Where Zendesk is the controller of personal data, your personal data will be generally retained as long as necessary to fulfill the purposes we have outlined in Section 4 of this Notice. This includes retaining your data to provide you with the Services requested and to interact with you; enable your participation in an event, maintain business relationship with you/your company; to improve our business over time; to ensure ongoing legality, safety and security of our services and relationships or otherwise in accordance with our internal retention procedures.