User Experience (UX) designers bring their love of research, design, and gaming to focus on an entirely different challenge—making Blizzard and our games an easier place to navigate. They could be working on user-centered design or research projects, or creating and supporting software or Web solutions for our gamers or employees. Usability interviews, Web and business intelligence (BI) analytics, multivariate statistics, and data mining are the tricks of the trade they use to help our teams understand what our users are doing and why.