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Internet Marketing News



What Are the Benefits of a Social Media Content Calendar?

Every business needs a content marketing strategy, but creating that content can be daunting. It can be hard to know what topics to write about, how often to post, and how to make sure that you’re creating the right kind of content for your target audience. A social media content calendar can help solve all [...]


4 Tips for Marketing to Gen Z the Right Way

Generation Z is the first generation of true digital natives. They’ve been using social media since they were in middle school (and in some cases earlier), so they have a much more sophisticated understanding of how it works than their predecessors. They’re also naturally skeptical about brands and products, so to market to Gen Z [...]


What Are Heatmaps and How Do They Work?

Heatmaps help marketing teams and web designers understand how visitors interact with their web pages. They provide information on clicks, scrolling, page focus, and the elements that don’t get much attention at all. Heatmaps are valuable analytics tools and can provide you with helpful insights. What Is a Heatmap? A heatmap is a visual representation [...]


5 Common Web Design Myths to Avoid

Web design is constantly evolving. New technologies and changing user preferences lead to changes in standard practice. There are also important trends emerging at any given time. Good web designers pay attention to these things. They extract the elements that are valuable and discard anything that doesn’t lead to better design. Talented designers know to [...]


3 Unbeatable Benefits of Multichannel Marketing

The chances are that your customers enter your sales funnels through a variety of entry points. That is the result of multichannel marketing. You engage in several methods of reaching your target audience, and that creates several channels of engagement. Multichannel marketing is undeniably the best approach to increasing your reach, engaging your target audience, [...]


The Differences Between Owned Media Earned Media And Paid Media Explained

What is media? It is the various means of broadcasting information to people. Television, the internet, and print are all different forms of media. Within these, there are three main categories of media. These categories include media that is owned, media that is paid, and media that is earned. Each may be used by brands [...]


What Are Core Web Vitals and Why Do They Matter?

It’s no surprise that the internet has become one of the most significant factors in our lives. The ‘net is a place where we can find information, make connections, and even do business. This web is also changing at an incredible rate, which means it’s important to keep up with all of the latest trends [...]


Google My Business: How to Improve Your Ranking

As the internet continues to evolve, Google My Business (GMB) plays an important role in how people find businesses online. GMB is a free tool that helps businesses manage their listings across Google’s various platforms, including Google Maps and Search. The goal of the tool is to help customers find more information about your business, [...]


4 Reasons to Review a Website’s Backlinks

In today’s world, backlinks are the most important element in SEO. To understand why we need to first understand what a link is and how it works on the internet. A link is a way of connecting two pages together. When someone clicks on a link, they are taken from one page to another. The [...]


B2B vs. B2C SEO: The Key Differences

One of the biggest mistakes that business owners make when optimizing their websites is assuming that they can use the same strategies across all industries. In the world of search engine optimization (SEO), there are two types of businesses — B2B and B2C. Both of these types of businesses need to understand the parallels between [...]

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