If Kodak uses different sales forces for its film products than for its industrial products, which of the following sales force structures would Kodak most likely be using?
A. territorial sales force
B. product sales force
C. customer sales force
D. hybrid sales force
Answer:B
If Kodak uses different sales forces for its film products than for its industrial products, which of the following sales force structures would Kodak most likely be using?
A. territorial sales force B. product sales force C. customer sales force D. hybrid sales force