"Women empowerment is not about prohibiting male participation as we need both men and women acting in solidarity to achieve gender equality. So, we’ll be having our male colleagues showing their support on the virtual stage this year as well," Preet told Human Resources Online. For the rest of the week, employees were invited to post #ChoosetoChallenge themed pictures, videos and stories on FedEx's digital noticeboard where the company would select the highlights and share activity ideas such as best movies to watch by female directors.