Brand Thinking for
According to a 2019 Brand Finance Report, telecom brands continue to “struggle to earn the respect of consumers.” The telecom industry ranked last for both reputation and trust – but it doesn’t have to stay that way. Download our free guide to learn how you can improve and better leverage your brand image through brand consistency.
What brand image is
Frontify allows us to continuously cooperate with over 40 different external partners, a total of 500 people, through the same platform.
Based on a 2019 survey of U.S. and U.K. consumers, 84% said brand recognition is an important factor when choosing a financial institution. Brand consistency increases awareness and improves brand recognition.
Increased Loyalty & Revenue
Based on Edelman’s 2020 Trust Barometer, financial services ranked last out of 15 industries when it came to consumer trust. Consistency leads to a less fragmented brand experience, which consumers say increases trustworthiness.
Telecom Companies That Already Trust In Frontify
Perfect Your Brand Personality
Strong brands are recognizable because they’re consistent at every customer touchpoint. And because 90% of consumers expect consistency across all platforms and channels, when brands meet their expectations, they generate trust, and trust generates loyalty. In fact, brands that are consistent can increase revenue by 23%
Why Brand Consistency Is Crucial for Telecom Companies