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Mar 11

Evaluating the Effectiveness and Robustness of Visual Similarity-based Phishing Detection Models

Phishing attacks pose a significant threat to Internet users, with cybercriminals elaborately replicating the visual appearance of legitimate websites to deceive victims. Visual similarity-based detection systems have emerged as an effective countermeasure, but their effectiveness and robustness in real-world scenarios have been underexplored. In this paper, we comprehensively scrutinize and evaluate the effectiveness and robustness of popular visual similarity-based anti-phishing models using a large-scale dataset of 451k real-world phishing websites. Our analyses of the effectiveness reveal that while certain visual similarity-based models achieve high accuracy on curated datasets in the experimental settings, they exhibit notably low performance on real-world datasets, highlighting the importance of real-world evaluation. Furthermore, we find that the attackers evade the detectors mainly in three ways: (1) directly attacking the model pipelines, (2) mimicking benign logos, and (3) employing relatively simple strategies such as eliminating logos from screenshots. To statistically assess the resilience and robustness of existing models against adversarial attacks, we categorize the strategies attackers employ into visible and perturbation-based manipulations and apply them to website logos. We then evaluate the models' robustness using these adversarial samples. Our findings reveal potential vulnerabilities in several models, emphasizing the need for more robust visual similarity techniques capable of withstanding sophisticated evasion attempts. We provide actionable insights for enhancing the security of phishing defense systems, encouraging proactive actions.

Position Paper: Think Globally, React Locally -- Bringing Real-time Reference-based Website Phishing Detection on macOS

Background. The recent surge in phishing attacks keeps undermining the effectiveness of the traditional anti-phishing blacklist approaches. On-device anti-phishing solutions are gaining popularity as they offer faster phishing detection locally. Aim. We aim to eliminate the delay in recognizing and recording phishing campaigns in databases via on-device solutions that identify phishing sites immediately when encountered by the user rather than waiting for a web crawler's scan to finish. Additionally, utilizing operating system-specific resources and frameworks, we aim to minimize the impact on system performance and depend on local processing to protect user privacy. Method. We propose a phishing detection solution that uses a combination of computer vision and on-device machine learning models to analyze websites in real time. Our reference-based approach analyzes the visual content of webpages, identifying phishing attempts through layout analysis, credential input areas detection, and brand impersonation criteria combination. Results. Our case study shows it's feasible to perform background processing on-device continuously, for the case of the web browser requiring the resource use of 16% of a single CPU core and less than 84MB of RAM on Apple M1 while maintaining the accuracy of brand logo detection at 46.6% (comparable with baselines), and of Credential Requiring Page detection at 98.1% (improving the baseline by 3.1%), within the test dataset. Conclusions. Our results demonstrate the potential of on-device, real-time phishing detection systems to enhance cybersecurity defensive technologies and extend the scope of phishing detection to more similar regions of interest, e.g., email clients and messenger windows.

Towards Benchmark Datasets for Machine Learning Based Website Phishing Detection: An experimental study

In this paper, we present a general scheme for building reproducible and extensible datasets for website phishing detection. The aim is to (1) enable comparison of systems using different features, (2) overtake the short-lived nature of phishing websites, and (3) keep track of the evolution of phishing tactics. For experimenting the proposed scheme, we start by adopting a refined classification of website phishing features and we systematically select a total of 87 commonly recognized ones, we classify them, and we made them subjects for relevance and runtime analysis. We use the collected set of features to build a dataset in light of the proposed scheme. Thereafter, we use a conceptual replication approach to check the genericity of former findings for the built dataset. Specifically, we evaluate the performance of classifiers on individual classes and on combinations of classes, we investigate different combinations of models, and we explore the effects of filter and wrapper methods on the selection of discriminative features. The results show that Random Forest is the most predictive classifier. Features gathered from external services are found the most discriminative where features extracted from web page contents are found less distinguishing. Besides external service based features, some web page content features are found time consuming and not suitable for runtime detection. The use of hybrid features provided the best accuracy score of 96.61%. By investigating different feature selection methods, filter-based ranking together with incremental removal of less important features improved the performance up to 96.83% better than wrapper methods.