Which of the following tactics would yield higher customer satisfaction scores?
A. Utilizing mail surveys instead of personal interviews.
B. Stating the question in a dissatisfied form instead of a satisfied form.
C. Asking general questions prior to specific questions.
D. Avoiding data collection until a substantial period of time had elapsed since the purchase
Answer:D
Which of the following tactics would yield higher customer satisfaction scores?
A. Utilizing mail surveys instead of personal interviews. B. Stating the question in a dissatisfied form instead of a satisfied form. C. Asking general questions prior to specific questions. D. Avoiding data collection until a substantial period of time had elapsed since the purchase