_________ measures are occasionally used to examine consumer response; for example, advertisers may want to measure a consumer’s level of arousal during various parts of an advertisement.
A. Paramedical
B. Physiological
C. Psychiatric
D. Psychotic
Answer:B
_________ measures are occasionally used to examine consumer response; for example, advertisers may want to measure a consumer’s level of arousal during various parts of an advertisement.
A. Paramedical B. Physiological C. Psychiatric D. Psychotic