Branding is all the actions you take to influence people’s perception of your business, product or service. Basically, it’s the way your product or service is seen and remembered by your customers.
Branding is emotive, subjective, and can’t be easily measured or quantified. But, when consumers need to make a choice in a product or service, you need to think about what motivates them to choose you. Your branding shape their perception of your business and is what transforms new customers into loyal buyers.
Why is branding important? It takes about 7 seconds to make an impression. To stand out, your branding has to be strong, well-designed, and effective otherwise you won’t stand out and make that impression.
Branding’s impact on your business is huge. Branding sets you apart from your competition. You want to be different to attract customers away from your competition.
If you have a strong brand, your business looks more professional and evokes trust through transparency and authenticity. Branding plays a big role in building your business value.
Branding is an ongoing process that requires thought, awareness and conscientious brand management. When it comes to successfully managing your brand, here are a few things to keep in mind:
· Consistency is key: Maintain a unified and consistent brand across all your platforms. The same logo, colors, and fonts should be used on your website, business cards, brochures, and social media channels.
· Keep your promise. An essential component of branding is keeping your work and delivering on your promises.
· Build relationships. The best customers are loyal customers – the ones who not only come back to buy again but refer your business to their peers. Take care of these relationships!