The agreement in which a firm not only sells intangible property to an entity but also insist on the strict rules as to how it does business is
A. franchising.
B. licensing.
C. joint venture.
D. strategic alliances.
Answer:A
The agreement in which a firm not only sells intangible property to an entity but also insist on the strict rules as to how it does business is
A. franchising. B. licensing. C. joint venture. D. strategic alliances.