For Courses

A written feature highlighting the services offered and the course layout, this helps build value to the golfer.

Golf Guide Digital Platform

WHAT IS DIGITAL ADVERTISING AND WHY IS IT IMPORTANT

Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels

Like its predecessor—traditional advertising—a digital ad can help tell the story of your brand. Unlike traditional advertising, digital advertising is universal and flexible, enabling you to tell your business story or feature your golf course on the channels that your buyers frequent—through text, images, video, and more. Digital advertising has evolved considerably since the first clickable ad hit the internet in 1994. Today, instead of advertising creating noise that distracts from the content your buyers want to read, digital advertising can be part of an ongoing conversation that your Golf Course or business has with its customers. Digital ads are everywhere. They can be seen on the websites your buyer visits, on his or her’s mobile phone, on social media channels, and on his or her’s smartwatch. Because advertising proliferates across so many channels, including very personal channels, you need to be more cognizant than ever before about providing useful, engaging content. Luckily, due to behavioral targeting technologies and our engaging drone video platforms, these continuous conversations are possible. And by leveraging these technologies at scale, you can nurture your buyers in a very personalized way until they are ready to become customers. As Golf Guide marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of your holistic marketing mix.