A short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of the customers’ needs and wants is known as …..
A. Transactional Marketing
B. Marketing Myopia
C. Customer Value Triad
D. Ambush Marketing
Answer:B
A short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of the customers’ needs and wants is known as …..
A. Transactional Marketing B. Marketing Myopia C. Customer Value Triad D. Ambush Marketing