…………………includes all that is linked up in memory about the brand. It could be specific to attributes , features, benefits or looks of brand.
A. Brand attitude
B. Brand Associations
C. Brand relationship
D. Brand image
Answer:B
…………………includes all that is linked up in memory about the brand. It could be specific to attributes , features, benefits or looks of brand.
A. Brand attitude B. Brand Associations C. Brand relationship D. Brand image