If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
A. Advertising
B. Personal selling
C. Publicity
D. Sales promotion
Answer:A
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
A. Advertising B. Personal selling C. Publicity D. Sales promotion