. Many have launched new products and built ad creative based on flawed results. Much of our success has come from providing accurate online research. Companies turn to us for market sizing, finding population segments to pursue, assessing the competitive landscape, because no one else in the industry has the accuracy of our KnowledgePanel. Q: The Interactive Advertising Bureau recently announced that online advertising is weathering the economic downturn better than other sectors. How big is the shift to online advertising from traditional media? A: Online advertising currently represents about 10% of ad dollars, and that is rising about 1% a year. We believe that economic conditions will likely fuel an expansion in Internet advertising, because marketers are being careful with their advertising dollars but are always eager to invest in less expensive media that can be easily tracked. We got into this space because of the rapidly growing market trend; the quantity and quality of online video is improving all the time, and online audiences for full-length films and television programs–and the ads that surround them–have traction with Internet users. Q: What kind of insights are your clients looking for today that’s different than in the past? A: Today, marketers want consumer-centric insights. They want to understand how consumers are interacting with their brand across different media. For example, in evaluating a campaign, they’re not just asking: ‘How well did my campaign work?’ but also ‘which parts of my campaign are working? What isn’t working? And why?’ These questions are even more relevant in today’s fragmented media market. Clients are using online surveys to get at such key metrics as awareness, brand affinity and intent. Things that behavioral techniques do not track. Share this:TwitterLinkedInNew featurette for the Michael Fassbender-led videogame adaptation sees stuntman Damien Walters perform daring 125 foot leap of faith.
Directed by Justin Kurzel (‘Snowtown,’ ‘Macbeth’); ASSASSIN’S CREED stars Michael Fassbender (‘X-Men: Days of Future Past,’ ‘12 Years a Slave’) and Marion Cotillard (‘The Dark Knight Rises,’ ‘La Vie en Rose’).
ASSASSIN’S CREED opens in theatres worldwide January, 2017.
A photography friend of mine took this photo of one of our local golf courses. I have never played golf other than miniature golf way back when. I don't think they would want to see me on their course. The other golfers would probably throw their clubs at me. Thanks to Pete Doherty for the use of his photo....Four!!
Came across this really cool farm during one of our rides in the country. Probably will never be able to find this farm again. I have never seen hay wrapped up in plastic like this. It was very interesting. Was able to get some neat photos which will become paintings. Watch for them.
"Modern Day Farming"
These new fandangle farms are a sight to see. You can't miss them because they are so new and shiny. They have come a long way from the traditiional farming. I bet there is a lot of technology involved.
I personally love an old lapidated falling down barn that conveys a lot of character. They are such great subject matters and are so readily found where I live.
Currently in Highland, Indiana we are all trying to save Scheeringa Farmers llc. It is a family owned farm that has been here for years. The city wants to take the farm and put up senior living. I am a senior so I guess I should be for this. But NO....SAVE THE FARM. So many people will lose so much if this happens. They are a great family and they have a great business that needs to be saved. Help us.. Pray...
It's a lovely day here today in Indiana. The sun is shinning. I sat in my gazebo today for a bit and was thinking of my barn series and what I would like to add to it. Came up with a lot of ideas and will continue with them. Will be doing more pen and ink drawing to go with this series so watch for them..
Still traveling the country looking for barns of Indiana...sometimes I.even venture into Illinois.
Pretty soon you will be seeing some fall barns. So time to get out some warm colors in my palette.
It was a beautiful day as I was experiencing it from my car window,,,,The skys were so pretty and the clouds put on a great show for us as we drove.
Pretty soon the crops will all be picked and fall will be just around the corner. Soon you will smell the scent of leaves burning in the air.
"Indiana Barn II"
Everywhere in Indiana there seems to be a barn somewhere waiting to be painted or to be captured in a painting. I love to paint barns and rural scenes since I have photographed so many. These structures are so exciting to me and I am fascinated thinking about what the life of a farmer is like. Bet I couldn't survive one day. They get up just when I am going to bed. But I bet at the same time, they are wondering what it is like to be an artist.
Stay Well. Stay Strong, Enjoy the rest of summer.
I took this photo on one of my barn photo shoots. I used my artistic license and added the water in the foreground. It's fun to make things up and be creative. We call this composition and design. Enjoy.
Stay Well. Be strong.
"Skys of Indiana"
It was a dramatic sky day when I took this photo....This is a grain elevator over some railroad tracks in Indiana.
Fall is just around the corner so we will be experiencing a whole new palette of colors and subjects...Fall is in the Air.
Stay We... Stay Strong.
Against expectations, recent findings suggest that issuing green bonds does not result in an increase in stock price in the short-term. Indufor’s Mr Henri Sakki recently completed his master’s thesis research at the University of Helsinki on the valuation effects of corporate green bond offerings. Mr Sakki’s thesis work was commissioned by Indufor, an Approved Verifier under the Climate Bonds Standard.
Good for the environment - but how about for investors?
The thesis utilised an event study methodology to study whether the announcement of a green bond offering by a publicly listed company resulted in abnormal returns, the hypothesis being that small positive abnormal returns would be found.
Surprisingly, in general, green bond offerings seem to result in negative abnormal returns in the short-term. The scale of the negative effect is small, however. In the three-day period surrounding the day when a green bond offering is announced to the public, a company’s stock price decreases by -0.267%. This result is notably different from what was found in a comparable group of non-green bond offerings; non-green bond offerings did not present any statistically significant abnormal returns, and the insignificant abnormal returns were mainly positive. These results were similar to those found in previous publications studying investor reactions to conventional bond issuance.
The research also revealed that the negative effect associated with green bond issuance is more pronounced with announcements made during 2014–2016, compared to those made during 2017–2019. In fact, during the latter period, no statistically significant abnormal returns were detected. The observations within the first period displayed negative abnormal returns of -0.82%.
Differences were also observed between financial and non-financial companies; according to the results of the study, financial institutions may gain an increase in their stock price by issuing green bonds, whereas companies from other industries do not experience a similar reaction. Unfortunately, as publicly listed companies have yet issued only a very limited amount of green bonds, it was not possible to assess differences between more specific industry classifications. This will be an interesting topic for future research, as the pool of corporate green bonds continues to grow and offer new data.
Further analyses were carried out on differences in reactions to bonds issued in different regions, with different credit ratings and different maturities. Green bonds issued in “developed” markets (Europe, North America and Japan) resulted in mainly insignificant, negative stock price changes. Green bonds issued in other, mainly developing markets (e.g. China, India, Chile), resulted in positive insignificant stock price changes. The results reveal possible differences in attitudes towards green bond issuance across different geographies. It is possible that companies operating in developed markets may be subject to more stringent environmental and reporting requirements as is, so green bond disclosure and operative requirements may not be perceived to add value. In developing markets, where regulations and requirements may be lesser or more lenient, the more stringent green bond requirements may be seen to tangibly improve environmental performance and availability of information about the issuing company. Further studies are required to uncover, whether this is actually the case or not.
Maturity type of a green bond does not have a significant impact on the valuation effects. A bond’s credit rating on the other hand does. Investment grade green bond offerings resulted in only slightly negative or even positive abnormal returns, while junk bond offerings resulted in strongly negative abnormal returns. This was an expected result.
The results found during the research are contradictory to those found in two previous studies, which have found a small positive stock price reaction to green bond issuance (Flammer 2018, Tang and Zhang 2018). This naturally invites further research and discussion on the topic. As the green bond market expands and more and more publicly listed companies issue green bonds, the pool of available observations for study broadens. This will hopefully allow more definitive results.
The green bond market has been experiencing explosive growth for some years now. According to Climate Bonds Initiative (CBI), 240 green bonds were issued in 2015 and a little under 400 in 2016, while some 1 500 were issued