‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above.
A. Storing and assorting products in order to create time utility.
B. Regarding the channels or using intermediaries.
C. Both (A) and (B)
D. Regarding branding, packaging and labelling.
Answer:B
‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above.
A. Storing and assorting products in order to create time utility. B. Regarding the channels or using intermediaries. C. Both (A) and (B) D. Regarding branding, packaging and labelling.