Today in Doha (Qatar), on the eve of the UCI Road World Championship 2016, at a press conference held at the St Regis Hotel, TAG Heuer CEO Jean Claude Biver announced the brand’s return to the world of international professional cycling. Closing a hiatus of more than 20 years, TAG Heuer is joining forces with BMC Racing Team represented at the press conference by owner Andy Rihs and Jim Ochowicz, the team’s President and General Manager.