The primary role of a service firms for customer in communication mix is to ……
A. Confuse customers.
B. Inform and remind customers
C. Oppose the competitor s claim
D. Persuade the dealers.
Answer:B
The primary role of a service firms for customer in communication mix is to ……
A. Confuse customers. B. Inform and remind customers C. Oppose the competitor s claim D. Persuade the dealers.