about the question where the development of enterprises is going, zhang said that with the ever-upgrading of consumption, people put more emphasis on the quality and diversity of life, and their acceptance and recognition of local culture and brand value have been improved, which has driven enterprises to dive into the core of traditional chinese culture, focus on cross-industry collaboration, rapidly establish brand awareness among users, further expand the brand audience, and achieve the sharing of market resources in various industries through strong alliances and mutually beneficial means.