It has the aim of building long term mutually satisfying relations with key parties, customers, suppliers, distributors in order to earn and retain their long term preference & business.
A. Marketing Myopia
B. Relationship Marketing
C. Product Marketing
D. Selling Concept
Answer:B
It has the aim of building long term mutually satisfying relations with key parties, customers, suppliers, distributors in order to earn and retain their long term preference & business.
A. Marketing Myopia B. Relationship Marketing C. Product Marketing D. Selling Concept