The suggested communication strategy to use when the product is intangible dominant is to
A. Create an intangible image for the product.
B. Create awareness for the product
C. Surround the product with tangible evidence.
D. Make sure the product is in the evoked set of
Answer:C
The suggested communication strategy to use when the product is intangible dominant is to
A. Create an intangible image for the product. B. Create awareness for the product C. Surround the product with tangible evidence. D. Make sure the product is in the evoked set of