An investigation of how three private schools in the Midlands of KwaZulu-Natal position and market themselves within the private school market.
Von Maltzahn, Hans Christopher. (2006)
Exploratory research was conducted in an attempt to understand how three schools in the Midlands of KwaZulu-Natal market themselves. The marketing of schools is a relatively new concept both in South Africa and internationally. ...
The communication efforts of cellular companies to improve relationship marketing.
Veerasamy, Dayaneethie. (2006)
The development of relationship marketing, which is oriented towards developing lasting relationships with clients, emerged in the 1990's. The concept suggests that by better understanding customers on an individual level ...
Positioning Mhlathuze water as a service provider for Usuthu-Mhlathuze catchment management policy.
Mosai, Sipho Abednego. (2004)
1. BACKGROUND Mhlathuze Water (MW) is a public sector water utility created in terms of Water Act 54 of 1954, MW has legislative mandate to provide support services to DWAF and other government institutions such as ...
Globalization and marketing strategy implications : a case study of Zimbabwe's clothing and textile sector.
Makasi, Africa. (2015)
Within the discourse of trade liberalization, the extant literature tends to ‘idolize’ globalization rather than vilifying it. There is much and sometimes contradictory research findings on the broader impact of the ...
The impact of social media browsing on purchasing behaviour in the youth market.
Ramnarain, Yavisha. (2011)
Over the last century, technology has had one of the most significant influences on the way in which marketers conduct business. The advent of technological innovations, Web 2.0 and new media such as social media have ...
A SERVQUAL investigation into customer expectations and perceptions of service quality at DTA College Pietermaritzburg during 2010
Machaka, Zivai. (2011)
The marketisation of higher and further education institutions whereby education institutions adopt commercial practices to operate has led to increased competition in the education industry. Various sources of competitive ...
An exploratory study of the position accorded to the University of KwaZulu-Natal (UKZN) by business in Gauteng Province.
AuthorChiweshe, Nigel Tawanda Farayi. (1)Dobson, Dave. (1)Hadebe, Adolph Slindokuhle. (1)Machaka, Zivai. (1)Makasi, Africa. (1)Mkhize, Njabulo Happy-Boy. (1)Mosai, Sipho Abednego. (1)Ramnarain, Yavisha. (1)Shayamunda, Cynthia Yemurayi. (1)Stromnes, Leif. (1)... View MoreSubject
Positioning (Advertising) (2)Water resources management--South Africa. (2)Water utilities--KwaZulu-Natal. (2)Automobile industry and trade--South Africa. (1)Automobiles--South Africa--Marketing. (1)Bark utilization. (1)Clothing trade--Zimbabwe. (1)Consumer behavior--South Africa--Pietermaritzburg. (1)Consumer behavior. (1)... View MoreDate Issued2010 - 2015 (5)2001 - 2009 (6)Has File(s)true (13)