Which research includes all types of researches into human motives when it refers to qualitative research designed to uncover the consumer’s sub consciousness or hidden motivations?
A. Motivational Research
B. Marketing Research
C. Managerial Research
D. Price Research
Answer:A
Which research includes all types of researches into human motives when it refers to qualitative research designed to uncover the consumer’s sub consciousness or hidden motivations?
A. Motivational Research B. Marketing Research C. Managerial Research D. Price Research