What is market segmentation?
A. The process of dividing a market into smaller groups of potential customers
B. The process of creating a brand and image for a destination
C. The process of analyzing the environmental impact of tourism activities
D. The process of creating a tourism infrastructure in a destination
Answer:A
What is market segmentation?
A. The process of dividing a market into smaller groups of potential customers B. The process of creating a brand and image for a destination C. The process of analyzing the environmental impact of tourism activities D. The process of creating a tourism infrastructure in a destination