Promotion of Ecology-Conscious Driving Using the Internet
Toyota City has established the “eco-driving declaration system” to create an environment for a majority of its citizens to launch ecology-conscious driving. This paper reports on the effect of the practice and study of measures to promote dissemination of further ecology-conscious driving. It is considered that it is important to promote the achievement in both aspects of increasing the penetration rate of Eco-Driving and ensuring practice as well as level-up of practice, in order to achieve large extent of CO2 reduction in Toyota area. Further, it is important to strengthen education to drivers regarding duty and meaning of practicing Eco-Driving to increase the number of people supporting and practicing Eco-Driving. To accomplish this, it is necessary to continuously appeal to drivers through various media in addition to traditional PR media such as leaflets and web.
Iwase, Yoshitomo
TRT Terms: Air pollution; Air quality management; Automobile drivers; Automobile driving; Campaigns; Driver education; Ecodriving; Fuel conservation; Mass media; Sustainable transportation