The business/product portfolio classification implied by BCG Matrix comprises which of the following combinations?
A. Growth; Stability; Retrenchment; Turnaround
B. Weakness-Threat; Weakness-Op portunity; Strength-Opportunity; Strength-Threat
C. Cash-Cows; Stars; Question Marks; Dogs
D. Market Penetration; Product De velopment; Market Development; Diversification
Answer:C
The business/product portfolio classification implied by BCG Matrix comprises which of the following combinations?
A. Growth; Stability; Retrenchment; Turnaround B. Weakness-Threat; Weakness-Op portunity; Strength-Opportunity; Strength-Threat C. Cash-Cows; Stars; Question Marks; Dogs D. Market Penetration; Product De velopment; Market Development; Diversification