In the world of programmatic buying, what does RTB stand for?
A. Real-time bidding is a type of bidding that takes place in real time.
B. Bidding on Actual Targets.
C. Time Bidding in Reverse.
D. Brokering in real time.
Answer:A
In the world of programmatic buying, what does RTB stand for?
A. Real-time bidding is a type of bidding that takes place in real time. B. Bidding on Actual Targets. C. Time Bidding in Reverse. D. Brokering in real time.
Explanation: Real-time Bidding (RTB) is a method of bidding that occurs in real time. RTB refers to the capacity to change a campaign's bids for ad space depending on demographic, sociographic, behavioural, and other forms of data.