What is customer value?
A. Ratio between the customer’s perceived benefits and the resources used to obtain these benefits.
B. Excess of satisfaction over expectation.
C. Post purchase dissonance
D. None of the above
Answer:A
What is customer value?
A. Ratio between the customer’s perceived benefits and the resources used to obtain these benefits. B. Excess of satisfaction over expectation. C. Post purchase dissonance D. None of the above