This company also used LeadingEdge’s social analytics solution to monitor their brand ambassador promotion campaign. Our solution helps this company monitor the public feedbacks on their brand ambassador, promoting service and also the similar services from their competitors, our solution found out there are quite a lot of negative public feedbacks about their brand ambassador on their promotion advertising, the analysis result indicates that the brand ambassador’s public image is quite good but she is not suitable for the advertising topic image that they proposed, the company finally shorter their campaign period and reused the campaign budget for other much effective promotion.