Legitimate Interests: We may share your personal data when it is reasonably necessary to achieve our legitimate business interests, which includes using service providers to help us perform our business functions, including: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may use vendors to collect data on our behalf about how you interact with our Websites over time, so that we or they may analyze and track data, determine the popularity of certain content, pages or features, and better understand online activity.