The managerial process of developing and maintaining a viable fit between an organization’s objectives, skills, and resources, and its market opportunities is called
A. Establishing strategic business units
B. Market-oriented strategic planning
C. Market research
D. Portfolio analysis
Answer:B
The managerial process of developing and maintaining a viable fit between an organization’s objectives, skills, and resources, and its market opportunities is called
A. Establishing strategic business units B. Market-oriented strategic planning C. Market research D. Portfolio analysis