Global market research company Euromonitor International has released its 'Top 10 Global Consumer Trends 2020' report. The annual report reveals the trends that the company believes will define consumer behaviour and influence business strategies in the year ahead.
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2. Craving convenience: There's a growing desire for the ease of on-the-go, impulse and spontaneous occasions and simplicities of pre-pandemic life.
6. Restless and rebellious: With a distrust in media and governments, people are defying misinformation and putting their needs first. In 2020, 29% of global consumers were actively involved in political and social issues.
7. Safety obsessed: There's a rising demand for contactless services, exceptional sanitation standards and products that enhance hygiene and immunity.
Read more: retail trends, consumer behaviour, consumer trends, consumer spending, Euromonitor, Euromonitor International