The official Twitter account for the Magia Record : Puella Magi Madoka Magica Gaiden smartphone role-playing game announced on Tuesday that the game will get a manga adaptation by Fujino Fuji that will launch in the October issue of Hobunsha 's Manga Time Kirara Forward magazine on August 24. The manga will have a color opening page. The September issue of the magazine, which shipped on Tuesday, contains a preview for the manga.

The game's story, a spinoff of the Puella Magi Madoka Magica anime, takes place in the burgeoning city of Kamihama. Guided by a strange power, magical girls gather in this town and battle with a new power drawn from witches. Iroha Tamaki arrives in this town and joins other magical girls to search for her missing younger sister Ui. Before long, Homura Akemi also arrives in the town. "If I can understand the mystery of this town, maybe I can save Kaname."

The new character Iroha Tamaki (voiced by Momo Asakura ) becomes a magical girl with a wish to save her sister from illness. Madoka Kaname (again voiced by Aoi Yūki ) also arrives in Kamihama to search for her missing friend Homura.

The game launched for iOS and Android devices in August 2017. The game is inspiring a stage play adaptation that will run from August to September. The cast members are all members of the Keyakizaka46 idol group.