Which of the following is true of a live test market?
A. It does not protect a firm from competitors who use marketing tactics that mislead the company conducting the tests.
B. It is the cheapest method to forecast sales.
C. It is more prevalent than experimental test markets.
D. It does not let a firms competitors to buy the checkout scanner data without bearing test marketing expenses.
Answer:D
Which of the following is true of a live test market?
A. It does not protect a firm from competitors who use marketing tactics that mislead the company conducting the tests. B. It is the cheapest method to forecast sales. C. It is more prevalent than experimental test markets. D. It does not let a firms competitors to buy the checkout scanner data without bearing test marketing expenses.