Which of the following statements is true of an adoption process?
A. Social media hardly influences the speed of the adoption process.
B. Legitimacy of the new product is irrelevant to the adoption process.
C. The speed of the adoption process depends on the relative simplicity of a new product.
D. The adoption process always resembles an inverted V-curve when plotted on a cumulative basis.
Answer:C
Which of the following statements is true of an adoption process?
A. Social media hardly influences the speed of the adoption process. B. Legitimacy of the new product is irrelevant to the adoption process. C. The speed of the adoption process depends on the relative simplicity of a new product. D. The adoption process always resembles an inverted V-curve when plotted on a cumulative basis.