Does Your Marketing Factor In Diversity and Inclusion? - Marketo Outsourcing
Sep 26 2019 Does Your Marketing Factor In Diversity and Inclusion?
Organizations are hard at work connecting themselves to an ever-diversifying social and cultural audience. Most understand that good intentions are not enough, and the last thing they want to do is to inadvertently offend or alienate a group of people.
by Inga Romanoff, Romanoff Consultants
This article was originally posted on CMO by Adobe. We also reached out to a few industry leaders for their feedback and included their quotes in this post.
It falls on brands and marketing management to lead the diversity and inclusion charge—not only when crafting their positioning, messaging, and marketing strategies, but as it relates to overall business practices. The savviest are proactively managing their products, images, and employees to adhere to today’s new rules.
“Giving in to the comforts of similarity means missing out on dynamics that lead to great innovation for a diverse customer base.”
— Malin Liden, Vice President of Marketing at SAP
“It is difficult to touch – truly touch the hearts and minds of your audiences – if your team is not reflective of your audiences and has not walked in their footsteps. Age, sex, race, sexual orientation, religious affiliation (or not), and socio-economic factors are just a few considerations. Teams that are diverse by-design are inevitably quicker to better, inclusive decisions and have far fewer subconscious blind-spots biases that lead to sometimes horrifying mistakes or offenses.”
— Jim D’Arcangelo, CMO at MomentFeed
“Diversity isn’t just the right thing to do. It’s good for business. Diverse teams are more likely to challenge the status quo. They also come up with better ideas and are more likely to implement innovations. We need to hold our leaders and the brands we support accountable to higher standards of diversity and inclusion.”
— Michael Brenner, CEO of Marketing Insider Group
“Brands should become socially responsible because it’s a core part of their brand, not just to improve the appearance of their brand.”
— Moni Oloyede, Sr. Marketing Operations Manager at Fidelis Cybersecurity