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​The opportunity to attend a COP conference is a lifetime opportunity for any environmentalists; this can obviously be seen by the older passionate delegates during discussions. I am currently an undergraduate junior at New York University and from my coursework, I have been offered mostly a historical and generalized perspective of many of the issues presented at this conference. There is nothing wrong with this, for this represents the limitations of studying in a classroom environment such as one does in college.
At this Climate Conference, I was blown away by the immersion of the experience. Since this is an international conference that brings the best brains of the world, many of the interactions at this conference involved talking to people who are experts in their field. Not only did I talk to experts, but I was allowed the opportunity to network with students that had similar interests to mine. However, it was not only the intelligence at this conference which made it special, but rather the diversity of opinions. When controversial topics were brought up such as biofuels, experts from different fields had different experiences to offer and even if they were in the same field, one might support nuclear energy and other scientist may be strongly against it. The intense discussions that followed in the side-events were mind-boggling because many experts had strong viewpoints on their solution to the problem.
One of the most profound experiences was when I learned about CO2 sequestering from the OPEC (oil producing export nations in the middle east) scientists. I assumed that they would present a case such as a climate denier, but I was seriously proven wrong, because they presented beautiful techniques and financing that held up strongly against the other scientists who were aggressively questioning them from the United States. Nevertheless, the discussion was beyond my capacity to understand and to further dig deeper into the subject I visited a UN stand that explained the science of carbon sequestering. I was then presented with a 20-minute conversation regarding the pros and cons of the method. Considering the knowledge and perspectives that I gained in this conference, I would say that each day at this conference is equal to 1 semester in college.
I don’t that it would unreasonable to proclaim that there is no experience that parallels attending a COP conference. I personally would tell all my peers to attend this conference if they could get a opportunity to get to do so in the future.
I think it's awesome that you had the opportunity to attend this conference. I really liked how you said each day felt like a semester in college. It shows that students are bound to learn more about climate change when having out of classroom experiences. I also think it's important that our generation learns about climate change now rather than later; we could be the generation that helps save the planet.
I enjoyed how you said you were able to talk to experts, and the diversities through the opinions. I have recently only learned little on climate change, but I am curious to learn more about the techniques for OPEC, and the financing behind it. Were there more pros compared to cons?
Once I read your article I have decided that if I ever have the opportunity to attend this conference I would not hesitate to jump at this opportunity. I think it is extremely important for this upcoming generation to take this problem seriously. I am glad so many people from around the world were in attendance and to the level of expertise as you described, it would truly be an amazing experience to be surrounded of people of this magnitude.
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I find it fascinating that you learned so much at this conference you compared it to a whole semester in college. Also, I think it's awesome you got to talk to experts as well as students. The amount of diversity that was there had to be incredible and it blows my mind you got to hear first handedly the pros and cons for many of the plans countries think will work. I guarantee it made you rethink some things as well as think in a different perspective.
I think you have given a perfect example of the lack of education on climate change in most institutions. As a college student most of what we know, or rather what we think we know is very limited to classrooms, bias text books and one perception. This is fantastic that you were able to experience multiple view points and opinions from experts.
I like how you highlighted the limitations of always studying in a classroom environment. Being able to hear new and diverse opinions on environmental issues is so valuable, as well as networking with other students interested in the same issues.
With high inflation and threats of a recession making headlines, many business owners are getting nervous and looking for ways to cut spending. This makes sense, and no one would argue with the decision to hold back on non-essential spending.
But where do you draw the line between essential and non-essential business expenses? While there certainly are areas you may want to hold back on spending right now, hiring a marketing agency shouldn’t be one of them.
People are still spending money, even if they’re spending less than before.
The competition for business is stronger.
Your customers want to do business with people they trust.
Below, we will dive into the details of these points. But we want this message to be crystal clear: we aren’t just saying this because of our industry. Consistency in marketing and communication is critical to a thriving business—full stop. It’s an intentional investment in your company’s future, not an unnecessary expense. So if you need a fresh perspective, keep reading. And please don’t hesitate to contact us with your questions about marketing in a down economy.
During a recession, consumers are more cautious with their spending but don’t stop spending altogether. They just shift their spending to items they perceive as providing good value. So if you can show consumers how your product or service provides good value, you’ll be in a great position to increase your sales even during tough economic times.
Even though people are cutting back on spending, there will always be people looking for your business’s products and services. If you’re not marketing, you’re not giving yourself a chance to reach these potential customers.
Recessions provide opportunities for businesses to gain market share from their competitors who are cutting back on marketing. Businesses that do well during a recession continue to market themselves effectively and can gain a competitive advantage.
Because the competition for market share is stronger, focus on maintaining the strength of your brand and connections with leads and current customers. Since consumers have less to spend on products and services, they’re likely to be more choosy about who they do business with.
When funds are tight, there’s little room for error. So while people are still spending, they’re growing more discerning regarding where they spend. This means that you’ll need to work harder to maintain those connections and convert leads into customers.
A good marketing agency will audit your company’s digital footprint to ensure consistent branding across the board, including a thorough review of directory listings and any other online expressions of your brand.
If anything seems out of order, a marketing agency can work with you to make necessary updates. This marketing best practice will go a long way to maintain trust between your business and current clients and establish trust with new ones.
Trust is more important than ever during a recession. People are careful about where they spend their money and want to know that businesses are stable and will be around for the long haul. If you can show potential customers that you’re a business they can trust, you’re more likely to win their business.
There are a few ways to build trust with potential customers. One is by being transparent about your business and your products or services. If you’re open and honest about what you’re offering, people will be more likely to trust you.
Consistent and proactive marketing and advertising during a recession will secure trust between you and your customers. For example, social media engagement is an effective relationship-building marketing tactic. People love engaging with brands they support on social media, and brand videos always do well with consumers of all demographics. But this can’t happen sporadically, or it could backfire and produce unwanted consequences.
Proactively writing and sharing content that answers people’s questions about your products and services will give your leads the information they need to make an informed-buying decision. They’ll trust you more when you’re upfront about costs and they know they’re dealing with an honest proprietor. But beyond that, simply humanizing your brand and making meaningful connections online can foster a loyal business relationship for years to come.
Another way to build trust is by providing great customer service. If you go above and beyond to help your customers, they’ll be more likely to trust you and do business with you again in the future. Times are tough, and consumers are looking for help improving their quality of life. Make it easy for them to