Ranjeet Laungani, general manager of Nielsen North Asia, said: “With the rapid growth of streaming audiences in Hong Kong, Nielsen’s solution for Hong Kong’s streaming platforms is an important milestone in enabling media buyers and sellers to better understand families. The influence of viewers using major streaming platforms across devices, as well as the interactions, behaviors and habits between using streaming platforms and traditional TV viewing. Today, Nielsen ONE, Nielsen’s exciting global vision, takes a major step forward in Hong Kong step.”