Which strategy for a global marketing organization is based on a portfolio of national markets?
A. reaction of a division to manage international marketing.
B. A multinational strategy.
C. A global strategy.
D. Creation of an export department
Answer:B
Which strategy for a global marketing organization is based on a portfolio of national markets?
A. reaction of a division to manage international marketing. B. A multinational strategy. C. A global strategy. D. Creation of an export department