Entrepreneurs have created their own brand of power and spirit, only entrepreneurs with this spirit, the enterprise will be the direction towards its own brand, as chairman of the board of Haier Group Zhang said, 'to establish a national brand, mainly through innovation, firstly, a famous brand of spirit, which is a prerequisite for creating world famous. 'to create their own brands and managers must enhance vision to the global market for brand positioning, which point in the Japanese business community has been very good validation, as scholars Kotler in > that: 'Japan's most prominent feature of the marketing is seen as a potential global market. With this mind and vision, products made in Japan, emerging major markets in the world, and gradually expand the market share. '