A firm's ________ is its long-term purpose that defines both what it aspires to be in the long run and what it wants to avoid in the meantime.
A. mission
B. vision
C. objective
D. goal
Answer:A
A firm's ________ is its long-term purpose that defines both what it aspires to be in the long run and what it wants to avoid in the meantime.
A. mission B. vision C. objective D. goal