An organization that is using the product differentiation approach would
A. focus on tight cost control.
B. carefully cultivate their brands.
C. provide products that are similar to competitors.
D. offer products at a lower cost than competitors.
Answer:B
An organization that is using the product differentiation approach would
A. focus on tight cost control. B. carefully cultivate their brands. C. provide products that are similar to competitors. D. offer products at a lower cost than competitors.