There are tremendous benefits of serving a diverse customer base, but you can't serve them if you are out of touch with them. According to the HR Council, "Proactive outreach and recruitment efforts that deliberately focus on increasing diversity can support an organization when engaging a new audience …" Their suggestions include: getting the word out, building relationships with cultural groups and organizations that work with diverse communities, promoting your business as a viable place to work, and connecting with the volunteer base of your community.