The airlines have been leaders in the use of technology. Customers can make reservations either with an airline or through a travel agency. In this situation, a travel agency is classified as which type of distribution channel?
A. An intermediary.
B. A jobber.
C. A distributor.
D. A facilitating agent.
Answer:A
The airlines have been leaders in the use of technology. Customers can make reservations either with an airline or through a travel agency. In this situation, a travel agency is classified as which type of distribution channel?
A. An intermediary. B. A jobber. C. A distributor. D. A facilitating agent.