Who defines advertising as “any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor?
A. Philip Kotler
B. C.K. Prahlad
C. Chartered Institute of Marketing
D. American Marketing Association
Answer:D
Who defines advertising as “any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor?
A. Philip Kotler B. C.K. Prahlad C. Chartered Institute of Marketing D. American Marketing Association