A buyers perception of value is considered a tradeoff between
A. Product value and psychic cost
B. Total customer value and total customer cost.
C. Image value and energy cost
D. Service value and monetary cost.
Answer:D
A buyers perception of value is considered a tradeoff between
A. Product value and psychic cost B. Total customer value and total customer cost. C. Image value and energy cost D. Service value and monetary cost.