Summary of the textbook The Opportunity Analysis Canvas - Second Edition - James V Green
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Summary The Opportunity Analysis Canvas - Second Edition
- James V Green
A snapshot of the summary - The Opportunity Analysis Canvas - Second Edition Author: James V Green
1 Introduction to The Opportunity Analysis Canvas
What is an opportunity within the context of the opportunity analysis canvas?
Opportunity refers to the potential to create a new venture that creates value for both the customers and the operators of the venture
What is the business model approach?
The business model is a precursor to the business plan and focuses on engaging students in early customer discovery and testing the major hypothesis of their business models.
Without the idea for a product or service, neither the ________ _____ nor ________ _________ can begin.
Thinking entrepreneurially is influenced by individual ________, ___________, and _________
mindsets, motivations, and behaviors
Seeing entrepreneurially requires you to have a "___ _______" perspective, which means that you recognize and understand the ________ ______ impacting your ideas as well as ________ and ___________ _______ that exist in the present and future.
"big picture"; economic forces; industry, competitive factors
Acting entrepreneurially requires attention to _____ __________ and ___________ ______________.
value innovation, opportunity identification
2 Thinking Entrepreneurially
How many entrepreneurial opportunity categories does Drucker (1985) classify?
What is Drucker's (1985) first category of entrepreneurial opportunity and when does it occur?
1) The creation of new information, as occurs in the invention of new technologies
What is Drucker's (1985) second category of entrepreneurial opportunity and when does it occur?
2) The exploitations of market inefficiencies that result from asymmetry, as occurs across time and geography
What is Drucker's (1985) third category of entrepreneurial opportunity and when does it occur?
3) The reaction to shifts in the relative costs and benefits of alternative uses for resources, as occurs with political, regulatory, or demographic changes
opportunities, kirzner, decision-making
demand, knowledge, help
industry, intensity, lifecycle
regulations, changes, change
reputation, learning, axis
factors, value, competitors
team, strong, customer
business, model, plan