’t excite us — or make us want to drink MTN DEW Kickstart. After this commercial, we’re staying as far away from it as possible.
A New Truck to Love, Honda: Don’t get us wrong; we love Queen. But be honest: Did you actually remember which company ran this ad? Or were you just singing along to a great song? So were we, but that’s tough to justify the hefty price tag ($10 mil?).
Breathe, Michelob Ultra: Was it just us or were you a little confused by this spot too? We get that Michelob Ultra targets athletic and fit people, not your stereotypical beer drinkers, but there had to be a better way to show that — and drop $5 million.
What We Were Thinking, Quicken Loans: We’re all about technology making things easier but should applying for a mortgage be that easy? Maybe the biggest purchase of your life shouldn’t be done while waiting for your food at a restaurant. This commercial seemed to imply that an app could fix our economy overnight, which seems ridiculous. Let’s not #RocketMortgage our way into another recession.
Great Loans for Great People, SoFi: We touched on startup SoFi heading to the big game previously. While admirable, we’re not sure that its ad was the best way to spend 20% of its annual marketing budget. The company’s looking for a pretty specific customer, and the Super Bowl might not have been the best way to reach that market. We love fellow small businesses and startups (even ones with deep pockets), so we hope we’re wrong here.
Do you agree with our advertising winners and losers?
Would you advertise during the Super Bowl if you had the budget?
Were you on social media during the game? What platform were you on the most?
A Nation Full of Dreamers: Who inspired you?
Today would have been Sally Ride’s 64th birthday. She’s widely known as the first American woman in space, no doubt inspiring millions to dream big and shoot for the stars (literally).
Not as widely known is her work on Earth, educating millions of kids in science, especially girls and minorities. As someone who broke barriers, Ride, a physicist, wanted non-traditional STEM (science, technology, engineering and math) students to know that they could succeed in these fields too.
Most of us have someone who inspired us to do what we do. It could be a family friend or well-known individual in your field. We asked CCC Facebook fans what book transported them to a defining moment or event in their life, and Missy Radecki, an RN and Associate Professor of Nursing, gave a tremendous response.
That question was inspired by a book I read while in college, A Big Life (in advertising). The author, Mary Wells Lawrence, rose through the ranks in the advertising world and ended up owning her own agency when few women made it past the secretary pool. The Mad Men finale triggered memories of reading this book, which is set during the same era, and encouraged me to pull it from my office book shelves.
When I read this book, I was pursuing a degree in advertising, so Lawrence’s message of success hit home. Despite ad agencies still being male-dominated, I knew I could survive and even thrive on Madison Ave, just like she (and Peggy Olson and Joan Holloway) did. It was a bonus when I discovered that Lawrence hails from Ohio, just like yours truly.
So thank you, Mary Wells Lawrence, for living your big life (in advertising) and inspiring a fellow Ohioan to follow in your footsteps. Maybe one day I’ll get there.
Who fueled your dreams?
p.s. Another great book by a woman who excelled during the ‘Mad Men’ era of advertising is Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond by Jane Maas.
Tagged #smallbiz, #smallbusiness, A Big Life (in advertising), advertising, business woman, businesswoman, dreamers, dreams, Google Doodle, inspiration, inspired by, Jane Maas, Jean-Dominique Bauby, Joan Holloway, mad men, Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond, Mary Wells Lawrence, nation full of dreamers, Peggy Olson, Sally Ride, small business, small business owner, The Diving Bell and the Butterfly, who inspired you?
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For first-class Chevrolet repair and maintenance services in Yakima, WA, schedule an appointment with Westside Car Care today.# $.ajax()

Make Asynchronous HTTP (AJAX) requests.

## Usage

```javascript
$.ajax(url[, settings]); // => xhr
$.ajax(settings); // => xhr
```

To make an AJAX request, the URL can be passed as the first parameter, or as the `url` parameter in the `settings` object.

### Settings

The `settings` object can accept the following parameters:

| Parameter	| Type		| Description 											| Default 	|
|-----------|-----------|-------------------------------------------------------|-----------|
| url		| string	| The URL of the request 								|			|
| method	| string	| The method to send the request with ("GET" or "POST")	| GET 		|
| cache		| bool		| Denotes whether to cache allow the request to be cached. | false	|
| success	| callback	| A callback function fired on completion of a successful request |	|
| error		| callback	| A callback function fired when a request fails		|			|
| complete	| callback	| A callback function fired after a request has completed, regardless of whether it ||
| data		|object/string | Parameters to send to with the requests			|			|
| dataType	| string	| Specify the type of request ("json", "jsonp" or "script"), if not set the type will be automatically determined ||
| processData | bool	| Denotes whether to compile the data from the `data` parameter into a query string. If set to false, the data is passed to the request unprocessed | true		|
| async		| bool		| Denotes whether to send the request asynchronously	| true		|
| crossDomain | bool	| Denotes whether to make a cross domain request, note if set to true, this will result in a synchronous request | false		|
| scriptCharset	| string | Sets the charset of synchronous and requests of type "script" |	|
| jsonp		| string	| The parameter name that contains the name of the `jsonpCallback` | "callback"|
| jsonpCallback| string	| The name of the function to execute when a syncronous JSONP request has been made | [Auto-generated] |
| contentType | string	| "application/x-www-form-urlencoded; charset=UTF-8" | Sets the content-type header |
| headers	| object	| An object containing any headers to send with the request | 		|
| context	| object	| An HTML node or other object that will be the context of any callbacks (`this`) ||
| statusCode | object	| An object of key/value pairs where the key is the HTTP response code and the value is the callback function. Will be called when the specified status code is returned (Asynchronous requests only) ||
| username	| string	| Specifies the username for requests that require basic authentication ||
| password	| string	| Specifies the password for requests that require basic authentication |	|

#### Callbacks

The `success`, `error`, `complete`, and `statusCode` parameters enable you to set callbacks that are fired upon various results of an AJAX request. The callbacks should use the following pattern:

```javascript
function (response, status, xhr) {
	// if specified, "this" will be set to settings.context
}
```
`response` A string containing the response of the AJAX request. If `settings.dataType` is