When firms pioneer the development of a new product-market, they may set the price very high and appeal to only the least price-sensitive segment of potential customers in order to maximize short-term profits. This is a _____.
A. penetration pricing policy
B. harvesting policy
C. skimming price policy
D. survival
Answer:C
When firms pioneer the development of a new product-market, they may set the price very high and appeal to only the least price-sensitive segment of potential customers in order to maximize short-term profits. This is a _____.
A. penetration pricing policy B. harvesting policy C. skimming price policy D. survival