The primary objective of a firms communication mix during the pre-consumption choice stage is to
A. sell the product
B. Minimize the perceived risk associated with the purchase
C. Encourage repeat purchases
D. Persuasively convince customers why the firms brand is superior to the competitors
Answer:D
The primary objective of a firms communication mix during the pre-consumption choice stage is to
A. sell the product B. Minimize the perceived risk associated with the purchase C. Encourage repeat purchases D. Persuasively convince customers why the firms brand is superior to the competitors