The term "internet marketing" refers to a type of marketing communication that uses the internet for the purpose of advertising with the goal of increasing website traffic and/or encouraging product trial, purchase, and repeat buy behaviour.
A. Search engine optimization.
B. Email marketing is a type of marketing that uses electronic mail to communicate with customers.
C. Advertising over the Internet
D. Web marketing that is based on social media.
Answer:C
The term "internet marketing" refers to a type of marketing communication that uses the internet for the purpose of advertising with the goal of increasing website traffic and/or encouraging product trial, purchase, and repeat buy behaviour.
A. Search engine optimization. B. Email marketing is a type of marketing that uses electronic mail to communicate with customers. C. Advertising over the Internet D. Web marketing that is based on social media.
Explanation: Internet advertising is a type of marketing communication that uses the internet to advertise, independent of the device used to access it. The goal of online advertising is to increase website traffic and/or stimulate product trial, purchase, and repeat purchase activity, hence the ad type and payment should reflect this.