From what you’ve learned, what do most people know about nuclear energy?
Honestly, not much. As a part of our infrastructure, it’s one of those things that sit in the background of people’s lives, which they don’t normally consider. It’s part of the invisible system that keeps our world running. What little we know about it is generally associated with nuclear’s negative aspects: the Fukushima disaster, Three Mile Island, waste, etcetera.
What does NEI want them to know?
That nuclear energy is actually quite central to the way we live today. It not only powers our homes and cities, but it also enables us to have the power that we need without carbon emissions. It’s a critical part of our infrastructure in the U.S.
What’s the insight that led to this campaign?
Nuclear energy really does miraculous things in our lives. Beyond generating electricity, it powers sophisticated scanners so that doctors can detect deadly diseases; it allows submarines and aircraft carriers to travel around the world without refueling; it powers spacecraft, such as the Cassin-Huygens probe, which just finished its mission to Saturn.
How did you come up with this campaign idea?
We realized that we needed to give all people—from policymakers to folks in small towns—an opportunity to reconsider nuclear energy. And jumping off of that idea of nuclear power’s incredible capabilities, we knew that if we just reframed the way it’s presented to them, they’ll stop and take a second look.
What was the biggest challenge in creating this campaign?
Politics. Not that this is a political campaign, but since this is an industry that lives and dies by the regulations coming out of Washington, politics is something that we have to consider. The day we kicked off the project was the day after Donald Trump got elected. It was an unexpected turn, which changed the entire policy landscape for us overnight. We had to make some pretty serious adjustments to our strategy, but we ended up in a really interesting place.
What, in particular, makes this TV spot effective?
There’s a sense of newness—a feeling of wonder—that comes from this work. By introducing the audience to the extraordinary things that nuclear is doing in individuals’ lives from the outset, the spot pulls the viewer in. Intrigues them. By playing off this feeling of wonder with nuclear, it creates a moment of dissonance, which encourages the audience to reconsider nuclear. That’s something many have never thought about before.
What’s been the reaction to this campaign so far?
So far, the campaign has had a very positive reaction from the industry, NEI members, and NEI executive management.
One member said in an email to the NEI CEO, “It strikes all the right chords: clean-air energy to do amazing things, i.e. powering cities, creating jobs, enabling missions into deep space, diagnosing diseases. You guys clearly worked with people who understand how to do technology communication.”
And the different approach was quickly recognized in the energy community. In an article written by E&E News, an organization focusing on energy and the environment, the headline read, “Industry launches ad campaign, ‘radical departure’ in strategy.”
NEI CEO Maria Korsnick said it simply and succinctly: “We definitely have plowed new ground.”
What’s something about this campaign that most people don’t know?
This is the first time the nuclear energy industry has ever spoken directly to the consumers. It’s a huge moment for them. And we’re really excited to have been the agency to help them bring their message to a mass audience.
We hope to build on the campaign and its message in the coming year. This campaign was just the tip of the iceberg in reframing the conversation around nuclear.Nike is making sure healthcare workers are covered during the Coronavirus crisis.
Uber pledges 10 million free rides and food deliveries to healthcare workers and others affected by COVID-19.
Lizzo wanted to give back to the healthcare workers who have operated tirelessly through this COVID-19 quarantine.
Nantong Navigation Machinery Group Co. was originally established in 1973 as part of the Diesel Filter Plant, National Sixth Machinery Department, a producer of high quality filters for diesel engines. We reformed as a limited company in 1996 and changed our name to Nantong Navigation Machinery Group Co. in 2009. With more than 40 years of development and growth within the industry, we are capable of incredible self-design functions and have developed and introduced many different kinds of ship equipment, including filters, valve remote control systems, marine modules, hydraulic products, etc. Our products are widely used in shipbuilding, diesel engines, power generation, lubrication equipment, chemical engineering, metallurgy, petroleum industry, and more.
The company is headquartered at No. 6 Yongxing Road, Gang-zha Economic Development Area, Nantong. The facility covers an area of more than 112,000 square meters, 44,000 of which makes up the production plant, while the offices cover about 6,500 square meters. This includes our 5 subsidiary offices. We utilize more than 290 pieces of manufacturing equipment in the processing of our products. This includes vertical/horizontal machining centers, CNC lathes, digital display boring machines, CNC tube-bending machines, CNC flame cutting machines, resin sand production lines, coated sand production lines, medium frequency smelting furnaces, liquid iron thermal analyzers, and metallographic microscopes.
Highly trained technicians account for about 33% of our total employees. An internal LAN covers the whole company and connects 134 computers. Utilizing software such as KM-CAD, SolidWorks, KM-CAPP, and KM-PDM, our technicians can better design and manage projects. This allows all information connected to our products to be integrated carefully through our network and database for completely modernized and standardized production. The final result is outstanding equipment that offers superior performance and reliability.
2008, certified by KR for grey iron castings and ductile iron castings.
Our products have been inspected and certified according to CCS, LR, ABS, GL, BV, DNV, RINA, HR, NK and so on. We have also been widely praised by customers.
Intrinsically Safe LDT - The 950IS is an intrinsically safe analog system. The system uses a remote transmitter mounted in a safe area wired through intrinsically safe barriers to the LDT, which may be mounted in a hazardous area. The term 'Intrinsically Safe' pertains to a device's inability to produce an electrical spark of enough significance to cause ignition. This system incorporates circuitry that is U.L. listed for use in Class I, Groups C and D, Class II, Groups E, F and G, and Class III hazardous locations.
Span Length - 1" to 300"Super moist grilled chicken burgers can be yours with these easy to follow instructions. Don't serve your friends and family hockey pucks anymore.
I always see that ground chicken breast at the store and have planned to do this for a long time. The main problem with ground chicken is the same as with skinless boneless chicken breasts. There is almost no fat, and we all know what that can do. Cooked wrong and you have a dry tasteless disk. We shall call this the hockey puck syndrome.
So my usual research was complete and my conclusion. Confusion. I had "simple" as the label on a recipe with 13 yes 13 ingredients. That celebrity chief will remain anonymous. But after reading 20 plus recipes, there was one reasonably consistent theme. They mostly used a panade.
So armed with this knowledge, it was time for some cooking for two. I would season my chicken burger like I would a chicken breast. That meant mayonnaise, salt, pepper, and garlic. For the salt, pepper, and garlic I used my everyday seasoning of 7:2:2. For the panade, I would use common bread crumbs and add some mayo to the burger and depend on the moisture in the meat. Too much liquid would not do here.
A nice solid 4. That's good for an everyday meal. Very moist with the panade. This is just a basic starting point for variations. A little heavy on the mayo.
A panade is something like breadcrumbs (think starch) that can coat the ground meat particles with starch and keep moisture in. Generally, a panade will be breadcrumbs or something similar then moisture is added to that to make a paste that is then mixed with the ground meat.
Milk is often used like in meatloaf. But I chose mayo for this recipe.
If you want to know more about panades check out Panade: The Secret to Keeping Ground Meat Tender at JessicaGavin.com.
I went with 1/3 pound "burgers". That made a nice 1/2 inch thick burger. Thinner will be more likely to fall apart and dry out.
This is chicken and will take flavor very well. I see a southwest version, Italian version, etc.
While I cook this on high grill temperature, as long as you cook to a final internal temperature, you can use a lower temperature (like 450°). I will just take longer.
I used cheese flavored bread crumbs but use what you like.
Mix ground chicken with bread crumbs, 7:2:2 and a liquid. Use 1/3 pound of meat per burger and two tablespoons bread crumbs and one tablespoon of mayonnaise or milk plus 1/2 teaspoon of 7:2:2. If you don't have 7:2: