FAQ Publisher Guide

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[[FAQ_Affiliate_Guide|Beginner's Reference Guide]] |
[[FAQ_Publisher_Guide|Beginner's Reference Guide]] |
[[FAQ_Affiliate_Admin|Admin]] |
[[FAQ_Publisher_Admin|Admin]] |
[[FAQ_Affiliate_Interface|Interface]] |
[[FAQ_Publisher_Interface|Interface]] |
[[FAQ_Affiliate_Technical|Technical]] |
[[FAQ_Publisher_Technical|Technical]] |
[[FAQ_Affiliate_ShopWindow|ShopWindow]] |
[[FAQ_Publisher_ShopWindow|ShopWindow]] |
[[FAQ_Affiliate_ShopWindowCoding|ShopWindow Coding FAQ]] |
[[FAQ_Publisher_ShopWindowCoding|ShopWindow Coding FAQ]] |
[[Wiki:FAQ_Wiki|Wiki FAQ]]
[[Wiki:FAQ_Wiki|Wiki FAQ]]

Revision as of 22:23, 29 May 2012

Frequently Asked Questions by Publishers, for Publishers - Admin



What is an Advertiser?

A advertiser (retailer), sometimes referred to as an 'advertiser', is an online company which sells its products and/or services through an publisher network. The advertiser will pay either a percentage or set amount of commission once a certain action (in most cases, a sale) has completed.



What is a Publisher?


They are rewarded commission when a visitor to their site clicks an publisher link, (for example, a banner, logo or text link), goes to a particular advertiser's website and performs a certain action of the advertiser's site. Usually, this is completing a transaction. However some advertisers ask publisher s to refer them traffic that results in a lead instead of a sale, perhaps through the completion of an online application form, or the submission of the user's email address.


In short:

  • A advertiser is someone who has a product to sell
  • An publisher is someone who advertises products

What Kind of Publisher am I?

True Content

True Content sites are generally informative sites that focus on a single, specific area and produce original copy through which they promote advertisers in the same area. An example might be a fan site dedicated to particular place, person or hobby.



Price and Product Comparison

Price and product comparison publisher s offer visitors to their sites the ability to compare different products, usually from different advertisers and across different sectors. Many publisher s use Affiliate Window's ShopWindow toolset which utilises advertisers' datafeeds to enable publisher s to embed price and product comparison capabilities on their sites.

Voucher Codes

Voucher code or discount code sites are directories of discounts, offers and vouchers provided by retailers for the products or services they sell.

E-mail Marketing

E-mail marketing publisher s collect e-mail addresses of members of the public and use these to market advertisers' products or services. Such publisher s will usually collect information about the owners of the email addresses, such as their age, location, interests or hobbies, which they can then use to segment their databases so as to only email certain groups with certain offers. To guard against spam, Affiliate Window asks that all publisher s marketing in this way ensure the data they collect has been double opted-in and that people receiving email marketing materials always have a link in the email they can click to unsubscribe.

Cashback, Loyalty and Reward

Cashback sites are those where the publisher rewards members of their site by paying them either part of all of the commission received from the advertiser. Reward publisher s do not award their members cash but points which can then be redeemed for goods or services. Loyalty publisher s offer their members rewards based on the amount of online transactions they make through their sites. The incentive that cashback, loyalty and reward publisher s offer is financed from the commission earned from the advertiser, and so it is the cashback or reward site rather than the advertiser that offers the incentive to the member to make a purchase. Cashback, loyalty and reward sites can be open to all, or only to members of a Corporate Intranet, which might receive specific incentives based on the employee's links to the organisation in question, or on the basis of the demographics they represent.

Pay Per Click (PPC)

PPC stands for Pay Per Click. Publishers working through this method will pay for listing in a search engine such as Google, Bing or Yahoo by bidding on certain keywords which relate to their site or the advertisers they are promoting. When a visitor to a search engine enters a search query that matches one of these keywords the publisher 's ad will display and the publisher will pay for each click the ad receives. The cost of displaying such ads is funded through the commissions earned when traffic is directed through PPC results in a sale for an advertiser.

How do I get traffic to my site?








How does Affiliate Window track sales?


The tracking process:

1. The user (customer) visits an publisher website




5. The user purchases an item from the advertiser website

6. The advertiser confirmation page contains the AW tracking tag





11. Publishers can see these commissions in their AW interface

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Affiliate Marketing Reports

eConsultancy UK Affiliate Census - 2009

BigMouthMedia UK Affiliate Census - 2010

Advertising Methods and Activities Not Permitted on the Network


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