澳洲信息系统学论文代写：甜甜圈时间 - 悉尼论文人澳洲论文代写网 澳洲信息系统学论文代写：甜甜圈时间 – 悉尼论文人澳洲论文代写网
澳洲信息系统学论文代写：甜甜圈时间
甜甜圈时间是公认的不同类型的手工制作的甜甜圈(甜甜圈时间，n.d.)。该公司一直在澳大利亚的关键地区运营，如布里斯班和悉尼。SWOT分析(见附录A)显示，全球化提供了增长前景，而对肥胖的担忧是公司面临的主要威胁。CDSTEP进一步强化了这一结论，它反映了社会因素和技术对组织的重要性。在社会力量方面，甜甜圈是澳大利亚人最常食用的垃圾食品之一(Lupton, 2004)。肥胖已成为该地区的一个关键问题。2008年，包括儿童和成人在内的300多万人被认定为肥胖(Australian Institute of Health, 2012)。社会对肥胖的关注旨在改变食品消费模式(Swinburn & Wood, 2013)。考虑到这一点，在菜单中加入更健康的食物选择(例如健康的三明治)可以帮助满足有健康意识的人们的需求。
此外，糖尿病的患病率也在增加(Australian Institute of Health, 2012)，因此有必要将菜单扩展到甜甜圈和奶昔之外，并考虑加入定制的甜甜圈制作。此外，技术可以帮助公司高效生产(Popkin, 2001)。技术也可以帮助食品行业的组织有效地管理他们的电子商务活动(Mangina & Vlachos, 2005)。因此，甜甜圈时间可以利用技术来管理其在线销售和运营。甜甜圈时间的营销目标是通过扩展菜单，在2年内将销售额提高15%。目标市场的识别使企业能够制定合适的营销策略，并考虑到消费者的偏好(Pride & Ferrell, 2016)。此外，价值主张有助于识别目标市场认为具有吸引力的产品特征。产品的吸引力与消费者期望从产品中获得的感知价值相关(Mullins & Walker, 2010)。
Doughnut Time is recognized for different types of hand-made doughnut (Doughnut Time, n.d). The company has been operating in the key locations in Australia, such as Brisbane and Sydney. The SWOT analysis (refer to Appendix A) indicates that globalization offers growth prospect, while the concern about obesity is a key threat to the company. This conclusion is further strengthened by CDSTEP which reflects that social factors and technology are important for the organization. In case of social forces, doughnuts are one of the most consumed junk food items by Australians (Lupton, 2004). Obesity has become a critical issue for the region. There were more than 3 million individuals, including children and adults both in 2008, who were identified as obese (Australian Institute of Health, 2012). The social concerns about obesity aim to bring some changes in the food consumption patterns (Swinburn & Wood, 2013). Keeping this point into consideration, including healthier food options (e.g. healthy sandwiches) in the menu can help in fulfilling the demands of health conscious people.
Furthermore, the prevalence of diabetes has also increased (Australian Institute of Health, 2012), thus making it necessary to expand the menu beyond donuts and shakes, and considering the inclusion of customized doughnut making. In addition, technology can assist the company in efficient production (Popkin, 2001). Technology can also assist organizations in food industry for managing their e-commerce activities effectively (Mangina & Vlachos, 2005). Therefore, Doughnut Time can use technology to manage its online sales and operations.The marketing goal for Doughnut Time is to increase the sales up to 15% in 2 years through expanded menu. The identification of target market enables a company to develop a suitable marketing strategy, keeping the consumer preferences in to consideration (Pride & Ferrell, 2016). In addition, value proposition helps in identification of the product characteristics that can be viewed as appealing by the target market. The appeal of the product is associated with the perceived value a consumer expects to gain from the product (Mullins & Walker, 2010).