However, due to the fact that start-ups mainly aim to provide innovative products and solutions and the nature of business varies greatly between different companies, the criteria that are most important to the growth of start-ups also differ between different industries. For instance, companies in new retail (33% of respondents) and innovative services (20%) place special emphasis on building a broad customer base, while those in industries with higher technological requirements, such as biotechnology and healthcare (20%), information technology and hardware manufacturing (16%), and the new economy (15%), find continuous innovation indispensable.