And now, the type of social media continues unabated, the greater the popularity of smart phones, letting more users shift to the mobile Internet, which in turn further contribute more data and content. Such data increment to the global social media revenue rose, according to consulting firm only Gartner2012 year results show that in 2012 the global social media revenue is estimated to reach $ 16.9 billion. While social media is because large pots full of data, the other is the user constantly unreserved personal information to the Internet, the information including age, gender, geography, living conditions, attitudes, whereabouts, hobbies, consumer behavior, health status or even sexual orientation.