Before a company decides to target a particular market segment, which important factors are to be examined against organization’s objectives and resources?
A. Market size
B. Growth rate
C. Structural attractiveness
D. All of the above
Answer:D
Before a company decides to target a particular market segment, which important factors are to be examined against organization’s objectives and resources?
A. Market size B. Growth rate C. Structural attractiveness D. All of the above