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App store optimization is  key to being discovered.

With over 1 Billion apps available on both the App Store and Google Play, app titles, keywords, and descriptions are critical parts of the app store optimization process and ultimately where the app appears in the storefront. With separate rules, regulations, and strategies for all of the app stores, Apollo Matrix recommends carefully understanding each process before submitting an application.

Ensuring Discoverability for the Entertainment Software Rating Board (ESRB) App

For the Entertainment Software Rating Board (ESRB), Apollo chose a deliberate title for positioning and keyword usage. Our recommendation was made after studying the most common use cases of parents looking for age and content ratings for games they were purchasing for their child. Apollo carefully researched competitors’ keywords, descriptions and app position in each search. For ESRB, using the full title added credibility as a trusted source for the rating information as well as shifting keywords to the title. The strategic list of keywords for the separate app stores led to easy discoverability, more downloads, and an ever-growing client-base of parents, kids, and gamers for ESRB.