B2B consumers trust other buyers and their experiences with brands. Using testimonial videos is an effective strategy for B2B companies to put their best success stories in an engaging, easy-to-digest video format.
Where to use a testimonial video? All stages of your sales funnel.
These videos should emphasize your branding and your vision, as opposed to heavily promoting your products and services.
The end goal is to motivate your target audience to learn more about you and how you might help them in their business.
Use your video marketing to increase recognition of your brand, and remember to include your logo and name for visual impact.
Where to use a brand video – Top and middle of the funnel.
These videos are designed to highlight a specific product or service. They demonstrate how your B2B prospects and customers use your brand’s products. This serves the dual purposes of generating brand awareness and allowing viewers to visualize the product benefits.
Explainer videos are all about educating and informing your viewers. Your business is free to choose what to explain to your audience – whether it’s answering common questions, discussing new product features, or promoting an upcoming webinar.
Where to use an explainer video? – Top and middle of the sales funnel.
In 2019, LinkedIn emerged as the most successful channel for B2B businesses, with an overwhelming 87% of LinkedIn video marketers describing it as an effective channel.
Although YouTube is the world’s most popular channel for video, Facebook is more effective for B2B marketers, with 85% saying it’s been a success.
This image shows how marketers plan to use video in their social media marketing in 2020.
When asked how they’d most like to learn about a product or service, 66% of B2B audiences said they’d prefer to watch a short video. This compares to 18% who’d rather read text on your website.
Your customer’s stories provide powerful social proof to your website visitors.
77% of people who watch testimonial videos say that they helped convince them to buy a product or service. Showcase your product and service solutions by letting a happy client share their success story with your audience.
While using video in email has experienced a significant increase in popularity – up from 36% in 2016 to 55% in 2018 – this marketing tactic is still underused.
If your audience comprises millennial buyers, 46 percent of this demographic prefers video content. Try adding video to your next email campaign to compare and test your engagement levels.
Hosting your own video requires an enormous amount of storage and bandwidth costs. This is the major reason most B2B businesses choose a cloud-based hosting platform.
Viewers access your video by going directly to the host website, or you can use an embed code to insert the video content on your website.
Video is a great way to break down difficult concepts, help your potential customers learn more about your business, and create content that can be repurposed into other formats.
Why not brainstorm a few ideas and do a little research to see if video can help meet your marketing goals and grow your online audience?
At Testimonial Hero, we’re always ready to talk video marketing with you. Reach out today and discover how to unleash the power of B2B video for your business.
Merry Christmas everyone! I can’t believe it’s HERE! Christmas is my favorite time of year; I absolutely love everything about the season: the music, the decorations, the movies, even the snow! I feel like everything is just a little happier and brighter around the holidays and I couldn’t love it more!
I just wanted to use this post to thank all of you for reading along with me over the last year. Last Christmas, I was working on building content for my blog, not knowing if I would ever have the courage to launch it or if anyone would even read my posts. I am SO thankful to have had the opportunity to meet so many people within and outside of the blogging community, and I hope that I have inspired at least one person to take the leap that they have been hesitant to take.
\section{Introduction} \label{sec:intro}
As of mid-2017 there are nearly 60k meteorite samples classified in the Meteoritical Bulletin Database\footnote{\url{https://www.lpi.usra.edu/meteor/metbull.php}}.
However, apart from a handful of Lunar ($\simeq300$) and Martian ($\simeq200$) meteorites that have a well known origin, the link with other solar system bodies is limited.
From the instrumentally documented fall of the P\v{r}\'{\i}bram meteorite in 1959 \citep{1961BAICz..12...21C}, we learned that chondritic material comes from the asteroid main belt.
The way this material evolves onto an Earth crossing orbit starts with a disruption in the main belt. 
The small members of the debris field can be strongly affected by the Yarkovsky effect \citep{1998Icar..132..378F} and as a consequence their semi-major axis is continually altered.
If the debris field is close to a powerful resonance (in semi-major axis, inclination, eccentricity space), the break up event feeds material into that resonance, which will in turn push the debris' perihelia into the inner solar system. This can occur on a timescale of less than a million years in some cases \citep{1994A&A...282..955M}.

Calculating the orbit of a meteoroid using only the luminous trajectory as the observation arc is in most cases not precise enough to allow unequivocal backtracking into a specific region of the main belt, hence the statistical results reported by  \cite{2009Sci...325.1525B,2011M&PS...46..339B,2014M&PS...49.1388J,2015MNRAS.449.2119T}. In order to understand the origin of the different groups of meteorites from the main asteroid belt, it is therefore essential to collect several dozen samples with orbits and look at source regions in a broader, statistical way.





\subsection{Dedicated networks to recover meteorites with known provenance}

In the decade following 2000, the recovery rate of meteorites with determined orbits has dramatically increased \citep{2015aste.book..257B}, without a significant increase in collecting area of the major dedicated fireball networks.
While the initial phase of the Desert Fireball Network (DFN) started science operations in December 2005, covering $0.2\times10^{6}\,\mbox{km}^2$ \citep{2012AuJES..59..177B},
other major networks ceased operations.
The Prairie network in the USA ($0.75\times10^{6}\,\mbox{km}^2$ \citep{McCrosky1965}) shut down in 1975,
the Canadian Meteorite Observation and Recovery Project (MORP) - $1.3\times10^{6}$\,km$^2$- stopped observing in 1985 \citep{1996M&PS...31..185H},
and the European Network's covering area of $\sim1\times10^{6}\,\mbox{km}^2$ has not significantly changed \citep{1998M&PS...33...49O}.
If not due to a larger collecting area, this increase can be explained by other factors:
\begin{itemize}
    \item Existing networks improving their data reduction techniques \citep{2014A&A...570A..39S}.
    \item Democratisation and cheap operating cost of recording devices (surveillance cameras, consumer digital cameras...) \citep{2003M&PS...38..975B}.
    \item Use of doppler radar designed for weather observations to constrain the location of falling meteorites  \citep{2012Sci...338.1583J,2014M&PS...49.1989F,2010M&PS...45.1476F}.
    \item Deployment of the Desert Fireball Network expressly on favourable terrain to search for meteorites. In its early stage, within its first 5 years of science operation, the DFN yielded 2 meteorites \citep{2009Sci...325.1525B,2011M&PSA..74.5101S}, whilst MORP only yielded one \citep{1981Metic..16..153H} in 15 years of operations over a larger network.
    \item To a lesser extent, development of NEO telescopic surveillance programmes. One single case so far (the Catalina Sky Survey detecting the Almahata Sita meteoroid several hours before impact \citet{2009Natur.458..485J}), however this technique is likely to yield more frequent successes with new deeper and faster optical surveyors, like LSST, which comes online in 2021 \citep{2008SerAJ.176....1I}.
\end{itemize}

The DFN started developing digital observatories to replace the film based network in 2012 with the goal of covering $10^{6}\,\mbox{km}^2$, the more cost effective than expected digital observatories allowed the construction of a continent-scale network covering over $2.5\times10^{6}\,\mbox{km}^2$ \citep{2017ExA...tmp...19H}.
This programme rapidly yielded results, less than a year after starting science operation (in November 2014). One of the observatories lent to the SETI institute in California was a crucial viewpoint to calculating an orbit for the Creston fall in California in October 2015 \citep{Metbull_104}, and the first