(ix) (a) designing new and/or enhancing existing services, products, facilities, activities, contests, lucky draws and/or other events (together, the “Activities”) relating to Swire Properties Group’s portfolios of properties or tenants in such portfolios of properties (“Merchant(s)”), and/or (b) administering any of the Activities conducted by Swire Properties Group (or on its/their behalf) or by the Merchant(s);