Holistic marketers achieve profitable growth by expanding customer share, ____, and capturing customer lifetime value.
A. undermining competitive competencies
B. building customer loyalty
C. milking the market for product desires
D. renewing a customer base
Answer:B
Holistic marketers achieve profitable growth by expanding customer share, ____, and capturing customer lifetime value.
A. undermining competitive competencies B. building customer loyalty C. milking the market for product desires D. renewing a customer base