What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?
A. ROI
B. Sunk costs
C. CTR
D. CPM
Answer:A
What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?
A. ROI B. Sunk costs C. CTR D. CPM