Which of the following concepts is based on development, design and implementation of marketing programmes, processes and activities that recognise their breadth and interdependence?
A. Product concept
B. Sales concept
C. Societal marketing concept
D. Holistic marketing concept
Answer:D
Which of the following concepts is based on development, design and implementation of marketing programmes, processes and activities that recognise their breadth and interdependence?
A. Product concept B. Sales concept C. Societal marketing concept D. Holistic marketing concept