More in detail, express content is not required for “technical cookies”, i.e. cookies used for the sole purpose of transmitting communications via an electronic communications network, or in situations where they are required to provide a service explicitly requested by the user. In other words, these are cookies that are essential for the correct functioning of the website or necessary to perform the activities requested by the user. “Analytics cookies” are like the aforementioned technical cookies, and they also do not require express consent if used directly by the website operator (these are termed “first-party cookies” or “proprietary cookies”) to collect information in aggregate form on how many users visit the website and how they visit the website, or when they are provided by third parties and tools are used to reduce identification (for example, by hiding a significant portion of the IP address).