If a company wishes to test its positioning strategy, advertising, distribution, pricing, branding and packaging, and budget levels, it can do so during which of the following stages of the new-product development process?
A. Commercialization
B. Concept testing
C. Product development
D. Test marketing
Answer:D
If a company wishes to test its positioning strategy, advertising, distribution, pricing, branding and packaging, and budget levels, it can do so during which of the following stages of the new-product development process?
A. Commercialization B. Concept testing C. Product development D. Test marketing