Which one of the following sets represents 4C’s of the marketing mix?
A. Customer solution, cost, convenience, communication
B. Customer, cost, convenience, comfort
C. Convenience, communication, coverage, cost
D. Cost, coverage, communication, consultancy
Answer:C
Which one of the following sets represents 4C’s of the marketing mix?
A. Customer solution, cost, convenience, communication B. Customer, cost, convenience, comfort C. Convenience, communication, coverage, cost D. Cost, coverage, communication, consultancy