Now a real ritual for riders from all over Europe and rock lovers, the Morzine Harley Days are back with a "pure rock" edition. More than 10,000 motorcycles and 30,000 people are expected at the Morzine Avoriaz resort, which celebrates the sweetness of life and the passion of riding a Harley-Davidson with exceptional rides in the heart of the Alps during the day and 100% rock concerts at night.