Kering and its affiliates enable us to: offer you our products and services (e.g. via wholesale management and sales processes); provide you with our customer service (e.g. responding when you contact us by phone, mail, text message, chat or social media); manage your Boucheron profile (e.g. by keeping your information safe and performing IT-related functions attached to your Boucheron profile); and, through shared services, to manage and better understand our business.