Which of the following is not a marketing problem caused by intangibility?
A. Services lack the ability to be stored.
B. Services lack patent protection.
C. Services are difficult to communicate to consumers.
D. Consumers are involved in the service production process.
Answer:D
Which of the following is not a marketing problem caused by intangibility?
A. Services lack the ability to be stored. B. Services lack patent protection. C. Services are difficult to communicate to consumers. D. Consumers are involved in the service production process.