Perscopter, a manufacturer of private helicopter offers unique features that fulfil the demands of a narrow market. It competes in market based on its uniqueness and custom-oriented private helicopters. Perscopter provides limited number of high-end helicopters with ultimate features. Which business strategy is being followed by Perscopter?
A. Differentiation
B. Focused differentiation
C. Cost leadership
D. Focused cost leadership
Answer:B
Perscopter, a manufacturer of private helicopter offers unique features that fulfil the demands of a narrow market. It competes in market based on its uniqueness and custom-oriented private helicopters. Perscopter provides limited number of high-end helicopters with ultimate features. Which business strategy is being followed by Perscopter?
A. Differentiation B. Focused differentiation C. Cost leadership D. Focused cost leadership