When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
A. Direct marketing
B. Indirect marketing
C. Integrated marketing
D. Multi-level marketing
Answer:C
When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
A. Direct marketing B. Indirect marketing C. Integrated marketing D. Multi-level marketing