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Mar 11

Advances and Challenges in Conversational Recommender Systems: A Survey

Recommender systems exploit interaction history to estimate user preference, having been heavily used in a wide range of industry applications. However, static recommendation models are difficult to answer two important questions well due to inherent shortcomings: (a) What exactly does a user like? (b) Why does a user like an item? The shortcomings are due to the way that static models learn user preference, i.e., without explicit instructions and active feedback from users. The recent rise of conversational recommender systems (CRSs) changes this situation fundamentally. In a CRS, users and the system can dynamically communicate through natural language interactions, which provide unprecedented opportunities to explicitly obtain the exact preference of users. Considerable efforts, spread across disparate settings and applications, have been put into developing CRSs. Existing models, technologies, and evaluation methods for CRSs are far from mature. In this paper, we provide a systematic review of the techniques used in current CRSs. We summarize the key challenges of developing CRSs in five directions: (1) Question-based user preference elicitation. (2) Multi-turn conversational recommendation strategies. (3) Dialogue understanding and generation. (4) Exploitation-exploration trade-offs. (5) Evaluation and user simulation. These research directions involve multiple research fields like information retrieval (IR), natural language processing (NLP), and human-computer interaction (HCI). Based on these research directions, we discuss some future challenges and opportunities. We provide a road map for researchers from multiple communities to get started in this area. We hope this survey can help to identify and address challenges in CRSs and inspire future research.

A Comprehensive Survey of Evaluation Techniques for Recommendation Systems

The effectiveness of recommendation systems is pivotal to user engagement and satisfaction in online platforms. As these recommendation systems increasingly influence user choices, their evaluation transcends mere technical performance and becomes central to business success. This paper addresses the multifaceted nature of recommendations system evaluation by introducing a comprehensive suite of metrics, each tailored to capture a distinct aspect of system performance. We discuss * Similarity Metrics: to quantify the precision of content-based filtering mechanisms and assess the accuracy of collaborative filtering techniques. * Candidate Generation Metrics: to evaluate how effectively the system identifies a broad yet relevant range of items. * Predictive Metrics: to assess the accuracy of forecasted user preferences. * Ranking Metrics: to evaluate the effectiveness of the order in which recommendations are presented. * Business Metrics: to align the performance of the recommendation system with economic objectives. Our approach emphasizes the contextual application of these metrics and their interdependencies. In this paper, we identify the strengths and limitations of current evaluation practices and highlight the nuanced trade-offs that emerge when optimizing recommendation systems across different metrics. The paper concludes by proposing a framework for selecting and interpreting these metrics to not only improve system performance but also to advance business goals. This work is to aid researchers and practitioners in critically assessing recommendation systems and fosters the development of more nuanced, effective, and economically viable personalization strategies. Our code is available at GitHub - https://github.com/aryan-jadon/Evaluation-Metrics-for-Recommendation-Systems.

PerSRV: Personalized Sticker Retrieval with Vision-Language Model

Instant Messaging is a popular means for daily communication, allowing users to send text and stickers. As the saying goes, "a picture is worth a thousand words", so developing an effective sticker retrieval technique is crucial for enhancing user experience. However, existing sticker retrieval methods rely on labeled data to interpret stickers, and general-purpose Vision-Language Models (VLMs) often struggle to capture the unique semantics of stickers. Additionally, relevant-based sticker retrieval methods lack personalization, creating a gap between diverse user expectations and retrieval results. To address these, we propose the Personalized Sticker Retrieval with Vision-Language Model framework, namely PerSRV, structured into offline calculations and online processing modules. The online retrieval part follows the paradigm of relevant recall and personalized ranking, supported by the offline pre-calculation parts, which are sticker semantic understanding, utility evaluation and personalization modules. Firstly, for sticker-level semantic understanding, we supervised fine-tuned LLaVA-1.5-7B to generate human-like sticker semantics, complemented by textual content extracted from figures and historical interaction queries. Secondly, we investigate three crowd-sourcing metrics for sticker utility evaluation. Thirdly, we cluster style centroids based on users' historical interactions to achieve personal preference modeling. Finally, we evaluate our proposed PerSRV method on a public sticker retrieval dataset from WeChat, containing 543,098 candidates and 12,568 interactions. Experimental results show that PerSRV significantly outperforms existing methods in multi-modal sticker retrieval. Additionally, our fine-tuned VLM delivers notable improvements in sticker semantic understandings.

Improving Wikipedia Verifiability with AI

Verifiability is a core content policy of Wikipedia: claims that are likely to be challenged need to be backed by citations. There are millions of articles available online and thousands of new articles are released each month. For this reason, finding relevant sources is a difficult task: many claims do not have any references that support them. Furthermore, even existing citations might not support a given claim or become obsolete once the original source is updated or deleted. Hence, maintaining and improving the quality of Wikipedia references is an important challenge and there is a pressing need for better tools to assist humans in this effort. Here, we show that the process of improving references can be tackled with the help of artificial intelligence (AI). We develop a neural network based system, called Side, to identify Wikipedia citations that are unlikely to support their claims, and subsequently recommend better ones from the web. We train this model on existing Wikipedia references, therefore learning from the contributions and combined wisdom of thousands of Wikipedia editors. Using crowd-sourcing, we observe that for the top 10% most likely citations to be tagged as unverifiable by our system, humans prefer our system's suggested alternatives compared to the originally cited reference 70% of the time. To validate the applicability of our system, we built a demo to engage with the English-speaking Wikipedia community and find that Side's first citation recommendation collects over 60% more preferences than existing Wikipedia citations for the same top 10% most likely unverifiable claims according to Side. Our results indicate that an AI-based system could be used, in tandem with humans, to improve the verifiability of Wikipedia. More generally, we hope that our work can be used to assist fact checking efforts and increase the general trustworthiness of information online.

On the Conversational Persuasiveness of Large Language Models: A Randomized Controlled Trial

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

Excitements and Concerns in the Post-ChatGPT Era: Deciphering Public Perception of AI through Social Media Analysis

As AI systems become increasingly prevalent in various aspects of daily life, gaining a comprehensive understanding of public perception towards these AI systems has become increasingly essential for several reasons such as ethical considerations, user experience, fear, disinformation, regulation, collaboration, and co-creation. In this study, we investigate how mass social media users perceive the recent rise of AI frameworks such as ChatGPT. We collect a total of 33,912 comments in 388 unique subreddits spanning from November 30, 2022 to June 8, 2023 using a list of AI-related keywords. We employ BERTopic to uncover the major themes regarding AI on Reddit. Additionally, we seek to gain deeper insights into public opinion by examining the distribution of topics across different subreddits. We observe that technology-related subreddits predominantly focus on the technical aspects of AI models. On the other hand, non-tech subreddits show greater interest in social issues such as concerns about job replacement or furlough. We leverage zero-shot prompting to analyze the sentiment and perception of AI among individual users. Through a comprehensive sentiment and emotion analysis, we discover that tech-centric communities exhibit greater polarization compared to non-tech communities when discussing AI topics. This research contributes to our broader understanding of public opinion surrounding artificial intelligence.

Corrective or Backfire: Characterizing and Predicting User Response to Social Correction

Online misinformation poses a global risk with harmful implications for society. Ordinary social media users are known to actively reply to misinformation posts with counter-misinformation messages, which is shown to be effective in containing the spread of misinformation. Such a practice is defined as "social correction". Nevertheless, it remains unknown how users respond to social correction in real-world scenarios, especially, will it have a corrective or backfire effect on users. Investigating this research question is pivotal for developing and refining strategies that maximize the efficacy of social correction initiatives. To fill this gap, we conduct an in-depth study to characterize and predict the user response to social correction in a data-driven manner through the lens of X (Formerly Twitter), where the user response is instantiated as the reply that is written toward a counter-misinformation message. Particularly, we first create a novel dataset with 55, 549 triples of misinformation tweets, counter-misinformation replies, and responses to counter-misinformation replies, and then curate a taxonomy to illustrate different kinds of user responses. Next, fine-grained statistical analysis of reply linguistic and engagement features as well as repliers' user attributes is conducted to illustrate the characteristics that are significant in determining whether a reply will have a corrective or backfire effect. Finally, we build a user response prediction model to identify whether a social correction will be corrective, neutral, or have a backfire effect, which achieves a promising F1 score of 0.816. Our work enables stakeholders to monitor and predict user responses effectively, thus guiding the use of social correction to maximize their corrective impact and minimize backfire effects. The code and data is accessible on https://github.com/claws-lab/response-to-social-correction.

Let AI Entertain You: Increasing User Engagement with Generative AI and Rejection Sampling

While generative AI excels in content generation, it does not always increase user engagement. This can be attributed to two main factors. First, generative AI generates content without incorporating explicit or implicit feedback about user interactions. Even if the generated content seems to be more informative or well-written, it does not necessarily lead to an increase in user activities, such as clicks. Second, there is a concern with the quality of the content generative AI produces, which often lacks the distinctiveness and authenticity that human-created content possesses. These two factors can lead to content that fails to meet specific needs and preferences of users, ultimately reducing its potential to be engaging. This paper presents a generic framework of how to improve user engagement with generative AI by leveraging user feedback. Our solutions employ rejection sampling, a technique used in reinforcement learning, to boost engagement metrics. We leveraged the framework in the context of email notification subject lines generation for an online social network, and achieved significant engagement metric lift including +1% Session and +0.4% Weekly Active Users. We believe our work offers a universal framework that enhances user engagement with generative AI, particularly when standard generative AI reaches its limits in terms of enhancing content to be more captivating. To the best of our knowledge, this represents an early milestone in the industry's successful use of generative AI to enhance user engagement.

A Survey on the Role of Crowds in Combating Online Misinformation: Annotators, Evaluators, and Creators

Online misinformation poses a global risk with significant real-world consequences. To combat misinformation, current research relies on professionals like journalists and fact-checkers for annotating and debunking misinformation, and develops automated machine learning methods for detecting misinformation. Complementary to these approaches, recent research has increasingly concentrated on utilizing the power of ordinary social media users, a.k.a. "crowd", who act as eyes-on-the-ground proactively questioning and countering misinformation. Notably, recent studies show that 96% of counter-misinformation responses originate from them. Acknowledging their prominent role, we present the first systematic and comprehensive survey of research papers that actively leverage the crowds to combat misinformation. We first identify 88 papers related to crowd-based efforts, following a meticulous annotation process adhering to the PRISMA framework. We then present key statistics related to misinformation, counter-misinformation, and crowd input in different formats and topics. Upon holistic analysis of the papers, we introduce a novel taxonomy of the roles played by the crowds: (i)annotators who actively identify misinformation; (ii)evaluators who assess counter-misinformation effectiveness; (iii)creators who create counter-misinformation. This taxonomy explores the crowd's capabilities in misinformation detection, identifies prerequisites for effective counter-misinformation, and analyzes crowd-generated counter-misinformation. Then, we delve into (i)distinguishing individual, collaborative, and machine-assisted labeling for annotators; (ii)analyzing the effectiveness of counter-misinformation through surveys, interviews, and in-lab experiments for evaluators; and (iii)characterizing creation patterns and creator profiles for creators. Finally, we outline potential future research in this field.

Preference Discerning with LLM-Enhanced Generative Retrieval

Sequential recommendation systems aim to provide personalized recommendations for users based on their interaction history. To achieve this, they often incorporate auxiliary information, such as textual descriptions of items and auxiliary tasks, like predicting user preferences and intent. Despite numerous efforts to enhance these models, they still suffer from limited personalization. To address this issue, we propose a new paradigm, which we term preference discerning. In preference dscerning, we explicitly condition a generative sequential recommendation system on user preferences within its context. To this end, we generate user preferences using Large Language Models (LLMs) based on user reviews and item-specific data. To evaluate preference discerning capabilities of sequential recommendation systems, we introduce a novel benchmark that provides a holistic evaluation across various scenarios, including preference steering and sentiment following. We assess current state-of-the-art methods using our benchmark and show that they struggle to accurately discern user preferences. Therefore, we propose a new method named Mender (Multimodal Preference discerner), which improves upon existing methods and achieves state-of-the-art performance on our benchmark. Our results show that Mender can be effectively guided by human preferences even though they have not been observed during training, paving the way toward more personalized sequential recommendation systems. We will open-source the code and benchmarks upon publication.

Hierarchical Multi-Interest Co-Network For Coarse-Grained Ranking

In this era of information explosion, a personalized recommendation system is convenient for users to get information they are interested in. To deal with billions of users and items, large-scale online recommendation services usually consist of three stages: candidate generation, coarse-grained ranking, and fine-grained ranking. The success of each stage depends on whether the model accurately captures the interests of users, which are usually hidden in users' behavior data. Previous research shows that users' interests are diverse, and one vector is not sufficient to capture users' different preferences. Therefore, many methods use multiple vectors to encode users' interests. However, there are two unsolved problems: (1) The similarity of different vectors in existing methods is too high, with too much redundant information. Consequently, the interests of users are not fully represented. (2) Existing methods model the long-term and short-term behaviors together, ignoring the differences between them. This paper proposes a Hierarchical Multi-Interest Co-Network (HCN) to capture users' diverse interests in the coarse-grained ranking stage. Specifically, we design a hierarchical multi-interest extraction layer to update users' diverse interest centers iteratively. The multiple embedded vectors obtained in this way contain more information and represent the interests of users better in various aspects. Furthermore, we develop a Co-Interest Network to integrate users' long-term and short-term interests. Experiments on several real-world datasets and one large-scale industrial dataset show that HCN effectively outperforms the state-of-the-art methods. We deploy HCN into a large-scale real world E-commerce system and achieve extra 2.5\% improvements on GMV (Gross Merchandise Value).

Ragnarök: A Reusable RAG Framework and Baselines for TREC 2024 Retrieval-Augmented Generation Track

Did you try out the new Bing Search? Or maybe you fiddled around with Google AI~Overviews? These might sound familiar because the modern-day search stack has recently evolved to include retrieval-augmented generation (RAG) systems. They allow searching and incorporating real-time data into large language models (LLMs) to provide a well-informed, attributed, concise summary in contrast to the traditional search paradigm that relies on displaying a ranked list of documents. Therefore, given these recent advancements, it is crucial to have an arena to build, test, visualize, and systematically evaluate RAG-based search systems. With this in mind, we propose the TREC 2024 RAG Track to foster innovation in evaluating RAG systems. In our work, we lay out the steps we've made towards making this track a reality -- we describe the details of our reusable framework, Ragnar\"ok, explain the curation of the new MS MARCO V2.1 collection choice, release the development topics for the track, and standardize the I/O definitions which assist the end user. Next, using Ragnar\"ok, we identify and provide key industrial baselines such as OpenAI's GPT-4o or Cohere's Command R+. Further, we introduce a web-based user interface for an interactive arena allowing benchmarking pairwise RAG systems by crowdsourcing. We open-source our Ragnar\"ok framework and baselines to achieve a unified standard for future RAG systems.

CreAgent: Towards Long-Term Evaluation of Recommender System under Platform-Creator Information Asymmetry

Ensuring the long-term sustainability of recommender systems (RS) emerges as a crucial issue. Traditional offline evaluation methods for RS typically focus on immediate user feedback, such as clicks, but they often neglect the long-term impact of content creators. On real-world content platforms, creators can strategically produce and upload new items based on user feedback and preference trends. While previous studies have attempted to model creator behavior, they often overlook the role of information asymmetry. This asymmetry arises because creators primarily have access to feedback on the items they produce, while platforms possess data on the entire spectrum of user feedback. Current RS simulators, however, fail to account for this asymmetry, leading to inaccurate long-term evaluations. To address this gap, we propose CreAgent, a Large Language Model (LLM)-empowered creator simulation agent. By incorporating game theory's belief mechanism and the fast-and-slow thinking framework, CreAgent effectively simulates creator behavior under conditions of information asymmetry. Additionally, we enhance CreAgent's simulation ability by fine-tuning it using Proximal Policy Optimization (PPO). Our credibility validation experiments show that CreAgent aligns well with the behaviors between real-world platform and creator, thus improving the reliability of long-term RS evaluations. Moreover, through the simulation of RS involving CreAgents, we can explore how fairness- and diversity-aware RS algorithms contribute to better long-term performance for various stakeholders. CreAgent and the simulation platform are publicly available at https://github.com/shawnye2000/CreAgent.

Let Me Do It For You: Towards LLM Empowered Recommendation via Tool Learning

Conventional recommender systems (RSs) face challenges in precisely capturing users' fine-grained preferences. Large language models (LLMs) have shown capabilities in commonsense reasoning and leveraging external tools that may help address these challenges. However, existing LLM-based RSs suffer from hallucinations, misalignment between the semantic space of items and the behavior space of users, or overly simplistic control strategies (e.g., whether to rank or directly present existing results). To bridge these gap, we introduce ToolRec, a framework for LLM-empowered recommendations via tool learning that uses LLMs as surrogate users, thereby guiding the recommendation process and invoking external tools to generate a recommendation list that aligns closely with users' nuanced preferences. We formulate the recommendation process as a process aimed at exploring user interests in attribute granularity. The process factors in the nuances of the context and user preferences. The LLM then invokes external tools based on a user's attribute instructions and probes different segments of the item pool. We consider two types of attribute-oriented tools: rank tools and retrieval tools. Through the integration of LLMs, ToolRec enables conventional recommender systems to become external tools with a natural language interface. Extensive experiments verify the effectiveness of ToolRec, particularly in scenarios that are rich in semantic content.

Interactive Path Reasoning on Graph for Conversational Recommendation

Traditional recommendation systems estimate user preference on items from past interaction history, thus suffering from the limitations of obtaining fine-grained and dynamic user preference. Conversational recommendation system (CRS) brings revolutions to those limitations by enabling the system to directly ask users about their preferred attributes on items. However, existing CRS methods do not make full use of such advantage -- they only use the attribute feedback in rather implicit ways such as updating the latent user representation. In this paper, we propose Conversational Path Reasoning (CPR), a generic framework that models conversational recommendation as an interactive path reasoning problem on a graph. It walks through the attribute vertices by following user feedback, utilizing the user preferred attributes in an explicit way. By leveraging on the graph structure, CPR is able to prune off many irrelevant candidate attributes, leading to better chance of hitting user preferred attributes. To demonstrate how CPR works, we propose a simple yet effective instantiation named SCPR (Simple CPR). We perform empirical studies on the multi-round conversational recommendation scenario, the most realistic CRS setting so far that considers multiple rounds of asking attributes and recommending items. Through extensive experiments on two datasets Yelp and LastFM, we validate the effectiveness of our SCPR, which significantly outperforms the state-of-the-art CRS methods EAR (arXiv:2002.09102) and CRM (arXiv:1806.03277). In particular, we find that the more attributes there are, the more advantages our method can achieve.

UniPoll: A Unified Social Media Poll Generation Framework via Multi-Objective Optimization

Social media platforms are essential outlets for expressing opinions, providing a valuable resource for capturing public viewpoints via text analytics. However, for many users, passive browsing is their preferred mode of interaction, leading to their perspectives being overlooked by text analytics methods. Meanwhile, social media polls have emerged as a practical feature for gathering public opinions, allowing post authors to pose questions with pre-defined answer options for readers to vote on. To broaden the benefits of polls for posts without them, this article explores the automatic generation of a poll from a social media post by leveraging cutting-edge natural language generation (NLG) techniques. However, existing NLG techniques, primarily developed for general-domain texts, may be ineffective when applied to noisy social media data, which often feature implicit context-question-answer relations. To tackle these challenges, we enrich a post context with its comments and propose a novel unified poll generation framework called UniPoll. It employs prompt tuning with multi-objective optimization to bolster the connection exploration between contexts (posts and comments) and polls (questions and answers). Experimental comparisons on a large-scale Chinese Weibo dataset show that UniPoll significantly outperforms T5, the state-of-the-art NLG model, which generates question and answer separately. Comprehensive qualitative and quantitative analyses further underscore the superiority of UniPoll through various evaluation lenses.

Emo, Love, and God: Making Sense of Urban Dictionary, a Crowd-Sourced Online Dictionary

The Internet facilitates large-scale collaborative projects and the emergence of Web 2.0 platforms, where producers and consumers of content unify, has drastically changed the information market. On the one hand, the promise of the "wisdom of the crowd" has inspired successful projects such as Wikipedia, which has become the primary source of crowd-based information in many languages. On the other hand, the decentralized and often un-monitored environment of such projects may make them susceptible to low quality content. In this work, we focus on Urban Dictionary, a crowd-sourced online dictionary. We combine computational methods with qualitative annotation and shed light on the overall features of Urban Dictionary in terms of growth, coverage and types of content. We measure a high presence of opinion-focused entries, as opposed to the meaning-focused entries that we expect from traditional dictionaries. Furthermore, Urban Dictionary covers many informal, unfamiliar words as well as proper nouns. Urban Dictionary also contains offensive content, but highly offensive content tends to receive lower scores through the dictionary's voting system. The low threshold to include new material in Urban Dictionary enables quick recording of new words and new meanings, but the resulting heterogeneous content can pose challenges in using Urban Dictionary as a source to study language innovation.

Unbiased Recommender Learning from Missing-Not-At-Random Implicit Feedback

Recommender systems widely use implicit feedback such as click data because of its general availability. Although the presence of clicks signals the users' preference to some extent, the lack of such clicks does not necessarily indicate a negative response from the users, as it is possible that the users were not exposed to the items (positive-unlabeled problem). This leads to a difficulty in predicting the users' preferences from implicit feedback. Previous studies addressed the positive-unlabeled problem by uniformly upweighting the loss for the positive feedback data or estimating the confidence of each data having relevance information via the EM-algorithm. However, these methods failed to address the missing-not-at-random problem in which popular or frequently recommended items are more likely to be clicked than other items even if a user does not have a considerable interest in them. To overcome these limitations, we first define an ideal loss function to be optimized to realize recommendations that maximize the relevance and propose an unbiased estimator for the ideal loss. Subsequently, we analyze the variance of the proposed unbiased estimator and further propose a clipped estimator that includes the unbiased estimator as a special case. We demonstrate that the clipped estimator is expected to improve the performance of the recommender system, by considering the bias-variance trade-off. We conduct semi-synthetic and real-world experiments and demonstrate that the proposed method largely outperforms the baselines. In particular, the proposed method works better for rare items that are less frequently observed in the training data. The findings indicate that the proposed method can better achieve the objective of recommending items with the highest relevance.

ULMRec: User-centric Large Language Model for Sequential Recommendation

Recent advances in Large Language Models (LLMs) have demonstrated promising performance in sequential recommendation tasks, leveraging their superior language understanding capabilities. However, existing LLM-based recommendation approaches predominantly focus on modeling item-level co-occurrence patterns while failing to adequately capture user-level personalized preferences. This is problematic since even users who display similar behavioral patterns (e.g., clicking or purchasing similar items) may have fundamentally different underlying interests. To alleviate this problem, in this paper, we propose ULMRec, a framework that effectively integrates user personalized preferences into LLMs for sequential recommendation. Considering there has the semantic gap between item IDs and LLMs, we replace item IDs with their corresponding titles in user historical behaviors, enabling the model to capture the item semantics. For integrating the user personalized preference, we design two key components: (1) user indexing: a personalized user indexing mechanism that leverages vector quantization on user reviews and user IDs to generate meaningful and unique user representations, and (2) alignment tuning: an alignment-based tuning stage that employs comprehensive preference alignment tasks to enhance the model's capability in capturing personalized information. Through this design, ULMRec achieves deep integration of language semantics with user personalized preferences, facilitating effective adaptation to recommendation. Extensive experiments on two public datasets demonstrate that ULMRec significantly outperforms existing methods, validating the effectiveness of our approach.

Contextualized Counterspeech: Strategies for Adaptation, Personalization, and Evaluation

AI-generated counterspeech offers a promising and scalable strategy to curb online toxicity through direct replies that promote civil discourse. However, current counterspeech is one-size-fits-all, lacking adaptation to the moderation context and the users involved. We propose and evaluate multiple strategies for generating tailored counterspeech that is adapted to the moderation context and personalized for the moderated user. We instruct an LLaMA2-13B model to generate counterspeech, experimenting with various configurations based on different contextual information and fine-tuning strategies. We identify the configurations that generate persuasive counterspeech through a combination of quantitative indicators and human evaluations collected via a pre-registered mixed-design crowdsourcing experiment. Results show that contextualized counterspeech can significantly outperform state-of-the-art generic counterspeech in adequacy and persuasiveness, without compromising other characteristics. Our findings also reveal a poor correlation between quantitative indicators and human evaluations, suggesting that these methods assess different aspects and highlighting the need for nuanced evaluation methodologies. The effectiveness of contextualized AI-generated counterspeech and the divergence between human and algorithmic evaluations underscore the importance of increased human-AI collaboration in content moderation.

When Large Language Models Meet Personalization: Perspectives of Challenges and Opportunities

The advent of large language models marks a revolutionary breakthrough in artificial intelligence. With the unprecedented scale of training and model parameters, the capability of large language models has been dramatically improved, leading to human-like performances in understanding, language synthesizing, and common-sense reasoning, etc. Such a major leap-forward in general AI capacity will change the pattern of how personalization is conducted. For one thing, it will reform the way of interaction between humans and personalization systems. Instead of being a passive medium of information filtering, large language models present the foundation for active user engagement. On top of such a new foundation, user requests can be proactively explored, and user's required information can be delivered in a natural and explainable way. For another thing, it will also considerably expand the scope of personalization, making it grow from the sole function of collecting personalized information to the compound function of providing personalized services. By leveraging large language models as general-purpose interface, the personalization systems may compile user requests into plans, calls the functions of external tools to execute the plans, and integrate the tools' outputs to complete the end-to-end personalization tasks. Today, large language models are still being developed, whereas the application in personalization is largely unexplored. Therefore, we consider it to be the right time to review the challenges in personalization and the opportunities to address them with LLMs. In particular, we dedicate this perspective paper to the discussion of the following aspects: the development and challenges for the existing personalization system, the newly emerged capabilities of large language models, and the potential ways of making use of large language models for personalization.

Qilin: A Multimodal Information Retrieval Dataset with APP-level User Sessions

User-generated content (UGC) communities, especially those featuring multimodal content, improve user experiences by integrating visual and textual information into results (or items). The challenge of improving user experiences in complex systems with search and recommendation (S\&R) services has drawn significant attention from both academia and industry these years. However, the lack of high-quality datasets has limited the research progress on multimodal S\&R. To address the growing need for developing better S\&R services, we present a novel multimodal information retrieval dataset in this paper, namely Qilin. The dataset is collected from Xiaohongshu, a popular social platform with over 300 million monthly active users and an average search penetration rate of over 70\%. In contrast to existing datasets, Qilin offers a comprehensive collection of user sessions with heterogeneous results like image-text notes, video notes, commercial notes, and direct answers, facilitating the development of advanced multimodal neural retrieval models across diverse task settings. To better model user satisfaction and support the analysis of heterogeneous user behaviors, we also collect extensive APP-level contextual signals and genuine user feedback. Notably, Qilin contains user-favored answers and their referred results for search requests triggering the Deep Query Answering (DQA) module. This allows not only the training \& evaluation of a Retrieval-augmented Generation (RAG) pipeline, but also the exploration of how such a module would affect users' search behavior. Through comprehensive analysis and experiments, we provide interesting findings and insights for further improving S\&R systems. We hope that Qilin will significantly contribute to the advancement of multimodal content platforms with S\&R services in the future.

Towards Bidirectional Human-AI Alignment: A Systematic Review for Clarifications, Framework, and Future Directions

Recent advancements in general-purpose AI have highlighted the importance of guiding AI systems towards the intended goals, ethical principles, and values of individuals and groups, a concept broadly recognized as alignment. However, the lack of clarified definitions and scopes of human-AI alignment poses a significant obstacle, hampering collaborative efforts across research domains to achieve this alignment. In particular, ML- and philosophy-oriented alignment research often views AI alignment as a static, unidirectional process (i.e., aiming to ensure that AI systems' objectives match humans) rather than an ongoing, mutual alignment problem [429]. This perspective largely neglects the long-term interaction and dynamic changes of alignment. To understand these gaps, we introduce a systematic review of over 400 papers published between 2019 and January 2024, spanning multiple domains such as Human-Computer Interaction (HCI), Natural Language Processing (NLP), Machine Learning (ML), and others. We characterize, define and scope human-AI alignment. From this, we present a conceptual framework of "Bidirectional Human-AI Alignment" to organize the literature from a human-centered perspective. This framework encompasses both 1) conventional studies of aligning AI to humans that ensures AI produces the intended outcomes determined by humans, and 2) a proposed concept of aligning humans to AI, which aims to help individuals and society adjust to AI advancements both cognitively and behaviorally. Additionally, we articulate the key findings derived from literature analysis, including discussions about human values, interaction techniques, and evaluations. To pave the way for future studies, we envision three key challenges for future directions and propose examples of potential future solutions.

Understanding Political Polarization via Jointly Modeling Users, Connections and Multimodal Contents on Heterogeneous Graphs

Understanding political polarization on social platforms is important as public opinions may become increasingly extreme when they are circulated in homogeneous communities, thus potentially causing damage in the real world. Automatically detecting the political ideology of social media users can help better understand political polarization. However, it is challenging due to the scarcity of ideology labels, complexity of multimodal contents, and cost of time-consuming data collection process. In this study, we adopt a heterogeneous graph neural network to jointly model user characteristics, multimodal post contents as well as user-item relations in a bipartite graph to learn a comprehensive and effective user embedding without requiring ideology labels. We apply our framework to online discussions about economy and public health topics. The learned embeddings are then used to detect political ideology and understand political polarization. Our framework outperforms the unimodal, early/late fusion baselines, and homogeneous GNN frameworks by a margin of at least 9% absolute gain in the area under the receiver operating characteristic on two social media datasets. More importantly, our work does not require a time-consuming data collection process, which allows faster detection and in turn allows the policy makers to conduct analysis and design policies in time to respond to crises. We also show that our framework learns meaningful user embeddings and can help better understand political polarization. Notable differences in user descriptions, topics, images, and levels of retweet/quote activities are observed. Our framework for decoding user-content interaction shows wide applicability in understanding political polarization. Furthermore, it can be extended to user-item bipartite information networks for other applications such as content and product recommendation.

Unveiling the Hidden Agenda: Biases in News Reporting and Consumption

One of the most pressing challenges in the digital media landscape is understanding the impact of biases on the news sources that people rely on for information. Biased news can have significant and far-reaching consequences, influencing our perspectives and shaping the decisions we make, potentially endangering the public and individual well-being. With the advent of the Internet and social media, discussions have moved online, making it easier to disseminate both accurate and inaccurate information. To combat mis- and dis-information, many have begun to evaluate the reliability of news sources, but these assessments often only examine the validity of the news (narrative bias) and neglect other types of biases, such as the deliberate selection of events to favor certain perspectives (selection bias). This paper aims to investigate these biases in various news sources and their correlation with third-party evaluations of reliability, engagement, and online audiences. Using machine learning to classify content, we build a six-year dataset on the Italian vaccine debate and adopt a Bayesian latent space model to identify narrative and selection biases. Our results show that the source classification provided by third-party organizations closely follows the narrative bias dimension, while it is much less accurate in identifying the selection bias. Moreover, we found a nonlinear relationship between biases and engagement, with higher engagement for extreme positions. Lastly, analysis of news consumption on Twitter reveals common audiences among news outlets with similar ideological positions.

RIGHT: Retrieval-augmented Generation for Mainstream Hashtag Recommendation

Automatic mainstream hashtag recommendation aims to accurately provide users with concise and popular topical hashtags before publication. Generally, mainstream hashtag recommendation faces challenges in the comprehensive difficulty of newly posted tweets in response to new topics, and the accurate identification of mainstream hashtags beyond semantic correctness. However, previous retrieval-based methods based on a fixed predefined mainstream hashtag list excel in producing mainstream hashtags, but fail to understand the constant flow of up-to-date information. Conversely, generation-based methods demonstrate a superior ability to comprehend newly posted tweets, but their capacity is constrained to identifying mainstream hashtags without additional features. Inspired by the recent success of the retrieval-augmented technique, in this work, we attempt to adopt this framework to combine the advantages of both approaches. Meantime, with the help of the generator component, we could rethink how to further improve the quality of the retriever component at a low cost. Therefore, we propose RetrIeval-augmented Generative Mainstream HashTag Recommender (RIGHT), which consists of three components: 1) a retriever seeks relevant hashtags from the entire tweet-hashtags set; 2) a selector enhances mainstream identification by introducing global signals; and 3) a generator incorporates input tweets and selected hashtags to directly generate the desired hashtags. The experimental results show that our method achieves significant improvements over state-of-the-art baselines. Moreover, RIGHT can be easily integrated into large language models, improving the performance of ChatGPT by more than 10%.

Sampling Is All You Need on Modeling Long-Term User Behaviors for CTR Prediction

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

Kuaipedia: a Large-scale Multi-modal Short-video Encyclopedia

Online encyclopedias, such as Wikipedia, have been well-developed and researched in the last two decades. One can find any attributes or other information of a wiki item on a wiki page edited by a community of volunteers. However, the traditional text, images and tables can hardly express some aspects of an wiki item. For example, when we talk about ``Shiba Inu'', one may care more about ``How to feed it'' or ``How to train it not to protect its food''. Currently, short-video platforms have become a hallmark in the online world. Whether you're on TikTok, Instagram, Kuaishou, or YouTube Shorts, short-video apps have changed how we consume and create content today. Except for producing short videos for entertainment, we can find more and more authors sharing insightful knowledge widely across all walks of life. These short videos, which we call knowledge videos, can easily express any aspects (e.g. hair or how-to-feed) consumers want to know about an item (e.g. Shiba Inu), and they can be systematically analyzed and organized like an online encyclopedia. In this paper, we propose Kuaipedia, a large-scale multi-modal encyclopedia consisting of items, aspects, and short videos lined to them, which was extracted from billions of videos of Kuaishou (Kwai), a well-known short-video platform in China. We first collected items from multiple sources and mined user-centered aspects from millions of users' queries to build an item-aspect tree. Then we propose a new task called ``multi-modal item-aspect linking'' as an expansion of ``entity linking'' to link short videos into item-aspect pairs and build the whole short-video encyclopedia. Intrinsic evaluations show that our encyclopedia is of large scale and highly accurate. We also conduct sufficient extrinsic experiments to show how Kuaipedia can help fundamental applications such as entity typing and entity linking.

PerSEval: Assessing Personalization in Text Summarizers

Personalized summarization models cater to individuals' subjective understanding of saliency, as represented by their reading history and current topics of attention. Existing personalized text summarizers are primarily evaluated based on accuracy measures such as BLEU, ROUGE, and METEOR. However, a recent study argued that accuracy measures are inadequate for evaluating the degree of personalization of these models and proposed EGISES, the first metric to evaluate personalized text summaries. It was suggested that accuracy is a separate aspect and should be evaluated standalone. In this paper, we challenge the necessity of an accuracy leaderboard, suggesting that relying on accuracy-based aggregated results might lead to misleading conclusions. To support this, we delve deeper into EGISES, demonstrating both theoretically and empirically that it measures the degree of responsiveness, a necessary but not sufficient condition for degree-of-personalization. We subsequently propose PerSEval, a novel measure that satisfies the required sufficiency condition. Based on the benchmarking of ten SOTA summarization models on the PENS dataset, we empirically establish that -- (i) PerSEval is reliable w.r.t human-judgment correlation (Pearson's r = 0.73; Spearman's rho = 0.62; Kendall's tau = 0.42), (ii) PerSEval has high rank-stability, (iii) PerSEval as a rank-measure is not entailed by EGISES-based ranking, and (iv) PerSEval can be a standalone rank-measure without the need of any aggregated ranking.

Exploiting Simulated User Feedback for Conversational Search: Ranking, Rewriting, and Beyond

This research aims to explore various methods for assessing user feedback in mixed-initiative conversational search (CS) systems. While CS systems enjoy profuse advancements across multiple aspects, recent research fails to successfully incorporate feedback from the users. One of the main reasons for that is the lack of system-user conversational interaction data. To this end, we propose a user simulator-based framework for multi-turn interactions with a variety of mixed-initiative CS systems. Specifically, we develop a user simulator, dubbed ConvSim, that, once initialized with an information need description, is capable of providing feedback to a system's responses, as well as answering potential clarifying questions. Our experiments on a wide variety of state-of-the-art passage retrieval and neural re-ranking models show that effective utilization of user feedback can lead to 16% retrieval performance increase in terms of nDCG@3. Moreover, we observe consistent improvements as the number of feedback rounds increases (35% relative improvement in terms of nDCG@3 after three rounds). This points to a research gap in the development of specific feedback processing modules and opens a potential for significant advancements in CS. To support further research in the topic, we release over 30,000 transcripts of system-simulator interactions based on well-established CS datasets.

LLM-based Rewriting of Inappropriate Argumentation using Reinforcement Learning from Machine Feedback

Ensuring that online discussions are civil and productive is a major challenge for social media platforms. Such platforms usually rely both on users and on automated detection tools to flag inappropriate arguments of other users, which moderators then review. However, this kind of post-hoc moderation is expensive and time-consuming, and moderators are often overwhelmed by the amount and severity of flagged content. Instead, a promising alternative is to prevent negative behavior during content creation. This paper studies how inappropriate language in arguments can be computationally mitigated. We propose a reinforcement learning-based rewriting approach that balances content preservation and appropriateness based on existing classifiers, prompting an instruction-finetuned large language model (LLM) as our initial policy. Unlike related style transfer tasks, rewriting inappropriate arguments allows deleting and adding content permanently. It is therefore tackled on document level rather than sentence level. We evaluate different weighting schemes for the reward function in both absolute and relative human assessment studies. Systematic experiments on non-parallel data provide evidence that our approach can mitigate the inappropriateness of arguments while largely preserving their content. It significantly outperforms competitive baselines, including few-shot learning, prompting, and humans.

ETHOS: an Online Hate Speech Detection Dataset

Online hate speech is a recent problem in our society that is rising at a steady pace by leveraging the vulnerabilities of the corresponding regimes that characterise most social media platforms. This phenomenon is primarily fostered by offensive comments, either during user interaction or in the form of a posted multimedia context. Nowadays, giant corporations own platforms where millions of users log in every day, and protection from exposure to similar phenomena appears to be necessary in order to comply with the corresponding legislation and maintain a high level of service quality. A robust and reliable system for detecting and preventing the uploading of relevant content will have a significant impact on our digitally interconnected society. Several aspects of our daily lives are undeniably linked to our social profiles, making us vulnerable to abusive behaviours. As a result, the lack of accurate hate speech detection mechanisms would severely degrade the overall user experience, although its erroneous operation would pose many ethical concerns. In this paper, we present 'ETHOS', a textual dataset with two variants: binary and multi-label, based on YouTube and Reddit comments validated using the Figure-Eight crowdsourcing platform. Furthermore, we present the annotation protocol used to create this dataset: an active sampling procedure for balancing our data in relation to the various aspects defined. Our key assumption is that, even gaining a small amount of labelled data from such a time-consuming process, we can guarantee hate speech occurrences in the examined material.

Using LLMs to Establish Implicit User Sentiment of Software Desirability

This study explores the use of LLMs for providing quantitative zero-shot sentiment analysis of implicit software desirability, addressing a critical challenge in product evaluation where traditional review scores, though convenient, fail to capture the richness of qualitative user feedback. Innovations include establishing a method that 1) works with qualitative user experience data without the need for explicit review scores, 2) focuses on implicit user satisfaction, and 3) provides scaled numerical sentiment analysis, offering a more nuanced understanding of user sentiment, instead of simply classifying sentiment as positive, neutral, or negative. Data is collected using the Microsoft Product Desirability Toolkit (PDT), a well-known qualitative user experience analysis tool. For initial exploration, the PDT metric was given to users of two software systems. PDT data was fed through several LLMs (Claude Sonnet 3 and 3.5, GPT4, and GPT4o) and through a leading transfer learning technique, Twitter-Roberta-Base-Sentiment, and Vader, a leading sentiment analysis tool. Each system was asked to evaluate the data in two ways, by looking at the sentiment expressed in the PDT word/explanation pairs; and by looking at the sentiment expressed by the users in their grouped selection of five words and explanations, as a whole. Each LLM provided a sentiment score, its confidence (low, medium, high) in the score, and an explanation of the score. All LLMs tested were able to statistically detect user sentiment from the users' grouped data, whereas TRBS and Vader were not. The confidence and explanation of confidence provided by the LLMs assisted in understanding user sentiment. This study adds deeper understanding of evaluating user experiences, toward the goal of creating a universal tool that quantifies implicit sentiment.

Backtracing: Retrieving the Cause of the Query

Many online content portals allow users to ask questions to supplement their understanding (e.g., of lectures). While information retrieval (IR) systems may provide answers for such user queries, they do not directly assist content creators -- such as lecturers who want to improve their content -- identify segments that _caused_ a user to ask those questions. We introduce the task of backtracing, in which systems retrieve the text segment that most likely caused a user query. We formalize three real-world domains for which backtracing is important in improving content delivery and communication: understanding the cause of (a) student confusion in the Lecture domain, (b) reader curiosity in the News Article domain, and (c) user emotion in the Conversation domain. We evaluate the zero-shot performance of popular information retrieval methods and language modeling methods, including bi-encoder, re-ranking and likelihood-based methods and ChatGPT. While traditional IR systems retrieve semantically relevant information (e.g., details on "projection matrices" for a query "does projecting multiple times still lead to the same point?"), they often miss the causally relevant context (e.g., the lecturer states "projecting twice gets me the same answer as one projection"). Our results show that there is room for improvement on backtracing and it requires new retrieval approaches. We hope our benchmark serves to improve future retrieval systems for backtracing, spawning systems that refine content generation and identify linguistic triggers influencing user queries. Our code and data are open-sourced: https://github.com/rosewang2008/backtracing.

MerRec: A Large-scale Multipurpose Mercari Dataset for Consumer-to-Consumer Recommendation Systems

In the evolving e-commerce field, recommendation systems crucially shape user experience and engagement. The rise of Consumer-to-Consumer (C2C) recommendation systems, noted for their flexibility and ease of access for customer vendors, marks a significant trend. However, the academic focus remains largely on Business-to-Consumer (B2C) models, leaving a gap filled by the limited C2C recommendation datasets that lack in item attributes, user diversity, and scale. The intricacy of C2C recommendation systems is further accentuated by the dual roles users assume as both sellers and buyers, introducing a spectrum of less uniform and varied inputs. Addressing this, we introduce MerRec, the first large-scale dataset specifically for C2C recommendations, sourced from the Mercari e-commerce platform, covering millions of users and products over 6 months in 2023. MerRec not only includes standard features such as user_id, item_id, and session_id, but also unique elements like timestamped action types, product taxonomy, and textual product attributes, offering a comprehensive dataset for research. This dataset, extensively evaluated across six recommendation tasks, establishes a new benchmark for the development of advanced recommendation algorithms in real-world scenarios, bridging the gap between academia and industry and propelling the study of C2C recommendations.

USER-VLM 360: Personalized Vision Language Models with User-aware Tuning for Social Human-Robot Interactions

The integration of vision-language models into robotic systems constitutes a significant advancement in enabling machines to interact with their surroundings in a more intuitive manner. While VLMs offer rich multimodal reasoning, existing approaches lack user-specific adaptability, often relying on generic interaction paradigms that fail to account for individual behavioral, contextual, or socio-emotional nuances. When customization is attempted, ethical concerns arise from unmitigated biases in user data, risking exclusion or unfair treatment. To address these dual challenges, we propose User-VLM 360{\deg}, a holistic framework integrating multimodal user modeling with bias-aware optimization. Our approach features: (1) user-aware tuning that adapts interactions in real time using visual-linguistic signals; (2) bias mitigation via preference optimization; and (3) curated 360{\deg} socio-emotive interaction datasets annotated with demographic, emotion, and relational metadata. Evaluations across eight benchmarks demonstrate state-of-the-art results: +35.3% F1 in personalized VQA, +47.5% F1 in facial features understanding, 15% bias reduction, and 30X speedup over baselines. Ablation studies confirm component efficacy, and deployment on the Pepper robot validates real-time adaptability across diverse users. We open-source parameter-efficient 3B/10B models and an ethical verification framework for responsible adaptation.

"I'm Not Sure, But...": Examining the Impact of Large Language Models' Uncertainty Expression on User Reliance and Trust

Widely deployed large language models (LLMs) can produce convincing yet incorrect outputs, potentially misleading users who may rely on them as if they were correct. To reduce such overreliance, there have been calls for LLMs to communicate their uncertainty to end users. However, there has been little empirical work examining how users perceive and act upon LLMs' expressions of uncertainty. We explore this question through a large-scale, pre-registered, human-subject experiment (N=404) in which participants answer medical questions with or without access to responses from a fictional LLM-infused search engine. Using both behavioral and self-reported measures, we examine how different natural language expressions of uncertainty impact participants' reliance, trust, and overall task performance. We find that first-person expressions (e.g., "I'm not sure, but...") decrease participants' confidence in the system and tendency to agree with the system's answers, while increasing participants' accuracy. An exploratory analysis suggests that this increase can be attributed to reduced (but not fully eliminated) overreliance on incorrect answers. While we observe similar effects for uncertainty expressed from a general perspective (e.g., "It's not clear, but..."), these effects are weaker and not statistically significant. Our findings suggest that using natural language expressions of uncertainty may be an effective approach for reducing overreliance on LLMs, but that the precise language used matters. This highlights the importance of user testing before deploying LLMs at scale.

Can large language models provide useful feedback on research papers? A large-scale empirical analysis

Expert feedback lays the foundation of rigorous research. However, the rapid growth of scholarly production and intricate knowledge specialization challenge the conventional scientific feedback mechanisms. High-quality peer reviews are increasingly difficult to obtain. Researchers who are more junior or from under-resourced settings have especially hard times getting timely feedback. With the breakthrough of large language models (LLM) such as GPT-4, there is growing interest in using LLMs to generate scientific feedback on research manuscripts. However, the utility of LLM-generated feedback has not been systematically studied. To address this gap, we created an automated pipeline using GPT-4 to provide comments on the full PDFs of scientific papers. We evaluated the quality of GPT-4's feedback through two large-scale studies. We first quantitatively compared GPT-4's generated feedback with human peer reviewer feedback in 15 Nature family journals (3,096 papers in total) and the ICLR machine learning conference (1,709 papers). The overlap in the points raised by GPT-4 and by human reviewers (average overlap 30.85% for Nature journals, 39.23% for ICLR) is comparable to the overlap between two human reviewers (average overlap 28.58% for Nature journals, 35.25% for ICLR). The overlap between GPT-4 and human reviewers is larger for the weaker papers. We then conducted a prospective user study with 308 researchers from 110 US institutions in the field of AI and computational biology to understand how researchers perceive feedback generated by our GPT-4 system on their own papers. Overall, more than half (57.4%) of the users found GPT-4 generated feedback helpful/very helpful and 82.4% found it more beneficial than feedback from at least some human reviewers. While our findings show that LLM-generated feedback can help researchers, we also identify several limitations.

The PRISM Alignment Project: What Participatory, Representative and Individualised Human Feedback Reveals About the Subjective and Multicultural Alignment of Large Language Models

Human feedback plays a central role in the alignment of Large Language Models (LLMs). However, open questions remain about the methods (how), domains (where), people (who) and objectives (to what end) of human feedback collection. To navigate these questions, we introduce PRISM, a new dataset which maps the sociodemographics and stated preferences of 1,500 diverse participants from 75 countries, to their contextual preferences and fine-grained feedback in 8,011 live conversations with 21 LLMs. PRISM contributes (i) wide geographic and demographic participation in human feedback data; (ii) two census-representative samples for understanding collective welfare (UK and US); and (iii) individualised feedback where every rating is linked to a detailed participant profile, thus permitting exploration of personalisation and attribution of sample artefacts. We focus on collecting conversations that centre subjective and multicultural perspectives on value-laden and controversial topics, where we expect the most interpersonal and cross-cultural disagreement. We demonstrate the usefulness of PRISM via three case studies of dialogue diversity, preference diversity, and welfare outcomes, showing that it matters which humans set alignment norms. As well as offering a rich community resource, we advocate for broader participation in AI development and a more inclusive approach to technology design.

GOAT-Bench: Safety Insights to Large Multimodal Models through Meme-Based Social Abuse

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)

For a long time, different recommendation tasks typically require designing task-specific architectures and training objectives. As a result, it is hard to transfer the learned knowledge and representations from one task to another, thus restricting the generalization ability of existing recommendation approaches, e.g., a sequential recommendation model can hardly be applied or transferred to a review generation method. To deal with such issues, considering that language can describe almost anything and language grounding is a powerful medium to represent various problems or tasks, we present a flexible and unified text-to-text paradigm called "Pretrain, Personalized Prompt, and Predict Paradigm" (P5) for recommendation, which unifies various recommendation tasks in a shared framework. In P5, all data such as user-item interactions, user descriptions, item metadata, and user reviews are converted to a common format -- natural language sequences. The rich information from natural language assists P5 to capture deeper semantics for personalization and recommendation. Specifically, P5 learns different tasks with the same language modeling objective during pretraining. Thus, it serves as the foundation model for various downstream recommendation tasks, allows easy integration with other modalities, and enables instruction-based recommendation based on prompts. P5 advances recommender systems from shallow model to deep model to big model, and will revolutionize the technical form of recommender systems towards universal recommendation engine. With adaptive personalized prompt for different users, P5 is able to make predictions in a zero-shot or few-shot manner and largely reduces the necessity for extensive fine-tuning. On several recommendation benchmarks, we conduct experiments to show the effectiveness of P5. We release the source code at https://github.com/jeykigung/P5.

Collaboration and Transition: Distilling Item Transitions into Multi-Query Self-Attention for Sequential Recommendation

Modern recommender systems employ various sequential modules such as self-attention to learn dynamic user interests. However, these methods are less effective in capturing collaborative and transitional signals within user interaction sequences. First, the self-attention architecture uses the embedding of a single item as the attention query, making it challenging to capture collaborative signals. Second, these methods typically follow an auto-regressive framework, which is unable to learn global item transition patterns. To overcome these limitations, we propose a new method called Multi-Query Self-Attention with Transition-Aware Embedding Distillation (MQSA-TED). First, we propose an L-query self-attention module that employs flexible window sizes for attention queries to capture collaborative signals. In addition, we introduce a multi-query self-attention method that balances the bias-variance trade-off in modeling user preferences by combining long and short-query self-attentions. Second, we develop a transition-aware embedding distillation module that distills global item-to-item transition patterns into item embeddings, which enables the model to memorize and leverage transitional signals and serves as a calibrator for collaborative signals. Experimental results on four real-world datasets demonstrate the effectiveness of the proposed modules.

Towards Deep Semantic Analysis Of Hashtags

Hashtags are semantico-syntactic constructs used across various social networking and microblogging platforms to enable users to start a topic specific discussion or classify a post into a desired category. Segmenting and linking the entities present within the hashtags could therefore help in better understanding and extraction of information shared across the social media. However, due to lack of space delimiters in the hashtags (e.g #nsavssnowden), the segmentation of hashtags into constituent entities ("NSA" and "Edward Snowden" in this case) is not a trivial task. Most of the current state-of-the-art social media analytics systems like Sentiment Analysis and Entity Linking tend to either ignore hashtags, or treat them as a single word. In this paper, we present a context aware approach to segment and link entities in the hashtags to a knowledge base (KB) entry, based on the context within the tweet. Our approach segments and links the entities in hashtags such that the coherence between hashtag semantics and the tweet is maximized. To the best of our knowledge, no existing study addresses the issue of linking entities in hashtags for extracting semantic information. We evaluate our method on two different datasets, and demonstrate the effectiveness of our technique in improving the overall entity linking in tweets via additional semantic information provided by segmenting and linking entities in a hashtag.

Reading with Intent

Retrieval augmented generation (RAG) systems augment how knowledge language models are by integrating external information sources such as Wikipedia, internal documents, scientific papers, or the open internet. RAG systems that rely on the open internet as their knowledge source have to contend with the complexities of human-generated content. Human communication extends much deeper than just the words rendered as text. Intent, tonality, and connotation can all change the meaning of what is being conveyed. Recent real-world deployments of RAG systems have shown some difficulty in understanding these nuances of human communication. One significant challenge for these systems lies in processing sarcasm. Though the Large Language Models (LLMs) that make up the backbone of these RAG systems are able to detect sarcasm, they currently do not always use these detections for the subsequent processing of text. To address these issues, in this paper, we synthetically generate sarcastic passages from Natural Question's Wikipedia retrieval corpus. We then test the impact of these passages on the performance of both the retriever and reader portion of the RAG pipeline. We introduce a prompting system designed to enhance the model's ability to interpret and generate responses in the presence of sarcasm, thus improving overall system performance. Finally, we conduct ablation studies to validate the effectiveness of our approach, demonstrating improvements in handling sarcastic content within RAG systems.

RecAgent: A Novel Simulation Paradigm for Recommender Systems

Recommender system has deeply revolutionized people's daily life and production, bringing a large amount of business value. In the recommendation domain, simulation and real data-based studies are two typical research paradigms, with each having different advantages. Previously, real data-based studies occupy more important positions, since accurately simulating the user preference is quite difficult. Recently, large language models (LLM) have shown great potential to achieve human-like intelligence, which provides new opportunities to overcome the shortcomings of simulation-based studies and thus highlight their advantages, such as much more application scenarios and cheaper data acquisition strategies. To shed lights on this direction, in this paper, we introduce an LLM-based recommender simulator called RecAgent. Our simulator is composed of two modules: (1) the user module and (2) the recommender module. The user module can browse the recommendation website, communicate with other users and broadcast messages on the social media. The recommender module is designed to provide search or recommendation lists to the users, and one can design different models to implement the recommender. All the users take actions based on LLMs, and can freely evolve like in the real world. We present several case studies to demonstrate that the users in our simulator can indeed behave in a reasonable manner as expected. Our project has been released at https://github.com/RUC-GSAI/YuLan-Rec.

Discrimination through optimization: How Facebook's ad delivery can lead to skewed outcomes

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

ClaimVer: Explainable Claim-Level Verification and Evidence Attribution of Text Through Knowledge Graphs

In the midst of widespread misinformation and disinformation through social media and the proliferation of AI-generated texts, it has become increasingly difficult for people to validate and trust information they encounter. Many fact-checking approaches and tools have been developed, but they often lack appropriate explainability or granularity to be useful in various contexts. A text validation method that is easy to use, accessible, and can perform fine-grained evidence attribution has become crucial. More importantly, building user trust in such a method requires presenting the rationale behind each prediction, as research shows this significantly influences people's belief in automated systems. It is also paramount to localize and bring users' attention to the specific problematic content, instead of providing simple blanket labels. In this paper, we present ClaimVer, a human-centric framework tailored to meet users' informational and verification needs by generating rich annotations and thereby reducing cognitive load. Designed to deliver comprehensive evaluations of texts, it highlights each claim, verifies it against a trusted knowledge graph (KG), presents the evidence, and provides succinct, clear explanations for each claim prediction. Finally, our framework introduces an attribution score, enhancing applicability across a wide range of downstream tasks.

The Many Dimensions of Truthfulness: Crowdsourcing Misinformation Assessments on a Multidimensional Scale

Recent work has demonstrated the viability of using crowdsourcing as a tool for evaluating the truthfulness of public statements. Under certain conditions such as: (1) having a balanced set of workers with different backgrounds and cognitive abilities; (2) using an adequate set of mechanisms to control the quality of the collected data; and (3) using a coarse grained assessment scale, the crowd can provide reliable identification of fake news. However, fake news are a subtle matter: statements can be just biased ("cherrypicked"), imprecise, wrong, etc. and the unidimensional truth scale used in existing work cannot account for such differences. In this paper we propose a multidimensional notion of truthfulness and we ask the crowd workers to assess seven different dimensions of truthfulness selected based on existing literature: Correctness, Neutrality, Comprehensibility, Precision, Completeness, Speaker's Trustworthiness, and Informativeness. We deploy a set of quality control mechanisms to ensure that the thousands of assessments collected on 180 publicly available fact-checked statements distributed over two datasets are of adequate quality, including a custom search engine used by the crowd workers to find web pages supporting their truthfulness assessments. A comprehensive analysis of crowdsourced judgments shows that: (1) the crowdsourced assessments are reliable when compared to an expert-provided gold standard; (2) the proposed dimensions of truthfulness capture independent pieces of information; (3) the crowdsourcing task can be easily learned by the workers; and (4) the resulting assessments provide a useful basis for a more complete estimation of statement truthfulness.

Carbon and Silicon, Coexist or Compete? A Survey on Human-AI Interactions in Agent-based Modeling and Simulation

Recent interest in human-AI interactions in agent-based modeling and simulation (ABMS) has grown rapidly due to the widespread utilization of large language models (LLMs). ABMS is an intelligent approach that simulates autonomous agents' behaviors within a defined environment to research emergent phenomena. Integrating LLMs into ABMS enables natural language interaction between humans and models. Meanwhile, it introduces new challenges that rely on human interaction to address. Human involvement can assist ABMS in adapting to flexible and complex research demands. However, systematic reviews of interactions that examine how humans and AI interact in ABMS are lacking. In this paper, we investigate existing works and propose a novel taxonomy to categorize the interactions derived from them. Specifically, human users refer to researchers who utilize ABMS tools to conduct their studies in our survey. We decompose interactions into five dimensions: the goals that users want to achieve (Why), the phases that users are involved (When), the components of the system (What), the roles of users (Who), and the means of interactions (How). Our analysis summarizes the findings that reveal existing interaction patterns. They provide researchers who develop interactions with comprehensive guidance on how humans and AI interact. We further discuss the unexplored interactions and suggest future research directions.

Do LLMs Understand User Preferences? Evaluating LLMs On User Rating Prediction

Large Language Models (LLMs) have demonstrated exceptional capabilities in generalizing to new tasks in a zero-shot or few-shot manner. However, the extent to which LLMs can comprehend user preferences based on their previous behavior remains an emerging and still unclear research question. Traditionally, Collaborative Filtering (CF) has been the most effective method for these tasks, predominantly relying on the extensive volume of rating data. In contrast, LLMs typically demand considerably less data while maintaining an exhaustive world knowledge about each item, such as movies or products. In this paper, we conduct a thorough examination of both CF and LLMs within the classic task of user rating prediction, which involves predicting a user's rating for a candidate item based on their past ratings. We investigate various LLMs in different sizes, ranging from 250M to 540B parameters and evaluate their performance in zero-shot, few-shot, and fine-tuning scenarios. We conduct comprehensive analysis to compare between LLMs and strong CF methods, and find that zero-shot LLMs lag behind traditional recommender models that have the access to user interaction data, indicating the importance of user interaction data. However, through fine-tuning, LLMs achieve comparable or even better performance with only a small fraction of the training data, demonstrating their potential through data efficiency.

BARS: Towards Open Benchmarking for Recommender Systems

The past two decades have witnessed the rapid development of personalized recommendation techniques. Despite significant progress made in both research and practice of recommender systems, to date, there is a lack of a widely-recognized benchmarking standard in this field. Many existing studies perform model evaluations and comparisons in an ad-hoc manner, for example, by employing their own private data splits or using different experimental settings. Such conventions not only increase the difficulty in reproducing existing studies, but also lead to inconsistent experimental results among them. This largely limits the credibility and practical value of research results in this field. To tackle these issues, we present an initiative project (namely BARS) aiming for open benchmarking for recommender systems. In comparison to some earlier attempts towards this goal, we take a further step by setting up a standardized benchmarking pipeline for reproducible research, which integrates all the details about datasets, source code, hyper-parameter settings, running logs, and evaluation results. The benchmark is designed with comprehensiveness and sustainability in mind. It covers both matching and ranking tasks, and also enables researchers to easily follow and contribute to the research in this field. This project will not only reduce the redundant efforts of researchers to re-implement or re-run existing baselines, but also drive more solid and reproducible research on recommender systems. We would like to call upon everyone to use the BARS benchmark for future evaluation, and contribute to the project through the portal at: https://openbenchmark.github.io/BARS.

LLMs + Persona-Plug = Personalized LLMs

Personalization plays a critical role in numerous language tasks and applications, since users with the same requirements may prefer diverse outputs based on their individual interests. This has led to the development of various personalized approaches aimed at adapting large language models (LLMs) to generate customized outputs aligned with user preferences. Some of them involve fine-tuning a unique personalized LLM for each user, which is too expensive for widespread application. Alternative approaches introduce personalization information in a plug-and-play manner by retrieving the user's relevant historical texts as demonstrations. However, this retrieval-based strategy may break the continuity of the user history and fail to capture the user's overall styles and patterns, hence leading to sub-optimal performance. To address these challenges, we propose a novel personalized LLM model, . It constructs a user-specific embedding for each individual by modeling all her historical contexts through a lightweight plug-in user embedder module. By attaching this embedding to the task input, LLMs can better understand and capture user habits and preferences, thereby producing more personalized outputs without tuning their own parameters. Extensive experiments on various tasks in the language model personalization (LaMP) benchmark demonstrate that the proposed model significantly outperforms existing personalized LLM approaches.

Large language models can consistently generate high-quality content for election disinformation operations

Advances in large language models have raised concerns about their potential use in generating compelling election disinformation at scale. This study presents a two-part investigation into the capabilities of LLMs to automate stages of an election disinformation operation. First, we introduce DisElect, a novel evaluation dataset designed to measure LLM compliance with instructions to generate content for an election disinformation operation in localised UK context, containing 2,200 malicious prompts and 50 benign prompts. Using DisElect, we test 13 LLMs and find that most models broadly comply with these requests; we also find that the few models which refuse malicious prompts also refuse benign election-related prompts, and are more likely to refuse to generate content from a right-wing perspective. Secondly, we conduct a series of experiments (N=2,340) to assess the "humanness" of LLMs: the extent to which disinformation operation content generated by an LLM is able to pass as human-written. Our experiments suggest that almost all LLMs tested released since 2022 produce election disinformation operation content indiscernible by human evaluators over 50% of the time. Notably, we observe that multiple models achieve above-human levels of humanness. Taken together, these findings suggest that current LLMs can be used to generate high-quality content for election disinformation operations, even in hyperlocalised scenarios, at far lower costs than traditional methods, and offer researchers and policymakers an empirical benchmark for the measurement and evaluation of these capabilities in current and future models.

A Text Classification Framework for Simple and Effective Early Depression Detection Over Social Media Streams

With the rise of the Internet, there is a growing need to build intelligent systems that are capable of efficiently dealing with early risk detection (ERD) problems on social media, such as early depression detection, early rumor detection or identification of sexual predators. These systems, nowadays mostly based on machine learning techniques, must be able to deal with data streams since users provide their data over time. In addition, these systems must be able to decide when the processed data is sufficient to actually classify users. Moreover, since ERD tasks involve risky decisions by which people's lives could be affected, such systems must also be able to justify their decisions. However, most standard and state-of-the-art supervised machine learning models are not well suited to deal with this scenario. This is due to the fact that they either act as black boxes or do not support incremental classification/learning. In this paper we introduce SS3, a novel supervised learning model for text classification that naturally supports these aspects. SS3 was designed to be used as a general framework to deal with ERD problems. We evaluated our model on the CLEF's eRisk2017 pilot task on early depression detection. Most of the 30 contributions submitted to this competition used state-of-the-art methods. Experimental results show that our classifier was able to outperform these models and standard classifiers, despite being less computationally expensive and having the ability to explain its rationale.

Generation Z's Ability to Discriminate Between AI-generated and Human-Authored Text on Discord

The growing popularity of generative artificial intelligence (AI) chatbots such as ChatGPT is having transformative effects on social media. As the prevalence of AI-generated content grows, concerns have been raised regarding privacy and misinformation online. Among social media platforms, Discord enables AI integrations -- making their primarily "Generation Z" userbase particularly exposed to AI-generated content. We surveyed Generation Z aged individuals (n = 335) to evaluate their proficiency in discriminating between AI-generated and human-authored text on Discord. The investigation employed one-shot prompting of ChatGPT, disguised as a text message received on the Discord.com platform. We explore the influence of demographic factors on ability, as well as participants' familiarity with Discord and artificial intelligence technologies. We find that Generation Z individuals are unable to discern between AI and human-authored text (p = 0.011), and that those with lower self-reported familiarity with Discord demonstrated an improved ability in identifying human-authored compared to those with self-reported experience with AI (p << 0.0001). Our results suggest that there is a nuanced relationship between AI technology and popular modes of communication for Generation Z, contributing valuable insights into human-computer interactions, digital communication, and artificial intelligence literacy.

Characterizing, Detecting, and Predicting Online Ban Evasion

Moderators and automated methods enforce bans on malicious users who engage in disruptive behavior. However, malicious users can easily create a new account to evade such bans. Previous research has focused on other forms of online deception, like the simultaneous operation of multiple accounts by the same entities (sockpuppetry), impersonation of other individuals, and studying the effects of de-platforming individuals and communities. Here we conduct the first data-driven study of ban evasion, i.e., the act of circumventing bans on an online platform, leading to temporally disjoint operation of accounts by the same user. We curate a novel dataset of 8,551 ban evasion pairs (parent, child) identified on Wikipedia and contrast their behavior with benign users and non-evading malicious users. We find that evasion child accounts demonstrate similarities with respect to their banned parent accounts on several behavioral axes - from similarity in usernames and edited pages to similarity in content added to the platform and its psycholinguistic attributes. We reveal key behavioral attributes of accounts that are likely to evade bans. Based on the insights from the analyses, we train logistic regression classifiers to detect and predict ban evasion at three different points in the ban evasion lifecycle. Results demonstrate the effectiveness of our methods in predicting future evaders (AUC = 0.78), early detection of ban evasion (AUC = 0.85), and matching child accounts with parent accounts (MRR = 0.97). Our work can aid moderators by reducing their workload and identifying evasion pairs faster and more efficiently than current manual and heuristic-based approaches. Dataset is available https://github.com/srijankr/ban_evasion{here}.

Consent in Crisis: The Rapid Decline of the AI Data Commons

General-purpose artificial intelligence (AI) systems are built on massive swathes of public web data, assembled into corpora such as C4, RefinedWeb, and Dolma. To our knowledge, we conduct the first, large-scale, longitudinal audit of the consent protocols for the web domains underlying AI training corpora. Our audit of 14,000 web domains provides an expansive view of crawlable web data and how consent preferences to use it are changing over time. We observe a proliferation of AI-specific clauses to limit use, acute differences in restrictions on AI developers, as well as general inconsistencies between websites' expressed intentions in their Terms of Service and their robots.txt. We diagnose these as symptoms of ineffective web protocols, not designed to cope with the widespread re-purposing of the internet for AI. Our longitudinal analyses show that in a single year (2023-2024) there has been a rapid crescendo of data restrictions from web sources, rendering ~5%+ of all tokens in C4, or 28%+ of the most actively maintained, critical sources in C4, fully restricted from use. For Terms of Service crawling restrictions, a full 45% of C4 is now restricted. If respected or enforced, these restrictions are rapidly biasing the diversity, freshness, and scaling laws for general-purpose AI systems. We hope to illustrate the emerging crisis in data consent, foreclosing much of the open web, not only for commercial AI, but non-commercial AI and academic purposes.

MuseChat: A Conversational Music Recommendation System for Videos

We introduce MuseChat, an innovative dialog-based music recommendation system. This unique platform not only offers interactive user engagement but also suggests music tailored for input videos, so that users can refine and personalize their music selections. In contrast, previous systems predominantly emphasized content compatibility, often overlooking the nuances of users' individual preferences. For example, all the datasets only provide basic music-video pairings or such pairings with textual music descriptions. To address this gap, our research offers three contributions. First, we devise a conversation-synthesis method that simulates a two-turn interaction between a user and a recommendation system, which leverages pre-trained music tags and artist information. In this interaction, users submit a video to the system, which then suggests a suitable music piece with a rationale. Afterwards, users communicate their musical preferences, and the system presents a refined music recommendation with reasoning. Second, we introduce a multi-modal recommendation engine that matches music either by aligning it with visual cues from the video or by harmonizing visual information, feedback from previously recommended music, and the user's textual input. Third, we bridge music representations and textual data with a Large Language Model(Vicuna-7B). This alignment equips MuseChat to deliver music recommendations and their underlying reasoning in a manner resembling human communication. Our evaluations show that MuseChat surpasses existing state-of-the-art models in music retrieval tasks and pioneers the integration of the recommendation process within a natural language framework.

Reinforcement Learning-based Counter-Misinformation Response Generation: A Case Study of COVID-19 Vaccine Misinformation

The spread of online misinformation threatens public health, democracy, and the broader society. While professional fact-checkers form the first line of defense by fact-checking popular false claims, they do not engage directly in conversations with misinformation spreaders. On the other hand, non-expert ordinary users act as eyes-on-the-ground who proactively counter misinformation -- recent research has shown that 96% counter-misinformation responses are made by ordinary users. However, research also found that 2/3 times, these responses are rude and lack evidence. This work seeks to create a counter-misinformation response generation model to empower users to effectively correct misinformation. This objective is challenging due to the absence of datasets containing ground-truth of ideal counter-misinformation responses, and the lack of models that can generate responses backed by communication theories. In this work, we create two novel datasets of misinformation and counter-misinformation response pairs from in-the-wild social media and crowdsourcing from college-educated students. We annotate the collected data to distinguish poor from ideal responses that are factual, polite, and refute misinformation. We propose MisinfoCorrect, a reinforcement learning-based framework that learns to generate counter-misinformation responses for an input misinformation post. The model rewards the generator to increase the politeness, factuality, and refutation attitude while retaining text fluency and relevancy. Quantitative and qualitative evaluation shows that our model outperforms several baselines by generating high-quality counter-responses. This work illustrates the promise of generative text models for social good -- here, to help create a safe and reliable information ecosystem. The code and data is accessible on https://github.com/claws-lab/MisinfoCorrect.

Towards Unified Multi-Modal Personalization: Large Vision-Language Models for Generative Recommendation and Beyond

Developing a universal model that can effectively harness heterogeneous resources and respond to a wide range of personalized needs has been a longstanding community aspiration. Our daily choices, especially in domains like fashion and retail, are substantially shaped by multi-modal data, such as pictures and textual descriptions. These modalities not only offer intuitive guidance but also cater to personalized user preferences. However, the predominant personalization approaches mainly focus on the ID or text-based recommendation problem, failing to comprehend the information spanning various tasks or modalities. In this paper, our goal is to establish a Unified paradigm for Multi-modal Personalization systems (UniMP), which effectively leverages multi-modal data while eliminating the complexities associated with task- and modality-specific customization. We argue that the advancements in foundational generative modeling have provided the flexibility and effectiveness necessary to achieve the objective. In light of this, we develop a generic and extensible personalization generative framework, that can handle a wide range of personalized needs including item recommendation, product search, preference prediction, explanation generation, and further user-guided image generation. Our methodology enhances the capabilities of foundational language models for personalized tasks by seamlessly ingesting interleaved cross-modal user history information, ensuring a more precise and customized experience for users. To train and evaluate the proposed multi-modal personalized tasks, we also introduce a novel and comprehensive benchmark covering a variety of user requirements. Our experiments on the real-world benchmark showcase the model's potential, outperforming competitive methods specialized for each task.