Which of the following ways of collecting information best illustrates a marketing database?
A. Cookies or electronic signatures placed at a customers personal computer
B. Detailed sales and inventory about the fastest-selling items in a particular store
C. Companies annual and financial reports and government documents
D. Customer information captured from salespersons
Answer:A
Which of the following ways of collecting information best illustrates a marketing database?
A. Cookies or electronic signatures placed at a customers personal computer B. Detailed sales and inventory about the fastest-selling items in a particular store C. Companies annual and financial reports and government documents D. Customer information captured from salespersons