Efforts to transform customers into partial employees should not be interpreted as the firms way of distancing itself from the customer. This is consistent with which of the following guidelines for increasing customer participation?
A. Develop customer trust.
B. Promote the benefits and stimulate trial.
C. Understand customer habits.
D. Monitor and evaluate performance.
Answer:B
Efforts to transform customers into partial employees should not be interpreted as the firms way of distancing itself from the customer. This is consistent with which of the following guidelines for increasing customer participation?
A. Develop customer trust. B. Promote the benefits and stimulate trial. C. Understand customer habits. D. Monitor and evaluate performance.