 care workers and pregnant women below that age are allowed to take the third shot.Little sufficient to suit a pocket yet severe sufficient to supply genuine responses, this guide is an essential for architecture and history enthusiasts, travelers, and worshipers thinking about deciphering the designs and signs of spiritual structures. Every structure consists of ideas embedded in its style that determine not just its architectural design however likewise who created it, what type of churchgoers it was developed for, and why. This useful yet lovely handbook is the essential to deciphering the design, history, development, and social significance of spiritual structures. Not strictly restricted to churches, it likewise covers abbeys, chapels, and abbeys, to name a few structures. Organized according to architectural aspect (windows, domes, arches, and so on), each aspect exists in sequential order. Extra chapters check out the architectural impact of location, history, and different creeds, in addition to a detailed timeline demonstrating how, where, and in most cases why particular church functions developed through the centuries. There is likewise a helpful intro to calling each element of a church, from vaults to buttresses and transepts to apses. All entries are highlighted with duration inscriptions and line illustrations. This book will be important for architecture enthusiasts and anybody who has actually ever questioned why traditional New England churches are white with little accessory, why Quake meetinghouses have no altars, or why Episcopalians typically preferred the Gothic design.Prudent forward-looking professionally paranoid marketers should get started and get smarter about mobile media and marketing now. During the ascent phase (especialloy during the recession) prices are low, content and merchant partners are flexible and open to experimentation. The trick is to get an oar in the water before anybody gets a lock on a killer app, rolls out a game-changing technology or corners critical markesegments.
Here are 5 tips to get started in framing your own mobile marketing program.
Focus on Core Apps. Lead with your long suit. Decide which of your core products or services are most useful while customers are on the go and start there. Don’t try everything at once. Try one thing. Start with the service most in-demand by customers or prospects, the items that is most closely identified with your brand identity or your unique selling proposition.
Start Small. The first step puts you squarely in test-and-learn mode. Ask customers to do one thing. Ask them to choose, vote, get a coupon, set an alert, or take an exclusive offer. The idea is to validate the channel and test your ability to influence incremental changes in behavior. You want to get them to do one thing, easily and quickly so that they like it it, appreciate the effort and add to their warm and fuzzy feelings about your brand.
Market Across Platforms. Prepare for a range of phones and systems. Also prepare to have responses to mobile creative on the web, in e-mail or even by phone. Mobile apps are critical for a few but the real value-add for customers or prospects is rounding out the brand experience. Use a mobile test to get customers to respond to an e-mail or to an ad, to view and vote or to offer opinions about something they see or hear in another media channel. The idea is to associate your brand with your customers’ lifestyles in a way that they can easily interact with you.
Make an Time-Sensitive Offer. In return for taking a mobile action within a fixed time frame customers should get a reward. Rewards can take the form of contest entries, discounts, and exclusive access to people, places or things or things of value like freebies or coupons. Mobile media is a direct response platform. Many customers come to it with expectations set by DR marketers.
Ask About It. Do a post-action customer satisfaction survey using e-mail and mobile media to gauge customer reactions and gather customer input and feedback. Mobile marketing is evolving and who better to help you plan step number two than the folks who responded to your initial foray?
I just read a blog at NYTImes.com and it struck me that I must be the last Luddite who blindly clings to the print version because I can read it on the subway or in the can.
This belated revelation is ironic not only because I know a bunch of guys at the Times but because I[ve always fantasized about having a personal newsroom that could monitor and report on the stuff that I either desperately care about or casually stumble upon 24/7. And yet its been happening for a while with a richness that approaches my fantasy and I've ignored it even though I get several e-mail alerts each day from the Times and have signed up for mobile election night alerts..
It finally dawned on me that the stories in the paper are the tip of the iceberg and that audio, video, still images, impressions, reactions and corrections to almost everything I read is a click away. Plus there are options for sharing, interacting, reacting and enriching the experience. If only I had the time to invest in paying attention to all this stuff!
Maybe I've missed this because I hate staring into that cathode ray tube. Maybe I'm too old or too blind to read the paper online. Or maybe I missed it because I'm trapped in a 19th century print paradigm fed by myopia and the nostalgia of having been a paperboy. Or maybe I missed it because the Times hasn't really opened my eyes to this digital world because its marketers are trapped in a print cirrculation paradigm and haven't reached me with either direct or digital marketing.
Now that I'm learning to use social networks and helping clients get their arms around the digital world, I guess I have to re-imagine the daily newspaper and see it as a hub of information and interaction rather than just the great gray lady that arrives on my doorstep every morning.
In a self-service 24/7 digital world I need some serious help to keep my data in synch and to get all my fabulous gizmos to work with me rather than against me.
There are two tools that I desperately need. They may or may not exist. If they exist and you know about them I implore you to call, contact or cue me about how to get them. If they don't exist I beg you to invent them, mash them up or get somebody in India to create them fast. I hereby renounce all claims and future royalties.
Universal Address-book. The idea is to update things once in a single place and then quickly and easily share the data across platforms. I want a tool that will allow me to data enter and store my personal database of addresses and contacts on the web and download it with a click to every computer, phone, PDA and other intelligent device I have. I've tried to concentrate all my updates and changes in Outlook and though Plaxo claims to have a tool like this, I can't download it and can't seem to use it.
Global Cellphone Dialing Software. I want a software program that will know when to dial the extra zero and when to dial the access codes necessary to use all the stored numbers in my phones. Unfortunately the numbers I enter are keyed to the national system or to my providers' protocols. But when I travel, there's always an added access code or you have to dial 08 in-country versus 8 from abroad. I want a patch that will suss out this stuff digitally and automatically understand what I've got stored and do whatever is needed to make the connection, save me time and reduce my anxiety.
If I could get, find or discover these tools, I'd have a lot more time to contact, connect or converse with all those people at all those numbers I've been madly collecting, storing and updating.
TV killed the radio star. Cable knocked off TV. The Internet killed cable. Thus said the pundits. But real people add to and adjust their media use. Media never dies.
Now according to Knowledge Networks SRIs couch potatoes are being eclipsed by "Streamies" --- video addicts chained to their computers who are much heavier online netizens than the average American. These people are fascinated by the growing quantity and quality of video choices. As evidenced by the heavy male skew -- 2/3rds more young adult men, twice as many older adult men-- the number and variety of moving porn images available online keep them coming back.
Teens are the biggest "Streamies." Forty-three percent of boys 12-17 and 40% of girls watched streaming video at least once during the past week. These teenagers spend 28% more time online than the average teen but their online viewing is not diminishing their TV/cable addiction.
For young adults (18-34) 36% of men and 16% of women are madly streaming video and spending 41% more time doing it than their online counterparts. And for real adults (35-64) 21% of men and 11% of women are investing time in online video, a whopping 67% increase over the non-streaming members of their age cohort.
A healthy amount of this viewing takes place during daytime, a testament to either the growing appeal of business content or the appeal of taking care of business on the boss's time, bandwidth and keyboard.
Is Howard the Only One?
I’m a Howard Stern fan. I’m a regular listener. I defected to Sirius for Howard. And over the years I have bought a ton of adds on his radio shows. But I can’t believe that “The King of All Media” is the only radio act that can attract young men to the dial.
The quick failure of David Lee Roth and his replacement by Stern wannabees Anthony and Opie suggests that either there is a colossal lack of