Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called:
A. Altered products
B. Concept products
C. New products
D. Supplemental products
Answer:C
Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called:
A. Altered products B. Concept products C. New products D. Supplemental products