ifications, apply. The process of applying will often reveal improvements you can make. Once you’re certified, put the certification name or logo on all of your branding materials. If the certification requires explanation, write about it on your website and send potential customers there to learn more.
After you’ve ensured your products are as sustainable as possible, it’s time to look at your packaging. Is packaging even necessary? Do your products benefit from being packaged? Does it make shipping easier? If packaging is necessary, then look at sustainable options. If plastic is your best bet, try to use recycled plastic and be sure to encourage customers to recycle when they’re finished with the packaging.
Perhaps you’ll find that glass is a better option like Argo Tea did. Glass is more difficult to recycle than plastic, though, and some cities and states have little-to-no resources for glass recycling. So be sure to give your customers ideas for reusing your glass packaging. This could be a great subject for blog and social media content and a great way to show that you’re serious in your dedication to the environment.
Actionable Branding Tip: If you use glass containers or another reusable packaging, you can implement a buy-back program. Either build a deposit into the initial purchase or simply offer compensation for those who return your packaging. Then, you can reuse it for future products, recycle it properly, or use the returns to demonstrate creative reuse possibilities to customers.
When upgrading office equipment, work with an electronics recycling company to properly dispose of old printers, computers, and other office appliances.
If you regularly have large batches of waste, such as weekly a truck shipment that results in large amounts of cardboard boxes, find local groups who need the items you would otherwise throw out. Local shelters and housing programs are often in search of boxes for clients who are moving.
There are two aspects to consider when it comes to marketing an eco-friendly brand. The first is the environmental impact of the marketing itself. The second is how to market the environmentally friendly efforts.
For tradeshows, order fabric banners. These are more reusable than paper signs and contain more eco-friendly materials than most vinyl products.
Host environmentally friendly public events like tree plantings, litter cleanups, and hazardous waste collection drives.
These are just a few methods to both reducing the environmental impact of your company and marketing those efforts in order to establish yourself as an eco-friendly brand.
A great article Watkins. Never thought of eco-friendly business like this before.
Thanks, Sabih! I’m glad I could present some new ideas for you!
I totally agree with you. If you want your business to have a certain image, branding every part of your business is a must. Great points you make here, and great advice! Thanks so much for sharing!
in establishing an Eco-friendly Brand in Every Aspect of a New Business…this article comes first.
I loved the read.
Good job and thanks for sharing it out.
These are amazing tips! I am already using reusable bags, I avoid plastic packaging, I try to save water and energy and I use natural cleaners! I am very curious to try making my own beauty products but it seems very difficult! As a general I think that we should be aware of the trash that we produce and try to reduce it as much as possible! Also the food waste must be eliminated.
Pretty impressive post,thanks for sharing…!
The livery of ANA’s A380 features the Honu, the Hawaiian green sea turtle. With this aircraft, Airbus said there are 232 A380s in service with 15 airlines.
Three models of ANA's three A380 "sea turtle family," featuring the Hawaiian green sea turtle, a symbol of good luck and prosperity in Hawaii.
Three ANA flight attendants at the delivery ceremony.
Airbus CEO Tom Enders said the painting process of ANA's first A380, "Flying Honu," took 20 days and three metric tons of paint. It was one of the longest painting processes in the history of the A380.
From left: Airbus CEO Tom Enders, ANA Holdings president & CEO Shinya Katanozaka and Rolls-Royce Civil Aerospace president Chris Cholerton.
The first ANA A380 in front of the Airbus delivery center in Toulouse.
Details of an exclusive aircraft painting. ANA plans to use the A380 to double capacity between Japan and Hawaii.
ANA management is lead by ANA Holdings president & CEO Shinya Katanozaka (center).
The nose-wheel. ANA will put two A380s into operation this year, on May 24 and July 1, and a third on an unspecified date in 2020. Each A380 will be equipped with 520 seats.
ANA expects to increase its share of the Japan-Hawaii aviation market to 25% in 2020, up from the current 15%. The aircraft will be exclusively used on the Tokyo Narita-Honolulu route.
Another detailed painting in the rear section of the aircraft.
A pilot in pre-flight preparation.
All Nippon Airways (ANA) received its first of three Airbus A380s March 20. The aircraft also marks the last new A380 customer delivery. Airbus announced Feb. 14 that it would end production of the world’s largest airliner in 2021. Airbus and ANA top management joined the delivery ceremony in Toulouse. ATW correspondent Kurt Hofmann brings you exclusive photos from the event.The Fond du Lac senior center scored a goal and had two assists in the Warbirds' 10-0 beatdown of the Badger Thunder last Tuesday. She also added two assists in Fond du Lac co-op's 11-0 win against Beaver Dam/Randolph on Saturday and for the season has four goals and seven assists. The Warbirds are out to a 6-0-1 start.
"Miranda does everything I can ask for in a captain. She's a great leader on and off the ice. This is my fourth season and she's been with me ever since she was a freshman. I can't speak highly enough about her."
"I try to be a team player, I think I am. I'm a captain, so I hope I am. I like to pass the puck and work as a team.... I'm fast and in our offensive zone, I can tie up the other center."
TV show: "Chicago Fire"
Movie: "World War Z"
Who inspires you most? "Both my parents."
What is your dream vacation destination? "I'd like to travel the world."
Who's the toughest opponent you have ever faced? "Probably Bay Area because they're really aggressive."
What's your No. 1 pet peeve? "When people talk to me in the morning. I'm really not a morning person."
What do you want to do for a living? "I want to be a nurse."
Why are sports important to you? "It keeps me active and teaches me how to work as a team. I'm not very good with group projects so this helps me a lot."
What's your strength as a person? "I'm outgoing, outside of when I wake up. I will participate in everything."
What do you still need to work on? "Getting along with certain people that I can't stand."
Top person you follow on Twitter? "One Direction (@onedirection)."
What are your plans for college? "I'm going to UW-Eau Claire."Happy Easter! We hope you've used this Daily Devotional Guide throughout Lent as we examined the ways in which God has provided for us and his people. Please use these resources to reflect on these passages, one a very familiar Psalm and the post-Easter story on the Road to Emmaus. We invite you to join us for Sunday worship at 10 am as we begin a new series and to walk our completed outdoor prayer path this Easter season.

Ecuador. A voyage to Ecuador, South America - Quito, Guayaquil, Cuenca, Santo Domingo, Machala, Durán, Portoviejo, Manta, Loja, Ambato, Galápagos Islands...
After days of Ecuadorian adventures, there are many appealing places where you can go to relax amid awe-inspiring scenery. Head to the mountainous highlands to recharge at a historic hacienda, or find Zenlike beauty amid a cloud-forest lodge near Mindo. There are peaceful, timeless mountain villages like Vilcabamba and picturesque former gold-mining towns like Zaruma that offer a perfect antidote to the vertiginous rush of modern-day life. And for a coastal getaway, you'll have plenty of options, from tiny end-of-the-road settlements like Ayampe and Olón to charming towns on the Galapagos, with great beaches and magnificent sunsets right outside your door.
The famed Galápagos Islands, with their volcanic, otherworldly landscapes, are a magnet for wildlife lovers. Here, you can get up close and personal with massive lumbering tortoises, scurrying marine iguanas (the world’s only seagoing lizard), doe-eyed sea lions, prancing blue-footed boobies and a host of other unusual species both on land and sea. The Amazon rainforest offers a vastly different wildlife-watching experience. Set out on the rivers and forested trails in search of monkeys, sloths, toucans and river dolphins. Some lodges also have canopy towers offering magnificent views (and a better chance to see birdlife).
Setting off on a trek