The result of analysis factors show that there are five factors including image factors with eigen value of 6.040, external factor with eigen value of 2.378, psychology with eigen value of 1.681, physical evidence factor with eigen value of 1.427, and product factor dengan eigen value 1.025.
Pangulatian mikolihang wenten limang parindikan inggih punika; faktor citra maduwe eigen value mawilang 6.040, faktor eksternal maduwe eigen value mawilang 2.378, faktor psikologi maduwe eigen value mawilang 1.681, faktor bukti fisik maduwe eigen value mawilang 1.427, lan faktor produk maduwe eigen value mawilang 1.025.