A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
A. Defensive advertising
B. Pioneer advertising
C. Product advertising
D. Societal marketing
Answer:C
A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
A. Defensive advertising B. Pioneer advertising C. Product advertising D. Societal marketing