Which of the following is a common error made in designing multiple-choice questions in a survey questionnaire?
A. The question itself uses terms that are very familiar to the respondent.
B. The alternative response categories for the questions are not mutually exclusive.
C. Unipolar rather than bipolar labels are used for the response categories.
D. Likert scaling is used instead of semantic differential scaling.
Answer:B
Which of the following is a common error made in designing multiple-choice questions in a survey questionnaire?
A. The question itself uses terms that are very familiar to the respondent. B. The alternative response categories for the questions are not mutually exclusive. C. Unipolar rather than bipolar labels are used for the response categories. D. Likert scaling is used instead of semantic differential scaling.