______ includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.
A. Brand attitude
B. Brand Associations
C. Brand relationship
D. Brand image
Answer:B
______ includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.
A. Brand attitude B. Brand Associations C. Brand relationship D. Brand image