Bespoke… What is it that Napoleon III, the Russian tsars, English kings, the last four princes of Wales (George IV, Edward VII, the Duke of Windsor, Prince Charles and other crowned figures) have in common with such notorious personalities as Valentino, Fairbanks, Gable, Astaire, Cooper, Olivier, Coward, Dietrich – not to mention Paul Bettany, Daniel Craig, Jude Law, and David Beckham?