The Hotel may also transfer your personal data to the Hotel’s associated companies engaging in the business relating to food and beverages, catering and/or restaurant services (the “Data Transferees”) for any such Data Transferee(s) to send you direct marketing communications via including, without limitation, any of the Direct Marketing Means, contents or materials containing news, offers, promotions, events to be offered by the Data Transferees and/or their associated companies and/or by their business partners in relation to the following classes of products and services: