Resources Index

A slick way of integrating social strategy through a single tool, this free and premium-priced service lets you schedule automated updates to social media sites, improve message delivery and SEO.

Social media campaigns have become a mainstay of ecommerce marketing. Even the smallest of online retailers are likely to have a Facebook page and a Twitter account, and there are indications that social engagement may improve shopper relations and, possibly, sales.

But the process of posting regular updates to social media sites is time consuming. It’s those regular updates that keep social-media audiences engaged. is a service that can automate and schedule Facebook, LinkedIn, Tumblr, and Twitter posts to better engage potential shoppers.

Using lets businesses publish an RSS feed to social media sites, including Tumblr, Twitter, LinkedIn, and Facebook.

Creating a account is as simple as entering an email address. Once the account is created, a marketer can add destinations like Facebook. Each destination requires authorization, using the social networks standard authentication process. Put simply, becomes an app that connects to a social network.” Source: Armando Roggio, Practical Ecommerce
