When a firm buys a product or service for the first time, it is facing a:
A. habitual rebuy situation.
B. straight rebuy situation.
C. modified rebuy situation.
D. new task situation.
Answer:D
When a firm buys a product or service for the first time, it is facing a:
A. habitual rebuy situation. B. straight rebuy situation. C. modified rebuy situation. D. new task situation.