{"gt_parse": {"questions": ["Execution:", "Media:", "Date/ Time:", "Prepared By:", "Milestone Presentation Date:", "Estimated Creative Budget:", "Concept:", "Client Name:", "Matter Number:", "Project Title:", "Est. Production Budget:", "To whom are we talking? Who is the primary target? Is there a secondary target? What is their relationship to the brand what do they currently think about it?", "What is the single most important message/idea we are trying to communicate? What is the unique selling position that will help us achieve our advertising goal? Are there any secondary messages?", "What is the key benefit to the target? What's in it for the reader?", "Is there an offer/call to action? What are we offering the target to persuade him/her to act now? (A premium, sweepstakes, limited-time offer, free information, or something else?", "What would we like our target to think? What would our target say after being exposed to our program?", "\u2610 Loyalty", "\u2610 Lead Generation", "\u2610 Trial", "\u2610 Acquisition", "\u2610 Up-Sell", "\u2610 Awareness", "\u2610 Retention", "\u2610 Cross-Sell", "\u2610 Direct Sale", "\u2610 Other", "\u2610 Change Image Perception", "\u2610 New Product/Package Intro.", "\u2610 Competitive Blocking", "\u2610 Relationship-Building"], "answers": ["10/30/98 1:46 PM"], "headers": ["SPECIFICS", "OBJECTIVE", "TARGET", "COMMUNICATION", "PLATFORM", "CREATIVE INPUT DOCUMENT", "Why are we advertising? What do we plan to achieve?"], "other": ["86079776", "c:\\my documents\\wp\\sample cid. doc", "1 of 2", "10/30/98 01:46 PM"]}}