Indicate the true statement:
A. Advertisement’s sales effect is easier to measure than its communication effect.
B. As a tool of promotion, public relations can be more cost-effective than advertising.
C. A successful salesperson is one who can sell refrigerator to an Eskimo.
D. All the above are true.
Answer:B
Indicate the true statement:
A. Advertisement’s sales effect is easier to measure than its communication effect. B. As a tool of promotion, public relations can be more cost-effective than advertising. C. A successful salesperson is one who can sell refrigerator to an Eskimo. D. All the above are true.