A chief executive officer CEO) believes that a major competitor may be planning a new campaign. The CEO sends a questionnaire to key personnel asking for original thinking concerning what the new campaign may be. The CEO selects the best possibilities then sends another questionnaire asking for the most likely option. The process employed by the CEO is called the
A. Least squares technique.
B. Delphi technique.
C. Maximum likelihood technique.
D. Optimizing of expected payoffs.
Answer:B
A chief executive officer CEO) believes that a major competitor may be planning a new campaign. The CEO sends a questionnaire to key personnel asking for original thinking concerning what the new campaign may be. The CEO selects the best possibilities then sends another questionnaire asking for the most likely option. The process employed by the CEO is called the
A. Least squares technique. B. Delphi technique. C. Maximum likelihood technique. D. Optimizing of expected payoffs.