Lila is a Google AdWords consultant for a company that sells candy online. Lila has created ads for this client but the clickthrough rate has not been good. Lila reads that tightly themed ad groups are one of the best suggestions to improve an ad’s clickthrough rate. Which one of the following statements is the best example of a tightly themed ad group?
A. Lilashould create one ad group for each type of candy her client sells.
B. Lila should include call-to-action requests such as “Order Fresh Candy” for the ad.
C. Lila should target the geographical area where the candy store exists.
D. Lila should improve thecandy store’s Website design.
Answer:A
Lila is a Google AdWords consultant for a company that sells candy online. Lila has created ads for this client but the clickthrough rate has not been good. Lila reads that tightly themed ad groups are one of the best suggestions to improve an ad’s clickthrough rate. Which one of the following statements is the best example of a tightly themed ad group?
A. Lilashould create one ad group for each type of candy her client sells. B. Lila should include call-to-action requests such as “Order Fresh Candy” for the ad. C. Lila should target the geographical area where the candy store exists. D. Lila should improve thecandy store’s Website design.