In marketing, the term product:
A. refers only to tangible items that can be seen, tasted, or touched.
B. is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value
C. is limited in meaning to goods, services, and ideas only.
D. never refers to such things as package design, brand name, or warranty.
Answer:B
In marketing, the term product:
A. refers only to tangible items that can be seen, tasted, or touched. B. is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value C. is limited in meaning to goods, services, and ideas only. D. never refers to such things as package design, brand name, or warranty.