A company faces several major decisions in international marketing. The first of these decisions is often:
A. deciding whether to go international.
B. looking at the global marketing environment.
C. deciding which markets to enter.
D. deciding how to enter markets.
Answer:B
A company faces several major decisions in international marketing. The first of these decisions is often:
A. deciding whether to go international. B. looking at the global marketing environment. C. deciding which markets to enter. D. deciding how to enter markets.