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Gone are the days when slapping a website up was a warranty that traffic will appear from the ether. With competition as fierce as ever, the "if you construct it they will come" mindset just will not cut it. Unlike social media or paid ads, individuals don't run throughout your site throughout the course of their typical day to day activities online.
Location a link to your site on your social networks pages and anywhere else you can think of. However the most effective way to reinforce your website's online exposure and ranking is by employing a seo (SEO) technique that focuses on site optimization along with high quality link structure and material.
People see the value you use and even share it with good friends.  You do not desire to go TOO large with the funnel, so make sure your ads and material are pertinent to the perfect customer you want to bring in.How I Ended Up Doing Social Media Marketing for ABC TV's Traveler - Part 1
For a few days earlier this month, I found myself running the social media marketing campaign for ABC TV's new show, Traveler.
After all, somebody had to.
Allow me to explain...
On May 30, 2007, ABC TV launched a new summer series, Traveler. No doubt inspired by the success of rival FOX's Prison Break, Traveler follows the misadventures of two young college guys who are on the run from the FBI for a crime they didn't commit.
The reason they are accused of the crime (the Oklahoma City-esque bombing of a New York City museum) is that one of their college housemates, a sketchy, technologically-savvy guy by the name of Will Traveler, appears to have framed them. Now Will has gone missing, and our two intrepid heroes must track down the elusive Will Traveler in order to clear their names.
Here (below) is a 3-minute trailer for the show that will give you a sense of how the whole thing revolves around the quest to uncover 'Who is Will Traveler?"
I caught the first episode of the series a day after it premiered, and while I quickly deduced the show wasn't for me (it was too predictable) I was struck by one thing: ABC and the producers of the show had completely missed the social media boat.
Halfway through the first episode, our heroic college boys are beginning to wonder if this Will Traveler guy they thought was their friend was really who he said he was. They begin to ask themselves questions about his background, and who this Will Traveler may be connected to. Then one of the guys decides to do some research into the mysterious Will Traveler.
Right about this point I'm thinking, OK, here comes the scene where they Google his name. But instead, one of the guys goes over to his girlfriend's house and rifles through printed (ahem) photos he has of Will Traveler.
When I see that, it suddenly hits me. These are American college kids in 2007. They wouldn't have a stash of printed photos. All their photos would be on Flickr or Facebook. In fact, why don't they just log in to their Facebook accounts and do some searching for Will Traveler there?
So that's what I do.
I log in to Facebook and do a search for Will Traveler thinking, duh, ABC or the producers of the show will have already created a 'profile' page for Will Traveler in order to extend the experience of the show. After all, it wouldn't cost them a penny to do this.
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