How should I prepare for pitching a game to potential sponsors? We have developed a mobile game, and are preparing ourselves for demo day. We will be presenting our game to potential sponsors, and we are having trouble deciding how to make a quality presentation. Specifically, what are the unique challenges and opportunities in pitching a game, in contrast with product demos generally? Being developers, we are worried we might wrongly focus on elements important to developers, but not to investors. How can we go about identifying them? For demoing game play, in what situation should we consider switching to a separate app, embedding the game in a slide show, showing canned game footage, or something else?