Retorika inggih punika paplajahan indik kruna - kruna sané kaanggén olih para jadma mangda ngamolihang efek emosional miwah rasional sané mepeng ring pamiarsa, punika kaanggén ngelemesin, ngemanesin, nyayangin, utawi ngajahin.
Rhetoric is the study of the particular words that people use to achieve the proper emotional and rational effect in the listener, be it to persuade, provoke, endear, or teach.