A weary traveler shows up at a hotel desk at midnight without a reservation. The desk clerk informs him that there is a room available, but sadly it is marked up 80% higher than the usual price. This is an example of:
A. promotional pricing.
B. yield management.
C. backlogs.
D. backorder.
Answer:B
A weary traveler shows up at a hotel desk at midnight without a reservation. The desk clerk informs him that there is a room available, but sadly it is marked up 80% higher than the usual price. This is an example of:
A. promotional pricing. B. yield management. C. backlogs. D. backorder.