The company ran a 15% off coupon during the 2019 holiday season to attract more sales for the holiday season and build a list of customers for future marketing efforts. They offered the discount as an ad that clicks to Messenger, resulting in 254 redemptions (a 43% conversion rate) and over $64,400 in additional revenue from new customers. Grab the same Facebook Messenger bot flow they used below to run your own successful ad campaign.