 in a virtual setting. In this session, we highlight how video can help keep event plans on track.
The SmartRecruiters Marketing team had built their 2020 marketing strategy with care and was excited about the multi-channel programs it came with! But within the span of two weeks, the programs became irrelevant. The team had to take a step back and find new ways to reach their prospects and customers through digital-only channels. They pivoted quickly by changing their messaging, swapping in e-gifts, and going all-in on virtual events to continue building valuable connections with the right people. Find out what it takes to flip a campaign strategy to all-digital in this episode of Extreme Makeover: Marketing Edition.
Common sense tells us that integrated, multi-touch campaigns are more successful than one-off touches to drive engagement with target audiences, but frankly they are a lot of work. Do they really pay off? They sure do and we’ve got the data to prove it. In our session, we’ll walk you through a campaign we ran using email, physical and digital direct mail, and video to achieve a 62% increase in email open rates when all 3 channels were used together compared to email alone. This test proved the value of the extra work and it’s really not that hard with partners like Sendoso and Vidyard – we’ll show you how.
As the world adjusts to the impact of COVID-19, customer retention and expansion programs are rising to the forefront of sophisticated business strategies for 2020. As capital markets become tighter, fewer new investments will be made and companies will need to reallocate resources to maintain their revenue targets. To help your company through this challenging time, Terminus has put together several account-based retention and expansion campaign examples, a few targeting tips, and key stats from our advertising data analysts.
In the midst of so much uncertainty, the only thing that is certain is that meaningful and valuable connections are important more, now than ever. Customer Success teams are uniquely positioned to step up and provide business continuity as well as tend to and protect their customer base.
In today’s world, leading with empathy has never been more important for prospect and customer facing teams. But enabling your sales team to lead with authenticity and a human-first approach can be difficult to scale across your entire outbound effort.
Did you know that a recent Aberdeen survey found 75% of B2B customers prefer an ABM approach because of the personalization flexibility. As marketers, we know this is true and we know it is more important than ever for personalized messages to land on your ICP’s inboxes and desk. Tipalti’s ABM Manager, Peter Tarrant shares how he extended his ABM efforts to include his SDRs so they could deliver their own orchestrated campaigns that reach decision makers at target accounts using a multi-channel approach.
Door openers are always a challenge. But when Gong.io launched a direct mail campaign with Sendoso and a follow up cadence with Outreach, they not only broke into their key accounts but embedded themselves within their prospect’s company culture. Tune in to learn how the infamous mini-gong play had the Gong.io brand ringing out across sales floors far and wide.
The marketing landscape is very different now than it was pre-pandemic, and will likely look very different post-pandemic. How do we keep our strategy intact as the world around us changes? Join us for a discussion on how to maintain consistency during uncertainty, examples of plan-pivoting, and on future-proofing existing programs.
The word “integrated” has been used a long time in marketing and sales. But what SHOULD it mean — today in 2020? Why is integration so crucial for driving revenue growth and creating better customer experiences? Where do successful companies focus on improving how they connect the dots? And lastly, what are some pragmatic, executable ways to improve integration immediately at your company?
This session will give you fresh, updated ways to think about integration and how to use it to drive growth at your company — in ways that are faster, more efficient, and more effective.
What do we really mean when we say “integrated” — in the context of an effective B2B growth marketing program?
During uncertain times, finding the right marketing message can be a difficult — and delicate — task. Right now, it is more important than ever that we lead with empathy in how we approach our campaigns. Through empathy we are able to build trust, leading to long term relationships and open doors. During our session, Julia Bersin, Sr Marketing Manager at Guru, will walk us through how to connect with customers and prospects in ways that emphasize helping them as individuals in this difficult landscape.
Alli Tiscornia is the CCO of Sendoso, the leading Sending Platform. As a SaaS operations and customer services executive, she brings more than twenty years of experience in implementation, support, and customer success. Alli specializes in identifying gaps in business processes and maximizing efficiency (or “bringing order to chaos,” as one colleague described it). She’s passionate about developing high-performing teams that deliver unmistakable value to customers. Before Sendoso, Alli served in leadership roles at Zenefit, Visa, Oracle-Endeca, and Medallia.
Russell works in a fantastic marketing role at Gong.io where he leads the revenue marketing team driving events, content, marketing operations, digital, and ABM. Previously, he was the Global Head of Demand Generation at Talkdesk and has had similar roles at companies like Inkling and Apttus.
When not kickin’ butt with the Gong.io marketing team, he embraces his passion for competing, performing, and teaching Urban Dance around the globe.
As Senior Manager of Demand Generation at Guru, Julia is the strategic brain behind many of Guru’s top-of-funnel and mid-funnel acquisition programs. Bringing a strong math and analytics background to the team, she thrives on helping marketing and sales understand the “why” behind the campaigns they run so that they can win together. Prior to joining Guru in 2018, Julia wore a variety of B2B marketing hats at Lever, OpenTable, and Achievers. Outside of the office, she can be found teaching corporate and private yoga classes, geeking out about health & wellness, or dancing in the front row of a live DJ set.
John Common is Intelligent Demand’s CEO and founder. He has spent more than 20 years working at the intersection of growth strategy, technology, marketing, sales and customer success in a variety of executive roles. His entire career has been focused on creating measurable revenue growth — from both inside the org chart, and as a trusted agency partner.
John’s vision, leadership, and passion for helping people and teams become revenue change agents have guided Intelligent Demand to become a world class revenue growth agency that has worked with some of the most recognizable brands in healthcare, telecommunications, SaaS, and technology.
He is most proud of Intelligent Demand’s people and culture. And that is closely followed by the enviable list of customers who we serve and the results we drive together with them: Kaiser Permanente, Trimble,Comcast, Change Healthcare, Level 3, GTT Communications, Change Healthcare, Connect For Health Colorado, DigitalGlobe, WOW!, Jenny Craig, GHX, Four Winds Interactive, ServiceSource, Welltok, OneNeck IT Solutions, and others.
Tiffany is a B2B marketer by day, dog-mom and modern calligrapher by night. New hobbies during shelter-in-place include fostering a pup, baking sweets and experimenting with homemade milk alternatives.
As the VP of Marketing at Terminus, Justin brings 15 years of leadership experience in B2B SaaS marketing and brand building. He frequently contributes to leading B2B Marketing blogs and publications, and speaks frequently on the topics of ABM and digital marketing.
Peter Tarrant started his ABM journey on the vendor side in 2017 and has held the ABM Manager title at Tipalti since 2018. Peter lends his love for all things ABM to having a diverse background that includes sales, account management, product management, entrepreneurship, and marketing.
Tyler is a truly engaging, dynamic and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing and video selling. As VP of Marketing at Vidyard, he’s spent more than 5 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. He is a frequent speaker and author on a diverse range of topics including video marketing, video production, video selling, personalization, account-based marketing, modern demand generation practices and how to blend art and science to create stand-out experiences at scale.
Dan Frohnen brings more than 15 years of experience across marketing and sales to his current position as Chief Marketing Officer at Sendoso, the leading Sending Platform. Prior to Sendoso, Dan spent a decade in B2C and B2B marketing positions at Alfred Music Publishing, ultimately serving as head of marketing. He found that blending a traditional marketing mix of print advertising, events, and direct mail with CRM, email, social, and digital created a modern mix that maximized investments and deepened audience connections. Dan has brought his passion for marketing technology to leadership positions with Relevate, Apttus, Skedulo, and now, Sendoso. As an active member of the revenue community, Dan is a part of the Forbes Communication Council and Revenue Collective.
Lauren Barraco is the