How would you rate the growth potential for the Hy-Vee HealthMarket concept and Hy-Vee’s partnership with Orangetheory? Do you see more grocers or other types of retailers doing something similar?

Interactive Edge’s CEO, Zel Bianco comments:
It makes total sense to those that are really trying to integrate their fitness routine with eating healthier. Gyms typically have monitors that showcase healthy choices from nutritionists that members can now easily shop for after their workout. Good idea for those that are like-minded and determined to eat right so that their workout pays off. I see this trend continuing, especially in markets where a healthy and active lifestyle is more of the norm instead of the exception.

Read the entire article from RetailWire:

Hy-Vee opens fitness-focused grocery store concept