we have included in our formulas serves a purpose to better your pets skin, coat, ailments, and even mood!


Tell me about your base formulas...

We are continuously researching the best in naturally derived ingredients and update our formulas when we feel something superior has been made available.:

In August 2015, we released our greenest formula yet. Please see the ingredient list for our base formula's below


SHAMPOO BASE FORMULA: Aloe Vera Gel, Cocamidopropyl Betaine, Decyl Glucoside, Di-Sodium Cocoamphodiacetate, Vegetable Glycerin, Hydrolyzed Wheat Protein, Jojoba Oil, Panthenol, Purified Water, Vitamin E, Grapefruit Seed Extract


CONDITIONER BASE FORMULA: Sweet Almond Oil, Shea Butter, Coconut Oil, Cetyl Alcohol, Coco-Glucoside, Vegetable Glycerin, Hydrolyzed Soy Protein, Polysorbate 20, Purified Water, Grapefruit Seed Extract


REFRESHING BOOST BASE FORMULA: Purified Water, Witch Hazel, Vegetable Glycerin, White Vinegar, Decyl Glucoside, Grapefruit Seed Extract


SOS BALM BASE FORMULA: Bees and Candelilla Waxes, Kokum Butter, Coconut Oil, Castor Oil, Naouli Oil, Calendula Oil,  Lime Oil, Pine Oil


CANINE EAR WASH BASE FORMULA: Purified Water, Witch Hazel, Grapefruit Seed Extract, Coconut Oil, Aloe Vera Gel, Tea Tree Oil, Clove Oil, Lavender Oil, Rosemary Oil


FLEA + TICK SPRAY BASE FORMULA: Active Ingredients: 1% Lemongrass Oil, 1% Citronella Oil, 1% Cedarwood Oil, 1% Peppermint Oil, 1% Castor Oil, 1% Soybean Oil // Inert Ingredients: 93% Purified Water 1% Grapefruit Seed Extract