Most owners think oil is a penny stock, such an attitude is also reflected in consumer behavior, to buy more than three hundred yuan per liter of oil consumers five years ago from 10.5% to 20.8%, with the high price machine oil gradually become the mainstream market. In addition, the first three factors affect consumer choice brand of oil, 13.4% were recommended for professional technicians, quality and 45% and 48% of the original specified, this survey five years ago when the original plant designated as high as 66.6 percent share, has significant differences, showing consumers the autonomy of the oil rising.