“Sun Life’s digital strategy focuses on delivering truly client-centric experiences by making insurance more accessible at key moments, providing personalized and proactive service, and empowering clients to make decisions for a brighter future for themselves and their families. Going forward, My Sun Life HK will continue to enhance its functionality to create more values for clients,” Janey Leung added. Since its inception by Marketing in 2012, the Mob-Ex Awards have been giving recognition to brilliant mobile marketing projects in Hong Kong and the region.