With respect to consumer behaviour, one’s friends and relatives could be considered a/an:
A. Impersonal influence.
B. Reference group influence.
C. Perceptual influence.
D. Institutional influences
Answer:B
With respect to consumer behaviour, one’s friends and relatives could be considered a/an:
A. Impersonal influence. B. Reference group influence. C. Perceptual influence. D. Institutional influences