Which of the following characteristics is true of adopter groups?
A. Innovators are not receptive to new ideas and tend to adopt a product late.
B. Laggards are more venturesome than later adopters.
C. Late majority adopt a new product for either economic or social reasons.
D. Early adopters want to be sure that a new product will prove successful before adoption.
Answer:C
Which of the following characteristics is true of adopter groups?
A. Innovators are not receptive to new ideas and tend to adopt a product late. B. Laggards are more venturesome than later adopters. C. Late majority adopt a new product for either economic or social reasons. D. Early adopters want to be sure that a new product will prove successful before adoption.