CONTENT (the marketing term and why it needs help)

Lately, I have been kept awake at night, considering the word CONTENT–as it applies to business success generation (marketing). There are many times, when used without a descriptor, CONTENT begins to sound like either polyester pillow stuffing, or the foam insulation that is blown into attics. Here are 3 sketches that may at some point, find there way into a CONTENT MARKETING presentation.