More than half of the people on earth now use social media | Digital Training Institute
By Joanne Sweeney 7th September 2020 Social Media Leave a comment
Originally posted on We Are Social by Simon Kemp on 21 July 2020
The phrase goes… there are only two certainties in life – taxes and death.
However, I want to add a third – social media use is growing.
A report published last week stated that more than half the world’s population is now active on social media. Put simply, this means that more people now use social media than do not.
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The new Digital 2020 July Global Statshot report, created in partnership with Hootsuite, reveals that – for the first time – more than half of the world’s total population now uses social media.
As we’ll explore in more detail below, this number will likely have been buoyed by people’s activities during the recent wave of Coronavirus lockdowns, when people spent a considerable amount of time using social media and trying out new apps.
Data from GlobalWebIndex suggests that only a small fraction of each platform’s user base is unique, with more than 95 percent of Facebook’s users aged 16 to 64 reporting that they use at least one other social platform.
Given these high rates of overlapping use, our advice to marketers would be to focus more on the creative and contextual opportunities offered by each of these platforms, and try to avoid getting distracted by the constantly changing user numbers.
In their huge study of how the Coronavirus pandemic has been influencing people’s digital behaviours, GlobalWebIndex has found that more than 40 percent of internet users have been spending more time using social media in recent months, with that figure rising to more than 60 percent in the Philippines.
People’s social media behaviours have been expanding too. Data from GlobalWebIndex show that staying in touch with friends and family is still a primary motivator for social media use, but that we’re increasingly turning to social platforms to help with other kinds of activity as well.
We explore that question in this article, where we analyse all of the other essential headlines from our new Digital 2020 July Global Statshot report.
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