ENH: `max_rows` `max_cols` kw for `Styler.to_html` + `styler.options`
one more item towards deprecating `DataFrame.to_html` for #41693 

- [x] adds options to config
- [x] update `options.rst`
- [x] add tests
- [x] update to_html docstring
- [x] whats new
- [ ] update user guide (will be follow on after all options in master tracker added)   


and an item towards consistent `pandas.options` for #41395

![Screen Shot 2021-08-29 at 09 26 45](https://user-images.githubusercontent.com/24256554/131242297-0ba1a7c6-c058-43f0-af94-c3acf14eca4a.png)

can you merge master