Service consumers tend to be more brand loyal than goods consumers because
A. More choices are available
B. Brand loyalty lowers the amount of perceived risk
C. Each service provider provides many brands
D. Location of the provider is the major driver in the consumer selection process
Answer:B
Service consumers tend to be more brand loyal than goods consumers because
A. More choices are available B. Brand loyalty lowers the amount of perceived risk C. Each service provider provides many brands D. Location of the provider is the major driver in the consumer selection process