The world took notice when, in January 2018, Britain announced that it has established a Ministry of Loneliness, a concerted and dedicated effort to battle the ‘silent epidemic’ of adult loneliness that eventually ends up burdening the health system. In Canada, research has shown that about one in five Canadians experiences some level of loneliness. Not surprisingly so, the most vulnerable population group is elderly, and that the most common cause of loneliness is social isolation often defined as a lack in quantity and quality of social contacts.