In this report the author defines the sales of nanoporous materials as including all commonly understood products falling within this broad category, such as natural and synthetic zeolite, clay, powdered and granular activated carbon, silica gel, and activated alumina materials and materials used within the petroleum refining, pet litter, water treatment, food and beverage, chemical processing, environmental, and detergent industries, irrespective of product packaging, formulation, size, or form. In addition to the sources indicated, additional information available to the public via news and/or press releases published by players in the industry was considered in defining and calibrating this category. All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication's release in 2021).
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker's estimates for the worldwide latent demand, or the P.I.E., for nanoporous materials. It also shows how the P.I.E. is divided across the world's cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
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