So how does the Data Divide affect hotels? Predictive analytics give hoteliers what they need to make decisions today that will impact business tomorrow. It shines a bright light on the future of travel marketing and revenue management by doing for hotels what traditional data providers have not been able to do: - Explain the travel consumer and their shopping behavior - Identify new unbooked consumer opportunity - Personalize marketing and revenue management decisions based on active consumer geography and profiles This type of data, like nSight provides, gives hoteliers a competitive advantage over the competition. By aggregating 85 million looks and books daily across more than 5,000 travel website, we help hoteliers see the active travel consumer - before they make a hotel purchase decision. Hoteliers have access to intelligence that enables better targeting and rate decisions than by competitors. Get the full story at nSight