Best Practices of Content Delivery into China – IABM
By Thomas Zou, Marketing Specialist, BaishanCloud
The first thing that makes China’s internet challenging to navigate is its content regulations. Most famously, China is known for its so-called the Great Firewall, which is a nation-wide rulesets-based content censoring mechanism blocks and filters content that do not comply with the Government’s regulation. The most well-known cases would be the blocking of Google and Facebook. To deliver content in China with less risks, you will need to register and license your website.
An ICP is required if you plan to host a website or use a content delivery network in mainland China. It is also possible to host websites outside China in China-rim areas (like Hong Kong or Japan) if you don’t want to go through applying for an ICP. However, this approach often comes with a higher delivery cost, compromised performance, and the risk of content being blocked permanently by the Chinese government.
If you have any questions regarding acquiring an ICP, visit Baishan’s ICP Guideline or send an email to info@us.baishancloud.com for a free consultation session.
First, you need to replace all components that are blocked or don’t work well in China with localized services. This means replacing your video hosting platform from YouTube to YouKu or Tencent Video, or register a Weibo account to replace your Twitter API.
Best practice 3 – Optimize Delivery Quality Base on Your User Distribution
When considering how to deliver your content to China, it’s critical to understand your users’ geographical distribution to the city and ISP-level. China has very unique network environment where a few ISPs dominate the whole network.
The China internet landscape is complicated and can be hard to navigate if you don’t know the intricacies. That’s why finding a reliable and experienced local content delivery partner can save you lots of trouble. From increasing delivery performance to helping with local compliance, a trusted China content delivery network can help you avoid pitfalls and save costs while you can focus on building your services and content.
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