…………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.
A. Brand attitude
B. Brand Image
C. Brand Symbol
D. Brand Positioning
Answer:C
…………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.
A. Brand attitude B. Brand Image C. Brand Symbol D. Brand Positioning