Specifically, in Japan, kei means "light", and these vehicles are known for their affordability and small engines. The category makes up about a third of new domestic automobile sales annually, as the vehicles are a popular means of transportation especially in rural areas, where public transport systems are sparse and roads are narrow. While FOMM One is geared towards general consumers in the kei car category, demand is also expected from local governments, commercial businesses such as logistics company, ride-shares and more. As the Japanese government pledges to decarbonize Japan by 2050 with plans to ban the sale of new gasoline-only vehicles by mid-2030's, FOMM One is well positioned for market share growth in the Japanese car market.