The design, collection, analysis, and reporting of study intended to gather data pertinent to a particular marketing challenge or situation is referred to as _____.
A. benchmarking
B. marketing research
C. marketing myopia
D. marketing mix
Answer:B
The design, collection, analysis, and reporting of study intended to gather data pertinent to a particular marketing challenge or situation is referred to as _____.
A. benchmarking B. marketing research C. marketing myopia D. marketing mix