Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with the tools to protect your business and investment; in realization they will become your most worthy business asset. There is a misconception that registering a company, purchasing the fields and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise to whether to register a trademark. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights to utilize the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from the brand and potentially damaging the reputation of enterprise enterprise.



The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the majority of trademark applications progress straight through to registration. When the trademark status objected registration is approved, the business will receive certification and approval for the exclusive user among the specified trademark for the range of goods and services sent applications for under the application.