 search results page for a given search term?
Hi J.P.,
You are correct that city centroids were once considered a strong ranking factor. This was then edged out by the concept of industry centroids, but this in turn has given way largely to the concept of user centroids. Recommend you read the history of the centroid here:
My answer beyond this is in two parts:
To discover whether your client can move up in the local pack rankings you must a) audit her business and b) do competitive analysis to discover if any competitors can be surpassed. Your audit of your client's marketing should include an assessment of their website, citations, reviews and social engagement.
Whether this will lead to your client appearing in black text at a lower resolution of the map is not known. I have never seen a thorough study of how Google determines which locations show at the lowest resolutions there, so this would be something you'd want to be sure you weren't promising to the client. In our sample 'newport beach plastic surgeon' the only 2 businesses receiving this treatment at the automatic zoom level are those ranking top 2 in the maps pack, but whether this is the case for every such search, I honestly don't know. If you could get your client to be #1 or #2, perhaps this would lead to them replacing one of the 2 businesses in black text, but I am not 100% sure of that and would need to look at a larger data set to begin drawing such a conclusion. Interesting topic!
Of course, the ideal is always to get the client as high in the local pack rankings/maps pack rankings as possible, but the difficulty in achieving this relates directly to how tough/strong his unique competitors are and how much motivation/funding your client has to make efforts to move up. And, these days, it's really important to bring into the discussion the fact that your client's customers are not likely to see the same rankings that he does or that you do, given the user-as-centroid phenomenon. Sometimes, in a really competitive field, going after hyperlocal or long tail keywords may enable them to earn traffic that they simply can't get from the main searches because the field is already too crowded with strong competitors.
Hope these are helpful thoughts.
I just want to add, in case you haven't seen it, the latest local search ranking factors. I'd pay close attention to the top 30 difference-making factors in competitive markets when you're going through your audit.
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What should be the research purpose? Compose a set of three research questions that would be helpful and justify them. Would you use primary or secondary sources, and why? Who would perform this research? What ethical considerations should be kept in mind?
This paper should be four to six pages long and contain at least six sources, four of which must be primary sources, including the textbook.
See the Chapters 1 to 4 in your textbook regarding this case. Some discussions that may be useful include those on the Ethics of Marketing Research, Marketing Research Suppliers, the Marketing Research Process, and Types of Research.
This assignment is worth 9 points of the total course grade.Another year, another Books Are My Bag campaign to mark Super Thursday, the biggest single day of new book releases. This year, BAMB have teamed up with Oliver Jeffers and Sam Winston, whose new picture book, A Child Of Books, perfectly captures everything that lots of us love about books. BAMB sent me a copy, and it is breathtakingly beautiful – it’s so simple, and clever, and a joy to behold. Oliver Jeffers’ previous work includes The Day The Crayons Quit which is one of my favourite children’s books, so it’s unsurprising that I enjoyed this so much.
I wasn’t always a bookish child – my mum likes to tell of how she tried to teach me to read, but I was having none of it. I flatly refused. Then I went to school and realised that, actually, it’s pretty great. This is a theme: when she tried to get me to learn to cook, and learn to drive, I wasn’t interested – it was only as I discovered them for myself that I saw what she was getting at… I should maybe learn to listen. ANYWAY. Once I learnt to read, it was nigh on impossible to get me to stop – I had a glow in the dark torch and desperately wished it would give off enough light to read by so I wouldn’t get caught reading after bedtime. The books that made me a child of books, though, I’m not sure about. I remember loving Dick King Smith’s Sophie stories – Sophie lived my dream and had lots of pets and a pony and such. Pretty much anything with ponies, or any animals, actually, was my jam. I loved Black Beauty, and White Fang, and wasn’t particularly interested in Harry Potter until someone told me it was good. I read all sorts from the library – though my local library was not the inspiring stuff of other people’s childhoods – and the battered books in my classrooms. What made me a child of books was simply having books to hand.
BAMB also sent me one of their new tote bags: designed by Coralie Bickford-Smith, it’s extremely classy and beautiful, and I might even break my backpacks-for-work rule for a few days so I can represent BAMB during the week’s campaign. The bags are always such good quality and I can always trust them to carry as much stuff as I can fit in them.Delhi Airport is located in India at the longitude of 77.12 and latitude of 28.56. Bhikaji Cama Place is located in India at the longitude of 77.19 and latitude of 28.57.
Driving Distance : 8 KM and 669 meters / 5.4 miles.
Straight Line Distance : 6 KM and 400 meters / 4 miles.
The total straight line distance between Delhi Airport and Bhikaji Cama Place is 6 KM (kilometers) and 400 meters. The miles based distance from Delhi Airport to Bhikaji Cama Place is 4 miles. This is a straight line distance and so most of the time the actual travel distance between Delhi Airport and Bhikaji Cama Place may be higher or vary due to curvature of the road.
The driving distance or the travel distance between Delhi Airport to Bhikaji Cama Place is 8 KM and 669 meters. The mile based, road distance between these two travel point is 5.4 miles.
The sun rise time difference or the actual time difference between Delhi Airport and Bhikaji Cama Place is 0 hours, 0 minutes and 15 seconds. Note: Delhi Airport and Bhikaji Cama Place time calculation is based on UTC time of the particular city. It may vary from country standard time, local time etc.
Delhi Airport is located around 6 KM away from Bhikaji Cama Place so if you travel