The process whereby the seller distinguishes between market segments, selects one or more of these segments, and develops products and marketing-mixes tailored to each segment is called ________ marketing.
A. Mass
B. Target
C. Product Variety
D. Service
Answer:B
The process whereby the seller distinguishes between market segments, selects one or more of these segments, and develops products and marketing-mixes tailored to each segment is called ________ marketing.
A. Mass B. Target C. Product Variety D. Service