Competitor Strategies in Consumer Appliances
The global health crisis brought home hygiene into focus and consumers relied on appliances to ease the load. Companies responded with new or re-pitched propositions and had the opportunity to showcase their products’ ability to deliver effective sanitisation and peace of mind. In 2021 and beyond, appliance brands are expected to further stretch their value propositions, demonstrating their ability to balance the focus on hygiene with sustainable outcomes and connected living.
Competitor Strategies in Consumer Appliances global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.
Major Appliances, Small Appliances.
Consumer Appliances in Romania
2021 saw positive sales growth across almost all categories of consumer appliances after very strong sales growth was registered at the peak of the COVID-19 pandemic in 2020. During the year, the market generally continued to benefit from elevated demand among a population who were perfectly happy to reallocate financial resources that would...