In the event that the Merchant(s) cease operations (including in the event of bankruptcy or winding up of the Merchant), Cardholders shall be entitled to receive the Product’s applicable Guaranteed Buy-Back Value from the Merchant(s)’ designated trade-in partner (as specified in the Merchant(s)’ official website), without prejudice to his/her obligations under the Plan. Citibank shall not in any event be liable for any failure by the Merchant(s) or its trade-in partner to provide or fulfill the Product Return Option for any reason whatsoever, including without limitation in the event of the Merchant’s cessation of business, bankruptcy or winding up.