 organic, although there is the option of LinkedIn Ad. So, LinkedIn marketing can be a great choice if you are on a tight budget.
Publish portions of valuable contents on LinkedIn, and leave a link to your site.
Retargeting, in essence, is showing advertisements to those who have visited your site and/or have triggered a certain action (i.e., downloaded your ebook). Both Google Adwords and Facebook Ads, arguably the most popular advertising platforms, offer a retargeting feature.
Retargeting is especially powerful before it targets the audience who has shown interest in your brand, and so there is a higher chance for conversion.
A retargeting campaign can be quite expensive, so carefully plan your campaign, especially your target audience.
The most important thing when planning a marketing strategy is realizing that it is an investment. So, at the end of the day, we should consider whether we are making money with it, or a term we called ROI.
So, besides choosing the right tactics and methods, it is also important to monitor your progress. You should track the right metrics according to your goals, and pivot when it’s necessary.
Draft day is coming again, the same day every year that all the citizens of the republic fear because they might be chosen for service. Appointed to jobs nobody really likes but have to be done in order to ensure that this form of democracy remains stable for all of time.
When the selections have been made those chosen are sometimes taken from their homes and stationed thousands of miles from their families for terms between two and four years for very little monetary compensation depending on how the draft chose them. Many who are drafted would have rather participated in military service, which is entirely voluntary and gets you out of politics for the duration of your military service. But the moment any military duty has ended, you can be drafted into political office by popular vote and are required to serve as a representative of the voters whether you like it or not – rarely has anyone liked serving. One man was appointed president and immediately committed suicide at the thought of having to run the country forcing an emergency re-draft to find the runner-up who went into hiding in Peru to avoid taking the oath.
 Political offices don’t pay well, funded by taxes alone and barred from making investments or accessing private accounts politicians are paid and live off of only what they make per term. Once drafted all accounts and business transactions are suspended and frozen as if the money they posses does not exist, this can be a nightmare for a billionaire who suddenly gets drafted having to adjust to the working class salary of a Congressman or the Presidency.
This involuntary system of representative democracy in its early infancy was a calamity and thus the draft was immediately responsible for necessary sweeping reforms in education. The first of the draftees phased in as the old voluntarily elected phased out were almost completely clueless about how to administer a country. So education was the first necessity for the following generations. The first draftees were pretty stupid, but smart enough to know that if political service was going to be a mandate all citizens from childhood should know how to serve responsibly like it or not just in case they got drafted. The life of a politician was an efficient one, a public one, but a lonely one, always under the watchful eye of the nations citizens as laws were written and argued on before votes to pass or fail were announced. While the citizens could roam freely with reasonable expectations of privacy the offices and temporary homes of these representatives were under direct public surveillance 24/7. There were always citizens watching every politicians move at any time of day as a reality TV show. Societal life had become a reversal of Orwellian prophecy. The cameras were turned against the government instead of the people and those drafted were pitied by most, but this system is considered a necessary burden to minimize government corruption.
Corporate lobbyists were a problem at first but as the businesses backing them began collapsing due to the inaccessibility of the politicians for private meetings which held the government to the highest standard of transparency as these predatory businessmen went extinct. The surviving corporations manged to thrive using honesty and listening to the consumers needs as their underhanded competitors collapsed around them. New competitors also formed eventually in the aftermath as thousands of patents were sold off by brokers liquidating collapsed corporations at pennies on the dollar to former employees and shareholders.
Reluctance towards assuming leadership roles was more common since everyone in society was involved in the political process as a requirement. Each unwilling elected official kept under the watchful eye of an informed public every second of every day.
Now it was my turn. I have received notice this morning that I have been elected to the highest service office of the land.
“Aye crap!”I yelled as I stomped the floor.
“Deus damned it! For the next four years I have to bear the burden of president,” I screamed. For the next four years my leisurely comfortable life would be put on hold. I have a week to get any personal affairs in order before being escorted by secret service directly to Air Force One. Once I step on that jet I assume office and temporarily leave my life behind for the political arena. No one likes the job, but it is any civilian citizens civic duty to carry out as the social contract states.
I guess I better pack my bags, I haven’t got many loose ends to tie up. I’ll be busy all week when the mail arrives tomorrow with all of the forms I have to fill out. Might have enough time for a night at the tavern and maybe a decent prostitute while my private life still remains private. Once my week is up the nations eyes will be upon me-everything I say and do will be a matter of public record. If I screw up bad enough I’ll serve longer, and I really don’t need that. Life of the people outside of office is great, privacy and individual civil liberties are preserved as sacred for the citizen but temporarily surrendered upon election to public service. For the duration of time in office you are no longer a citizen just a politician – not necessarily the lowest form of life mind you, but with it comes the burden of trying to keep as many citizens happy as possible at any given time. You won’t please everyone of course but you learn to remain mindful of all points of view enough to make concessions.
This is not my first tour in public service either, a couple decades back I was elected mayor in Kalispell Montana for two years, then three, then four. I guess I should have paid more attention in high school civics class otherwise I wouldn’t have kept screwing up so much. Never Again did I want to experience extended public service. They made me stay in public office until I fixed every bad decision I ever made – there was no way out of it. 
Some have done their duty so efficiently that second and even third terms were assigned much to their disappointment-a politician had no choice but to continue service if requested by the people in perpetuity at first, but most lucked out and managed to make it through just a single term before a new politician was chosen. Fortunately Congress decided it would be practical to enact term limits to political service totaling no more than ten years per a citizens lifetime. This had the advantages of bringing new blood into the political process and preventing accidental career politicians. I had two years credited to my public record-the time spent correcting my errors as mayor didn’t count because penalty service time is never credited toward the term limits. A politician might possibly serve twice the total term limit time with penalty time which was penalized in time amounting day per day (meaning for every bad day in office including missed days without proper documentation or authorization you were penalized one day to fix it) and could be in office as much as 20 years if they were so unfortunate. At least screw ups didn’t count as deficit against the term limit law, otherwise I could still be obligated to serve another ten years. Thankfully I only had eight left even though it took me four to work off two to the public’s satisfaction the last time.
I surely will praise the deity if I manage to make it only four years with reasonable efficiency and manage to be voted out and replaced by the next unfortunate human being chosen by our great people. But I would also be relieved if re-elected (though disappointed at the thought of serving the second term while my private life remains in limbo) knowing I could finally max out my total term limit time and never have to hold another damned office again.
I could always run from office, I still have time to split the country, but I would be in exile never to return after denouncing my citizenship. I had many thoughts going through my head all night, about staying and getting it out of the way or making for the Canadian border and trying my luck starting from the bottom rung of another country’s society. I didn’t get much sleep as I thought of the possibilities of screwing up again versus leaving and going through the processes of seeking political asylum elsewhere.
Daybreak came and there was a chime at my front door. It was the parcel messenger with the package full of forms. Still tired and in unrest I roll out of bed to greet the carrier.
It was my cousin James who ran the parcel building across town making a special delivery a box marked,”priority handling” which meant only a department boss could deliver it. On the box was the Presidential seal, on my cousins face was a look as if he was attending a funeral. 
“I managed to clean up most of the messes I made there James it took me a while but I think I got the idea this time, but if you keep ragging me on that and I swear I’ll appoint you to my cabinet then you’ll serve in hell with me,” I replied as a waved my cousin in to sit for