With this pricing approach, the pricing process begins with the customer; not the cost of the product offering:
A. Value-based pricing.
B. Cost-based pricing
C. Customer-led pricing.
D. Sales pricing.
Answer:A
With this pricing approach, the pricing process begins with the customer; not the cost of the product offering:
A. Value-based pricing. B. Cost-based pricing C. Customer-led pricing. D. Sales pricing.