_____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
A.Idea generation
B.Concept testing
C. Test marketing
D. New product development
Answer:D
_____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
A.Idea generation B.Concept testing C. Test marketing D. New product development