SVT proposed a change of start time of the contest from 21:00 CEST to 20:00 CEST on 9 September, arguing that such a change would help to promote family viewing of the contest, especially in eastern Europe when it would run late into the night.[18] However, the EBU published the public rules of the contest on 28 October, which stated that the start time would remain at 21:00 CEST.[19]