Vaseline- petroleum jelly sold as lip salve and moisturizer, is an example of
A. Benefit related positioning
B. Positioning by usage occasion and time of use
C. Category related positioning
D. Price Quality positioning
Answer:C
Vaseline- petroleum jelly sold as lip salve and moisturizer, is an example of
A. Benefit related positioning B. Positioning by usage occasion and time of use C. Category related positioning D. Price Quality positioning