We came to the mobile Internet era, traffic mainly by APP. But APP traffic now has been well-known means of application store, pre-installed, brush, etc. among themselves, led to the current cost to get traffic is very high. Since the majority of media people through hard output content to attract a large number of fans, but could not effectively use resources in the hands of the fans, how to add, how to retain, how to cash, I have been troubled by their major problem.