Jira is middle-management-ware, a term I made up for software that serves the needs of middle management, or, at least, the needs middle management thinks it has, which comes to the same thing as long as you’re selling to them.

What are those needs? Metrics. Being able to see who’s doing what, and how quickly, and what still needs to get done. Being able to make charts and graphs and summarized reports for the next-higher level of management, so they can say that their team is productive and their team isn’t falling behind.