When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives, they are in which of the following new-product development stages?
A. Business analysis
B. Commercialization
C. Concept development and testing
D. Marketing strategy development
Answer:A
When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives, they are in which of the following new-product development stages?
A. Business analysis B. Commercialization C. Concept development and testing D. Marketing strategy development