Chapter 7: Cognitive Consistency: A Cultural Assumption?
Keywords:attitude change; cognitive dissonance; identity and self; inconsistency; self and self-concept; self-concept clarity; the self
— Emerson (quoted in Bartlett, 2000)
I loathe inconstancy—I loathe, detest Abhor, condemn, abjure the mortal made Of such quicksilver clay that in his breast No permanent foundation can be laid;
— Byron, Don Juan, Canto ii, St. 209
The idea that people are motivated toward a resolution of cognitive inconsistencies has a long and respectable history in social psychology and communication. Although the tendency toward cognitive consistency is often described as a marker of human rationality and [Page 70]therefore might be expected to be widespread or even universal, a cultural perspective suggests that social psychological notions of consistency may be more or less culturally relative. Festinger (1957) contended that cognitive ...
Attitude-Behavior Consistency: Cultural Ideal of Individualistic Society?
Kim, M. (2002). Cognitive consistency: a cultural assumption?. In Non-western perspectives on human communication: Implications for theory and practice (pp. 69-76). SAGE Publications, Inc., https://www.doi.org/10.4135/9781452233178.n7
Kim, Min-Sun. "Cognitive Consistency: A Cultural Assumption?" In Non-Western Perspectives on Human Communication: Implications for Theory and Practice, 69-76. Thousand Oaks, CA: SAGE Publications, Inc., 2002. http://dx.doi.org/10.4135/9781452233178.n7.
Kim, M. 2002. Cognitive Consistency: A Cultural Assumption?. In: 2002. Non-Western Perspectives on Human Communication: Implications for Theory and Practice, Thousand Oaks, CA: SAGE Publications, Inc. pp. 69-76 Available at: <http://www.doi.org/10.4135/9781452233178.n7> [Accessed 9 Dec 2021].
Kim, Min-Sun. "Cognitive Consistency: A Cultural Assumption?." Non-Western Perspectives on Human Communication: Implications for Theory and Practice. Thousand Oaks: SAGE Publications, Inc., 2002, pp. 69-76. SAGE Knowledge. 9 Dec 2021, doi: http://www.doi.org/10.4135/9781452233178.n7.