The penetration pricing strategy is most appropriate for a firm to pursue when:
A. the market in question is large.
B. customers are relatively insensitive to price.
C. the firm’s costs are high compared to competitors’.
D. the firm is pursuing a differentiated strategy.
Answer:A
The penetration pricing strategy is most appropriate for a firm to pursue when:
A. the market in question is large. B. customers are relatively insensitive to price. C. the firm’s costs are high compared to competitors’. D. the firm is pursuing a differentiated strategy.