The concept of marketing-mix, consisting of the 4 P’s of marketing, was developed by
A. E. Jerome McCarthy
B. Peter F. Drucker
C. Philip Kotler
D. William J. Stonton
Answer:A
The concept of marketing-mix, consisting of the 4 P’s of marketing, was developed by
A. E. Jerome McCarthy B. Peter F. Drucker C. Philip Kotler D. William J. Stonton