When a marketer cannot identify the source of competition and wrongly assumes the industry structure, this behaviour is called
A. Marketing Exopia
B. Marketing Phobia
C. Marketing Myopia
D. Marketing Xenoa
Answer:C
When a marketer cannot identify the source of competition and wrongly assumes the industry structure, this behaviour is called
A. Marketing Exopia B. Marketing Phobia C. Marketing Myopia D. Marketing Xenoa