Which of the following statements is incorrect with respect to the various aspects of Marketing Mix?
A. The advantage of registering Trade Mark is to get exclusive legal rights for its use and no other firm can use this mark to sell similar goods.
B. Promotion mix refers to the decisions related to sales promotion tools used by an organisation to achieve its objectives.
C. Product mix includes activities that are involved in transferring the ownership to customers and to make the product available at the right place at the right time.
D. None of the above
Answer:C
Which of the following statements is incorrect with respect to the various aspects of Marketing Mix?
A. The advantage of registering Trade Mark is to get exclusive legal rights for its use and no other firm can use this mark to sell similar goods. B. Promotion mix refers to the decisions related to sales promotion tools used by an organisation to achieve its objectives. C. Product mix includes activities that are involved in transferring the ownership to customers and to make the product available at the right place at the right time. D. None of the above