Marketers can increase the value of customers offering by:
A. raising benefits and reducing cost
B. raising benefits by more than raising the cost
C. lowering benefits by less than the reduction in cost
D. All of the above can increase the customers value
Answer:D
Marketers can increase the value of customers offering by:
A. raising benefits and reducing cost B. raising benefits by more than raising the cost C. lowering benefits by less than the reduction in cost D. All of the above can increase the customers value