What is multi-channel attribution, and how would you define it?
A. Credits the first click with converting.
B. Credits the last click for the conversion.
C. For each stage, assigns equal percentages for conversions.
D. Recognizes and rewards deserving touch points throughout the conversion process
Answer:D
What is multi-channel attribution, and how would you define it?
A. Credits the first click with converting. B. Credits the last click for the conversion. C. For each stage, assigns equal percentages for conversions. D. Recognizes and rewards deserving touch points throughout the conversion process
Explanation: Multi-channel attribution aids in identifying touch points along the sales funnel and determining which channels are responsible for which customer actions.