The second campaign successfully engaged power users to drive orders in three days through Facebook, Instagram, Google Search, and e-mail marketing. Site visitors who arrived at the online store via the campaign’s story page had a 47% decrease in bounce rate and 530% increase in average time at on the store. By working together with Reel Cosmetics to target and retarget specific customer segments, Wave Commerce was able to use Story Pages and digital channel marketing to quickly introduce relevant shoppers to the nail art brand and convert power users within a month-long campaign.