Why is market research an essential tool for the marketing manager?
A. Monitor changing needs and attitudes, etc.
B. Develop more appropriate marketing mixes.
C. Monitor progress and diagnose the root causes of marketing problems.
D. All the above
Answer:A
Why is market research an essential tool for the marketing manager?
A. Monitor changing needs and attitudes, etc. B. Develop more appropriate marketing mixes. C. Monitor progress and diagnose the root causes of marketing problems. D. All the above