A marketer needs to understand that some ‘general traits’ of a brand name are ______
A. Easy to recognize
B. Easy to pronounce
C. Easy to memorize or recall
D. All of the above
Answer:D
A marketer needs to understand that some ‘general traits’ of a brand name are ______
A. Easy to recognize B. Easy to pronounce C. Easy to memorize or recall D. All of the above