 parents buy multiple products, cribs, cots then baby mats in every room and have no storage spaces after a few months of use- hence, we wanted to create a multi-functional, well-designed product for the parent, and a soft and luxurious product, one that they can trust and one that our babies can enjoy.
This is a premium product- yet affordable for its quality.

As a mumpreneur in the children product business - the product/s we choose to carry with our lines and our products must meet the highest quality standards. My partner knows – I am reviewing our product all the time!
If I am not satisfied and not happy, then I will get our team to refine it until it is what we want - but I am fortunate that our Angel Babybox team and designer are equally or if not even more particular about the standards and quality of the products we produce.
Our designer flew across to our manufacturer at least 5 - 6 times in a few months just to make sure every detail of the production is properly carried out.
For the team at Angel Babybox, we have had quite a few challenges with the pandemic - one of which is being ‘stuck’ in the UK, and our products being delayed with shipments and the two /threefold increase in transport cost with shipping.
Having a strong mind - constantly reviewing the course of the business, how we should adapt and never give up!
Always have the objective and focus in mind. My partner, Alice has been very understanding and taking on more work when my baby was newly born and our partner and design team has been very supportive as we have been stuck in the UK with the pandemic and they have been actively working on our Singapore side of the business.
Working as a team and appreciating the efforts of all team members is very important.
Just as with family life - my husband is very understanding and supportive - he is a tester of our product and absolutely love it!
Angel Babybox launched 6 months before the pandemic in the UK. We were awarded several ‘top 10’ products in the United Kingdom and were gaining traction quickly and had several luxury baby shops waiting to list our product in their shops. The pandemic happened and we faced several difficulties, including the unaccounted cost of increased shipping, months of delays with shipping, lost goods and the closure of shops (for a year now - some of which has closed down).
The Premium product market at the moment is challenging and as a new brand and a new concept, it has been very difficult for us to market in the virtual world.
We then started our marketing back at home, 1 year before our original plan and are working to promote the concept of safety of products in Asia.
We are exploring all options and alternative solutions as we ride through the difficult times of the pandemic- however, we are now gaining further traction and interest with distributors contacting us through Europe and the Middle East - hence, watch this space for our very own Singaporean Brand!
What three bits of advice would you give to a mum wanting to start her own business?
Know to switch off when required - children know it if they are not given their full attention!
You do not need to memorise anything in the booklet. You will be given a copy of it in the exam tomorrow. It’s good to be familiar with it and understand it, but you don’t need to cram any information in. Maybe have a read through and check anything you aren’t sure of. 
We basically know what the 9 marker at the end is going to be. I’d have a go at that if you really want (that’s what I’m doing right now). Question will LIKELY be (obviously we can’t be certain) “the government has rejected the decision to build the EfW incinerator. Do you agree with their decision?”. 

Also, remember that there’s unseen fieldwork before that in section A. Stuff like different sampling methods (systematic, random, strategic), data collection, etc.The fliers got folded as well, although there turned out to be only about half as many as I thought, and I made a list of possible dances for the programme.
The first fruit loaf was a disaster, because I forgot about the ways of fan ovens and it was burnt on the outside while still raw in the middle, but the second one worked, with a bit of coaxing. It tastes good :)
I have a watch made out of rope (not quite as posh as that one), and a new diary for next year (already filling up at the start) with lots of maps in the back of it :) “Whether you decide to get married in the spring when our Bradford Pear trees are full of blooms, lilac bushes and irises are all colorful, summertime when the grounds are lush and colorful with Crepe Myrtles and Rose of Sharon’s, or a beautiful fall night, Tennessee never disappoints. Tennessee sunsets can’t be beat, so were are always thrilled when the sun sets above your barn in the open fields for the perfect picture opportunity.
Iriswoods is a beautiful venue for any type of couple. They have had the pleasure of working with couples with different visions and tastes, and they love making these visions come to life. Iriswoods is the perfect venue for any couple who wants to have a beautiful setting shine through in their wedding day photos for an unbelievable, unforgettable wedding day.
Innovative Industrial Properties, Inc. (NYSE:IIPR – Get Rating) saw a large decrease in short interest in April. As of April 15th, there was short interest totalling 1,150,000 shares, a decrease of 25.3% from the March 31st total of 1,540,000 shares. Based on an average daily trading volume, of 287,800 shares, the days-to-cover ratio is currently 4.0 days.
IIPR has been the topic of a number of analyst reports. Zacks Investment Research upgraded shares of Innovative Industrial Properties from a “sell” rating to a “hold” rating in a report on Monday, April 25th. StockNews.com initiated coverage on shares of Innovative Industrial Properties in a report on Thursday, March 31st. They issued a “hold” rating on the stock. BTIG Research restated a “buy” rating and issued a $290.00 price objective on shares of Innovative Industrial Properties in a report on Friday, April 1st. Finally, Piper Sandler reduced their price objective on shares of Innovative Industrial Properties from $290.00 to $285.00 in a report on Friday, January 14th. Three investment analysts have rated the stock with a hold rating and four have issued a buy rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Buy” and an average price target of $266.43.
Shares of NYSE IIPR traded up $0.09 during mid-day trading on Tuesday, reaching $144.59. The company had a trading volume of 248,524 shares, compared to its average volume of 286,240. The company has a current ratio of 52.60, a quick ratio of 52.60 and a debt-to-equity ratio of 0.20. The firm has a 50 day simple moving average of $183.55 and a two-hundred day simple moving average of $217.84. The stock has a market cap of $3.99 billion, a P/E ratio of 31.87 and a beta of 1.77. Innovative Industrial Properties has a 52-week low of $140.53 and a 52-week high of $288.02.
Innovative Industrial Properties (NYSE:IIPR – Get Rating) last posted its earnings results on Wednesday, February 23rd. The company reported $1.14 EPS for the quarter. The firm had revenue of $58.94 million for the quarter, compared to the consensus estimate of $57.92 million. Innovative Industrial Properties had a net margin of 55.73% and a return on equity of 7.48%. The company’s revenue was up 58.9% on a year-over-year basis. During the same period last year, the firm posted $1.29 EPS. On average, equities analysts expect that Innovative Industrial Properties will post 8.03 EPS for the current year.
The firm also recently disclosed a quarterly dividend, which was paid on Thursday, April 14th. Shareholders of record on Thursday, March 31st were given a dividend of $1.75 per share. This is an increase from Innovative Industrial Properties’s previous quarterly dividend of $1.50. This represents a $7.00 annualized dividend and a yield of 4.84%. The ex-dividend date of this dividend was Wednesday, March 30th. Innovative Industrial Properties’s dividend payout ratio (DPR) is presently 153.51%.
In other Innovative Industrial Properties news, Director Gary A. Kreitzer sold 1,104 shares of the stock in a transaction that occurred on Monday, March 14th. The shares were sold at an average price of $31.05, for a total transaction of $34,279.20. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, Director Gary A. Kreitzer sold 2,200 shares of the stock in a transaction that occurred on Thursday, March 10th. The stock was sold at an average price of $31.52, for a total transaction of $69,344.00. The disclosure for this sale can be found here. 1.50% of the stock is owned by corporate insiders.
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