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When you’re planning a kitchen remodel it’s easy to forget the most important things to think about: the things you need to include in the overall project. While it is tempting to jump right into the project without first considering the basics, there are actually some considerations you need to be aware of before you commit to a full kitchen remodel.
First, while it is tempting to add an island for your kitchen remodel, it is important to realize that your island will ultimately serve a more utilitarian purpose than an artful piece. A kitchen island will be used for storing cooking appliances, pots and pans, and other small items that don’t fit on a countertop. The main function of the island, however, should determine its design. Some islands are made out of small shelves, while others are made out of baskets or cabinets. You may want to find a design that can be modified according to your own personal taste or preferences, or you might simply choose to purchase a pre-made island that you can use as a storage unit.
Next, you should consider what type of kitchen you have. The size of the space you have available should also factor into the size and shape of the island you decide to purchase. In addition to the space you have, the shape of the island will play an important role in the layout of your kitchen remodeling project. For instance, if you have an open kitchen, you’ll likely want to buy an island that features a large opening where you can easily open the cabinet doors.
Another important consideration to make is the location of the island in the kitchen. Is the island going to face your stove or is it going to face an open window? Will the island be located near a microwave or refrigerator? If you’re working on a small kitchen that is located in a small apartment or home office, you might prefer to locate the island on the floor next to the stove or refrigerator.
Kitchen islands are often constructed with shelves, baskets, or other accessories designed to keep everything contained and organized. But this doesn’t mean that you can’t put too much on the island. You can create several different functional spaces with a simple island design.
If you are looking for a more basic island design, choose one that features a single shelf and an open shelf on either side. If you have large areas of unused space, you may want to use two separate islands, with their own open shelves, for different tasks. One island could be used for hanging pots and pans and another for putting food items in while the other is for drying off pans or dishes. If you have a lot of extra countertop space, you may want to consider using the entire island for food preparation needs.
Once you have decided on the materials you want to use for your remodeling project, the final step is to decide on the color scheme and the style of the new island. If you want to stick with a more traditional look, choose something with a black or brown finish. Or if you have a lighter color scheme, opt for a lighter shade of the same color. You should also pay attention to the type of material and colors used for the island, since this will affect the style and overall look of the island.
One of the most important things to consider when choosing an island is its safety. You should purchase islands that come with an optional slipcover. A slipcover provides you with a safe place to slide a towel while preparing meals or washing dishes. If the island becomes dirty or stained, the slipcover protects the surface from staining. Also, an island that has a built-in garbage can keep the island clean and sanitary, so don’t forget to include this in your list of considerations.
Other important things to consider including your budget and your remodeling project’s timeline. You will also want to find out what materials you need, how much you need, and how many hours it will take to complete your project. Once you’ve figured this out, you can choose between ready-made or custom-made islands based on the size and location of your kitchen. Some custom-made islands may be delivered for free, but the labor needed to put one together will vary according to the size and complexity of your kitchen.
A kitchen remodeling project can be a rewarding experience and one that can add a great amount of value to your home. So take your time and research the project thoroughly before making a commitment. Take the time to think about the things to consider and then set aside a time limit and schedule for completing the remodeling project.Online advertising is changing the rules of engagement within the advertising industry. As more and more companies question their current marketing mix, expenditures and return on investment, online advertising gains power and pull. Here, industry expert Mike Ferranti, chief executive officer of New York’s Search Engine Optimization Firm, Endai Worldwide, answers some frequently asked questions about the merits of online advertising, the future of online and offline media and hottest opportunities in the market.
Q: What are some of the major trends in online advertising?
A: Search is becoming the dominant form of online marketing, increasing the sophistication of search engine results and content as well as the consolidation of industry players. Market pricing will function more like network television, although the web still remains the great equalizer: Small business will continue to buy a significant share of online advertising because it’s effective, easy to buy and the same medium used by the big boys. Because of its inherent measurability, online advertising is already having an effect on the accountability of all advertising.
Q: Has online advertising achieved its peak potential?
A: It’s already taken off, most dramatically a year or so ago. It was also consumed by entrepreneurial direct marketers—Endai Worldwide was among the first—that figured out economic models after the easy money exited the marketplace. Many of these upstarts have had to evolve into far more sophisticated players, as the market and competition have grown and matured. We’ve had to invest heavily in technologies to stay competitive and provide clients with increasing value.
Q: What advantages does online advertising have compared to print, for example?
A: In most ways that impact the bottom line, online outperforms print media. That is not to say print media is without value, but as the marketplace grows more digital (and therefore more accountable) the ability to track, measure, and optimize the results generated by media are difficult to beat. Print’s strengths include highly targeted or niche audiences and the business-to-business sector, though search is impacting that as well.
Q: What are the opportunities for specific markets, such as the real estate industry?
A: Real estate is a big opportunity and the majority of decisions today are already influenced by online content and advertising. The challenge here is in capturing and organizing oceans of data, images, and entities in a super fragmented industry that is eminently localized. Sounds like a sweet market for a Google invasion, but upstarts like Zillow are doing a great job.
Q: What other areas of online advertising would be smart to invest in? Are there any areas that are untapped?
A: Online video is growing fast, but barely tapped. Online music and audio advertising opportunities are also hot. While Apple and pirated music dominate, upstarts like Soundpedia are taking the music world in a new direction and have