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Mar 11

I'm Spartacus, No, I'm Spartacus: Measuring and Understanding LLM Identity Confusion

Large Language Models (LLMs) excel in diverse tasks such as text generation, data analysis, and software development, making them indispensable across domains like education, business, and creative industries. However, the rapid proliferation of LLMs (with over 560 companies developing or deploying them as of 2024) has raised concerns about their originality and trustworthiness. A notable issue, termed identity confusion, has emerged, where LLMs misrepresent their origins or identities. This study systematically examines identity confusion through three research questions: (1) How prevalent is identity confusion among LLMs? (2) Does it arise from model reuse, plagiarism, or hallucination? (3) What are the security and trust-related impacts of identity confusion? To address these, we developed an automated tool combining documentation analysis, self-identity recognition testing, and output similarity comparisons--established methods for LLM fingerprinting--and conducted a structured survey via Credamo to assess its impact on user trust. Our analysis of 27 LLMs revealed that 25.93% exhibit identity confusion. Output similarity analysis confirmed that these issues stem from hallucinations rather than replication or reuse. Survey results further highlighted that identity confusion significantly erodes trust, particularly in critical tasks like education and professional use, with declines exceeding those caused by logical errors or inconsistencies. Users attributed these failures to design flaws, incorrect training data, and perceived plagiarism, underscoring the systemic risks posed by identity confusion to LLM reliability and trustworthiness.

Disagreement as a way to study misinformation and its effects

Misinformation - false or misleading information - is considered a significant societal concern due to its associated "misinformation effects," such as political polarization, erosion of trust in institutions, problematic behavior, and public health challenges. However, the prevailing concept is misaligned with what is studied. While misinformation focuses on instances of information about factual matters, the broad spectrum of effects often manifests at a societal level and is shaped by a wide range of interdependent factors such as identity, values, opinions, epistemologies, and disagreements. Unsurprisingly, misinformation effects can occur without the prevalence of misinformation, and misinformation does not necessarily increase the effects studied. Here, we propose using disagreement - conflicting attitudes and beliefs between individuals and communities - as a way to study misinformation effects because it addresses the identified conceptual limitations of misinformation. Furthermore, unlike misinformation, disagreement does not require researchers to determine whether a given information is false or misleading. Thus, it can be studied and, more importantly, measured without the need to make a normative judgment about a given information, even when the specific topic is entirely removed, as we show in a longitudinal disagreement measurement. We demonstrate that disagreement, as a holistic concept, provides better explanations for the occurrence of misinformation effects, enhances precision in developing appropriate interventions, and offers a promising approach for evaluating them through quantification. Finally, we show how disagreement addresses current misinformation research questions and conclude with recommendations for research practice.

When StyleGAN Meets Stable Diffusion: a W_+ Adapter for Personalized Image Generation

Text-to-image diffusion models have remarkably excelled in producing diverse, high-quality, and photo-realistic images. This advancement has spurred a growing interest in incorporating specific identities into generated content. Most current methods employ an inversion approach to embed a target visual concept into the text embedding space using a single reference image. However, the newly synthesized faces either closely resemble the reference image in terms of facial attributes, such as expression, or exhibit a reduced capacity for identity preservation. Text descriptions intended to guide the facial attributes of the synthesized face may fall short, owing to the intricate entanglement of identity information with identity-irrelevant facial attributes derived from the reference image. To address these issues, we present the novel use of the extended StyleGAN embedding space W_+, to achieve enhanced identity preservation and disentanglement for diffusion models. By aligning this semantically meaningful human face latent space with text-to-image diffusion models, we succeed in maintaining high fidelity in identity preservation, coupled with the capacity for semantic editing. Additionally, we propose new training objectives to balance the influences of both prompt and identity conditions, ensuring that the identity-irrelevant background remains unaffected during facial attribute modifications. Extensive experiments reveal that our method adeptly generates personalized text-to-image outputs that are not only compatible with prompt descriptions but also amenable to common StyleGAN editing directions in diverse settings. Our source code will be available at https://github.com/csxmli2016/w-plus-adapter.