Which of the following elements of planning gap measures the gap between the total potential for the market and the actual current usage by all the consumers in the market?
A. Project gap
B. Competitive gap
C. Usage gap
D. Product gap
Answer:C
Which of the following elements of planning gap measures the gap between the total potential for the market and the actual current usage by all the consumers in the market?
A. Project gap B. Competitive gap C. Usage gap D. Product gap