Web Beacons - We may employ Web beacons (also called single-pixel gifs), which are customized links or similar technologies, on the Web Site and when sending you messages, newsletters, or promotional emails or in using third-party service providers. Web beacons allow us to (a) determine whether you have opened, or acted upon, a promotional email and which links you have clicked on to deliver to you more focused communications and other content, (b) allow us to count the number of users who have visited certain webpages and effectively deliver services, and (c) enable us to compile aggregated statistics and determine the efficacy of promotions by using Web beacons from third parties.