Direct Communication Is a Competitive Advantage & Why Humans Are Poor Communicators


My most valuable lesson from 2018 was learning that humans tend to be very poor communicators and that direct communication is an extreme advantage in business and life.

Many humans are so terrified of confrontation that they will go to any length to avoid uncomfortable situations. This might mean ghosting, lying, hiding from other people, etc.

The result of extremely indirect communication is short-term harmony and long-term dysfunction. Why? Because if you don’t address issues in the moment, they build up and compound over time. This leads to much more explosive situations.

The characteristics and advantages of good communication

I believe that to be a good communicator, you must be direct, transparent and straightforward. And at the core of this philosophy is not being afraid to say things that may make you or others uncomfortable.

I’ve found that radical directness and transparency lead to brief and uncomfortable conversations early in relationships. But it builds a foundation of honesty and creates long-term harmony and trust.

It also serves as a magnetic force that repels people who dislike openness and honesty while attracting those who appreciate these traits.

Since so many people don’t communicate honestly, if you establish yourself as someone who speaks your mind, people learn to trust you. If there’s an issue, people can expect that you will address the problem quickly and directly.

Because radically direct communication is a rare trait, this approach to life can also lead to spotting business opportunities that others don’t see.

Of all of the skills to improve in your life, communication is without question one of the most important.

If you’re interested in learning more, here is one of my favorite videos on this topic:

You can watch also watch my full video here!


Cam Woodsum