Which method of setting the advertising budget of a company is considered to be the most scientific?
A. All-you-can-afford method
B. Percentage of sales method
C. Competitive-parity method
D. Objectives and tasks method
Answer:D
Which method of setting the advertising budget of a company is considered to be the most scientific?
A. All-you-can-afford method B. Percentage of sales method C. Competitive-parity method D. Objectives and tasks method