Category: Marketing

The Mobile World of Micro-Moments & Why You Should Care

If you’re like me, the first thing you probably do when you wake up is the same thing you do as the last thing you do before you fall asleep. You check your phone.

According to Checky, an app that tracks how many times a person checks their phone each day, the average person checks their phone an average of 60 times per day (noting it varies widely). Another Google report references we check our phones 150 times per day, which adds up to approximately 177 minutes per day of phone use. One step further brings you to their magic number of 1 minute, 10 seconds per use.

Welcome to the world of Micro-Moments. These are those times when you quickly need to check your calendar, order an Uber, make Read more →

Getting Started: Digital Marketing & Resources
