 touch with interested clients. From direct messages to shop buttons, to posting links, having a strong, engaged social media following can only benefit you.
So it is naturally assumed that watching your follower count increase is a good thing, but what happens when people start unfollowing? That’s not a great feeling, and you’re going to automatically think you’re doing something wrong and wonder how to fix it. The idea of full control over follower count is partially correct and partially reliant on variables out of your control. Social media is fickle, and there are variables you can’t possibly control, like people’s reactions, attention spans, and overall interest.
However, there are ways to slow the loss of followers, and specific actions brands take that make people unfollow them. Overall, keep your content updated and engaging, vary your posts, don’t simply sell things, and stick to a moderate posting schedule. Here are a few more tips which will help you avoid losing followers, and aid in the best possible posting strategy to keep your following.
The purpose of the social media account might be to sell a product or advertise a service, and that’s likely why people followed you in the first place. However, try to vary your content so people continue having a reason to follow you. Constantly trying to sell something makes the consumer feel devalued. They want industry communication, relevant topics, and variations in what they’re seeing… not just promotions.
Back in the day, it might be easy to hide sponsored content, or to be sneaky about trying to sell something. These days people are more jaded from countless hours spent on the internet, and they know when they’re being sold. Being up front and honest about your objective is a way to feel more real with the consumer, and for them to feel like they’re on the same page as you. They don’t want to feel like you’re pulling a fast one on them, so while you might be trying to sell something, just be honest about it.
Oversaturation is a real issue. People will burn out fast if your posts constantly appear on their timeline, especially if the content seems forced or irrelevant. Try for a balance of posting every few days… enough to keep users intrigued without seeming desperate or taking over their timeline.
Yes we know, this is confusing. But hear us out: there’s a balance in posting frequency, and it lies somewhere between flooding feeds with too many posts and vanishing for weeks on end. When users go to prune the accounts they follow and they pull your somewhat defunct account up, they’ll think there’s no point in continuing to follow, thus punching the unfollow button. Like we said above: try to post once every few days. This is enough to make your account worth following while not overwhelming the people who follow you.
This is where the captions and actions come into play. If people have nothing to interact with, they will lose interest. Ask questions, foster engagement, and make your page worth following and clicking on. This also brings the algorithm into play: the more followers engage with your content, the more your posts will appear at the top of the timeline and on other people’s feeds. If people aren’t seeing your posts or they’re being buried by the algorithm because of lack of engagement, it will look like you aren’t posting at all, and you’ll start to lose followers.
While you don’t want to be continually promoting or selling, people follow your brand’s account for a reason: they’re interested in the product or service. It’s important to vary what you post, but most of your posts should stay within your realm or industry.
Lastly, this is the major variable that most brands can’t control: user’s interest. This is also the top reason that brands get unfollowed on social media. If the person doesn’t have a personal or vested interest in the brand (unlike following a friend’s social media account) they might very well unfollow because they’re no longer interested, not that you did anything wrong. Maybe they followed the page while shopping for a similar product or service. Maybe it was part of a promotion, or they just no longer have the need for what you’re promoting. Brands can help mitigate this by varying their content, not simply publishing promotional posts, and keeping the content engaging, but in the end, if the follower no longer has a use for the brand, they’re going to unfollow.Etihad Airways is to upgrade all its 14 weekly Sydney-Abu Dhabi flights to be operated with its flagship A380 aircraft from October 29 this year. This will effectively provide a double daily service to Sydney on a superjumbo.
The existing daily A380 service will be reinforced with the upgraded service which will replace a Boeing 777-300ER with a 328-seat capacity. The announcement marks the Gulf airline’s tenth anniversary of serving its first Australian destination, Sydney.
The additional superjumbo deployment, featuring the only three-room suite in the skies (on a commercial aircraft), will increase the route capacity by 496 seats. This means Sydney will join the ranks of London and New York as an all-A380 affair.
Consequently, Etihad Airways will meet growing demand from the UAE and the cities it connects to throughout the Gulf region as well as in the Middle East and Europe. In addition, passengers will soon enjoy a seamless A380 experience travelling between Sydney and London Heathrow via Abu Dhabi in both directions.
Etihad Airways currently has three daily London Heathrow flights operated by an A380 and, from the 1st of June, the second daily New York service will also receive the A380 treatment.
Of the route upgrade, Etihad Chief Executive Office, Peter Baumgartner commented, “Sydney is one of our busiest and best performing long-haul routes where we have experienced increased demand, particularly in our premium cabins, since the launch 10 years ago.
The existing daily Etihad A380 service is on the overnight flights, so the upgrade will be on the day time services.
Virtual Workshop: Shame & Vulnerability
The Student Counseling Service is excited to offer weekly Live Webinar Workshops! Each week there will be different topics presented by one of our staff for about 30 minutes. Any Miami student is welcome to register and watch the workshops.
This workshop will help attendees explore the often painful experiences of shame, how we cope with those experiences, and the ways in which shame is so much more than a negative emotion, enabling us to foster connection, learning, and growth.
Dial-In Information
Wednesday, September 30 at 3:00pm to 3:30pmVirtual Event
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Health & Wellness, Community Engagement
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Recent Activity
No recent activityTrout congregate off the mouth of Bouchoux Brook, July 24, 1972.
It was Sunday, July 24, 1972, hot and sunny at my home in the foothills of the Catskills. I was attending to chores when the phone rang. Ed Van Put was on the line.
In peak season, you can find yourself cheek by jowl with other anglers all down the river. A few simple rules will keep the experience pleasant for all.
Angling etiquette is simply polite behavior among the fishermen and others you encounter on the river—boaters, swimmers, tubers, etc., and importantly with property owners.
With most of our fishing on rivers and streams being catch-and-release, it is nice to come home with something to show for your efforts, some documentation of your successes. The current applicable fishing slogan is “CPR”: catch, photograph and release. So, here are a few tips about fishing photography while out on the river.
What is it that gets people so excited about fly fishing? Why would anyone want to stand in the river waving a big stick? Well, it’s challenging, rewarding and fun—and how many other activities get you outside enjoying nature up close and personal plus discovering the secret life of beautiful fish and the insects they feed on?I hate fixing old busted computers for people. Especially people who don’t know about computers. You turn it on and there are 8,000 icons on the desktop, and it takes forever to start up from all the crap that has been loaded.
Month: March 2010
Flooring Continued
Flooring Day 21
Flooring Day 20
I was feeling better by this afternoon so I helped Sherry paint the family room. Not sure what was wrong with me. Sherry probably caught wind of my “mexico” plan and put something in my food to slow me down. Sherry is the painter. She’s in charge of the paint. She picks the paint colors, because I am clinically color blind. Paint is Sherry’s job.
Flooring Day 19
I felt like crap when I got home from work, I think I started pulling off the trim in the dinning room. Sherry could tell I wasn’t feeling good, and wasn’t up for working. So we quit and took Abby to Friday’s.
Free Home Phone (almost)
Flooring Day 18
Flooring Day 17
Flooring Day 16
The goal for tonight was to finish the entire kitchen. Now that Sherry is running the saw things are moving much faster. We can kind of switch jobs off, and get more done. Part of me is a little leery of how