Do studies suggest that price is more likely to be used as a cue to quality under the following conditions?
A. When alternatives are of bad products
B. When the company new to the market
C. When a price is the primary differential information available
D. When a customer does not have knowledge
Answer:C
Do studies suggest that price is more likely to be used as a cue to quality under the following conditions?
A. When alternatives are of bad products B. When the company new to the market C. When a price is the primary differential information available D. When a customer does not have knowledge