...	__________________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.
A.	Mass marketing
B.	Market segmentation
C.	Market targeting
D.	Market positioning
Answer:C
...	__________________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.
A.	Mass marketing B.	Market segmentation C.	Market targeting D.	Market positioning