Which one of the following ads is an example of the peripheral route to persuasion?
A. An ad for toothpaste which stresses its ability to fight cavities
B. An ad for a car which points out the car's safety features
C. An ad for a cell phone service that emphasizes clear calls
D. An ad for a restaurant that shows a happy couple dining
Answer:D
Which one of the following ads is an example of the peripheral route to persuasion?
A. An ad for toothpaste which stresses its ability to fight cavities B. An ad for a car which points out the car's safety features C. An ad for a cell phone service that emphasizes clear calls D. An ad for a restaurant that shows a happy couple dining