vivienne westwood spring/summer 15 menswear

It's a moral outrage as Vivienne Westwood's model man this season is pig-snouted beauty who's borrowed his clothes from his girlfriend's wardrobe.

Jun 23 2014, 2:20pm

Photography Mitchell Sams

Pigs were the focal point this season for Vivienne Westwood, who dedicated her collection to the work of Tracy Worcester. The animal rights activist recently produced the film Pig Business, exposing the meat industry's cruelty to pigs and Dame Vivienne honoured her toil with a big screen animation of a pig with the words "moral outrage" splashed across it. Models wore rubber snouts or had their noses drawn up as a tribute to pigs. Perhaps the influence went hand-in-hand with Westwood and Andreas Kronthaler's recent visit to Vienna for the Life Ball during which Kronthaler attended a Hans Christian Andersen reading at the Burgtheater, which may or may not have included the tale of The Swineherd. "It was just mesmerising," he told i-D backstage.

vivienne westwood spring/summer 15

Kronthaler appropriately fashions his wearer from the idea of the activist, but this season the Westwood man seemed a lot more vibrant than usual. "It's a kind of man, who really takes care what's happening with the environment. It's the look of an activist, who is a bit aggressive but it's upbeat and a bit out there. It's colourful," Kronthaler explained. Graffiti prints and floral motifs made for a slightly subtropical feel, which the designer attributed to the sunnier parts of America in the 80s, and a certain added femininity. "Like you'd got something from your girlfriend's wardrobe," he noted. It was an elegance evident in delicate twisted knits, which Kronthaler had used for the "funny shapes" they make when they come off the machine. "Very fine," he said, and indeed it was. We are all pigs.


Text Anders Christian Madsen
Photography Mitchell Sams