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The article focuses on the card data storage restrictions imposed in the digital payments industry, possible tokenization solutions and industry-related issues. Furthermore, given that the industry is still trying to cope with the new recurring payments regime that was introduced in October, the article proposes that graded timelines be prescribed by the RBI for holistic and effective deployment of tokenization solutions so that consumers are not inconvenienced and online merchants’ businesses are not disrupted. The article also brings to light a few operational hurdles arising from the reading of the RBI directives, which need to be ironed out.