Daily Papers

The e-commerce platform has evolved rapidly due to its widespread popularity and convenience. Developing an e-commerce shopping assistant for customers is crucial to aiding them in quickly finding desired products and recommending precisely what they need. However, most previous shopping assistants face two main problems: (1) task-specificity, which necessitates the development of different models for various tasks, thereby increasing development costs and limiting effectiveness; and (2) poor generalization, where the trained model performs inadequately on up-to-date products. To resolve these issues, we employ Large Language Models (LLMs) to construct an omnipotent assistant, leveraging their adeptness at handling multiple tasks and their superior generalization capability. Nonetheless, LLMs lack inherent knowledge of e-commerce concepts. To address this, we create an instruction dataset comprising 65,000 samples and diverse tasks, termed as EshopInstruct. Through instruction tuning on our dataset, the assistant, named LLaSA, demonstrates the potential to function as an omnipotent assistant. Additionally, we propose various inference optimization strategies to enhance performance with limited inference resources. In the Amazon KDD Cup 2024 Challenge, our proposed method, LLaSA, achieved an overall ranking of 3rd place on ShopBench, including 57 tasks and approximately 20,000 questions, and we secured top-5 rankings in each track, especially in track4, where we achieved the best performance result among all student teams. Our extensive practices fully demonstrate that LLMs possess the great potential to be competent e-commerce shopping assistants.

In a fashion e-commerce platform where customers can't physically examine the products on their own, being able to see other customers' text and image reviews of the product is critical while making purchase decisions. Given the high reliance on these reviews, over the years we have observed customers proactively sharing their reviews. With an increase in the coverage of User Generated Content (UGC), there has been a corresponding increase in the number of customer images. It is thus imperative to display the most relevant images on top as it may influence users' online shopping choices and behavior. In this paper, we propose a simple yet effective training procedure for ranking customer images. We created a dataset consisting of Myntra (A Major Indian Fashion e-commerce company) studio posts and highly engaged (upvotes/downvotes) UGC images as our starting point and used selected distortion techniques on the images of the above dataset to bring their quality at par with those of bad UGC images. We train our network to rank bad-quality images lower than high-quality ones. Our proposed method outperforms the baseline models on two metrics, namely correlation coefficient, and accuracy, by substantial margins.

Same-style products retrieval plays an important role in e-commerce platforms, aiming to identify the same products which may have different text descriptions or images. It can be used for similar products retrieval from different suppliers or duplicate products detection of one supplier. Common methods use the image as the detected object, but they only consider the visual features and overlook the attribute information contained in the textual descriptions, and perform weakly for products in image less important industries like machinery, hardware tools and electronic component, even if an additional text matching module is added. In this paper, we propose a unified vision-language modeling method for e-commerce same-style products retrieval, which is designed to represent one product with its textual descriptions and visual contents. It contains one sampling skill to collect positive pairs from user click log with category and relevance constrained, and a novel contrastive loss unit to model the image, text, and image+text representations into one joint embedding space. It is capable of cross-modal product-to-product retrieval, as well as style transfer and user-interactive search. Offline evaluations on annotated data demonstrate its superior retrieval performance, and online testings show it can attract more clicks and conversions. Moreover, this model has already been deployed online for similar products retrieval in alibaba.com, the largest B2B e-commerce platform in the world.

This work presents the BanglishRev Dataset, the largest e-commerce product review dataset to date for reviews written in Bengali, English, a mixture of both and Banglish, Bengali words written with English alphabets. The dataset comprises of 1.74 million written reviews from 3.2 million ratings information collected from a total of 128k products being sold in online e-commerce platforms targeting the Bengali population. It includes an extensive array of related metadata for each of the reviews including the rating given by the reviewer, date the review was posted and date of purchase, number of likes, dislikes, response from the seller, images associated with the review etc. With sentiment analysis being the most prominent usage of review datasets, experimentation with a binary sentiment analysis model with the review rating serving as an indicator of positive or negative sentiment was conducted to evaluate the effectiveness of the large amount of data presented in BanglishRev for sentiment analysis tasks. A BanglishBERT model is trained on the data from BanglishRev with reviews being considered labeled positive if the rating is greater than 3 and negative if the rating is less than or equal to 3. The model is evaluated by being testing against a previously published manually annotated dataset for e-commerce reviews written in a mixture of Bangla, English and Banglish. The experimental model achieved an exceptional accuracy of 94\% and F1 score of 0.94, demonstrating the dataset's efficacy for sentiment analysis. Some of the intriguing patterns and observations seen within the dataset and future research directions where the dataset can be utilized is also discussed and explored. The dataset can be accessed through https://huggingface.co/datasets/BanglishRev/bangla-english-and-code-mixed-ecommerce-review-dataset.

Enhancing Language Models' (LMs) ability to understand purchase intentions in E-commerce scenarios is crucial for their effective assistance in various downstream tasks. However, previous approaches that distill intentions from LMs often fail to generate meaningful and human-centric intentions applicable in real-world E-commerce contexts. This raises concerns about the true comprehension and utilization of purchase intentions by LMs. In this paper, we present IntentionQA, a double-task multiple-choice question answering benchmark to evaluate LMs' comprehension of purchase intentions in E-commerce. Specifically, LMs are tasked to infer intentions based on purchased products and utilize them to predict additional purchases. IntentionQA consists of 4,360 carefully curated problems across three difficulty levels, constructed using an automated pipeline to ensure scalability on large E-commerce platforms. Human evaluations demonstrate the high quality and low false-negative rate of our benchmark. Extensive experiments across 19 language models show that they still struggle with certain scenarios, such as understanding products and intentions accurately, jointly reasoning with products and intentions, and more, in which they fall far behind human performances. Our code and data are publicly available at https://github.com/HKUST-KnowComp/IntentionQA.

E-commerce platforms should provide detailed product descriptions (attribute values) for effective product search and recommendation. However, attribute value information is typically not available for new products. To predict unseen attribute values, large quantities of labeled training data are needed to train a traditional supervised learning model. Typically, it is difficult, time-consuming, and costly to manually label large quantities of new product profiles. In this paper, we propose a novel method to efficiently and effectively extract unseen attribute values from new products in the absence of labeled data (zero-shot setting). We propose HyperPAVE, a multi-label zero-shot attribute value extraction model that leverages inductive inference in heterogeneous hypergraphs. In particular, our proposed technique constructs heterogeneous hypergraphs to capture complex higher-order relations (i.e. user behavior information) to learn more accurate feature representations for graph nodes. Furthermore, our proposed HyperPAVE model uses an inductive link prediction mechanism to infer future connections between unseen nodes. This enables HyperPAVE to identify new attribute values without the need for labeled training data. We conduct extensive experiments with ablation studies on different categories of the MAVE dataset. The results demonstrate that our proposed HyperPAVE model significantly outperforms existing classification-based, generation-based large language models for attribute value extraction in the zero-shot setting.

E-commerce applications such as faceted product search or product comparison are based on structured product descriptions like attribute/value pairs. The vendors on e-commerce platforms do not provide structured product descriptions but describe offers using titles or descriptions. To process such offers, it is necessary to extract attribute/value pairs from textual product attributes. State-of-the-art attribute/value extraction techniques rely on pre-trained language models (PLMs), such as BERT. Two major drawbacks of these models for attribute/value extraction are that (i) the models require significant amounts of task-specific training data and (ii) the fine-tuned models face challenges in generalizing to attribute values not included in the training data. This paper explores the potential of large language models (LLMs) as a training data-efficient and robust alternative to PLM-based attribute/value extraction methods. We consider hosted LLMs, such as GPT-3.5 and GPT-4, as well as open-source LLMs based on Llama2. We evaluate the models in a zero-shot scenario and in a scenario where task-specific training data is available. In the zero-shot scenario, we compare various prompt designs for representing information about the target attributes of the extraction. In the scenario with training data, we investigate (i) the provision of example attribute values, (ii) the selection of in-context demonstrations, and (iii) the fine-tuning of GPT-3.5. Our experiments show that GPT-4 achieves an average F1-score of 85% on the two evaluation datasets while the best PLM-based techniques perform on average 5% worse using the same amount of training data. GPT-4 achieves a 10% higher F1-score than the best open-source LLM. The fine-tuned GPT-3.5 model reaches a similar performance as GPT-4 while being significantly more cost-efficient.

Large Language Models (LLMs) have shown remarkable capabilities in natural language tasks requiring complex reasoning, yet their application in agentic, multi-step reasoning within interactive environments remains a difficult challenge. Traditional supervised pre-training on static datasets falls short in enabling autonomous agent capabilities needed to perform complex decision-making in dynamic settings like web navigation. Previous attempts to bridge this ga-through supervised fine-tuning on curated expert demonstrations-often suffer from compounding errors and limited exploration data, resulting in sub-optimal policy outcomes. To overcome these challenges, we propose a framework that combines guided Monte Carlo Tree Search (MCTS) search with a self-critique mechanism and iterative fine-tuning on agent interactions using an off-policy variant of the Direct Preference Optimization (DPO) algorithm. Our method allows LLM agents to learn effectively from both successful and unsuccessful trajectories, thereby improving their generalization in complex, multi-step reasoning tasks. We validate our approach in the WebShop environment-a simulated e-commerce platform where it consistently outperforms behavior cloning and reinforced fine-tuning baseline, and beats average human performance when equipped with the capability to do online search. In real-world booking scenarios, our methodology boosts Llama-3 70B model's zero-shot performance from 18.6% to 81.7% success rate (a 340% relative increase) after a single day of data collection and further to 95.4% with online search. We believe this represents a substantial leap forward in the capabilities of autonomous agents, paving the way for more sophisticated and reliable decision-making in real-world settings.

Novel intent discovery automates the process of grouping similar messages (questions) to identify previously unknown intents. However, current research focuses on publicly available datasets which have only the question field and significantly differ from real-life datasets. This paper proposes methods to improve the intent discovery pipeline deployed in a large e-commerce platform. We show the benefit of pre-training language models on in-domain data: both self-supervised and with weak supervision. We also devise the best method to utilize the conversational structure (i.e., question and answer) of real-life datasets during fine-tuning for clustering tasks, which we call Conv. All our methods combined to fully utilize real-life datasets give up to 33pp performance boost over state-of-the-art Constrained Deep Adaptive Clustering (CDAC) model for question only. By comparison CDAC model for the question data only gives only up to 13pp performance boost over the naive baseline.

Evaluating production-level retrieval systems at scale is a crucial yet challenging task due to the limited availability of a large pool of well-trained human annotators. Large Language Models (LLMs) have the potential to address this scaling issue and offer a viable alternative to humans for the bulk of annotation tasks. In this paper, we propose a framework for assessing the product search engines in a large-scale e-commerce setting, leveraging Multimodal LLMs for (i) generating tailored annotation guidelines for individual queries, and (ii) conducting the subsequent annotation task. Our method, validated through deployment on a large e-commerce platform, demonstrates comparable quality to human annotations, significantly reduces time and cost, facilitates rapid problem discovery, and provides an effective solution for production-level quality control at scale.

Collaborative filtering recommender systems (CF-RecSys) have shown successive results in enhancing the user experience on social media and e-commerce platforms. However, as CF-RecSys struggles under cold scenarios with sparse user-item interactions, recent strategies have focused on leveraging modality information of user/items (e.g., text or images) based on pre-trained modality encoders and Large Language Models (LLMs). Despite their effectiveness under cold scenarios, we observe that they underperform simple traditional collaborative filtering models under warm scenarios due to the lack of collaborative knowledge. In this work, we propose an efficient All-round LLM-based Recommender system, called A-LLMRec, that excels not only in the cold scenario but also in the warm scenario. Our main idea is to enable an LLM to directly leverage the collaborative knowledge contained in a pre-trained state-of-the-art CF-RecSys so that the emergent ability of the LLM as well as the high-quality user/item embeddings that are already trained by the state-of-the-art CF-RecSys can be jointly exploited. This approach yields two advantages: (1) model-agnostic, allowing for integration with various existing CF-RecSys, and (2) efficiency, eliminating the extensive fine-tuning typically required for LLM-based recommenders. Our extensive experiments on various real-world datasets demonstrate the superiority of A-LLMRec in various scenarios, including cold/warm, few-shot, cold user, and cross-domain scenarios. Beyond the recommendation task, we also show the potential of A-LLMRec in generating natural language outputs based on the understanding of the collaborative knowledge by performing a favorite genre prediction task. Our code is available at https://github.com/ghdtjr/A-LLMRec .

In the evolving e-commerce field, recommendation systems crucially shape user experience and engagement. The rise of Consumer-to-Consumer (C2C) recommendation systems, noted for their flexibility and ease of access for customer vendors, marks a significant trend. However, the academic focus remains largely on Business-to-Consumer (B2C) models, leaving a gap filled by the limited C2C recommendation datasets that lack in item attributes, user diversity, and scale. The intricacy of C2C recommendation systems is further accentuated by the dual roles users assume as both sellers and buyers, introducing a spectrum of less uniform and varied inputs. Addressing this, we introduce MerRec, the first large-scale dataset specifically for C2C recommendations, sourced from the Mercari e-commerce platform, covering millions of users and products over 6 months in 2023. MerRec not only includes standard features such as user_id, item_id, and session_id, but also unique elements like timestamped action types, product taxonomy, and textual product attributes, offering a comprehensive dataset for research. This dataset, extensively evaluated across six recommendation tasks, establishes a new benchmark for the development of advanced recommendation algorithms in real-world scenarios, bridging the gap between academia and industry and propelling the study of C2C recommendations.

User-generated reviews significantly influence consumer decisions, particularly in the travel domain when selecting accommodations. This paper contribution comprising two main elements. Firstly, we present a novel dataset of authentic guest reviews sourced from a prominent online travel platform, totaling over two million reviews from 50,000 distinct accommodations. Secondly, we propose an innovative approach for personalized review ranking. Our method employs contrastive learning to intricately capture the relationship between a review and the contextual information of its respective reviewer. Through a comprehensive experimental study, we demonstrate that our approach surpasses several baselines across all reported metrics. Augmented by a comparative analysis, we showcase the efficacy of our method in elevating personalized review ranking. The implications of our research extend beyond the travel domain, with potential applications in other sectors where personalized review ranking is paramount, such as online e-commerce platforms.

Romanian is one of the understudied languages in computational linguistics, with few resources available for the development of natural language processing tools. In this paper, we introduce LaRoSeDa, a Large Romanian Sentiment Data Set, which is composed of 15,000 positive and negative reviews collected from one of the largest Romanian e-commerce platforms. We employ two sentiment classification methods as baselines for our new data set, one based on low-level features (character n-grams) and one based on high-level features (bag-of-word-embeddings generated by clustering word embeddings with k-means). As an additional contribution, we replace the k-means clustering algorithm with self-organizing maps (SOMs), obtaining better results because the generated clusters of word embeddings are closer to the Zipf's law distribution, which is known to govern natural language. We also demonstrate the generalization capacity of using SOMs for the clustering of word embeddings on another recently-introduced Romanian data set, for text categorization by topic.

Multi-modal pretraining for learning high-level multi-modal representation is a further step towards deep learning and artificial intelligence. In this work, we propose a novel model, namely InterBERT (BERT for Interaction), which is the first model of our series of multimodal pretraining methods M6 (MultiModality-to-MultiModality Multitask Mega-transformer). The model owns strong capability of modeling interaction between the information flows of different modalities. The single-stream interaction module is capable of effectively processing information of multiple modalilties, and the two-stream module on top preserves the independence of each modality to avoid performance downgrade in single-modal tasks. We pretrain the model with three pretraining tasks, including masked segment modeling (MSM), masked region modeling (MRM) and image-text matching (ITM); and finetune the model on a series of vision-and-language downstream tasks. Experimental results demonstrate that InterBERT outperforms a series of strong baselines, including the most recent multi-modal pretraining methods, and the analysis shows that MSM and MRM are effective for pretraining and our method can achieve performances comparable to BERT in single-modal tasks. Besides, we propose a large-scale dataset for multi-modal pretraining in Chinese, and we develop the Chinese InterBERT which is the first Chinese multi-modal pretrained model. We pretrain the Chinese InterBERT on our proposed dataset of 3.1M image-text pairs from the mobile Taobao, the largest Chinese e-commerce platform. We finetune the model for text-based image retrieval, and recently we deployed the model online for topic-based recommendation.

E-commerce authoring involves creating attractive, abundant, and targeted promotional content to drive product sales. The emergence of large language models (LLMs) introduces an innovative paradigm, offering a unified solution to address various authoring tasks within this scenario. However, mainstream LLMs trained on general corpora with common sense knowledge reveal limitations in fitting complex and personalized features unique to e-commerce products and customers. Furthermore, LLMs like GPT-3.5 necessitate remote accessibility, raising concerns about safeguarding voluminous customer privacy data during transmission. This paper proposes the LLaMA-E, the unified and customized instruction-following language models focusing on diverse e-commerce authoring tasks. Specifically, the domain experts create the seed instruction set from the tasks of ads generation, query-enhanced product title rewriting, product classification, purchase intent speculation, and general Q&A. These tasks enable the models to comprehensively understand precise e-commerce authoring knowledge by interleaving features covering typical service aspects of customers, sellers, and platforms. The GPT-3.5 is introduced as a teacher model, which expands the seed instructions to form a training set for the LLaMA-E models with various scales. The experimental results show that the proposed LLaMA-E models achieve state-of-the-art results in quantitative and qualitative evaluations, also exhibiting the advantage in zero-shot scenes. To the best of our knowledge, this study is the first to serve the LLMs to specific e-commerce authoring scenarios.

The proliferation of short video and live-streaming platforms has revolutionized how consumers engage in online shopping. Instead of browsing product pages, consumers are now turning to rich-content e-commerce, where they can purchase products through dynamic and interactive media like short videos and live streams. This emerging form of online shopping has introduced technical challenges, as products may be presented differently across various media domains. Therefore, a unified product representation is essential for achieving cross-domain product recognition to ensure an optimal user search experience and effective product recommendations. Despite the urgent industrial need for a unified cross-domain product representation, previous studies have predominantly focused only on product pages without taking into account short videos and live streams. To fill the gap in the rich-content e-commerce area, in this paper, we introduce a large-scale cRoss-dOmain Product Ecognition dataset, called ROPE. ROPE covers a wide range of product categories and contains over 180,000 products, corresponding to millions of short videos and live streams. It is the first dataset to cover product pages, short videos, and live streams simultaneously, providing the basis for establishing a unified product representation across different media domains. Furthermore, we propose a Cross-dOmain Product rEpresentation framework, namely COPE, which unifies product representations in different domains through multimodal learning including text and vision. Extensive experiments on downstream tasks demonstrate the effectiveness of COPE in learning a joint feature space for all product domains.

The fashion e-commerce industry has witnessed significant growth in recent years, prompting exploring image-based virtual try-on techniques to incorporate Augmented Reality (AR) experiences into online shopping platforms. However, existing research has primarily overlooked a crucial aspect - the runtime of the underlying machine-learning model. While existing methods prioritize enhancing output quality, they often disregard the execution time, which restricts their applications on a limited range of devices. To address this gap, we propose Distilled Mobile Real-time Virtual Try-On (DM-VTON), a novel virtual try-on framework designed to achieve simplicity and efficiency. Our approach is based on a knowledge distillation scheme that leverages a strong Teacher network as supervision to guide a Student network without relying on human parsing. Notably, we introduce an efficient Mobile Generative Module within the Student network, significantly reducing the runtime while ensuring high-quality output. Additionally, we propose Virtual Try-on-guided Pose for Data Synthesis to address the limited pose variation observed in training images. Experimental results show that the proposed method can achieve 40 frames per second on a single Nvidia Tesla T4 GPU and only take up 37 MB of memory while producing almost the same output quality as other state-of-the-art methods. DM-VTON stands poised to facilitate the advancement of real-time AR applications, in addition to the generation of lifelike attired human figures tailored for diverse specialized training tasks. https://sites.google.com/view/ltnghia/research/DMVTON

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

In the dynamic field of eCommerce, the quality and comprehensiveness of product descriptions are pivotal for enhancing search visibility and customer engagement. Effective product descriptions can address the 'cold start' problem, align with market trends, and ultimately lead to increased click-through rates. Traditional methods for crafting these descriptions often involve significant human effort and may lack both consistency and scalability. This paper introduces a novel methodology for automating product description generation using the LLAMA 2.0 7B language model. We train the model on a dataset of authentic product descriptions from Walmart, one of the largest eCommerce platforms. The model is then fine-tuned for domain-specific language features and eCommerce nuances to enhance its utility in sales and user engagement. We employ multiple evaluation metrics, including NDCG, customer click-through rates, and human assessments, to validate the effectiveness of our approach. Our findings reveal that the system is not only scalable but also significantly reduces the human workload involved in creating product descriptions. This study underscores the considerable potential of large language models like LLAMA 2.0 7B in automating and optimizing various facets of eCommerce platforms, offering significant business impact, including improved search functionality and increased sales.

Large language models (LLMs) have attracted considerable attention in various fields for their cost-effective solutions to diverse challenges, especially with advancements in instruction tuning and quantization. E-commerce, with its complex tasks and extensive product-user interactions, presents a promising application area for LLMs. However, the domain-specific concepts and knowledge inherent in e-commerce pose significant challenges for adapting general LLMs. To address this issue, we developed EC-Guide https://github.com/fzp0424/EC-Guide-KDDUP-2024, a comprehensive e-commerce guide for instruction tuning and quantization of LLMs. We also heuristically integrated Chain-of-Thought (CoT) during inference to enhance arithmetic performance. Our approach achieved the 2nd place in Track 2 and 5th place in Track 5 at the Amazon KDD Cup'24 https://www.aicrowd.com/challenges/amazon-kdd-cup-2024-multi-task-online-shopping-challenge-for-llms. Additionally, our solution is model-agnostic, enabling effective scalability across larger systems.

Terms of service of on-line platforms too often contain clauses that are potentially unfair to the consumer. We present an experimental study where machine learning is employed to automatically detect such potentially unfair clauses. Results show that the proposed system could provide a valuable tool for lawyers and consumers alike.

This paper describes a highly developed personalised recommendation system using multimodal, autonomous, multi-agent systems. The system focuses on the incorporation of futuristic AI tech and LLMs like Gemini-1.5- pro and LLaMA-70B to improve customer service experiences especially within e-commerce. Our approach uses multi agent, multimodal systems to provide best possible recommendations to its users. The system is made up of three agents as a whole. The first agent recommends products appropriate for answering the given question, while the second asks follow-up questions based on images that belong to these recommended products and is followed up with an autonomous search by the third agent. It also features a real-time data fetch, user preferences-based recommendations and is adaptive learning. During complicated queries the application processes with Symphony, and uses the Groq API to answer quickly with low response times. It uses a multimodal way to utilize text and images comprehensively, so as to optimize product recommendation and customer interaction.