DiscoverPlaymakers: On PurposeThe Making (and Baking) of a Sweet Career (ft. Kelsey Moreira, Star of Shark Tank + Founder, Doughp)


Update: 2021-12-13


The Making (and Baking) of a Sweet Career (ft. Kelsey Moreira)

How to follow your heart in life and business, and why it’s the best investment you can make


“Think about: what is that worst case scenario? So what? I just kept asking myself, so what? I would be able to get back, make it out, find a new path, do something else. I innately have the ability to generate wealth and provide for myself and my family and I'll find a way to do that no matter what. So what? Why not take this risk and see if I could be incredibly happy doing what I love and accomplish those ‘provide for your family’ kind of goals.”

—Kelsey Moreira


Kelsey Moreira is the founder and fearless leader of Doughp, a mission-driven edible and bakeable cookie dough business that has led to Kelsey appearing on ABC's Shark Tank and being named to Forbes' 30 under 30. She’s made a career out of a business that not only does well, but does good in the world by working to reduce social stigmas around addiction recovery and mental health.



[4:52 ] - Start with Your Passion

Let your career follow

Kelsey tried a range of different career paths, but she kept coming back to her lifelong love of baking. So she combined what she loved with what she knew about entrepreneurship, and the rest is sweet, sweet history.

[10:16 ] - Make Your Goals Serve You, Not the Other Way Around

Don’t turn your goals into a torture device

Goalsetting can be a powerful tool in achieving our dreams, but if we’re not careful they can turn into just the newest way we make ourselves feel bad about ourselves. Set goals for your day, week, and year, but be okay with not hitting all of them and knowing that the progress comes from striving, not perfection.

[21:54 ] - Your Most Powerful Product

Embrace the ability to sell yourself

We're not all going to be on Shark Tank. We don't all have an amazing product. Not every Playmaker is in the entrepreneurial space, and in fact many are not. But what we do have the ability to do is to sell ourselves, to sell a dream, to sell the best possible version of ourselves.

[22:56 ] - The Risk of Not Taking Risks

You can stay safe or chase something worth chasing

Whatever your role or function or life may be, take risks or you risk being bored forever. Ask yourself, ‘Why not?’ Why not take the risk and see if you could be incredibly happy doing what you love and accomplish your vision while providing for your family?

[27:03 ] - A Purpose Beyond Profit

How Kelsey made Doughp about more than balance sheets

Doughp was already an impressive company, but it wasn’t until Kelsey allowed her personal experience with mental health and sobriety to influence her customers for the better that she realized its true potential— as a business with purpose. How can you create a business that’s financially viable and ethically viable? 



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Playmakers: Impact Unleashed is an all-access pass to the game-changers of today and the history makers of tomorrow. The show looks past the trophy cabinet and features a no-BS, inside look into the world of comeback, transformation, and impact unearthing practical tools and mindsets that we can all leverage to make a play in our own lives and careers.

Take a seat at the table with leadership expert, sports industry veteran, bestselling author, personal transformation coach, purpose igniter, and your host Paul Epstein in this inspiring, yet immediately actionable podcast. From stories of total defeat to the thrills of unimaginable achievement to the practices of mastering the inside game, each show will share a high-energy, prescriptive blueprint to unleash impact and drive success, significance, and purpose no matter your starting point.

Meet Paul at the 50 and make a play together!

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In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.

As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. 

With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. 

Here’s to making (podcast) history together.

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Paul Epstein may not be a hard charging running back on the actual football field, but his list of high-profile wins in the world of sports will have you thinking that he could be. 

Paul has spent nearly 15 years as a pro sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league office. He’s transformed numerous NBA teams from the absolute bottom in league revenue to top-two in financial performance. He’s broken every premium revenue metric in Super Bowl history as the NFL’s sales leader. He’s opened a billion-dollar stadium, helped save the New Orleans NBA franchise, and founded the San Francisco 49ers Talent Academy. 

He's since installed his leadership and high-performance playbook with Fortune 500 leaders, Founders and CEOs, MBAs, and professional athletes. 

Now, as Founder of Purpose Labs, keynote speaker, bestselling author, and host of the Playmakers: Impact Unleashed podcast, Paul explores how living and working with a focus on leadership, culture, and purpose can transform organizations and individuals anywhere to unleash their full potential.


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Paul Epstein, Connor Trombley, Detroit Podcast Studios, Kelsey Moreira