………………… defined as all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume and tell others about the product and services
A. Customer Value
B. Consumer Behavior
C. Holistic Marketing
D. Societal Marketing
Answer:B
………………… defined as all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume and tell others about the product and services
A. Customer Value B. Consumer Behavior C. Holistic Marketing D. Societal Marketing