What are the bases of market segmentation?
A. The business environment; the attractiveness of the market; the purchase/use situation.
B. The strength of the competitors; the attractiveness of the market; the organisational structure.
C. Strategic capabilities; organisational structure; organisational culture.
D. The characteristics of the people/organisations; the purchase/use situation; users’ needs and preferences for product characteristics.
Answer:D
What are the bases of market segmentation?
A. The business environment; the attractiveness of the market; the purchase/use situation. B. The strength of the competitors; the attractiveness of the market; the organisational structure. C. Strategic capabilities; organisational structure; organisational culture. D. The characteristics of the people/organisations; the purchase/use situation; users’ needs and preferences for product characteristics.