A method for achieving maximum market response from limited marketing resources by reorganising differences in the response characteristics of various parts of the market is known as
A. Market targeting
B. Market positioning
C. Market segmentation
D. Market strategy
Answer:C
A method for achieving maximum market response from limited marketing resources by reorganising differences in the response characteristics of various parts of the market is known as
A. Market targeting B. Market positioning C. Market segmentation D. Market strategy