’s streaming platforms an original film available on Hulu within the US on March 4, 2022. It will also be available globally later in the year through Star+ at Latin America and Disney+ across all other territories.
The trailer depicts a beautiful scene in a grocery store and then becomes a terrifying nightmare as Stan’s refreshing character Steve is revealed to be an insane psychopath with a bizarre appetite. The upcoming film produced by Searchlight Pictures starring Sebastian Stan will be available on Hulu. The film will make an international premiere during the Sundance Film Festival next week.
The revulsions of current dating seen through one young lady’s insubordinate fight to endure her new sweetheart’s strange hungers.
The director Mimi Cave and screenwriter Lauryn Kahn explore the perils of modern life that women face in Fresh the director’s debut feature that is a follow-up to films such as Promising Young Women (2020) as well as Get Out (2017); an eerie film masquerading as comedy in this case romantic. Noa And Steve’s chance encounter rapidly escalates and they discover that they have a lot in common one. A few days later, Steve asks Noa to go on a weekend getaway far from city life.
The main character chooses to ignore Steve’s “red flags” from Steve because of his irresistible charm as well as brutal honesty, thanks to an unexpected Sebastian Stan in the most challenging role she has played thus far. Edgar-Jones is an outstanding character, and her performance is as harrowing as it is complicated. We can feel her anger in her despair, her desperateness, and her desire to put an end to the terror in which she’s caught in the same way as if we’re in the same situation.
The Seltos, which is seeing strong global demand, was Kia’s second best-selling vehicle in 2020 with 328,128 units. India, with 91,324 units sold from January-November 2020, was a strong contributor.
In the past Covid-impacted year, Kia has registered growth only in its home market of Korea and in India.
Kia had targeted a 6% PV market share in India by Q4 FY2020. It now has a 6.03% share, which makes it the No. 3 in India, after Maruti Suzuki and Mahindra. In UVs, at No. 3, it has a 16.02% share.
On September 18, 2020, Kia India launched its Sonet compact SUV which is seeing a strong market response. In just 3 months, till end-November, Sonet sales were 32,404 units.
Kia Motors India plans to hit full-capacity utilisation in 2022 with 201,000 units in domestic market and 99,000 units in exports, and 110,000 units in 2023.
Kia has a strategic export strategy. In FY2020, Kia Motors India exported 21,461 units and, in the April-November 2020 period, has shipped 23,963 units.
After registering a 5.9 decline in its CY2020 global sales due to serious challenges posed by the Covid-19 pandemic, Kia Motors is preparing a brand transformation in 2021, based on its ‘Plan S’ business strategy.
The Korean automaker registered cumulative sales of 2.61 million units in 2020, but is now targeting to sell 2.92 million units this year. The number includes a substantial volume of the sales coming from overseas markets which are projected to garner 2.39 million units over and above the 535,000 units being targeted from home market within Korea. India, its youngest global market, is expected to be a key contributor to its global sales.
Kia Motors, a relatively unknown brand in India, entered the country in 2017 by setting up its subsidiary Kia Motors India (KMI), followed by the commissioning of a 300,000-unit annual capacity plant at Anantpur in Andhra Pradesh in July 2019.
The company went to market with the launch of its maiden SUV – Kia Seltos – in August 2019, which also marked the Korean giant’s entry into the B-SUV segment globally. The Seltos, which is seeing strong global demand, went on to become Kia’s second best-selling vehicle in 2020 with 328,128 units, after the top-selling Sportage SUV that clocked sales of 366,929 units.
From a 5.2 percent sales contribution in the second half of 2019 to 10.2 percent in the second half of 2020, the Seltos has been a successful foray for Kia into the growing B-SUV / midsized SUV segment around the world.
Kia’s aggressive strategy to market the Seltos in India with multiple variants and multiple engine/gearbox options at varying price-points clicked and buyers were soon making a beeline for the new SUV in town. The first quarter of production between July and September 2019 saw KMI stock its dealers with around 8,000 units to cater to the initial batch of customers, while sales in the subsequent quarter (Q4 2019) catapulted 350 percent to over 36,000 units, with the Indian subsidiary already starting to realise profits for its parent organisation.
For a newcomer, this sort of performance is nothing short of phenomenal in a market which can otherwise be excruciatingly tough to survive, for its price-sensitive and value-conscious set of buyers.
Between August 2019 and end-November 2020, Kia India has sold a total of 136,550 Seltos SUVs, checking-in into the list of best-selling utility vehicles and being a constant there for 16 months in a row. With a range of petrol, turbo-petrol and diesel variants on offer in both manual as well automatic transmission options, KMI has sold 78,155 units of the petrol and 58,395 units of the diesel Seltos SUV till November 2020.
While KMI contributed 4.1 percent to Kia Motor’s global salesin Q3 last year, the Seltos has been recently assisted by a new sibling –the Kia Sonet.
The Sonet, a strategic India model for Kia Motors, was introduced in the middle of the pandemic in September 2020 after its global unveil in February last year. Just like Seltos, it too almost immediately stepped in into the list of the bestsellers, attributed primarily to the same strategy – a wide range of drivetrain, powertrain and creature comforts on offer.
In terms of retail sales, the introduction of the Sonet saw the company record an overwhelming 260 percent jump in performance with sales growing from 8,000 units in Q3 of 2019 to 30,000 units in Q3 of 2020, amidst the challenging Covid-19 pandemic.
On September 18, 2020, Kia India launched its Sonet compact SUV which is seeing a strong market response. Till end-November, Sonet sales were 32,404 units.
With a price tag that puts it in an even competitive sub-four-metre compact SUV space in the country, the Sonet has had its task cut out against a slew of products, but KMI still managed to clock 32,304 units in a short span of four months. The Sonet has seen a majority of the numbers coming from petrol variants – 19,563 units – and remaining 12,841 from the 1.5-litre diesel engine option.
A small and rather insignificant contribution to Kia’s global volumes from India has also come from its flagship MPV – Kia Carnival – that was introduced as a CKD-only model in February 2020. Compared to the Seltos and Sonet, the India-spec Carnival, which is also the outdated, last-generation model of the global MPV, has garnered only 4,109 units from its sole diesel-automatic option on offer.
Clearly, the Carnival is to pronounce a halo image around the Kia brand in India, also giving the carmaker a price advantage over its Japanese and American competitors. Together with these three models, Kia Motors India has already got hold of a 6.03 percent share of the passenger vehicle market in India between August 2019 and November 2020, also grabbing a significant 16.02 percent of the UV market within a year-and-half of launch in India.
Kia Motors Corp had targeted a 6% passenger vehicle market share in India by Q4 FY2020. It now has a 6.03% share, which makes it the No. 3 in India, after Maruti Suzuki and Mahindra. In UVs, at No. 3, it has a robust 16.02% share.
Going by its subsidiary’s sterling performance, Kia is betting big on its India business and has projected growing volumes for 2021, both for exports and domestic market, to its shareholders.
As part of its mid-to-long-term volume plan, Kia Motors India is set to increase its domestic sales volumes from nearly 138,000 units in 2020 to 158,000 units in 2021, eyeing a 14.5 percent growth. Exports are also pegged to almost double from 39,000 units to 78,000 units taking the combined production at its Anantapur plant in Andhra Pradesh to 234,000 units, just 60,000 units short of its installed annual capacity.
As per an investor presentation, Kia has pegged CY2021 volumes for the Seltos at 70,000 units in the domestic market and 41,000 in exports, while the Sonet gets to explore the potential of a relatively more mass-market sub-compact segment with 100,000 units chalked out for domestic sales and 44,000 units in exports from India.
To achieve maximum capacity utilisation by 2022