During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
A. business analysis
B. concept testing
C. marketing strategy development
D. test marketing
Answer:A
During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
A. business analysis B. concept testing C. marketing strategy development D. test marketing