When a cigarette manufacturing company drastically cuts price of a popular brand of its cigarettes, to increase its share in the competitive market, it is implementing a ______strategy.
A. Integrative growth
B. Market development
C. Market penetration
D. Product development
Answer:C
When a cigarette manufacturing company drastically cuts price of a popular brand of its cigarettes, to increase its share in the competitive market, it is implementing a ______strategy.
A. Integrative growth B. Market development C. Market penetration D. Product development