All of the following factors can affect the attractiveness of a market segment EXCEPT:
A. the presence of many strong and aggressive competitors. .
B. the likelihood of government monitoring.
C. actual or potential substitute products.
D. the power of buyers in the segment.
Answer:B
All of the following factors can affect the attractiveness of a market segment EXCEPT:
A. the presence of many strong and aggressive competitors. . B. the likelihood of government monitoring. C. actual or potential substitute products. D. the power of buyers in the segment.