For television and radio New Year advertisements placed by licensed money lenders for broadcast from 22 January 2017 to 11 February 2017 (both dates inclusive), the usual 3 seconds' duration for the reading out of the risk warning statement can be shortened to not less than 2 seconds for such advertisements which last for 7 seconds or less. This applies to advertisements broadcast during the said period which contain New Year greetings, the name, the licence number of the money lender and the risk warning statement only and, for the avoidance of doubt, without any other reference to the money lending business.