Estimating seasonality, price elasticity, or top-down forecasting is not enough nowadays. Market changes very dynamically, and it’s hard to predict if your history of sales is yet relevant enough to the current situation and can be used to extrapolate into the future. That’s an area where we use our proprietary AI, so we only apply time series forecasting techniques, predictors, and level changes if AI says it’s appropriate to apply – just like if you are keeping an eye on every SKU every day.