re:Store Apple hardware stores and service centres chain

August 2019

Corporate identity development for the largest reseller of Apple technology in Russia.

Due to the specifics of the business, re:Store did not have a distinct corporate identity, since most of the store space was given over to communication of new Apple models.

We were faced with the task of developing a laconic, but at the same time memorable identity that would help the reseller stand out from the competition.

LINII conducted a detailed audit of the brand, finalized its architecture, proposed the slogan "Creativity is what unites us" and created a visual concept that includes style-forming elements and techniques for using them.

We took the two dots from the logo, enlarged and cropped them. This background is ideal for showcasing products without drawing attention to itself.

Our team also developed communication materials, navigation layouts, staff clothing design and systematized the use of brand colors.