Consumer surveys, as any kind of research, are vulnerable to _________ the wording of a question can influence the outcome a great deal.
A. ambiguity
B. bias
C. bigotry
D. weighting
Answer:B
Consumer surveys, as any kind of research, are vulnerable to _________ the wording of a question can influence the outcome a great deal.
A. ambiguity B. bias C. bigotry D. weighting