When developing servicescapes, firms recognize that their physical environment will affect employees and customers. This is primarily due to
A. Reflect the quality at all spheres
B. Intangibility
C. Heterogeneity
D. Perishability
Answer:A
When developing servicescapes, firms recognize that their physical environment will affect employees and customers. This is primarily due to
A. Reflect the quality at all spheres B. Intangibility C. Heterogeneity D. Perishability