Background to today’s SEO

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Background to today’s SEO


bit of a joke,! Google’s own search results were so easilypacman, old seo
manipulated with “backlink packages” and the like that it was
fairly easy to get a new site ranking, even for a

recognized the value in Google’s new incarnation.

and relevant are more closely aligned than ever with the actual
relevance and genuine popularity of that page. This has been Google’s
pleased with themselves, and so they should be.

Are there still ways to game the system?  I’m sure, but it’s not
gaining speed with every single day.


Social cues are big.

is rich with links, likes, shares, and retweets on social media is
going to make a positive blip on Google’s radar. Google knows that these are
often real indicators of people thinking something is valuable and
worthwhile, and they’re all about that positive end user experience.

Leverage and squeeze every drop out of your social networks.

Repurpose/retweet your tweets and posts to help appeal to different people and at
with a quote from within the page itself.

Mobile is king, for now.

seeing that internet usage on phones has skyrocketed over the past few
years, meaning that websites who are responsive to various screen sizes
propped up in the search results.

and begins to gain popularity.

Don’t stop building links.

Connected Graph

suspiciously consistent anchor text, your efforts are going to get
on building contextual links through creating products and services so
good other people write about you, through quality guest posting gigs,
and by leveraging the press.