Ask an entrepreneur: Creating the perfect pitch

A lot of people have good ideas, but it takes more than ideas to start a business. You need money. That’s why it’s important to prepare a “pitch” — a story to tell investors about your business, says Evan Burfield, a tech entrepreneur and co-founder of startup incubator 1776.



Try it yourself!

Create a pitch deck for your product or service. Include:

  • A description of your customers.
  • The problem you are solving for them.
  • The features your solution must have.

“Want to know more?”

During a State Department webchat, Burfield shared more business insights. Hear his thoughts on what skills it takes to start a business; why not defining your customer “is one of the most dangerous things you can do”; and other topics for aspiring entrepreneurs.