If Mark Mars pays Hershey Foods Corporation for the right to use its name on his line of T-shirts, then Mr. Mars is using which type of policy?
A. Co-branding
B. Licensing
C. Manufacturer’s branding
D. Private branding
Answer:B
If Mark Mars pays Hershey Foods Corporation for the right to use its name on his line of T-shirts, then Mr. Mars is using which type of policy?
A. Co-branding B. Licensing C. Manufacturer’s branding D. Private branding