In the ________ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
A. business analysis
B. concept development and testing
C. idea generation
D. product development
Answer:D
In the ________ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
A. business analysis B. concept development and testing C. idea generation D. product development