The complexity of consumersE cognitive structures and its relevance to consumer behavior. Information technology-enhanced pricing strategies: Managerial and public policy implications
The complexity of consumersE cognitive structures and its relevance to consumer behavior
The consumers decision-making process regarding product that depends on the information processing style employed, which is associated with the complexity of a consumerEs cognitive structures since it holds much promise for consumer behavior, is addressed. Results of the study indicate that the Repertory Grid, developed in social interaction contexts, is a reliable instrument for measuring cognitive complexity in the consumer behavior domain.
Author: Braunsberger, Karin, Zinkhan, George M.
Consumer Behavior, Consumer behaviour
Information technology-enhanced pricing strategies: Managerial and public policy implications
Five technology-enhanced pricing strategies that depict both advantageous usage of information technology-enhanced pricing strategies (ITEPS) and their alternative interpretations are examined. The relevant regulations and the increased complexities associated with the usage of each pricing strategy in the modern high-technology marketplace are discussed.
Author: Braunsberger, Karin, Zinkhan, George M., Dixit, Ashutosh, Yue Pan
Information technology, Technology application, Information technology management
Implications of pricing strategy-venture strategy congruence: An application using optimal models in an international context
A methodological alternative to traditional linear, analogue and distance models is used for determining the value of pricing strategies in international operations. The results indicate that specific pricing strategies differ significantly in their ability to enhance venture performance.
Author: Myers, Matthew B.
Subjects list: Research, United States, Pricing, Market strategy, Product price
Abstracts: Selection for growth and income: Alberto-Culver (ACV-43.83). Toiletries/cosmetics industry