Insider Bar

A series of illustrations for a cocktail bar

The Insider Bar, located in the Moscow neighborhood, is riding the international wave for artisanal and experimental cocktails, each one a refined masterwork with a unique vibe and personality. We challenged ourselves to move away from the simplicity of verbal description and found another language of visual meaning by making a menu in form of an art-book. There are always words to define the taste, but what would happen if we visualized it using a collage of dreamy surreal symbols and let the customer envision the taste? Here’s the answer.