Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?
A. Senior Managers, Marketing Managers
B. Senior Management, Brand Managers
C. Brand Managers, Senior Management
D. None of the above
Answer:B
Marketing metrics can be used by _________ to justify and design marketing programs and by____________ to decide on financial allocations?
A. Senior Managers, Marketing Managers B. Senior Management, Brand Managers C. Brand Managers, Senior Management D. None of the above