Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is:
A. Intangibility
B. Inseparability.
C. Perishability.
D. Heterogeneity.
Answer:A
Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is:
A. Intangibility B. Inseparability. C. Perishability. D. Heterogeneity.