Our Ingredients


Turning words into stories

Here is quote from one of our founders: “We could have called our agency Holzapfel Brothers instead of conceptbakery. Unlike the Grimm Brothers we don’t tell fairy tales but our stories are also meant to move people, be talked about and shared with others.”

Words aren’t just words. They are part of something larger. They are the vehicle for our thoughts and ideas. They become part of a narrative.

They need to be well chosen and carefully added to the campaign-dough. That’s how simple copy unfolds its full potential and turns into something that sticks in people’s minds.