Which of the following is not a communication objective during the maturity and decline stages of the product life cycle?
A. Encourage repeat purchases
B. Provide an ongoing contact with customers
C. Prepare the way for personal selling efforts
D. Express gratitude to the existing customer base.
Answer:B
Which of the following is not a communication objective during the maturity and decline stages of the product life cycle?
A. Encourage repeat purchases B. Provide an ongoing contact with customers C. Prepare the way for personal selling efforts D. Express gratitude to the existing customer base.