The _________ is the rate of return a firm must earn on its investments in projects in order to maintain the market value of its stock.
A. net present value
B. cost of capital
C. internal rate of return
D. gross profit margin
Answer:B
The _________ is the rate of return a firm must earn on its investments in projects in order to maintain the market value of its stock.
A. net present value B. cost of capital C. internal rate of return D. gross profit margin