While auditing a marketing department, the internal auditor discovered that the product life cycle model was used to structure the marketing mix. Under such a philosophy, the opportunity for cost reductions would be greatest in which stage of the life cycle?
A. Introduction stage.
B. Growth stage.
C. Maturity stage.
D. Decline stage.
Answer:B
While auditing a marketing department, the internal auditor discovered that the product life cycle model was used to structure the marketing mix. Under such a philosophy, the opportunity for cost reductions would be greatest in which stage of the life cycle?
A. Introduction stage. B. Growth stage. C. Maturity stage. D. Decline stage.