These challenges are not exclusive to Hong Kong, but rather universal matters of concern around the world. The Council is collaborating with consumer organisations across the globe, regularly exchanging information on consumer-related issues and new market trends to facilitate the global development of sustainable consumption. In this swiftly evolving era that brings fresh challenges every day, the Council will uphold its core mission while continuing to progress and achieve breakthroughs in consumer protection, so as to address the needs of society and consumers and foster a better environment and culture for consumption.