 year later — the same Italian Costel. Owner Costel, a former biker, took great control cabinet.
Sergey Nazarov, Chairman of the Board of Directors’ INTERSKOL ":" We saved money and bought time — instead of twenty years to master an entirely new line of power tools in one year "
It is worth noting that the first BCS followed the path of creating your own metal trays, but in time realized that their programs permanent backlog. "We have started to develop its own product, but take everything from scratch was very hard. We have seen that there is in Europe, and we realized that we should not continue the project — we will do our trays "on the knee" — says Dmitry Kolpashnikov, Founder and CEO of DCS. — Due to the fact that we found Cepi, we got everything ready, including a snap. Now the process for the production of the tray we employ one person, but by our technology had to work eight. Today we are 40 meters per minute tray, and without Cepi production rate would be a maximum of six or seven feet. "
As for interskolovtsev, they initially understood that they were not able to create a wide range of professional high-tech tool (this product with high added value needed "INTERSKOL" to quit in the premium segment, the way in which our toolmakers opened the global financial crisis). The reason — the backwardness of Russian power engineering school. "To create and work out a professional tool, we would need more than 20 years and enormous investments in R & D" — says Sergey Nazarov, Founder and Chairman of the Board of Directors’ INTERSKOL. "
Buying Felisatti and Casals made overnight "Interskol" winner broad line (50 items) professional tools of the highest level. It’s got a wealth of Russians cheap: 100% of our toolmakers Felisatti purchased for just 2.7 million euros, still around 2.5 million euros they paid for the controlling stake (51%) Casals. "We won the time — instead of twenty years to master an entirely new line of just one year. And save money — emphasizes Sergei Nazarov. — When creating a new product we just have to spend on R & D to 3 million dollars a year. Plus preparation for production, which in China, even in the case of a simple product costs 150-250 thousand dollars. And in Europe, we bought everything in the package, and all of a very high level. "
ABAC also made the right decision: a tech Italian trays (more precisely, with the designer of a thousand-odd parts that you can collect all your heart desires), the company took the unoccupied mid-price segment of the Russian market. A similar story came out and in electrical cabinets. Average bid price on the Russian market at the time was not, and ABAC finished product from a former biker firmly entrenched in this segment. However, the European trays and cabinets cost the Russians dearly — in two Italian firms BCS paid tens of millions of euros.
The company "POLAIR", Russia’s largest manufacturer of refrigeration equipment for the trade and public catering, completing a deal to buy 60% stake in the company Snaige, Lithuanian manufacturer of refrigerators, for 20 million euros. This takes the "POLAIR" also will finish its line of all-new for the company finished product — midget refrigerator with glass door. "We get this product with a recognized brand tomorrow, but not when we do it will develop and put in his belt — emphasizes Alexey Kovalchuk, Founder and CEO of "POLAIR." — In terms of technology it will be one of the best products on the Russian market. " Like the BCS, "POLAIR" intends to gain a foothold in the new for a segment of the Russian market. "The volume of the market of refrigerators in Russia is quite large — about 3 billion rubles. We expect to take 30-40 per cent of this segment, "- said Kovalchuk.
Along with the product held Russian companies received an order of magnitude more sophisticated production techniques than those as they possessed at the time of the transaction. Thus, the owners of the DCS has the first acquaintance with Cepi drew attention to the fact that "the cost of manufactured products in Italy is lower than in Russia, even with the higher cost of labor and electricity." It was all about optimization and smooth flow of processes.
Due to the acquired technology entrepreneurs could not only reduce the cost of their products, but also to raise the technological level of the Russian sites. "We have an understanding of professional tools in terms of production — there are completely different system of tolerances, no protection, another level of electronics and so on. And modern technology to perform complex professional equipment is cheap enough ", — says Sergey Nazarov. "INTERSKOL" has got a unique five-axis machining complex worth 1.2 million euros, made by special order for the firm Felisatti. This industrial robot performs all operations on their own and can handle up to 256 different items at the same time. On Bykovskii elektroinstrumentalnom plant, the Russian production site "INTERSKOL", he replaced the more than two dozen turning, milling, drilling and so on. machines of previous generations!
Victor Bykov, Director General of NT-MDT: «We have created the R & D-center in the United States. Let who left the Russian scientists are working on Russian in America — make development for us "
On Casals * masterpieces such machine tool not. Spanish factory is equipped with the usual for Europe fully automated machining centers. Their performance at least five times higher than that of conventional machine tools, precision machining — on the order. A well-established marriage automated equipment does not produce at all. As a result, the cost of production of sophisticated equipment is not much higher than the Chinese. The quality varies roughly the same as that of "Mercedes" and "VAZ".
Now "Interskol" actively uses the equipment and technologies of acquired Spanish plant and to produce the best of their own products. Are well underway, for example, release drills — they took interskolovtsy with its Chinese venture. From moving to a European platform product quality has improved several times, and the cost was not higher than the one that gave China. In other words, the "Interskol" at the Spanish plant is now producing high-tech for the Chinese cost.
Just going to do and "POLAIR." The company is going to move into the Lithuanian plant Snaige production of their refrigerators for trading — a product that would sell well in Europe, but currently does not maintain price competition because of duties on imported components, and a "double" logistics. "Russia is unprofitable to produce products with high added value, intended for export, — says Alexey Kovalchuk. — You first half of the components are imported, paying duty, are you taking them in the middle of the country, and then collect the finished product and you’re taking it back. " When the "POLAIR" move production to the plant Snaige, the cost of its refrigerators fall by at least 25%, and increase the quality: the level of marriage in Lithuania is much lower than in Russia.
We also have a BAC that migrate to Europe, closer to the market: The company intends to put on a production site Cepi ladders. "The product we developed in Russia, where its production is mastered and now deliver the trays to Italy. We Cepi this was not ", — says Dmitry Kolpashnikov.
Continuing the discussion on the strategy of "buy ready" note: only equipment company Felisatti was removed from Italy to Russia, all the other six plants: Casals, Snaige, Cepi and Costel ** (at firm Costel three sites — in Italy, Hungary and Romania) — have remained in their places. These compact, well-equipped enterprises have production sites in Europe, Russian companies.
In addition to the technologies our company received valuable for business development engineering brains. For example, experienced designers Cepi, including the son of the former owner of this company, are now actively involved in the development of new products within the group ABAC.
A "Interskol" put in the development of new technology not only engineers acquired plant Casals, but experts leading Italian engineering company Caleidos, aces in the field of industrial design. Caleidos, partner of the firm in the past Felisatti, is now cooperating with "INTERSKOL" — continues to improve the tools of this oldest European brand. "If we did not have the Spanish plant — we would not have worked with the Italians", — says Sergey Nazarov. Now engineers to create Caleidos "INTERSKOL" heavy hammer — a machine that has only the leaders of the industry. "Heavy Hammer makes Bosch and Makita, no one else can — emphasizes Sergei Nazarov. — We have started to do it with the Italians a year ago. Six months later, a maximum of a year he will be with us in the series. In Russia to design and develop a new technique to produce as quickly possible. "
The third component, which Russian companies received a package "ready to buy" — shaped the market. Thus, the market share of the Spanish professional power tools for woodworking for some product groups reached 30%, and the most popular models of the brand Felisatti at the time of the arrival of "INTERSKOL" occupied about 15% of the market in Europe and almost 80% — in Israel and countries