Which of the following is an example of anchoring in retail prices?
A. Price tags on the merchandise list a “high” price that is charged at a competing retailer and the a much lower price that the store actually charges.
B. An appliance store lists a commercial-quality coffee maker that has high capacity and is very expensive, and all of the other coffee makers are smaller and less expensive.
C. Restaurant menus include a premium entree like a steak and lobster dinner that is very expensive, and all of the other entree choices are priced at lower values.
D. all of the above
Answer:D
Which of the following is an example of anchoring in retail prices?
A. Price tags on the merchandise list a “high” price that is charged at a competing retailer and the a much lower price that the store actually charges. B. An appliance store lists a commercial-quality coffee maker that has high capacity and is very expensive, and all of the other coffee makers are smaller and less expensive. C. Restaurant menus include a premium entree like a steak and lobster dinner that is very expensive, and all of the other entree choices are priced at lower values. D. all of the above