How do you handle loss aversion in probability based games? The psychological phenomenon of loss aversion refers to how players feel losses twice as powerfully as victories. For example, Bite Fight's PvP is a simulation based on probabilities related on character skills, and players voice this feeling many times per week in the community forums. If you don't want to create a pay to win game, but you do want to let the worst players win often enough to feel good about it, how can you do that? The question has two parts How do you handle it technically? Do you use some kind of math techniques or a memory based simulation to avoid many loses in the row for a certain player? How do you handle it from the community point of view? What do you do about complaints like this on public forums?