"Attitude Change and Need for Cognition: Individual Differences in Perc" by Jeremiah Daniel Ford
Attitude Change and Need for Cognition: Individual Differences in Perceptions of Groups
Jeremiah Daniel Ford, University of North Florida
It was hypothesized that attitudes will become most polarized when individuals have an opportunity for thought about a group for which they “tune in” a well-developed schema that is consistent with initial information. This process should be greater for low need than high need for cognition thinkers. Participants were given different opportunities for thought about either freedom fighters or rebel insurgents. Initial information was either consistent or inconsistent with group descriptors. Participants completed the Need for Cognition Scale. These hypotheses were partially supported. Attitudes were more polarized when participants tuned in a schema that was consistent with initial information. Limitations of this investigation (e.g., no manipulation checks) and future directions (e.g., direct assessment of schemas) are discussed.
Ford, Jeremiah Daniel, "Attitude Change and Need for Cognition: Individual Differences in Perceptions of Groups" (2007). All Volumes (2001-2008). 25.