Youth culture, such as manga, anime, fashion and pop music is not just known in Japan, but is popular among young people throughout asia. It also helps develop a shared sense of culture throughout the continent and deepens mutual bonds of understanding between the Asian youth, who are leaders of tomorrow. In order to develop friendship-based exchanges with other regions throughout Asia, and with the aim of working towards creating a form of youth culture in which people can communicate with one another irrespective of various language barriers, Fukuoka Prefecture set up the multilingual website "asianbeat" in 2005.