Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
A. Customer perceived value
B. Marketing myopia
C. Customer relationship management
D. Customer satisfaction
Answer:C
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
A. Customer perceived value B. Marketing myopia C. Customer relationship management D. Customer satisfaction