Learn from Online Retailers
Personalized recommendation engines are coming to healthcare.
Our Expertise Insights 2016 June Ten Digital Ideas Learn from Online Retailers
In the past decade, consumers have shifted from worrying about sharing personal financial information when shopping on the internet to embracing online retailers’ recommendations for them.
That is because the best online retailers offer customers a curated and highly personalized shopping experience. They empower shoppers with in-depth product information and peer opinions and seem to know what a consumer is looking for before the person asks for it – and sometimes even before she or he knows they want it.
Healthcare cos are experimenting w/ digital capabilities to influence people’s choices.
Empowering people to monitor chronic care conditions like diabetes could significantly cut U.S. healthcare spending, since such expenses account for 85 percent of it. It’s estimated about half of people with chronic illnesses fail to take their medication as prescribed.The health system has long struggled with how to modify people’s behavior to help them prevent or manage these conditions. By using digital capabilities to develop highly personalized insights into an individual’s behavior, Proteus is digitally enabling people to cope with their condition. It’s both high-tech and vastly more high-touch than previous disease management efforts.
Ten Digital Ideas Contents
Become Digitally Lean
Move at Clock Speed
Beware of Digital Buzz
Share or Shrivel
Prepare For The New Drone Data Wave
Stay Ahead of Smarter Apps
Go to Cyber Extremes
Global Leader, Health and Life Sciences
Insights The Marketplace Revolution
Shattering the foundation of the $3 trillion sick-care marketplace