Which of the following marketing functions is concerned with informing the customers about the firm’s products?
A. Physical Distribution
B. Promotion
C. Market Planning
D. Packaging and Labelling
Answer:B
Which of the following marketing functions is concerned with informing the customers about the firm’s products?
A. Physical Distribution B. Promotion C. Market Planning D. Packaging and Labelling
Explanation: Promotional activities include advertising, personal selling, sales promotion and publicity. All promotional activities involve communication with the existing and prospective customers whereby they are made aware of the product, its distinctive features, price, availability, etc. The objective g of promotional activities is to motivate the customers to buy the product