What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes?
A. Market Targetting
B. Market Positioning
C. Market Segmentation
D. Market Co-ordination
Answer:C
What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes?
A. Market Targetting B. Market Positioning C. Market Segmentation D. Market Co-ordination