How we work - NCC - Nutrition Consultants Cooperative
We have short lead times and quickly get the right people on the right assignment.
The foundation for many projects is a comprehensive high-quality scientific review. NCC plans and produces these, via a detailed flow chart. In close consultation with the customer, we generate a comprehensive plan and assignment, a detailed quotation and a customised output.
NCC collectively represents more than 200 years of experience in Nutrition and Health. Our combined scientific, regulatory and consumer expertise can add unique value to your business, and an effective and efficient service is guaranteed.
Download an example of a flow chart (PDF)
Products need a healthy start in the market
Consumer groups ask increasingly for healthier and more sustainable food products. However, it is known that about 75% of the new food products are pulled back from the market within one year. The sales of almost half of these launches only last half a year, whereby it is questionable whether the costs of the product development and market introduction will be recouped.
75% of the new food products are pulled back from the market within one year.
So, new food product launches are challenging. One reason: the quickly changing trends. Furthermore, consumers might not be convinced of health benefits of the launched product. Persuasive communication needed, based on deep consumer insights, is needed to motivate consumers to buy a product, again and again. For that a product must deliver the claimed attributes. Nutrition and health claims are strictly regulated.
Authorized claims can be used by any company which might make them a less effective marketing instrument. But there are other ways to support your message convincingly. A winning concept can overcome the different complex hurdles in the market introduction with the help of experts.
The NCC has extensive collective experience in successful development of food products. We can support the whole process, from the very first idea up to the actual launch and aftercare of your market introduction. NCC will give your idea a healthy start!
Multidisciplinary design is the basis for outstanding products
Innovation is needed for success in the current competitive and complex food markets. However, innovation is not limited to a good idea, but it is a multidisciplinary process with the contribution and integration of various disciplines.
The NCC can help to develop or refine your innovation pipeline to enhance future sales. Our multidisciplinary team has longstanding experience in product development, nutrition science, product quality and safety, product communication, and food law.
This knowledge can be used to assist in a complete R&D strategy but also in the design of a specific new product or the reformulation of an existing food product.
Innovation is not limited to a good idea, but it is a multidisciplinary process with the contribution and integration of various disciplines.
NCC will always use state of the art science so that new product concepts will be up to date and competitive. NCC also designs human intervention studies to assess safety or efficacy of your products in preparation of your future market launch.
The assistance of NCC will be tailormade based on the needs of your company and the approach can be stepwise which makes the co-development cost-effective. NCC can act as leader of the innovation-project to guide the process in a professional way.