What should salespeople think about when using social media to sell (Social Selling)?
A. Don't try to sell using social mediA.
B. Join LinkedIn and begin like, commenting, and sharing their clients' and prospects' posts.
C. Establish their professional brand and then position themselves as subject matter experts in their sector in order to gain credibility.
D. Find out if their customers are on social media and engage with them on the appropriate platforms.
Answer:C
What should salespeople think about when using social media to sell (Social Selling)?
A. Don't try to sell using social mediA. B. Join LinkedIn and begin like, commenting, and sharing their clients' and prospects' posts. C. Establish their professional brand and then position themselves as subject matter experts in their sector in order to gain credibility. D. Find out if their customers are on social media and engage with them on the appropriate platforms.
Explanation: The art of finding, connecting, understanding, and nurturing sales prospects is known as social selling. To establish credibility, salespeople should first establish a professional brand and then present themselves as subject matter experts in their sector.