________________ calls for finding 30 to 40 qualified shoppers and questioning them about brand familiarity and preferences in a specific product category.
A. Controlled test marketing
B. Focus group research
C. Sales-wave research
D. Simulated test marketing
Answer:D
________________ calls for finding 30 to 40 qualified shoppers and questioning them about brand familiarity and preferences in a specific product category.
A. Controlled test marketing B. Focus group research C. Sales-wave research D. Simulated test marketing