________________ is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible.
A. Brainstorming
B. Concept development and testing
C. Idea generation
D. Idea screening
Answer:D
________________ is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible.
A. Brainstorming B. Concept development and testing C. Idea generation D. Idea screening