Sumit has been using ‘Smooth Shave’ a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the near-by store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
A. Undermines social values
B. Confuses the buyers
C. Encourages sale of inferior products
D. Adds to cost
Answer:B
Sumit has been using ‘Smooth Shave’ a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the near-by store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
A. Undermines social values B. Confuses the buyers C. Encourages sale of inferior products D. Adds to cost
Explanation: So many products are being advertised which makes similar claims that the buyer gets confused as to which one is true and which one should be relied upon.