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03/08 Nisha Rawat
Assistant Manager Talent Acquisition at EC Council

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EC-Council - Manager - Product Marketing (5-7 yrs)

Mumbai Job Code: 226703

Product Marketing Manager

Job Description :

- EC-Council is hiring confident and experienced Product Marketing Managers to join our expanding Marketing Team. This is your opportunity to build an exciting professional product marketing career in IT security training with one of the largest and best-known IT security certification organizations in the world. As a product marketing manager, you are responsible for driving huge growth.

- This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role connects our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing successful product launches.

- You know our competitors: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

- You will collaborate with our marketing team to develop innovative programs that drive demand and grow the business. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers- problems. You are committed to tracking performance and have the data to prove what's working and what is not

- In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Key Responsibilities :

- Market intelligence be the expert on our buyers, who are they, how they buy and their key buying criteria.

- Understand the competitive landscape be an expert on our competition and how they are positioned.

- Collaborate with product management and marketing to develop product positioning and messaging that resonate with our target buyer personas.

- Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

- Supporting the launch of products and new releases into the market, with the development and delivery of sales tools, marketing materials, training, and promotional campaigns for both customers and field personnel

- Defining buyer and decision maker personas, determining the relevant market messages and product positioning based on each of the packaging markets and customers served.

- Creating internal and customer facing materials, presentations, webinars, collateral, and demo scripts with key value statements and talking points

- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

- Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.

- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

- Monitor marketing performance and success metrics.

Requirements :

- 5-7 years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

- Proficient with marketing automation (MAP) tools such as Adobe Marketo, Oracle Eloqua, SFDC Marketing Cloud, HubSpot, and Google Analytics.

- Proficient in productivity applications such as Microsoft Office, Microsoft Project, or Asana.

- Comfortable using collaboration and CRM tools such as Teams and Salesforce.

- Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.

- Exceptional ROI-tracking skills, able to prove what is or is not working

- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

- Bachelor's degree in business, marketing, or related field

Preferred :

- Pragmatic Institute Certified (PMC) III or higher preferred.

- Cybersecurity or IT security experience


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