Sina microblogging has become China's most important access to information and access to the discussion platform. According to Sina microblogging vice president Mr. Cao Zenghui introduction, as of the first quarter of this year, microblogging users have reached 340 million, the daily active users reached 154 million; the first quarter microblogging income of 200 million US dollars, maintaining a year-on-year growth 80% of the speed. At the same time, microblogging in this year showed a few obvious trends: in terms of content consumption, microblogging as an open social media, through the establishment of large user data, can better help users build relationships; in terms of content production, Short video became a bright spot in 2017, how to use short video production, dissemination of content has become an important opportunity for development; in the use of the platform, 2017 microblogging will be built from the various areas of content partner mechanism.