Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer?
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
Answer:C
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer?
A. Cross-functional team orientation B. Collaboration model C. Customer orientation D. Management-driven organization