Marketing that shifts from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be defined as a circumstance or system in which marketers and customers (e.g. stakeholders) communicate in real time is referred to as:
A. Search engine optimization.
B. Marketing that is interactive.
C. Marketing to the publiC.
D. Marketing using the internet.
Answer:B
Marketing that shifts from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be defined as a circumstance or system in which marketers and customers (e.g. stakeholders) communicate in real time is referred to as:
A. Search engine optimization. B. Marketing that is interactive. C. Marketing to the publiC. D. Marketing using the internet.
Explanation: Interactive marketing is defined as a circumstance or process by which marketers and customers (e.g. stakeholders) interact in real-time, moving away from a transaction-based effort to a discussion (i.e. two-way interaction). Not all interactive marketing is digital (for example, facsimile marketing).