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The House of Mouse Could Be Headed for the Metaverse

The House of Mouse Could Be Headed for the Metaverse
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Photo: Roberto Machado Noa (Getty Images)

may metaverse Head to a Disney theme park near you.

Disney received patent approval for a “virtual world simulator” shortly before the new year, according to one of the filings that recently surfaced with US Patent Office. The technology will be used to project 3D images onto real-world objects to create interactive experiences for guests throughout its gardens without the need for a wearable headset or mobile device. If you are unfamiliar, we call this kind of bridge between the physical world and the virtual world the metaverse, also known as The latest buzzwords in Silicon Valley.

Disney is already using augmented reality technology for large-scale entertainment in its theme parks, such as using projection maps to bring its characters to life on storefronts, waterfalls, and other realistic structures. butHis new technology will have a very different scale: it will track individual park visitors to customize the projections they see on nearby objects and walls. For example, a family walking past a storefront could see Mickey Mouse greeting them as they passed by.

If the House of Mouse incorporates the metaverse into its gardens, it likely won’t happen any time soon. Disney officials told Los Angeles Times The company has no immediate plans to use the virtual world simulation technology described in its patent.

“We are excited about the possibilities related to this type of technology,” a Disney spokesperson told the outlet, adding that “there are no current plans to bring this technology into an upcoming trial.” The spokesperson also emphasized that Disney “files hundreds of patents each year as we explore the development of technologies.”

But as from the inside He points out that incorporating the metaverse into its theme parks would certainly follow Disney’s ambition Our goal is to tell stories through a “3D canvas”. CEO Bob Chabek detailed this vision during Disney’s fourth-quarter earnings call:

“Our efforts to date are just a precursor to when we will be able to connect the physical and digital worlds more closely, allowing storytelling without boundaries in our own Disney world,” said Chapek.

It is worth mentioning that companies As big as Disney has a history of securing patents just to prevent competitors from getting first, which may be the case here.

Ed Khalili, patent attorney at Founders Legal, said in an interview with L.A. Times.


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