Jan creates a Google AdWords ad for her company. She wants to avoid showing her ad when users search for free, cheap, or crack. How can she do this with a keyword match type?
A. Jan willneed to create an exact match for the phrases she will allow her ad to be displayed with.
B. Jan will need to create a negative match for the searched phrase that includes free, cheap, or crack.
C. Jan will need to a broad match, but add the negative qualifier for each keyword she doesn’t want her ad associated with.
D. Jan can only do this if she creates an exact match, in quotes, for every approved keyword.
Answer:B
Jan creates a Google AdWords ad for her company. She wants to avoid showing her ad when users search for free, cheap, or crack. How can she do this with a keyword match type?
A. Jan willneed to create an exact match for the phrases she will allow her ad to be displayed with. B. Jan will need to create a negative match for the searched phrase that includes free, cheap, or crack. C. Jan will need to a broad match, but add the negative qualifier for each keyword she doesn’t want her ad associated with. D. Jan can only do this if she creates an exact match, in quotes, for every approved keyword.