Domain names for local businesses that follow the model of ‘place-product’ or ‘place-industry’ can often benefit from separating the geographic place name (a city for example) from the name of the product or industry, especially because these types of businesses tend to do a lot of advertising in newspapers and billboards. In these cases, separating the geographic area and the product or industry by a hyphen can make the domain name more readable from a distance or at a glance, which will help it be more memorable in the long run.