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Attracting Equity Investors

Attracting Equity Investors
Positioning, Preparing, and Presenting the Business Plan

First Edition

November 1998 | 192 pages | SAGE Publications, Inc
This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.
Sources of Early-Stage Financing
Roles and Equity Shares in the New Venture
Evaluate the Business from the Investor's Perspective
Evaluate the Managers from the Investor's Perspective
The Three-Stage Communication Strategy
Write a Compelling Business Plan
Successfully Presenting and Defending Your Business Plan
Valuing the Business and Negotiating the Deal
Summary and Conclusions

Dean A. Shepherd

Evan J. Douglas

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ISBN: 9780761914761

