Studies suggest that price is more likely to be used as a cue to quality under the following conditions?
A. When alternatives are of bad products
B. When company new to the market
C. When price is the primary differential information available
D. When customer do not have knowledge
Answer:C
Studies suggest that price is more likely to be used as a cue to quality under the following conditions?
A. When alternatives are of bad products B. When company new to the market C. When price is the primary differential information available D. When customer do not have knowledge