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2010-07-21 WOMMA Webinar Influencer & WOM v03ss.ppsx 6356 KB <-- PowerPoint 2007 version.
Hi All,
I was on vacation and just now getting back to this discussion. The first thing I would like to add, is that vendors already are giving freebies and discounts to four square mayors. I've seen this at a few locations in my area - independant coffee shop, italian ice shop, etc. Granted, these are somewhat small economic incentives, but we all love that free coffee or ice cream right?
I really like the QR idea, since it removes the human step. More importantly, I think it better aligns with vendor intent - incentivise repeat purchasing, not just checking-in and buying nothing. And who says the QR idea can't be green, down the road?
Thanks!
Mike
Hello Mike,
Welcome back from vacation.
Well, that is good to know. So the economic incentive is already there. Please excuse my slowness in adopting all the social technologies.
I'm glad you like the QR code idea. But like I said, the algorithm there is pretty simple, but getting it rolled out and getting all the business to use it is the bigger challenge there.
Speaking of Geen QR... Since the QR reader is completely visual, it does not have to be on paper, venues can simply display the QR code on a monitor, or project it on a white wall; as long as our eyes can see it, the QR reader can read it. There are plenty of ways to make QR greener.
I'm glad to have your validation and thanks for commenting.
Speaking of vacation. I feel like I need one soon too.
You totally deserve a vacation, man! Hope you got to enjoy our 3-day weekend and stay away from the keyboard for a while. But I know how you'mad' scientists are - it's a labor of love
Thanks Mike,
You are definitely right! when I get passionate about something, it's almost like driving without a break. Could be quite dangerous sometimes.
I think I should take a vacation soon just to refuel. It's probably better in the long run. So I probably will. We are already talking and making some plans for it. So I may disappear for a while in late September, early October for couple of weeks. In the mean time, it's something to look forward to.
Great stuff here as usual. Says the.pps file needs a password?
Can you provide?
Hello Dean,
You should be able to view and play the slide as a read-only slide show by not entering a password. I've mention this before (see here), that I can only provide the slide as a complete unit in read-only form due to the fact that it contain anonymously aggregated derived data from our client.
Your articles about influence are very interesting. I am a PhD student from Finland - Aalto University School of Economics (former Helsinki School of Economics), from the department of information systems science. I am studying how companies could use social media and first approached this them from the perspective of consumer values. Now I would like to enlarge my perspective to influencers. Do you happen to know any academic articles/theories/frameworks related to the influencing or influencers?
Best regards,
Miia Äkkinen
Hello Miia,
Glad to have a PhD stopping by.
There are too many to list here. There are also a lot of paper on information diffusion and word-of-mouth, which can be interpreted as a form of influence. A small list of literature that I can find in my computer at the moment is listed here:
Despite the numerous referrence out there. The framework I've talked about in The 6 Factors of Social Media Influence are developed by me, and I haven't publish it in any peer review journal yet.
Thank you for the inquiry. Come back again.
Wow, thanks for the list! I'll be back after scanning those articles. A very valuable list for me. -- Miia
I hope that by scanning you meant reading them.
If you mean to digitize them, then I want to let you know that I have these articles in PDF. If you send me a private message with your email, I'd be happy to email you the PDF files? However, you have to register and be a member of Lithosphere first to use that feature. Alternatively, you can follow me (mich8elwu) on Twitter, then DM me your email address. Either way, There is no point wasting time to re-digitize them.
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