Compared to traditional media, new media, interactive strong timeliness, each recipient also can be communicators, the supervisor, in the new media environment, the media informed and spread the "privilege" of being weakened, information monitoring powers are also being dispersed in the audience, and the communicators, the identity of the recipient, supervisor and frequent changes in the information dissemination process, manufacture and dissemination of information anytime, anywhere in the event of a wide range of audiences, the whole process has a strong the interactivity and timeliness. addition, the extremely low cost of manufacture and dissemination of new media information near zero, many free, everyone can be in the new media platform of mass communication, greatly enhance the audience's initiative Meanwhile, in the form, the contents of a variety of new media reflect the characteristics of the niche, personalized and highly concerned about the heat and strong influence in certain populations.