Via Pretorio 15 Lugano
Study for redesign of a shopping mall

As a measure towards maintaining the competitive position of its shopping center on the Via Pretorio 15 in Lugano, the Migros Group commissioned Ramseier & Associates Ltd. to develop a forward-looking concept for a new launch. The resulting proposal provides for a contemporary, yet timeless design for the façades incorporating the graphics which carry the lettering. The intention is to create an eye-catching building that nevertheless remains unintrusive. 

The complex will be enhanced to make it more attractive in the years to come for tenants who can identify with the holistic and modern overall appearance. The modernization will provide an enhancement whose benefits will be felt first in the Via Pretorio and then throughout the whole city of Lugano.

Study 2005