beNovelty is a Hong Kong API technology company founded in 2015 and the lead organiser of apidays Hong Kong since 2020. The team dedicates to the development of Open API ecosystem & community in Hong Kong and empowering 1000+ API Portals / Providers in APAC area. beNovelty is an API ecosystem partner of various leading banks and enterprises accelerating their Open API adoption, including the API Ecobooster program that connects startups and the developer community with the bank to co-create API solutions with HKSTP and HSBC. beNovelty is an acceleratee company of HKSTP Acceleration Programme and awardee of Hong Kong ICT Start-up Awards (2020), IFTA Fintech Achievement Awards (2019) etc.