 and hashtags before putting your spin on either. Find out as much as you can about the conversations happening around the topic or hashtag to avoid any sticky situations with sensitive subjects.
Visuals are a very big deal. In fact, posts that include images produce 650 percent higher engagement than text-only posts. Try incorporating different kinds of visual content such as photos, videos, and, GIFs into your social media marketing and messaging. Another no-no? Using low-quality images. There are tons of free image resources such as Unsplash.com and Canva.com that help brands source and create images.
Your profile allows you to convey what you do and who you are in the few precious moments you have to capture a visitor’s attention. Since social profiles and content now rank in search, it is important to fill these in. Make sure to complete as much of your biography or “about” section as possible, and include a link to your website or landing page. Don’t be afraid to have a little fun and show your brand’s personality. Include keyword hashtags on Twitter and use high-quality header and profile images.
“Victory loves preparation” and “consistency is key”: keep both of these phrases in mind when it comes to your social media marketing. Haphazardly posting every once in a blue moon does not equate to instant sales, traffic, or interaction. A general strategy and a good content plan helps brands stay consistent, keep on track with posts, build buzz, maximize results around campaigns or events, maintain audience interest, and attract new eyes to their account. Post at least two times a week to keep increasing growth.
Getting into arguments with trolls doesn’t look great for your brand, but ignoring legitimate complaints, questions, or concerns is a major mistake. Take the opportunity to turn lemons into lemonade and show customers you care by responding to social media inquiries. If a response is too involved for a platform, swiftly take the matter offline by asking the commenter to email you; then take it from there. Others will see that you took action and feel reassured that if anything goes awry, your company cares and will take the appropriate measures to correct it. Talk about building trust!
Learn how people interact on each network and use those elements in your own posts. For example, hashtags are searchable and clickable on Twitter, yet they do nothing on LinkedIn, so it’s a good idea to adjust captions when cross posting. Ignoring the communication rules of a network could make your messages look automated and inauthentic, which can turn off potential followers.
Analytics is one of the most important facets of social media marketing. If you don’t measure, you won’t know if you’ve reached your goals or if your initiatives worked. Analyzing your audience, content, and posting time are a few important metrics that can help dictate changes in your social media strategy. Use built-in tools such as Facebook Insights and Twitter Analytics, third-party tools, and measurement of social traffic and conversion with Google Analytics. Remember to use your numbers to set benchmarks.
Building an engaged, organic community takes time and effort. Social media marketing is about building long-term relationships with your audience of potential consumers, creating connections beyond a simple “like” or “follow.” You will make mistakes along the way. Some may help and some may hurt, but being aware of the most common mistakes can help you navigate social media marketing like a pro.
A New York City based social media and e-marketing professional.
The Department of the Environment at the Almuñécar Town Hall has been out signposting protected wildlife areas around the municipality.
This has been done in collaboration with the Junta in order to heighten awareness of the flora and fauna that cohabit in these protected areas.
“The objective of this signposting [information boards] is to protect our endemic species in these areas: Punta de la Mona, Peñón del Vapor, playa de El Muerto or the Barranco de En medio, amongst other spots where species such as the ribbed Mediterranean limpet, the Kentish plover and wild flora inhabit,” explained the project coordinator, Sr. Ferrón.
 was organized with Ciné-ONU Geneva and UN Environment, with the support of the Amazon Aid Foundation, on the occasion of World Environment Day. Over 300 audience members filled Auditorium Ivan Pictet at the Maison de la Paix in Geneva, Switzerland to watch the documentary about the apocalyptic destruction of the Amazon rainforest in the pursuit of illicitly mined gold. The film follows war journalists Ron Haviv and Donovan Webster and their guide, Peruvian environmental activist and biologist, Enrique Ortiz, along Peru’s Madre de Dios River to reveal the savage unraveling of pristine rainforest and its dangerous consequences.
A panel discussion about River of Gold followed the screening, with (pictured above from left to right):
- Marc Hufty, Professor in Development studies, The Graduate Institute, Geneva (moderator)
- Sarah DuPont, Film producer, President and Founder of the Amazon Aid Foundation
- Sheila Logan, Programme Officer, Minamata Convention on Mercury
- Casper Edmonds, Head of the Extractives, Energy and Manufacturing Unit, ILO
- Charles Chaussepied, Former Director, Piaget
Terrance Malik is getting used to being retired as a defensive back. He walked away on his terms and is now finding his way in his second career.  Now, he just needs to convince the woman to give them a chance. It's going to take more than his charm to win her over. But he knows that Asher is worth it. She tests his control, yet he likes that and wants her even more.
Asher Ross is used to being the center of attention. After all, being the top of her field, along with being what some men call sexy, she's in high demand for her time. She has rebuked many advances, yet this one man who didn't try is on her mind. There is something compelling about Terrance. He's magnetic and she's drawn to him. She knows she should resist but is unable…unwilling to walk away.
They might have met by chance but they'll need to decide if this will be one moment in time or a lifetime of a seducing dare?
The national average government loan rate for 2004 harvested wheat will be $2.75 compared to $2.80 for the 2003 wheat crop. The 2004/05 wheat marketing-year target price will be raised from $3.86 to $3.92. The direct payment will remain at 52 cents and the maximum counter cyclical payment will increase from 54 cents to 65 cents. The direct and counter cyclical payments are paid on 85 percent of the base acres and yield.
Wheat harvest prices for 2004 are expected to be between $2.50 and $3.50 and the odds are that this $1 range is not wide enough. During harvest, prices will have a tendency to gravitate to the loan rate ($2.75). Prices will depend on 2003/04 marketing year ending stocks, 2004 wheat production and potential wheat use.
The Kansas City Board of Trade July 2004 wheat contact price is $3.30. The 10-year average central Oklahoma and Texas Panhandle basis is about a minus 35 cents. This implies that the market is offering about $2.95 for 2004 hard red winter wheat. Wheat may be forward priced or hedged for 2004 delivery for about 20 cents per bushel above the loan rate.
During the last five years, world wheat use averaged 21.5 billion bushels per year and the range has been between 21.3 and 21.9 billion bushels. Wheat use in the U.S. averaged 1.27 billion bushels and another billion bushels were exported for a total U.S. average use of 2.27 billion bushels per year.
World stocks
World wheat ending stocks for the 2003/04 marketing year (June 1 through May 31) are projected to be 4.7 billion bushels or about 22 percent of annual use. During the last five years, world wheat ending stocks as a percent of annual use has averaged 33 percent. World wheat ending stocks have declined from 7.6 billion bushels in May 1999 to a projected 4.7 billion bushels in May 2004.
United States 2003/04 marketing year wheat ending stocks are projected to be 643 million bushels compared to a five-year average of 810 million bushels. May 31, 2003 wheat ending stocks were 492 million bushels.
During the last five years, world wheat production averaged 21.3 billion bushels and the range was between 20.1 billion bushels in 2004/04 and 21.7 billion bushels in 1998/99. World wheat consumption averaged 21.5 billion bushels and ranged between 21.2 and 21.9 billion bushels.
U.S. stocks gain
For the following, assume that U.S. consumption is the average (2.27 billion bushels) and world consumption is the average (21.5 billion bushels). If 2004 U.S. wheat production is average (2.13 billion bushels) and world wheat production is projected to be average (21.33 billion bushels), U.S. wheat ending stocks would be expected to decline 140 million bushels to 502 million bushels and the harvest price would be expected to be $3.10.
If 2004 U.S. production is 2.6 billion bushels (the highest in the last five years), ending stocks would be expected to increase