Profit maximization as the goal of the firm is NOT ideal because
A. profits are only accounting measures.
B. cash flows are more representative of financial strength.
C. profit maximization does not consider risk.
D. profits today are less desirable than profits earned in future years.
Answer:C
Profit maximization as the goal of the firm is NOT ideal because
A. profits are only accounting measures. B. cash flows are more representative of financial strength. C. profit maximization does not consider risk. D. profits today are less desirable than profits earned in future years.