Daily Papers

Artificial intelligence (AI) is widely deployed to solve problems related to marketing attribution and budget optimization. However, AI models can be quite complex, and it can be difficult to understand model workings and insights without extensive implementation teams. In principle, recently developed large language models (LLMs), like GPT-4, can be deployed to provide marketing insights, reducing the time and effort required to make critical decisions. In practice, there are substantial challenges that need to be overcome to reliably use such models. We focus on domain-specific question-answering, SQL generation needed for data retrieval, and tabular analysis and show how a combination of semantic search, prompt engineering, and fine-tuning can be applied to dramatically improve the ability of LLMs to execute these tasks accurately. We compare both proprietary models, like GPT-4, and open-source models, like Llama-2-70b, as well as various embedding methods. These models are tested on sample use cases specific to marketing mix modeling and attribution.

E-commerce authoring involves creating attractive, abundant, and targeted promotional content to drive product sales. The emergence of large language models (LLMs) introduces an innovative paradigm, offering a unified solution to address various authoring tasks within this scenario. However, mainstream LLMs trained on general corpora with common sense knowledge reveal limitations in fitting complex and personalized features unique to e-commerce products and customers. Furthermore, LLMs like GPT-3.5 necessitate remote accessibility, raising concerns about safeguarding voluminous customer privacy data during transmission. This paper proposes the LLaMA-E, the unified and customized instruction-following language models focusing on diverse e-commerce authoring tasks. Specifically, the domain experts create the seed instruction set from the tasks of ads generation, query-enhanced product title rewriting, product classification, purchase intent speculation, and general Q&A. These tasks enable the models to comprehensively understand precise e-commerce authoring knowledge by interleaving features covering typical service aspects of customers, sellers, and platforms. The GPT-3.5 is introduced as a teacher model, which expands the seed instructions to form a training set for the LLaMA-E models with various scales. The experimental results show that the proposed LLaMA-E models achieve state-of-the-art results in quantitative and qualitative evaluations, also exhibiting the advantage in zero-shot scenes. To the best of our knowledge, this study is the first to serve the LLMs to specific e-commerce authoring scenarios.

Large Language Models (LLMs) pre-trained on massive corpora have exhibited remarkable performance on various NLP tasks. However, applying these models to specific domains still poses significant challenges, such as lack of domain knowledge, limited capacity to leverage domain knowledge and inadequate adaptation to domain-specific data formats. Considering the exorbitant cost of training LLMs from scratch and the scarcity of annotated data within particular domains, in this work, we focus on domain-specific continual pre-training of LLMs using E-commerce domain as an exemplar. Specifically, we explore the impact of continual pre-training on LLMs employing unlabeled general and E-commercial corpora. Furthermore, we design a mixing strategy among different data sources to better leverage E-commercial semi-structured data. We construct multiple tasks to assess LLMs' few-shot In-context Learning ability and their zero-shot performance after instruction tuning in E-commerce domain. Experimental results demonstrate the effectiveness of continual pre-training of E-commerce LLMs and the efficacy of our devised data mixing strategy.

Large language models (LLMs) have become the secret ingredient driving numerous industrial applications, showcasing their remarkable versatility across a diverse spectrum of tasks. From natural language processing and sentiment analysis to content generation and personalized recommendations, their unparalleled adaptability has facilitated widespread adoption across industries. This transformative shift driven by LLMs underscores the need to explore the underlying associated challenges and avenues for enhancement in their utilization. In this paper, our objective is to unravel and evaluate the obstacles and opportunities inherent in leveraging LLMs within an industrial context. To this end, we conduct a survey involving a group of industry practitioners, develop four research questions derived from the insights gathered, and examine 68 industry papers to address these questions and derive meaningful conclusions.

This paper presents a groundbreaking comparison between Large Language Models and traditional legal contract reviewers, Junior Lawyers and Legal Process Outsourcers. We dissect whether LLMs can outperform humans in accuracy, speed, and cost efficiency during contract review. Our empirical analysis benchmarks LLMs against a ground truth set by Senior Lawyers, uncovering that advanced models match or exceed human accuracy in determining legal issues. In speed, LLMs complete reviews in mere seconds, eclipsing the hours required by their human counterparts. Cost wise, LLMs operate at a fraction of the price, offering a staggering 99.97 percent reduction in cost over traditional methods. These results are not just statistics, they signal a seismic shift in legal practice. LLMs stand poised to disrupt the legal industry, enhancing accessibility and efficiency of legal services. Our research asserts that the era of LLM dominance in legal contract review is upon us, challenging the status quo and calling for a reimagined future of legal workflows.

Large language models (LLMs) are increasingly being integrated into search engines to provide natural language responses tailored to user queries. Customers and end-users are also becoming more dependent on these models for quick and easy purchase decisions. In this work, we investigate whether recommendations from LLMs can be manipulated to enhance a product's visibility. We demonstrate that adding a strategic text sequence (STS) -- a carefully crafted message -- to a product's information page can significantly increase its likelihood of being listed as the LLM's top recommendation. To understand the impact of STS, we use a catalog of fictitious coffee machines and analyze its effect on two target products: one that seldom appears in the LLM's recommendations and another that usually ranks second. We observe that the strategic text sequence significantly enhances the visibility of both products by increasing their chances of appearing as the top recommendation. This ability to manipulate LLM-generated search responses provides vendors with a considerable competitive advantage and has the potential to disrupt fair market competition. Just as search engine optimization (SEO) revolutionized how webpages are customized to rank higher in search engine results, influencing LLM recommendations could profoundly impact content optimization for AI-driven search services. Code for our experiments is available at https://github.com/aounon/llm-rank-optimizer.

Several previous studies have considered language- and domain-specific large language models (LLMs) as separate topics. This study explores the combination of a non-English language and a high-demand industry domain, focusing on a Japanese business-specific LLM. This type of a model requires expertise in the business domain, strong language skills, and regular updates of its knowledge. We trained a 13-billion-parameter LLM from scratch using a new dataset of business texts and patents, and continually pretrained it with the latest business documents. Further we propose a new benchmark for Japanese business domain question answering (QA) and evaluate our models on it. The results show that our pretrained model improves QA accuracy without losing general knowledge, and that continual pretraining enhances adaptation to new information. Our pretrained model and business domain benchmark are publicly available.

Large language models (LLMs) are powerful tools for content moderation, but their inference costs and latency make them prohibitive for casual use on large datasets, such as the Google Ads repository. This study proposes a method for scaling up LLM reviews for content moderation in Google Ads. First, we use heuristics to select candidates via filtering and duplicate removal, and create clusters of ads for which we select one representative ad per cluster. We then use LLMs to review only the representative ads. Finally, we propagate the LLM decisions for the representative ads back to their clusters. This method reduces the number of reviews by more than 3 orders of magnitude while achieving a 2x recall compared to a baseline non-LLM model. The success of this approach is a strong function of the representations used in clustering and label propagation; we found that cross-modal similarity representations yield better results than uni-modal representations.

Large Language Models (LLMs) are transforming artificial intelligence, enabling autonomous agents to perform diverse tasks across various domains. These agents, proficient in human-like text comprehension and generation, have the potential to revolutionize sectors from customer service to healthcare. However, they face challenges such as multimodality, human value alignment, hallucinations, and evaluation. Techniques like prompting, reasoning, tool utilization, and in-context learning are being explored to enhance their capabilities. Evaluation platforms like AgentBench, WebArena, and ToolLLM provide robust methods for assessing these agents in complex scenarios. These advancements are leading to the development of more resilient and capable autonomous agents, anticipated to become integral in our digital lives, assisting in tasks from email responses to disease diagnosis. The future of AI, with LLMs at the forefront, is promising.

With advancements in Large Language Models (LLMs), a major use case that has emerged is querying databases in plain English, translating user questions into executable database queries, which has improved significantly. However, real-world datasets often feature a vast array of attributes and complex values, complicating the LLMs task of accurately identifying relevant columns or values from natural language queries. Traditional methods cannot fully relay the datasets size and complexity to the LLM. To address these challenges, we propose a novel framework that leverages Full-Text Search (FTS) on the input table. This approach not only enables precise detection of specific values and columns but also narrows the search space for language models, thereby enhancing query accuracy. Additionally, it supports a custom auto-complete feature that suggests queries based on the data in the table. This integration significantly refines the interaction between the user and complex datasets, offering a sophisticated solution to the limitations faced by current table querying capabilities. This work is accompanied by an application for both Mac and Windows platforms, which readers can try out themselves on their own data.

Large Language Models(LLMs)have become effective tools for natural language processing and have been used in many different fields. This essay offers a succinct summary of various LLM subcategories. The survey emphasizes recent developments and efforts made for various LLM kinds, including task-based financial LLMs, multilingual language LLMs, biomedical and clinical LLMs, vision language LLMs, and code language models. The survey gives a general summary of the methods, attributes, datasets, transformer models, and comparison metrics applied in each category of LLMs. Furthermore, it highlights unresolved problems in the field of developing chatbots and virtual assistants, such as boosting natural language processing, enhancing chatbot intelligence, and resolving moral and legal dilemmas. The purpose of this study is to provide readers, developers, academics, and users interested in LLM-based chatbots and virtual intelligent assistant technologies with useful information and future directions.

Large language models (LLMs) have been applied to tasks in healthcare, ranging from medical exam questions to responding to patient questions. With increasing institutional partnerships between companies producing LLMs and healthcare systems, real world clinical application is coming closer to reality. As these models gain traction, it is essential for healthcare practitioners to understand what LLMs are, their development, their current and potential applications, and the associated pitfalls when utilized in medicine. This review and accompanying tutorial aim to give an overview of these topics to aid healthcare practitioners in understanding the rapidly changing landscape of LLMs as applied to medicine.

This paper describes Meta's TestGen-LLM tool, which uses LLMs to automatically improve existing human-written tests. TestGen-LLM verifies that its generated test classes successfully clear a set of filters that assure measurable improvement over the original test suite, thereby eliminating problems due to LLM hallucination. We describe the deployment of TestGen-LLM at Meta test-a-thons for the Instagram and Facebook platforms. In an evaluation on Reels and Stories products for Instagram, 75% of TestGen-LLM's test cases built correctly, 57% passed reliably, and 25% increased coverage. During Meta's Instagram and Facebook test-a-thons, it improved 11.5% of all classes to which it was applied, with 73% of its recommendations being accepted for production deployment by Meta software engineers. We believe this is the first report on industrial scale deployment of LLM-generated code backed by such assurances of code improvement.

Large Language Models (LLMs) are advanced Artificial Intelligence (AI) systems that have undergone extensive training using large datasets in order to understand and produce language that closely resembles that of humans. These models have reached a level of proficiency where they are capable of successfully completing university exams across several disciplines and generating functional code to handle novel problems. This research investigates the coding proficiency of ChatGPT 3.5, a LLM released by OpenAI in November 2022, which has gained significant recognition for its impressive text generating and code creation capabilities. The skill of the model in creating code snippets is evaluated across 10 various programming languages and 4 different software domains. Based on the findings derived from this research, major unexpected behaviors and limitations of the model have been identified. This study aims to identify potential areas for development and examine the ramifications of automated code generation on the evolution of programming languages and on the tech industry.

The rise of large language models (LLMs) has enabled LLM-based applications (a.k.a. AI agents or co-pilots), a new software paradigm that combines the strength of LLM and conventional software. Diverse LLM applications from different tenants could design complex workflows using multiple LLM requests to accomplish one task. However, they have to use the over-simplified request-level API provided by today's public LLM services, losing essential application-level information. Public LLM services have to blindly optimize individual LLM requests, leading to sub-optimal end-to-end performance of LLM applications. This paper introduces Parrot, an LLM service system that focuses on the end-to-end experience of LLM-based applications. Parrot proposes Semantic Variable, a unified abstraction to expose application-level knowledge to public LLM services. A Semantic Variable annotates an input/output variable in the prompt of a request, and creates the data pipeline when connecting multiple LLM requests, providing a natural way to program LLM applications. Exposing Semantic Variables to the public LLM service allows it to perform conventional data flow analysis to uncover the correlation across multiple LLM requests. This correlation opens a brand-new optimization space for the end-to-end performance of LLM-based applications. Extensive evaluations demonstrate that Parrot can achieve up to an order-of-magnitude improvement for popular and practical use cases of LLM applications.

Extending the capabilities of Large Language Models (LLMs) with functions or tools for environment interaction has led to the emergence of the agent paradigm. In industry, training an LLM is not always feasible because of the scarcity of domain data, legal holds on proprietary customer data, rapidly changing business requirements, and the need to prototype new assistants. Agents provide an elegant solution to the above by relying on the zero-shot reasoning abilities of the underlying LLM and utilizing tools to explore and reason over customer data and respond to user requests. However, there are two concerns here: (I) acquiring large scale customer queries for agent testing is time-consuming, and (II) high reliance on the tool call sequence (or trajectory) followed by the agent to respond to user queries may lead to unexpected or incorrect behavior. To address this, we propose MAG-V, a multi-agent framework to first generate a dataset of questions that mimic customer queries; and second, reverse-engineer alternate questions from the responses for trajectory verification. Initial results indicate that our synthetic data can improve agent performance on actual customer queries. Furthermore, our trajectory verification methodology, inspired by distant supervision and using traditional machine learning (ML) models, outperforms a GPT-4o judge baseline by 11% accuracy and matches the performance of a GPT-4 judge on our constructed dataset. Overall, our approach is a step towards unifying diverse task agents into a cohesive framework for achieving an aligned objective.

Large Language Models (LLMs) have gained significant attention in the medical domain for their human-level capabilities, leading to increased efforts to explore their potential in various healthcare applications. However, despite such a promising future, there are multiple challenges and obstacles that remain for their real-world uses in practical settings. This work discusses key challenges for LLMs in medical applications from four unique aspects: operational vulnerabilities, ethical and social considerations, performance and assessment difficulties, and legal and regulatory compliance. Addressing these challenges is crucial for leveraging LLMs to their full potential and ensuring their responsible integration into healthcare.

Evaluating production-level retrieval systems at scale is a crucial yet challenging task due to the limited availability of a large pool of well-trained human annotators. Large Language Models (LLMs) have the potential to address this scaling issue and offer a viable alternative to humans for the bulk of annotation tasks. In this paper, we propose a framework for assessing the product search engines in a large-scale e-commerce setting, leveraging Multimodal LLMs for (i) generating tailored annotation guidelines for individual queries, and (ii) conducting the subsequent annotation task. Our method, validated through deployment on a large e-commerce platform, demonstrates comparable quality to human annotations, significantly reduces time and cost, facilitates rapid problem discovery, and provides an effective solution for production-level quality control at scale.

Large language models (LLMs) have attracted considerable attention in various fields for their cost-effective solutions to diverse challenges, especially with advancements in instruction tuning and quantization. E-commerce, with its complex tasks and extensive product-user interactions, presents a promising application area for LLMs. However, the domain-specific concepts and knowledge inherent in e-commerce pose significant challenges for adapting general LLMs. To address this issue, we developed EC-Guide https://github.com/fzp0424/EC-Guide-KDDUP-2024, a comprehensive e-commerce guide for instruction tuning and quantization of LLMs. We also heuristically integrated Chain-of-Thought (CoT) during inference to enhance arithmetic performance. Our approach achieved the 2nd place in Track 2 and 5th place in Track 5 at the Amazon KDD Cup'24 https://www.aicrowd.com/challenges/amazon-kdd-cup-2024-multi-task-online-shopping-challenge-for-llms. Additionally, our solution is model-agnostic, enabling effective scalability across larger systems.

Large pretrained language models (LLMs) can be rapidly adapted to a wide variety of tasks via a text-to-text approach, where the instruction and input are fed to the model in natural language. Combined with in-context learning (ICL), this paradigm is impressively flexible and powerful. However, it also burdens users with an overwhelming number of choices, many of them arbitrary. Inspired by markup languages like HTML, we contribute a method of using soft-token tags to compose prompt templates. This approach reduces arbitrary decisions and streamlines the application of ICL. Our method is a form of meta-learning for ICL; it learns these tags in advance during a parameter-efficient fine-tuning ``warm-up'' process. The tags can subsequently be used in templates for ICL on new, unseen tasks without any additional fine-tuning. Our experiments with this approach yield promising initial results, improving LLM performance on important enterprise applications such as few-shot and open-world intent detection, as well as text classification in news and legal domains.

Pretrained large language models (LLMs) are currently state-of-the-art for solving the vast majority of natural language processing tasks. While many real-world applications still require fine-tuning to reach satisfactory levels of performance, many of them are in the low-data regime, making fine-tuning challenging. To address this, we propose LLM2LLM, a targeted and iterative data augmentation strategy that uses a teacher LLM to enhance a small seed dataset by augmenting additional data that can be used for fine-tuning on a specific task. LLM2LLM (1) fine-tunes a baseline student LLM on the initial seed data, (2) evaluates and extracts data points that the model gets wrong, and (3) uses a teacher LLM to generate synthetic data based on these incorrect data points, which are then added back into the training data. This approach amplifies the signal from incorrectly predicted data points by the LLM during training and reintegrates them into the dataset to focus on more challenging examples for the LLM. Our results show that LLM2LLM significantly enhances the performance of LLMs in the low-data regime, outperforming both traditional fine-tuning and other data augmentation baselines. LLM2LLM reduces the dependence on labor-intensive data curation and paves the way for more scalable and performant LLM solutions, allowing us to tackle data-constrained domains and tasks. We achieve improvements up to 24.2% on the GSM8K dataset, 32.6% on CaseHOLD, 32.0% on SNIPS, 52.6% on TREC and 39.8% on SST-2 over regular fine-tuning in the low-data regime using a LLaMA2-7B student model.

Natural Language Processing in the legal domain been benefited hugely by the emergence of Transformer-based Pre-trained Language Models (PLMs) pre-trained on legal text. There exist PLMs trained over European and US legal text, most notably LegalBERT. However, with the rapidly increasing volume of NLP applications on Indian legal documents, and the distinguishing characteristics of Indian legal text, it has become necessary to pre-train LMs over Indian legal text as well. In this work, we introduce transformer-based PLMs pre-trained over a large corpus of Indian legal documents. We also apply these PLMs over several benchmark legal NLP tasks over both Indian legal text, as well as over legal text belonging to other domains (countries). The NLP tasks with which we experiment include Legal Statute Identification from facts, Semantic segmentation of court judgements, and Court Judgement Prediction. Our experiments demonstrate the utility of the India-specific PLMs developed in this work.

Real-time detection of out-of-context LLM outputs is crucial for enterprises looking to safely adopt RAG applications. In this work, we train lightweight models to discriminate LLM-generated text that is semantically out-of-context from retrieved text documents. We preprocess a combination of summarisation and semantic textual similarity datasets to construct training data using minimal resources. We find that DeBERTa is not only the best-performing model under this pipeline, but it is also fast and does not require additional text preprocessing or feature engineering. While emerging work demonstrates that generative LLMs can also be fine-tuned and used in complex data pipelines to achieve state-of-the-art performance, we note that speed and resource limits are important considerations for on-premise deployment.

LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through chatbots). The development of such systems that are capable of generating verifiably persuasive messages presents both opportunities and challenges for society. On the one hand, such systems could positively impact domains like advertising and social good, such as addressing drug addiction, and on the other, they could be misused for spreading misinformation and shaping political opinions. To channel LLMs' impact on society, we need to develop systems to measure and benchmark their persuasiveness. With this motivation, we introduce PersuasionBench and PersuasionArena, the first large-scale benchmark and arena containing a battery of tasks to measure the persuasion ability of generative models automatically. We investigate to what extent LLMs know and leverage linguistic patterns that can help them generate more persuasive language. Our findings indicate that the persuasiveness of LLMs correlates positively with model size, but smaller models can also be made to have a higher persuasiveness than much larger models. Notably, targeted training using synthetic and natural datasets significantly enhances smaller models' persuasive capabilities, challenging scale-dependent assumptions. Our findings carry key implications for both model developers and policymakers. For instance, while the EU AI Act and California's SB-1047 aim to regulate AI models based on the number of floating point operations, we demonstrate that simple metrics like this alone fail to capture the full scope of AI's societal impact. We invite the community to explore and contribute to PersuasionArena and PersuasionBench, available at https://bit.ly/measure-persuasion, to advance our understanding of AI-driven persuasion and its societal implications.

In this paper, we explore a new way for user targeting, where non-expert marketers could select their target users solely given demands in natural language form. The key to this issue is how to transform natural languages into practical structured logical languages, i.e., the structured understanding of marketer demands. Considering the impressive natural language processing ability of large language models (LLMs), we try to leverage LLMs to solve this issue. Past research indicates that the reasoning ability of LLMs can be effectively enhanced through chain-of-thought (CoT) prompting. But existing methods still have some limitations: (1) Previous methods either use simple "Let's think step by step" spells or provide fixed examples in demonstrations without considering compatibility between prompts and questions, making LLMs ineffective in some complex reasoning tasks such as structured language transformation. (2) Previous methods are often implemented in closed-source models or excessively large models, which is not suitable in industrial practical scenarios. Based on these, we propose ARALLM (i.e., Analogical Reasoning Augmented Large Language Models) consisting of two modules: Analogical Reasoning based Prompting and Reasoning-Augmented Multi-Task Model Distillation.