ons One man and three women. Acrobats. Hard workers, but they failed to make good in this spot.Yes, people gradually spend less time on legacy media (TVs, radio, newspaper) and more time on the Web, apps and messaging. Considering that the advertising budget spending follow the audience, it is natural that marketing budgets organically shift to digital media. However, the tremendous rise of digital marketing spending of the last decade is not comparable to the shift in audience.
Why brands are spending so much on digital medias? And why this rise will continue at a greater scale for the coming decades?
Indeed digital marketing natively brings unique benefits which solve issues which cannot be addressed with legacy marketing.
Traditionally, brands had to rely on intermediaries (media companies, retailers…) to reach their audience, paying a high price to do so. While brands consider it is critical to spend money on marketing, the direct return on investment is difficult to calculate or to forecast.
Brands are dis-intermediated, focus on the creative part of the marketing campaign and use non educated guesses regarding the results.
Digital marketing has disrupted the marketing legacy usage with total new execution and pricing. Digital marketing, when elegantly executed, allows a direct connection between a brand and his customers with a cost model based on the result.
Direct marketing allows brands to know his customers (get feedback, inform, predict demand, mobilize) and interact wisely with them (target, performance oriented, friction free loyalty).
Digital can also put brands at risk as they decide to trust intermediaries to market and sell their products and services (Toys“R”Us with Amazon). It is important for brands to use the digital platform to reach their audience but to keep the direct connection with their customers.
In contrast to traditional marketing, digital marketing allows a better targeting of the audience depending on the goals. Campaigns can be easily defined to match a pre-defined budget (newsletters, website, digital ad on Google or social networks…). For instance, (Google) AdWords gives visibility on the first page of specific researched terms to the highest bidder. The choice of words and allocated budget depends on the brand strategy. Want to get more notoriety? Prefer general/common words. Want to drive sales and get more prospect contacts? Choose specific words. More competitive is the word more money will be spent to have the best place.
In other words, budgets and ROI can be tracked with various metrics: cost per click (CPC), cost per thousand (CPT, the closer to the traditional advertising), cost per lead, audience rate… Digital marketing budget can be adjusted depending on achievements and marketing goals.
Brands with physical stores (vs pure digital shops) have a unique advantage where they can leverage the physical connection with the customer to build a unique digital direct connection. This knowledge can be leveraged by the brand at a global scale but also locally at the store level.Nebraska work-release inmate William Dolge wasn't supposed to drink alcohol during his release, but apparently eating it was OK. When prison officials accused him of violating work-release terms by drinking alcohol, he claimed that what they smelled on his breath wasn't booze, but burritos that a co-worker made with beer-and-tequila marinated meat. A prosecutor suggested that he washed it down with something stronger than Coca-Cola. So Lincoln County District Judge John Murphy asked for the recipe, which included beer, tequila, and dark ale. Judge Murphy last week accepted the strange explanation, saying the dish packed enough bite "for a preliminary breath test to register positive." But he advised Mr. Dolge to consume "less potent fare" in the future.
Add a frostbite victim to the list of casualties from Britain's recent heat wave. Reuters reported that Mike Ball, driving the 250 miles between London and Manchester, came down with the condition by having his bare feet too close to the car's air-conditioning vent. "I didn't realize anything was wrong until the next day," said Mr. Ball.  His doctor expects him to make a full recovery.
A German man's dog tried to be his owner's best friend during an alcohol test last week, but ended up upstaging the man. As the drunken driver failed to perform the test's physical requirements, including a 360-degree turn, the dog executed them perfectly, Koblenz police told the Reuters news service. The supervisor's official conclusion: "Man: fail; dog: pass." The unidentified driver lost his license.
Thailand's Communications Minister Suriya Jungrungraungkit is calling the fee for his automobile license plate an investment. Last week he bid $95,200 at the country's first-ever auction of "lucky" license plates, winning the number 9999. (Plate number 5555 drew the second-highest winning bid-$47,619.) The Thai official said the plate will either pay dividends in good luck or in a profitable resale: "This is better than investing in the stock market."
California Gov. Gray Davis may have a lot of places to go before the Oct. 7 recall election, but does he need to travel at almost twice the speed limit? Police reportedly this month clocked the governor's car and escort vehicle at 94 mph in a 55-mph zone. The Los Angeles Times reported the cars were speeding down a road in San Luis Obispo County nicknamed "Blood Alley" after numerous fatal accidents, including James Dean's legendary 1955 crash. A California Highway Patrol officer spotted the two unmarked cars and pursued them. Not knowing who was inside, he chased them for five miles, relenting only after another officer told him to back off. Little came of the incident. The Highway Patrol announced that it had reprimanded an unidentified sergeant in charge of the cars for violating traffic laws. That punishment was the mildest discipline available.
School officials in Maryland's Anne Arundel County want to make misbehaving pupils face the ultimate grade-school humiliation: having Mom chaperone them from class to class. Under the proposal, kids who disrupt class, skip school, or commit other offenses would have to bring a parent or guardian to school with them for an entire day. The district is also considering two other punishments: making vandals work off the cost of repairs and forcing truants to mop floors. The school board will decide whether to accept the proposals early next year.
Amsterdam police didn't have to go far last week to track down a burglar who broke into an elderly woman's house; he never left the scene of the crime. Apparently exhausted after combing the woman's house for valuables, the burglar fell asleep on her living-room couch. "The police came and he was still asleep," said Amsterdam police spokesman Rob van der Veen. "They woke him up."Vacancy rates increased 80 basis points to 3.0%.
Net absorption recorded negative 7,182,100 square feet for the basin as infill markets showed strong declines. This is the first time in 10 years that net absorption has been negative for the Los Angeles Basin.
Construction completions totaled only 5,298,500 square feet this quarter. This is below the five-year quarterly average, and construction activity is likely to remain subdued in future quarters.
Average asking rental rates have increased $0.04 per square foot (PSF) triple-net (NNN) to $0.84 over the previous 12 months.
The ongoing COVID-19 pandemic and subsequent economic shock continues to ripple through the local economy. While improving, the unemployment rate remains at an all-time high and businesses are adapting to an uncertain environment. This crisis is testing the resiliency of industrial users. In some cases, tenants are considering reducing their real estate footprint.
E-commerce has proven to be one bright spot for industrial as consumers have accelerated the trend of purchasing and receiving goods via non-store retailing.In a new Overwatch development update video, Blizzard’s Jeff Kaplan detailed what players can expect from this year’s Lunar New Year celebration. It’s the Overwatch Year of the Dog, which means a new location to battle on, a new game type to experience, and new cosmetic items to earn.
The new Overwatch map is called “Ayutthaya,” and is based on Thailand; the new mode is Capture the Flag, with a focus on teamplay; and the new cosmetic loot consists of skins, sprays, emotes, and other physically-enhancing goodies.
“First off, there’s no more draws anymore. We know historically every time we’ve had draws in Overwatch, there has been discontent in the player base and we want to get rid of draws. We know that they’re not very exciting and they can feel very anticlimactic. So, we’ve added a Sudden-Death mechanic if the two teams are tied at the end of time; what will happen is both teams flags are moved closer to the center of the map and then the map resumes at that point and the teams will go for the flags and then they only have a very short distance to cap.
My heart was pounding.  I mean absolutely pounding.  I thought I was dead.  Just moments prior I was face to face with a very real and very angry shredhead.  Its metallic face housed fiery red eyes and it was poised to attack.  It just so happened in that moment as it stepped forward to pounce, it's front left leg got caught under a tree root which temporarily caught its attention.  I took my chance and ran.  

It got free and pursued.  To say it was fast was an understatement.  Not just fast thought, deadly.  I couldn't wait any longer though.  There was too