In addition to delivering quality properties as its prime objective, New World Group also recognises the importance of the environmental sustainability of its products. The Group is committed to achieving BEAM Plus or LEED certification rating for all its new projects in Hong Kong as far as practicable. For development projects in Hong Kong, 87% (as of June 2014) of the total gross floor area has applied for green building certification (BEAM or BEAM Plus), which is a significant improvement from 62% in 2010.