Which of the following statements is not true?
A. Service purchases are perceived as riskier than goods purchases
B. The participation of the consumer in the service process increases the amount of perceived risk.
C. The variability in services increases the perceived risk associated with the Purchase
D. Consumers of services have less pre-purchase information versus goods
Answer:B
Which of the following statements is not true?
A. Service purchases are perceived as riskier than goods purchases B. The participation of the consumer in the service process increases the amount of perceived risk. C. The variability in services increases the perceived risk associated with the Purchase D. Consumers of services have less pre-purchase information versus goods