KraftHeinz last week stunned the financial world with its announcement that earnings fell and the company was cutting its dividend. The company also wrote-down the value of some of its brands. The news was a big surprise. The stock price fell more than 25% on Friday and is continuing to fall. Investment managers are now […]
Over the past two weeks I’ve been talking a lot about the Super Bowl ads. I hosted a webinar with my colleague Derek Rucker, did television interviews on NBC, ABC, and Fox, and talked with radio stations from San Diego to Memphis to Boston. As I’ve considered the ads, I’ve become more and more interested […]
Super Bowl LIII won’t go down in history as a thrilling football game, but at least the advertisers came through with some excellent spots. The big theme this year was technology: the tech giants came out in force, with Amazon, Microsoft and Google all running spots. More notable, a series of Super Bowl ads featured […]
The Super Bowl Frenzy Begins
Welcome to the biggest week of the year for marketers in the United States. The Super Bowl is coming right up. Over the next several days, we will see some of the world’s largest and most talented companies roll out Super Bowl campaigns costing millions of dollars. It is worth paying attention; you can learn […]
The 2019 Kellogg Healthcare Case Competition: Fixing Pharma’s Branding Problem
The 16th annual Kellogg Biotech and Healthcare Case Competition is underway; the case went out last Friday, and on Saturday teams will compete for almost $10,000 in prize money. The Teams More than 50 groups applied for the event, and we selected twelve remarkable teams to compete in Evanston. Competitors are from eleven of the […]
Each year I highlight a few brands to watch. Here is my latest list of brands that will be in the news in 2019. 2019 Brands to Watch Alexandria Ocasio-Cortez – The young and dynamic politician from NYC. Beto O’Rourke – The former Texas Congressman, likely to make a run for president. Alibaba – The […]
It is time for resolutions; the start of a new year is a natural time to think about new goals and priorities. Even people who “don’t do resolutions” often become reflective as this time of year rolls around. The most common resolutions won’t come as a surprise. Number 1 on the list is apparently getting […]
Each year I highlight a few brands to watch, sometimes brands that I think are poised for great success and sometimes brands that seem to be in trouble. With the end of 2018 coming right up, it is time to look back and see how I did this year on my predictions. Sears I […]
My tennis game has not gotten better over the years. Indeed, anyone watching me play would probably conclude quite the opposite; I am getting worse as time goes by. The good news is that I’ve figured out the problem: my racquet. It is aging, so the flawed racquet is missing all the shots. It is […]
There is a pretty simple way to put an audience to sleep: Just present a collection of random facts and charts. You might start with a page showing sales over the past several years, then move on to margin trends, then a look at sales by region and product line. People might be engaged for […]
Last year Kellogg opened up its new Global Hub, a massive and fabulous building that is now perhaps the top business school facility in the world. The building is full of light and incredible vistas of Lake Michigan, with a mix of meeting spaces and areas for quiet work and reflection. The classrooms are modern and spacious. […]
There is a simple way to dramatically increase the odds that your next presentation will go well: pre-sell it. Before you actually get to the presentation, you should meet with all the key people who will be there. If you do this, you will walk into the room with confidence and the meeting will probably be a success. […]