Qualcomm has built a 30-year history of success by understanding, addressing and often anticipating the changing needs of the global market for wireless telecommunications products and services. Billions, maybe trillions, of times a day, consumers around the world touch something made better by Qualcomm — from the smartphones in their pockets and the tablets on their coffee tables to wireless modems in their briefcases or navigation systems in their cars. In designing the company's core semiconductor products, Qualcomm's engineers are guided by a SMART (specific, measurable, attainable, realistic, timely) goal that summarizes the concerns of consumer electronics manufacturers, automakers and other customers that incorporate Qualcomm's technologies into their products.