Home | News | How Did COVID-19 Impact the Salty Snack Category at C-Stores?
Originally postd on cstoredecisions.com
Indeed, it is a testament to the enduring feel-good quality of trusted brands that sales of private-label salty snacks have fallen during the pandemic. In uncertain times, the numbers clearly indicate that consumers want to maintain a firm grasp on the names they know.
In the wake of the COVID-19 pandemic, more consumers than ever are aware of and concerned about their health. It’s no surprise then that more Americans are reaching for better-for-you salty snacks: all-natural, low-sugar, non-GMO and/or contain no synthetics or artificial colors, flavors or sweeteners. As a result, convenience stores are stocking — and finding success with — healthier items with protein and plant-based ingredients like nuts, seeds and trail mixes.