Which of the following is true of principle-oriented consumers?
A.They are motivated by abstract and idealized criteria.
B. They shop for products that demonstrate the consumer’s success.
C. They are guided by the need for social or physical activity and variety.
D. They are motivated by risk-taking.
Answer:A
Which of the following is true of principle-oriented consumers?
A.They are motivated by abstract and idealized criteria. B. They shop for products that demonstrate the consumer’s success. C. They are guided by the need for social or physical activity and variety. D. They are motivated by risk-taking.