WWE Chairman Vince McMahon: WWE Network Could Launch in 2011

World Wrestling Entertainment chairman Vince McMahon revealed that the organization is looking into creating a WWE cable network by 2011:

“I would hope a year-and-a-half from now we would be up and running,” McMahon said. “We think there is a tremendous opportunity for us out there and quite frankly if things happen as we hope they will happen it will be a really big game changer for the WWE.”

McMahon added that current cable and broadcast TV deals for WWE programming (‘Raw’ and ‘Smackdown’) would remain in place, with the network instead being using as an additional marketing tool:

“We are unique in that what’s good for the WWE is good for all our television partners as far as promotion and things of that nature,” he said. “The new network could tie in and be adjacent to some of those shows and quite frankly our own network can enhance Raw and SmackDown. It would really be a win-win across the board for our television partners, as well as for us.”