A consumers price sensitivity will increase as
A. The perceived number of substitutes increase.
B. Switching costs increase.
C. The shared costs for the expenditure increase.
D. The perceived unique value of the service increases.
Answer:B
A consumers price sensitivity will increase as
A. The perceived number of substitutes increase. B. Switching costs increase. C. The shared costs for the expenditure increase. D. The perceived unique value of the service increases.