Regardless of the outcome of each of these cases, the public is beginning to take notice in a negative way. Several news articles have been written about Backcountry’s aggressive protection of its trademark. The news articles note that several of the trademarks that Backcountry has opposed belong to organizations that not competitors. For example, Backcountry Babes, an avalanche rescue training organization for women that was targeted. The news articles claim that the legal bills of fighting a trademark infringement suit are too great for most small organizations, so they have no choice but to remove Backcountry from their name.