# embeddings_queue

created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ae00-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ate. You could use that money as a 20 percent down payment on a $100,000 property, borrowing $80,00\n0, but that ties up all of your money in a single investment. Instead of using the $20,000 for a single down \npayment, you could take the same pool of money and invest in four $100,000 properties, each with a dow\nn payment of $5,000. That strategy requires borrowing $95,000 four times\u2014a total of $380,000 in loans."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ae0a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Here\u2019s where the magic happens. Let\u2019s assume all of the properties double in value, and you sell them. In\n the first scenario, you\u2019d make $100,000 on a $20,000 investment\u2014a 5x return on your $20,000 down pay\nment. In the second scenario, you\u2019d make $400,000 on the very same $20,000 down payment\u2014a 20x ret\nurn on investment. Leverage seems like a no-brainer, right? Not so fast\u2014what will happen if the value of"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ae1e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "each property drops dramatically, and you sell them all to get back as much money as possible? Assumin\ng the property value drops by 50 percent, in the first scenario you\u2019d lose $50,000. In the second scenario, \nthe use of Leverage will magnify your losses to $200,000\u2014four times as much. Leverage is a form of fina\nncial Amplification\u2014it magnifies the potential for both gains and losses. When your investment pays off, L"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ae32-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "everage helps it pay off more. When your investment tanks, you lose more money than you would otherwi\nse. One of the major contributing factors of the recession of 2008-9 was the use of enormous amounts of \nLeverage by investment banks. It wasn\u2019t uncommon for banks to Leverage their investments by a factor of\n thirty or forty. Millions (or billions) of dollars were made or lost when the value of a particular stock went u"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ae46-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "p or down by a single percentage point. When the market crashed, a bank\u2019s losses were magnified by the\n amount of Leverage they had taken on, which was more than enough to threaten the entire firm\u2019s existen\nce. Using Leverage is playing with fire\u2014it can be a useful tool if used properly, but it can also burn you se\nverely. Never use Leverage unless you\u2019re fully aware of the consequences and are prepared to accept th"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ae5a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "em. Otherwise, you\u2019re putting your business and personal financial situation at risk. Hierarchy of Funding \nMoney often costs too much. \u2014RALPH WALDO EMERSON, ESSAYIST AND POET Imagine you\u2019ve inve\nnted an antigravity device that can levitate solid objects without requiring much power. Your invention will \nrevolutionize the transportation and manufacturing industries, making many new products possible. Dema"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ae6e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nd for your invention is a given\u2014all you need to do is create enough devices to fill the demand. There\u2019s a \nproblem, however\u2014estimates indicate that tooling up a production line with the equipment you need to bu\nild these devices will cost $1 billion. Unfortunately, you don\u2019t have $1 billion to spare. Your device obviousl\ny solves a huge problem, but the next step is out of reach. What do you do? Funding can help you do thin"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ae82-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "gs that would otherwise be impossible with your current budget. If your business requires expensive equip\nment or many workers to create and deliver value, you\u2019ll probably need outside Funding. Few of us have \nenormous sums of money in our bank accounts waiting to be used, but it\u2019s surprisingly easy to reach out t\no those that do. Funding is the business equivalent of rocket fuel. If your business needs additional capaci"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ae96-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ty and is already pointed in the right direction, judicious use of financing can help you accelerate the oper\nation\u2019s growth. If the business has structural issues, it will explode, and not in a good way. In order to obta\nin access to Funding, it\u2019s often necessary to give up a certain amount of control over the business\u2019s opera\ntions. Businesspeople won\u2019t give you money for nothing\u2014they always ask for something in return. Reme"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3aeaa-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "mber, providing Capital is a form of value for many businesses. In exchange for resources, your lenders o\nr investors are looking for value in return\u2014interest, lease payments, or a share of your company\u2019s profits. \nThey\u2019re also looking for a way to decrease their risk of losing everything if the business goes under. To all\neviate this risk, they ask for control: the ability to influence the operations of the business. The more mone"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3aebe-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "y you ask for, the more control they\u2019ll want. I think it\u2019s useful to imagine a Hierarchy of Funding: a ladder o\nf available options. Every businessperson starts on the bottom and climbs as far up the ladder as necessa\nry. The higher you climb, the more Funding you get, and the more control you give up in exchange. Let\u2019s \nexamine the Hierarchy of Funding, starting at the bottom: Personal Cash is by far the best form of financin"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3aed2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 59, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "g. Investing cash you already own is quick, easy, and requires no approval or paperwork. Most entrepren\neurs begin by financing themselves out of cash as much as possible. Personal Credit is another low-cost"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3aee6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "method of financing. As long as your needs don\u2019t exceed a few thousand dollars, it\u2019s easy to finance expe\nnses via Personal Credit. Approval is generally quick if you have good credit, and payment over time help\ns increase your cash flow. You risk ruining your personal credit rating (a form of Reputation) if you can\u2019t m\nake your payments, but for many entrepreneurs, that\u2019s a risk worth taking. I financed my entire business o"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3aefa-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ut of cash and personal credit. If your needs are modest, using personal credit to finance your start-up cos\nts is a good option as long as you watch your budget. Personal Loans are typically made by friends and fa\nmily. If you need more money than you can cover via Personal Cash and Personal Credit, loans from frien\nds and family are not uncommon. Just be wary: the risk that you won\u2019t be able to pay them back is very re"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3af18-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "al and can have a devastating effect on important personal relationships. For that reason, I\u2019d advise avoidi\nng asking your parents or grandparents to gamble their life savings on your idea\u2014there are better ways. \nUnsecured Loans are typically made by banks and credit unions. You fill out an application, ask for a cert\nain amount of money, and the bank will evaluate your ability to pay the loan back with interest over a certa"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3af22-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "in time period. The loan can be either a lump sum or a line of credit that can be used at any time. The ban\nk doesn\u2019t ask for collateral for smaller amounts (a few thousand dollars), so the interest rate will probably \nbe a bit higher than a credit card or secured loan. Secured Loans require collateral. Mortgages and autom\notive loans are good examples of secured loans: if you don\u2019t make the payments, the lender can legally s"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3af36-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "eize the property promised as collateral. Because the lender can then sell that property to recoup their fun\nds, Secured Loans are much larger than Unsecured Loans: tens or hundreds of thousands of dollars. Bon\nds are debt sold to individual lenders. Instead of asking a bank for a loan directly, the business asks indivi\nduals or other companies to loan them money directly. Bond purchasers give money directly to the busine"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3af4a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ss, which is paid back at an agreed-upon rate for a certain amount of time. When the time expires (i.e., th\ne Bond \u201cmatures\u201d), the company must give back the original loan amount in addition to the payments alre\nady made. The legal and regulatory process that surrounds the Bond market can be extremely complicate\nd, so Bond issues are typically conducted through an investment bank. Receivables Financing is a special"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3af5e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "type of secured lending unique to businesses. Receivables Financing can make millions of dollars in cred\nit available, but at a cost: the collateral for the loan is control over the business\u2019s receivables. Since the ba\nnk controls the receivables, they can ensure their loan is paid before anything else, including employee sa\nlaries and vendor commitments. Large amounts of funding are available, but you\u2019re giving up a great deal"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3af72-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "of control to the lender. Angel Capital is where we shift from Loans to Capital. An \u201cangel\u201d is an individual p\nrivate investor\u2014someone who has excess wealth they\u2019d like to invest in a private business, typically $10,\n000 to $1 million. In exchange, they\u2019ll own 1 to 10 percent of the business. Taking on an angel investor is \na bit like taking on a silent partner\u2014they give you Capital, and in exchange you give them partial legal ow"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3af90-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nership of the business. Some angels offer advice and are available for consulting, but they generally don\u2019\nt have the power to make business decisions. Venture Capital takes over where angels leave off. Venture \nCapitalists (VCs) are extremely wealthy investors (or groups of investors who pool their funds) with very la\nrge sums of Capital available: tens (or hundreds) of millions of dollars in a single investment. Funding via"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3af9a-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Venture Capital happens in \u201crounds\u201d that start small, then grow as more Capital is needed. Later rounds c\nan dilute the ownership percentage of current shareholders, so there\u2019s typically a great deal of negotiation\n involved. VCs also require large amounts of control in exchange for large amounts of Capital, which usua\nlly means seats on the company\u2019s board of directors. A Public Stock Offering involves selling partial owne"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3afae-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "rship of the company to investors on the open market. This is typically done via investment banks: compa\nnies that will provide a business with enormous amounts of Capital in exchange for the shares of that com\npany to sell on the public stock market. The investment banks make money by selling the shares they\u2019ve \npurchased at a premium to individual investors on the open market. An initial public offering (IPO) is simpl"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3afc2-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "y the first Public Stock Offering a company offers on the open market. Any investor who purchases shares\n is legally a partial owner of the company, which includes the right to participate in management decisions\n via electing the board of directors. Whoever owns the most shares in the company controls it, so \u201cgoing p\nublic\u201d creates the risk of a hostile takeover: the mass purchasing of shares in an effort to control the comp"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3afd6-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 60, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "any. Public Stock Offerings are typically used by angel and Venture Capital investors to exchange owners\nhip for money. Investors can collect their returns in one of two ways: reaping dividends that distribute the \nProfits of the company or selling their shares to another investor. Public Stock Offerings enable investors t\no sell their shares in exchange for money, so it\u2019s common for angels and VCs to push successful compani"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b012-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 61, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ectors fired Steve Jobs from the company he cofounded. A word to the wise: before you take on large am\nounts of Capital, be aware of how much Power (discussed later) the business\u2019s board of directors will hav\ne over the operation of the company. Funding can be useful, but be wary of giving up control over your bu\nsiness\u2019s operations\u2014don\u2019t do it lightly or blindly. SHARE THIS CONCEPT: http://book.personalmba.com/"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b026-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b03a-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 61, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "financing in favor of retaining control. Bootstrapping is the art of building and operating a business withou\nt Funding. Don\u2019t assume that the only way to create a successful business is by raising millions of dollars \nof Venture Capital\u2014it\u2019s simply not true. By limiting yourself to the use of Personal Cash, Personal Credit, t\nhe business\u2019s revenue, and a little ingenuity, you can build extremely successful businesses without seeki"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b044-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b062-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 61, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Funding can help make things happen much more quickly than they\u2019d happen otherwise. If you accept Fu\nnding, make sure that you use it to do things that you couldn\u2019t do any other way. Force Multipliers are usef\nul but expensive\u2014 taking on Funding in order to get access to critical capabilities can be smart. Otherwise\n, try to operate from cash and operating revenue as much as possible. For best results, Bootstrap as far a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b06c-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 61, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "s you can go, then move up the Hierarchy of Funding only as needed. Having 100 percent ownership and \ncontrol of a profitable, self-sustaining business is a beautiful thing. SHARE THIS CONCEPT: http://book.p\nersonalmba.com/bootstrapping/ Return on Investment (ROI) Wise are those who learn that the bottom lin\ne doesn\u2019t always have to be the top priority. \u2014WILLIAM A. WARD, APHORIST When you invest in somet"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b080-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b09e-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b0a8-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 61, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "hat pays 2 percent, with no difference in fees? The usefulness of Return on Investment extends far beyon\nd money: you can use it for other Universal Currencies as well. \u201cReturn on Invested Time\u201dis an extremely \nuseful way to analyze the benefits of your effort. If you were forced to work twenty-four hours a day nonst\nop for a year in exchange for $1 million, would you do it? When you look at the return versus the cost to y"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b0bc-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b0d0-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 61, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ercise in predicting the future, which is fundamentally impossible. Every future ROI estimate is a semiedu\ncated guess. You can only know your ROI for certain after the investment is made and the returns collecte\nd. Nothing in this world is a sure bet\u2014always take into account the risk of something going wrong before \nmaking an investment, no matter how high the potential ROI appears to be. SHARE THIS CONCEPT: htt"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b0e4-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 61, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "p://book.personalmba.com/return-oninvestment/ Sunk Cost If at first you don\u2019t succeed, try, try again. The\nn quit. There\u2019s no point in being a damn fool about it. \u2014W. C. FIELDS, COMEDIAN After returning from \nWorld War II, my grandfather started the Kaufman Construction Company, building storefronts, homes, un\nion halls, and apartment buildings in Akron, Ohio. In 1965, after twenty-five years in the business, he kick"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b0f8-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b10c-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 62, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "the project was $300,000, roughly $2.4 million in 2010 dollars. The project proceeded smoothly until the e\nxcavators found huge hidden deposits of blue clay, which could make the foundation extremely unstable. \nTo continue the project, thousands of cubic feet of clay and dirt would have to be excavated to reach bedr\nock, and additional concrete and rebar would be required to fill the massive hole. Completing the building"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b120-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 62, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "would cost far more than originally expected, but it was difficult to determine exactly how much. Instead of\n walking away, Grandpa decided to finish the project\u2014he\u2019d already spent so much money on the land and\n excavation that it felt wrong to \u201cwaste it\u201d without having something to show for the effort and investment. \nHe found a few investors, put up another apartment building and the family home as collateral, and the pr"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b134-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 62, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "oject continued. By the time the building was complete, they\u2019d spent over three times as much money as \noriginally planned: approximately $1 million, roughly $8 million in today\u2019s dollars when adjusted for inflatio\nn. It was more than the building was worth. Grandpa spent the rest of his career handling angry investors \nand lawyers. It\u2019s a sad story, but one worth learning from. Sunk Costs are investments of time, energy, an"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b13e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 62, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "d money that can\u2019t be recovered once they\u2019ve been made. No matter what you do, you can\u2019t get those res\nources back. Continuing to invest in a project to recoup lost resources doesn\u2019t make sense\u2014all that matte\nrs is how much more investment is required versus the reward you expect to obtain. Sunk Cost is easy to \nunderstand conceptually but much harder to put into practice. When you sink years of work into a career y"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b152-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 62, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ou realize you don\u2019t want, or millions of dollars into a project that unexpectedly requires millions more, it\u2019s \ndifficult to walk away. You\u2019ve invested so much that it feels wrong to \u201cgive it up for nothing.\u201d In reality, ther\ne\u2019s nothing you can do about your past investment\u2014it\u2019s gone. All you can do is act based upon the inform\nation you have now. Making mistakes is inevitable: no one is perfect. You will make a few decisions that, i"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b166-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 62, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "n retrospect, you\u2019ll wish you hadn\u2019t\u2014count on it. If you could turn back time, you\u2019d do things differently. Un\nfortunately, you can\u2019t. There will always be other projects, provided you don\u2019t double down on a risky proje\nct to recover your losses. \u201cThrowing good money after bad\u201d is not a winning strategy. Don\u2019t continue to po\nur concrete into a bottomless pit\u2014if it\u2019s not worth the additional investment, walk away. You never have to"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b17a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 62, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "earn back money in the same way you lost it. If the reward isn\u2019t worth the investment required to obtain it \nor the risk, don\u2019t invest. SHARE THIS CONCEPT: http://book.personalmba.com/sunk-cost/ 7 THE HUMA\nN MIND Ninety percent of this game is half mental. \u2014YOGI BERRA, FORMER PROFESSIONAL BASEB\nALL PLAYER AND MALAPROPIST Now that we\u2019ve covered the essentials of how businesses work, we\u2019r\ne going to shift gears into understanding how people work. Businesses are built by people for people. As"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b184-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 62, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "we discussed in Value Creation and Value Delivery, if people didn\u2019t have needs and wants, businesses w\nouldn\u2019t exist. Likewise, if no one was able or willing to fulfill those needs and wants, businesses couldn\u2019t o\nperate. Understanding how we take in information, how we make decisions, and how we decide what to d\no or what not to do is critically important if you want to create and sustain a successful business venture."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b1a2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 62, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Once you have a clear picture of how the human mind works, it\u2019s easy to find better ways to get things do\nne and work more effectively with others. SHARE THIS CONCEPT: http://book.personalmba.com/human-\nmind/ Caveman Syndrome Every man is a quotation from all his ancestors. \u2014RALPH WALDO EMERSO\nN Imagine for a moment what it would be like to have lived 100,000 years ago. Your senses are on full ale"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b1b6-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 62, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "eye. Four feet away, a massive cobra has drawn itself up to strike, displaying its distinctive patterned hoo\nd and sharp fangs. There\u2019s no time to think\u2014 adrenaline surges, your pulse races, and you quickly jump o\nut of the way and run away as fast as you\u2019re able, leaving the food behind. You run until it\u2019s clear that the t\nhreat is gone, and then you spend a few minutes recovering, trembling from the exertion and the stress as"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b1f2-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b206-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b210-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ore food. On the fire, an antelope is roasting\u2014a group of hunters in your tribe literally chased it to death, a\n technique called persistence hunting. In the evening, you\u2019ll sit around the fire the group has built to cook f\nood and keep predators away, and you\u2019ll discuss the day and tell stories until you drift off to sleep. Tomorr\now, you\u2019ll do it all over again. Human biology is optimized for conditions that existed 100,000 years ago, n"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b224-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ot for the world in which we actually live today. Food is everywhere; predators are not. You no longer hav\ne to be in constant motion; instead, you probably spend most of your time occupied by sedentary activities\n, like sitting behind a desk at a computer. As a result, we face many new threats to our brains and bodies, \nlike obesity, heart disease, diabetes, Alzheimer\u2019s disease, and chronically low energy. Your brain and bod"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b238-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "y simply aren\u2019t optimized for the modern world. Part of the challenge of working in the modern world is tha\nt our brains and bodies are tuned for physical and social survival, not sixteen-hour work-days. Business h\nasn\u2019t been around long enough for our biology to adapt to the new demands we\u2019re placing upon ourselves\n. Don\u2019t be too hard on yourself\u2014you simply weren\u2019t built for the type of work you\u2019re currently responsible f"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b24c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "or. No one is\u2014we\u2019re all running, demanding new software on ancient hardware. SHARE THIS CONCEPT\n: http://book.personalmba.com/cavemansyndrome/ The Gas Tank Now no joy but lacks salt, / That is not \ndashed with pain /And weariness and fault \u2014ROBERT FROST, POET Pounding Red Bull and pulling all-\nnighters can only take you so far. If you want to do good work, taking care of yourself isn\u2019t optional. If you"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b260-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "don\u2019t give your body what it needs to run, you\u2019ll run out of gas long before you reach your goals. Your min\nd is first and foremost a physical system. Oftentimes, what we experience as mental fatigue or emotional \ndistress is simply a signal from our body that we\u2019re not getting enough of something we physically need: n\nutrients, exercise, or rest. If you want to get things done, you can\u2019t constantly be running on \u201cempty\u201d\u2014you"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b274-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "have a Gas Tank, just like a car does. When you have a lot of work to do, it\u2019s common to think that taking \ncare of yourself is a secondary concern. It\u2019s not\u2014taking care of yourself should be your primary concern if\n you want to get important things done without burning out. Nutrition, exercise, and rest are the inputs you\nr body converts into productive energy. Poor (or too little) input inevitably reduces the quantity and quality"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b292-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "of your output. Here are a few basic guidelines to help you get the most out of each day: Eat high-quality f\nood. Garbage In, Garbage Out (discussed later)\u2014pay attention to what you put into your body. If you eat \nmeat, eggs, or dairy, avoid sources that contain antibiotics or hormones. Also avoid refined sugar and pro\ncessed foods as much as possible\u2014if your great-grandparents wouldn\u2019t immediately recognize it as food,"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b2a6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "don\u2019t eat it. Eating a small snack or meal every 2.5 hours or so helps keep your blood sugar stable, so yo\nu don\u2019t crash during the day. I\u2019m the kind of guy who sometimes forgets to eat, so I try to keep things simp\nle\u2014a handful of almonds or a piece of fruit works best for me. Use caffeine in moderation\u2014 herbal tea is \na good substitute for soda, and carrying a water bottle makes it much easier to stay hydrated. Exercise re"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b2b0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "gularly. According to Brain Rules by John Medina, even lowintensity physical activity increases energy, im\nproves mental performance, and enhances your ability to focus. Going for a walk or run, jumping rope, or \ndoing a bit of yoga can help clear the cobwebs in your mind and give you more energy for the rest of the d\nay. I often swing around a fourteen-pound sledgehammer to get my blood pumping\u2014it\u2019s a cheap and effe"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b2c4-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ctive weightlifting tool that doesn\u2019t take up much space. (Just don\u2019t hit anything.)1 Get at least seven to ei\nght hours of sleep each night. Sleep helps consolidate the results of Pattern Matching and Mental Simulati\non, as well as reverse the effects of Willpower Depletion (all discussed later)\u2014so don\u2019t skimp on rest. I fin\nd it useful to set an alarm to remind me to go to bed, giving me enough time to wind down before retiring f"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b2d8-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "or the night. Going to bed early helps you get up early, which is very useful if you do creative work\u2014I find \nit\u2019s best to write or do other creative tasks before the day begins, so you don\u2019t get distracted and run out o\nf time. Get enough sun, but not too much. Vitamin D is an important part of many chemical reactions in yo\nur body, and your body can only synthesize it if your skin is exposed to direct, nonfiltered sunlight. (Light t"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b2ec-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "hrough windows doesn\u2019t count.) Just don\u2019t get too much\u2014sunburns and skin cancer aren\u2019t fun. Light help\ns set your circadian rhythm, which affects your sleeping patterns. I regularly use a light therapy device2 to\n ensure that I\u2019m getting enough light, particularly in the winter months. Getting as little as ten minutes of s\nunlight in the morning is a very easy way to improve both your sleep and your mood. Feed your brain the r"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b300-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "aw materials it needs to run. If you\u2019ve ever felt angry, sad, apathetic, or lethargic for no reason, your body \nmay not be getting enough of the raw materials necessary to build the neurotransmitters responsible for m\naking you feel good. In The Mood Cure, Julia Ross explains that your brain needs certain compounds to p\nroduce critical moodaltering neurotransmitters like dopamine and serotonin. Without the materials necess"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b314-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 63, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ary to build these mood-altering chemicals, you\u2019ll feel off, even if everything in your world is going just fine\n. Changes in our modern diet make it necessary to get some of these substances in supplement form. A g\nood multivitamin supplement, fish oil, magnesium, and essential amino acids can go a long way to ensure"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b328-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "your brain has what it needs to function effectively. Just make sure whatever you buy is highly bioavailabl\ne\u2014supplements won\u2019t help you if they pass through your body undigested.3 I constantly Experiment with \nnew ways to improve my energy, productivity, and mood\u2014I recommend you do the same. Guiding Structu\nre can help make these lifestyle changes much easier\u2014changing the structure of my environment has hel"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b332-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ped me make many changes almost effortlessly, including three years on a vegan diet (no animal product\ns). Don\u2019t be afraid to try something new to see if you notice an improvement\u2014just be safe. When in doubt,\n consider how your ancient ancestors lived, and act accordingly. SHARE THIS CONCEPT: http://book.per\nsonalmba.com/gas-tank/ The Onion Brain The views expressed here do not necessarily represent the una"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b350-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nimous view of all parts of my mind. \u2014MALCOLM MCMAHON, BISHOP OF NOTTINGHAM Most of us id\nentify with the voice inside our head that\u2019s constantly commenting about the world around us. That voice i\ns sometimes electric with excitement, but more often it\u2019s uncertain, concerned, or scared. Fortunately, \u201cyo\nu\u201d are not that voice. \u201cYou\u201d are only a small part of your brain. The voice in your head is just a radio annou"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b364-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ncer, commenting on what your brain is doing automatically. It is not you\u2014your consciousness is actually \nwhat your brain uses to solve problems it can\u2019t handle on autopilot. Since human behavior has its roots in \nthe brain, it\u2019s very useful to understand how your brain is actually constructed. Here\u2019s a brief (and massive\nly oversimplified) look at how your brain works. Think of the Brain as an Onion\u2014it has several layers, whic"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b36e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "h sit on top of one another. At the core is a structure called the hindbrain, which is essentially responsible \nfor keeping you alive. The hindbrain is responsible for all of the physiological functions necessary for survi\nval: heart rate, sleeping, waking, reflexes, muscle movements, and biological urges. Located at the base \nof the brain, the hindbrain is sometimes called the \u201clizard brain\u201d because this basic neurological structure"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b382-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "appears in all of our biological precursors, including reptiles and amphibians. The hindbrain is primarily re\nsponsible for generating signals that are passed down through your spinal cord and nerves to every part o\nf your body, resulting in your physical actions. Above your hindbrain is the midbrain, which is responsible f\nor processing sensory data, emotion, memory, and Pattern Matching (discussed later). Our midbrains are"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b396-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "constantly (and automatically) predicting what will happen next, then sending that information to the hindb\nrain, which readies our body for immediate action. The midbrain is the radio announcer, and the hindbrain\n is the radio. Sitting just above the midbrain is a thin, folded layer of tissue\u2014the forebrain. This small shee\nt of neural matter is responsible for the cognitive capabilities that make us distinctly human: self-awarenes"}


created_at: 2024-01-07 10:05:41
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b3be-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "kicks into gear, gathering data and considering options. After some deliberation and analysis, the forebrai\nn decides what to do based on what appears to be best at the time. Once a Decision is made, the midbrai\nn and hindbrain assume normal operation and carry out the decision. Neuroscientists are probably ready t\no shoot me at this point, but this very basic model of the brain is accurate enough to be useful.4 P. J. Eby,"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b3d2-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "my \u201cmind hacking\u201d friend and mentor, uses a great analogy to explain the relationship between the differe\nnt parts of your mind: your brain is a horse, and \u201cyou\u201d are the rider. Your \u201chorse\u201d is intelligent\u2014it moves o\nn its own, can identify challenges, and will balk at things that appear dangerous or scary. \u201cYou,\u201d the rider, \nare there to set a direction and reassure the \u201chorse\u201d that it\u2019s safe to proceed. One of the best things you c"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b3e6-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "an do to get more done is to dissociate yourself from the voice in your head. The radio announcer has the\n attention span of a two-year-old after drinking a triple espresso. Its job is to highlight things in your enviro\nnment you may be interested in paying attention to\u2014things that may fulfill one of your Core Human Drives\n or present some danger. That doesn\u2019t mean the voice is always right, or that you must take everything it"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b3fa-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "says as gospel truth. Meditation is a simple practice that can help you separate \u201cyou\u201d from the voice in yo\nur head. There\u2019s nothing mystical or magical about meditation\u2014 you simply breathe and watch what your \n\u201cmonkey mind\u201d does without associating yourself with it. After a while, the voice becomes quieter, improvi\nng your ability to keep yourself on the course you choose. A few moments of quiet meditation every day c"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b40e-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "an be the difference between feeling scared and overwhelmed and feeling in control of your destiny. If you\n\u2019re interested in learning to meditate, I recommend Mindfulness in Plain English by Bhante Henepola Gun\naratana and Wherever You Go, There You Are by Jon Kabat-Zinn. SHARE THIS CONCEPT: http://book.p\nersonalmba.com/onion-brain/ Perceptual Control The behavior of an organism is the output of control syst"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b422-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 64, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ems, and is performed with the purpose of controlling perceptions at desired reference values. Behavior is\n the control of perception. \u2014WILLIAM T. POWERS, CONTROL SYSTEMS THEORIST AND AUTHOR O\nF MAKING SENSE OF BEHAVIOR: THE MEANING OF CONTROL In the hallowed halls of businesses (a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b436-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nd business schools) around the world, B. F. Skinner is the hidden king. Skinner was one of the major inte\nllectual forces behind the behaviorist movement in psychology\u2014the idea that biological systems always re\nspond a certain way to certain stimuli. Control the stimuli, and you can control the behavior. \u201cCondition\u201d th\ne organism with rewards and punishments, and the organism will learn exactly how to behave. Over the d"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b440-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ecades, behaviorism has fallen out of vogue in psychology\u2014 research has made it clear that there\u2019s far m\nore to behavior than the carrot and the stick. Unfortunately, that hasn\u2019t extended to business practice\u2014in \ncorporations and business school classrooms around the world, the search continues for the magic incent\nive that will make people do exactly what businesses want. In reality, human behavior is much more like a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b454-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "thermostat. A thermostat is a very simple system: all it consists of is a sensor, a set point, and a switch. T\nhe sensor measures the temperature of the surrounding environment. When the temperature is within a gi\nven range, the thermostat does nothing. When the temperature is below the set point, the switch turns the\n heater on. Once the temperature is above the set point, the switch turns the heater off. This relationship i"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b468-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "s called Perceptual Control\u2014the thermostat controls the temperature of the room by comparing the percei\nved temperature against the set point, then taking an action if and only if that perception is \u201cout of control.\u201d\n Once the action brings the perception under control, the system stops acting until the set point is violated \nonce again. Living organisms\u2014including human beings\u2014are essentially very complex Perceptual Control"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b47c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "systems: we act in ways to keep our perceptions of the world within acceptable boundaries. We don\u2019t put \non a coat because cold weather forces us to\u2014we put on a coat because we feel cold and we don\u2019t want t\no feel cold. If the light entering our eyes is too bright, we find shade, pull down the blinds on the windows, \nor put on sunglasses\u2014the action controls the perception, and the action we ultimately take depends on th"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b490-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "e Environment (discussed later) we find ourselves in at the time. In Making Sense of Behavior: The Meani\nng of Control, William T. Powers uses the following example to explain how control systems account for th\ne wide range of behaviors human beings exhibit: imagine a ship in the middle of an ocean during a wild st\norm. The ship is rising and falling randomly, pitching back and forth as it\u2019s buffeted by the waves. A rock o"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b4a4-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "n the deck of the ship is not a control system. The rock doesn\u2019t want anything, so it has nothing to control\n\u2014it just tumbles wherever the forces of physics take it. A human being on the deck of the ship, however, \nwants to stay upright, and will therefore take many different actions to continue to stay standing: changing\n balance, moving, holding on to handrails, etc. If the human stumbles and falls, they\u2019ll take whatever actio"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b4b8-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ns they can to get back on their feet once more. The Environment dictates which actions are possible to b\nring the perception under control. Control is not planning\u2014it\u2019s adjusting to changes in the Environment as \nthey actually happen. The human in the storm doesn\u2019t have the capability to predetermine what actions th\ney\u2019ll take to stay on their feet \u2014as the Environment changes, their actions will change in response, depen"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b4cc-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ding on the resources and options available at the moment. Perceptual Control explains why the same sti\nmulus often produces different responses. A good example of why the stimulus/response model doesn\u2019t p\naint the whole picture is the classic incentive of many employers: paid overtime. If you want your hourly e\nmployees to work more, you should pay more overtime, right? Not necessarily. Workers who are controllin"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b4e0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "g for income (i.e., they don\u2019t have enough and want more) will probably work more overtime, but what abo\nut workers who already feel they\u2019re making enough money or have priorities that are more important than \nwork? A few of those workers will work exactly the same amount of time, and some will actually work less\n\u2014 they\u2019re controlling for a certain amount of income, then spending their time doing other things that are i"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b4f4-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "mportant to them, like being with their family or pursuing a side project. Raising overtime pay will allow the\nm to reach that point more quickly, so they\u2019ll spend less time at work. The overtime incentive produces thr\nee different results, two of which are complete opposites\u2014working more and working less. So much for b\nehaviorism. Perceptual Control represents a fundamental shift in understanding why people do the things"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b4fe-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "they do. Once you understand that people act to control their perceptions, you\u2019ll be better equipped to infl\nuence how they act. SHARE THIS CONCEPT: http://book.personalmba.com/perceptualcontrol/ Referenc\ne Level Action comes about if and only if we find a discrepancy between what we are experiencing and w\nhat we want to experience. \u2014PHILIP J. RUNKEL, PROFESSOR OF PSYCHOLOGY AND EDUCATION, \nUNIVERSITY OF OREGON At the heart of every Perceptual Control system is a Reference Level\u2014a ran"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b51c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ge of perceptions that indicate the system is \u201cunder control.\u201d When a perception is within the system\u2019s Ref\nerence Level, nothing happens. When the perception violates the Reference Level by being too high or to\no low, the system will act to bring the perception back under control. There are three kinds of Reference L\nevels: set points, ranges, and errors. A set point is a minimum or maximum value. The thermostat is an ex"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b530-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 65, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ample of a set point\u2014whenever the temperature falls below a certain value, the heater kicks on. Your bod\ny\u2019s production of melatonin is another set point\u2014 once it reaches a particular threshold, you\u2019ll start falling"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b53a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "asleep. Business financial controls are managed as set points: as long as your revenue is above a certain\n set point and your expenses are below a certain set point, you\u2019re okay. If you suddenly spend three times\n what you normally spend or your revenue falls below your point of Sufficiency, that triggers action\u2014you w\nant to find out why you overspent and how to bring your expenses back under control. A range is a spread"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b54e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "of acceptable values. The difference between a range and a set point is the existence of an upper and lo\nwer limit to the perception being controlled. With a set point, the perception must be above or below a cert\nain level to be under control; with a range, the perception must be between two set points to be under con\ntrol. For example, your body has a system for regulating the level of glucose in your blood, which it uses f"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b562-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "or energy. Too much or too little blood glucose can be life threatening, so your body works to keep the lev\nel within an acceptable range by releasing insulin, which causes extra glucose to move into (or out of) the \ncells in your body. As long as your blood glucose is within the acceptable range, nothing happens. When t\nhe reference range is violated, your body starts working to bring the situation back under control. An error"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b576-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "is a set point defined as zero\u2014any perception that\u2019s not zero is out of control. Think of the pain receptors i\nn your skin. Most of the time, they do nothing, which means everything is under control. If you cut or burn \nyourself, however, the receptors send a signal that something is wrong, and you\u2019ll act to remedy the situat\nion. Customer service complaints are a business example\u2014if you don\u2019t receive any, everything is under c"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b58a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ontrol. If your in-box is filling with complaints, you know something needs to be fixed. If you want to chang\ne a behavior, you must either change the system\u2019s Reference Level or change the Environment in which t\nhe system is operating. Think back to the thermostat\u2014if you want to turn the heater off, you can change t\nhe set point to a lower temperature. If you\u2019re aware that your expenses will be three times what they were"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b59e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "last month because you\u2019re launching a huge marketing campaign, your finances are no longer out of contr\nol. If you\u2019re in the process of getting a tattoo, pain receptors firing is an acceptable situation. The percepti\nons themselves haven\u2019t changed, but you\u2019ll no longer act to bring the perception under control because it \nalready is under control. Changing the Reference Level changes the behavior of the system. Consciously"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b5b2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "defining and redefining Reference Levels can help you change your behavior. If you\u2019re worried that your s\npending is out of control, you can create a budget that will give you information on what your Target Mont\nhly Revenue needs to be in order to stay Sufficient. If you\u2019re worried that your weight is too high or low, a \nvisit to your doctor can help you calibrate your expectations and self-perception against medical data. If y"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b5c6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ou\u2019re consistently working twelve-hour days and you decide that no more than eight is acceptable, your w\nork habits will change. Change the Reference Level, and your behavior will change automatically. SHARE\n THIS CONCEPT: http://book.personalmba.com/reference-level/ Conservation of Energy Whenever an in\ndividual or a business decides that success has been attained, progress stops. \u2014THOMAS J. WATSON,"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b5da-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "FORMER PRESIDENT OF IBM Here\u2019s a universal truth of human nature: people are generally lazy. The \ncritical insight is that being lazy is a feature, not a bug. Think what would happen if one of your ancient an\ncestors ran around all day for no good reason until they collapsed from exhaustion? If a predator or enem\ny appeared, they\u2019d have no reserves left to respond to the threat\u2014a very bad situation. As a result, we\u2019ve"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b5ee-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "evolved to avoid expending energy unless absolutely necessary, which I call Conservation of Energy. Ove\nr the past several decades, researchers have studied marathoners and ultramarathoners (people who reg\nularly run fifty to one hundred miles at a stretch) to learn more about how the body responds to pain. Here\n\u2019s what they\u2019ve found: when you\u2019re so tired that it feels like you\u2019re about to kick the bucket any second, ph"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b602-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ysiologically, you\u2019re not even remotely close to actually dying. The signals your brain is sending to your bo\ndy are a ruse that serves as a warning, prompting you to keep some energy in reserve, just in case energ\ny is needed later. Unless a Reference Level is violated, people generally will Conserve Energy by not acti\nng. Think of two roommates who share different standards of household cleanliness. To one, the presenc"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b616-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "e of dirty dishes in the sink is a problem\u2014in his mind, any dishes at all is \u201cout of control,\u201d which prompts a\nction to fix the situation. To the other roommate, the situation may not be out of control until the sink is ove\nrflowing, at which point he\u2019ll expend some energy washing dishes. Different Reference Levels, different ac\ntions. If you think your weight, health, and physique are just fine, you probably won\u2019t change your diet or s"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b62a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "tart exercising spontaneously. If you\u2019re comfortable with your social circle and confidence, you probably w\non\u2019t do much to improve your social skills or expand your circle of acquaintances. If you think you\u2019re maki\nng enough money, you probably won\u2019t do much to earn more. Conservation of Energy explains why some\n people stay in dead-end jobs for decades, even though they know the position isn\u2019t great. If the work is o"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b670-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 66, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "kay, the bills get paid, and the job never becomes stressful or frustrating enough to violate expectations, p\neople generally won\u2019t go out of their way to get a promotion, find another job, or start a new business. Peo\nple only start to expend effort if their Reference Levels are violated in some way, so if their expectations a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b67a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ren\u2019t violated, they simply don\u2019t act. Sources of information that change your Reference Levels are valuabl\ne in prompting action. One of the things that prompted me to build courses and offer consulting was the k\nnowledge that some business authors and coaches were able to spend all day learning and helping other\ns, and be paid very well for their expertise. That was enough to violate my Reference Levels about work a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b698-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "t the time\u2014if they could get paid for doing what I loved to do, why should I have to spend all day in a day j\nob that was just \u201cokay\u201d? The more I learned about what people did to make this possible, the more I want\ned to do to make it a reality for myself. Before Roger Bannister\u2019s record-breaking performance in 1954, ru\nnning a mile in under four minutes was considered beyond the physical limitations of the human body. Aft"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b6a2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "er Bannister proved it was possible, the psychological barrier was broken: by the end of 1957, sixteen run\nners had accomplished the feat. The only thing that changed was the Reference Level: these athletes kne\nw it was possible and wanted to do it, so they did. Good books, magazines, blogs, documentaries, and ev\nen competitors are valuable if they violate your expectations about what\u2019s possible. When you discover th"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b6b6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "at other people are actually doing something you previously considered unrealistic or impossible, it chang\nes your Reference Levels in a very useful way. All you need to know is that something you want is possibl\ne, and you\u2019ll find a way to get it. SHARE THIS CONCEPT: http://book.personalmba.com/conservation-ofe\nnergy/ Guiding Structure Your environment will eat your goals and plans for breakfast. \u2014STEVE PAVLIN\nA, AUTHOR OF PERSONAL DEVELOPMENT FOR SMART PEOPLE AND BLOGGER AT STEVEPAVLI"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b6ca-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "NA.COM For three years, Kelsey and I experimented with a vegan diet\u2014no animal products whatsoever. \nNo meat, no eggs, no cheese, no milk. Most of our friends and family had two responses: \u201cAre you crazy?\n\u201d and \u201cThat must be very difficult\u2014I could never do that.\u201d It was such a drastic lifestyle change that people\n marveled at our willpower. I\u2019d like to make a confession: it wasn\u2019t difficult at all. There was very little effort"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b6de-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "or willpower involved. Here\u2019s the secret: instead of relying on willpower to resist the urge to cook a steak \nor order a pepperoni pizza, we changed the structure of our Environment to support our choices. We thre\nw out all of the food we didn\u2019t want to eat and replaced it with healthier options that still tasted good. We c\nhanged where we shopped\u2014 instead of going to the supermarket, we went to a small natural food store."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b6f2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "We stopped going to steakhouses and started going to restaurants that specialized in serving vegetarian/\nvegan food. As a result, we didn\u2019t have to use much willpower to act consistently with our choice. When I \ngot hungry, I ate an apple or carrots and hummus\u2014 that\u2019s what was in the refrigerator. Ordering a pizza o\nr buying and cooking a steak took more effort, so I didn\u2019t do it. By changing the structure of our Environme"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b706-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nt, Kelsey and I made it easier to act the way we had decided to act. Guiding Structure means the structur\ne of your Environment is the largest determinant of your behavior. If you want to successfully change a be\nhavior, don\u2019t try to change the behavior directly. Change the structure that influences or supports the beha\nvior, and the behavior will change automatically. If you don\u2019t want to eat ice cream, don\u2019t buy it in the first"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b71a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "place. In Homer\u2019s Odyssey, Odysseus and his crew prepare to sail past the island of the Sirens\u2014bird wo\nmen who sang so beautifully that unwitting sailors would lose all reason and shipwreck themselves. Instea\nd of relying on strength of will to resist the temptation of the Sirens, Odysseus changed the structure of th\ne Environment, plugging his men\u2019s ears with beeswax and tying himself to the ship\u2019s mast. Temptation thu"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b72e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "s avoided, the ship made safe passage. Change the structure of your Environment, and your behavior will\n change automatically. Add a bit of Friction (discussed later) or eliminate certain options completely, and y\nou\u2019ll find it much easier to focus on what you\u2019re trying to accomplish. A great example of Guiding Structure\n is the \u201cSterile Cockpit Rule\u201d that the Federal Aviation Administration (FAA) instituted in 1981. Most airline"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b742-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "accidents happen below ten thousand feet, where distractions can be deadly. Above ten thousand feet, pil\nots can talk about anything they want, but below ten thousand feet, the only discussion permitted is about \ninformation directly related to the flight in progress. By eliminating distractions, the Sterile Cockpit Rule re\nduces errors and accidents. Change the structure of your Environment, and you\u2019ll be amazed at how drast"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b756-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ically your behavior will change in response. SHARE THIS CONCEPT: http://book.personalmba.com/guidi\nng-structure/ Reorganization Not all those who wander are lost. \u2014J. R. R. TOLKIEN, AUTHOR OF THE L\nORD OF THE RINGS Whenever a perception violates the system\u2019s Reference Level, action will occur to b\nring the perception back under control. Sometimes that response is well defined\u2014as we discussed earlier"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b76a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": ", your body knows exactly what it needs to do to regulate blood glucose. Often, however, you don\u2019t know \nexactly what is wrong\u2014or how to fix it. Think of a perception as abstract as \u201cjob satisfaction\u201d\u2014there\u2019s a se\nt point in your mind that stands for \u201chow happy I should be at work,\u201d and your perception of job satisfactio\nn is an average of your actual experiences at work. Pleasant experiences move the average higher, and u"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b774-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 67, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "npleasant experiences move the average lower. If your perception of \u201cjob satisfaction\u201d is lower than you th\nink it should be (your Reference Level), your brain will kick into action\u2014\u201cI\u2019m not as happy as I should be ."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b788-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 68, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": ". . Something needs to change.\u201d Here\u2019s the problem: you may not know what that \u201csomething\u201dis. Would yo\nu be happier if you changed assignments, worked for a new boss, left the company, or started working for\n yourself? Who knows? That\u2019s where Reorganization comes in. Reorganization is random action that occu\nrs when a Reference Level is violated but you don\u2019t know what to do to bring the perception back under c"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b7a6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 68, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ontrol. The \u201cquarter-life\u201d or midlife crisis many people experience is a perfect example of Reorganization. \nYou don\u2019t quite know what to do to eliminate the angst you\u2019re feeling, so you start doing things that aren\u2019t \nnormal for you, like quitting your job to backpack across Europe or getting a tattoo and buying a motorcycl\ne. Reorganization feels like you\u2019re lost, depressed, or crazy\u2014that\u2019s completely normal. Your brain starts s"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b7ec-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 68, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "l, and Reorganization is required to gather more data about how to fix it. Once you learn how to bring the \nperception back under control, Reorganization stops naturally. When you\u2019re feeling lost, take heart\u2014it\u2019s ju\nst your brain gathering the information it needs to make good decisions. Embracing the impulse to try som\nething new will help you exit Reorganization more quickly. SHARE THIS CONCEPT: http://book.personal"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b800-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 68, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "mba.com/reorganization/ Conflict The significant problems we face cannot be solved at the same level of t\nhinking we were at when we created them. \u2014ALBERT EINSTEIN, RENOWNED PHYSICIST Let\u2019s take a \nmoment to examine everyone\u2019s favorite character flaw: procrastination. Everyone procrastinates to a certa\nin extent: with too many things to do, putting off tasks until they feel urgent is a natural response. How can"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b814-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b828-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 68, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "you feels bad that you\u2019re not working, which means you\u2019re not really resting. Entire days can pass where \nyou neither really work nor really rest, but you feel exhausted from the effort of getting nothing done. What\n gives? Conflicts occur when two control systems try to change the same perception. When you\u2019re procra\nstinating, one of your brain\u2019s subsystems is trying to control \u201cgetting things done,\u201d while another is trying t"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b83c-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b850-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b864-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b878-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 68, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "m. If $1 million is allocated to one VP, that means all of the other VPs can\u2019t use it, so they protest\u2014corpor\nate politics at its best. One of the things that make interpersonal Conflict challenging is that we can never t\nruly control the actions of another human being. We can influence, persuade, inspire, or negotiate, but we\n can never directly act upon another person\u2019s perceptions or directly change their Reference Levels. Confl"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b88c-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b896-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ach party in the Conflict has a different Reference Level, which is primarily influenced by the situation or E\nnvironment.The only way to resolve the conflict is to change each party\u2019s Reference Level, which is best d\none by changing the structure of the situation. In the case of procrastination, Conflict can be ended by sch\neduling firm times for work and rest, ensuring enough of each. In The Now Habit, Neil Fiore recommends"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b8aa-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "creating an \u201cunschedule\u201d that prioritizes rest over work. When your brain is sure that you\u2019ll be receiving all\n of the relaxation and enjoyment you need, and that you only have a certain amount of time to get things d\none, it\u2019s easier to focus on doing productive work. In the case of the competing heater and air conditioner,\n the situation can only exist as long as you maintain the conflicting temperatures on the thermostats. Chan"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b8be-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ge the Reference Levels, and you resolve the Conflict. In the case of squabbling children (or vice presiden\nts), you can change the situation by ensuring that each combatant gets roughly the same toy, gets no toy \nat all, or changes their measure of success from \u201cgetting mine\u201d to \u201cworking together.\u201d Change the situation\n that creates the Reference Levels each party is using to measure success, and you\u2019ll eliminate the Confli"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b8d2-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ct. SHARE THIS CONCEPT: http://book.personalmba.com/conflict/ Pattern Matching Your memory is a m\nonster; you forget\u2014it doesn\u2019t. It simply files things away. It keeps things for you, or hides things from you\n\u2014 and summons them to your recall with a will of its own. You think you have a memory; but it has you! \n\u2014JOHN IRVING, NOVELIST AND ACADEMY AWARD-WINNING SCREENWRITER Long before you kn"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b8dc-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ew what gravity was, you knew that a ball would move toward the ground if you released it. The first few ti\nmes you let go of a ball, it would always fall to the ground. It didn\u2019t take many such experiences for you to \nlearn that any object you released would fall. Gravity is just a name for something your brain learned by it\nself. One of the most interesting things about the brain is its ability to automatically learn and recognize pa"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b8f0-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "tterns. Think of Pavlov\u2019s famous dogs: ring a bell, and they\u2019ll start to salivate. Pavlov taught them a patter\nn: every time the bell rings, food is on the way. It didn\u2019t take long for the dogs to learn the pattern, so they\u2019\nd respond even before the food appeared. Our brains are natural Pattern Matching machines. The brain is\n constantly busy trying to find patterns in what we perceive, then associating new patterns with other patte"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b904-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "rns that are stored in memory. This Pattern Matching process happens automatically, without conscious e\nffort. Simply by paying attention to the world around you, your brain is collecting new patterns and adding \nthem to memory. Humans learn patterns primarily via Experimentation. If a small child wants to be held by\n its mother, it doesn\u2019t take long to try several different approaches and learn which response produces the"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b918-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "desired result, typically \u201cIf I cry, Mom is going to pick me up and hold me.\u201d From then on, the child will rel\ny on the pattern whenever it desires the result. You can think of your memory as the database of patterns \nyou\u2019ve learned via past experience. Patterns get stored in our long-term memory, waiting to be used to de\ntermine responses to new or uncommon situations. Recall is optimized for speed, not accuracy\u2014the brain"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b92c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "stores information contextually, which helps you recall related patterns quickly when you need them. That\n\u2019s why the best way to find a set of lost keys is to mentally walk through all of the places you\u2019ve been rece\nntly\u2014the context makes it easier to recall the information. The more accurate patterns you\u2019ve learned, the\n more options you have when solving new problems. Pattern Matching is one of the primary reasons expe"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b940-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "rienced people tend to make better decisions than inexperienced people \u2014they\u2019ve learned more accurate\n patterns via their experience. Having a larger mental database to draw from is what gives experts their ex\npertise. Pattern Matching is one of the foundational capabilities of our mind and how it works. The more a\nccurate patterns you have stored in your memory, the more quickly and accurately you can respond to wh"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b94a-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "atever life throws at you. SHARE THIS CONCEPT: http://book.personalmba.com/pattern-matching/ Menta\nl Simulation I saw the angel in the marble and carved until I set him free. \u2014MICHELANGELO, SCULPTO\nR AND ARTIST Quick: imagine jumping into the middle of an active volcano. Is it a good idea? Answering\n this question took you only a few fractions of a second, even though you\u2019ve never personally jumped into"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b968-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "a volcano or seen anyone who has. What you\u2019ve done is quite extraordinary: how is it possible to immedia\ntely know the answer to something you\u2019ve never considered before? Mental Simulation is our mind\u2019s abilit\ny to imagine taking a specific action, then simulating the probable result before acting. Our minds are con\nstantly trying to predict what will happen in the future, based on what\u2019s happening around us and what acti"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b97c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 69, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ons we\u2019re considering. Anticipating the results of our actions is a significant advantage: it dramatically enh\nances our ability to solve novel problems. Mental Simulation relies on our memory\u2014the database of Patte\nrns we\u2019ve learned via perception and experience. When you imagined jumping into a volcano, your brain c\nouldn\u2019t find any personal experiences, but it did find relevant Associations: lava is hot, hot things burn, bur"}


created_at: 2024-01-07 10:05:41
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b9a4-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ut risk. Given any goal or scenario, Mental Simulation is what your brain uses to connect point A to point \nB, where point A is where you are now and point B is what you\u2019re imagining. The only limitation on what y\nou can simulate is your imagination. For example, how would you go about visiting Antarctica? It\u2019s a rand\nom question, but by holding the End Result in mind for a few seconds, your brain automatically starts con"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b9b8-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "necting the dots, based on the Patterns you\u2019ve learned. \u201cI could call a travel agent . . . Cruises go to Antar\nctica all the time . . . I\u2019d have to fly to Argentina . . . I\u2019d have to buy a really warm coat,\u201d etc. All of this think\ning just happens, without much effort on your part\u2014it\u2019s what your brain is designed to do. Mental Simulati\non only works if you supply a \u201cpoint B,\u201d even if the action or goal is completely arbitrary\u2014you can simulate"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b9cc-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "the path to even the most unrealistic and absurd destination you can imagine. Think of using a service lik\ne Google Maps or a vehicle GPS system\u2014the system can give you accurate directions, but it won\u2019t work \nunless you enter a destination. That destination can be your best friend\u2019s house or someplace random, lik\ne Albuquerque, New Mexico. Either way, without supplying a Goal (discussed later), the system can\u2019t oper"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b9e0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ate. The same rule applies to Mental Simulation\u2014no destination, no simulation. Mental Simulation is parti\ncularly powerful if you learn how to harness it consciously, which we\u2019ll explore in detail in Counterfactual S\nimulation. SHARE THIS CONCEPT: http://book.personalmba.com/mentalsimulation/ Interpretation and R\neinterpretation We don\u2019t see things as they are. We see things as we are. \u2014ANA\u00cfS NIN, AUTHOR AND"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b9f4-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "DIARIST Have you ever received an e-mail from someone that made you very angry, only to find out later\n that you misunderstood the tone or intent of the message? Your mind reached a conclusion that wasn\u2019t tr\nue based on what you thought you perceived, only to discover there was a different way of interpreting the\n message that also made sense. Our minds are always simulating different courses of action, but sometim"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3b9fe-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "es there\u2019s not enough information to ensure that a Pattern is completely accurate. Since you\u2019re not omnis\ncient, your mind never has complete data, so it automatically fills in missing pieces by interpreting what yo\nu sense via the Patterns you have stored in memory. In the absence of any other information to the contra\nry, you\u2019ll \u201cjump to conclusions\u201d by relying on the interpretation your mind creates. This capacity to fill in the"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ba1c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "blanks even happens on the physiological level. In our field of vision we have two complete blind spots\u2014t\nhe points where our optic nerves connect to our eyes. We literally cannot see in those spots, but our brain\ns automatically take in all of the surrounding information and seamlessly fill in the blanks. As a result, we \nappear to have a solid field of vision, even though it\u2019s an illusion created by our brain\u2019s ability to interpret i"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ba30-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nformation. The human brain constantly relies on prior Patterns and information to make Interpretations in\n the absence of information. Think of the spam folder in your e-mail account\u2014it uses a collection of previo\nus spam messages (called \u201cpriors\u201d) to estimate the probability that any new incoming message is also spa\nm, using a process called Bayesian inference. The messages don\u2019t self-identify as spam, but the compute"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ba44-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "r\u2019s Bayesian spam filter can spot them anyway. Your brain does roughly the same thing every time you de\ncide you like someone right after meeting them\u2014your brain is relying on Patterns you\u2019ve learned via past \nexperiences with other people to make a snap judgment. These snap Interpretations can also be altered\n\u2014a process called Reinterpretation . Think of meeting an attractive person who consistently becomes qui"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ba58-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "et and aloof whenever you\u2019re around. At first glance, their behavior may signal that they\u2019re shy or don\u2019t lik\ne you very much. If one of your friends tells you that they\u2019re romantically interested in you, however, your I\nnterpretation of that person\u2019s past behavior can change in an instant. Reinterpretation is possible because\n your memory is fundamentally impermanent. Our memories aren\u2019t like computer disks\u2014every time we re"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ba6c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "call a memory, it doesn\u2019t simply resave to the same location in the same state. Every time we recall somet\nhing, the memory is saved in a different location, with a twist: the new memory will include any alterations \nwe\u2019ve made to it. It\u2019s possible to change your beliefs and Mental Simulations consciously by recalling and \nactively Reinterpreting past events. Mental Simulation and Interpretation rely on Patterns stored in memor"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ba80-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "y, so if you want to change the results of your brain\u2019s simulations, the best way to go about doing that is to\n alter the mental database of information those simulations are based on. Reinterpretation is how you cha\nnge the database. In Re-Create Your Life, Morty Lefkoe teaches a process that can be used to Reinterpre\nt past events in a simple and useful way: 1. Identify the undesirable pattern. 2. Name the underlying belief"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ba94-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": ". 3. Identify the source of the belief in memory, including as much sensory detail as possible. 4. Describe \npossible alternate interpretations of the memory. 5. Realize that your original belief is an interpretation, no\nt reality. 6. Consciously choose to reject the original belief as \u201cfalse.\u201d 7. Consciously choose to accept you\nr reinterpretation as \u201ctrue.\u201d Here\u2019s an example of how I personally used Lefkoe\u2019s process: one possible wa"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bab2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 70, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "y of Interpreting my brand management career at P&G is that I was a miserable failure\u2014I was on the man\nagement fast track, and I couldn\u2019t \u201ccut it,\u201d so I \u201cwashed out.\u201d For a while, I believed that was true, but that \nbelief didn\u2019t serve me very well. When I tried to explore alternate paths, my mind naturally simulated that"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3babc-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "my \u201cfailure\u201d would extend to my new projects as well. As long as my mind relied on this Interpretation to si\nmulate the future, I was stuck in a self-defeating cycle. There\u2019s another way of Interpreting my previous ca\nreer at P&G: my experience taught me a lot about how large corporations work, and I learned more about \nwhat I\u2019m good at, what I don\u2019t particularly enjoy doing, and how I want to invest my time. Working at P&G"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bad0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "helped me discover a path that didn\u2019t work for me, so I stopped following that path and tried other things t\nhat better fit my strengths and desires until I found one I loved\u2014a major victory and a huge life improvem\nent. Which Interpretation is \u201ctrue\u201d? Both are valid Interpretations. My mind wasn\u2019t malfunctioning when it c\nreated the first Interpretation, but that Interpretation didn\u2019t serve me very well. Reinterpreting the situation"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bae4-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "and accepting the second version as \u201ctrue\u201d was much more useful\u2014without it, you probably wouldn\u2019t be r\neading this book. Reinterpret your past, and you\u2019ll enhance your ability to make great things happen in the\n present. SHARE THIS CONCEPT: http://book.personalmba.com/interpretation/ Motivation BUT I DON\u2019T \nWANNA!!! \u2014TWO-YEAR-OLD CHILDREN EVERYWHERE Motivation is something that you probably thi"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3baf8-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nk about all the time, using phrases like \u201cI\u2019m feeling really motivated to get this done\u201d or \u201cI\u2019m not feeling ve\nry motivated to do this right now.\u201d Since so many of us rely on the term to explain our daily experience, it\u2019s\n worthwhile to understand what we\u2019re actually talking about. Motivation is an emotional state that links the \nparts of our brain that feel with the parts that are responsible for action. Using the Onion Brain as a basic"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bb0c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "model, Motivation is the link between the midbrain (which perceives the world) and the hindbrain (which s\nends the signals to our body to take action). In most cases, Motivation is automatic\u2014our mind perceives a\n difference between the way things are and the way we want them to be, and the body automatically acts t\no eliminate the difference. You can break down the experience of Motivation into two basic desires: movin"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bb20-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "g toward things that are desirable and moving away from things that aren\u2019t. Things that fulfill our Core Hu\nman Drives appear desirable, so we experience an impulse to move toward them. Things that appear dan\ngerous, scary, or threatening are undesirable, so we naturally experience an impulse to move away from t\nhem. In general, \u201cmoving away\u201d takes priority over \u201cmoving toward.\u201d The reason comes back to Caveman"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bb34-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Syndrome\u2014running away from a lion automatically takes priority over cooking lunch. Let\u2019s say you have a\nn exciting opportunity to start a new business. A feeling of excitement may cause you to move toward that\n opportunity. At the same time, if the opportunity requires you to leave a high-paying job, which feels risky,\n you may be compelled to move away from the very same opportunity, resulting in Conflict. As long as the"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bb48-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "risk outweighs the excitement, you\u2019ll hesitate, even if there\u2019s very little chance you\u2019ll ever be in danger if y\nou take the leap. This safety mechanism in our minds developed for very good reasons, but today, most o\nf the decisions we make don\u2019t have life-and-death consequences. Motivation is an emotion\u2014NOT a logica\nl, rational activity. Just because your forebrain thinks you should be motivated to do something does not"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bb5c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "mean you\u2019ll automatically become motivated to do that thing. (If only it were that easy, right?) Very often, \nMental Simulations, Patterns, Conflicts, and Interpretations hidden in the midbrain can get in the way of m\naking progress toward what we want to accomplish. As long as there are \u201cmove away from\u201d signals being \nsent, you\u2019ll have a hard time feeling motivated to move toward what you want. In the same vein, you can\u2019t"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bb70-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "\u201cmotivate\u201d other people by yelling at them to work faster\u2014all the drill-sergeant approach accomplishes is \nmaking them want to move away from you. They may comply with you temporarily if they perceive some t\nhreat to themselves if they don\u2019t, but you can bet that they\u2019ll move away from working with you at the first \navailable opportunity. Eliminate the inner conflicts that compel you to move away from potential threats, a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bb84-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nd you\u2019ll find yourself experiencing a feeling of Motivation to move toward what you really want. SHARE T\nHIS CONCEPT: http://book.personalmba.com/motivation/ Inhibition Inhibition is the ability to stop: to delay\n our response until we are adequately prepared to make it. \u2014MICHAEL GELB, AUTHOR OF BODY LEA\nRNING: AN INTRODUCTION TO THE ALEXANDER TECHNIQUE AND HOW TO THINK LIKE LEONAR\nDO DA VINCI Believe it or not, most of your daily actions require very little conscious thought. Most of the"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bb8e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "time, our bodies and minds are on autopilot\u2014our minds sense the world around us, compare our Environ\nment and actions against internal Reference Levels, and act accordingly. Think about driving a car: with p\nractice, your body does everything necessary to keep the car on the road, without requiring much conscio\nus thought. Every once in a while, however, it pays to ignore the autopilot and do something different. If y"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bbac-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ou stumble across a bear in the woods, the last thing you want to do is run, even though that\u2019s what your i\nnstincts may be telling you to do. If you run, the bear is likely to decide you look like lunch and chase you \ndown. Instead of running, it\u2019s actually more effective to stand your ground and make yourself appear as bi\ng and loud and threatening as you can. Appearing to be a threat requires you to consciously inhibit your n"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bbc0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 71, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "atural response, but it\u2019ll cause the bear to see you as a threat and decide to leave you alone. Inhibition is t\nhe ability to temporarily override our natural inclinations. If you\u2019ve ever put up with one of your siblings (or"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bbca-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "colleagues) acting immature, obnoxious, or annoying, Inhibition prevented you from doing something you \nwould have regretted later. Willpower is the fuel of inhibition. As we discussed in the section on the Onion \nBrain, the forebrain\u2019s job is ambiguity resolution, decision making, and Inhibition. Whenever we inhibit our \nnatural responses to our Environment, Willpower is at work. Our midbrain and hindbrain are the autopilot,"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bbde-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "and the forebrain is the override. In that sense, \u201cfree will\u201d is a bit misleading\u2014\u201cfree won\u2019t\u201d is a more accur\nate description. Inhibiting certain decisions or responses can be beneficial, but our ability to inhibit has limi\ntations, which we\u2019ll discuss next. SHARE THIS CONCEPT: http://book.personalmba.com/inhibition/ Willpo\nwer Depletion If you don\u2019t want to slip, don\u2019t go where it\u2019s slippery. \u2014ALCOHOLICS ANONYMOUS MAXI"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bbf2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "M In the 1960s, Dr. Walter Mischel, a researcher at Columbia University, systematically tortured small chil\ndren. Here\u2019s how he did it: Dr. Mischel placed the child in a small room with a table and a chair. In the mid\ndle of the table, Dr. Mischel would place a big, fluffy marshmallow, then tell the child, \u201cIf you wait until I co\nme back, you can have two.\u201d Then he\u2019d leave. Here\u2019s what happened: some kids would gobble up the ma"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bc06-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "rshmallow seconds after the researcher left. Others made heroic efforts to distract themselves from tempt\nation, forcing themselves to pay attention to something other than the marshmallow in an agonizing attem\npt to hold out long enough to get the bigger reward. Dr. Mischel found a correlation between Willpower an\nd success: kids with a greater ability to \u201cdefer gratification\u201d were more successful in school, as well as late"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bc1a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "r on in life. Overriding our instincts can often make it possible to collect larger rewards later\u2014spending is \neasy, but saving is not, even if the latter is more beneficial over time. Willpower can be thought of as instin\nctual override\u2014it\u2019s a way to interrupt our automatic processing in order to do something else. Whenever \nwe experience a situation in which it\u2019s useful to inhibit our natural inclinations, Willpower is required to kee"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bc24-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "p us from responding. As such, Willpower is a useful tool, but it has certain inherent limitations. Our reserv\nes of Willpower are very limited and become Depleted with use. Dr. Roy Baumeister, a researcher at Flori\nda State University, found that our ability to successfully use Willpower for self-control tasks is dependent \non a physiological fuel: blood glucose. Acts of Willpower Deplete relatively large amounts of glucose, and"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bc38-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "when those stores run low, we have a hard time using Willpower to inhibit behavior. That\u2019s why it\u2019s difficult\n to resist dishing up a bowl of ice cream at 8:30 p.m. when you\u2019re on a diet\u2014by then, your stores of Willpo\nwer are long gone. The best way to use your limited reserves of Willpower is to use Guiding Structure to c\nhange the structure of your Environment instead of your behavior. For example, if you decide you want to"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bc4c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "quit eating ice cream, it doesn\u2019t make sense to keep a tub in your freezer, then rely on your Willpower to r\nesist the temptation to eat it. That situation is a recipe for disappointment, and when your Willpower inevit\nably fails, it\u2019s easy to misinterpret the lapse as a fundamental character flaw, an example of the Attribution\n Error (discussed later). Instead, it\u2019s much more effective to use a little Willpower to remove the ice cream"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bc60-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "from your freezer entirely, by either giving it to someone else or throwing it away. By removing the ice cre\nam from your Environment, no Willpower is required\u2014you\u2019d actually have to go somewhere to get it, whic\nh takes more effort. The path of least resistance changes accordingly, so if you\u2019re hungry, you\u2019ll eat somet\nhing else\u2014an apple, perhaps. The Internet is a massive temptation to me\u2014I love learning new things, an"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bc74-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "d the Web contains enough interesting information to keep me endlessly occupied. It\u2019s easier for me to sp\nend time reading rather than writing, but I write on a computer, which is the equivalent of keeping ice crea\nm in my freezer\u2014it\u2019s always there, tempting me away from writing. Instead of constantly relying on my Wil\nlpower to get this book done, I used a small amount of Willpower to alter my Environment by installing an"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bc88-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "application called Freedom5 on my Mac. The program temporarily disables Internet connectivity on my la\nptop, making it impossible for me to connect to the Internet for a few hours. (Windows users can accompli\nsh the same result using a program called LeechBlock.6 ) Temptation thus obliterated, I write. It\u2019s safe to \nsay that, without Freedom, you wouldn\u2019t be reading this right now. Save your Willpower: focus on using it t"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bc9c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "o change your Environment, and you\u2019ll have more available to use whenever Inhibition is necessary. SHA\nRE THIS CONCEPT: http://book.personalmba.com/willpowerdepletion/ Loss Aversion Our doubts are trait\nors, and make us lose the good we oft might win, by fearing to attempt. \u2014WILLIAM SHAKESPEARE, ME\nASURE FOR MEASURE Recently, my wife, Kelsey, decided to withdraw some funds from an investment \naccount. When the brokerage deposited the money into her bank account, they deposited an additional $"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bca6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "10,000 by mistake. Rationally, it shouldn\u2019t have been a big deal\u2014it was a simple mistake that was easily c\norrected. Emotionally, however, Kelsey felt like she was \u201closing\u201d the extra money, even though it wasn\u2019t re\nally hers at all. Loss Aversion is the idea that people hate to lose things more than they like to gain them. \nThere are very few relationships that psychology is able to quantify, but this is one of them: people respon"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bcba-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 72, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "d twice as strongly to potential loss as they do to the opportunity of an equivalent gain. If you look at your i\nnvestment portfolio and notice that it\u2019s increased by 100 percent, you\u2019ll feel pretty good. If you notice that"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bcce-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "your portfolio went down 100 percent, you\u2019ll feel horrible. Loss Aversion explains why threats typically tak\ne precedence over opportunities when it comes to Motivation. The threat of loss used to require immediat\ne attention, because losses were extremely costly\u2014even life threatening. Dying or losing a loved one to a \npredator, sickness, exposure, or starvation is universally a horrible experience, so we\u2019re built to do everyt"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bce2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "hing in our power to prevent that from happening. The potential losses we typically face now are rarely as \nserious, but our minds still give them automatic priority. Loss Aversion also explains why uncertainty appe\nars risky. Depending on the study you look at, anywhere between 80 and 90 percent of adults think it woul\nd be great to own their own business and work for themselves. If that\u2019s true, why don\u2019t more people start b"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bcf6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "usinesses? Loss Aversion keeps them from acting: the threat of losing a steady (and somewhat predictabl\ne) job commands more Attention than the opportunity to create a new selfsustaining business. Starting a \nbusiness involves the specter of potential loss, which prevents people from getting started in the first plac\ne. Loss Aversion is particularly pronounced in recessions and depressions. Losing a job, a home, or a sig"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bd0a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nificant percentage of your retirement fund isn\u2019t life threatening, but it feels horrible all the same. As a resu\nlt, people tend to become more conservative, avoiding risks that could make things worse. Unfortunately, \nsome of those risks\u2014like starting a new business\u2014 may actually present a major opportunity to make thin\ngs better. The best way to overcome Loss Aversion is to Reinterpret the risk of loss as \u201cno big deal.\u201d Casi"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bd1e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nos are in the business of overcoming Loss Aversion every single day\u2014in a sense, the ostentatious buildi\nngs on the Las Vegas Strip are enormous monuments to human stupidity. If Loss Aversion is such a big d\neal, how do casinos encourage people to play games in which they\u2019re mathematically certain to lose mon\ney? Casinos win by abstracting the loss. Instead of having players gamble with currency, which is perceiv"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bd32-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ed as valuable, the casino converts currency into chips or debit cards, which don\u2019t feel as valuable. As the\n player loses this \u201cfake\u201d money over time, the casino will provide \u201crewards\u201d like free drinks, T-shirts, room \nupgrades, or other benefits to alleviate any remaining sense of loss. As a result, losing becomes \u201cno big d\neal,\u201d so players continue to play\u2014and continue to lose money night after night. Loss Aversion is why Risk"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bd46-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Reversal is so important if you\u2019re presenting an offer to a potential customer. People hate to lose, which m\nakes them feel stupid and taken advantage of. As a result, they\u2019ll go to great lengths to ensure that they d\non\u2019t lose, and the best way to ensure that they don\u2019t make a stupid decision is to not buy your offer in the f\nirst place. If you\u2019re in the business of making sales, that\u2019s a big problem. Eliminate this perception of risk b"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bd50-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "y offering a money-back guarantee or similar Risk Reversal offer, and people will feel the decision is less r\nisky, resulting in more sales. SHARE THIS CONCEPT: http://book.personalmba.com/loss-aversion/ Threa\nt Lockdown How little can be done under the spirit of fear. \u2014FLORENCE NIGHTINGALE, PIONEER OF \nPROFESSIONAL NURSING You\u2019re. fast asleep when something goes bump in the night. Almost immedia"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bd64-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "tely, you\u2019re alert\u2014your heart rate increases, your pupils dilate to take in more light and detail, and stress h\normones like adrenaline and cortisol flood your bloodstream. Your mind automatically identifies the likely s\nource of the noise, escape routes, and potential defensive weapons. In the blink of an eye, you\u2019re ready to\n defend yourself against the threat, whatever it might be. When your mind perceives a potential threat\u2014re"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bd78-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "al or imaginary\u2014your body immediately prepares to respond. This automatic physiological response is de\nsigned to help you do one of three things to eliminate the threat: fight, flee, or freeze. As long as you\u2019re in \n\u201cprotection mode,\u201d it\u2019s difficult to do anything other than fixate on the threat. Until you search the house, th\nere\u2019s no way you\u2019ll be able to go back to sleep\u2014your body will only come out of protective mode after you\u2019"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bd8c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "re sure there\u2019s no threat to face. The subconscious choice to fight, flee, or freeze is largely dependent on \nyour brain\u2019s automatic Mental Simulation of the situation. If your brain predicts you can win if you fight, yo\nu\u2019ll fight. If your brain predicts you can \u201cwin\u201d by getting away, you\u2019ll flee. If your brain predicts you can\u2019t get\n away, you\u2019ll freeze in the hope that the threat will pass you by. Freezing makes your brain go into Threat"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bda0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Lockdown\u2014protection mode\u2014which makes it difficult to do anything other than fixate on the threat. Threa\nt Lockdown is a constructive response designed to help you defend yourself, but like many ancient instinct\ns, it often malfunctions in our modern environment. The threats you face are far less acute today, but they\n are often chronic. In the olden days, when the threat was a predator or an angry tribal chief, the lockdown"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bdb4-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "response was constructive, since it focused our energy on staying alive and/or part of the tribe. Even tho\nugh the thoughts that run through our heads on a daily basis have little in common with those of our ancie\nnt ancestors, the hardware those thoughts are running on\u2014our brains \u2014is still largely the same and is co\nnstantly on the lookout for very old threats in a very new environment. As a result, we eat too much and e"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bdc8-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 73, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "xercise too little, and the instinctive behaviors of fighting like hell, freezing, or running away aren\u2019t very co\nnstructive when dealing with an angry boss or an overdue mortgage payment. The recent turmoil in the st\nock market is an excellent example of Threat Lockdown in action. The stock market crash in late 2008 sp"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bdd2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "arked a flurry of panic and hand-wringing, even among people who were in no danger of losing their home\ns or jobs. The mere possibility of bad things happening grinds businesses to a halt at the very time increa\nsed productivity is needed to keep the firm in good shape. Instead of focusing on doing good work, emplo\nyees spend most of their time and energy worrying about what the future holds and gossiping about who\u2019s"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bde6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "next on the chopping block, decreasing the overall amount of value created and increasing the likelihood \nthat the firm\u2019s future will get worse. Threat Lockdown can easily become a vicious cycle. If you\u2019re ever in t\nhe unfortunate situation of having to lay off workers, it\u2019s best to do it quickly, cleanly, and all at once. It\u2019s b\nest to make cuts swiftly, then reassure remaining employees that no more cuts will be made. Rumors of la"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3be04-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "yoffs or workers constantly wondering \u201cif I\u2019ll be next\u201d is a recipe for Threat Lockdown. If you\u2019re experiencin\ng Threat Lockdown, don\u2019t try to repress the threat signal. Many studies have shown that active repression \ndoesn\u2019t make a perception go away\u2014instead, it makes the signals progressively stronger. Think of what a\n small child does when they want to get your attention, but you ignore them\u2014they\u2019ll continuously increase"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3be18-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "the commotion they make until they\u2019re sure you\u2019ve noticed them. Your brain does the same thing\u2014 repres\nsion only makes the threat signals stronger. Consciously sending a mental \u201cmessage received, safe to pro\nceed\u201d signal to your brain is a simple and surprisingly effective way to make yourself stop fixating on the is\nsue so you can consider appropriate responses. The key to dealing with Threat Lockdown is to convince y"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3be2c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "our mind that the threat no longer exists. You can do that in one of two ways: (1) you can convince your m\nind there was never actually any threat, or (2) you can convince your mind the threat has passed. Convinc\ning your mind there was never a threat is the equivalent of searching your house in the dark at midnight\u2014\nthe search proves that no threats exist, so it\u2019s safe to leave protective mode. Convincing your mind that th"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3be40-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "e threat has passed does the same thing\u2014the threat is gone and can no longer harm you, so it\u2019s safe to c\narry on. Sometimes it\u2019s difficult to defuse Threat Lockdown, particularly if you\u2019ve been in it for a long time. \nBecause protective mode is physiological, it\u2019s often best to use physiological means to calm yourself dow\nn. Exercise, sleep, and meditation can help calm your mind by metabolizing or counteracting the stress ho"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3be54-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "rmones that have been flooding your body. When you\u2019re feeling overwhelmed, going for a quick run or lifti\nng weights can do wonders for your state of mind. Notice the threat signal, then do what you can to prove \nto your mind the threat no longer exists, and you\u2019ll break yourself out of Threat Lockdown. SHARE THIS \nCONCEPT: http://book.personalmba.com/threat-lockdown/ Cognitive Scope Limitation One death is a trag"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3be68-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "edy. A million deaths is a statistic. \u2014KURT TUCHOLSKY, GERMAN SATIRIST If you ever have a chance\n to walk through the middle of Times Square in New York City during tourist season, you\u2019ll quickly realize t\nhat, to most of the people moving toward you, you are not a person. Instead of being a human being, you \nare an object\u2014an obstacle standing between where they are and where they want to go. As a result, they\u2019"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3be7c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ll run you over with impunity. No matter how intelligent a person is, there\u2019s an upper bound on the amount \nof information a single mind can process, store, and respond to. Above that limit, information may be store\nd in abstract terms, but it\u2019s processed differently from information related to that individual\u2019s personal expe\nrience or concerns. \u201cDunbar\u2019s number\u201d is a theoretical cognitive limit on the number of stable social relatio"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3be90-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nships humans can maintain at one time. According to Robin Dunbar, a British anthropologist, humans ha\nve the cognitive capacity to keep track of somewhere around 150 close personal connections. Beyond thi\ns limited circle, we start treating people less like individuals and more like objects, and groups of people b\neyond this limit are likely to splinter off into subgroups over time. If you\u2019ve ever wondered why you don\u2019t w"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bea4-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "rite letters to your elementary school classmates, Dunbar\u2019s number is a decent hypothesis\u2014you\u2019re too bu\nsy maintaining your ties to people who are in your immediate social circle. There\u2019s some controversy rega\nrding the actual quantity of connections where Cognitive Scope Limitation kicks in (the Bernard-Killworth \nmedian, a competing estimate, is 231), but there\u2019s little doubt that such a limit exists. When a disaster stri"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3beae-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "kes somewhere around the world that affects millions of people, we may feel bad, but we don\u2019t feel a milli\non times what we would feel if that disaster directly affected a close friend or family member. The more re\nmote the connection, the less such an impact affects us individually. The tourists in Times Square aren\u2019t e\nvil\u2014they\u2019re just overwhelmed. Over 364,000 people pass through Times Square every day, 7 and our min"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bec2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ds simply aren\u2019t capable of handling that much information at once. Abstractly, these people still realize th\nat you\u2019re a human being, but there\u2019s so much going on in the area that it\u2019s difficult to treat you like one. Th\ne mind gets overwhelmed, so it starts simplifying reality to compensate. The same thing happens to execu\ntives of large companies. Rationally, they may be aware that they\u2019re responsible for hundreds of thousand"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bed6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 74, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "s of employees and millions of shareholders, but no matter how intelligent they are, their brains simply are\nn\u2019t capable of processing the magnitude of that reality. As a result, executives can hurt a lot of people with\nout even realizing it. The CEO of a large company may not particularly care if thousands of frontline worke"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3beea-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "rs are laid off\u2014after all, they may not know any frontline workers personally. Whenever you see an execut\nive making a boneheaded decision like dumping toxic waste into a river millions of people drink from, or d\nownsizing thousands of jobs while handing out millions of dollars in bonuses, it\u2019s probably not because th\ney\u2019re rotten to the core. As scary as it sounds, it\u2019s probably because they simply haven\u2019t thought too much"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3befe-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "about it \u2014the scope and scale of what they\u2019re managing is too complex to handle, so their mind processe\ns the decision abstractly instead of viscerally. Personalizing an issue is a way to hack this universal limitati\non. In the absence of brain upgrades, it\u2019s not possible to directly expand the scope of information our min\nds are capable of processing. In order to get around this limitation, it\u2019s useful to personalize decisions and"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bf08-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "issues by imagining they affect someone close to us. In the case of the boneheaded executive, they\u2019d fee\nl very different about their decision if their mother\u2019s water was polluted, or their child\u2019s job was downsized. \nInstead of abstractly considering the issue, personalizing it makes it easier to feel the effects of the decisi\non viscerally, which makes it easier to make better decisions. In Green to Gold, Daniel Esty and Andrew"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bf1c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Winston describe several ways of making it easier to internalize the results of large decisions. The \u201cnewsp\naper rule\u201d and \u201cgrandchild rule\u201d are effective ways of personalizing the results of your decisions. The \u201cnew\nspaper rule\u201d is a simulation of the following: assume your decision was publicized on the front page of tom\norrow\u2019s New York Times, and your parents and/or significant other read it. What would they think? Imagini"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bf30-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bf44-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "esults of your decisions and actions, and you\u2019ll be far less likely to run afoul of Cognitive Scope Limitation.\n SHARE THIS CONCEPT: http://book.personalmba.com/cognitive-scopelimitation/ Association In general,\n we are least aware of what our minds do best. \u2014MARVIN MINSKY, COGNITIVE SCIENTIST AND ARTI\nFICIAL INTELLIGENCE RESEARCHER AT MIT Who cares which golf clubs Tiger Woods uses? Who car\nes which shoes Michael Jordan wears? Who cares which purse Paris Hilton is carrying? Your mind cares."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bf58-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Remember, your brain is taking in information all the time and is using it to create Patterns that describe \nhow the world works. Rationally, these things may not matter\u2014you probably know that using the same gol\nf clubs Tiger Woods uses won\u2019t magically correct your atrocious slice. When it comes time to buy golf club\ns, however, your mind will be drawn to the clubs that make you feel good, and more likely than not, you\u2019ll f"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bf6c-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ind the clubs Tiger uses quite appealing. The human mind stores information contextually, including cues l\nike Environment and correlation. Because the brain is a Pattern Matching machine, it\u2019s constantly trying to\n figure out what\u2019s associated with what. As a result, your mind effortlessly forms Associations\u2014even betw\neen things that aren\u2019t logically connected. For decades, the Coca-Cola Company has been associating C"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bf80-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "oke with a single emotion: happiness. Do a quick search for Coke commercials on You Tube: you won\u2019t fi\nnd any images of layoffs or funerals. What you will find is a litany of happy moments: Adrien Brody cruisin\ng in his car, parades of whimsical creatures celebrating as a bottle of Coke exits a vending machine, and \nCharlie Brown winning the race for a runaway Coke bottle balloon in the Macy\u2019s Thanksgiving parade. Ev"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bf94-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "en holidays aren\u2019t immune: the company largely invented the modern image of Santa Claus, who just so h\nappened to be holding a bottle of Coke. It\u2019s possible to influence behavior by using associative cues, even\n Associations that make no logical sense. Coca-Cola\u2019s advertisements don\u2019t convince soda consumers th\nat Coke is better in some functional respect (\u201cNow with 37 percent more sugar!\u201d), but they do make peopl"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bfa8-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "e feel good whenever they think about Coke. When a customer is standing in the supermarket deciding w\nhich soft drink to buy, those feelings make a big difference in each customer\u2019s final choice. Consider beer \ncommercials, which usually feature attractive women and confident men. Your rational mind knows that dr\ninking a certain type of beer won\u2019t make you more attractive or confident, but Correlation is powerful\u2014you"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bfbc-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "r brain will make the Association anyway. As a result, beer ads influence behavior, even though no one ta\nkes the images they contain seriously. Presenting your prospects with positive Associations can influence \nhow they think about what you offer. Celebrity endorsements work because they tie into strong Associatio\nns people already have with the endorsers, associations that rub off on the product or service being endor"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bfda-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "sed. Everyone knows James Bond is a fictional character, but when Daniel Craig is featured wearing a tux\nedo in a watch advertisement, the \u201csophisticated international spy\u201d Association is automatically transferre\nd to the timepiece. Cultivate the right Associations, and potential customers will want what you have even \nmore. SHARE THIS CONCEPT: http://book.personalmba.com/association/ Absence Blindness Facts do n"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3bfee-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 75, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ot cease to exist because they are ignored. \u2014ALDOUS HUXLEY, ESSAYIST AND AUTHOR OF BRAVE \nNEW WORLD Here\u2019s a curious fact about human beings: we have a really hard time realizing that someth"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c002-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ing isn\u2019t there. When I worked in P&G\u2019s Home Care division, one of my first projects was testing the viabili\nty of a Product that prevented things from getting dirty. You still had to clean, but it took more time for thin\ngs to get dirty again, so the Product saved the user significant time and effort. Once the Product went into \ntesting, however, it was apparent that the idea wasn\u2019t feasible. The Product genuinely worked, but users d"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c00c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "idn\u2019t realize it\u2014 they had a hard time believing the Product worked, since they couldn\u2019t see anything happ\nening. After the test phase was complete, the project was canceled. Absence Blindness is a cognitive bias\n that prevents us from identifying what we can\u2019t observe. Our perceptual faculties evolved to detect object\ns that are present in the Environment. It\u2019s far more difficult for people to notice or identify what\u2019s missing."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c02a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Examples of Absence Blindness are everywhere. Here\u2019s a common example: great management is borin\ng\u2014and often unrewarding. The hallmark of an effective manager is anticipating likely issues and resolving\n them in advance, before they become an issue. Some of the best managers in the world look like they\u2019re \nnot doing much, but everything gets done on time and under budget. The problem is, no one sees all of th"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c03e-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "e bad things that the great manager prevents. Less skilled managers are actually more likely to be reward\ned, since everyone can see them \u201cmaking things happen\u201d and \u201cmoving heaven and earth\u201d to resolve issue\ns\u2014issues they may have created themselves via poor management. Make a note to remind yourself to ha\nndsomely reward the low-drama manager who quietly and effectively gets things done. It may not seem li"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c052-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ke their job is particularly difficult, but you\u2019ll miss them when they\u2019re gone. Absence Blindness makes prev\nention grossly underappreciated. In the case of the Product I was working on, people had a hard time beli\neving that something they couldn\u2019t see working was actually effective. If you\u2019re trying to sell the absence o\nr prevention of something, you\u2019re fighting an uphill battle, even if your Product is great. Always state benef"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c05c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "its in positive, immediate, concrete, and specific terms by focusing on things the user can directly experie\nnce. Absence Blindness also makes it uncomfortable for people to \u201cdo nothing\u201d when something bad happ\nens, even if doing nothing is the best course of action. Often, the best course of action is to choose not to \nact, but that\u2019s often difficult for humans to accept emotionally. The economic \u201cboom and bust\u201d cycle most"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c070-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "markets experience is partially a consequence of Absence Blindness. According to Ludwig von Mises in H\numan Action, economic \u201cbubbles\u201d are created when a government tries to encourage an economy to grow\n by artificially reducing interest rates, making it easier to borrow money. By making access to Capital abno\nrmally easy, 8 this policy leads investors to speculate by paying abnormally high prices for assets they\u2019d o"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c08e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "therwise avoid, like tulips,9 dot-com companies with no revenue, 10 and risky mortgage-backed securities\n.11 Eventually, the bubble \u201cpops\u201d when investors realize that the assets they\u2019ve been speculating on aren\u2019\nt worth what they paid, leading to a sudden crash in the price of the overvalued asset. Because of Loss A\nversion, people start freaking out and start clamoring for an immediate solution to the collapsing market."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c0a2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "More often than not, the \u201csolution\u201d is to reduce interest rates even more to encourage the economy to star\nt growing again\u2014a self-reinforcing Feedback Loop (discussed later) that ultimately does nothing but exac\nerbate the issue by creating the conditions necessary for an even larger bubble to form down the road. To\n fix the issue, the best course of action is to stop artificially manipulating interest rates, which caused the i"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c0b6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ssue in the first place. Unfortunately, Absence Blindness makes doing nothing psychologically uncomforta\nble\u2014 after all, \u201cwe can\u2019t sit here and do nothing while the world burns!\u201d As a result, people typically prefer \nthe government to act, even if the action the government takes ultimately makes things worse. Experience\n makes it easier to avoid Absence Blindness. Experience is valuable primarily because the expert has a la"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c0ca-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "rger mental database of related Patterns, and thus a higher chance of noticing an absence. By noticing vi\nolations of expected Patterns, experienced people are more likely to get an \u201codd feeling\u201d that things \u201caren\u2019\nt quite right,\u201d which is often enough warning to find an issue before it becomes serious. In Sources of Pow\ner: How People Make Decisions, researcher Gary Klein tells the story of a team of firefighters putting out"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c0de-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "a fire on the first floor of a house. When water was sprayed at the base of the fire, the fire didn\u2019t respond a\ns expected\u2014it didn\u2019t diminish at all. The chief noticed and ordered everyone out\u2014something just didn\u2019t fe\nel right. A few minutes later, the house collapsed\u2014the fire had started in the basement, destroying the fou\nndation. If the team had stayed inside, they would have died. That\u2019s the power and benefit of experience."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c0f2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "The only reliable way I\u2019ve found to overcome Absence Blindness is Checklisting (discussed later). By thin\nking in advance what you want something to look like and translating that into visible reminders you can r\nefer to while making decisions, checklists can help you remember to look for the absence of qualities in th\ne moment. (We\u2019ll discuss creating Checklists in great detail in chapter 12.) SHARE THIS CONCEPT: http:"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c0fc-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 76, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "//book.personalmba.com/absenceblindness/ Contrast The world is full of obvious things which nobody by \nany chance ever observes. \u2014SIR ARTHUR CONAN DOYLE, AUTHOR OF THE SHERLOCK HOLMES B\nOOKS If you walk into a department store to buy a business suit, you\u2019re likely to notice a few options that"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c110-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "appear to be abnormally expensive. The store will very rarely sell these suits\u2014that\u2019s not their purpose. Co\nmpared to a $3,000 suit, a $400 suit doesn\u2019t sound like a lot of money\u2014even if the same suit could be pur\nchased at another store for $200. The same principle applies to the order in which products are presented\n by the salesperson. After choosing a suit, you\u2019ll be directed to shirts, shoes, and accessories. Compared"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c124-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "to a $400 suit, what\u2019s another $100 on shoes? $80 for a belt? $60 for a few shirts? $50 for a few ties? $40\n for a set of cuff links? Compared to the suit, the accessories seem inexpensive, so why not? Here\u2019s what \nJordan Smart, one of my clients, reported: I went shopping last year on Black Friday, looking to get some \nslightly more formal clothes . . . I went out with the intent of buying a set of shirts and two blazers. I though"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c138-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "t for a while on buying ties to go with it, and decided that the one or two I had in my closet already would s\nuffice. I went shopping at two stores. In the first, I picked out a set of shirts, and as I was leaving, the sale\nsman asked if I needed ties to go with them. I politely told him no, and privately congratulated myself on st\nicking to my resolution. At the second store, I tried on a few blazers and decided to purchase them. Again,"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c14c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "the salesman asked if I needed ties to go with my blazers. At that point, I very clearly remember thinking \nabout the price of the blazers and thinking to myself, \u201cWell, I\u2019m spending this much money anyway,\u201d and p\nroceeded to buy a set of ties. I didn\u2019t think anything of it until I learned about Contrast. Looking back at the\n receipt, I realized I\u2019d spent more on the ties than I had spent on the blazers. Our perceptions are influenc"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c160-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ed by information gathered from the surrounding environment. Is $10,000 a lot of money? It depends on y\nour circumstances. If you have $10 in your bank account, $10,000 is an enormous sum. If you have $100,\n000,000, it\u2019s a rounding error. Our perceptual faculties are optimized to notice Contrast, not to compare w\nhat we perceive with things that aren\u2019t there, which is the root of Absence Blindness. Everything we notice"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c16a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "and every decision we make is based on information gathered from the surrounding Environment.That\u2019s \nwhy camouflage works\u2014it reduces the contrast between an object and its surrounding Environment, whic\nh makes it harder to notice. Contrast is often used to influence buying decisions. In the business world, co\nntrast is often used as pricing camouflage. In the case of the $60 shirt, it may be possible to buy the exact"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c17e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "same shirt at another retailer for $40, but the less expensive shirt isn\u2019t present in the store where the com\nparison is taking place. What is present is the $400 suit, which makes the $60 shirt look like a bargain. Co\nmpared with a $2,000 computer, a $300 extended warranty appears inexpensive, even though it increase\ns the total purchase price by 15 percent. Compared with a $30,000 vehicle, spending $1,000 for leather s"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c192-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "eats feels like a bargain. Compared with buying a $400,000 house, spending $20,000 to remodel the kitch\nen feels like no big deal. Framing is a way to control the perception of Contrast. For example, I often use t\nhe phrase \u201c$149,000 less than a top-tier business program\u201d when marketing my online Business Crash C\nourse. Compared with buying a book, my course looks expensive; compared with the cost of an MBA pro"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c1a6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "gram, it\u2019s a bargain. Take advantage of Contrast when presenting your offer, and you\u2019ll increase the odds \nthat your potential customers will view your offer favorably. SHARE THIS CONCEPT: http://book.personal\nmba.com/contrast/ Scarcity The way to love anything is to realize it might be lost. \u2014G. K. CHESTERTON,\n ENGLISH WRITER AND CHRISTIAN APOLOGIST Because of Conservation of Energy, people have a n"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c1ba-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "atural tendency to decide to \u201cdo things later\u201d unless there\u2019s a compelling reason to act immediately. As a \nbusinessperson, \u201clater\u201d is a big issue, because \u201clater\u201d turns into \u201cnever\u201d if the customer forgets about you. \nHow can you encourage your customers to act immediately? Scarcity encourages people to make decisio\nns quickly. Scarcity is one of the things that naturally overcomes our tendency to conserve\u2014if you want s"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c1ce-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "omething that\u2019s scarce, you can\u2019t afford to wait without the risk of losing what you want. Loss Aversion en\nsures that this possibility feels bad enough to prompt us to take action now. As a result, adding a Scarcity \nelement to your offer is a great way to encourage people to take action. Scarcity makes people understan\nd that they\u2019ll lose something valuable if they wait, making it more likely they\u2019ll choose to act immediately if"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c1d8-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "they desire what is being offered. The more scarce the value, the more intense the desire. In 1996, Tickle \nMe Elmo was the hot toy of the Christmas season. Elmo was already a popular character, but limited qua\nntities of the toy drove parents into a buying frenzy. Normally rational people started spending hundreds o\nf dollars on eBay for the toy and mobbing retailers when new stock became available. Here are a few way"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c1ec-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "s you can add an element of Scarcity to your offer: 1. Limited Quantities\u2014inform prospects that you\u2019re off\nering a limited number of units for sale. 2. Price Increases\u2014inform prospects that the price will go up in th\ne near future. 3. Price Decreases\u2014inform prospects that a current discount will end in the near future. 4. \nDeadlines\u2014inform prospects that the offer is only good for a limited period of time. Scarcity that appears"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c200-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 77, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "blatantly artificial can backfire. For example, putting an artificial limit on sales of e-books, downloadable so\nftware, or electronic music files makes no sense\u2014everyone knows electronic files can be Duplicated infini\ntely at essentially no cost, so the scarcity feels manipulative, which makes people want to buy from you le"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c214-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ss. Price increases with deadlines, on the other hand, tend to work well\u2014raising the price after a certain n\number of orders or a certain amount of time is a reasonable policy and is less likely to come across to the \ncustomer as unreasonable or manipulative. Add an element of Scarcity to your offer, and you\u2019ll encourage\n people to buy now instead of \u201clater.\u201d SHARE THIS CONCEPT: http://book.personalmba.com/scarcity/ No"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c228-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "velty Why is it that when I ask for a pair of hands, a brain comes attached? \u2014HENRY FORD At the height\n of World War II, Norman Mackworth took Royal Air Force radar operators away from their jobs for a speci\nal mission: staring at a clock for two hours at a time. Mackworth was a psychologist who specialized in stu\ndies of vigilance\u2014the ability to maintain high levels of Attention on a single object for long periods of time."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c23c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Radar operators were natural test subjects\u2014their job mostly consisted of looking at blips on a radar scre\nen in a dark room for hours on end. Most of the time, very little on the radar screen changed. When somet\nhing abnormal appeared on the screen, however, it could be critically important: inbound enemy airplanes\n on a bombing mission. The radar operator\u2019s job was to be alert enough to notice anomalies immediately,"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c250-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "but the task was extremely difficult\u2014boredom often led to mistakes that cost lives. To simulate this challe\nnging environment, Mackworth created the \u201cMackworth Clock,\u201d a device designed to test how well people \npay attention over time. The \u201cclock\u201d featured a second hand that worked like a normal clock, with a twist\u2014\nit would randomly skip a second, ticking two notches instead of one. The test subject\u2019s job was to press a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c264-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "button every time they noticed the skip. Here\u2019s what Mackworth found: after ten minutes of staring at the c\nlock, the quality of the subject\u2019s attention went down dramatically. The maximum period of sustained atten\ntion even highly motivated operators (who were given substantial bonuses for performance) were able to \nsustain was thirty minutes\u2014any longer, and they\u2019d inevitably zone out. Novelty\u2014the presence of new sen"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c278-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "sory data\u2014is critical if you want to attract and maintain attention over a long period of time. One of the rea\nsons people can focus on playing games or surfing the Internet for hours at a time is novelty\u2014every new \nviral video, blog post, Facebook update, Twitter post, and news report reengages our ability to pay attenti\non. In Brain Rules, John Medina shares how he\u2019s able to keep the attention of his students effectively in cl"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c28c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "asses that last more than an hour: he plans his class in modules that last no more than ten minutes. Each\n module starts with a Hook\u2014an interesting story or anecdote, followed by a brief explanation of the key co\nncept. Following this format ensures that his audience retains more information and doesn\u2019t zone out. (Th\nat\u2019s the primary reason this book is organized in short sections that take less than ten minutes to read.) E"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c2a0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ven the most Remarkable object of attention gets boring over time. Human attention requires novelty to su\nstain itself. Continue to offer something new, and people will pay attention to what you have to offer. SHA\nRE THIS CONCEPT: http://book.personalmba.com/novelty/ 8 WORKING WITH YOURSELF To think is e\nasy. To act is difficult. To act as one thinks is the most difficult. \u2014JOHANN WOLFGANG VON GOETHE,"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c2b4-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "POET, DRAMATIST, AND POLYMATH Your body and mind are the tools you use to get things done. Lea\nrning how to work effectively with yourself makes accomplishing what you set out to achieve easier and m\nore enjoyable. In today\u2019s busy business environment, it\u2019s easy to get stressed about everything that needs\n to be done. Learning how to work effectively and efficiently can be the difference between a fulfilling care"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c2c8-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "er and a draining one. In this chapter, we\u2019ll discuss how to decide what to do, set and achieve goals, track\n your daily tasks, overcome resistance, and consistently get more productive work done without burning o\nut. SHARE THIS CONCEPT: http://book.personalmba.com/working-withyourself/ Monoidealism Just do it.\n \u2014NIKE BRAND SLOGAN Much has been written in the past few years about the subject of productivity"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c2e6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "\u2014how to get more done. Books like Getting Things Done, The Power of Less, and Master Your Workday \nNow! all propose different methods of achieving work-flow nirvana. When we\u2019re trying to \u201cbe productive,\u201d \nwhat exactly are we shooting for? Ideally, you want to focus the full powers of your energy and Attention o\nn a single subject at a time. Monoidealism is the state of focusing your energy and attention on only one t"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c2fa-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "hing, without conflicts. Monoidealism is often called a \u201cflow\u201d state, a term coined by psychologist Mihaly C\nsikszentmihalyi. This is the state of human attention at its most productive: clear, focused Attention and ef\nfort directed at one (and only one) subject for an extended period of time. P. J. Eby, a former computer pr\nogrammer who specializes in helping people use their minds more productively, defines Monoidealism thi"}


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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 78, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "s way: When somebody says \u201cjust do it,\u201d they are trying to communicate that you should not do anything e\nlse. It might better be phrased as, \u201cDo it, without thinking about anything, not even about what you\u2019re doin\ng. In fact, don\u2019t even do it, just watch yourself doing it, but don\u2019t actually try to do anything.\u201d Properly, \u201cmo\nnoidealism\u201d is simply the state in which you have exactly one thing on your mind, with no conflicts. It\u2019s a c"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c322-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c32c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "\u201cjust doing it,\u201d you\u2019re in \u201cflow\u201d\u2014a Monoideal state. There are no distractions, no interruptions, no self-judg\nments, no doubts. When your mind is in 100 percent \u201cdo\u201d mode, you inevitably get a lot done. So how exa\nctly do you get yourself into a Monoideal state? First, eliminate potential distractions and interruptions. De\npending on the level of cognitive activity required to complete your work, it\u2019ll take ten to thirty minutes befo"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c354-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "re your mind becomes absorbed in what you\u2019re doing. Phone calls, coworkers \u201cdropping by to pick your br\nain,\u201d and other unanticipated demands on your Attention will break your Monoideal state, so priority numb\ner one is ensuring that you don\u2019t get distracted. I often use earplugs or play instrumental music to eliminat\ne background noise, and disconnect the phone when I don\u2019t want to be interrupted. Turning off my Interne"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c368-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "t connection (see Willpower Depletion) while I\u2019m writing also makes it much easier for me to maintain a M\nonoideal state. Otherwise, I\u2019m way too likely to browse the Web when the going gets tough. Using similar \nGuiding Structure techniques is a good way to prevent your Attention from straying. Second, eliminate inn\ner Conflicts. Sometimes it\u2019s difficult to get started because you\u2019re experiencing a Conflict between two con"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c37c-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "trol systems in your mind. Eliminating these Conflicts before you start working helps you achieve a Monoi\ndeal state much more quickly. If you feel resistance to getting started, it\u2019s useful to spend some time and \nenergy exploring that Conflict more deeply before you keep working. While writing this book, I experience\nd several periods of frustrating resistance. Instead of trying to ignore the resistance or push through it (a s"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c390-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "urefire way to experience Willpower Depletion), exploring that resistance using Mental Simulation and Rei\nnterpretation helped me uncover a hidden Conflict: I wasn\u2019t happy with how my work was turning out, and \ndoing more of what wasn\u2019t working would be a waste. Spending some time revising the structure of the bo\nok resolved that Conflict, simultaneously making the book better and eliminating the source of the resistan"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c3a4-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ce. Third, kick-start the Attention process by doing a \u201cdash.\u201d Since it can take ten to thirty minutes to get in\nto the zone, setting aside ten to thirty minutes for a quick burst of focused work can make it much easier t\no get into the zone quickly. If you\u2019re not productive by the time the dash is over, you have permission to st\nop and do something else. That\u2019s rarely the case: once you get started, it\u2019s easy to keep going. One techn"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c3b8-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ique I often use is called the Pomodoro Technique,1 named by its creator, Francesco Cirillo, after those fu\nnny little kitchen timers shaped like a tomato (pomodoro in Italian). Here\u2019s how the technique works: Set a\n kitchen timer for twenty-five minutes. Your job is to focus on a single task for the entire duration\u2014if you g\net stuck, just keep focusing until the timer goes off. After the twenty-five-minute work period is over, you c"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c3c2-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "an take a five-minute break, bringing the total duration to half an hour\u2014a block of time any of us can fit int\no our schedule here and there. What I love about the Pomodoro Technique is that it accomplishes two go\nals at once: it makes it easy to get started, and it gives you permission to ignore distractions. Even if you\u2019r\ne not excited about what you need to do, saying to yourself \u201cit\u2019s only twenty-five minutes\u201d is a great way to"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c3d6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "overcome the initial resistance to getting started. The Pomodoro Technique is also a good excuse to igno\nre distractions: if the phone rings, reminding yourself that \u201ca Pomodoro is indivisible\u201d is an effective way to\n give yourself permission to ignore it, maintaining your Monoideal state. If you eliminate distractions and C\nonflicts before you start your dash, you\u2019ll naturally transition into a Monoideal state a few minutes into the"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c3ea-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "work period. Meditation is a form of Monoidealism \u201cresistance training.\u201d Simple meditations like focusing o\nn your breathing, then consciously (and nonjudgmentally) bringing your focus back to your breath if and w\nhen your Attention strays is a way to consciously practice the skills used to maintain your Attention in the f\nace of distractions. As little as ten minutes of simple meditation every day can dramatically improve your a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c3fe-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "bility to focus. SHARE THIS CONCEPT: http://book.personalmba.com/monoidealism/ Cognitive Switching\n Penalty Rule your mind or it will rule you. \u2014HORACE, FIRST-CENTURY B.C. ROMAN POET Every proj\nect and every task that you decide to work on takes a certain amount of Attention, energy, and focus to ge\nt it done. The question is: how can you accomplish everything you need to do most effectively? Many peo"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c412-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ple rely on multitasking: trying to do more than one thing at the same time. While many people assume thi\ns makes them more efficient, Monoidealism and multitasking are complete opposites. Neurologically, it\u2019s i\nmpossible for your brain to multitask. When you\u2019re trying to do more than one thing at a time, you\u2019re not re\nally parallel processing\u2014you\u2019re rapidly switching your Attention from one thing to another. While you\u2019re pa"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c426-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ying Attention to Task A, you\u2019re ignoring Task B until you switch back to it. As a result, productive multitas\nking is a myth. According to several recent neurological studies,2 the more things you try to pay Attention \nto at any given time, the more your performance at all of them suffers. That\u2019s why it\u2019s never a good idea to\n talk on a cell phone while driving\u2014by trying to focus on two things at once, you decrease your reaction ti"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c43a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 79, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "mes to the same level as someone who\u2019s driving while intoxicated.3 Every time you switch the focus of yo\nur Attention from one subject to another, you incur the Cognitive Switching Penalty. In order to take action\n, your brain has to \u201cload\u201d the context of what you\u2019re doing into working memory. If you constantly switch th"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c44e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "e focus of your Attention, you\u2019re forcing your brain to spend time and effort thrashing, loading and reloadin\ng contexts over and over again. That\u2019s why it\u2019s possible to spend an entire day multitasking, get nothing d\none, and feel exhausted at the end\u2014you\u2019ve burned all of your energy context-switching instead of making\n progress. The Cognitive Switching Penalty is a Friction cost (discussed later): the less you switch, the low"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c462-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "er the cost. That\u2019s why Monoidealism is so efficient\u2014 by focusing your Attention on only one thing at a tim\ne, you\u2019re allowing your brain to load the context into working memory once, which means you can focus y\nour energy on actually accomplishing the task at hand. To avoid unproductive context switching, a batchin\ng strategy is best. Eliminating distractions can help prevent unnecessary interruptions, but it\u2019s entirely pos"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c476-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "sible to waste energy mentally thrashing even if you have the entire day free. The best approach to avoid \nunnecessary cognitive switching is to group similar tasks together. For example, I find it difficult to make p\nrogress on creative tasks (like writing or shooting training videos) between client calls. Instead of attempti\nng to juggle both responsibilities at the same time, I batch them together. I typically focus on writing for a f"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c48a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ew uninterrupted hours in the morning, then batch my calls and meetings in the afternoon. As a result, I c\nan focus on both responsibilities with my full Attention. I use a similar strategy when doing chores, updatin\ng financial reports, or running errands: I\u2019ll dedicate a few hours solely to finishing those tasks. As a result, \nI accomplish everything I need to do in very little time. Paul Graham, a venture capitalist, programmer, an"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c49e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "d essayist, calls this batching strategy \u201cMaker\u2019s Schedule/Manager\u2019s Schedule.\u201d4 If you\u2019re trying to create \nsomething, the worst thing you can possibly do is to try to fit creative tasks in between administrative task\ns\u2014context switching will kill your productivity. The \u201cMaker\u2019s Schedule\u201d consists of large blocks of uninterr\nupted time; the \u201cManager\u2019s Schedule\u201d is broken up into many small chunks for meetings. Both schedules"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c4b2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "serve different purposes\u2014just don\u2019t try to combine them if your goal is to get useful work done. Eliminate \nunproductive context switching, and you\u2019ll get more done with less effort. SHARE THIS CONCEPT: http://\nbook.personalmba.com/cognitiveswitching-penalty/ Four Methods of Completion I am only one, but I am o\nne. I cannot do everything, but I can do something. And because I cannot do everything, I will not refuse t"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c4c6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "o do the something I can do. What I can do, I should do. And what I should do, by the grace of God, I will \ndo. \u2014EDWARD EVERETT HALE, NINETEENTH-CENTURY UNITARIAN CLERGYMAN AND WRITER T\nhere are really only four ways to \u201cdo\u201d something: completion, deletion, delegation, and deferment. Comple\ntion\u2014doing the task\u2014is the option most people think about. If you keep a to-do list, you\u2019re probably assu"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c4da-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ming that those tasks are all your responsibility to get done. That\u2019s not quite true\u2014completion is best for i\nmportant tasks that only you can do particularly well. Everything else can be handled in another manner. \nDeletion\u2014eliminating the task\u2014is effective for anything that\u2019s unimportant or unnecessary. If something o\nn your task list is unimportant, don\u2019t feel bad about eliminating it. If it\u2019s not worth doing, it\u2019s not worth doing"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c4ee-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "well or quickly\u2014don\u2019t hesitate to get rid of it. Delegation\u2014assigning the task to someone else\u2014is effectiv\ne for anything another person can do 80 percent as well as you can. In order to delegate, you must have s\nomeone to delegate to. Employees, contractors, or outsourcers can all help you get more things done by \ncompleting tasks on your behalf. In preparing my online Personal MBA Business Crash Course,5 Kelsey"}


created_at: 2024-01-07 10:05:41
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "and I shot the videos, but we enlisted Kelsey\u2019s grandmother\u2014an insanely fast typist\u2014to help us create tra\nnscripts of each of the videos. As a result, we were able to complete the entire course in record time, with\nout feeling overwhelmed. If you don\u2019t have anyone to delegate routine tasks to, working with a virtual assi\nstant company can be quite useful. For less than $100 a month, you can enlist the help of a team of profe"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c516-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ssionals to help you get things done. If you have little experience with delegation, it\u2019s an experiment worth\n trying.6 Deferment\u2014putting the task off until later\u2014is effective for tasks that aren\u2019t critical or time depend\nent. Don\u2019t feel bad about putting some things off\u2014 the best way to bog yourself down is to try to handle to\no many things at the same time. Saving noncritical tasks for later is a good way to keep your attention and"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c52a-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "energy focused on what\u2019s most important. In Getting Things Done, David Allen recommends keeping a \u201cs\nomeday/ maybe\u201d list of things you\u2019d like to do someday but that aren\u2019t that important right now. Creativity r\nesearcher Scott Belsky recommends a similar approach in Making Ideas Happen: create a \u201cback burner\u201d l\nist of tasks you want to get to eventually but that aren\u2019t a priority right now. Periodically reviewing this list"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c534-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "when you\u2019re looking for something new or exciting to do is quite useful. Use all four options when processi\nng your to-do list, and you\u2019ll get more done than you ever thought possible. SHARE THIS CONCEPT: http\n://book.personalmba.com/4-methods-ofcompletion/ Most Important Tasks (MITs) You\u2019ve got to think about\n the big things while you\u2019re doing small things, so that all the small things go in the right direction. \u2014ALVI"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c548-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 80, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "N TOFFLER, TECHNOLOGY RESEARCHER AND FUTURIST Not all tasks are created equal\u2014some ar\ne more important than others. You only have so much time and energy to get things done each day. Of all\n of the things that are on your to-do list right now, some of them are really important, and some of them re"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c566-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ally aren\u2019t important. If you want to make the most of your limited time and energy, it pays to focus on com\npleting the tasks that will make the biggest difference first, before spending your time and energy on anyth\ning else. A Most Important Task (MIT) is a critical task that will create the most important results you\u2019re loo\nking to achieve. Everything on your plate is not critically important, so don\u2019t treat everything on your task li"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c570-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "st equally. By taking a few minutes to identify a few tasks as particularly important, you\u2019ll make it easier to \nfocus on achieving them first. At the beginning of every day, create a list of two or three MITs, then focus \non getting them done as quickly as possible. Keep this list separate from your general to-do list or task tra\ncking system. I typically use a 3 \u00d7 5 index card or David Seah\u2019s \u201cEmergent Task Planner,\u201d7 a free downlo"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c584-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "adable PDF that makes it easy to plan your day. When creating your list of MITs, it\u2019s useful to ask a Self-E\nlicitation question : \u201cWhat are the two or three most important things that I need to do today? What are the\n things that\u2014if I got them done today\u2014would make a huge difference?\u201d Write only those tasks on your MI\nT list, then try to get them done first thing in the morning. Combining this technique with Parkinson\u2019s Law ("}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c598-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "discussed later) by setting an artificial deadline is extremely effective. If you set a goal to have all of your \nMITs done by 10:00 a.m., you\u2019ll be amazed at how quickly you can complete the day\u2019s most important tas\nks. Having a list of two or three MITs helps you maintain a Monoideal state by giving you permission to sa\ny no to interruptions that aren\u2019t as important. If you\u2019re working on your MITs and someone calls you, it\u2019s e"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c5ac-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "asier to ignore the call or tell the caller, \u201cI\u2019m working under deadline\u2014I\u2019ll get back to you later.\u201d By definitio\nn, everything that\u2019s not an MIT is not as important, so it\u2019s easier to say no to noncritical interruptions. Achi\neve your MITs as quickly as possible, and then you\u2019ll have the rest of the day to handle anything else that \ncomes up. SHARE THIS CONCEPT: http://book.personalmba.com/most-importanttasks/ Goals Setting a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c5c0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "vague goal is like walking into a restaurant and saying, \u201cI\u2019m hungry. I want some food.\u201d You\u2019ll stay hungry \nuntil you order something. \u2014STEVE PAVLINA, AUTHOR OF PERSONAL DEVELOPMENT FOR SMART\n PEOPLE AND BLOGGER AT STEVEPAVLINA.COM Much has been made in business literature about t\nhe importance of having Goals. Well-formed Goals accomplish two things: they help you visualize what yo\nu want and make you excited about achieving it. A Goal is a statement that clarifies precisely what you wa"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c5ca-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nt to achieve, which makes it easy for your brain to use Mental Simulation to Visualize what achieving that\n Goal looks like. If the End Result you\u2019re looking for is vague or fuzzy, you\u2019re making it difficult for your mi\nnd\u2019s automatic planning systems to find ways to get what you want. Well-formed Goals also play a key rol\ne in Motivation\u2014the more clearly defined your Goal, the easier it is to get excited about doing the things r"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c5de-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "equired to get what you want. Fuzzy Goals like: \u201cI want to climb a mountain\u201d aren\u2019t very helpful, because t\nhey don\u2019t give your brain any material to work with. Which mountain? Where? When? Why? Without answ\ners to these questions, you probably won\u2019t do anything at all. Well-formed Goals pass the \u201cEverest Test.\u201d \nUseful Goals look like this: \u201cI want to climb to the summit of Mount Everest before my fortieth birthday, an"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c5f2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "d take a panoramic picture to frame on my wall as a trophy.\u201d This Goal is easy for your brain to simulate\u2014\nMount Everest is in Nepal, so you\u2019ll have to arrange travel. You\u2019ll also have to improve your climbing skills\n, find a guide, buy equipment, purchase a suitable panoramic camera, etc. Once you make a conscious D\necision to achieve the Goal, your mind automatically starts finding ways to get it done. Goals are most use"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c606-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ful if they\u2019re Framed in a Positive, Immediate, Concrete, Specific (PICS) format: \ufffd Positive refers to Motivati\non\u2014your Goal should be something you move toward, not away from. Goals like \u201cI don\u2019t want to be fat an\nymore\u201d are a recipe for Threat Lockdown\u2014you\u2019re reinforcing the negative instead of using Reinterpretatio\nn to change your mind\u2019s prediction to get excited about improving. For best results, eliminate Conflicts firs"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c61a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "t, then move toward what you want to achieve. \ufffd Immediate refers to time scale: your Goals should be thin\ngs that you decide to make progress on now, not \u201csomeday\u201d or \u201ceventually.\u201d If you don\u2019t want to commit to\n working on a particular Goal now, put it on your someday/maybe list and focus on something else. \ufffd Concr\nete means you\u2019re able to see the results in the real world. Goals are achievements\u2014you should know wh"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c62e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "en you\u2019ve accomplished what you set out to achieve. Setting Goals like \u201cI want to be happy\u201d won\u2019t work b\necause they\u2019re not concrete\u2014 how would you know when you\u2019re done? When you reach the top of Mount\n Everest, you\u2019ve achieved something concrete in the real world\u2014that\u2019s concrete. \ufffd Specific means you\u2019re a\nble to define exactly what, when, and where you\u2019re going to achieve your Goal. Climbing Mount Everest o"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c642-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "n a certain date in the near future is specific, which makes it easy for your mind to plan exactly how you\u2019ll \ngo about accomplishing it. For best effect, your Goals should be under your control. Goals like \u201closing twe\nnty pounds\u201d are soul crushing because they\u2019re not directly under your control\u2014losing weight is a result, n\not an effort. If your weight randomly moves up a few pounds on a given day, it\u2019s easy to feel defeated, eve"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c656-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 81, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "n though you had no choice in the matter. For best results, make your Goals actions that are within your L\nocus of Control (discussed later), like doing a minimum of thirty minutes of exercise every day and controll"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c660-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 82, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ing the number of calories you consume. To track your Goals, any simple notebook or reference system \nwill do. Personally, I capture all of my Goals in a simple text file, which I print out and keep in my to-do not\nebook. Whenever I\u2019m thinking about what I need to do, I have my list of Goals handy for easy reference, \nwhich makes it easy to determine which tasks are most important. It\u2019s perfectly okay to change your Goal"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c674-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 82, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "s. Sometimes we think we want something, only to find out later that we don\u2019t want it so much anymore. D\non\u2019t feel bad about that\u2014it\u2019s called learning. If you find yourself working toward a Goal you no longer feel \ngood about, work on something else. SHARE THIS CONCEPT: http://book.personalmba.com/goals/ State\ns of Being I may not have gone where I intended to go, but I think I have ended up where I intended to be."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c688-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 82, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "\u2014DOUGLAS ADAMS, HUMORIST AND AUTHOR OF THE HITCHHIKER\u2019S GUIDE SERIES One of the \nmistakes I constantly see people making when setting Goals is assuming everything is an achievement. T\nhink of statements like \u201cI want to be happy,\u201d \u201cI want to feel excited,\u201d and \u201cI want to be successful.\u201d How do\n you know if you\u2019ve achieved what you set out to do? Can you really achieve happiness, excitement, or su"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c69c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 82, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ccess if your day-to-day experience changes? A State of Being is a quality of your present experience. E\nmotional experiences aren\u2019t achievements because they fluctuate over time\u2014you can be happy right now\n and upset an hour from now. Accordingly, \u201cbeing happy\u201d is not an achievement\u2014it\u2019s a quality of your pre\nsent experience. States of Being are decision criteria, not Goals. It\u2019s okay to want to \u201cbe happy\u201d or \u201cbe suc"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c6b0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 82, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "cessful,\u201d but treating these desires as Goals is a recipe for frustration. Instead of treating these states as \nachievements, it\u2019s far better to think of them as decision criteria\u2014ways of understanding whether or not y\nour actions are leading to your desired results. States of Being help you answer the question \u201cIs what I\u2019m \ndoing right now working?\u201d For example, if you want to feel happy, you may notice that spending time with"}


created_at: 2024-01-07 10:05:41
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 82, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ss\u201d as decision criteria, it\u2019s far better to decide what these states actually mean to you. For example, I defi\nne \u201cbeing successful\u201d as \u201cworking on things I enjoy with people I like,\u201d \u201cfeeling free to choose what I work \non,\u201d and \u201chaving enough money to live without financial stress.\u201d Together, these States of Being provide a\n much more useful definition of success\u2014if that\u2019s how I\u2019m experiencing the world, I\u2019m \u201csuccessful.\u201d The sa"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c6e2-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c6f6-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 82, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "de what States of Being you want to experience, and you\u2019ll have a powerful set of decision criteria you ca\nn use to evaluate the results of your actions in an entirely new and useful way. SHARE THIS CONCEPT: \nhttp://book.personalmba.com/states-of-being/ Habits We are what we repeatedly do. Excellence, then, is \nnot an act, but a habit. \u2014WILL DURANT, HISTORIAN, PARAPHRASING ARISTOTLE, ANCIENT GREE"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c70a-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c71e-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 82, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "huge results over time. Habits typically require a certain amount of Willpower to create. Therefore it\u2019s best\n to use the techniques we discussed in the section on Guiding Structure to make it easier to instill the Hab\nits you want to adopt. If you want to go to the gym first thing in the morning, packing your gym bag and lay\ning out workout clothing the night before makes it easier to go, since you\u2019ve structured your environment t"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c732-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 82, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "o require less effort to act. Habits are easier to install if you look for triggers that signal when it\u2019s time to ac\nt. For example, if you want to take vitamins, it\u2019s easier to remember to take them if you use another habitu\nal action as a trigger for the action. Instead of relying on your mind to remember to take your vitamins in t\nhe middle of the day, you can use brushing your teeth in the morning or evening as a reminder. For best r"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c746-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 82, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "esults, focus on installing one Habit at a time. Remember, you only have so much Willpower to use each \nday, and overriding your default mode of action depletes it quickly. If you try to install too many Habits at t\nhe same time, you probably won\u2019t succeed at adopting any of them for long. Focus on installing one Habit\n until taking action feels automatic, then move on to the next. SHARE THIS CONCEPT: http://book.perso"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c75a-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c76e-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c782-ad44-11ee-97b3-be9cc6a8b6ef
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created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c796-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ion. If you tell your mind specifically what you want to find, it will alert you whenever your senses notice it. \nPriming is a way to consciously influence your brain\u2019s Pattern Matching capabilities. By taking a few mom\nents to consciously decide what you\u2019re interested in and what you\u2019re looking for, you can program your mi\nnd to alert you when it notices something relevant. Some people call this intuition \u2014Priming is how you co"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c7aa-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "nsciously put your intuition to productive use. Here\u2019s an example of how I use Priming: in the book 10 Day\ns to Faster Reading, Abby Marks-Beale recommends a technique I refer to as purpose setting: taking a fe\nw minutes before you start reading to figure out (1) why you want to read this material and (2) what kind o\nf information you\u2019re looking for. Jotting down a few notes before picking up the book reinforces exactly wh"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c7be-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "at you\u2019re looking to find. After defining your purpose, you then pick up the book and flip through it quickly, \npaying particular Attention to the table of contents, section headings, and index\u2014condensed sources of in\nformation about what the book contains and how the material is structured. Jotting down terms and conce\npts that appear to be particularly important helps prime your brain to notice them when they appear later."}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c7d2-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "This process only takes a few minutes, but the impact it has on your reading speed is profound. Once you\n\u2019ve Primed your mind to notice important concepts, you can work your way through the entire book at light\nning speed. As you read, your brain automatically filters out unimportant material and homes in on the ma\nterial you\u2019re particularly interested in learning. As a result, it\u2019s possible to extract most of the useful conten"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c7e6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "t in almost any nonfiction book in less than twenty minutes. When I go to a library or bookstore, this techni\nque allows me to read several books in less than an hour. Without using this method, there\u2019s no way I cou\nld have created the Personal MBA reading list as it exists today, let alone written this book. One of the wa\nys people \u201cget lucky\u201d when they\u2019re working toward a particular Goal is via Priming. One of the reasons Go"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c7f0-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "al setting is useful is because it\u2019s an easy way to Prime your brain to look for things that will help you get \nwhat you want. If your goal is to climb Mount Everest, you\u2019re far more likely to notice when tickets to Nepa\nl are 70 percent off while browsing a travel Web site. If you read the same thing before setting the Goal, y\nou\u2019d probably filter it out\u2014you\u2019d have no reason to pay Attention. Take some time to consciously Prime y"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c804-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "our brain to notice what\u2019s important to you, and you\u2019ll inevitably find it. SHARE THIS CONCEPT: http://bo\nok.personalmba.com/priming/ Decision At the moment of every day I must decide what I am going to do t\nhe next moment; and no one can make this decision for me, or take my place in this. \u2014JOS\u00c9 ORTEGA Y\n GASSET, PHILOSOPHER AND ESSAYIST A Decision is the act of committing to a specific plan of actio"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c818-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "n. The word \u201cdecide\u201d comes from the Latin decidere, which means \u201cto cut off.\u201d When you make a decision\n, you\u2019re cutting off the other possible avenues that you could explore, leaving only the path you\u2019re committ\ning to. If you\u2019re not cutting off viable options, you\u2019re not really making a Decision. No matter how good you\nr personal productivity system is, it can\u2019t make decisions for you. No matter how sophisticated your task-tr"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c82c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "acking system is, it will never be able to tell you the best thing to do at any given moment. Constructing a \nsystem to make decisions for you is a pipe dream\u2014all systems can do is help provide information you can\n use to make better decisions. Making the decision will always be your responsibility. No Decision, large o\nr small, is ever made with complete information. Since we can\u2019t predict the future, we often attribute the fe"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c840-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "eling of indecisiveness to a lack of information. What\u2019s really happening is mental thrashing\u2014your forebrai\nn\u2019s job is to resolve ambiguities and make decisions, so your midbrain will continue to send signals until y\nour forebrain does its job. Once a decision is made\u2014whatever it is\u2014the thrashing stops. Don\u2019t feel you ne\ned to have all of the information before you decide\u2014the world is too complicated to make accurate predict"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c854-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ions. Retired general Colin Powell famously advocates collecting half of the information available, then ma\nking a decision, even though your information is clearly incomplete. \u201cDon\u2019t wait until you have enough fact\ns to be 100 percent sure, because by then it is almost always too late . . . Once [you\u2019ve acquired 40 to 70 \npercent of the available information], go with your gut.\u201d8 If that\u2019s a winning strategy for life-and-death battl"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c868-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 83, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "e decisions, it\u2019ll work for life\u2019s daily decisions as well. Collect just enough information to make an informed\n decision, then make your Decision and move forward. Failure to make a Decision is itself a decision. Life \ndoesn\u2019t stop if you refuse to choose\u2014the world will keep moving forward, and you may be forced to take a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c872-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ction by default. Abdicating responsibility for your Decisions doesn\u2019t mean you\u2019re not making them\u2014you\u2019r\ne just allowing yourself to be a victim of circumstance. For best results, make your Decisions clearly and c\nonsciously. In my experience, many people have difficulty figuring out what to do because they hesitate to\n actually make a decision\u2014Loss Aversion prompts them to leave all of their options open, \u201cjust in case.\u201d"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c886-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Without a decision, however, their brain can\u2019t use Mental Simulation to figure out how to get from where th\ney are now to where they think they want to be, so their minds thrash around unproductively. Simply sayin\ng to yourself, \u201cI am deciding to do X right now,\u201d makes it much easier to proceed. Once a Decision is finall\ny made, your brain\u2019s Mental Simulation planning circuits will kick into gear, and you\u2019ll start moving again. If"}


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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "you\u2019re having difficulties making a Decision, Steve Pavlina, the author of Personal Development for Smar\nt People, recommends using this question as the tiebreaker: \u201cOut of the available options, which experien\nce do I want to have?\u201d If you\u2019re having a difficult time making a particular decision, it\u2019s probably because y\nour brain is having a hard time figuring out which one is best. It\u2019s an uncomfortable situation, but what it re"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c8ae-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ally means is that it doesn\u2019t really matter which one you choose. If that\u2019s true, you can simply choose the \nexperience you find more interesting. When Kelsey received an enticing job offer in New York City, we sp\nent weeks torn between staying in Cincinnati and moving to the big city. There were many uncertainties in\nvolved with moving: Where would we live? Could we afford it? What about my job? It was enough to give"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c8c2-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "us both a bad case of Threat Lockdown. In the end, we realized there wasn\u2019t a clear winner, so it didn\u2019t re\nally matter which one we chose. Living in New York was an experience we both wanted to have, so we de\ncided to move. Almost immediately, we felt a sense of clarity and relief. Instead of continuing to thrash, m\naking a Decision allowed us to move forward, even in the face of Uncertainty. SHARE THIS CONCEPT: h"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c8d6-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ttp://book.personalmba.com/decision/ Five-Fold Why Ask the next question, and the one that follows that, \nand the one that follows that. \u2014THEODORE STURGEON,AUTHOR OF MORE THAN HUMAN Very ofte\nn, we\u2019re not consciously aware of why we want what we want. Conducting a \u201croot cause analysis\u201d is a use\nful way to discover the motivations behind our desires. The Five-Fold Why is a technique to help you disc"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c8ea-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "over what you actually want. Instead of taking your desires at face value, examining the root cause of wha\nt you want can help you define your core desires more accurately. Applying the Five-Fold Why is easy: wh\nenever you set a Goal or objective, ask yourself why you want it. If you want to become a millionaire, ask \nyourself why you want to have a million dollars. Don\u2019t try to force an answer\u2014just ask yourself the questio"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c8fe-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "n in a spirit of curiosity, and wait until your mind generates a response on its own. When your mind provid\nes an answer, ask \u201cwhy?\u201d again. Continue to ask yourself why until you get a \u201cbecause I want it\u201d response\n, which indicates you\u2019ve reached the root cause of your original Goal. Here\u2019s an example of how to apply t\nhe Five-Fold Why to the classic Goal, \u201cI want to be a millionaire\u201d: 1. Why do I want a million dollars? Beca"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c912-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "use I don\u2019t want to be stressed about money. 2. Why don\u2019t you want to be stressed about money? So I do\nn\u2019t feel anxious. 3. Why don\u2019t you want to feel anxious? So I feel secure. 4. Why do you want to feel secur\ne? So I feel free. 5. Why do you want to feel free? Because I want to feel free. The root desire isn\u2019t having\n a million dollars\u2014it\u2019s feeling free. Is it possible to feel free without having a million dollars? Absolutely\u2014th"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c926-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ere are many ways to feel free that have absolutely nothing to do with money. Taking an alternate approa\nch that addresses the real desire may be more effective than your original Goal. Discover the root causes \nbehind your Goals, and you\u2019ll discover new ways to get what you actually want. SHARE THIS CONCEPT:\n http://book.personalmba.com/five-fold-why/ Five-Fold How Go as far as you can see; when you get there"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c930-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "you\u2019ll be able to see farther. \u2014THOMAS CARLYLE, ESSAYIST AND HISTORIAN After applying the Five-\nFold Why, you\u2019ll probably discover that what you ac tually want is quite different from what you thought yo\nu wanted. Now that you\u2019ve identified the root cause of your original Goals, it\u2019s time to figure out how to get\n what you actually want. The Five-Fold How is a way to connect your core desires to physical actions. Let\u2019"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c944-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "s use the previous example: the core desire is to feel free. How would you go about doing that? 1. Paying \noff an outstanding debt 2. Reducing your work hours, finding another position, or becoming an entreprene\nur 3. Moving to a new city or country 4. Breaking off a restricting personal relationship Once you find a \u201cho\nw\u201d that looks like a good idea, ask \u201chow\u201d again. Let\u2019s say that quitting your job and starting a business wo"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c958-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "uld give you the greatest sense of freedom. How would you go about doing that? Fill in the details, and wh\nat was at first a fuzzy idea becomes more and more clearly defined. Continue asking \u201chow\u201d until you\u2019ve cl\nearly defined your plan in terms of Next Actions (discussed below). The purpose of the Five-Fold How is t\no create a complete chain of actions from your big idea all the way down to things that you can do right no"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c96c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 84, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "w. Done properly, each action gives you an experience of what you want as you do it. If paying off a debt \nwould make you feel free, connecting the dots in this way enables you to feel more and more free every ti\nme you make a payment, which makes it much easier to keep going. Connect your big Goals to small acti"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c980-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ons you can take now, and you\u2019ll inevitably achieve what you set out to accomplish. SHARE THIS CONC\nEPT: http://book.personalmba.com/five-fold-how/ Next Action If we attend continually and promptly to the l\nittle that we can do, we shall ere long be surprised to find how little remains that we cannot do. \u2014SAMUE\nL BUTLER, NINETEENTH-CENTURY NOVELIST Often, what we want to achieve can\u2019t be done in a singl"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c994-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "e sitting. Projects are Goals that take more than one action to complete, and the larger the project is, the \nmore difficult it is to anticipate all of the actions that must be done. Climbing Mount Everest is a project\u2014o\nne fraught with complexity and Uncertainty. How do you work on a project so large it threatens to overwhe\nlm you? Simple: focus only on the action you need to take next to move toward your Goal. The Next Actio"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c9a8-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "n is the next specific, concrete thing you can do right away to move a project forward. You don\u2019t have to k\nnow everything that must be done to make progress on a project\u2014all you need to know is the very next th\ning you can do to move the project forward. David Allen, the author of Getting Things Done, coined the ter\nm to describe one of the core steps of his \u201cfundamental process\u201d: 1. Write down a project or situation that"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c9b2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "is most on your mind at this moment. 2. Now describe in a single written sentence your intended desired o\nutcome for this problem or situation. What needs to happen to mark this \u201cdone\u201d? 3. Next, write down the v\nery next physical action step required to move the situation forward. 4. Put those answers in a system you\n trust. According to Allen, these questions help you clarify exactly what \u201cdone\u201d and \u201cdoing\u201d look like. If you"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c9d0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "define what \u201cdone\u201d looks like, you can focus your attention and energy on \u201cdoing\u201d the things that will get y\nou to \u201cdone.\u201d Writing this book was a massive undertaking\u2014it took me years to compile the research and \na little over a year to actually write the text. \u201cWrite the book\u201d is not an action\u2014it\u2019s a project. There\u2019s no wa\ny I could\u2019ve finished the manuscript in one sitting, but it was possible to write a small section of the book in"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c9da-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "less than an hour. After breaking up the book into well-defined sections, it was much easier to make prog\nress, since each individual task was less overwhelming. To keep yourself from feeling overwhelmed, track\n your projects and tasks separately. Here\u2019s what I do: I always carry around a notebook that contains a 3 \n\u00d7 5 index card.9 The card contains a short list of my active projects. The notebook contains my to-do list: t"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3c9f8-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "he next actions that will move my projects forward, which I process using a system called \u201cAutofocus,\u201d whi\nch was created by Mark Forster. 10 The system helps me use my intuition to identify what I can do right n\now to make progress. As long as my projects are tied to my Goals and are aligned with my preferred Stat\nes of Being, it\u2019s only a matter of time before I complete them. Focus on completing the Next Action, and y"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ca0c-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ou\u2019ll inevitably complete the entire project. SHARE THIS CONCEPT: http://book.personalmba.com/next-a\nction/ Externalization Words are a lens to focus one\u2019s mind. \u2014AYN RAND, PHILOSOPHER AND AUTHO\nR OF ATLAS SHRUGGED AND THE FOUNTAINHEAD One of the quirks about how your mind works is t\nhat it handles information from outside your head better than the thoughts that are rattling around inside y\nour head. If you\u2019ve ever worked with a personal trainer or coach, you know what I mean. When exercising"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ca16-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "by yourself, it\u2019s very easy to listen to the little voice inside your head that says, \u201cThis really hurts\u2014you sh\nould stop\u201d\u2014even if you\u2019ll get better results by continuing. When working with someone else, the little voice\n goes away, since there\u2019s a person in your Environment who\u2019s encouraging you to push yourself just a littl\ne bit more. As a result, you get a better workout. Since we respond more easily to stimuli in our Environm"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ca2a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ent than our own internal thoughts, there\u2019s a simple method we can use to improve our productivity\u2014we c\nan convert our internal thoughts into an external form our minds can use more effectively. Externalization t\nakes advantage of our perceptual abilities in a very intelligent way. By converting our internal thought proc\nesses into an external form, Externalization essentially gives us the ability to reinput information into our o"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ca3e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "wn brains via a different channel, which gives us access to additional cognitive resources we can use to p\nrocess the same information in a different way. There are two primary ways to Externalize your thoughts: \nwriting and speaking. Writing (or drawing, if you prefer) is the best way to capture ideas, plans, and tasks. \nNot only does writing give you the ability to store information in a form you can reference later, it gives you"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ca52-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "r mind the opportunity to examine what you know from a different angle. Challenges and issues that seem\n insurmountable while they\u2019re bouncing around in your frontal lobe can often be solved surprisingly quickly\n after they\u2019re put on paper. Capturing your ideas on paper makes them easier to share with others, in addi\ntion to archiving your thoughts for later reference and review. As the saying goes, \u201cThe palest ink is cleare"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ca66-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "r than the fondest memory.\u201d Notebooks and journals, regularly used, are worth their weight in gold. Speaki\nng\u2014to yourself or to another person\u2014is another effective method of Externalization. Vocal Externalization\n explains why most of us have had the experience of solving our own problems while talking with a friend \nor colleague. By the time you\u2019re done talking, you\u2019re likely to have more insight into your problem\u2014even if"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ca7a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 85, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "your listener didn\u2019t say a word. The key to vocal Externalization is to find an audience who is willing to list\nen patiently and avoid interrupting you as you talk through an issue. Even talking to yourself or an inanima"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ca8e-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "te object can help: explaining your problem to a rubber duck, teddy bear, action figure, or other anthropom\norphic object sitting on your desk can work if you can get over the initial awkwardness. More often than no\nt, \u201crubberducking\u201d the problem makes it easier to solve. However you choose to Externalize your thoughts\n, don\u2019t keep them locked up in your head. Experiment with different approaches to find which method wor"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3caa2-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ks best for you. To help keep your mind clear during the day, schedule a small amount of dedicated time t\no Externalize. Early mornings or late evenings typically work best for this purpose. However you do it, the \nmore you Externalize, the clearer your thoughts will become, and the faster you\u2019ll make progress toward y\nour goals. SHARE THIS CONCEPT: http://book.personalmba.com/externalization/ Self-Elicitation How do"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cab6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "I know what I think until I hear what I say? \u2014E. M. FORSTER, NOVELIST AND SOCIAL ACTIVIST Exter\nnalization is most useful if you use it as a tool to examine your plans, goals, and actions. Jotting down the \nevents of the day in a diary format is useful for later review, but using a journal or confidant as a problem-\nsolving tool is even more useful. Self-Elicitation is the practice of asking yourself questions, then answerin"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3caca-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "g them. By asking yourself good questions (or working with someone who asks good questions), you can \ngrasp important insights or generate new ideas very quickly. The Five-Fold How and Five-Fold Why are s\npecific examples of SelfElicitation. Simply by asking yourself questions, you\u2019re exploring options you previ\nously didn\u2019t consider and Priming your brain to notice related information. In Self-Directed Behavior, David"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cade-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "Watson and Roland Tharp explain a very useful self-questioning technique you can use to discover the re\nasons behind behaviors that don\u2019t serve you. The ABC Method (Antecedent, Behavior, Consequences) is \na set of questions to ask yourself whenever you notice a behavior you want to change. By recording answ\ners to the following questions in a journal, logging when specific behaviors occur, and noting the frequenc"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3caf2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "y or duration of those behaviors, it\u2019s possible to discover patterns in your behavior or thought processes. \nOnce you know the pattern, it\u2019s easier to change the behavior. ANTECEDENT \u2022 When did it happen? \u2022 W\nhom were you with? \u2022 What were you doing? \u2022 Where were you? \u2022 What were you saying to yourself ? \u2022 W\nhat thoughts were you having? \u2022 What feelings were you having? BEHAVIOR \u2022 What were you saying to y"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cb06-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ourself ? \u2022 What thoughts did you have? \u2022 What feelings were you having? \u2022 What actions were you perfor\nming? CONSEQUENCES \u2022 What happened as a result? \u2022 Was it pleasant or unpleasant? Asking yourself\n good questions helps you discover good answers. Make it a Habit to consistently ask yourself good quest\nions, and you\u2019ll be surprised how easy it is to overcome the challenges you face. SHARE THIS CONCEP"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cb1a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "T: http://book.personalmba.com/self-elicitation/ Counterfactual Simulation To be able to ask a question cle\narly is two-thirds of the way to getting it answered. \u2014JOHN RUSKIN, NINETEENTH-CENTURY ART CRI\nTIC AND SOCIAL THEORIST As we discussed in the section on Mental Simulation, our minds are consta\nntly trying to predict the future. Now it\u2019s time to learn how to simulate potential courses of action intentiona"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cb2e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "lly. Counterfactual\u2014\u201cwhat if \u201d\u2014questions allow you to directly access your brain\u2019s simulation capabilities. \nYou can think of Counterfactual Simulation as applied imagination\u2014you\u2019re consciously posing a \u201cwhat if\u201d \nor \u201cwhat would happen if\u201d question to your mind, then sitting back and letting your brain do what it does be\nst. Based on the Patterns, Associations, and Interpretations you have stored in memory, your brain will pr"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cb42-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "oduce what it believes to be the most likely result. All you have to do is suspend judgment, pose the quest\nion, and wait for the answer. Counterfactual Simulation is one of our most powerful (and underused) capa\nbilities. Instead of waiting for your brain to simulate a potential course of action, Counterfactual Simulation\n allows you to \u201cforce\u201d your brain to run the simulations you want it to run. One of the reasons Counterfactu"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cb56-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "al Simulation is useful is because of its flexibility: you can simulate anything you want. The subject of your\n simulation can be completely arbitrary: the only limit to the things you can simulate is your imagination. If \nyou want to simulate what would happen if you suddenly quit your job and moved to Tahiti, there\u2019s nothing\n stopping you. You could even simulate what would happen if you lived ten thousand years in the future or"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cb6a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "set up shop on Jupiter. Counterfactual Simulation can help you discover hidden opportunities you may ha\nve previously assumed weren\u2019t possible. While I was working at P&G, I often dreamed of working for mys\nelf and developing the Personal MBA full-time, but I always assumed it was \u201ca year or two away.\u201d A year l\nater, it was still \u201ca year or two away.\u201d Working for myself was a pleasant daydream, but I simply assumed i"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cb7e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "t wasn\u2019t realistic without really examining the possibilities. That changed shortly after I discovered Counter\nfactual Simulation. While traveling on business in September of 2008, I ran a simulation: \u201cWhat would hav\ne to be true if I left my job at P&G by my birthday?\u201d (It\u2019s in early November.) I didn\u2019t think this question was\n realistic, but it was ambitious enough to be interesting, so I Inhibited my judgment and simulated the ques"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cb92-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 86, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "tion anyway. When you run a Counterfactual Simulation, you assume the event or end state you\u2019re simula\nting is already true. By supplying your mind with an artificial destination, it will automatically start to fill in th\ne blanks between point A and point B. When I ran the simulation on leaving P&G, I assumed that it was d"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cba6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "efinitely going to happen, then figured out how it would be possible. As I ran the simulation, other question\ns naturally presented themselves. How much revenue was coming in? How many clients would I need to \nhave? What other projects would I work on, and how much money would I need to bring in to be financiall\ny Sufficient? As these questions presented themselves, I answered them as best I could, scribbling my an"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cbba-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "swers in a notebook. By the time I was finished simulating, I had discovered it was possible for me to leav\ne my job at P&G immediately, instead of \u201cin a year or two.\u201d When I returned to work the following Monday,\n I resigned. My last day of corporate work was four days before my twenty-eighth birthday. In my experien\nce, time spent examining counterfactuals is never wasted. Instead of simply assuming what you want isn\u2019t"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cbce-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "realistic or possible, Counterfactual Simulation allows you to actually figure out what it would take to mak\ne what you want real. After doing a simulation, you\u2019ll always come away with a greater understanding of w\nhat it takes to do something, or what would need to be true in order to make something work. Apply your \nmind to Counterfactual Simulation, and you\u2019ll be absolutely astounded at how easy it is to accomplish som"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cbe2-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "e of the things that you assumed were simply dreams. SHARE THIS CONCEPT: http://book.personalmba\n.com/counterfactualsimulation/ Parkinson\u2019s Law Work expands so as to fill the time available for its compl\netion. \u2014CYRIL NORTHCOTE PARKINSON, NAVAL HISTORIAN AND MANAGEMENT THEORIST In 19\n55, Cyril Northcote Parkinson wrote a humorous essay in the Economist based on his experience in the B\nritish civil service. In that essay, Parkinson proposed what became his eponymous law: \u201cWork expands so"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cbf6-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "as to fill the time available for its completion.\u201d If something must be done in a year, it\u2019ll be done in a year. \nIf something must be done next week, it\u2019ll be done next week. If something must be done tomorrow, it\u2019ll be\n done tomorrow. We plan based on how much time we have, and when the deadline approaches, we start\n to make Choices and Trade-offs to do what must be done to complete the task by the deadline. Parkinso"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cc0a-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "n\u2019s Law should not be considered carte blanche to set unreasonable deadlines. All projects take time\u2014yo\nu certainly can\u2019t build a skyscraper in a day or a factory in a week. The more complex the project, the mor\ne time it typically takes\u2014to a point. Parkinson\u2019s Law is best used as a Counterfactual Simulation question.\n What would it look like if you finished the project on a very aggressive time scale? If you had to build a sk"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cc1e-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "yscraper in a day, how would you go about doing it? Answer the question the way you would a counterfac\ntual, and you\u2019ll discover techniques or approaches you can use to get the work done in less time. Ingvar K\namprad, the founder of IKEA, once said, \u201cIf you split your day into ten-minute increments, and you try to w\naste as few of those ten-minute increments as possible, you\u2019ll be amazed at what you can get done.\u201d For"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cc32-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "small tasks, use what I call Ingvar\u2019s Rule\u2014assume each task will take no more than ten minutes to compl\nete, then begin. This includes meetings and phone calls: for some reason, the default time period for meet\nings is an hour \u2014whether you need it or not. Often you can get just as much, if not more, done if you assu\nme that the basic unit of time for a meeting is ten minutes. Ingvar\u2019s Rule is a counterfactual\u2014what would"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cc46-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "you do if you only had ten minutes to get something done? Act accordingly. SHARE THIS CONCEPT: htt\np://book.personalmba.com/parkinsons-law/ Doomsday Scenario What looks large from a distance, close u\np ain\u2019t never that big. \u2014BOB DYLAN, SONGWRITER AND MUSICIAN If you\u2019re in Threat Lockdown, it\u2019s h\nard to get anything done\u2014your mind is fixated on the threat, imagining scenes that would fit right into a ba"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cc64-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "d horror movie. Let\u2019s say you\u2019re thinking of starting a business, but you lock up with anxiety whenever you\n think about striking out on your own. You imagine quitting your job, and your mind immediately pictures in\nvesting a lot of money building something that doesn\u2019t work, going bankrupt, and becoming homeless. Yo\nu won\u2019t be able to get another job, everyone will hate you, and you\u2019ll spend the rest of your days living in a"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cc78-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "van down by the river. How do you encourage your brain to stop trying to protect you if it\u2019s clearly overrea\ncting? A Doomsday Scenario is a Counterfactual Simulation where you assume everything that can go wr\nong does go wrong. What if you don\u2019t complete the project on time? What if your plan doesn\u2019t work? What\n if you lose everything? What if they all laugh at you? Doomsday Scenarios are pessimistic for a reason\u2014"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cc8c-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "they help you realize that, in most circumstances, you\u2019re going to be okay. Caveman Syndrome makes ou\nr ancient brains overdramatic, so they assume every potential threat is a life-or-death situation. The reaso\nn we get so stressed out is that our brains Interpret losing resources, diminishing in status, or being reject\ned as threats to our survival. That may have been true a long time ago, but it\u2019s not anymore. Now you can"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cca0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "lose money, screw up, or be rejected hundreds of times a day\u2014and live to tell the tale. When you actuall\ny examine your worst fears, you\u2019ll discover that things won\u2019t be as bad as you fear. Creating a Doomsday \nScenario is the equivalent of giving a small child who is afraid of monsters under their bed a flashlight\u2014by\n shedding some light on the subject of their fears, they realize there\u2019s nothing to be afraid of. By intentiona"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ccb4-ad44-11ee-97b3-be9cc6a8b6ef
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metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 87, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "lly Externalizing and defining your worst fears, you\u2019re exposing them as what they really are: irrational ove\nrreactions. More often than not, you\u2019ll discover that you were scared of something that doesn\u2019t really matt"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ccc8-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 88, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "er. Even if something bad goes wrong, it\u2019s not really going to be as bad you think. As soon as you realize \nyou\u2019re not going to die, you\u2019re free to do much more than you previously dared to do. Once you\u2019ve imagin\ned your Doomsday Scenario, you can start doing things to improve upon the worst case. If you\u2019re starting \na business, you can begin defining the actual risks and make plans to mitigate them. Instead of being a vi"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ccdc-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 88, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ctim of your fears, you can use them constructively. Construct your Doomsday Scenario, and you can ma\nke your overdramatic brain work with you, instead of against you. SHARE THIS CONCEPT: http://book.pe\nrsonalmba.com/doomsdayscenario/ Excessive Self-Regard Tendency I haven\u2019t been wrong since 1961, w\nhen I thought I made a mistake. \u2014BOB HUDSON, POLITICIAN Every few months, television viewers aro"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3ccf0-ad44-11ee-97b3-be9cc6a8b6ef
encoding: FLOAT32
metadata:
{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 88, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "und the world cringe while delusional contestants on American Idol show the world how horrible they are \nat singing. The most fascinating part of this spectacle isn\u2019t the epic display of tonedeafness\u2014it\u2019s the fact t\nhat many of the people auditioning believe they\u2019re talented singers. The contrast is astounding\u2014how coul\nd anyone be so horribly wrong about something so obvious? Excessive Self-Regard Tendency is the natu"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cd04-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 88, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ral tendency to overestimate your own abilities, particularly if you have little experience with the matter at \nhand. Being optimistic about our capabilities has benefits\u2014it increases the probability we\u2019ll try something \nnew. That\u2019s how novices sometimes accomplish great things\u2014they do them before realizing how risky or \ndifficult their objective was. Steve Wozniak, who cofounded Apple Computer with Steve Jobs, built the wo"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cd18-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 88, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "rld\u2019s first personal computer. Here\u2019s what he had to say about the experience: \u201cI never had done any of thi\ns stuff before, I never built a computer, I never built a company, I had no idea what I was doing. But I was \ngoing to do it, and so I did it.\u201d Woz didn\u2019t know what he was doing, but he thought he could, so he did. Unf\nortunately, our natural confidence also comes with a cost\u2014the potential for harmful self-delusion. The Exc"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cd2c-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 88, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "essive Self-Regard Tendency is even more pronounced if you don\u2019t know much about the subject at hand\n. The more incompetent a person is, the less they realize they\u2019re incompetent. The more a person actually\n knows, the better their ability to self-assess their capabilities, and the more likely they are to doubt their c\napabilities until they have enough experience to know they\u2019ve mastered the subject. According to David D"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cd40-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 88, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "unning and Justin Kruger of Cornell University, Charles Darwin\u2019s famous quip \u201cIgnorance more frequently \nbegets confidence than does knowledge\u201d is literally true. They explain the \u201cDunning-Kruger effect\u201d as follo\nws: 1. Incompetent individuals tend to overestimate their own level of skill. 2. Incompetent individuals fail t\no recognize genuine skill in others. 3. Incompetent individuals fail to recognize the extremity of their inade"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cd54-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 88, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "quacy. 4. If they can be trained to substantially improve their own skill level, these individuals can recogni\nze and acknowledge their own previous lack of skill. People who are \u201cunconsciously incompetent\u201d don\u2019t kn\now they\u2019re incompetent\u2014they know so little about the subject that they can\u2019t fully appreciate how little the\ny actually know. That\u2019s why every barber and taxi driver you meet is an expert on the economy and intern"}


created_at: 2024-01-07 10:05:41
topic: persistent://default/default/46953148-6970-44f8-adec-ceb4242926f3
id: 44f3cd68-ad44-11ee-97b3-be9cc6a8b6ef
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{"source": "source_documents/The Personal MBA.pdf", "file_path": "source_documents/The Personal MBA.pdf", "page": 88, "total_pages": 127, "format": "PDF 2.0", "title": "", "author": "", "subject": "", "keywords": "", "creator": "", "producer": "", "creationDate": "D:20231231061515Z", "modDate": "D:20231231061515Z", "trapped": "", "chroma:document": "ational politics. Once you learn a bit more about a new subject, you become \u201cconsciously incompetent\u201d\u2014y\nou know you don\u2019t know what you\u2019re doing. As a result, most individuals become less confident in their abi\nlities shortly after learning more about a topic\u2014more knowledge makes it easier to fully appreciate the limi\nts of their knowledge and capabilities. Developing \u201cconscious competence\u201d\u2014the state of knowing what yo"}


