BEU watches are created for the curious, the visionary, and the brave: enduring timepieces with the power to liberate you from technology, and reconnect you to people, nature, and culture. Our company was founded by Johan Ronnestam, a Swedish designer, adventurer, and former snowboard professional. With a deep respect for the incredible diversity of our planet, he’s spent a lifetime searching for great waves, deep powder, unbeaten tracks, and inspirational human beings.