A total of 6.062 billion cans of Red Bull were sold worldwide in 2016, representing an increase of 1.8% against an already very successful 2015. Company turnover exceeded the six billion euro mark for the first time, increasing from EUR 5.903 billion to EUR 6.029 billion. The main reasons for such positive figures include outstanding sales in the markets in Chile (+28%), Scandinavia (+13%), Poland (+13%), the Netherlands (+12%) and South Africa (+10%), combined with efficient cost management and ongoing brand investment.