Book a Pricing Consultation – ALASTAIR DRYBURGH
Book a Pricing Consultation
Hello, and thanks for visiting. If you are here looking for a pricing consultation, it’s probably because you have seen my 30-minute video, and concluded that a smarter pricing policy would offer benefits to your business. (If you haven’t seen the video, I would recommend that you make time to watch it here to be sure that a consultation is the right thing for you).
I can probably help you, but because I don’t know you, I can’t say for sure.
Firstly, I’ll spend time asking you about your business, where it’s at and where you want to get it to. I’ll ask you a lot of questions, but you won’t need to prepare anything because they will be straight forward.
Then I’ll be in a position to identify what I can do to help you to create a pricing strategy which maximises your revenue, gives you confidence going into any sales situation and gives you the conviction that you are truly being paid what you are worth.
At this point, you and I will know whether it makes sense to continue the conversation. If it doesn’t I’ll be able to recommend something or someone else that would be a better fit.
And if we do see a fit, we will talk about the different ways I work with clients.
Of course, at any point, you’ll be able to ask me questions as well.
Just so you know, your meeting is not some sort of “sales ambush” where you get your arm twisted and pushed into something that you don’t want.
Instead, it’s a chat between two adults to see if there is mutual benefit in working together.
The meeting isn’t designed as a “Coaching Consult” where I tell you what to do and you go away and do it.
It’s better that I’m upfront with you about what it takes, rather than have you think you can implement on your own, and then end up frustrated and disappointed that the results were not what you wanted.
Since you have seen the video, you will already more or less know the answer to this:
My fee will be based on the value of the work to you, calculated in a way that gives you an excellent return on investment and me a fair return on my effort and skill.
Fee setting works in this order:
At the end of our discussion, we agree on the likely benefit to you;
We agree on what appears to you to be a reasonable amount for you to pay me to help achieve those benefits;
I go away, possibly after having asked further questions, and within 3 days give you a proposal of a range of options of how we can work together to realise the benefits.
From this it’s clear that, at this stage, asking “how much will it cost?” is pretty much like asking “how long is a piece of string?”
Having said that, I can give a very broad range. There is monthly investment of £2,000- £10,000 per month and there may be an initial investigation phase which costs £7,500 – £25,000. The engagement will very probably last from 6 to 10 months.
If you don’t at this point intuitively feel that the possible gains from improving your pricing strategies could be such as to make this excellent value, we shouldn’t be having the discussion. I suggest this rule of thumb:
Make a very rough estimate of the financial benefits, annually, from a state of the art pricing policy.
If nothing else comes to mind, assume a 5% increase in average price, which, using the typical figures as explained in the video, means a 55% increase in profit;
Add an amount for intangible benefits – confidence, the feeling of being properly rewarded and not being pushed around, whatever else is important to you;
Then multiply this by three (because the benefits will persist for at least three years);
Is this figure at least 5x the likely investment? If so, proceed.
If, after considering all the above, you would like to book a consultation then go to the online scheduler page and we can set one up on the spot. It can be in person if you are in London, or online if not. Click here to book an in-person meeting (in Shoreditch, London E1) or here for an online consultation.