 an inclusive housing community in Shoreline.
Episode #230
What makes your donors tick?
In today’s video, Brent Hafele from NewDay Nonprofit Solutions shares a great story about how a “cold call” donor turned into a major donor. Brent will share with you how he was able to tap into the values of the donor. He’ll also tell you the two big takeaways he got from this particular situation.
If you have any stories or advice on figuring out what makes your donors tick, figuring out what makes your donors tick, please share them in a comment box. Your nonprofit friends will appreciate it. Thanks. 🙂
Good reminders. Discover a donor’s passion and don’t judge a book by its cover! Thanks!
Poetic!!!
Fantastic video and story! Totally validating for my client coaching! Every donor matters, and stewardship is so important!
Probably the most forgotten and most important lesson in this week’s video is that it took Brent three years to move a $250 donation into a strong and loyal. supporter. Its all about relationships.
Well said Brent! Love how you model being a “learning organization.” Makes fund development much more creative, fun and rewarding!
Thanks!
Beautifully expressed. An example in itself of the power of storytelling!
I think all Board members should see this – excellent food for thought as to what motivates people to do philanthropy and who philanthropists are.
Wonderful! Seems it’s a three-step process that’s key: (1) discover your donor’s passion, (2) have a formal way to track your donor’s interests so you can tailor your message, and (3) schedule time to connect with donors. As an auctioneer, I work with many groups who are great at #1, but struggle with #2 and #3. It’s wonderful to see someone who shows it can be done!In a paper posted on arXiv, Google researchers Oriol Vinyals, Alexander Toshev, Samy Bengio and Dumitru Erhan described how they developed a captioning system called Neural Image Caption (NIC).
NIC is based on techniques from the field of computer vision, which allows machines to see the world, and natural language processing, which tries to make human language meaningful to computers.
The researchers used two different kinds of artificial neural networks, which are biologically inspired computer models. One of the networks encoded the image into a compact representation, while the other network generated a sentence to describe it.
The researchers’ goal was to train the system to produce natural-sounding captions based on the objects it recognizes in the images.
NIC produced accurate results such as “A group of people shopping at an outdoor market” for a photo of a market, but also turned out a number of captions with minor mistakes, such as an image of three dogs that it captioned as two dogs, as well as major errors, including a picture of a roadside sign that it described as a refrigerator.
Still, the NIC model scored 59 on a particular dataset in which the state of the art is 25 and higher scores are better, according to the researchers, who added that humans score around 69. The performance was evaluated using a ranking algorithm that compares the quality of text generated by a machine with that generated by a human.
“It is clear from these experiments that, as the size of the available datasets for image description increases, so will the performance of approaches like NIC,” the researchers wrote.
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There's not a Kindergartener out there that doesn't love a great story! In our class, we are creating a wonderful adventure story featuring our class "pet", a plush, stuffed toy Manta Ray named Taco. Each weekend Taco gets to