Solutions used to minimize the marketing problems attributed to heterogeneity include
A. Standardizing or customizing the service.
B. Using multi-site locations.
C. Stressing tangible clues.
D. Appealing to different market segments with different demand patterns.
Answer:A
Solutions used to minimize the marketing problems attributed to heterogeneity include
A. Standardizing or customizing the service. B. Using multi-site locations. C. Stressing tangible clues. D. Appealing to different market segments with different demand patterns.