A project that is exceptionally risky might still be undertaken by a firm if they have several other projects underway that are considered more of a sure thing. This approach to project selection is best described by the criterion called:
A. strategic “fit.”
B. risk.
C. desire for portfolio balance.
D. top management pressure.
Answer:C
A project that is exceptionally risky might still be undertaken by a firm if they have several other projects underway that are considered more of a sure thing. This approach to project selection is best described by the criterion called:
A. strategic “fit.” B. risk. C. desire for portfolio balance. D. top management pressure.