Which one of the following is not correctly matched?
A. Consumer buying behaviour refers to the buying behaviour of – Final Customers
B. The groups to which people do not belong but would like to be the part of that group – Aspirational Group
C. The technique used by marketer to identify the relationship between perceived importance of a destination on the part of tourist and actual performance on the part of the suppliers – Perceptual Mapping
D. Brand or part of brand that gives legal protection and also gives the seller the exclusive right to use the brand name or brand mark is – Brand Equity
Answer:D
Which one of the following is not correctly matched?
A. Consumer buying behaviour refers to the buying behaviour of – Final Customers B. The groups to which people do not belong but would like to be the part of that group – Aspirational Group C. The technique used by marketer to identify the relationship between perceived importance of a destination on the part of tourist and actual performance on the part of the suppliers – Perceptual Mapping D. Brand or part of brand that gives legal protection and also gives the seller the exclusive right to use the brand name or brand mark is – Brand Equity