We have identified chronically underserved borrower segments, especially in places like Hong Kong and South Korea, where investors and UHNWIs are keen to obtain funds for a range of purposes, from bolstering family businesses to diversifying investments. Yet, global banks are not positioned to offer effective solutions, and these investors are often unaware there is a sustainable means for them to access funding based on their equity portfolios. This is why, after 20 years in this highly specialised sector, we now find ourselves registering the largest volume of new business among asset owners in Hong Kong, mainland China and South Korea.