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Enjoy browsing through past featured Trends articles—on us!
Technicians Making a Difference
In private practices, universities, professional organizations, legislatures, or blazing their own trail, veterinary technicians are shaping the future of the profession.
Traditional Chinese Veterinary Medicine and Integrative Care
By utilizing integrative care methods, the veterinarian’s ability to relieve suffering and improve quality of life for hospice and palliative care patients has never been more powerful.
Check the vitals of your practice financials: Effective ways to use data and benchmarks
Becoming and staying profitable is harder than it used to be, so a business needs to understand and regularly measure the metrics that define financial success.
The new e-commerce: E-commerce is more than just selling products online
In the past, e-commerce often meant just selling products online, but we are now experiencing a new set of circumstances where services are also increasingly being transacted over the internet. Are you ready?
TRENDS IN YOUR INBOX: Turning Challenging Clients Around—6 Expert Tips from AAHA-Accredited Practices
Six expert tips from AAHA-accredited practices from Exceptional Customer Experience: 80 Tips for Compassionate Care, Clear Communication, and Authentic Client Connections .
Are Facebook Ads Worth the Cost? A Powerful Tool, in the Right Hands
Frequent changes to Facebook’s advertising options, ad placement, and bidding strategies sometimes make it difficult to know the best way to use your advertising dollars. This leads us to the question, “Are Facebook ads worth the cost?” The answer? Read on!
TRENDS IN YOUR INBOX: More Ways to Pay—How Expanding Payment Options for Your Clients Is Good Business
Each month in NEWStat , we highlight an article from the upcoming issue of Trends magazine. Offering multiple payment options to clients can help forge stronger relationships, create a more profitable and efficient business, and ultimately let you focus on providing quality veterinary care. This article discusses the various ways clients can pay, including pet insurance, wellness plans, nonprofit programs, and payment plans.
TRENDS IN YOUR INBOX: Start Your Diabetic Cat Patients Off on the Right Paw
When I tell people I’m a veterinarian (which we all try not to do, right?), people usually respond with that happy “awwww” noise. But when they find out I’m a feline specialist, I’m usually greeted with a polite silence or maybe even a confused “why?” Even veterinary colleagues seem to be frequently baffled why anyone would want to work with just cats. And I get it. Cats can be difficult, sharp, and ungrateful. Throw a complex disease like diabetes into the mix, and it can drive anyone a little nuts. This article provides pointers on how to set your clients, your staff, and your patient up for diabetic management success.
TRENDS IN YOUR INBOX: A growing case for cannabis
Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. “He’s one of those dogs that needs a job,” Stacia Smith said as she described her dog Max. Smith adopted the now-10-year-old mixed-breed dog from a shelter when he was a puppy, and he has excelled in agility ever since. “He’s a little hard on his body,” explained Smith, who lives in Tamaqua, Pennsylvania. “Ever since he came home, he’s been an on-the-go dog.”
TRENDS IN YOUR INBOX: Effort, emotion, and expectations—Tips for improving client service
Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. To meet the growing expectations of veterinary clients, it’s important to understand new deal-breakers that may drive people away and what strategies customer service researchers have pinpointed that correlate with the greatest gains.
TRENDS IN YOUR INBOX: Oh, what a relief it is—Relief veterinarians can help create a better work-life balance
Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. A relief veterinarian can be a powerful resource for today’s practices and hospitals. Utilizing these trained professionals as part of a human resources strategy can help create opportunities for work-life balance and give staff the ability to recharge and come back with renewed energy for the work at hand. This story discusses key strategies that can help ensure a successful experience for the relief veterinarian, practice staff, and the client.
Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. Apple first told us that "there’s an app for that" in 2009. Since then, there are even more apps for that – an estimated six million between the Google Play store and the Apple App store, including apps for veterinary medicine and pet owners. And within the larger explosion of pet-related apps, there are now client-facing apps that make it easy for veterinarians to move to a digital mobile practice. But which apps should a veterinarian who wants to take their practice mobile look at?
Each month in NEWStat, we will highlight an article from the upcoming issue of Trends magazine. Group Purchasing Organizations (GPOs) have been around for more than a century in the human medical realm. But as more corporations dominate the business world, GPOs have expanded into other industries, including veterinary medicine. This article looks at the various GPOs that veterinary practices can join, including AAHA’s own version of the GPO, AAHA Advantage.