Author: Colmar Brunton
Understanding decision making that leads to careers in Primary Industries Summary (Adobe Acrobat PDF file - 720 KB)
Research type: Qualitative, Quantitative.
This research was focused on secondary school students, with objectives to: (1) establish a baseline of secondary school students’ current levels of awareness and consideration of, and attitudes towards careers in the primary industries; (2) understand the things that influence their career decision making and what would lead them into tertiary-level study related to the primary industries and in to primary industry careers. The Future Capability Report has previously identified that in order to achieve growth targets, there is a need to attract a large number of highly skilled people into primary sector careers. There is a need to set baseline measures for the awareness, understanding, attractiveness, and consideration of careers in the primary sector. Beyond this there is a need to understand what it would take to shift each of those factors (awareness, understanding, attractiveness, and consideration) in favour of the primary sector.