Bollywood Fashion Focus at IIFA

Many Bollywood stars are set to prowl the catwalk at the International Indian Film Academy (IIFA) Fashion Extravaganza in Bangkok on June 7th.

Vidya Balan will promote Sabyasachi’s fashion line whilst Kareena Kapoor will front the designs of Manish Malhotra. Ayesha Takia, Aftab Shivdasani, and Riteish Deshmukh co-stars in the movie De Taali will be seen in the creations of Vikram Phadnis and Priyanka Chopra and Harman Baweja, who next will be seen in Love Story 2050 will model for Rohit Bal.

Shriya Saran and Shweta Bharadwaj, along with Zayed Khan and Vivek Oberoi from Mission Instanbul will also be promoting the movie on the ramp. Plus the cast of the upcoming Acid Factory will strut their stuff as well.

Proceeds of the event will go to the IIFA foundation, a charity set up by the academy to support families of the film industry workers who are facing difficulties.

The IIFA will also be launching IIFA Bling at the event. This is a new fashion line produced in association with BIBA, which will have clothes designed in the style worn by the stars in Bollywood movies. “The brand is a wonderful way for movie fans to experience stardom. While IIFA is providing a platform, BIBA is providing a distribution network,” said Sabas Joseph, the Director of Wizcraft International Entertainment Ltd. (the organisers of IIFA).