BizWear Inc. is a retail chain specializing in business wear for women. A detailed report on the fastest-selling and the slowest-moving items of the previous week is prepared by every BizWear outlet. It includes sales information about garments sold in terms of style, color, store, location and region, and various time periods. This helps BizWear to keep pace with daily developments. Which of the following market knowledge systems is employed by the retail chain?
A. Marketing databases
B. Competitive intelligence systems
C. Internal records systems
D. Client contact systems
Answer:C
BizWear Inc. is a retail chain specializing in business wear for women. A detailed report on the fastest-selling and the slowest-moving items of the previous week is prepared by every BizWear outlet. It includes sales information about garments sold in terms of style, color, store, location and region, and various time periods. This helps BizWear to keep pace with daily developments. Which of the following market knowledge systems is employed by the retail chain?
A. Marketing databases B. Competitive intelligence systems C. Internal records systems D. Client contact systems