What is the first step in the marketing research process?
A. Reporting results to the decision maker
B. Identifying managerial problem and establishing research objectives
C. Collecting and analyzing data
D. Determining data sources, types of data, and research approaches required
Answer:B
What is the first step in the marketing research process?
A. Reporting results to the decision maker B. Identifying managerial problem and establishing research objectives C. Collecting and analyzing data D. Determining data sources, types of data, and research approaches required