Looking at the sales history of similar products and surveying market opinion are tools used at which stage in the new-product development process?
A. Business analysis
B. Commercialization
C. Concept development and testing
D. Marketing strategy development
Answer:B
Looking at the sales history of similar products and surveying market opinion are tools used at which stage in the new-product development process?
A. Business analysis B. Commercialization C. Concept development and testing D. Marketing strategy development