CIFFA Education / International Freight Forwarding Advanced Courses

CIFFA Education

Supply Chain Management and Marketing
On Demand N/A Supply Chain Management and Marketing Online $605.00 CAD + Tax $710.00 CAD + Tax
Supply Chain Management and Marketing
  • Start Date: On Demand
    Location: Online
    Member Fee: $605.00 CAD + Tax
    Non-Member Fee: $710.00 CAD + Tax

This introduction to Logistics and Supply Chain Management includes the increasingly important topic of greening of transportation.&nbsp; Basic concepts of sales and marketing and international sales and marketing are also introduced.



Locations: Online
Exam Location: Online
Final passing grade (%) : 70
Certificate Expiry : N/A

Successful completion of International Transportation and Trade, Essentials of Freight Forwarding, and Specialized Freight Services is recommended.

Schedule & Topics:






  • Logistics and Supply Chain Management
  • Introduction to Sales and Marketing
  • International Sales and Marketing
  • The Greening of Transportation
Learning Objectives:
  • Describe the difference between supply chain management and logistics management
  • Describe the synchronized flow of information, products and funds through the supply chain
  • Describe complexities, e.g., declining margins, forecasting, competition, etc.
  • Examine the internal/external supply chain and the internal/external customer
  • Describe the logistics functions within the supply chain
  • Describe process mapping, benchmarking and Total Quality Management (TQM)
  • Describe leading changes in logistics (inventory, production, push and pull distribution)
  • Examine technology in logistics planning (ERP, APS, AI and GIS)
  • Describe Supply Chain Event Management (SCEM)
  • Describe outsourcing benefits, challenges and partnerships
  • Describe growth in international trade and the driving forces behind globalization
  • Describe the effects of competencies, government regulation, transportation, finance and risk management
  • Describe the role and concept of marketing within an organization, marketing strategies, purpose of marketing research
  • Describe the fundamentals of the marketing mix, consumer behaviour and pricing
  • Describe the stages of new product development and product life cycle
  • Describe the personal selling process, define environmental policies and their impact on warehousing, ports, vessel operation, trucking and rail transport
Target Audience:

Related Courses