 of acculturation you are referring to correlates with income & education as well. Just food for thoughts in how we position and discern cultural shifts. Again, nice article.
James Bilello from US Marketing, Inc., May 13, 2013 at 4:55 p.m.
Far be it for me to totally disagree with you Jose, but I believe your short article is also an oversimplification. Also far be it for me to agree with George San Jose. However, his recent article in Hispanic Market Weekly may be more instructive. See below.
Allocating advertising budget money is a complicated task, but one thing is simple: spending a portion of that money on the Hispanic market is a must for consumer packaged goods (CPG) companies to increase sales and solidify their brand as a staple in their shopping carts.
In 2010, Latinos spent over $125 billion on CPG products: 11.8 percent of total U.S. CPG annual spending. Though Hispanics have historically been overlooked in CPG branding, $125 billion is a reason to take a second look!
Latino consumers are proportionally the largest segment of CPG consumers. They spend eight percent more on CPG products than any other population and this group shows no signs of slowing down. Hispanics spend over 50 percent more on CPG products over their lifetimes than non-Latino whites and over-index in a number of categories.
If marketers have been convinced the Hispanic market is not worth a segment of their budget, they should reevaluate that decision or risk falling behind their competitors. Recent market studies reveal Latino consumers have a large impact on the CPG market and company revenue.
Assigning funds to target the Hispanic market will drive a 35 percent revenue increase in just five years for CPG companies. The market's history highlights a correlation between Latino budget share and organic revenue growth rates: a decline in Hispanic spending by CPG companies also means a decline in revenue growth.
Hispanic food at home purchases are estimated to increase annually at a rate of 5.7 percent. Non-Latinos are only expected to increase those same purchases by 2.5 percent annually. CPG brands, take note: not only do Hispanics consistently spend more money on these products, but they are also significantly more brand-centric than other demographics.
Latinos also over-index certain product categories in comparison to the non-Hispanic market. Walmart reported that their top Hispanic categories...
Doug Garnett from Protonik, LLC, May 14, 2013 at 11:04 p.m.
I's appropriate that you raise these questions. In particular, I've run into the challenge of how to look at the market relative to media. It's a prejudice to believe that all, or most, of Hispanics want to be reached with Spanish language media. You suggest that it's now a minority who prefer Spanish language. So let me ask the last part of the question: What % of Hispanics can be reached only through Hispanic programming or through Spanish language programming? And, what portion might be offended by a marketer assumption that they want to be anything other than mainstream American? There's a tremendous variety of issues for which we need to take care but lack the insights today.
Would you like to quickly translate an English Word but don’t have your dictionary to hand? Well, don’t worry about that because if you are connected to the Internet you can always use an online dictionary.
Today we’d like to introduce you to a new online dictionary (although it also offers other interesting resources) that you’ll be able to add to our complete list.
Dictionary: it contains a large number of dictionaries like for example English-Chinese, English-German, English-Japanese, English-Portuguese, English-Russian, English-French, English-Italian, English-Polish, English-Romanian, English-Turkish and English-Spanish. When we look for a word it appears with its direct translation (and the pronunciation that you can listen to) and it also gives you similar terms, sample sentences (in English) and related entries in the forum. Bab.la insists on the collaboration of the user and allows you to rate the translations and sample sentences, contributing to creating a better dictionary.
Vocabulary: tens of categories to learn new vocabulary (Job, School & University, Travelling, Self-study course, Fun & Hobbies and Official exams like the TOEFL or SATs). You have to register in order to do the Vocabulary lessons, registration being free for the basic version.
Test & Train: hundreds of tests to practice and improve your English. These tests are sorted by categories and there are some really useful ones. After finishing the test it is possible to see your score as well as the answers and by thus you can learn from your mistakes, assuming you have made any!
Forum: a forum where you can raise your questions and help other members of the bab.la community.
In short a very attractive online resource with a great quantity of free material to learn English.
You should always ensure that you are in a secure environment. Look for the secure transaction symbol on your screen before entering your credit card number. This will look like a key or a padlock on the very bottom of your browser. Do not enter credit card or other personal information without seeing that symbol. You should also verify the validity of the digital certificate and that it was issued from a trusted Certificate Authority such as Verisign. This can help you identify spoofed websites. Double-click on the padlock icon to view details about the digital certificate.
What should I do when my TD Credit Card expires?The planning of how and where to spend the money that we raised during the busy Christmas season is about to start. If you were one of the many who gave so generously to our Christmas Food Collection, enabling us to deliver just over 70 parcels of food to deserving people in our area, or perhaps you dropped some coins in our collection buckets which totalled over £1700 in our Santa Sleigh visits - myself and the Club thank you very much. The above photo by Lion Ray captures the bags standing to attention, prior to being converted into the 70 plus parcels we distributed.
Throughout the past year Lions Clubs across the world have given both their time and money in the pursuit of providing relief in times of crisis. Within our own small area we have been able to help a number of families and individuals as well as making a large donation to a local home for disadvantaged people. All thanks to the donations we received from members of the public and the time and effort provided by our Lions Club members.
Our sister club in Petersfield are holding a Quiz Night on the 3rd of February 2017, in Petersfield. Teams of a maimum of 6 - cost of tickets will be £8. All the money raised will go to three local charities, and if you are interested please telephone Clive on |||PHONE_NUMBER||| 8 for tickets.
I wonder if one of your new years resolutions is to get involved with your local community? If you have made one to do just that then maybe you can join us at Woolmer Forest Lions, or indeed become a Friend of Lions, who just help us out when we need extra help. If that sounds right up your street then please don't hesitate to contact us.
Spring is 2 months away and I’m longing for warmer weather. No more waking up with freezing temperatures, 5 layers of clothing, and trying to stay warm. I need Florida to hurry up and get back to what we know it for: hot weather and crowded beaches. Some mornings I wake up wishing it was 75 degrees and I can just throw on a dress or a pair of shorts. I’m looking forward to seeing how the new spring trends are interpreted.
Springtime is consistently seen as a time for renewal and rejuvenation…that makes it all better to show off what you’ve been hiding underneath all those winter clothes. This year’s trends go beyond your basic floral and pastel colors.
Think feminine shapes but on another level: cinched-in waists, bell sleeves, and soft florals. The Brock Collection showed a dress for the season that can easily transition from day to night with the right pair of shoes. Accessories need to be simple when wearing florals so there aren’t any distractions. I’d wear the print with simple hoops and sandals.
Sequins and sparkle are no longer reserved for the night. Add some pizazz to your everyday attire with something sparkly (don’t go overboard and end up looking like a disco ball). To make it more daytime-friendly, wear casual items to bring it down from black-tie to brunch.
Fringe is one of those trends that never gets old. It’s an extra layer of fun for anything it’s on. This Spring, fringe is covering everything from bags to bustiers and is coming in all colors. Christian Dior’s fringe jacket is perfect for those casual days but you still want to effortlessly kill it in the streets.
Who says short sets are only for kids? Dolce and Gabbana along with showed their interpretations of the trend complete with matching blazers. I think a short set is perfect for any occasion like brunch, dinner, or casual Friday’s at work. I might have to try this trend out for myself.
High-waisted anything is key when you want to look cinched and snatched. The great thing about high-waists is it makes your legs look longer and sleeker. My favorite look is from Isabel Marant who gave her pants a menswear-inspired vibe.UN special rapporteur Philip Alston, pictured in 2010, said the UK's situation was "not just a disgrace, but a