For years Converse had a major share in the athletic shoe market. Then, in the 1980’s, Nike and Reebok re-invented the athletic shoe industry, and Converse changed nothing. Now Converse is a minor brand in a growth industry. According to the BCG matrix, Converse is an exampleof
A. Cash Cow
B. Dog
C. Question mark
D. Star
Answer:C
For years Converse had a major share in the athletic shoe market. Then, in the 1980’s, Nike and Reebok re-invented the athletic shoe industry, and Converse changed nothing. Now Converse is a minor brand in a growth industry. According to the BCG matrix, Converse is an exampleof
A. Cash Cow B. Dog C. Question mark D. Star