Marty wants to lockout all of his competition for anyone that searches for the keyword “pencils”. Can Marty lockout his competition for this keyword?
A. Yes, if Marty purchases the Google AdWord Rights for the keyword pencils.
B. No, Google creates the qualityscore based on keywords and bids to determine the most relevant ad based on the relevancy and the bid.
C. No, Marty’s competition could outbid him on the keyword pencil.
D. Yes, if Marty buys the Google rights to keyword pencils.
Answer:B
Marty wants to lockout all of his competition for anyone that searches for the keyword “pencils”. Can Marty lockout his competition for this keyword?
A. Yes, if Marty purchases the Google AdWord Rights for the keyword pencils. B. No, Google creates the qualityscore based on keywords and bids to determine the most relevant ad based on the relevancy and the bid. C. No, Marty’s competition could outbid him on the keyword pencil. D. Yes, if Marty buys the Google rights to keyword pencils.