The goal of the marketing logistics system should be to provide:
A. a targeted level of promotional support.
B. a targeted level of customer service at the least cost.
C. a targeted level of transportation expense ratio.
D. a targeted level of field support.
Answer:B
The goal of the marketing logistics system should be to provide:
A. a targeted level of promotional support. B. a targeted level of customer service at the least cost. C. a targeted level of transportation expense ratio. D. a targeted level of field support.