The most important retail marketing decision a retailer has to make is to
A. Select the product assortment.
B. Identify its target market.
C. Choose the desired service level.
D. Develop an effective store atmosphere.
Answer:B
The most important retail marketing decision a retailer has to make is to
A. Select the product assortment. B. Identify its target market. C. Choose the desired service level. D. Develop an effective store atmosphere.