Creativity for Entrepreneurship & Leadership | MASK Creativity for a Better Future
Creativity for Entrepreneurship & Leadership (CEL)
Target age: 16–25 years
Duration: a four-day workshop with daily sessions that generally last one to one-and-a-half hours.
CEL are practice-based workshops where students learn to apply creativity in practice, solving real-life challenges that affect their daily life. The aim is to equip them with practical tools that can set them on the path towards empowerment, self-sustainability and success.
CEL students:
follow our Five-Step Practical Creativity Framework, a step-by-step approach to all aspects of leading and managing the innovation process, from identifying problems to implementing solutions, that demystifies and clarifies it; learn how to think outside the box and kick-start a new idea; improve problem-solving skills; and become more work-ready/employable;
develop an entrepreneurial mindset and learn to view entrepreneurship as a potential career path;
practise leadership as the ability to generate effective solutions to problems and inspire people to act for change.
Upon completion of the training, we give our students certificates and connect them to leading companies and organisations that are looking for motivated and high-performing creative individuals like our students for internships and employment opportunities.
Our former students have gone on to become high-performing employees at top global companies such as Unilever. Read the story of Hellen to get inspired.
CEL is currently delivered online
Why to join CEL?
Creativity is critical to employment, enterprise, and leadership.
According to LinkedIn, creativity has been the number one skill companies have needed three years in a row (2019–2021), with organisations from software engineering to HR all on the lookout for people who can approach problems creatively.
Business leaders identify creativity as the number one competency for a successful enterprise. Currently, nine out of ten start-ups fail. One of the key reasons for this is a lack of problem-solving skills, which are directly dependent on creative thinking.
According to the IBM 2010 Global CEO Study, creativity is critical to developing leadership quality. Chief executives believe that future challenges in the global economy and industry can be overcome by instilling creativity throughout organisations.
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