In order to operate SIE Inc’s businesses and deliver products and services, SIE Inc may collect and retrieve information about the Device and Application Software. This information may be used for system monitoring/diagnostics, marketing purposes and tracking user behavior anonymously. SIE Inc will also be able to collect the unique ID which is automatically assigned to the Device by SIE Inc when you launch the Application Software for the first time on such Device. When you sign-in to your Account from the Application Software, SIE Inc may be able to link this information with your Account and other information associated with your Account. Please refer to the PSN(SM) Privacy Policy for your region linked from SIE Inc's legal documents site at http://doc.dl.playstation.net/doc/legal/index.html for further details on how this information will be used and who to contact if you have questions. 5.