To assess the potential of international markets, organizations generally compare nations with respect to
A. political regime.
B. demographics, GNP/capita and ‘consumer preferences’.
C. consumer preferences.
D. demographics, GNP/capita.
Answer:B
To assess the potential of international markets, organizations generally compare nations with respect to
A. political regime. B. demographics, GNP/capita and ‘consumer preferences’. C. consumer preferences. D. demographics, GNP/capita.