Upon receiving all of the above required information, Visa will initiate an action to identify the Merchant’s Acquirer (Acquiring Bank), forward the IP Owner’s submission to the appropriate Acquirer, and instruct the Acquirer to initiate an investigation into its Merchant. If the Merchant does not agree to cease selling the goods at issue, or if the Merchant or Acquirer does not provide evidence that supports a genuine issue regarding the lawfulness of the Merchant’s sale of the goods at issue, the Acquirer will be expected to terminate processing Visa payments for the Merchant.