The New Year’s Eve content playback is only a small part of the functionality Tiger Party provides for DOOH networks in Times Square. Tiger Party has been executing famous campaigns on the most spectacular billboards in the world, such as the ABC Supersign, One Times Square, NASDAQ Sign, Disney Spectacular, American Eagle, the Reuters and Marriott signs, and more. Tiger Party’s proprietary software GOTIGER ensures a 4K lossless quality playback and enables every type of interactivity for Times Square campaigns.