Shifting the focus

Why is it that branded fast food outlets and coffee franchises predominate in the High Street, while the independents battle it out in the back streets.

Online micro-business start ups

They are over-priced, over-sold,  over-rated and generally dreadfully dull. How do they get away with it?

Marketing they say. Branding they say.

Gobbeldy gook and jargon I have never managed to grasp.  There has to be a simple explanation. Why do we lamely accept that we need have to pay more for less?

Local independent restaurants and artisan food

Why should the best be so hard to find? Why should we have to compromise? For convenience and familiarity?