‘Buy two get one free’ is printed on the label of the package of toothpaste. Which labelling function is being performed by this statement ?
A. Describe the product
B. Identification of the brand
C. Grading of product
D. Sales promotion
Answer:D
‘Buy two get one free’ is printed on the label of the package of toothpaste. Which labelling function is being performed by this statement ?
A. Describe the product B. Identification of the brand C. Grading of product D. Sales promotion
Explanation: An important function of label is to aid in promotion of the products. A carefully designed label can attract attention and give reason to purchase. Labels play an important role in sales promotional schemes launched by companies.