Certification to provide external legitimacy ________.
A. increases the vulnerability of a brand’s reputation
B. improves the public standing of a firm
C. increases social pressure on a firm
D. attracts more confrontational activists to the firms’ policies
Answer:B
Certification to provide external legitimacy ________.
A. increases the vulnerability of a brand’s reputation B. improves the public standing of a firm C. increases social pressure on a firm D. attracts more confrontational activists to the firms’ policies