Category: Contestants2


Name: Adnan Ammache

NYU affiliation: Stern

NYU status: Undergraduate

Did you enter last year?: No

Do you have any teammates?: Yes

How many, including yourself?: 2


Concept Name



High Concept Statement

Dalia is an on-demand, in-home beauty care application that provides hair and nail services from talented professionals directly to the client – anytime, anywhere.


Status Quo

Women (who wear the hijab) cannot go to traditional nail and hair salons because it violates their religious practices. This makes it extremely difficult for them to maintain their preferred beauty routine.



Currently, these women must simply rely on friends or family members to help them. Our biggest competition would be local professionals who perform these duties on their own, however, they really have no way of being reviewed, rated, or scheduled, making it extremely challenging for the client.



Dalia will solve all of these problems and more, providing a convenient and trusted beauty experience. Through a sleek app, the client can explore various beauty care providers, including their rates, customer reviews, and availability. After selecting a professional and a time, the provider comes directly to them.


Revenue Model

Revenue will be made through commission from hairstylists and nail service professionals that utilize the app.


Which platform would you like to launch your app on?



Which category best describes your app?