The science of sports shoes and superior soles We tip our hats to marathon champions Patrick Makau, Wilson Kipsang and Dennis Kimetto, who each set (and broke each other’s) records on our soles, triathletes Alistair and Jonathan Brownlee, who won Gold and Silver at the Rio Olympics on Continental soles AND race bike tires, as well as double Olympic Gold medalist Johannes Rydzek, who ran the world's steepest 50-meter sprint, officially recognized by Guinness World Records, with adidas x Continental shoes.