 instruction for arts, STEAM (Science, Technology, Arts, Engineering and Math), special interest clubs, after-school sports and dance—all funded by the Yes to Kida Foundation.
and environments for collaborative, creative problem solving and team building.
experience that reveal and nurture each child's unique talents.
Studio J Architecture will be helping to support The Yes Foundation for years to come. Click here for more information.
DETROIT – Welcome to Motown on Saturday and Mother’s Day weekend.
This morning is going to be pretty chilly with rising sunshine. It remains dry this afternoon with slightly milder conditions than yesterday and the day before, but temperatures remain below average. Chillier with increasing clouds tonight. The rain returns on Mother’s Day. Sunshine is celebrating a comeback after the holiday weekend.
Saturday morning is partly sunny and quite cold. Temperatures begin in the mid and upper 30’s. Families who go for a walk in the morning need their jackets, hats, and sweatshirts to stay warm.
Saturday evening is partly cloudy and cool for the Mother’s Day shoppers at the last minute. The lows will be in the low 40s.
Happy Mother’s Day, Sunday! Schedule indoor activities for mom and family while everyone is partying. It gets cooler when the rain returns. The maximum values ​​are close to 55 degrees when wet.
Originally posted by Amaranthar So every player is an old professor with a magic monacle and is a mage? Where's the diversity? No where does he say its an mmorpg, he clearly says third person action game.
Originally posted by Mari2k lol.. this game looks like doom 1 from the grafics Someone cleary has never seen, or playee doom before. Seriousley, if you think it looks like doom you need to get glasses, badly, really badly.
Heres the real question, why no alternate reality WWW? Like fallout pre nuke war was alternate 50s.
Originally posted by Ramadar Asking for help is a show weakness asking for help isnt a weakness, refusing help when you need it or not asking for it when you need it are.
Originally posted by elockeso they can see it's not always about making the money, as that will happen if you make an incredible game. Just like Psyconauts...oh wait, making an incredible game doesnt mean making money off it.
my ex. every time I tried to talk about my research, she would just cut me off and say, "sorry you know how boring your job is" or "you care way to much about your research." Sure on bad days she would try to say the generic "youre smart and youll get through it" but that was pretty much it.   


When push came to shove, I basically never felt support because of this. Like i never expected her to know the finer points of forcefields for nucleic acid molecular dynamics. But I just wanted to be heard, by someone who cared to listen out of love. Supporting someone isn't being their at-home-motivational poster, its so much more than that.With this in mind Ashton Coaching offers a range of development tools as part of the coaching framework. My clients often comment how insightful and accurate these reports are. These reports offer invaluable insight into who we truly are, why we do what we do and the impact this can have on others. No one tool will address all issues however, any one of these tools when combined with coaching will accelerate the process, assisting clients greatly towards achieving their desired outcomes.
The behaviour report (DISC) gives us insight into “how” we behave and communicate. The DISC (Dominance, Influence, Steadiness and Compliance) is a complex model made simple by years of research and practice. DISC identifies behavioural styles, providing us with the insight into how we can improve our communication and interaction with others. DISC profiling is used by an estimated 75% of the Fortune 500 companies because of what it delivers. It continues to be the most popular choice for professional development as well as recruitment and selection.
The motivator’s assessment gives us insight into “what” drives us into action. The motivators report gives us knowledge regarding what drives us into action; providing us with insight into how we view the world. In other words “why” we are motivated to do what we do. Information about our experiences, education, and training can tell us “what” we can do. The behavioural assessment (DISC) can inform us “how” we behave, communicate and perform in our environment.
The Talents Insight report combines the two human performance sciences (DISC & Motivators) into one report to provide a time efficient approach for helping understand ourselves and others.
Motivators – “Why ” we are driven into action; what we are most passionate about.
This PCSI assessment tool has been used since 1966 and was the first coaching instrument developed by coaches for the coaching industry. Drs. Smith and Sandstrom saw a need for understanding and mastery of interaction styles from the coaching context. This inventory is not a psychological/ personality tool. It is intended to be a self-inventory where people designate how they want to give and receive feedback and advice. This communication assessment tool helps us understand how to connect more easily in various relationships (coaches, teams, projects etc) by flexing our communication style.
For more information on these development tools get in touch with Ashton Coaching for a free consultation.
"If you want to change others, you must first change yourself."
There are multiple benefits to creating a content marketing plan for your website.
But there should be multiple stages when it comes to a scientific content marketing plan; content planning, content creation and promotion.
In this post, I am going to talk about how you can create your own marketing plan; what you need to consider and how you can turn it into long term marketing success.
Marketing goals
Before you even think about any content, or long term strategy, you should define the purpose of your content marketing plan. It is rare that two businesses will have exactly the same goals, but there are likely to include one or more of the following:
- Brand awareness
- Improve SEO
- Build an audience
- Lead acquisition
- Sales
And although your goals are unlikely to be static over time, as long as you properly identify your goals, you can customise your overall scientific content marketing plan to suit.
Content audit
Once you’ve identified you goals, it’s time to audit your current content performance. A content audit should look at a few things to assess the performance of the following:
- Existing content
- Keyword gaps
- Competitor strategy
If you have no existing content, a full comprehensive audit should be the first thing you do. This includes looking at keywords from an SEO point of view, find competitors to organic search and social media.
For existing content, you should understand what performs well and what doesn’t. If there’s the opportunity to improve existing content, this may be the quickest and easiest way to boost your current content marketing.
Research your audience
You can have the best content plans in the world, but if you don’t understand your target audience, your content will not meet meet its desired goals. There are plenty of scientists in different job positions for a range of types of companies. Targeting a R&D scientist compared to a managing director of a life science business, will most likely have different business challenges they are looking to overcome. And they are likely to consume different types of content, and find it differently. Therefore, a good content marketing plan should fully research and understand your target audience. You may have more than one ‘persona’ or ‘archetype’ that you are trying to target – no problem, just create suitable content for each audience!
Determine content intent
Not all content has the same intent. When I talk about intent, I mean matching a piece of content to the aspirations of your audience. If somebody is looking to research a topic, you shouldn’t be giving them a sales pitch for your products. Similarly, if somebody is looking to buy your product, don’t send them to blog posts convincing them that your product or service is the best. At the end of the day, content intent comes down to your marketing goals mentioned above. If you are trying to generate brand awareness, improve SEO or capture emails, informative article and blog posts that can target a larger audience make sense. But if you are trying to make more sales, having landing pages that convert your visitors makes much more sense!
Determine your content types
Just like you are matching your content intent to your target audience, you need to ensure that the content you do produce is in the right format. Do you create a blog post, a podcast, infographic, or video for example? So when it comes to finding ideas for a scientific content strategy, a bit of research can be your friend.
For example, a search for ‘how to clean laboratory glassware’ in Google, shows YouTube videos in the results page, suggesting a video may be of more use than a blog article or podcast.
Alternatively, a search for ‘how to write a lab risk assessment’ shows SERPS with plenty of PDF documents include templates and examples for users:
Once you have a content idea in mind, with known information about the target audience you can research what content types exist and are most prominent. This isn’t particularly difficult, but could determine whether your content is a success or failure.
Create a content calendar
Once you’ve spent time identifying your audience, finding content ideas and matching the intent behind keywords, you just need to ensure you create the content to meet those needs