Storytelling is a powerful way to bring brands to life.
- Mike Daniel, FCM CEO
Stories Humanize Your Brand
Today, people are information-rich and time poor. As a result, the goal is no longer to be seen, it's to be remembered.
When people see that your company is made of real humans, they are able to empathize with you and develop trust in your brand. It invites them to engage and identify with your business beyond your services and products.
We begin by defining goals, analyzing problems, and researching the market. This ensures that our work will be supported by measurable research and thoughtful action.
Great work doesn't happen by accident, it's planned. We build all of our marketing and creative efforts through a well researched and thought out game plan that strives to meet goals and share measurable results.
Storytelling is core to all of our strategy solutions.
This is the stage where we explore creative. We test our work through multiple iterations of ideas, styles, and client feedback to arrive at work that is as effective as it is creative.
It's rare for creative work to hit the mark on the first try. We understand this, and make an effort to allow for refinement through testing, iteration, and A/B testing. If we find that something is not working, we cycle back to the ideation phase to tackle the problem from a different angle.
The work isn't finished once the creative is out onto the world. At this stage, we monitor success criteria and make adjustments where necessary. Our solutions are built to grow and evolve.
Our Process is Built on Partnerships.
The best work comes from collaboration, and great things happen when values are aligned. These are some of the many organizations we partner with to help bring brands to life.
Marketing, Branding & Awareness