An agreement whereby a person grants the other the rights to intangible property for a specified period for a return of royalty is
A. franchising.
B. licensing.
C. joint venture.
D. strategic alliances.
Answer:B
An agreement whereby a person grants the other the rights to intangible property for a specified period for a return of royalty is
A. franchising. B. licensing. C. joint venture. D. strategic alliances.