 that inspire people to investigate further: these needn’t even give away what you are selling, just lure them to click…and then, you can capture them.
Your ads for customers should be what laser lights are for cats. Irresistible.
Create Content that is New and has Viral Potential!
Santa hears about aggressive marketing.
The tricky part: creating content that draws audience to your store and makes them stay long enough to check out your products. The internet is constantly bombarded with wacky, interesting ideas. Standing out is going to be difficult- but fun! Grab a slice of fame and turn it into a strategy for your store.
Basically, try new ideas! You’re doing more than sell a product here. You’re setting a brand culture and inviting people to be part of the community.
Sure, those holiday sales sound sweet, but you know what would be better? A brand image that stays imprinted in the customers’ minds even after the holiday season is over.
More on building a brand through holiday promotions in the next point!
3. The Celebration Goes On!
The best Christmas promotions are ones that create long-lasting impact on your audience. Of course, sales will be high during the holiday season. But we want you to be more than one-hit wonders: to have returning, loyal customers, sell the brand lifestyle- don’t just focus on the product and the discounts on it: show them what buying into your brand stands for.
To do this: first have a clear view of who your target market is, and what their primary motivations are. For example, Nike targets high earning, young individuals who want to combine fashion and athletic activity: selling them the exact lifestyle they see themselves living. Create marketing campaigns and and construct your site such that consumers are able to envision themselves living a better (but believable) version of their life- through your products.
Provide them with more than a shoe or a phone case: be outspoken about the long-term value of partnering with your brand.
Those yoga pants may not change lives, but now Wendy exercised once a month, instead of once a year!
Holiday marketing strategies are simply usual marketing efforts on steroids: For a successful holiday season, you need to give your best!
Start an affiliate plan! Whether it is partnering up with more established businesses and having them promote your products- or having special offers for customers who refer their friends and family to your store.
But the best way to go about it is…YouTube! 68% of shoppers visit YouTube on their smartphones to determine what to buy.
Surprised? Videos are easier to process than text, and influencers online can really do your store a big turn. More than half of the shopping popular pays close attention to the recommendations from people they love. Influencer marketing works if you find people with authority on social media with the audience that fits right into your target.
Typical influencers are people who have gained their audience’s trust beforehand- someone the audience listens to, and responds to, positively.
Can’t find an appropriate influencer? Create your own product videos using pictures, graphics and text easily with apps such as iMovie. For successful holiday marketing campaigns, you need to turn digital marketer, brand manager and content creator all together!
The cat has our attention, and obey...we must.
Second, people are twice more likely to buy a product or avail a service if a friend recommends it: so get that referral program up an running- Smile.io or Loyalty Lion are apps on Shopify that can help you quickly set up a system!
Decide on your incentive: usually retailers go with either a discount coupon for the next buy or a cash incentive. If you expect the customers to return, depending on your product- jewelry or clothing are niches where discount coupons would be adequate. However, with furniture or hefty items that are not purchased all that often, cash incentives might be a better idea!
Lastly, make sure news about your referral program reaches your customers: send them a casual, warm email!
Give your customers a 5 Day Return-Money Back Guarantee. And if you’re feeling adventurous, have cash on delivery + a money back guarantee. Sure, it’s a bit of a risk: but psychology dictates that once people own an object, they assign greater value to it. Ever wonder why automobile companies allow test drives? Exactly.
Once a customer holds the product in their hands and a sense of ownership floods them, they are very less likely to return the product. This adds to your credibility, at no extra cost. Putting the message across bold will only help customers trust your products- you must be really confident about the product: why would you proclaim a full refund policy otherwise?
Second- try a different game plan than a flat 10% off on all products.
Problem: Products that are on the high end of the price range.
Solution: An offer with $50 off. The offer stated in dollars would make a better impact that saying 15% off.
Conversely, saying $5 off on a $15 product is a no-go. Rise with the tide, fall with the tide.
Two: Get your glasses on and analyse some data- which is the product that is most popular on your store, based on activity from the past few months? The product that sees maximum abandoned carts? Or the product spend a lot of time viewing, but never purchase?
Step Three of Plan Maximise your Sales is consumer research. Work on different buyer personas and find out which products appeal to which kind of customers and what tactic would work best for them- there could be customers who look for high-end items, with price being no bar. Send them a peek into your exclusive collection. Customers who ONLY buy on sale: target them with huge offer banners! Personalisation is the key.
Apart from the above, don't forget to create landing pages specific to targeted audiences- This is the most perfect time of the year to go all out. Take risks with your holiday campaigns: holiday shopping gets a little crazy, and you can too!
All we want for Christmas is you…to succeed!
Go for it: Winter it coming, and this one is going to be the best ever!I have died in dreams a few times and I always wake up. It's different to the way I normally wake up though. Each time I experience total whiteness then I very slowly wake up. Very slowly as in I begin to drift back into the room and at some point become aware that I am awake in my bed and not dead. All the events of the dream and the memories I made for myself are soon lost and it gives me some very mixed feelings that will often keep me awake for the rest if the night. Kind of my equivalent to having a nightmare as a kid.Seahawks.NET - The Voice of the 12th Man! • View topic - Goldson to Tampa?
They got a ton of cap room to sign him.
@AdamSchefter: Former 49ers S Dashon Goldson agreed to terms on a five-year deal with Tampa Bay. Really. We're sure.
if "Booger" says it's so, it must be so..
he got paid well and he isn't even in Earls league.The Uncorked Cellar. Wine At Its Best
Written by Kristy Lankester
Imagine being able to manage your personal wine collection with the click of a mouse. The Uncorked Cellar is top of the range in wine management software with so many benefits you will wonder what you ever did without it.
The Uncorked Cellar is wine cellar software that allows the user to manage their wine and get information about other ranges. It also has wine aging information and information on the best times to drink their wine which has been collected from wine makers across Australia and world-wide. It was developed for people who are interested in wine and want to keep an accurate inventory of their collections.
The program is used worldwide. Brian Allen is the developer of the software and says it is very easy to use.
"That's what we pride ourselves at doing. For the people that do need a kick start to get going we have a 'Getting Started' section and that takes people through the key parts of how to add a wine, how to change a wine and how to cork a wine, and it also has a 'How Do I?' section so there's a whole page of links," Mr Allen said.He came up with the idea for the software after his experiences with other products simply did not do the job.
"I had bought an unnamed product and was really frustrated by it; it was too hard to use. It really didn't have the information I was looking for. and I thought there has got to be a better solution to this, so I did it myself."Since then he has found that it has been beneficial to more than just the private wine lover.
"I do know at least a couple of wineries use it for their wines, a wine storage business, a casino, a wine bar, and a merchant bank who uses it for their executive wine store and an officers mess at an army base. From a private use perspective, I have seen it used on cellars as small as two dozen wines - and as large as 14,000 - and in the USA, we have several installations where employees use it to look after a private wine cellar," Mr Allen said.
Arthur Fowler is a wine lover from Brisbane who uses Uncorked Cellar and says he is a beta tester on many programs worldwide.
"I came across Uncork in my search for software to manage my increasing wine collection. I was so impressed with the product I purchased