For fast-paced modern life, in the shopping can get immediate, convenient, fast and even more important. Traditional commodity shopping selection process as short as a few minutes or as long as several hours, plus round-trip journey time consume a lot of time consumers, energy, and online shopping to make up for this shortcoming of modern society a large majority of people work pressure, tension is high, they will choose the convenience of shopping primary goal, the pursuit of time and labor try to save the cost of network consumption of limited space, time, geographical features can fully meet this demand. present more and more individual consumers to join the online shopping, Taobao, eBay, 8848 and other large online shopping platform maturing and sales continue to increase, is reflected commerce is increasingly being recognized by individual consumers.