Following the sales numbers reported at the end of year, the leadership took a serious strategic stand point to move forward and shift to a new core business which was more profitable. Under which of the following category of business strategy can this decision be categorized?
A. Retrenchment strategy
B. Strategic alliance
C. Diversification strategy
D. Market development
Answer:A
Following the sales numbers reported at the end of year, the leadership took a serious strategic stand point to move forward and shift to a new core business which was more profitable. Under which of the following category of business strategy can this decision be categorized?
A. Retrenchment strategy B. Strategic alliance C. Diversification strategy D. Market development