Through anonymized transactional data (both online and off) and the observation of billion online interactions every day, across every device, Synaptic recognizes and reaches consumers as anyone else. Counting on millions of verified IDs (anonymous, without personally identifiable information) and tracking over a million online actions per second to build each profile across thousands of dimensions (including web browsing, app usage, video plays, email activity, GPS locations, cross-screen engagement, life events, hobbies, ad interactions and product interests), Synaptic knows consumers better than they know themselves.