Existencias: Perceived consumer effectiveness as a trigger of behavioral spillover
Perceived consumer effectivene...
Perceived consumer effectiveness as a trigger of behavioral spillover
Increasing and promoting recycling is crucial to achieving sustainable consumption. However, this is a complex task that involves the interplay of beliefs, knowledge and situational factors in ways not yet understood. This study examines a spill-over model in which perceived consumer effectiveness i...
Arias, C., Trujillo, C.
Perceived consumer effectiveness (PCE)
Stepped behavior
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