These messages can effectively deter first-time drug use and form a vital component of the Truth About Drugs program. The PSAs are designed to bring about increased awareness of the effects of drugs and to cut usage rates wherever they are broadcast. The first three ads address a common misconception leading to drug experimentation: the belief that taking drugs makes you cool (“Popular”), that one drug high won’t lead to addiction (“Just Once”), and that one hit can’t hurt you (“One Hit”).