Anna is working at Mc King, a growing fast-food joint. There were several complaints regarding their drive-thru process. Mc King has made plans for process improvement. Anna was involved in the successful completion of the project. The following are the benefits they have achieved after this project. Which among them is an intangible benefit?
A-) After the project completion, drive-thru customers increased by 8%.
B-) There is a decrease in drive-thru complaints by 90%.
C-) According to a survey, the brand perception of the company has increased by 10%. This is related to the drive-thru.
D-) After project completion, the average cost for service per customer has decreased by 18% (only drive-thru customers).
Answer:C
Anna is working at Mc King, a growing fast-food joint. There were several complaints regarding their drive-thru process. Mc King has made plans for process improvement. Anna was involved in the successful completion of the project. The following are the benefits they have achieved after this project. Which among them is an intangible benefit?
A-) After the project completion, drive-thru customers increased by 8%. B-) There is a decrease in drive-thru complaints by 90%. C-) According to a survey, the brand perception of the company has increased by 10%. This is related to the drive-thru. D-) After project completion, the average cost for service per customer has decreased by 18% (only drive-thru customers).