A firm following a harvesting strategy would set product prices:
A. relatively low, only slightly above costs.
B. at the cost price, in order to penetrate the market.
C. relatively high, to maintain margins and maximize profits.
D. low, to maintain a presence in the market.
Answer:D
A firm following a harvesting strategy would set product prices:
A. relatively low, only slightly above costs. B. at the cost price, in order to penetrate the market. C. relatively high, to maintain margins and maximize profits. D. low, to maintain a presence in the market.