How do you decide your prices? It seems like a simple question, but it doesn’t have a simple answer. Pricing is influenced by a huge number of different factors - and understanding these factors is an essential part of creating price positioning strategy that optimizes your revenue.
In this lesson, you’ll explore five of the most common price positioning strategies, and how you can decide which strategy is right for the circumstances.
What a price positioning technique is
The differences between five key price positioning strategies, and how they work
The pros and cons of each strategy