The focus on increasing profitability by customizing the firm`sgoods or services providing good match to taste and preferences in different national markets is
A. global standardization strategy.
B. localization strategy.
C. transnational strategy.
D. international strategy.
Answer:B
The focus on increasing profitability by customizing the firm`sgoods or services providing good match to taste and preferences in different national markets is
A. global standardization strategy. B. localization strategy. C. transnational strategy. D. international strategy.