Don is creating an ad campaign for his organization and he explains to Tom, his supervisor, how bidding works on Google AdWords. If Don is usingthe cost-per-click approach for bidding and Google AdWords, which one of the following statements best describes how bidding works in Google AdWords and the ad’s position?
A. Raising your CPC bid can improve your ad’s position, and lowering your bid can decrease your ad’s position.
B. Lowering your CPC bid can improve your ad’s position, and raising your bid can decrease your ad’s position.
C. Raising your CPC bid can improve your ad’s position, and lowering your bid can decrease your ad’s position. Keep in mind, however, that ads are not ranked solely by their bid.
D. Bids don’t affect where the Google AdWords is actually displayed – it’s the budget of the campaign
Answer:C
Don is creating an ad campaign for his organization and he explains to Tom, his supervisor, how bidding works on Google AdWords. If Don is usingthe cost-per-click approach for bidding and Google AdWords, which one of the following statements best describes how bidding works in Google AdWords and the ad’s position?
A. Raising your CPC bid can improve your ad’s position, and lowering your bid can decrease your ad’s position. B. Lowering your CPC bid can improve your ad’s position, and raising your bid can decrease your ad’s position. C. Raising your CPC bid can improve your ad’s position, and lowering your bid can decrease your ad’s position. Keep in mind, however, that ads are not ranked solely by their bid. D. Bids don’t affect where the Google AdWords is actually displayed – it’s the budget of the campaign