“Having Adobe Marketing Cloud, a disciplined testing strategy, and the right people in place to initiate change have all been key components to make the leap to becoming a more data-driven organization.” Already, the company has trained nearly 3,000 employees on the basics of Adobe Analytics—including defining KPIs and understanding success metrics—helping to build a common language and awareness for data. “We have a strong foundation to empower our employees to reach our customers worldwide with rich, relevant experiences on mobile and other devices,” says van Dun.