Which of the following is the first step in addressing social pressure from activist groups?
A. understand the broader public support for activist group’s agenda
B. identify relevant interest groups and activist organizations in a company’s market and nonmarket environments
C. assess how the media is likely to cover and treat the issue
D. partner with activist groups
Answer:D
Which of the following is the first step in addressing social pressure from activist groups?
A. understand the broader public support for activist group’s agenda B. identify relevant interest groups and activist organizations in a company’s market and nonmarket environments C. assess how the media is likely to cover and treat the issue D. partner with activist groups