A buyer’s perception of value is considered a tradeoff between
A. Product value and psychic cost.
B. Total customer value and total customer cost
C. Image value and energy cost
D. Service value and monetary cost.
Answer:D
A buyer’s perception of value is considered a tradeoff between
A. Product value and psychic cost. B. Total customer value and total customer cost C. Image value and energy cost D. Service value and monetary cost.