Which of the following statements about the pricing of services (compared to the pricing of goods) is false?
A. The demand for services tends to be more elastic than the demand for goods
B. Cost-oriented pricing is more difficult for services.
C. Comparing prices of competitors is more difficult for service consumers
D. Consumers are less able to stockpile services by taking advantage of discount prices
Answer:B
Which of the following statements about the pricing of services (compared to the pricing of goods) is false?
A. The demand for services tends to be more elastic than the demand for goods B. Cost-oriented pricing is more difficult for services. C. Comparing prices of competitors is more difficult for service consumers D. Consumers are less able to stockpile services by taking advantage of discount prices