These conclusions validate the assumptions of this study, but also with the findings of Quinn and others in line. However, this study is different from the stereotype of the starting titer, the stereotype of the model and its functional characterization of information carried out a comprehensive and in-depth discussion. The results showed that, regardless of the potency of the stereotype is positive, neutral or negative, and its content organization model and the model in the social cognitive processes in the function are the same, the immediate impression of the information board followed the pattern of representation potency of the principle of consistency - the positive information and positive messages tightly integrated together, the negative information and negative message to closer they are together, the pattern of social cognitive processes play a parallel promotion - inhibition.