BSP Legal Marketing Discusses the Role of Search Engine Optimization in Legal Marketing

Legal marketing firm BSP Legal Marketing releases a new article ( explaining the importance of SEO in law firm Marketing. The firm’s founder and owner, Viktoria Altman, says that the competition between attorneys anywhere in the country can be intense. Expanding a lawyer’s practice means they need to give their law firm more exposure.

According to the owner of BSP Legal Marketing, “Gone are the days when lawyers could rely on paid ads in print media. Even television advertising is hit or miss with networks no longer having the broad audience they once had. You know that. You know that the power of your firm’s advertising exposure right now lies on your internet real estate. But you may have no idea how it works or even how strategic internet marketing drives your rankings.”

BSP Legal Marketing

SEO (search engine optimization) is a highly-technical digital method that allows search engines to locate a company. It helps increase the quantity and quality of your internet exposure. By quantity, it means that the traffic to your law firm’s website is fundamental, and having good SEO marketing can add traffic to your site. Good SEO will also help ensure that you get real conversions on your website, not just traffic.

Most lawyers understand paid advertising. Before the rise of internet marketing, paid ads helped clients find clients. Paid advertising and organic law firm SEO is a great way to make marketing efforts work towards long-term and short-term objectives.

Ms. Altman adds, “Internet marketing is not immediate but it is worth it. Just like a case takes time to fully investigate and develop, so does digital marketing. Whereas a television ad may get some limited immediate results, internet marketing is a long-term commitment. It is planting a seed and nurturing it, watching it grow, giving it the right nutrients, and removing the weeds. The right internet marketing today will potentially drive business to your law firm for the next decade.”

BSP Legal Marketing has a team of professionals who may be able to help a client boost their law firm’s online presence. It is essential to seek the help of an experienced legal marketing firm no matter if a lawyer is just starting out.

About BSP Legal Marketing

BSP Legal Marketing is a full-service internet marketing company devoted to serving top law firms. They know, understand, and love legal SEO. And more importantly, their results speak for themselves. For a case study or to speak with an SEO marketing professional, contact them today at (929) 470-0626.

BSP Firm

Lefcourt National Building, 521 5th Ave 16th floor, New York, NY 10175, United States

(929) 470-0626


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Viktoria Altman