Alaska Airlines is changing its look for the first time in 25 years.

The Seattle-based airline debuted its new plane paint scheme, or livery, and logo on a Boeing 737-800 in Seattle. It will install new branding overnight at Seattle-Tacoma International Airport.

The refresh includes a new Alaska wordmark and color scheme, as well as a simplified version of its "Eskimo" logo, painted on the tail fin of its planes.

Alaska will take delivery of four new Boeing 737s featuring the new theme, and it will have 40 planes using it by the end of the year. The company said it will adopt the new scheme at its other airports by the end of the year.

-- Elliot Njus

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