The is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
A. marketing concept
B. selling concept
C. production concept
D. product concept
Answer:B
The is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
A. marketing concept B. selling concept C. production concept D. product concept