Vedix expects men’s category to account for 30% of total revenue over the next two years – Size Genetics Information
Home›Men's Supplements›Vedix expects men’s category to account for 30% of total revenue over the next two years
While the line is small for now, the company plans to introduce a slew of new products to compete with its female category in skin and hair care. This would include specialty masks, toner, face mists, hairspray, and men’s gray hair care.
The company attributes this growth to current aesthetic and fashion trends that were developing in part thanks to social media.
“The gender stereotypes that have kept men from exploring their unique skin and hair care needs over the decades have started to fade. Today, grooming and soft skills are more of a priority than ever in a modern workplace for both men and women. With changing perceptions on men’s personal care standards, the growth of the men’s personal care market is expected to increase dramatically ”, Gujrat said.
He added that the requirements of male consumers are becoming more and more sophisticated and they are increasingly aware of the differences between the skin needs of men and women.
“Women can have skin problems often related to hormonal imbalances, while a majority of men can have skin problems caused by lifestyle and habits like prolonged exposure to the outdoors. These differences in causal factors and hormonal compositions in men and women require a more specific and individual view of the skin’s needs ”,Gujrat said.
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