While auditing a marketing department, the internal auditor discovered that the product life cycle model was used to structure the marketing mix. The manager has asked the auditor for advice about increasing advertising of various products. During which stage of the life cycle would it be appropriate to advertise that the company’s product is the lowest price and best quality of all competitors?
A. Introduction stage.
B. Growth stage.
C. Maturity stage.
D. Decline stage.
Answer:C
While auditing a marketing department, the internal auditor discovered that the product life cycle model was used to structure the marketing mix. The manager has asked the auditor for advice about increasing advertising of various products. During which stage of the life cycle would it be appropriate to advertise that the company’s product is the lowest price and best quality of all competitors?
A. Introduction stage. B. Growth stage. C. Maturity stage. D. Decline stage.