A firm observes that a particular product-market in which it is involved is in its late majority stage. So it adopts the differentiated defender strategy; and sets price to maintain margins and maximize profit or return on investment even though some customers may switch to competitive brands or substitutes. In view of this data we can say that the firm has adopted the _____ pricing objective.
A. penetration
B. skimming
C. survival
D. harvesting
Answer:D
A firm observes that a particular product-market in which it is involved is in its late majority stage. So it adopts the differentiated defender strategy; and sets price to maintain margins and maximize profit or return on investment even though some customers may switch to competitive brands or substitutes. In view of this data we can say that the firm has adopted the _____ pricing objective.
A. penetration B. skimming C. survival D. harvesting