18-Which theory of persuasion suggests that messages that are thought-provoking and appeal to logic are more likely to lead to permanent changes in attitudes?
A. Classical conditioning
B. Elaboration likelihood theory
C. Dissonance theory
D. Observational learning
Answer:B
18-Which theory of persuasion suggests that messages that are thought-provoking and appeal to logic are more likely to lead to permanent changes in attitudes?
A. Classical conditioning B. Elaboration likelihood theory C. Dissonance theory D. Observational learning