Pantone In Your Pocket - a new color guide app for the iPhone

Can you calibrate the screen colours on an iPhone? Nice idea but can't see how it will be truly representative of the actual colour!
My thoughts exactly. Although someone posted a link from the above link, explaining that it simply won't display a completely accurate representation of your chosen colour, but is used just as a quick reference. I guess for example that if you don't know pantone 200c is red, then it'll enlighten you.

myPANTONE - Help Center Answer