Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except ________.
A. competitors
B. suppliers
C. the firm’s executives
D. trade shows and magazines
Answer:C
Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except ________.
A. competitors B. suppliers C. the firm’s executives D. trade shows and magazines