What Are the Most Effective Digital Marketing Strategies? - Surge Digital
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There are so many digital marketing strategies, and sometimes it can be overwhelming when you’re trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for their needs.
In new research, we interviewed 200+ global marketing leaders to find out what they thought the future held for digital marketing, and interestingly enough, digital strategy and planning ranked one of the top four skills they consider ‘extremely important’.
When it comes to your digital marketing campaigns, you don’t want to waste your time by choosing the wrong one, and you need to stay on top of your lead generation activities as well.
Here’s a comprehensive how-to guide that can help you drive customer engagement, raise brand awareness, and generate leads in 2019 and beyond.
Email and video each constantly stand out as effective ways to market almost any product through any industry, though in the chart listed with Smart Insights, it’s not as powerful as content or social media marketing.
An example of customer awareness is Airbnb’s success with #weaccept, initially a Super Bowl ad that came out after President Trump’s travel ban. It had 5 million views in a month on YouTube, plus the well-received hashtag gained plenty of celebrity attention. That is not to say that you should take the risk of being political, but being culturally sensitive, especially when on-brand, is never a bad thing.
Mercedes’ #MBPhotoPa ss campaign is just one of many examples of campaigns that used a combination of technology, authenticity, and a simple message with an influencer partnership to capture the attention of animal- and adventure-lovers. This video was part of the campaign. It offers a 360-degree VR view of a canine Instagram star, Loki, and his owner Kelly Lund driving through snowy mountains in a Mercedes. The campaign featured a variety of real people having real adventures, which made it go viral.
When you take the lead on organizing and hosting in-person events, including live webinars that can also be distributed to valued contacts later or used as a special offer, you’re establishing authority and connectivity in the field. And the best part is that these events don’t even have to be formal. If you know that a few peers in your field are in the same city as you, you can plan a meetup night to connect.
By: Carla Rivera