 competitive” city branding is able to create irregular and unexpected outcomes [15]. Therefore it is uncertain how the city will be affected in long term through the use of mega cultural projects including iconic buildings, as they tend to “reinforce a homogenous culture” [15]. More than this, Lui argues that places are not just a site for the installation of world-class facilities and “signature architecture”. A place is required to develop its own sense of place, a quality of permanence [16]. Iconic buildings can go anywhere in the world. On the other hand, it should be considered that the “sense of place” is mainly visible in the core of historic cities where the texture is still old, whereas in the new areas of the cities the “sense of place” does not occur in the same presence [18]. Therefore it is important to distinguish in which part of the city the iconic architecture is going to be assembled.
4. Conclusion
It is outlined in this paper that city branding through culture is a complex and controversial approach. Especially the use of materialized culture in form of mega events and iconic structures to promote the culture of a city may be accompanied by unpredictable risks. An iconic building, successful in getting attention for a specific purpose in a specific place, will be repeated in other locations regardless of the existing background. In such cases the culture of the local vicinity is not considered or even ignored. Contextual qualities, cultural and local issues are put into the background in favour of global representations. As a consequence all over the world we are facing the trend towards unified city images and similar public spaces. As branding is about the creation of authentic and distinct images, construction of similar images would end up in most cases in short lasting success. Ignoring the local culture in advance of appealing “global images” would finally end up in the creation of same city images, which at the end would not articulate any local culture. That in turn would affect cities in a long term negatively as they could lose their authenticity, which is essential for successful city branding. City governors should be aware of the qualities and values of their city and choose a branding device that fits particularly to their case. Otherwise city images would be interchangeable and the place would lose attractiveness for tourists and visitors. Likewise locals can feel themselves alien with the building or events that are not representing their culture and habits.
Cite this paper
MügeRiza, (2015) Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City. Open Journal of Social Sciences,03,269-274. doi: 10.4236/jss.2015.37039
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I will be totally honest here and admit that I had heard several of the songs on this album before. I had even seen the band live in 2014, at the request of a long time friend. Back then I found their music a cacophony, the only really enjoyable parts being the refrains that were easy to sing along with. It was this initial dislike that kept me away from The Monitor at first. But as reviews came in for the Most Lamentable Tragedy, some going so far as to call it the album of the year, I decided to give The Monitor another listen. To my delight, I found sounds and music that I had entirely missed before. Whereas I had only really liked the first song, A More Perfect Union, I realized that other songs captured ideas and emotions that rung true with me. My personal favorite is now Four Score and Seven, which uses horns to augment the melody.
I will be listening to this album for a long time, and it has become my go to thing to listen to when I want to be distracted by the music.
I always thought I would outgrow my crass humor stage. Throughout high school, I found myself laughing at awful jokes at the expense of people, and the fact that they appealed to me so much was something that I felt was a personal flaw. As the years went on, however, I began to realize that much of life is hard if you don’t take the time to laugh at it.
It was hard for me to miss Rick and Morty in its initial run, but somehow I did that entirely. Rick and Morty is a show that was seeded as an idea of a parody of Back to the Future, where an old drunk scientist interacts with his young and impressionable neighbor. For somewhat obvious reasons, though, they couldn’t use that exact idea, nor the intended names (Doc and Marty). Instead they morphed the show slightly, making Morty a little younger than Marty, and creating a grandfather-grandson relationship between them. They did not, however, remove any of the foul bits. Rick and Morty is as touching as it is vulgar, though, with moments of sweetness followed by haunting depravity. (For example, the first episode ends with Morty demonstrating knowledge that his grandfather taught him, placating his parents. Shortly thereafter though Rick breaks it to him that he is really just high on a particular drug, and he has no intellect at all).
Most funny shows you watch once and laugh at the jokes. The best shows keep you thinking about their jokes. Rick and Morty one ups the