According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function?
A. Promote marketing intelligence.
B. Develop sales tactics.
C. Develop the customer proposition.
D. Work with other business functions and third parties.
Answer:B
According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function?
A. Promote marketing intelligence. B. Develop sales tactics. C. Develop the customer proposition. D. Work with other business functions and third parties.