Word-of-Mouth communication networks are particularly important for service firms because
A. Service customers tend to rely more on personal than non-personal source of information.
B. Service firms do not believe in promotional efforts..
C. Service firms can seldom afford to pay for promotional expenditures.
D. Service customers tend to rely more on non-personal than personal sources of information.
Answer:A
Word-of-Mouth communication networks are particularly important for service firms because
A. Service customers tend to rely more on personal than non-personal source of information. B. Service firms do not believe in promotional efforts.. C. Service firms can seldom afford to pay for promotional expenditures. D. Service customers tend to rely more on non-personal than personal sources of information.