This will typically be a combination of information that you provide to us (such as demographic information, e.g. your age, gender and the city where you live); information that we collect automatically (which will include information about your PMI electronic device and your use of it, but where we seek your consent to use certain data, we won’t use that data for these purposes unless you have given your consent to it); and (where permitted by law) information that we acquire from third parties. Where we have more than one type of information from these categories, we will combine them to improve our analysis.