Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
Answer:C
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called?
A. Business markets B. Global markets C. Consumer markets D. Nonprofit and governmental markets