User retention is critical for your app to succeed, and the best way to keep interest is to incentivize and reward people for using your app. There’s where gamification comes in. Non-gaming apps can draw from games’ inherent qualities when it comes to keeping users hooked.

Adrian Crook & Associates (AC+A) can help you gamify your app, leveraging gamification to its fullest to maximize user engagement and ensure they keep coming back for more.

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What is Gamification?

Gamification refers to deriving all the addicting and fun elements found in games and applying them to real-world activities. In app development, that means adding gaming-style features to your app, i.e., “gamifying” your app. It is more of a human-focused design than function-focused.

Gamification leverages an individual’s desires for competition, achievement, status, and to be part of an inclusive social community, applying these to an app that is not a game. A great array of gamification models reward users and players for completing a certain task, like a leaderboard to encourage users to strive for further improvement and compete with their peers. Over time, gamification leads to high levels of engagement and boosts users’ willingness to return repeatedly.

How Can AC+A Help With App Gamification?

Gamification is not as simple as merely adding experience bars and achievement popups to your app; it requires knowledge of gaming, game design, and how gaming elements can enhance specific non-gaming apps. At AC+A, we’re masters of game design and app consultation; we can help you match your business requirements to the gameplay style and category that generates the most insight and engagement. AC+A was founded in 2008 and we have the experience and knowledge to apply gamification in the best way possible for your app. We’ve worked with Panasonic, Capcom, Atari, Spilgames, EA Sports, and Ubisoft, and we’d like to work with you too!