In the 'five forces model', what is the type of competitive activity that exists between organisations?
A. The potential for entry into the industry
B. The threat of substitute products
C. The power of customers
D. The level of rivalry
Answer:D
In the 'five forces model', what is the type of competitive activity that exists between organisations?
A. The potential for entry into the industry B. The threat of substitute products C. The power of customers D. The level of rivalry