Opportunities and Challenges for Metasearch Marketing with Hotels - DerbySoft
As a result, that presents some specific challenges and fantastic opportunities for suppliers vying for that all-important click on the “purchase” button.
This means that hotel brands have not capitalised on a tremendous amount of selling opportunities.
There are a lot of vendors for ARI connectivity, but not all vendors are created equal, and it really is a case of “buyer beware”.
However, caching is not a simple process. If the cache is not synchronised with CRS with enough frequency then the accuracy of rate and availability data will become “stale” and inaccurate.
If its synched too often, then the synchronisation traffic will actually create as much of a load on CRS as the shopping volume you are trying to alleviate thus defeating the very purpose of the cache.
To understand if you are truly optimising the marketing opportunities available on these metasearch channels you should be asking the following questions:
Even after receiving reports, they may not include information detailed enough for you to pinpoint the problem and re-calibrate your campaign to optimise your ROI
This process is extremely helpful for campaign management and optimisation.
With so many options for metasearch management, there were certainly a variety of opportunities available for savvy marketers to optimise their campaigns, but this also presented challenges for many hoteliers and other marketers.
Check out our Click product page for more details on metasearch marketing.