Well one could argue that it was inevitable since Nintendo was the only one advertising a videogame and not a F2P whale trap. Plus, it was mainly a Zelda commercial, so much of the buzz was people asking "Wait is that a new system or what?" It was clearly meant to make people aware of the Switch more than purchase one on launch day. This will be a slow run-up to the Fall blitz alongside Mario to try and make it the hot Christmas item.