Other players include ViuTV, the channel run by HKTVE and launched in April 2016, offering both free-to-air broadcast and media-on-demand streaming services on mobile devices, the global streaming giant Netflix rolling out its OTT service in Hong Kong in January 2016 and Hong Kong Asia Television Digital Media Limited (ATV), after going off air in April 2016, launching a mobile app to continue broadcasting through OTT services in January 2018.