How To Create Urgency

Closing deals faster requires you create urgency.

There are three ideal ways to create urgency:

  1. Appeal to self-interest
  2. Make a time-sensitive offer
  3. Inject emotion into the deal

Sometimes just one of these is enough to get the deal done and sometimes you need to leverage all three of them.

This video (recorded from my Facebook Live Broadcast on July 14, 2016) gives you more information.

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