 gain insights on actions taken. After getting the buy-in from the stakeholders, two data scientists/engineers and I wrote the code to build a robust ETL pipeline for all relevant data, provided daily calculations of ROI values for all brands and product categories (7), deployed it on a cloud platform, and created a business dashboard solution with the customer’s corporate design elements.
From a business/change management perspective, we had the experience that even if we had a great solution that could theoretically lead to a tremendous business impact, the most important component to get there is the acceptance and implementation from business operations. We conducted a literature research on the topic and brainstormed to collect motivational drivers and actions that could facilitate the acceptance of the new analytics approach at the stakeholders’ workplace.
My team focused on supporting intrinsic motivation and created stakeholder ownership for the future solution, reinforced project involvement through partaking in decision-making at crucial project steps, and created a project community with the help of customer interviews and frequent stakeholder check-ins. In order to fulfill performance expectations, it was necessary to create trust via transparency and knowledge exchange. Therefore, my team showed how our results were aligned with or different than previous MMM results and how the new approach provides all relevant features to answer the business question. To create relevance and passion for the solution, it was necessary to explain how the results are connected to the stakeholder targets, provide insights on potential opportunities, and focus on actions taken by stakeholders that led to successful campaigns.
During the implementation phase of the project, my consulting team provided weekly consulting sessions with the different stakeholder groups, translating relevant insights from the dashboard to a format the stakeholders are familiar with (e.g. PowerPoint), and helped them to transition to a new working approach by using the insights from the new dashboard solution.
With the new approach it was possible to compare, track, and influence actions for running campaigns, and to provide an experimental environment to optimize future campaigns. The stakeholders were able to take actions such as shifting budgets between media channels, selecting the best content for a specific media channel or selecting weekdays with the highest ROI to run a social media campaign. The approach allowed a unique scaling potential across brands, product categories and media channels and reduced the need for manual campaign reporting. Most results were in alignment with the stakeholders’ assumptions but some negated existing beliefs. For example, the idea that the highest level of campaign personalization would create the highest ROI is not always true. Over time, the stakeholders changed their working pattern and implemented a learning process and frequent optimization loops in their day-to-day job. The first minimal viable solution was built within only five months within clear budget constraints.
Our new approach extended and overcame limitations of traditional MMMs and provided new highly actionable insights that led to a strong business impact. Implementing a change management approach overcame the problem that the analytics solution would not be sustainably integrated in the stakeholders’ business processes. Reflecting back, I learned that a structured framework with the two project streams (analytical/data science and a business/ change management) is crucial. Given the success of the implementation of the project, I now always try to involve my clients as much as possible in all phases of my projects.NPAL Celebrates 100 Years with New Website
By Staff
In January 2017, NP Analytical Laboratories (NPAL) launched a state-of-the-art new website. The site was redesigned as part of NPAL’s 100th anniversary in 2016. It kicks off the company’s next century of providing superior food and feed testing and consulting to support research, product development and product quality.
The goal of the redesign was to provide current and prospective customers with a significantly more effective and efficient experience. The site now offers the following features:
- Easy to navigate directory of testing services
- Simple online estimate calculations
- Complete sample submission paperwork to download, print, and mail with samples
- Testing protocols, accreditations, and other important information
“Now our customers are easily able to access information about NPAL testing capabilities online, create estimates to help them with budgets, and use data submitted online to expedite the sample submission process.” says Lynn Loudermilk, NPAL director. “The new site is one of many highlights from our 100th Anniversary in 2016. Our longevity as a food and feed testing analytical laboratory speaks to the quality of our work and commitment to our customers.”
NPAL’s brochure, “NPAL Under the Microscope” is also part of the 100th anniversary celebration. The brochure includes historic photos and references, documenting the laboratory’s history. It highlights the pioneering and innovation that have been part of NPAL’s 100 year tradition. This brochure may be found at NPAL.com/about or mailed upon request.When people think about the medieval period, they tend to think about the knights in shining armor, crusades, castles, and nobleman; however, there were more towards the medieval period than this. You can also get the complexes that located these wonderful nobles as well as the men who also influenced their design. The designs for these buildings would no simply materialize away of thin air. These tips evolved from principles derived from numerous cultures. The interaction between feudal system and the buildings of the medieval times inspired the advancement of the after designs. The first architecture of England starts off with the Carolingian family, whom dominated most of Western Europe politics. They tried to copy the Both roman architecture and also borrowed the architectural style of Early Christian and Subtil architecture. The Carolingians had taken from individuals styles what they liked and created a extremely unique style of their own. A monastery by Lorsch, in Germany, is usually an exemplary model of the particular Carolingians came from and incorporated into their architecture. The gateway is built as a multiple arched hall; in-between the openings happen to be columns with pilasters over them (Pevsner 174-175). The Carolingians likewise borrowed the basilica style church through the Early Christians of Rome. The term basilica was first accustomed to describe public buildings and was after used as with extension to the church provided ceremonial rights by the Pere. The buildings of a basilica contains a huge hall made for business ventures and the controlling of legal matters. The interior of these constructions were segregated by articles making areas and there would be an apse at much more, very unlikely, the two ends of such aisles. During these apses the magistrates lay, usually elevated up on a terrace. The center section is often wider and brought up higher than the side aisles so the light from your high located windows can reach it. (Pevsner 213-214) Other such attributes of churches during these moments are buttresses. Since the Romanesque style of chapel utilizes incredibly wide, large walls buttresses as significant now because they are in later years. The buttresses applied at this time had been usually smooth and square and would not stick out far from the wall structure. In the circumstances where the house of worship used a half-barrel burial container, a vault ceiling that resembles a barrel slice lengthwise, the buttresses successfully became " flying buttresses. " These kinds of somewhat comparable structures happen to be set up in aisles that expand through two stories instead of only one similar to the Medieval style, executing it this way better supports the weight of the highly 9 foot ceilings (Harvey 46). In somewhat irregular occurrences these kinds of buttresses would be located on the room of the house of worship so that it looked less noticeable, therefore making the cathedral's visual properties be ready to the eye of those in the domicile. Various other important set ups that the Romanesque style utilizes are towers and many of them are still standing today. Towers are built in many several shapes; sq, circular, and octagonal are a few. They are also found in different ways in relationship towards the layout with the church. Normally, the larger Romanesque towers will be square molded with buttresses positioned low and at the corners from the tower. The towers will increase in height but probably would not decrease in quantity. The towers are commonly noticeable at specific stages by simply courses whenever you progress upwards stating a spot where stone masons will start one more level although building. In the uk, for large cathedrals, three towers were mostly used, with the tallest tower in the middle. The three towers could often certainly not be completed until much later, due to stoppages in the building phase, and in some situations the upper elements of the towers would not end up being finished right up until centuries later on (Harvey 112). Another feature of Romanesque architecture is arches. Curve are used many amounts of time throughout this period. Most of the curve are semicircular;...
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I am 7 months into the cognitive functions and have deeply analyzed myself again and this is the final result and by far, it makes more sense than necessary. 

I know what MBTI is and isn't to myself and the overall margin of it's possible usage. Thank you for your