empathy map

Profiling Your Clients - Part 2

Yesterday, I shared a new method for profiling your IDEAL clients called the Empathy Map. I've run through it now for each of my IDEAL client types using conversations I've had with prospects and clients in the past and I came up with several pages of new insights.

And I'd already spent dozens of hours thinking about these people before.

So why is this so important?

Why do I spend so much time on it in my own business?

Why is it the first focus of my work with my consulting clients?


The understanding you gain about what to sell, how to sell, when to sell…and who to sell to…hold the key to your business success.

Clients will tell me in the first meeting or two that they've run this promotion or that in the past and they got no results…

…a big fat goose egg.

And 100% of the time the problem is quickly traced back to the fact that they didn't really understand their IDEAL client.

Heck, most of the time they didn't even have an ideal client…they simply sold to anyone with a heartbeat and a wallet (preferably full).

And in short order, they are amazed at how effortless attracting great clients becomes when we really understand their IDEAL client and how she thinks, how she perceives her world, who influences her and how she feels.

If you're not where you want to be this is the shortest path to get there.

Your guide is ready…apply here:

New way to profile your clients

If you've been on one of my webinars or subscribed to this e-letter for long you'll know that there's one thing that trumps all in marketing... Deep understanding of your clients.

As in "I understand how my clients think and feel better than they do (yes that's possible).

Getting there has and is challenging...

It requires thought.

An activity most ardently refuse to participate in.

But not you...

You're here...hangin' with the brainy crowd.

Last week I found a tool that makes the thinking, dare I say, easier.

It's a way of looking at your clients...and I've found it to be VERY powerful.

It's called empathy mapping and there's a great template that will help you do it (click here for the template).

The process forces you to put yourself in the place of your IDEAL client and write down what they see and hear in their environment...and extrapolate what they think and feel.

It works best when you actually talk to a few people who fit your IDEAL.

I hope this helps you get super clear about who your IDEAL client is and how he or she thinks and feels.

If you need 1-on-1 help to get that clarity, let's talk.