Customer segmentation refers to:
A. dividing a particular customer into parts that are more easily understood
B. grouping customers by one or more criteria
C. maintaining secure customer listings to minimize communication among them
D. eliminating or “cutting off” customers with poor credit history
Answer:B
Customer segmentation refers to:
A. dividing a particular customer into parts that are more easily understood B. grouping customers by one or more criteria C. maintaining secure customer listings to minimize communication among them D. eliminating or “cutting off” customers with poor credit history