Why the unsegmented email list is a waste of time

Still, email is one of the most effective ways to reach your potential clients and enrich the base of loyal customers.

Of course, it’s still important to properly strategize before implementing an email marketing campaign. Your efforts won’t deliver the desired results if no one is opening the messages you send.

However, it’s essential to create a perfect strategy before starting an email campaign. Your targets won’t be achieved if your readers don’t open your emails.

That’s why you need to focus on improving your open rate. A big helper will be email segmentation. Now you may be asking yourself what is it. Don’t worry. Read the information below to find that out and to learn how email segmentation will benefit you.

What is email segmentation?

In simple words, email segmentation represents dividing your email list into different groups so that your subscribers only get emails that are relevant to their interests.

This is how to impress your potential customers and to keep the present ones. The main reason why people unsubscribe from lists is because they get too many emails. So if you send every your email to each of your followers, this is more likely to happen. Instead of that think which email will be more relevant for every specific group of your subscribers.

When you send the email which is not within your subscribers’ interests, they will have a feeling you only want to make money on them. That’s why email segmentation is so important and you should include it into your strategy.

How to create an email segmentation strategy

The way you will divide your followers into groups depends on your targets.

One of the examples – to divide your subscribers according to how long they have been your customers.

Make welcome emails for new and old subscribers

That’s not a good idea to start advertising your products or services to a follower at once. You should first welcome them to your list, and only then with following emails to explain why you can be useful for them. Eventually, you can try to make a sale.

So your campaign will be more effective if you implement email segmentation. You send to new subscribers those welcome emails, and older subscribers who know about your brand can receive more advertising content.

Make offers relevant

An email segmentation must also ensure you only send offers to subscribers who can use them. For example, if you present an event which will take place soon, your readers on the other end of the Earth won’t be able to come. So, you can divide your list based on location and only customers who can really visit the event receive the related messages.

Geography segmentation can help in other ways. Assume you present a brand that sells clothes for different climates. It makes no sense to advertise your new line of winter clothes to subscribers who live in warmer places. Create an email segmentation strategy, and you won’t clog their mailbox with emails that are not relevant.

Once you try some ways of email segmentation you’ll get a better feeling which strategies work better for you. This practice will help you to make the right impression on your readers. This is key to get more return on investment.


Keep in mind that no matter how good is your segmentation, it’s always important to validate your list to keep it clean and valid. The best solution for this is to use email verification tool.

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