Enterprises to develop e-commerce activities relative to the traditional business activities with the following characteristics: a broader environment: people are not subject to time limits, without space constraints, not subject to the limitations of traditional shopping, online transactions anytime, anywhere, with broader market: in the world of the Internet will become a small, a merchant can face the world's consumers, while a consumer can any one merchant shopping in the world, with more rapid circulation and low prices: Electronic business to reduce intermediate links of the circulation of commodities, and save a lot of expenses, thus greatly reducing the circulation of commodities and the cost of the transaction, more in line with the requirements of the times: fashion people increasingly pay attention to personality, focusing on the shopping environment, online shopping, to better reflect the personality of the shopping process.