A firm wishing to become global must consider how many national markets to enter. A firm should enter fewer national markets when
A. Communication adaptation costs are low.
B. The product need not be adapted.
C. Entry costs are low.
D. The first countries chosen are heavily populated and have high incomes.
Answer:D
A firm wishing to become global must consider how many national markets to enter. A firm should enter fewer national markets when
A. Communication adaptation costs are low. B. The product need not be adapted. C. Entry costs are low. D. The first countries chosen are heavily populated and have high incomes.