Which of the following is true of nonmarket positioning?
A. It should be dictated by a firm’s market positioning or by those in its environment.
B. It provides a platform on which both market and nonmarket strategies can be constructed.
C. It is not influenced by the firm’s market strategy.
D. It should neither be a conscious nor a strategic choice.
Answer:B
Which of the following is true of nonmarket positioning?
A. It should be dictated by a firm’s market positioning or by those in its environment. B. It provides a platform on which both market and nonmarket strategies can be constructed. C. It is not influenced by the firm’s market strategy. D. It should neither be a conscious nor a strategic choice.