The positioning task consists of three steps. Which of the following does not belong?
A. Identifying a set of possible competitive advantages upon which to build a position.
B. Choosing the right competitive advantages.
C. Comparing the position with ethical and legal guidelines established by the trade.
D. Selecting an overall positioning strategy.
Answer:C
The positioning task consists of three steps. Which of the following does not belong?
A. Identifying a set of possible competitive advantages upon which to build a position. B. Choosing the right competitive advantages. C. Comparing the position with ethical and legal guidelines established by the trade. D. Selecting an overall positioning strategy.