Search Engine Marketing(SEO)

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages.

While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising.

Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

Why Is SEM Important?


In fact, the majority of new visitors to a website find it by performing a query on a search engine.

How SEM Works

Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information.
