Three Time and Resource Effective Ways to Build Executive Thought Leadership
Three Ways to Build Executive Thought Leadership
Yesterday, we talked about how difficult it is to gain executive buy-in for something new, such as PESO model implementation.
I cannot wait for tomorrow’s guest blog post to run.
Katleen Peeters has a great break-down of how they do it, and some of the success they’ve seen.
Until then, I thought it’d be interesting to begin to explore how—once you have executive buy-in (or at least approval to test)—you can get started.
Can We Still Build Executive Thought Leadership?
Last week, we explored thought leadership on The Big Question.
About half of you think thought leadership is dead, while the other half find it alive and well.
No matter what you call it—thought leadership, industry influence, personal branding—it’s still a tactic that serves executives well.
If they have something to say, are willing to be vocal (and do the work themselves), and aren’t afraid to rock the boat.
But it’s even more important to build the thought leadership of a group of your executives, not just the CEO.
Because, what happens when that person inevitably leaves the business?
The thought leadership goes with him or her.
Here are three easy, time and resource effective ways to build thought leadership among a group of executives.
This is better than not doing media training, but it’s not enough.
Articulate and represent the brand’s messaging platform;
Unlike an interview, the final outcome you can’t control, you are able to craft the exact message you want and publish it under your executive’s byline.
Many bloggers and journalists begin their research with a quick web search.
Although there are conflicting reports on how many of the U.S.’s top executives are regularly using social media, more than 75 percent of B2B buyers and 84 percent of C-level/vice president executives surveyed by IDC use social media to make purchase decisions.
Or a potential customer is looking for your type of business.
Engaging on social media allows them to inject their point-of-view into the conversations.