FreeWorld is a non-profit campaigning organization that has discovered that Shine4Ever Corp. is dealing in conflict diamonds—diamonds from the coasts of Liberia that originate from areas controlled by forces that fund anti-government operations. After several demonstrations, boycotts, and advertising campaigns by FreeWorld, Shine4Ever agrees to an external certification process to ensure that the diamonds are “clean”. This social pressure is a result of ________.
A. private politics
B. business intelligence
C. market demand
D. competitive analysis
Answer:A
FreeWorld is a non-profit campaigning organization that has discovered that Shine4Ever Corp. is dealing in conflict diamonds—diamonds from the coasts of Liberia that originate from areas controlled by forces that fund anti-government operations. After several demonstrations, boycotts, and advertising campaigns by FreeWorld, Shine4Ever agrees to an external certification process to ensure that the diamonds are “clean”. This social pressure is a result of ________.
A. private politics B. business intelligence C. market demand D. competitive analysis