Solutions used to minimize the marketing problems attributed to heterogeneity include
A. Standardizing or customizing the service
B. Using multi-site locations
C. Stressing tangible clues
D. Appealing to different market segments with different demand patterns
Answer:A
Solutions used to minimize the marketing problems attributed to heterogeneity include
A. Standardizing or customizing the service B. Using multi-site locations C. Stressing tangible clues D. Appealing to different market segments with different demand patterns