 service that solves these issues, you can positively transform an industry.
PivotDesk, for example, disrupted the real estate industry with its office-sharing marketplace. Companies or landlords with extra office space can rent it out to businesses that don’t want to commit to a long-term lease. PivotDesk turned losses that were once unavoidable into financial opportunities.
2. Look through your customers’ eyes. To test your product, put yourself in your customers’ shoes. Gather feedback on usability to explore possible improvements. Be critical and innovate based on your customers’ needs. Think about systems and expertise that your company can leverage. This approach will help you become a market leader.
Airbnb is a great example of this. It upset the hotel industry by allowing homeowners to connect with short-term renters but, before it really took off, the founders were baffled by flatlining revenue. When they pretended to be users, they discovered the photos were low quality.
To resolve this issue, the team flew out to host locations and took new photos with high-resolution cameras. Their revenue doubled as a result.
3. Don’t underestimate payoffs. Customers love tweaks that improve their experience. Making something more convenient can lead to big payoffs, even if the improvements are minute.
Amazon, for example, disrupted the book industry when it put e-books on the map. Customers were delighted to be able to easily carry 100 books on a single device. Because the e-books could be downloaded instantly, Amazon eliminated the time customers had to wait for books to arrive on their doorstep.
But the crazier the idea, the more likely it is to succeed. Existing players are often handcuffed by their current business models and can’t fix pain points, so you have the upper hand. Go right for the throat. Tell your potential customers why they’re overpaying, being underserved or missing out on variety.
5. Trim the fat. Pinpoint common elements existing players offer that customers don’t value. My company, for example, looked at the consulting world and saw a lot of fancy offices, corporate gyms and partners earning millions of dollars a year. Once we removed those extraneous features, we could better focus on our clients.
When you’re disrupting an industry, you can focus on end goals without having to follow a traditional path. You’re allowed to pick and choose what works and wipe the slate clean of what doesn’t. Then, when you’ve changed the industry and established your new business, you can forge your own path. Just don’t get stuck there."Data storage center" represents the Safedata group which is the operator of network of data centers. Since 2017 100% of stocks are owned by Rostelecom.
Center Ltd of interaction of computer networks "MCK-IX".
In 2007-2010 the group step by step constructed and Moscow-I, with the stated level of TIER 3, located at the address Moscow, Ostapovsky Drive, 22 put into operation data center. This data center meets the requirements of the TIER 3 level of TIA-942 standard and belongs to the category of the centers of storage and data processing with the protected network infrastructure. The center is intended for customer service with high requirements to reliability of functioning of the equipment, capacity of communication channels and data protection.
In January, 2014 in cooperation with the Russian Scientific Center "Kurchatov Institute" the second data center Moscow-II which also meets the requirements of the TIER 3 level of international standard TIA-942 is put into operation.
The company provides full range of services on placement and lease of IT resources (collocation, a hosting, lease of the selected and virtual servers, custodial services of data and virtualization, IaaS and SaaS) and also services in the organization of Internet access.
The Rostelecom company announced in March approval by Board of Directors of the transaction on acquisition additional 49.9% of shares of the SafeData group. As a result of the transaction which cost is 2,255 million rubles the company will bring the share of ownership in the SafeData group to 100%.
According to representatives of telecommunication company, attractiveness of the transaction is connected with an opportunity to purchase full control over the growing business at the price which is not considering the potential of implementation of new perspective projects including constructions of mega-DPC in Udomlya.
After completion of the transaction in 2015 about Rostelecom of 49.9% of stocks TsHD remained with TsHD-Invest. By data "Contour-Focus" (January, 2015), this structure at this time completely belonged to the Cyprus offshore of Brennen Investmnets. Its shareholders, according to Mnit Global base, are three other offshores: the Cyprian Texwood and also Bromley Enterprises and First Digital International from the British Virgin Islands.
Earlier among beneficiaries of Safedata in media Mikhail Margolin and Pavel Kaplunov were called. At the beginning of the 2000th years they directed the RTK-Leasing company supplying telecommunication equipment to Rostelecom. Then Margolin and Kaplunov created the Start-Telecom company which entered later into the MTT group.
Also in a shareholding structure of the company there was Andrey Cheglakov earlier (till 2014).
In January, 2015 the Board of Directors of Rostelecom approved acquisition of the Safedata group (the legal entity - "Data storage center", TsHD) which enterprises render services in data storage areas, content deliveries and exchange of Internet traffic. The transaction is planned from two stages: on the first of them Rostelecom redeems 5.4% of shares TsHD for 104 million rubles.
At the second stage Rostelecom will enter 1.73 billion rubles to the capital of TsHD that will allow to increase its share to control - 50.1%. Thus, Rostelecom in total pays 1.83 billion rubles for Safedata. The means received from Rostelecom should be directed to construction of a new data processing center and decrease in a debt load of Safedata.
The main activity of Safedata are the data processing centers (DPC). At this time the group owns two data centers Moscow-I and Moscow-II corresponding to the Tier-3 level. Moscow-II takes the second place in the rating of the largest DPCs on quantity put into operation in 2013-2014 with firmness - places, the made CNews Analytics.
Also through "Center of Technologies of Interaction of Networks" (CTIN) company of Safedata about 25% of stocks in operator of content delivery Ngenix (the legal entity - SST) and the platform for exchange of MSK-IX Internet traffic ("The center of interaction of computer networks MCK-IX") own.
Initially the co-owner of sport center Olympic Dmitry Shumkov was a partner of Safedata in CNIT. But for January, 2015, according to Contour-Focus base, TsHD is the only participant of CNIT.
Rostelecom specified what by the time of completion of the transaction of Safedata will increase the share in MSK-IX to 51%.
"Purchase of SafeData allows Rostelecom to strengthen the market position of data centers and to take the leading positions in segments of exchange of traffic and content deliveries, - the president of Rostelecom Sergey Kalugin explained. - The transaction will help to pass quickly to the federal scale of transactions in the market of storage and distribution of content. Attractiveness of SafeData consists in its unique competitive position – the company is the only player in the market combining businesses in three main segments - DPCs, exchange of traffic and content delivery".
Earlier the Federal Antimonopoly Service approved two petitions on purchase of TsHD at once: from Rostelecom and from his partner - "Gazprom of Asset management" (GUA, "subsidiary" of Gazprombank). It was planned that Rostelecom will have a control over Safedata, and the remained packet - at GUA. But as a result of GUA refused participation in the transaction.
After completion of the transaction about Rostelecom of 49.9% of stocks TsHD will remain with the current owner of the company - TsHD-Invest. By data "Contour-Focus", this structure completely belongs to the Cyprus offshore of Brennen Investmnets. Its shareholders, according to Mnit Global base, are three other offshores: the Cyprian Texwood and also Bromley Enterprises and First Digital International from the British Virgin Islands.
The source of CNews in the Internet market notes that Margolin and Kaplunov - professionals in the field of buying up of assets for the purpose of their further resale, and Shumkov was necessary for them as the financial partner for acquisition of a share in MSK-IX. "The question of the one who will control so important strategic asset as MSK-IX repeatedly rose in power structures", - the interlocutor of CNews[1] says[1].
For January, 2015 the post of the CEO of SafeData Group was held by Dmitry Kalganov. It was supposed that after the transaction Pavel Kaplunov will become the new CEO of the company.
The information security management system of Safedata company — operator of data processing centers — is certified by the international auditors of British Standards Institution on compliance to requirements of the ISO/IEC 27001:2013 standard.
The British Standards Institute (British Standards Institution, BSI) issued Safedata companies the certificate "An information security management system — ISO/IEC 27001:2013". The certificate