Suppose Nestle wants to expand its line of food products. The managers conduct surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development?
A. Business analysis
B. Idea generation
C. Idea screening
D. Test marketing
Answer:D
Suppose Nestle wants to expand its line of food products. The managers conduct surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development?
A. Business analysis B. Idea generation C. Idea screening D. Test marketing