As language became more complex, the ability to remember and communicate information resulted, according to a theory proposed by Richard Dawkins, in a new replicator: the meme.
Ri tatkala kawéntenan basa nyansan ngarimitang, kawagedan anggén ngelingang miwah mabebaosan indik sahananing gatra sané  kapolihang, manut teori sané  kasobyahang olih Richard Dawkins, ring sajeroning replikator sané  anyar: kawastanin meme.