Pouch is a New York-based furniture design studio reconceptualizing comfort. The Pouch design collective merges New York-based artisans and designers contributing their craft and creative perspectives, in collaboration with makers in Chalate, El Salvador. 

Our team created a complete identity system evoking the feeling of lounging in a hammock. This is most notable in the brand's logo mark, wherein we sunk the crossbar of the letter 'H' in Pouch, mirroring the shape of a hung hammock.