Our collaboration brought a lot of authenticity to the table, from the Minion voices to the uniquely comedic gameplay, and that authenticity helped introduce a lot of fans to the game." "Gameloft did an incredible job recreating the Minions and the environments from the movies," says Stephanie Sperber, President of Universal Partnerships & Licensing. "We are continuing to work hard to bring new and exciting content to the game to engage the millions of fans who enjoy 'Minion Rush' on a daily basis."