It's soon going to be 50 years since the first email was sent. And it's more than 40 years since the first unsolicited mass email was sent by Gary Thuerk, a marketing manager of a computer company, to 400 customers over the Arpanet.
This is not normal! Or is this the new normal? As people across the world try to navigate between the "not normal" and "the new normal", they feel the weight of these times.
We are living in an age of content overload.
From creating ROI-driven strategies and driving business-wide innovation to keep organisations ahead in an ever-changing market to driving sales - today, the role of marketers has changed.
Since digital is an always-changing landscape, it's important to stay-in-the-know about the trends that might impact your marketing strategy.