The Swedish parent company, H & M Hennes & Mauritz AB (hereinafter referred to as “H&M”), is responsible for your personal data under the Swedish Data Protection Act (1998:204) and EU Directive 95/46/EC. The local country organisation is the personal data processor on behalf of the parent company. Your personal details are maintained in Sweden and processed within the H&M Group, in a few cases outside the EEA area.