Daily Papers

Memes present unique moderation challenges due to their subtle, multimodal interplay of images, text, and social context. Standard systems relying predominantly on explicit textual cues often overlook harmful content camouflaged by irony, symbolism, or cultural references. To address this gap, we introduce MemeSense, an adaptive in-context learning framework that fuses social commonsense reasoning with visually and semantically related reference examples. By encoding crucial task information into a learnable cognitive shift vector, MemeSense effectively balances lexical, visual, and ethical considerations, enabling precise yet context-aware meme intervention. Extensive evaluations on a curated set of implicitly harmful memes demonstrate that MemeSense substantially outperforms strong baselines, paving the way for safer online communities. Code and data available at: https://github.com/sayantan11995/MemeSense

In the digital world, memes present a unique challenge for content moderation due to their potential to spread harmful content. Although detection methods have improved, proactive solutions such as intervention are still limited, with current research focusing mostly on text-based content, neglecting the widespread influence of multimodal content like memes. Addressing this gap, we present MemeGuard, a comprehensive framework leveraging Large Language Models (LLMs) and Visual Language Models (VLMs) for meme intervention. MemeGuard harnesses a specially fine-tuned VLM, VLMeme, for meme interpretation, and a multimodal knowledge selection and ranking mechanism (MKS) for distilling relevant knowledge. This knowledge is then employed by a general-purpose LLM to generate contextually appropriate interventions. Another key contribution of this work is the \textbf{Intervening} \textbf{Cyberbullying in Multimodal Memes (ICMM)} dataset, a high-quality, labeled dataset featuring toxic memes and their corresponding human-annotated interventions. We leverage ICMM to test MemeGuard, demonstrating its proficiency in generating relevant and effective responses to toxic memes.

Memes are a widely popular tool for web users to express their thoughts using visual metaphors. Understanding memes requires recognizing and interpreting visual metaphors with respect to the text inside or around the meme, often while employing background knowledge and reasoning abilities. We present the task of meme captioning and release a new dataset, MemeCap. Our dataset contains 6.3K memes along with the title of the post containing the meme, the meme captions, the literal image caption, and the visual metaphors. Despite the recent success of vision and language (VL) models on tasks such as image captioning and visual question answering, our extensive experiments using state-of-the-art VL models show that they still struggle with visual metaphors, and perform substantially worse than humans.

Image memes and specifically their widely-known variation image macros, is a special new media type that combines text with images and is used in social media to playfully or subtly express humour, irony, sarcasm and even hate. It is important to accurately retrieve image memes from social media to better capture the cultural and social aspects of online phenomena and detect potential issues (hate-speech, disinformation). Essentially, the background image of an image macro is a regular image easily recognized as such by humans but cumbersome for the machine to do so due to feature map similarity with the complete image macro. Hence, accumulating suitable feature maps in such cases can lead to deep understanding of the notion of image memes. To this end, we propose a methodology, called Visual Part Utilization, that utilizes the visual part of image memes as instances of the regular image class and the initial image memes as instances of the image meme class to force the model to concentrate on the critical parts that characterize an image meme. Additionally, we employ a trainable attention mechanism on top of a standard ViT architecture to enhance the model's ability to focus on these critical parts and make the predictions interpretable. Several training and test scenarios involving web-scraped regular images of controlled text presence are considered for evaluating the model in terms of robustness and accuracy. The findings indicate that light visual part utilization combined with sufficient text presence during training provides the best and most robust model, surpassing state of the art. Source code and dataset are available at https://github.com/mever-team/memetector.

Multimodal Large Language Models (MLLMs) have demonstrated proficiency in handling a variety of visual-language tasks. However, current MLLM benchmarks are predominantly designed to evaluate reasoning based on static information about a single image, and the ability of modern MLLMs to extrapolate from image sequences, which is essential for understanding our ever-changing world, has been less investigated. To address this challenge, this paper introduces Mementos, a new benchmark designed to assess MLLMs' sequential image reasoning abilities. Mementos features 4,761 diverse image sequences with varying lengths. We also employ a GPT-4 assisted method to evaluate MLLM reasoning performance. Through a careful evaluation of nine recent MLLMs on Mementos, including GPT-4V and Gemini, we find that they struggle to accurately describe dynamic information about given image sequences, often leading to hallucinations/misrepresentations of objects and their corresponding behaviors. Our quantitative analysis and case studies identify three key factors impacting MLLMs' sequential image reasoning: the correlation between object and behavioral hallucinations, the influence of cooccurring behaviors, and the compounding impact of behavioral hallucinations. Our dataset is available at https://github.com/umd-huang-lab/Mementos.

Memes, combining text and images, frequently use metaphors to convey persuasive messages, shaping public opinion. Motivated by this, our team engaged in SemEval-2024 Task 4, a hierarchical multi-label classification task designed to identify rhetorical and psychological persuasion techniques embedded within memes. To tackle this problem, we introduced a caption generation step to assess the modality gap and the impact of additional semantic information from images, which improved our result. Our best model utilizes GPT-4 generated captions alongside meme text to fine-tune RoBERTa as the text encoder and CLIP as the image encoder. It outperforms the baseline by a large margin in all 12 subtasks. In particular, it ranked in top-3 across all languages in Subtask 2a, and top-4 in Subtask 2b, demonstrating quantitatively strong performance. The improvement achieved by the introduced intermediate step is likely attributable to the metaphorical essence of images that challenges visual encoders. This highlights the potential for improving abstract visual semantics encoding.

Memes have become a distinctive and effective form of communication in the digital era, attracting online communities and cutting across cultural barriers. Even though memes are frequently linked with humor, they have an amazing capacity to convey a wide range of emotions, including happiness, sarcasm, frustration, and more. Understanding and interpreting the sentiment underlying memes has become crucial in the age of information. Previous research has explored text-based, image-based, and multimodal approaches, leading to the development of models like CAPSAN and PromptHate for detecting various meme categories. However, the study of low-resource languages like Bengali memes remains scarce, with limited availability of publicly accessible datasets. A recent contribution includes the introduction of the MemoSen dataset. However, the achieved accuracy is notably low, and the dataset suffers from imbalanced distribution. In this study, we employed a multimodal approach using ResNet50 and BanglishBERT and achieved a satisfactory result of 0.71 weighted F1-score, performed comparison with unimodal approaches, and interpreted behaviors of the models using explainable artificial intelligence (XAI) techniques.

Analyzing memes on the internet has emerged as a crucial endeavor due to the impact this multi-modal form of content wields in shaping online discourse. Memes have become a powerful tool for expressing emotions and sentiments, possibly even spreading hate and misinformation, through humor and sarcasm. In this paper, we present the overview of the Memotion 3 shared task, as part of the DeFactify 2 workshop at AAAI-23. The task released an annotated dataset of Hindi-English code-mixed memes based on their Sentiment (Task A), Emotion (Task B), and Emotion intensity (Task C). Each of these is defined as an individual task and the participants are ranked separately for each task. Over 50 teams registered for the shared task and 5 made final submissions to the test set of the Memotion 3 dataset. CLIP, BERT modifications, ViT etc. were the most popular models among the participants along with approaches such as Student-Teacher model, Fusion, and Ensembling. The best final F1 score for Task A is 34.41, Task B is 79.77 and Task C is 59.82.

Memes are the new-age conveyance mechanism for humor on social media sites. Memes often include an image and some text. Memes can be used to promote disinformation or hatred, thus it is crucial to investigate in details. We introduce Memotion 3, a new dataset with 10,000 annotated memes. Unlike other prevalent datasets in the domain, including prior iterations of Memotion, Memotion 3 introduces Hindi-English Codemixed memes while prior works in the area were limited to only the English memes. We describe the Memotion task, the data collection and the dataset creation methodologies. We also provide a baseline for the task. The baseline code and dataset will be made available at https://github.com/Shreyashm16/Memotion-3.0

Multimodal image-text memes are prevalent on the internet, serving as a unique form of communication that combines visual and textual elements to convey humor, ideas, or emotions. However, some memes take a malicious turn, promoting hateful content and perpetuating discrimination. Detecting hateful memes within this multimodal context is a challenging task that requires understanding the intertwined meaning of text and images. In this work, we address this issue by proposing a novel approach named ISSUES for multimodal hateful meme classification. ISSUES leverages a pre-trained CLIP vision-language model and the textual inversion technique to effectively capture the multimodal semantic content of the memes. The experiments show that our method achieves state-of-the-art results on the Hateful Memes Challenge and HarMeme datasets. The code and the pre-trained models are publicly available at https://github.com/miccunifi/ISSUES.

This paper has been accepted in the NeurIPS 2024 D & B Track. Harmful memes have proliferated on the Chinese Internet, while research on detecting Chinese harmful memes significantly lags behind due to the absence of reliable datasets and effective detectors. To this end, we focus on the comprehensive detection of Chinese harmful memes. We construct ToxiCN MM, the first Chinese harmful meme dataset, which consists of 12,000 samples with fine-grained annotations for various meme types. Additionally, we propose a baseline detector, Multimodal Knowledge Enhancement (MKE), incorporating contextual information of meme content generated by the LLM to enhance the understanding of Chinese memes. During the evaluation phase, we conduct extensive quantitative experiments and qualitative analyses on multiple baselines, including LLMs and our MKE. The experimental results indicate that detecting Chinese harmful memes is challenging for existing models while demonstrating the effectiveness of MKE. The resources for this paper are available at https://github.com/DUT-lujunyu/ToxiCN_MM.

Internet memes have become a powerful means for individuals to express emotions, thoughts, and perspectives on social media. While often considered as a source of humor and entertainment, memes can also disseminate hateful content targeting individuals or communities. Most existing research focuses on the negative aspects of memes in high-resource languages, overlooking the distinctive challenges associated with low-resource languages like Bengali (also known as Bangla). Furthermore, while previous work on Bengali memes has focused on detecting hateful memes, there has been no work on detecting their targeted entities. To bridge this gap and facilitate research in this arena, we introduce a novel multimodal dataset for Bengali, BHM (Bengali Hateful Memes). The dataset consists of 7,148 memes with Bengali as well as code-mixed captions, tailored for two tasks: (i) detecting hateful memes, and (ii) detecting the social entities they target (i.e., Individual, Organization, Community, and Society). To solve these tasks, we propose DORA (Dual cO attention fRAmework), a multimodal deep neural network that systematically extracts the significant modality features from the memes and jointly evaluates them with the modality-specific features to understand the context better. Our experiments show that DORA is generalizable on other low-resource hateful meme datasets and outperforms several state-of-the-art rivaling baselines.

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

Anti-Muslim hate speech has emerged within memes, characterized by context-dependent and rhetorical messages using text and images that seemingly mimic humor but convey Islamophobic sentiments. This work presents a novel dataset and proposes a classifier based on the Vision-and-Language Transformer (ViLT) specifically tailored to identify anti-Muslim hate within memes by integrating both visual and textual representations. Our model leverages joint modal embeddings between meme images and incorporated text to capture nuanced Islamophobic narratives that are unique to meme culture, providing both high detection accuracy and interoperability.

In this work, we introduce Multiple Embedding Model for EHR (MEME), an approach that views Electronic Health Records (EHR) as multimodal data. This approach incorporates "pseudo-notes", textual representations of tabular EHR concepts such as diagnoses and medications, and allows us to effectively employ Large Language Models (LLMs) for EHR representation. This framework also adopts a multimodal approach, embedding each EHR modality separately. We demonstrate the effectiveness of MEME by applying it to several tasks within the Emergency Department across multiple hospital systems. Our findings show that MEME surpasses the performance of both single modality embedding methods and traditional machine learning approaches. However, we also observe notable limitations in generalizability across hospital institutions for all tested models.

The age of social media is flooded with Internet memes, necessitating a clear grasp and effective identification of harmful ones. This task presents a significant challenge due to the implicit meaning embedded in memes, which is not explicitly conveyed through the surface text and image. However, existing harmful meme detection methods do not present readable explanations that unveil such implicit meaning to support their detection decisions. In this paper, we propose an explainable approach to detect harmful memes, achieved through reasoning over conflicting rationales from both harmless and harmful positions. Specifically, inspired by the powerful capacity of Large Language Models (LLMs) on text generation and reasoning, we first elicit multimodal debate between LLMs to generate the explanations derived from the contradictory arguments. Then we propose to fine-tune a small language model as the debate judge for harmfulness inference, to facilitate multimodal fusion between the harmfulness rationales and the intrinsic multimodal information within memes. In this way, our model is empowered to perform dialectical reasoning over intricate and implicit harm-indicative patterns, utilizing multimodal explanations originating from both harmless and harmful arguments. Extensive experiments on three public meme datasets demonstrate that our harmful meme detection approach achieves much better performance than state-of-the-art methods and exhibits a superior capacity for explaining the meme harmfulness of the model predictions.

We introduce a novel meme generation system, which given any image can produce a humorous and relevant caption. Furthermore, the system can be conditioned on not only an image but also a user-defined label relating to the meme template, giving a handle to the user on meme content. The system uses a pretrained Inception-v3 network to return an image embedding which is passed to an attention-based deep-layer LSTM model producing the caption - inspired by the widely recognised Show and Tell Model. We implement a modified beam search to encourage diversity in the captions. We evaluate the quality of our model using perplexity and human assessment on both the quality of memes generated and whether they can be differentiated from real ones. Our model produces original memes that cannot on the whole be differentiated from real ones.

Traditional online content moderation systems struggle to classify modern multimodal means of communication, such as memes, a highly nuanced and information-dense medium. This task is especially hard in a culturally diverse society like Singapore, where low-resource languages are used and extensive knowledge on local context is needed to interpret online content. We curate a large collection of 112K memes labeled by GPT-4V for fine-tuning a VLM to classify offensive memes in Singapore context. We show the effectiveness of fine-tuned VLMs on our dataset, and propose a pipeline containing OCR, translation and a 7-billion parameter-class VLM. Our solutions reach 80.62% accuracy and 0.8192 AUROC on a held-out test set, and can greatly aid human in moderating online contents. The dataset, code, and model weights will be open-sourced at https://github.com/aliencaocao/vlm-for-memes-aisg.

With the rise of digital communication, memes have become a significant medium for cultural and political expression that is often used to mislead audiences. Identification of such misleading and persuasive multimodal content has become more important among various stakeholders, including social media platforms, policymakers, and the broader society as they often cause harm to individuals, organizations, and/or society. While there has been effort to develop AI-based automatic systems for resource-rich languages (e.g., English), it is relatively little to none for medium to low resource languages. In this study, we focused on developing an Arabic memes dataset with manual annotations of propagandistic content. We annotated ~6K Arabic memes collected from various social media platforms, which is a first resource for Arabic multimodal research. We provide a comprehensive analysis aiming to develop computational tools for their detection. We will make them publicly available for the community.

This work proposes a new challenge set for multimodal classification, focusing on detecting hate speech in multimodal memes. It is constructed such that unimodal models struggle and only multimodal models can succeed: difficult examples ("benign confounders") are added to the dataset to make it hard to rely on unimodal signals. The task requires subtle reasoning, yet is straightforward to evaluate as a binary classification problem. We provide baseline performance numbers for unimodal models, as well as for multimodal models with various degrees of sophistication. We find that state-of-the-art methods perform poorly compared to humans (64.73% vs. 84.7% accuracy), illustrating the difficulty of the task and highlighting the challenge that this important problem poses to the community.

The dramatic increase in the use of social media platforms for information sharing has also fueled a steep growth in online abuse. A simple yet effective way of abusing individuals or communities is by creating memes, which often integrate an image with a short piece of text layered on top of it. Such harmful elements are in rampant use and are a threat to online safety. Hence it is necessary to develop efficient models to detect and flag abusive memes. The problem becomes more challenging in a low-resource setting (e.g., Bengali memes, i.e., images with Bengali text embedded on it) because of the absence of benchmark datasets on which AI models could be trained. In this paper we bridge this gap by building a Bengali meme dataset. To setup an effective benchmark we implement several baseline models for classifying abusive memes using this dataset. We observe that multimodal models that use both textual and visual information outperform unimodal models. Our best-performing model achieves a macro F1 score of 70.51. Finally, we perform a qualitative error analysis of the misclassified memes of the best-performing text-based, image-based and multimodal models.

State-of-the-art Text-to-Image models like Stable Diffusion and DALLEcdot2 are revolutionizing how people generate visual content. At the same time, society has serious concerns about how adversaries can exploit such models to generate unsafe images. In this work, we focus on demystifying the generation of unsafe images and hateful memes from Text-to-Image models. We first construct a typology of unsafe images consisting of five categories (sexually explicit, violent, disturbing, hateful, and political). Then, we assess the proportion of unsafe images generated by four advanced Text-to-Image models using four prompt datasets. We find that these models can generate a substantial percentage of unsafe images; across four models and four prompt datasets, 14.56% of all generated images are unsafe. When comparing the four models, we find different risk levels, with Stable Diffusion being the most prone to generating unsafe content (18.92% of all generated images are unsafe). Given Stable Diffusion's tendency to generate more unsafe content, we evaluate its potential to generate hateful meme variants if exploited by an adversary to attack a specific individual or community. We employ three image editing methods, DreamBooth, Textual Inversion, and SDEdit, which are supported by Stable Diffusion. Our evaluation result shows that 24% of the generated images using DreamBooth are hateful meme variants that present the features of the original hateful meme and the target individual/community; these generated images are comparable to hateful meme variants collected from the real world. Overall, our results demonstrate that the danger of large-scale generation of unsafe images is imminent. We discuss several mitigating measures, such as curating training data, regulating prompts, and implementing safety filters, and encourage better safeguard tools to be developed to prevent unsafe generation.

The field of natural language processing (NLP) has witnessed significant progress in recent years, with a notable focus on improving large language models' (LLM) performance through innovative prompting techniques. Among these, prompt engineering coupled with structures has emerged as a promising paradigm, with designs such as Chain-of-Thought, Tree of Thoughts, or Graph of Thoughts, in which the overall LLM reasoning is guided by a structure such as a graph. As illustrated with numerous examples, this paradigm significantly enhances the LLM's capability to solve numerous tasks, ranging from logical or mathematical reasoning to planning or creative writing. To facilitate the understanding of this growing field and pave the way for future developments, we devise a general blueprint for effective and efficient LLM reasoning schemes. For this, we conduct an in-depth analysis of the prompt execution pipeline, clarifying and clearly defining different concepts. We then build the first taxonomy of structure-enhanced LLM reasoning schemes. We focus on identifying fundamental classes of harnessed structures, and we analyze the representations of these structures, algorithms executed with these structures, and many others. We refer to these structures as reasoning topologies, because their representation becomes to a degree spatial, as they are contained within the LLM context. Our study compares existing prompting schemes using the proposed taxonomy, discussing how certain design choices lead to different patterns in performance and cost. We also outline theoretical underpinnings, relationships between prompting and others parts of the LLM ecosystem such as knowledge bases, and the associated research challenges. Our work will help to advance future prompt engineering techniques.